A show that digs deeper into the creative life of contemporary artists of color. Discover what feeds their creativity and how they found (or are finding) their artistic voice. Through these intimate and candid conversations, you will gain insights into the lives of creative professionals of color that are hard to find anywhere else.

Turns out most successful creative careers are funded by multiple streams. If you've ever felt that cobbling it together means you haven't truly arrived, this episode is a reminder that you're building something sustainable, resilient, and entirely your own. Chapters 00:00 - The Secret Feeling of Being a Fraud 02:17 - The "Income Pie" Revelation 04:37 - Why Your Pie is a Source of Freedom, Not Failure 06:55 - How Bridge Work Sustains the Dream Work 09:09 - Homework: How to Draw Your Own Income Pie 11:34 - You Are Building Something Sustainable Book Recommendations on Building a Multifaceted Creative Career If the idea of an "income pie" resonates with you, here are a few books that explore how to build a sustainable and multifaceted creative life: The Multi-Hyphen Life by Emma Gannon: This book is a celebration of the modern portfolio career. Gannon argues that having multiple work streams isn't a distraction but a way to build a more resilient, passion-fueled, and future-proof career. Art, Inc.: The Essential Guide for Building Your Career as an Artist by Lisa Congdon: A practical and inspiring guide for artists, this book covers everything from setting goals to diversifying income. Congdon is a master at turning creative passion into a thriving business and shares how multiple revenue streams (like licensing, teaching, and print sales) are key to a sustainable practice. Real Artists Don't Starve by Jeff Goins: Goins debunks the myth of the "starving artist" by showing how successful creators throughout history have embraced an entrepreneurial mindset. The book provides a framework for thriving, not just surviving, by strategically building multiple income sources that support your creative work. Company of One: Why Staying Small is the Next Big Thing for Business by Paul Jarvis: While not exclusively for artists, this book is perfect for any creative who wants to build a profitable, enjoyable, and sustainable business on their own terms. It challenges the traditional growth-at-all-costs mindset and champions a smarter, more intentional approach to work, which often involves focusing on a variety of profitable endeavors rather than scaling into a massive operation. Support the Show Website: https://www.martineseverin.com/ Follow on Instagram: https://www.instagram.com/martine.severin/ | https://www.instagram.com/thisishowwecreate_ Subscribe to the Newsletter: https://www.martineseverin.substack.com/ This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa.

Discover how Violeta Encarnación balances freelancing, illustration, and creative evolution. She reflects on her journey from growing up in Cuba to becoming a book illustrator, her experience at SVA, and her shift into tattooing. Violeta opens up about the realities of freelancing, managing carpal tunnel syndrome, and honing her distinctive color palette. She also shares how nature inspires her work, the significance of personal connections in art, and her upcoming projects. We talk with Violeta Encarnación, a freelance illustrator, about her creative journey and experiences in book illustration. She shares memories of growing up in Cuba, the impact of her artistic family, and her transition to life in the U.S. Violeta reflects on her time at SVA, her path into tattooing, and the lessons she has learned as a freelancer. She opens up about managing an unpredictable schedule, coping with carpal tunnel syndrome, and staying authentic in her work. Violeta also discusses her distinctive color palette, nature's influence on her art, and the role of personal connections in creative careers. Episode Highlights Childhood experiences and cultural background. Learning a new language and adapting to a new culture. Book illustration involves collaboration, patience, and the ability to convey complex emotions through images. Developing a unique color palette takes time and experimentation, and it can be influenced by nature and personal experiences. Finding one's voice in art and maintaining personal connections are essential for success. Chapters 00:00 - Introduction: A Collage of Moments Frozen in Time 02:45 - A Journey of Belonging: From Cuba to the U.S. 06:30 - The Language of Emotion: Finding Your Voice in a New Tongue 10:15 - Reclaiming Art as a Safe Space 13:05 - The Unexpected Path to Tattooing 17:01 - Illustrating a New Chapter: Breaking into Picture Books 22:30 - The Resilience of a First "No": Redrawing Her Way to a "Yes" 28:15 - Juggling the Freelance Life: Cash Flow and Creative Burnout 36:00 - A Journey with Color: From Fear to Harmony 42:50 - What's Next: Ceramics and Storytelling Connect with Violeta: Follow Violeta on Instagram: https://www.instagram.com/_violeta.encarnacion_ Violeta's Website: https://www.violetaencarnacion.com/ Support the Show Website: http://www.martineseverin.comFollow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: http://www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

What does it take to keep creating, even after dozens of false starts? In this deeply insightful encore episode, I'm sharing my conversation with the legendary author Edwidge Danticat. Edwidge shares how she found her own voice as a writer and offers a candid look into her artistic practice today. We talk about the "dance with fear", and the "20 notebooks of false starts" for her current novel, and the practical mindset it takes to push through creative blocks. This is a powerful and reassuring conversation for any creator who has ever felt stalled by perfectionism or self-doubt. Chapters 00:00 - Introduction to Edwidge Danticat 02:30 - The Oral Storytellers of a Haitian Childhood 04:30 - From Listening to Writing: Discovering the Power of Books 06:55 - Finding a Voice and First Publications 09:20 - Choosing Art Over a Prescribed Path 11:30 - The Dance with Fear: Navigating Self-Doubt and Perfectionism 14:50 - The 20 Notebooks: A Look into the Creative Process 18:10 - Learning to Trust Your Own Process 20:10 - A Message to Her Younger Self Connect with Edwidge: Edwidge's Website: https://edwidgedanticat.com/ Support the Show Website: http://www.martineseverin.comFollow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: http://www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

Have you ever felt the pull to leave a secure, conventional career for a more exciting path of as an artist? In this encore episode, I'm revisiting my conversation with photographer Nolis Anderson, whose journey is a powerful lesson in following your creative intuition. Nolis shares the incredible story of how he pivoted from pursuing a Doctor of Pharmacy degree to building a full-time photography career, not with a grand plan, but through organic growth and the power of community. This conversation is a must-listen for anyone wondering if their 'hobby' could be something more. Chapters 00:00 - Introduction to Nolis Anderson 01:06 - From Kenwood Academy to a Creative Path 02:40 - The Surprising Leap: From Pharmacy to Photography 06:30 - Finding a Voice: From Parties to Portraits 11:50 - The Art of Capturing Ephemeral Moments 14:10 - The "Clean" Aesthetic: Editing and Process 17:15 - The Power of Mentorship and Community 19:20 - Navigating the Business of Creativity 25:50 - Lessons Learned and Looking Ahead Connect with Nolis: Follow Nolis on Instagram: https://www.instagram.com/nolis Nolis's Website: https://www.nolisanderson.com/ Support the Show Website: http://www.martineseverin.comFollow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: http://www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

When was the last time your creative energy faded away like mist? One season you're overflowing with ideas, and the next, you feel like you're trying to draw water from a dry well. In this personal solo episode, I'm pulling back the curtain on my own creative rhythms. Tune in to hear how to use your natural creative lulls to your advantage. This episode is a gentle reminder that your river of creativity is always flowing, even when it goes underground for a while. Chapters 00:00 - My Not-So-Secret Creative Cycle 02:21 - The Dry Spell: When the Well Runs Empty 04:49 - The Return of the River: Embracing the Flow 07:15 - Beyond Hustle: Challenging the Myth of Constant Creation 09:33 - What to Do When the Ideas Aren't Flowing 11:46 - Mapping Your Own Creative Seasons 14:10 - Your River is Always Flowing Support the Show Website: https://www.martineseverin.com/ Follow on Instagram: https://www.instagram.com/martine.severin/ | https://www.instagram.com/thisishowwecreate_ Subscribe to the Newsletter: https://www.martineseverin.substack.com/ This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

Have you ever wondered how to turn a lifelong passion for art into a real, thriving career? In this episode, I'm delighted to sit down with Alex Craig, a self-taught artist, painter, and illustrator who embodies the spirit of creative determination. Alex shares her journey, from a childhood surrounded by artists to launching her first clothing line to eventually showcasing her work at prestigious events such as the Black Girl Art Show. This conversation explores perseverance and authenticity that transform passion into purpose. We dig into: The practical steps of building an art business, We talk about how to digest critique, How to open an Etsy shop and Tips to find the right printer and pricing for your work. Alex's story is a reminder that with a strong support system and an unwavering belief in your own voice, you can build the creative life you've always envisioned. Chapters 00:00 Introduction to Alex Craig 01:21 Growing Up Creative: A Family of Artists 03:40 The College Hustle: From Custom Jackets to a Clothing Line 07:25 Taught by Experience: Lessons from a College Art Class 11:11 The Art of Critique: Learning to Let Go of Ego 19:23 Finding Your Voice with a Little Push from Family 22:05 The Practical Hustle: Starting and Growing an Etsy Shop 28:27 Bridging Worlds: How Digital Sketches Inform Physical Paintings 33:20 The Art of Pricing: On Accessibility and Value 36:54 The Signature Palette: A Love Story with the Color Blue 40:13 What Sets Her Heart Ablaze: The Drive to Keep Creating Connect with Alexandra: Follow Alexandra on Instagram: https://www.instagram.com/artviaalex Alexandra's Website: https://artviaalex.etsy.com/ Support the Show Website: http://www.martineseverin.com Follow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: http://www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

