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A CMO Confidential Interview with Tom Goodwin, author, speaker, and former innovation head at Publicis, Zenith, and Havas. Tom discusses why he believes much of the thinking around AI is wrong, how social media is becoming even more shallow, and why agentic commerce will be a challenge. Key discussion topics include the difference between selling more and being able to charge more; how consumers often enjoy the shopping experience in a way that resists algorithmic understanding; and why AI adoption will follow the adoption path of electricity. Tune in to hear why 90% of people in advertising don't know how it really works and how to think of your job as making your brand exceptional. Marketing leaders are getting pulled in two directions at once: “AI will change everything” and “AI is overhyped.” In this episode of *CMO Confidential*, Mike Linton (former CMO of Best Buy, eBay, Farmers Insurance, and Ancestry) sits down with Tom Goodwin to sort through the contradictions—what's real, what's performative, and what executives should do next.Tom has spent his career studying innovation and change, and he brings a clear-eyed view on how AI is reshaping marketing work: where it genuinely compresses time and effort, where it increases noise and sameness, and how organizations can avoid chasing tools instead of outcomes. The conversation also touches on the hidden second-order effects—how incentives shift, how decision-making changes, and why “doing more” isn't the same as “doing better.”If you're a CMO, CEO, or growth leader trying to separate signal from hype, this is a practical, grounded listen.Subscribe for weekly episodes of CMO Confidential.cmo confidential, mike linton, tom goodwin, ai marketing, marketing leadership, chief marketing officer, marketing strategy, generative ai, artificial intelligence, martech, brand strategy, performance marketing, marketing effectiveness, measurement, incrementality, go to market, innovation, digital transformation, marketing operations, agency management, marketing trends 2026, executive leadership, growth strategy, content strategy, customer experience, personalization, automation, creative strategy00:00 Intro: CMO Confidential + today's topic with Tom Goodwin01:20 Why AI creates contradictory truths in marketing05:10 The biggest misconception leaders have about “AI transformation”09:30 What AI actually compresses (and what it doesn't)14:25 When “more content” makes marketing worse18:40 Differentiation in an AI-saturated landscape23:05 What changes inside teams: roles, incentives, accountability28:10 Measurement, trust, and the executive narrative problem33:20 Where CMOs should place bets vs. run experiments38:15 Practical questions to ask vendors, agencies, and internal teams43:10 Closing reflections + what to do nextSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
A CMO Confidential Interview with Pete Imwalla, former CEO of RPA and 4A's board member. Pete shares his take on how many tech changes resulted in additional agency headcount, how AI is rapidly reversing that trend, and why many agency valuations have dropped significantly over the last 5 years. Key topics include: why brand building is like infrastructure; how Publicis is bucking the trend; how to think about "in-housing;" and why Paul Roetzer's CMO 2023 CMO Confidential show was prescient. Tune in to hear about the "2nd mover advantage" and why he hates the concept of "future proofing." Agency economics are getting rewritten in the age of AI. Mike Linton sits down with Pete Imwalle 32-year RPA veteran and former CEO to dissect what's changing—and what leaders should do about it. They cover the shift from reach to relevance, why FTE-based fees are misaligned in an AI world, how to separate automation from actual advantage, and where in-housing does and doesn't work. Along the way: the sustained business impact of the Farmers “We know a thing or two…” campaign, the rise of agentic workflows, and why “future-proofing” starts with culture, not clairvoyance. Chapters00:00:00 – Cold open + show setup00:00:22 – Mike's intro, Pete's background, and today's topic00:01:18 – Farmers campaign wins Sustained Effie) and effectiveness creativity00:02:18 – 30 years of change: from Prodigy/AOL/CompuServe to Netscape and the open web00:03:24 – Google + broadband: when digital finally changed consumer behavior00:04:33 – Mobile's second wave and the trap of “mobile-first/AI-first” strategies00:06:01 – How agencies adapted: leadership, curiosity, and tolerance for experimentation00:07:42 – Investing ahead of revenue: offense + defense in capability building00:08:22 – Reach fragmentation: from “40% on Cheers” to only the Super Bowl00:09:18 – The real squeeze: boards treating advertising as expense, not investment00:10:13 – Short-termism, PE/VC incentives, and brand vs. performance00:12:21 – “Adapt or die”: AI as an extinction event? (hat tip: Paul Roetzer)00:13:28 – Agentic workflows: shrinking grunt work (esp. media & strategy ops)00:16:00 – Client asks: “give me savings, don't risk my IP”00:16:36 – Why FTE pricing disincentivizes efficiency; pay for outcomes instead00:17:51 – Three futures: AI-native, AI-emergent, or obsolete00:21:39 – Holding-company moves; why Publicis is outpacing peers00:22:00 – Agency valuations: ~40% decline over five years; second-mover advantage in AI00:26:37 – In-housing: when it works, when it backfires, and true cost to own00:28:48 – Build vs. buy: amortization, maintenance, and staying current00:30:16 – The Geico lesson: investing through the curve until returns flatten00:31:22 – What to test by EOY 2026: culture, change management, and low-hanging automation00:34:02 – Ditch “future-proofing”; hire for curiosity and adaptability00:35:35 – Wrap + where to find more CMO ConfidentialTagsCMO Confidential,Mike Linton,Pete Imwalle,RPA,agency economics,advertising,marketing leadership,AI in marketing,agentic workflows,media planning,marketing strategy,brand vs performance,FTE pricing,procurement,in-housing,holding companies,Publicis,Omnicom,Super Bowl ads,Effie Awards,Farmers Insurance campaign,Geico case study,change management,digital transformation,marketing AI,MarTech,measurement,short term vs long term,CMO,CEO,CFO,board governanceSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This week, we celebrate Episode 400 with a look back at some of our best moments from the past 399 episodes. Plus, Ultimate Foursome: Pod Guests, Justin Rose runs away with the Farmers Insurance and picks for the Peoples Open. The post EPISODE 400 appeared first on Drive The Green Golf.
Mizuno's newest irons and the Equipment on Tour are the focus of this episode of the 2nd Swing Thoughts Podcast. Mizuno released the new Pro M-13 and Pro M-15 Irons, along with a new Pro Fli-Hi Utility Iron in 2026. We Speak with Mizuno Director of Golf Chris Voshall at the PGA Show about the tech and design behind Mizuno's newest irons. Justin Rose captured the Farmers Insurance this past weekend on the PGA Tour. We breakdown the equipment he used and what we've seen in 2nd Swing Fittings in regards to the specific clubs and general setup of Rose's Winning WITB. 00:00 Introduction 01:20 The Turn 12:50 Tour Equipment Fitting Insights 33:45 Mizuno's Newest Irons 41:40 Conclusion The 2nd Swing Thoughts podcast, presented by 2nd Swing Golf, covers anything and everything in golf equipment and club fitting. The 2nd Swing Thoughts will feature experts in the golf industry sharing insights and latest trends in golf clubs and club fittings. 2nd Swing Thoughts will also cover the latest in professional golf. LISTEN ON SPOTIFY: https://open.spotify.com/show/2bJFzfhoUmpHZF6fyFsjmX LISTEN ON AMAZON: https://music.amazon.com/podcasts/f5e3b825-bae2-40d0-9ec4-722e96b99de6/2nd-swing-thoughts LISTEN ON APPLE: https://podcasts.apple.com/us/podcast/2nd-swing-thoughts/id1683899359 Schedule an award-winning 2nd Swing fitting: https://www.2ndswing.com/golf-club-fittings SUBSCRIBE to the 2nd Swing YouTube channel today for more in-depth golf equipment reviews and club fitting insights. FOLLOW 2ND SWING GOLF ON SOCIAL MEDIA: Facebook: https://www.facebook.com/2ndSwingGolf X: https://X.com/2ndSwingGolf Instagram: https://www.instagram.com/2ndswinggolf/ TikTok: https://www.tiktok.com/@2ndswinggolf
Martijn was onder valse voorwendselen naar de baan gelokt en liep met Paul en (een deel van) hun team op Amelisweerd. Op de drivingrange sta je tegenwoordig ook niet meer veilig blijkbaar. Peter heeft nog getraind en Rogier heeft ongelukkig thuis gezeten.Martijn heeft 19eholepodcast ProV1's laten maken. Als je ze op de baan vindt graag retourneren aan ons ;). Je kan ze ook winnen bij ons Jaarspel.Op Torrey Pines werd het Farmers Insurance gesproken. Brooks haalde net het week en was elke slag in beeld, waarom? Schauffele miste voor het eerst in bijna 1400 dagen de cut. Joel Dahmen haalde het tot de laatste groep, maar zijn enige kans om te winnen was als Rose zich zou verslapen of van een klif af zou vallen. Rose was ongenaakbaar, het leek wel Scottie Scheffler die een masker had opgezet. Met de win stijgt Rose naar #3 op de wereldranking.Dankzij Joost kijken we nog naar Bahrein. Garcia deed het goed met zijn nieuwe ijzers en Reed deed weer mee en haalde dankzij een goede slotronde nog de playoff, waar hij op de eerste hole afviel. Hill en Schott speelde vervolgens de 18e hole nog een keer en door geklooi van Hill won Freddy Schott zijn eerste DP World Tour wedstrijd.In de korte ronde: Titleist GT, Hotelplanner Tour, de LPGA Tour, LIV nieuws, Royal Liverpool, wedstrijden voor 'ons' amateurs en ons Jaarspel.Van ons Jaarspel heb je slechts het eerste toernooi gemist en bijna niemand heeft punten gehaald, nog 25 wedstrijden te gaan en genoeg punten te verdienen. Doe mee, schrijf je in! https://forms.gle/yKuBWTtFKmxWgofZARaad de Speler, een battle die zich afspeelde op Vaderdag.0:00 - 10:54 Eigen golf10:54 - 40:58 Professioneel golf40:58 - 59:02 Korte Ronde59:02 - 59:42 Raad de Speler
Welcome to The Sweet Spot, proudly sponsored by SBK.We bring you the latest golf betting tips and insights ahead of the return of LIV Riyadh, the Qatar Masters & Phoenix Open, as Warren Ashurst is joined by Steve Palmer to preview the latest golfing action this week.The lads also take a look back at last weeks tournaments, the Bahrain Championship & the Farmers Insurance where there was drama everywhere, including a 3 way playoff.Steve shares his expert predictions for all 3 tournaments, highlighting several eye-catching double-figure prices, while also breaking down the chances of the market leaders and key contenders throughout the show.
