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In this episode, I sat down with someone who's built a business that's less about policies and more about people, Ed Fogelbach.Ed is a Farmers Insurance agent based in Eureka, Missouri, but what he's really known for is building trust, relationships, and community. While most people think of insurance as something you only deal with when something goes wrong, Ed takes a proactive and deeply personal approach to helping people protect what matters most.We dive into how he's grown his agency, built a reputation as someone who shows up for his clients, and created real value beyond just writing policies. Ed shares how he educates customers, earns referrals, and stays top of mind in an industry that's often seen as transactional.This episode is a great look into how relationship-based business still wins, especially in a space like insurance. If you're in a local service-based business, or just looking to grow by showing up with integrity and consistency, Ed's story is one you'll want to hear.About Ed FogelbachEd Fogelbach is your local Farmers Insurance agent based in Eureka, Missouri. He helps customers understand their insurance coverage options in a straightforward, personalized way, making it easier to protect what matters most.With experience across auto, home, renters, and business insurance, Ed's goal is to help clients feel confident in their coverage. He's built his agency by focusing on education, service, and long-term relationships, making insurance feel approachable and aligned with each client's needs.
CMO Confidential — “What Your CFO Wants to Tell You (But Won't)” with CNA CFO Scott LindquistWhat does a great CFO really think about marketing? Mike Linton sits down with Scott Lindquist—CFO of CNA Financial and former long-time CFO of Farmers—to decode the finance side of brand building, performance spend, and the politics of the boardroom. They cover how CMOs should onboard a new CFO, why “marketing math” wins over skeptics, mistakes to avoid in board presentations, and how insurers used bold brand bets to become category killers.What you'll learn • The four archetypes of CFOs—and how to work with each • Why CFOs who are “joined at the hip” with the CEO think differently about growth • How to explain cost of capital and present value like a marketer (and win budget) • The insurance playbook: brand investment, DTC distribution, and lifetime value • Why every large marketing org needs a Marketing CFO (and how to set it up) • Boardroom pitfalls: jargon, 100-slide decks for 20 minutes, and “draining the slide” • Practical tips for building trust: bring the data, surface bad news early, and speak in outcomesGuestScott Lindquist — Chief Financial Officer, CNA Financial. Former CFO, Farmers Insurance. Started at PwC and has led finance through growth, turnarounds, and public-company scrutiny.HostMike Linton — Former CMO of Best Buy, eBay, and Farmers; former CRO of Ancestry. Host of CMO Confidential, the #1 CMO show on YouTube.Who should watchCMOs, CEOs, CFOs, board members, founders, and marketing leaders who need tighter finance alignment and clearer ROI storytelling.Brought to you by TypefaceLegacy marketing tools weren't built for AI. Typeface is the first multimodal, agentic AI marketing platform that turns one idea into thousands of on-brand assets—across ads, email, and video—while integrating with your MarTech stack and meeting enterprise-grade security needs. See how brands like ASICS and Microsoft accelerate content at scale: typeface.ai/cmo.—If you're enjoying the show, please like, comment, and subscribe. New episodes every Tuesday; companion newsletter with the top insights every Friday.#CMOConfidential #CFO #MarketingROI #BrandBuilding #B2BMarketingCMO Confidential, Mike Linton, Scott Lindquist, CNA Financial, Farmers Insurance, CFO, CMO, marketing CFO, finance and marketing alignment, cost of capital, present value, marketing math, LTV, lifetime value, CAC, board presentations, brand valuation, insurance marketing, DTC insurance, Geico, Progressive, performance marketing, media spend, marketing ROI, budgeting, enterprise marketing, MarTech, agentic AI, Typeface AI, ASICS, Microsoft, PwC, executive leadership, C-suite, category strategy, growth strategy, B2B marketing, B2C marketing, onboarding a CFO, sponsorships, vendor management, marketing governance, data-driven marketing, brand building, boardroom communication, enterprise security, AI marketing platformSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The insurance world feels a bit like the Wild West right now—rates are climbing, coverage is shrinking, and many homeowners are left wondering what's going on. In this episode, we're joined by special guest Courtney McManis with Farmers Insurance, who gives us a timely update on what's happening in the insurance industry and why.Courtney breaks down the key changes, from skyrocketing premiums to limited coverage options, and shares practical tips on how to shop for insurance, compare rates, and know what questions to ask before making changes. Whether you're renewing your policy, switching carriers, or buying a new home, this conversation will help you make smarter, more informed decisions to protect your biggest investment.If you have questions for Courtney or want to get a quote, please visit her website: https://www.lantanainsurance.com/Send us a textEnjoyed this episode? Share it with friends and family or leave us a review! Have questions or stories to share? Send them our way, and they might be featured in a future episode! Stay Connected:- Follow us on Instagram and Facebook for more updates and visuals.- Visit our website at NestologyPodcast.com for additional resources and episode archives.- Email us at NestologyPodcast@gmail.com with your questions and stories!
Organizations today face escalating cyber risks spanning state-sponsored attacks, supply chain compromises, and malicious apps. ShinyHunters' breaches of Salesforce platforms (impacting Google and Farmers Insurance) show how social engineering—like voice phishing—can exploit trusted vendors. Meanwhile, Russian actors (FSB-linked “Static Tundra”) continue to leverage old flaws, such as a seven-year-old Cisco Smart Install bug, to infiltrate U.S. infrastructure. Malicious apps on Google Play (e.g., Joker, Anatsa) reached millions of downloads before removal, proving attackers' success in disguising malware. New technologies bring fresh vectors: Perplexity's Comet browser allowed prompt injection–driven account hijacking, while malicious RDP scanning campaigns exploit timing to maximize credential theft.Responses vary between safeguarding and asserting control. The FTC warns U.S. firms against weakening encryption or enabling censorship under foreign pressure, citing legal liability. By contrast, Russia mandates state-backed apps like MAX Messenger and RuStore, raising surveillance concerns. Microsoft, facing leaks from its bug-sharing program, restricted exploit code access to higher-risk countries. Open-source projects like LibreOffice gain traction as sovereignty tools—privacy-first, telemetry-free, and free of vendor lock-in.AI-powered wearables such as Halo X smart glasses blur lines between utility and surveillance. Their ability to “always listen” and transcribe conversations augments human memory but erodes expectations of privacy. The founders' history with facial recognition raises additional misuse concerns. As AI integrates directly into conversation and daily life, the risks of pervasive recording, ownership disputes, and surveillance intensify.Platforms like Bluesky are strained by conflicting global regulations. Mississippi's HB 1126 requires universal age verification, fines for violations, and parental consent for minors. Lacking resources for such infrastructure, Bluesky withdrew service from the state. This illustrates the tension between regulatory compliance, resource limits, and preserving open user access.AI adoption is now a competitive imperative. Coinbase pushes aggressive integration, requiring engineers to embrace tools like GitHub Copilot or face dismissal. With one-third of its code already AI-generated, Coinbase aims for 50% by quarter's end, supported by “AI Speed Runs” for knowledge-sharing. Yet, rapid adoption risks employee dissatisfaction and AI-generated security flaws, underscoring the need for strict controls alongside innovation.Breaches at Farmers Insurance (1.1M customers exposed) and Google via Salesforce illustrate the scale of third-party risk. Attackers exploit trusted platforms and human error, compromising data across multiple organizations at once. This shows security depends not only on internal defenses but on continuous vendor vetting and monitoring.Governments often demand access that undermines encryption, privacy, and transparency. The FTC warns that backdoors or secret concessions—such as the UK's (later retracted) request for Apple to weaken iCloud—violate user trust and U.S. law. Meanwhile, Russia's mandatory domestic apps exemplify sovereignty used for surveillance. Companies face a global tug-of-war between privacy, compliance, and open internet principles.Exploited legacy flaws prove that vulnerabilities never expire. Cisco's years-old Smart Install bug, still unpatched in many systems, allows surveillance of critical U.S. sectors. Persistent RDP scanning further highlights attackers' patience and scale. The lesson is clear: proactive patching, continuous updates, and rigorous audits are essential. Cybersecurity demands ongoing vigilance against both emerging and legacy threats.