Think back to your younger self. What advice would you give to that version of yourself? In today's episode, I'm sharing a powerful compilation of advice from three artists who have learned to quiet their chatty minds to be their best selves. We'll hear from Murielle Banackissa, celebrated food photographer, stylist, and author of the cookbook Savoring. Nana Oduro, a visual artist. And from, Tiffany Brooks, a leading figure in the interior design world. This episode is an intimate collection of insights on trusting the process, embracing your voice, and finding the courage to create authentically. Chapters 00:00 Introduction: A Conversation with Our Younger Selves 02:23 Murielle Banackissa on Trusting the Process 05:28 Nana Oduro on Why Fear is the Mind-Killer 07:36 Tiffany Brooks on the Power of Following Your Gut 10:45 What Advice Would You Give? Support the Show Website: https://www.martineseverin.com/ Follow on Instagram: https://www.instagram.com/martine.severin/ | https://www.instagram.com/thisishowwecreate_ Subscribe to the Newsletter: https://www.martineseverin.substack.com/ This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

How do you move from showing your art in group exhibitions to building a loyal circle of collectors who not only buy your work but champion it? In this conversation, we dive deep into the lived experience of an artist who has done exactly that. From humble beginnings in group shows to being invited into exhibitions in New York, Japan, and Europe, our guest shares how community, consistency, and serendipity shaped a career sustained not by social media clicks but by human connection. We explore: Building Collectors: How early supporters became long-term champions who now buy new work before it's public. Real-Life vs. Social Media: Why genuine conversations and showing up in person often outperform online likes. Printing Philosophy: Why Moab Luster paper brings photography to life like a “window into reality.” Archiving & Editing: A practical system in Lightroom to organize decades of work while leaving space for rediscovery. Film Revival: How DSLR scanning revolutionized archiving film—fast, precise, and surprisingly affordable. Creative Tools: From smart collections to Google Earth, the surprising ways digital tools fuel analog creativity. Chapters 00:00 Introduction: The Accidental Photographer 05:10 From Marine Biology to a High School Darkroom 07:29 Finding a Focus in Skate Photography 14:59 The Evolution of a Creative Eye 17:10 Photography as a Way to Preserve the Present 21:37 A Deep Dive into Landscape and Nature 27:28 The Process: Planning, Gear, and Google Earth 33:41 The Creative Dance of Fatherhood 39:28 Building a Collector Base for Your Art 43:33 The Art of the Archive: Lightroom, Keywords, and DSLR Scanning 52:39 Final Thoughts on a Winding Journey Connect with Darnell: Follow Darnell on Instagram:https://darnell-scott.com/ Darnell's Website: https://www.instagram.com/_darnellscott_/?hl=en Support the Show Website: http://www.martineseverin.comFollow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: http://www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

What's your relationship with money? Is it your friend, your enemy, or something much more complicated? In this episode, I discuss a topic we all think about but rarely talk about: money. We'll explore the science of how money stress affects our creative brains and unpack the family stories that shape our financial habits. We'll guide you through actionable steps and a few mindset shifts, including the powerful "Honey Money" concept, that have helped me build a healthier, more abundant relationship with my finances. This episode is for any creative who's ready to rewrite their money story and build a life that feels not just creatively fulfilling, but financially safe and expansive. Chapters 00:00 - My Money Story: From Haiti to a Scarcity Mindset 03:05 - The Science of Money Stress: How Scarcity Affects Your Brain 05:15 - Unpacking Your Family's Money History 07:00 - The Five-Step Journey to a New Mindset 11:10 - Books That Will Change Your Relationship with Money 15:30 - Meet 'Honey Money': A Simple Practice for Abundance 18:18 - A Gentle Warning and Where to Find Help Here is the list of books and resources to help you reframe your relationship with money: Lower Ed by Tressie McMillan Cottom https://www.amazon.com/Lower-Ed-For-Profit-Education-Ruin-of-the-American-Dream/dp/1620974497 The Color of Money by Mehrsa Baradaran ttps://www.amazon.com/Color-Money-Banking-Racial-Wealth/dp/0674237477 Poverty, by America by Matthew Desmond https://www.amazon.com/Poverty-America-Matthew-Desmond/dp/0593239912 Get Rich, Lucky Bitch! by Denise Duffield-Thomas https://www.amazon.com/Get-Rich-Lucky-Bitch-Manifesting/dp/1788172101 The Psychology of Money by Morgan Housel https://www.amazon.com/Psychology-Money-Timeless-lessons-happiness/dp/0857197681 Overcoming Underearning by Barbara Stanny https://www.amazon.com/Overcoming-Underearning-Five-Steps-Richer/dp/0062842455 The Body Keeps the Score by Bessel van der Kolk, M.D. https://www.amazon.com/Body-Keeps-Score-Healing-Trauma/dp/0143127748 Happy Money by Ken Honda https://www.amazon.com/Happy-Money-Japanese-Making-Peace/dp/1501188372 Mental Health & Crisis Resources Please remember, your well-being matters more than any amount of money. If you are struggling, please reach out to these resources for support. Crisis Text Line: For immediate support, text HOME to 741741. 988 Suicide & Crisis Lifeline: You can call or text 988 to connect with the prevention line. Psychology Today: A resource to help you find a therapist in your area. Support the Show Website: https://www.martineseverin.com/ Follow on Instagram: https://www.instagram.com/martine.severin/ | https://www.instagram.com/thisishowwecreate_ Subscribe to the Newsletter: https://www.martineseverin.substack.com/ This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

How do you find your creative voice when the world tries to quiet it? In this powerful episode, I sit down with artist Diana Hendrix, who shares her journey from Chicago's foster care system to carving a vibrant creative career. Diana reveals how to use your work to reshape a challenging world into something beautiful. We explore her path through a detour into law and how an unexpected health diagnosis ultimately forced a profound return to her artistic roots. This is an intimate story about resourcefulness, the power of encouragement, and how the most challenging course corrections can lead us directly to who we were always meant to be. Chapters 00:00 - Introduction to Diana's Journey 01:51 - Art as a First Language in the Foster Care System 04:49 - A Mother's Encouragement and How it Shaped an Artist 06:51 - Discovering Basquiat, Alma Thomas, and an Artistic Lineage 11:21 - The Pressure to "Course Correct" to a Traditional Career 13:43 - The Unapologetic Joy of the "Don't Care Bears" 18:19 - Fueling the Next Generation of Artists Connect with Diana: Follow Diana on Instagram: https://www.instagram.com/bumbblebeedesigns/ Support the Show Website: https://www.martineseverin.com/ Follow on Instagram: https://www.instagram.com/martine.severin/ | https://www.instagram.com/thisishowwecreate_ Subscribe to the Newsletter: https://www.martineseverin.substack.com/ This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

Have you ever found yourself frustrated with a client who wants top-tier, champagne-level results on a beer budget? We've all been there. But what happens when you realize you do the exact same thing in your own life? We are digging into the messy, human psychology of why we all want more than we can sometimes afford. I explore the powerful "first impression effect" that sets our expectations and the tricky mental shortcuts we use that equate price with quality. I will share actionable steps for managing expectations, setting your "non-resentment rate," and protecting your creative energy, especially when you really need the money. Chapters 00:00 - The Contractor Story: Champagne Taste on a Beer Budget 02:18 - The Psychology of Why We Want Expensive Things for Cheap 04:45 - More Than a Budget: The Human Need for Quality and Joy 07:04 - For Service Providers: 4 Ways to Manage Client Expectations 10:11 - For Clients: How to Get Better Results on Any Budget 11:54 - The Hardest Part: How to Set Boundaries When Money is Tight 15:37 - Your "Non-Resentment Rate" and Why It's a Game-Changer 19:06 - Breaking the Race to the Bottom & Final Recap Check out the full Video Podcast on our YouTube Channel! https://youtu.be/YR449TnmbrI Support the Show Website: https://www.martineseverin.com/ Follow on Instagram: https://www.instagram.com/martine.severin/ | https://www.instagram.com/thisishowwecreate_ Subscribe to the Newsletter: https://www.martineseverin.substack.com/ This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives Resources to Support This Topic Here are a few resources that dig deeper into the concepts discussed in the episode: "Thinking, Fast and Slow" by Daniel Kahneman: This book is a masterclass in understanding the cognitive biases that shape our decisions, including the "anchoring effect" or "first impression effect" I discussed. It's a fantastic read for anyone who wants to understand the "why" behind our choices. "Pricing Design" by Dan Mall: While focused on design, the principles in this book are invaluable for any creative professional. Dan breaks down how to price your work based on value, not just time, helping you build a more sustainable and profitable business. "Set Boundaries, Find Peace: A Guide to Reclaiming Yourself" by Nedra Glover Tawwab: Setting boundaries is crucial for protecting your creative energy, especially when dealing with pricing and client expectations. This book offers practical advice on how to establish healthy boundaries in your professional and personal life, which is essential for long-term creative health.