Welcome back to the Sorry to Interrupt podcast! Tom and Sean are back for another edition of PGA Weekly as they start by recapping Scottie Scheffler's first win of the season in his first start and continue to put his incredible run into perspective before ripping through the rest of the notables on the leaderboard from the AMEX. Next, the guys discuss Patrick Reed departing from LIV and beginning his process to return to the PGA Tour as well as the direction each tour seem to be taking. Finally, they make their picks for the Farmers Insurance this weekend at Torrey Pines and talk about Brooks Koepka's first event back on tour. Everyone enjoy the pod!
Three San Diego City Councilmembers are looking to suspend the paid parking program for people living in San Diego. A woman accused of killing a six-year-old in a hit-and-run crash in Pacific Beach pleaded not guilty. The Farmers Insurance Open tees off on Thursday at Torrey Pines Golf Course.
Sal, Dabbundo, and House discuss the most recent news around the NFL, take another look at the line movement for the Super Bowl, and give out their best bets for the Australian Open, the Farmers Insurance tournament, and the NBA. -Hump day headlines (2:35)-Super Bowl (14:55)-NBA today (24:30)-Australian Open (39:57)-Farmers Insurance (46:10)-Best bets (51:23) Hosts: Cousin Sal, Anthony Dabbundo, Joe HouseProducers: Michael Szokoli, Stefan Anderson, Cliff Augustin Follow Us On Instagram: https://www.instagram.com/ringergambling/Subscribe on YouTube: https://www.youtube.com/@ringergambling The Ringer is committed to responsible gaming. Please visit www.rg-help.com to learn more about the resources and helplines available. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Welcome to The Sweet Spot, proudly sponsored by SBK.We bring you the latest golf betting tips and insights ahead of the Bahrain Championship & Farmers Insurance Open, as Dave Clark is joined by Steve Palmer to preview the latest golfing action this week.The lads also take a look back at last weeks tournaments, where two Americans in Patrick Reed and Scottie Scheffler got their hands on the respective trophies. Steve shares his expert predictions for both tournaments, highlighting several eye-catching double-figure prices, while also breaking down the chances of the market leaders and key contenders throughout the show.
Insurance Dudes: Helping Insurance Agency Owners Gain Business Leverage
In this episode, we are honored to sit with Sheppard Bowen, co-founder of EVER.PARTY and a former Farmers Insurance agency owner to talk about what actually drives long-term success in the insurance business. From consistency and lead generation to retention, tracking, and team motivation, this conversation breaks down the real levers behind sustainable growth. This episode is a must-listen for agents and entrepreneurs who want clarity, structure, and real growth strategies that work in the real world.Join the elite ranks of P&C agents. Sign up for Agent Elite today and get exclusive resources to grow your agency!
There’s nothing like losing another PGA Tour tournament sponsor to motivate the long-time men’s golf league to invite a few LIV golfers back this season. The year 2022 saw PGA star Brooks Koepka among several big name PGA Tour players who accepted a reported $100 million signing bonus to join start-up LIV Golf. He has won five times during his four seasons on the new golf tour and earned millions more in the process. Brooks Koepka told the media in late December that he and LIV Golf had reached an agreement to release him from playing obligations during 2026. He wanted to “prioritize the needs of his family and stay closer to home”. Koepka’s contract with LIV Golf was set to expire at the end of 2026. The rationale given sounded quite noble. Koepka’s wife suffered a miscarriage in October during the fourth month of her second pregnancy. The couple already had a two-year old son at home. The LIV Golf tour plays ten of its 14 tournaments this year outside of the United States. Brooks Koepka would have been away from his young family quite a bit in 2026. Yes, this SOUNDED very noble – until Monday Yesterday, the PGA Tour announced an agreement allowing Brooks Koepka to return to play on the PGA Tour later this month at the Farmers Invitational in San Diego. My lovely wife and I speculated that, perhaps, Mrs. Koepka may have been ready to boot her husband out of the house after his relatively short sabbatical. The PGA Tour’s announcement about the return of Brooks Koepka strangely coincides with recent news that Farmers Insurance is exiting as a 16-year title sponsor for the tour’s long-time event in San Diego. The high cost of sponsoring pro golf tournaments has been taking a toll Want to sponsor a PGA Tour event? The cost has been rapidly in recent years – even after the Tiger Woods era has effectively ended. Sponsorship costs have nearly doubled in the past decade. A multi-year sponsorship agreement (usually for four or more years) will cost a company up to $20-25 million annually for a traditional spring or summer PGA Tour stop. A $100 million investment in a men’s golf tournament sponsorship must pass muster with corporate board overseers who will expect to see results to justify the exceptional costs. Don’t expect to see “The SwampSwamiSports.com Open” anytime soon! The PGA Tour has not delivered enough positive results to a growing number of former tournament sponsors Average television viewership for weekly PGA Tour events still brings nearly three million viewers – primarily on CBS. The network’s advertisers buy TV spots to woo professional golf’s wealthy male audience. High-dollar vehicles, investment firms and insurance companies dominate ads frequently seen on golf telecasts. However, the 64-year old average age for pro golf’s television viewers is the oldest demographic in all of professional sports. Compare that with NASCAR (58), baseball (57), NFL (50) and the NBA (42). Ironically, younger viewers are much more likely to part with discretionary income than their graybeard dads with fatter wallets. Watch any NFL game and notice the types of products being pitched to its viewers. Growing families purchase houses, furniture, automobiles, fast food, beverages, and recurring household goods. That’s one reason why PGA Tour weekly telecasts seem to be waving their proverbial broadcast booth pom-poms for younger stars such as 36-year old Rory McIlroy, 29-year old Scottie Scheffler, and 32-year old Justin Thomas. The men’s pro golf tour is desperate to find “the next Tiger Woods”. El Tigre has been sidelined in recent years with injuries and recently turned 50. He cannot prop-up the PGA Tour forever. The rising price tag to host a PGA Tour stop may be indicative of fewer events in the future San Diego’s long-time PGA Tour stop has been sponsored by Farmers Insurance for the past 16 years. A press release by Farmers Insurance announced the end of the sponsorship recently stating, “The tournament has generated millions of dollars for charity and delighted golf fans in San Diego and beyond”. Perhaps a more honest comment might have been, “But we haven’t received a significant enough return on our investment after spending $20 million to prop-up this rather expensive event annually”. It’s not like Farmers Insurance is giving up on golf as an advertising vehicle. The company recently posted a news release that Farmers has become a title sponsor for this winter’s second-year of TGL (Tomorrow’s Golf League). TGL is a weekly televised indoor golf contest aired on ESPN. A TGL spokesperson said, “Farmers Insurance recognizes the engagement that prime time team golf delivers with a wide spectrum of sports fans, especially younger fans.” Traditional PGA tournament sponsors expect to see positive results The loss of major male golf stars like Brooks Koepka, Bryson DeChambeau, Jon Rahm, Cam Smith and others to LIV Golf a few years ago really hurt the PGA Tour. Every tournament sponsor wants their event to feature a top field of golfers which excites local fans to come out and see. The title sponsor is “sold” with the expectation that a significant national television audience will be watching from home. That sponsor wants to see thousands of happy golf fans attending their event in person, too. This one-week golf tournament blitz is intended to capture the maximum positive name recognition today and some long-lasting goodwill associated with