A CMO Confidential Interview with Kim Whitler, professor at the University of Virginia Darden School of Business, board member, and former GM and CMO. Kim shares insights from more than a decade of research with over 500 CMO's including how 50+% of roles are misaligned, the huge gap between CEO's and CMO's, the fact that misalignment results in weaker financials, and her belief that better position matching would "prevent" the "cure" of firing the CMO. Key discussion topics include: why the CMO position has the most variance in the C-suite; the importance of matching responsibility, experience and status; and why she thinks search firms can do a better job. Tune in to hear marketing analogies to the New England Patriots line-up and James Bond movie casting.Colonel Mustard, in the Study…with the Job Spec? Why Poor Role Design Shortens CMO Lifespans | CMO ConfidentialWelcome back to CMO Confidential, the podcast that takes you inside the drama, decisions, and politics that go with being the head of marketing. Hosted by 5x CMO Mike Linton (Best Buy, eBay, Farmers Insurance, Ancestry.com).This week, Mike welcomes back Dr. Kim Whitler, Professor of Marketing at the University of Virginia's Darden School of Business, former CMO, board director, and one of the foremost researchers on the CMO role. Kim has spent 14+ years analyzing 500+ interviews and hundreds of job specs to uncover why nearly 54% of CMO roles are misaligned—and what that means for tenure, effectiveness, and marketing's reputation in the C-Suite.From her groundbreaking research (published in HBR, Sloan Management Review, and the Journal of the Academy of Marketing Science) to real-world board and executive experience, Kim breaks down:* Why job specs often set CMOs up to fail* The massive perception gap between CEOs (who think roles are well-designed) and CMOs (who don't)* How status, responsibility, and experience combine to drive—or derail—firm outcomes* The practical questions every CMO candidate should ask before taking a job* Why “throw away the job spec and write your own” might be the smartest advice you'll hear
If Salesforce flutters its wings in San Francisco... How is this still tricking people? From tagging to bagging Huge thanks to our sponsor, Prophet Security Security teams are drowning in alerts - many companies generate upwards of 1000 or more alerts a day, and nearly half go ignored. That's where Prophet Security comes in. Their AI SOC platform automatically triages and investigates alerts, so your team can focus on real threats instead of busywork. Faster response, less burnout, and lower risk to your business. Learn more atprophetsecurity.ai.
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While everyone obsesses over AI security, the old-school cyber threats are piling up. In this episode of the Security Squawk Podcast, hosts Bryan Hornung and Randy Bryan break down four major incidents that prove ransomware, breaches, and network shutdowns aren't going anywhere. We cover: Nevada state offices crippled by a major security incident Farmers Insurance data breach affecting over 1 million people Data I/O ransomware attack shutting down systems Nissan's design studio breach claimed by the Qilin ransomware gang Plus, we connect the dots to show why ransomware attacks have surged nearly threefold in 2024 — and what businesses need to do to avoid being the next headline. Stay sharp, stay informed, and don't let the AI hype distract you from the real threats hitting businesses every day. ️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! https://streamyard.com/pal/d/65161790...
Farmers Insurance discloses a data breach affecting over a million people. Agentic AI tools fall for common scams. A new bill in Congress looks to revive letters of marque for the digital age. Cybercriminals target macOS users with the Shamos infostealer. New Android spyware masquerades as antivirus to target Russian business executives. CISA seeks public comments on SBOM updates. A major third party electronics manufacturer reports a ransomware attack. Salesforce patches multiple vulnerabilities in its Tableau products. Over 370,000 user Grok conversations were accidentally indexed by Google. Ben Yelin examines the UK's decision to drop digital backdoor requirements. WIRED gets duped by an AI author. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest Ben Yelin from University of Maryland Center for Cyber Health and Hazard Strategies joins to discuss the U.K. dropping ‘back door' demand for Apple user data. Read the article Ben discusses. If you enjoyed this conversation and want to hear more from Ben, check out our Caveat podcast here. Selected Reading Farmers Insurance Data Breach Impacts Over 1 Million People (SecurityWeek) "Scamlexity": When Agentic AI Browsers Get Scammed (Guardio) Bill would give hackers letters of marque against US enemies (The Register) Fake macOS help sites push Shamos infostealer via ClickFix technique (Help Net Security) New Android malware poses as antivirus from Russian intelligence agency (Bleeping Computer) CISA Requests Public Feedback on Updated SBOM Guidance (SecurityWeek) Electronics manufacturer Data I/O reports ransomware attack to SEC (The Record) Salesforce patches multiple flaws in Tableau Server, at least one critical (Beyond Machines) 370,000 Grok AI chats leaked after being indexed on Google (Cyber Daily) How WIRED Got Rolled by an AI Freelancer (WIRED) Audience Survey Complete our annual audience survey before August 31. Want to hear your company in the show? You too can reach the most influential leaders and operators in the industry. Here's our media kit. Contact us at cyberwire@n2k.com to request more info. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices
CMO Confidential Interview with Tom Goodwin, author, speaker, and former innovation head at Publicis, Zenith, and Havas. Tom discusses his belief that today's CMO's are overly focused on efficiency versus marketing principles and that the contemporary playbook has been created by tech companies focused on performance metrics. Key topics include: an unhealthy focus on the speed of measurement and short-term results; marketers having a "feeling of vulnerability" if they haven't heard of new tech; and the fact that many of the hyped direct-to-consumer brands like Casper and Ridge Wallets aren't actually doing that well. Tune in to hear the underestimated impact of "beauty" and a story about being locked out of a self-driving car.
In this episode of The Marketing Rapport, Tim Finnigan speaks with Iain Steeves, Senior Managing Director at Farmers Insurance, about the evolving landscape of insurance marketing. Iain discusses the challenges of customer acquisition in the digital age, emphasizing the need to balance profitability with data-driven growth strategies. He highlights the increasing importance of meeting customers where they are, particularly in the digital realm. Iain explains how data insights provide a competitive edge by enabling insurers to understand customer profiles and preferences early in the shopping process. This understanding allows carriers to target ideal consumers and personalize marketing efforts effectively. He also shares how Farmers Insurance has successfully leveraged data and technology to improve conversion rates and reduce acquisition costs. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of Verisk Marketing Solutions or Verisk Analytics. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba Verisk Marketing Solutions) and Verisk Analytics LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. VERISK MARKETING SOLUTIONS DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.
On the Insurance Coffee House podcast, host Nick Hoadley welcomes Dan Lewis, Head of Network at Brightway Insurance, one of the fastest-growing personal lines agency networks in the U.S.Dan shares his two-decade journey across financial services and exclusive agency leadership at Farmers Insurance, where he led strategic distribution across multiple U.S. territories. He explains why he made the leap to Brightway, driven by a belief in the future of the independent agency channel and a desire to empower entrepreneurs at scale.At Brightway, Dan is helping to reshape agency ownership by combining franchise support, centralized service, and proprietary technology to enable owners to grow faster than ever before. He highlights how Brightway offers five core pillars: a trusted brand, robust carrier access, full-service customer support, advanced tech through its Fusion platform, and a vibrant agent community.He also shares the company's focus on scaling through real estate and lender referral networks, and how Brightway's unique in-house recruiting and producer training programs help new franchisees build high-performing teams from day one.For insurance professionals ready to explore ownership or transition from captive to independent, Dan offers actionable advice on mindset, hiring, and how to assess your fit with Brightway's scalable, support-driven model.Connect with Dan Lewis on LinkedIn or visit Brightway Insurance to learn more.The Insurance Coffee House Podcast is brought to you by Insurance Search.We are a global Insurance Executive Search Consultancy, supporting Insurance and Insurtech businesses to attract and retain the very best insurance talent.Find out more about showcasing your employer brand as a guest on the Insurance Coffee House Podcast or sign up to our News and Insights.Or follow us on LinkedIn, Twitter or Instagram.Insurance Executive Search Consultants in USA, London and Bermuda.Copyright Insurance Search 2025 - All Rights Reserved.