How do the roles we observe as children shape the art we create as adults? In this conversation, I connect with painter and curator Yannie Gu, whose creative vision was formed by the women in her life in Shanghai. Tune in to hear how Yannie leveraged the power of community to create an experimental pop-up gallery. Yannie offers a beautiful perspective on her use of color and the symbolism of flames in her work, creating a world where her characters are protected and powerful. This episode explores how our past, our passions, and our communities can intertwine to create a voice that is uniquely our own. Chapters 00:00 - Introduction to Yannie Gu 00:51 - Growing Up in Shanghai 03:03 - From Professional Ballet to Visual Art 05:20 - Finding Her Voice and Community at SVA 07:10 - The Genesis of Museum 54: A Platform for Peers 12:20 - The Gaze in the Age of Technology 17:30 - Painting with Fire: The Symbolism of Flames and Color 23:45 - Balancing a Studio Practice with Commercial Work 30:40 - Capturing Ideas in the Notes App 32:00 - Final Reflections on the Creative Journey Check out the full video interview on our YouTube channel! https://youtu.be/fgH4xiLL0v0 Connect with Yannie: Follow Yannie on Instagram: https://www.instagram.com/yanixgu/?hl=en Yannie's Website: https://yannieyiyanggu.com/ Support the Show Website: www.martineseverin.com Follow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Santiago Cardona and Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

In this solo episode, I'm sharing a tough-love truth that might sting a little. It all started during a recent hiring process, where I was struck by how many candidates showed up unprepared for a life-changing opportunity. It got me thinking: how often do we, as creatives, fail to do the basic work our dreams require? I'm digging into the idea of "permission to play" as the baseline preparation and knowledge that's your ticket into the game. We're not talking about perfection; rather, we're focusing on honoring your future self with the simple act of showing up ready. We'll explore why talent without preparation is just potential and how over-preparing is one of the most profound acts of self-love you can practice. If you're ready to stop abandoning your future and start building earned confidence, this one's for you. Chapters 00:00 - The Interview Story That Stung 01:43 - What Is Your 'Permission to Play?' 02:30 - The Real Cost of Being Unprepared 03:25 - Sending a Love Letter to Your Future Self 04:25 - How Preparation Changes Your Identity 05:15 - What People Say When You're Not in the Room 06:20 - A Final Word: Your Future Self is Counting on You Check out the full Video Podcast on our YouTube Channel! https://youtu.be/YR449TnmbrI Support the Show Website: www.martineseverin.comFollow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

Have you ever given yourself a deadline to make a dream come true? For singer and actress Rashada Dawan, that deadline was one year. After being laid off and with bills piling up, she made a 12-month commitment to pursue her art full-time before turning to a more “practical” career. Just days before she was set to take an exam to become a police offer, she received a life-altering phone call. In this episode, I sit down with the incredible Rashada Dawan to talk about her journey from Chicago church choirs to national stages. This is a story about faith, resilience, and the courage to bet on yourself, even when the clock is ticking. Chapters 00:00 - Introduction to the Multifaceted Rashada Dawan 02:22 - Saturday Mornings and Church Choirs: Early Musical Memories 06:06 - "Singing Doesn't Pay the Bills": The Advice That Shaped a Career 10:07 - Finding Her Voice: Lessons from Mimicking the Greats 17:28 - The One-Year Challenge and a Life-Changing Bathroom Call 21:21 - A Family Affair: Passing the Torch to the Next Generation 31:02 - The Swinging Pendulum: Finding Contentment in the Dance of Life 37:05 - More Than an Artist: The Freedom of Creating Without Pressure Connect with Rashada: Rashada's Website: https://rashadadawan.com/ Support the Show Website: www.martineseverin.comFollow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Santiago Cardona and Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

Have you ever been at a crossroads, wishing for that one piece of timely advice to light the way? Recently, a conversation with my nieces got me thinking about the incredible wisdom our guests have shared on this podcast. In this special episode, I'm doing things a little differently. I've gathered insights from three amazing creators: bestselling author Jasmine Guillory, photographer Amanda J. Cain, and muralist Dorian Sylvain who share the advice they wish they could give their younger selves. Get ready to hear hear tried-and-true tips on the writing process, the power of mentorship, and how to reframe so-called mistakes into opportunities for growth. Chapters 00:00 - The Power of Timely Advice 03:26 - Jasmine Guillory on Finding Your Voice as a Writer 05:14 - Amanda J. Cain on Mentorship and the Gift of Authenticity 09:27 - Dorian Sylvain on Embracing "Mistakes" and Lifelong Learning 13:46 - A Final Word on Making Advice Stick Tune in to Jasmine Guillory's episode 50. Tune in to Amanda J Cain's episode 70. Tune in to Dorian Sylvain's episode 77. Support the Show Website: www.martineseverin.comFollow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

What happens when your creative process becomes a mirror, reflecting back the deepest parts of your identity? I sit down with abstract artist Gina Tyquiengco to discuss her winding creative path, from teaching herself graphic design to finding her voice as a painter. Gina explains how her signature black, white, and gold palette is a deliberate reflection of her Guamanian and African American heritage, duality, and spirituality. This is a powerful conversation about trusting the process and the joy of making art alongside your children. Chapters 00:00 - Introduction to Gina Tyquiengco 01:50 - A Multicultural Upbringing Fueled by Creativity 04:00 - The Clever Kid Who Drew Inside the Cabinets 05:20 - How Bob Ross Sparked a Lifelong Passion for Painting 07:25 - The Winding Road from Graphic Design to Fine Art 10:00 - Painting for a Paycheck vs. Painting for Self-Discovery 14:10 - The Meaning Behind a Black, White, and Gold Palette 18:00 - Exploring and Mastering a Signature Style 21:00 - Knowing When a Painting is Truly Finished 27:00 - The Beautiful Collaboration of Painting with Her Daughter 31:30 - Advice for Aspiring Artists on Mastering Your Craft 35:30 - The Key to Getting Your Work Seen by the Right People Check out the full video interview on our YouTube channel! https://youtu.be/kMS6hWeBtPI Connect with Gina: Follow Gina on Instagram:https://www.instagram.com/ginatyquiengco/ Gina's Website: https://www.ginatyquiengco.com/ Support the Show Website: www.martineseverin.comFollow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Santiago Cardona and Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

Have you ever felt like artist grants are just mysterious pots of money reserved for a select few? It's a feeling so many of us in the creative world know all too well. In this episode, I'm pulling back the curtain on the world of grant funding to show you that it's not about luck or secret connections. Being awarded a grant has everything to do with understanding the system. I'll walk you through the essentials: what grants are, where to find the right opportunities for you, and how to strategically prepare yourself for success. If you're ready to stop throwing applications into the void and start intentionally building a path to fund your creative practice, this conversation is your first step. Chapters 00:00 - Welcome to the World of Artist Grants. 01:03 - What Exactly Is an Artist Grant? 02:47 - From Local Councils to "Genius" Grants: Understanding the Money 04:22 - Where to Find the Right Grants for You 05:40 - The Strategy That Works: Why Starting Local Matters. 06:37 - The Most Important Work: Figuring Out What You Truly Need. 07:50 - How to Move from a Vague Wish to a Specific Plan. 09:05 - The Power of Tracking and Timing. 09:47 - Don't Overlook This Funding Gem: Residencies. 10:20 - A Little Homework to Get You Started. Check out the full Video Podcast on our YouTube Channel! https://youtu.be/HiigpPmF7oQ Support the Show Website: www.martineseverin.com Follow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

