This is How We Create

If you've ever needed to get your bum into gear but couldn't find motivation, this episode is for you.  In this mini-episode, I share my personal toolkit for getting things done. Listen in for the tools and leave knowing that next time your brain tries to lure you with procrastination, you'll be able to resist temptation.   Chapters 00:00 The Struggle with Procrastination 02:44 Understanding the Cognitive Behavioral Triangle 04:08 The Power of Accountability 06:46 Finding the Right Accountability Partner 07:44 Creative Accountability Techniques 09:33 Tools for Enhanced Focus and Productivity   Resources Mentioned: The platform that connects you with work partners worldwide: Focusmate Pomodoro timer app/website for task management: Pomofocus My favorite work with me videos: Celine and why not work with Marie Forleo   Support the Show Website: Martine Severin  Follow on Instagram: @martineseverin | @thisishowwecreate  Subscribe to the Newsletter: Martine's Substack   This podcast episode is produced and written by Martine Severin and edited by Daniel Espinosa.  

Have you wondered how artists manage to capture the essence of their subjects?  In today's episode, I sit down with portrait artist Tafy LaPlanche, whose cultural background shapes her distinctive artistic approach. She shares why certain creative detours—including a complete break from art ultimately strengthened her artistic voice. Through personal stories and artistic insights, Tafy offers powerful inspiration for anyone navigating their own creative path while searching for authentic connection in their work.   Chapters 00:00 Introduction to Tafy LaPlanche 02:54 The Journey of an Afro-Latina Artist 06:11 Finding Artistic Voice Through Diverse Experiences 09:02 The Influence of Cultural Background on Art 11:51 Rediscovering Passion During a Pandemic 14:58 The Impact of Fashion Photography on Portraiture 17:47 Creating Authentic Connections Through Portraits 21:07 The Process of Capturing Subjects 23:54 Dreams of Mural Art and Community Engagement 27:02 Balancing Flight Attendant Life with Art 30:01 The Importance of Focus in Artistic Creation 33:04 Advice to Younger Self and Conclusion   CONNECT WITH TAFY: Website: https://lepouf-art.com/ Instagram: https://www.instagram.com/lepouf_art/ Support the Show Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack This is How We Create is produced by Martine Severin and edited by Santiago Cardona and Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives  

Are you struggling to maintain creative momentum when motivation disappears? In this mini-episode, we chat about the neuroscience behind keeping promises to yourself. Through a battle with temptation at the grocery store, I share how small decisions rewire your brain and build creative resilience.  Tune in for practical strategies that may help you overcome seemingly impossible deadlines. This episode provides both scientific understanding and actionable wisdom for artists facing creative blocks, showing why each choice matters more than you realize.   Chapters 00:00 Introduction and Importance of Representation 01:26 Neuroscience of Keeping Promises to Yourself 03:15 The Battle of Impulses and Commitment 06:32 Building Neural Pathways Through Consistency 09:19 The Power of External Accountability 12:40 Creating a Supportive Community 14:10 Making Choices for Your Future Self   Website: Martine Severin  Follow on Instagram: @martineseverin | @thisishowwecreate  Subscribe to our newsletter, Creative Matters: Martine's Substack   Production Credits This podcast episode is produced and written by Martine Severin and edited by Daniel Espinosa.

What drives you to translate your innermost thoughts into visual expression?  Visual artist Lana Abraham-Murawski shares her creative journey and how her unique cultural heritage shaped her artistic style.  In this intimate conversation, Lana reveals the transformative power of mentorship in her development and her thoughtful approach to balancing artistic ambitions with family life.  She takes us behind the scenes of her striking piece 'Meeting of the Mind,' exploring how she weaves themes of nature, society, and human connection into her work.  Through personal anecdotes and reflections, Lana illustrates how art becomes not just a form of self-expression but a powerful bridge between identity, community, and the natural world. Chapters 00:00 Introduction to Lana Abraham Moravsky 03:03 Lana's Artistic Journey and Background 06:10 Exploring Identity Through Art 08:52 The Evolution of Artistic Style 11:56 Transitioning from College to Professional Art 15:02 Balancing Art and Life 17:50 Deep Dive into Specific Art Pieces 20:48 The Concept Behind 'Meeting of the Mind' 26:41 Exploring Imagination Through Art 27:47 The Evolution of Artistic Expression 29:30 Symbolism in Art: The Peregrine Orbs 35:20 Nature and Identity in Artistic Creation 40:25 Cultural Roots and Artistic Influence 45:04 Finding Community and Collectors 47:26 Advice for Aspiring Artists Connect with Our Guest: Lana's Website: Lana Abraham Follow Lana on Instagram: Lana Abraham-Murawski on Instagram   Support the Show Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack Production Credits This episode was produced by Martine Severin. This episode has been edited by Santiago Cardona and Daniel Espinosa.  

In this mini episode, I'm sharing something that's been on my heart lately: that uncomfortable place where our creative ideas get stuck. You know the one — where you're holding onto something beautiful, but fear, perfectionism, or just plain old procrastination keeps it tucked away. This reflection was sparked by a recent conversation with my sister. She has an amazing idea she's been sitting on since the pandemic, and it got me thinking… How often do we do this to ourselves? How often do we protect our ideas so much that we stop them from growing? In this episode, I talk about the power of small steps — the kind that might seem insignificant at first, but that slowly, steadily builds momentum. If you've been feeling stuck or overwhelmed about where to start, this one's for you. No pressure, just a gentle nudge to begin. Even the tiniest action matters. Let's walk through it together.   Chapters 00:00 Introduction to Creative Life 02:58 The Dangers of Limbo and Resistance 06:14 Navigating Procrastination and Community Support 09:04 Taking Small Steps Towards Momentum 11:54 Embracing Your Creative Journey Website: Martine Severin Follow on Instagram: @martineseverin | @thisishowwecreate Subscribe to the Newsletter: Martine's Substack   Production Credits This podcast episode is produced and written by Martine Severin and edited by Daniel Espinosa  

Have you ever wondered how childhood obsessions evolve into creative careers? Fiction writer Pemi Aguda takes us on her journey from creating mini-magazines as a six-year-old in Lagos, Nigeria to publishing internationally acclaimed fiction. In today's chat, Pemi reveals how her "lonesome" childhood with books transformed into a writing career that explores Nigerian women's experiences and the weight of ancestry. Stay for Pemi's tips on how to become a better writer and on how to find your artistic voice as a author. Trigger Warning: This episode contains discussion of suicide as part of a fictional narrative. If you are struggling with suicidal thoughts, please know you are not alone. Resources for support are listed below. Chapters 00:00 Introduction  02:56 Pemi Aguda's Journey from Lagos to Writing 05:50 The Evolution of Pemi's Writing Process 08:55 Understanding Creative Voice and Teaching 12:01 The Art of Revision and Storytelling 14:52 Exploring Themes in Pemi's Work 17:59 The Influence of Ancestry on Writing 21:12 Literary Influences and Inspirations 24:11 Writing Habits and Routines 27:06 Life Beyond Writing: Hobbies and Interests 29:55 Conclusion and Future Works Connect with Pemi Aguda Website: pemiaguda.com Instagram: @pemi.i Order "Ghost Roots" : Penguin Random House Connect with Your Host Website: martineseverin.com Instagram:Instagram Newsletter:Creative Matters This is How We Create is produced by Martine Severin and edited by Santiago Cardona and Daniel Espinoza. Suicide Prevention Resources American Foundation for Suicide Prevention: https://afsp.org/ 24/7 Crisis Hotline: 988 Suicide & Crisis Lifeline 988lifeline.org If you or someone you know is struggling or in crisis, help is available. Call or text 988 or chat 988lifeline.org. Veterans, press 1 when calling. Crisis Text Line Text TALK to 741-741 to text with a trained crisis counselor from the Crisis Text Line for free, 24/7

Are you self-sabotaging your creative success? In this mini-episode, we explore the psychology behind why we often set ourselves up for failure just when opportunities arise. Drawing from personal observations and psychological research, Martine Severin examine the "upper limit problem" - our internal thermostat for success - and offer practical strategies to break through these self-imposed barriers. Chapters 00:00 Introduction to This Is How We Create 02:24 Understanding the Upper Limit Problem 04:38 The Grief of Transformation 06:52 How Social Media Amplifies Our Limits 09:10 Strategies to Overcome Upper Limit Problems 11:36 Invitation to Connect and Subscribe Connect With Us Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack Support the Show Leave a review to help other creators of color discover the show Subscribe to the Creative Matters newsletter for weekly inspiration Production Credits Podcast produced and edited by Martine Severin.  