the company’s financial investment. This spring’s Colonial golf event (currently known as the Charles Schwab Invitational) in Fort Worth wants patrons to plunk down $85 for a one-day pass in late May. North Texas golf fans want to see top golfers and popular regional favorites such as former University of Texas stars Jordan Spieth and Scottie Scheffler in this year’s field. However, the PGA Tour does not require a golfer to play in any particular weekly event (yet), so the field in Fort Worth is still rather uncertain. The upper echelon of PGA Tour golfers often decide to enter a particular event if played in a favorite geographic region or on a golf course which suits their game or which features significant prize money up for grabs. The title sponsor of any particular PGA Tour event bears a significant financial risk if not enough of the top golfers elect not to play in their tournament. Fewer top stars at some events mean lower television ratings and a negative impact on tournament revenues. Have the costs exceeded with the desired benefits for some PGA tournament sponsors? Farmers Insurance is not the first major corporation to end a sponsorship of a PGA Tour event in recent years. Wells Fargo walked away from its tournament in Charlotte, North Carolina last year. The year 2024 saw Honda Motor Company end its long-time association with a tournament in southeast Florida. Shriners Children’s Hospital walked away from its PGA event in 2023. The PGA Tour’s competition with LIV Golf caused weekly money to balloon to nearly $8 million per tournament in recent years. These increased payouts to players has been passed along in the form of higher corporate sponsorship costs. Some companies believe that the current costs outweigh the perceived benefits. The market is working. A $3 billion life preserver was received by the PGA Tour just in time for the 2024 season A unique partnership with private equity investor Strategic Sports Group provided the PGA Tour a massive cash infusion in January, 2024. This $3 billion investment was intended to halt the migration of top golfers to LIV Golf and provide a long-term financial backstop against potential operational losses on the PGA Tour. Half of the new money ($1.5 billion) was set aside to pay for a new long-term incentive bonus plan to be paid to PGA Tour golfers. The players must remain on the tour for several years in order to collect their full bonus share. This would (theoretically) cause players to think twice about jumping to LIV Golf or any other golf tour. Will the three other major LIV Golf stars take the bait and return to the PGA Tour? Monday’s announcement by the PGA Tour to allow Brooks Koepka’s amnesty came along with a rather restrictive short-term offer to three other prominent (and young) LIV Golf stars. The PGA’s “Returning Member Program” would allow LIV golfers Bryson DeChambeau, Jon Rahm, and Cam Smith a chance to return to the PGA Tour this season if they should agree to accept the terms by February 2. Brooks Koepka (and the other three LIV golfers) will not be eligible for any FedEx bonus pool money in 2026. The golfer must play in 15 PGA Tour events in 2026. Koepka (and any other LIV golfers) will be excluded from the new PGA Tour bonus pool for the next five years. That might result in a potential future loss of up to $50 million per player. Brooks Koepka also agreed to donate $5 million to charity as part of his “deal”. Expect the other three golfers to be required to pay at least that amount to charity. LIV Golf’s youthful trio of DeChambeau, Rahm, and Smith still remain under contract with their employer to play this season. They would have to quickly negotiate a buy-out for their LIV Golf contracts and then be fleeced again by the PGA Tour’s punitive terms and conditions. I don’t expect the other three golfers to take the bait. Brooks Koepka had his own personal reasons to exit LIV Golf. The others? Not so much – at least right now. Does this signal the end for LIV Golf? The Saudi Public Investment Fund is worth more than $1 trillion. That Saudi PIF doesn’t seem concerned that LIV Golf has become a multi-billion dollar money loser. The loss of a few percentage points from this massive pile of cash is balanced by the Saudis’ perceived prestige as the owner of a worldwide golf tour. I believe that the loss of Brooks Koepka represents a relatively small hit for LIV Golf. The five-time major champion was never very personable with fans and the media. He doesn’t move the “fan favorite” needle as much as Bryson DeChambeau, Spain’s Jon Rahm, or even Australian Cam Smith. If DeChambeau, Rahm, and Smith follow suit and join Koepka to accept the PGA’s short-term “Come home” offer by February 2, worldwide interest in LIV Golf will plummet. The 2026 LIV Golf schedule has only 14 golf tournaments. Ten will be played overseas with only four LIV Golf events to be played in the US this year. One of the US tournaments will be played in New Orleans at Bayou Oaks in City Park from June 25-28. Whose bad idea was that to schedule a golf tournament at that time of year in the Crescent City? Those of us who have lived in New Orleans will confirm the oppressive late June heat and humidity in the city. Lake Pontchartrain, the Mississippi River, and the Gulf combine to create one of America’s hottest summer locations. It will punish the golfers far more than the layout at the renovated City Park golf course. Conclusion The PGA Tour now desperately wants their wealthy competitor (LIV Golf) to surrender soon. LIV Golf is feeling no pressure to fold anytime soon. The PGA Tour, though, has new private financial backers who may be quietly demanding executives to show improved profitability after the group’s $3 billion investment into the long-time men’s professional golf league. Purses for men’s pro golf may have peaked due to competition from LIV Golf. The average PGA Tour golfer earned more than $2.2 million in 2025. They’ll somehow survive. This is getting very interesting. Stay tuned! The post PGA Tour attempts to turn the screws on LIV Golf appeared first on SwampSwamiSports.com.
Joost werd 40, de Gele Peters waren niet aan te slepen (schijnt). Golf was onmogelijk door de weersomstandigheden, ook de range was dicht. Heren 2 ging wel 'bonden' in de stad. Hun trainingskamp is uitgestippeld. Martijn en Peter missen het golf wel. Rogier kijkt liever (slechte) films. Martijn, Rogier en Paul hebben ook een idee voor een trainingskamp.Het enige pro golf was deze week LIV promotions, waar de top 3 een 'golden ticket' (feitelijk coin) kon verdienen om komend seizoen als wildcard het hele seizoen te spelen. Het was een spannend event, waar Richard T. Lee duidelijk de beste was. De Zweed Bjorn Hellgreen verraste met een 2e plek en het verhaal van de week was Anthony Kim die na degradatie afgelopen seizoen gelijk weer terug is op LIV.Alle qualifyers en nieuwe signings zijn nu bekend evenals de transfers tussen de teams.Brooks gaat via een return path terug richting PGA tourIn de korte ronde: Farmers Insurance op Torrey Pines, regelwijziging op de Tour, is het al tijd voor rangefinders? Verder ons enthousiasme over (W)TGL, bucketlist invite, irritante situaties en ons Jaarspel 2026 komt eraan. Raad de Speler/Commentator tot slot.0:00 - 12:41 Eigen golf12:41 - 38:42 Professioneel golf38:42 - 1:13:31 Korte Ronde1:13:31 - 1:14:04 Raad de Speler
(Lander, WY) – The KOVE 1330 AM / 107.7 FM Today in the 10 interview series Coffee Time continued today with host Vince Tropea, who recently spoke with Meghan Manning from the Lander Chamber and Paul Guschewsky from Chase Property Management. The Chamber and Chase Property Management have teamed up for a multi-business Business After Hours, taking place this Thursday, December 18, from 5:30 to 7. The Business After Hours will feature a poker run for each business at the 535 E Main Street building (and a couple of neighboring buildings), with prizes for the best hand at the end of the night. Businesses include: Sagewest, Farmers Insurance, Connect Speech Therapy, Elevate Rehab, Summit Orthopedics and Spine Institute, and Western Wyoming Medical. As always, Business After Hours is free, and refreshments will be served. Check out the full Coffee Time interview with Meghan and Paul below for all of the details! Be sure to tune in to Today in the 10 and Coffee Time interviews every morning from 7:00 to 9:00 AM on KOVE 1330 AM / 107.7 FM, or stream it live right here.