Have you ever felt a divine nudge? Or maybe a full-on nudge that pushed you toward a life you didn't plan for? In this episode, I'm talking with the incredible interior designer Beth Diana Smith, who made the courageous leap from a successful career in corporate finance to founding her own celebrated design firm. Beth shares the story of how she went from being the kid who organized her toybox and dreamed of becoming an accountant to a leading voice in contemporary design, known for her bold, eclectic, and maximalist style. We get into the pivotal moment of peace that led her to leave her stressful corporate job and how the skills she honed with spreadsheets and budgets became the secret weapon for her creative business. This is a candid conversation about listening to the signs, redefining your path, and the magic that happens when a client points out your signature style before you've even seen it yourself. Chapters 00:00 - From Aspiring Accountant to Acclaimed Designer 06:56 - Juggling Two Worlds: The Hustle of Corporate Life and Design School 12:50 - The Divine Slap: Finding Peace and the Courage to Quit 18:40 - Building a Business: First Clients and Finding Momentum 22:15 - Discovering a Signature Style by Accident 28:08 - The Psychology of Design: Creating for a Client's Future Self 34:20 - How Corporate Skills Shape a Creative Business 38:30 - On Pride, Passion, and Finding the Right Collaborators Check out the full video interview on our YouTube channel! https://youtu.be/JJ9aqXU1J74?si=2bPo8ZEwIQTFpEcv Connect with Beth: Follow Beth on Instagram: https://www.instagram.com/bethdianasmith Beth's Website: https://www.bethdianasmith.com/ Support the Show Website: www.martineseverin.com Follow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Santiago Cardona and Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

Have you ever considered how success might change you? That as you grow, you might lose the very essence of what makes you, you? In this solo episode, I share a story of a startling comment that made me confront my own evolution. We'll explore the balance between evolving and losing yourself, between growing your craft and abandoning your voice. Join me for a conversation about change, authenticity, and embracing the magnificent artist you are destined to become. Check out the full video on our YouTube channel! https://youtu.be/DhHOizsG9Pw Chapters 00:00 - A Story About Becoming 01:10 - A Car Ride and a Startling Question 03:00 - The Pressure to Change as an Artist 04:00 - The Real Question: Who Will You Become? 04:42 - Staying True Isn't Staying Still 05:30 - Your Roots Are Your Foundation 06:10 - Change is Natural, Like a River 06:30 - A Call to Your Own Magnificent Self 07:07 - Final Thoughts on My Own Evolution Support the Show Website: www.martineseverin.comFollow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

What does it take to leap into the unknown for the sake of your creative calling? In this episode, I talk with Lori Tharps, a writer, educator, and creative catalyst who did just that. Lori shares the powerful story behind her decision to leave a tenured professorship at Temple University to start a new life in Southern Spain. We explore her journey to create The Sanctuary, a vital community for BIPOC women writers, and dig into her profound belief that storytelling is a tool with the power to change the world. This conversation is a moving testament to the magic that unfolds when you have the courage to build the life you've always imagined. Chapters 00:00 - Introducing Lori L. Tharps 02:52 - The Childhood Friendship That Sparked a Creative Life 07:25 - From "Lying" to Storytelling: The Gift of a Typewriter 09:47 - What Truly Makes a Good Story? 16:04 - "Watch Me": Defying the Myth That Motherhood and Writing Don't Mix 17:47 - The Physical Feeling of Purpose: Flow vs. Frustration 21:17 - The Leap of Faith: Why She Left a Tenured Professorship for Spain 28:28 - Making Time to Create, Inspired by Our Literary Ancestors 32:53 - The Birth of The Sanctuary for BIPOC Women Writers 37:04 - The Myth of the Solitary Writer and the Power of Community 47:17 - What Does a Real Writing Practice Look Like? (It's More Than Just Writing) 53:34 - The Gospel of Storytelling: How New Narratives Can Save the World Check out the full video interview on our YouTube channel! https://youtu.be/2mwUOzh-wGk Connect with Lori: Follow Lori on Instagram: https://www.instagram.com/loriltharps/?hl=en Lori's Website: https://www.loriltharps.com/ Support the Show Website: www.martineseverin.com Follow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Santiago Cardona and Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

Ever wonder what a full week in the life of a professional photographer really looks like? I'm pulling back the curtain and taking you with me through a jam-packed week of creative hustle and real-life moments. From juggling four different photoshoots centered on Black Joy to managing client proposals and sneaking in family time, this episode is a raw, honest look at the daily dance of a working artist. I'm sharing it all—the early morning meditations, the last-minute changes, the on-set surprises, and the quiet moments of reflection that keep everything grounded. This isn't about a picture-perfect schedule; it's about the messy, beautiful reality of building a creative career, one day at a time. Join me for a different kind of episode where you'll hear what it truly takes to get the work done while keeping your creative soul nourished. Chapters 00:00 - A Week in the Life of a Creative 03:55 - Monday Morning: Prepping for a Day of Shoots 06:17 - Monday Evening: A Full Day's Recap 08:59 - Tuesday Morning: Finding the Shot in a South Side Church 11:29 - Tuesday Evening: Unpacking an Inspirational Day 16:13 - Wednesday Morning: Best-Laid Plans 20:43 - Wednesday Evening: When the Day Goes Sideways 22:49 - Thursday Morning: An Easier Day 25:05 - Thursday Evening: Admin, Selects, and a Surprise Race 29:25 - Friday Morning: Getting It All Done 34:07 - Friday Evening: The Week's Wrap-Up Check out the full video interview on our YouTube channel! https://youtu.be/GrtjD7ZZ_AQ Support the Show Website: www.martineseverin.comFollow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

How do we find the courage to build a creative career on our own terms? I'm so excited to share my conversation with Ashley Buttercup, a Brooklyn-based painter whose work beautifully captures the quiet, unguarded moments of life. From a childhood nurtured by creative parents to finding her own way through the bustling worlds of fashion and advertising, Ashley's journey is a masterclass in resilience and self-discovery. In this episode, Ashley shares how she navigated the corporate world while keeping her artistic flame alive, launching her own print art magazine, and eventually taking the leap to pursue painting full-time. We talk about the messy, beautiful reality of balancing motherhood with a demanding creative practice and how a single, high-stakes project of painting 30 portraits in a month became a transformative experience. This conversation is a testament to the power of community, the importance of planting seeds for the future, and the profound beauty found in everyday moments. Chapters 01:53 - A Creative Foundation: Growing Up with an Architect Father and Fashion-Focused Mother 04:27 - The Road to Temple University and Finding Her Own Path 07:45 - Life After College: From Fashion Internships to Ad Agencies 10:11 - Creating "Snacks Magazine" and Rekindling a Love for Fine Art 12:16 - The Leap of Faith: Quitting the Day Job and the Power of Community 16:08 - The Balancing Act: A Creative's Routine as a Mother and Artist 17:44 - The Harlem's Fashion Row Challenge: Painting 30 Portraits in a Month 28:01 - Evolving a Creative Voice: From Abstract to Documentary Figurative Art 30:25 - The Art of Observation: Capturing Tender Moments in Brooklyn 39:49 - The Traveling Shirt: A Project of History and Connection Check out the full video interview on our YouTube channel! https://youtu.be/cue7WkqbMPo Connect with Ashley: Follow Ashley on Instagram: https://www.instagram.com/ashley_buttercup3000/?hl=en Ashley's website: https://www.ashleybuttercup.com/ Support the Show Website: www.martineseverin.com Follow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Santiago Cardona and Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

Have you ever sat down to create, only to find yourself endlessly scrolling for inspiration and losing your voice in the noise? In this episode, I introduce a concept for clearing out mental buildup to make space for your authentic ideas to emerge. We'll explore the surprising science behind why our best ideas often emerge during moments of rest, and I'll offer you a few simple, actionable ways to incorporate creative thinking into your own life. This conversation is an invitation to give your creative voice the room it needs to breathe and to discover the brilliant work that wants to emerge through you. Chapters 00:00 - A Lesson from the Dentist's Chair 02:20 - The Buildup of Creative Plaque 04:10 - The Science of Mental Rest and “Attention Residue” 05:32 - When Do You Need a Creative Floss? 06:18 - Three Ways to Practice Creative Floss 08:00 - Why Your Best Work Requires Space, Not More Input 09:23 - A Loving Call to Action Find our Creative Floss Quiz on Instagram: @thisishowwecreate_ Support the Show Website: www.martineseverin.com Follow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

Sometimes the job you've worked hard for breaks your spirit. In this episode, I chat with interior designer Courtney Robinson. Courtney shares her winding journey from a childhood dream of acting to studying design at Howard University to navigating the harsh realities of the New York design world. Courtney opens up about the pivotal moments that urged her to leave the corporate path and to create her studio. Today, Materials and Methods Design is an inclusive space built on mentorship and authentic collaboration. Courtney's journey is a powerful story about resilience, redefining success, and about the courage it takes to build a creative life that truly aligns with your soul. Chapters 00:00 Introduction to the Creative Journey 02:57 From Acting to Interior Design: A Shift in Passion 06:05 The Role of Family in Creative Pursuits 08:54 Navigating the Early Career Landscape 11:44 Experiences of Racism and Gatekeeping in the Industry 23:29 Founding Materials and Methods Design 30:43 Defining Success: A Personal Evolution Connect with Courtney: Follow Courtney on Instagram: https://www.instagram.com/materialsmethodsdesign Courtney's website: https://www.materialsmethodsdesign.com/ Support the Show Website: www.martineseverin.com Follow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

