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If you're wondering what steps you should take as a Founder before you make material investments in building a sales team or are scratching your head about how to make the most of the investment in your existing team… you need to listen to this episode. Tony Hughes has been recognised as ‘the' expert on B2B selling, the #1 sales blogger globally, a Top 3 Sales Thought Leader globally and the most influential person for professional selling in Asia-Pacific. This week he shares his 5 secrets for Founders seeking to power-up their B2B revenues. Don't miss this episode. Here's What We Cover This Week…. 03:10 – Tony's Career Before Becoming a Global B2B Sales Expert 06:20 – The 5 Things Founders Need to Do to Scale Their Revenues 10:16 - #1 of 5 – Know Your Ideal Customer Profile 16:10 - #2 of 5 – Identify the Buyer Personas You're Selling To 33:58 - #3 of 5 – Nail Your Value Narrative 36:12 - #4 of 5 – Find a Way to Break Through into Their World 44:48 - #5 of 5 – Anticipate Objections 52:42 – Attracting Top Sales Talent in a Hot Market 56:11 – How to Follow Tony's Work ------------------------------------------------------ If you got value from today's episode, please remember to: 1. Rate and review us on Apple Podcasts 2. Register to be the first to know when new episodes drop and free tools are published at www.scaleupspodcast.com, or 3. Drop us a question about scaling using Speakpipe on the website, or email questions@scaleupspodcast.com. Follow us on your favourite socials: ScaleUps Podcast on LinkedIn: https://www.linkedin.com/company/scaleupspodcast ScaleUps Podcast on Instagram: https://www.instagram.com/scaleupspodcast/ ScaleUps Podcast on Facebook: https://www.facebook.com/scaleupspodcast Watch the full episode at ScaleUps Podcast on Youtube: https://www.youtube.com/channel/UCLlvcqAuqJMYBVUBoiixChQ You can connect with Tony J Hughes via: Website: www.TonyHughes.com.au or www.salesIQglobal.com or www.RSVPselling.com. Blog: http://www.linkedin.com/today/posts/hughestony LinkedIn for Tony: https://www.linkedin.com/in/hughestony/ or you can reach out to connect with Sean directly via: LinkedIn: https://www.linkedin.com/in/seansteeleprofile/ Website: www.seansteele.com.au
Tony Hughes has recently written one of the most important books in professional sales in 2021 along with co-author Justin Michael. Tech-Powered Sales describes how all salespeople need to elevate their TQ (technology quotient) in order to drive scale and volume of non-value-added manual tasks in professional selling. This amazing book is being well-reviewed everywhere it's seen. We talk with Tony about how we, as salespeople, future-proof our careers. Highlights His journey to professional sales: How he got to where he is today. - 2:54 What do I need to be good at as a professional sales person to future-proof my career? - 14:34 The three reasons that deals die. - 22:28 What technology is doing at the highest level for us today? - 26:54 As a seller, how can you outsource tasks within your roles to technology so you can focus on the truly human elements of selling? - 29:39 The essential technologies. - 32:57 The theory of reciprocity. - 37:27 Two reasons why trigger events are important. - 39:21 Tony says to do these critical things in sales management to be more effective. - 49:18 How to get in contact with Tony. - 51:06 Episode Resources Connect with Mark Cox https://www.inthefunnel.com/ https://ca.linkedin.com/in/markandrewcox https://www.facebook.com/inthefunnel Connect with Tony Hughes https://www.tonyhughes.com.au/ https://www.rsvpselling.com/ https://au.linkedin.com/in/hughestony https://www.facebook.com/tonyhughes.rsvpselling https://www.youtube.com/user/RSVPselling/playlists
"Don't confuse being ignored by being rejected" - Tony J. HughesStatistically, salespeople spend 70% of their time on things that can be done by a tech. This means that every person who has not leveraged the game-changing sales technologies works at least 2.5X times more than they should. Salespeople are so focused on being busy instead of being productive that they have no time to close the deals! And here's what it leads to... The bad news is: 1/3 of these salespeople will disappear within a decade. The good news is: there's a huge shift of capital for those who stay on the market... And now the great news: in this episode of the Heads Up Adviser Show, the Global B2B Sales Expert Tony J. Hughes will present his new book "Tech-Powered Sales" and explain how to use technologies in your sales to get to the busy executives, CEOs, and CFOs. Now you get a chance to turn your prospecting into a "perpetuum mobile" with less effort and greater outcome. Here's what we cover: What are "EQ" and "TQ" and why you can't sell without itHow to create a level of value as opposed to "providing information."What should brokers do to keep from obsolete in the healthcare business?Get "Tech-Powered Sales" book on Amazon >> CLICK HERE------------CONNECT WITH TONY J. HUGHES: LinkedIn: https://www.linkedin.com/in/hughestony/Speaker and author: www.TonyHughes.com.auCorporate and methodologies: www.RSVPselling.comeLearning sales enablement: www.salesIQglobal.com-----------Show sponsor: Virtue Health. CLICK HERE to Register for the FREE WEBINAR "Virtue Health Consortium"- A Blueprint For Attracting & Retaining Self-Funded Business In 2021.
