Podcasts about mother new york

Ever wonder how top creatives land those dream campaigns with GEICO, Target, and Old Navy? In this episode, art director Ashley Bozeman pulls back the curtain on the art of the perfect pitch. In this episode of This Is How We Create, host Martine Severin sits down with art director Ashley Bozeman for an intimate conversation about creative collaboration, client presentations, and the art of the pitch. Ashley shares invaluable insights from her journey through major agencies including Martin Agency, Mother New York, and currently Mullen Lowe Los Angeles, where she's worked with brands like GEICO, DoorDash, Old Navy, and Target. Key Highlights: How the Creative Circus transformed Ashley's approach to collaboration by replacing "I" with "We" The essential elements of a winning client deck: simplicity, clear hierarchy, and purposeful design Bringing personal stories into professional work, including featuring her activist mother in an Old Navy campaign Practical tips for creating impactful presentations and mood boards Applying creative direction skills to personal projects, including wedding planning Memorable Quote: "Let's just try it out. I never want to be a person that's already knocking stuff down before we even get to present it. If somebody feels very passionate about an idea and they have a lot of excitement behind it, a lot of love - okay, great. How can I help you better it?" Connect with Ashley Bozeman: Website: https://ashleybozeman.com Instagram: https://www.instagram.com/ashleycierraa/ Support the Show: Follow Host Martine Severin on Instagram: @martineseverin | @thisishowwecreate Subscribe to Martine's Newsletter: https://martineseverin.substack.com/ Visit our Website: https://martineseverin.com/ Credits: This is How We Create is produced by Martine Severin and edited by Santiago Cardona. If you enjoyed this episode, please rate and review us on Apple Podcasts. Your reviews help other creative professionals find our community. Next Episode: Tune in next week as we continue our conversation with creative professionals who are reshaping the industry.  

Alia sits down with MJ Soler, advertising producer to discuss how she has excelled in advertising, an industry that has a long way to go when it comes to diverse representation. MJ's determined nature has helped her build the career she always wanted, and the drive to work hard and play hard too.MJ has been in love with the world of production for as long as she can remember. Early on, she worked as an intern for MTV networks and Participant Media in LA & NY. Unsure about whether she wanted to pursue roles in Television or Film, she discovered advertising was her true calling after graduating from Elon University in NC. Something about the fast nature of the business, the variety of categories she could work on, and the possibility of traveling all over the world creating campaigns really turned out to be the perfect fit. As an agency Creative Producer, MJ has produced TV commercials for brands like Volvo, Canon, Frank's RedHot, McCormick, Walgreens, Gillette Venus, Pantene, TJ Maxx, and Target among others. She began her career at Grey and is currently a Producer at Mother New York.MJ is also bilingual, loves to travel, has an MBA, and considers herself a team-player above everything. She loves dogs and is doing what she can to help create an advertising and production landscape with greater representation and inclusivity. 

"I just keep pushing and I don't take no for an answer". Graphic designer and renowned artist Alex Proba sat down with us and shared her artistic journey, seeking to inspire potential artists who don't know how to get started. Growing up in a family of doctors, Alex initially thought that she would take on a career in dentistry. However, just as she was about to attend dental school, she realized this is not where her interests lie. Aiming to study graphic design and interior architecture, Alex traveled to her high school host family in Ohio and busted out her portfolio in only two weeks. Flash forward, Alex has worked as an Art Director for brands such as Kickstarter and NIKE and a Design Director for Mother New York. However, after juggling the typical workdays for years, she felt it was now or never to turn her Studio Proba business into her full-time gig. Alex's story is not only one that will inspire you to become your own boss but shows how influential the people around us can be. Enjoy! - Overview of Episode: [1:26] The beginning [12:50] Braving the jump to New York [27:17] Studio Proba [32:44] Establishing a name for herself [37:28] Pushing to make her dream come true [47:48] Determining who to paint for [53:31] Dealing with copyright issues [58:02] Finding inspiration - Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape' by “Following” us. Recommend a guest, or yourself, by sending an email to julia@cherrydeck.com :e-mail: - Read more about Alex's story here: https://cherrydeck.com/blog/2021/03/09/alex-proba/ Host: Philipp Baumgaertel (@philippb_ok Guest: Alex Proboa (@alexproba) of Studio Proba (http://www.studioproba.com/) Music: Era Beats (@era_beats93) Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck (@cherrydeck) Website: https://cherrydeck.com/

This episode is supported by Monograph. Alex is a multidisciplinary designer and art director from Lüdenscheid, Germany. She studied spatial and graphic design at the Akademie Mode und Design Hamburg Germany, and product and furniture design at Design Academy Eindhoven Netherlands. In 2011, she moved to New York, where she worked for a number companies. Alex was an Art Director at Kickstarter and as Design Director at Mother New York. Most recently, she was an Art Director NIKE, Global Brand. She has been recognized by Print Magazine for its annual New Visual Artists Review, selecting 20 international designers under the age of 30. Her clients include Target,  AIGA,  Oscar Health, Mother New York, General Assembly, Maison Gerard, Google, Kickstarter, Daybreaker among many others. SUBSCRIBE  • Apple Podcasts  • YouTube  • Spotify CONNECT  • Website: www.secondstudiopod.com • Instagram • Facebook • Twitter  • Call or text questions to 213-222-6950 SUPPORT Leave a review :) EPISODE CATEGORIES  •  Interviews: Interviews with industry leaders.   •  After Hours (AH): Casual conversations about everyday life.  •  Design Reviews: Reviews of creative projects and buildings.  •  Fellow Designer: Tips for designers.