California's Insurance and Real Estate Market Update: Predictions and Practical InsightsIn this episode, we dive into recent changes in the insurance industry, particularly how more insurance plans are becoming available in California's high-risk zones, albeit at higher costs. We also discuss predictions for mortgage rates and real estate trends through 2026, including expected increases in property values and rents due to undersupply. The conversation covers the impact of professional wages on market affordability and emphasizes the importance of higher education. We also touch on climate migration, policy changes within the National Association of Realtors, and tips for navigating the current housing market. Finally, we highlight specific properties and opportunities in the Bay Area, providing insights for both buyers and sellers.Farmers Insurance Eliminates Homeowners Policy Cap in California2026 Predictions: Welcome to The Great Housing ResetPROBATE AND ESTATE SALES REO of the Week Apple Home of the Week Mountain View Home of the Week FREE HOME BUYER CHECKLIST HERE https://abitanogroup.com/HomebuyerchecklistHome Inspection CHECKLIST HERE https://abitanogroup.com/homeinspectionchecklist 00:00 Introduction and Current Insurance Landscape00:44 California Fair Plan and High-Risk Zones01:35 Impact on Homeowners and Market Predictions02:04 Mortgage Rates and Economic Factors02:50 Housing Market Trends and Predictions05:33 Affordability and Policy Implications08:39 Real Estate Market Activity and Listings12:06 Seasonal Market Slowdown13:57 Conclusion and Final Thoughts
A CMO Confidential Interview with Mike Walrath, Chairman and CEO of Yext, Inc., formerly CEO of Right Media, and SVP at Yahoo! Mike discusses what he believes is the collapse of the marketing funnel, the need to understand how AI consumes data while judgement stays with consumers, and how an "influence marketing" mindset is emerging. Key topics include: why CMOs will need to be both great brand strategists as well as scientists, the need to constantly distribute information and "tend it like a garden," and why Reddit is great for training AI, but not as important in building brand influence. Tune in to hear a story about why you shouldn't let ChatGPT talk in an unsupervised forum and why Land Rover should send me a polo shirt. This week, Mike Linton sits down with Mike Walrath, Chairman & CEO of @yext (and founder of WGI Group), to unpack why the classic awareness–consideration–conversion funnel is collapsing—and what CMOs must do next. From zero-click discovery and AI agents “front-ending” consumers to why structured first-party data now beats pretty websites, Walrath maps the new rules for brand, distribution, and measurement in an AI-led marketplace.We cover: how consideration gets outsourced to AI, why marketers will “market to agents” (without controlling the ad copy), the coming arms race in citations and data distribution, and what organizational fixes boards and CMOs should make now. If you own brand, growth, or P&L accountability, this is a playbook for the next chapter.**Sponsor — @typefaceai Typeface helps the world's biggest brands move from brief to fully personalized campaigns in hours, not months. With its agentic AI marketing platform, one idea scales into thousands of on-brand variations across ads, email, and video—integrated with your MarTech stack and secured for the enterprise. See how brands like ASICS and Microsoft are transforming marketing: typeface.ai/cmo.Highlights* Why “zero-click” compresses awareness and consideration inside AI experiences—and how to win the AI bake-off.* The end of marketer-controlled ad copy; influence shifts to data quality, recency, and distribution.* Memory and context change everything: agents know the consumer—and your brand—better than you think.* Brand matters more, not less; without brand salience you won't make the answer set.* From content to data: make every spec, price, menu, inventory, policy, and promo machine-readable and syndicated.* Citations, not vibes: first-party sites and listings dominate AI references; keep them fresh and authoritative.* Org design: hire the data athletes, upgrade infrastructure, and instrument real conversion milestones (tests, visits, units).New episodes every Tuesday on YouTube, Apple, and Spotify. If you find this useful, please like, subscribe, and share with your team.**Guests**Mike Walrath — Chairman & CEO, Yext; Founder, WGI Group.Host: Mike Linton — former CMO of Best Buy, eBay, Farmers Insurance; former CRO, Ancestry.CMO Confidential,marketing,CMO,chief marketing officer,AI marketing,agentic AI,marketing funnel,zero click,search,SEO,GenAI,LLM,brand strategy,performance marketing,Yext,Mike Walrath,Mike Linton,customer journey,personalization,content at scale,structured data,citations,data strategy,MarTech,go to market,GTM,board strategy,enterprise marketing,retail,automotive marketing,restaurants,media,advertising,Typeface sponsor,Typeface AI,typeface.ai/cmoSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
A CMO Confidential Interview with Jim Lecinski, Clinical Professor of Marketing at the Kellogg School of Management, author, and former Google VP. Jim discusses why he believes marketers are often overly focused on using AI for productivity improvements versus business growth, the gaps between marketers and the C-Suite highlighted by recent Gartner research, and the difference between "big frontier models" and "shiny objects." Key topics include: why you should avoid "gray market AI", how to manage the 5 AI risks (privacy, accuracy, regulatory, personnel, and reputation), and the false precision that accompanies a focus on intermediate measures like Click Through Rate (CTR). Tune in to hear why he's not a fan of Cannes and how AI helped figure out a wedding invitation calling for "casual to semi-formal beach attire."What should CMOs actually do with AI right now—and how do you avoid chasing shiny objects? Mike Linton sits down with Jim Lecinski, Professor of Marketing at Northwestern's Kellogg School (and author of The AI Marketing Canvas and Winning the Zero Moment of Truth) to unpack the AI application layer: the good, the bad, and the ugly. Jim explains why CEOs-CFOs obsess over growth (not merely efficiency), how to reframe marketing dashboards around business outcomes, and his simple two-by-two for AI use cases (internal productivity vs. external value creation). We cover privacy, legal/regulatory, personnel, and reputational risks—and how to mitigate them—plus a pragmatic roadmap: center on a leading frontier model and layer vetted apps instead of stitching together fragile point solutions. Jim also shares candid takes on Cannes vs. Effies and ends with a challenge: personally build something with AI before year-end.You'll learn:* Growth over cost-cutting: aligning with CEO-CFO priorities and measuring ends, not means* The AI use-case 2×2: internal productivity vs. external, customer-facing value creation* Practical examples (e.g., apparel personalization) that lift CSAT, CLV, and revenue* The 5 risk buckets (privacy, accuracy, regulatory-IP, personnel, reputation) and guardrails* How to choose core models (GPT, Gemini, Claude) and avoid “tool soup”* Why awards that honor outcomes beat awards that celebrate activityGuest: Jim Lecinski — Professor of Marketing, Northwestern Kellogg; former VP Customer Solutions (Americas) at Google; author of The AI Marketing Canvas (2nd ed.) & Winning the Zero Moment of Truth.Host: Mike Linton — former CMO of Best Buy, eBay, Farmers Insurance; CRO of Ancestry.com.Sponsor: Better marketing is built on Quad. See how better gets done at (https://www.quad.com/resources/research-and-tools/return-of-touch-consumer-engagement-has-an-omnichannel-revival?utm_source=cmoconfidential&utm_medium=paid&utm_campaign=001_brand&utm_id=podcastnl1031&utm_content=a-paidemail&utm_vp=)If you're enjoying the show, please like, subscribe, and share with your leadership team. New episodes every Tuesday; companion newsletter on Fridays.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode, I sat down with someone who's built a business that's less about policies and more about people, Ed Fogelbach.Ed is a Farmers Insurance agent based in Eureka, Missouri, but what he's really known for is building trust, relationships, and community. While most people think of insurance as something you only deal with when something goes wrong, Ed takes a proactive and deeply personal approach to helping people protect what matters most.We dive into how he's grown his agency, built a reputation as someone who shows up for his clients, and created real value beyond just writing policies. Ed shares how he educates customers, earns referrals, and stays top of mind in an industry that's often seen as transactional.This episode is a great look into how relationship-based business still wins, especially in a space like insurance. If you're in a local service-based business, or just looking to grow by showing up with integrity and consistency, Ed's story is one you'll want to hear.About Ed FogelbachEd Fogelbach is your local Farmers Insurance agent based in Eureka, Missouri. He helps customers understand their insurance coverage options in a straightforward, personalized way, making it easier to protect what matters most.With experience across auto, home, renters, and business insurance, Ed's goal is to help clients feel confident in their coverage. He's built his agency by focusing on education, service, and long-term relationships, making insurance feel approachable and aligned with each client's needs.
CMO Confidential — “What Your CFO Wants to Tell You (But Won't)” with CNA CFO Scott LindquistWhat does a great CFO really think about marketing? Mike Linton sits down with Scott Lindquist—CFO of CNA Financial and former long-time CFO of Farmers—to decode the finance side of brand building, performance spend, and the politics of the boardroom. They cover how CMOs should onboard a new CFO, why “marketing math” wins over skeptics, mistakes to avoid in board presentations, and how insurers used bold brand bets to become category killers.What you'll learn • The four archetypes of CFOs—and how to work with each • Why CFOs who are “joined at the hip” with the CEO think differently about growth • How to explain cost of capital and present value like a marketer (and win budget) • The insurance playbook: brand investment, DTC distribution, and lifetime value • Why every large marketing org needs a Marketing CFO (and how to set it up) • Boardroom pitfalls: jargon, 100-slide decks for 20 minutes, and “draining the slide” • Practical tips for building trust: bring the data, surface bad news early, and speak in outcomesGuestScott Lindquist — Chief Financial Officer, CNA Financial. Former CFO, Farmers Insurance. Started at PwC and has led finance through growth, turnarounds, and public-company scrutiny.HostMike Linton — Former CMO of Best Buy, eBay, and Farmers; former CRO of Ancestry. Host of CMO Confidential, the #1 CMO show on YouTube.Who should watchCMOs, CEOs, CFOs, board members, founders, and marketing leaders who need tighter finance alignment and clearer ROI storytelling.Brought to you by TypefaceLegacy marketing tools weren't built for AI. Typeface is the first multimodal, agentic AI marketing platform that turns one idea into thousands of on-brand assets—across ads, email, and video—while integrating with your MarTech stack and meeting enterprise-grade security needs. See how brands like ASICS and Microsoft accelerate content at scale: typeface.ai/cmo.—If you're enjoying the show, please like, comment, and subscribe. New episodes every Tuesday; companion newsletter with the top insights every Friday.#CMOConfidential #CFO #MarketingROI #BrandBuilding #B2BMarketingCMO Confidential, Mike Linton, Scott Lindquist, CNA Financial, Farmers Insurance, CFO, CMO, marketing CFO, finance and marketing alignment, cost of capital, present value, marketing math, LTV, lifetime value, CAC, board presentations, brand valuation, insurance marketing, DTC insurance, Geico, Progressive, performance marketing, media spend, marketing ROI, budgeting, enterprise marketing, MarTech, agentic AI, Typeface AI, ASICS, Microsoft, PwC, executive leadership, C-suite, category strategy, growth strategy, B2B marketing, B2C marketing, onboarding a CFO, sponsorships, vendor management, marketing governance, data-driven marketing, brand building, boardroom communication, enterprise security, AI marketing platformSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The insurance world feels a bit like the Wild West right now—rates are climbing, coverage is shrinking, and many homeowners are left wondering what's going on. In this episode, we're joined by special guest Courtney McManis with Farmers Insurance, who gives us a timely update on what's happening in the insurance industry and why.Courtney breaks down the key changes, from skyrocketing premiums to limited coverage options, and shares practical tips on how to shop for insurance, compare rates, and know what questions to ask before making changes. Whether you're renewing your policy, switching carriers, or buying a new home, this conversation will help you make smarter, more informed decisions to protect your biggest investment.If you have questions for Courtney or want to get a quote, please visit her website: https://www.lantanainsurance.com/Send us a textEnjoyed this episode? Share it with friends and family or leave us a review! Have questions or stories to share? Send them our way, and they might be featured in a future episode! Stay Connected:- Follow us on Instagram and Facebook for more updates and visuals.- Visit our website at NestologyPodcast.com for additional resources and episode archives.- Email us at NestologyPodcast@gmail.com with your questions and stories!