What happens when a pediatric nurse turned wedding planner discovers her ultimate calling in champagne? Join our conversation with Samantha Danielle, founder of LoveLuvv a sparkling wine brand. Get ready for an inspiring conversation about career pivots, entrepreneurial tenacity, and building a purpose-driven luxury brand.  Samantha shares her remarkable journey from nursing to wedding planning to creating a social impact champagne brand that donates 10% of proceeds to domestic violence causes, proving that when vision meets determination, extraordinary things happen. Chapters 00:00 - The Journey of Samantha Danielle 23:25 - Building a Social Impact Brand 20:11 - Navigating the Champagne Industry 25:28 - Sales and Marketing: A Dual Approach 27:11 - Translating Skills: From Nursing to Business 29:15 - Creativity in Branding: Telling Love Stories 32:42 - Future Plans: Education and Non-Alcoholic Options 35:41 - Advice for Aspiring Entrepreneurs: Lessons Learned 41:27 - Living Life: Balancing Work and Leisure Connect with Samantha https://www.instagram.com/loveluvv_sparkling/ LoveLuvv Experience Samantha Danielle  Connect with Martine Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack Production Credits This episode was produced by Martine Severin and edited by Santiago Cardona.  

Have you ever reached for a glass of wine after a stressful day, only to realize you're avoiding something important? In this intimate mini-episode, we talk about alcohol and anxiety, revealing how our emotions serve as powerful messengers in our creative lives. S Chapters/Timestamps: 00:00 - Introduction to Emotions as Messengers 02:52 - Personal Journey with Alcohol and Emotions 05:45 - Understanding Emotions in the Creative Process Resources Mentioned: Huberman Lab podcast: What Alcohol Does to Your Body, Brain and Health The Triangle Method (as featured in Creative Matters) Support the Show Website: Martine Severin Follow on Instagram: @martineseverin | @thisishowwecreate Subscribe to the Newsletter: Martine's Substack This episode of This Is How We Create is produced and edited by Santiago Cardona.

Discover how Violeta Encarnación balances freelancing, illustration, and creative evolution. She reflects on her journey from growing up in Cuba to becoming a book illustrator, her experience at SVA, and her shift into tattooing. Violeta opens up about the realities of freelancing, managing carpal tunnel syndrome, and honing her distinctive color palette. She also shares how nature inspires her work, the significance of personal connections in art, and her upcoming projects.   Show Notes:    We talk with Violeta Encarnación, a freelance illustrator, about her creative journey and experiences in book illustration. She shares memories of growing up in Cuba, the impact of her artistic family, and her transition to life in the U.S. Violeta reflects on her time at SVA, her path into tattooing, and the lessons she has learned as a freelancer. She opens up about managing an unpredictable schedule, coping with carpal tunnel syndrome, and staying authentic in her work. Violeta also discusses her distinctive color palette, nature's influence on her art, and the role of personal connections in creative careers. Episode Highlights   Childhood experiences and cultural background. Learning a new language and adapting to a new culture. Book illustration involves collaboration, patience, and the ability to convey complex emotions through images. Developing a unique color palette takes time and experimentation, and it can be influenced by nature and personal experiences. Finding one's voice in art and maintaining personal connections are essential for success.   Chapters 00:00 Introduction to Violeta Encarnacion 02:55 Cultural Influences on Creativity 05:50 Journey from Cuba to the U.S. 08:48 Navigating Language Barriers 11:54 Artistic Development and Education 15:05 Tattooing and Its Impact on Art 17:50 Freelance Career and Illustration Work 21:01 Illustrating Children's Books 24:31 Navigating Relationships in Publishing 25:43 Surprising Lessons in Illustration 27:16 The Journey to Illustrating a Book 32:30 Understanding Project Timelines 36:14 Managing Cash Flow as a Freelancer 39:54 Developing a Unique Color Palette 46:28 Exciting Future Projects CONNECT WITH OUR GUEST: Website: Violeta Encarnacion  Instagram: Violeta  Support the Show Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack This is How We Create is produced by Martine Severin and edited by Santiago Cardona. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives  

Do you feel uncomfortable with the sales process as a creative? In this candid mini-episode, Martine Severin tackles the topic many creatives dread: sales. Martine breaks down practical strategies for artists to sell their work authentically without feeling like "used car salesperson."  Chapters 00:00 Introduction to Creative Life 00:23 The Visibility to Sales Paradox 03:16 Understanding Sales for Artists 10:19 Building Community and Networking 14:00 Cultivating an Audience and Collectors 20:07 The Sales Process Explained 27:35 Transforming Sales Mindset Perfect for: Artists, photographers, designers, and creatives who feel uncomfortable with the sales process but want to improve their results. Danielle Chutinthranond: E28 Maria Bayer: https://members.mariabayer.com/2025-is/ Maria on Instagram KEEP UP WITH MARTINE: Website: Martine Severin Follow on Instagram: @martineseverin | @thisishowwecreate Subscribe to the Newsletter: Martine's Substack This episode of This is How We Create is produced and edited by Martine Severin. #CreativeBusiness #ArtSales #CreativeEntrepreneurship #SalesForArtists  

Have you ever wondered how a movie gets made? Or better yet, where do the ideas from movies come from? And if you have your sight on making a short film, wouldn't it be great if someone helped you buff your idea and make the end product simply spectacular? Shannan E. Johnson is that someone! As a former creative executive at NBCU/The Syfy Channel, Shannan left her full-time gig to become a storytelling expert who develops creatives and their ideas for the screen. As a script consultant, teacher, and therapist, she uses her innate understanding of storytelling to make compelling TV and movies. In today's podcast, Shannan walks us through her wide-ranging career and shares what it's like to work in Hollywood. She offers invaluable tips on how to write and tell a great story. I walked away from our conversation with a framework on how to approach fear and how to position my vision to achieve my desired outcomes! As you listen to the interview, the conversation will skip forward here and there - this is because Shannan's audio cut off at certain points, but the insights remain powerful throughout. Chapters: 00:00 Introduction to Shannan E. Johnson 02:09 The Journey into Storytelling 07:14 Understanding the Craft of Screenwriting 12:23 The Differences in Storytelling Mediums 18:19 Transitioning to Executive Roles in Hollywood 24:15 Navigating the Business of Hollywood 26:48 The Evolution of Storytelling in TV 35:03 Navigating the Transition from Executive to Entrepreneur 41:08 Building Confidence and Leadership Skills 47:09 The Professional Pen: Empowering Screenwriters 51:03 Introducing Truffle Sauce: A New Film Experience Connect with Shannan: Website: http://www.shannanejohnson.com/ The Professional Pen: https://www.awriterforyourwriter.com/bio.html Instagram: https://www.instagram.com/shannanejohnson/ The Professional Pen IG: https://www.instagram.com/theprofessionalpen/ Connect with your host: Website: Martine Severin Instagram: Martine | This Is How We Create Subscribe to the Newsletter: Martine's Substack This episode of This is How We Create is produced by Martine Severin and edited by Ray Abercrombie.  

In this mini-episode, we explore the unexpected parallel between toe yoga and creative practice. Through her personal experience with a daily exercises, our host, Martine Severin, reveals how small, consistent efforts lead to remarkable changes over time – both in physical flexibility and creative mastery. Martine challenges the myth of natural talent, showing how persistence and consistent practice often triumph over innate ability. This episode serves as your permission slip to begin that creative project you've been postponing – no matter how small your daily commitment might be. Chapters:  00:00 Introduction to Creative Journeys  00:27 Understanding Toe Yoga  04:22 The Metaphor of Toe Yoga in Creativity  08:10 Taking Action and Consistency in Practice Key Takeaways: The benefits of toe yoga extend beyond foot health to our entire physical structure Just 1-5 minutes of daily practice can lead to significant improvements in any skill Consistent practice often trumps natural talent in creative pursuits You don't need expensive equipment or extensive training to begin your creative journey Stop waiting for permission and start with small, manageable commitments  Stay in touch: Website: MartineSeverin.com Follow on Instagram: @martineseverin | @thisishowwecreate Subscribe to the Newsletter: Martine's Substack - Creative Matters