Rosie Arnold und Corinna Falusi wissen, wie sie Aufmerksamkeit erregen. Selbst für unbequeme Themen. Mit spektakulären Aktionen wie den „Trash Isles” macht Rosie auf eines der größten ökonomischen Probleme unserer Zeit aufmerksam: Plastikverschmutzung. Bei BBH London erreichte Rosie mit ihren Ideen Legendenstatus. Corinna, CCO und Partner bei Mother New York, gehört zu den kreativsten Köpfen weltweit. Ihre Kampagne „The Refugee Nation” für Amnesty International wurde zu einem internationalen Symbol der Solidarität mit Flüchtlingen. Wir sprachen auf dem ADC Festival 2019 mit den beiden darüber, wie kreative Ideen die Welt verändern können.

Rosie Arnold und Corinna Falusi wissen, wie sie Aufmerksamkeit erregen. Selbst für unbequeme Themen. Mit spektakulären Aktionen wie den „Trash Isles” macht Rosie auf eines der größten ökonomischen Probleme unserer Zeit aufmerksam: Plastikverschmutzung. Bei BBH London erreichte Rosie mit ihren Ideen Legendenstatus. Corinna, CCO und Partner bei Mother New York, gehört zu den kreativsten Köpfen weltweit. Ihre Kampagne „The Refugee Nation” für Amnesty International wurde zu einem internationalen Symbol der Solidarität mit Flüchtlingen. Wir sprachen auf dem ADC Festival 2019 mit den beiden darüber, wie kreative Ideen die Welt verändern können.

Have a Stella Artois and laugh along with the guys as they interview Mike Vitiello and Sarah Sharp - the creatives from Mother New York, the ad agency behind the famous Stella Artois Ad debuted at the Super Bowl that brought back The Dude himself, Lebowski! Hear on-set stories about Jeff Bridges and Sarah Jessica Parker, Learn about New York, and play along with the Lebowski Quiz! Also check out water.org, the charity linked to the ad with a positive message of "Pour It Forward."

Alexandra Stankiewicz is CMO and Head of Online Sales at Aloha. She's also worked at Chobani and Calvin Klein. But, guess what? Alex was one of the first ten employees at Mother New York and she spent seven years there. So I thought it would be great to talk to her about what she's learned from being on both sides of the fence. We discuss: - How agencies and clients can have better relationships - What hurts the relationships - Marketers' appetite for strategy from agencies - What agency folk thinking about jumping client-side need to know You can find Alex here: https://www.instagram.com/alexbdalex For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.twitter.com/markpollard 4. Join 5,000+ strategists: http://www.sweathead.co New book "Strategy Is Your Words" out soon.

What does Snoop Dogg, peanut butter, nightclubs, and sleep all have in common? They each play major roles in this week’s ads (courtesy of Klarna and IKEA). Additionally, Trent and Cole dissect the recent recipes for disaster from GM and AT&T. Finally, our hosts are joined by Alex Budenberg the Group Account Director for Stella Artois’ global and US creative and strategy account at Mother New York. 1:04 // Cole dives into why GM pulled their recent Chevy ads. 7:45 // Trent highlight’s Klarna’s recent ads with Snoop Dogg. 10:48 // Trent and Cole discuss Mother London’s recent IKEA “Nightclub” ad 18:20 // Alex Budenberg joins the show. 26:06 // Alex discusses the day to day of a Group Account Director. 35:20 // Alex teaches the importance of strong opinions lightly held and other lessons on leadership. 41:22 // Alex shares the one thing that will never change in advertising. 49:13 // Trent and Cole close out the show. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/salad-podcast/message

'The Sensitive Leader'.  We've added a weekly theme focus. This week we're looking at Empathy. You'll find more of our thinking on empathy here. This episode is my conversation with Alain Sylvain - the founder of Sylvain Labs - an innovation and brand design consultancy. Sylvain Labs is 8 years old and describe their tools as science and whimsy. Their client roster is diverse, from Google to Nike. From Chobani to GM.  Before starting his own company,  Alain was the managing director of Redscout and a lead strategist at Mother New York. He creates and invests in new products, works closely with HELP, a merit- and needs-based scholarship program, the Global Poverty Project and the Lower East Side Girls Club. And sits on the board of VCU’s Brandcenter. And he thinks deeply about how the work he does affects the people that make it and the people that experience it.

The move from CCO at a huge network to CCO at a small shop (with an actual kitchen in the middle). Also, on being different and knowing yourself.

This is a conversation with Charlie McKittrick, Chief Strategy Officer at Mother New York. Charlie worked in the film business and built a design studio before going back to get his MBA in finance and marketing. In 2002, he made his way into the ad industry at Ogilvy, eventually becoming the Executive Director of the Marketing Strategy Group. At Mother NY, he works with clients like Target, Google, Netflix and Calvin Klein. Enjoy!

After ten years as a writer on three continents, Stacey's circuitous career path has placed her where she always knew she'd be. Originally published Sunday, October 9, 2011