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A CMO Confidential Interview with Scott Lindquist, CFO for CNA Financial Corp, former CFO of Farmers Insurance and PwC Partner. Scott discusses the wide variety of CFO's, why insurance became a marketing hothouse, the importance of marketing math, and how to manage the Marketing CFO position. Key topics include: how investing in brands is a leap of faith; tips for presenting to boards, why he viewed himself as the "Chief Fun Officer;" and why he believes brands matter. Tune in to hear a great discussion on how to evaluate marketing investment through a cost of capital exercise.Discover the secrets of successful marketing CFOs in this episode of CMO Confidential, hosted by five-time CMO Mike Linton. Tune in to hear from Scott Linquist, the experienced Chief Financial Officer of CNA Financial, who shares invaluable insights into the complex relationship between CFOs and CMOs. Starting his career at Price Waterhouse Coopers and holding the CFO position at Farmers Insurance for over 13 years, Scott provides a unique perspective on the strategic partnership necessary for successful marketing.Key topics include:- The diverse roles of CFOs in the marketplace- The importance of strategic alignment between CFOs and CEOs- The evolution of marketing in the insurance industry- Practical advice for CMOs on building relationships with CFOs- How to effectively present marketing strategies and data to the finance communityScott also delves into the critical aspects of marketing math, brand valuation, and the dynamics of customer lifetime value. Don't miss this engaging and informative discussion that's packed with practical advice and expert insights.Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay updated on all our latest episodes. Tune in now, marketers, advertisers, and business leaders!#CmoMikeLinton #MarketingPodcast #MarketingLeadership #InsuranceMarketing #CfoMarketingTipsCHAPTERS:0:00 - Intro0:40 - Meet Scott1:52 - What Kind of CFOs are Out There5:12 - Marketing in the Insurance Industry7:49 - How the Industry Got to Where it is Today12:38 - Moving from B2C to B2B14:47 - How to Onboard the CFO18:12 - How Did You Become a Marketing Believer21:05 - How to Get a CFO to Believe in Marketing23:00 - Best and Worst Practices for Marketing Presentations25:25 - Managing the Marketing CFO27:18 - Last Question: Funniest Story and Practical Advice30:33 - Outro30:49 - Like, Share, Subscribe30:50 - Where to Find Our Shows31:21 - Mike Linton Sign OffSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
After a long downward trend, there's a recent uptick in COVID cases. Should we be concerned? We ask State Epidemiologist Scott Lindquist. Plus, he worked on the issue in Washington D.C., and now he's made housing affordability and availability one of his signature issues in this Washington. We talk housing, the 2022 legislative session and more with Washington State Lieutenant Governor Denny Heck.
Dr. Scott Lindquist says it's not driving an increase in cases here
Host Austin Jenkins interviews Senate Majority Leader Andy Billig of Spokane about the goals and priorities of the Senate Democratic Caucus for the 2022 legislative session. Plus, State Epidemiologist Dr. Scott Lindquist on the Omicron COVID variant and its impact on Washington state.
The COVID delta variant is surging in Washington, stretching hospitals and the health care system to their limits. Host Austin Jenkins discusses the latest COVID developments with the WA Dept. of Health's Acting Chief Science Officer, Dr. Scott Lindquist, and Washington State Medical Association President Dr. Nathan Schlicher.
KIRO Radio's Dave Ross and reporter Aaron Granillo discuss an interview with Washington state epidemiologist Dr. Scott Lindquist, who says public health officials are tracking coronavirus cases as they follow seasonal harvests. Plus, should kids wear masks? It's a big question as we track the states that are attempting to reopen schools for in-person learning. See omnystudio.com/listener for privacy information.