We welcome fine art painter Rhonda K Brown, whose artistic story is deeply intertwined with a remarkable family legacy in the art world. Join us as Rhonda pulls back the curtain on her creative journey - from the influential gallery environment of her youth to her eventual return to painting after exploring other paths. How did growing up surrounded by prominent artists shape her artistic vision? What drew her back to the canvas after time away? And what inspired her to create a new platform supporting fellow artists? Tune in for an intimate conversation about art, inspiration, and the mission to elevate diverse creative voices. WHAT YOU'LL HEAR: Rhonda's personal journey as a fine art painter and how she developed her unique style The remarkable legacy of the Malcolm Brown Gallery and its influence on her work Her approach to selecting color palettes and how she trained her artistic eye A treasure trove of recommendations for both historical and contemporary artists worth following The story behind Critique House, a new venture co-founded with her son to support BIPOC artists CHAPTERS: 00:00 Introduction to Rhonda Brown's Creative Journey 01:31 The Malcolm Brown Gallery: A Family Legacy 10:59 Influences and Inspirations in Art 17:22 Honoring Everyday People Through Art 21:12 Navigating Artistic Challenges and Community Support 24:01 The Evolution of Rhonda's Color Palette 29:05 Sources of Inspiration and Artistic Growth 34:02 The Journey Back to Art and Critique House 38:57 Critique House: Supporting BIPOC Artists KEY MOMENTS: Discover how Rhonda approaches her creative practice and what fuels her artistic vision Learn about the influential Malcolm Brown Gallery and its place in art history Hear how Rhonda celebrates everyday people through her artistic expression Explore the development of her distinctive color palette and artistic eye ABOUT RHONDA K BROWN: Rhonda K Brown is an accomplished fine art painter whose work has garnered recognition for its distinctive style. Beyond her personal artistic practice, she's committed to creating opportunities for other artists. CONNECT & FOLLOW: Rhonda K Brown: @rhondabrownfineart Rhonda's Website: https://www.rkbfineart.com Martine Séverin: martineseverin.com | @martine.sev This episode has been edited by Casandra Voltolina  

In this essential episode, host Martine Severin draws from her experience creating an artist statement for Scope Miami to provide a practical roadmap for artists struggling with this crucial professional document. From understanding your audience to finding your authentic voice, this episode breaks down the process into manageable steps that will help your work connect with galleries, collectors, and grant committees. Chapters: 00:00 Introduction to Artist Statements 03:13 Understanding Your Audience and Purpose 06:04 Essential Elements of an Artist Statement 09:09 Approaches to Writing Your Artist Statement 11:58 Common Pitfalls to Avoid 14:47 Refining Your Artist Statement What You'll Learn: How to tailor your statement for different contexts and audiences The five key components that make your statement effective Practical structural approaches to organize your thoughts Common mistakes that undermine your professional presentation Techniques to overcome writer's block and find your authentic voice Free Download: Get the Artist Statement Development Worksheet mentioned in this episode! This step-by-step guide walks you through targeted exercises that help you generate a compelling statement.  Key Insights from Martine: "Despite having AI at our disposal, writing an artist statement isn't a breeze. You still need to create a statement that helps collectors and curators understand the context of your work, creates a bridge between your artistic intentions and the viewer's experience, and distinguishes you in a competitive field." "Your statement should sound like you, not an academic journal, not a marketing brochure, not what you think a 'serious artist' should sound like." "The best artist statements aren't written in a single sitting. Give yourself permission to explore, experiment, and refine, just as you would with any creative project." Support the Show: Website: MartineSeverin.com Follow on Instagram: @martineseverin | @thisishowwecreate Subscribe to the Newsletter: Martine's Substack - Creative Matters This episode of This Is How We Create is produced and edited by Martine Severin.

This week on This Is How We Create: Award-winning photographer Tobi Shinobi reveals his fascinating journey from courtroom to camera lens. Discover the unique productivity framework that transformed his creative process and catapulted his career to global recognition. Episode Highlights The Name: How a playground nickname evolved into one of photography's most recognizable brands The Pivot: Why Tobi abandoned a successful legal career to pursue photography The Symmetry Connection: How childhood Lego obsessions influenced his distinctive visual style The Game-Changer: Tobi's intriguing "7 out of 10 principle" that revolutionized his workflow The Success Story: From Instagram experiments to Sony ambassador and TikTok creative strategist Sneak Peek: The 7 Out of 10 Principle Tobi introduces his enigmatic productivity framework that helped him post 3-4 quality images daily while maintaining his signature high standards. What are the ten elements he considers, and why is hitting just seven of them the sweet spot? Tune in to find out how this approach might transform your creative practice. Professional Insights Why photographing buildings became Tobi's specialty (hint: they're never late to photoshoots) The small details that separate amateurs from professionals in client relationships How self-taught photographers can bridge the knowledge gap when transitioning to professional work Quotable Moments "The worst piece of advice I've ever received was 'don't become a photographer'... I've been able to travel the world, make long-term friendships, change my life... all because I believed in myself."   Connect With This Is How We Create Keep up with your host Martine Severin https://martineseverin.com/ Follow This Is How We Create on IG. https://www.instagram.com/thisishowwecreate_/ Follow Martine on Instagram:  https://www.instagram.com/martine.severin/ Subscribe to the Newsletter: Martine's Substack This is How We Create is produced by and edited by Braila West, Alexis Sanchez and Martine Severin. Connect With Tobi Shinobi Follow Tobi on Instagram: https://www.instagram.com/tobishinobi Website: https://www.tobishinobi.com/ Youtube: https://www.youtube.com/c/Tobishinobi  

Have you ever committed to creating even when you didn't believe in yourself? In this mini-episode of 'This Is How We Create,' Martine Severin explores the quiet yet persistent power that drives artists to create even when faced with doubt, external pressures, and self-criticism. She shares a profound revelation from a cinematographer who admitted there were times in her successful career when she simply didn't believe in herself - yet continued moving forward. Episode Highlights There's a gap between creative dreams and current reality that can feel like failure Creative resilience isn't flashy - it's about honoring the contract you made with yourself to be an artist The difference between orchestrating success versus influencing it How separating actions from fluctuations in self-perception can liberate your creative process What if the next level of your art requires stillness rather than hustle? Embracing your unique way of being and seeing the world How generosity and genuine connection can help navigate the "valley of doubt" Key Takeaways Creative resilience is essential for navigating the natural ebbs and flows of artistic life External metrics shouldn't overshadow the simple joy of creating Stillness and quiet can lead to deeper creative insights than forced productivity Community support makes navigating doubt easier - we're not meant to walk this path alone Your creativity is defined by commitment, not belief in yourself Your Creative Assignment Reconnect with the original contract you made with yourself about making art Carve out time for deliberative practice - 15 minutes of just being Ask yourself: "How might I be if I believed in myself every moment of the day?" Reach out to someone in your community with genuine curiosity - not to get something, but to give your full attention   Sound Bites "What if the next level to your art requires something that's counterintuitive? What if it requires stillness?" "Generosity turns out is a secret passcode and a password that opens doors, especially for those of us who find traditional networking exhausting." "Your creativity isn't defined by beliefs or doubts, it's defined by your commitment." Episode Chapters 00:00 The Creative Journey Begins 02:45 Navigating Doubt and Resilience 06:12 The Power of Stillness 09:01 Community and Connection in Creativity 11:54 Commitment Over Belief   Support the Show Website: Martine SeverinFollow on Instagram: @martineseverin | @thisishowwecreateSubscribe to the Newsletter: Martine's Substack This episode of This Is How We Create is produced and edited by Martine Severin.

 Struggling to get your art in front of the right people? Then this episode is your roadmap. Join multidisciplinary artist Courtney Minor on "This Is How We Create" as she unveils the emotional underpinnings of her creative journey—from finding fresh inspiration in Vietnam to transforming personal therapy into powerful art. Courtney doesn't just inspire; she delivers actionable strategies for marketing your work, building a devoted email list, experimenting with unexpected materials, and connecting with collectors who truly value your vision. This isn't just about making art—it's about making making a place for your art in the world Here's what we discuss: Courtney Minor is a multidisciplinary artist specializing in collage, photography, and film. Her trip to Vietnam was a pivotal moment that reignited her creative spark. Art serves as a therapeutic outlet for Courtney, helping her express emotions she struggles to verbalize. She combines various mediums, including collage and graffiti, to convey her messages. Courtney's journey reflects the importance of embracing one's identity and creative voice.  Courtney creates prototypes in her head before starting. She collects artifacts and photographs for inspiration. Plexiglass allows viewers to see their reflection in her work. Prototyping is essential for her larger art pieces. Sourcing materials often involves unconventional places like Home Depot. Understanding her audience has been crucial for her sales. Building an email list is vital for artist outreach. Social media algorithms reward video content over static images. Connecting all platforms is important for artist visibility. Artwork Archive simplifies the inventory process for artists.   Chapters 00:00 Introduction to Courtney Minor and Her Art Journey 02:04 The Turning Point: Vietnam Trip and Creative Rebirth 12:08 Childhood Influences and Early Artistic Aspirations 16:57 Emotional Expression Through Art: The Therapeutic Process 20:06 Navigating Personal Loss and Its Impact on Creativity 30:03 The Artistic Process: From Emotion to Creation 31:07 The Art of Prototyping 36:47 From Ideas to Canvas 40:01 Sourcing Materials for Art 43:13 Marketing and Selling Art 55:26 Exploring New Mediums and Techniques   Get to know Courtney: https://thecmdstudio.com/pages/copy-of-about-courtney-minor  Courtney's Instagram: heyitscourtneyminor  Buy Courtney's Art: https://thecmdstudio.com/collections    Keep up with your host Martine Severin https://martineseverin.com/ Follow This Is How We Create ⁠https://www.instagram.com/thisishowwecreate_/⁠ Subscribe to our Newsletter: https://martineseverin.substack.com Follow Martine on Instagram:  ⁠https://www.instagram.com/martine.severin/⁠   This is How We Create is produced and edited by Martine Severin. Episode research conducted by Braila West.