Hey friend, for today's mini episode, I'm sharing a poem I wrote in June called "Simple ain't easy." You know how it is when you're explaining your creative dreams to someone and they give you that look? That "well, why don't you just do it then?" look. As if picking up a brush or opening a laptop was the hard part. I've been thinking a lot lately about this gap between what looks simple from the outside and what actually unfolds when you're living the creative life. Because yes, the act itself (of putting paint to canvas, fingers to keys, voice to microphone) that part really is simple. But everything that happens around that moment? The voices, the bills, the doubt, the way the world tries to convince you that your art doesn't matter? That's where it gets complicated. This poem came to me after a particularly frustrating week where I kept catching myself making excuses for not creating. And I realized I was treating "simple" and "easy" like they were the same thing. They're not. So here's "Simple ain't easy," a reminder for all of us who know exactly what we want to create but somehow keep finding ourselves standing still. Take a breath. Do the simple things. Even if Simple Ain't Easy. Chapters 00:00 - A Vulnerable Share From My Journal 01:36 - The Simple Dream and The World's Noise 02:28 - Remembering Your Destination 03:10 - A Call to Tell Your Story Support the Show Website: www.martineseverin.comFollow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

A single moment changed everything for Ghanaian visual artist Nana Frimpong Oduro. It began with a quiet walk, a dying tree, and a gifted camera from a stranger. That moment led him away from architecture and toward a new life in photography. In this episode, I sit down with Nana to explore how he built a career rooted in emotion, storytelling, and self-discovery. He shares how he creates powerful images without technical equipment. Instead, he relies on instinct, connection, and the people closest to him. His work is raw, painterly, and deeply human. This conversation is for artists seeking clarity on their path. Nana's story offers insight, encouragement, and a reminder that your creative voice is worth following. Listen in and reconnect with the reason you started creating in the first place. Chapters 00:00 - Introduction to Nana Frimpong Oduro 02:15 - Early Creative Influences in Ghana 03:48 - The Path to Architecture 05:12 - The Dying Tree: A Journey into Photography Begins 07:34 - Finding a Subject: The Power of Self-Portraiture 08:45 - From Idea to Image: Inside the Creative Process 12:20 - A Sign from the Universe: The Adobe Rising Star Award 14:35 - Finding a Visual Style: Light, Tone, and Emotion 16:30 - Family, Support, and Blossoming as an Artist 18:40 - The Myth of Originality and Unexpected Lessons 20:00 - Describing the Indescribable: Emotions Brought to Life 22:00 - Redefining Success and What's Next Connect with Nana: Follow Nana on Instagram: https://www.instagram.com/frizzlemadeit/ Nana's Portfolio: http://bit.ly/3ZRZKYN Support the Show Website: www.martineseverin.com Follow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Santiago Cardona and Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

How do we build a world that truly reflects who we are? In this profound conversation, I sit down with architect and design tastemaker Obiora Nwazota, a powerful voice reshaping our understanding of culture, identity, and design. Obi shares his journey from a childhood in Nigeria, dreaming beyond the prescribed path, to becoming a cultural force in Chicago. We explore how he challenges the singular narrative of design by asking a simple yet powerful question: If someone walked into your home, would they know an Igbo person lives there? This question opens up a deep dialogue about the importance of ritual, the stories our spaces tell, and the critical mission of his venture, Okpara House, to reclaim and elevate Igbo cultural assets for contemporary life. This episode is a call to all creatives to look deeper into our own heritage and harness our gifts to build a richer, more inclusive world. Chapters 00:00 - Introduction to Obiora 'Obi' Nwazota 02:50 - Growing Up Igbo: A Childhood of Daydreams 05:05 - The Surprising Link Between Igbo Culture and Haiti 09:12 - Finding Freedom Through Architecture in a New Land 14:42 - Redefining Architecture as the Architecture of Life 20:12 - The Genesis of Okpara House: Filling the Cultural Void 29:59 - The Power of Rituals in Defining Who We Are 34:16 - Reclaiming the African Image: The Story Behind the Book 'Nkemdiche' 44:53 - The Collaborative Process of Creating a Visual Narrative 48:00 - A Final Word on Being a Light for Culture Connect with Obi: Follow Obi on Instagram: https://www.instagram.com/obiora_nwazota/?hl=en Obi's Website: https://www.okparahouse.com/about Support the Show Website: www.martineseverin.com Follow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Santiago Cardona and Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

Have you ever considered a dramatic career change, a leap from a structured path into the wide-open world of creative expression? Our guest, Ronald Jackson, embodies this very journey. Growing up in the rural Arkansas Delta as the youngest of eleven children, Ronald's early life was steeped in a family legacy of challenging norms. After a distinguished 21-year career in the U.S. Army, a profound "aha moment" set him on an entirely new course. Join us for an intimate conversation with Ronald as we explore his incredible transition from military life to a celebrated self-taught artist. Discover the story behind the spiritual epiphany that reshaped his path as an artist, how he "partnered with time" to develop his craft without formal training, and the deeply personal inspiration behind his striking mask paintings. If you're looking for inspiration and action steps to redefine your life's purpose, this episode is for you. Chapters 00:00 - Introduction to Ronald Jackson 03:15 - A Creative Childhood in the Rural South 05:00 - The Power of Play and Imagination 07:00 - An Unexpected Welcome to the Art World 10:30 - The Epiphany: A Spiritual Awakening 18:50 - The Decision to Partner with Time 24:40 - From Behind the Scenes to Best in Show 27:30 - The Story Behind the Masks 33:00 - Finding Your Artistic Voice Through Self-Discovery 36:15 - Redefining Success: From Being an Artist to Being Authentic 38:15 - Conclusion Connect With Ronald: Follow on Instagram: https://www.instagram.com/ronald_jackson_artworks Ronald's Website: https://www.ronaldjacksonartworks.com/ Support the Show Website: www.martineseverin.com Follow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Santiago Cardona and Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

Have you ever considered that the most profound creative education might not happen in a classroom? What if it unfolds in the buzz of a print shop or behind the lens at a world-changing cultural event? In this episode, I sit down with legendary photographer Roy Lewis, whose journey is a powerful testament to learning by doing. Roy shares how his early days in a Mississippi print shop ignited his creative spark, leading to an unconventional path where Ebony and Jet magazines became his university. He offers a firsthand account of documenting FESTAC '77, the monumental gathering of Black artists and intellectuals in Lagos, Nigeria, and explains how these experiences shaped his iconic eye. This conversation is an intimate look into a life spent capturing our stories, reminding us that the richest lessons often come from the journey itself, not a predetermined map. Chapters 00:00 Introduction to Roy Lewis and His Journey 02:53 Early Influences and First Steps in Photography 06:03 Building Relationships in the Photography World 08:59 Finding His Voice as a Photographer 11:37 The Significance of Festac 1977 14:46 Experiences and Memories from Festac 18:00 Reflections on Cultural Impact and Legacy Learn more about Roy: https://www.thehistorymakers.org/biography/roy-lewis-40 Support the Show Website: www.martineseverin.comFollow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

Have you ever wondered how to turn a lifelong passion for food into a celebrated career? In this episode, I sit down with the wonderfully creative food photographer, stylist, and cookbook author, Murielle Banackissa. Murielle shares the story of her creative journey, from her childhood memories in the Republic of Congo to her family's move to Montreal. Join us as we explore how Murielle masterfully blends her Congolese and Russian-Ukrainian heritage into mouth-watering vegan recipes that might just have you rethinking everything you thought you knew about vegan food. We'll dig into how she organically merged her love for cooking and photography, turning a social media trend into a thriving business and eventually, a beautiful cookbook. This conversation is a heartfelt exploration of identity, the courage to follow your own path, and the magic that happens when you slow down and savor the process. Chapters 00:00 - From Pointe Noire to Montreal: A Creative Childhood 02:49 - Early Food Memories and Creative Pursuits 06:02 - Merging Passion for Food and Photography 09:38 - The Comfort Foods of Home: A Taste of Heritage 11:30 - The Art and Science of Recipe Development 13:59 - A Cookbook Dream Come True 16:34 - Conceptualizing "Savoring": Memories on a Plate 19:19 - The Four-Year Journey to "Savoring" 21:15 - Finding Joy in Slowing Down the Cooking Process 25:06 - Cultivating an Authentic and Unfussy Style 27:24 - Trusting the Process: Advice to Her Younger Self Connect With Murielle: Follow on Instagram: https://www.instagram.com/muriellebanackissa/?hl=en Murielle's Website: https://muriellebanackissa.com/ Buy Murielle's Cookbook: https://muriellebanackissa.com/savoring/ Support the Show Website: www.martineseverin.com Follow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Santiago Cardona and Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