A CMO Confidential Interview with Dr. Joel Shapiro, Managerial Economics & Decision Sciences Professor at the Kellogg School of Management at Northwestern, formerly Varicent Chief Analytics Officer. Joel discusses the difference between Data Science and Data Leadership, how many "little, better decisions" aggregate into something meaningful, and why everyone should remember that "data doesn't make decisions." Key topics include: understanding asymmetric risk, how intangibles scuttled a profitable data driven opportunity; why you should never say "because the model says so;" and the need to set error expectations to build trust. Tune in to hear about his research on planning for adversity in the NFL.
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C.A.S.A. Training with Hope HouseCASA (Court Appointed Special Advocates) Volunteers are community volunteers, just like you, who stand up and speak out to help children who have experienced abuse or neglect.Jackson County CASA recruits, trains, and supports these CASA Volunteers to advocate for the best interests of children who are in the Jackson County Family Court system until they have a safe and permanent home.Guests: Meg, Director of Clinical Services & Tracey, Adult TherapistAdvocating Justice: The Legal BattleWelcome to Illuminating Hope, a podcast of Hope House. In the series Advocating Justice: The Legal Battle, we dive into the legal battles that shape the fight for domestic violence survivors. In each episode, we bring you powerful conversations with the legal teams, court advocates, and changemakers working tirelessly to bring justice, protection, and hope to survivors of domestic violence.From the courtroom to policy changes, from survivor rights to legal strategies, we uncover the critical role the justice system plays in breaking cycles of abuse. Whether you're a survivor, advocate, or someone passionate about justice, this podcast series will empower and inform you."Justice isn't just about the law—it's about giving survivors a voice, protection, and a future.Hosts: MaryAnne Metheny, Ilene Shehan and Tina JohnsonIf you are in an emergency, call or text 9-1-1.For information about our services and how Hope House can help, call our 24-Hour Hotline at 816-461-HOPE (4673) or the National Domestic Violence Hotline 800-799-7233.hopehouse.net A special Thank You to our newest reoccurring donor Liz Crenshaw, Farmers Insurance! 816-461-8077
BreAnne Bryner, Sergeant Andrew Kingdon, and Chief Steve Kijanowski from the Kewanee Police Department joined Wake Up Tri-Counties to talk about fundraising efforts to buy ROTH ID Tags in bulk to give away with car seat checks. The Kewanee Police Department, in collaboration with Amber Patch-Troxell of Farmers Insurance, is thrilled to offer free ROTH ID Tags for children. These tags are crucial in emergencies, offering a Universal Emergency Contact Identification System. They transform into ID bracelets to aid first responders if a driver is incapacitated in a crash. Parents can obtain a tag by having their car seat checked by Certified Passenger Safety Technicians or by attending a free event at City Hall on April 27, 2025, from 12-4 PM. The ROTH ID Tags are a $20 value. Don't miss this opportunity to enhance your child's safety. Find out more about ROTH ID Tags here.
David Brown in not just a guy I know, but a longtime friend of 45+ years! He shares his upbringing, growing up Catholic… and the feeling something was missing as a young man! But in 1984, he gave his life to Jesus Christ! “Iron sharpens iron, So one man sharpens another.” Proverbs 27:17As David talks about in the podcast, knowing and accepting Jesus as your Savior, does not mean you never sin anymore… but it does mean you can humbly come to the throne of Grace and confess your sins and thank God for HIS forgiveness and incredible Mercy! He has experienced a lot of life, which includes playing basketball in high school, going into the Navy, getting married, having kids, golfing, operating a business and now… being the OG (grandparent)! Sounds pretty cool!
A CMO Confidential Interview with Richard Sanderson, the firm's Marketing, Sales and Communications leader shares his take on the "hot off the presses" study of the Fortune 500. Toplines include stable tenure with variations by industry, how the job and title are rapidly morphing away from the traditional role (only 40% of companies use the CMO title), and the fact that a full "one third" of companies do not have a CMO-like role. Richard shares his observations of marketplace dynamics which include: why more CMO's are moving on to bigger roles than ever before; why he still thinks it is "The Golden Age of Marketing;" the reason there's so few marketers on boards; and how many companies are facing a "cold start" problem with AI. Tune in to hear why "it's not the end of the world to suffer a career setback," and the difference between "Ostriches and Wolves."Dive into the fascinating evolution of the Chief Marketing Officer role with insights from the groundbreaking Spencer Stuart 2025 CMO Study. Host Mike Linton, former CMO of Best Buy, eBay, and Farmers Insurance, welcomes Richard Sanderson, leader of Spencer Stuart's Marketing, Communications, and Sales Practice, to discuss the future of marketing leadership. Key topics include the average CMO tenure, the rise of hybrid titles like Chief Growth Officer, diversity challenges, and the impact of AI on marketing careers and strategies.Tune in to hear exclusive findings on how the CMO role compares to other C-suite positions, why a third of Fortune 500 companies no longer have a CMO, and what it means for your career. Richard shares invaluable advice on leadership, career progression, and adapting to the rapidly changing marketing landscape. Whether you're a seasoned marketer, aspiring leader, or business enthusiast, this episode offers practical insights and actionable strategies to stay ahead.Subscribe to CMO Confidential for more expert perspectives and exclusive content on marketing, leadership, and business innovation. Don't miss this essential conversation for the future of marketing!#cmo #digitalmarketing #cmoroleevolution #executivemarketinginsights #chiefmarketingofficerCHAPTERS:00:00 - AI Powered Digital Experiences at Adobe Summit00:37 - CMO Confidential Insights01:19 - Introducing Richard Sanderson04:56 - CMO Study Results 202511:09 - CMO Tenure by Industry Differences12:14 - Companies Without a CMO17:15 - Eliminating the CMO Role21:05 - Rise of the Chief Growth Officer23:50 - Future of CMOs: Will They Go Extinct?25:25 - Marketers on Corporate Boards29:43 - AI Impact on Career Development32:53 - Unaddressed Topics in Marketing33:05 - The Diversity Paradox in Marketing34:31 - Importance of External Hires37:34 - Current Focus Areas for Marketers39:16 - Practical Advice and Funniest Story42:43 - Highlights from Adobe SummitSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
California's worsening wildfire crisis is pushing major insurance companies like Farmers and State Farm to the brink, with Farmers reporting nearly $1 billion in losses. This comes after California's insurance regulators blocked State Farm's attempt to raise rates by 22% to stay solvent. The state's strict policies and refusal to acknowledge risk realities have driven insurers away, leaving residents scrambling for coverage under the expensive and limited Fair Plan. Years of Democrat-led environmental mismanagement, including restrictions on wildfire mitigation, have worsened the crisis. With insurance carriers pulling out, homeowners face skyrocketing premiums or outright policy cancellations, further destabilizing the housing market. Now, state leaders are floating radical rebuilding measures, like self-certification of home construction, bypassing traditional inspections and permitting—raising concerns about safety, corruption, and future insurability. California's leadership continues to place ideology over practical governance, jeopardizing homeowners and businesses alike.