In this episode of the OKRs Q&A Podcast, Tim Meinhardt interviews Tony Hughes on how to build relationships with Senior Level Executives and how to speak the language of leaders so you can successfully sell in today's marketplace. Tony emphasizes the need to know your customer, specifically their most important Objectives and the measurable Key Results they need to get there. This is OKRs taken to the next level. Tony Hughes has 35 years of corporate and sales leadership experience having generated record-breaking results as a salesperson, head of sales, and as a CEO. As a renowned speaker and independent consultant, Tony's credentials include:• Ranked #1 sales blogger globally by both Top Sales Magazine and also by Best Sales Blogger Awards (2018) and #1 webinar globally by Top Sales Magazine in 2019.• Rated as the most influential person in professional selling within Asia-Pacific by Top Sales World Magazine (2017 – 2019)• Ranked #3 sales expert and thought leader globally by LinkedIn (2018)Tony is a bestselling author and has been the most read person in LinkedIn on the topic of B2B sales leadership. He has more than 500,000 followers of his blogs and his most recent book, COMBO Prospecting, is published by HarperCollins and the American Management Association. His upcoming book is Tech-Powered Sales.Tony is Co-founder and Sales Innovation Director at Sales IQ Global. He serves on a number of advisory boards and has taught sales for Sydney University, University of New South Wales, and within the MBA program at the University of Technology, Sydney. He speaks at conferences internationally and his consulting clients include some of the best-known brands in the world including Salesforce, Flight Centre Travel Group, Grant Thornton, SAP, IBM, Red Hat and other market leaders.Additional Information on Tony:• Speaker and author website: www.TonyHughes.com.au• Corporate and sales methodology website: www.RSVPselling.com• YouTube channel: https://www.youtube.com/RSVPselling/videos• Sales enablement platform (co-founder): www.salesIQglobal.com• LinkedIn profile: https://www.linkedin.com/in/hughestony/• LinkedIn blog articles: www.linkedin.com/today/posts/hughestony• Twitter: TonyHughesAU https://twitter.com/TonyHughesAUIf you interested in working with the Atruity team or downloading our free e-book The Seven C's To OKR Success - click this link: https://linktr.ee/atruity
In a world where everyone is completely inundated by phone calls, drop-ins, pop-up ads, and junk mail, how can you and your product begin to make its impression known in the business world? How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? By learning how to combine time-tested sales processes with cutting-edge social media strategies. In this conversation, Tony Hughes shares his most actionable insights about how YOU can prospect for more business, more effectively, with less time and effort than you might expect. You can learn more about Tony on his website. His latest book, Combo Prospecting: The Powerful One-Two PunchThat Fills Your Pipeline and Wins You Sales is now available.