Have you ever wished you could write your happy ending? In this solo episode, I'm pulling back the curtain on a personal practice that has been a game-changer for me over the last decade: the quarterly review. I share how a simple, strategic process, born from my days in program management, can help you track your progress and design a life and career that lights you up. If you're ready to move from simply having goals to living them, this one's for you. Chapters 00:00 A Look Back: On Growth 02:50 You Don't Have to Be Perfect to Be Valuable 05:22 The Power of a Quarterly Review 08:08 Writing Your Own Happy Ending 11:05 The Quarterly Check-In: A How-To Guide 12:15 The 7 Questions for Self-Reflection 15:10 Action, Obstacles, and Accountability 16:25 The Magic of a Supportive Partner 17:50 Final Thoughts and Encouragement To follow along and to create your own Quarterly Review be sure to download the PDF handout her: http://bit.ly/45Dkh73 Support the Show Website: www.martineseverin.com Follow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

How do you find the courage to leave a stable career and chase a creative dream? In this episode, I sit down with the incredible photographer Mark Clennon, who did exactly that. Mark shares the real story of his leap from a 9-to-5 into the world of full-time commercial photography. We talk about the initial struggles, the community's pivotal role in his journey, and how he built a new life and career after moving to Los Angeles. I'm excited for you to listen to this conversation. I wish I had had this episode when I first started out as a commercial photographer. Mark shares the challenges and triumphs of defining your artistic voice and building a sustainable creative life on your own terms. Mark's journey is a powerful reminder that sometimes the biggest risks lead to the most rewarding destinations. Chapters 00:00 Introduction to Mark Clennon and His Journey 01:59 Early Creative Influences and Curiosity 04:14 The Gift of Photography and Initial Struggles 05:54 Building Community and Transitioning to Full-Time Photography 10:12 Taking the Leap: Quitting the Day Job 12:10 Navigating the Early Days of Freelancing 15:00 First Major Commercial Success and Learning the Trade 17:00 Relocating to Los Angeles: A New Chapter 19:03 Defining Artistic Identity and Signature Style 22:57 Creative Voice and Decision Making 30:26 Building Community in a New City 36:22 Learning from Challenges and Problem Solving 42:31 The Importance of Creative Play and Reflection Connect With Mark: Follow on Instagram: https://www.instagram.com/mark.c/?hl=en Mark's Website: https://www.markclennon.com Listen to Mark's TED Talk: https://www.ted.com/talks/mark_clennon_finding_your_point_of_view Support the Show Website: www.martineseverin.com Follow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Santiago Cardona and Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

Step back in time with me to 1977, to a cultural event so monumental it was dubbed the "Black World's Fair." In this episode, we journey to Lagos, Nigeria, for FESTAC '77, the Second World Black and African Festival of Arts and Culture. What made this month-long celebration a landmark of Black pride and unity, and why does its legacy still echo nearly fifty years later? I'll share insights from my conversation with Roy Lewis, the official photographer for the North American zone, who was there to capture it all. Join me as we explore the story of this incredible gathering of artists, thinkers, and performers from across the African diaspora and uncover a piece of our history that continues to inspire. Chapters (0:00) - Intro (1:29) - A Journey Back to FESTAC '77 (6:15) - The Rigorous Road to Lagos (7:05) - Inside the Festival: A Cultural Feast (9:08) - The Lasting Legacy of FESTAC (11:53) - A Juneteenth Reflection and a Call to Imagine Learn About Roy Lewis Festac 77 Documentary on YouTube: http://bit.ly/449xUIB Ebony Magazine Festac Edition: http://bit.ly/3T3WGoy Support the Show Website: www.martineseverin.com Follow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: www.martineseverin.substack.com This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

What happens when a child prodigy channels divine inspiration into groundbreaking storytelling? I sit down with Sophia Stewart, a prolific writer who began writing professionally at just 11 years old. From navigating the complex world of what it means to own your work, Sophia shares powerful insights about trusting your creative vision and the role of faith in artistic success. We explore the importance of how spiritual guidance shapes artistic decisions and what it takes to stand firm in your creative truth. Whether you're seeking inspiration for your own artistic journey or curious about the intersection of creativity and faith, this conversation offers profound wisdom about following your calling and never giving up on your dreams. Chapters 00:00 Introduction to Creativity and Artistic Voice 03:06 Sophia Stewart's Early Inspirations and Writing Journey 06:01 The Birth of Iconic Stories: The Matrix and Terminator 08:49 The Evolution of Writing Skills and Techniques 12:07 The Impact of Early Exposure to Creativity 15:11 The Role of Faith and Spiritual Guidance in Success 18:10 Reflections on Life Lessons and Personal Growth 21:01 Closing Thoughts and Future Aspirations Connect With Sophia: Email: sophiastewart10@yahoo.com Purchase Sophia's books: https://truthaboutmatrix.com/book-store/ Support the Show Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack This is How We Create is produced by Martine Severin. This episode was edited by Santiago Cardona and Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

Are you searching for stories that feed your creative spirit? In this solo episode, I share four incredible books by women of color essential to your summer reading list. These books feature narratives of immigration, identity, and magical realism. These reads have resonated deeply with me. I hope they may fuel your artistic journey. Join me as we explore these powerful voices in contemporary literature that promise to transport, challenge, and inspire you long after turning the last page. Chapters 00:00 Introduction to Creative Voices 00:28 Essential Summer Reads by Artists of Color 04:12 Encouragement for Support and Engagement Books Mentioned on the Episode Everything Inside by Edwidge Danticat Girl, Woman, Other by Bernardine Evaristo Ghostroots by Pemi Aguda When We Were Birds by Ayanna Lloyd Banwo Support the Show Website: Martine Severin Follow on Instagram: @martineseverin | @thisishowwecreate Subscribe to the Newsletter: Martine's Substack This podcast episode is produced and written by Martine Severin and edited by Daniel Espinosa.

What happens when hip-hop methodology meets ancient glassblowing traditions? In this captivating conversation, I sit down with Leo Tecosky, a glass artist who's redefining what it means to honor craft traditions while pushing creative boundaries. From his childhood memories of watching a goldsmith neighbor work to discovering the mesmerizing world of molten glass in art school, Leo shares how early exposure to hip-hop culture became the driving force behind his unique approach to fine art. We explore how travel, cultural investigation, and an insatiable hunger for knowledge fuel his creative process. Leo opens up about the challenges of bridging technical mastery with artistic vision, and how he uses what he calls "hip-hop methodology" to remix centuries-old techniques for contemporary expression. This is a conversation about finding your creative voice when it exists at the intersection of multiple worlds. Chapters 00:00 Introduction to Creative Journeys 03:08 Childhood Influences and Early Artistic Exposure 06:01 Education and the Path to Art School 08:54 Discovering Glassblowing and Artistic Techniques 12:02 Creative Process and Finding Artistic Voice 15:14 The Influence of Hip-Hop on Art 17:57 Exploring Graffiti and Material Aesthetics 21:07 Personal Passions and Lifelong Learning Featured Video Footage: Corning Museum of Glass (CMoG). (2021, December 2). Leo Tecosky, 36th Rakow Commission Recipient [Video]. YouTube. Leo Tecosky, 36th Rakow Commission Recipient Connect With Leo: Website: Leo's Website Support the Show Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

Have you ever woken up feeling inexplicably frustrated for no apparent reason? This morning, I found myself battling some serious irritation. Through this raw, relatable moment, I discovered something important about what happens when our deepest values start pulling us in opposite directions. In this mini-episode, I share a simple but powerful approach to navigating those moments when you feel torn between what you want and need to do. Sometimes the most profound insights come from the most ordinary moments. Chapters 00:00 - Welcome to This is How We Create 00:30 - The Unexplained Frustration: A Morning Quiche Story 01:45 - Discovering Two Warring Values 02:20 - The Framework: Pause, Identify, and Plan Ahead 03:30 - Honoring Both Values While Moving Forward 04:15 - Call to Action and Closing Support the Show Website: Martine Severin Follow on Instagram: @martineseverin | @thisishowwecreate Subscribe to the Newsletter: Martine's Substack This podcast episode is produced and written by Martine Severin and edited by Daniel Espinosa.