Which Sandwich shop is the best? The boys debate that and talk about Severance. Cart Fees are something argued about by the golf public and the guys discuss their point of view. The PGA Tour is back at Torrey Pines for the second time in less than a month, this time for a signature event. At the Farmers Insurance open in January, Harris English took home the trophy after a lot of withdraws from big names. Torrey Pines has hosted 2 PGA Tour events twice before, seeing Tiger Woods win both the Buick Invitational and U.S Open on site in 2008. LIV Golf moves to arguably it's rowdiest tournament in 2025 at Adelaide. With the "watering hole" being a lite version of the 16th at TPC Scottsdale there's sure to be some drama. Plus WTF Wednesday
A CMO Confidential Interview with Gabrielle Kessler, SVP Brand Experience at @wearesocial + Narrative, and experienced agency executive. Gabrielle discusses why experiential marketing should be part of an integrated plan versus a stand alone stunt, the value of delivering an emotional memory, and how experiential can reach "ad blind" customers. Key topics include: why marketers should start with objectives and targets versus a "tactic" they see in the marketplace; setting realistic expectations; and how experiential marketing can serve as an "amplifier." Tune in to learn about an"anamorphic" promotion and a story on Ryan Reynolds toilet seat covers at Comic-Con.For more information on @Adobe Summit visit https://summit.adobe.com/cmoconfidentialUnlock the secrets of experiential marketing in this episode of CMO Confidential! Join experienced host and five-time CMO, Mike Linden, as he sits down with Gabrielle Kessler, SVP of Brand Experience and Production at We Are Social and Narrative, to explore the strategies and insights every CMO needs to know. With a career spanning leadership roles at Best Buy, eBay, and Farmers Insurance, Mike guides this engaging conversation, offering unparalleled perspectives on marketing's most dynamic trends.Key topics include defining experiential marketing, its role in driving emotional connections with consumers, and how brands like Game of Thrones and Adidas have leveraged immersive experiences to amplify their reach. Gabrielle also shares practical tips on integrating experiential tactics into broader marketing strategies, avoiding common pitfalls, and using AI to personalize and elevate brand experiences. Whether you're a seasoned marketer or just starting, you'll gain actionable advice to drive engagement and build loyalty.Tune in to hear real-world examples, humorous anecdotes, and expert recommendations on making experiential marketing work for your brand. Don't miss out on this masterclass in innovative marketing strategies. Subscribe to CMO Confidential and stay ahead in the ever-evolving marketing landscape. For more exclusive insights and episodes, follow us on your favorite podcast platform.#influencermarketing #b2bmarketing #digitalmarketing #experientialmarketingagency #immersivebrandingCHAPTERS:00:00 - Intro01:17 - What is Experiential Marketing?07:15 - Experiential Marketing in the Marketing Mix09:58 - Measuring Impact of Experiential Marketing13:07 - Ideal Brands for Experiential Marketing16:01 - Successful Small Business Examples18:10 - Signs of Potential Failure in Experiential Marketing20:00 - Common Mistakes in Experiential Marketing23:16 - AI in Marketing27:04 - Final Questions30:55 - @Adobe Summit InsightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode of the Finding Arizona Podcast, host Jose Acevedo talks with identical twins Stephanie and April Schaffroth, who each run their own Farmers Insurance agency. They share how they transitioned from different industries—April with a mortgage background and Stephanie with little insurance experience—to building successful businesses. The conversation explores insurance industry shifts, the impact of wildfires on rates, the power of community engagement, and why life insurance is essential. They also discuss how social media and networking have helped them grow.The Key Moments in This Episode Are:00:03:49 - Transition to Insurance 00:10:32 - Factors Affecting Insurance Rates 00:12:35 - State-specific Insurance Markets 00:13:23 - Advocating for Safety in Insurance 00:14:09 - Being a Resource for the Community 00:26:02 - The Power of Social Media in Professional Communication 00:35:44 - Individual and Team Goals for 2025 00:36:59 - Embracing New Challenges and Interests 00:40:11 - Importance of Planning and Will Writing 00:44:19 - Building Networks and Supporting Each OtherThe Resources Mentioned in This Episode Are:Visithttps://agents.farmers.com/az/phoenix/april-schaffroth/ andhttps://agents.farmers.com/az/phoenix/stephanie-schaffroth/ to learn more about Stephanie and April Schaffroth's insurance agency and the services they offer.Connect with Stephanie and April Schaffroth on social media platforms such as Facebook, Instagram, LinkedIn, TikTok, and YouTube to stay updated on their latest content and insurance-related tips.https://www.instagram.com/apriljoelle/https://www.instagram.com/sschaffroth26/Connect with the Finding Arizona Podcast:YouTube:Finding Arizona PodcastFacebook:facebook.com/findingarizonapodcastWebsite:findingarizonapodcast.comLinkedIn:linkedin.com/findingarizonapodcastTwitter:twitter.com/findingarizonaReady to start your own podcast?Found-House powered byThe Finding Arizona Podcast is your best find!SPONSORS:Earth Based Body: Get 20% off your first online purchase atearthbasedbody.com/discount/FINDINGARIZONA.Oura Ring: Enjoy $40 off your purchase using our link:ouraring.com.SeatGeek: Get a $20 discount on your tickets with code FINDINGARIZONA atseatgeek.com.
Welcome to the new season of BYABushwood! On this episode Brock White and Casey Earl Flynn talk TGL and PGA news, look back at the Farmer's Insurance Open, and look forward to the AT&T Pebble Beach Pro-Am. Who do you like this weekend? Tell us on FB, IG, and X! Also, say hi to Brock White on X and go buy lots of BYABushwood gear from the BYAPN SHOP!
Today on Send It In, PJ welcomes Grant Paulsen to break down Washington vs. Philadelphia. Then PJ breaks down the Buffalo vs. Kansas City this weekend. Then PJ gives his full analysis of Farmers Insurance Bets and today's College Hoops action. Next, Matt Horner stops by for the 5-Star Plays of the day, and finally, PJ gives out his best bets for today and the weekend. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
Today on Send It In, PJ welcomes Grant Paulsen to break down Washington vs. Philadelphia. Then PJ breaks down the Buffalo vs. Kansas City this weekend. Then PJ gives his full analysis of Farmers Insurance Bets and today's College Hoops action. Next, Matt Horner stops by for the 5-Star Plays of the day, and finally, PJ gives out his best bets for today and the weekend. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
This week, we recap Sepp Straka's win at the American Express. Plus TGL goes 0 for 2, Rahm regret tour continues, Making The Cut: Uncomfortable Scenarios and picks for the Farmers Insurance. The post Episode 353 – One For The Balds appeared first on Drive The Green Golf.
In this episode of Inside Golf Podcast, Andy is joined by Steve Schirmer, co-host of the Hold the Green Podcast, for a special mega preview of the Farmers Insurance Open. Andy and Steve recap their thoughts on The American Express, the new-look Stadium Course with firmer greens, and their predictions for the action on Sunday. In the second half of the episode, they dive into Andy's love/hate relationship with Torrey Pines, what skills are most important, each of their models and composite rankings, and of course, their early leans and picks to win. Thanks for listening and subscribing to Inside Golf Podcast, cheers! BECOME AN INSIDER TODAY: https://www.insidesportsnetwork.com/becomeaninsider Subscribe to the Newsletter: https://inside-sports-network.beehiiv.com/subscribe join Betsperts Golf, with code INSIDEGOLF for 25% off: https://betspertsgolf.com/ Learn more about your ad choices. Visit podcastchoices.com/adchoices
This week's holiday episode revisits one of our most popular shows from the past year where leaders from @McKinsey and @ANAmarketers discuss the continued divide between marketing believers and non-believers.A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.Explore why 90% of CEOs don't trust marketing in this revealing discussion with McKinsey partner Robert Tosh and ANA's EVP Nick Primola. Discover the shocking disconnect between CEOs and CMOs, and learn why companies with marketing-focused leadership generate significantly more growth.This eye-opening conversation dives into McKinsey and ANA's groundbreaking research, featured in The Wall Street Journal, revealing three distinct CEO archetypes and their varying approaches to marketing. Former CMO Mike Linton hosts an honest discussion about the challenges facing modern marketing leaders and the critical need to bridge the trust gap between marketing and the C-suite.Key insights include:• Why less than 10% of Fortune 500 CEOs have marketing experience• How successful CMOs align with CEO priorities and prove marketing's value• The importance of translating marketing metrics into business outcomes• Strategies for building credibility with non-marketing executivesPerfect for CMOs, marketing leaders, and executives looking to understand and overcome the persistent skepticism around marketing's strategic value. Learn how to transform marketing from a cost center to a trusted driver of business growth.Join Mike Linton, former CMO of Best Buy, eBay, Farmers Insurance, and Ancestry.com, for this essential conversation about marketing's evolving role in the C-suite.#martech #socialmediamarketing #digitalmarketing #influencermarketing #b2bmarketingCHAPTERS:00:00 - Props Ad00:21 - Intro02:17 - State of the CMO06:11 - CMO Position Challenges08:23 - Non-Believing CEO Strategies12:02 - Brand vs. Performance Marketing15:34 - Article Reactions22:10 - Marketing Non-Believers Explained25:00 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today on AirTalk, Farmers Insurance has promised to increase the number of homeowner policies they will write for Californians. We're looking into this decision and the broader state of insurance reform in The Golden State. Should you be allowed to bring plus ones to an office holiday party? Call in and tell us why or why not. If it seems like your teenager is constantly online, a new Pew Research study finds they just might be. We're discussing what exactly they are doing on their phones and how it plays into the uncertain future of social media in the U.S. We're talking about holiday stress and how you handle it. We have renowned Jazz musician, Arturo Sandoval, in the studio to tell us about his newest album and his honors from the Kennedy Center for Performing Arts. Today on AirTalk: - CA home insurance reform (0:15) - Are plus ones allowed at your holiday office party? (34:18) - Is your teenager constantly online? (51:23) - How do you deal with the stress of the holidays? (1:06:03) - Arturo Sandoval on his new album and being a Kennedy Center honoree (1:22:48)
Power has been restored to all SDG&E customers affected by the public safety power shutoffs. Questions continue to surround an investigation underway in El Cajon after police shot and killed a woman driving a pickup truck in the police station's parking lot. Farmers Insurance, California's second largest insurance provider, is set to start writing new policies in California again just a year after drastically cutting their operations in the state. What You Need To Know To Start Your Thursday.