Organizations today face escalating cyber risks spanning state-sponsored attacks, supply chain compromises, and malicious apps. ShinyHunters' breaches of Salesforce platforms (impacting Google and Farmers Insurance) show how social engineering—like voice phishing—can exploit trusted vendors. Meanwhile, Russian actors (FSB-linked “Static Tundra”) continue to leverage old flaws, such as a seven-year-old Cisco Smart Install bug, to infiltrate U.S. infrastructure. Malicious apps on Google Play (e.g., Joker, Anatsa) reached millions of downloads before removal, proving attackers' success in disguising malware. New technologies bring fresh vectors: Perplexity's Comet browser allowed prompt injection–driven account hijacking, while malicious RDP scanning campaigns exploit timing to maximize credential theft.Responses vary between safeguarding and asserting control. The FTC warns U.S. firms against weakening encryption or enabling censorship under foreign pressure, citing legal liability. By contrast, Russia mandates state-backed apps like MAX Messenger and RuStore, raising surveillance concerns. Microsoft, facing leaks from its bug-sharing program, restricted exploit code access to higher-risk countries. Open-source projects like LibreOffice gain traction as sovereignty tools—privacy-first, telemetry-free, and free of vendor lock-in.AI-powered wearables such as Halo X smart glasses blur lines between utility and surveillance. Their ability to “always listen” and transcribe conversations augments human memory but erodes expectations of privacy. The founders' history with facial recognition raises additional misuse concerns. As AI integrates directly into conversation and daily life, the risks of pervasive recording, ownership disputes, and surveillance intensify.Platforms like Bluesky are strained by conflicting global regulations. Mississippi's HB 1126 requires universal age verification, fines for violations, and parental consent for minors. Lacking resources for such infrastructure, Bluesky withdrew service from the state. This illustrates the tension between regulatory compliance, resource limits, and preserving open user access.AI adoption is now a competitive imperative. Coinbase pushes aggressive integration, requiring engineers to embrace tools like GitHub Copilot or face dismissal. With one-third of its code already AI-generated, Coinbase aims for 50% by quarter's end, supported by “AI Speed Runs” for knowledge-sharing. Yet, rapid adoption risks employee dissatisfaction and AI-generated security flaws, underscoring the need for strict controls alongside innovation.Breaches at Farmers Insurance (1.1M customers exposed) and Google via Salesforce illustrate the scale of third-party risk. Attackers exploit trusted platforms and human error, compromising data across multiple organizations at once. This shows security depends not only on internal defenses but on continuous vendor vetting and monitoring.Governments often demand access that undermines encryption, privacy, and transparency. The FTC warns that backdoors or secret concessions—such as the UK's (later retracted) request for Apple to weaken iCloud—violate user trust and U.S. law. Meanwhile, Russia's mandatory domestic apps exemplify sovereignty used for surveillance. Companies face a global tug-of-war between privacy, compliance, and open internet principles.Exploited legacy flaws prove that vulnerabilities never expire. Cisco's years-old Smart Install bug, still unpatched in many systems, allows surveillance of critical U.S. sectors. Persistent RDP scanning further highlights attackers' patience and scale. The lesson is clear: proactive patching, continuous updates, and rigorous audits are essential. Cybersecurity demands ongoing vigilance against both emerging and legacy threats.
A CMO Confidential Interview with Kim Whitler, professor at the University of Virginia Darden School of Business, board member, and former GM and CMO. Kim shares insights from more than a decade of research with over 500 CMO's including how 50+% of roles are misaligned, the huge gap between CEO's and CMO's, the fact that misalignment results in weaker financials, and her belief that better position matching would "prevent" the "cure" of firing the CMO. Key discussion topics include: why the CMO position has the most variance in the C-suite; the importance of matching responsibility, experience and status; and why she thinks search firms can do a better job. Tune in to hear marketing analogies to the New England Patriots line-up and James Bond movie casting.Colonel Mustard, in the Study…with the Job Spec? Why Poor Role Design Shortens CMO Lifespans | CMO ConfidentialWelcome back to CMO Confidential, the podcast that takes you inside the drama, decisions, and politics that go with being the head of marketing. Hosted by 5x CMO Mike Linton (Best Buy, eBay, Farmers Insurance, Ancestry.com).This week, Mike welcomes back Dr. Kim Whitler, Professor of Marketing at the University of Virginia's Darden School of Business, former CMO, board director, and one of the foremost researchers on the CMO role. Kim has spent 14+ years analyzing 500+ interviews and hundreds of job specs to uncover why nearly 54% of CMO roles are misaligned—and what that means for tenure, effectiveness, and marketing's reputation in the C-Suite.From her groundbreaking research (published in HBR, Sloan Management Review, and the Journal of the Academy of Marketing Science) to real-world board and executive experience, Kim breaks down:* Why job specs often set CMOs up to fail* The massive perception gap between CEOs (who think roles are well-designed) and CMOs (who don't)* How status, responsibility, and experience combine to drive—or derail—firm outcomes* The practical questions every CMO candidate should ask before taking a job* Why “throw away the job spec and write your own” might be the smartest advice you'll hear
If Salesforce flutters its wings in San Francisco... How is this still tricking people? From tagging to bagging Huge thanks to our sponsor, Prophet Security Security teams are drowning in alerts - many companies generate upwards of 1000 or more alerts a day, and nearly half go ignored. That's where Prophet Security comes in. Their AI SOC platform automatically triages and investigates alerts, so your team can focus on real threats instead of busywork. Faster response, less burnout, and lower risk to your business. Learn more atprophetsecurity.ai.
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While everyone obsesses over AI security, the old-school cyber threats are piling up. In this episode of the Security Squawk Podcast, hosts Bryan Hornung and Randy Bryan break down four major incidents that prove ransomware, breaches, and network shutdowns aren't going anywhere. We cover: Nevada state offices crippled by a major security incident Farmers Insurance data breach affecting over 1 million people Data I/O ransomware attack shutting down systems Nissan's design studio breach claimed by the Qilin ransomware gang Plus, we connect the dots to show why ransomware attacks have surged nearly threefold in 2024 — and what businesses need to do to avoid being the next headline. Stay sharp, stay informed, and don't let the AI hype distract you from the real threats hitting businesses every day. ️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! https://streamyard.com/pal/d/65161790...
Farmers Insurance discloses a data breach affecting over a million people. Agentic AI tools fall for common scams. A new bill in Congress looks to revive letters of marque for the digital age. Cybercriminals target macOS users with the Shamos infostealer. New Android spyware masquerades as antivirus to target Russian business executives. CISA seeks public comments on SBOM updates. A major third party electronics manufacturer reports a ransomware attack. Salesforce patches multiple vulnerabilities in its Tableau products. Over 370,000 user Grok conversations were accidentally indexed by Google. Ben Yelin examines the UK's decision to drop digital backdoor requirements. WIRED gets duped by an AI author. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest Ben Yelin from University of Maryland Center for Cyber Health and Hazard Strategies joins to discuss the U.K. dropping ‘back door' demand for Apple user data. Read the article Ben discusses. If you enjoyed this conversation and want to hear more from Ben, check out our Caveat podcast here. Selected Reading Farmers Insurance Data Breach Impacts Over 1 Million People (SecurityWeek) "Scamlexity": When Agentic AI Browsers Get Scammed (Guardio) Bill would give hackers letters of marque against US enemies (The Register) Fake macOS help sites push Shamos infostealer via ClickFix technique (Help Net Security) New Android malware poses as antivirus from Russian intelligence agency (Bleeping Computer) CISA Requests Public Feedback on Updated SBOM Guidance (SecurityWeek) Electronics manufacturer Data I/O reports ransomware attack to SEC (The Record) Salesforce patches multiple flaws in Tableau Server, at least one critical (Beyond Machines) 370,000 Grok AI chats leaked after being indexed on Google (Cyber Daily) How WIRED Got Rolled by an AI Freelancer (WIRED) Audience Survey Complete our annual audience survey before August 31. Want to hear your company in the show? You too can reach the most influential leaders and operators in the industry. Here's our media kit. Contact us at cyberwire@n2k.com to request more info. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices
CMO Confidential Interview with Tom Goodwin, author, speaker, and former innovation head at Publicis, Zenith, and Havas. Tom discusses his belief that today's CMO's are overly focused on efficiency versus marketing principles and that the contemporary playbook has been created by tech companies focused on performance metrics. Key topics include: an unhealthy focus on the speed of measurement and short-term results; marketers having a "feeling of vulnerability" if they haven't heard of new tech; and the fact that many of the hyped direct-to-consumer brands like Casper and Ridge Wallets aren't actually doing that well. Tune in to hear the underestimated impact of "beauty" and a story about being locked out of a self-driving car.