Ever find yourself stuck in decision limbo, saying "maybe" to opportunities that deep down you know aren't right for you? In this episode of "This is How We Create," Martine Severin unpacks her game-changing "Waffle Rule," a powerful framework that will transform how you make decisions in your creative career and beyond. You'll discover: Why indecision is actually a form of decision-making (and what your brain is trying to tell you) How to interpret that "static" feeling when you're waffling between choices The surprising connection between hesitation and your true values A practical 5-step plan to build your "no muscle" and reclaim precious creative energy Real-world examples from creatives like photographer Anastassia Withey and web designer Elsa Omri who made tough choices to honor their creative voices Download the workbook that goes along with this episode: Waffle Rule Workbook This episode grew from one of our most popular Creative Matters newsletter pieces, proving that decision paralysis is something so many of us struggle with as creative professionals of color. Whether you're considering a career pivot, evaluating collaboration opportunities, or simply trying to protect your creative time, the Waffle Rule offers the clarity you've been searching for. Hit play to reclaim your decision-making power and discover why sometimes your most powerful creative tool is simply saying "no.” Chapters 00:00 Introduction to Creative Life 00:25 Understanding Indecision 05:12 The Waffle Rule Explained 07:42 Applying the Waffle Rule 09:09 Conclusion and Call to Action Support the Show Website: Martine Severin Follow on Instagram: @martineseverin | @thisishowwecreate Subscribe to the Newsletter: Martine's Substack This episode of This Is How We Create is produced and edited by Martine Severin.  

What happens when a medical student abandons her stethoscope for a camera, moves to a foreign country where she knows no one, and transforms an abandoned garage into a thriving art collective?   In this episode, we explore the multifaceted world of communication designer and photographer Ankita Das, whose work transcends traditional medium boundaries to create powerful narratives around identity, health, and community. Ankita shares how being the daughter of academics (a mathematician mother and surgeon father) initially set her on a medical path before discovering her artistic talents. She discusses her unique professional identity, describing herself as "juggling between a designer who photographs and a photographer who designs." Chapters 00:00 Introduction to Ankita Das and Her Creative Journey 02:56 The Duality of Identity in Creativity 05:56 Artistic Influences from Childhood 09:07 Exploring Dating Culture Through Art 11:55 The Intersection of Performance and Design 15:14 Navigating PCOS Through Artistic Expression 18:02 Creating Community Through Espace Tricote 21:01 Understanding Space and Communication Design 24:05 Collective Chimera: Building a Supportive Community 27:01 Funding and Sustainability of Artistic Spaces 29:55 The Impact of Community on Creativity 32:52 Sharing Work Beyond the Community 36:05 Balancing Work and Personal Life 38:57 Conclusion and Final Thoughts    CONNECT WITH OUR GUEST: Website: https://ankitadas.com/ Instagram: Herecomesthepotato   Support the Show Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack This is How We Create is produced by Martine Severin and edited by Santiago Cardona.  

In this mini-episode, we dive into something we ALL struggle with as creatives - the hidden cost of context switching. Ever feel like you've run a mental marathon without actually finishing anything substantial? Turns out there's a name for that overwhelmed feeling: attention residue. Martine shares her personal struggles with toggling between creator, marketer, and business manager modes - and how neuroscience shows our brains simply aren't designed for these rapid-fire transitions. (Did you know it takes an average of 23 minutes to fully regain focus after an interruption? Whew!) But don't worry! This isn't just about naming the problem - we've got practical solutions in her context switching survival kit: Time-blocking with buffers (separate your maker days from your manager days!) The two-minute reset ritual for those unavoidable transitions The threshold technique that creates clean breaks between work sessions If you're a creative entrepreneur feeling stretched in a million directions, this episode is your nudge to protect your creative focus.  Support the Show Website: Martine Severin Follow on Instagram: @martineseverin | @thisishowwecreate Subscribe to the Newsletter: Martine's Substack This episode of This Is How We Create is produced and edited by Martine Severin.  

In this episode, we pulls back the curtain on our creative process, revealing the digital ecosystem that brings the podcast interviews to life. If you've ever felt intimidated by the technical side of podcasting, tune in to discover a your new favorite tool. Chapters:  00:00 Introduction to the Creative Journey  00:27 Behind the Scenes of Podcasting  02:53 Tools of the Trade  05:46 Visual and Interactive Elements  09:10 Editing and Publishing Process  11:59 The Courage to Create Support the Show Website: Martine Severin Follow on Instagram: Martine | This Is How We Create Subscribe to the Newsletter: Martine's Substack This is How We Create is produced by Martine Severin and edited by Santiago Cardona. Tools mentioned   Riverside.fm Lately.ai Napkin.ai Canva.com Veed.io Audacity.com   Support the Show Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack This is How We Create is produced by Martine Severin and edited by Santiago Cardona. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives  

We chat with Kyra Wells, a graphic designer and advocate for creative community and mentorship. She reflects on her path from a young artist to her role at American Greetings and leadership at AIGA Cleveland. Kyra explores the role of playfulness in design, supporting emerging creatives, and her course, You Are Not an Imposter, which helps designers gain confidence in their careers.   Episode Highlights   Kyra's journey reflects the value of mentorship. She started her own business during the pandemic. Injecting fun into work is a core value at American Greetings. Kyra emphasizes the importance of community in design. Sustainability in design is a growing focus for AIGA Cleveland. The course 'You Are Not an Imposter' addresses common struggles Balancing personal projects with professional responsibilities is essential.   Chapters 00:00 Introduction to Kyra Wells and Her Creative Journey 05:12 Kyra's Early Inspirations and Path to Graphic Design 12:23 Navigating the Job Market and Building a Career 18:34 The Importance of Community and Mentorship 23:03 Finding Creative Voice Through Client Work 26:33 Creating Fun and Engaging Content at American Greetings 29:11 AIGA Cleveland: Building Community and Opportunities 32:21 Inspiration from Local Designers and Educators 34:10 Creating the Course: You Are Not an Imposter CONNECT WITH OUR GUEST: Kyra's website: https://kyrajwells.com/ Connect with Kyra on Instagram: @kyrajwells   Support the Show Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack This is How We Create is produced by Martine Severin and edited by Santiago Cardona. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives    

In this mini episode, we reflect on our progress with the creative goals you set at the beginning of the year. We discuss the common challenges of procrastination and hesitation while offering practical strategies to overcome these barriers and reconnect with creative intentions. Key Points Take time to honestly assess your progress on goals set earlier in the year Recognize that people approach their creative journeys differently - some change directions like rivers, others face procrastination Transform obligation into joy by infusing your creative journey with playfulness Consider seeking accountability partners to witness your struggles and celebrate victories Remember that these challenges are universal - even the host creates these episodes based on her own struggles Quote "We are not our delays, nor are we our detours. Some of us manifest our intentions with natural grace, and other people they discover that certain goals like jumping from great heights don't really align with their inner, their deeper wisdom." Chapters 00:00 Reflecting on Goals and Progress 02:52 Overcoming Procrastination and Hesitation 06:08 Embracing Accountability and Personal Growth Closing Message "Whatever approach you choose, let it resonate with your spirit and with your gut. You have full permission to embrace whatever you choose... Please stay creative and above all, be tender with your magnificent self." Connect With Us: Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack Watch the Youtube Version of this video This episode of This is How We Create is produced and edited by Martine Severin.   Production Credits: Martine Severin produced and edited this episode of This is How We Create. Previous Episodes in This Series: Episode 112: Roy de Carava Episode 114: Margaret Burroughs  