Ever wondered how to transform a team from dysfunctional to dynamic? Or what it feels like to leap from a corporate career into entrepreneurship, akin to skydiving? Join me on this exciting episode of Carlsbad: People, Purpose and Impact, as I sit down with the inspiring Jani Jackson, founder of Develop Your Team.Jani takes us through her fascinating journey from studying English Literature at Cal State Northridge to becoming a leader in team building and leadership development. With roots in Nebraska but a heart in Southern California, Jani has called Carlsbad home since 1981. Her impressive career at Farmers Insurance, where she navigated from data entry to leadership development, ignited her passion for creating cohesive teams.We dive deep into Jani's transition from corporate life to entrepreneurship, discussing the challenges and thrills of starting her own venture. Discover her innovative, hands-on approaches to enhancing team dynamics, even in virtual settings, and her invaluable tips for fostering strong interpersonal relationships within teams.Don't miss out on Jani's offer for a free consultation at developyourteam.com. Tune in to explore how her expertise can revolutionize your team's productivity and cohesion!Jani Jackson's Bio:Started Develop Your Team almost 10 years ago (and joined the Carlsbad Chamber within 3 months!)Prior to that - Masters degree specializing in Adult Education & Training (Colorado State) and long corporate career at Farmers Insurance. Worked in a variety of areas there, typically leading a team after working in an area for a little while. Ultimately worked in Training & Development, learned about using experiential learning activities for team building, tested/practiced on my own team, and have been doing that ever since.My goal is to create high-performing organizations that talented people truly want to be a part of. Programs are always custom-designed, focusing on the specific needs of each group. My core values: inclusion, growth, authenticity, and laughter.I've lived in Carlsbad since 1981 and raised my two sons here. I love the outdoors, have one dog and two cats, and a yard that welcomes birds, butterflies, and bees.In addition to active involvement with the Carlsbad Chamber, I am also very active with the Agua Hedionda Lagoon Foundation, Carlsbad Hi-Noon Rotary, and most recently, Cal State San Marcos College of Business Executive in Residence program.I am also working on a book - all about teams. The book explores: What are the things that make teams highly effective at achieving their goals, and what are the things that get in the way?Connect with Jani:- Free 60-minute consultation click HERE!- Website: developyourteam.com- LinkedIn: www.linkedin.com/in/janijackson- Email: jani@developyourteam.com- Phone: 760-652-5060 Did this episode have a special impact on you? Share how it impacted youCarlsbad Podcast Social Links:LinkedInInstagramFacebookXYouTubeSponsor: This show is sponsored and produced by DifMix Productions. To learn more about starting your own podcast, visit www.DifMix.com/podcasting
On this episode, host Ryan Dull is joined by Anne Arnold, Director of Enterprise Talent Acquisition and Recruitment Marketing at Farmers Insurance®. They discuss her journey into TA, the role of AI in recruitment and her team's efforts to align TA with business objectives.Key Takeaways:(02:30) Anne's career journey into TA.(04:54) Establishing structured career paths in TA.(10:23) Implementing AI to streamline hiring.(12:10) AI brings efficiency and value to recruitment processes.(15:15) Focusing on data literacy and AI adoption to add business value.(18:03) Prioritizing talent branding and enhancing candidate experience.(21:35) Leading with trust, empowering teams and showing TA's value.Resources mentioned:Anne Arnold -https://www.linkedin.com/in/annearnoldprofile/Farmers Insurance® | LinkedIn -https://www.linkedin.com/company/farmers-insurance/Farmers Insurance® | Website -https://www.farmers.comMicrosoft Teams -https://www.microsoft.com/en-us/microsoft-teams/group-chat-softwareThis episode is brought to you by Sagemark HR.Sagemark HR can help you:✔ Improve your talent practices and make better, more informed people decisions.After 20+ years of experience leading Recruiting and Talent Acquisition across a wide variety of industries, I've seen enough hires (over 100,000 to date) to know that hiring decisions truly can make or break an organization.✔ Identify opportunities to not only improve your talent practices, but also delivering tangible business results.We understand every organization is different, and there's no one-size-fits-all magic solution. So we listen first and identify the gaps and sticking points in your current process before ever recommending a solution.✔ Bridge the gap from “traditional” to modern recruiting, without the painful learning curve.We believe recruiting, talent, and HR technology is a deep well of untapped business potential, and our mission is to help you identify and implement those hiring tools in a way that works for you.If you're interested in learning more, you can reach me at:www.sagemarkhr.com✉ ryan.dull@sagemarkhr.com#Talent #Recruiters #Recruiting #HRTech
Join Ben and Rahul for a conversation with Spencer Lucas, Partner at Panish Shea Ravipudi, in which Spencer talks about his recent $135 million verdict on behalf of two victims of sexual assault by a teacher at a public school, and his work on the leadership trial teams representing sexual assault victims in claims against the Los Angeles Catholic Diocese and Boy Scouts of America. Spencer talks about how he found a passion for championing the rights of victims of sexual assault and how he has navigated the complexities of proving that the school district and Catholic Diocese had prior notice that the teacher and priest were harming children and failed to act upon that information to protect his clients. About Spencer Lucas https://www.panish.law/Spencer Lucas is a trial lawyer and partner at Panish | Shea | Ravipudi LLP specializing in litigating complex catastrophic personal injury, products liability, wrongful death, and sexual abuse cases. A member of the firm since 2007, he has extensive experience in cases involving traumatic brain injuries, spinal cord injuries, amputations and has successfully recovered over $600 million for his clients. Mr. Lucas prides himself on not only helping survivors of trauma and their families recover from tragic situations but by implementing institutional safeguards for the community.Ranked among the Top 100 Southern California Super Lawyers in 2022, Mr. Lucas is recognized as a leading trial lawyer in California trying cases in venues across the state resulting in eight-figure verdicts. He has been the recipient of numerous awards for his work in the courtroom including nominations as Consumer Attorney of the Year by Consumer Attorneys of California (CAOC) and Trial Lawyer of the Year by the Consumer Attorneys Association of Los Angeles (CAALA). Mr. Lucas is a member of the American Board of Trial Advocates (ABOTA) with an elevated rank of Associate due to the number of lengthy trials to verdict he has completed and is annually recognized as a Best Lawyer in America® .Mr. Lucas has obtained numerous eight-figure verdicts and settlements in cases throughout California, including the following:$135 million verdict for two men who were sexually abused as students by a teacher in the Moreno Valley Unified School District.$48,500,000 settlement at the beginning of trial involving a 26-year-old man who was struck by a corporate vehicle and suffered a severe traumatic brain injury.$30,000,000 settlementat the beginning of trial involving a 33-year-old man who was struck by a tractor-trailer and suffered a severe traumatic brain injury.$19,466,000 verdict In Zastawnik v. Asplundh Construction, for his client who suffered severe ankle fractures and resulting pain disorder after being struck by a construction truck while riding a motorcycle.$17,120,672 verdict In Huayanca v. Southland Transit District, for his 83 year old client who sustained a below the knee amputation after being struck by a bus in a crosswalk.