In this episode of The Marketing Rapport, Tim Finnigan speaks with Iain Steeves, Senior Managing Director at Farmers Insurance, about the evolving landscape of insurance marketing. Iain discusses the challenges of customer acquisition in the digital age, emphasizing the need to balance profitability with data-driven growth strategies. He highlights the increasing importance of meeting customers where they are, particularly in the digital realm. Iain explains how data insights provide a competitive edge by enabling insurers to understand customer profiles and preferences early in the shopping process. This understanding allows carriers to target ideal consumers and personalize marketing efforts effectively. He also shares how Farmers Insurance has successfully leveraged data and technology to improve conversion rates and reduce acquisition costs. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
On the Insurance Coffee House podcast, host Nick Hoadley welcomes Dan Lewis, Head of Network at Brightway Insurance, one of the fastest-growing personal lines agency networks in the U.S.Dan shares his two-decade journey across financial services and exclusive agency leadership at Farmers Insurance, where he led strategic distribution across multiple U.S. territories. He explains why he made the leap to Brightway, driven by a belief in the future of the independent agency channel and a desire to empower entrepreneurs at scale.At Brightway, Dan is helping to reshape agency ownership by combining franchise support, centralized service, and proprietary technology to enable owners to grow faster than ever before. He highlights how Brightway offers five core pillars: a trusted brand, robust carrier access, full-service customer support, advanced tech through its Fusion platform, and a vibrant agent community.He also shares the company's focus on scaling through real estate and lender referral networks, and how Brightway's unique in-house recruiting and producer training programs help new franchisees build high-performing teams from day one.For insurance professionals ready to explore ownership or transition from captive to independent, Dan offers actionable advice on mindset, hiring, and how to assess your fit with Brightway's scalable, support-driven model.Connect with Dan Lewis on LinkedIn or visit Brightway Insurance to learn more.The Insurance Coffee House Podcast is brought to you by Insurance Search.We are a global Insurance Executive Search Consultancy, supporting Insurance and Insurtech businesses to attract and retain the very best insurance talent.Find out more about showcasing your employer brand as a guest on the Insurance Coffee House Podcast or sign up to our News and Insights.Or follow us on LinkedIn, Twitter or Instagram.Insurance Executive Search Consultants in USA, London and Bermuda.Copyright Insurance Search 2025 - All Rights Reserved.
A CMO Confidential Interview with Dr. Joel Shapiro, Managerial Economics & Decision Sciences Professor at the Kellogg School of Management at Northwestern, formerly Varicent Chief Analytics Officer. Joel discusses the difference between Data Science and Data Leadership, how many "little, better decisions" aggregate into something meaningful, and why everyone should remember that "data doesn't make decisions." Key topics include: understanding asymmetric risk, how intangibles scuttled a profitable data driven opportunity; why you should never say "because the model says so;" and the need to set error expectations to build trust. Tune in to hear about his research on planning for adversity in the NFL.
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C.A.S.A. Training with Hope HouseCASA (Court Appointed Special Advocates) Volunteers are community volunteers, just like you, who stand up and speak out to help children who have experienced abuse or neglect.Jackson County CASA recruits, trains, and supports these CASA Volunteers to advocate for the best interests of children who are in the Jackson County Family Court system until they have a safe and permanent home.Guests: Meg, Director of Clinical Services & Tracey, Adult TherapistAdvocating Justice: The Legal BattleWelcome to Illuminating Hope, a podcast of Hope House. In the series Advocating Justice: The Legal Battle, we dive into the legal battles that shape the fight for domestic violence survivors. In each episode, we bring you powerful conversations with the legal teams, court advocates, and changemakers working tirelessly to bring justice, protection, and hope to survivors of domestic violence.From the courtroom to policy changes, from survivor rights to legal strategies, we uncover the critical role the justice system plays in breaking cycles of abuse. Whether you're a survivor, advocate, or someone passionate about justice, this podcast series will empower and inform you."Justice isn't just about the law—it's about giving survivors a voice, protection, and a future.Hosts: MaryAnne Metheny, Ilene Shehan and Tina JohnsonIf you are in an emergency, call or text 9-1-1.For information about our services and how Hope House can help, call our 24-Hour Hotline at 816-461-HOPE (4673) or the National Domestic Violence Hotline 800-799-7233.hopehouse.net A special Thank You to our newest reoccurring donor Liz Crenshaw, Farmers Insurance! 816-461-8077
BreAnne Bryner, Sergeant Andrew Kingdon, and Chief Steve Kijanowski from the Kewanee Police Department joined Wake Up Tri-Counties to talk about fundraising efforts to buy ROTH ID Tags in bulk to give away with car seat checks. The Kewanee Police Department, in collaboration with Amber Patch-Troxell of Farmers Insurance, is thrilled to offer free ROTH ID Tags for children. These tags are crucial in emergencies, offering a Universal Emergency Contact Identification System. They transform into ID bracelets to aid first responders if a driver is incapacitated in a crash. Parents can obtain a tag by having their car seat checked by Certified Passenger Safety Technicians or by attending a free event at City Hall on April 27, 2025, from 12-4 PM. The ROTH ID Tags are a $20 value. Don't miss this opportunity to enhance your child's safety. Find out more about ROTH ID Tags here.
David Brown in not just a guy I know, but a longtime friend of 45+ years! He shares his upbringing, growing up Catholic… and the feeling something was missing as a young man! But in 1984, he gave his life to Jesus Christ! “Iron sharpens iron, So one man sharpens another.” Proverbs 27:17As David talks about in the podcast, knowing and accepting Jesus as your Savior, does not mean you never sin anymore… but it does mean you can humbly come to the throne of Grace and confess your sins and thank God for HIS forgiveness and incredible Mercy! He has experienced a lot of life, which includes playing basketball in high school, going into the Navy, getting married, having kids, golfing, operating a business and now… being the OG (grandparent)! Sounds pretty cool!
A CMO Confidential Interview with Richard Sanderson, the firm's Marketing, Sales and Communications leader shares his take on the "hot off the presses" study of the Fortune 500. Toplines include stable tenure with variations by industry, how the job and title are rapidly morphing away from the traditional role (only 40% of companies use the CMO title), and the fact that a full "one third" of companies do not have a CMO-like role. Richard shares his observations of marketplace dynamics which include: why more CMO's are moving on to bigger roles than ever before; why he still thinks it is "The Golden Age of Marketing;" the reason there's so few marketers on boards; and how many companies are facing a "cold start" problem with AI. Tune in to hear why "it's not the end of the world to suffer a career setback," and the difference between "Ostriches and Wolves."Dive into the fascinating evolution of the Chief Marketing Officer role with insights from the groundbreaking Spencer Stuart 2025 CMO Study. Host Mike Linton, former CMO of Best Buy, eBay, and Farmers Insurance, welcomes Richard Sanderson, leader of Spencer Stuart's Marketing, Communications, and Sales Practice, to discuss the future of marketing leadership. Key topics include the average CMO tenure, the rise of hybrid titles like Chief Growth Officer, diversity challenges, and the impact of AI on marketing careers and strategies.Tune in to hear exclusive findings on how the CMO role compares to other C-suite positions, why a third of Fortune 500 companies no longer have a CMO, and what it means for your career. Richard shares invaluable advice on leadership, career progression, and adapting to the rapidly changing marketing landscape. Whether you're a seasoned marketer, aspiring leader, or business enthusiast, this episode offers practical insights and actionable strategies to stay ahead.Subscribe to CMO Confidential for more expert perspectives and exclusive content on marketing, leadership, and business innovation. Don't miss this essential conversation for the future of marketing!#cmo #digitalmarketing #cmoroleevolution #executivemarketinginsights #chiefmarketingofficerCHAPTERS:00:00 - AI Powered Digital Experiences at Adobe Summit00:37 - CMO Confidential Insights01:19 - Introducing Richard Sanderson04:56 - CMO Study Results 202511:09 - CMO Tenure by Industry Differences12:14 - Companies Without a CMO17:15 - Eliminating the CMO Role21:05 - Rise of the Chief Growth Officer23:50 - Future of CMOs: Will They Go Extinct?25:25 - Marketers on Corporate Boards29:43 - AI Impact on Career Development32:53 - Unaddressed Topics in Marketing33:05 - The Diversity Paradox in Marketing34:31 - Importance of External Hires37:34 - Current Focus Areas for Marketers39:16 - Practical Advice and Funniest Story42:43 - Highlights from Adobe SummitSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
California's worsening wildfire crisis is pushing major insurance companies like Farmers and State Farm to the brink, with Farmers reporting nearly $1 billion in losses. This comes after California's insurance regulators blocked State Farm's attempt to raise rates by 22% to stay solvent. The state's strict policies and refusal to acknowledge risk realities have driven insurers away, leaving residents scrambling for coverage under the expensive and limited Fair Plan. Years of Democrat-led environmental mismanagement, including restrictions on wildfire mitigation, have worsened the crisis. With insurance carriers pulling out, homeowners face skyrocketing premiums or outright policy cancellations, further destabilizing the housing market. Now, state leaders are floating radical rebuilding measures, like self-certification of home construction, bypassing traditional inspections and permitting—raising concerns about safety, corruption, and future insurability. California's leadership continues to place ideology over practical governance, jeopardizing homeowners and businesses alike.