Tony Hughes has 30 years of corporate and sales leadership experience with personal and team sales records that have never been broken. He is named the most influential person in professional selling within Asia-Pacific by Top Sales World. He’s currently ranked #1 sales blogger globally by both Top Sales Magazine and Best Sales Blogger Awards, and #3 sales expert and thought leader globally by LinkedIn. Tony is also a bestselling author and the most read person on LinkedIn on the topic of B2B sales leadership. He writes about leadership, B2B strategic sales, modernized selling, and sales enabling technologies. Tony has more than 400,000 followers and his most recent book, COMBO Prospecting, is published by the American Management Association. Tony teaches ’modernized selling’ within the MBA program at the University of Technology, Sydney, sits on a number of boards, and is Chair of a CEO mentor group with Leadership Think Tank. Tony speaks at conferences internationally and his consulting clients include some of the best-known brands in the world. Here are some of the topics covered in this episode: Biggest trends in B2B Sales and how to adapt successfully Top tools every modern sales rep needs The winning strategy to modernize your sales process How to create your own narrative The most important sales skills you need to be successful in the new era of B2B Sales About the Guest: Tony is Managing Director of RSVPselling, a management consultancy specialising in B2B sales strategy and execution for direct and channel models. Tony utilises a holistic approach that includes mentoring and coaching services along with training courses, workshops, pragmatic tools and his widely acclaimed book. He can work with your existing tools and methodologies to assist in building pipeline and winning complex or strategic deals. Tony is experienced in CRM and Social Selling (LinkedIn) tools, formulating go-to-market strategy, understanding cloud business models, and segmenting market offerings and sales channels. Tony offers the very latest thinking and is also a proven speaker delivering provocative high quality keynotes for kick-offs and conferences. Website: www.RSVPselling.com Speaker Website: www.TonyHughes.com.au Twitter: @TonyHughesAU and @RSVPselling Linkedin: www.linkedin.com/in/hughestony
Our guest this week is Tony J. Hughes. He's been on the show before and we're glad to have him back! Tony has thirty years of sales leadership experience and holds personal and team sales records that have never been broken. He is ranked by Top Sales Magazine as the most influential person in professional selling in Asia-Pacific and teaches 'modernized selling' within the MBA program at the University of Technology, Sydney. Tony is an award winning blogger and the most read LinkedIn Author globally on the topic of sales leadership. He has more than 135,000 followers of his blog and Tony's first book has become a business best seller. Today we're talking about his next book, COMBO Prospecting which you can find here. Tony's articles can be read at www.linkedin.com/today/posts/hughestony and he can also be found at www.TonyHughes.com.au and www.RSVPselling.com. This episode is brought to you by, Deathwish Coffee, the world's strongest coffee and the only brew we drink when we do the show. It's the only choice for the true Sell or Diehard! Subscribe to the Sell or Die Podcast! It only takes 7.5 seconds
Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play Do you need more B2B leads? Then you'll have to understand something: Lead generation is NOT just the job of the marketing department, it’s ours too. Every sales professional must be responsible to create and maintain their own pipeline full of prospects. In the words of my guest on this episode of #SellingWithSocial, Tony Hughes, your sales leads are your responsibility. Join us for this conversation about creating your own B2B leads through what Tony calls "Combo Prospecting." He's just released a new book by that name and shares a ton of great insights about how multiple approaches to prospects can warm them up, open the door to sales conversations, and lead to closed sales and long-term customer relationships. Don't miss it! This podcast is being brought to you by The 10th Annual AA-ISP Leadership Summittaking place this April 3rd - 5th, 2018 in Chicago, IL. Register Now by using the Vengreso only discount code "Leadership1095" for your deeply discounted rate. Has B2B Selling Gotten Easier or Harder? When I asked Tony if B2B selling is harder or easier these days, he gave an awesome answer: It’s both. Selling is easier because it has never been easier to gain access to the information that allows salespeople to speak directly to a prospect's needs. In addition, it’s never been easier to find and get through to the people they need to speak to about those needs. But at the same time, it's obvious from statistics that sales is harder than ever. Failure rates are growing, salespeople are too passive, and many have lost the ability to make sales conversations about the buyer, not themselves. Tony's insights about what it takes to succeed in sales are pure gold. You will grow as a sales professional from applying what he has to share. Generating Your Own B2B Leads Depends on Two Things OK, so Tony says that every salesperson needs to be creating their own leads rather than depending on the marketing department to do it. But the question we all have is, "How do you do it?" Tony says that lead generation depends on two vitally important things. First, you need to have the right narrative, one that speaks directly to your prospect's needs in language they are able to