$13,000,000 verdict in Doe v. EōS Fitness, in Riverside County Superior Court for a young girl who was sexually molested while in the care of EōS Fitness' Kid's Club in Palm Springs, California. This verdict is believed to be one of the largest of its kind in America.$15,313,703 verdict in Francisco v. AC Transit, for a client who suffered a back injury while riding on a city bus.$15,000,000 verdict in Tilton v. Southern California Gas Company, for a teenager who sustained a closed head injury after his vehicle was struck by a Southern California Gas Company utility truck.$14,500,000 verdict in Barber v. Mossy Ford , in a complex tire failure case arising from a accident in which the parents of three young boys were killed. Along with settlements reached with other defendants, the total award was in excess of $22 million.$14,000,000 verdict in Curiel v. SSA Marine, for a man who suffered serious spinal cord injuries after a crane operator dropped a 25,000 lb. container onto the cab of his truck.$21,000,000 verdict in Nelsen v. Hillyard Inc., for an Iraq war veteran who suffered a brain injury after being rear-ended by a commercial vehicle at high speed.$20,000,000 verdict in Rivas v. J.B. Hunt , for a woman who suffered a traumatic brain injury after being involved in a collision with a tractor-trailer.$10,500,000 in Nichols v. Alameda-Contra Costa County Transit, on behalf of a woman who suffered serious orthopedic injuries when she was struck by an AC Transit bus while crossing the street. The case settled for $10.5 million.$8,652,580 award in the matter of of Haskell v. Farmers Insurance, on behalf of his client who suffered pelvic injuries. The settlement offer in this case prior to the award was $300,000.Outside the courtroom, Mr. Lucas is a frequent speaker on various issues, including traumatic brain, spinal cord injuries, and sexual abuse, and actively publishes articles in trade publications on a wide range of legal topics. He also spends much of his time dedicated to assisting his clients recovering from trauma obtain the best medical treatment available.In addition to his work as a trial lawyer, Mr. Lucas is a member of the Pepperdine School of Law Dean's Council and serves on the Board of Directors of the Los Angeles Trial Lawyers' Charities (LATLC) which funds many local charity groups focusing on education, survivors of abuse, children, and the homeless.Originally from Seattle, Washington Mr. Lucas graduated from the University of Washington with a degree in Business Administration. During his undergraduate work, he completed an International Business program with honors from the University of Sevilla in 1999. He graduated from Pepperdine University School of Law in 2004, where he was the co-founder of the Pepperdine International Human Rights Program.Fluent in Spanish, Mr. Lucas works with many of the firm's Spanish-speaking clients and is frequently asked to give legal commentary on national Spanish television and radio programs. He has lived in Havana, Cuba, and throughout Mexico, where he spent his summers in college building homes for the homeless in Ciudad Juarez.Mr. Lucas is a member of the State Bar of California, the District of Columbia Bar and the Washington State Bar Association. He is an active member of the Consumer Attorneys Association of Los Angeles, Consumer Attorneys of California, and Los Angeles County Bar Association, and regularly volunteers his time providing pro-bono legal services to foster children and children facing immigration deportation proceedings.
A CMO Confidential interview with Jason Radisson, CEO of Movo, former Regional GM at Uber and Marketer at Caesars Entertainment. Jason shares his thoughts on how to approach inflection points like declining sales, a change of control, or company pivot -- and the importance of focusing on the outcome you have to deliver to move the business forward. Key topics include: how to quickly get the math you need; how to reset strategy if the math says the strategy is wrong; the difference between marketing and business math; and what a "fixer" actually does. Tune in to hear about "algorithmic shelf campaigns," and pages from some of the playbooks he developed at Uber and Harrah's.Dive into the "New CMO Survival Guide: Avoiding the Inflection Pitfalls" on CMO Confidential, where host Mike Linton, a seasoned CMO with experience at Best Buy, eBay, Farmers Insurance, and Ancestry.com, uncovers the intricate challenges faced by new Chief Marketing Officers. Tune in to hear from Jason Radisson, Founder and CEO of Movo, as he shares insights from his extensive background, including roles at Uber, Caesars, and consulting with McKinsey. Key topics include understanding and navigating inflection points such as technological obsolescence and strategic turnaround, and the importance of math and data-driven decision-making in marketing leadership. Discover practical strategies for assessing and reframing company expectations, executing a gap analysis, and optimizing marketing channels for maximum ROI. Whether you're a new CMO or a seasoned executive, this discussion offers valuable lessons in leadership and strategic planning. Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay informed on marketing innovations.#socialmediamarketing #b2bmarketing #fractionalcmo #digitalmarketing #cmostrategiesCHAPTERS:00:00 - Intro01:24 - Inflection Point Explained04:07 - Speed Math Techniques06:34 - Analyzing Wrong Visions11:48 - Understanding a Fixer18:13 - Marketing as Supply Chain19:45 - Identifying Sales Problems23:39 - Algorithmic Shelf Campaigns27:28 - Resolving Data Issues30:38 - Focusing on Desired Outcomes34:24 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
A CMO Confidential Interview with Scott Griffiths, CFO of the Affiliati Network, formerly the Marketing CFO at Farmers and VP at Countrywide. Scott discusses how marketing and finance can get into a self fulfilling doom loop by avoiding hard discussions, what it takes to be a good Marketing CFO, and his belief that it is important to recognize the true leaders versus solid performers. Key topics include: how to manage your built in bias for certain marketing components, why Marketing CFO's need to be comfortable with ambiguity and "building a circumstantial case," and why teams shouldn't move levers independently. Listen in to hear a funny story about an Englishman at the Farmers Insurance Open.Step into the world of marketing and finance as we uncover "The Truth About Marketing & Finance: Inside the Drama" on CMO Confidential. Hosted by seasoned CMO Mike Linton, this episode delves into the dynamic intersection of marketing and finance. Join special guest Scott Griffiths, the trailblazing Marketing CFO at Farmers Insurance, as he shares insider insights on navigating the complexities of marketing strategy and financial accountability. Key topics include aligning marketing efforts with strategic goals, the art of saying 'no' with impact, and identifying what makes a team truly excel. Tune in to hear how Scott's journey from KPMG auditor to CFO has shaped his unique perspective on balancing creativity with data-driven decisions. Discover actionable advice for marketers and finance professionals alike, and learn how conflict, when managed well, can lead to superior outcomes. Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with the latest marketing insights.CHAPTERS:00:00 - Intro00:40 - What is a Marketing CFO04:24 - Aligning on Key Metrics09:28 - Improving Job Performance13:17 - Characteristics of a Bad Finance Person16:40 - Traits of a Poor Marketing Person20:32 - Resolving Conflict for Better Solutions28:54 - Tips for Finance Professionals31:07 - Final Question Insights33:50 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Founder and Chief Creative Officer of the Nashville-based independent ad agency THE MAYOR. Tom produced award-winning work in four straight Super Bowls for Avocados from Mexico and RadioShack. He's also a contributing factor in the famous Farmers Insurance jingle "We Are Farmers" and starting the infamous Popeye's Chicken Wars. Tom's work has been featured in The New York Times, Fast Company, Forbes, and the Guinness Book of World Records. Four pieces of his work are in the permanent collection at The Museum of Modern Art in New York City.