Have you ever had a moment when everything you thought you knew about your path suddenly shifted? In today's episode, I sit down with textile artist Qualeasha Wood, whose innovative work bridges digital imagery with traditional craft techniques. She reveals the unexpected moments that led her from a completely different path into textile art. Qualeasha also shares the profound encounter that changed the trajectory of her art practice. Through stories about family, creativity, and finding her authentic voice, Qualeasha offers powerful insights for any artist navigating their creative journey. Chapters 00:00 Introduction to Qualeasha Wood and Her Art Journey 02:57 The Impact of Family and Community on Creativity 06:06 Early Influences and the Search for Representation in Art 08:53 Navigating the Art World: From Discouragement to Discovery 11:47 Finding a Medium: The Shift from Illustration to Printmaking 15:02 The Role of Textiles in Qualeasha's Artistic Expression 18:08 The Influence of Faith Ringgold and Career Shifts 21:09 Exploring Printmaking and the Intersection of Art and Identity 24:35 The Journey into Textile 27:50 Exploring Identity through Art 32:08 The Evolution of Artistic Mediums 37:12 Navigating Graduate School Decisions 41:00 Redefining Success in Art 47:35 Legacy and Impact through Textiles Connect With Qualeasha: Website: Qualeasha's Website Instagram: Qualeasha Wood Support the Show Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack This is How We Create is produced by Martine Severin. This episode was edited by Santiago Cardona and Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

If you've ever needed to get your bum into gear but couldn't find motivation, this episode is for you. In this mini-episode, I share my personal toolkit for getting things done. Listen in for the tools and leave knowing that next time your brain tries to lure you with procrastination, you'll be able to resist temptation. Chapters 00:00 The Struggle with Procrastination 02:44 Understanding the Cognitive Behavioral Triangle 04:08 The Power of Accountability 06:46 Finding the Right Accountability Partner 07:44 Creative Accountability Techniques 09:33 Tools for Enhanced Focus and Productivity Resources Mentioned: The platform that connects you with work partners worldwide: Focusmate Pomodoro timer app/website for task management: Pomofocus My favorite work with me videos: Celine and why not work with Marie Forleo Support the Show Website: Martine Severin Follow on Instagram: @martineseverin | @thisishowwecreate Subscribe to the Newsletter: Martine's Substack This podcast episode is produced and written by Martine Severin and edited by Daniel Espinosa.

Have you wondered how artists manage to capture the essence of their subjects? In today's episode, I sit down with portrait artist Tafy LaPlanche, whose cultural background shapes her distinctive artistic approach. She shares why certain creative detours—including a complete break from art ultimately strengthened her artistic voice. Through personal stories and artistic insights, Tafy offers powerful inspiration for anyone navigating their own creative path while searching for authentic connection in their work. Chapters 00:00 Introduction to Tafy LaPlanche 02:54 The Journey of an Afro-Latina Artist 06:11 Finding Artistic Voice Through Diverse Experiences 09:02 The Influence of Cultural Background on Art 11:51 Rediscovering Passion During a Pandemic 14:58 The Impact of Fashion Photography on Portraiture 17:47 Creating Authentic Connections Through Portraits 21:07 The Process of Capturing Subjects 23:54 Dreams of Mural Art and Community Engagement 27:02 Balancing Flight Attendant Life with Art 30:01 The Importance of Focus in Artistic Creation 33:04 Advice to Younger Self and Conclusion CONNECT WITH TAFY: Website: https://lepouf-art.com/ Instagram: https://www.instagram.com/lepouf_art/ Support the Show Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack This is How We Create is produced by Martine Severin and edited by Santiago Cardona and Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

Are you struggling to maintain creative momentum when motivation disappears? In this mini-episode, we chat about the neuroscience behind keeping promises to yourself. Through a battle with temptation at the grocery store, I share how small decisions rewire your brain and build creative resilience. Tune in for practical strategies that may help you overcome seemingly impossible deadlines. This episode provides both scientific understanding and actionable wisdom for artists facing creative blocks, showing why each choice matters more than you realize. Chapters 00:00 Introduction and Importance of Representation 01:26 Neuroscience of Keeping Promises to Yourself 03:15 The Battle of Impulses and Commitment 06:32 Building Neural Pathways Through Consistency 09:19 The Power of External Accountability 12:40 Creating a Supportive Community 14:10 Making Choices for Your Future Self Website: Martine Severin Follow on Instagram: @martineseverin | @thisishowwecreate Subscribe to our newsletter, Creative Matters: Martine's Substack Production Credits This podcast episode is produced and written by Martine Severin and edited by Daniel Espinosa.

What drives you to translate your innermost thoughts into visual expression? Visual artist Lana Abraham-Murawski shares her creative journey and how her unique cultural heritage shaped her artistic style. In this intimate conversation, Lana reveals the transformative power of mentorship in her development and her thoughtful approach to balancing artistic ambitions with family life. She takes us behind the scenes of her striking piece 'Meeting of the Mind,' exploring how she weaves themes of nature, society, and human connection into her work. Through personal anecdotes and reflections, Lana illustrates how art becomes not just a form of self-expression but a powerful bridge between identity, community, and the natural world. Chapters 00:00 Introduction to Lana Abraham Moravsky 03:03 Lana's Artistic Journey and Background 06:10 Exploring Identity Through Art 08:52 The Evolution of Artistic Style 11:56 Transitioning from College to Professional Art 15:02 Balancing Art and Life 17:50 Deep Dive into Specific Art Pieces 20:48 The Concept Behind 'Meeting of the Mind' 26:41 Exploring Imagination Through Art 27:47 The Evolution of Artistic Expression 29:30 Symbolism in Art: The Peregrine Orbs 35:20 Nature and Identity in Artistic Creation 40:25 Cultural Roots and Artistic Influence 45:04 Finding Community and Collectors 47:26 Advice for Aspiring Artists Connect with Our Guest: Lana's Website: Lana Abraham Follow Lana on Instagram: Lana Abraham-Murawski on Instagram Support the Show Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack Production Credits This episode was produced by Martine Severin. This episode has been edited by Santiago Cardona and Daniel Espinosa.

In this mini episode, I'm sharing something that's been on my heart lately: that uncomfortable place where our creative ideas get stuck. You know the one — where you're holding onto something beautiful, but fear, perfectionism, or just plain old procrastination keeps it tucked away. This reflection was sparked by a recent conversation with my sister. She has an amazing idea she's been sitting on since the pandemic, and it got me thinking… How often do we do this to ourselves? How often do we protect our ideas so much that we stop them from growing? In this episode, I talk about the power of small steps — the kind that might seem insignificant at first, but that slowly, steadily builds momentum. If you've been feeling stuck or overwhelmed about where to start, this one's for you. No pressure, just a gentle nudge to begin. Even the tiniest action matters. Let's walk through it together. Chapters 00:00 Introduction to Creative Life 02:58 The Dangers of Limbo and Resistance 06:14 Navigating Procrastination and Community Support 09:04 Taking Small Steps Towards Momentum 11:54 Embracing Your Creative Journey Website: Martine Severin Follow on Instagram: @martineseverin | @thisishowwecreate Subscribe to the Newsletter: Martine's Substack Production Credits This podcast episode is produced and written by Martine Severin and edited by Daniel Espinosa

Have you ever wondered how childhood obsessions evolve into creative careers? Fiction writer Pemi Aguda takes us on her journey from creating mini-magazines as a six-year-old in Lagos, Nigeria to publishing internationally acclaimed fiction. In today's chat, Pemi reveals how her "lonesome" childhood with books transformed into a writing career that explores Nigerian women's experiences and the weight of ancestry. Stay for Pemi's tips on how to become a better writer and on how to find your artistic voice as a author. Trigger Warning: This episode contains discussion of suicide as part of a fictional narrative. If you are struggling with suicidal thoughts, please know you are not alone. Resources for support are listed below. Chapters 00:00 Introduction 02:56 Pemi Aguda's Journey from Lagos to Writing 05:50 The Evolution of Pemi's Writing Process 08:55 Understanding Creative Voice and Teaching 12:01 The Art of Revision and Storytelling 14:52 Exploring Themes in Pemi's Work 17:59 The Influence of Ancestry on Writing 21:12 Literary Influences and Inspirations 24:11 Writing Habits and Routines 27:06 Life Beyond Writing: Hobbies and Interests 29:55 Conclusion and Future Works Connect with Pemi Aguda Website: pemiaguda.com Instagram: @pemi.i Order "Ghost Roots" : Penguin Random House Connect with Your Host Website: martineseverin.com Instagram:Instagram Newsletter:Creative Matters This is How We Create is produced by Martine Severin and edited by Santiago Cardona and Daniel Espinoza. Suicide Prevention Resources American Foundation for Suicide Prevention: https://afsp.org/ 24/7 Crisis Hotline: 988 Suicide & Crisis Lifeline 988lifeline.org If you or someone you know is struggling or in crisis, help is available. Call or text 988 or chat 988lifeline.org. Veterans, press 1 when calling. Crisis Text Line Text TALK to 741-741 to text with a trained crisis counselor from the Crisis Text Line for free, 24/7

Are you self-sabotaging your creative success? In this mini-episode, we explore the psychology behind why we often set ourselves up for failure just when opportunities arise. Drawing from personal observations and psychological research, Martine Severin examine the "upper limit problem" - our internal thermostat for success - and offer practical strategies to break through these self-imposed barriers. Chapters 00:00 Introduction to This Is How We Create 02:24 Understanding the Upper Limit Problem 04:38 The Grief of Transformation 06:52 How Social Media Amplifies Our Limits 09:10 Strategies to Overcome Upper Limit Problems 11:36 Invitation to Connect and Subscribe Connect With Us Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack Support the Show Leave a review to help other creators of color discover the show Subscribe to the Creative Matters newsletter for weekly inspiration Production Credits Podcast produced and edited by Martine Severin.