Which Sandwich shop is the best? The boys debate that and talk about Severance. Cart Fees are something argued about by the golf public and the guys discuss their point of view. The PGA Tour is back at Torrey Pines for the second time in less than a month, this time for a signature event. At the Farmers Insurance open in January, Harris English took home the trophy after a lot of withdraws from big names. Torrey Pines has hosted 2 PGA Tour events twice before, seeing Tiger Woods win both the Buick Invitational and U.S Open on site in 2008. LIV Golf moves to arguably it's rowdiest tournament in 2025 at Adelaide. With the "watering hole" being a lite version of the 16th at TPC Scottsdale there's sure to be some drama. Plus WTF Wednesday
A CMO Confidential Interview with Gabrielle Kessler, SVP Brand Experience at @wearesocial + Narrative, and experienced agency executive. Gabrielle discusses why experiential marketing should be part of an integrated plan versus a stand alone stunt, the value of delivering an emotional memory, and how experiential can reach "ad blind" customers. Key topics include: why marketers should start with objectives and targets versus a "tactic" they see in the marketplace; setting realistic expectations; and how experiential marketing can serve as an "amplifier." Tune in to learn about an"anamorphic" promotion and a story on Ryan Reynolds toilet seat covers at Comic-Con.For more information on @Adobe Summit visit https://summit.adobe.com/cmoconfidentialUnlock the secrets of experiential marketing in this episode of CMO Confidential! Join experienced host and five-time CMO, Mike Linden, as he sits down with Gabrielle Kessler, SVP of Brand Experience and Production at We Are Social and Narrative, to explore the strategies and insights every CMO needs to know. With a career spanning leadership roles at Best Buy, eBay, and Farmers Insurance, Mike guides this engaging conversation, offering unparalleled perspectives on marketing's most dynamic trends.Key topics include defining experiential marketing, its role in driving emotional connections with consumers, and how brands like Game of Thrones and Adidas have leveraged immersive experiences to amplify their reach. Gabrielle also shares practical tips on integrating experiential tactics into broader marketing strategies, avoiding common pitfalls, and using AI to personalize and elevate brand experiences. Whether you're a seasoned marketer or just starting, you'll gain actionable advice to drive engagement and build loyalty.Tune in to hear real-world examples, humorous anecdotes, and expert recommendations on making experiential marketing work for your brand. Don't miss out on this masterclass in innovative marketing strategies. Subscribe to CMO Confidential and stay ahead in the ever-evolving marketing landscape. For more exclusive insights and episodes, follow us on your favorite podcast platform.#influencermarketing #b2bmarketing #digitalmarketing #experientialmarketingagency #immersivebrandingCHAPTERS:00:00 - Intro01:17 - What is Experiential Marketing?07:15 - Experiential Marketing in the Marketing Mix09:58 - Measuring Impact of Experiential Marketing13:07 - Ideal Brands for Experiential Marketing16:01 - Successful Small Business Examples18:10 - Signs of Potential Failure in Experiential Marketing20:00 - Common Mistakes in Experiential Marketing23:16 - AI in Marketing27:04 - Final Questions30:55 - @Adobe Summit InsightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of the Finding Arizona Podcast, host Jose Acevedo talks with identical twins Stephanie and April Schaffroth, who each run their own Farmers Insurance agency. They share how they transitioned from different industries—April with a mortgage background and Stephanie with little insurance experience—to building successful businesses. The conversation explores insurance industry shifts, the impact of wildfires on rates, the power of community engagement, and why life insurance is essential. They also discuss how social media and networking have helped them grow.The Key Moments in This Episode Are:00:03:49 - Transition to Insurance 00:10:32 - Factors Affecting Insurance Rates 00:12:35 - State-specific Insurance Markets 00:13:23 - Advocating for Safety in Insurance 00:14:09 - Being a Resource for the Community 00:26:02 - The Power of Social Media in Professional Communication 00:35:44 - Individual and Team Goals for 2025 00:36:59 - Embracing New Challenges and Interests 00:40:11 - Importance of Planning and Will Writing 00:44:19 - Building Networks and Supporting Each OtherThe Resources Mentioned in This Episode Are:Visithttps://agents.farmers.com/az/phoenix/april-schaffroth/ andhttps://agents.farmers.com/az/phoenix/stephanie-schaffroth/ to learn more about Stephanie and April Schaffroth's insurance agency and the services they offer.Connect with Stephanie and April Schaffroth on social media platforms such as Facebook, Instagram, LinkedIn, TikTok, and YouTube to stay updated on their latest content and insurance-related tips.https://www.instagram.com/apriljoelle/https://www.instagram.com/sschaffroth26/Connect with the Finding Arizona Podcast:YouTube:Finding Arizona PodcastFacebook:facebook.com/findingarizonapodcastWebsite:findingarizonapodcast.comLinkedIn:linkedin.com/findingarizonapodcastTwitter:twitter.com/findingarizonaReady to start your own podcast?Found-House powered byThe Finding Arizona Podcast is your best find!SPONSORS:Earth Based Body: Get 20% off your first online purchase atearthbasedbody.com/discount/FINDINGARIZONA.Oura Ring: Enjoy $40 off your purchase using our link:ouraring.com.SeatGeek: Get a $20 discount on your tickets with code FINDINGARIZONA atseatgeek.com.
Today on Send It In, PJ welcomes Grant Paulsen to break down Washington vs. Philadelphia. Then PJ breaks down the Buffalo vs. Kansas City this weekend. Then PJ gives his full analysis of Farmers Insurance Bets and today's College Hoops action. Next, Matt Horner stops by for the 5-Star Plays of the day, and finally, PJ gives out his best bets for today and the weekend. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
Today on Send It In, PJ welcomes Grant Paulsen to break down Washington vs. Philadelphia. Then PJ breaks down the Buffalo vs. Kansas City this weekend. Then PJ gives his full analysis of Farmers Insurance Bets and today's College Hoops action. Next, Matt Horner stops by for the 5-Star Plays of the day, and finally, PJ gives out his best bets for today and the weekend. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
This week, we recap Sepp Straka's win at the American Express. Plus TGL goes 0 for 2, Rahm regret tour continues, Making The Cut: Uncomfortable Scenarios and picks for the Farmers Insurance. The post Episode 353 – One For The Balds appeared first on Drive The Green Golf.
In this episode of Inside Golf Podcast, Andy is joined by Steve Schirmer, co-host of the Hold the Green Podcast, for a special mega preview of the Farmers Insurance Open. Andy and Steve recap their thoughts on The American Express, the new-look Stadium Course with firmer greens, and their predictions for the action on Sunday. In the second half of the episode, they dive into Andy's love/hate relationship with Torrey Pines, what skills are most important, each of their models and composite rankings, and of course, their early leans and picks to win. Thanks for listening and subscribing to Inside Golf Podcast, cheers! BECOME AN INSIDER TODAY: https://www.insidesportsnetwork.com/becomeaninsider Subscribe to the Newsletter: https://inside-sports-network.beehiiv.com/subscribe join Betsperts Golf, with code INSIDEGOLF for 25% off: https://betspertsgolf.com/ Learn more about your ad choices. Visit podcastchoices.com/adchoices
This week's holiday episode revisits one of our most popular shows from the past year where leaders from @McKinsey and @ANAmarketers discuss the continued divide between marketing believers and non-believers.A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.Explore why 90% of CEOs don't trust marketing in this revealing discussion with McKinsey partner Robert Tosh and ANA's EVP Nick Primola. Discover the shocking disconnect between CEOs and CMOs, and learn why companies with marketing-focused leadership generate significantly more growth.This eye-opening conversation dives into McKinsey and ANA's groundbreaking research, featured in The Wall Street Journal, revealing three distinct CEO archetypes and their varying approaches to marketing. Former CMO Mike Linton hosts an honest discussion about the challenges facing modern marketing leaders and the critical need to bridge the trust gap between marketing and the C-suite.Key insights include:• Why less than 10% of Fortune 500 CEOs have marketing experience• How successful CMOs align with CEO priorities and prove marketing's value• The importance of translating marketing metrics into business outcomes• Strategies for building credibility with non-marketing executivesPerfect for CMOs, marketing leaders, and executives looking to understand and overcome the persistent skepticism around marketing's strategic value. Learn how to transform marketing from a cost center to a trusted driver of business growth.Join Mike Linton, former CMO of Best Buy, eBay, Farmers Insurance, and Ancestry.com, for this essential conversation about marketing's evolving role in the C-suite.#martech #socialmediamarketing #digitalmarketing #influencermarketing #b2bmarketingCHAPTERS:00:00 - Props Ad00:21 - Intro02:17 - State of the CMO06:11 - CMO Position Challenges08:23 - Non-Believing CEO Strategies12:02 - Brand vs. Performance Marketing15:34 - Article Reactions22:10 - Marketing Non-Believers Explained25:00 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today on AirTalk, Farmers Insurance has promised to increase the number of homeowner policies they will write for Californians. We're looking into this decision and the broader state of insurance reform in The Golden State. Should you be allowed to bring plus ones to an office holiday party? Call in and tell us why or why not. If it seems like your teenager is constantly online, a new Pew Research study finds they just might be. We're discussing what exactly they are doing on their phones and how it plays into the uncertain future of social media in the U.S. We're talking about holiday stress and how you handle it. We have renowned Jazz musician, Arturo Sandoval, in the studio to tell us about his newest album and his honors from the Kennedy Center for Performing Arts. Today on AirTalk: - CA home insurance reform (0:15) - Are plus ones allowed at your holiday office party? (34:18) - Is your teenager constantly online? (51:23) - How do you deal with the stress of the holidays? (1:06:03) - Arturo Sandoval on his new album and being a Kennedy Center honoree (1:22:48)
Power has been restored to all SDG&E customers affected by the public safety power shutoffs. Questions continue to surround an investigation underway in El Cajon after police shot and killed a woman driving a pickup truck in the police station's parking lot. Farmers Insurance, California's second largest insurance provider, is set to start writing new policies in California again just a year after drastically cutting their operations in the state. What You Need To Know To Start Your Thursday.