In this illuminating episode of "This is How We Create," host Martine Severin sits down with Ube Urban, a multifaceted creative leader who brings his Pacific Islander heritage to the forefront of his design practice and mentorship approach. Born in Hawaii with Japanese, Black, Native American, and Filipino roots, Ube shares his journey from island life to becoming a head of customer experience in corporate America. Through candid conversation, he reveals the challenges of maintaining cultural identity while navigating mainland expectations and professional environments where he is often "the only one." In this episode, you'll discover: How Ube's upbringing in Hawaii shaped his approach to organization, presentation, and identity The concept of "invisible work" in both design and cultural navigation Ube's framework for mentorship helps others discover and maintain authentic personal brands The struggles of cultural displacement and the pressure to compartmentalize identity in professional settings Why "authenticity" can be a complicated concept for those with multicultural backgrounds Ube offers valuable insights for creatives navigating multicultural identities, providing a compelling perspective on maintaining cultural roots while forging new professional paths. His story reminds us that true decolonization of design means embracing the full intersectionality of our experiences. Quotes from the episode: "When I came to the mainland, I was essentially this person kind of holding this gem... and then I had battle balloons over time and my shiny diamond turned into this rough rock." "Being in Hawaii, you're just like, 'This is who I am, this is who we all are.' I don't have to prove to you my existence or my family or pride. We all share that." "How can you control something that a corporation, an agency, or a company cannot control? That is the hardest part." Chapters   00:00 Introduction to Ube Urban and His Work 03:31 Ube's Background and Identity 10:07 Navigating Cultural Identity and Professional Spaces 16:49 The Journey of Self-Discovery 23:24 Transitioning from Hawaii to the Mainland 26:21 Ube's Framework for Authentic Branding 31:17 Questions for Self-Discovery 38:10 The Challenge of Individuality in a Conformist Society 46:08 Reflections on Growth and Future Generations CONNECT WITH OUR GUEST: Website: https://www.ubeurban.com/ Linkedin: ubeurban   Support the Show Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack This is How We Create is produced by Martine Severin and edited by Santiago Cardona.  

What if the biggest creative breakthroughs come from breaking your own rules? In this Black History Month mini-episode, we explore the remarkable artistic journey of 97-year-old sculptor and painter Lillian Thomas Burwell, whose creative evolution spans nearly a century of American history. Episode Highlights: Growing up during the Great Depression, Burwell learned transformative creativity from watching her mother turn silk shipping sacks into elegant curtains Her artistic journey from realism to bold abstract expressionism during the Civil Rights era Her innovative techniques combining canvas, wood, and heated plexiglass Burwell's intuitive creative process: "I don't know what the second step is until the first step is completed" Key Quote: "I've always believed in taking chances and going into unexplored territory." - Lillian Thomas Burwell Chapters:  00:00 Introduction to Artistic Resilience 01:27 Lillian Thomas Burwell: A Journey Through Time 03:54 The Evolution of Artistic Expression 06:30 Transformation and Creative Courage   About the Artist: Lillian Thomas Burwell's work represents a lifetime of artistic innovation, from her early influences during the Depression to her current sculptural pieces that seem to grow from walls "like living things." Her art demonstrates the power of transformation and creative courage. Connect With Us: Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack Watch the Youtube Version of this video This episode of This is How We Create is produced and edited by Martine Severin. Production Credits: Martine Severin produced and edited this episode of This is How We Create. Previous Episodes in This Series: Episode 112: Roy de Carava Episode 114: Margaret Burroughs  

Ever wonder how top creatives land those dream campaigns with GEICO, Target, and Old Navy? In this episode, art director Ashley Bozeman pulls back the curtain on the art of the perfect pitch. In this episode of This Is How We Create, host Martine Severin sits down with art director Ashley Bozeman for an intimate conversation about creative collaboration, client presentations, and the art of the pitch. Ashley shares invaluable insights from her journey through major agencies including Martin Agency, Mother New York, and currently Mullen Lowe Los Angeles, where she's worked with brands like GEICO, DoorDash, Old Navy, and Target. Key Highlights: How the Creative Circus transformed Ashley's approach to collaboration by replacing "I" with "We" The essential elements of a winning client deck: simplicity, clear hierarchy, and purposeful design Bringing personal stories into professional work, including featuring her activist mother in an Old Navy campaign Practical tips for creating impactful presentations and mood boards Applying creative direction skills to personal projects, including wedding planning Memorable Quote: "Let's just try it out. I never want to be a person that's already knocking stuff down before we even get to present it. If somebody feels very passionate about an idea and they have a lot of excitement behind it, a lot of love - okay, great. How can I help you better it?" Connect with Ashley Bozeman: Website: https://ashleybozeman.com Instagram: https://www.instagram.com/ashleycierraa/ Support the Show: Follow Host Martine Severin on Instagram: @martineseverin | @thisishowwecreate Subscribe to Martine's Newsletter: https://martineseverin.substack.com/ Visit our Website: https://martineseverin.com/ Credits: This is How We Create is produced by Martine Severin and edited by Santiago Cardona. If you enjoyed this episode, please rate and review us on Apple Podcasts. Your reviews help other creative professionals find our community. Next Episode: Tune in next week as we continue our conversation with creative professionals who are reshaping the industry.  

This week on our Mini Episode of This Is How We Create, we unpack the revolutionary story of Dr. Margaret Burroughs, who transformed her first-floor living room into the DuSable Museum—one of America's most significant institutions of African American history. This episode explores how creating the spaces we need can spark cultural movements that ripple through generations. In This Episode - The power of starting where you are - even if it's your living room - How Dr. Burroughs built cultural institutions without waiting for permission - The journey from home museum to Smithsonian-affiliated institution - Why representation matters in preserving and sharing Black history - The lasting impact of creating spaces for community art and culture Key Moments 00:00 - Introduction and setting the scene - Welcome to "This Is How We Create" - Introduction to Dr. Margaret Burroughs (formerly Victoria Margaret Taylor)   02:30 - Early Years - Born in Louisiana - Migration to Chicago - Marriage to Charles Burroughs in 1949   05:00 - Building Cultural Spaces - Co-founding the Southside Community Art Center at age 22 - Hosting artists like Langston Hughes - Eleanor Roosevelt's dedication of the center   08:00 - The Living Room Revolution - Converting their first floor into a museum in 1961 - Growth into the DuSable Museum - Current collection of over 13,000 artifacts   Notable Quotes "I just couldn't see myself standing in front of a group of eager-eyed young Black people and not being able to tell them something very positive about themselves." - Dr. Margaret Burroughs   Resources Mentioned - Southside Community Art Center (Still active today) - DuSable Museum - Dr. Burroughs' linocuts and paintings   Episode Takeaways 1. Don't wait for perfect conditions - start where you are 2. Community spaces can grow from humble beginnings 3. Personal spaces can become cultural institutions 4. Art and history preservation are acts of revolution 5. Creating space for others is a form of legacy building  KEEP UP WITH MARTINE: Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack This episode of This is How We Create is produced and edited by Martine Severin.  

Want to know the real secret to turning your biggest fear into your greatest success?  Today's episode covers the intersection of faith, fear, and artistry. In our conversation, Mojo shared something that stopped me in my tracks – his relationship with heights, a fear he hasn't so much conquered as befriended. IN THIS EPISODE YOU'LL LEARN: A counterintuitive approach to fear helped Mojo scale buildings (despite his fear of heights!) The simple door technique that revolutionized his work-life balance Why setting boundaries increases your creative output The surprising connection between faith and artistic innovation How to know when your fear is pointing you toward your next big breakthrough

In this special mini-episode, we explore the extraordinary legacy of Roy DeCarava (1919-2009), one of the most influential photographers of the 20th century. From the streets of Harlem to the stages where jazz giants performed, DeCarava revolutionized how we see through photography, especially in his groundbreaking representation of Black life and culture. Listen in to hear how you can apply some of his lessons to your own work. Roy DeCarava Roy DeCarava Fresh Air NPR Roy DeCarava Charlie Rose  A Radical Vision: Roy DeCarava's "The Sweet Flypaper Of Life KEEP UP WITH MARTINE: Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack This episode of This is How We Create is produced and edited by Martine Severin.  