What happens when a pediatric nurse turned wedding planner discovers her ultimate calling in champagne? Join our conversation with Samantha Danielle, founder of LoveLuvv a sparkling wine brand. Get ready for an inspiring conversation about career pivots, entrepreneurial tenacity, and building a purpose-driven luxury brand. Samantha shares her remarkable journey from nursing to wedding planning to creating a social impact champagne brand that donates 10% of proceeds to domestic violence causes, proving that when vision meets determination, extraordinary things happen. Chapters 00:00 - The Journey of Samantha Danielle 23:25 - Building a Social Impact Brand 20:11 - Navigating the Champagne Industry 25:28 - Sales and Marketing: A Dual Approach 27:11 - Translating Skills: From Nursing to Business 29:15 - Creativity in Branding: Telling Love Stories 32:42 - Future Plans: Education and Non-Alcoholic Options 35:41 - Advice for Aspiring Entrepreneurs: Lessons Learned 41:27 - Living Life: Balancing Work and Leisure Connect with Samantha https://www.instagram.com/loveluvv_sparkling/ LoveLuvv Experience Samantha Danielle Connect with Martine Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack Production Credits This episode was produced by Martine Severin and edited by Santiago Cardona.

Have you ever reached for a glass of wine after a stressful day, only to realize you're avoiding something important? In this intimate mini-episode, we talk about alcohol and anxiety, revealing how our emotions serve as powerful messengers in our creative lives. S Chapters/Timestamps: 00:00 - Introduction to Emotions as Messengers 02:52 - Personal Journey with Alcohol and Emotions 05:45 - Understanding Emotions in the Creative Process Resources Mentioned: Huberman Lab podcast: What Alcohol Does to Your Body, Brain and Health The Triangle Method (as featured in Creative Matters) Support the Show Website: Martine Severin Follow on Instagram: @martineseverin | @thisishowwecreate Subscribe to the Newsletter: Martine's Substack This episode of This Is How We Create is produced and edited by Santiago Cardona.

Discover how Violeta Encarnación balances freelancing, illustration, and creative evolution. She reflects on her journey from growing up in Cuba to becoming a book illustrator, her experience at SVA, and her shift into tattooing. Violeta opens up about the realities of freelancing, managing carpal tunnel syndrome, and honing her distinctive color palette. She also shares how nature inspires her work, the significance of personal connections in art, and her upcoming projects. Show Notes: We talk with Violeta Encarnación, a freelance illustrator, about her creative journey and experiences in book illustration. She shares memories of growing up in Cuba, the impact of her artistic family, and her transition to life in the U.S. Violeta reflects on her time at SVA, her path into tattooing, and the lessons she has learned as a freelancer. She opens up about managing an unpredictable schedule, coping with carpal tunnel syndrome, and staying authentic in her work. Violeta also discusses her distinctive color palette, nature's influence on her art, and the role of personal connections in creative careers. Episode Highlights Childhood experiences and cultural background. Learning a new language and adapting to a new culture. Book illustration involves collaboration, patience, and the ability to convey complex emotions through images. Developing a unique color palette takes time and experimentation, and it can be influenced by nature and personal experiences. Finding one's voice in art and maintaining personal connections are essential for success. Chapters 00:00 Introduction to Violeta Encarnacion 02:55 Cultural Influences on Creativity 05:50 Journey from Cuba to the U.S. 08:48 Navigating Language Barriers 11:54 Artistic Development and Education 15:05 Tattooing and Its Impact on Art 17:50 Freelance Career and Illustration Work 21:01 Illustrating Children's Books 24:31 Navigating Relationships in Publishing 25:43 Surprising Lessons in Illustration 27:16 The Journey to Illustrating a Book 32:30 Understanding Project Timelines 36:14 Managing Cash Flow as a Freelancer 39:54 Developing a Unique Color Palette 46:28 Exciting Future Projects CONNECT WITH OUR GUEST: Website: Violeta Encarnacion Instagram: Violeta Support the Show Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack This is How We Create is produced by Martine Severin and edited by Santiago Cardona. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives

Do you feel uncomfortable with the sales process as a creative? In this candid mini-episode, Martine Severin tackles the topic many creatives dread: sales. Martine breaks down practical strategies for artists to sell their work authentically without feeling like "used car salesperson." Chapters 00:00 Introduction to Creative Life 00:23 The Visibility to Sales Paradox 03:16 Understanding Sales for Artists 10:19 Building Community and Networking 14:00 Cultivating an Audience and Collectors 20:07 The Sales Process Explained 27:35 Transforming Sales Mindset Perfect for: Artists, photographers, designers, and creatives who feel uncomfortable with the sales process but want to improve their results. Danielle Chutinthranond: E28 Maria Bayer: https://members.mariabayer.com/2025-is/ Maria on Instagram KEEP UP WITH MARTINE: Website: Martine Severin Follow on Instagram: @martineseverin | @thisishowwecreate Subscribe to the Newsletter: Martine's Substack This episode of This is How We Create is produced and edited by Martine Severin. #CreativeBusiness #ArtSales #CreativeEntrepreneurship #SalesForArtists

Have you ever wondered how a movie gets made? Or better yet, where do the ideas from movies come from? And if you have your sight on making a short film, wouldn't it be great if someone helped you buff your idea and make the end product simply spectacular? Shannan E. Johnson is that someone! As a former creative executive at NBCU/The Syfy Channel, Shannan left her full-time gig to become a storytelling expert who develops creatives and their ideas for the screen. As a script consultant, teacher, and therapist, she uses her innate understanding of storytelling to make compelling TV and movies. In today's podcast, Shannan walks us through her wide-ranging career and shares what it's like to work in Hollywood. She offers invaluable tips on how to write and tell a great story. I walked away from our conversation with a framework on how to approach fear and how to position my vision to achieve my desired outcomes! As you listen to the interview, the conversation will skip forward here and there - this is because Shannan's audio cut off at certain points, but the insights remain powerful throughout. Chapters: 00:00 Introduction to Shannan E. Johnson 02:09 The Journey into Storytelling 07:14 Understanding the Craft of Screenwriting 12:23 The Differences in Storytelling Mediums 18:19 Transitioning to Executive Roles in Hollywood 24:15 Navigating the Business of Hollywood 26:48 The Evolution of Storytelling in TV 35:03 Navigating the Transition from Executive to Entrepreneur 41:08 Building Confidence and Leadership Skills 47:09 The Professional Pen: Empowering Screenwriters 51:03 Introducing Truffle Sauce: A New Film Experience Connect with Shannan: Website: http://www.shannanejohnson.com/ The Professional Pen: https://www.awriterforyourwriter.com/bio.html Instagram: https://www.instagram.com/shannanejohnson/ The Professional Pen IG: https://www.instagram.com/theprofessionalpen/ Connect with your host: Website: Martine Severin Instagram: Martine | This Is How We Create Subscribe to the Newsletter: Martine's Substack This episode of This is How We Create is produced by Martine Severin and edited by Ray Abercrombie.

In this mini-episode, we explore the unexpected parallel between toe yoga and creative practice. Through her personal experience with a daily exercises, our host, Martine Severin, reveals how small, consistent efforts lead to remarkable changes over time – both in physical flexibility and creative mastery. Martine challenges the myth of natural talent, showing how persistence and consistent practice often triumph over innate ability. This episode serves as your permission slip to begin that creative project you've been postponing – no matter how small your daily commitment might be. Chapters: 00:00 Introduction to Creative Journeys 00:27 Understanding Toe Yoga 04:22 The Metaphor of Toe Yoga in Creativity 08:10 Taking Action and Consistency in Practice Key Takeaways: The benefits of toe yoga extend beyond foot health to our entire physical structure Just 1-5 minutes of daily practice can lead to significant improvements in any skill Consistent practice often trumps natural talent in creative pursuits You don't need expensive equipment or extensive training to begin your creative journey Stop waiting for permission and start with small, manageable commitments Stay in touch: Website: MartineSeverin.com Follow on Instagram: @martineseverin | @thisishowwecreate Subscribe to the Newsletter: Martine's Substack - Creative Matters