On this episode, host Ryan Dull is joined by Anne Arnold, Director of Enterprise Talent Acquisition and Recruitment Marketing at Farmers Insurance®. They discuss her journey into TA, the role of AI in recruitment and her team's efforts to align TA with business objectives.Key Takeaways:(02:30) Anne's career journey into TA.(04:54) Establishing structured career paths in TA.(10:23) Implementing AI to streamline hiring.(12:10) AI brings efficiency and value to recruitment processes.(15:15) Focusing on data literacy and AI adoption to add business value.(18:03) Prioritizing talent branding and enhancing candidate experience.(21:35) Leading with trust, empowering teams and showing TA's value.Resources mentioned:Anne Arnold -https://www.linkedin.com/in/annearnoldprofile/Farmers Insurance® | LinkedIn -https://www.linkedin.com/company/farmers-insurance/Farmers Insurance® | Website -https://www.farmers.comMicrosoft Teams -https://www.microsoft.com/en-us/microsoft-teams/group-chat-softwareThis episode is brought to you by Sagemark HR.Sagemark HR can help you:✔ Improve your talent practices and make better, more informed people decisions.After 20+ years of experience leading Recruiting and Talent Acquisition across a wide variety of industries, I've seen enough hires (over 100,000 to date) to know that hiring decisions truly can make or break an organization.✔ Identify opportunities to not only improve your talent practices, but also delivering tangible business results.We understand every organization is different, and there's no one-size-fits-all magic solution. So we listen first and identify the gaps and sticking points in your current process before ever recommending a solution.✔ Bridge the gap from “traditional” to modern recruiting, without the painful learning curve.We believe recruiting, talent, and HR technology is a deep well of untapped business potential, and our mission is to help you identify and implement those hiring tools in a way that works for you.If you're interested in learning more, you can reach me at:www.sagemarkhr.com✉ ryan.dull@sagemarkhr.com#Talent #Recruiters #Recruiting #HRTech
Join Ben and Rahul for a conversation with Spencer Lucas, Partner at Panish Shea Ravipudi, in which Spencer talks about his recent $135 million verdict on behalf of two victims of sexual assault by a teacher at a public school, and his work on the leadership trial teams representing sexual assault victims in claims against the Los Angeles Catholic Diocese and Boy Scouts of America. Spencer talks about how he found a passion for championing the rights of victims of sexual assault and how he has navigated the complexities of proving that the school district and Catholic Diocese had prior notice that the teacher and priest were harming children and failed to act upon that information to protect his clients. About Spencer Lucas https://www.panish.law/Spencer Lucas is a trial lawyer and partner at Panish | Shea | Ravipudi LLP specializing in litigating complex catastrophic personal injury, products liability, wrongful death, and sexual abuse cases. A member of the firm since 2007, he has extensive experience in cases involving traumatic brain injuries, spinal cord injuries, amputations and has successfully recovered over $600 million for his clients. Mr. Lucas prides himself on not only helping survivors of trauma and their families recover from tragic situations but by implementing institutional safeguards for the community.Ranked among the Top 100 Southern California Super Lawyers in 2022, Mr. Lucas is recognized as a leading trial lawyer in California trying cases in venues across the state resulting in eight-figure verdicts. He has been the recipient of numerous awards for his work in the courtroom including nominations as Consumer Attorney of the Year by Consumer Attorneys of California (CAOC) and Trial Lawyer of the Year by the Consumer Attorneys Association of Los Angeles (CAALA). Mr. Lucas is a member of the American Board of Trial Advocates (ABOTA) with an elevated rank of Associate due to the number of lengthy trials to verdict he has completed and is annually recognized as a Best Lawyer in America® .Mr. Lucas has obtained numerous eight-figure verdicts and settlements in cases throughout California, including the following:$135 million verdict for two men who were sexually abused as students by a teacher in the Moreno Valley Unified School District.$48,500,000 settlement at the beginning of trial involving a 26-year-old man who was struck by a corporate vehicle and suffered a severe traumatic brain injury.$30,000,000 settlementat the beginning of trial involving a 33-year-old man who was struck by a tractor-trailer and suffered a severe traumatic brain injury.$19,466,000 verdict In Zastawnik v. Asplundh Construction, for his client who suffered severe ankle fractures and resulting pain disorder after being struck by a construction truck while riding a motorcycle.$17,120,672 verdict In Huayanca v. Southland Transit District, for his 83 year old client who sustained a below the knee amputation after being struck by a bus in a crosswalk.$13,000,000 verdict in Doe v. EōS Fitness, in Riverside County Superior Court for a young girl who was sexually molested while in the care of EōS Fitness' Kid's Club in Palm Springs, California. This verdict is believed to be one of the largest of its kind in America.$15,313,703 verdict in Francisco v. AC Transit, for a client who suffered a back injury while riding on a city bus.$15,000,000 verdict in Tilton v. Southern California Gas Company, for a teenager who sustained a closed head injury after his vehicle was struck by a Southern California Gas Company utility truck.$14,500,000 verdict in Barber v. Mossy Ford , in a complex tire failure case arising from a accident in which the parents of three young boys were killed. Along with settlements reached with other defendants, the total award was in excess of $22 million.$14,000,000 verdict in Curiel v. SSA Marine, for a man who suffered serious spinal cord injuries after a crane operator dropped a 25,000 lb. container onto the cab of his truck.$21,000,000 verdict in Nelsen v. Hillyard Inc., for an Iraq war veteran who suffered a brain injury after being rear-ended by a commercial vehicle at high speed.$20,000,000 verdict in Rivas v. J.B. Hunt , for a woman who suffered a traumatic brain injury after being involved in a collision with a tractor-trailer.$10,500,000 in Nichols v. Alameda-Contra Costa County Transit, on behalf of a woman who suffered serious orthopedic injuries when she was struck by an AC Transit bus while crossing the street. The case settled for $10.5 million.$8,652,580 award in the matter of of Haskell v. Farmers Insurance, on behalf of his client who suffered pelvic injuries. The settlement offer in this case prior to the award was $300,000.Outside the courtroom, Mr. Lucas is a frequent speaker on various issues, including traumatic brain, spinal cord injuries, and sexual abuse, and actively publishes articles in trade publications on a wide range of legal topics. He also spends much of his time dedicated to assisting his clients recovering from trauma obtain the best medical treatment available.In addition to his work as a trial lawyer, Mr. Lucas is a member of the Pepperdine School of Law Dean's Council and serves on the Board of Directors of the Los Angeles Trial Lawyers' Charities (LATLC) which funds many local charity groups focusing on education, survivors of abuse, children, and the homeless.Originally from Seattle, Washington Mr. Lucas graduated from the University of Washington with a degree in Business Administration. During his undergraduate work, he completed an International Business program with honors from the University of Sevilla in 1999. He graduated from Pepperdine University School of Law in 2004, where he was the co-founder of the Pepperdine International Human Rights Program.Fluent in Spanish, Mr. Lucas works with many of the firm's Spanish-speaking clients and is frequently asked to give legal commentary on national Spanish television and radio programs. He has lived in Havana, Cuba, and throughout Mexico, where he spent his summers in college building homes for the homeless in Ciudad Juarez.Mr. Lucas is a member of the State Bar of California, the District of Columbia Bar and the Washington State Bar Association. He is an active member of the Consumer Attorneys Association of Los Angeles, Consumer Attorneys of California, and Los Angeles County Bar Association, and regularly volunteers his time providing pro-bono legal services to foster children and children facing immigration deportation proceedings.
The Founder and Chief Creative Officer of the Nashville-based independent ad agency THE MAYOR. Tom produced award-winning work in four straight Super Bowls for Avocados from Mexico and RadioShack. He's also a contributing factor in the famous Farmers Insurance jingle "We Are Farmers" and starting the infamous Popeye's Chicken Wars. Tom's work has been featured in The New York Times, Fast Company, Forbes, and the Guinness Book of World Records. Four pieces of his work are in the permanent collection at The Museum of Modern Art in New York City.