This week's episode reminds us why authenticity is essential to artistic vision. Martine sits down with Adrian Octavius Walker, a mixed-media artist and photographer whose journey from St. Louis to the Smithsonian will inspire you to think differently about your creative path. A note from the content team: In this episode, we discuss grief and the loss of a parent. Episode Highlights Collaboration and networking are essential in the creative industry. Taking care of oneself physically and mentally is crucial for success. Balancing work and family requires prioritization and setting boundaries. Music can be a powerful source of inspiration and motivation for artists. Chapters 00:00 Introduction to Adrian Octavius Walker 03:02 Childhood and Early Influences 05:56 Navigating Grief and Loss 09:13 The Role of Photography in Healing 12:04 Transitioning to College and Career 14:57 The Journey of a Mixed Media Artist 17:46 Touring with Lupe Fiasco 21:09 Becoming a Photo Editor and Beyond 24:56 The Journey Begins: From Editing App to Career 29:20 Building a Community: The Power of Connections 34:37 Artistic Growth: Discovering My Voice 39:41 Collaboration and Self-Care: Balancing Life and Art 46:27 Advice to My Younger Self: Financial Wisdom and Mental Health 48:50 The Role of Music: A Creative Lifeline QUOTABLE GEMS: "I wouldn't necessarily say I'm giving up anything. What I am doing is giving in and giving grace to life itself." - Adrian Walker  CREATOR'S TOOLKIT: Adrian shares his secret weapon for staying creative and centered: music! Stay tuned for his curated playlist dropping soon. REAL TALK MOMENT: When Adrian talks about scheduling his long runs before family time [42:30], he drops some serious wisdom about how to show up for your art AND your family. This conversation is a must-listen for any creator trying to balance it all. MARTINE'S TAKEAWAY: "What struck me most about Adrian's journey is how he's turned every experience – even the painful ones – into fuel for his artistic vision. His work reminds us that there's beauty everywhere, even in unexpected places." JOIN THE CONVERSATION: What resonated most with you from Adrian's story? Share your thoughts with us using #ThisIsHowWeCreate #Photography #ArtistJourney #CreativeLife #MixedMediaArt #ThisIsHowWeCreate PS: Like what you heard? Share this episode with a fellow creator who needs to hear it!

This episode unpacks a powerful truth about creativity: your path isn't linear, and that's exactly how it should be. Host Martine Severin breaks down how three groundbreaking artists navigated multiple streams of life while building their creative practice. Elizabeth Catlett: Merged modernist training with accessibility Charles White: Combined Chicago labor movement work with mastering his craft Mary Sully: Dakota artist who challenged Western conventions   Chapters 00:00 Introduction to Creative Journeys 01:52 Exploring the Lives of Influential Artists 06:11 The Importance of Technical Skills and Commitment 08:09 Conclusion and Call to Action KEEP UP WITH MARTINE: Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack This episode of This is How We Create is produced and edited by Martine Severin.  

In this episode, photographer and U.S. Army veteran Chris Charles shares his remarkable journey from military service to creative entrepreneurship. His story is a masterclass in reinvention, resilience, and the unexpected ways our past experiences shape our future success. WHAT YOU'LL LEARN: How military discipline can transform your creative business The power of systems and automation in preventing burnout Why diversifying income streams is crucial for creative entrepreneurs The importance of establishing clear boundaries and rest days How to transition from service provider to strategic business owner RESOURCES MENTIONED: Acuity Scheduling Square Payment Systems Model Mayhem Flickr   Episode Timeline 00:00 Introduction to Chris Charles' Journey 02:55 From Military to Creative Entrepreneur 06:10 Childhood Influences and Early Artistic Exposure 08:48 Transitioning from Military to Photography 11:45 Experiences as a Paratrooper 14:58 Rediscovering Photography in Iraq 17:53 Building a Creative Career 20:54 The Role of Education in Chris' Career 24:04 Combining Graphic Design and Photography 27:08 Military Precision in Creative Business 28:59 Establishing a Seamless Booking Process 34:29 Navigating Burnout and Work-Life Balance 39:30 The Importance of Delegation and Support 45:00 Rethinking Business Models and Income Streams   Connect With Chris Website: Chris Charles Follow on Instagram: Chris Charles Support the Show Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack This is How We Create is produced by Martine Severin and edited by Santiago Cardona.  

"Trust Your Art in Troubled Times" - When democracy makes you uncertain, should you create or doom-scroll? Host Martine Severin draws wisdom from Black artists who've turned constitutional tension into enduring work - from Baldwin to Amy Sherald. Perfect for: Artists, writers, designers, entrepreneurs, and anyone looking to deepen their creative practice while building sustainable success. #CreativeStrategy #ArtistsOfColor #CreativeBusiness #PersonalDevelopment KEEP UP WITH MARTINE: Website: Martine Severin Follow on Instagram: Martine | This Is How We Create Subscribe to the Newsletter: Martine's Substack This episode of This is How We Create is produced and edited by Martine Severin.

Want to hear an honest conversation about what it really takes to build a creative career while staying true to your roots? Today's guest, Kieron Lewis, shares his remarkable journey from a kid in South London to becoming one of the most sought-after editorial designers in publishing. His story will inspire you to embrace change, trust your instincts, and build success on your own terms. You'll learn: Why listening to your gut (and your mom!) might lead to your true calling The REAL breakdown of freelance life: 85% business, 15% creativity How becoming a parent transformed Kieron's approach to work and success A powerful framework for handling client feedback with confidence The unexpected way Kieron uses humor to build stronger professional relationships During the pandemic, while planning a wedding AND buying a house, Kieron took the leap into freelancing. That same week, he landed two major opportunities: a publication with HarperCollins and a hosting role with Adobe. Sometimes the universe has your back when you trust your instincts! Think you need to have it all figured out? Kieron's story proves that embracing the unknown – whether in your career or as a new parent – can be surprisingly liberating. It's not about controlling everything; it's about being open to where life takes you. ✍️ The Culture Code by Clotaire Rapaille - Game-changing insights on cross-cultural communication

In this episode, host Martine Severin shares her proven 10-year framework for creative reflection that treats your artistic journey with the gentleness it deserves. Through the lens of "creative archaeology," discover how to uncover patterns, celebrate progress, and set meaningful intentions for your creative practice. This episode is part 3 of our three-part series on reflections and gaining clarity. Quick Links

We sit down with Alex Cabal, a Los Angeles-based illustrator whose vibrant work celebrates cultural identity and diverse representation. From movie posters to YA book covers, Alex shares her journey of finding authentic artistic expression and building a sustainable creative career. Episode Highlights Growing up in a strict household and using art as an escape Transition from movie poster concept artist to independent illustrator How embracing Filipino heritage transformed her artistic practice The journey of overcoming colorism and celebrating darker skin tones Building a successful illustration career without traditional networking Managing multiple income streams as a creative professional Chapters 00:00 Finding Artistic Voice 03:06 Journey of Self-Discovery 12:06 Breaking Free from Constraints 20:40 Embracing Cultural Heritage 30:16 The Art of Portrait Illustration 37:27 Navigating Income Streams Key Insights for Illustrators Create work that's true to your voice, even if it doesn't fit current trends Don't underestimate the power of online platforms (Instagram, Pinterest, Behance) Consider multiple revenue streams: client work, art markets, online shops Build strong foundational skills in traditional art techniques Know when to ask for help and build a support system CONNECT WITH OUR GUEST: https://www.alex-cabal.com/ Instagram @acaballz Support the Show Website: Martine SeverinFollow on Instagram: Martine | This Is How We Create Subscribe to the Newsletter: Martine's Substack This is How We Create is produced by Martine Severin and edited by Santiago Cardona.

Latest Episode: Building Bridges to Your Future Creative Self (Part 2 of 3) Transform your creative practice through this theatrical three-act exploration. Using insights from "Wicked" and conversations with seasoned artists, learn to identify and bridge the gaps holding you back. This episode offers gentle yet practical guidance for your creative journey. Chapters 00:00 New Beginnings: Podcast Updates and Series Introduction 03:05 Act One: The Mirror Moment 10:55 Act Three: Minding the Gap FREE RESOURCE: Download our companion workbook to guide your transformation. Perfect for: Artists, writers, designers, entrepreneurs, and anyone looking to deepen their creative practice while building sustainable success. New episodes drop every Wednesday and Thursday. Follow now to join our creative community! #CreativeStrategy #ArtistsOfColor #CreativeBusiness #PersonalDevelopment KEEP UP WITH MARTINE:Website: Martine Severin Follow on Instagram: Martine | This Is How We Create Subscribe to the Newsletter: Martine's Substack This episode of This is How We Create is produced and edited by Martine Severin.

How do you make a living as an artist while building long-term financial security? Today we're talking with James Hoston, a painter and educator who's taken an unconventional approach to the traditionally unpredictable world of fine art. After working in Jeff Koons' studio and teaching at prestigious institutions, Hoston is charting a path to become his own artistic benefactor through a surprising combination of methods. His story challenges the 'starving artist' stereotype and offers practical insights into sustaining a creative career for the long haul. Chapters 00:00 Introduction to the Creative Life of Artists of Color 02:09 Navigating the Art World: Insights from Jim Hoston 08:08 Diversifying Income Streams as an Artist 11:06 Becoming Your Own Benefactor: Financial Strategies for Artists 20:47 The Journey of an Artist: Overcoming Challenges and Finding Voice 30:03 The Philosophy of Art: Influences and Inspirations 32:59 Artistic Philosophy and Mantras 36:19 Color Theory and Palette Choices 40:05 The Evolution of Painting Techniques 42:02 Experiences in Paris and Art Appreciation 45:21 Building Wealth and Financial Freedom 49:03 Life Lessons from Farm Life 52:18 Quality Over Quantity in Art 56:02 Ambition and the Artist's Journey 01:00:53 Monetizing Art and Future Aspirations Learn more about Jim Hoston: Website   Website: Martine Severin Follow on Instagram: Martine | This Is How We Create Subscribe to the Newsletter: Martine's Substack This is How We Create is produced by Martine Severin and edited by Santiago Cardona.