Dr. Scott Lindquist on curbing Yakima's COVID outbreak // Chris Sullivan delivers sad news about the Seafair Pirates // Feliks Banel, All Over the Map -- who named all these sloughs? // Hanna Scott on moving to Phase 2/ L&I emergency powers // Dose of Kindness -- making up for a cancelled prom // Gee Scott on racial tensions in America // Cathy Huber Nickerson on Camas, WA's idea to get money back into the local economy
Are you unhappy with what you are currently making in your career? Has it caused to re-examine your career path? A lot of therapists are quick to point the finger at their employer, or someone else when things go wrong, but when it comes down to it, we have to own our own mistakes, learn from them and grow, so we don't keep repeating those same mistakes. This is one thing that we dissect in this episode to uncover why therapists are feeling financially burnt out.
CLL #1296 (feat. Scott Lindquist) 09/17/2000 – Sunday Night Show Source – Lost Tape VHS (2019) This is another 18+ year old episode finally getting an audio upgrade, it’s also now 100%...
Guest: Scott Lindquist, MD, MPH Primary care physicians play a critical role in eliminating TB, which is why they need to know who they should screen for TB and how. Join Dr. Scott Lindquist, state epidemiologist for communicable diseases and Deputy Health Officer for Washington State, as he explains the importance of risk-based TB screening and the testing methods that are appropriate for these patients.
Guest: Scott Lindquist, MD, MPH Primary care physicians play a critical role in eliminating TB, which is why they need to know who they should screen for TB and how. Join Dr. Scott Lindquist, state epidemiologist for communicable diseases and Deputy Health Officer for Washington State, as he explains the importance of risk-based TB screening and the testing methods that are appropriate for these patients.
Guest: Scott Lindquist, MD, MPH Primary care physicians play a critical role in eliminating TB, which is why they need to know who they should screen for TB and how. Join Dr. Scott Lindquist, state epidemiologist for communicable diseases and Deputy Health Officer for Washington State, as he explains the importance of risk-based TB screening and the testing methods that are appropriate for these patients.
We had a Facebook Live conversation with Scott Lindquist the "Godfather of Re-booking", a Massage Therapists and Educator in Nebraska. Scott is the Owner of The Muscle Medics: Clinical Massage Therapy and the Massage Therapy Success Academy. He is on a mission to give therapists the strategies and tools they need to compete with franchises, spa chains, and others who exploit and control them. Excuse the audio quality as this is a Facebook Live, but the content is pure gold!! 2massagetherapists.com ConEdInstitute.com
OUR GUEST: SCOTT LINDQUIST, Author of, "The Jesus Factory," and Radio Talk Show Host of, "Open Minds, Open Hearts." Our show is live TUESDAYS, 9 pm Eastern - 6pm Pacific Time. We offer dialog and practices for you to consider as you seek to expand and deepen your inner spiritual awareness and Divine Relationship. “The Way of Consciousness” radio talk show is co-hosted by spiritual and trans-denominational visionaries Lee Allen Petersen, Michael Sherbert, and Linda Marie Nelson, members of the Order of the Friends of Jeshua Spiritual and Independent Sacramental Community. Explore the universal and all-inclusive reality of Christ Consciousness and the Oneness of Divine Spirit in all traditions. Expand your Inner Awareness of Divine Presence, learn deeper ways of spiritual mastery through dialog, contemplation, prayer and meditation practices. Be a part of the collective effort to embody the Consciousness of Oneness and experience Inner Peace. All of our programs are archived and available for your "anytime" listening. Go to: www.blogtalkradio.com/wayofconsciousnessand scroll down to "On Demand Episodes. Interested in Spiritual Direction? Are you called to Ordained Ministry? Contact us via email: ofjcommunity@gmail.com Website: www.ofjcommunity.org
A large number of Americans identify themselves as “spiritual but not religious.” It is likely that perhaps one in every five persons (roughly half of all the unchurched) could describe themselves in this way. More than one fifth of Americans describe themselves with this phrase. What does it mean? (If there are over 312 million people in America; then over … Read more about this episode...
What would you do if a diabolical presence made you an offer of power, money and world fame? What choice would you make? When Jesus was tempted, he had the courage to choose wisely, but what if you had that choice and you didn’t know the offer was malevolent, but thought God was making the offer. Would you have the … Read more about this episode...