347 Find The Hidden Prize In Failure Everything you do, starts and ends with you. From habits we try to make consistent, to our careers, everything we do comes from ourselves, and sometimes we fail which is just as important as success. Often we must fail and learn from those mistakes in order to succeed. In this episode Sarah Elkins and Charles Clark discuss the importance of the evolution of the self, accepting our successes and failure, as well as the importance of stopping to check in with yourself and ensure you are still in alignment. Highlights Show up for the one. Embody your word of impact. Take care of yourself, find time to regroup. You need to live what you teach, be a good example not just to others but yourself. You need to be willing to accept when it's time to look in the mirror and confront yourself. Accept your failure AND your successes. Quotes “There's that one person out there who really needs it and it kind of reminds me of this whole idea like; Hey just think about the one because we get so focused on the millions, the tens of thousands, the hundreds, but what about that one? Because I truly believe that one can become the million.” “It's painful day one, but if you do it enough you begin to love your imperfections.” “I see myself changing, I'm not perfect but I know I'm worth it. I'm worth showing up and being consistent, I'm not there yet but look at what I've done.” “Find The Hidden Prize In Failure” Dear Listeners it is now your turn, I would really encourage you to think about one thing; shameful or hurtful or disappointing or painful that you experienced in your younger years, anytime pre-15 or 16. Something that happened to you, maybe it happened to you alot, you know what I mean, your traumatic childhood experiences. Many of us try to ignore them or we think because we had a generally good childhood that we don't have any trauma to deal with - I promise you everyone has something to deal with. Think about that moment, and think about how it has impacted who you are today, and do one thing that reminds you that you have the responsibility, that you have the power to show up how you want to show up in the world. Regardless of what happened in your childhood, YOU are responsible for your behavior in this moment. What are you going to do with this critical knowledge. And, as always, thank you for listening. About Charles From the adrenaline of the racetrack to the exhilaration of the speaker's podium, Charles Clark's journey is a testament to the power of resilience. A three-time National Champion and ten-time All-American, Charles was once ranked the sixth fastest man in the world at the IAAF World Championships in Berlin. His athletic career was a dream in motion until a devastating injury changed the trajectory of his path forever. Overnight, Charles went from the triumphs of athletic achievement to the depths of injury-induced despair, leading to an intense battle with anxiety and depression. Yet, what seemed like a catastrophic setback became the cornerstone of a profound transformation during which Charles learned to master and sustain optimal mental well-being. Eleven years later, Charles' message goes further than the mere pursuit of achievement; it's about cultivating a mindset of growth, starting first and foremost with mental health. Charles is passionate about helping others become mentally strong, discover their purpose, and develop the habits that will allow them to make their dreams a reality. His philosophy is grounded in the belief that there are valuable lessons hidden in hardship that teach us exactly what we need to know to find fulfillment in life. For Charles, to truly thrive is to relentlessly push beyond the confines of failure and success, to reach unprecedented heights. Today, Charles is a best-selling author and an award-winning speaker. His books, The 'I' in Team: The Playbook To Create A Winning Culture & A Thriving Business and Become your Ideal Self: How to Heal Through Self Therapy made the Amazon best selling list for leadership & motivation. Annually, he captivates audiences at over 50 events worldwide, ranging from educational institutions and sports teams to Fortune 500 companies. To date, his client list includes Google, Farmers Insurance, the NFL, the MLB, NCAA, Johnson & Johnson, Raymond James, Amazon, Nike, iHeart Radio, PepsiCo, and more. With his infectious energy and inspiring insights, Charles has reached and uplifted more than 600,000 people globally, instilling in them a newfound zest for life and leaving an unforgettable mark on hearts and minds alike. Be sure to check out Charles's Facebook, LinkedIn, and Website! Order his new book! About Sarah "Uncovering the right stories for the right audiences so executives, leaders, public speakers, and job seekers can clearly and actively demonstrate their character, values, and vision." In my work with coaching clients, I guide people to improve their communication using storytelling as the foundation of our work together. What I've realized over years of coaching and podcasting is that the majority of people don't realize the impact of the stories they share - on their internal messages, and on the people they're sharing them with. My work with leaders and people who aspire to be leaders follows a similar path to the interviews on my podcast, uncovering pivotal moments in their lives and learning how to share them to connect more authentically with others, to make their presentations and speaking more engaging, to reveal patterns that have kept them stuck or moved them forward, and to improve their relationships at work and at home. The audiobook, Your Stories Don't Define You, How You Tell Them Will is now available! Included with your purchase are two bonus tracks, songs recorded by Sarah's band, Spare Change, in her living room in Montana. Be sure to check out the Storytelling For Professionals Course as well to make sure you nail that next interview!
Today's crossword was clearly a labor of love and mathematics, for reasons that will become clear as soon as you either check out the crossword, or today's episode. It did seem to have a rather large number of, well, 96A, Brief glimpse of stars, say, CAMEOS -- except in this case the CAMEOS were from a vast array of fields, from art, 81D, Surrealist James, ENSOR; to cinema, 54A, Oscar-winning actor in Farmers Insurance ads, JKSIMMONS; to sports, 124D, Golfer Jon, RAHM; to 111D, Ned who composed the operatic version of "Our Town", ROREM. As they used to say in Gotham City, Quickly, to the Wikipedia-mobile, Robin!Show note imagery: MARIECLAIRE, which does appear en français (in French)We love feedback! Send us a text...Contact Info:We love listener mail! Drop us a line, crosswordpodcast@icloud.com.Also, we're on FaceBook, so feel free to drop by there and strike up a conversation!
Farmers Insurance has a series of ads about the wildest claims they've ever covered. Whoever writes those might want to grab a pen for this Setting the Bar story!
Tom Hamling recently went out on his own, departing from Austin-based ad agency, GSD&M, to found Nashville-based ad agency, THE MAYOR. He's got quite the resume, having produced award-winning work in four straight Super Bowls for Avocados From Mexico and RadioShack. He's also a contributing factor in the famous Farmers Insurance jingle "We Are Farmers" and starting the infamous Popeye's Chicken Wars. Tom's work has been featured in The New York Times, Fast Company, Forbes, and the Guinness Book of World Records. Four pieces of his work are in the permanent collection at The Museum of Modern Art in New York City. We also mention actress Alice Wetterlund, who was on the show back in Episode 333. Want more? Steal my first book, Ink by the Barrel - Secrets From Prolific Writers right now for free. Simply head over to www.brockswinson.com to get your free digital download and audiobook. If you find value in the book, please share it with a friend as we're giving away 100,000 copies this year. It's based on hundreds of interviews here at Creative Principles.
A CMO Confidential Interview with Leesa Eichberger, Former CMO of Jenny Craig & Ring Central and Amanda Reierson, former CMO of Avant and Head of Marketing at Thumbtack. We all worked together at Farmers Insurance. Amanda and Leesa discuss tips for evaluating "communication health," what to do in a company that doesn't like bad news, and how to manage a situation where you think your boss is making an error. Key topics include: why you should always have next steps and a solution; understanding and respecting the culture; and why you shouldn't "make stuff up." Tune in to hear some amusing worst practices and why you might want to keep a "head scratcher list."Welcome to CMO Confidential, where you get an insider's perspective on the challenges and triumphs of being a Chief Marketing Officer! In this episode, "What Your Team Hates But Won't Tell You! Secrets from Top CMOs," join host Mike Linton, former CMO of Best Buy, eBay, Farmers Insurance, and Ancestry.com, as he sits down with marketing powerhouses Lisa Eichberger and Amanda Ryerson.Key topics include:- Identifying and addressing communication gaps within your team.- Strategies for conveying bad news effectively.- The importance of building trust and fostering open dialogue.- Real-world examples of managing team dynamics and aligning with company culture.Tune in to hear Lisa, former CMO of Jenny Craig and RingCentral, and Amanda, former CMO at Avant and Chief Growth Officer at Farmers, share their invaluable insights and personal experiences. Whether you're a marketer, advertiser, or just fascinated by the world of marketing, this episode is packed with lessons on leadership and team management.Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with our latest episodes. Don't forget to like, share, and subscribe. Thanks for listening, and stay safe out there, marketers!#TeamFeedback #ExecutiveCommunication #ManagingRemoteTeams #TeamSuccessStrategies #MarketingInsightsCHAPTERS:00:00 - Intro01:49 - Communication Health Strategies03:45 - Communicating with Your Boss Effectively07:03 - Testing the Waters with a New Boss11:12 - Best and Worst Communication Practices15:25 - Communicating Bad News Effectively18:28 - Addressing Mistakes Made by Your Boss20:20 - Disagreeing and Committing in Conversations22:05 - Handling Team Pushback on Ideas26:10 - Funniest Email Story28:30 - The Importance of Saying "I Don't Know"30:29 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode, we dive into the brewing controversy as Farmers Insurance threatens to leave California if their demands for significant rate increases aren't met. We explore the implications of this potential exit on homeowners and the insurance market, especially for those with investment properties. Additionally, we discuss the recent release of "Buying Vegas," a new series showcasing the behind-the-scenes efforts of Michael and Olivia as they navigate the Vegas real estate market. We also touch on creative financing strategies and the current state of the housing market amid economic uncertainties. Timeline Summary [00:00] - Introduction to the episode and the launch of "Buying Vegas." [01:00] - Initial thoughts and analytics on "Buying Vegas" Episode One. [03:00] - Discussion on the timing for releasing Episode Two. [05:00] - Insights from Ty on the creative financing deep dive session. [08:00] - Matt shares updates on the current buyer market and opportunities. [10:00] - Matt debunks the myths around 2019 ARM loans. [11:00] - Elaine discusses the potential impact of Farmers Insurance's threats. [15:00] - Analysis of insurance rate increases and their effects on different properties. [18:00] - Predictions on the housing market slowdown and opportunities for contrarians. [21:00] - Michael shares his marathon training challenges amid extreme heat. [22:00] - Closing remarks from Ty and a call to action for viewers. Links & Resources Lumberjack Landlord on YouTube: https://www.youtube.com/channel/UCMVJjr0QalPDBTq0s4wggqQ Dion Talk Financial Freedom on YouTube: https://www.youtube.com/channel/UCj_Ew0T4qoTbI8eCIBcZg8Q Farmers Insurance information: Call or text Elaine at (559) 696-9196 Thank you for tuning in! If you enjoyed this episode, please rate, follow, share, and review our podcast. Your support helps us continue to bring you valuable insights and lively discussions. Let us know in the comments whether you prefer the release of "Buying Vegas" Episode Two on Friday evening or Saturday morning.