In this episode of 'This Is How We Create', Martine Severin reflects on the creative lives of contemporary artists of color, emphasizing the importance of planning and self-reflection as the new year approaches. She shares personal anecdotes about her journey, the significance of understanding one's purpose, and the need for deep self-exploration to bridge the gap between who you are and who you aspire to be. The conversation encourages you to think beyond mere resolutions and focus on the stories you choose to live. This post originally appeared in our Newsletter Creative Matters under the title: The Why Within: A Story of Post-its, Purpose, and the Paths We Choose Raw truth about survival, ambition, and why your 2024 goals are worth revisiting. Chapters 00:00 Introduction to Creative Life 02:55 End of Year Reflections and Planning 06:10 The Importance of Purpose and Goals 12:06 Deep Self-Reflection and Personal Growth 18:00 Living with Intention and Clarity KEEP UP WITH MARTINE: Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack This episode has been produced and edited by Martine Severin.

In cased you missed it, we're replaying our most popular episode of 2024 with Candace Tavares. Candace joins us to talk about how can you unleash your creativity and defy limitations. Candice embraces the rich textures of wood to create powerful works that celebrate Black beauty and shatter negative stereotypes. Her art is a warm embrace, reminding viewers of their inherent value and strength. Tune in for a dose of inspiration! ✨ Keep up with your host Martine Severin https://martineseverin.com/ Follow This Is How We Create on IG.⁠ ⁠https://www.instagram.com/thisishowwecreate_/⁠⁠ Follow Martine on Instagram: ⁠ ⁠https://www.instagram.com/martine.severin/⁠⁠ This is How We Create is produced by Martine Severin and edited by Casandra Voltolina. Episode research conducted by Braila West. Get to know Candice's work:  ⁠https://www.noellerx.com/⁠ See Candice's work on Instagram: ⁠https://www.instagram.com/noellerx

Welcome to our 100th Episode! Cue the confetti! Thank you for being part of our community. In this episode, we're thrilled to sit down with Andrea Pippins—illustrator, author, and creative powerhouse—as she shares her inspiring journey of self-discovery, growth, and artistic transformation. Andrea opens up about the defining moments that shaped her career and creative voice from her early influences to her bold decision to move to Sweden. Through candid reflections and actionable advice, Andrea explores the challenges and rewards of building a freelance business abroad, navigating cultural differences, and staying connected in a virtual world. Whether you're a seasoned creative or just starting out, Andrea's will story inspire you to embrace curiosity, prioritize your goals, and create with intention. IN THIS EPISODE, YOU'LL LEARN: How curiosity fuels creativity and opens doors to unexpected opportunities. Why networking and mentorship are key to professional and personal growth. The importance of adapting to cultural differences when building connections in a new country. Tips for staying productive and setting meaningful goals in your creative practice. How Andrea balances freelancing with motherhood while living abroad. The value of keeping a physical idea book to track and organize your projects. Insights into financial transparency, including how Andrea shares her income breakdown. Why travel and cultural immersion are essential for expanding artistic perspectives. Chapters 00:00 Introduction to the Creative Journey 04:57 Andrea Pippins: A Life in Art 19:06 Cultural Transition and Community Building 30:38 From Corporate to Freelance: A Transformative Leap 44:06 Navigating Income and Financial Transparency 48:16 Advice for Aspiring Artists Get to know Andrea Pippins: https://www.andreapippins.com/aboutFollow Andrea on Instagram: https://www.instagram.com/andreapippins/ Get to know Martine Severin Website: https://martineseverin.com/Instagram: https://www.instagram.com/martine.severin/ Follow This Is How We Create: https://www.instagram.com/thisishowwecreate_/Subscribe to our Newsletter: https://martineseverin.substack.com Book Mentioned: Building a Second Brain by Tiago Forte Income pie: Lola Akinmade https://www.instagram.com/lolaakinmade/?hl=en This is How We Create is produced by Martine Severin and edited by Santiago Cardona. Episode research by Braila West.

99.  How to Trust Your Creative Evolution: Holly McWhorter on Moving Between Art Forms In this conversation, Holly McWhorter shares her journey as an artist, writer, and entrepreneur, discussing her childhood influences, her experiences living between Copenhagen and Brooklyn, and her transition from running a skincare business to rediscovering her passion for painting during the pandemic. She reflects on her creative process, the importance of color theory, and offers advice to her younger self about focusing on her passions without spreading herself too thin. GET TO KNOW HOLLY: Website: https://hollymcwhorterart.com/ Instagram: https://www.instagram.com/hollymcwhorterart KEEP UP WITH MARTINE:Website: martineseverin.comInstagram: @martine.severinFollow This Is How We Create: thisishowwecreate_Subscribe to our Newsletter: Martine's Substack CREDITS:This is How We Create is produced by Martine Severin and edited by Santiago Cardona. Episode research by Braila West.

On today's episode, we sit down with Sherrod Faulks, founder of Deep Black Ceramics. From tech screens to pottery wheels, Faulks shares his remarkable transition from UX design to establishing his ceramics brand. We explore how authenticity shapes his creative process, from custom glaze formulation to collection development. Faulks discusses finding creative courage through his partner's support and how his background in user experience informs his artistic vision. Through our conversation, he reveals how each ceramic piece becomes part of a larger narrative, creating distinct eras within his work. Join us for an intimate look at reinvention, artistic integrity, and the transformative power of following your passion. Listen now wherever you get your podcasts. Key Takeaways: Authenticity is the secret to standing out in a crowded creative landscape. Centering oneself is crucial for producing your best, most meaningful work. Building a cohesive brand identity and infusing personal emotions into your creations can leave a lasting impact. Embrace your unique vision and don't be afraid to be bold and take creative risks. Conceptualizing collections and eras can be powerful for creative projects. Create work that brings joy and pleasure to yourself and others. Understand the deeper "why" behind your creations to align with your values. Custom design and formulate glazes to produce unique, beautiful pieces. Discover your passion and create meaningful work that reflects who you are. Chapters: 00:00 Introduction to Sherrod Faulks and His Journey 04:45 The Influence of Cooking on Sherrod's Life 10:20 The Evolution of Slice and Tort 13:11 The Birth of Deep Black 16:59 The Connection Between Clay and Self-Discovery 21:45 Creating a Centered Environment for Creativity 25:01 The Art of Collections in Clay 32:37 Finding Authenticity and Inspiration 39:14 Designing with Purpose and Emotion 45:51 Future Endeavors and Creative Visibility 52:47 - Conclusion and Sherrod's Parting Thoughts CONNECT WITH OUR GUEST:Discover more of Sherrod Faulk's work: deepblack.shopShop Deep Black: https://deepblack.shop/  KEEP UP WITH MARTINE:Website: martineseverin.comInstagram: @martine.severinFollow This Is How We Create: thisishowwecreate_Subscribe to our Newsletter: Martine's Substack CREDITS:This is How We Create is produced by Martine Severin and edited by Santiago Cardona. Episode research by Braila West.

If you've ever considered dipping your toes into a creative field, tune in to hear the journey of Ayanah George, a digital and film photographer who masterfully bridges the worlds of engineering and photography.  From mastering double exposure techniques to embracing the beautiful imperfections of film photography, she shares intimate insights into her creative evolution. Ayanah discusses how she built a thriving side business while staying true to her artistic voice. This episode offers a glimpse into how technical precision and artistic vision can merge to create something extraordinary while highlighting the transformative power of self-belief in pursuing creative passions. In This Episode, You'll Learn: How Ayanah transitioned from engineering to photography while juggling her day job. The inspiration she draws from Kehinde Wiley's powerful depictions of people of color. Techniques for experimenting with double exposure and the minimal editing required for film photography. The evolution of her photography style and how she captures intentional and elevated portraits. The importance of self-confidence and exposure to art in fueling creative growth. Ayanah's approach to travel photography, selling prints, and exploring new opportunities for assignments. The value of community, collaboration, and continuous learning in the creative field. Episode Chapters 00:00 Introduction to Ayanna George's Creative Journey 01:53 Early Influences and Exposure to Photography 04:12 Building a Photography Career While Balancing Engineering 08:27 Developing a Personal Style in Portraiture 11:48 Travel Photography: Capturing the Essence of Places 17:11 Transitioning from Weddings to Portraits 19:05 Inspiration from Kehinde Wiley and Double Exposure Techniques 23:48 Evolving Style and Intentionality in Photography 27:09 Confidence and Creative Growth 28:35 Conclusion and Future Aspirations Stay Connected with Our Guest:

In this episode of This Is How We Create, we sit down with the talented photographer Kelly Marshall to explore the journey of turning passion into purpose.  Throughout our conversation, Kelly emphasizes the power of building strong networks and lifting up other creatives, especially within the Black community. She reveals practical strategies for balancing personal projects with commercial work, managing client expectations, and creating multiple income streams.  But it's not all about business—Kelly opens up about the importance of prioritizing self-care, taking risks, and believing in yourself to navigate the highs and lows of a creative career. IN THIS EPISODE, YOU'LL LEARN: Why cultivating a strong network is crucial for creatives, particularly artists of color. How can you bring your personal passions into your commercial work for a fulfilling career Strategies for setting boundaries, managing client expectations, and maintaining your well-being. The value of supporting fellow creatives and how referrals can open new doors. Why taking risks and betting on yourself can lead to unexpected opportunities. CHAPTERS 00:00 Introduction to Kelly Marshall's Creative Journey 02:50 Growing Up Mixed-Race in Philadelphia 06:07 The Impact of Racial Identity on Art 09:04 Exploring 'Birthing of a Nation' Project 11:57 The Evolution of Kelly's Photography Career 14:53 Navigating the Commercial Photography Landscape 18:12 Building a Supportive Network in New York 21:06 Finding Your Unique Style in Photography 24:04 Balancing Client Expectations and Creative Vision 27:04 Financial Insights and Revenue Streams 29:56 Advice for Young Creatives 32:46 Final Thoughts and Reflections CONNECT WITH OUR GUEST:Discover more of Kelly Marshall's work :sans.mursExplore Kelly's portfolio: https://www.kellymarshallphoto.com/   KEEP UP WITH MARTINE:Website: martineseverin.comInstagram: @martine.severinFollow This Is How We Create: thisishowwecreate_Subscribe to our Newsletter: Martine's Substack RESOURCES MENTIONED: Kelly's documentary BIRTH CREDITS:This is How We Create is produced by Martine Severin and edited by Santiago Cardona. Episode research by Braila West.

In this soul-stirring episode, Sheffield-based artist Rashna Hackett shares her extraordinary journey from a 35-year career in psychiatric nursing to discovering her calling as an artist at age 50.  Born in Tanzania with memories of Mount Kilimanjaro and the Indian Ocean, Rashna reveals how art became her sanctuary during a period of workplace bullying and depression.  Through her uniquely intuitive approach to large-scale abstract paintings and her joyfully chaotic studio practice, she explores themes of mixed-race identity, cultural heritage, and creative liberation. A testament to the healing power of art and the fact that it's never too late to discover your passion. IN THIS EPISODE, YOU'LL LEARN: How childhood experiences shape an artist's unique style and voice. The beauty of intuitive painting and the unexpected discoveries it can spark. Strategies for marketing your art and leveraging social media for visibility. The power of embracing chaos and accidents in the studio for creative breakthroughs. Why art is more than just a craft—it's a journey of self-discovery and joy. Chapters 00:00 Introduction to Rashna Hackett 00:54 Childhood Influences and Early Memories 04:15 The Journey to Painting 10:03 Artistic Process and Intuition 14:59 Exploring Identity Through Art 19:49 Marketing and Selling Art 24:11 Future Projects and Exciting Ventures CONNECT WITH OUR GUEST: Get to know Rashna Hackett: rashnahackettExplore Rashna's portfolio: https://www.artbyrashna.com/about KEEP UP WITH MARTINE: Website: martineseverin.com Instagram: @martine.severin Follow This Is How We Create: thisishowwecreate_ Subscribe to our Newsletter: Martine's Substack CREDITS: This is How We Create is produced by Martine Severin and edited by Santiago Cardona.  Episode research by Braila West.

Have you ever considered using Augmented Reality in your work? Meet creator, writer, and Augmented Reality developer Steven Christian as he shares his journey from a love for cartoons and video games. Steven shares how he came to find Iltopia Studios, where he blends storytelling with cutting-edge augmented reality (AR). He recounts how a pivotal Adobe Max conference ignited his interest in using AR to create immersive tech-forward experiences. During our time together, Steven discusses his productivity strategies, including the Pomodoro Technique, and emphasizes the importance of resourcefulness and self-motivation in the creative industry. With a unique approach to being a generalist, he talks about navigating the diverse AR landscape and shaping his career by staying adaptable and curious. IN THIS EPISODE YOU'LL LEARN: - How to turn a passion for cartoons and video games into a career in animation and AR - Tips on starting a creative business and building an impactful portfolio - How the Pomodoro Technique can improve focus and overcome creative blocks - The advantages of being a generalist in the tech-creative field - Tools and resources for anyone interested in learning AR, from YouTube tutorials to Unity and Skillshare CONNECT WITH OUR GUEST:   Explore Iltopia Studios: https://iltopiastudios.com/  Follow Steven on Instagram: stuckonaneyelnd View more of Stevens work: https://stuckonaneyeland.com/projects    KEEP UP WITH MARTINE: Website:https://martineseverin.com/  Instagram: https://www.instagram.com/martine.severin/  Follow This Is How We Create: https://www.instagram.com/thisishowwecreate_    Subscribe to Our Newsletter: https://martineseverin.substack.com  RESOURCES MENTIONED: - Adobe Max Conference - Unity Learn - Skillshare and Udemy for AR tutorials  CREDITS:   This Is How We Create is produced and edited by Martine Severin. Episode research conducted by Braila West. 

Join us for a transformative conversation with multidisciplinary artist Malene Barnett, who shares her evolution from commercial textile designer to ceramicist, researcher, and cultural preservationist. In this episode, Barnett reveals how embracing her authentic artistic voice led to founding the Black Artists and Designers Guild (BADG), securing a Fulbright grant to research African-Caribbean pottery traditions, and authoring Crafted Kinship, a groundbreaking book featuring 60+ makers across the diaspora. Through personal anecdotes and practical wisdom, she offers invaluable insights on building a sustainable creative practice while honoring cultural heritage. IN THIS EPISODE YOU'LL LEARN: How to transition from commercial design to fine art while maintaining financial stability Why rest is a non-negotiable part of the creative process, not a reward The importance of building multiple income streams through licensing and collaboration How to use research to deepen your artistic practice and cultural connections Strategic approaches to property ownership and financial planning for artists The power of documenting and preserving cultural traditions through art CONNECT WITH OUR GUEST: Get to know Malene Barnett: https://www.malenebarnett.com/ Follow Malene on Instagram: https://www.instagram.com/malene.barnett/ Pre-order "Crafted Kinship" (Coming October 29, 2024) KEEP UP WITH MARTINE: Website: https://martineseverin.com/ Instagram: https://www.instagram.com/martine.severin/ Follow This Is How We Create: https://www.instagram.com/thisishowwecreate_/ Subscribe to our Newsletter: https://martineseverin.substack.com RESOURCES MENTIONED: Black Artists and Designers Guild (BADG) Ruggable Collection by Malene Barnett Tyler School of Art and Architecture Fulbright Research Grant Hambidge Residency CREDITS: This is How We Create is produced and edited by Martine Severin Episode research was conducted by Braila West

In this soul-stirring episode of This Is How We Create, Townsend takes us behind the lens, sharing how she went from shooting personal projects in Chicago to commanding commercial sets – all while staying true to her roots. Through her surrealist-inspired imagery, Akilah isn't just making pictures; she's rewriting narratives and reclaiming Black stories. "Photography is my form of resistance," Townsend says. Through her work, she crafts visual love letters to Black culture that challenge mainstream perspectives and celebrate authentic experiences. Whether you're a budding photographer or simply dream of turning your side hustle into your main stage, this conversation will inspire you to pick up that camera and tell BIPOC stories, your way. Episode Overview: Keep up with your host Martine Severin https://martineseverin.com/ Follow This Is How We Create on IG. ⁠https://www.instagram.com/thisishowwecreate_/⁠ Subscribe to our Newsletter: https://martineseverin.substack.com Follow Martine on Instagram:  ⁠https://www.instagram.com/martine.severin/⁠ This is How We Create is produced and edited by Martine Severin. Episode research conducted by Braila West. Get to know Akilah :https://www.killls.com/contact  Akilah's Instagram: killls Book Akilah: https://www.killls.com/contact