hear. Secondly, you have to take a omni-channel approach, making use of social, phone calls, texts, and more. On this episode, Tony explains how to discover the narrative that will speak to your buyer’s needs and how to use omni--channel prospecting that creates the one-two punch that leads to success. This podcast is being brought to you by The 10th Annual AA-ISP Leadership Summittaking place this April 3rd - 5th, 2018 in Chicago, IL. Register Now by using the Vengreso only discount code "Leadership1095" for your deeply discounted rate. Why Getting Beat Up Now and Then Is Good For The Salesperson’s Soul A successful sales career requires experiencing rejection, which is one of the reasons many people wash out of the profession. But the rewards that come from becoming a skilled sales professional are enormous. Tony says those who will become successful have to think about the rejections differently - we must come to believe that the rejections are actually good for our souls. It's the difficult situations that make us face the battles going on inside - the hang-ups that hold us back. Facing them enables us to become free from the negative responses of others, which in turn frees us to help people through sales. As you can see, Tony not only teaches sales skills, he also clarifies the mindsets behind success. Listening to this episode and applying what Tony shares will help you develop as a sales professional. I'm confident of that. What Does It Take to Succeed In Today’s B2B Sales Environment? One of the last things I wanted to hear from Tony before we ended our conversation was his opinion about what it takes to succeed in today's sales environment. Tony didn't skip a beat, saying that the very first thing a salesperson needs to have clear in their own mind, is the difference that they are making for their customers. You have to clearly know that what you do matters. But that confidence has to be combined with massive levels of action, far beyond what others are doing. You've got to work overtime across multiple channels to connect with prospects, generate qualified leads, and engage in meaningful conversations that lead to sales. Tony is a wealth of insight about sales success, don't miss this fabulous episode! Outline of This Episode [1:58] Tony Hughes: Social Selling icon and author of a new book: Combo Prospecting [4:20] Why 50% of the salesperson’s job is to create their own sales pipeline [8:43] Is selling easier or harder in our day? [12:35] How Tony came to write his book, “Combo Prospecting” [14:22] Generating your own B2B leads depends on the right narrative and the right multi-channel approach [20:22] Is social selling all that it’s cracked up to be? [23:02] How does a combination of approaches create B2B leads? [27:59] Why being beat up is good for the soul [35:15] What does it take to be successful in today’s sales environment? Resources Mentioned Tony Hughes’s Website www.RSVPSelling.com Tony’s LinkedIn Profile Tony on Twitter: @TonyHughesAU Tony’s new book: Combo Prospecting Episode 54 of Selling With Social with Sangram Vajre Selling With Social Episode 55 with Paul Teshima Open View Tony’s All-Time Favorite Movies: Shawshank Redemption and Jerry Maguire Social Business Engine Podcast - Bernie Borges The 10th Annual AA-ISP Leadership Summit - April 3-5, 2018 - use the code “Leadership 1095” USE THE BANNER IMAGE Connect with Mario! www.vengreso.com On Facebook On Twitter On YouTube On LinkedIn Subscribe to Selling With Social Apple Podcasts | Stitcher | Google Play Join Mario at The 10th Annual AA-ISP Leadership Summit - April 3-5, 2018 - and use the code “Leadership 1095” to get a Vengreso-only discount
Top Book Recomendations How to Win Friends & Influence People by Dale Carnegie The Joshua Principle, Leadership Secrets of RSVPselling by Tony Hughes The Slight Edge: Turning Simple Disciplines into Massive Success and Happiness by Jeff Olsen Full Notes https://www.salestuners.com/a-year-in-review/ Sponsor What if every sales rep inherited the habits of your best rep? With Costello, they do.
In this episode we talk to Tony Hughes, Author, Keynote Speaker, and Managing Director at RSVPselling.
Tony Hughes is an international speaker and best selling author with 30 years of sales leadership experience. He is ranked as the most influential person in professional selling within Asia-Pacific by Top Sales Magazine and teaches 'modernized selling' within the MBA program at the University of Technology, Sydney. Tony is also the ‘most read’ LinkedIn Author globally on the topic of sales leadership and in 2016 was recognized multiple times as a top 2 blogger globally. His upcoming book is titled COMBO Prospecting and his blog articles can be read within his LinkedIn profile where he has more than 120,000 followers.He can also be found at www.RSVPselling.com and www.TonyHughes.com.au.Influential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/
Tony Hughes is an international speaker and best selling author with 30 years of sales leadership experience. He is ranked as the most influential person in professional selling within Asia-Pacific by Top Sales Magazine and teaches 'modernized selling' within the MBA program at the University of Technology, Sydney. Tony is also the ‘most read’ LinkedIn Author globally on the topic of sales leadership and in 2016 was recognized multiple times as a top 2 blogger globally. His upcoming book is titled COMBO Prospecting and his blog articles can be read within his LinkedIn profile where he has more than 120,000 followers.He can also be found at www.RSVPselling.com and www.TonyHughes.com.au.Influential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/