A CMO Confidential Interview with Scott Lindquist, CFO for CNA Financial Corp, former CFO of Farmers Insurance and PwC Partner. Scott discusses the wide variety of CFO's, why insurance became a marketing hothouse, the importance of marketing math, and how to manage the Marketing CFO position. Key topics include: how investing in brands is a leap of faith; tips for presenting to boards, why he viewed himself as the "Chief Fun Officer;" and why he believes brands matter. Tune in to hear a great discussion on how to evaluate marketing investment through a cost of capital exercise.Discover the secrets of successful marketing CFOs in this episode of CMO Confidential, hosted by five-time CMO Mike Linton. Tune in to hear from Scott Linquist, the experienced Chief Financial Officer of CNA Financial, who shares invaluable insights into the complex relationship between CFOs and CMOs. Starting his career at Price Waterhouse Coopers and holding the CFO position at Farmers Insurance for over 13 years, Scott provides a unique perspective on the strategic partnership necessary for successful marketing.Key topics include:- The diverse roles of CFOs in the marketplace- The importance of strategic alignment between CFOs and CEOs- The evolution of marketing in the insurance industry- Practical advice for CMOs on building relationships with CFOs- How to effectively present marketing strategies and data to the finance communityScott also delves into the critical aspects of marketing math, brand valuation, and the dynamics of customer lifetime value. Don't miss this engaging and informative discussion that's packed with practical advice and expert insights.Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay updated on all our latest episodes. Tune in now, marketers, advertisers, and business leaders!#CmoMikeLinton #MarketingPodcast #MarketingLeadership #InsuranceMarketing #CfoMarketingTipsCHAPTERS:0:00 - Intro0:40 - Meet Scott1:52 - What Kind of CFOs are Out There5:12 - Marketing in the Insurance Industry7:49 - How the Industry Got to Where it is Today12:38 - Moving from B2C to B2B14:47 - How to Onboard the CFO18:12 - How Did You Become a Marketing Believer21:05 - How to Get a CFO to Believe in Marketing23:00 - Best and Worst Practices for Marketing Presentations25:25 - Managing the Marketing CFO27:18 - Last Question: Funniest Story and Practical Advice30:33 - Outro30:49 - Like, Share, Subscribe30:50 - Where to Find Our Shows31:21 - Mike Linton Sign OffSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Desiree Klaus, the founder of www.letsvamonos.com, has a compelling and diverse background. Since the age of 9, she has been using her voice in public, initially through reading scripture and singing in church choirs, and later exploring genres like Tejano, pop, and mariachi. Born to a Mexican mother who is a writer and community leader, and a father who was her partner in community activism, Desiree's upbringing in Baytown, Houston, infused her with a strong spirit and community focus.Her academic life was marked by excellence, but upon reaching college, Desiree faced uncertainty about her career path. This period of self-learning and exploration significantly shaped her character. Her professional journey includes a start in the coffee industry at Starbucks in 2004, a transition to home health services in 2012, and a stint in insurance with Farmers Insurance in 2016. However, her father's passing in 2017 led her to reevaluate her life's direction.The birth of Let's Vámonos! Live in 2020 was a pivotal moment for Desiree. It began with an impromptu interview with Latina wrestler Melissa Cervantes, also known as "Thunder Rosa." This experience, captured with just an iPhone and her husband as the cameraman, became a defining moment for Desiree, encapsulating her belief in the power of community, opportunity, and pursuing dreams without the confines of traditional education.
Desiree Klaus, the founder of www.letsvamonos.com, has a compelling and diverse background. Since the age of 9, she has been using her voice in public, initially through reading scripture and singing in church choirs, and later exploring genres like Tejano, pop, and mariachi. Born to a Mexican mother who is a writer and community leader, and a father who was her partner in community activism, Desiree's upbringing in Baytown, Houston, infused her with a strong spirit and community focus.Her academic life was marked by excellence, but upon reaching college, Desiree faced uncertainty about her career path. This period of self-learning and exploration significantly shaped her character. Her professional journey includes a start in the coffee industry at Starbucks in 2004, a transition to home health services in 2012, and a stint in insurance with Farmers Insurance in 2016. However, her father's passing in 2017 led her to reevaluate her life's direction.The birth of Let's Vámonos! Live in 2020 was a pivotal moment for Desiree. It began with an impromptu interview with Latina wrestler Melissa Cervantes, also known as "Thunder Rosa." This experience, captured with just an iPhone and her husband as the cameraman, became a defining moment for Desiree, encapsulating her belief in the power of community, opportunity, and pursuing dreams without the confines of traditional education.
A conversation with Scott Houdashell, the inventor of the Eggmazing Egg Decorator and, with Curtis McGill, the owner of the toy and game company Hey Buddy Hey Pal. A former Farmers Insurance agent, Houdashell had always worked with his hands, and in 2015 came up with an idea for decorating Easter eggs without the messy dyes. What began with a hot glue stick, a spoon and an electric screwdriver soon turned into several makeshift prototypes before the final product took shape. The rest is history. Houdashell tells host Jason Boyett about his pre-Easter Bunny career, how he endured the product development process, getting on Shark Tank, and how his company is giving back to Make-a-Wish North Texas through MyTrueWish.org. This episode is sponsored by La-Z-Boy Furniture Stores, Pinnacle by Rockrose and Panhandle Plains Historical Museum.
PJ Glasser, Ryan Horvat & Tyler Morales give out their favorite bets for the Farmers Insurance. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
House and Hubbard are joined by the Action Network's Jason Sobel to discuss Nick Dunlap's win at the American Express; he's the first amateur to win a PGA Tour event in over 30 years (03:40). They discuss whether he'll decide to go pro or remain at school and how this win highlights the surge of young golfers. They then preview and offer their favorite picks for the Farmers Insurance Open (45:54). The Ringer is committed to responsible gaming. Please check out theringer.com/RG to find out more, or listen to the end of the episode for additional details. Hosts: Joe House and Nathan Hubbard Guest: Jason Sobel Producer: Eduardo Ocampo Learn more about your ad choices. Visit podcastchoices.com/adchoices
Jason Sobel joins the show to breakdown his favorite golf bets for this week's Farmers Insurance. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices