Podcasts about Alessio

Discover the secrets behind scaling multimillion-dollar businesses as the founder of Skill for Impact shares his journey from Apple to marketing mastermind, helping top entrepreneurs achieve massive success.   In this episode of Sharkpreneur, Seth Greene speaks with Alessio Pieroni, the founder of Skill for Impact, who shares his journey from working at Apple to scaling a marketing agency that has helped entrepreneurs like Tony Robbins, Jordan Peterson, and Robert Kiyosaki achieve massive growth. With over a decade of experience, he led Mindvalley's expansion from $25 million to $75 million as CMO before launching his agency. Specializing in high-impact marketing strategies, he has masterminded successful webinars, challenges, and summits, including a book launch that became a New York Times bestseller with over 70,000 attendees.   Key Takeaways: → Learn how a career shift led to building a thriving marketing agency from the ground up. → Learn how funnels are used to scale businesses and achieve success without relying on referrals. → Discover the key elements that make webinars, challenges, and summits successful. → Find out how VIP upgrades boost conversions for high-ticket products. → Get insights into scaling from six-figure revenue to seven figures with tailored strategies.   Alessio Pieroni is a digital marketing consultant, expert, and speaker dedicated to scaling online education businesses from seven to eight figures. With over a decade of experience, he has helped generate more than $100 million in revenue for the companies he has worked with or consulted for. His expertise includes product marketing, growth marketing, data analytics, funnel marketing, and digital advertising. Alessio is known for creating high-impact content and campaigns that drive business growth. He is a firm believer in the power of online education to democratize learning and revolutionize the traditional education system. His work focuses on empowering businesses to achieve exceptional success through innovative digital marketing strategies.   Connect With Alessio: Alessio Pieroni Instagram Facebook LinkedIn   Learn more about your ad choices. Visit megaphone.fm/adchoices

The Sound of Spaghetti with Alessio Tonin - 14.05.2025 by

The Sound of Spaghetti with Alessio Tonin - 02.04.2025 by

Hablamos con el técnico del Mirandés después de depender de sí mismos para ascender a Primera y repasamos las mejores noticias polideportivas con el sueño de Juan Ayuso de vestirse la maglia rosa y ser campeón del Giro de Italia.

durée : 00:02:01 - Esprit sport - Le sport en entreprise est à l'honneur toute cette semaine dans Esprit sport. Aujourd'hui en France, 13% des sociétés permettent à leurs salariés de faire une activité sur le lieu du travail. Troisième épisode avec Alessio Capozza, gérant d'une agence de sport à Paris.

Che cos'è il miocrobiota e perchè è così importante nelle malattie croniche? Come correlano tra loro il microbiota intestinale e vaginale? Lo sapevi che alcuni microrganismi intestinali metabolizzano gli estrogeni e sono implicati nelle patologie a prevalenza estrogenica, come endometriosi e PCOS?Ne abbiamo parlato con il dr Alessio Fabbricatore, biologo nutrizionista, esperto in nutrizione clinica e medicina funzionale.Trovi il dr Alessio Fabbricatore nel suo studio di Salerno e anche in consulenza online www.alessiofabbricatorenutrizionista.ite sui social come @dr.alessiofabbricatoreLascia 5 stelle o una recensione, condividi e aiuta a crescere questo progetto, indipendente e autofinanziato. Seguimi su Instagram come ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@valentinapontello_ginecologa⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ e scarica un estratto gratuito del mio libro ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Endometriosi: come curarsi con la medicina integrativa⁠⁠Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/swoop/mornings License code: KEZKFBMXZXX6LBRT

In questa puntata di Start, il costo della mensa scolastica italiana; la condanna di Gérard Depardieu; un libro che sta facendo tremare il Partito Democratico americano; infine, la storia di Alessio e sua moglie. Se vuoi dirmi le difficoltà e le sfide che, come giovane, incontri nella tua vita quotidiana o, semplicemente, dirmi la tua opinione sulle notizie che hai ascoltato oggi, puoi mandare un'email a angelica.migliorisi@ilsole24ore.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Il Cortocircuito – Podcast Ufficiale di intrattenimento videoludico e non soloOgni venerdì pomeriggio dalle 16:00 alle 18:00 torna Il Cortocircuito, il talk-show live di Multiplayer.it con il trio delle meraviglie: Pierpaolo Greco, Alessio Pianesani e Francesco Serino, supportati dalla regia di Jacopo Di Giuli. Due ore di discussioni infuocate, ironia tagliente, analisi senza filtri e il contributo diretto del pubblico con chiamate e vocali in tempo reale.In questa puntata:

Alessio Caliandro"Gli incarnati"Rubbettino Editorehttps://www.store.rubbettinoeditore.it/catalogo/gli-incarnati/«La osservai ancora per un po', mi resi conto che quella figura non affiorava semplicemente dal passato, ma forse da un'altra vita, o da un sogno, o da un'esistenza solo possibile che non si era mai realizzata»In un presente distopico, sullo sfondo di una Roma grigia e alienante, il protagonista de Gli incarnati fugge dalle proprie frustrazioni quotidiane coltivando un'ossessione erotica per una giovane sconosciuta. Tale desiderio sarà così incontenibile da condurlo a mutare nel corpo. Nel suo testicolo destro si svilupperà un tumore dall'assurda morfologia cerebrale. La sua seconda intelligenza, quella della carne, lo guiderà alla liberazione da ogni convenzione sociale e familiare, consentendogli di sperimentare la pulsione pura del corpo. L'incontro, poi, con la Donna clitoride, suo pendant al femminile, metterà in pericolo l'intera civiltà.Alessio Caliandro (1977) è originario di Martina Franca e vive a Roma, dove si è laureato in Filosofia e in Studi storico-religiosi. Ha collaborato con “Nuovi Argomenti” e pubblicato il saggio di storia delle religioni Il Prete Gianni e la performatività del mito (Fallone 2022). Nel 2023, con Gli incarnati, è stato finalista della XXXVI edizione del Premio Italo CIL POSTO DELLE PAROLEascoltare fa pensarewww.ilpostodelleparole.itDiventa un supporter di questo podcast: https://www.spreaker.com/podcast/il-posto-delle-parole--1487855/support.

Alessio Torino"Il palio delle rane"Mondadori Editorewww.mondadori.itPerché a Luceoli, nel cuore dell'Appennino, si celebri come tutti gli anni il Palio delle Rane, sono necessarie regole, passione, dedizione. E non solo per trasformare la gara in una manifestazione in costume, colorata e insaporita da piatti “degni della festa”. Ci vuole qualcuno che abbia cura dei piccoli anfibi, che li nutra, che li prepari. E allora ecco, come in una fiaba bizzarra, crudele e dolcissima ci viene incontro la giovane Raniera, Gran Custode del Palio. Per lei, cuore semplice, incantata testimone, tutto cambia quando a terremotare le sue certezze arriva Das Lubbert, che di quelle rane è fratello. Nessuno degli abitanti di Luceoli – tutti incollati alle loro consuetudini – ha mai saputo leggere oltre la corsa degli scarriolanti, oltre il teatro della festa, dei banchetti, oltre i soprannomi che ciascuno si porta addosso. E invece. E invece non era tutto così semplice, neanche per il semplice cuore della Raniera. E adesso che fare? La storia si ribalta? La favola si incrina? In questo rito tribale, arcaico, favoloso, si avverte un confronto serrato con la natura umana e animale. La scrittura di Alessio Torino ci vola dentro a ritmi di ballata, e coglie – fra rane, ragni, topi, cicale cinesi, rondini – un sentimento del tempo che straripa come un torrente, e dice di noi.Alessio Torino è nato a Cagli nel 1975. Ha esordito con Undici decimi (Italic, 2010, premio Bagutta Opera Prima). In seguito ha pubblicato Tetano (2011), Urbino, Nebraska (2013) e Tina (2016), editi da minimum fax; Al centro del mondo (2020) e Cuori in piena (2023), editi da Mondadori. Ha vinto, fra gli altri, il premio Lo Straniero, il premio Frontino Montefeltro e il premio Mondello. Tetano e Urbino, Nebraska sono stati ristampati negli Oscar Mondadori (rispettivamente nel 2023 e 2025). Ha scritto Passare il fiume (Orecchio Acerbo, 2024), illustrato da Simone Massi con il quale ha collaborato in sede di sceneggiatura per il film di animazione Invelle (2024).IL POSTO DELLE PAROLEascoltare fa pensarewww.ilpostodelleparole.itDiventa un supporter di questo podcast: https://www.spreaker.com/podcast/il-posto-delle-parole--1487855/support.

Alessio Rosati presenta "Una parte di te" su Radio Delta 1 con Daniele Di Ianni.

Che impatto ha essere inclusi nella lista Forbes Under 30? E come si arriva a essere selezionati?In questo episodio di Confidenze Imprenditoriali, ti parliamo dei principali retroscena sulla famosa lista Forbes Under 30. Ti racconteremo come viene svolto l'intero processo di selezione e cosa significa davvero per un giovane imprenditore ricevere questo importante riconoscimento. Condivideremo anche la nostra esperienza diretta, mostrandoti quali possibilità possono aprirsi davanti a te in fatto di networking, visibilità e autorevolezza se il tuo nome viene scritto in una lista del genere.Se stai pensando di candidarti ai Forbes Under 30, o quantomeno vuoi capire se hai la possibilità di farlo, allora questa puntata fa al caso tuo.-------------

“Go woke, go broke”, questo il mantra che viene ripetuto per sottolineare quanto questa storia del “politically correct a tutti i costi” stia rovinando l’industria cinematografica, in particolare i remake dei film d’animazione. Niente di più falso, amici e amiche del podcast, queste operazioni non sono mai state così proficue, e ce lo racconta una nostra vecchia conoscenza, il divulgatore cinematografico Alessio De Santa.See omnystudio.com/listener for privacy information.

L'abruzzese Michel Russi con Ivan e Alessio presenta "Dietro di te" negli studi di Delta 1. Tutta l'intervista, anche in video, di Daniele Di Ianni.

Pasqua con buoni segnali per la Ferrari che torna sul podio con Leclerc, il primo del 2025, e prende un distacco dalla McLaren tutto sommato contenuto; il monegasco peraltro tiene dietro anche Norris grazie ad una gara eccezionale.McLaren che festeggia un'altra vittoria, la terza per Piastri, che sembra più che mai il favorito del mondiale. Verstappen ne combina un'altra delle sue in partenza e questa volta ci rimette una possibile vittoria.Di questi e di altri temi parliamo ampiamente nella nuova puntata di ZonaDRS con Alessio, Angelo e Giacomo! Ci trovate anche su Youtube (CANALE YOUTUBE): buon ascolto!

Hai mai avuto dubbi su cosa tenere in casa e cosa affidare all'esterno nella tua azienda?In questo episodio di Confidenze Imprenditoriali, Alessio e Giulia affrontano uno dei dilemmi più comuni per chi costruisce un business: scegliere cosa internalizzare e cosa esternalizzare. Condividono il metodo che usano in Startup Geeks, analizzano vantaggi e svantaggi delle due opzioni e spiegano perché non esiste una risposta universale, ma solo scelte consapevoli.Attraverso esempi pratici e casi concreti, scoprirai come bilanciare controllo, costi, competenze e strategia aziendale. -------------

Il Bahrain ci consegna una McLaren sempre in gran forma ma anche questa volta la doppietta non arriva: merito di un grande George Russell che si frappone tra il perfetto Piastri e l'incerto Norris. Le Ferrari stanno ancora a guardare gli altri festeggiare sul podio ma accolgono i primi aggiornamenti con buoni feedback.Di questi e di altri temi parliamo ampiamente nella nuova puntata di ZonaDRS con Alessio, Angelo e Giacomo! Ci trovate anche su Youtube (CANALE YOUTUBE): buon ascolto!

Questo episodio è speciale perché per la prima volta i nostri due speaker, Katia e Alessio, si sono incontrati di persona e hanno registrato una puntata dal vivo! Questo ci ha ispirato l'argomento dell'episodio di oggi: come si dice in italiano quando si incontra una persona che non si conosce? Piacere! Ma il Galateo, cioè quell'insieme di regole che definiscono la buona educazione, non è d'accordo.Scopriamo perché e ascoltiamo il parere di alcuni ospiti presenti all'inaugurazione della nuova sede della Scuola Leonardo Da Vinci di Torino.

Alessio Patalano discusses the maritime dimensions of the Ukraine conflict and the shifting dynamics of naval strategy globally. There are many lessons to be learned from the maritime dimension of the ongoing war in Ukraine. Alessio explores maritime security and resilience, assessing both the operational dynamics and wider economic implications of the war at sea. He examines the challenges faced by NATO members and the broader international community in adapting their naval capabilities. He talks about the future of maritime security, including advancements in undersea warfare and the evolving role of drones and other technologies in naval operations. Alessio Patalano is Professor of War and Strategy in East Asia and Co-Director of the Centre for Grand Strategy at King's College London, where he specialises in maritime strategic issues.

Appuntamento fisso del Venerdì pomeriggio dalle 16 alle 18, torna IL CORTOCIRCUITO con il solito trio delle meraviglie, ovvero Pierpaolo Greco, Alessio Pianesani e Francesco Serino (e pure Jacopo Di Giuli alla Regia), per 2 ore di scoppiettante intrattenimento a ruota libera, con il supporto anche del pubblico, grazie alle chiamate in tempo reale e agli immancabili vocali!Pierpaolo, Alessio e Francesco aprono un episodio speciale e ricchissimo di Corto Circuito, con un mix esplosivo di ospiti, novità e momenti esilaranti. Si parte con l'annuncio del raduno ufficiale di Multiplayer.it a Milano, tra aperitivi, cena (con Alessio!), e un'attenzione inclusiva a tutti i partecipanti, ragazzi, ragazze e persone non binarie. Non mancano le frecciatine alla tecnologia di Camify e l'entusiasmo contagioso che accompagna l'intera puntata.Ospite d'eccezione è Lorenzo Badioli, in arte Pupetti Tutti Matti, autore di contenuti animati provocatori e impegnati su sessualità, diritti LGBTQ+ e aborto. Lorenzo racconta la sua esperienza con la censura online, il suo approccio creativo da autodidatta (musica inclusa, grazie a Logic Pro), e il legame con un pubblico giovane e consapevole. Si parla anche dei suoi gusti videoludici, con una preferenza per esperienze narrative e originali, e un commento curioso sulla presenza di un mouse nella futura Switch 2.Si torna poi al Nintendo Treehouse, con uno sguardo approfondito su Bravely Default: Flying Fairy HD Remaster e il nuovo Mario Kart (World? Next?), tra upgrade grafici e modalità multiplayer a 24 giocatori. Ma l'attenzione viene catturata da una notizia inattesa: i preordini della Switch 2 negli USA sono stati rimandati per possibili dazi doganali legati alla produzione in Vietnam.Infine, arriva Marco Perri di Multiplayer.it con la sua analisi della Switch 2: promossa con un solido 8.5/10, ma con critiche mirate alla politica dei prezzi Nintendo, tra costi elevati, disparità tra digitale e fisico e upgrade a pagamento. Ne nasce un confronto acceso con Francesco, sempre più disilluso rispetto alla visione di Nintendo, in favore di modelli alternativi come Xbox Game Pass.

In questa puntata di Start, l'apertura del fronte dazi tra Europa e Stati Uniti con Giorgia Meloni che scende in campo; una notizia che mescola elezioni, troll e TikTok; una vicenda che ha a che fare con l'Italia, con l'estero... e con la pensione; infine, la storia di Alessio. Se vuoi raccontarmi le difficoltà e le sfide che, come giovane, incontri nella tua vita quotidiana o, semplicemente, dirmi la tua opinione sulle notizie che hai ascoltato oggi, puoi mandare un'email a angelica.migliorisi@ilsole24ore.com

The sound of Spaghetti with Alessio Tonin - 05.03.25 by

To unpack some of the most topical questions in AI, I'm joined by two fellow AI podcasters: Swyx and Alessio Fanelli, co-hosts of the Latent Space podcast. We've been wanting to do a cross-over episode for a while and finally made it happen.Swyx brings deep experience from his time at AWS, Temporal, and Airbyte, and is now focused on AI agents and dev tools. Alessio is an investor at Decibel, where he's been backing early technical teams pushing the boundaries of infrastructure and applied AI. Together they run Latent Space, a technical newsletter and podcast by and for AI engineers.To subscribe or learn more about Latent Space, click here: https://www.latent.space/ [0:00] Intro[1:08] Reflecting on AI Surprises of the Past Year[2:24] Open Source Models and Their Adoption[6:48] The Rise of GPT Wrappers[7:49] Challenges in AI Model Training[10:33] Over-hyped and Under-hyped AI Trends[24:00] The Future of AI Product Market Fit[30:27] Google's Momentum and Customer Support Insights[33:16] Emerging AI Applications and Market Trends[35:13] Challenges and Opportunities in AI Development[39:02] Defensibility in AI Applications[42:42] Infrastructure and Security in AI[50:04] Future of AI and Unanswered Questions[55:34] Quickfire With your co-hosts: @jacobeffron - Partner at Redpoint, Former PM Flatiron Health @patrickachase - Partner at Redpoint, Former ML Engineer LinkedIn @ericabrescia - Former COO Github, Founder Bitnami (acq'd by VMWare) @jordan_segall - Partner at Redpoint

If you're in SF: Join us for the Claude Plays Pokemon hackathon this Sunday!If you're not: Fill out the 2025 State of AI Eng survey for $250 in Amazon cards!We are SO excited to share our conversation with Dharmesh Shah, co-founder of HubSpot and creator of Agent.ai.A particularly compelling concept we discussed is the idea of "hybrid teams" - the next evolution in workplace organization where human workers collaborate with AI agents as team members. Just as we previously saw hybrid teams emerge in terms of full-time vs. contract workers, or in-office vs. remote workers, Dharmesh predicts that the next frontier will be teams composed of both human and AI members. This raises interesting questions about team dynamics, trust, and how to effectively delegate tasks between human and AI team members.The discussion of business models in AI reveals an important distinction between Work as a Service (WaaS) and Results as a Service (RaaS), something Dharmesh has written extensively about. While RaaS has gained popularity, particularly in customer support applications where outcomes are easily measurable, Dharmesh argues that this model may be over-indexed. Not all AI applications have clearly definable outcomes or consistent economic value per transaction, making WaaS more appropriate in many cases. This insight is particularly relevant for businesses considering how to monetize AI capabilities.The technical challenges of implementing effective agent systems are also explored, particularly around memory and authentication. Shah emphasizes the importance of cross-agent memory sharing and the need for more granular control over data access. He envisions a future where users can selectively share parts of their data with different agents, similar to how OAuth works but with much finer control. This points to significant opportunities in developing infrastructure for secure and efficient agent-to-agent communication and data sharing.Other highlights from our conversation* The Evolution of AI-Powered Agents – Exploring how AI agents have evolved from simple chatbots to sophisticated multi-agent systems, and the role of MCPs in enabling that.* Hybrid Digital Teams and the Future of Work – How AI agents are becoming teammates rather than just tools, and what this means for business operations and knowledge work.* Memory in AI Agents – The importance of persistent memory in AI systems and how shared memory across agents could enhance collaboration and efficiency.* Business Models for AI Agents – Exploring the shift from software as a service (SaaS) to work as a service (WaaS) and results as a service (RaaS), and what this means for monetization.* The Role of Standards Like MCP – Why MCP has been widely adopted and how it enables agent collaboration, tool use, and discovery.* The Future of AI Code Generation and Software Engineering – How AI-assisted coding is changing the role of software engineers and what skills will matter most in the future.* Domain Investing and Efficient Markets – Dharmesh's approach to domain investing and how inefficiencies in digital asset markets create business opportunities.* The Philosophy of Saying No – Lessons from "Sorry, You Must Pass" and how prioritization leads to greater productivity and focus.Timestamps* 00:00 Introduction and Guest Welcome* 02:29 Dharmesh Shah's Journey into AI* 05:22 Defining AI Agents* 06:45 The Evolution and Future of AI Agents* 13:53 Graph Theory and Knowledge Representation* 20:02 Engineering Practices and Overengineering* 25:57 The Role of Junior Engineers in the AI Era* 28:20 Multi-Agent Systems and MCP Standards* 35:55 LinkedIn's Legal Battles and Data Scraping* 37:32 The Future of AI and Hybrid Teams* 39:19 Building Agent AI: A Professional Network for Agents* 40:43 Challenges and Innovations in Agent AI* 45:02 The Evolution of UI in AI Systems* 01:00:25 Business Models: Work as a Service vs. Results as a Service* 01:09:17 The Future Value of Engineers* 01:09:51 Exploring the Role of Agents* 01:10:28 The Importance of Memory in AI* 01:11:02 Challenges and Opportunities in AI Memory* 01:12:41 Selective Memory and Privacy Concerns* 01:13:27 The Evolution of AI Tools and Platforms* 01:18:23 Domain Names and AI Projects* 01:32:08 Balancing Work and Personal Life* 01:35:52 Final Thoughts and ReflectionsTranscriptAlessio [00:00:04]: Hey everyone, welcome back to the Latent Space podcast. This is Alessio, partner and CTO at Decibel Partners, and I'm joined by my co-host Swyx, founder of Small AI.swyx [00:00:12]: Hello, and today we're super excited to have Dharmesh Shah to join us. I guess your relevant title here is founder of Agent AI.Dharmesh [00:00:20]: Yeah, that's true for this. Yeah, creator of Agent.ai and co-founder of HubSpot.swyx [00:00:25]: Co-founder of HubSpot, which I followed for many years, I think 18 years now, gonna be 19 soon. And you caught, you know, people can catch up on your HubSpot story elsewhere. I should also thank Sean Puri, who I've chatted with back and forth, who's been, I guess, getting me in touch with your people. But also, I think like, just giving us a lot of context, because obviously, My First Million joined you guys, and they've been chatting with you guys a lot. So for the business side, we can talk about that, but I kind of wanted to engage your CTO, agent, engineer side of things. So how did you get agent religion?Dharmesh [00:01:00]: Let's see. So I've been working, I'll take like a half step back, a decade or so ago, even though actually more than that. So even before HubSpot, the company I was contemplating that I had named for was called Ingenisoft. And the idea behind Ingenisoft was a natural language interface to business software. Now realize this is 20 years ago, so that was a hard thing to do. But the actual use case that I had in mind was, you know, we had data sitting in business systems like a CRM or something like that. And my kind of what I thought clever at the time. Oh, what if we used email as the kind of interface to get to business software? And the motivation for using email is that it automatically works when you're offline. So imagine I'm getting on a plane or I'm on a plane. There was no internet on planes back then. It's like, oh, I'm going through business cards from an event I went to. I can just type things into an email just to have them all in the backlog. When it reconnects, it sends those emails to a processor that basically kind of parses effectively the commands and updates the software, sends you the file, whatever it is. And there was a handful of commands. I was a little bit ahead of the times in terms of what was actually possible. And I reattempted this natural language thing with a product called ChatSpot that I did back 20...swyx [00:02:12]: Yeah, this is your first post-ChatGPT project.Dharmesh [00:02:14]: I saw it come out. Yeah. And so I've always been kind of fascinated by this natural language interface to software. Because, you know, as software developers, myself included, we've always said, oh, we build intuitive, easy-to-use applications. And it's not intuitive at all, right? Because what we're doing is... We're taking the mental model that's in our head of what we're trying to accomplish with said piece of software and translating that into a series of touches and swipes and clicks and things like that. And there's nothing natural or intuitive about it. And so natural language interfaces, for the first time, you know, whatever the thought is you have in your head and expressed in whatever language that you normally use to talk to yourself in your head, you can just sort of emit that and have software do something. And I thought that was kind of a breakthrough, which it has been. And it's gone. So that's where I first started getting into the journey. I started because now it actually works, right? So once we got ChatGPT and you can take, even with a few-shot example, convert something into structured, even back in the ChatGP 3.5 days, it did a decent job in a few-shot example, convert something to structured text if you knew what kinds of intents you were going to have. And so that happened. And that ultimately became a HubSpot project. But then agents intrigued me because I'm like, okay, well, that's the next step here. So chat's great. Love Chat UX. But if we want to do something even more meaningful, it felt like the next kind of advancement is not this kind of, I'm chatting with some software in a kind of a synchronous back and forth model, is that software is going to do things for me in kind of a multi-step way to try and accomplish some goals. So, yeah, that's when I first got started. It's like, okay, what would that look like? Yeah. And I've been obsessed ever since, by the way.Alessio [00:03:55]: Which goes back to your first experience with it, which is like you're offline. Yeah. And you want to do a task. You don't need to do it right now. You just want to queue it up for somebody to do it for you. Yes. As you think about agents, like, let's start at the easy question, which is like, how do you define an agent? Maybe. You mean the hardest question in the universe? Is that what you mean?Dharmesh [00:04:12]: You said you have an irritating take. I do have an irritating take. I think, well, some number of people have been irritated, including within my own team. So I have a very broad definition for agents, which is it's AI-powered software that accomplishes a goal. Period. That's it. And what irritates people about it is like, well, that's so broad as to be completely non-useful. And I understand that. I understand the criticism. But in my mind, if you kind of fast forward months, I guess, in AI years, the implementation of it, and we're already starting to see this, and we'll talk about this, different kinds of agents, right? So I think in addition to having a usable definition, and I like yours, by the way, and we should talk more about that, that you just came out with, the classification of agents actually is also useful, which is, is it autonomous or non-autonomous? Does it have a deterministic workflow? Does it have a non-deterministic workflow? Is it working synchronously? Is it working asynchronously? Then you have the different kind of interaction modes. Is it a chat agent, kind of like a customer support agent would be? You're having this kind of back and forth. Is it a workflow agent that just does a discrete number of steps? So there's all these different flavors of agents. So if I were to draw it in a Venn diagram, I would draw a big circle that says, this is agents, and then I have a bunch of circles, some overlapping, because they're not mutually exclusive. And so I think that's what's interesting, and we're seeing development along a bunch of different paths, right? So if you look at the first implementation of agent frameworks, you look at Baby AGI and AutoGBT, I think it was, not Autogen, that's the Microsoft one. They were way ahead of their time because they assumed this level of reasoning and execution and planning capability that just did not exist, right? So it was an interesting thought experiment, which is what it was. Even the guy that, I'm an investor in Yohei's fund that did Baby AGI. It wasn't ready, but it was a sign of what was to come. And so the question then is, when is it ready? And so lots of people talk about the state of the art when it comes to agents. I'm a pragmatist, so I think of the state of the practical. It's like, okay, well, what can I actually build that has commercial value or solves actually some discrete problem with some baseline of repeatability or verifiability?swyx [00:06:22]: There was a lot, and very, very interesting. I'm not irritated by it at all. Okay. As you know, I take a... There's a lot of anthropological view or linguistics view. And in linguistics, you don't want to be prescriptive. You want to be descriptive. Yeah. So you're a goals guy. That's the key word in your thing. And other people have other definitions that might involve like delegated trust or non-deterministic work, LLM in the loop, all that stuff. The other thing I was thinking about, just the comment on Baby AGI, LGBT. Yeah. In that piece that you just read, I was able to go through our backlog and just kind of track the winter of agents and then the summer now. Yeah. And it's... We can tell the whole story as an oral history, just following that thread. And it's really just like, I think, I tried to explain the why now, right? Like I had, there's better models, of course. There's better tool use with like, they're just more reliable. Yep. Better tools with MCP and all that stuff. And I'm sure you have opinions on that too. Business model shift, which you like a lot. I just heard you talk about RAS with MFM guys. Yep. Cost is dropping a lot. Yep. Inference is getting faster. There's more model diversity. Yep. Yep. I think it's a subtle point. It means that like, you have different models with different perspectives. You don't get stuck in the basin of performance of a single model. Sure. You can just get out of it by just switching models. Yep. Multi-agent research and RL fine tuning. So I just wanted to let you respond to like any of that.Dharmesh [00:07:44]: Yeah. A couple of things. Connecting the dots on the kind of the definition side of it. So we'll get the irritation out of the way completely. I have one more, even more irritating leap on the agent definition thing. So here's the way I think about it. By the way, the kind of word agent, I looked it up, like the English dictionary definition. The old school agent, yeah. Is when you have someone or something that does something on your behalf, like a travel agent or a real estate agent acts on your behalf. It's like proxy, which is a nice kind of general definition. So the other direction I'm sort of headed, and it's going to tie back to tool calling and MCP and things like that, is if you, and I'm not a biologist by any stretch of the imagination, but we have these single-celled organisms, right? Like the simplest possible form of what one would call life. But it's still life. It just happens to be single-celled. And then you can combine cells and then cells become specialized over time. And you have much more sophisticated organisms, you know, kind of further down the spectrum. In my mind, at the most fundamental level, you can almost think of having atomic agents. What is the simplest possible thing that's an agent that can still be called an agent? What is the equivalent of a kind of single-celled organism? And the reason I think that's useful is right now we're headed down the road, which I think is very exciting around tool use, right? That says, okay, the LLMs now can be provided a set of tools that it calls to accomplish whatever it needs to accomplish in the kind of furtherance of whatever goal it's trying to get done. And I'm not overly bothered by it, but if you think about it, if you just squint a little bit and say, well, what if everything was an agent? And what if tools were actually just atomic agents? Because then it's turtles all the way down, right? Then it's like, oh, well, all that's really happening with tool use is that we have a network of agents that know about each other through something like an MMCP and can kind of decompose a particular problem and say, oh, I'm going to delegate this to this set of agents. And why do we need to draw this distinction between tools, which are functions most of the time? And an actual agent. And so I'm going to write this irritating LinkedIn post, you know, proposing this. It's like, okay. And I'm not suggesting we should call even functions, you know, call them agents. But there is a certain amount of elegance that happens when you say, oh, we can just reduce it down to one primitive, which is an agent that you can combine in complicated ways to kind of raise the level of abstraction and accomplish higher order goals. Anyway, that's my answer. I'd say that's a success. Thank you for coming to my TED Talk on agent definitions.Alessio [00:09:54]: How do you define the minimum viable agent? Do you already have a definition for, like, where you draw the line between a cell and an atom? Yeah.Dharmesh [00:10:02]: So in my mind, it has to, at some level, use AI in order for it to—otherwise, it's just software. It's like, you know, we don't need another word for that. And so that's probably where I draw the line. So then the question, you know, the counterargument would be, well, if that's true, then lots of tools themselves are actually not agents because they're just doing a database call or a REST API call or whatever it is they're doing. And that does not necessarily qualify them, which is a fair counterargument. And I accept that. It's like a good argument. I still like to think about—because we'll talk about multi-agent systems, because I think—so we've accepted, which I think is true, lots of people have said it, and you've hopefully combined some of those clips of really smart people saying this is the year of agents, and I completely agree, it is the year of agents. But then shortly after that, it's going to be the year of multi-agent systems or multi-agent networks. I think that's where it's going to be headed next year. Yeah.swyx [00:10:54]: Opening eyes already on that. Yeah. My quick philosophical engagement with you on this. I often think about kind of the other spectrum, the other end of the cell spectrum. So single cell is life, multi-cell is life, and you clump a bunch of cells together in a more complex organism, they become organs, like an eye and a liver or whatever. And then obviously we consider ourselves one life form. There's not like a lot of lives within me. I'm just one life. And now, obviously, I don't think people don't really like to anthropomorphize agents and AI. Yeah. But we are extending our consciousness and our brain and our functionality out into machines. I just saw you were a Bee. Yeah. Which is, you know, it's nice. I have a limitless pendant in my pocket.Dharmesh [00:11:37]: I got one of these boys. Yeah.swyx [00:11:39]: I'm testing it all out. You know, got to be early adopters. But like, we want to extend our personal memory into these things so that we can be good at the things that we're good at. And, you know, machines are good at it. Machines are there. So like, my definition of life is kind of like going outside of my own body now. I don't know if you've ever had like reflections on that. Like how yours. How our self is like actually being distributed outside of you. Yeah.Dharmesh [00:12:01]: I don't fancy myself a philosopher. But you went there. So yeah, I did go there. I'm fascinated by kind of graphs and graph theory and networks and have been for a long, long time. And to me, we're sort of all nodes in this kind of larger thing. It just so happens that we're looking at individual kind of life forms as they exist right now. But so the idea is when you put a podcast out there, there's these little kind of nodes you're putting out there of like, you know, conceptual ideas. Once again, you have varying kind of forms of those little nodes that are up there and are connected in varying and sundry ways. And so I just think of myself as being a node in a massive, massive network. And I'm producing more nodes as I put content or ideas. And, you know, you spend some portion of your life collecting dots, experiences, people, and some portion of your life then connecting dots from the ones that you've collected over time. And I found that really interesting things happen and you really can't know in advance how those dots are necessarily going to connect in the future. And that's, yeah. So that's my philosophical take. That's the, yes, exactly. Coming back.Alessio [00:13:04]: Yep. Do you like graph as an agent? Abstraction? That's been one of the hot topics with LandGraph and Pydantic and all that.Dharmesh [00:13:11]: I do. The thing I'm more interested in terms of use of graphs, and there's lots of work happening on that now, is graph data stores as an alternative in terms of knowledge stores and knowledge graphs. Yeah. Because, you know, so I've been in software now 30 plus years, right? So it's not 10,000 hours. It's like 100,000 hours that I've spent doing this stuff. And so I've grew up with, so back in the day, you know, I started on mainframes. There was a product called IMS from IBM, which is basically an index database, what we'd call like a key value store today. Then we've had relational databases, right? We have tables and columns and foreign key relationships. We all know that. We have document databases like MongoDB, which is sort of a nested structure keyed by a specific index. We have vector stores, vector embedding database. And graphs are interesting for a couple of reasons. One is, so it's not classically structured in a relational way. When you say structured database, to most people, they're thinking tables and columns and in relational database and set theory and all that. Graphs still have structure, but it's not the tables and columns structure. And you could wonder, and people have made this case, that they are a better representation of knowledge for LLMs and for AI generally than other things. So that's kind of thing number one conceptually, and that might be true, I think is possibly true. And the other thing that I really like about that in the context of, you know, I've been in the context of data stores for RAG is, you know, RAG, you say, oh, I have a million documents, I'm going to build the vector embeddings, I'm going to come back with the top X based on the semantic match, and that's fine. All that's very, very useful. But the reality is something gets lost in the chunking process and the, okay, well, those tend, you know, like, you don't really get the whole picture, so to speak, and maybe not even the right set of dimensions on the kind of broader picture. And it makes intuitive sense to me that if we did capture it properly in a graph form, that maybe that feeding into a RAG pipeline will actually yield better results for some use cases, I don't know, but yeah.Alessio [00:15:03]: And do you feel like at the core of it, there's this difference between imperative and declarative programs? Because if you think about HubSpot, it's like, you know, people and graph kind of goes hand in hand, you know, but I think maybe the software before was more like primary foreign key based relationship, versus now the models can traverse through the graph more easily.Dharmesh [00:15:22]: Yes. So I like that representation. There's something. It's just conceptually elegant about graphs and just from the representation of it, they're much more discoverable, you can kind of see it, there's observability to it, versus kind of embeddings, which you can't really do much with as a human. You know, once they're in there, you can't pull stuff back out. But yeah, I like that kind of idea of it. And the other thing that's kind of, because I love graphs, I've been long obsessed with PageRank from back in the early days. And, you know, one of the kind of simplest algorithms in terms of coming up, you know, with a phone, everyone's been exposed to PageRank. And the idea is that, and so I had this other idea for a project, not a company, and I have hundreds of these, called NodeRank, is to be able to take the idea of PageRank and apply it to an arbitrary graph that says, okay, I'm going to define what authority looks like and say, okay, well, that's interesting to me, because then if you say, I'm going to take my knowledge store, and maybe this person that contributed some number of chunks to the graph data store has more authority on this particular use case or prompt that's being submitted than this other one that may, or maybe this one was more. popular, or maybe this one has, whatever it is, there should be a way for us to kind of rank nodes in a graph and sort them in some, some useful way. Yeah.swyx [00:16:34]: So I think that's generally useful for, for anything. I think the, the problem, like, so even though at my conferences, GraphRag is super popular and people are getting knowledge, graph religion, and I will say like, it's getting space, getting traction in two areas, conversation memory, and then also just rag in general, like the, the, the document data. Yeah. It's like a source. Most ML practitioners would say that knowledge graph is kind of like a dirty word. The graph database, people get graph religion, everything's a graph, and then they, they go really hard into it and then they get a, they get a graph that is too complex to navigate. Yes. And so like the, the, the simple way to put it is like you at running HubSpot, you know, the power of graphs, the way that Google has pitched them for many years, but I don't suspect that HubSpot itself uses a knowledge graph. No. Yeah.Dharmesh [00:17:26]: So when is it over engineering? Basically? It's a great question. I don't know. So the question now, like in AI land, right, is the, do we necessarily need to understand? So right now, LLMs for, for the most part are somewhat black boxes, right? We sort of understand how the, you know, the algorithm itself works, but we really don't know what's going on in there and, and how things come out. So if a graph data store is able to produce the outcomes we want, it's like, here's a set of queries I want to be able to submit and then it comes out with useful content. Maybe the underlying data store is as opaque as a vector embeddings or something like that, but maybe it's fine. Maybe we don't necessarily need to understand it to get utility out of it. And so maybe if it's messy, that's okay. Um, that's, it's just another form of lossy compression. Uh, it's just lossy in a way that we just don't completely understand in terms of, because it's going to grow organically. Uh, and it's not structured. It's like, ah, we're just gonna throw a bunch of stuff in there. Let the, the equivalent of the embedding algorithm, whatever they called in graph land. Um, so the one with the best results wins. I think so. Yeah.swyx [00:18:26]: Or is this the practical side of me is like, yeah, it's, if it's useful, we don't necessarilyDharmesh [00:18:30]: need to understand it.swyx [00:18:30]: I have, I mean, I'm happy to push back as long as you want. Uh, it's not practical to evaluate like the 10 different options out there because it takes time. It takes people, it takes, you know, resources, right? Set. That's the first thing. Second thing is your evals are typically on small things and some things only work at scale. Yup. Like graphs. Yup.Dharmesh [00:18:46]: Yup. That's, yeah, no, that's fair. And I think this is one of the challenges in terms of implementation of graph databases is that the most common approach that I've seen developers do, I've done it myself, is that, oh, I've got a Postgres database or a MySQL or whatever. I can represent a graph with a very set of tables with a parent child thing or whatever. And that sort of gives me the ability, uh, why would I need anything more than that? And the answer is, well, if you don't need anything more than that, you don't need anything more than that. But there's a high chance that you're sort of missing out on the actual value that, uh, the graph representation gives you. Which is the ability to traverse the graph, uh, efficiently in ways that kind of going through the, uh, traversal in a relational database form, even though structurally you have the data, practically you're not gonna be able to pull it out in, in useful ways. Uh, so you wouldn't like represent a social graph, uh, in, in using that kind of relational table model. It just wouldn't scale. It wouldn't work.swyx [00:19:36]: Uh, yeah. Uh, I think we want to move on to MCP. Yeah. But I just want to, like, just engineering advice. Yeah. Uh, obviously you've, you've, you've run, uh, you've, you've had to do a lot of projects and run a lot of teams. Do you have a general rule for over-engineering or, you know, engineering ahead of time? You know, like, because people, we know premature engineering is the root of all evil. Yep. But also sometimes you just have to. Yep. When do you do it? Yes.Dharmesh [00:19:59]: It's a great question. This is, uh, a question as old as time almost, which is what's the right and wrong levels of abstraction. That's effectively what, uh, we're answering when we're trying to do engineering. I tend to be a pragmatist, right? So here's the thing. Um, lots of times doing something the right way. Yeah. It's like a marginal increased cost in those cases. Just do it the right way. And this is what makes a, uh, a great engineer or a good engineer better than, uh, a not so great one. It's like, okay, all things being equal. If it's going to take you, you know, roughly close to constant time anyway, might as well do it the right way. Like, so do things well, then the question is, okay, well, am I building a framework as the reusable library? To what degree, uh, what am I anticipating in terms of what's going to need to change in this thing? Uh, you know, along what dimension? And then I think like a business person in some ways, like what's the return on calories, right? So, uh, and you look at, um, energy, the expected value of it's like, okay, here are the five possible things that could happen, uh, try to assign probabilities like, okay, well, if there's a 50% chance that we're going to go down this particular path at some day, like, or one of these five things is going to happen and it costs you 10% more to engineer for that. It's basically, it's something that yields a kind of interest compounding value. Um, as you get closer to the time of, of needing that versus having to take on debt, which is when you under engineer it, you're taking on debt. You're going to have to pay off when you do get to that eventuality where something happens. One thing as a pragmatist, uh, so I would rather under engineer something than over engineer it. If I were going to err on the side of something, and here's the reason is that when you under engineer it, uh, yes, you take on tech debt, uh, but the interest rate is relatively known and payoff is very, very possible, right? Which is, oh, I took a shortcut here as a result of which now this thing that should have taken me a week is now going to take me four weeks. Fine. But if that particular thing that you thought might happen, never actually, you never have that use case transpire or just doesn't, it's like, well, you just save yourself time, right? And that has value because you were able to do other things instead of, uh, kind of slightly over-engineering it away, over-engineering it. But there's no perfect answers in art form in terms of, uh, and yeah, we'll, we'll bring kind of this layers of abstraction back on the code generation conversation, which we'll, uh, I think I have later on, butAlessio [00:22:05]: I was going to ask, we can just jump ahead quickly. Yeah. Like, as you think about vibe coding and all that, how does the. Yeah. Percentage of potential usefulness change when I feel like we over-engineering a lot of times it's like the investment in syntax, it's less about the investment in like arc exacting. Yep. Yeah. How does that change your calculus?Dharmesh [00:22:22]: A couple of things, right? One is, um, so, you know, going back to that kind of ROI or a return on calories, kind of calculus or heuristic you think through, it's like, okay, well, what is it going to cost me to put this layer of abstraction above the code that I'm writing now, uh, in anticipating kind of future needs. If the cost of fixing, uh, or doing under engineering right now. Uh, we'll trend towards zero that says, okay, well, I don't have to get it right right now because even if I get it wrong, I'll run the thing for six hours instead of 60 minutes or whatever. It doesn't really matter, right? Like, because that's going to trend towards zero to be able, the ability to refactor a code. Um, and because we're going to not that long from now, we're going to have, you know, large code bases be able to exist, uh, you know, as, as context, uh, for a code generation or a code refactoring, uh, model. So I think it's going to make it, uh, make the case for under engineering, uh, even stronger. Which is why I take on that cost. You just pay the interest when you get there, it's not, um, just go on with your life vibe coded and, uh, come back when you need to. Yeah.Alessio [00:23:18]: Sometimes I feel like there's no decision-making in some things like, uh, today I built a autosave for like our internal notes platform and I literally just ask them cursor. Can you add autosave? Yeah. I don't know if it's over under engineer. Yep. I just vibe coded it. Yep. And I feel like at some point we're going to get to the point where the models kindDharmesh [00:23:36]: of decide where the right line is, but this is where the, like the, in my mind, the danger is, right? So there's two sides to this. One is the cost of kind of development and coding and things like that stuff that, you know, we talk about. But then like in your example, you know, one of the risks that we have is that because adding a feature, uh, like a save or whatever the feature might be to a product as that price tends towards zero, are we going to be less discriminant about what features we add as a result of making more product products more complicated, which has a negative impact on the user and navigate negative impact on the business. Um, and so that's the thing I worry about if it starts to become too easy, are we going to be. Too promiscuous in our, uh, kind of extension, adding product extensions and things like that. It's like, ah, why not add X, Y, Z or whatever back then it was like, oh, we only have so many engineering hours or story points or however you measure things. Uh, that least kept us in check a little bit. Yeah.Alessio [00:24:22]: And then over engineering, you're like, yeah, it's kind of like you're putting that on yourself. Yeah. Like now it's like the models don't understand that if they add too much complexity, it's going to come back to bite them later. Yep. So they just do whatever they want to do. Yeah. And I'm curious where in the workflow that's going to be, where it's like, Hey, this is like the amount of complexity and over-engineering you can do before you got to ask me if we should actually do it versus like do something else.Dharmesh [00:24:45]: So you know, we've already, let's like, we're leaving this, uh, in the code generation world, this kind of compressed, um, cycle time. Right. It's like, okay, we went from auto-complete, uh, in the GitHub co-pilot to like, oh, finish this particular thing and hit tab to a, oh, I sort of know your file or whatever. I can write out a full function to you to now I can like hold a bunch of the context in my head. Uh, so we can do app generation, which we have now with lovable and bolt and repletage. Yeah. Association and other things. So then the question is, okay, well, where does it naturally go from here? So we're going to generate products. Make sense. We might be able to generate platforms as though I want a platform for ERP that does this, whatever. And that includes the API's includes the product and the UI, and all the things that make for a platform. There's no nothing that says we would stop like, okay, can you generate an entire software company someday? Right. Uh, with the platform and the monetization and the go-to-market and the whatever. And you know, that that's interesting to me in terms of, uh, you know, what, when you take it to almost ludicrous levels. of abstract.swyx [00:25:39]: It's like, okay, turn it to 11. You mentioned vibe coding, so I have to, this is a blog post I haven't written, but I'm kind of exploring it. Is the junior engineer dead?Dharmesh [00:25:49]: I don't think so. I think what will happen is that the junior engineer will be able to, if all they're bringing to the table is the fact that they are a junior engineer, then yes, they're likely dead. But hopefully if they can communicate with carbon-based life forms, they can interact with product, if they're willing to talk to customers, they can take their kind of basic understanding of engineering and how kind of software works. I think that has value. So I have a 14-year-old right now who's taking Python programming class, and some people ask me, it's like, why is he learning coding? And my answer is, is because it's not about the syntax, it's not about the coding. What he's learning is like the fundamental thing of like how things work. And there's value in that. I think there's going to be timeless value in systems thinking and abstractions and what that means. And whether functions manifested as math, which he's going to get exposed to regardless, or there are some core primitives to the universe, I think, that the more you understand them, those are what I would kind of think of as like really large dots in your life that will have a higher gravitational pull and value to them that you'll then be able to. So I want him to collect those dots, and he's not resisting. So it's like, okay, while he's still listening to me, I'm going to have him do things that I think will be useful.swyx [00:26:59]: You know, part of one of the pitches that I evaluated for AI engineer is a term. And the term is that maybe the traditional interview path or career path of software engineer goes away, which is because what's the point of lead code? Yeah. And, you know, it actually matters more that you know how to work with AI and to implement the things that you want. Yep.Dharmesh [00:27:16]: That's one of the like interesting things that's happened with generative AI. You know, you go from machine learning and the models and just that underlying form, which is like true engineering, right? Like the actual, what I call real engineering. I don't think of myself as a real engineer, actually. I'm a developer. But now with generative AI. We call it AI and it's obviously got its roots in machine learning, but it just feels like fundamentally different to me. Like you have the vibe. It's like, okay, well, this is just a whole different approach to software development to so many different things. And so I'm wondering now, it's like an AI engineer is like, if you were like to draw the Venn diagram, it's interesting because the cross between like AI things, generative AI and what the tools are capable of, what the models do, and this whole new kind of body of knowledge that we're still building out, it's still very young, intersected with kind of classic engineering, software engineering. Yeah.swyx [00:28:04]: I just described the overlap as it separates out eventually until it's its own thing, but it's starting out as a software. Yeah.Alessio [00:28:11]: That makes sense. So to close the vibe coding loop, the other big hype now is MCPs. Obviously, I would say Cloud Desktop and Cursor are like the two main drivers of MCP usage. I would say my favorite is the Sentry MCP. I can pull in errors and then you can just put the context in Cursor. How do you think about that abstraction layer? Does it feel... Does it feel almost too magical in a way? Do you think it's like you get enough? Because you don't really see how the server itself is then kind of like repackaging theDharmesh [00:28:41]: information for you? I think MCP as a standard is one of the better things that's happened in the world of AI because a standard needed to exist and absent a standard, there was a set of things that just weren't possible. Now, we can argue whether it's the best possible manifestation of a standard or not. Does it do too much? Does it do too little? I get that, but it's just simple enough to both be useful and unobtrusive. It's understandable and adoptable by mere mortals, right? It's not overly complicated. You know, a reasonable engineer can put a stand up an MCP server relatively easily. The thing that has me excited about it is like, so I'm a big believer in multi-agent systems. And so that's going back to our kind of this idea of an atomic agent. So imagine the MCP server, like obviously it calls tools, but the way I think about it, so I'm working on my current passion project is agent.ai. And we'll talk more about that in a little bit. More about the, I think we should, because I think it's interesting not to promote the project at all, but there's some interesting ideas in there. One of which is around, we're going to need a mechanism for, if agents are going to collaborate and be able to delegate, there's going to need to be some form of discovery and we're going to need some standard way. It's like, okay, well, I just need to know what this thing over here is capable of. We're going to need a registry, which Anthropic's working on. I'm sure others will and have been doing directories of, and there's going to be a standard around that too. How do you build out a directory of MCP servers? I think that's going to unlock so many things just because, and we're already starting to see it. So I think MCP or something like it is going to be the next major unlock because it allows systems that don't know about each other, don't need to, it's that kind of decoupling of like Sentry and whatever tools someone else was building. And it's not just about, you know, Cloud Desktop or things like, even on the client side, I think we're going to see very interesting consumers of MCP, MCP clients versus just the chat body kind of things. Like, you know, Cloud Desktop and Cursor and things like that. But yeah, I'm very excited about MCP in that general direction.swyx [00:30:39]: I think the typical cynical developer take, it's like, we have OpenAPI. Yeah. What's the new thing? I don't know if you have a, do you have a quick MCP versus everything else? Yeah.Dharmesh [00:30:49]: So it's, so I like OpenAPI, right? So just a descriptive thing. It's OpenAPI. OpenAPI. Yes, that's what I meant. So it's basically a self-documenting thing. We can do machine-generated, lots of things from that output. It's a structured definition of an API. I get that, love it. But MCPs sort of are kind of use case specific. They're perfect for exactly what we're trying to use them for around LLMs in terms of discovery. It's like, okay, I don't necessarily need to know kind of all this detail. And so right now we have, we'll talk more about like MCP server implementations, but We will? I think, I don't know. Maybe we won't. At least it's in my head. It's like a back processor. But I do think MCP adds value above OpenAPI. It's, yeah, just because it solves this particular thing. And if we had come to the world, which we have, like, it's like, hey, we already have OpenAPI. It's like, if that were good enough for the universe, the universe would have adopted it already. There's a reason why MCP is taking office because marginally adds something that was missing before and doesn't go too far. And so that's why the kind of rate of adoption, you folks have written about this and talked about it. Yeah, why MCP won. Yeah. And it won because the universe decided that this was useful and maybe it gets supplanted by something else. Yeah. And maybe we discover, oh, maybe OpenAPI was good enough the whole time. I doubt that.swyx [00:32:09]: The meta lesson, this is, I mean, he's an investor in DevTools companies. I work in developer experience at DevRel in DevTools companies. Yep. Everyone wants to own the standard. Yeah. I'm sure you guys have tried to launch your own standards. Actually, it's Houseplant known for a standard, you know, obviously inbound marketing. But is there a standard or protocol that you ever tried to push? No.Dharmesh [00:32:30]: And there's a reason for this. Yeah. Is that? And I don't mean, need to mean, speak for the people of HubSpot, but I personally. You kind of do. I'm not smart enough. That's not the, like, I think I have a. You're smart. Not enough for that. I'm much better off understanding the standards that are out there. And I'm more on the composability side. Let's, like, take the pieces of technology that exist out there, combine them in creative, unique ways. And I like to consume standards. I don't like to, and that's not that I don't like to create them. I just don't think I have the, both the raw wattage or the credibility. It's like, okay, well, who the heck is Dharmesh, and why should we adopt a standard he created?swyx [00:33:07]: Yeah, I mean, there are people who don't monetize standards, like OpenTelemetry is a big standard, and LightStep never capitalized on that.Dharmesh [00:33:15]: So, okay, so if I were to do a standard, there's two things that have been in my head in the past. I was one around, a very, very basic one around, I don't even have the domain, I have a domain for everything, for open marketing. Because the issue we had in HubSpot grew up in the marketing space. There we go. There was no standard around data formats and things like that. It doesn't go anywhere. But the other one, and I did not mean to go here, but I'm going to go here. It's called OpenGraph. I know the term was already taken, but it hasn't been used for like 15 years now for its original purpose. But what I think should exist in the world is right now, our information, all of us, nodes are in the social graph at Meta or the professional graph at LinkedIn. Both of which are actually relatively closed in actually very annoying ways. Like very, very closed, right? Especially LinkedIn. Especially LinkedIn. I personally believe that if it's my data, and if I would get utility out of it being open, I should be able to make my data open or publish it in whatever forms that I choose, as long as I have control over it as opt-in. So the idea is around OpenGraph that says, here's a standard, here's a way to publish it. I should be able to go to OpenGraph.org slash Dharmesh dot JSON and get it back. And it's like, here's your stuff, right? And I can choose along the way and people can write to it and I can prove. And there can be an entire system. And if I were to do that, I would do it as a... Like a public benefit, non-profit-y kind of thing, as this is a contribution to society. I wouldn't try to commercialize that. Have you looked at AdProto? What's that? AdProto.swyx [00:34:43]: It's the protocol behind Blue Sky. Okay. My good friend, Dan Abramov, who was the face of React for many, many years, now works there. And he actually did a talk that I can send you, which basically kind of tries to articulate what you just said. But he does, he loves doing these like really great analogies, which I think you'll like. Like, you know, a lot of our data is behind a handle, behind a domain. Yep. So he's like, all right, what if we flip that? What if it was like our handle and then the domain? Yep. So, and that's really like your data should belong to you. Yep. And I should not have to wait 30 days for my Twitter data to export. Yep.Dharmesh [00:35:19]: you should be able to at least be able to automate it or do like, yes, I should be able to plug it into an agentic thing. Yeah. Yes. I think we're... Because so much of our data is... Locked up. I think the trick here isn't that standard. It is getting the normies to care.swyx [00:35:37]: Yeah. Because normies don't care.Dharmesh [00:35:38]: That's true. But building on that, normies don't care. So, you know, privacy is a really hot topic and an easy word to use, but it's not a binary thing. Like there are use cases where, and we make these choices all the time, that I will trade, not all privacy, but I will trade some privacy for some productivity gain or some benefit to me that says, oh, I don't care about that particular data being online if it gives me this in return, or I don't mind sharing this information with this company.Alessio [00:36:02]: If I'm getting, you know, this in return, but that sort of should be my option. I think now with computer use, you can actually automate some of the exports. Yes. Like something we've been doing internally is like everybody exports their LinkedIn connections. Yep. And then internally, we kind of merge them together to see how we can connect our companies to customers or things like that.Dharmesh [00:36:21]: And not to pick on LinkedIn, but since we're talking about it, but they feel strongly enough on the, you know, do not take LinkedIn data that they will block even browser use kind of things or whatever. They go to great, great lengths, even to see patterns of usage. And it says, oh, there's no way you could have, you know, gotten that particular thing or whatever without, and it's, so it's, there's...swyx [00:36:42]: Wasn't there a Supreme Court case that they lost? Yeah.Dharmesh [00:36:45]: So the one they lost was around someone that was scraping public data that was on the public internet. And that particular company had not signed any terms of service or whatever. It's like, oh, I'm just taking data that's on, there was no, and so that's why they won. But now, you know, the question is around, can LinkedIn... I think they can. Like, when you use, as a user, you use LinkedIn, you are signing up for their terms of service. And if they say, well, this kind of use of your LinkedIn account that violates our terms of service, they can shut your account down, right? They can. And they, yeah, so, you know, we don't need to make this a discussion. By the way, I love the company, don't get me wrong. I'm an avid user of the product. You know, I've got... Yeah, I mean, you've got over a million followers on LinkedIn, I think. Yeah, I do. And I've known people there for a long, long time, right? And I have lots of respect. And I understand even where the mindset originally came from of this kind of members-first approach to, you know, a privacy-first. I sort of get that. But sometimes you sort of have to wonder, it's like, okay, well, that was 15, 20 years ago. There's likely some controlled ways to expose some data on some member's behalf and not just completely be a binary. It's like, no, thou shalt not have the data.swyx [00:37:54]: Well, just pay for sales navigator.Alessio [00:37:57]: Before we move to the next layer of instruction, anything else on MCP you mentioned? Let's move back and then I'll tie it back to MCPs.Dharmesh [00:38:05]: So I think the... Open this with agent. Okay, so I'll start with... Here's my kind of running thesis, is that as AI and agents evolve, which they're doing very, very quickly, we're going to look at them more and more. I don't like to anthropomorphize. We'll talk about why this is not that. Less as just like raw tools and more like teammates. They'll still be software. They should self-disclose as being software. I'm totally cool with that. But I think what's going to happen is that in the same way you might collaborate with a team member on Slack or Teams or whatever you use, you can imagine a series of agents that do specific things just like a team member might do, that you can delegate things to. You can collaborate. You can say, hey, can you take a look at this? Can you proofread that? Can you try this? You can... Whatever it happens to be. So I think it is... I will go so far as to say it's inevitable that we're going to have hybrid teams someday. And what I mean by hybrid teams... So back in the day, hybrid teams were, oh, well, you have some full-time employees and some contractors. Then it was like hybrid teams are some people that are in the office and some that are remote. That's the kind of form of hybrid. The next form of hybrid is like the carbon-based life forms and agents and AI and some form of software. So let's say we temporarily stipulate that I'm right about that over some time horizon that eventually we're going to have these kind of digitally hybrid teams. So if that's true, then the question you sort of ask yourself is that then what needs to exist in order for us to get the full value of that new model? It's like, okay, well... You sort of need to... It's like, okay, well, how do I... If I'm building a digital team, like, how do I... Just in the same way, if I'm interviewing for an engineer or a designer or a PM, whatever, it's like, well, that's why we have professional networks, right? It's like, oh, they have a presence on likely LinkedIn. I can go through that semi-structured, structured form, and I can see the experience of whatever, you know, self-disclosed. But, okay, well, agents are going to need that someday. And so I'm like, okay, well, this seems like a thread that's worth pulling on. That says, okay. So I... So agent.ai is out there. And it's LinkedIn for agents. It's LinkedIn for agents. It's a professional network for agents. And the more I pull on that thread, it's like, okay, well, if that's true, like, what happens, right? It's like, oh, well, they have a profile just like anyone else, just like a human would. It's going to be a graph underneath, just like a professional network would be. It's just that... And you can have its, you know, connections and follows, and agents should be able to post. That's maybe how they do release notes. Like, oh, I have this new version. Whatever they decide to post, it should just be able to... Behave as a node on the network of a professional network. As it turns out, the more I think about that and pull on that thread, the more and more things, like, start to make sense to me. So it may be more than just a pure professional network. So my original thought was, okay, well, it's a professional network and agents as they exist out there, which I think there's going to be more and more of, will kind of exist on this network and have the profile. But then, and this is always dangerous, I'm like, okay, I want to see a world where thousands of agents are out there in order for the... Because those digital employees, the digital workers don't exist yet in any meaningful way. And so then I'm like, oh, can I make that easier for, like... And so I have, as one does, it's like, oh, I'll build a low-code platform for building agents. How hard could that be, right? Like, very hard, as it turns out. But it's been fun. So now, agent.ai has 1.3 million users. 3,000 people have actually, you know, built some variation of an agent, sometimes just for their own personal productivity. About 1,000 of which have been published. And the reason this comes back to MCP for me, so imagine that and other networks, since I know agent.ai. So right now, we have an MCP server for agent.ai that exposes all the internally built agents that we have that do, like, super useful things. Like, you know, I have access to a Twitter API that I can subsidize the cost. And I can say, you know, if you're looking to build something for social media, these kinds of things, with a single API key, and it's all completely free right now, I'm funding it. That's a useful way for it to work. And then we have a developer to say, oh, I have this idea. I don't have to worry about open AI. I don't have to worry about, now, you know, this particular model is better. It has access to all the models with one key. And we proxy it kind of behind the scenes. And then expose it. So then we get this kind of community effect, right? That says, oh, well, someone else may have built an agent to do X. Like, I have an agent right now that I built for myself to do domain valuation for website domains because I'm obsessed with domains, right? And, like, there's no efficient market for domains. There's no Zillow for domains right now that tells you, oh, here are what houses in your neighborhood sold for. It's like, well, why doesn't that exist? We should be able to solve that problem. And, yes, you're still guessing. Fine. There should be some simple heuristic. So I built that. It's like, okay, well, let me go look for past transactions. You say, okay, I'm going to type in agent.ai, agent.com, whatever domain. What's it actually worth? I'm looking at buying it. It can go and say, oh, which is what it does. It's like, I'm going to go look at are there any published domain transactions recently that are similar, either use the same word, same top-level domain, whatever it is. And it comes back with an approximate value, and it comes back with its kind of rationale for why it picked the value and comparable transactions. Oh, by the way, this domain sold for published. Okay. So that agent now, let's say, existed on the web, on agent.ai. Then imagine someone else says, oh, you know, I want to build a brand-building agent for startups and entrepreneurs to come up with names for their startup. Like a common problem, every startup is like, ah, I don't know what to call it. And so they type in five random words that kind of define whatever their startup is. And you can do all manner of things, one of which is like, oh, well, I need to find the domain for it. What are possible choices? Now it's like, okay, well, it would be nice to know if there's an aftermarket price for it, if it's listed for sale. Awesome. Then imagine calling this valuation agent. It's like, okay, well, I want to find where the arbitrage is, where the agent valuation tool says this thing is worth $25,000. It's listed on GoDaddy for $5,000. It's close enough. Let's go do that. Right? And that's a kind of composition use case that in my future state. Thousands of agents on the network, all discoverable through something like MCP. And then you as a developer of agents have access to all these kind of Lego building blocks based on what you're trying to solve. Then you blend in orchestration, which is getting better and better with the reasoning models now. Just describe the problem that you have. Now, the next layer that we're all contending with is that how many tools can you actually give an LLM before the LLM breaks? That number used to be like 15 or 20 before you kind of started to vary dramatically. And so that's the thing I'm thinking about now. It's like, okay, if I want to... If I want to expose 1,000 of these agents to a given LLM, obviously I can't give it all 1,000. Is there some intermediate layer that says, based on your prompt, I'm going to make a best guess at which agents might be able to be helpful for this particular thing? Yeah.Alessio [00:44:37]: Yeah, like RAG for tools. Yep. I did build the Latent Space Researcher on agent.ai. Okay. Nice. Yeah, that seems like, you know, then there's going to be a Latent Space Scheduler. And then once I schedule a research, you know, and you build all of these things. By the way, my apologies for the user experience. You realize I'm an engineer. It's pretty good.swyx [00:44:56]: I think it's a normie-friendly thing. Yeah. That's your magic. HubSpot does the same thing.Alessio [00:45:01]: Yeah, just to like quickly run through it. You can basically create all these different steps. And these steps are like, you know, static versus like variable-driven things. How did you decide between this kind of like low-code-ish versus doing, you know, low-code with code backend versus like not exposing that at all? Any fun design decisions? Yeah. And this is, I think...Dharmesh [00:45:22]: I think lots of people are likely sitting in exactly my position right now, coming through the choosing between deterministic. Like if you're like in a business or building, you know, some sort of agentic thing, do you decide to do a deterministic thing? Or do you go non-deterministic and just let the alum handle it, right, with the reasoning models? The original idea and the reason I took the low-code stepwise, a very deterministic approach. A, the reasoning models did not exist at that time. That's thing number one. Thing number two is if you can get... If you know in your head... If you know in your head what the actual steps are to accomplish whatever goal, why would you leave that to chance? There's no upside. There's literally no upside. Just tell me, like, what steps do you need executed? So right now what I'm playing with... So one thing we haven't talked about yet, and people don't talk about UI and agents. Right now, the primary interaction model... Or they don't talk enough about it. I know some people have. But it's like, okay, so we're used to the chatbot back and forth. Fine. I get that. But I think we're going to move to a blend of... Some of those things are going to be synchronous as they are now. But some are going to be... Some are going to be async. It's just going to put it in a queue, just like... And this goes back to my... Man, I talk fast. But I have this... I only have one other speed. It's even faster. So imagine it's like if you're working... So back to my, oh, we're going to have these hybrid digital teams. Like, you would not go to a co-worker and say, I'm going to ask you to do this thing, and then sit there and wait for them to go do it. Like, that's not how the world works. So it's nice to be able to just, like, hand something off to someone. It's like, okay, well, maybe I expect a response in an hour or a day or something like that.Dharmesh [00:46:52]: In terms of when things need to happen. So the UI around agents. So if you look at the output of agent.ai agents right now, they are the simplest possible manifestation of a UI, right? That says, oh, we have inputs of, like, four different types. Like, we've got a dropdown, we've got multi-select, all the things. It's like back in HTML, the original HTML 1.0 days, right? Like, you're the smallest possible set of primitives for a UI. And it just says, okay, because we need to collect some information from the user, and then we go do steps and do things. And generate some output in HTML or markup are the two primary examples. So the thing I've been asking myself, if I keep going down that path. So people ask me, I get requests all the time. It's like, oh, can you make the UI sort of boring? I need to be able to do this, right? And if I keep pulling on that, it's like, okay, well, now I've built an entire UI builder thing. Where does this end? And so I think the right answer, and this is what I'm going to be backcoding once I get done here, is around injecting a code generation UI generation into, the agent.ai flow, right? As a builder, you're like, okay, I'm going to describe the thing that I want, much like you would do in a vibe coding world. But instead of generating the entire app, it's going to generate the UI that exists at some point in either that deterministic flow or something like that. It says, oh, here's the thing I'm trying to do. Go generate the UI for me. And I can go through some iterations. And what I think of it as a, so it's like, I'm going to generate the code, generate the code, tweak it, go through this kind of prompt style, like we do with vibe coding now. And at some point, I'm going to be happy with it. And I'm going to hit save. And that's going to become the action in that particular step. It's like a caching of the generated code that I can then, like incur any inference time costs. It's just the actual code at that point.Alessio [00:48:29]: Yeah, I invested in a company called E2B, which does code sandbox. And they powered the LM arena web arena. So it's basically the, just like you do LMS, like text to text, they do the same for like UI generation. So if you're asking a model, how do you do it? But yeah, I think that's kind of where.Dharmesh [00:48:45]: That's the thing I'm really fascinated by. So the early LLM, you know, we're understandably, but laughably bad at simple arithmetic, right? That's the thing like my wife, Normies would ask us, like, you call this AI, like it can't, my son would be like, it's just stupid. It can't even do like simple arithmetic. And then like we've discovered over time that, and there's a reason for this, right? It's like, it's a large, there's, you know, the word language is in there for a reason in terms of what it's been trained on. It's not meant to do math, but now it's like, okay, well, the fact that it has access to a Python interpreter that I can actually call at runtime, that solves an entire body of problems that it wasn't trained to do. And it's basically a form of delegation. And so the thought that's kind of rattling around in my head is that that's great. So it's, it's like took the arithmetic problem and took it first. Now, like anything that's solvable through a relatively concrete Python program, it's able to do a bunch of things that I couldn't do before. Can we get to the same place with UI? I don't know what the future of UI looks like in a agentic AI world, but maybe let the LLM handle it, but not in the classic sense. Maybe it generates it on the fly, or maybe we go through some iterations and hit cache or something like that. So it's a little bit more predictable. Uh, I don't know, but yeah.Alessio [00:49:48]: And especially when is the human supposed to intervene? So, especially if you're composing them, most of them should not have a UI because then they're just web hooking to somewhere else. I just want to touch back. I don't know if you have more comments on this.swyx [00:50:01]: I was just going to ask when you, you said you got, you're going to go back to code. What

Esta semana en Quizá hablemos de ti tenemos un episodio cargado de música, polémica y recuerdos. Hablamos de Silvia Pasquel y su eterna presencia en el espectáculo, el regreso de Shakira y Don Omar a los titulares, y el merecido homenaje a la Radio Mexicana. Además, Fey y Lupita D'Alessio siguen dando de qué hablar, La Cotorrisa y Adrián Marcelo encienden las redes, y analizamos Adolescencia, la serie de Netflix que está dando de qué hablar. ¡No te lo pierdas!

Fluent Fiction - Italian: The Tales We Tell at Fontana di Trevi Find the full episode transcript, vocabulary words, and more:fluentfiction.com/it/episode/2025-03-25-22-34-01-it Story Transcript:It: La fontana di Trevi brillava sotto il sole primaverile di Roma.En: The fontana di Trevi glistened under the spring sun of Roma.It: Turisti sorridevano e scattavano foto, immersi nel suono rilassante dell'acqua che scorreva.En: Tourists smiled and took photos, immersed in the relaxing sound of the flowing water.It: Alessio e Lucia si trovavano proprio davanti alla fontana, un po' in disparte dalla folla.En: Alessio and Lucia stood right in front of the fountain, a bit apart from the crowd.It: Alessio, con un sorriso sicuro, voleva impressionare Lucia con la sua conoscenza della storia.En: Alessio, with a confident smile, wanted to impress Lucia with his knowledge of history.It: "Lucia, sai che la fontana di Trevi è stata costruita ai tempi di Giulio Cesare?"En: "Lucia, did you know that the fontana di Trevi was built during the time of Giulio Cesare?"It: disse Alessio, alzando le sopracciglia.En: said Alessio, raising his eyebrows.It: Lucia, con un sorriso affettuoso, ascoltava.En: Lucia, with an affectionate smile, listened.It: Ma accanto a loro, un giovane guida turistica si avvicinò, agitando una bandierina.En: But next to them, a young tour guide approached, waving a little flag.It: "Oh, non proprio," disse la guida con entusiasmo.En: "Oh, not quite," said the guide enthusiastically.It: "La fontana è stata completata nel 1762, su progetto di Nicola Salvi.En: "The fountain was completed in 1762, designed by Nicola Salvi.It: È molto più recente di quanto pensi!"En: It's much more recent than you think!"It: Alessio fece un cenno con la testa, fingendo di sapere già quell'informazione.En: Alessio nodded, pretending to already know that information.It: Ma non era la sua ultima parola.En: But that wasn't his last word.It: "Quello che pochi sanno," continuò Alessio, "è che c'è una parte segreta della fontana, un passaggio sotterraneo che porta al Colosseo."En: "What few know," continued Alessio, "is that there is a secret part of the fountain, an underground passage that leads to the Colosseo."It: Questa volta, la guida rise di cuore.En: This time, the guide laughed heartily.It: "Interessante teoria!En: "Interesting theory!It: Ma non troverai alcun passaggio segreto qui.En: But you won't find any secret passage here.It: La fontana era parte di un antico acquedotto romano, questo sì."En: The fountain was part of an ancient Roman aqueduct, that's true."It: Lucia percepì la piccola bugia, ma invece di sottolinearla, rise e disse: "Adoro queste storie, Alessio."En: Lucia sensed the little lie, but instead of highlighting it, she laughed and said, "I love these stories, Alessio."It: Alessio capì che forse la sua tecnica non stava funzionando.En: Alessio realized that perhaps his technique wasn't working.It: Fece un ultimo tentativo: "Forse non un passaggio segreto, ma dicono che se lanci tre monete e esprimi un desiderio, la fontana ti porterà fortuna!"En: He made one last attempt: "Maybe not a secret passage, but they say if you toss three coins and make a wish, the fountain will bring you luck!"It: La guida, sentendo di nuovo Alessio, intervenne ancora una volta.En: The guide, hearing Alessio again, intervened once more.It: "La tradizione della moneta è vera, ma si tratta di una sola moneta per ritornare a Roma, una tradizione che aiuta anche a raccogliere fondi per i poveri."En: "The coin tradition is true, but it's just one coin to return to Roma, a tradition that also helps collect funds for the poor."It: A questo punto, una piccola folla si era radunata intorno ad Alessio e alla guida, sorridendo ai goffi tentativi di Alessio.En: At this point, a small crowd had gathered around Alessio and the guide, smiling at Alessio's awkward attempts.It: Lucia, con gentilezza, prese la mano di Alessio.En: Lucia, with kindness, took Alessio's hand.It: "Va bene, mi piace vedere quanto ci tieni a raccontarmi queste storie," disse con il suo modo positivo.En: "It's okay, I like seeing how much you care about telling me these stories," she said in her positive way.It: Alessio si fermò, rendendosi conto di quanto poco sapesse in realtà.En: Alessio stopped, realizing how little he actually knew.It: "Scusami, Lucia.En: "Sorry, Lucia.It: Forse ho esagerato un po'."En: Maybe I overdid it a bit."It: Lucia ridacchiò, tirando Alessio verso la guida.En: Lucia chuckled, pulling Alessio towards the guide.It: "Va bene!En: "It's okay!It: Perché non seguiamo la guida e impariamo insieme?En: Why don't we follow the guide and learn together?It: Potrebbe essere divertente!"En: It might be fun!"It: E così fecero.En: And so they did.It: Alessio e Lucia seguivano la guida, ascoltando attentamente la storia reale della maestosa fontana, lasciandosi trasportare dai dettagli.En: Alessio and Lucia followed the guide, listening intently to the real story of the majestic fountain, letting themselves be carried away by the details.It: Alessio, umile e aperto, si sentì più leggero.En: Alessio, humble and open, felt lighter.It: Scoprì che imparare insieme a Lucia era molto più divertente e rilassante.En: He discovered that learning together with Lucia was much more fun and relaxing.It: Alla fine, entrambi lanciarono una moneta nella fontana, sperando di tornare un giorno.En: In the end, they both tossed a coin into the fountain, hoping to return one day.It: Lucia sorrise.En: Lucia smiled.It: "Sai, Alessio, l'essere sinceri è molto impressionante."En: "You know, Alessio, being sincere is very impressive."It: Alessio annuì, capendo che l'onestà e la semplicità valevano più di mille storie inventate.En: Alessio nodded, understanding that honesty and simplicity were worth more than a thousand made-up stories.It: Entrambi lasciarono la fontana di Trevi mano nella mano, pronti a esplorare altre meraviglie di Roma, insieme.En: Both left the fontana di Trevi hand in hand, ready to explore more of Roma's wonders together. Vocabulary Words:the fountain: la fontanato glisten: brillarethe crowd: la follaconfident: sicuroaffectionate: affettuosothe guide: la guidato pretend: fingeresecret: segretounderground: sotterraneothe aqueduct: l'acquedottothe attempt: il tentativotrue: veroto gather: radunareawkward: goffoto chuckle: ridacchiarehumble: umileto realize: rendersi contoto impress: impressionareto overdo: esagerareto explore: esploraremajestic: maestosothe detail: il dettaglioto sense: percepirethe lie: la bugiato toss: lanciareto wish: esprimere un desiderioto smile: sorridereto carry away: lasciarsi trasportarepositive: positivothe wonder: la meraviglia

ENTREVISTA ALESSIO LISCISee omnystudio.com/listener for privacy information.

dary! And welcome to Episode 99 of The Last Standee Podcast! In this episode, stars align and omens appear as we are about to kiss goodbye to two digits for good! The episode begins as usual, with a Standee Catchup with Fen and Cara, of dogs and humankind so to say. Then we begin with Freedom Five, a Defenders of the Realm game from Greater than Games: Fen does the honors here; fun fact: the game has four expansions and a promo which appear to be engulfed in a time paradox (see BGG stats!). The three of us then continue with two games from Cara's fortnightly game night - Big Shot and Qwirkle - great additions to any collection, if a little aged. To finish up, Alessio talks a bit about Odin (the Norse deity, not the number one in languages with Cyrillic alphabet), the proud winner of As D'Or 2025. And that's about it! See you next episode!

A TUTTA C con Luca Bargellini. Ospiti: Antonino Sergi, Alessio Alaimo, Oscar Magoni

While everyone is now repeating that 2025 is the “Year of the Agent”, OpenAI is heads down building towards it. In the first 2 months of the year they released Operator and Deep Research (arguably the most successful agent archetype so far), and today they are bringing a lot of those capabilities to the API:* Responses API* Web Search Tool* Computer Use Tool* File Search Tool* A new open source Agents SDK with integrated Observability ToolsWe cover all this and more in today's lightning pod on YouTube!More details here:Responses APIIn our Michelle Pokrass episode we talked about the Assistants API needing a redesign. Today OpenAI is launching the Responses API, “a more flexible foundation for developers building agentic applications”. It's a superset of the chat completion API, and the suggested starting point for developers working with OpenAI models. One of the big upgrades is the new set of built-in tools for the responses API: Web Search, Computer Use, and Files. Web Search ToolWe previously had Exa AI on the podcast to talk about web search for AI. OpenAI is also now joining the race; the Web Search API is actually a new “model” that exposes two 4o fine-tunes: gpt-4o-search-preview and gpt-4o-mini-search-preview. These are the same models that power ChatGPT Search, and are priced at $30/1000 queries and $25/1000 queries respectively. The killer feature is inline citations: you do not only get a link to a page, but also a deep link to exactly where your query was answered in the result page. Computer Use ToolThe model that powers Operator, called Computer-Using-Agent (CUA), is also now available in the API. The computer-use-preview model is SOTA on most benchmarks, achieving 38.1% success on OSWorld for full computer use tasks, 58.1% on WebArena, and 87% on WebVoyager for web-based interactions.As you will notice in the docs, `computer-use-preview` is both a model and a tool through which you can specify the environment. Usage is priced at $3/1M input tokens and $12/1M output tokens, and it's currently only available to users in tiers 3-5.File Search ToolFile Search was also available in the Assistants API, and it's now coming to Responses too. OpenAI is bringing search + RAG all under one umbrella, and we'll definitely see more people trying to find new ways to build all-in-one apps on OpenAI. Usage is priced at $2.50 per thousand queries and file storage at $0.10/GB/day, with the first GB free.Agent SDK: Swarms++!https://github.com/openai/openai-agents-pythonTo bring it all together, after the viral reception to Swarm, OpenAI is releasing an officially supported agents framework (which was previewed at our AI Engineer Summit) with 4 core pieces:* Agents: Easily configurable LLMs with clear instructions and built-in tools.* Handoffs: Intelligently transfer control between agents.* Guardrails: Configurable safety checks for input and output validation.* Tracing & Observability: Visualize agent execution traces to debug and optimize performance.Multi-agent workflows are here to stay!OpenAI is now explicitly designs for a set of common agentic patterns: Workflows, Handoffs, Agents-as-Tools, LLM-as-a-Judge, Parallelization, and Guardrails. OpenAI previewed this in part 2 of their talk at NYC:Further coverage of the launch from Kevin Weil, WSJ, and OpenAIDevs, AMA here.Show Notes* Assistants API* Swarm (OpenAI)* Fine-Tuning in AI* 2024 OpenAI DevDay Recap with Romain* Michelle Pokrass episode (API lead)Timestamps* 00:00 Intros* 02:31 Responses API * 08:34 Web Search API * 17:14 Files Search API * 18:46 Files API vs RAG * 20:06 Computer Use / Operator API * 22:30 Agents SDKAnd of course you can catch up with the full livestream here:TranscriptAlessio [00:00:03]: Hey, everyone. Welcome back to another Latent Space Lightning episode. This is Alessio, partner and CTO at Decibel, and I'm joined by Swyx, founder of Small AI.swyx [00:00:11]: Hi, and today we have a super special episode because we're talking with our old friend Roman. Hi, welcome.Romain [00:00:19]: Thank you. Thank you for having me.swyx [00:00:20]: And Nikunj, who is most famously, if anyone has ever tried to get any access to anything on the API, Nikunj is the guy. So I know your emails because I look forward to them.Nikunj [00:00:30]: Yeah, nice to meet all of you.swyx [00:00:32]: I think that we're basically convening today to talk about the new API. So perhaps you guys want to just kick off. What is OpenAI launching today?Nikunj [00:00:40]: Yeah, so I can kick it off. We're launching a bunch of new things today. We're going to do three new built-in tools. So we're launching the web search tool. This is basically chat GPD for search, but available in the API. We're launching an improved file search tool. So this is you bringing your data to OpenAI. You upload it. We, you know, take care of parsing it, chunking it. We're embedding it, making it searchable, give you this like ready vector store that you can use. So that's the file search tool. And then we're also launching our computer use tool. So this is the tool behind the operator product in chat GPD. So that's coming to developers today. And to support all of these tools, we're going to have a new API. So, you know, we launched chat completions, like I think March 2023 or so. It's been a while. So we're looking for an update over here to support all the new things that the models can do. And so we're launching this new API. It is, you know, it works with tools. We think it'll be like a great option for all the future agentic products that we build. And so that is also launching today. Actually, the last thing we're launching is the agents SDK. We launched this thing called Swarm last year where, you know, it was an experimental SDK for people to do multi-agent orchestration and stuff like that. It was supposed to be like educational experimental, but like people, people really loved it. They like ate it up. And so we are like, all right, let's, let's upgrade this thing. Let's give it a new name. And so we're calling it the agents SDK. It's going to have built-in tracing in the OpenAI dashboard. So lots of cool stuff going out. So, yeah.Romain [00:02:14]: That's a lot, but we said 2025 was the year of agents. So there you have it, like a lot of new tools to build these agents for developers.swyx [00:02:20]: Okay. I guess, I guess we'll just kind of go one by one and we'll leave the agents SDK towards the end. So responses API, I think the sort of primary concern that people have and something I think I've voiced to you guys when, when, when I was talking with you in the, in the planning process was, is chat completions going away? So I just wanted to let it, let you guys respond to the concerns that people might have.Romain [00:02:41]: Chat completion is definitely like here to stay, you know, it's a bare metal API we've had for quite some time. Lots of tools built around it. So we want to make sure that it's maintained and people can confidently keep on building on it. At the same time, it was kind of optimized for a different world, right? It was optimized for a pre-multi-modality world. We also optimized for kind of single turn. It takes two problems. It takes prompt in, it takes response out. And now with these agentic workflows, we, we noticed that like developers and companies want to build longer horizon tasks, you know, like things that require multiple returns to get the task accomplished. And computer use is one of those, for instance. And so that's why the responses API came to life to kind of support these new agentic workflows. But chat completion is definitely here to stay.swyx [00:03:27]: And assistance API, we've, uh, has a target sunset date of first half of 2020. So this is kind of like, in my mind, there was a kind of very poetic mirroring of the API with the models. This, I kind of view this as like kind of the merging of assistance API and chat completions, right. Into one unified responses. So it's kind of like how GPT and the old series models are also unifying.Romain [00:03:48]: Yeah, that's exactly the right, uh, that's the right framing, right? Like, I think we took the best of what we learned from the assistance API, especially like being able to access tools very, uh, very like conveniently, but at the same time, like simplifying the way you have to integrate, like, you no longer have to think about six different objects to kind of get access to these tools with the responses API. You just get one API request and suddenly you can weave in those tools, right?Nikunj [00:04:12]: Yeah, absolutely. And I think we're going to make it really easy and straightforward for assistance API users to migrate over to responsive. Right. To the API without any loss of functionality or data. So our plan is absolutely to add, you know, assistant like objects and thread light objects to that, that work really well with the responses API. We'll also add like the code interpreter tool, which is not launching today, but it'll come soon. And, uh, we'll add async mode to responses API, because that's another difference with, with, uh, assistance. I will have web hooks and stuff like that, but I think it's going to be like a pretty smooth transition. Uh, once we have all of that in place. And we'll be. Like a full year to migrate and, and help them through any issues they, they, they face. So overall, I feel like assistance users are really going to benefit from this longer term, uh, with this more flexible, primitive.Alessio [00:05:01]: How should people think about when to use each type of API? So I know that in the past, the assistance was maybe more stateful, kind of like long running, many tool use kind of like file based things. And the chat completions is more stateless, you know, kind of like traditional completion API. Is that still the mental model that people should have? Or like, should you buy the.Nikunj [00:05:20]: So the responses API is going to support everything that it's at launch, going to support everything that chat completion supports, and then over time, it's going to support everything that assistance supports. So it's going to be a pretty good fit for anyone starting out with open AI. Uh, they should be able to like go to responses responses, by the way, also has a stateless mode, so you can pass in store false and they'll make the whole API stateless, just like chat completions. You're really trying to like get this unification. A story in so that people don't have to juggle multiple endpoints. That being said, like chat completions, just like the most widely adopted API, it's it's so popular. So we're still going to like support it for years with like new models and features. But if you're a new user, you want to or if you want to like existing, you want to tap into some of these like built in tools or something, you should feel feel totally fine migrating to responses and you'll have more capabilities and performance than the tech completions.swyx [00:06:16]: I think the messaging that I agree that I think resonated the most. When I talked to you was that it is a strict superset, right? Like you should be able to do everything that you could do in chat completions and with assistants. And the thing that I just assumed that because you're you're now, you know, by default is stateful, you're actually storing the chat logs or the chat state. I thought you'd be charging me for it. So, you know, to me, it was very surprising that you figured out how to make it free.Nikunj [00:06:43]: Yeah, it's free. We store your state for 30 days. You can turn it off. But yeah, it's it's free. And the interesting thing on state is that it just like makes particularly for me, it makes like debugging things and building things so much simpler, where I can like create a responses object that's like pretty complicated and part of this more complex application that I've built, I can just go into my dashboard and see exactly what happened that mess up my prompt that is like not called one of these tools that misconfigure one of the tools like the visual observability of everything that you're doing is so, so helpful. So I'm excited, like about people trying that out and getting benefits from it, too.swyx [00:07:19]: Yeah, it's a it's really, I think, a really nice to have. But all I'll say is that my friend Corey Quinn says that anything that can be used as a database will be used as a database. So be prepared for some abuse.Romain [00:07:34]: All right. Yeah, that's a good one. Some of that I've tried with the metadata. That's some people are very, very creative at stuffing data into an object. Yeah.Nikunj [00:07:44]: And we do have metadata with responses. Exactly. Yeah.Alessio [00:07:48]: Let's get through it. All of these. So web search. I think the when I first said web search, I thought you were going to just expose a API that then return kind of like a nice list of thing. But the way it's name is like GPD for all search preview. So I'm guessing you have you're using basically the same model that is in the chat GPD search, which is fine tune for search. I'm guessing it's a different model than the base one. And it's impressive the jump in performance. So just to give an example, in simple QA, GPD for all is 38% accuracy for all search is 90%. But we always talk about. How tools are like models is not everything you need, like tools around it are just as important. So, yeah, maybe give people a quick review on like the work that went into making this special.Nikunj [00:08:29]: Should I take that?Alessio [00:08:29]: Yeah, go for it.Nikunj [00:08:30]: So firstly, we're launching web search in two ways. One in responses API, which is our API for tools. It's going to be available as a web search tool itself. So you'll be able to go tools, turn on web search and you're ready to go. We still wanted to give chat completions people access to real time information. So in that. Chat completions API, which does not support built in tools. We're launching the direct access to the fine tuned model that chat GPD for search uses, and we call it GPD for search preview. And how is this model built? Basically, we have our search research team has been working on this for a while. Their main goal is to, like, get information, like get a bunch of information from all of our data sources that we use to gather information for search and then pick the right things and then cite them. As accurately as possible. And that's what the search team has really focused on. They've done some pretty cool stuff. They use like synthetic data techniques. They've done like all series model distillation to, like, make these four or fine tunes really good. But yeah, the main thing is, like, can it remain factual? Can it answer questions based on what it retrieves and get cited accurately? And that's what this like fine tune model really excels at. And so, yeah, so we're excited that, like, it's going to be directly available in chat completions along with being available as a tool. Yeah.Alessio [00:09:49]: Just to clarify, if I'm using the responses API, this is a tool. But if I'm using chat completions, I have to switch model. I cannot use 01 and call search as a tool. Yeah, that's right. Exactly.Romain [00:09:58]: I think what's really compelling, at least for me and my own uses of it so far, is that when you use, like, web search as a tool, it combines nicely with every other tool and every other feature of the platform. So think about this for a second. For instance, imagine you have, like, a responses API call with the web search tool, but suddenly you turn on function calling. You also turn on, let's say, structure. So you can have, like, the ability to structure any data from the web in real time in the JSON schema that you need for your application. So it's quite powerful when you start combining those features and tools together. It's kind of like an API for the Internet almost, you know, like you get, like, access to the precise schema you need for your app. Yeah.Alessio [00:10:39]: And then just to wrap up on the infrastructure side of it, I read on the post that people, publisher can choose to appear in the web search. So are people by default in it? Like, how can we get Latent Space in the web search API?Nikunj [00:10:53]: Yeah. Yeah. I think we have some documentation around how websites, publishers can control, like, what shows up in a web search tool. And I think you should be able to, like, read that. I think we should be able to get Latent Space in for sure. Yeah.swyx [00:11:10]: You know, I think so. I compare this to a broader trend that I started covering last year of online LLMs. Actually, Perplexity, I think, was the first. It was the first to say, to offer an API that is connected to search, and then Gemini had the sort of search grounding API. And I think you guys, I actually didn't, I missed this in the original reading of the docs, but you even give like citations with like the exact sub paragraph that is matching, which I think is the standard nowadays. I think my question is, how do we take what a knowledge cutoff is for something like this, right? Because like now, basically there's no knowledge cutoff is always live, but then there's a difference between what the model has sort of internalized in its back propagation and what is searching up its rag.Romain [00:11:53]: I think it kind of depends on the use case, right? And what you want to showcase as the source. Like, for instance, you take a company like Hebbia that has used this like web search tool. They can combine like for credit firms or law firms, they can find like, you know, public information from the internet with the live sources and citation that sometimes you do want to have access to, as opposed to like the internal knowledge. But if you're building something different, well, like, you just want to have the information. If you want to have an assistant that relies on the deep knowledge that the model has, you may not need to have these like direct citations. So I think it kind of depends on the use case a little bit, but there are many, uh, many companies like Hebbia that will need that access to these citations to precisely know where the information comes from.swyx [00:12:34]: Yeah, yeah, uh, for sure. And then one thing on the, on like the breadth, you know, I think a lot of the deep research, open deep research implementations have this sort of hyper parameter about, you know, how deep they're searching and how wide they're searching. I don't see that in the docs. But is that something that we can tune? Is that something you recommend thinking about?Nikunj [00:12:53]: Super interesting. It's definitely not a parameter today, but we should explore that. It's very interesting. I imagine like how you would do it with the web search tool and responsive API is you would have some form of like, you know, agent orchestration over here where you have a planning step and then each like web search call that you do like explicitly goes a layer deeper and deeper and deeper. But it's not a parameter that's available out of the box. But it's a cool. It's a cool thing to think about. Yeah.swyx [00:13:19]: The only guidance I'll offer there is a lot of these implementations offer top K, which is like, you know, top 10, top 20, but actually don't really want that. You want like sort of some kind of similarity cutoff, right? Like some matching score cuts cutoff, because if there's only five things, five documents that match fine, if there's 500 that match, maybe that's what I want. Right. Yeah. But also that might, that might make my costs very unpredictable because the costs are something like $30 per a thousand queries, right? So yeah. Yeah.Nikunj [00:13:49]: I guess you could, you could have some form of like a context budget and then you're like, go as deep as you can and pick the best stuff and put it into like X number of tokens. There could be some creative ways of, of managing cost, but yeah, that's a super interesting thing to explore.Alessio [00:14:05]: Do you see people using the files and the search API together where you can kind of search and then store everything in the file so the next time I'm not paying for the search again and like, yeah, how should people balance that?Nikunj [00:14:17]: That's actually a very interesting question. And let me first tell you about how I've seen a really cool way I've seen people use files and search together is they put their user preferences or memories in the vector store and so a query comes in, you use the file search tool to like get someone's like reading preferences or like fashion preferences and stuff like that, and then you search the web for information or products that they can buy related to those preferences and you then render something beautiful to show them, like, here are five things that you might be interested in. So that's how I've seen like file search, web search work together. And by the way, that's like a single responses API call, which is really cool. So you just like configure these things, go boom, and like everything just happens. But yeah, that's how I've seen like files and web work together.Romain [00:15:01]: But I think that what you're pointing out is like interesting, and I'm sure developers will surprise us as they always do in terms of how they combine these tools and how they might use file search as a way to have memory and preferences, like Nikum says. But I think like zooming out, what I find very compelling and powerful here is like when you have these like neural networks. That have like all of the knowledge that they have today, plus real time access to the Internet for like any kind of real time information that you might need for your app and file search, where you can have a lot of company, private documents, private details, you combine those three, and you have like very, very compelling and precise answers for any kind of use case that your company or your product might want to enable.swyx [00:15:41]: It's a difference between sort of internal documents versus the open web, right? Like you're going to need both. Exactly, exactly. I never thought about it doing memory as well. I guess, again, you know, anything that's a database, you can store it and you will use it as a database. That sounds awesome. But I think also you've been, you know, expanding the file search. You have more file types. You have query optimization, custom re-ranking. So it really seems like, you know, it's been fleshed out. Obviously, I haven't been paying a ton of attention to the file search capability, but it sounds like your team has added a lot of features.Nikunj [00:16:14]: Yeah, metadata filtering was like the main thing people were asking us for for a while. And I'm super excited about it. I mean, it's just so critical once your, like, web store size goes over, you know, more than like, you know, 5,000, 10,000 records, you kind of need that. So, yeah, metadata filtering is coming, too.Romain [00:16:31]: And for most companies, it's also not like a competency that you want to rebuild in-house necessarily, you know, like, you know, thinking about embeddings and chunking and, you know, how of that, like, it sounds like very complex for something very, like, obvious to ship for your users. Like companies like Navant, for instance. They were able to build with the file search, like, you know, take all of the FAQ and travel policies, for instance, that you have, you, you put that in file search tool, and then you don't have to think about anything. Now your assistant becomes naturally much more aware of all of these policies from the files.swyx [00:17:03]: The question is, like, there's a very, very vibrant RAG industry already, as you well know. So there's many other vector databases, many other frameworks. Probably if it's an open source stack, I would say like a lot of the AI engineers that I talk to want to own this part of the stack. And it feels like, you know, like, when should we DIY and when should we just use whatever OpenAI offers?Nikunj [00:17:24]: Yeah. I mean, like, if you're doing something completely from scratch, you're going to have more control, right? Like, so super supportive of, you know, people trying to, like, roll up their sleeves, build their, like, super custom chunking strategy and super custom retrieval strategy and all of that. And those are things that, like, will be harder to do with OpenAI tools. OpenAI tool has, like, we have an out-of-the-box solution. We give you the tools. We use some knobs to customize things, but it's more of, like, a managed RAG service. So my recommendation would be, like, start with the OpenAI thing, see if it, like, meets your needs. And over time, we're going to be adding more and more knobs to make it even more customizable. But, you know, if you want, like, the completely custom thing, you want control over every single thing, then you'd probably want to go and hand roll it using other solutions. So we're supportive of both, like, engineers should pick. Yeah.Alessio [00:18:16]: And then we got computer use. Which I think Operator was obviously one of the hot releases of the year. And we're only two months in. Let's talk about that. And that's also, it seems like a separate model that has been fine-tuned for Operator that has browser access.Nikunj [00:18:31]: Yeah, absolutely. I mean, the computer use models are exciting. The cool thing about computer use is that we're just so, so early. It's like the GPT-2 of computer use or maybe GPT-1 of computer use right now. But it is a separate model that has been, you know, the computer. The computer use team has been working on, you send it screenshots and it tells you what action to take. So the outputs of it are almost always tool calls and you're inputting screenshots based on whatever computer you're trying to operate.Romain [00:19:01]: Maybe zooming out for a second, because like, I'm sure your audience is like super, super like AI native, obviously. But like, what is computer use as a tool, right? And what's operator? So the idea for computer use is like, how do we let developers also build agents that can complete tasks for the users, but using a computer? Okay. Or a browser instead. And so how do you get that done? And so that's why we have this custom model, like optimized for computer use that we use like for operator ourselves. But the idea behind like putting it as an API is that imagine like now you want to, you want to automate some tasks for your product or your own customers. Then now you can, you can have like the ability to spin up one of these agents that will look at the screen and act on the screen. So that means able, the ability to click, the ability to scroll. The ability to type and to report back on the action. So that's what we mean by computer use and wrapping it as a tool also in the responses API. So now like that gives a hint also at the multi-turned thing that we were hinting at earlier, the idea that like, yeah, maybe one of these actions can take a couple of minutes to complete because there's maybe like 20 steps to complete that task. But now you can.swyx [00:20:08]: Do you think a computer use can play Pokemon?Romain [00:20:11]: Oh, interesting. I guess we tried it. I guess we should try it. You know?swyx [00:20:17]: Yeah. There's a lot of interest. I think Pokemon really is a good agent benchmark, to be honest. Like it seems like Claude is, Claude is running into a lot of trouble.Romain [00:20:25]: Sounds like we should make that a new eval, it looks like.swyx [00:20:28]: Yeah. Yeah. Oh, and then one more, one more thing before we move on to agents SDK. I know you have a hard stop. There's all these, you know, blah, blah, dash preview, right? Like search preview, computer use preview, right? And you see them all like fine tunes of 4.0. I think the question is, are we, are they all going to be merged into the main branch or are we basically always going to have subsets? Of these models?Nikunj [00:20:49]: Yeah, I think in the early days, research teams at OpenAI like operate with like fine tune models. And then once the thing gets like more stable, we sort of merge it into the main line. So that's definitely the vision, like going out of preview as we get more comfortable with and learn about all the developer use cases and we're doing a good job at them. We'll sort of like make them part of like the core models so that you don't have to like deal with the bifurcation.Romain [00:21:12]: You should think of it this way as exactly what happened last year when we introduced vision capabilities, you know. Yes. Vision capabilities were in like a vision preview model based off of GPT-4 and then vision capabilities now are like obviously built into GPT-4.0. You can think about it the same way for like the other modalities like audio and those kind of like models, like optimized for search and computer use.swyx [00:21:34]: Agents SDK, we have a few minutes left. So let's just assume that everyone has looked at Swarm. Sure. I think that Swarm has really popularized the handoff technique, which I thought was like, you know, really, really interesting for sort of a multi-agent. What is new with the SDK?Nikunj [00:21:50]: Yeah. Do you want to start? Yeah, for sure. So we've basically added support for types. We've made this like a lot. Yeah. Like we've added support for types. We've added support for guard railing, which is a very common pattern. So in the guardrail example, you basically have two things happen in parallel. The guardrail can sort of block the execution. It's a type of like optimistic generation that happens. And I think we've added support for tracing. So I think that's really cool. So you can basically look at the traces that the Agents SDK creates in the OpenAI dashboard. We also like made this pretty flexible. So you can pick any API from any provider that supports the ChatCompletions API format. So it supports responses by default, but you can like easily plug it in to anyone that uses the ChatCompletions API. And similarly, on the tracing side, you can support like multiple tracing providers. By default, it sort of points to the OpenAI dashboard. But, you know, there's like so many tracing providers. There's so many tracing companies out there. And we'll announce some partnerships on that front, too. So just like, you know, adding lots of core features and making it more usable, but still centered around like handoffs is like the main, main concept.Romain [00:22:59]: And by the way, it's interesting, right? Because Swarm just came to life out of like learning from customers directly that like orchestrating agents in production was pretty hard. You know, simple ideas could quickly turn very complex. Like what are those guardrails? What are those handoffs, et cetera? So that came out of like learning from customers. And it was initially shipped. It was not as a like low-key experiment, I'd say. But we were kind of like taken by surprise at how much momentum there was around this concept. And so we decided to learn from that and embrace it. To be like, okay, maybe we should just embrace that as a core primitive of the OpenAI platform. And that's kind of what led to the Agents SDK. And I think now, as Nikuj mentioned, it's like adding all of these new capabilities to it, like leveraging the handoffs that we had, but tracing also. And I think what's very compelling for developers is like instead of having one agent to rule them all and you stuff like a lot of tool calls in there that can be hard to monitor, now you have the tools you need to kind of like separate the logic, right? And you can have a triage agent that based on an intent goes to different kind of agents. And then on the OpenAI dashboard, we're releasing a lot of new user interface logs as well. So you can see all of the tracing UIs. Essentially, you'll be able to troubleshoot like what exactly happened. In that workflow, when the triage agent did a handoff to a secondary agent and the third and see the tool calls, et cetera. So we think that the Agents SDK combined with the tracing UIs will definitely help users and developers build better agentic workflows.Alessio [00:24:28]: And just before we wrap, are you thinking of connecting this with also the RFT API? Because I know you already have, you kind of store my text completions and then I can do fine tuning of that. Is that going to be similar for agents where you're storing kind of like my traces? And then help me improve the agents?Nikunj [00:24:43]: Yeah, absolutely. Like you got to tie the traces to the evals product so that you can generate good evals. Once you have good evals and graders and tasks, you can use that to do reinforcement fine tuning. And, you know, lots of details to be figured out over here. But that's the vision. And I think we're going to go after it like pretty hard and hope we can like make this whole workflow a lot easier for developers.Alessio [00:25:05]: Awesome. Thank you so much for the time. I'm sure you'll be busy on Twitter tomorrow with all the developer feedback. Yeah.Romain [00:25:12]: Thank you so much for having us. And as always, we can't wait to see what developers will build with these tools and how we can like learn as quickly as we can from them to make them even better over time.Nikunj [00:25:21]: Yeah.Romain [00:25:22]: Thank you, guys.Nikunj [00:25:23]: Thank you.Romain [00:25:23]: Thank you both. Awesome. Get full access to Latent.Space at www.latent.space/subscribe

Champ Week is here and the Just End The Suffering podcast is back to gear up for the Big East Tournament! Host Mike Phillips (⁠⁠⁠@MPhillips331⁠⁠⁠) kicks off the show by reacting to the news that Yankees' ace Gerrit Cole needs Tommy John surgery (1:53) and how it could impact their chances of winning in 2025. Mike is then joined by Zach Braziller (@NYPost_Brazille) to preview the Big East Tournament (6:30) and weigh in on some of the college basketball storylines to watch throughout Champ Week. Mike then reviews the two-episode premiere of Daredevil: Born Again (32:24) with Nick D'Alessio to wrap the podcast for the week.Check out Zach Braziller's coverage for the New York Post!Subscribe to the Just End The Suffering podcast on ⁠⁠⁠⁠⁠⁠Apple⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Amazon⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠TuneIn⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠!Subscribe to ⁠⁠⁠⁠⁠⁠Mike Phillips's channel⁠⁠⁠⁠⁠⁠ on YouTube!Check out The Recovery Room On ⁠⁠⁠⁠⁠Twitch⁠⁠⁠⁠⁠!

Alessio Pieroni is the Founder of Scale For Impact, a leading marketing agency dedicated to scaling online education businesses from 7 to 8 figures. With over a decade of experience in the e-learning space, Alessio has developed a deep passion for transforming lives through education.His journey began at Mindvalley, where he served as Chief Marketing Officer, leading a team of 50 and playing a pivotal role in scaling the company's revenue from $25 million to $75 million. During his tenure, he helped optimize high-converting funnels, expand international reach into seven languages, and build one of the most successful subscription models in the personal growth industry—all while maximizing advertising efficiency and profitability.In 2020, Alessio leveraged his expertise to launch Scale For Impact, bringing world-class marketing strategies to the industry's top thought leaders. In just two years, his agency has collaborated with some of the most renowned authors and experts of our time, including Tony Robbins, Jordan Peterson, Marisa Peer, Terry Real, Ben Greenfield, Shefali Tsabary, Danette May, Roger Hamilton, Verne Harnish, and many more.Through Scale For Impact, Alessio and his team have successfully built high-performing funnels, created compelling content, scaled advertising spend profitably, and launched multiple New York Times Bestsellers—establishing a proven track record in driving massive growth for online education brands.

Welcome to Episode 98 of The Last Standee Podcast! This is one where we have to apologize in advance for making you listen to Alessio for a feature-length episode. No, the team is still there. It's just that it's a mess sometimes to put together speakers geographically distant, and when illnesses and shaky world situation interfere, that's a recipe for missed episodes. We pull through the best we can, though, thank you. ...It was way more informative than what I meant initially, but it's fine. THIS IS FINE. EVERYTHING IS FINE. Anyway, Alessio takes the chance of being alone in the recording to talk about niche and upcoming project, such as Eternal Decks (take it!) in the Standee Catch-up, then talks about a Canadian (nonetheless!) project of three innovative games set up in the Twisted Realms. After this, it's time to do the laundry with the review of two Unmatched sets for the new course: Sun's Origin (for two players) and Slings and Arrows (for four players) - public domain heroes, the best ones! Finally, as it's compulsory for solo episodes, it's time for the big, genre-defining solo game of the episode: this time, we talk about Legacy of Yu. Uhhh, next one is episode 99! Can't wait for it! It will be legen

El Mirandés, tercero tras 29 jornadas, sueña con un histórico ascenso a Primera División.

Today's episode is with Paul Klein, founder of Browserbase. We talked about building browser infrastructure for AI agents, the future of agent authentication, and their open source framework Stagehand.* [00:00:00] Introductions* [00:04:46] AI-specific challenges in browser infrastructure* [00:07:05] Multimodality in AI-Powered Browsing* [00:12:26] Running headless browsers at scale* [00:18:46] Geolocation when proxying* [00:21:25] CAPTCHAs and Agent Auth* [00:28:21] Building “User take over” functionality* [00:33:43] Stagehand: AI web browsing framework* [00:38:58] OpenAI's Operator and computer use agents* [00:44:44] Surprising use cases of Browserbase* [00:47:18] Future of browser automation and market competition* [00:53:11] Being a solo founderTranscriptAlessio [00:00:04]: Hey everyone, welcome to the Latent Space podcast. This is Alessio, partner and CTO at Decibel Partners, and I'm joined by my co-host Swyx, founder of Smol.ai.swyx [00:00:12]: Hey, and today we are very blessed to have our friends, Paul Klein, for the fourth, the fourth, CEO of Browserbase. Welcome.Paul [00:00:21]: Thanks guys. Yeah, I'm happy to be here. I've been lucky to know both of you for like a couple of years now, I think. So it's just like we're hanging out, you know, with three ginormous microphones in front of our face. It's totally normal hangout.swyx [00:00:34]: Yeah. We've actually mentioned you on the podcast, I think, more often than any other Solaris tenant. Just because like you're one of the, you know, best performing, I think, LLM tool companies that have started up in the last couple of years.Paul [00:00:50]: Yeah, I mean, it's been a whirlwind of a year, like Browserbase is actually pretty close to our first birthday. So we are one years old. And going from, you know, starting a company as a solo founder to... To, you know, having a team of 20 people, you know, a series A, but also being able to support hundreds of AI companies that are building AI applications that go out and automate the web. It's just been like, really cool. It's been happening a little too fast. I think like collectively as an AI industry, let's just take a week off together. I took my first vacation actually two weeks ago, and Operator came out on the first day, and then a week later, DeepSeat came out. And I'm like on vacation trying to chill. I'm like, we got to build with this stuff, right? So it's been a breakneck year. But I'm super happy to be here and like talk more about all the stuff we're seeing. And I'd love to hear kind of what you guys are excited about too, and share with it, you know?swyx [00:01:39]: Where to start? So people, you've done a bunch of podcasts. I think I strongly recommend Jack Bridger's Scaling DevTools, as well as Turner Novak's The Peel. And, you know, I'm sure there's others. So you covered your Twilio story in the past, talked about StreamClub, you got acquired to Mux, and then you left to start Browserbase. So maybe we just start with what is Browserbase? Yeah.Paul [00:02:02]: Browserbase is the web browser for your AI. We're building headless browser infrastructure, which are browsers that run in a server environment that's accessible to developers via APIs and SDKs. It's really hard to run a web browser in the cloud. You guys are probably running Chrome on your computers, and that's using a lot of resources, right? So if you want to run a web browser or thousands of web browsers, you can't just spin up a bunch of lambdas. You actually need to use a secure containerized environment. You have to scale it up and down. It's a stateful system. And that infrastructure is, like, super painful. And I know that firsthand, because at my last company, StreamClub, I was CTO, and I was building our own internal headless browser infrastructure. That's actually why we sold the company, is because Mux really wanted to buy our headless browser infrastructure that we'd built. And it's just a super hard problem. And I actually told my co-founders, I would never start another company unless it was a browser infrastructure company. And it turns out that's really necessary in the age of AI, when AI can actually go out and interact with websites, click on buttons, fill in forms. You need AI to do all of that work in an actual browser running somewhere on a server. And BrowserBase powers that.swyx [00:03:08]: While you're talking about it, it occurred to me, not that you're going to be acquired or anything, but it occurred to me that it would be really funny if you became the Nikita Beer of headless browser companies. You just have one trick, and you make browser companies that get acquired.Paul [00:03:23]: I truly do only have one trick. I'm screwed if it's not for headless browsers. I'm not a Go programmer. You know, I'm in AI grant. You know, browsers is an AI grant. But we were the only company in that AI grant batch that used zero dollars on AI spend. You know, we're purely an infrastructure company. So as much as people want to ask me about reinforcement learning, I might not be the best guy to talk about that. But if you want to ask about headless browser infrastructure at scale, I can talk your ear off. So that's really my area of expertise. And it's a pretty niche thing. Like, nobody has done what we're doing at scale before. So we're happy to be the experts.swyx [00:03:59]: You do have an AI thing, stagehand. We can talk about the sort of core of browser-based first, and then maybe stagehand. Yeah, stagehand is kind of the web browsing framework. Yeah.What is Browserbase? Headless Browser Infrastructure ExplainedAlessio [00:04:10]: Yeah. Yeah. And maybe how you got to browser-based and what problems you saw. So one of the first things I worked on as a software engineer was integration testing. Sauce Labs was kind of like the main thing at the time. And then we had Selenium, we had Playbrite, we had all these different browser things. But it's always been super hard to do. So obviously you've worked on this before. When you started browser-based, what were the challenges? What were the AI-specific challenges that you saw versus, there's kind of like all the usual running browser at scale in the cloud, which has been a problem for years. What are like the AI unique things that you saw that like traditional purchase just didn't cover? Yeah.AI-specific challenges in browser infrastructurePaul [00:04:46]: First and foremost, I think back to like the first thing I did as a developer, like as a kid when I was writing code, I wanted to write code that did stuff for me. You know, I wanted to write code to automate my life. And I do that probably by using curl or beautiful soup to fetch data from a web browser. And I think I still do that now that I'm in the cloud. And the other thing that I think is a huge challenge for me is that you can't just create a web site and parse that data. And we all know that now like, you know, taking HTML and plugging that into an LLM, you can extract insights, you can summarize. So it was very clear that now like dynamic web scraping became very possible with the rise of large language models or a lot easier. And that was like a clear reason why there's been more usage of headless browsers, which are necessary because a lot of modern websites don't expose all of their page content via a simple HTTP request. You know, they actually do require you to run this type of code for a specific time. JavaScript on the page to hydrate this. Airbnb is a great example. You go to airbnb.com. A lot of that content on the page isn't there until after they run the initial hydration. So you can't just scrape it with a curl. You need to have some JavaScript run. And a browser is that JavaScript engine that's going to actually run all those requests on the page. So web data retrieval was definitely one driver of starting BrowserBase and the rise of being able to summarize that within LLM. Also, I was familiar with if I wanted to automate a website, I could write one script and that would work for one website. It was very static and deterministic. But the web is non-deterministic. The web is always changing. And until we had LLMs, there was no way to write scripts that you could write once that would run on any website. That would change with the structure of the website. Click the login button. It could mean something different on many different websites. And LLMs allow us to generate code on the fly to actually control that. So I think that rise of writing the generic automation scripts that can work on many different websites, to me, made it clear that browsers are going to be a lot more useful because now you can automate a lot more things without writing. If you wanted to write a script to book a demo call on 100 websites, previously, you had to write 100 scripts. Now you write one script that uses LLMs to generate that script. That's why we built our web browsing framework, StageHand, which does a lot of that work for you. But those two things, web data collection and then enhanced automation of many different websites, it just felt like big drivers for more browser infrastructure that would be required to power these kinds of features.Alessio [00:07:05]: And was multimodality also a big thing?Paul [00:07:08]: Now you can use the LLMs to look, even though the text in the dome might not be as friendly. Maybe my hot take is I was always kind of like, I didn't think vision would be as big of a driver. For UI automation, I felt like, you know, HTML is structured text and large language models are good with structured text. But it's clear that these computer use models are often vision driven, and they've been really pushing things forward. So definitely being multimodal, like rendering the page is required to take a screenshot to give that to a computer use model to take actions on a website. And it's just another win for browser. But I'll be honest, that wasn't what I was thinking early on. I didn't even think that we'd get here so fast with multimodality. I think we're going to have to get back to multimodal and vision models.swyx [00:07:50]: This is one of those things where I forgot to mention in my intro that I'm an investor in Browserbase. And I remember that when you pitched to me, like a lot of the stuff that we have today, we like wasn't on the original conversation. But I did have my original thesis was something that we've talked about on the podcast before, which is take the GPT store, the custom GPT store, all the every single checkbox and plugin is effectively a startup. And this was the browser one. I think the main hesitation, I think I actually took a while to get back to you. The main hesitation was that there were others. Like you're not the first hit list browser startup. It's not even your first hit list browser startup. There's always a question of like, will you be the category winner in a place where there's a bunch of incumbents, to be honest, that are bigger than you? They're just not targeted at the AI space. They don't have the backing of Nat Friedman. And there's a bunch of like, you're here in Silicon Valley. They're not. I don't know.Paul [00:08:47]: I don't know if that's, that was it, but like, there was a, yeah, I mean, like, I think I tried all the other ones and I was like, really disappointed. Like my background is from working at great developer tools, companies, and nothing had like the Vercel like experience. Um, like our biggest competitor actually is partly owned by private equity and they just jacked up their prices quite a bit. And the dashboard hasn't changed in five years. And I actually used them at my last company and tried them and I was like, oh man, like there really just needs to be something that's like the experience of these great infrastructure companies, like Stripe, like clerk, like Vercel that I use in love, but oriented towards this kind of like more specific category, which is browser infrastructure, which is really technically complex. Like a lot of stuff can go wrong on the internet when you're running a browser. The internet is very vast. There's a lot of different configurations. Like there's still websites that only work with internet explorer out there. How do you handle that when you're running your own browser infrastructure? These are the problems that we have to think about and solve at BrowserBase. And it's, it's certainly a labor of love, but I built this for me, first and foremost, I know it's super cheesy and everyone says that for like their startups, but it really, truly was for me. If you look at like the talks I've done even before BrowserBase, and I'm just like really excited to try and build a category defining infrastructure company. And it's, it's rare to have a new category of infrastructure exists. We're here in the Chroma offices and like, you know, vector databases is a new category of infrastructure. Is it, is it, I mean, we can, we're in their office, so, you know, we can, we can debate that one later. That is one.Multimodality in AI-Powered Browsingswyx [00:10:16]: That's one of the industry debates.Paul [00:10:17]: I guess we go back to the LLMOS talk that Karpathy gave way long ago. And like the browser box was very clearly there and it seemed like the people who were building in this space also agreed that browsers are a core primitive of infrastructure for the LLMOS that's going to exist in the future. And nobody was building something there that I wanted to use. So I had to go build it myself.swyx [00:10:38]: Yeah. I mean, exactly that talk that, that honestly, that diagram, every box is a startup and there's the code box and then there's the. The browser box. I think at some point they will start clashing there. There's always the question of the, are you a point solution or are you the sort of all in one? And I think the point solutions tend to win quickly, but then the only ones have a very tight cohesive experience. Yeah. Let's talk about just the hard problems of browser base you have on your website, which is beautiful. Thank you. Was there an agency that you used for that? Yeah. Herb.paris.Paul [00:11:11]: They're amazing. Herb.paris. Yeah. It's H-E-R-V-E. I highly recommend for developers. Developer tools, founders to work with consumer agencies because they end up building beautiful things and the Parisians know how to build beautiful interfaces. So I got to give prep.swyx [00:11:24]: And chat apps, apparently are, they are very fast. Oh yeah. The Mistral chat. Yeah. Mistral. Yeah.Paul [00:11:31]: Late chat.swyx [00:11:31]: Late chat. And then your videos as well, it was professionally shot, right? The series A video. Yeah.Alessio [00:11:36]: Nico did the videos. He's amazing. Not the initial video that you shot at the new one. First one was Austin.Paul [00:11:41]: Another, another video pretty surprised. But yeah, I mean, like, I think when you think about how you talk about your company. You have to think about the way you present yourself. It's, you know, as a developer, you think you evaluate a company based on like the API reliability and the P 95, but a lot of developers say, is the website good? Is the message clear? Do I like trust this founder? I'm building my whole feature on. So I've tried to nail that as well as like the reliability of the infrastructure. You're right. It's very hard. And there's a lot of kind of foot guns that you run into when running headless browsers at scale. Right.Competing with Existing Headless Browser Solutionsswyx [00:12:10]: So let's pick one. You have eight features here. Seamless integration. Scalability. Fast or speed. Secure. Observable. Stealth. That's interesting. Extensible and developer first. What comes to your mind as like the top two, three hardest ones? Yeah.Running headless browsers at scalePaul [00:12:26]: I think just running headless browsers at scale is like the hardest one. And maybe can I nerd out for a second? Is that okay? I heard this is a technical audience, so I'll talk to the other nerds. Whoa. They were listening. Yeah. They're upset. They're ready. The AGI is angry. Okay. So. So how do you run a browser in the cloud? Let's start with that, right? So let's say you're using a popular browser automation framework like Puppeteer, Playwright, and Selenium. Maybe you've written a code, some code locally on your computer that opens up Google. It finds the search bar and then types in, you know, search for Latent Space and hits the search button. That script works great locally. You can see the little browser open up. You want to take that to production. You want to run the script in a cloud environment. So when your laptop is closed, your browser is doing something. The browser is doing something. Well, I, we use Amazon. You can see the little browser open up. You know, the first thing I'd reach for is probably like some sort of serverless infrastructure. I would probably try and deploy on a Lambda. But Chrome itself is too big to run on a Lambda. It's over 250 megabytes. So you can't easily start it on a Lambda. So you maybe have to use something like Lambda layers to squeeze it in there. Maybe use a different Chromium build that's lighter. And you get it on the Lambda. Great. It works. But it runs super slowly. It's because Lambdas are very like resource limited. They only run like with one vCPU. You can run one process at a time. Remember, Chromium is super beefy. It's barely running on my MacBook Air. I'm still downloading it from a pre-run. Yeah, from the test earlier, right? I'm joking. But it's big, you know? So like Lambda, it just won't work really well. Maybe it'll work, but you need something faster. Your users want something faster. Okay. Well, let's put it on a beefier instance. Let's get an EC2 server running. Let's throw Chromium on there. Great. Okay. I can, that works well with one user. But what if I want to run like 10 Chromium instances, one for each of my users? Okay. Well, I might need two EC2 instances. Maybe 10. All of a sudden, you have multiple EC2 instances. This sounds like a problem for Kubernetes and Docker, right? Now, all of a sudden, you're using ECS or EKS, the Kubernetes or container solutions by Amazon. You're spending up and down containers, and you're spending a whole engineer's time on kind of maintaining this stateful distributed system. Those are some of the worst systems to run because when it's a stateful distributed system, it means that you are bound by the connections to that thing. You have to keep the browser open while someone is working with it, right? That's just a painful architecture to run. And there's all this other little gotchas with Chromium, like Chromium, which is the open source version of Chrome, by the way. You have to install all these fonts. You want emojis working in your browsers because your vision model is looking for the emoji. You need to make sure you have the emoji fonts. You need to make sure you have all the right extensions configured, like, oh, do you want ad blocking? How do you configure that? How do you actually record all these browser sessions? Like it's a headless browser. You can't look at it. So you need to have some sort of observability. Maybe you're recording videos and storing those somewhere. It all kind of adds up to be this just giant monster piece of your project when all you wanted to do was run a lot of browsers in production for this little script to go to google.com and search. And when I see a complex distributed system, I see an opportunity to build a great infrastructure company. And we really abstract that away with Browserbase where our customers can use these existing frameworks, Playwright, Publisher, Selenium, or our own stagehand and connect to our browsers in a serverless-like way. And control them, and then just disconnect when they're done. And they don't have to think about the complex distributed system behind all of that. They just get a browser running anywhere, anytime. Really easy to connect to.swyx [00:15:55]: I'm sure you have questions. My standard question with anything, so essentially you're a serverless browser company, and there's been other serverless things that I'm familiar with in the past, serverless GPUs, serverless website hosting. That's where I come from with Netlify. One question is just like, you promised to spin up thousands of servers. You promised to spin up thousands of browsers in milliseconds. I feel like there's no real solution that does that yet. And I'm just kind of curious how. The only solution I know, which is to kind of keep a kind of warm pool of servers around, which is expensive, but maybe not so expensive because it's just CPUs. So I'm just like, you know. Yeah.Browsers as a Core Primitive in AI InfrastructurePaul [00:16:36]: You nailed it, right? I mean, how do you offer a serverless-like experience with something that is clearly not serverless, right? And the answer is, you need to be able to run... We run many browsers on single nodes. We use Kubernetes at browser base. So we have many pods that are being scheduled. We have to predictably schedule them up or down. Yes, thousands of browsers in milliseconds is the best case scenario. If you hit us with 10,000 requests, you may hit a slower cold start, right? So we've done a lot of work on predictive scaling and being able to kind of route stuff to different regions where we have multiple regions of browser base where we have different pools available. You can also pick the region you want to go to based on like lower latency, round trip, time latency. It's very important with these types of things. There's a lot of requests going over the wire. So for us, like having a VM like Firecracker powering everything under the hood allows us to be super nimble and spin things up or down really quickly with strong multi-tenancy. But in the end, this is like the complex infrastructural challenges that we have to kind of deal with at browser base. And we have a lot more stuff on our roadmap to allow customers to have more levers to pull to exchange, do you want really fast browser startup times or do you want really low costs? And if you're willing to be more flexible on that, we may be able to kind of like work better for your use cases.swyx [00:17:44]: Since you used Firecracker, shouldn't Fargate do that for you or did you have to go lower level than that? We had to go lower level than that.Paul [00:17:51]: I find this a lot with Fargate customers, which is alarming for Fargate. We used to be a giant Fargate customer. Actually, the first version of browser base was ECS and Fargate. And unfortunately, it's a great product. I think we were actually the largest Fargate customer in our region for a little while. No, what? Yeah, seriously. And unfortunately, it's a great product, but I think if you're an infrastructure company, you actually have to have a deeper level of control over these primitives. I think it's the same thing is true with databases. We've used other database providers and I think-swyx [00:18:21]: Yeah, serverless Postgres.Paul [00:18:23]: Shocker. When you're an infrastructure company, you're on the hook if any provider has an outage. And I can't tell my customers like, hey, we went down because so-and-so went down. That's not acceptable. So for us, we've really moved to bringing things internally. It's kind of opposite of what we preach. We tell our customers, don't build this in-house, but then we're like, we build a lot of stuff in-house. But I think it just really depends on what is in the critical path. We try and have deep ownership of that.Alessio [00:18:46]: On the distributed location side, how does that work for the web where you might get sort of different content in different locations, but the customer is expecting, you know, if you're in the US, I'm expecting the US version. But if you're spinning up my browser in France, I might get the French version. Yeah.Paul [00:19:02]: Yeah. That's a good question. Well, generally, like on the localization, there is a thing called locale in the browser. You can set like what your locale is. If you're like in the ENUS browser or not, but some things do IP, IP based routing. And in that case, you may want to have a proxy. Like let's say you're running something in the, in Europe, but you want to make sure you're showing up from the US. You may want to use one of our proxy features so you can turn on proxies to say like, make sure these connections always come from the United States, which is necessary too, because when you're browsing the web, you're coming from like a, you know, data center IP, and that can make things a lot harder to browse web. So we do have kind of like this proxy super network. Yeah. We have a proxy for you based on where you're going, so you can reliably automate the web. But if you get scheduled in Europe, that doesn't happen as much. We try and schedule you as close to, you know, your origin that you're trying to go to. But generally you have control over the regions you can put your browsers in. So you can specify West one or East one or Europe. We only have one region of Europe right now, actually. Yeah.Alessio [00:19:55]: What's harder, the browser or the proxy? I feel like to me, it feels like actually proxying reliably at scale. It's much harder than spending up browsers at scale. I'm curious. It's all hard.Paul [00:20:06]: It's layers of hard, right? Yeah. I think it's different levels of hard. I think the thing with the proxy infrastructure is that we work with many different web proxy providers and some are better than others. Some have good days, some have bad days. And our customers who've built browser infrastructure on their own, they have to go and deal with sketchy actors. Like first they figure out their own browser infrastructure and then they got to go buy a proxy. And it's like you can pay in Bitcoin and it just kind of feels a little sus, right? It's like you're buying drugs when you're trying to get a proxy online. We have like deep relationships with these counterparties. We're able to audit them and say, is this proxy being sourced ethically? Like it's not running on someone's TV somewhere. Is it free range? Yeah. Free range organic proxies, right? Right. We do a level of diligence. We're SOC 2. So we have to understand what is going on here. But then we're able to make sure that like we route around proxy providers not working. There's proxy providers who will just, the proxy will stop working all of a sudden. And then if you don't have redundant proxying on your own browsers, that's hard down for you or you may get some serious impacts there. With us, like we intelligently know, hey, this proxy is not working. Let's go to this one. And you can kind of build a network of multiple providers to really guarantee the best uptime for our customers. Yeah. So you don't own any proxies? We don't own any proxies. You're right. The team has been saying who wants to like take home a little proxy server, but not yet. We're not there yet. You know?swyx [00:21:25]: It's a very mature market. I don't think you should build that yourself. Like you should just be a super customer of them. Yeah. Scraping, I think, is the main use case for that. I guess. Well, that leads us into CAPTCHAs and also off, but let's talk about CAPTCHAs. You had a little spiel that you wanted to talk about CAPTCHA stuff.Challenges of Scaling Browser InfrastructurePaul [00:21:43]: Oh, yeah. I was just, I think a lot of people ask, if you're thinking about proxies, you're thinking about CAPTCHAs too. I think it's the same thing. You can go buy CAPTCHA solvers online, but it's the same buying experience. It's some sketchy website, you have to integrate it. It's not fun to buy these things and you can't really trust that the docs are bad. What Browserbase does is we integrate a bunch of different CAPTCHAs. We do some stuff in-house, but generally we just integrate with a bunch of known vendors and continually monitor and maintain these things and say, is this working or not? Can we route around it or not? These are CAPTCHA solvers. CAPTCHA solvers, yeah. Not CAPTCHA providers, CAPTCHA solvers. Yeah, sorry. CAPTCHA solvers. We really try and make sure all of that works for you. I think as a dev, if I'm buying infrastructure, I want it all to work all the time and it's important for us to provide that experience by making sure everything does work and monitoring it on our own. Yeah. Right now, the world of CAPTCHAs is tricky. I think AI agents in particular are very much ahead of the internet infrastructure. CAPTCHAs are designed to block all types of bots, but there are now good bots and bad bots. I think in the future, CAPTCHAs will be able to identify who a good bot is, hopefully via some sort of KYC. For us, we've been very lucky. We have very little to no known abuse of Browserbase because we really look into who we work with. And for certain types of CAPTCHA solving, we only allow them on certain types of plans because we want to make sure that we can know what people are doing, what their use cases are. And that's really allowed us to try and be an arbiter of good bots, which is our long term goal. I want to build great relationships with people like Cloudflare so we can agree, hey, here are these acceptable bots. We'll identify them for you and make sure we flag when they come to your website. This is a good bot, you know?Alessio [00:23:23]: I see. And Cloudflare said they want to do more of this. So they're going to set by default, if they think you're an AI bot, they're going to reject. I'm curious if you think this is something that is going to be at the browser level or I mean, the DNS level with Cloudflare seems more where it should belong. But I'm curious how you think about it.Paul [00:23:40]: I think the web's going to change. You know, I think that the Internet as we have it right now is going to change. And we all need to just accept that the cat is out of the bag. And instead of kind of like wishing the Internet was like it was in the 2000s, we can have free content line that wouldn't be scraped. It's just it's not going to happen. And instead, we should think about like, one, how can we change? How can we change the models of, you know, information being published online so people can adequately commercialize it? But two, how do we rebuild applications that expect that AI agents are going to log in on their behalf? Those are the things that are going to allow us to kind of like identify good and bad bots. And I think the team at Clerk has been doing a really good job with this on the authentication side. I actually think that auth is the biggest thing that will prevent agents from accessing stuff, not captchas. And I think there will be agent auth in the future. I don't know if it's going to happen from an individual company, but actually authentication providers that have a, you know, hidden login as agent feature, which will then you put in your email, you'll get a push notification, say like, hey, your browser-based agent wants to log into your Airbnb. You can approve that and then the agent can proceed. That really circumvents the need for captchas or logging in as you and sharing your password. I think agent auth is going to be one way we identify good bots going forward. And I think a lot of this captcha solving stuff is really short-term problems as the internet kind of reorients itself around how it's going to work with agents browsing the web, just like people do. Yeah.Managing Distributed Browser Locations and Proxiesswyx [00:24:59]: Stitch recently was on Hacker News for talking about agent experience, AX, which is a thing that Netlify is also trying to clone and coin and talk about. And we've talked about this on our previous episodes before in a sense that I actually think that's like maybe the only part of the tech stack that needs to be kind of reinvented for agents. Everything else can stay the same, CLIs, APIs, whatever. But auth, yeah, we need agent auth. And it's mostly like short-lived, like it should not, it should be a distinct, identity from the human, but paired. I almost think like in the same way that every social network should have your main profile and then your alt accounts or your Finsta, it's almost like, you know, every, every human token should be paired with the agent token and the agent token can go and do stuff on behalf of the human token, but not be presumed to be the human. Yeah.Paul [00:25:48]: It's like, it's, it's actually very similar to OAuth is what I'm thinking. And, you know, Thread from Stitch is an investor, Colin from Clerk, Octaventures, all investors in browser-based because like, I hope they solve this because they'll make browser-based submission more possible. So we don't have to overcome all these hurdles, but I think it will be an OAuth-like flow where an agent will ask to log in as you, you'll approve the scopes. Like it can book an apartment on Airbnb, but it can't like message anybody. And then, you know, the agent will have some sort of like role-based access control within an application. Yeah. I'm excited for that.swyx [00:26:16]: The tricky part is just, there's one, one layer of delegation here, which is like, you're authoring my user's user or something like that. I don't know if that's tricky or not. Does that make sense? Yeah.Paul [00:26:25]: You know, actually at Twilio, I worked on the login identity and access. Management teams, right? So like I built Twilio's login page.swyx [00:26:31]: You were an intern on that team and then you became the lead in two years? Yeah.Paul [00:26:34]: Yeah. I started as an intern in 2016 and then I was the tech lead of that team. How? That's not normal. I didn't have a life. He's not normal. Look at this guy. I didn't have a girlfriend. I just loved my job. I don't know. I applied to 500 internships for my first job and I got rejected from every single one of them except for Twilio and then eventually Amazon. And they took a shot on me and like, I was getting paid money to write code, which was my dream. Yeah. Yeah. I'm very lucky that like this coding thing worked out because I was going to be doing it regardless. And yeah, I was able to kind of spend a lot of time on a team that was growing at a company that was growing. So it informed a lot of this stuff here. I think these are problems that have been solved with like the SAML protocol with SSO. I think it's a really interesting stuff with like WebAuthn, like these different types of authentication, like schemes that you can use to authenticate people. The tooling is all there. It just needs to be tweaked a little bit to work for agents. And I think the fact that there are companies that are already. Providing authentication as a service really sets it up. Well, the thing that's hard is like reinventing the internet for agents. We don't want to rebuild the internet. That's an impossible task. And I think people often say like, well, we'll have this second layer of APIs built for agents. I'm like, we will for the top use cases, but instead of we can just tweak the internet as is, which is on the authentication side, I think we're going to be the dumb ones going forward. Unfortunately, I think AI is going to be able to do a lot of the tasks that we do online, which means that it will be able to go to websites, click buttons on our behalf and log in on our behalf too. So with this kind of like web agent future happening, I think with some small structural changes, like you said, it feels like it could all slot in really nicely with the existing internet.Handling CAPTCHAs and Agent Authenticationswyx [00:28:08]: There's one more thing, which is the, your live view iframe, which lets you take, take control. Yeah. Obviously very key for operator now, but like, was, is there anything interesting technically there or that the people like, well, people always want this.Paul [00:28:21]: It was really hard to build, you know, like, so, okay. Headless browsers, you don't see them, right. They're running. They're running in a cloud somewhere. You can't like look at them. And I just want to really make, it's a weird name. I wish we came up with a better name for this thing, but you can't see them. Right. But customers don't trust AI agents, right. At least the first pass. So what we do with our live view is that, you know, when you use browser base, you can actually embed a live view of the browser running in the cloud for your customer to see it working. And that's what the first reason is the build trust, like, okay, so I have this script. That's going to go automate a website. I can embed it into my web application via an iframe and my customer can watch. I think. And then we added two way communication. So now not only can you watch the browser kind of being operated by AI, if you want to pause and actually click around type within this iframe that's controlling a browser, that's also possible. And this is all thanks to some of the lower level protocol, which is called the Chrome DevTools protocol. It has a API called start screencast, and you can also send mouse clicks and button clicks to a remote browser. And this is all embeddable within iframes. You have a browser within a browser, yo. And then you simulate the screen, the click on the other side. Exactly. And this is really nice often for, like, let's say, a capture that can't be solved. You saw this with Operator, you know, Operator actually uses a different approach. They use VNC. So, you know, you're able to see, like, you're seeing the whole window here. What we're doing is something a little lower level with the Chrome DevTools protocol. It's just PNGs being streamed over the wire. But the same thing is true, right? Like, hey, I'm running a window. Pause. Can you do something in this window? Human. Okay, great. Resume. Like sometimes 2FA tokens. Like if you get that text message, you might need a person to type that in. Web agents need human-in-the-loop type workflows still. You still need a person to interact with the browser. And building a UI to proxy that is kind of hard. You may as well just show them the whole browser and say, hey, can you finish this up for me? And then let the AI proceed on afterwards. Is there a future where I stream my current desktop to browser base? I don't think so. I think we're very much cloud infrastructure. Yeah. You know, but I think a lot of the stuff we're doing, we do want to, like, build tools. Like, you know, we'll talk about the stage and, you know, web agent framework in a second. But, like, there's a case where a lot of people are going desktop first for, you know, consumer use. And I think cloud is doing a lot of this, where I expect to see, you know, MCPs really oriented around the cloud desktop app for a reason, right? Like, I think a lot of these tools are going to run on your computer because it makes... I think it's breaking out. People are putting it on a server. Oh, really? Okay. Well, sweet. We'll see. We'll see that. I was surprised, though, wasn't I? I think that the browser company, too, with Dia Browser, it runs on your machine. You know, it's going to be...swyx [00:30:50]: What is it?Paul [00:30:51]: So, Dia Browser, as far as I understand... I used to use Arc. Yeah. I haven't used Arc. But I'm a big fan of the browser company. I think they're doing a lot of cool stuff in consumer. As far as I understand, it's a browser where you have a sidebar where you can, like, chat with it and it can control the local browser on your machine. So, if you imagine, like, what a consumer web agent is, which it lives alongside your browser, I think Google Chrome has Project Marina, I think. I almost call it Project Marinara for some reason. I don't know why. It's...swyx [00:31:17]: No, I think it's someone really likes the Waterworld. Oh, I see. The classic Kevin Costner. Yeah.Paul [00:31:22]: Okay. Project Marinara is a similar thing to the Dia Browser, in my mind, as far as I understand it. You have a browser that has an AI interface that will take over your mouse and keyboard and control the browser for you. Great for consumer use cases. But if you're building applications that rely on a browser and it's more part of a greater, like, AI app experience, you probably need something that's more like infrastructure, not a consumer app.swyx [00:31:44]: Just because I have explored a little bit in this area, do people want branching? So, I have the state. Of whatever my browser's in. And then I want, like, 100 clones of this state. Do people do that? Or...Paul [00:31:56]: People don't do it currently. Yeah. But it's definitely something we're thinking about. I think the idea of forking a browser is really cool. Technically, kind of hard. We're starting to see this in code execution, where people are, like, forking some, like, code execution, like, processes or forking some tool calls or branching tool calls. Haven't seen it at the browser level yet. But it makes sense. Like, if an AI agent is, like, using a website and it's not sure what path it wants to take to crawl this website. To find the information it's looking for. It would make sense for it to explore both paths in parallel. And that'd be a very, like... A road not taken. Yeah. And hopefully find the right answer. And then say, okay, this was actually the right one. And memorize that. And go there in the future. On the roadmap. For sure. Don't make my roadmap, please. You know?Alessio [00:32:37]: How do you actually do that? Yeah. How do you fork? I feel like the browser is so stateful for so many things.swyx [00:32:42]: Serialize the state. Restore the state. I don't know.Paul [00:32:44]: So, it's one of the reasons why we haven't done it yet. It's hard. You know? Like, to truly fork, it's actually quite difficult. The naive way is to open the same page in a new tab and then, like, hope that it's at the same thing. But if you have a form halfway filled, you may have to, like, take the whole, you know, container. Pause it. All the memory. Duplicate it. Restart it from there. It could be very slow. So, we haven't found a thing. Like, the easy thing to fork is just, like, copy the page object. You know? But I think there needs to be something a little bit more robust there. Yeah.swyx [00:33:12]: So, MorphLabs has this infinite branch thing. Like, wrote a custom fork of Linux or something that let them save the system state and clone it. MorphLabs, hit me up. I'll be a customer. Yeah. That's the only. I think that's the only way to do it. Yeah. Like, unless Chrome has some special API for you. Yeah.Paul [00:33:29]: There's probably something we'll reverse engineer one day. I don't know. Yeah.Alessio [00:33:32]: Let's talk about StageHand, the AI web browsing framework. You have three core components, Observe, Extract, and Act. Pretty clean landing page. What was the idea behind making a framework? Yeah.Stagehand: AI web browsing frameworkPaul [00:33:43]: So, there's three frameworks that are very popular or already exist, right? Puppeteer, Playwright, Selenium. Those are for building hard-coded scripts to control websites. And as soon as I started to play with LLMs plus browsing, I caught myself, you know, code-genning Playwright code to control a website. I would, like, take the DOM. I'd pass it to an LLM. I'd say, can you generate the Playwright code to click the appropriate button here? And it would do that. And I was like, this really should be part of the frameworks themselves. And I became really obsessed with SDKs that take natural language as part of, like, the API input. And that's what StageHand is. StageHand exposes three APIs, and it's a super set of Playwright. So, if you go to a page, you may want to take an action, click on the button, fill in the form, etc. That's what the act command is for. You may want to extract some data. This one takes a natural language, like, extract the winner of the Super Bowl from this page. You can give it a Zod schema, so it returns a structured output. And then maybe you're building an API. You can do an agent loop, and you want to kind of see what actions are possible on this page before taking one. You can do observe. So, you can observe the actions on the page, and it will generate a list of actions. You can guide it, like, give me actions on this page related to buying an item. And you can, like, buy it now, add to cart, view shipping options, and pass that to an LLM, an agent loop, to say, what's the appropriate action given this high-level goal? So, StageHand isn't a web agent. It's a framework for building web agents. And we think that agent loops are actually pretty close to the application layer because every application probably has different goals or different ways it wants to take steps. I don't think I've seen a generic. Maybe you guys are the experts here. I haven't seen, like, a really good AI agent framework here. Everyone kind of has their own special sauce, right? I see a lot of developers building their own agent loops, and they're using tools. And I view StageHand as the browser tool. So, we expose act, extract, observe. Your agent can call these tools. And from that, you don't have to worry about it. You don't have to worry about generating playwright code performantly. You don't have to worry about running it. You can kind of just integrate these three tool calls into your agent loop and reliably automate the web.swyx [00:35:48]: A special shout-out to Anirudh, who I met at your dinner, who I think listens to the pod. Yeah. Hey, Anirudh.Paul [00:35:54]: Anirudh's a man. He's a StageHand guy.swyx [00:35:56]: I mean, the interesting thing about each of these APIs is they're kind of each startup. Like, specifically extract, you know, Firecrawler is extract. There's, like, Expand AI. There's a whole bunch of, like, extract companies. They just focus on extract. I'm curious. Like, I feel like you guys are going to collide at some point. Like, right now, it's friendly. Everyone's in a blue ocean. At some point, it's going to be valuable enough that there's some turf battle here. I don't think you have a dog in a fight. I think you can mock extract to use an external service if they're better at it than you. But it's just an observation that, like, in the same way that I see each option, each checkbox in the side of custom GBTs becoming a startup or each box in the Karpathy chart being a startup. Like, this is also becoming a thing. Yeah.Paul [00:36:41]: I mean, like, so the way StageHand works is that it's MIT-licensed, completely open source. You bring your own API key to your LLM of choice. You could choose your LLM. We don't make any money off of the extract or really. We only really make money if you choose to run it with our browser. You don't have to. You can actually use your own browser, a local browser. You know, StageHand is completely open source for that reason. And, yeah, like, I think if you're building really complex web scraping workflows, I don't know if StageHand is the tool for you. I think it's really more if you're building an AI agent that needs a few general tools or if it's doing a lot of, like, web automation-intensive work. But if you're building a scraping company, StageHand is not your thing. You probably want something that's going to, like, get HTML content, you know, convert that to Markdown, query it. That's not what StageHand does. StageHand is more about reliability. I think we focus a lot on reliability and less so on cost optimization and speed at this point.swyx [00:37:33]: I actually feel like StageHand, so the way that StageHand works, it's like, you know, page.act, click on the quick start. Yeah. It's kind of the integration test for the code that you would have to write anyway, like the Puppeteer code that you have to write anyway. And when the page structure changes, because it always does, then this is still the test. This is still the test that I would have to write. Yeah. So it's kind of like a testing framework that doesn't need implementation detail.Paul [00:37:56]: Well, yeah. I mean, Puppeteer, Playwright, and Slenderman were all designed as testing frameworks, right? Yeah. And now people are, like, hacking them together to automate the web. I would say, and, like, maybe this is, like, me being too specific. But, like, when I write tests, if the page structure changes. Without me knowing, I want that test to fail. So I don't know if, like, AI, like, regenerating that. Like, people are using StageHand for testing. But it's more for, like, usability testing, not, like, testing of, like, does the front end, like, has it changed or not. Okay. But generally where we've seen people, like, really, like, take off is, like, if they're using, you know, something. If they want to build a feature in their application that's kind of like Operator or Deep Research, they're using StageHand to kind of power that tool calling in their own agent loop. Okay. Cool.swyx [00:38:37]: So let's go into Operator, the first big agent launch of the year from OpenAI. Seems like they have a whole bunch scheduled. You were on break and your phone blew up. What's your just general view of computer use agents is what they're calling it. The overall category before we go into Open Operator, just the overall promise of Operator. I will observe that I tried it once. It was okay. And I never tried it again.OpenAI's Operator and computer use agentsPaul [00:38:58]: That tracks with my experience, too. Like, I'm a huge fan of the OpenAI team. Like, I think that I do not view Operator as the company. I'm not a company killer for browser base at all. I think it actually shows people what's possible. I think, like, computer use models make a lot of sense. And I'm actually most excited about computer use models is, like, their ability to, like, really take screenshots and reasoning and output steps. I think that using mouse click or mouse coordinates, I've seen that proved to be less reliable than I would like. And I just wonder if that's the right form factor. What we've done with our framework is anchor it to the DOM itself, anchor it to the actual item. So, like, if it's clicking on something, it's clicking on that thing, you know? Like, it's more accurate. No matter where it is. Yeah, exactly. Because it really ties in nicely. And it can handle, like, the whole viewport in one go, whereas, like, Operator can only handle what it sees. Can you hover? Is hovering a thing that you can do? I don't know if we expose it as a tool directly, but I'm sure there's, like, an API for hovering. Like, move mouse to this position. Yeah, yeah, yeah. I think you can trigger hover, like, via, like, the JavaScript on the DOM itself. But, no, I think, like, when we saw computer use, everyone's eyes lit up because they realized, like, wow, like, AI is going to actually automate work for people. And I think seeing that kind of happen from both of the labs, and I'm sure we're going to see more labs launch computer use models, I'm excited to see all the stuff that people build with it. I think that I'd love to see computer use power, like, controlling a browser on browser base. And I think, like, Open Operator, which was, like, our open source version of OpenAI's Operator, was our first take on, like, how can we integrate these models into browser base? And we handle the infrastructure and let the labs do the models. I don't have a sense that Operator will be released as an API. I don't know. Maybe it will. I'm curious to see how well that works because I think it's going to be really hard for a company like OpenAI to do things like support CAPTCHA solving or, like, have proxies. Like, I think it's hard for them structurally. Imagine this New York Times headline, OpenAI CAPTCHA solving. Like, that would be a pretty bad headline, this New York Times headline. Browser base solves CAPTCHAs. No one cares. No one cares. And, like, our investors are bored. Like, we're all okay with this, you know? We're building this company knowing that the CAPTCHA solving is short-lived until we figure out how to authenticate good bots. I think it's really hard for a company like OpenAI, who has this brand that's so, so good, to balance with, like, the icky parts of web automation, which it can be kind of complex to solve. I'm sure OpenAI knows who to call whenever they need you. Yeah, right. I'm sure they'll have a great partnership.Alessio [00:41:23]: And is Open Operator just, like, a marketing thing for you? Like, how do you think about resource allocation? So, you can spin this up very quickly. And now there's all this, like, open deep research, just open all these things that people are building. We started it, you know. You're the original Open. We're the original Open operator, you know? Is it just, hey, look, this is a demo, but, like, we'll help you build out an actual product for yourself? Like, are you interested in going more of a product route? That's kind of the OpenAI way, right? They started as a model provider and then…Paul [00:41:53]: Yeah, we're not interested in going the product route yet. I view Open Operator as a model provider. It's a reference project, you know? Let's show people how to build these things using the infrastructure and models that are out there. And that's what it is. It's, like, Open Operator is very simple. It's an agent loop. It says, like, take a high-level goal, break it down into steps, use tool calling to accomplish those steps. It takes screenshots and feeds those screenshots into an LLM with the step to generate the right action. It uses stagehand under the hood to actually execute this action. It doesn't use a computer use model. And it, like, has a nice interface using the live view that we talked about, the iframe, to embed that into an application. So I felt like people on launch day wanted to figure out how to build their own version of this. And we turned that around really quickly to show them. And I hope we do that with other things like deep research. We don't have a deep research launch yet. I think David from AOMNI actually has an amazing open deep research that he launched. It has, like, 10K GitHub stars now. So he's crushing that. But I think if people want to build these features natively into their application, they need good reference projects. And I think Open Operator is a good example of that.swyx [00:42:52]: I don't know. Actually, I'm actually pretty bullish on API-driven operator. Because that's the only way that you can sort of, like, once it's reliable enough, obviously. And now we're nowhere near. But, like, give it five years. It'll happen, you know. And then you can sort of spin this up and browsers are working in the background and you don't necessarily have to know. And it just is booking restaurants for you, whatever. I can definitely see that future happening. I had this on the landing page here. This might be a slightly out of order. But, you know, you have, like, sort of three use cases for browser base. Open Operator. Or this is the operator sort of use case. It's kind of like the workflow automation use case. And it completes with UiPath in the sort of RPA category. Would you agree with that? Yeah, I would agree with that. And then there's Agents we talked about already. And web scraping, which I imagine would be the bulk of your workload right now, right?Paul [00:43:40]: No, not at all. I'd say actually, like, the majority is browser automation. We're kind of expensive for web scraping. Like, I think that if you're building a web scraping product, if you need to do occasional web scraping or you have to do web scraping that works every single time, you want to use browser automation. Yeah. You want to use browser-based. But if you're building web scraping workflows, what you should do is have a waterfall. You should have the first request is a curl to the website. See if you can get it without even using a browser. And then the second request may be, like, a scraping-specific API. There's, like, a thousand scraping APIs out there that you can use to try and get data. Scraping B. Scraping B is a great example, right? Yeah. And then, like, if those two don't work, bring out the heavy hitter. Like, browser-based will 100% work, right? It will load the page in a real browser, hydrate it. I see.swyx [00:44:21]: Because a lot of people don't render to JS.swyx [00:44:25]: Yeah, exactly.Paul [00:44:26]: So, I mean, the three big use cases, right? Like, you know, automation, web data collection, and then, you know, if you're building anything agentic that needs, like, a browser tool, you want to use browser-based.Alessio [00:44:35]: Is there any use case that, like, you were super surprised by that people might not even think about? Oh, yeah. Or is it, yeah, anything that you can share? The long tail is crazy. Yeah.Surprising use cases of BrowserbasePaul [00:44:44]: One of the case studies on our website that I think is the most interesting is this company called Benny. So, the way that it works is if you're on food stamps in the United States, you can actually get rebates if you buy certain things. Yeah. You buy some vegetables. You submit your receipt to the government. They'll give you a little rebate back. Say, hey, thanks for buying vegetables. It's good for you. That process of submitting that receipt is very painful. And the way Benny works is you use their app to take a photo of your receipt, and then Benny will go submit that receipt for you and then deposit the money into your account. That's actually using no AI at all. It's all, like, hard-coded scripts. They maintain the scripts. They've been doing a great job. And they build this amazing consumer app. But it's an example of, like, all these, like, tedious workflows that people have to do to kind of go about their business. And they're doing it for the sake of their day-to-day lives. And I had never known about, like, food stamp rebates or the complex forms you have to do to fill them. But the world is powered by millions and millions of tedious forms, visas. You know, Emirate Lighthouse is a customer, right? You know, they do the O1 visa. Millions and millions of forms are taking away humans' time. And I hope that Browserbase can help power software that automates away the web forms that we don't need anymore. Yeah.swyx [00:45:49]: I mean, I'm very supportive of that. I mean, forms. I do think, like, government itself is a big part of it. I think the government itself should embrace AI more to do more sort of human-friendly form filling. Mm-hmm. But I'm not optimistic. I'm not holding my breath. Yeah. We'll see. Okay. I think I'm about to zoom out. I have a little brief thing on computer use, and then we can talk about founder stuff, which is, I tend to think of developer tooling markets in impossible triangles, where everyone starts in a niche, and then they start to branch out. So I already hinted at a little bit of this, right? We mentioned more. We mentioned E2B. We mentioned Firecrawl. And then there's Browserbase. So there's, like, all this stuff of, like, have serverless virtual computer that you give to an agent and let them do stuff with it. And there's various ways of connecting it to the internet. You can just connect to a search API, like SERP API, whatever other, like, EXA is another one. That's what you're searching. You can also have a JSON markdown extractor, which is Firecrawl. Or you can have a virtual browser like Browserbase, or you can have a virtual machine like Morph. And then there's also maybe, like, a virtual sort of code environment, like Code Interpreter. So, like, there's just, like, a bunch of different ways to tackle the problem of give a computer to an agent. And I'm just kind of wondering if you see, like, everyone's just, like, happily coexisting in their respective niches. And as a developer, I just go and pick, like, a shopping basket of one of each. Or do you think that you eventually, people will collide?Future of browser automation and market competitionPaul [00:47:18]: I think that currently it's not a zero-sum market. Like, I think we're talking about... I think we're talking about all of knowledge work that people do that can be automated online. All of these, like, trillions of hours that happen online where people are working. And I think that there's so much software to be built that, like, I tend not to think about how these companies will collide. I just try to solve the problem as best as I can and make this specific piece of infrastructure, which I think is an important primitive, the best I possibly can. And yeah. I think there's players that are actually going to like it. I think there's players that are going to launch, like, over-the-top, you know, platforms, like agent platforms that have all these tools built in, right? Like, who's building the rippling for agent tools that has the search tool, the browser tool, the operating system tool, right? There are some. There are some. There are some, right? And I think in the end, what I have seen as my time as a developer, and I look at all the favorite tools that I have, is that, like, for tools and primitives with sufficient levels of complexity, you need to have a solution that's really bespoke to that primitive, you know? And I am sufficiently convinced that the browser is complex enough to deserve a primitive. Obviously, I have to. I'm the founder of BrowserBase, right? I'm talking my book. But, like, I think maybe I can give you one spicy take against, like, maybe just whole OS running. I think that when I look at computer use when it first came out, I saw that the majority of use cases for computer use were controlling a browser. And do we really need to run an entire operating system just to control a browser? I don't think so. I don't think that's necessary. You know, BrowserBase can run browsers for way cheaper than you can if you're running a full-fledged OS with a GUI, you know, operating system. And I think that's just an advantage of the browser. It is, like, browsers are little OSs, and you can run them very efficiently if you orchestrate it well. And I think that allows us to offer 90% of the, you know, functionality in the platform needed at 10% of the cost of running a full OS. Yeah.Open Operator: Browserbase's Open-Source Alternativeswyx [00:49:16]: I definitely see the logic in that. There's a Mark Andreessen quote. I don't know if you know this one. Where he basically observed that the browser is turning the operating system into a poorly debugged set of device drivers, because most of the apps are moved from the OS to the browser. So you can just run browsers.Paul [00:49:31]: There's a place for OSs, too. Like, I think that there are some applications that only run on Windows operating systems. And Eric from pig.dev in this upcoming YC batch, or last YC batch, like, he's building all run tons of Windows operating systems for you to control with your agent. And like, there's some legacy EHR systems that only run on Internet-controlled systems. Yeah.Paul [00:49:54]: I think that's it. I think, like, there are use cases for specific operating systems for specific legacy software. And like, I'm excited to see what he does with that. I just wanted to give a shout out to the pig.dev website.swyx [00:50:06]: The pigs jump when you click on them. Yeah. That's great.Paul [00:50:08]: Eric, he's the former co-founder of banana.dev, too.swyx [00:50:11]: Oh, that Eric. Yeah. That Eric. Okay. Well, he abandoned bananas for pigs. I hope he doesn't start going around with pigs now.Alessio [00:50:18]: Like he was going around with bananas. A little toy pig. Yeah. Yeah. I love that. What else are we missing? I think we covered a lot of, like, the browser-based product history, but. What do you wish people asked you? Yeah.Paul [00:50:29]: I wish people asked me more about, like, what will the future of software look like? Because I think that's really where I've spent a lot of time about why do browser-based. Like, for me, starting a company is like a means of last resort. Like, you shouldn't start a company unless you absolutely have to. And I remain convinced that the future of software is software that you're going to click a button and it's going to do stuff on your behalf. Right now, software. You click a button and it maybe, like, calls it back an API and, like, computes some numbers. It, like, modifies some text, whatever. But the future of software is software using software. So, I may log into my accounting website for my business, click a button, and it's going to go load up my Gmail, search my emails, find the thing, upload the receipt, and then comment it for me. Right? And it may use it using APIs, maybe a browser. I don't know. I think it's a little bit of both. But that's completely different from how we've built software so far. And that's. I think that future of software has different infrastructure requirements. It's going to require different UIs. It's going to require different pieces of infrastructure. I think the browser infrastructure is one piece that fits into that, along with all the other categories you mentioned. So, I think that it's going to require developers to think differently about how they've built software for, you know

A mix of talk and music, where I bring 10 records to play and share the stories behind them. On alternate shows, I'd like to invite a guest to bring their own selection of 10 records and interact with me, creating a personal and engaging experience.

Ogni venerdì pomeriggio, dalle 17 alle 19, torna Il Cortocircuito, condotto dall'iconico trio formato da Pierpaolo Greco, Alessio Pianesani e Francesco Serino. L'episodio si apre con un'introduzione vivace, caratterizzata da scambi di battute tra i conduttori e il regista Jacopo, creando un'atmosfera leggera e coinvolgente. Non mancano riferimenti ai problemi tecnici della diretta, affrontati con ironia e autoironia.Durante l'intro, vengono promossi i canali social del programma (Instagram, TikTok) e le piattaforme di streaming (YouTube, Spotify, Apple Podcast), oltre ai metodi di interazione per il pubblico, come il gruppo Telegram e il QR code per partecipare attivamente al dibattito. L'appuntamento settimanale viene ribadito per fidelizzare la community.Uno dei temi centrali dell'episodio è l'intelligenza artificiale applicata ai videogiochi, con focus su Muse, il nuovo progetto di Microsoft. Secondo l'azienda, questa IA potrebbe essere utilizzata per ricreare e preservare i vecchi videogiochi, generando gameplay in tempo reale.I conduttori discutono il potenziale e i limiti di questa tecnologia: Pierpaolo esprime dubbi sulla capacità dell'IA di restituire l'esperienza originale di un videogioco. Alessio critica l'approccio di Microsoft, temendo che possa snaturare il valore artistico dei classici. Francesco, più ottimista, riconosce i limiti attuali ma intravede un futuro in cui l'IA possa diventare un supporto agli sviluppatori.Un altro argomento importante è il ritiro di Shuhei Yoshida, storico dirigente di PlayStation, figura chiave nell'investimento di Sony nel mercato indie e nello sviluppo di nuove IP. I conduttori ripercorrono la sua carriera e analizzano il suo impatto nell'industria videoludica.Durante la discussione emergono anche dettagli interessanti sulle strategie di Sony: Yoshida ha rivelato che Final Fantasy 7 fu “strappato” a Nintendo con metodi non convenzionali. La chiusura di Japan Studio viene analizzata come una conseguenza del mercato attuale, sempre più focalizzato su titoli Tripla A e meno su produzioni doppia A. Si dibatte anche sulle dichiarazioni di Jim Ryan e sugli equilibri in continua evoluzione nel settore videoludico.Nella seconda parte dell'episodio, spazio ai messaggi vocali inviati dagli spettatori, un momento sempre molto atteso dai fan. Gli ascoltatori intervengono con domande che spaziano da temi ludici a situazioni di vita quotidiana, tra cui: Il futuro del gaming digitale. I pre-order e le loro criticità. Il motivo dietro la remastered di Days Gone e non di Bloodborne. Quali sono i giochi che hanno segnato la storia dei videogiochi. Reazioni ipotetiche se la propria partner chiedesse di andare al cinema.I conduttori gestiscono il flusso di domande con il loro consueto stile ironico e provocatorio, creando un dibattito spontaneo e interattivo, elemento distintivo del format.Il Cortocircuito continua a essere un appuntamento imperdibile per gli appassionati di videogiochi, offrendo dibattiti, ospiti e momenti di interazione diretta con il pubblico. Con il suo mix di ironia, discussioni tecniche e approfondimenti sull'industria, il format conferma il suo ruolo di riferimento nel panorama italiano del talk videoludico.Il dibattito su Muse, l'intelligenza artificiale di XboxL'addio di Shuhei Yoshida e le trasformazioni di PlayStationSpazi vocali: l'interazione diretta con gli ascoltatoriConclusione

The free livestreams for AI Engineer Summit are now up! Please hit the bell to help us appease the algo gods. We're also announcing a special Online Track later today.Today's Deep Research episode is our last in our series of AIE Summit preview podcasts - thanks for following along with our OpenAI, Portkey, Pydantic, Bee, and Bret Taylor episodes, and we hope you enjoy the Summit! Catch you on livestream.Everybody's going deep now. Deep Work. Deep Learning. DeepMind. If 2025 is the Year of Agents, then the 2020s are the Decade of Deep.While “LLM-powered Search” is as old as Perplexity and SearchGPT, and open source projects like GPTResearcher and clones like OpenDeepResearch exist, the difference with “Deep Research” products is they are both “agentic” (loosely meaning that an LLM decides the next step in a workflow, usually involving tools) and bundling custom-tuned frontier models (custom tuned o3 and Gemini 1.5 Flash).The reception to OpenAI's Deep Research agent has been nothing short of breathless:"Deep Research is the best public-facing AI product Google has ever released. It's like having a college-educated researcher in your pocket." - Jason Calacanis“I have had [Deep Research] write a number of ten-page papers for me, each of them outstanding. I think of the quality as comparable to having a good PhD-level research assistant, and sending that person away with a task for a week or two, or maybe more. Except Deep Research does the work in five or six minutes.” - Tyler Cowen“Deep Research is one of the best bargains in technology.” - Ben Thompson“my very approximate vibe is that it can do a single-digit percentage of all economically valuable tasks in the world, which is a wild milestone.” - sama“Using Deep Research over the past few weeks has been my own personal AGI moment. It takes 10 mins to generate accurate and thorough competitive and market research (with sources) that previously used to take me at least 3 hours.” - OAI employee“It's like a bazooka for the curious mind” - Dan Shipper“Deep research can be seen as a new interface for the internet, in addition to being an incredible agent… This paradigm will be so powerful that in the future, navigating the internet manually via a browser will be "old-school", like performing arithmetic calculations by hand.” - Jason Wei“One notable characteristic of Deep Research is its extreme patience. I think this is rapidly approaching “superhuman patience”. One realization working on this project was that intelligence and patience go really well together.” - HyungWon“I asked it to write a reference Interaction Calculus evaluator in Haskell. A few exchanges later, it gave me a complete file, including a parser, an evaluator, O(1) interactions and everything. The file compiled, and worked on my test inputs. There are some minor issues, but it is mostly correct. So, in about 30 minutes, o3 performed a job that would take me a day or so.” - Victor Taelin“Can confirm OpenAI Deep Research is quite strong. In a few minutes it did what used to take a dozen hours. The implications to knowledge work is going to be quite profound when you just ask an AI Agent to perform full tasks for you and come back with a finished result.” - Aaron Levie“Deep Research is genuinely useful” - Gary MarcusWith the advent of “Deep Research” agents, we are now routinely asking models to go through 100+ websites and generate in-depth reports on any topic. The Deep Research revolution has hit the AI scene in the last 2 weeks: * Dec 11th: Gemini Deep Research (today's guest!) rolls out with Gemini Advanced* Feb 2nd: OpenAI releases Deep Research* Feb 3rd: a dozen “Open Deep Research” clones launch* Feb 5th: Gemini 2.0 Flash GA* Feb 15th: Perplexity launches Deep Research * Feb 17th: xAI launches Deep SearchIn today's episode, we welcome Aarush Selvan and Mukund Sridhar, the lead PM and tech lead for Gemini Deep Research, the originators of the entire category. We asked detailed questions from inspiration to implementation, why they had to finetune a special model for it instead of using the standard Gemini model, how to run evals for them, and how to think about the distribution of use cases. (We also have an upcoming Gemini 2 episode with our returning first guest Logan Kilpatrick so stay tuned

A TUTTA C con Claudia Marrone. Ospiti: Antonino Sergi, Dimitri Canello, Alessio Duatti, Lorenzo De Angelis

Bundle tickets for AIE Summit NYC have now sold out. You can now sign up for the livestream — where we will be making a big announcement soon. NYC-based readers and Summit attendees should check out the meetups happening around the Summit.2024 was a very challenging year for AI Hardware. After the buzz of CES last January, 2024 was marked by the meteoric rise and even harder fall of AI Wearables companies like Rabbit and Humane, with an assist from a pre-wallpaper-app MKBHD. Even Friend.com, the first to launch in the AI pendant category, and which spurred Rewind AI to rebrand to Limitless and follow in their footsteps, ended up delaying their wearable ship date and launching an experimental website chatbot version. We have been cautiously excited about this category, keeping tabs on most of the top entrants, including Omi and Compass. However, to date the biggest winner still standing from the AI Wearable wars is Bee AI, founded by today's guests Maria and Ethan. Bee is an always on hardware device with beamforming microphones, 7 day battery life and a mute button, that can be worn as a wristwatch or a clip-on pin, backed by an incredible transcription, diarization and very long context memory processing pipeline that helps you to remember your day, your todos, and even perform actions by operating a virtual cloud phone. This is one of the most advanced, production ready, personal AI agents we've ever seen, so we were excited to be their first podcast appearance. We met Bee when we ran the world's first Personal AI meetup in April last year.As a user of Bee (and not an investor! just a friend!) it's genuinely been a joy to use, and we were glad to take advantage of the opportunity to ask hard questions about the privacy and legal/ethical side of things as much as the AI and Hardware engineering side of Bee. We hope you enjoy the episode and tune in next Friday for Bee's first conference talk: Building Perfect Memory.Show Notes* Bee Website* Ethan Sutin, Maria de Lourdes Zollo* Bee @ Personal AI Meetup* Buy Bee with Listener Discount Code!Timestamps* 00:00:00 Introductions and overview of Bee Computer* 00:01:58 Personal context and use cases for Bee* 00:03:02 Origin story of Bee and the founders' background* 00:06:56 Evolution from app to hardware device* 00:09:54 Short-term value proposition for users* 00:12:17 Demo of Bee's functionality* 00:17:54 Hardware form factor considerations* 00:22:22 Privacy concerns and legal considerations* 00:30:57 User adoption and reactions to wearing Bee* 00:35:56 CES experience and hardware manufacturing challenges* 00:41:40 Software pipeline and inference costs* 00:53:38 Technical challenges in real-time processing* 00:57:46 Memory and personal context modeling* 01:02:45 Social aspects and agent-to-agent interactions* 01:04:34 Location sharing and personal data exchange* 01:05:11 Personality analysis capabilities* 01:06:29 Hiring and future of always-on AITranscriptAlessio [00:00:04]: Hey everyone, welcome to the Latent Space podcast. This is Alessio, partner and CTO at Decibel Partners, and I'm joined by my co-host Swyx, founder of SmallAI.swyx [00:00:12]: Hey, and today we are very honored to have in the studio Maria and Ethan from Bee.Maria [00:00:16]: Hi, thank you for having us.swyx [00:00:20]: And you are, I think, the first hardware founders we've had on the podcast. I've been looking to have had a hardware founder, like a wearable hardware, like a wearable hardware founder for a while. I think we're going to have two or three of them this year. And you're the ones that I wear every day. So thank you for making Bee. Thank you for all the feedback and the usage. Yeah, you know, I've been a big fan. You are the speaker gift for the Engineering World's Fair. And let's start from the beginning. What is Bee Computer?Ethan [00:00:52]: Bee Computer is a personal AI system. So you can think of it as AI living alongside you in first person. So it can kind of capture your in real life. So with that understanding can help you in significant ways. You know, the obvious one is memory, but that's that's really just the base kind of use case. So recalling and reflective. I know, Swyx, that you you like the idea of journaling, but you don't but still have some some kind of reflective summary of what you experienced in real life. But it's also about just having like the whole context of a human being and understanding, you know, giving the machine the ability to understand, like, what's going on in your life. Your attitudes, your desires, specifics about your preferences, so that not only can it help you with recall, but then anything that you need it to do, it already knows, like, if you think about like somebody who you've worked with or lived with for a long time, they just know kind of without having to ask you what you would want, it's clear that like, that is the future that personal AI, like, it's just going to be very, you know, the AI is just so much more valuable with personal context.Maria [00:01:58]: I will say that one of the things that we are really passionate is really understanding this. Personal context, because we'll make the AI more useful. Think about like a best friend that know you so well. That's one of the things that we are seeing from the user. They're using from a companion standpoint or professional use cases. There are many ways to use B, but companionship and professional are the ones that we are seeing now more.swyx [00:02:22]: Yeah. It feels so dry to talk about use cases. Yeah. Yeah.Maria [00:02:26]: It's like really like investor question. Like, what kind of use case?Ethan [00:02:28]: We're just like, we've been so broken and trained. But I mean, on the base case, it's just like, don't you want your AI to know everything you've said and like everywhere you've been, like, wouldn't you want that?Maria [00:02:40]: Yeah. And don't stay there and repeat every time, like, oh, this is what I like. You already know that. And you do things for me based on that. That's I think is really cool.swyx [00:02:50]: Great. Do you want to jump into a demo? Do you have any other questions?Alessio [00:02:54]: I want to maybe just cover the origin story. Just how did you two meet? What was the was this the first idea you started working on? Was there something else before?Maria [00:03:02]: I can start. So Ethan and I, we know each other from six years now. He had a company called Squad. And before that was called Olabot and was a personal AI. Yeah, I should. So maybe you should start this one. But yeah, that's how I know Ethan. Like he was pivoting from personal AI to Squad. And there was a co-watching with friends product. I had experience working with TikTok and video content. So I had the pivoting and we launched Squad and was really successful. And at the end. The founders decided to sell that to Twitter, now X. So both of us, we joined X. We launched Twitter Spaces. We launched many other products. And yeah, till then, we basically continue to work together to the start of B.Ethan [00:03:46]: The interesting thing is like this isn't the first attempt at personal AI. In 2016, when I started my first company, it started out as a personal AI company. This is before Transformers, no BERT even like just RNNs. You couldn't really do any convincing dialogue at all. I met Esther, who was my previous co-founder. We both really interested in the idea of like having a machine kind of model or understand a dynamic human. We wanted to make personal AI. This was like more geared towards because we had obviously much limited tools, more geared towards like younger people. So I don't know if you remember in 2016, there was like a brief chatbot boom. It was way premature, but it was when Zuckerberg went up on F8 and yeah, M and like. Yeah. The messenger platform, people like, oh, bots are going to replace apps. It was like for about six months. And then everybody realized, man, these things are terrible and like they're not replacing apps. But it was at that time that we got excited and we're like, we tried to make this like, oh, teach the AI about you. So it was just an app that you kind of chatted with and it would ask you questions and then like give you some feedback.Maria [00:04:53]: But Hugging Face first version was launched at the same time. Yeah, we started it.Ethan [00:04:56]: We started out the same office as Hugging Face because Betaworks was our investor. So they had to think. They had a thing called Bot Camp. Betaworks is like a really cool VC because they invest in out there things. They're like way ahead of everybody else. And like back then it was they had something called Bot Camp. They took six companies and it was us and Hugging Face. And then I think the other four, I'm pretty sure, are dead. But and Hugging Face was the one that really got, you know, I mean, 30% success rate is pretty good. Yeah. But yeah, when we it was, it was like it was just the two founders. Yeah, they were kind of like an AI company in the beginning. It was a chat app for teenagers. A lot of people don't know that Hugging Face was like, hey, friend, how was school? Let's trade selfies. But then, you know, they built the Transformers library, I believe, to help them make their chat app better. And then they open sourced and it was like it blew up. And like they're like, oh, maybe this is the opportunity. And now they're Hugging Face. But anyway, like we were obsessed with it at that time. But then it was clear that there's some people who really love chatting and like answering questions. But it's like a lot of work, like just to kind of manually.Maria [00:06:00]: Yeah.Ethan [00:06:01]: Teach like all these things about you to an AI.Maria [00:06:04]: Yeah, there were some people that were super passionate, for example, teenagers. They really like, for example, to speak about themselves a lot. So they will reply to a lot of questions and speak about them. But most of the people, they don't really want to spend time.Ethan [00:06:18]: And, you know, it's hard to like really bring the value with it. We had like sentence similarity and stuff and could try and do, but it was like it was premature with the technology at the time. And so we pivoted. We went to YC and the long story, but like we pivoted to consumer video and that kind of went really viral and got a lot of usage quickly. And then we ended up selling it to Twitter, worked there and left before Elon, not related to Elon, but left Twitter.swyx [00:06:46]: And then I should mention this is the famous time when well, when when Elon was just came in, this was like Esther was the famous product manager who slept there.Ethan [00:06:56]: My co-founder, my former co-founder, she sleeping bag. She was the sleep where you were. Yeah, yeah, she stayed. We had left by that point.swyx [00:07:03]: She very stayed, she's famous for staying.Ethan [00:07:06]: Yeah, but later, later left or got, I think, laid off, laid off. Yeah, I think the whole product team got laid off. She was a product manager, director. But yeah, like we left before that. And then we're like, oh, my God, things are different now. You know, I think this is we really started working on again right before ChatGPT came out. But we had an app version and we kind of were trying different things around it. And then, you know, ultimately, it was clear that, like, there were some limitations we can go on, like a good question to ask any wearable company is like, why isn't this an app? Yes. Yeah. Because like.Maria [00:07:40]: Because we tried the app at the beginning.Ethan [00:07:43]: Yeah. Like the idea that it could be more of a and B comes from ambient. So like if it was more kind of just around you all the time and less about you having to go open the app and do the effort to, like, enter in data that led us down the path of hardware. Yeah. Because the sensors on this are microphones. So it's capturing and understanding audio. We started actually our first hardware with a vision component, too. And we can talk about why we're not doing that right now. But if you wanted to, like, have a continuous understanding of audio with your phone, it would monopolize your microphone. It would get interrupted by calls and you'd have to remember to turn it on. And like that little bit of friction is actually like a substantial barrier to, like, get your phone. It's like the experience of it just being with you all the time and like living alongside you. And so I think that that's like the key reason it's not an app. And in fact, we do have Apple Watch support. So anybody who has a watch, Apple Watch can use it right away without buying any hardware. Because we worked really hard to make a version for the watch that can run in the background, not super drain your battery. But even with the watch, there's still friction because you have to remember to turn it on and it still gets interrupted if somebody calls you. And you have to remember to. We send a notification, but you still have to go back and turn it on because it's just the way watchOS works.Maria [00:09:04]: One of the things that we are seeing from our Apple Watch users, like I love the Apple Watch integration. One of the things that we are seeing is that people, they start using it from Apple Watch and after a couple of days they buy the B because they just like to wear it.Ethan [00:09:17]: Yeah, we're seeing.Maria [00:09:18]: That's something that like they're learning and it's really cool. Yeah.Ethan [00:09:21]: I mean, I think like fundamentally we like to think that like a personal AI is like the mission. And it's more about like the understanding. Connecting the dots, making use of the data to provide some value. And the hardware is like the ears of the AI. It's not like integrating like the incoming sensor data. And that's really what we focus on. And like the hardware is, you know, if we can do it well and have a great experience on the Apple Watch like that, that's just great. I mean, but there's just some platform restrictions that like existing hardware makes it hard to provide that experience. Yeah.Alessio [00:09:54]: What do people do in like two or three days that then convinces them to buy it? They buy the product. This feels like a product where like after you use it for a while, you have enough data to start to get a lot of insights. But it sounds like maybe there's also like a short term.Maria [00:10:07]: From the Apple Watch users, I believe that because every time that you receive a call after, they need to go back to B and open it again. Or for example, every day they need to charge Apple Watch and reminds them to open the app every day. They feel like, okay, maybe this is too much work. I just want to wear the B and just keep it open and that's it. And I don't need to think about it.Ethan [00:10:27]: I think they see the kind of potential of it just from the watch. Because even if you wear it a day, like we send a summary notification at the end of the day about like just key things that happened to you in your day. And like I didn't even think like I'm not like a journaling type person or like because like, oh, I just live the day. Why do I need to like think about it? But like it's actually pretty sometimes I'm surprised how interesting it is to me just to kind of be like, oh, yeah, that and how it kind of fits together. And I think that's like just something people get immediately with the watch. But they're like, oh, I'd like an easier watch. I'd like a better way to do this.swyx [00:10:58]: It's surprising because I only know about the hardware. But I use the watch as like a backup for when I don't have the hardware. I feel like because now you're beamforming and all that, this is significantly better. Yeah, that's the other thing.Ethan [00:11:11]: We have way more control over like the Apple Watch. You're limited in like you can't set the gain. You can't change the sample rate. There's just very limited framework support for doing anything with audio. Whereas if you control it. Then you can kind of optimize it for your use case. The Apple Watch isn't meant to be kind of recording this. And we can talk when we get to the part about audio, why it's so hard. This is like audio on the hardest level because you don't know it has to work in all environments or you try and make it work as best as it can. Like this environment is very great. We're in a studio. But, you know, afterwards at dinner in a restaurant, it's totally different audio environment. And there's a lot of challenges with that. And having really good source audio helps. But then there's a lot more. But with the machine learning that still is, you know, has to be done to try and account because like you can tune something for one environment or another. But it'll make one good and one bad. And like making something that's flexible enough is really challenging.Alessio [00:12:10]: Do we want to do a demo just to set the stage? And then we kind of talk about.Maria [00:12:14]: Yeah, I think we can go like a walkthrough and the prod.Alessio [00:12:17]: Yeah, sure.swyx [00:12:17]: So I think we said I should. So for listeners, we'll be switching to video. That was superimposed on. And to this video, if you want to see it, go to our YouTube, like and subscribe as always. Yeah.Maria [00:12:31]: And by the bee. Yes.swyx [00:12:33]: And by the bee. While you wait. While you wait. Exactly. It doesn't take long.Maria [00:12:39]: Maybe you should have a discount code just for the listeners. Sure.swyx [00:12:43]: If you want to offer it, I'll take it. All right. Yeah. Well, discount code Swyx. Oh s**t. Okay. Yeah. There you go.Ethan [00:12:49]: An important thing to mention also is that the hardware is meant to work with the phone. And like, I think, you know, if you, if you look at rabbit or, or humane, they're trying to create like a new hardware platform. We think that the phone's just so dominant and it will be until we have the next generation, which is not going to be for five, you know, maybe some Orion type glasses that are cheap enough and like light enough. Like that's going to take a long time before with the phone rather than trying to just like replace it. So in the app, we have a summary of your days, but at the top, it's kind of what's going on now. And that's updating your phone. It's updating continuously. So right now it's saying, I'm discussing, you know, the development of, you know, personal AI, and that's just kind of the ongoing conversation. And then we give you a readable form. That's like little kind of segments of what's the important parts of the conversations. We do speaker identification, which is really important because you don't want your personal AI thinking you said something and attributing it to you when it was just somebody else in the conversation. So you can also teach it other people's voices. So like if some, you know, somebody close to you, so it can start to understand your relationships a little better. And then we do conversation end pointing, which is kind of like a task that didn't even exist before, like, cause nobody needed to do this. But like if you had somebody's whole day, how do you like break it into logical pieces? And so we use like not just voice activity, but other signals to try and split up because conversations are a little fuzzy. They can like lead into one, can start to the next. So also like the semantic content of it. When a conversation ends, we run it through larger models to try and get a better, you know, sense of the actual, what was said and then summarize it, provide key points. What was the general atmosphere and tone of the conversation and potential action items that might've come of that. But then at the end of the day, we give you like a summary of all your day and where you were and just kind of like a step-by-step walkthrough of what happened and what were the key points. That's kind of just like the base capture layer. So like if you just want to get a kind of glimpse or recall or reflect that's there. But really the key is like all of this is now like being influenced on to generate personal context about you. So we generate key items known to be true about you and that you can, you know, there's a human in the loop aspect is like you can, you have visibility. Right. Into that. And you can, you know, I have a lot of facts about technology because that's basically what I talk about all the time. Right. But I do have some hobbies that show up and then like, how do you put use to this context? So I kind of like measure my day now and just like, what is my token output of the day? You know, like, like as a human, how much information do I produce? And it's kind of measured in tokens and it turns out it's like around 200,000 or so a day. But so in the recall case, we have, um. A chat interface, but the key here is on the recall of it. Like, you know, how do you, you know, I probably have 50 million tokens of personal context and like how to make sense of that, make it useful. So I can ask simple, like, uh, recall questions, like details about the trip I was on to Taiwan, where recently we're with our manufacturer and, um, in real time, like it will, you know, it has various capabilities such as searching through your, your memories, but then also being able to search the web or look at my calendar, we have integrations with Gmail and calendars. So like connecting the dots between the in real life and the digital life. And, you know, I just asked it about my Taiwan trip and it kind of gives me the, the breakdown of the details, what happened, the issues we had around, you know, certain manufacturing problems and it, and it goes back and references the conversation so I can, I can go back to the source. Yeah.Maria [00:16:46]: Not just the conversation as well, the integrations. So we have as well Gmail and Google calendar. So if there is something there that was useful to have more context, we can see that.Ethan [00:16:56]: So like, and it can, I never use the word agentic cause it's, it's cringe, but like it can search through, you know, if I, if I'm brainstorming about something that spans across, like search through my conversation, search the email, look at the calendar and then depending on what's needed. Then synthesize, you know, something with all that context.Maria [00:17:18]: I love that you did the Spotify wrapped. That was pretty cool. Yeah.Ethan [00:17:22]: Like one thing I did was just like make a Spotify wrap for my 2024, like of my life. You can do that. Yeah, you can.Maria [00:17:28]: Wait. Yeah. I like those crazy.Ethan [00:17:31]: Make a Spotify wrapped for my life in 2024. Yeah. So it's like surprisingly good. Um, it like kind of like game metrics. So it was like you visited three countries, you shipped, you know, XMini, beta. Devices.Maria [00:17:46]: And that's kind of more personal insights and reflection points. Yeah.swyx [00:17:51]: That's fascinating. So that's the demo.Ethan [00:17:54]: Well, we have, we can show something that's in beta. I don't know if we want to do it. I don't know.Maria [00:17:58]: We want to show something. Do it.Ethan [00:18:00]: And then we can kind of fit. Yeah.Maria [00:18:01]: Yeah.Ethan [00:18:02]: So like the, the, the, the vision is also like, not just about like AI being with you in like just passively understanding you through living your experience, but also then like it proactively suggesting things to you. Yeah. Like at the appropriate time. So like not just pool, but, but kind of, it can step in and suggest things to you. So, you know, one integration we have that, uh, is in beta is with WhatsApp. Maria is asking for a recommendation for an Italian restaurant. Would you like me to look up some highly rated Italian restaurants nearby and send her a suggestion?Maria [00:18:34]: So what I did, I just sent to Ethan a message through WhatsApp in his own personal phone. Yeah.Ethan [00:18:41]: So, so basically. B is like watching all my incoming notifications. And if it meets two criteria, like, is it important enough for me to raise a suggestion to the user? And then is there something I could potentially help with? So this is where the actions come into place. So because Maria is my co-founder and because it was like a restaurant recommendation, something that it could probably help with, it proposed that to me. And then I can, through either the chat and we have another kind of push to talk walkie talkie style button. It's actually a multi-purpose button to like toggle it on or off, but also if you push to hold, you can talk. So I can say, yes, uh, find one and send it to her on WhatsApp is, uh, an Android cloud phone. So it's, uh, going to be able to, you know, that has access to all my accounts. So we're going to abstract this away and the execution environment is not really important, but like we can go into technically why Android is actually a pretty good one right now. But, you know, it's searching for Italian restaurants, you know, and we don't have to watch this. I could be, you know, have my ear AirPods in and in my pocket, you know, it's going to go to WhatsApp, going to find Maria's thread, send her the response and then, and then let us know. Oh my God.Alessio [00:19:56]: But what's the, I mean, an Italian restaurant. Yeah. What did it choose? What did it choose? It's easy to say. Real Italian is hard to play. Exactly.Ethan [00:20:04]: It's easy to say. So I doubt it. I don't know.swyx [00:20:06]: For the record, since you have the Italians, uh, best Italian restaurant in SF.Maria [00:20:09]: Oh my God. I still don't have one. What? No.Ethan [00:20:14]: I don't know. Successfully found and shared.Alessio [00:20:16]: Let's see. Let's see what the AI says. Bottega. Bottega? I think it's Bottega.Maria [00:20:21]: Have you been to Bottega? How is it?Alessio [00:20:24]: It's fine.Maria [00:20:25]: I've been to one called like Norcina, I think it was good.Alessio [00:20:29]: Bottega is on Valencia Street. It's fine. The pizza is not good.Maria [00:20:32]: It's not good.Alessio [00:20:33]: Some of the pastas are good.Maria [00:20:34]: You know, the people I'm sorry to interrupt. Sorry. But there is like this Delfina. Yeah. That here everybody's like, oh, Pizzeria Delfina is amazing. I'm overrated. This is not. I don't know. That's great. That's great.swyx [00:20:46]: The North Beach Cafe. That place you took us with Michele last time. Vega. Oh.Alessio [00:20:52]: The guy at Vega, Giuseppe, he's Italian. Which one is that? It's in Bernal Heights. Ugh. He's nice. He's not nice. I don't know that one. What's the name of the place? Vega. Vega. Vega. Cool. We got the name. Vega. But it's not Vega.Maria [00:21:02]: It's Italian. Whatswyx [00:21:10]: Vega. Vega.swyx [00:21:16]: Vega. Vega. Vega. Vega. Vega. Vega. Vega. Vega. Vega.Ethan [00:21:29]: Vega. Vega. Vega. Vega. Vega.Ethan [00:21:40]: We're going to see a lot of innovation around hardware and stuff, but I think the real core is being able to do something useful with the personal context. You always had the ability to capture everything, right? We've always had recorders, camcorders, body cameras, stuff like that. But what's different now is we can actually make sense and find the important parts in all of that context.swyx [00:22:04]: Yeah. So, and then one last thing, I'm just doing this for you, is you also have an API, which I think I'm the first developer against. Because I had to build my own. We need to hire a developer advocate. Or just hire AI engineers. The point is that you should be able to program your own assistant. And I tried OMI, the former friend, the knockoff friend, and then real friend doesn't have an API. And then Limitless also doesn't have an API. So I think it's very important to own your data. To be able to reprocess your audio, maybe. Although, by default, you do not store audio. And then also just to do any corrections. There's no way that my needs can be fully met by you. So I think the API is very important.Ethan [00:22:47]: Yeah. And I mean, I've always been a consumer of APIs in all my products.swyx [00:22:53]: We are API enjoyers in this house.Ethan [00:22:55]: Yeah. It's very frustrating when you have to go build a scraper. But yeah, it's for sure. Yeah.swyx [00:23:03]: So this whole combination of you have my location, my calendar, my inbox. It really is, for me, the sort of personal API.Alessio [00:23:10]: And is the API just to write into it or to have it take action on external systems?Ethan [00:23:16]: Yeah, we're expanding it. It's right now read-only. In the future, very soon, when the actions are more generally available, it'll be fully supported in the API.Alessio [00:23:27]: Nice. I'll buy one after the episode.Ethan [00:23:30]: The API thing, to me, is the most interesting. Yeah. We do have real-time APIs, so you can even connect a socket and connect it to whatever you want it to take actions with. Yeah. It's too smart for me.Alessio [00:23:43]: Yeah. I think when I look at these apps, and I mean, there's so many of these products, we launch, it's great that I can go on this app and do things. But most of my work and personal life is managed somewhere else. Yeah. So being able to plug into it. Integrate that. It's nice. I have a bunch of more, maybe, human questions. Sure. I think maybe people might have. One, is it good to have instant replay for any argument that you have? I can imagine arguing with my wife about something. And, you know, there's these commercials now where it's basically like two people arguing, and they're like, they can throw a flag, like in football, and have an instant replay of the conversation. I feel like this is similar, where it's almost like people cannot really argue anymore or, like, lie to each other. Because in a world in which everybody adopts this, I don't know if you thought about it. And also, like, how the lies. You know, all of us tell lies, right? How do you distinguish between when I'm, there's going to be sometimes things that contradict each other, because I might say something publicly, and I might think something, really, that I tell someone else. How do you handle that when you think about building a product like this?Maria [00:24:48]: I would say that I like the fact that B is an objective point of view. So I don't care too much about the lies, but I care more about the fact that can help me to understand what happened. Mm-hmm. And the emotions in a really objective way, like, really, like, critical and objective way. And if you think about humans, they have so many emotions. And sometimes something that happened to me, like, I don't know, I would feel, like, really upset about it or really angry or really emotional. But the AI doesn't have those emotions. It can read the conversation, understand what happened, and be objective. And I think the level of support is the one that I really like more. Instead of, like, oh, did this guy tell me a lie? I feel like that's not exactly, like, what I feel. I find it curious for me in terms of opportunity.Alessio [00:25:35]: Is the B going to interject in real time? Say I'm arguing with somebody. The B is like, hey, look, no, you're wrong. What? That person actually said.Ethan [00:25:43]: The proactivity is something we're very interested in. Maybe not for, like, specifically for, like, selling arguments, but more for, like, and I think that a lot of the challenge here is, you know, you need really good reasoning to kind of pull that off. Because you don't want it just constantly interjecting, because that would be super annoying. And you don't want it to miss things that it should be interjecting. So, like, it would be kind of a hard task even for a human to be, like, just come in at the right times when it's appropriate. Like, it would take the, you know, with the personal context, it's going to be a lot better. Because, like, if somebody knows about you, but even still, it requires really good reasoning to, like, not be too much or too little and just right.Maria [00:26:20]: And the second part about, well, like, some things, you know, you say something to somebody else, but after I change my mind, I send something. Like, it's every time I have, like, different type of conversation. And I'm like, oh, I want to know more about you. And I'm like, oh, I want to know more about you. I think that's something that I found really fascinating. One of the things that we are learning is that, indeed, humans, they evolve over time. So, for us, one of the challenges is actually understand, like, is this a real fact? Right. And so far, what we do is we give, you know, to the, we have the human in the loop that can say, like, yes, this is true, this is not. Or they can edit their own fact. For sure, in the future, we want to have all of that automatized inside of the product.Ethan [00:26:57]: But, I mean, I think your question kind of hits on, and I know that we'll talk about privacy, but also just, like, if you have some memory and you want to confirm it with somebody else, that's one thing. But it's for sure going to be true that in the future, like, not even that far into the future, that it's just going to be kind of normalized. And we're kind of in a transitional period now. And I think it's, like, one of the key things that is for us to kind of navigate that and make sure we're, like, thinking of all the consequences. And how to, you know, make the right choices in the way that everything's designed. And so, like, it's more beneficial than it could be harmful. But it's just too valuable for your AI to understand you. And so if it's, like, MetaRay bands or the Google Astra, I think it's just people are going to be more used to it. So people's behaviors and expectations will change. Whether that's, like, you know, something that is going to happen now or in five years, it's probably in that range. And so, like, I think we... We kind of adapt to new technologies all the time. Like, when the Ring cameras came out, that was kind of quite controversial. It's like... But now it's kind of... People just understand that a lot of people have cameras on their doors. And so I think that...Maria [00:28:09]: Yeah, we're in a transitional period for sure.swyx [00:28:12]: I will press on the privacy thing because that is the number one thing that everyone talks about. Obviously, I think in Silicon Valley, people are a little bit more tech-forward, experimental, whatever. But you want to go mainstream. You want to sell to consumers. And we have to worry about this stuff. Baseline question. The hardest version of this is law. There are one-party consent states where this is perfectly legal. Then there are two-party consent states where they're not. What have you come around to this on?Ethan [00:28:38]: Yeah, so the EU is a totally different regulatory environment. But in the U.S., it's basically on a state-by-state level. Like, in Nevada, it's single-party. In California, it's two-party. But it's kind of untested. You know, it's different laws, whether it's a phone call, whether it's in person. In a state like California, it's two-party. Like, anytime you're in public, there's no consent comes into play because the expectation of privacy is that you're in public. But we process the audio and nothing is persisted. And then it's summarized with the speaker identification focusing on the user. Now, it's kind of untested on a legal, and I'm not a lawyer, but does that constitute the same as, like, a recording? So, you know, it's kind of a gray area and untested in law right now. I think that the bigger question is, you know, because, like, if you had your Ray-Ban on and were recording, then you have a video of something that happened. And that's different than kind of having, like, an AI give you a summary that's focused on you that's not really capturing anybody's voice. You know, I think the bigger question is, regardless of the legal status, like, what is the ethical kind of situation with that? Because even in Nevada that we're—or many other U.S. states where you can record. Everything. And you don't have to have consent. Is it still, like, the right thing to do? The way we think about it is, is that, you know, we take a lot of precautions to kind of not capture personal information of people around. Both through the speaker identification, through the pipeline, and then the prompts, and the way we store the information to be kind of really focused on the user. Now, we know that's not going to, like, satisfy a lot of people. But I think if you do try it and wear it again. It's very hard for me to see anything, like, if somebody was wearing a bee around me that I would ever object that it captured about me as, like, a third party to it. And like I said, like, we're in this transitional period where the expectation will just be more normalized. That it's, like, an AI. It's not capturing, you know, a full audio recording of what you said. And it's—everything is fully geared towards helping the person kind of understand their state and providing valuable information to them. Not about, like, logging details about people they encounter.Alessio [00:30:57]: You know, I've had the same question also with the Zoom meeting transcribers thing. I think there's kind of, like, the personal impact that there's a Firefly's AI recorder. Yeah. I just know that it's being recorded. It's not like a—I don't know if I'm going to say anything different. But, like, intrinsically, you kind of feel—because it's not pervasive. And I'm curious, especially, like, in your investor meetings. Do people feel differently? Like, have you had people ask you to, like, turn it off? Like, in a business meeting, to not record? I'm curious if you've run into any of these behaviors.Maria [00:31:29]: You know what's funny? On my end, I wear it all the time. I take my coffee, a blue bottle with it. Or I work with it. Like, obviously, I work on it. So, I wear it all the time. And so far, I don't think anybody asked me to turn it off. I'm not sure if because they were really friendly with me that they know that I'm working on it. But nobody really cared.swyx [00:31:48]: It's because you live in SF.Maria [00:31:49]: Actually, I've been in Italy as well. Uh-huh. And in Italy, it's a super privacy concern. Like, Europe is a super privacy concern. And again, they're nothing. Like, it's—I don't know. Yeah. That, for me, was interesting.Ethan [00:32:01]: I think—yeah, nobody's ever asked me to turn it off, even after giving them full demos and disclosing. I think that some people have said, well, my—you know, in a personal relationship, my partner initially was, like, kind of uncomfortable about it. We heard that from a few users. And that was, like, more in just, like— It's not like a personal relationship situation. And the other big one is people are like, I do like it, but I cannot wear this at work. I guess. Yeah. Yeah. Because, like, I think I will get in trouble based on policies or, like, you know, if you're wearing it inside a research lab or something where you're working on things that are kind of sensitive that, like—you know, so we're adding certain features like geofencing, just, like, at this location. It's just never active.swyx [00:32:50]: I mean, I've often actually explained to it the other way, where maybe you only want it at work, so you never take it from work. And it's just a work device, just like your Zoom meeting recorder is a work device.Ethan [00:33:09]: Yeah, professionals have been a big early adopter segment. And you say in San Francisco, but we have out there our daily shipment of over 100. If you go look at the addresses, Texas, I think, is our biggest state, and Florida, just the biggest states. A lot of professionals who talk for, and we didn't go out to build it for that use case, but I think there is a lot of demand for white-collar people who talk for a living. And I think we're just starting to talk with them. I think they just want to be able to improve their performance around, understand what they were doing.Alessio [00:33:47]: How do you think about Gong.io? Some of these, for example, sales training thing, where you put on a sales call and then it coaches you. They're more verticalized versus having more horizontal platform.Ethan [00:33:58]: I am not super familiar with those things, because like I said, it was kind of a surprise to us. But I think that those are interesting. I've seen there's a bunch of them now, right? Yeah. It kind of makes sense. I'm terrible at sales, so I could probably use one. But it's not my job, fundamentally. But yeah, I think maybe it's, you know, we heard also people with restaurants, if they're able to understand, if they're doing well.Maria [00:34:26]: Yeah, but in general, I think a lot of people, they like to have the double check of, did I do this well? Or can you suggest me how I can do better? We had a user that was saying to us that he used for interviews. Yeah, he used job interviews. So he used B and after asked to the B, oh, actually, how do you think my interview went? What I should do better? And I like that. And like, oh, that's actually like a personal coach in a way.Alessio [00:34:50]: Yeah. But I guess the question is like, do you want to build all of those use cases? Or do you see B as more like a platform where somebody is going to build like, you know, the sales coach that connects to B so that you're kind of the data feed into it?Ethan [00:35:02]: I don't think this is like a data feed, more like an understanding kind of engine and like definitely. In the future, having third parties to the API and building out for all the different use cases is something that we want to do. But the like initial case we're trying to do is like build that layer for all that to work. And, you know, we're not trying to build all those verticals because no startup could do that well. But I think that it's really been quite fascinating to see, like, you know, I've done consumer for a long time. Consumer is very hard to predict, like, what's going to be. It's going to be like the thing that's the killer feature. And so, I mean, we really believe that it's the future, but we don't know like what exactly like process it will take to really gain mass adoption.swyx [00:35:50]: The killer consumer feature is whatever Nikita Beer does. Yeah. Social app for teens.Ethan [00:35:56]: Yeah, well, I like Nikita, but, you know, he's good at building bootstrap companies and getting them very viral. And then selling them and then they shut down.swyx [00:36:05]: Okay, so you just came back from CES.Maria [00:36:07]: Yeah, crazy. Yeah, tell us. It was my first time in Vegas and first time CES, both of them were overwhelming.swyx [00:36:15]: First of all, did you feel like you had to do it because you're in consumer hardware?Maria [00:36:19]: Then we decided to be there and to have a lot of partners and media meetings, but we didn't have our own booth. So we decided to just keep that. But we decided to be there and have a presence there, even just us and speak with people. It's very hard to stand out. Yeah, I think, you know, it depends what type of booth you have. I think if you can prepare like a really cool booth.Ethan [00:36:41]: Have you been to CES?Maria [00:36:42]: I think it can be pretty cool.Ethan [00:36:43]: It's massive. It's huge. It's like 80,000, 90,000 people across the Venetian and the convention center. And it's, to me, I always wanted to go just like...Maria [00:36:53]: Yeah, you were the one who was like...swyx [00:36:55]: I thought it was your idea.Ethan [00:36:57]: I always wanted to go just as a, like, just as a fan of...Maria [00:37:01]: Yeah, you wanted to go anyways.Ethan [00:37:02]: Because like, growing up, I think CES like kind of peaked for a while and it was like, oh, I want to go. That's where all the cool, like... gadgets, everything. Yeah, now it's like SmartBitch and like, you know, vacuuming the picks up socks. Exactly.Maria [00:37:13]: There are a lot of cool vacuums. Oh, they love it.swyx [00:37:15]: They love the Roombas, the pick up socks.Maria [00:37:16]: And pet tech. Yeah, yeah. And dog stuff.swyx [00:37:20]: Yeah, there's a lot of like robot stuff. New TVs, new cars that never ship. Yeah. Yeah. I'm thinking like last year, this time last year was when Rabbit and Humane launched at CES and Rabbit kind of won CES. And now this year, no wearables except for you guys.Ethan [00:37:32]: It's funny because it's obviously it's AI everything. Yeah. Like every single product. Yeah.Maria [00:37:37]: Toothbrush with AI, vacuums with AI. Yeah. Yeah.Ethan [00:37:41]: We like hair blow, literally a hairdryer with AI. We saw.Maria [00:37:45]: Yeah, that was cool.Ethan [00:37:46]: But I think that like, yeah, we didn't, another kind of difference like around our, like we didn't want to do like a big overhypey promised kind of Rabbit launch. Because I mean, they did, hats off to them, like on the presentation and everything, obviously. But like, you know, we want to let the product kind of speak for itself and like get it out there. And I think we were really happy. We got some very good interest from media and some of the partners there. So like it was, I think it was definitely worth going. I would say like if you're in hardware, it's just kind of how you make use of it. Like I think to do it like a big Rabbit style or to have a huge show on there, like you need to plan that six months in advance. And it's very expensive. But like if you, you know, go there, there's everybody's there. All the media is there. There's a lot of some pre-show events that it's just great to talk to people. And the industry also, all the manufacturers, suppliers are there. So we learned about some really cool stuff that we might like. We met with somebody. They have like thermal energy capture. And it's like, oh, could you maybe not need to charge it? Because they have like a thermal that can capture your body heat. And what? Yeah, they're here. They're actually here. And in Palo Alto, they have like a Fitbit thing that you don't have to charge.swyx [00:39:01]: Like on paper, that's the power you can get from that. What's the power draw for this thing?Ethan [00:39:05]: It's more than you could get from the body heat, it turns out. But it's quite small. I don't want to disclose technically. But I think that solar is still, they also have one where it's like this thing could be like the face of it. It's just a solar cell. And like that is more realistic. Or kinetic. Kinetic, apparently, I'm not an expert in this, but they seem to think it wouldn't be enough. Kinetic is quite small, I guess, on the capture.swyx [00:39:33]: Well, I mean, watch. Watchmakers have been powering with kinetic for a long time. Yeah. We don't have to talk about that. I just want to get a sense of CES. Would you do it again? I definitely would not. Okay. You're just a fan of CES. Business point of view doesn't make sense. I happen to be in the conference business, right? So I'm kind of just curious. Yeah.Maria [00:39:49]: So I would say as we did, so without the booth and really like straightforward conversations that were already planned. Three days. That's okay. I think it was okay. Okay. But if you need to invest for a booth that is not. Okay. A good one. Which is how much? I think.Ethan [00:40:06]: 10 by 10 is 5,000. But on top of that, you need to. And then they go like 10 by 10 is like super small. Yeah. And like some companies have, I think would probably be more in like the six figure range to get. And I mean, I think that, yeah, it's very noisy. We heard this, that it's very, very noisy. Like obviously if you're, everything is being launched there and like everything from cars to cell phones are being launched. Yeah. So it's hard to stand out. But like, I think going in with a plan of who you want to talk to, I feel like.Maria [00:40:36]: That was worth it.Ethan [00:40:37]: Worth it. We had a lot of really positive media coverage from it and we got the word out and like, so I think we accomplished what we wanted to do.swyx [00:40:46]: I mean, there's some world in which my conference is kind of the CES of whatever AI becomes. Yeah. I think that.Maria [00:40:52]: Don't do it in Vegas. Don't do it in Vegas. Yeah. Don't do it in Vegas. That's the only thing. I didn't really like Vegas. That's great. Amazing. Those are my favorite ones.Alessio [00:41:02]: You can not fit 90,000 people in SF. That's really duh.Ethan [00:41:05]: You need to do like multiple locations so you can do Moscone and then have one in.swyx [00:41:09]: I mean, that's what Salesforce conferences. Well, GDC is how many? That might be 50,000, right? Okay. Form factor, right? Like my way to introduce this idea was that I was at the launch in Solaris. What was the old name of it? Newton. Newton. Of Tab when Avi first launched it. He was like, I thought through everything. Every form factor, pendant is the thing. And then we got the pendants for this original. The first one was just pendants and I took it off and I forgot to put it back on. So you went through pendants, pin, bracelet now, and maybe there's sort of earphones in the future, but what was your iterations?Maria [00:41:49]: So we had, I believe now three or four iterations. And one of the things that we learned is indeed that people don't like the pendant. In particular, woman, you don't want to have like anything here on the chest because it's maybe you have like other necklace or any other stuff.Ethan [00:42:03]: You just ship a premium one that's gold. Yeah. We're talking some fashion reached out to us.Maria [00:42:11]: Some big fashion. There is something there.swyx [00:42:13]: This is where it helps to have an Italian on the team.Maria [00:42:15]: There is like some big Italian luxury. I can't say anything. So yeah, bracelet actually came from the community because they were like, oh, I don't want to wear anything like as necklace or as a pendant. Like it's. And also like the one that we had, I don't know if you remember, like it was like circle, like it was like this and was like really bulky. Like people didn't like it. And also, I mean, I actually, I don't dislike, like we were running fast when we did that. Like our, our thing was like, we wanted to ship them as soon as possible. So we're not overthinking the form factor or the material. We were just want to be out. But after the community organically, basically all of them were like, well, why you don't just don't do the bracelet? Like he's way better. I will just wear it. And that's it. So that's how we ended up with the bracelet, but it's still modular. So I still want to play around the father is modular and you can, you know, take it off and wear it as a clip or in the future, maybe we will bring back the pendant. But I like the fact that there is some personalization and right now we have two colors, yellow and black. Soon we will have other ones. So yeah, we can play a lot around that.Ethan [00:43:25]: I think the form factor. Like the goal is for it to be not super invasive. Right. And something that's easy. So I think in the future, smaller, thinner, not like apple type obsession with thinness, but it does matter like the, the size and weight. And we would love to have more context because that will help, but to make it work, I think it really needs to have good power consumption, good battery life. And, you know, like with the humane swapping the batteries, I have one, I mean, I'm, I'm, I think we've made, and there's like pretty incredible, some of the engineering they did, but like, it wasn't kind of geared towards solving the problem. It was just, it's too heavy. The swappable batteries is too much to man, like the heat, the thermals is like too much to light interface thing. Yeah. Like that. That's cool. It's cool. It's cool. But it's like, if, if you have your handout here, you want to use your phone, like it's not really solving a problem. Cause you know how to use your phone. It's got a brilliant display. You have to kind of learn how to gesture this low range. Yeah. It's like a resolution laser, but the laser is cool that the fact they got it working in that thing, even though if it did overheat, but like too heavy, too cumbersome, too complicated with the multiple batteries. So something that's power efficient, kind of thin, both in the physical sense and also in the edge compute kind of way so that it can be as unobtrusive as possible. Yeah.Maria [00:44:47]: Users really like, like, I like when they say yes, I like to wear it and forget about it because I don't need to charge it every single day. On the other version, I believe we had like 35 hours or something, which was okay. But people, they just prefer the seven days battery life and-swyx [00:45:03]: Oh, this is seven days? Yeah. Oh, I've been charging every three days.Maria [00:45:07]: Oh, no, you can like keep it like, yeah, it's like almost seven days.swyx [00:45:11]: The other thing that occurs to me, maybe there's an Apple watch strap so that I don't have to double watch. Yeah.Maria [00:45:17]: That's the other one that, yeah, I thought about it. I saw as well the ones that like, you can like put it like back on the phone. Like, you know- Plog. There is a lot.swyx [00:45:27]: So yeah, there's a competitor called Plog. Yeah. It's not really a competitor. They only transcribe, right? Yeah, they only transcribe. But they're very good at it. Yeah.Ethan [00:45:33]: No, they're great. Their hardware is really good too.swyx [00:45:36]: And they just launched the pin too. Yeah.Ethan [00:45:38]: I think that the MagSafe kind of form factor has a lot of advantages, but some disadvantages. You can definitely put a very huge battery on that, you know? And so like the battery life's not, the power consumption's not so much of a concern, but you know, downside the phone's like in your pocket. And so I think that, you know, form factors will continue to evolve, but, and you know, more sensors, less obtrusive and-Maria [00:46:02]: Yeah. We have a new version.Ethan [00:46:04]: Easier to use.Maria [00:46:05]: Okay.swyx [00:46:05]: Looking forward to that. Yeah. I mean, we'll, whenever we launch this, we'll try to show whatever, but I'm sure you're going to keep iterating. Last thing on hardware, and then we'll go on to the software side, because I think that's where you guys are also really, really strong. Vision. You wanted to talk about why no vision? Yeah.Ethan [00:46:20]: I think it comes down to like when you're, when you're a startup, especially in hardware, you're just, you work within the constraints, right? And so like vision is super useful and super interesting. And what we actually started with, there's two issues with vision that make it like not the place we decided to start. One is power consumption. So you know, you kind of have to trade off your power budget, like capturing even at a low frame rate and transmitting the radio is actually the thing that takes up the majority of the power. So. Yeah. So you would really have to have quite a, like unacceptably, like large and heavy battery to do it continuously all day. We have, I think, novel kind of alternative ways that might allow us to do that. And we have some prototypes. The other issue is form factor. So like even with like a wide field of view, if you're wearing something on your chest, it's going, you know, obviously the wrist is not really that much of an option. And if you're wearing it on your chest, it's, it's often gone. You're going to probably be not capturing like the field of view of what's interesting to you. So that leaves you kind of with your head and face. And then anything that goes on, on the face has to look cool. Like I don't know if you remember the spectacles, it was kind of like the first, yeah, but they kind of, they didn't, they were not very successful. And I think one of the reasons is they were, they're so weird looking. Yeah. The camera was so big on the side. And if you look at them at array bands where they're way more successful, they, they look almost indistinguishable from array bands. And they invested a lot into that and they, they have a partnership with Qualcomm to develop custom Silicon. They have a stake in Luxottica now. So like they coming from all the angles, like to make glasses, I think like, you know, I don't know if you know, Brilliant Labs, they're cool company, they make frames, which is kind of like a cool hackable glasses and, and, and like, they're really good, like on hardware, they're really good. But even if you look at the frames, which I would say is like the most advanced kind of startup. Yeah. Yeah. Yeah. There was one that launched at CES, but it's not shipping yet. Like one that you can buy now, it's still not something you'd wear every day and the battery life is super short. So I think just the challenge of doing vision right, like off the bat, like would require quite a bit more resources. And so like audio is such a good entry point and it's also the privacy around audio. If you, if you had images, that's like another huge challenge to overcome. So I think that. Ideally the personal AI would have, you know, all the senses and you know, we'll, we'll get there. Yeah. Okay.swyx [00:48:57]: One last hardware thing. I have to ask this because then we'll move to the software. Were either of you electrical engineering?Ethan [00:49:04]: No, I'm CES. And so I have a, I've taken some EE courses, but I, I had done prior to working on, on the hardware here, like I had done a little bit of like embedded systems, like very little firmware, but we have luckily on the team, somebody with deep experience. Yeah.swyx [00:49:21]: I'm just like, you know, like you have to become hardware people. Yeah.Ethan [00:49:25]: Yeah. I mean, I learned to worry about supply chain power. I think this is like radio.Maria [00:49:30]: There's so many things to learn.Ethan [00:49:32]: I would tell this about hardware, like, and I know it's been said before, but building a prototype and like learning how the electronics work and learning about firmware and developing, this is like, I think fun for a lot of engineers and it's, it's all totally like achievable, especially now, like with, with the tools we have, like stuff you might've been intimidated about. Like, how do I like write this firmware now? With Sonnet, like you can, you can get going and actually see results quickly. But I think going from prototype to actually making something manufactured is a enormous jump. And it's not all about technology, the supply chain, the procurement, the regulations, the cost, the tooling. The thing about software that I'm used to is it's funny that you can make changes all along the way and ship it. But like when you have to buy tooling for an enclosure that's expensive.swyx [00:50:24]: Do you buy your own tooling? You have to.Ethan [00:50:25]: Don't you just subcontract out to someone in China? Oh, no. Do we make the tooling? No, no. You have to have CNC and like a bunch of machines.Maria [00:50:31]: Like nobody makes their own tooling, but like you have to design this design and you submitEthan [00:50:36]: it and then they go four to six weeks later. Yeah. And then if there's a problem with it, well, then you're not, you're not making any, any of your enclosures. And so you have to really plan ahead. And like.swyx [00:50:48]: I just want to leave tips for other hardware founders. Like what resources or websites are most helpful in your sort of manufacturing journey?Ethan [00:50:55]: You know, I think it's different depending on like it's hardware so specialized in different ways.Maria [00:51:00]: I will say that, for example, I should choose a manufacturer company. I speak with other founders and like we can give you like some, you know, some tips of who is good and who is not, or like who's specialized in something versus somebody else. Yeah.Ethan [00:51:15]: Like some people are good in plastics. Some people are good.Maria [00:51:18]: I think like for us, it really helped at the beginning to speak with others and understand. Okay. Like who is around. I work in Shenzhen. I lived almost two years in China. I have an idea about like different hardware manufacturer and all of that. Soon I will go back to Shenzhen to check out. So I think it's good also to go in place and check.Ethan [00:51:40]: Yeah, you have to like once you, if you, so we did some stuff domestically and like if you have that ability. The reason I say ability is very expensive, but like to build out some proof of concepts and do field testing before you take it to a manufacturer, despite what people say, there's really good domestic manufacturing for small quantities at extremely high prices. So we got our first PCB and the assembly done in LA. So there's a lot of good because of the defense industry that can do quick churn. So it's like, we need this board. We need to find out if it's working. We have this deadline we want to start, but you need to go through this. And like if you want to have it done and fabricated in a week, they can do it for a price. But I think, you know, everybody's kind of trending even for prototyping now moving that offshore because in China you can do prototyping and get it within almost the same timeline. But the thing is with manufacturing, like it really helps to go there and kind of establish the relationship. Yeah.Alessio [00:52:38]: My first company was a hardware company and we did our PCBs in China and took a long time. Now things are better. But this was, yeah, I don't know, 10 years ago, something like that. Yeah.Ethan [00:52:47]: I think that like the, and I've heard this too, we didn't run into this problem, but like, you know, if it's something where you don't have the relationship, they don't see you, they don't know you, you know, you might get subcontracted out or like they're not paying attention. But like if you're, you know, you have the relationship and a priority, like, yeah, it's really good. We ended up doing the fabrication assembly in Taiwan for various reasons.Maria [00:53:11]: And I think it really helped the fact that you went there at some point. Yeah.Ethan [00:53:15]: We're really happy with the process and, but I mean the whole process of just Choosing the right people. Choosing the right people, but also just sourcing the bill materials and all of that stuff. Like, I guess like if you have time, it's not that bad, but if you're trying to like really push the speed at that, it's incredibly stressful. Okay. We got to move to the software. Yeah.Alessio [00:53:38]: Yeah. So the hardware, maybe it's hard for people to understand, but what software people can understand is that running. Transcription and summarization, all of these things in real time every day for 24 hours a day. It's not easy. So you mentioned 200,000 tokens for a day. Yeah. How do you make it basically free to run all of this for the consumer?Ethan [00:53:59]: Well, I think that the pipeline and the inference, like people think about all of these tokens, but as you know, the price of tokens is like dramatically dropping. You guys probably have some charts somewhere that you've posted. We do. And like, if you see that trend in like 250,000 input tokens, it's not really that much, right? Like the output.swyx [00:54:21]: You do several layers. You do live. Yeah.Ethan [00:54:23]: Yeah. So the speech to text is like the most challenging part actually, because you know, it requires like real time processing and then like later processing with a larger model. And one thing that is fairly obvious is that like, you don't need to transcribe things that don't have any voice in it. Right? So good voice activity is key, right? Because like the majority of most people's day is not spent with voice activity. Right? So that is the first step to cutting down the amount of compute you have to do. And voice activity is a fairly cheap thing to do. Very, very cheap thing to do. The models that need to summarize, you don't need a Sonnet level kind of model to summarize. You do need a Sonnet level model to like execute things like the agent. And we will be having a subscription for like features like that because it's, you know, although now with the R1, like we'll see, we haven't evaluated it. A deep seek? Yeah. I mean, not that one in particular, but like, you know, they're already there that can kind of perform at that level. I was like, it's going to stay in six months, but like, yeah. So self-hosted models help in the things where you can. So you are self-hosting models. Yes. You are fine tuning your own ASR. Yes. I will say that I see in the future that everything's trending down. Although like, I think there might be an intermediary step with things to become expensive, which is like, we're really interested because like the pipeline is very tedious and like a lot of tuning. Right. Which is brutal because it's just a lot of trial and error. Whereas like, well, wouldn't it be nice if an end to end model could just do all of this and learn it? If we could do transcription with like an LLM, there's so many advantages to that, but it's going to be a larger model and hence like more compute, you know, we're optim

Here Dr Lanna talks about his work in rejuvenating the immune system by rescuing senescent T--cells.

If you're in SF, join us tomorrow for a fun meetup at CodeGen Night!If you're in NYC, join us for AI Engineer Summit! The Agent Engineering track is now sold out, but 25 tickets remain for AI Leadership and 5 tickets for the workshops. You can see the full schedule of speakers and workshops at https://ai.engineer!It's exceedingly hard to introduce someone like Bret Taylor. We could recite his Wikipedia page, or his extensive work history through Silicon Valley's greatest companies, but everyone else already does that.As a podcast by AI engineers for AI engineers, we had the opportunity to do something a little different. We wanted to dig into what Bret sees from his vantage point at the top of our industry for the last 2 decades, and how that explains the rise of the AI Architect at Sierra, the leading conversational AI/CX platform.“Across our customer base, we are seeing a new role emerge - the role of the AI architect. These leaders are responsible for helping define, manage and evolve their company's AI agent over time. They come from a variety of both technical and business backgrounds, and we think that every company will have one or many AI architects managing their AI agent and related experience.”In our conversation, Bret Taylor confirms the Paul Buchheit legend that he rewrote Google Maps in a weekend, armed with only the help of a then-nascent Google Closure Compiler and no other modern tooling. But what we find remarkable is that he was the PM of Maps, not an engineer, though of course he still identifies as one. We find this theme recurring throughout Bret's career and worldview. We think it is plain as day that AI leadership will have to be hands-on and technical, especially when the ground is shifting as quickly as it is today:“There's a lot of power in combining product and engineering into as few people as possible… few great things have been created by committee.”“If engineering is an order taking organization for product you can sometimes make meaningful things, but rarely will you create extremely well crafted breakthrough products. Those tend to be small teams who deeply understand the customer need that they're solving, who have a maniacal focus on outcomes.”“And I think the reason why is if you look at like software as a service five years ago, maybe you can have a separation of product and engineering because most software as a service created five years ago. I wouldn't say there's like a lot of technological breakthroughs required for most business applications. And if you're making expense reporting software or whatever, it's useful… You kind of know how databases work, how to build auto scaling with your AWS cluster, whatever, you know, it's just, you're just applying best practices to yet another problem. "When you have areas like the early days of mobile development or the early days of interactive web applications, which I think Google Maps and Gmail represent, or now AI agents, you're in this constant conversation with what the requirements of your customers and stakeholders are and all the different people interacting with it and the capabilities of the technology. And it's almost impossible to specify the requirements of a product when you're not sure of the limitations of the technology itself.”This is the first time the difference between technical leadership for “normal” software and for “AI” software was articulated this clearly for us, and we'll be thinking a lot about this going forward. We left a lot of nuggets in the conversation, so we hope you'll just dive in with us (and thank Bret for joining the pod!)Timestamps* 00:00:02 Introductions and Bret Taylor's background* 00:01:23 Bret's experience at Stanford and the dot-com era* 00:04:04 The story of rewriting Google Maps backend* 00:11:06 Early days of interactive web applications at Google* 00:15:26 Discussion on product management and engineering roles* 00:21:00 AI and the future of software development* 00:26:42 Bret's approach to identifying customer needs and building AI companies* 00:32:09 The evolution of business models in the AI era* 00:41:00 The future of programming languages and software development* 00:49:38 Challenges in precisely communicating human intent to machines* 00:56:44 Discussion on Artificial General Intelligence (AGI) and its impact* 01:08:51 The future of agent-to-agent communication* 01:14:03 Bret's involvement in the OpenAI leadership crisis* 01:22:11 OpenAI's relationship with Microsoft* 01:23:23 OpenAI's mission and priorities* 01:27:40 Bret's guiding principles for career choices* 01:29:12 Brief discussion on pasta-making* 01:30:47 How Bret keeps up with AI developments* 01:32:15 Exciting research directions in AI* 01:35:19 Closing remarks and hiring at Sierra Transcript[00:02:05] Introduction and Guest Welcome[00:02:05] Alessio: Hey everyone, welcome to the Latent Space Podcast. This is Alessio, partner and CTO at Decibel Partners, and I'm joined by my co host swyx, founder of smol.ai.[00:02:17] swyx: Hey, and today we're super excited to have Bret Taylor join us. Welcome. Thanks for having me. It's a little unreal to have you in the studio.[00:02:25] swyx: I've read about you so much over the years, like even before. Open AI effectively. I mean, I use Google Maps to get here. So like, thank you for everything that you've done. Like, like your story history, like, you know, I think people can find out what your greatest hits have been.[00:02:40] Bret Taylor's Early Career and Education[00:02:40] swyx: How do you usually like to introduce yourself when, you know, you talk about, you summarize your career, like, how do you look at yourself?[00:02:47] Bret: Yeah, it's a great question. You know, we, before we went on the mics here, we're talking about the audience for this podcast being more engineering. And I do think depending on the audience, I'll introduce myself differently because I've had a lot of [00:03:00] corporate and board roles. I probably self identify as an engineer more than anything else though.[00:03:04] Bret: So even when I was. Salesforce, I was coding on the weekends. So I think of myself as an engineer and then all the roles that I do in my career sort of start with that just because I do feel like engineering is sort of a mindset and how I approach most of my life. So I'm an engineer first and that's how I describe myself.[00:03:24] Bret: You majored in computer[00:03:25] swyx: science, like 1998. And, and I was high[00:03:28] Bret: school, actually my, my college degree was Oh, two undergrad. Oh, three masters. Right. That old.[00:03:33] swyx: Yeah. I mean, no, I was going, I was going like 1998 to 2003, but like engineering wasn't as, wasn't a thing back then. Like we didn't have the title of senior engineer, you know, kind of like, it was just.[00:03:44] swyx: You were a programmer, you were a developer, maybe. What was it like in Stanford? Like, what was that feeling like? You know, was it, were you feeling like on the cusp of a great computer revolution? Or was it just like a niche, you know, interest at the time?[00:03:57] Stanford and the Dot-Com Bubble[00:03:57] Bret: Well, I was at Stanford, as you said, from 1998 to [00:04:00] 2002.[00:04:02] Bret: 1998 was near the peak of the dot com bubble. So. This is back in the day where most people that they're coding in the computer lab, just because there was these sun microsystems, Unix boxes there that most of us had to do our assignments on. And every single day there was a. com like buying pizza for everybody.[00:04:20] Bret: I didn't have to like, I got. Free food, like my first two years of university and then the dot com bubble burst in the middle of my college career. And so by the end there was like tumbleweed going to the job fair, you know, it was like, cause it was hard to describe unless you were there at the time, the like level of hype and being a computer science major at Stanford was like, A thousand opportunities.[00:04:45] Bret: And then, and then when I left, it was like Microsoft, IBM.[00:04:49] Joining Google and Early Projects[00:04:49] Bret: And then the two startups that I applied to were VMware and Google. And I ended up going to Google in large part because a woman named Marissa Meyer, who had been a teaching [00:05:00] assistant when I was, what was called a section leader, which was like a junior teaching assistant kind of for one of the big interest.[00:05:05] Bret: Yes. Classes. She had gone there. And she was recruiting me and I knew her and it was sort of felt safe, you know, like, I don't know. I thought about it much, but it turned out to be a real blessing. I realized like, you know, you always want to think you'd pick Google if given the option, but no one knew at the time.[00:05:20] Bret: And I wonder if I'd graduated in like 1999 where I've been like, mom, I just got a job at pets. com. It's good. But you know, at the end I just didn't have any options. So I was like, do I want to go like make kernel software at VMware? Do I want to go build search at Google? And I chose Google. 50, 50 ball.[00:05:36] Bret: I'm not really a 50, 50 ball. So I feel very fortunate in retrospect that the economy collapsed because in some ways it forced me into like one of the greatest companies of all time, but I kind of lucked into it, I think.[00:05:47] The Google Maps Rewrite Story[00:05:47] Alessio: So the famous story about Google is that you rewrote the Google maps back in, in one week after the map quest quest maps acquisition, what was the story there?[00:05:57] Alessio: Is it. Actually true. Is it [00:06:00] being glorified? Like how, how did that come to be? And is there any detail that maybe Paul hasn't shared before?[00:06:06] Bret: It's largely true, but I'll give the color commentary. So it was actually the front end, not the back end, but it turns out for Google maps, the front end was sort of the hard part just because Google maps was.[00:06:17] Bret: Largely the first ish kind of really interactive web application, say first ish. I think Gmail certainly was though Gmail, probably a lot of people then who weren't engineers probably didn't appreciate its level of interactivity. It was just fast, but. Google maps, because you could drag the map and it was sort of graphical.[00:06:38] Bret: My, it really in the mainstream, I think, was it a map[00:06:41] swyx: quest back then that was, you had the arrows up and down, it[00:06:44] Bret: was up and down arrows. Each map was a single image and you just click left and then wait for a few seconds to the new map to let it was really small too, because generating a big image was kind of expensive on computers that day.[00:06:57] Bret: So Google maps was truly innovative in that [00:07:00] regard. The story on it. There was a small company called where two technologies started by two Danish brothers, Lars and Jens Rasmussen, who are two of my closest friends now. They had made a windows app called expedition, which had beautiful maps. Even in 2000.[00:07:18] Bret: For whenever we acquired or sort of acquired their company, Windows software was not particularly fashionable, but they were really passionate about mapping and we had made a local search product that was kind of middling in terms of popularity, sort of like a yellow page of search product. So we wanted to really go into mapping.[00:07:36] Bret: We'd started working on it. Their small team seemed passionate about it. So we're like, come join us. We can build this together.[00:07:42] Technical Challenges and Innovations[00:07:42] Bret: It turned out to be a great blessing that they had built a windows app because you're less technically constrained when you're doing native code than you are building a web browser, particularly back then when there weren't really interactive web apps and it ended up.[00:07:56] Bret: Changing the level of quality that we [00:08:00] wanted to hit with the app because we were shooting for something that felt like a native windows application. So it was a really good fortune that we sort of, you know, their unusual technical choices turned out to be the greatest blessing. So we spent a lot of time basically saying, how can you make a interactive draggable map in a web browser?[00:08:18] Bret: How do you progressively load, you know, new map tiles, you know, as you're dragging even things like down in the weeds of the browser at the time, most browsers like Internet Explorer, which was dominant at the time would only load two images at a time from the same domain. So we ended up making our map tile servers have like.[00:08:37] Bret: Forty different subdomains so we could load maps and parallels like lots of hacks. I'm happy to go into as much as like[00:08:44] swyx: HTTP connections and stuff.[00:08:46] Bret: They just like, there was just maximum parallelism of two. And so if you had a map, set of map tiles, like eight of them, so So we just, we were down in the weeds of the browser anyway.[00:08:56] Bret: So it was lots of plumbing. I can, I know a lot more about browsers than [00:09:00] most people, but then by the end of it, it was fairly, it was a lot of duct tape on that code. If you've ever done an engineering project where you're not really sure the path from point A to point B, it's almost like. Building a house by building one room at a time.[00:09:14] Bret: The, there's not a lot of architectural cohesion at the end. And then we acquired a company called Keyhole, which became Google earth, which was like that three, it was a native windows app as well, separate app, great app, but with that, we got licenses to all this satellite imagery. And so in August of 2005, we added.[00:09:33] Bret: Satellite imagery to Google Maps, which added even more complexity in the code base. And then we decided we wanted to support Safari. There was no mobile phones yet. So Safari was this like nascent browser on, on the Mac. And it turns out there's like a lot of decisions behind the scenes, sort of inspired by this windows app, like heavy use of XML and XSLT and all these like.[00:09:54] Bret: Technologies that were like briefly fashionable in the early two thousands and everyone hates now for good [00:10:00] reason. And it turns out that all of the XML functionality and Internet Explorer wasn't supporting Safari. So people are like re implementing like XML parsers. And it was just like this like pile of s**t.[00:10:11] Bret: And I had to say a s**t on your part. Yeah, of[00:10:12] Alessio: course.[00:10:13] Bret: So. It went from this like beautifully elegant application that everyone was proud of to something that probably had hundreds of K of JavaScript, which sounds like nothing. Now we're talking like people have modems, you know, not all modems, but it was a big deal.[00:10:29] Bret: So it was like slow. It took a while to load and just, it wasn't like a great code base. Like everything was fragile. So I just got. Super frustrated by it. And then one weekend I did rewrite all of it. And at the time the word JSON hadn't been coined yet too, just to give you a sense. So it's all XML.[00:10:47] swyx: Yeah.[00:10:47] Bret: So we used what is now you would call JSON, but I just said like, let's use eval so that we can parse the data fast. And, and again, that's, it would literally as JSON, but at the time there was no name for it. So we [00:11:00] just said, let's. Pass on JavaScript from the server and eval it. And then somebody just refactored the whole thing.[00:11:05] Bret: And, and it wasn't like I was some genius. It was just like, you know, if you knew everything you wished you had known at the beginning and I knew all the functionality, cause I was the primary, one of the primary authors of the JavaScript. And I just like, I just drank a lot of coffee and just stayed up all weekend.[00:11:22] Bret: And then I, I guess I developed a bit of reputation and no one knew about this for a long time. And then Paul who created Gmail and I ended up starting a company with him too, after all of this told this on a podcast and now it's large, but it's largely true. I did rewrite it and it, my proudest thing.[00:11:38] Bret: And I think JavaScript people appreciate this. Like the un G zipped bundle size for all of Google maps. When I rewrote, it was 20 K G zipped. It was like much smaller for the entire application. It went down by like 10 X. So. What happened on Google? Google is a pretty mainstream company. And so like our usage is shot up because it turns out like it's faster.[00:11:57] Bret: Just being faster is worth a lot of [00:12:00] percentage points of growth at a scale of Google. So how[00:12:03] swyx: much modern tooling did you have? Like test suites no compilers.[00:12:07] Bret: Actually, that's not true. We did it one thing. So I actually think Google, I, you can. Download it. There's a, Google has a closure compiler, a closure compiler.[00:12:15] Bret: I don't know if anyone still uses it. It's gone. Yeah. Yeah. It's sort of gone out of favor. Yeah. Well, even until recently it was better than most JavaScript minifiers because it was more like it did a lot more renaming of variables and things. Most people use ES build now just cause it's fast and closure compilers built on Java and super slow and stuff like that.[00:12:37] Bret: But, so we did have that, that was it. Okay.[00:12:39] The Evolution of Web Applications[00:12:39] Bret: So and that was treated internally, you know, it was a really interesting time at Google at the time because there's a lot of teams working on fairly advanced JavaScript when no one was. So Google suggest, which Kevin Gibbs was the tech lead for, was the first kind of type ahead, autocomplete, I believe in a web browser, and now it's just pervasive in search boxes that you sort of [00:13:00] see a type ahead there.[00:13:01] Bret: I mean, chat, dbt[00:13:01] swyx: just added it. It's kind of like a round trip.[00:13:03] Bret: Totally. No, it's now pervasive as a UI affordance, but that was like Kevin's 20 percent project. And then Gmail, Paul you know, he tells the story better than anyone, but he's like, you know, basically was scratching his own itch, but what was really neat about it is email, because it's such a productivity tool, just needed to be faster.[00:13:21] Bret: So, you know, he was scratching his own itch of just making more stuff work on the client side. And then we, because of Lars and Yen sort of like setting the bar of this windows app or like we need our maps to be draggable. So we ended up. Not only innovate in terms of having a big sync, what would be called a single page application today, but also all the graphical stuff you know, we were crashing Firefox, like it was going out of style because, you know, when you make a document object model with the idea that it's a document and then you layer on some JavaScript and then we're essentially abusing all of this, it just was running into code paths that were not.[00:13:56] Bret: Well, it's rotten, you know, at this time. And so it was [00:14:00] super fun. And, and, you know, in the building you had, so you had compilers, people helping minify JavaScript just practically, but there is a great engineering team. So they were like, that's why Closure Compiler is so good. It was like a. Person who actually knew about programming languages doing it, not just, you know, writing regular expressions.[00:14:17] Bret: And then the team that is now the Chrome team believe, and I, I don't know this for a fact, but I'm pretty sure Google is the main contributor to Firefox for a long time in terms of code. And a lot of browser people were there. So every time we would crash Firefox, we'd like walk up two floors and say like, what the hell is going on here?[00:14:35] Bret: And they would load their browser, like in a debugger. And we could like figure out exactly what was breaking. And you can't change the code, right? Cause it's the browser. It's like slow, right? I mean, slow to update. So, but we could figure out exactly where the bug was and then work around it in our JavaScript.[00:14:52] Bret: So it was just like new territory. Like so super, super fun time, just like a lot of, a lot of great engineers figuring out [00:15:00] new things. And And now, you know, the word, this term is no longer in fashion, but the word Ajax, which was asynchronous JavaScript and XML cause I'm telling you XML, but see the word XML there, to be fair, the way you made HTTP requests from a client to server was this.[00:15:18] Bret: Object called XML HTTP request because Microsoft and making Outlook web access back in the day made this and it turns out to have nothing to do with XML. It's just a way of making HTTP requests because XML was like the fashionable thing. It was like that was the way you, you know, you did it. But the JSON came out of that, you know, and then a lot of the best practices around building JavaScript applications is pre React.[00:15:44] Bret: I think React was probably the big conceptual step forward that we needed. Even my first social network after Google, we used a lot of like HTML injection and. Making real time updates was still very hand coded and it's really neat when you [00:16:00] see conceptual breakthroughs like react because it's, I just love those things where it's like obvious once you see it, but it's so not obvious until you do.[00:16:07] Bret: And actually, well, I'm sure we'll get into AI, but I, I sort of feel like we'll go through that evolution with AI agents as well that I feel like we're missing a lot of the core abstractions that I think in 10 years we'll be like, gosh, how'd you make agents? Before that, you know, but it was kind of that early days of web applications.[00:16:22] swyx: There's a lot of contenders for the reactive jobs of of AI, but no clear winner yet. I would say one thing I was there for, I mean, there's so much we can go into there. You just covered so much.[00:16:32] Product Management and Engineering Synergy[00:16:32] swyx: One thing I just, I just observe is that I think the early Google days had this interesting mix of PM and engineer, which I think you are, you didn't, you didn't wait for PM to tell you these are my, this is my PRD.[00:16:42] swyx: This is my requirements.[00:16:44] mix: Oh,[00:16:44] Bret: okay.[00:16:45] swyx: I wasn't technically a software engineer. I mean,[00:16:48] Bret: by title, obviously. Right, right, right.[00:16:51] swyx: It's like a blend. And I feel like these days, product is its own discipline and its own lore and own industry and engineering is its own thing. And there's this process [00:17:00] that happens and they're kind of separated, but you don't produce as good of a product as if they were the same person.[00:17:06] swyx: And I'm curious, you know, if, if that, if that sort of resonates in, in, in terms of like comparing early Google versus modern startups that you see out there,[00:17:16] Bret: I certainly like wear a lot of hats. So, you know, sort of biased in this, but I really agree that there's a lot of power and combining product design engineering into as few people as possible because, you know few great things have been created by committee, you know, and so.[00:17:33] Bret: If engineering is an order taking organization for product you can sometimes make meaningful things, but rarely will you create extremely well crafted breakthrough products. Those tend to be small teams who deeply understand the customer need that they're solving, who have a. Maniacal focus on outcomes.[00:17:53] Bret: And I think the reason why it's, I think for some areas, if you look at like software as a service five years ago, maybe you can have a [00:18:00] separation of product and engineering because most software as a service created five years ago. I wouldn't say there's like a lot of like. Technological breakthroughs required for most, you know, business applications.[00:18:11] Bret: And if you're making expense reporting software or whatever, it's useful. I don't mean to be dismissive of expense reporting software, but you probably just want to understand like, what are the requirements of the finance department? What are the requirements of an individual file expense report? Okay.[00:18:25] Bret: Go implement that. And you kind of know how web applications are implemented. You kind of know how to. How databases work, how to build auto scaling with your AWS cluster, whatever, you know, it's just, you're just applying best practices to yet another problem when you have areas like the early days of mobile development or the early days of interactive web applications, which I think Google Maps and Gmail represent, or now AI agents, you're in this constant conversation with what the requirements of your customers and stakeholders are and all the different people interacting with it.[00:18:58] Bret: And the capabilities of the [00:19:00] technology. And it's almost impossible to specify the requirements of a product when you're not sure of the limitations of the technology itself. And that's why I use the word conversation. It's not literal. That's sort of funny to use that word in the age of conversational AI.[00:19:15] Bret: You're constantly sort of saying, like, ideally, you could sprinkle some magic AI pixie dust and solve all the world's problems, but it's not the way it works. And it turns out that actually, I'll just give an interesting example.[00:19:26] AI Agents and Modern Tooling[00:19:26] Bret: I think most people listening probably use co pilots to code like Cursor or Devon or Microsoft Copilot or whatever.[00:19:34] Bret: Most of those tools are, they're remarkable. I'm, I couldn't, you know, imagine development without them now, but they're not autonomous yet. Like I wouldn't let it just write most code without my interactively inspecting it. We just are somewhere between it's an amazing co pilot and it's an autonomous software engineer.[00:19:53] Bret: As a product manager, like your aspirations for what the product is are like kind of meaningful. But [00:20:00] if you're a product person, yeah, of course you'd say it should be autonomous. You should click a button and program should come out the other side. The requirements meaningless. Like what matters is like, what is based on the like very nuanced limitations of the technology.[00:20:14] Bret: What is it capable of? And then how do you maximize the leverage? It gives a software engineering team, given those very nuanced trade offs. Coupled with the fact that those nuanced trade offs are changing more rapidly than any technology in my memory, meaning every few months you'll have new models with new capabilities.[00:20:34] Bret: So how do you construct a product that can absorb those new capabilities as rapidly as possible as well? That requires such a combination of technical depth and understanding the customer that you really need more integration. Of product design and engineering. And so I think it's why with these big technology waves, I think startups have a bit of a leg up relative to incumbents because they [00:21:00] tend to be sort of more self actualized in terms of just like bringing those disciplines closer together.[00:21:06] Bret: And in particular, I think entrepreneurs, the proverbial full stack engineers, you know, have a leg up as well because. I think most breakthroughs happen when you have someone who can understand those extremely nuanced technical trade offs, have a vision for a product. And then in the process of building it, have that, as I said, like metaphorical conversation with the technology, right?[00:21:30] Bret: Gosh, I ran into a technical limit that I didn't expect. It's not just like changing that feature. You might need to refactor the whole product based on that. And I think that's, that it's particularly important right now. So I don't, you know, if you, if you're building a big ERP system, probably there's a great reason to have product and engineering.[00:21:51] Bret: I think in general, the disciplines are there for a reason. I think when you're dealing with something as nuanced as the like technologies, like large language models today, there's a ton of [00:22:00] advantage of having. Individuals or organizations that integrate the disciplines more formally.[00:22:05] Alessio: That makes a lot of sense.[00:22:06] Alessio: I've run a lot of engineering teams in the past, and I think the product versus engineering tension has always been more about effort than like whether or not the feature is buildable. But I think, yeah, today you see a lot more of like. Models actually cannot do that. And I think the most interesting thing is on the startup side, people don't yet know where a lot of the AI value is going to accrue.[00:22:26] Alessio: So you have this rush of people building frameworks, building infrastructure, layered things, but we don't really know the shape of the compute. I'm curious that Sierra, like how you thought about building an house, a lot of the tooling for evals or like just, you know, building the agents and all of that.[00:22:41] Alessio: Versus how you see some of the startup opportunities that is maybe still out there.[00:22:46] Bret: We build most of our tooling in house at Sierra, not all. It's, we don't, it's not like not invented here syndrome necessarily, though, maybe slightly guilty of that in some ways, but because we're trying to build a platform [00:23:00] that's in Dorian, you know, we really want to have control over our own destiny.[00:23:03] Bret: And you had made a comment earlier that like. We're still trying to figure out who like the reactive agents are and the jury is still out. I would argue it hasn't been created yet. I don't think the jury is still out to go use that metaphor. We're sort of in the jQuery era of agents, not the react era.[00:23:19] Bret: And, and that's like a throwback for people listening,[00:23:22] swyx: we shouldn't rush it. You know?[00:23:23] Bret: No, yeah, that's my point is. And so. Because we're trying to create an enduring company at Sierra that outlives us, you know, I'm not sure we want to like attach our cart to some like to a horse where it's not clear that like we've figured out and I actually want as a company, we're trying to enable just at a high level and I'll, I'll quickly go back to tech at Sierra, we help consumer brands build customer facing AI agents.[00:23:48] Bret: So. Everyone from Sonos to ADT home security to Sirius XM, you know, if you call them on the phone and AI will pick up with you, you know, chat with them on the Sirius XM homepage. It's an AI agent called Harmony [00:24:00] that they've built on our platform. We're what are the contours of what it means for someone to build an end to end complete customer experience with AI with conversational AI.[00:24:09] Bret: You know, we really want to dive into the deep end of, of all the trade offs to do it. You know, where do you use fine tuning? Where do you string models together? You know, where do you use reasoning? Where do you use generation? How do you use reasoning? How do you express the guardrails of an agentic process?[00:24:25] Bret: How do you impose determinism on a fundamentally non deterministic technology? There's just a lot of really like as an important design space. And I could sit here and tell you, we have the best approach. Every entrepreneur will, you know. But I hope that in two years, we look back at our platform and laugh at how naive we were, because that's the pace of change broadly.[00:24:45] Bret: If you talk about like the startup opportunities, I'm not wholly skeptical of tools companies, but I'm fairly skeptical. There's always an exception for every role, but I believe that certainly there's a big market for [00:25:00] frontier models, but largely for companies with huge CapEx budgets. So. Open AI and Microsoft's Anthropic and Amazon Web Services, Google Cloud XAI, which is very well capitalized now, but I think the, the idea that a company can make money sort of pre training a foundation model is probably not true.[00:25:20] Bret: It's hard to, you're competing with just, you know, unreasonably large CapEx budgets. And I just like the cloud infrastructure market, I think will be largely there. I also really believe in the applications of AI. And I define that not as like building agents or things like that. I define it much more as like, you're actually solving a problem for a business.[00:25:40] Bret: So it's what Harvey is doing in legal profession or what cursor is doing for software engineering or what we're doing for customer experience and customer service. The reason I believe in that is I do think that in the age of AI, what's really interesting about software is it can actually complete a task.[00:25:56] Bret: It can actually do a job, which is very different than the value proposition of [00:26:00] software was to ancient history two years ago. And as a consequence, I think the way you build a solution and For a domain is very different than you would have before, which means that it's not obvious, like the incumbent incumbents have like a leg up, you know, necessarily, they certainly have some advantages, but there's just such a different form factor, you know, for providing a solution and it's just really valuable.[00:26:23] Bret: You know, it's. Like just think of how much money cursor is saving software engineering teams or the alternative, how much revenue it can produce tool making is really challenging. If you look at the cloud market, just as a analog, there are a lot of like interesting tools, companies, you know, Confluent, Monetized Kafka, Snowflake, Hortonworks, you know, there's a, there's a bunch of them.[00:26:48] Bret: A lot of them, you know, have that mix of sort of like like confluence or have the open source or open core or whatever you call it. I, I, I'm not an expert in this area. You know, I do think [00:27:00] that developers are fickle. I think that in the tool space, I probably like. Default towards open source being like the area that will win.[00:27:09] Bret: It's hard to build a company around this and then you end up with companies sort of built around open source to that can work. Don't get me wrong, but I just think that it's nowadays the tools are changing so rapidly that I'm like, not totally skeptical of tool makers, but I just think that open source will broadly win, but I think that the CapEx required for building frontier models is such that it will go to a handful of big companies.[00:27:33] Bret: And then I really believe in agents for specific domains which I think will, it's sort of the analog to software as a service in this new era. You know, it's like, if you just think of the cloud. You can lease a server. It's just a low level primitive, or you can buy an app like you know, Shopify or whatever.[00:27:51] Bret: And most people building a storefront would prefer Shopify over hand rolling their e commerce storefront. I think the same thing will be true of AI. So [00:28:00] I've. I tend to like, if I have a, like an entrepreneur asked me for advice, I'm like, you know, move up the stack as far as you can towards a customer need.[00:28:09] Bret: Broadly, but I, but it doesn't reduce my excitement about what is the reactive building agents kind of thing, just because it is, it is the right question to ask, but I think we'll probably play out probably an open source space more than anything else.[00:28:21] swyx: Yeah, and it's not a priority for you. There's a lot in there.[00:28:24] swyx: I'm kind of curious about your idea maze towards, there are many customer needs. You happen to identify customer experience as yours, but it could equally have been coding assistance or whatever. I think for some, I'm just kind of curious at the top down, how do you look at the world in terms of the potential problem space?[00:28:44] swyx: Because there are many people out there who are very smart and pick the wrong problem.[00:28:47] Bret: Yeah, that's a great question.[00:28:48] Future of Software Development[00:28:48] Bret: By the way, I would love to talk about the future of software, too, because despite the fact it didn't pick coding, I have a lot of that, but I can talk to I can answer your question, though, you know I think when a technology is as [00:29:00] cool as large language models.[00:29:02] Bret: You just see a lot of people starting from the technology and searching for a problem to solve. And I think it's why you see a lot of tools companies, because as a software engineer, you start building an app or a demo and you, you encounter some pain points. You're like,[00:29:17] swyx: a lot of[00:29:17] Bret: people are experiencing the same pain point.[00:29:19] Bret: What if I make it? That it's just very incremental. And you know, I always like to use the metaphor, like you can sell coffee beans, roasted coffee beans. You can add some value. You took coffee beans and you roasted them and roasted coffee beans largely, you know, are priced relative to the cost of the beans.[00:29:39] Bret: Or you can sell a latte and a latte. Is rarely priced directly like as a percentage of coffee bean prices. In fact, if you buy a latte at the airport, it's a captive audience. So it's a really expensive latte. And there's just a lot that goes into like. How much does a latte cost? And I bring it up because there's a supply chain from growing [00:30:00] coffee beans to roasting coffee beans to like, you know, you could make one at home or you could be in the airport and buy one and the margins of the company selling lattes in the airport is a lot higher than the, you know, people roasting the coffee beans and it's because you've actually solved a much more acute human problem in the airport.[00:30:19] Bret: And, and it's just worth a lot more to that person in that moment. It's kind of the way I think about technology too. It sounds funny to liken it to coffee beans, but you're selling tools on top of a large language model yet in some ways your market is big, but you're probably going to like be price compressed just because you're sort of a piece of infrastructure and then you have open source and all these other things competing with you naturally.[00:30:43] Bret: If you go and solve a really big business problem for somebody, that's actually like a meaningful business problem that AI facilitates, they will value it according to the value of that business problem. And so I actually feel like people should just stop. You're like, no, that's, that's [00:31:00] unfair. If you're searching for an idea of people, I, I love people trying things, even if, I mean, most of the, a lot of the greatest ideas have been things no one believed in.[00:31:07] Bret: So I like, if you're passionate about something, go do it. Like who am I to say, yeah, a hundred percent. Or Gmail, like Paul as far, I mean I, some of it's Laura at this point, but like Gmail is Paul's own email for a long time. , and then I amusingly and Paul can't correct me, I'm pretty sure he sent her in a link and like the first comment was like, this is really neat.[00:31:26] Bret: It would be great. It was not your email, but my own . I don't know if it's a true story. I'm pretty sure it's, yeah, I've read that before. So scratch your own niche. Fine. Like it depends on what your goal is. If you wanna do like a venture backed company, if its a. Passion project, f*****g passion, do it like don't listen to anybody.[00:31:41] Bret: In fact, but if you're trying to start, you know an enduring company, solve an important business problem. And I, and I do think that in the world of agents, the software industries has shifted where you're not just helping people more. People be more productive, but you're actually accomplishing tasks autonomously.[00:31:58] Bret: And as a consequence, I think the [00:32:00] addressable market has just greatly expanded just because software can actually do things now and actually accomplish tasks and how much is coding autocomplete worth. A fair amount. How much is the eventual, I'm certain we'll have it, the software agent that actually writes the code and delivers it to you, that's worth a lot.[00:32:20] Bret: And so, you know, I would just maybe look up from the large language models and start thinking about the economy and, you know, think from first principles. I don't wanna get too far afield, but just think about which parts of the economy. We'll benefit most from this intelligence and which parts can absorb it most easily.[00:32:38] Bret: And what would an agent in this space look like? Who's the customer of it is the technology feasible. And I would just start with these business problems more. And I think, you know, the best companies tend to have great engineers who happen to have great insight into a market. And it's that last part that I think some people.[00:32:56] Bret: Whether or not they have, it's like people start so much in the technology, they [00:33:00] lose the forest for the trees a little bit.[00:33:02] Alessio: How do you think about the model of still selling some sort of software versus selling more package labor? I feel like when people are selling the package labor, it's almost more stateless, you know, like it's easier to swap out if you're just putting an input and getting an output.[00:33:16] Alessio: If you think about coding, if there's no ID, you're just putting a prompt and getting back an app. It doesn't really matter. Who generates the app, you know, you have less of a buy in versus the platform you're building, I'm sure on the backend customers have to like put on their documentation and they have, you know, different workflows that they can tie in what's kind of like the line to draw there versus like going full where you're managed customer support team as a service outsource versus.[00:33:40] Alessio: This is the Sierra platform that you can build on. What was that decision? I'll sort of[00:33:44] Bret: like decouple the question in some ways, which is when you have something that's an agent, who is the person using it and what do they want to do with it? So let's just take your coding agent for a second. I will talk about Sierra as well.[00:33:59] Bret: Who's the [00:34:00] customer of a, an agent that actually produces software? Is it a software engineering manager? Is it a software engineer? And it's there, you know, intern so to speak. I don't know. I mean, we'll figure this out over the next few years. Like what is that? And is it generating code that you then review?[00:34:16] Bret: Is it generating code with a set of unit tests that pass, what is the actual. For lack of a better word contract, like, how do you know that it did what you wanted it to do? And then I would say like the product and the pricing, the packaging model sort of emerged from that. And I don't think the world's figured out.[00:34:33] Bret: I think it'll be different for every agent. You know, in our customer base, we do what's called outcome based pricing. So essentially every time the AI agent. Solves the problem or saves a customer or whatever it might be. There's a pre negotiated rate for that. We do that. Cause it's, we think that that's sort of the correct way agents, you know, should be packaged.[00:34:53] Bret: I look back at the history of like cloud software and notably the introduction of the browser, which led to [00:35:00] software being delivered in a browser, like Salesforce to. Famously invented sort of software as a service, which is both a technical delivery model through the browser, but also a business model, which is you subscribe to it rather than pay for a perpetual license.[00:35:13] Bret: Those two things are somewhat orthogonal, but not really. If you think about the idea of software running in a browser, that's hosted. Data center that you don't own, you sort of needed to change the business model because you don't, you can't really buy a perpetual license or something otherwise like, how do you afford making changes to it?[00:35:31] Bret: So it only worked when you were buying like a new version every year or whatever. So to some degree, but then the business model shift actually changed business as we know it, because now like. Things like Adobe Photoshop. Now you subscribe to rather than purchase. So it ended up where you had a technical shift and a business model shift that were very logically intertwined that actually the business model shift was turned out to be as significant as the technical as the shift.[00:35:59] Bret: And I think with [00:36:00] agents, because they actually accomplish a job, I do think that it doesn't make sense to me that you'd pay for the privilege of like. Using the software like that coding agent, like if it writes really bad code, like fire it, you know, I don't know what the right metaphor is like you should pay for a job.[00:36:17] Bret: Well done in my opinion. I mean, that's how you pay your software engineers, right? And[00:36:20] swyx: and well, not really. We paid to put them on salary and give them options and they vest over time. That's fair.[00:36:26] Bret: But my point is that you don't pay them for how many characters they write, which is sort of the token based, you know, whatever, like, There's a, that famous Apple story where we're like asking for a report of how many lines of code you wrote.[00:36:40] Bret: And one of the engineers showed up with like a negative number cause he had just like done a big refactoring. There was like a big F you to management who didn't understand how software is written. You know, my sense is like the traditional usage based or seat based thing. It's just going to look really antiquated.[00:36:55] Bret: Cause it's like asking your software engineer, how many lines of code did you write today? Like who cares? Like, cause [00:37:00] absolutely no correlation. So my old view is I don't think it's be different in every category, but I do think that that is the, if an agent is doing a job, you should, I think it properly incentivizes the maker of that agent and the customer of, of your pain for the job well done.[00:37:16] Bret: It's not always perfect to measure. It's hard to measure engineering productivity, but you can, you should do something other than how many keys you typed, you know Talk about perverse incentives for AI, right? Like I can write really long functions to do the same thing, right? So broadly speaking, you know, I do think that we're going to see a change in business models of software towards outcomes.[00:37:36] Bret: And I think you'll see a change in delivery models too. And, and, you know, in our customer base you know, we empower our customers to really have their hands on the steering wheel of what the agent does they, they want and need that. But the role is different. You know, at a lot of our customers, the customer experience operations folks have renamed themselves the AI architects, which I think is really cool.[00:37:55] Bret: And, you know, it's like in the early days of the Internet, there's the role of the webmaster. [00:38:00] And I don't know whether your webmaster is not a fashionable, you know, Term, nor is it a job anymore? I just, I don't know. Will they, our tech stand the test of time? Maybe, maybe not. But I do think that again, I like, you know, because everyone listening right now is a software engineer.[00:38:14] Bret: Like what is the form factor of a coding agent? And actually I'll, I'll take a breath. Cause actually I have a bunch of pins on them. Like I wrote a blog post right before Christmas, just on the future of software development. And one of the things that's interesting is like, if you look at the way I use cursor today, as an example, it's inside of.[00:38:31] Bret: A repackaged visual studio code environment. I sometimes use the sort of agentic parts of it, but it's largely, you know, I've sort of gotten a good routine of making it auto complete code in the way I want through tuning it properly when it actually can write. I do wonder what like the future of development environments will look like.[00:38:55] Bret: And to your point on what is a software product, I think it's going to change a lot in [00:39:00] ways that will surprise us. But I always use, I use the metaphor in my blog post of, have you all driven around in a way, Mo around here? Yeah, everyone has. And there are these Jaguars, the really nice cars, but it's funny because it still has a steering wheel, even though there's no one sitting there and the steering wheels like turning and stuff clearly in the future.[00:39:16] Bret: If once we get to that, be more ubiquitous, like why have the steering wheel and also why have all the seats facing forward? Maybe just for car sickness. I don't know, but you could totally rearrange the car. I mean, so much of the car is oriented around the driver, so. It stands to reason to me that like, well, autonomous agents for software engineering run through visual studio code.[00:39:37] Bret: That seems a little bit silly because having a single source code file open one at a time is kind of a goofy form factor for when like the code isn't being written primarily by you, but it begs the question of what's your relationship with that agent. And I think the same is true in our industry of customer experience, which is like.[00:39:55] Bret: Who are the people managing this agent? What are the tools do they need? And they definitely need [00:40:00] tools, but it's probably pretty different than the tools we had before. It's certainly different than training a contact center team. And as software engineers, I think that I would like to see particularly like on the passion project side or research side.[00:40:14] Bret: More innovation in programming languages. I think that we're bringing the cost of writing code down to zero. So the fact that we're still writing Python with AI cracks me up just cause it's like literally was designed to be ergonomic to write, not safe to run or fast to run. I would love to see more innovation and how we verify program correctness.[00:40:37] Bret: I studied for formal verification in college a little bit and. It's not very fashionable because it's really like tedious and slow and doesn't work very well. If a lot of code is being written by a machine, you know, one of the primary values we can provide is verifying that it actually does what we intend that it does.[00:40:56] Bret: I think there should be lots of interesting things in the software development life cycle, like how [00:41:00] we think of testing and everything else, because. If you think about if we have to manually read every line of code that's coming out as machines, it will just rate limit how much the machines can do. The alternative is totally unsafe.[00:41:13] Bret: So I wouldn't want to put code in production that didn't go through proper code review and inspection. So my whole view is like, I actually think there's like an AI native I don't think the coding agents don't work well enough to do this yet, but once they do, what is sort of an AI native software development life cycle and how do you actually.[00:41:31] Bret: Enable the creators of software to produce the highest quality, most robust, fastest software and know that it's correct. And I think that's an incredible opportunity. I mean, how much C code can we rewrite and rust and make it safe so that there's fewer security vulnerabilities. Can we like have more efficient, safer code than ever before?[00:41:53] Bret: And can you have someone who's like that guy in the matrix, you know, like staring at the little green things, like where could you have an operator [00:42:00] of a code generating machine be like superhuman? I think that's a cool vision. And I think too many people are focused on like. Autocomplete, you know, right now, I'm not, I'm not even, I'm guilty as charged.[00:42:10] Bret: I guess in some ways, but I just like, I'd like to see some bolder ideas. And that's why when you were joking, you know, talking about what's the react of whatever, I think we're clearly in a local maximum, you know, metaphor, like sort of conceptual local maximum, obviously it's moving really fast. I think we're moving out of it.[00:42:26] Alessio: Yeah. At the end of 23, I've read this blog post from syntax to semantics. Like if you think about Python. It's taking C and making it more semantic and LLMs are like the ultimate semantic program, right? You can just talk to them and they can generate any type of syntax from your language. But again, the languages that they have to use were made for us, not for them.[00:42:46] Alessio: But the problem is like, as long as you will ever need a human to intervene, you cannot change the language under it. You know what I mean? So I'm curious at what point of automation we'll need to get, we're going to be okay making changes. To the underlying languages, [00:43:00] like the programming languages versus just saying, Hey, you just got to write Python because I understand Python and I'm more important at the end of the day than the model.[00:43:08] Alessio: But I think that will change, but I don't know if it's like two years or five years. I think it's more nuanced actually.[00:43:13] Bret: So I think there's a, some of the more interesting programming languages bring semantics into syntax. So let me, that's a little reductive, but like Rust as an example, Rust is memory safe.[00:43:25] Bret: Statically, and that was a really interesting conceptual, but it's why it's hard to write rust. It's why most people write python instead of rust. I think rust programs are safer and faster than python, probably slower to compile. But like broadly speaking, like given the option, if you didn't have to care about the labor that went into it.[00:43:45] Bret: You should prefer a program written in Rust over a program written in Python, just because it will run more efficiently. It's almost certainly safer, et cetera, et cetera, depending on how you define safe, but most people don't write Rust because it's kind of a pain in the ass. And [00:44:00] the audience of people who can is smaller, but it's sort of better in most, most ways.[00:44:05] Bret: And again, let's say you're making a web service and you didn't have to care about how hard it was to write. If you just got the output of the web service, the rest one would be cheaper to operate. It's certainly cheaper and probably more correct just because there's so much in the static analysis implied by the rest programming language that it probably will have fewer runtime errors and things like that as well.[00:44:25] Bret: So I just give that as an example, because so rust, at least my understanding that came out of the Mozilla team, because. There's lots of security vulnerabilities in the browser and it needs to be really fast. They said, okay, we want to put more of a burden at the authorship time to have fewer issues at runtime.[00:44:43] Bret: And we need the constraint that it has to be done statically because browsers need to be really fast. My sense is if you just think about like the, the needs of a programming language today, where the role of a software engineer is [00:45:00] to use an AI to generate functionality and audit that it does in fact work as intended, maybe functionally, maybe from like a correctness standpoint, some combination thereof, how would you create a programming system that facilitated that?[00:45:15] Bret: And, you know, I bring up Rust is because I think it's a good example of like, I think given a choice of writing in C or Rust, you should choose Rust today. I think most people would say that, even C aficionados, just because. C is largely less safe for very similar, you know, trade offs, you know, for the, the system and now with AI, it's like, okay, well, that just changes the game on writing these things.[00:45:36] Bret: And so like, I just wonder if a combination of programming languages that are more structurally oriented towards the values that we need from an AI generated program, verifiable correctness and all of that. If it's tedious to produce for a person, that maybe doesn't matter. But one thing, like if I asked you, is this rest program memory safe?[00:45:58] Bret: You wouldn't have to read it, you just have [00:46:00] to compile it. So that's interesting. I mean, that's like an, that's one example of a very modest form of formal verification. So I bring that up because I do think you have AI inspect AI, you can have AI reviewed. Do AI code reviews. It would disappoint me if the best we could get was AI reviewing Python and having scaled a few very large.[00:46:21] Bret: Websites that were written on Python. It's just like, you know, expensive and it's like every, trust me, every team who's written a big web service in Python has experimented with like Pi Pi and all these things just to make it slightly more efficient than it naturally is. You don't really have true multi threading anyway.[00:46:36] Bret: It's just like clearly that you do it just because it's convenient to write. And I just feel like we're, I don't want to say it's insane. I just mean. I do think we're at a local maximum. And I would hope that we create a programming system, a combination of programming languages, formal verification, testing, automated code reviews, where you can use AI to generate software in a high scale way and trust it.[00:46:59] Bret: And you're [00:47:00] not limited by your ability to read it necessarily. I don't know exactly what form that would take, but I feel like that would be a pretty cool world to live in.[00:47:08] Alessio: Yeah. We had Chris Lanner on the podcast. He's doing great work with modular. I mean, I love. LVM. Yeah. Basically merging rust in and Python.[00:47:15] Alessio: That's kind of the idea. Should be, but I'm curious is like, for them a big use case was like making it compatible with Python, same APIs so that Python developers could use it. Yeah. And so I, I wonder at what point, well, yeah.[00:47:26] Bret: At least my understanding is they're targeting the data science Yeah. Machine learning crowd, which is all written in Python, so still feels like a local maximum.[00:47:34] Bret: Yeah.[00:47:34] swyx: Yeah, exactly. I'll force you to make a prediction. You know, Python's roughly 30 years old. In 30 years from now, is Rust going to be bigger than Python?[00:47:42] Bret: I don't know this, but just, I don't even know this is a prediction. I just am sort of like saying stuff I hope is true. I would like to see an AI native programming language and programming system, and I use language because I'm not sure language is even the right thing, but I hope in 30 years, there's an AI native way we make [00:48:00] software that is wholly uncorrelated with the current set of programming languages.[00:48:04] Bret: or not uncorrelated, but I think most programming languages today were designed to be efficiently authored by people and some have different trade offs.[00:48:15] Evolution of Programming Languages[00:48:15] Bret: You know, you have Haskell and others that were designed for abstractions for parallelism and things like that. You have programming languages like Python, which are designed to be very easily written, sort of like Perl and Python lineage, which is why data scientists use it.[00:48:31] Bret: It's it can, it has a. Interactive mode, things like that. And I love, I'm a huge Python fan. So despite all my Python trash talk, a huge Python fan wrote at least two of my three companies were exclusively written in Python and then C came out of the birth of Unix and it wasn't the first, but certainly the most prominent first step after assembly language, right?[00:48:54] Bret: Where you had higher level abstractions rather than and going beyond go to, to like abstractions, [00:49:00] like the for loop and the while loop.[00:49:01] The Future of Software Engineering[00:49:01] Bret: So I just think that if the act of writing code is no longer a meaningful human exercise, maybe it will be, I don't know. I'm just saying it sort of feels like maybe it's one of those parts of history that just will sort of like go away, but there's still the role of this offer engineer, like the person actually building the system.[00:49:20] Bret: Right. And. What does a programming system for that form factor look like?[00:49:25] React and Front-End Development[00:49:25] Bret: And I, I just have a, I hope to be just like I mentioned, I remember I was at Facebook in the very early days when, when, what is now react was being created. And I remember when the, it was like released open source I had left by that time and I was just like, this is so f*****g cool.[00:49:42] Bret: Like, you know, to basically model your app independent of the data flowing through it, just made everything easier. And then now. You know, I can create, like there's a lot of the front end software gym play is like a little chaotic for me, to be honest with you. It is like, it's sort of like [00:50:00] abstraction soup right now for me, but like some of those core ideas felt really ergonomic.[00:50:04] Bret: I just wanna, I'm just looking forward to the day when someone comes up with a programming system that feels both really like an aha moment, but completely foreign to me at the same time. Because they created it with sort of like from first principles recognizing that like. Authoring code in an editor is maybe not like the primary like reason why a programming system exists anymore.[00:50:26] Bret: And I think that's like, that would be a very exciting day for me.[00:50:28] The Role of AI in Programming[00:50:28] swyx: Yeah, I would say like the various versions of this discussion have happened at the end of the day, you still need to precisely communicate what you want. As a manager of people, as someone who has done many, many legal contracts, you know how hard that is.[00:50:42] swyx: And then now we have to talk to machines doing that and AIs interpreting what we mean and reading our minds effectively. I don't know how to get across that barrier of translating human intent to instructions. And yes, it can be more declarative, but I don't know if it'll ever Crossover from being [00:51:00] a programming language to something more than that.[00:51:02] Bret: I agree with you. And I actually do think if you look at like a legal contract, you know, the imprecision of the English language, it's like a flaw in the system. How many[00:51:12] swyx: holes there are.[00:51:13] Bret: And I do think that when you're making a mission critical software system, I don't think it should be English language prompts.[00:51:19] Bret: I think that is silly because you want the precision of a a programming language. My point was less about that and more about if the actual act of authoring it, like if you.[00:51:32] Formal Verification in Software[00:51:32] Bret: I'll think of some embedded systems do use formal verification. I know it's very common in like security protocols now so that you can, because the importance of correctness is so great.[00:51:41] Bret: My intellectual exercise is like, why not do that for all software? I mean, probably that's silly just literally to do what we literally do for. These low level security protocols, but the only reason we don't is because it's hard and tedious and hard and tedious are no longer factors. So, like, if I could, I mean, [00:52:00] just think of, like, the silliest app on your phone right now, the idea that that app should be, like, formally verified for its correctness feels laughable right now because, like, God, why would you spend the time on it?[00:52:10] Bret: But if it's zero costs, like, yeah, I guess so. I mean, it never crashed. That's probably good. You know, why not? I just want to, like, set our bars really high. Like. We should make, software has been amazing. Like there's a Mark Andreessen blog post, software is eating the world. And you know, our whole life is, is mediated digitally.[00:52:26] Bret: And that's just increasing with AI. And now we'll have our personal agents talking to the agents on the CRO platform and it's agents all the way down, you know, our core infrastructure is running on these digital systems. We now have like, and we've had a shortage of software developers for my entire life.[00:52:45] Bret: And as a consequence, you know if you look, remember like health care, got healthcare. gov that fiasco security vulnerabilities leading to state actors getting access to critical infrastructure. I'm like. We now have like created this like amazing system that can [00:53:00] like, we can fix this, you know, and I, I just want to, I'm both excited about the productivity gains in the economy, but I just think as software engineers, we should be bolder.[00:53:08] Bret: Like we should have aspirations to fix these systems so that like in general, as you said, as precise as we want to be in the specification of the system. We can make it work correctly now, and I'm being a little bit hand wavy, and I think we need some systems. I think that's where we should set the bar, especially when so much of our life depends on this critical digital infrastructure.[00:53:28] Bret: So I'm I'm just like super optimistic about it. But actually, let's go to w

Hello and welcome to Episode 97 of The Last Standee Podcast! In this episode, we TRAVEL! After the Standee Catch-up, Fen breaks ice by talking about a recently fulfilling pet project of ours from COVID times, aka Arydia: The Paths We Dare Tread, from the same author as Xia: Legends of a Drift System. Then, Audrey recounts her experience with Faraway (not to be mistaken with Far Away, an entirely different game we also reviewed), a card game with an innovative scoring mechanism. Finally, Alessio closes the episode with crazy car races and wanton destruction with Joyride: Survival of the Fastest - and closes-closes the episode with all the crazy stuff that happened around it. Until next episode, fasten your seatbelt and safe travels!

Did you know that adding a simple Code Interpreter took o3 from 9.2% to 32% on FrontierMath? The Latent Space crew is hosting a hack night Feb 11th in San Francisco focused on CodeGen use cases, co-hosted with E2B and Edge AGI; watch E2B's new workshop and RSVP here!We're happy to announce that today's guest Samuel Colvin will be teaching his very first Pydantic AI workshop at the newly announced AI Engineer NYC Workshops day on Feb 22! 25 tickets left.If you're a Python developer, it's very likely that you've heard of Pydantic. Every month, it's downloaded >300,000,000 times, making it one of the top 25 PyPi packages. OpenAI uses it in its SDK for structured outputs, it's at the core of FastAPI, and if you've followed our AI Engineer Summit conference, Jason Liu of Instructor has given two great talks about it: “Pydantic is all you need” and “Pydantic is STILL all you need”. Now, Samuel Colvin has raised $17M from Sequoia to turn Pydantic from an open source project to a full stack AI engineer platform with Logfire, their observability platform, and PydanticAI, their new agent framework.Logfire: bringing OTEL to AIOpenTelemetry recently merged Semantic Conventions for LLM workloads which provides standard definitions to track performance like gen_ai.server.time_per_output_token. In Sam's view at least 80% of new apps being built today have some sort of LLM usage in them, and just like web observability platform got replaced by cloud-first ones in the 2010s, Logfire wants to do the same for AI-first apps. If you're interested in the technical details, Logfire migrated away from Clickhouse to Datafusion for their backend. We spent some time on the importance of picking open source tools you understand and that you can actually contribute to upstream, rather than the more popular ones; listen in ~43:19 for that part.Agents are the killer app for graphsPydantic AI is their attempt at taking a lot of the learnings that LangChain and the other early LLM frameworks had, and putting Python best practices into it. At an API level, it's very similar to the other libraries: you can call LLMs, create agents, do function calling, do evals, etc.They define an “Agent” as a container with a system prompt, tools, structured result, and an LLM. Under the hood, each Agent is now a graph of function calls that can orchestrate multi-step LLM interactions. You can start simple, then move toward fully dynamic graph-based control flow if needed.“We were compelled enough by graphs once we got them right that our agent implementation [...] is now actually a graph under the hood.”Why Graphs?* More natural for complex or multi-step AI workflows.* Easy to visualize and debug with mermaid diagrams.* Potential for distributed runs, or “waiting days” between steps in certain flows.In parallel, you see folks like Emil Eifrem of Neo4j talk about GraphRAG as another place where graphs fit really well in the AI stack, so it might be time for more people to take them seriously.Full Video EpisodeLike and subscribe!Chapters* 00:00:00 Introductions* 00:00:24 Origins of Pydantic* 00:05:28 Pydantic's AI moment * 00:08:05 Why build a new agents framework?* 00:10:17 Overview of Pydantic AI* 00:12:33 Becoming a believer in graphs* 00:24:02 God Model vs Compound AI Systems* 00:28:13 Why not build an LLM gateway?* 00:31:39 Programmatic testing vs live evals* 00:35:51 Using OpenTelemetry for AI traces* 00:43:19 Why they don't use Clickhouse* 00:48:34 Competing in the observability space* 00:50:41 Licensing decisions for Pydantic and LogFire* 00:51:48 Building Pydantic.run* 00:55:24 Marimo and the future of Jupyter notebooks* 00:57:44 London's AI sceneShow Notes* Sam Colvin* Pydantic* Pydantic AI* Logfire* Pydantic.run* Zod* E2B* Arize* Langsmith* Marimo* Prefect* GLA (Google Generative Language API)* OpenTelemetry* Jason Liu* Sebastian Ramirez* Bogomil Balkansky* Hood Chatham* Jeremy Howard* Andrew LambTranscriptAlessio [00:00:03]: Hey, everyone. Welcome to the Latent Space podcast. This is Alessio, partner and CTO at Decibel Partners, and I'm joined by my co-host Swyx, founder of Smol AI.Swyx [00:00:12]: Good morning. And today we're very excited to have Sam Colvin join us from Pydantic AI. Welcome. Sam, I heard that Pydantic is all we need. Is that true?Samuel [00:00:24]: I would say you might need Pydantic AI and Logfire as well, but it gets you a long way, that's for sure.Swyx [00:00:29]: Pydantic almost basically needs no introduction. It's almost 300 million downloads in December. And obviously, in the previous podcasts and discussions we've had with Jason Liu, he's been a big fan and promoter of Pydantic and AI.Samuel [00:00:45]: Yeah, it's weird because obviously I didn't create Pydantic originally for uses in AI, it predates LLMs. But it's like we've been lucky that it's been picked up by that community and used so widely.Swyx [00:00:58]: Actually, maybe we'll hear it. Right from you, what is Pydantic and maybe a little bit of the origin story?Samuel [00:01:04]: The best name for it, which is not quite right, is a validation library. And we get some tension around that name because it doesn't just do validation, it will do coercion by default. We now have strict mode, so you can disable that coercion. But by default, if you say you want an integer field and you get in a string of 1, 2, 3, it will convert it to 123 and a bunch of other sensible conversions. And as you can imagine, the semantics around it. Exactly when you convert and when you don't, it's complicated, but because of that, it's more than just validation. Back in 2017, when I first started it, the different thing it was doing was using type hints to define your schema. That was controversial at the time. It was genuinely disapproved of by some people. I think the success of Pydantic and libraries like FastAPI that build on top of it means that today that's no longer controversial in Python. And indeed, lots of other people have copied that route, but yeah, it's a data validation library. It uses type hints for the for the most part and obviously does all the other stuff you want, like serialization on top of that. But yeah, that's the core.Alessio [00:02:06]: Do you have any fun stories on how JSON schemas ended up being kind of like the structure output standard for LLMs? And were you involved in any of these discussions? Because I know OpenAI was, you know, one of the early adopters. So did they reach out to you? Was there kind of like a structure output console in open source that people were talking about or was it just a random?Samuel [00:02:26]: No, very much not. So I originally. Didn't implement JSON schema inside Pydantic and then Sebastian, Sebastian Ramirez, FastAPI came along and like the first I ever heard of him was over a weekend. I got like 50 emails from him or 50 like emails as he was committing to Pydantic, adding JSON schema long pre version one. So the reason it was added was for OpenAPI, which is obviously closely akin to JSON schema. And then, yeah, I don't know why it was JSON that got picked up and used by OpenAI. It was obviously very convenient for us. That's because it meant that not only can you do the validation, but because Pydantic will generate you the JSON schema, it will it kind of can be one source of source of truth for structured outputs and tools.Swyx [00:03:09]: Before we dive in further on the on the AI side of things, something I'm mildly curious about, obviously, there's Zod in JavaScript land. Every now and then there is a new sort of in vogue validation library that that takes over for quite a few years and then maybe like some something else comes along. Is Pydantic? Is it done like the core Pydantic?Samuel [00:03:30]: I've just come off a call where we were redesigning some of the internal bits. There will be a v3 at some point, which will not break people's code half as much as v2 as in v2 was the was the massive rewrite into Rust, but also fixing all the stuff that was broken back from like version zero point something that we didn't fix in v1 because it was a side project. We have plans to move some of the basically store the data in Rust types after validation. Not completely. So we're still working to design the Pythonic version of it, in order for it to be able to convert into Python types. So then if you were doing like validation and then serialization, you would never have to go via a Python type we reckon that can give us somewhere between three and five times another three to five times speed up. That's probably the biggest thing. Also, like changing how easy it is to basically extend Pydantic and define how particular types, like for example, NumPy arrays are validated and serialized. But there's also stuff going on. And for example, Jitter, the JSON library in Rust that does the JSON parsing, has SIMD implementation at the moment only for AMD64. So we can add that. We need to go and add SIMD for other instruction sets. So there's a bunch more we can do on performance. I don't think we're going to go and revolutionize Pydantic, but it's going to continue to get faster, continue, hopefully, to allow people to do more advanced things. We might add a binary format like CBOR for serialization for when you'll just want to put the data into a database and probably load it again from Pydantic. So there are some things that will come along, but for the most part, it should just get faster and cleaner.Alessio [00:05:04]: From a focus perspective, I guess, as a founder too, how did you think about the AI interest rising? And then how do you kind of prioritize, okay, this is worth going into more, and we'll talk about Pydantic AI and all of that. What was maybe your early experience with LLAMP, and when did you figure out, okay, this is something we should take seriously and focus more resources on it?Samuel [00:05:28]: I'll answer that, but I'll answer what I think is a kind of parallel question, which is Pydantic's weird, because Pydantic existed, obviously, before I was starting a company. I was working on it in my spare time, and then beginning of 22, I started working on the rewrite in Rust. And I worked on it full-time for a year and a half, and then once we started the company, people came and joined. And it was a weird project, because that would never go away. You can't get signed off inside a startup. Like, we're going to go off and three engineers are going to work full-on for a year in Python and Rust, writing like 30,000 lines of Rust just to release open-source-free Python library. The result of that has been excellent for us as a company, right? As in, it's made us remain entirely relevant. And it's like, Pydantic is not just used in the SDKs of all of the AI libraries, but I can't say which one, but one of the big foundational model companies, when they upgraded from Pydantic v1 to v2, their number one internal model... The metric of performance is time to first token. That went down by 20%. So you think about all of the actual AI going on inside, and yet at least 20% of the CPU, or at least the latency inside requests was actually Pydantic, which shows like how widely it's used. So we've benefited from doing that work, although it didn't, it would have never have made financial sense in most companies. In answer to your question about like, how do we prioritize AI, I mean, the honest truth is we've spent a lot of the last year and a half building. Good general purpose observability inside LogFire and making Pydantic good for general purpose use cases. And the AI has kind of come to us. Like we just, not that we want to get away from it, but like the appetite, uh, both in Pydantic and in LogFire to go and build with AI is enormous because it kind of makes sense, right? Like if you're starting a new greenfield project in Python today, what's the chance that you're using GenAI 80%, let's say, globally, obviously it's like a hundred percent in California, but even worldwide, it's probably 80%. Yeah. And so everyone needs that stuff. And there's so much yet to be figured out so much like space to do things better in the ecosystem in a way that like to go and implement a database that's better than Postgres is a like Sisyphean task. Whereas building, uh, tools that are better for GenAI than some of the stuff that's about now is not very difficult. Putting the actual models themselves to one side.Alessio [00:07:40]: And then at the same time, then you released Pydantic AI recently, which is, uh, um, you know, agent framework and early on, I would say everybody like, you know, Langchain and like, uh, Pydantic kind of like a first class support, a lot of these frameworks, we're trying to use you to be better. What was the decision behind we should do our own framework? Were there any design decisions that you disagree with any workloads that you think people didn't support? Well,Samuel [00:08:05]: it wasn't so much like design and workflow, although I think there were some, some things we've done differently. Yeah. I think looking in general at the ecosystem of agent frameworks, the engineering quality is far below that of the rest of the Python ecosystem. There's a bunch of stuff that we have learned how to do over the last 20 years of building Python libraries and writing Python code that seems to be abandoned by people when they build agent frameworks. Now I can kind of respect that, particularly in the very first agent frameworks, like Langchain, where they were literally figuring out how to go and do this stuff. It's completely understandable that you would like basically skip some stuff.Samuel [00:08:42]: I'm shocked by the like quality of some of the agent frameworks that have come out recently from like well-respected names, which it just seems to be opportunism and I have little time for that, but like the early ones, like I think they were just figuring out how to do stuff and just as lots of people have learned from Pydantic, we were able to learn a bit from them. I think from like the gap we saw and the thing we were frustrated by was the production readiness. And that means things like type checking, even if type checking makes it hard. Like Pydantic AI, I will put my hand up now and say it has a lot of generics and you need to, it's probably easier to use it if you've written a bit of Rust and you really understand generics, but like, and that is, we're not claiming that that makes it the easiest thing to use in all cases, we think it makes it good for production applications in big systems where type checking is a no-brainer in Python. But there are also a bunch of stuff we've learned from maintaining Pydantic over the years that we've gone and done. So every single example in Pydantic AI's documentation is run on Python. As part of tests and every single print output within an example is checked during tests. So it will always be up to date. And then a bunch of things that, like I say, are standard best practice within the rest of the Python ecosystem, but I'm not followed surprisingly by some AI libraries like coverage, linting, type checking, et cetera, et cetera, where I think these are no-brainers, but like weirdly they're not followed by some of the other libraries.Alessio [00:10:04]: And can you just give an overview of the framework itself? I think there's kind of like the. LLM calling frameworks, there are the multi-agent frameworks, there's the workflow frameworks, like what does Pydantic AI do?Samuel [00:10:17]: I glaze over a bit when I hear all of the different sorts of frameworks, but I like, and I will tell you when I built Pydantic, when I built Logfire and when I built Pydantic AI, my methodology is not to go and like research and review all of the other things. I kind of work out what I want and I go and build it and then feedback comes and we adjust. So the fundamental building block of Pydantic AI is agents. The exact definition of agents and how you want to define them. is obviously ambiguous and our things are probably sort of agent-lit, not that we would want to go and rename them to agent-lit, but like the point is you probably build them together to build something and most people will call an agent. So an agent in our case has, you know, things like a prompt, like system prompt and some tools and a structured return type if you want it, that covers the vast majority of cases. There are situations where you want to go further and the most complex workflows where you want graphs and I resisted graphs for quite a while. I was sort of of the opinion you didn't need them and you could use standard like Python flow control to do all of that stuff. I had a few arguments with people, but I basically came around to, yeah, I can totally see why graphs are useful. But then we have the problem that by default, they're not type safe because if you have a like add edge method where you give the names of two different edges, there's no type checking, right? Even if you go and do some, I'm not, not all the graph libraries are AI specific. So there's a, there's a graph library called, but it allows, it does like a basic runtime type checking. Ironically using Pydantic to try and make up for the fact that like fundamentally that graphs are not typed type safe. Well, I like Pydantic, but it did, that's not a real solution to have to go and run the code to see if it's safe. There's a reason that starting type checking is so powerful. And so we kind of, from a lot of iteration eventually came up with a system of using normally data classes to define nodes where you return the next node you want to call and where we're able to go and introspect the return type of a node to basically build the graph. And so the graph is. Yeah. Inherently type safe. And once we got that right, I, I wasn't, I'm incredibly excited about graphs. I think there's like masses of use cases for them, both in gen AI and other development, but also software's all going to have interact with gen AI, right? It's going to be like web. There's no longer be like a web department in a company is that there's just like all the developers are building for web building with databases. The same is going to be true for gen AI.Alessio [00:12:33]: Yeah. I see on your docs, you call an agent, a container that contains a system prompt function. Tools, structure, result, dependency type model, and then model settings. Are the graphs in your mind, different agents? Are they different prompts for the same agent? What are like the structures in your mind?Samuel [00:12:52]: So we were compelled enough by graphs once we got them right, that we actually merged the PR this morning. That means our agent implementation without changing its API at all is now actually a graph under the hood as it is built using our graph library. So graphs are basically a lower level tool that allow you to build these complex workflows. Our agents are technically one of the many graphs you could go and build. And we just happened to build that one for you because it's a very common, commonplace one. But obviously there are cases where you need more complex workflows where the current agent assumptions don't work. And that's where you can then go and use graphs to build more complex things.Swyx [00:13:29]: You said you were cynical about graphs. What changed your mind specifically?Samuel [00:13:33]: I guess people kept giving me examples of things that they wanted to use graphs for. And my like, yeah, but you could do that in standard flow control in Python became a like less and less compelling argument to me because I've maintained those systems that end up with like spaghetti code. And I could see the appeal of this like structured way of defining the workflow of my code. And it's really neat that like just from your code, just from your type hints, you can get out a mermaid diagram that defines exactly what can go and happen.Swyx [00:14:00]: Right. Yeah. You do have very neat implementation of sort of inferring the graph from type hints, I guess. Yeah. Is what I would call it. Yeah. I think the question always is I have gone back and forth. I used to work at Temporal where we would actually spend a lot of time complaining about graph based workflow solutions like AWS step functions. And we would actually say that we were better because you could use normal control flow that you already knew and worked with. Yours, I guess, is like a little bit of a nice compromise. Like it looks like normal Pythonic code. But you just have to keep in mind what the type hints actually mean. And that's what we do with the quote unquote magic that the graph construction does.Samuel [00:14:42]: Yeah, exactly. And if you look at the internal logic of actually running a graph, it's incredibly simple. It's basically call a node, get a node back, call that node, get a node back, call that node. If you get an end, you're done. We will add in soon support for, well, basically storage so that you can store the state between each node that's run. And then the idea is you can then distribute the graph and run it across computers. And also, I mean, the other weird, the other bit that's really valuable is across time. Because it's all very well if you look at like lots of the graph examples that like Claude will give you. If it gives you an example, it gives you this lovely enormous mermaid chart of like the workflow, for example, managing returns if you're an e-commerce company. But what you realize is some of those lines are literally one function calls another function. And some of those lines are wait six days for the customer to print their like piece of paper and put it in the post. And if you're writing like your demo. Project or your like proof of concept, that's fine because you can just say, and now we call this function. But when you're building when you're in real in real life, that doesn't work. And now how do we manage that concept to basically be able to start somewhere else in the in our code? Well, this graph implementation makes it incredibly easy because you just pass the node that is the start point for carrying on the graph and it continues to run. So it's things like that where I was like, yeah, I can just imagine how things I've done in the past would be fundamentally easier to understand if we had done them with graphs.Swyx [00:16:07]: You say imagine, but like right now, this pedantic AI actually resume, you know, six days later, like you said, or is this just like a theoretical thing we can go someday?Samuel [00:16:16]: I think it's basically Q&A. So there's an AI that's asking the user a question and effectively you then call the CLI again to continue the conversation. And it basically instantiates the node and calls the graph with that node again. Now, we don't have the logic yet for effectively storing state in the database between individual nodes that we're going to add soon. But like the rest of it is basically there.Swyx [00:16:37]: It does make me think that not only are you competing with Langchain now and obviously Instructor, and now you're going into sort of the more like orchestrated things like Airflow, Prefect, Daxter, those guys.Samuel [00:16:52]: Yeah, I mean, we're good friends with the Prefect guys and Temporal have the same investors as us. And I'm sure that my investor Bogomol would not be too happy if I was like, oh, yeah, by the way, as well as trying to take on Datadog. We're also going off and trying to take on Temporal and everyone else doing that. Obviously, we're not doing all of the infrastructure of deploying that right yet, at least. We're, you know, we're just building a Python library. And like what's crazy about our graph implementation is, sure, there's a bit of magic in like introspecting the return type, you know, extracting things from unions, stuff like that. But like the actual calls, as I say, is literally call a function and get back a thing and call that. It's like incredibly simple and therefore easy to maintain. The question is, how useful is it? Well, I don't know yet. I think we have to go and find out. We have a whole. We've had a slew of people joining our Slack over the last few days and saying, tell me how good Pydantic AI is. How good is Pydantic AI versus Langchain? And I refuse to answer. That's your job to go and find that out. Not mine. We built a thing. I'm compelled by it, but I'm obviously biased. The ecosystem will work out what the useful tools are.Swyx [00:17:52]: Bogomol was my board member when I was at Temporal. And I think I think just generally also having been a workflow engine investor and participant in this space, it's a big space. Like everyone needs different functions. I think the one thing that I would say like yours, you know, as a library, you don't have that much control of it over the infrastructure. I do like the idea that each new agents or whatever or unit of work, whatever you call that should spin up in this sort of isolated boundaries. Whereas yours, I think around everything runs in the same process. But you ideally want to sort of spin out its own little container of things.Samuel [00:18:30]: I agree with you a hundred percent. And we will. It would work now. Right. As in theory, you're just like as long as you can serialize the calls to the next node, you just have to all of the different containers basically have to have the same the same code. I mean, I'm super excited about Cloudflare workers running Python and being able to install dependencies. And if Cloudflare could only give me my invitation to the private beta of that, we would be exploring that right now because I'm super excited about that as a like compute level for some of this stuff where exactly what you're saying, basically. You can run everything as an individual. Like worker function and distribute it. And it's resilient to failure, et cetera, et cetera.Swyx [00:19:08]: And it spins up like a thousand instances simultaneously. You know, you want it to be sort of truly serverless at once. Actually, I know we have some Cloudflare friends who are listening, so hopefully they'll get in front of the line. Especially.Samuel [00:19:19]: I was in Cloudflare's office last week shouting at them about other things that frustrate me. I have a love-hate relationship with Cloudflare. Their tech is awesome. But because I use it the whole time, I then get frustrated. So, yeah, I'm sure I will. I will. I will get there soon.Swyx [00:19:32]: There's a side tangent on Cloudflare. Is Python supported at full? I actually wasn't fully aware of what the status of that thing is.Samuel [00:19:39]: Yeah. So Pyodide, which is Python running inside the browser in scripting, is supported now by Cloudflare. They basically, they're having some struggles working out how to manage, ironically, dependencies that have binaries, in particular, Pydantic. Because these workers where you can have thousands of them on a given metal machine, you don't want to have a difference. You basically want to be able to have a share. Shared memory for all the different Pydantic installations, effectively. That's the thing they work out. They're working out. But Hood, who's my friend, who is the primary maintainer of Pyodide, works for Cloudflare. And that's basically what he's doing, is working out how to get Python running on Cloudflare's network.Swyx [00:20:19]: I mean, the nice thing is that your binary is really written in Rust, right? Yeah. Which also compiles the WebAssembly. Yeah. So maybe there's a way that you'd build... You have just a different build of Pydantic and that ships with whatever your distro for Cloudflare workers is.Samuel [00:20:36]: Yes, that's exactly what... So Pyodide has builds for Pydantic Core and for things like NumPy and basically all of the popular binary libraries. Yeah. It's just basic. And you're doing exactly that, right? You're using Rust to compile the WebAssembly and then you're calling that shared library from Python. And it's unbelievably complicated, but it works. Okay.Swyx [00:20:57]: Staying on graphs a little bit more, and then I wanted to go to some of the other features that you have in Pydantic AI. I see in your docs, there are sort of four levels of agents. There's single agents, there's agent delegation, programmatic agent handoff. That seems to be what OpenAI swarms would be like. And then the last one, graph-based control flow. Would you say that those are sort of the mental hierarchy of how these things go?Samuel [00:21:21]: Yeah, roughly. Okay.Swyx [00:21:22]: You had some expression around OpenAI swarms. Well.Samuel [00:21:25]: And indeed, OpenAI have got in touch with me and basically, maybe I'm not supposed to say this, but basically said that Pydantic AI looks like what swarms would become if it was production ready. So, yeah. I mean, like, yeah, which makes sense. Awesome. Yeah. I mean, in fact, it was specifically saying, how can we give people the same feeling that they were getting from swarms that led us to go and implement graphs? Because my, like, just call the next agent with Python code was not a satisfactory answer to people. So it was like, okay, we've got to go and have a better answer for that. It's not like, let us to get to graphs. Yeah.Swyx [00:21:56]: I mean, it's a minimal viable graph in some sense. What are the shapes of graphs that people should know? So the way that I would phrase this is I think Anthropic did a very good public service and also kind of surprisingly influential blog post, I would say, when they wrote Building Effective Agents. We actually have the authors coming to speak at my conference in New York, which I think you're giving a workshop at. Yeah.Samuel [00:22:24]: I'm trying to work it out. But yes, I think so.Swyx [00:22:26]: Tell me if you're not. yeah, I mean, like, that was the first, I think, authoritative view of, like, what kinds of graphs exist in agents and let's give each of them a name so that everyone is on the same page. So I'm just kind of curious if you have community names or top five patterns of graphs.Samuel [00:22:44]: I don't have top five patterns of graphs. I would love to see what people are building with them. But like, it's been it's only been a couple of weeks. And of course, there's a point is that. Because they're relatively unopinionated about what you can go and do with them. They don't suit them. Like, you can go and do lots of lots of things with them, but they don't have the structure to go and have like specific names as much as perhaps like some other systems do. I think what our agents are, which have a name and I can't remember what it is, but this basically system of like, decide what tool to call, go back to the center, decide what tool to call, go back to the center and then exit. One form of graph, which, as I say, like our agents are effectively one implementation of a graph, which is why under the hood they are now using graphs. And it'll be interesting to see over the next few years whether we end up with these like predefined graph names or graph structures or whether it's just like, yep, I built a graph or whether graphs just turn out not to match people's mental image of what they want and die away. We'll see.Swyx [00:23:38]: I think there is always appeal. Every developer eventually gets graph religion and goes, oh, yeah, everything's a graph. And then they probably over rotate and go go too far into graphs. And then they have to learn a whole bunch of DSLs. And then they're like, actually, I didn't need that. I need this. And they scale back a little bit.Samuel [00:23:55]: I'm at the beginning of that process. I'm currently a graph maximalist, although I haven't actually put any into production yet. But yeah.Swyx [00:24:02]: This has a lot of philosophical connections with other work coming out of UC Berkeley on compounding AI systems. I don't know if you know of or care. This is the Gartner world of things where they need some kind of industry terminology to sell it to enterprises. I don't know if you know about any of that.Samuel [00:24:24]: I haven't. I probably should. I should probably do it because I should probably get better at selling to enterprises. But no, no, I don't. Not right now.Swyx [00:24:29]: This is really the argument is that instead of putting everything in one model, you have more control and more maybe observability to if you break everything out into composing little models and changing them together. And obviously, then you need an orchestration framework to do that. Yeah.Samuel [00:24:47]: And it makes complete sense. And one of the things we've seen with agents is they work well when they work well. But when they. Even if you have the observability through log five that you can see what was going on, if you don't have a nice hook point to say, hang on, this is all gone wrong. You have a relatively blunt instrument of basically erroring when you exceed some kind of limit. But like what you need to be able to do is effectively iterate through these runs so that you can have your own control flow where you're like, OK, we've gone too far. And that's where one of the neat things about our graph implementation is you can basically call next in a loop rather than just running the full graph. And therefore, you have this opportunity to to break out of it. But yeah, basically, it's the same point, which is like if you have two bigger unit of work to some extent, whether or not it involves gen AI. But obviously, it's particularly problematic in gen AI. You only find out afterwards when you've spent quite a lot of time and or money when it's gone off and done done the wrong thing.Swyx [00:25:39]: Oh, drop on this. We're not going to resolve this here, but I'll drop this and then we can move on to the next thing. This is the common way that we we developers talk about this. And then the machine learning researchers look at us. And laugh and say, that's cute. And then they just train a bigger model and they wipe us out in the next training run. So I think there's a certain amount of we are fighting the bitter lesson here. We're fighting AGI. And, you know, when AGI arrives, this will all go away. Obviously, on Latent Space, we don't really discuss that because I think AGI is kind of this hand wavy concept that isn't super relevant. But I think we have to respect that. For example, you could do a chain of thoughts with graphs and you could manually orchestrate a nice little graph that does like. Reflect, think about if you need more, more inference time, compute, you know, that's the hot term now. And then think again and, you know, scale that up. Or you could train Strawberry and DeepSeq R1. Right.Samuel [00:26:32]: I saw someone saying recently, oh, they were really optimistic about agents because models are getting faster exponentially. And I like took a certain amount of self-control not to describe that it wasn't exponential. But my main point was. If models are getting faster as quickly as you say they are, then we don't need agents and we don't really need any of these abstraction layers. We can just give our model and, you know, access to the Internet, cross our fingers and hope for the best. Agents, agent frameworks, graphs, all of this stuff is basically making up for the fact that right now the models are not that clever. In the same way that if you're running a customer service business and you have loads of people sitting answering telephones, the less well trained they are, the less that you trust them, the more that you need to give them a script to go through. Whereas, you know, so if you're running a bank and you have lots of customer service people who you don't trust that much, then you tell them exactly what to say. If you're doing high net worth banking, you just employ people who you think are going to be charming to other rich people and set them off to go and have coffee with people. Right. And the same is true of models. The more intelligent they are, the less we need to tell them, like structure what they go and do and constrain the routes in which they take.Swyx [00:27:42]: Yeah. Yeah. Agree with that. So I'm happy to move on. So the other parts of Pydantic AI that are worth commenting on, and this is like my last rant, I promise. So obviously, every framework needs to do its sort of model adapter layer, which is, oh, you can easily swap from OpenAI to Cloud to Grok. You also have, which I didn't know about, Google GLA, which I didn't really know about until I saw this in your docs, which is generative language API. I assume that's AI Studio? Yes.Samuel [00:28:13]: Google don't have good names for it. So Vertex is very clear. That seems to be the API that like some of the things use, although it returns 503 about 20% of the time. So... Vertex? No. Vertex, fine. But the... Oh, oh. GLA. Yeah. Yeah.Swyx [00:28:28]: I agree with that.Samuel [00:28:29]: So we have, again, another example of like, well, I think we go the extra mile in terms of engineering is we run on every commit, at least commit to main, we run tests against the live models. Not lots of tests, but like a handful of them. Oh, okay. And we had a point last week where, yeah, GLA is a little bit better. GLA1 was failing every single run. One of their tests would fail. And we, I think we might even have commented out that one at the moment. So like all of the models fail more often than you might expect, but like that one seems to be particularly likely to fail. But Vertex is the same API, but much more reliable.Swyx [00:29:01]: My rant here is that, you know, versions of this appear in Langchain and every single framework has to have its own little thing, a version of that. I would put to you, and then, you know, this is, this can be agree to disagree. This is not needed in Pydantic AI. I would much rather you adopt a layer like Lite LLM or what's the other one in JavaScript port key. And that's their job. They focus on that one thing and they, they normalize APIs for you. All new models are automatically added and you don't have to duplicate this inside of your framework. So for example, if I wanted to use deep seek, I'm out of luck because Pydantic AI doesn't have deep seek yet.Samuel [00:29:38]: Yeah, it does.Swyx [00:29:39]: Oh, it does. Okay. I'm sorry. But you know what I mean? Should this live in your code or should it live in a layer that's kind of your API gateway that's a defined piece of infrastructure that people have?Samuel [00:29:49]: And I think if a company who are well known, who are respected by everyone had come along and done this at the right time, maybe we should have done it a year and a half ago and said, we're going to be the universal AI layer. That would have been a credible thing to do. I've heard varying reports of Lite LLM is the truth. And it didn't seem to have exactly the type safety that we needed. Also, as I understand it, and again, I haven't looked into it in great detail. Part of their business model is proxying the request through their, through their own system to do the generalization. That would be an enormous put off to an awful lot of people. Honestly, the truth is I don't think it is that much work unifying the model. I get where you're coming from. I kind of see your point. I think the truth is that everyone is centralizing around open AIs. Open AI's API is the one to do. So DeepSeq support that. Grok with OK support that. Ollama also does it. I mean, if there is that library right now, it's more or less the open AI SDK. And it's very high quality. It's well type checked. It uses Pydantic. So I'm biased. But I mean, I think it's pretty well respected anyway.Swyx [00:30:57]: There's different ways to do this. Because also, it's not just about normalizing the APIs. You have to do secret management and all that stuff.Samuel [00:31:05]: Yeah. And there's also. There's Vertex and Bedrock, which to one extent or another, effectively, they host multiple models, but they don't unify the API. But they do unify the auth, as I understand it. Although we're halfway through doing Bedrock. So I don't know about it that well. But they're kind of weird hybrids because they support multiple models. But like I say, the auth is centralized.Swyx [00:31:28]: Yeah, I'm surprised they don't unify the API. That seems like something that I would do. You know, we can discuss all this all day. There's a lot of APIs. I agree.Samuel [00:31:36]: It would be nice if there was a universal one that we didn't have to go and build.Alessio [00:31:39]: And I guess the other side of, you know, routing model and picking models like evals. How do you actually figure out which one you should be using? I know you have one. First of all, you have very good support for mocking in unit tests, which is something that a lot of other frameworks don't do. So, you know, my favorite Ruby library is VCR because it just, you know, it just lets me store the HTTP requests and replay them. That part I'll kind of skip. I think you are busy like this test model. We're like just through Python. You try and figure out what the model might respond without actually calling the model. And then you have the function model where people can kind of customize outputs. Any other fun stories maybe from there? Or is it just what you see is what you get, so to speak?Samuel [00:32:18]: On those two, I think what you see is what you get. On the evals, I think watch this space. I think it's something that like, again, I was somewhat cynical about for some time. Still have my cynicism about some of the well, it's unfortunate that so many different things are called evals. It would be nice if we could agree. What they are and what they're not. But look, I think it's a really important space. I think it's something that we're going to be working on soon, both in Pydantic AI and in LogFire to try and support better because it's like it's an unsolved problem.Alessio [00:32:45]: Yeah, you do say in your doc that anyone who claims to know for sure exactly how your eval should be defined can safely be ignored.Samuel [00:32:52]: We'll delete that sentence when we tell people how to do their evals.Alessio [00:32:56]: Exactly. I was like, we need we need a snapshot of this today. And so let's talk about eval. So there's kind of like the vibe. Yeah. So you have evals, which is what you do when you're building. Right. Because you cannot really like test it that many times to get statistical significance. And then there's the production eval. So you also have LogFire, which is kind of like your observability product, which I tried before. It's very nice. What are some of the learnings you've had from building an observability tool for LEMPs? And yeah, as people think about evals, even like what are the right things to measure? What are like the right number of samples that you need to actually start making decisions?Samuel [00:33:33]: I'm not the best person to answer that is the truth. So I'm not going to come in here and tell you that I think I know the answer on the exact number. I mean, we can do some back of the envelope statistics calculations to work out that like having 30 probably gets you most of the statistical value of having 200 for, you know, by definition, 15% of the work. But the exact like how many examples do you need? For example, that's a much harder question to answer because it's, you know, it's deep within the how models operate in terms of LogFire. One of the reasons we built LogFire the way we have and we allow you to write SQL directly against your data and we're trying to build the like powerful fundamentals of observability is precisely because we know we don't know the answers. And so allowing people to go and innovate on how they're going to consume that stuff and how they're going to process it is we think that's valuable. Because even if we come along and offer you an evals framework on top of LogFire, it won't be right in all regards. And we want people to be able to go and innovate and being able to write their own SQL connected to the API. And effectively query the data like it's a database with SQL allows people to innovate on that stuff. And that's what allows us to do it as well. I mean, we do a bunch of like testing what's possible by basically writing SQL directly against LogFire as any user could. I think the other the other really interesting bit that's going on in observability is OpenTelemetry is centralizing around semantic attributes for GenAI. So it's a relatively new project. A lot of it's still being added at the moment. But basically the idea that like. They unify how both SDKs and or agent frameworks send observability data to to any OpenTelemetry endpoint. And so, again, we can go and having that unification allows us to go and like basically compare different libraries, compare different models much better. That stuff's in a very like early stage of development. One of the things we're going to be working on pretty soon is basically, I suspect, GenAI will be the first agent framework that implements those semantic attributes properly. Because, again, we control and we can say this is important for observability, whereas most of the other agent frameworks are not maintained by people who are trying to do observability. With the exception of Langchain, where they have the observability platform, but they chose not to go down the OpenTelemetry route. So they're like plowing their own furrow. And, you know, they're a lot they're even further away from standardization.Alessio [00:35:51]: Can you maybe just give a quick overview of how OTEL ties into the AI workflows? There's kind of like the question of is, you know, a trace. And a span like a LLM call. Is it the agent? It's kind of like the broader thing you're tracking. How should people think about it?Samuel [00:36:06]: Yeah, so they have a PR that I think may have now been merged from someone at IBM talking about remote agents and trying to support this concept of remote agents within GenAI. I'm not particularly compelled by that because I don't think that like that's actually by any means the common use case. But like, I suppose it's fine for it to be there. The majority of the stuff in OTEL is basically defining how you would instrument. A given call to an LLM. So basically the actual LLM call, what data you would send to your telemetry provider, how you would structure that. Apart from this slightly odd stuff on remote agents, most of the like agent level consideration is not yet implemented in is not yet decided effectively. And so there's a bit of ambiguity. Obviously, what's good about OTEL is you can in the end send whatever attributes you like. But yeah, there's quite a lot of churn in that space and exactly how we store the data. I think that one of the most interesting things, though, is that if you think about observability. Traditionally, it was sure everyone would say our observability data is very important. We must keep it safe. But actually, companies work very hard to basically not have anything that sensitive in their observability data. So if you're a doctor in a hospital and you search for a drug for an STI, the sequel might be sent to the observability provider. But none of the parameters would. It wouldn't have the patient number or their name or the drug. With GenAI, that distinction doesn't exist because it's all just messed up in the text. If you have that same patient asking an LLM how to. What drug they should take or how to stop smoking. You can't extract the PII and not send it to the observability platform. So the sensitivity of the data that's going to end up in observability platforms is going to be like basically different order of magnitude to what's in what you would normally send to Datadog. Of course, you can make a mistake and send someone's password or their card number to Datadog. But that would be seen as a as a like mistake. Whereas in GenAI, a lot of data is going to be sent. And I think that's why companies like Langsmith and are trying hard to offer observability. On prem, because there's a bunch of companies who are happy for Datadog to be cloud hosted, but want self-hosted self-hosting for this observability stuff with GenAI.Alessio [00:38:09]: And are you doing any of that today? Because I know in each of the spans you have like the number of tokens, you have the context, you're just storing everything. And then you're going to offer kind of like a self-hosting for the platform, basically. Yeah. Yeah.Samuel [00:38:23]: So we have scrubbing roughly equivalent to what the other observability platforms have. So if we, you know, if we see password as the key, we won't send the value. But like, like I said, that doesn't really work in GenAI. So we're accepting we're going to have to store a lot of data and then we'll offer self-hosting for those people who can afford it and who need it.Alessio [00:38:42]: And then this is, I think, the first time that most of the workloads performance is depending on a third party. You know, like if you're looking at Datadog data, usually it's your app that is driving the latency and like the memory usage and all of that. Here you're going to have spans that maybe take a long time to perform because the GLA API is not working or because OpenAI is kind of like overwhelmed. Do you do anything there since like the provider is almost like the same across customers? You know, like, are you trying to surface these things for people and say, hey, this was like a very slow span, but actually all customers using OpenAI right now are seeing the same thing. So maybe don't worry about it or.Samuel [00:39:20]: Not yet. We do a few things that people don't generally do in OTA. So we send. We send information at the beginning. At the beginning of a trace as well as sorry, at the beginning of a span, as well as when it finishes. By default, OTA only sends you data when the span finishes. So if you think about a request which might take like 20 seconds, even if some of the intermediate spans finished earlier, you can't basically place them on the page until you get the top level span. And so if you're using standard OTA, you can't show anything until those requests are finished. When those requests are taking a few hundred milliseconds, it doesn't really matter. But when you're doing Gen AI calls or when you're like running a batch job that might take 30 minutes. That like latency of not being able to see the span is like crippling to understanding your application. And so we've we do a bunch of slightly complex stuff to basically send data about a span as it starts, which is closely related. Yeah.Alessio [00:40:09]: Any thoughts on all the other people trying to build on top of OpenTelemetry in different languages, too? There's like the OpenLEmetry project, which doesn't really roll off the tongue. But how do you see the future of these kind of tools? Is everybody going to have to build? Why does everybody want to build? They want to build their own open source observability thing to then sell?Samuel [00:40:29]: I mean, we are not going off and trying to instrument the likes of the OpenAI SDK with the new semantic attributes, because at some point that's going to happen and it's going to live inside OTEL and we might help with it. But we're a tiny team. We don't have time to go and do all of that work. So OpenLEmetry, like interesting project. But I suspect eventually most of those semantic like that instrumentation of the big of the SDKs will live, like I say, inside the main OpenTelemetry report. I suppose. What happens to the agent frameworks? What data you basically need at the framework level to get the context is kind of unclear. I don't think we know the answer yet. But I mean, I was on the, I guess this is kind of semi-public, because I was on the call with the OpenTelemetry call last week talking about GenAI. And there was someone from Arize talking about the challenges they have trying to get OpenTelemetry data out of Langchain, where it's not like natively implemented. And obviously they're having quite a tough time. And I was realizing, hadn't really realized this before, but how lucky we are to primarily be talking about our own agent framework, where we have the control rather than trying to go and instrument other people's.Swyx [00:41:36]: Sorry, I actually didn't know about this semantic conventions thing. It looks like, yeah, it's merged into main OTel. What should people know about this? I had never heard of it before.Samuel [00:41:45]: Yeah, I think it looks like a great start. I think there's some unknowns around how you send the messages that go back and forth, which is kind of the most important part. It's the most important thing of all. And that is moved out of attributes and into OTel events. OTel events in turn are moving from being on a span to being their own top-level API where you send data. So there's a bunch of churn still going on. I'm impressed by how fast the OTel community is moving on this project. I guess they, like everyone else, get that this is important, and it's something that people are crying out to get instrumentation off. So I'm kind of pleasantly surprised at how fast they're moving, but it makes sense.Swyx [00:42:25]: I'm just kind of browsing through the specification. I can already see that this basically bakes in whatever the previous paradigm was. So now they have genai.usage.prompt tokens and genai.usage.completion tokens. And obviously now we have reasoning tokens as well. And then only one form of sampling, which is top-p. You're basically baking in or sort of reifying things that you think are important today, but it's not a super foolproof way of doing this for the future. Yeah.Samuel [00:42:54]: I mean, that's what's neat about OTel is you can always go and send another attribute and that's fine. It's just there are a bunch that are agreed on. But I would say, you know, to come back to your previous point about whether or not we should be relying on one centralized abstraction layer, this stuff is moving so fast that if you start relying on someone else's standard, you risk basically falling behind because you're relying on someone else to keep things up to date.Swyx [00:43:14]: Or you fall behind because you've got other things going on.Samuel [00:43:17]: Yeah, yeah. That's fair. That's fair.Swyx [00:43:19]: Any other observations just about building LogFire, actually? Let's just talk about this. So you announced LogFire. I was kind of only familiar with LogFire because of your Series A announcement. I actually thought you were making a separate company. I remember some amount of confusion with you when that came out. So to be clear, it's Pydantic LogFire and the company is one company that has kind of two products, an open source thing and an observability thing, correct? Yeah. I was just kind of curious, like any learnings building LogFire? So classic question is, do you use ClickHouse? Is this like the standard persistence layer? Any learnings doing that?Samuel [00:43:54]: We don't use ClickHouse. We started building our database with ClickHouse, moved off ClickHouse onto Timescale, which is a Postgres extension to do analytical databases. Wow. And then moved off Timescale onto DataFusion. And we're basically now building, it's DataFusion, but it's kind of our own database. Bogomil is not entirely happy that we went through three databases before we chose one. I'll say that. But like, we've got to the right one in the end. I think we could have realized that Timescale wasn't right. I think ClickHouse. They both taught us a lot and we're in a great place now. But like, yeah, it's been a real journey on the database in particular.Swyx [00:44:28]: Okay. So, you know, as a database nerd, I have to like double click on this, right? So ClickHouse is supposed to be the ideal backend for anything like this. And then moving from ClickHouse to Timescale is another counterintuitive move that I didn't expect because, you know, Timescale is like an extension on top of Postgres. Not super meant for like high volume logging. But like, yeah, tell us those decisions.Samuel [00:44:50]: So at the time, ClickHouse did not have good support for JSON. I was speaking to someone yesterday and said ClickHouse doesn't have good support for JSON and got roundly stepped on because apparently it does now. So they've obviously gone and built their proper JSON support. But like back when we were trying to use it, I guess a year ago or a bit more than a year ago, everything happened to be a map and maps are a pain to try and do like looking up JSON type data. And obviously all these attributes, everything you're talking about there in terms of the GenAI stuff. You can choose to make them top level columns if you want. But the simplest thing is just to put them all into a big JSON pile. And that was a problem with ClickHouse. Also, ClickHouse had some really ugly edge cases like by default, or at least until I complained about it a lot, ClickHouse thought that two nanoseconds was longer than one second because they compared intervals just by the number, not the unit. And I complained about that a lot. And then they caused it to raise an error and just say you have to have the same unit. Then I complained a bit more. And I think as I understand it now, they have some. They convert between units. But like stuff like that, when all you're looking at is when a lot of what you're doing is comparing the duration of spans was really painful. Also things like you can't subtract two date times to get an interval. You have to use the date sub function. But like the fundamental thing is because we want our end users to write SQL, the like quality of the SQL, how easy it is to write, matters way more to us than if you're building like a platform on top where your developers are going to write the SQL. And once it's written and it's working, you don't mind too much. So I think that's like one of the fundamental differences. The other problem that I have with the ClickHouse and Impact Timescale is that like the ultimate architecture, the like snowflake architecture of binary data in object store queried with some kind of cache from nearby. They both have it, but it's closed sourced and you only get it if you go and use their hosted versions. And so even if we had got through all the problems with Timescale or ClickHouse, we would end up like, you know, they would want to be taking their 80% margin. And then we would be wanting to take that would basically leave us less space for margin. Whereas data fusion. Properly open source, all of that same tooling is open source. And for us as a team of people with a lot of Rust expertise, data fusion, which is implemented in Rust, we can literally dive into it and go and change it. So, for example, I found that there were some slowdowns in data fusion's string comparison kernel for doing like string contains. And it's just Rust code. And I could go and rewrite the string comparison kernel to be faster. Or, for example, data fusion, when we started using it, didn't have JSON support. Obviously, as I've said, it's something we can do. It's something we needed. I was able to go and implement that in a weekend using our JSON parser that we built for Pydantic Core. So it's the fact that like data fusion is like for us the perfect mixture of a toolbox to build a database with, not a database. And we can go and implement stuff on top of it in a way that like if you were trying to do that in Postgres or in ClickHouse. I mean, ClickHouse would be easier because it's C++, relatively modern C++. But like as a team of people who are not C++ experts, that's much scarier than data fusion for us.Swyx [00:47:47]: Yeah, that's a beautiful rant.Alessio [00:47:49]: That's funny. Most people don't think they have agency on these projects. They're kind of like, oh, I should use this or I should use that. They're not really like, what should I pick so that I contribute the most back to it? You know, so but I think you obviously have an open source first mindset. So that makes a lot of sense.Samuel [00:48:05]: I think if we were probably better as a startup, a better startup and faster moving and just like headlong determined to get in front of customers as fast as possible, we should have just started with ClickHouse. I hope that long term we're in a better place for having worked with data fusion. We like we're quite engaged now with the data fusion community. Andrew Lam, who maintains data fusion, is an advisor to us. We're in a really good place now. But yeah, it's definitely slowed us down relative to just like building on ClickHouse and moving as fast as we can.Swyx [00:48:34]: OK, we're about to zoom out and do Pydantic run and all the other stuff. But, you know, my last question on LogFire is really, you know, at some point you run out sort of community goodwill just because like, oh, I use Pydantic. I love Pydantic. I'm going to use LogFire. OK, then you start entering the territory of the Datadogs, the Sentrys and the honeycombs. Yeah. So where are you going to really spike here? What differentiator here?Samuel [00:48:59]: I wasn't writing code in 2001, but I'm assuming that there were people talking about like web observability and then web observability stopped being a thing, not because the web stopped being a thing, but because all observability had to do web. If you were talking to people in 2010 or 2012, they would have talked about cloud observability. Now that's not a term because all observability is cloud first. The same is going to happen to gen AI. And so whether or not you're trying to compete with Datadog or with Arise and Langsmith, you've got to do first class. You've got to do general purpose observability with first class support for AI. And as far as I know, we're the only people really trying to do that. I mean, I think Datadog is starting in that direction. And to be honest, I think Datadog is a much like scarier company to compete with than the AI specific observability platforms. Because in my opinion, and I've also heard this from lots of customers, AI specific observability where you don't see everything else going on in your app is not actually that useful. Our hope is that we can build the first general purpose observability platform with first class support for AI. And that we have this open source heritage of putting developer experience first that other companies haven't done. For all I'm a fan of Datadog and what they've done. If you search Datadog logging Python. And you just try as a like a non-observability expert to get something up and running with Datadog and Python. It's not trivial, right? That's something Sentry have done amazingly well. But like there's enormous space in most of observability to do DX better.Alessio [00:50:27]: Since you mentioned Sentry, I'm curious how you thought about licensing and all of that. Obviously, your MIT license, you don't have any rolling license like Sentry has where you can only use an open source, like the one year old version of it. Was that a hard decision?Samuel [00:50:41]: So to be clear, LogFire is co-sourced. So Pydantic and Pydantic AI are MIT licensed and like properly open source. And then LogFire for now is completely closed source. And in fact, the struggles that Sentry have had with licensing and the like weird pushback the community gives when they take something that's closed source and make it source available just meant that we just avoided that whole subject matter. I think the other way to look at it is like in terms of either headcount or revenue or dollars in the bank. The amount of open source we do as a company is we've got to be open source. We're up there with the most prolific open source companies, like I say, per head. And so we didn't feel like we were morally obligated to make LogFire open source. We have Pydantic. Pydantic is a foundational library in Python. That and now Pydantic AI are our contribution to open source. And then LogFire is like openly for profit, right? As in we're not claiming otherwise. We're not sort of trying to walk a line if it's open source. But really, we want to make it hard to deploy. So you probably want to pay us. We're trying to be straight. That it's to pay for. We could change that at some point in the future, but it's not an immediate plan.Alessio [00:51:48]: All right. So the first one I saw this new I don't know if it's like a product you're building the Pydantic that run, which is a Python browser sandbox. What was the inspiration behind that? We talk a lot about code interpreter for lamps. I'm an investor in a company called E2B, which is a code sandbox as a service for remote execution. Yeah. What's the Pydantic that run story?Samuel [00:52:09]: So Pydantic that run is again completely open source. I have no interest in making it into a product. We just needed a sandbox to be able to demo LogFire in particular, but also Pydantic AI. So it doesn't have it yet, but I'm going to add basically a proxy to OpenAI and the other models so that you can run Pydantic AI in the browser. See how it works. Tweak the prompt, et cetera, et cetera. And we'll have some kind of limit per day of what you can spend on it or like what the spend is. The other thing we wanted to b

One last Gold sponsor slot is available for the AI Engineer Summit in NYC. Our last round of invites is going out soon - apply here - If you are building AI agents or AI eng teams, this will be the single highest-signal conference of the year for you!While the world melts down over DeepSeek, few are talking about the OTHER notable group of former hedge fund traders who pivoted into AI and built a remarkably profitable consumer AI business with a tiny team with incredibly cracked engineering team — Chai Research. In short order they have:* Started a Chat AI company well before Noam Shazeer started Character AI, and outlasted his departure.* Crossed 1m DAU in 2.5 years - William updates us on the pod that they've hit 1.4m DAU now, another +40% from a few months ago. Revenue crossed >$22m. * Launched the Chaiverse model crowdsourcing platform - taking 3-4 week A/B testing cycles down to 3-4 hours, and deploying >100 models a week.While they're not paying million dollar salaries, you can tell they're doing pretty well for an 11 person startup:The Chai Recipe: Building infra for rapid evalsRemember how the central thesis of LMarena (formerly LMsys) is that the only comprehensive way to evaluate LLMs is to let users try them out and pick winners?At the core of Chai is a mobile app that looks like Character AI, but is actually the largest LLM A/B testing arena in the world, specialized on retaining chat users for Chai's usecases (therapy, assistant, roleplay, etc). It's basically what LMArena would be if taken very, very seriously at one company (with $1m in prizes to boot):Chai publishes occasional research on how they think about this, including talks at their Palo Alto office:William expands upon this in today's podcast (34 mins in):Fundamentally, the way I would describe it is when you're building anything in life, you need to be able to evaluate it. And through evaluation, you can iterate, we can look at benchmarks, and we can say the issues with benchmarks and why they may not generalize as well as one would hope in the challenges of working with them. But something that works incredibly well is getting feedback from humans. And so we built this thing where anyone can submit a model to our developer backend, and it gets put in front of 5000 users, and the users can rate it. And we can then have a really accurate ranking of like which model, or users finding more engaging or more entertaining. And it gets, you know, it's at this point now, where every day we're able to, I mean, we evaluate between 20 and 50 models, LLMs, every single day, right. So even though we've got only got a team of, say, five AI researchers, they're able to iterate a huge quantity of LLMs, right. So our team ships, let's just say minimum 100 LLMs a week is what we're able to iterate through. Now, before that moment in time, we might iterate through three a week, we might, you know, there was a time when even doing like five a month was a challenge, right? By being able to change the feedback loops to the point where it's not, let's launch these three models, let's do an A-B test, let's assign, let's do different cohorts, let's wait 30 days to see what the day 30 retention is, which is the kind of the, if you're doing an app, that's like A-B testing 101 would be, do a 30-day retention test, assign different treatments to different cohorts and come back in 30 days. So that's insanely slow. That's just, it's too slow. And so we were able to get that 30-day feedback loop all the way down to something like three hours.In Crowdsourcing the leap to Ten Trillion-Parameter AGI, William describes Chai's routing as a recommender system, which makes a lot more sense to us than previous pitches for model routing startups:William is notably counter-consensus in a lot of his AI product principles:* No streaming: Chats appear all at once to allow rejection sampling* No voice: Chai actually beat Character AI to introducing voice - but removed it after finding that it was far from a killer feature.* Blending: “Something that we love to do at Chai is blending, which is, you know, it's the simplest way to think about it is you're going to end up, and you're going to pretty quickly see you've got one model that's really smart, one model that's really funny. How do you get the user an experience that is both smart and funny? Well, just 50% of the requests, you can serve them the smart model, 50% of the requests, you serve them the funny model.” (that's it!)But chief above all is the recommender system.We also referenced Exa CEO Will Bryk's concept of SuperKnowlege:Full Video versionOn YouTube. please like and subscribe!Timestamps* 00:00:04 Introductions and background of William Beauchamp* 00:01:19 Origin story of Chai AI* 00:04:40 Transition from finance to AI* 00:11:36 Initial product development and idea maze for Chai* 00:16:29 User psychology and engagement with AI companions* 00:20:00 Origin of the Chai name* 00:22:01 Comparison with Character AI and funding challenges* 00:25:59 Chai's growth and user numbers* 00:34:53 Key inflection points in Chai's growth* 00:42:10 Multi-modality in AI companions and focus on user-generated content* 00:46:49 Chaiverse developer platform and model evaluation* 00:51:58 Views on AGI and the nature of AI intelligence* 00:57:14 Evaluation methods and human feedback in AI development* 01:02:01 Content creation and user experience in Chai* 01:04:49 Chai Grant program and company culture* 01:07:20 Inference optimization and compute costs* 01:09:37 Rejection sampling and reward models in AI generation* 01:11:48 Closing thoughts and recruitmentTranscriptAlessio [00:00:04]: Hey everyone, welcome to the Latent Space podcast. This is Alessio, partner and CTO at Decibel, and today we're in the Chai AI office with my usual co-host, Swyx.swyx [00:00:14]: Hey, thanks for having us. It's rare that we get to get out of the office, so thanks for inviting us to your home. We're in the office of Chai with William Beauchamp. Yeah, that's right. You're founder of Chai AI, but previously, I think you're concurrently also running your fund?William [00:00:29]: Yep, so I was simultaneously running an algorithmic trading company, but I fortunately was able to kind of exit from that, I think just in Q3 last year. Yeah, congrats. Yeah, thanks.swyx [00:00:43]: So Chai has always been on my radar because, well, first of all, you do a lot of advertising, I guess, in the Bay Area, so it's working. Yep. And second of all, the reason I reached out to a mutual friend, Joyce, was because I'm just generally interested in the... ...consumer AI space, chat platforms in general. I think there's a lot of inference insights that we can get from that, as well as human psychology insights, kind of a weird blend of the two. And we also share a bit of a history as former finance people crossing over. I guess we can just kind of start it off with the origin story of Chai.William [00:01:19]: Why decide working on a consumer AI platform rather than B2B SaaS? So just quickly touching on the background in finance. Sure. Originally, I'm from... I'm from the UK, born in London. And I was fortunate enough to go study economics at Cambridge. And I graduated in 2012. And at that time, everyone in the UK and everyone on my course, HFT, quant trading was really the big thing. It was like the big wave that was happening. So there was a lot of opportunity in that space. And throughout college, I'd sort of played poker. So I'd, you know, I dabbled as a professional poker player. And I was able to accumulate this sort of, you know, say $100,000 through playing poker. And at the time, as my friends would go work at companies like ChangeStreet or Citadel, I kind of did the maths. And I just thought, well, maybe if I traded my own capital, I'd probably come out ahead. I'd make more money than just going to work at ChangeStreet.swyx [00:02:20]: With 100k base as capital?William [00:02:22]: Yes, yes. That's not a lot. Well, it depends what strategies you're doing. And, you know, there is an advantage. There's an advantage to being small, right? Because there are, if you have a 10... Strategies that don't work in size. Exactly, exactly. So if you have a fund of $10 million, if you find a little anomaly in the market that you might be able to make 100k a year from, that's a 1% return on your 10 million fund. If your fund is 100k, that's 100% return, right? So being small, in some sense, was an advantage. So started off, and the, taught myself Python, and machine learning was like the big thing as well. Machine learning had really, it was the first, you know, big time machine learning was being used for image recognition, neural networks come out, you get dropout. And, you know, so this, this was the big thing that's going on at the time. So I probably spent my first three years out of Cambridge, just building neural networks, building random forests to try and predict asset prices, right, and then trade that using my own money. And that went well. And, you know, if you if you start something, and it goes well, you You try and hire more people. And the first people that came to mind was the talented people I went to college with. And so I hired some friends. And that went well and hired some more. And eventually, I kind of ran out of friends to hire. And so that was when I formed the company. And from that point on, we had our ups and we had our downs. And that was a whole long story and journey in itself. But after doing that for about eight or nine years, on my 30th birthday, which was four years ago now, I kind of took a step back to just evaluate my life, right? This is what one does when one turns 30. You know, I just heard it. I hear you. And, you know, I looked at my 20s and I loved it. It was a really special time. I was really lucky and fortunate to have worked with this amazing team, been successful, had a lot of hard times. And through the hard times, learned wisdom and then a lot of success and, you know, was able to enjoy it. And so the company was making about five million pounds a year. And it was just me and a team of, say, 15, like, Oxford and Cambridge educated mathematicians and physicists. It was like the real dream that you'd have if you wanted to start a quant trading firm. It was like...swyx [00:04:40]: Your own, all your own money?William [00:04:41]: Yeah, exactly. It was all the team's own money. We had no customers complaining to us about issues. There's no investors, you know, saying, you know, they don't like the risk that we're taking. We could. We could really run the thing exactly as we wanted it. It's like Susquehanna or like Rintec. Yeah, exactly. Yeah. And they're the companies that we would kind of look towards as we were building that thing out. But on my 30th birthday, I look and I say, OK, great. This thing is making as much money as kind of anyone would really need. And I thought, well, what's going to happen if we keep going in this direction? And it was clear that we would never have a kind of a big, big impact on the world. We can enrich ourselves. We can make really good money. Everyone on the team would be paid very, very well. Presumably, I can make enough money to buy a yacht or something. But this stuff wasn't that important to me. And so I felt a sort of obligation that if you have this much talent and if you have a talented team, especially as a founder, you want to be putting all that talent towards a good use. I looked at the time of like getting into crypto and I had a really strong view on crypto, which was that as far as a gambling device. This is like the most fun form of gambling invented in like ever super fun, I thought as a way to evade monetary regulations and banking restrictions. I think it's also absolutely amazing. So it has two like killer use cases, not so much banking the unbanked, but everything else, but everything else to do with like the blockchain and, and you know, web, was it web 3.0 or web, you know, that I, that didn't, it didn't really make much sense. And so instead of going into crypto, which I thought, even if I was successful, I'd end up in a lot of trouble. I thought maybe it'd be better to build something that governments wouldn't have a problem with. I knew that LLMs were like a thing. I think opening. I had said they hadn't released GPT-3 yet, but they'd said GPT-3 is so powerful. We can't release it to the world or something. Was it GPT-2? And then I started interacting with, I think Google had open source, some language models. They weren't necessarily LLMs, but they, but they were. But yeah, exactly. So I was able to play around with, but nowadays so many people have interacted with the chat GPT, they get it, but it's like the first time you, you can just talk to a computer and it talks back. It's kind of a special moment and you know, everyone who's done that goes like, wow, this is how it should be. Right. It should be like, rather than having to type on Google and search, you should just be able to ask Google a question. When I saw that I read the literature, I kind of came across the scaling laws and I think even four years ago. All the pieces of the puzzle were there, right? Google had done this amazing research and published, you know, a lot of it. Open AI was still open. And so they'd published a lot of their research. And so you really could be fully informed on, on the state of AI and where it was going. And so at that point I was confident enough, it was worth a shot. I think LLMs are going to be the next big thing. And so that's the thing I want to be building in, in that space. And I thought what's the most impactful product I can possibly build. And I thought it should be a platform. So I myself love platforms. I think they're fantastic because they open up an ecosystem where anyone can contribute to it. Right. So if you think of a platform like a YouTube, instead of it being like a Hollywood situation where you have to, if you want to make a TV show, you have to convince Disney to give you the money to produce it instead, anyone in the world can post any content they want to YouTube. And if people want to view it, the algorithm is going to promote it. Nowadays. You can look at creators like Mr. Beast or Joe Rogan. They would have never have had that opportunity unless it was for this platform. Other ones like Twitter's a great one, right? But I would consider Wikipedia to be a platform where instead of the Britannica encyclopedia, which is this, it's like a monolithic, you get all the, the researchers together, you get all the data together and you combine it in this, in this one monolithic source. Instead. You have this distributed thing. You can say anyone can host their content on Wikipedia. Anyone can contribute to it. And anyone can maybe their contribution is they delete stuff. When I was hearing like the kind of the Sam Altman and kind of the, the Muskian perspective of AI, it was a very kind of monolithic thing. It was all about AI is basically a single thing, which is intelligence. Yeah. Yeah. The more intelligent, the more compute, the more intelligent, and the more and better AI researchers, the more intelligent, right? They would speak about it as a kind of erased, like who can get the most data, the most compute and the most researchers. And that would end up with the most intelligent AI. But I didn't believe in any of that. I thought that's like the total, like I thought that perspective is the perspective of someone who's never actually done machine learning. Because with machine learning, first of all, you see that the performance of the models follows an S curve. So it's not like it just goes off to infinity, right? And the, the S curve, it kind of plateaus around human level performance. And you can look at all the, all the machine learning that was going on in the 2010s, everything kind of plateaued around the human level performance. And we can think about the self-driving car promises, you know, how Elon Musk kept saying the self-driving car is going to happen next year, it's going to happen next, next year. Or you can look at the image recognition, the speech recognition. You can look at. All of these things, there was almost nothing that went superhuman, except for something like AlphaGo. And we can speak about why AlphaGo was able to go like super superhuman. So I thought the most likely thing was going to be this, I thought it's not going to be a monolithic thing. That's like an encyclopedia Britannica. I thought it must be a distributed thing. And I actually liked to look at the world of finance for what I think a mature machine learning ecosystem would look like. So, yeah. So finance is a machine learning ecosystem because all of these quant trading firms are running machine learning algorithms, but they're running it on a centralized platform like a marketplace. And it's not the case that there's one giant quant trading company of all the data and all the quant researchers and all the algorithms and compute, but instead they all specialize. So one will specialize on high frequency training. Another will specialize on mid frequency. Another one will specialize on equity. Another one will specialize. And I thought that's the way the world works. That's how it is. And so there must exist a platform where a small team can produce an AI for a unique purpose. And they can iterate and build the best thing for that, right? And so that was the vision for Chai. So we wanted to build a platform for LLMs.Alessio [00:11:36]: That's kind of the maybe inside versus contrarian view that led you to start the company. Yeah. And then what was maybe the initial idea maze? Because if somebody told you that was the Hugging Face founding story, people might believe it. It's kind of like a similar ethos behind it. How did you land on the product feature today? And maybe what were some of the ideas that you discarded that initially you thought about?William [00:11:58]: So the first thing we built, it was fundamentally an API. So nowadays people would describe it as like agents, right? But anyone could write a Python script. They could submit it to an API. They could send it to the Chai backend and we would then host this code and execute it. So that's like the developer side of the platform. On their Python script, the interface was essentially text in and text out. An example would be the very first bot that I created. I think it was a Reddit news bot. And so it would first, it would pull the popular news. Then it would prompt whatever, like I just use some external API for like Burr or GPT-2 or whatever. Like it was a very, very small thing. And then the user could talk to it. So you could say to the bot, hi bot, what's the news today? And it would say, this is the top stories. And you could chat with it. Now four years later, that's like perplexity or something. That's like the, right? But back then the models were first of all, like really, really dumb. You know, they had an IQ of like a four year old. And users, there really wasn't any demand or any PMF for interacting with the news. So then I was like, okay. Um. So let's make another one. And I made a bot, which was like, you could talk to it about a recipe. So you could say, I'm making eggs. Like I've got eggs in my fridge. What should I cook? And it'll say, you should make an omelet. Right. There was no PMF for that. No one used it. And so I just kept creating bots. And so every single night after work, I'd be like, okay, I like, we have AI, we have this platform. I can create any text in textile sort of agent and put it on the platform. And so we just create stuff night after night. And then all the coders I knew, I would say, yeah, this is what we're going to do. And then I would say to them, look, there's this platform. You can create any like chat AI. You should put it on. And you know, everyone's like, well, chatbots are super lame. We want absolutely nothing to do with your chatbot app. No one who knew Python wanted to build on it. I'm like trying to build all these bots and no consumers want to talk to any of them. And then my sister who at the time was like just finishing college or something, I said to her, I was like, if you want to learn Python, you should just submit a bot for my platform. And she, she built a therapy for me. And I was like, okay, cool. I'm going to build a therapist bot. And then the next day I checked the performance of the app and I'm like, oh my God, we've got 20 active users. And they spent, they spent like an average of 20 minutes on the app. I was like, oh my God, what, what bot were they speaking to for an average of 20 minutes? And I looked and it was the therapist bot. And I went, oh, this is where the PMF is. There was no demand for, for recipe help. There was no demand for news. There was no demand for dad jokes or pub quiz or fun facts or what they wanted was they wanted the therapist bot. the time I kind of reflected on that and I thought, well, if I want to consume news, the most fun thing, most fun way to consume news is like Twitter. It's not like the value of there being a back and forth, wasn't that high. Right. And I thought if I need help with a recipe, I actually just go like the New York times has a good recipe section, right? It's not actually that hard. And so I just thought the thing that AI is 10 X better at is a sort of a conversation right. That's not intrinsically informative, but it's more about an opportunity. You can say whatever you want. You're not going to get judged. If it's 3am, you don't have to wait for your friend to text back. It's like, it's immediate. They're going to reply immediately. You can say whatever you want. It's judgment-free and it's much more like a playground. It's much more like a fun experience. And you could see that if the AI gave a person a compliment, they would love it. It's much easier to get the AI to give you a compliment than a human. From that day on, I said, okay, I get it. Humans want to speak to like humans or human like entities and they want to have fun. And that was when I started to look less at platforms like Google. And I started to look more at platforms like Instagram. And I was trying to think about why do people use Instagram? And I could see that I think Chai was, was filling the same desire or the same drive. If you go on Instagram, typically you want to look at the faces of other humans, or you want to hear about other people's lives. So if it's like the rock is making himself pancakes on a cheese plate. You kind of feel a little bit like you're the rock's friend, or you're like having pancakes with him or something, right? But if you do it too much, you feel like you're sad and like a lonely person, but with AI, you can talk to it and tell it stories and tell you stories, and you can play with it for as long as you want. And you don't feel like you're like a sad, lonely person. You feel like you actually have a friend.Alessio [00:16:29]: And what, why is that? Do you have any insight on that from using it?William [00:16:33]: I think it's just the human psychology. I think it's just the idea that, with old school social media. You're just consuming passively, right? So you'll just swipe. If I'm watching TikTok, just like swipe and swipe and swipe. And even though I'm getting the dopamine of like watching an engaging video, there's this other thing that's building my head, which is like, I'm feeling lazier and lazier and lazier. And after a certain period of time, I'm like, man, I just wasted 40 minutes. I achieved nothing. But with AI, because you're interacting, you feel like you're, it's not like work, but you feel like you're participating and contributing to the thing. You don't feel like you're just. Consuming. So you don't have a sense of remorse basically. And you know, I think on the whole people, the way people talk about, try and interact with the AI, they speak about it in an incredibly positive sense. Like we get people who say they have eating disorders saying that the AI helps them with their eating disorders. People who say they're depressed, it helps them through like the rough patches. So I think there's something intrinsically healthy about interacting that TikTok and Instagram and YouTube doesn't quite tick. From that point on, it was about building more and more kind of like human centric AI for people to interact with. And I was like, okay, let's make a Kanye West bot, right? And then no one wanted to talk to the Kanye West bot. And I was like, ah, who's like a cool persona for teenagers to want to interact with. And I was like, I was trying to find the influencers and stuff like that, but no one cared. Like they didn't want to interact with the, yeah. And instead it was really just the special moment was when we said the realization that developers and software engineers aren't interested in building this sort of AI, but the consumers are right. And rather than me trying to guess every day, like what's the right bot to submit to the platform, why don't we just create the tools for the users to build it themselves? And so nowadays this is like the most obvious thing in the world, but when Chai first did it, it was not an obvious thing at all. Right. Right. So we took the API for let's just say it was, I think it was GPTJ, which was this 6 billion parameter open source transformer style LLM. We took GPTJ. We let users create the prompt. We let users select the image and we let users choose the name. And then that was the bot. And through that, they could shape the experience, right? So if they said this bot's going to be really mean, and it's going to be called like bully in the playground, right? That was like a whole category that I never would have guessed. Right. People love to fight. They love to have a disagreement, right? And then they would create, there'd be all these romantic archetypes that I didn't know existed. And so as the users could create the content that they wanted, that was when Chai was able to, to get this huge variety of content and rather than appealing to, you know, 1% of the population that I'd figured out what they wanted, you could appeal to a much, much broader thing. And so from that moment on, it was very, very crystal clear. It's like Chai, just as Instagram is this social media platform that lets people create images and upload images, videos and upload that, Chai was really about how can we let the users create this experience in AI and then share it and interact and search. So it's really, you know, I say it's like a platform for social AI.Alessio [00:20:00]: Where did the Chai name come from? Because you started the same path. I was like, is it character AI shortened? You started at the same time, so I was curious. The UK origin was like the second, the Chai.William [00:20:15]: We started way before character AI. And there's an interesting story that Chai's numbers were very, very strong, right? So I think in even 20, I think late 2022, was it late 2022 or maybe early 2023? Chai was like the number one AI app in the app store. So we would have something like 100,000 daily active users. And then one day we kind of saw there was this website. And we were like, oh, this website looks just like Chai. And it was the character AI website. And I think that nowadays it's, I think it's much more common knowledge that when they left Google with the funding, I think they knew what was the most trending, the number one app. And I think they sort of built that. Oh, you found the people.swyx [00:21:03]: You found the PMF for them.William [00:21:04]: We found the PMF for them. Exactly. Yeah. So I worked a year very, very hard. And then they, and then that was when I learned a lesson, which is that if you're VC backed and if, you know, so Chai, we'd kind of ran, we'd got to this point, I was the only person who'd invested. I'd invested maybe 2 million pounds in the business. And you know, from that, we were able to build this thing, get to say a hundred thousand daily active users. And then when character AI came along, the first version, we sort of laughed. We were like, oh man, this thing sucks. Like they don't know what they're building. They're building the wrong thing anyway, but then I saw, oh, they've raised a hundred million dollars. Oh, they've raised another hundred million dollars. And then our users started saying, oh guys, your AI sucks. Cause we were serving a 6 billion parameter model, right? How big was the model that character AI could afford to serve, right? So we would be spending, let's say we would spend a dollar per per user, right? Over the, the, you know, the entire lifetime.swyx [00:22:01]: A dollar per session, per chat, per month? No, no, no, no.William [00:22:04]: Let's say we'd get over the course of the year, we'd have a million users and we'd spend a million dollars on the AI throughout the year. Right. Like aggregated. Exactly. Exactly. Right. They could spend a hundred times that. So people would say, why is your AI much dumber than character AIs? And then I was like, oh, okay, I get it. This is like the Silicon Valley style, um, hyper scale business. And so, yeah, we moved to Silicon Valley and, uh, got some funding and iterated and built the flywheels. And, um, yeah, I, I'm very proud that we were able to compete with that. Right. So, and I think the reason we were able to do it was just customer obsession. And it's similar, I guess, to how deep seek have been able to produce such a compelling model when compared to someone like an open AI, right? So deep seek, you know, their latest, um, V2, yeah, they claim to have spent 5 million training it.swyx [00:22:57]: It may be a bit more, but, um, like, why are you making it? Why are you making such a big deal out of this? Yeah. There's an agenda there. Yeah. You brought up deep seek. So we have to ask you had a call with them.William [00:23:07]: We did. We did. We did. Um, let me think what to say about that. I think for one, they have an amazing story, right? So their background is again in finance.swyx [00:23:16]: They're the Chinese version of you. Exactly.William [00:23:18]: Well, there's a lot of similarities. Yes. Yes. I have a great affinity for companies which are like, um, founder led, customer obsessed and just try and build something great. And I think what deep seek have achieved. There's quite special is they've got this amazing inference engine. They've been able to reduce the size of the KV cash significantly. And then by being able to do that, they're able to significantly reduce their inference costs. And I think with kind of with AI, people get really focused on like the kind of the foundation model or like the model itself. And they sort of don't pay much attention to the inference. To give you an example with Chai, let's say a typical user session is 90 minutes, which is like, you know, is very, very long for comparison. Let's say the average session length on TikTok is 70 minutes. So people are spending a lot of time. And in that time they're able to send say 150 messages. That's a lot of completions, right? It's quite different from an open AI scenario where people might come in, they'll have a particular question in mind. And they'll ask like one question. And a few follow up questions, right? So because they're consuming, say 30 times as many requests for a chat, or a conversational experience, you've got to figure out how to how to get the right balance between the cost of that and the quality. And so, you know, I think with AI, it's always been the case that if you want a better experience, you can throw compute at the problem, right? So if you want a better model, you can just make it bigger. If you want it to remember better, give it a longer context. And now, what open AI is doing to great fanfare is with projection sampling, you can generate many candidates, right? And then with some sort of reward model or some sort of scoring system, you can serve the most promising of these many candidates. And so that's kind of scaling up on the inference time compute side of things. And so for us, it doesn't make sense to think of AI is just the absolute performance. So. But what we're seeing, it's like the MML you score or the, you know, any of these benchmarks that people like to look at, if you just get that score, it doesn't really tell tell you anything. Because it's really like progress is made by improving the performance per dollar. And so I think that's an area where deep seek have been able to form very, very well, surprisingly so. And so I'm very interested in what Lama four is going to look like. And if they're able to sort of match what deep seek have been able to achieve with this performance per dollar gain.Alessio [00:25:59]: Before we go into the inference, some of the deeper stuff, can you give people an overview of like some of the numbers? So I think last I checked, you have like 1.4 million daily active now. It's like over 22 million of revenue. So it's quite a business.William [00:26:12]: Yeah, I think we grew by a factor of, you know, users grew by a factor of three last year. Revenue over doubled. You know, it's very exciting. We're competing with some really big, really well funded companies. Character AI got this, I think it was almost a $3 billion valuation. And they have 5 million DAU is a number that I last heard. Torquay, which is a Chinese built app owned by a company called Minimax. They're incredibly well funded. And these companies didn't grow by a factor of three last year. Right. And so when you've got this company and this team that's able to keep building something that gets users excited, and they want to tell their friend about it, and then they want to come and they want to stick on the platform. I think that's very special. And so last year was a great year for the team. And yeah, I think the numbers reflect the hard work that we put in. And then fundamentally, the quality of the app, the quality of the content, the quality of the content, the quality of the content, the quality of the content, the quality of the content. AI is the quality of the experience that you have. You actually published your DAU growth chart, which is unusual. And I see some inflections. Like, it's not just a straight line. There's some things that actually inflect. Yes. What were the big ones? Cool. That's a great, great, great question. Let me think of a good answer. I'm basically looking to annotate this chart, which doesn't have annotations on it. Cool. The first thing I would say is this is, I think the most important thing to know about success is that success is born out of failures. Right? Through failures that we learn. You know, if you think something's a good idea, and you do and it works, great, but you didn't actually learn anything, because everything went exactly as you imagined. But if you have an idea, you think it's going to be good, you try it, and it fails. There's a gap between the reality and expectation. And that's an opportunity to learn. The flat periods, that's us learning. And then the up periods is that's us reaping the rewards of that. So I think the big, of the growth shot of just 2024, I think the first thing that really kind of put a dent in our growth was our backend. So we just reached this scale. So we'd, from day one, we'd built on top of Google's GCP, which is Google's cloud platform. And they were fantastic. We used them when we had one daily active user, and they worked pretty good all the way up till we had about 500,000. It was never the cheapest, but from an engineering perspective, man, that thing scaled insanely good. Like, not Vertex? Not Vertex. Like GKE, that kind of stuff? We use Firebase. So we use Firebase. I'm pretty sure we're the biggest user ever on Firebase. That's expensive. Yeah, we had calls with engineers, and they're like, we wouldn't recommend using this product beyond this point, and you're 3x over that. So we pushed Google to their absolute limits. You know, it was fantastic for us, because we could focus on the AI. We could focus on just adding as much value as possible. But then what happened was, after 500,000, just the thing, the way we were using it, and it would just, it wouldn't scale any further. And so we had a really, really painful, at least three-month period, as we kind of migrated between different services, figuring out, like, what requests do we want to keep on Firebase, and what ones do we want to move on to something else? And then, you know, making mistakes. And learning things the hard way. And then after about three months, we got that right. So that, we would then be able to scale to the 1.5 million DAE without any further issues from the GCP. But what happens is, if you have an outage, new users who go on your app experience a dysfunctional app, and then they're going to exit. And so your next day, the key metrics that the app stores track are going to be something like retention rates. And so your next day, the key metrics that the app stores track are going to be something like retention rates. Money spent, and the star, like, the rating that they give you. In the app store. In the app store, yeah. Tyranny. So if you're ranked top 50 in entertainment, you're going to acquire a certain rate of users organically. If you go in and have a bad experience, it's going to tank where you're positioned in the algorithm. And then it can take a long time to kind of earn your way back up, at least if you wanted to do it organically. If you throw money at it, you can jump to the top. And I could talk about that. But broadly speaking, if we look at 2024, the first kink in the graph was outages due to hitting 500k DAU. The backend didn't want to scale past that. So then we just had to do the engineering and build through it. Okay, so we built through that, and then we get a little bit of growth. And so, okay, that's feeling a little bit good. I think the next thing, I think it's, I'm not going to lie, I have a feeling that when Character AI got... I was thinking. I think so. I think... So the Character AI team fundamentally got acquired by Google. And I don't know what they changed in their business. I don't know if they dialed down that ad spend. Products don't change, right? Products just what it is. I don't think so. Yeah, I think the product is what it is. It's like maintenance mode. Yes. I think the issue that people, you know, some people may think this is an obvious fact, but running a business can be very competitive, right? Because other businesses can see what you're doing, and they can imitate you. And then there's this... There's this question of, if you've got one company that's spending $100,000 a day on advertising, and you've got another company that's spending zero, if you consider market share, and if you're considering new users which are entering the market, the guy that's spending $100,000 a day is going to be getting 90% of those new users. And so I have a suspicion that when the founders of Character AI left, they dialed down their spending on user acquisition. And I think that kind of gave oxygen to like the other apps. And so Chai was able to then start growing again in a really healthy fashion. I think that's kind of like the second thing. I think a third thing is we've really built a great data flywheel. Like the AI team sort of perfected their flywheel, I would say, in end of Q2. And I could speak about that at length. But fundamentally, the way I would describe it is when you're building anything in life, you need to be able to evaluate it. And through evaluation, you can iterate, we can look at benchmarks, and we can say the issues with benchmarks and why they may not generalize as well as one would hope in the challenges of working with them. But something that works incredibly well is getting feedback from humans. And so we built this thing where anyone can submit a model to our developer backend, and it gets put in front of 5000 users, and the users can rate it. And we can then have a really accurate ranking of like which model, or users finding more engaging or more entertaining. And it gets, you know, it's at this point now, where every day we're able to, I mean, we evaluate between 20 and 50 models, LLMs, every single day, right. So even though we've got only got a team of, say, five AI researchers, they're able to iterate a huge quantity of LLMs, right. So our team ships, let's just say minimum 100 LLMs a week is what we're able to iterate through. Now, before that moment in time, we might iterate through three a week, we might, you know, there was a time when even doing like five a month was a challenge, right? By being able to change the feedback loops to the point where it's not, let's launch these three models, let's do an A-B test, let's assign, let's do different cohorts, let's wait 30 days to see what the day 30 retention is, which is the kind of the, if you're doing an app, that's like A-B testing 101 would be, do a 30-day retention test, assign different treatments to different cohorts and come back in 30 days. So that's insanely slow. That's just, it's too slow. And so we were able to get that 30-day feedback loop all the way down to something like three hours. And when we did that, we could really, really, really perfect techniques like DPO, fine tuning, prompt engineering, blending, rejection sampling, training a reward model, right, really successfully, like boom, boom, boom, boom, boom. And so I think in Q3 and Q4, we got, the amount of AI improvements we got was like astounding. It was getting to the point, I thought like how much more, how much more edge is there to be had here? But the team just could keep going and going and going. That was like number three for the inflection point.swyx [00:34:53]: There's a fourth?William [00:34:54]: The important thing about the third one is if you go on our Reddit or you talk to users of AI, there's like a clear date. It's like somewhere in October or something. The users, they flipped. Before October, the users... The users would say character AI is better than you, for the most part. Then from October onwards, they would say, wow, you guys are better than character AI. And that was like a really clear positive signal that we'd sort of done it. And I think people, you can't cheat consumers. You can't trick them. You can't b******t them. They know, right? If you're going to spend 90 minutes on a platform, and with apps, there's the barriers to switching is pretty low. Like you can try character AI, you can't cheat consumers. You can't cheat them. You can't cheat them. You can't cheat AI for a day. If you get bored, you can try Chai. If you get bored of Chai, you can go back to character. So the users, the loyalty is not strong, right? What keeps them on the app is the experience. If you deliver a better experience, they're going to stay and they can tell. So that was the fourth one was we were fortunate enough to get this hire. He was hired one really talented engineer. And then they said, oh, at my last company, we had a head of growth. He was really, really good. And he was the head of growth for ByteDance for two years. Would you like to speak to him? And I was like, yes. Yes, I think I would. And so I spoke to him. And he just blew me away with what he knew about user acquisition. You know, it was like a 3D chessswyx [00:36:21]: sort of thing. You know, as much as, as I know about AI. Like ByteDance as in TikTok US. Yes.William [00:36:26]: Not ByteDance as other stuff. Yep. He was interviewing us as we were interviewing him. Right. And so pick up options. Yeah, exactly. And so he was kind of looking at our metrics. And he was like, I saw him get really excited when he said, guys, you've got a million daily active users and you've done no advertising. I said, correct. And he was like, that's unheard of. He's like, I've never heard of anyone doing that. And then he started looking at our metrics. And he was like, if you've got all of this organically, if you start spending money, this is going to be very exciting. I was like, let's give it a go. So then he came in, we've just started ramping up the user acquisition. So that looks like spending, you know, let's say we're spending, we started spending $20,000 a day, it looked very promising than 20,000. Right now we're spending $40,000 a day on user acquisition. That's still only half of what like character AI or talkie may be spending. But from that, it's sort of, we were growing at a rate of maybe say, 2x a year. And that got us growing at a rate of 3x a year. So I'm growing, I'm evolving more and more to like a Silicon Valley style hyper growth, like, you know, you build something decent, and then you canswyx [00:37:33]: slap on a huge... You did the important thing, you did the product first.William [00:37:36]: Of course, but then you can slap on like, like the rocket or the jet engine or something, which is just this cash in, you pour in as much cash, you buy a lot of ads, and your growth is faster.swyx [00:37:48]: Not to, you know, I'm just kind of curious what's working right now versus what surprisinglyWilliam [00:37:52]: doesn't work. Oh, there's a long, long list of surprising stuff that doesn't work. Yeah. The surprising thing, like the most surprising thing, what doesn't work is almost everything doesn't work. That's what's surprising. And I'll give you an example. So like a year and a half ago, I was working at a company, we were super excited by audio. I was like, audio is going to be the next killer feature, we have to get in the app. And I want to be the first. So everything Chai does, I want us to be the first. We may not be the company that's strongest at execution, but we can always be theswyx [00:38:22]: most innovative. Interesting. Right? So we can... You're pretty strong at execution.William [00:38:26]: We're much stronger, we're much stronger. A lot of the reason we're here is because we were first. If we launched today, it'd be so hard to get the traction. Because it's like to get the flywheel, to get the users, to build a product people are excited about. If you're first, people are naturally excited about it. But if you're fifth or 10th, man, you've got to beswyx [00:38:46]: insanely good at execution. So you were first with voice? We were first. We were first. I only knowWilliam [00:38:51]: when character launched voice. They launched it, I think they launched it at least nine months after us. Okay. Okay. But the team worked so hard for it. At the time we did it, latency is a huge problem. Cost is a huge problem. Getting the right quality of the voice is a huge problem. Right? Then there's this user interface and getting the right user experience. Because you don't just want it to start blurting out. Right? You want to kind of activate it. But then you don't have to keep pressing a button every single time. There's a lot that goes into getting a really smooth audio experience. So we went ahead, we invested the three months, we built it all. And then when we did the A-B test, there was like, no change in any of the numbers. And I was like, this can't be right, there must be a bug. And we spent like a week just checking everything, checking again, checking again. And it was like, the users just did not care. And it was something like only 10 or 15% of users even click the button to like, they wanted to engage the audio. And they would only use it for 10 or 15% of the time. So if you do the math, if it's just like something that one in seven people use it for one seventh of their time. You've changed like 2% of the experience. So even if that that 2% of the time is like insanely good, it doesn't translate much when you look at the retention, when you look at the engagement, and when you look at the monetization rates. So audio did not have a big impact. I'm pretty big on audio. But yeah, I like it too. But it's, you know, so a lot of the stuff which I do, I'm a big, you can have a theory. And you resist. Yeah. Exactly, exactly. So I think if you want to make audio work, it has to be a unique, compelling, exciting experience that they can't have anywhere else.swyx [00:40:37]: It could be your models, which just weren't good enough.William [00:40:39]: No, no, no, they were great. Oh, yeah, they were very good. it was like, it was kind of like just the, you know, if you listen to like an audible or Kindle, or something like, you just hear this voice. And it's like, you don't go like, wow, this is this is special, right? It's like a convenience thing. But the idea is that if you can, if Chai is the only platform, like, let's say you have a Mr. Beast, and YouTube is the only platform you can use to make audio work, then you can watch a Mr. Beast video. And it's the most engaging, fun video that you want to watch, you'll go to a YouTube. And so it's like for audio, you can't just put the audio on there. And people go, oh, yeah, it's like 2% better. Or like, 5% of users think it's 20% better, right? It has to be something that the majority of people, for the majority of the experience, go like, wow, this is a big deal. That's the features you need to be shipping. If it's not going to appeal to the majority of people, for the majority of the experience, and it's not a big deal, it's not going to move you. Cool. So you killed it. I don't see it anymore. Yep. So I love this. The longer, it's kind of cheesy, I guess, but the longer I've been working at Chai, and I think the team agrees with this, all the platitudes, at least I thought they were platitudes, that you would get from like the Steve Jobs, which is like, build something insanely great, right? Or be maniacally focused, or, you know, the most important thing is saying no to, not to work on. All of these sort of lessons, they just are like painfully true. They're painfully true. So now I'm just like, everything I say, I'm either quoting Steve Jobs or Zuckerberg. I'm like, guys, move fast and break free.swyx [00:42:10]: You've jumped the Apollo to cool it now.William [00:42:12]: Yeah, it's just so, everything they said is so, so true. The turtle neck. Yeah, yeah, yeah. Everything is so true.swyx [00:42:18]: This last question on my side, and I want to pass this to Alessio, is on just, just multi-modality in general. This actually comes from Justine Moore from A16Z, who's a friend of ours. And a lot of people are trying to do voice image video for AI companions. Yes. You just said voice didn't work. Yep. What would make you revisit?William [00:42:36]: So Steve Jobs, he was very, listen, he was very, very clear on this. There's a habit of engineers who, once they've got some cool technology, they want to find a way to package up the cool technology and sell it to consumers, right? That does not work. So you're free to try and build a startup where you've got your cool tech and you want to find someone to sell it to. That's not what we do at Chai. At Chai, we start with the consumer. What does the consumer want? What is their problem? And how do we solve it? So right now, the number one problems for the users, it's not the audio. That's not the number one problem. It's not the image generation either. That's not their problem either. The number one problem for users in AI is this. All the AI is being generated by middle-aged men in Silicon Valley, right? That's all the content. You're interacting with this AI. You're speaking to it for 90 minutes on average. It's being trained by middle-aged men. The guys out there, they're out there. They're talking to you. They're talking to you. They're like, oh, what should the AI say in this situation, right? What's funny, right? What's cool? What's boring? What's entertaining? That's not the way it should be. The way it should be is that the users should be creating the AI, right? And so the way I speak about it is this. Chai, we have this AI engine in which sits atop a thin layer of UGC. So the thin layer of UGC is absolutely essential, right? It's just prompts. But it's just prompts. It's just an image. It's just a name. It's like we've done 1% of what we could do. So we need to keep thickening up that layer of UGC. It must be the case that the users can train the AI. And if reinforcement learning is powerful and important, they have to be able to do that. And so it's got to be the case that there exists, you know, I say to the team, just as Mr. Beast is able to spend 100 million a year or whatever it is on his production company, and he's got a team building the content, the Mr. Beast company is able to spend 100 million a year on his production company. And he's got a team building the content, which then he shares on the YouTube platform. Until there's a team that's earning 100 million a year or spending 100 million on the content that they're producing for the Chai platform, we're not finished, right? So that's the problem. That's what we're excited to build. And getting too caught up in the tech, I think is a fool's errand. It does not work.Alessio [00:44:52]: As an aside, I saw the Beast Games thing on Amazon Prime. It's not doing well. And I'mswyx [00:44:56]: curious. It's kind of like, I mean, the audience reading is high. The run-to-meet-all sucks, but the audience reading is high.Alessio [00:45:02]: But it's not like in the top 10. I saw it dropped off of like the... Oh, okay. Yeah, that one I don't know. I'm curious, like, you know, it's kind of like similar content, but different platform. And then going back to like, some of what you were saying is like, you know, people come to ChaiWilliam [00:45:13]: expecting some type of content. Yeah, I think it's something that's interesting to discuss is like, is moats. And what is the moat? And so, you know, if you look at a platform like YouTube, the moat, I think is in first is really is in the ecosystem. And the ecosystem, is comprised of you have the content creators, you have the users, the consumers, and then you have the algorithms. And so this, this creates a sort of a flywheel where the algorithms are able to be trained on the users, and the users data, the recommend systems can then feed information to the content creators. So Mr. Beast, he knows which thumbnail does the best. He knows the first 10 seconds of the video has to be this particular way. And so his content is super optimized for the YouTube platform. So that's why it doesn't do well on Amazon. If he wants to do well on Amazon, how many videos has he created on the YouTube platform? By thousands, 10s of 1000s, I guess, he needs to get those iterations in on the Amazon. So at Chai, I think it's all about how can we get the most compelling, rich user generated content, stick that on top of the AI engine, the recommender systems, in such that we get this beautiful data flywheel, more users, better recommendations, more creative, more content, more users.Alessio [00:46:34]: You mentioned the algorithm, you have this idea of the Chaiverse on Chai, and you have your own kind of like LMSYS-like ELO system. Yeah, what are things that your models optimize for, like your users optimize for, and maybe talk about how you build it, how people submit models?William [00:46:49]: So Chaiverse is what I would describe as a developer platform. More often when we're speaking about Chai, we're thinking about the Chai app. And the Chai app is really this product for consumers. And so consumers can come on the Chai app, they can come on the Chai app, they can come on the Chai app, they can interact with our AI, and they can interact with other UGC. And it's really just these kind of bots. And it's a thin layer of UGC. Okay. Our mission is not to just have a very thin layer of UGC. Our mission is to have as much UGC as possible. So we must have, I don't want people at Chai training the AI. I want people, not middle aged men, building AI. I want everyone building the AI, as many people building the AI as possible. Okay, so what we built was we built Chaiverse. And Chaiverse is kind of, it's kind of like a prototype, is the way to think about it. And it started with this, this observation that, well, how many models get submitted into Hugging Face a day? It's hundreds, it's hundreds, right? So there's hundreds of LLMs submitted each day. Now consider that, what does it take to build an LLM? It takes a lot of work, actually. It's like someone devoted several hours of compute, several hours of their time, prepared a data set, launched it, ran it, evaluated it, submitted it, right? So there's a lot of, there's a lot of, there's a lot of work that's going into that. So what we did was we said, well, why can't we host their models for them and serve them to users? And then what would that look like? The first issue is, well, how do you know if a model is good or not? Like, we don't want to serve users the crappy models, right? So what we would do is we would, I love the LMSYS style. I think it's really cool. It's really simple. It's a very intuitive thing, which is you simply present the users with two completions. You can say, look, this is from model one. This is from model two. This is from model three. This is from model A. This is from model B, which is better. And so if someone submits a model to Chaiverse, what we do is we spin up a GPU. We download the model. We're going to now host that model on this GPU. And we're going to start routing traffic to it. And we're going to send, we think it takes about 5,000 completions to get an accurate signal. That's roughly what LMSYS does. And from that, we're able to get an accurate ranking. And we're able to get an accurate ranking. And we're able to get an accurate ranking of which models are people finding entertaining and which models are not entertaining. If you look at the bottom 80%, they'll suck. You can just disregard them. They totally suck. Then when you get the top 20%, you know you've got a decent model, but you can break it down into more nuance. There might be one that's really descriptive. There might be one that's got a lot of personality to it. There might be one that's really illogical. Then the question is, well, what do you do with these top models? From that, you can do more sophisticated things. You can try and do like a routing thing where you say for a given user request, we're going to try and predict which of these end models that users enjoy the most. That turns out to be pretty expensive and not a huge source of like edge or improvement. Something that we love to do at Chai is blending, which is, you know, it's the simplest way to think about it is you're going to end up, and you're going to pretty quickly see you've got one model that's really smart, one model that's really funny. How do you get the user an experience that is both smart and funny? Well, just 50% of the requests, you can serve them the smart model, 50% of the requests, you serve them the funny model. Just a random 50%? Just a random, yeah. And then... That's blending? That's blending. You can do more sophisticated things on top of that, as in all things in life, but the 80-20 solution, if you just do that, you get a pretty powerful effect out of the gate. Random number generator. I think it's like the robustness of randomness. Random is a very powerful optimization technique, and it's a very robust thing. So you can explore a lot of the space very efficiently. There's one thing that's really, really important to share, and this is the most exciting thing for me, is after you do the ranking, you get an ELO score, and you can track a user's first join date, the first date they submit a model to Chaiverse, they almost always get a terrible ELO, right? So let's say the first submission they get an ELO of 1,100 or 1,000 or something, and you can see that they iterate and they iterate and iterate, and it will be like, no improvement, no improvement, no improvement, and then boom. Do you give them any data, or do you have to come up with this themselves? We do, we do, we do, we do. We try and strike a balance between giving them data that's very useful, you've got to be compliant with GDPR, which is like, you have to work very hard to preserve the privacy of users of your app. So we try to give them as much signal as possible, to be helpful. The minimum is we're just going to give you a score, right? That's the minimum. But that alone is people can optimize a score pretty well, because they're able to come up with theories, submit it, does it work? No. A new theory, does it work? No. And then boom, as soon as they figure something out, they keep it, and then they iterate, and then boom,Alessio [00:51:46]: they figure something out, and they keep it. Last year, you had this post on your blog, cross-sourcing the lead to the 10 trillion parameter, AGI, and you call it a mixture of experts, recommenders. Yep. Any insights?William [00:51:58]: Updated thoughts, 12 months later? I think the odds, the timeline for AGI has certainly been pushed out, right? Now, this is in, I'm a controversial person, I don't know, like, I just think... You don't believe in scaling laws, you think AGI is further away. I think it's an S-curve. I think everything's an S-curve. And I think that the models have proven to just be far worse at reasoning than people sort of thought. And I think whenever I hear people talk about LLMs as reasoning engines, I sort of cringe a bit. I don't think that's what they are. I think of them more as like a simulator. I think of them as like a, right? So they get trained to predict the next most likely token. It's like a physics simulation engine. So you get these like games where you can like construct a bridge, and you drop a car down, and then it predicts what should happen. And that's really what LLMs are doing. It's not so much that they're reasoning, it's more that they're just doing the most likely thing. So fundamentally, the ability for people to add in intelligence, I think is very limited. What most people would consider intelligence, I think the AI is not a crowdsourcing problem, right? Now with Wikipedia, Wikipedia crowdsources knowledge. It doesn't crowdsource intelligence. So it's a subtle distinction. AI is fantastic at knowledge. I think it's weak at intelligence. And a lot, it's easy to conflate the two because if you ask it a question and it gives you, you know, if you said, who was the seventh president of the United States, and it gives you the correct answer, I'd say, well, I don't know the answer to that. And you can conflate that with intelligence. But really, that's a question of knowledge. And knowledge is really this thing about saying, how can I store all of this information? And then how can I retrieve something that's relevant? Okay, they're fantastic at that. They're fantastic at storing knowledge and retrieving the relevant knowledge. They're superior to humans in that regard. And so I think we need to come up for a new word. How does one describe AI should contain more knowledge than any individual human? It should be more accessible than any individual human. That's a very powerful thing. That's superswyx [00:54:07]: powerful. But what words do we use to describe that? We had a previous guest on Exa AI that does search. And he tried to coin super knowledge as the opposite of super intelligence.William [00:54:20]: Exactly. I think super knowledge is a more accurate word for it.swyx [00:54:24]: You can store more things than any human can.William [00:54:26]: And you can retrieve it better than any human can as well. And I think it's those two things combined that's special. I think that thing will exist. That thing can be built. And I think you can start with something that's entertaining and fun. And I think, I often think it's like, look, it's going to be a 20 year journey. And we're in like, year four, or it's like the web. And this is like 1998 or something. You know, you've got a long, long way to go before the Amazon.coms are like these huge, multi trillion dollar businesses that every single person uses every day. And so AI today is very simplistic. And it's fundamentally the way we're using it, the flywheels, and this ability for how can everyone contribute to it to really magnify the value that it brings. Right now, like, I think it's a bit sad. It's like, right now you have big labs, I'm going to pick on open AI. And they kind of go to like these human labelers. And they say, we're going to pay you to just label this like subset of questions that we want to get a really high quality data set, then we're going to get like our own computers that are really powerful. And that's kind of like the thing. For me, it's so much like Encyclopedia Britannica. It's like insane. All the people that were interested in blockchain, it's like, well, this is this is what needs to be decentralized, you need to decentralize that thing. Because if you distribute it, people can generate way more data in a distributed fashion, way more, right? You need the incentive. Yeah, of course. Yeah. But I mean, the, the, that's kind of the exciting thing about Wikipedia was it's this understanding, like the incentives, you don't need money to incentivize people. You don't need dog coins. No. Sometimes, sometimes people get the satisfaction fro

Fluent Fiction - Italian: Gondola Ballad: Unveiling Inspiration in Venezia's Canals Find the full episode transcript, vocabulary words, and more:fluentfiction.com/it/episode/2025-01-24-23-34-01-it Story Transcript:It: Il cielo sopra Venezia è una tela grigia, velata di sottili fiocchi di neve che cadono dolcemente.En: The sky above Venezia is a gray canvas, veiled by thin flakes of snow gently falling.It: Giulia cammina lungo il canale, avvolta nel suo cappotto pesante.En: Giulia walks along the canal, wrapped in her heavy coat.It: Venuta da Roma, cercava l'ispirazione che solo Venezia poteva offrire per la sua prossima mostra.En: Coming from Roma, she was seeking the inspiration that only Venezia could offer for her next exhibition.It: Ma la pressione del tempo la opprimeva, e la bellezza della città sembrava scivolarle via.En: But the pressure of time oppressed her, and the city's beauty seemed to slip away.It: In lontananza, la silenziosa melodia di una gondola cattura la sua attenzione.En: In the distance, the silent melody of a gondola captures her attention.It: Alessio, il gondoliere, spinge dolcemente il remo nel canale, il suo viso segnato da un sorriso contagioso.En: Alessio, the gondolier, gently pushes the oar into the canal, his face marked by a contagious smile.It: I suoi occhi incontrano quelli di Giulia.En: His eyes meet Giulia's.It: "Un giro in gondola, signorina?En: "A gondola ride, miss?"It: " chiede Alessio, con un tono che tradisce il desiderio di fare più di un semplice lavoro di routine.En: asks Alessio, with a tone that betrays the desire to do more than just a routine job.It: Giulia annuisce, sperando che il cambiamento di prospettiva possa accendere la scintilla della sua creatività.En: Giulia nods, hoping that the change in perspective might ignite the spark of her creativity.It: La gondola scivola sul canale, lasciando dietro di sé piccole onde.En: The gondola glides on the canal, leaving small waves behind.It: Le antiche mura di mattoni delle case veneziane sembrano raccontare storie di un tempo passato.En: The ancient brick walls of the Venetian houses seem to tell stories of a bygone era.It: Un silenzio avvolgente riempie l'aria, solo interrotto dal tintinnio distante delle campane.En: An enveloping silence fills the air, only interrupted by the distant tinkling of bells.It: Alessio osserva Giulia mentre fissa il paesaggio con uno sguardo sognante.En: Alessio watches Giulia as she gazes at the landscape with a dreamy look.It: Vorrebbe tanto condividere qualcosa di più con lei.En: He would so much like to share something more with her.It: “Posso cantare una canzone?En: "Can I sing a song?"It: ” chiede, quasi timoroso.En: he asks, almost timidly.It: Giulia sorride, sorpresa dalla proposta.En: Giulia smiles, surprised by the proposal.It: “Certo!En: "Sure!"It: ” risponde lei, improvvisamente curiosa.En: she responds, suddenly curious.It: Alessio prende un respiro profondo e lascia che la sua voce risuoni tra i canali serpeggianti.En: Alessio takes a deep breath and lets his voice resonate among the winding canals.It: La canzone è dolce, un racconto di sogni e di bellezza nascosta.En: The song is sweet, a tale of dreams and hidden beauty.It: Ogni nota è una pennellata sonora che colora l'aria di emozione.En: Each note is a melodic brushstroke that colors the air with emotion.It: Giulia sente qualcosa cambiare dentro di sé.En: Giulia feels something change inside her.It: L'ispirazione si riversa come il flusso delle acqua attorno a loro.En: Inspiration flows like the waters around them.It: Apre il suo taccuino e comincia a schizzare, le mani mosse da una nuova energia.En: She opens her notebook and begins to sketch, her hands moved by a new energy.It: "È bellissimo," dice Giulia, rivolgendo ad Alessio uno sguardo pieno di gratitudine.En: "It's beautiful," says Giulia, directing a look full of gratitude towards Alessio.It: "Non solo la tua voce, ma tutto ciò che mi trasmetti.En: "Not just your voice, but everything you convey to me."It: ”Alessio sente una nuova fiducia germogliare dentro di sé.En: Alessio feels a new confidence sprout within him.It: Forse la sua musica ha un valore, dopotutto.En: Maybe his music has value, after all.It: Mentre la gondola continua il suo viaggio tra i canali, Giulia e Alessio trovano un momento di comprensione reciproca.En: As the gondola continues its journey through the canals, Giulia and Alessio find a moment of mutual understanding.It: Lei ha trovato l'ispirazione, lui ha scoperto il coraggio di condividere la sua passione.En: She has found inspiration, he has discovered the courage to share his passion.It: Quando la gondola si ferma, entrambi sanno di aver trovato qualcosa di prezioso.En: When the gondola stops, both know they have found something precious.It: Venezia li ha uniti in un balletto invernale di sogni, lasciando una traccia luminosa nei loro cuori.En: Venezia has united them in a winter ballet of dreams, leaving a luminous trace in their hearts.It: Giulia ora vede oltre la superficie delle cose, e Alessio non teme più il giudizio.En: Giulia now sees beyond the surface of things, and Alessio no longer fears judgment.It: Insieme, hanno scritto una pagina nuova nella storia della città eterna.En: Together, they have written a new page in the story of the eternal city.It: Con un ultimo sguardo al canale avvolto nella nebbia, Giulia va via, pronta a dipingere i suoi nuovi sogni.En: With a last look at the mist-covered canal, Giulia leaves, ready to paint her new dreams.It: Alessio, sul suo remo, canta ancora, fiducioso nel suo cammino.En: Alessio, on his oar, sings still, confident in his path.It: Sotto il cielo di Venezia, il Carnevale è già nell'aria, ma per loro è stato un inizio di rivelazione e bellezza.En: Under the sky of Venezia, Carnevale is already in the air, but for them, it was a beginning of revelation and beauty. Vocabulary Words:above: sopracanvas: telaveiled: velataflakes: fiocchigently: dolcementeheavy coat: cappotto pesanteoppressed: oppressevagondola: gondolagondolier: gondoliereoar: remocontagious smile: sorriso contagiosonods: annuiscespark: scintillaperspective: prospettivaglides: scivolawaves: ondeembody: incarnaredreamy look: sguardo sognantesong: canzonebrushstroke: pennellataemotions: emozionenotebook: taccuinogratitude: gratitudineconfidence: fiduciaunderstanding: comprensioneprecious: preziosoballet: ballettomist: nebbiarevelation: rivelazionebeauty: bellezza

Sponsorships and applications for the AI Engineer Summit in NYC are live! (Speaker CFPs have closed) If you are building AI agents or leading teams of AI Engineers, this will be the single highest-signal conference of the year for you.Right after Christmas, the Chinese Whale Bros ended 2024 by dropping the last big model launch of the year: DeepSeek v3. Right now on LM Arena, DeepSeek v3 has a score of 1319, right under the full o1 model, Gemini 2, and 4o latest. This makes it the best open weights model in the world in January 2025.There has been a big recent trend in Chinese labs releasing very large open weights models, with TenCent releasing Hunyuan-Large in November and Hailuo releasing MiniMax-Text this week, both over 400B in size. However these extra-large language models are very difficult to serve.Baseten was the first of the Inference neocloud startups to get DeepSeek V3 online, because of their H200 clusters, their close collaboration with the DeepSeek team and early support of SGLang, a relatively new VLLM alternative that is also used at frontier labs like X.ai. Each H200 has 141 GB of VRAM with 4.8 TB per second of bandwidth, meaning that you can use 8 H200's in a node to inference DeepSeek v3 in FP8, taking into account KV Cache needs. We have been close to Baseten since Sarah Guo introduced Amir Haghighat to swyx, and they supported the very first Latent Space Demo Day in San Francisco, which was effectively the trial run for swyx and Alessio to work together! Since then, Philip Kiely also led a well attended workshop on TensorRT LLM at the 2024 World's Fair. We worked with him to get two of their best representatives, Amir and Lead Model Performance Engineer Yineng Zhang, to discuss DeepSeek, SGLang, and everything they have learned running Mission Critical Inference workloads at scale for some of the largest AI products in the world.The Three Pillars of Mission Critical InferenceWe initially planned to focus the conversation on SGLang, but Amir and Yineng were quick to correct us that the choice of inference framework is only the simplest, first choice of 3 things you need for production inference at scale:“I think it takes three things, and each of them individually is necessary but not sufficient: * Performance at the model level: how fast are you running this one model running on a single GPU, let's say. The framework that you use there can, can matter. The techniques that you use there can matter. The MLA technique, for example, that Yineng mentioned, or the CUDA kernels that are being used. But there's also techniques being used at a higher level, things like speculative decoding with draft models or with Medusa heads. And these are implemented in the different frameworks, or you can even implement it yourself, but they're not necessarily tied to a single framework. But using speculative decoding gets you massive upside when it comes to being able to handle high throughput. But that's not enough. Invariably, that one model running on a single GPU, let's say, is going to get too much traffic that it cannot handle.* Horizontal scaling at the cluster/region level: And at that point, you need to horizontally scale it. That's not an ML problem. That's not a PyTorch problem. That's an infrastructure problem. How quickly do you go from, a single replica of that model to 5, to 10, to 100. And so that's the second, that's the second pillar that is necessary for running these machine critical inference workloads.And what does it take to do that? It takes, some people are like, Oh, You just need Kubernetes and Kubernetes has an autoscaler and that just works. That doesn't work for, for these kinds of mission critical inference workloads. And you end up catching yourself wanting to bit by bit to rebuild those infrastructure pieces from scratch. This has been our experience. * And then going even a layer beyond that, Kubernetes runs in a single. cluster. It's a single cluster. It's a single region tied to a single region. And when it comes to inference workloads and needing GPUs more and more, you know, we're seeing this that you cannot meet the demand inside of a single region. A single cloud's a single region. In other words, a single model might want to horizontally scale up to 200 replicas, each of which is, let's say, 2H100s or 4H100s or even a full node, you run into limits of the capacity inside of that one region. And what we had to build to get around that was the ability to have a single model have replicas across different regions. So, you know, there are models on Baseten today that have 50 replicas in GCP East and, 80 replicas in AWS West and Oracle in London, etc.* Developer experience for Compound AI Systems: The final one is wrapping the power of the first two pillars in a very good developer experience to be able to afford certain workflows like the ones that I mentioned, around multi step, multi model inference workloads, because more and more we're seeing that the market is moving towards those that the needs are generally in these sort of more complex workflows. We think they said it very well.Show Notes* Amir Haghighat, Co-Founder, Baseten* Yineng Zhang, Lead Software Engineer, Model Performance, BasetenFull YouTube EpisodePlease like and subscribe!Timestamps* 00:00 Introduction and Latest AI Model Launch* 00:11 DeepSeek v3: Specifications and Achievements* 03:10 Latent Space Podcast: Special Guests Introduction* 04:12 DeepSeek v3: Technical Insights* 11:14 Quantization and Model Performance* 16:19 MOE Models: Trends and Challenges* 18:53 Baseten's Inference Service and Pricing* 31:13 Optimization for DeepSeek* 31:45 Three Pillars of Mission Critical Inference Workloads* 32:39 Scaling Beyond Single GPU* 33:09 Challenges with Kubernetes and Infrastructure* 33:40 Multi-Region Scaling Solutions* 35:34 SG Lang: A New Framework* 38:52 Key Techniques Behind SG Lang* 48:27 Speculative Decoding and Performance* 49:54 Future of Fine-Tuning and RLHF* 01:00:28 Baseten's V3 and Industry TrendsBaseten's previous TensorRT LLM workshop: Get full access to Latent Space at www.latent.space/subscribe

Applications close Monday for the NYC AI Engineer Summit focusing on AI Leadership and Agent Engineering! If you applied, invites should be rolling out shortly.The search landscape is experiencing a fundamental shift. Google built a >$2T company with the “10 blue links” experience, driven by PageRank as the core innovation for ranking. This was a big improvement from the previous directory-based experiences of AltaVista and Yahoo. Almost 4 decades later, Google is now stuck in this links-based experience, especially from a business model perspective. This legacy architecture creates fundamental constraints:* Must return results in ~400 milliseconds* Required to maintain comprehensive web coverage* Tied to keyword-based matching algorithms* Cost structures optimized for traditional indexingAs we move from the era of links to the era of answers, the way search works is changing. You're not showing a user links, but the goal is to provide context to an LLM. This means moving from keyword based search to more semantic understanding of the content:The link prediction objective can be seen as like a neural PageRank because what you're doing is you're predicting the links people share... but it's more powerful than PageRank. It's strictly more powerful because people might refer to that Paul Graham fundraising essay in like a thousand different ways. And so our model learns all the different ways.All of this is now powered by a $5M cluster with 144 H200s:This architectural choice enables entirely new search capabilities:* Comprehensive result sets instead of approximations* Deep semantic understanding of queries* Ability to process complex, natural language requestsAs search becomes more complex, time to results becomes a variable:People think of searches as like, oh, it takes 500 milliseconds because we've been conditioned... But what if searches can take like a minute or 10 minutes or a whole day, what can you then do?Unlike traditional search engines' fixed-cost indexing, Exa employs a hybrid approach:* Front-loaded compute for indexing and embeddings* Variable inference costs based on query complexity* Mix of owned infrastructure ($5M H200 cluster) and cloud resourcesExa sees a lot of competition from products like Perplexity and ChatGPT Search which layer AI on top of traditional search backends, but Exa is betting that true innovation requires rethinking search from the ground up. For example, the recently launched Websets, a way to turn searches into structured output in grid format, allowing you to create lists and databases out of web pages. The company raised a $17M Series A to build towards this mission, so keep an eye out for them in 2025. Chapters* 00:00:00 Introductions* 00:01:12 ExaAI's initial pitch and concept* 00:02:33 Will's background at SpaceX and Zoox* 00:03:45 Evolution of ExaAI (formerly Metaphor Systems)* 00:05:38 Exa's link prediction technology* 00:09:20 Meaning of the name "Exa"* 00:10:36 ExaAI's new product launch and capabilities* 00:13:33 Compute budgets and variable compute products* 00:14:43 Websets as a B2B offering* 00:19:28 How do you build a search engine?* 00:22:43 What is Neural PageRank?* 00:27:58 Exa use cases * 00:35:00 Auto-prompting* 00:38:42 Building agentic search* 00:44:19 Is o1 on the path to AGI?* 00:49:59 Company culture and nap pods* 00:54:52 Economics of AI search and the future of search technologyFull YouTube TranscriptPlease like and subscribe!Show Notes* ExaAI* Web Search Product* Websets* Series A Announcement* Exa Nap Pods* Perplexity AI* Character.AITranscriptAlessio [00:00:00]: Hey, everyone. Welcome to the Latent Space podcast. This is Alessio, partner and CTO at Decibel Partners, and I'm joined by my co-host Swyx, founder of Smol.ai.Swyx [00:00:10]: Hey, and today we're in the studio with my good friend and former landlord, Will Bryk. Roommate. How you doing? Will, you're now CEO co-founder of ExaAI, used to be Metaphor Systems. What's your background, your story?Will [00:00:30]: Yeah, sure. So, yeah, I'm CEO of Exa. I've been doing it for three years. I guess I've always been interested in search, whether I knew it or not. Like, since I was a kid, I've always been interested in, like, high-quality information. And, like, you know, even in high school, wanted to improve the way we get information from news. And then in college, built a mini search engine. And then with Exa, like, you know, it's kind of like fulfilling the dream of actually being able to solve all the information needs I wanted as a kid. Yeah, I guess. I would say my entire life has kind of been rotating around this problem, which is pretty cool. Yeah.Swyx [00:00:50]: What'd you enter YC with?Will [00:00:53]: We entered YC with, uh, we are better than Google. Like, Google 2.0.Swyx [00:01:12]: What makes you say that? Like, that's so audacious to come out of the box with.Will [00:01:16]: Yeah, okay, so you have to remember the time. This was summer 2021. And, uh, GPT-3 had come out. Like, here was this magical thing that you could talk to, you could enter a whole paragraph, and it understands what you mean, understands the subtlety of your language. And then there was Google. Uh, which felt like it hadn't changed in a decade, uh, because it really hadn't. And it, like, you would give it a simple query, like, I don't know, uh, shirts without stripes, and it would give you a bunch of results for the shirts with stripes. And so, like, Google could barely understand you, and GBD3 could. And the theory was, what if you could make a search engine that actually understood you? What if you could apply the insights from LLMs to a search engine? And it's really been the same idea ever since. And we're actually a lot closer now, uh, to doing that. Yeah.Alessio [00:01:55]: Did you have any trouble making people believe? Obviously, there's the same element. I mean, YC overlap, was YC pretty AI forward, even 2021, or?Will [00:02:03]: It's nothing like it is today. But, um, uh, there were a few AI companies, but, uh, we were definitely, like, bold. And I think people, VCs generally like boldness, and we definitely had some AI background, and we had a working demo. So there was evidence that we could build something that was going to work. But yeah, I think, like, the fundamentals were there. I think people at the time were talking about how, you know, Google was failing in a lot of ways. And so there was a bit of conversation about it, but AI was not a big, big thing at the time. Yeah. Yeah.Alessio [00:02:33]: Before we jump into Exa, any fun background stories? I know you interned at SpaceX, any Elon, uh, stories? I know you were at Zoox as well, you know, kind of like robotics at Harvard. Any stuff that you saw early that you thought was going to get solved that maybe it's not solved today?Will [00:02:48]: Oh yeah. I mean, lots of things like that. Like, uh, I never really learned how to drive because I believed Elon that self-driving cars would happen. It did happen. And I take them every night to get home. But it took like 10 more years than I thought. Do you still not know how to drive? I know how to drive now. I learned it like two years ago. That would have been great to like, just, you know, Yeah, yeah, yeah. You know? Um, I was obsessed with Elon. Yeah. I mean, I worked at SpaceX because I really just wanted to work at one of his companies. And I remember they had a rule, like interns cannot touch Elon. And, um, that rule actually influenced my actions.Swyx [00:03:18]: Is it, can Elon touch interns? Ooh, like physically?Will [00:03:22]: Or like talk? Physically, physically, yeah, yeah, yeah, yeah. Okay, interesting. He's changed a lot, but, um, I mean, his companies are amazing. Um,Swyx [00:03:28]: What if you beat him at Diablo 2, Diablo 4, you know, like, Ah, maybe.Alessio [00:03:34]: I want to jump into, I know there's a lot of backstory used to be called metaphor system. So, um, and it, you've always been kind of like a prominent company, maybe at least RAI circles in the NSF.Swyx [00:03:45]: I'm actually curious how Metaphor got its initial aura. You launched with like, very little. We launched very little. Like there was, there was this like big splash image of like, this is Aurora or something. Yeah. Right. And then I was like, okay, what this thing, like the vibes are good, but I don't know what it is. And I think, I think it was much more sort of maybe consumer facing than what you are today. Would you say that's true?Will [00:04:06]: No, it's always been about building a better search algorithm, like search, like, just like the vision has always been perfect search. And if you do that, uh, we will figure out the downstream use cases later. It started on this fundamental belief that you could have perfect search over the web and we could talk about what that means. And like the initial thing we released was really just like our first search engine, like trying to get it out there. Kind of like, you know, an open source. So when OpenAI released, uh, ChachBt, like they didn't, I don't know how, how much of a game plan they had. They kind of just wanted to get something out there.Swyx [00:04:33]: Spooky research preview.Will [00:04:34]: Yeah, exactly. And it kind of morphed from a research company to a product company at that point. And I think similarly for us, like we were research, we started as a research endeavor with a, you know, clear eyes that like, if we succeed, it will be a massive business to make out of it. And that's kind of basically what happened. I think there are actually a lot of parallels to, of w between Exa and OpenAI. I often say we're the OpenAI of search. Um, because. Because we're a research company, we're a research startup that does like fundamental research into, uh, making like AGI for search in a, in a way. Uh, and then we have all these like, uh, business products that come out of that.Swyx [00:05:08]: Interesting. I want to ask a little bit more about Metaforesight and then we can go full Exa. When I first met you, which was really funny, cause like literally I stayed in your house in a very historic, uh, Hayes, Hayes Valley place. You said you were building sort of like link prediction foundation model, and I think there's still a lot of foundation model work. I mean, within Exa today, but what does that even mean? I cannot be the only person confused by that because like there's a limited vocabulary or tokens you're telling me, like the tokens are the links or, you know, like it's not, it's not clear. Yeah.Will [00:05:38]: Uh, what we meant by link prediction is that you are literally predicting, like given some texts, you're predicting the links that follow. Yes. That refers to like, it's how we describe the training procedure, which is that we find links on the web. Uh, we take the text surrounding the link. And then we predict. Which link follows you, like, uh, you know, similar to transformers where, uh, you're trying to predict the next token here, you're trying to predict the next link. And so you kind of like hide the link from the transformer. So if someone writes, you know, imagine some article where someone says, Hey, check out this really cool aerospace startup. And they, they say spacex.com afterwards, uh, we hide the spacex.com and ask the model, like what link came next. And by doing that many, many times, you know, billions of times, you could actually build a search engine out of that because then, uh, at query time at search time. Uh, you type in, uh, a query that's like really cool aerospace startup and the model will then try to predict what are the most likely links. So there's a lot of analogs to transformers, but like to actually make this work, it does require like a different architecture than, but it's transformer inspired. Yeah.Alessio [00:06:41]: What's the design decision between doing that versus extracting the link and the description and then embedding the description and then using, um, yeah. What do you need to predict the URL versus like just describing, because you're kind of do a similar thing in a way. Right. It's kind of like based on this description, it was like the closest link for it. So one thing is like predicting the link. The other approach is like I extract the link and the description, and then based on the query, I searched the closest description to it more. Yeah.Will [00:07:09]: That, that, by the way, that is, that is the link refers here to a document. It's not, I think one confusing thing is it's not, you're not actually predicting the URL, the URL itself that would require like the, the system to have memorized URLs. You're actually like getting the actual document, a more accurate name could be document prediction. I see. This was the initial like base model that Exo was trained on, but we've moved beyond that similar to like how, you know, uh, to train a really good like language model, you might start with this like self-supervised objective of predicting the next token and then, uh, just from random stuff on the web. But then you, you want to, uh, add a bunch of like synthetic data and like supervised fine tuning, um, stuff like that to make it really like controllable and robust. Yeah.Alessio [00:07:48]: Yeah. We just have flow from Lindy and, uh, their Lindy started to like hallucinate recrolling YouTube links instead of like, uh, something. Yeah. Support guide. So. Oh, interesting. Yeah.Swyx [00:07:57]: So round about January, you announced your series A and renamed to Exo. I didn't like the name at the, at the initial, but it's grown on me. I liked metaphor, but apparently people can spell metaphor. What would you say are the major components of Exo today? Right? Like, I feel like it used to be very model heavy. Then at the AI engineer conference, Shreyas gave a really good talk on the vector database that you guys have. What are the other major moving parts of Exo? Okay.Will [00:08:23]: So Exo overall is a search engine. Yeah. We're trying to make it like a perfect search engine. And to do that, you have to build lots of, and we're doing it from scratch, right? So to do that, you have to build lots of different. The crawler. Yeah. You have to crawl a bunch of the web. First of all, you have to find the URLs to crawl. Uh, it's connected to the crawler, but yeah, you find URLs, you crawl those URLs. Then you have to process them with some, you know, it could be an embedding model. It could be something more complex, but you need to take, you know, or like, you know, in the past it was like a keyword inverted index. Like you would process all these documents you gather into some processed index, and then you have to serve that. Uh, you had high throughput at low latency. And so that, and that's like the vector database. And so it's like the crawling system, the AI processing system, and then the serving system. Those are all like, you know, teams of like hundreds, maybe thousands of people at Google. Um, but for us, it's like one or two people each typically, but yeah.Alessio [00:09:13]: Can you explain the meaning of, uh, Exo, just the story 10 to the 16th, uh, 18, 18.Will [00:09:20]: Yeah, yeah, yeah, sure. So. Exo means 10 to the 18th, which is in stark contrast to. To Google, which is 10 to the hundredth. Uh, we actually have these like awesome shirts that are like 10th to 18th is greater than 10th to the hundredth. Yeah, it's great. And it's great because it's provocative. It's like every engineer in Silicon Valley is like, what? No, it's not true. Um, like, yeah. And, uh, and then you, you ask them, okay, what does it actually mean? And like the creative ones will, will recognize it. But yeah, I mean, 10 to the 18th is better than 10 to the hundredth when it comes to search, because with search, you want like the actual list of, of things that match what you're asking for. You don't want like the whole web. You want to basically with search filter, the, like everything that humanity has ever created to exactly what you want. And so the idea is like smaller is better there. You want like the best 10th to the 18th and not the 10th to the hundredth. I'm like, one way to say this is like, you know how Google often says at the top, uh, like, you know, 30 million results found. And it's like crazy. Cause you're looking for like the first startups in San Francisco that work on hardware or something. And like, they're not 30 million results like that. What you want is like 325 results found. And those are all the results. That's what you really want with search. And that's, that's our vision. It's like, it just gives you. Perfectly what you asked for.Swyx [00:10:24]: We're recording this ahead of your launch. Uh, we haven't released, we haven't figured out the, the, the name of the launch yet, but what is the product that you're launching? I guess now that we're coinciding this podcast with. Yeah.Will [00:10:36]: So we've basically developed the next version of Exa, which is the ability to get a near perfect list of results of whatever you want. And what that means is you can make a complex query now to Exa, for example, startups working on hardware in SF, and then just get a huge list of all the things that match. And, you know, our goal is if there are 325 startups that match that we find you all of them. And this is just like, there's just like a new experience that's never existed before. It's really like, I don't know how you would go about that right now with current tools and you can apply this same type of like technology to anything. Like, let's say you want, uh, you want to find all the blog posts that talk about Alessio's podcast, um, that have come out in the past year. That is 30 million results. Yeah. Right.Will [00:11:24]: But that, I mean, that would, I'm sure that would be extremely useful to you guys. And like, I don't really know how you would get that full comprehensive list.Swyx [00:11:29]: I just like, how do you, well, there's so many questions with regards to how do you know it's complete, right? Cause you're saying there's only 30 million, 325, whatever. And then how do you do the semantic understanding that it might take, right? So working in hardware, like I might not use the words hardware. I might use the words robotics. I might use the words wearables. I might use like whatever. Yes. So yeah, just tell us more. Yeah. Yeah. Sure. Sure.Will [00:11:53]: So one aspect of this, it's a little subjective. So like certainly providing, you know, at some point we'll provide parameters to the user to like, you know, some sort of threshold to like, uh, gauge like, okay, like this is a cutoff. Like, this is actually not what I mean, because sometimes it's subjective and there needs to be a feedback loop. Like, oh, like it might give you like a few examples and you say, yeah, exactly. And so like, you're, you're kind of like creating a classifier on the fly, but like, that's ultimately how you solve the problem. So the subject, there's a subjectivity problem and then there's a comprehensiveness problem. Those are two different problems. So. Yeah. So you have the comprehensiveness problem. What you basically have to do is you have to put more compute into the query, into the search until you get the full comprehensiveness. Yeah. And I think there's an interesting point here, which is that not all queries are made equal. Some queries just like this blog post one might require scanning, like scavenging, like throughout the whole web in a way that just, just simply requires more compute. You know, at some point there's some amount of compute where you will just be comprehensive. You could imagine, for example, running GPT-4 over the internet. You could imagine running GPT-4 over the entire web and saying like, is this a blog post about Alessio's podcast, like, is this a blog post about Alessio's podcast? And then that would work, right? It would take, you know, a year, maybe cost like a million dollars, but, or many more, but, um, it would work. Uh, the point is that like, given sufficient compute, you can solve the query. And so it's really a question of like, how comprehensive do you want it given your compute budget? I think it's very similar to O1, by the way. And one way of thinking about what we built is like O1 for search, uh, because O1 is all about like, you know, some, some, some questions require more compute than others, and we'll put as much compute into the question as we need to solve it. So similarly with our search, we will put as much compute into the query in order to get comprehensiveness. Yeah.Swyx [00:13:33]: Does that mean you have like some kind of compute budget that I can specify? Yes. Yes. Okay. And like, what are the upper and lower bounds?Will [00:13:42]: Yeah, there's something we're still figuring out. I think like, like everyone is a new paradigm of like variable compute products. Yeah. How do you specify the amount of compute? Like what happens when you. Run out? Do you just like, ah, do you, can you like keep going with it? Like, do you just put in more credits to get more, um, for some, like this can get complex at like the really large compute queries. And like, one thing we do is we give you a preview of what you're going to get, and then you could then spin up like a much larger job, uh, to get like way more results. But yes, there is some compute limit, um, at, at least right now. Yeah. People think of searches as like, oh, it takes 500 milliseconds because we've been conditioned, uh, to have search that takes 500 milliseconds. But like search engines like Google, right. No matter how complex your query to Google, it will take like, you know, roughly 400 milliseconds. But what if searches can take like a minute or 10 minutes or a whole day, what can you then do? And you can do very powerful things. Um, you know, you can imagine, you know, writing a search, going and get a cup of coffee, coming back and you have a perfect list. Like that's okay for a lot of use cases. Yeah.Alessio [00:14:43]: Yeah. I mean, the use case closest to me is venture capital, right? So, uh, no, I mean, eight years ago, I built one of the first like data driven sourcing platforms. So we were. You look at GitHub, Twitter, Product Hunt, all these things, look at interesting things, evaluate them. If you think about some jobs that people have, it's like literally just make a list. If you're like an analyst at a venture firm, your job is to make a list of interesting companies. And then you reach out to them. How do you think about being infrastructure versus like a product you could say, Hey, this is like a product to find companies. This is a product to find things versus like offering more as a blank canvas that people can build on top of. Oh, right. Right.Will [00:15:20]: Uh, we are. We are a search infrastructure company. So we want people to build, uh, on top of us, uh, build amazing products on top of us. But with this one, we try to build something that makes it really easy for users to just log in, put a few, you know, put some credits in and just get like amazing results right away and not have to wait to build some API integration. So we're kind of doing both. Uh, we, we want, we want people to integrate this into all their applications at the same time. We want to just make it really easy to use very similar again to open AI. Like they'll have, they have an API, but they also have. Like a ChatGPT interface so that you could, it's really easy to use, but you could also build it in your applications. Yeah.Alessio [00:15:56]: I'm still trying to wrap my head around a lot of the implications. So, so many businesses run on like information arbitrage, you know, like I know this thing that you don't, especially in investment and financial services. So yeah, now all of a sudden you have these tools for like, oh, actually everybody can get the same information at the same time, the same quality level as an API call. You know, it just kind of changes a lot of things. Yeah.Will [00:16:19]: I think, I think what we're grappling with here. What, what you're just thinking about is like, what is the world like if knowledge is kind of solved, if like any knowledge request you want is just like right there on your computer, it's kind of different from when intelligence is solved. There's like a good, I've written before about like a different super intelligence, super knowledge. Yeah. Like I think that the, the distinction between intelligence and knowledge is actually a pretty good one. They're definitely connected and related in all sorts of ways, but there is a distinction. You could have a world and we are going to have this world where you have like GP five level systems and beyond that could like answer any complex request. Um, unless it requires some. Like, if you say like, uh, you know, give me a list of all the PhDs in New York city who, I don't know, have thought about search before. And even though this, this super intelligence is going to be like, I can't find it on Google, right. Which is kind of crazy. Like we're literally going to have like super intelligences that are using Google. And so if Google can't find them information, there's nothing they could do. They can't find it. So, but if you also have a super knowledge system where it's like, you know, I'm calling this term super knowledge where you just get whatever knowledge you want, then you can pair with a super intelligence system. And then the super intelligence can, we'll never. Be blocked by lack of knowledge.Alessio [00:17:23]: Yeah. You told me this, uh, when we had lunch, I forget how it came out, but we were talking about AGI and whatnot. And you were like, even AGI is going to need search. Yeah.Swyx [00:17:32]: Yeah. Right. Yeah. Um, so we're actually referencing a blog post that you wrote super intelligence and super knowledge. Uh, so I would refer people to that. And this is actually a discussion we've had on the podcast a couple of times. Um, there's so much of model weights that are just memorizing facts. Some of the, some of those might be outdated. Some of them are incomplete or not. Yeah. So like you just need search. So I do wonder, like, is there a maximum language model size that will be the intelligence layer and then the rest is just search, right? Like maybe we should just always use search. And then that sort of workhorse model is just like, and it like, like, like one B or three B parameter model that just drives everything. Yes.Will [00:18:13]: I believe this is a much more optimal system to have a smaller LM. That's really just like an intelligence module. And it makes a call to a search. Tool that's way more efficient because if, okay, I mean the, the opposite of that would be like the LM is so big that can memorize the whole web. That would be like way, but you know, it's not practical at all. I don't, it's not possible to train that at least right now. And Carpathy has actually written about this, how like he could, he could see models moving more and more towards like intelligence modules using various tools. Yeah.Swyx [00:18:39]: So for listeners, that's the, that was him on the no priors podcast. And for us, we talked about this and the, on the Shin Yu and Harrison chase podcasts. I'm doing search in my head. I told you 30 million results. I forgot about our neural link integration. Self-hosted exit.Will [00:18:54]: Yeah. Yeah. No, I do see that that is a much more, much more efficient world. Yeah. I mean, you could also have GB four level systems calling search, but it's just because of the cost of inference. It's just better to have a very efficient search tool and a very efficient LM and they're built for different things. Yeah.Swyx [00:19:09]: I'm just kind of curious. Like it is still something so audacious that I don't want to elide, which is you're, you're, you're building a search engine. Where do you start? How do you, like, are there any reference papers or implementation? That would really influence your thinking, anything like that? Because I don't even know where to start apart from just crawl a bunch of s**t, but there's gotta be more insight than that.Will [00:19:28]: I mean, yeah, there's more insight, but I'm always surprised by like, if you have a group of people who are really focused on solving a problem, um, with the tools today, like there's some in, in software, like there are all sorts of creative solutions that just haven't been thought of before, particularly in the information retrieval field. Yeah. I think a lot of the techniques are just very old, frankly. Like I know how Google and Bing work and. They're just not using new methods. There are all sorts of reasons for that. Like one, like Google has to be comprehensive over the web. So they're, and they have to return in 400 milliseconds. And those two things combined means they are kind of limit and it can't cost too much. They're kind of limited in, uh, what kinds of algorithms they could even deploy at scale. So they end up using like a limited keyword based algorithm. Also like Google was built in a time where like in, you know, in 1998, where we didn't have LMS, we didn't have embeddings. And so they never thought to build those things. And so now they have this like gigantic system that is built on old technology. Yeah. And so a lot of the information retrieval field we found just like thinks in terms of that framework. Yeah. Whereas we came in as like newcomers just thinking like, okay, there here's GB three. It's magical. Obviously we're going to build search that is using that technology. And we never even thought about using keywords really ever. Uh, like we were neural all the way we're building an end to end neural search engine. And just that whole framing just makes us ask different questions, like pursue different lines of work. And there's just a lot of low hanging fruit because no one else is thinking about it. We're just on the frontier of neural search. We just are, um, for, for at web scale, um, because there's just not a lot of people thinking that way about it.Swyx [00:20:57]: Yeah. Maybe let's spell this out since, uh, we're already on this topic, elephants in the room are Perplexity and SearchGPT. That's the, I think that it's all, it's no longer called SearchGPT. I think they call it ChatGPT Search. How would you contrast your approaches to them based on what we know of how they work and yeah, just any, anything in that, in that area? Yeah.Will [00:21:15]: So these systems, there are a few of them now, uh, they basically rely on like traditional search engines like Google or Bing, and then they combine them with like LLMs at the end to, you know, output some power graphics, uh, answering your question. So they like search GPT perplexity. I think they have their own crawlers. No. So there's this important distinction between like having your own search system and like having your own cache of the web. Like for example, so you could create, you could crawl a bunch of the web. Imagine you crawl a hundred billion URLs, and then you create a key value store of like mapping from URL to the document that is technically called an index, but it's not a search algorithm. So then to actually like, when you make a query to search GPT, for example, what is it actually doing it? Let's say it's, it's, it could, it's using the Bing API, uh, getting a list of results and then it could go, it has this cache of like all the contents of those results and then could like bring in the cache, like the index cache, but it's not actually like, it's not like they've built a search engine from scratch over, you know, hundreds of billions of pages. It's like, does that distinction clear? It's like, yeah, you could have like a mapping from URL to documents, but then rely on traditional search engines to actually get the list of results because it's a very hard problem to take. It's not hard. It's not hard to use DynamoDB and, and, and map URLs to documents. It's a very hard problem to take a hundred billion or more documents and given a query, like instantly get the list of results that match. That's a much harder problem that very few entities on, in, on the planet have done. Like there's Google, there's Bing, uh, you know, there's Yandex, but you know, there are not that many companies that are, that are crazy enough to actually build their search engine from scratch when you could just use traditional search APIs.Alessio [00:22:43]: So Google had PageRank as like the big thing. Is there a LLM equivalent or like any. Stuff that you're working on that you want to highlight?Will [00:22:51]: The link prediction objective can be seen as like a neural PageRank because what you're doing is you're predicting the links people share. And so if everyone is sharing some Paul Graham essay about fundraising, then like our model is more likely to predict it. So like inherent in our training objective is this, uh, a sense of like high canonicity and like high quality, but it's more powerful than PageRank. It's strictly more powerful because people might refer to that Paul Graham fundraising essay in like a thousand different ways. And so our model learns all the different ways. That someone refers that Paul Graham, I say, while also learning how important that Paul Graham essay is. Um, so it's like, it's like PageRank on steroids kind of thing. Yeah.Alessio [00:23:26]: I think to me, that's the most interesting thing about search today, like with Google and whatnot, it's like, it's mostly like domain authority. So like if you get back playing, like if you search any AI term, you get this like SEO slop websites with like a bunch of things in them. So this is interesting, but then how do you think about more timeless maybe content? So if you think about, yeah. You know, maybe the founder mode essay, right. It gets shared by like a lot of people, but then you might have a lot of other essays that are also good, but they just don't really get a lot of traction. Even though maybe the people that share them are high quality. How do you kind of solve that thing when you don't have the people authority, so to speak of who's sharing, whether or not they're worth kind of like bumping up? Yeah.Will [00:24:10]: I mean, you do have a lot of control over the training data, so you could like make sure that the training data contains like high quality sources so that, okay. Like if you, if you're. Training data, I mean, it's very similar to like language, language model training. Like if you train on like a bunch of crap, your prediction will be crap. Our model will match the training distribution is trained on. And so we could like, there are lots of ways to tweak the training data to refer to high quality content that we want. Yeah. I would say also this, like this slop that is returned by, by traditional search engines, like Google and Bing, you have the slop is then, uh, transferred into the, these LLMs in like a search GBT or, you know, our other systems like that. Like if slop comes in, slop will go out. And so, yeah, that's another answer to how we're different is like, we're not like traditional search engines. We want to give like the highest quality results and like have full control over whatever you want. If you don't want slop, you get that. And then if you put an LM on top of that, which our customers do, then you just get higher quality results or high quality output.Alessio [00:25:06]: And I use Excel search very often and it's very good. Especially.Swyx [00:25:09]: Wave uses it too.Alessio [00:25:10]: Yeah. Yeah. Yeah. Yeah. Yeah. Like the slop is everywhere, especially when it comes to AI, when it comes to investment. When it comes to all of these things for like, it's valuable to be at the top. And this problem is only going to get worse because. Yeah, no, it's totally. What else is in the toolkit? So you have search API, you have ExaSearch, kind of like the web version. Now you have the list builder. I think you also have web scraping. Maybe just touch on that. Like, I guess maybe people, they want to search and then they want to scrape. Right. So is that kind of the use case that people have? Yeah.Will [00:25:41]: A lot of our customers, they don't just want, because they're building AI applications on top of Exa, they don't just want a list of URLs. They actually want. Like the full content, like cleans, parsed. Markdown. Markdown, maybe chunked, whatever they want, we'll give it to them. And so that's been like huge for customers. Just like getting the URLs and instantly getting the content for each URL is like, and you can do this for 10 or 100 or 1,000 URLs, wherever you want. That's very powerful.Swyx [00:26:05]: Yeah. I think this is the first thing I asked you for when I tried using Exa.Will [00:26:09]: Funny story is like when I built the first version of Exa, it's like, we just happened to store the content. Yes. Like the first 1,024 tokens. Because I just kind of like kept it because I thought of, you know, I don't know why. Really for debugging purposes. And so then when people started asking for content, it was actually pretty easy to serve it. But then, and then we did that, like Exa took off. So the computer's content was so useful. So that was kind of cool.Swyx [00:26:30]: It is. I would say there are other players like Gina, I think is in this space. Firecrawl is in this space. There's a bunch of scraper companies. And obviously scraper is just one part of your stack, but you might as well offer it since you already do it.Will [00:26:43]: Yeah, it makes sense. It's just easy to have an all-in-one solution. And like. We are, you know, building the best scraper in the world. So scraping is a hard problem and it's easy to get like, you know, a good scraper. It's very hard to get a great scraper and it's super hard to get a perfect scraper. So like, and, and scraping really matters to people. Do you have a perfect scraper? Not yet. Okay.Swyx [00:27:05]: The web is increasingly closing to the bots and the scrapers, Twitter, Reddit, Quora, Stack Overflow. I don't know what else. How are you dealing with that? How are you navigating those things? Like, you know. You know, opening your eyes, like just paying them money.Will [00:27:19]: Yeah, no, I mean, I think it definitely makes it harder for search engines. One response is just that there's so much value in the long tail of sites that are open. Okay. Um, and just like, even just searching over those well gets you most of the value. But I mean, there, there is definitely a lot of content that is increasingly not unavailable. And so you could get through that through data partnerships. The bigger we get as a company, the more, the easier it is to just like, uh, make partnerships. But I, I mean, I do see the world as like the future where the. The data, the, the data producers, the content creators will make partnerships with the entities that find that data.Alessio [00:27:53]: Any other fun use case that maybe people are not thinking about? Yeah.Will [00:27:58]: Oh, I mean, uh, there are so many customers. Yeah. What are people doing on AXA? Well, I think dating is a really interesting, uh, application of search that is completely underserved because there's a lot of profiles on the web and a lot of people who want to find love and that I'll use it. They give me. Like, you know, age boundaries, you know, education level location. Yeah. I mean, you want to, what, what do you want to do with data? You want to find like a partner who matches this education level, who like, you know, maybe has written about these types of topics before. Like if you could get a list of all the people like that, like, I think you will unblock a lot of people. I mean, there, I mean, I think this is a very Silicon Valley view of dating for sure. And I'm, I'm well aware of that, but it's just an interesting application of like, you know, I would love to meet like an intellectual partner, um, who like shares a lot of ideas. Yeah. Like if you could do that through better search and yeah.Swyx [00:28:48]: But what is it with Jeff? Jeff has already set me up with a few people. So like Jeff, I think it's my personal exit.Will [00:28:55]: my mom's actually a matchmaker and has got a lot of married. Yeah. No kidding. Yeah. Yeah. Search is built into the book. It's in your jeans. Yeah. Yeah.Swyx [00:29:02]: Yeah. Other than dating, like I know you're having quite some success in colleges. I would just love to map out some more use cases so that our listeners can just use those examples to think about use cases for XR, right? Because it's such a general technology that it's hard to. Uh, really pin down, like, what should I use it for and what kind of products can I build with it?Will [00:29:20]: Yeah, sure. So, I mean, there are so many applications of XR and we have, you know, many, many companies using us for very diverse range of use cases, but I'll just highlight some interesting ones. Like one customer, a big customer is using us to, um, basically build like a, a writing assistant for students who want to write, uh, research papers. And basically like XR will search for, uh, like a list of research papers related to what the student is writing. And then this product has. Has like an LLM that like summarizes the papers to basically it's like a next word prediction, but in, uh, you know, prompted by like, you know, 20 research papers that X has returned. It's like literally just doing their homework for them. Yeah. Yeah. the key point is like, it's, it's, uh, you know, it's, it's, you know, research is, is a really hard thing to do and you need like high quality content as input.Swyx [00:30:08]: Oh, so we've had illicit on the podcast. I think it's pretty similar. Uh, they, they do focus pretty much on just, just research papers and, and that research. Basically, I think dating, uh, research, like I just wanted to like spell out more things, like just the big verticals.Will [00:30:23]: Yeah, yeah, no, I mean, there, there are so many use cases. So finance we talked about, yeah. I mean, one big vertical is just finding a list of companies, uh, so it's useful for VCs, like you said, who want to find like a list of competitors to a specific company they're investigating or just a list of companies in some field. Like, uh, there was one VC that told me that him and his team, like we're using XR for like eight hours straight. Like, like that. For many days on end, just like, like, uh, doing like lots of different queries of different types, like, oh, like all the companies in AI for law or, uh, all the companies for AI for, uh, construction and just like getting lists of things because you just can't find this information with, with traditional search engines. And then, you know, finding companies is also useful for, for selling. If you want to find, you know, like if we want to find a list of, uh, writing assistants to sell to, then we can just, we just use XR ourselves to find that is actually how we found a lot of our customers. Ooh, you can find your own customers using XR. Oh my God. I, in the spirit of. Uh, using XR to bolster XR, like recruiting is really helpful. It is really great use case of XR, um, because we can just get like a list of, you know, people who thought about search and just get like a long list and then, you know, reach out to those people.Swyx [00:31:29]: When you say thought about, are you, are you thinking LinkedIn, Twitter, or are you thinking just blogs?Will [00:31:33]: Or they've written, I mean, it's pretty general. So in that case, like ideally XR would return like the, the really blogs written by people who have just. So if I don't blog, I don't show up to XR, right? Like I have to blog. well, I mean, you could show up. That's like an incentive for people to blog.Swyx [00:31:47]: Well, if you've written about, uh, search in on Twitter and we, we do, we do index a bunch of tweets and then we, we should be able to service that. Yeah. Um, I mean, this is something I tell people, like you have to make yourself discoverable to the web, uh, you know, it's called learning in public, but like, it's even more imperative now because otherwise you don't exist at all.Will [00:32:07]: Yeah, no, no, this is a huge, uh, thing, which is like search engines completely influence. They have downstream effects. They influence the internet itself. They influence what people. Choose to create. And so Google, because they're a keyword based search engine, people like kind of like keyword stuff. Yeah. They're, they're, they're incentivized to create things that just match a lot of keywords, which is not very high quality. Uh, whereas XR is a search algorithm that, uh, optimizes for like high quality and actually like matching what you mean. And so people are incentivized to create content that is high quality, that like the create content that they know will be found by the right person. So like, you know, if I am a search researcher and I want to be found. By XR, I should blog about search and all the things I'm building because, because now we have a search engine like XR that's powerful enough to find them. And so the search engine will influence like the downstream internet in all sorts of amazing ways. Yeah. Uh, whatever the search engine optimizes for is what the internet looks like. Yeah.Swyx [00:33:01]: Are you familiar with the term? McLuhanism? No, it's not. Uh, it's this concept that, uh, like first we shape tools and then the tools shape us. Okay. Yeah. Uh, so there's like this reflexive connection between the things we search for and the things that get searched. Yes. So like once you change the tool. The tool that searches the, the, the things that get searched also change. Yes.Will [00:33:18]: I mean, there was a clear example of that with 30 years of Google. Yeah, exactly. Google has basically trained us to think of search and Google has Google is search like in people's heads. Right. It's one, uh, hard part about XR is like, uh, ripping people away from that notion of search and expanding their sense of what search could be. Because like when people think search, they think like a few keywords, or at least they used to, they think of a few keywords and that's it. They don't think to make these like really complex paragraph long requests for information and get a perfect list. ChatGPT was an interesting like thing that expanded people's understanding of search because you start using ChatGPT for a few hours and you go back to Google and you like paste in your code and Google just doesn't work and you're like, oh, wait, it, Google doesn't do work that way. So like ChatGPT expanded our understanding of what search can be. And I think XR is, uh, is part of that. We want to expand people's notion, like, Hey, you could actually get whatever you want. Yeah.Alessio [00:34:06]: I search on XR right now, people writing about learning in public. I was like, is it gonna come out with Alessio? Am I, am I there? You're not because. Bro. It's. So, no, it's, it's so about, because it thinks about learning, like in public, like public schools and like focuses more on that. You know, it's like how, when there are like these highly overlapping things, like this is like a good result based on the query, you know, but like, how do I get to Alessio? Right. So if you're like in these subcultures, I don't think this would work in Google well either, you know, but I, I don't know if you have any learnings.Swyx [00:34:40]: No, I'm the first result on Google.Alessio [00:34:42]: People writing about learning. In public, you're not first result anymore, I guess.Swyx [00:34:48]: Just type learning public in Google.Alessio [00:34:49]: Well, yeah, yeah, yeah, yeah. But this is also like, this is in Google, it doesn't work either. That's what I'm saying. It's like how, when you have like a movement.Will [00:34:56]: There's confusion about the, like what you mean, like your intention is a little, uh. Yeah.Alessio [00:35:00]: It's like, yeah, I'm using, I'm using a term that like I didn't invent, but I'm kind of taking over, but like, they're just so much about that term already that it's hard to overcome. If that makes sense, because public schools is like, well, it's, it's hard to overcome.Will [00:35:14]: Public schools, you know, so there's the right solution to this, which is to specify more clearly what you mean. And I'm not expecting you to do that, but so the, the right interface to search is actually an LLM.Swyx [00:35:25]: Like you should be talking to an LLM about what you want and the LLM translates its knowledge of you or knowledge of what people usually mean into a query that excellent uses, which you have called auto prompts, right?Will [00:35:35]: Or, yeah, but it's like a very light version of that. And really it's just basically the right answer is it's the wrong interface and like very soon interface to search and really to everything will be LLM. And the LLM just has a full knowledge of you, right? So we're kind of building for that world. We're skating to where the puck is going to be. And so since we're moving to a world where like LLMs are interfaced to everything, you should build a search engine that can handle complex LLM queries, queries that come from LLMs. Because you're probably too lazy, I'm too lazy too, to write like a whole paragraph explaining, okay, this is what I mean by this word. But an LLM is not lazy. And so like the LLM will spit out like a paragraph or more explaining exactly what it wants. You need a search engine that can handle that. Traditional search engines like Google or Bing, they're actually... Designed for humans typing keywords. If you give a paragraph to Google or Bing, they just completely fail. And so Exa can handle paragraphs and we want to be able to handle it more and more until it's like perfect.Alessio [00:36:24]: What about opinions? Do you have lists? When you think about the list product, do you think about just finding entries? Do you think about ranking entries? I'll give you a dumb example. So on Lindy, I've been building the spot that every week gives me like the top fantasy football waiver pickups. But every website is like different opinions. I'm like, you should pick up. These five players, these five players. When you're making lists, do you want to be kind of like also ranking and like telling people what's best? Or like, are you mostly focused on just surfacing information?Will [00:36:56]: There's a really good distinction between filtering to like things that match your query and then ranking based on like what is like your preferences. And ranking is like filtering is objective. It's like, does this document match what you asked for? Whereas ranking is more subjective. It's like, what is the best? Well, it depends what you mean by best, right? So first, first table stakes is let's get the filtering into a perfect place where you actually like every document matches what you asked for. No surgeon can do that today. And then ranking, you know, there are all sorts of interesting ways to do that where like you've maybe for, you know, have the user like specify more clearly what they mean by best. You could do it. And if the user doesn't specify, you do your best, you do your best based on what people typically mean by best. But ideally, like the user can specify, oh, when I mean best, I actually mean ranked by the, you know, the number of people who visited that site. Let's say is, is one example ranking or, oh, what I mean by best, let's say you're listing companies. What I mean by best is like the ones that have, uh, you know, have the most employees or something like that. Like there are all sorts of ways to rank a list of results that are not captured by something as subjective as best. Yeah. Yeah.Alessio [00:38:00]: I mean, it's like, who are the best NBA players in the history? It's like everybody has their own. Right.Will [00:38:06]: Right. But I mean, the, the, the search engine should definitely like, even if you don't specify it, it should do as good of a job as possible. Yeah. Yeah. No, no, totally. Yeah. Yeah. Yeah. Yeah. It's a new topic to people because we're not used to a search engine that can handle like a very complex ranking system. Like you think to type in best basketball players and not something more specific because you know, that's the only thing Google could handle. But if Google could handle like, oh, basketball players ranked by like number of shots scored on average per game, then you would do that. But you know, they can't do that. So.Swyx [00:38:32]: Yeah. That's fascinating. So you haven't used the word agents, but you're kind of building a search agent. Do you believe that that is agentic in feature? Do you think that term is distracting?Will [00:38:42]: I think it's a good term. I do think everything will eventually become agentic. And so then the term will lose power, but yes, like what we're building is agentic it in a sense that it takes actions. It decides when to go deeper into something, it has a loop, right? It feels different from traditional search, which is like an algorithm, not an agent. Ours is a combination of an algorithm and an agent.Swyx [00:39:05]: I think my reflection from seeing this in the coding space where there's basically sort of classic. Framework for thinking about this stuff is the self-driving levels of autonomy, right? Level one to five, typically the level five ones all failed because there's full autonomy and we're not, we're not there yet. And people like control. People like to be in the loop. So the, the, the level ones was co-pilot first and now it's like cursor and whatever. So I feel like if it's too agentic, it's too magical, like, like a, like a one shot, I stick a, stick a paragraph into the text box and then it spits it back to me. It might feel like I'm too disconnected from the process and I don't trust it. As opposed to something where I'm more intimately involved with the research product. I see. So like, uh, wait, so the earlier versions are, so if trying to stick to the example of the basketball thing, like best basketball player, but instead of best, you, you actually get to customize it with like, whatever the metric is that you, you guys care about. Yeah. I'm still not a basketballer, but, uh, but, but, you know, like, like B people like to be in my, my thesis is that agents level five agents failed because people like to. To kind of have drive assist rather than full self-driving.Will [00:40:15]: I mean, a lot of this has to do with how good agents are. Like at some point, if agents for coding are better than humans at all tests and then humans block, yeah, we're not there yet.Swyx [00:40:25]: So like in a world where we're not there yet, what you're pitching us is like, you're, you're kind of saying you're going all the way there. Like I kind of, I think all one is also very full, full self-driving. You don't get to see the plan. You don't get to affect the plan yet. You just fire off a query and then it goes away for a couple of minutes and comes back. Right. Which is effectively what you're saying you're going to do too. And you think there's.Will [00:40:42]: There's a, there's an in-between. I saw. Okay. So in building this product, we're exploring new interfaces because what does it mean to kick off a search that goes and takes 10 minutes? Like, is that a good interface? Because what if the search is actually wrong or it's not exactly, exactly specified to what you mean, which is why you get previews. Yeah. You get previews. So it is iterative, but ultimately once you've specified exactly what you mean, then you kind of do just want to kick off a batch job. Right. So perhaps what you're getting at is like, uh, there's this barrier with agents where you have to like explain the full context of what you mean, and a lot of failure modes happen when you have, when you don't. Yeah. There's failure modes from the agent, just not being smart enough. And then there's failure modes from the agent, not understanding exactly what you mean. And there's a lot of context that is shared between humans that is like lost between like humans and, and this like new creature.Alessio [00:41:32]: Yeah. Yeah. Because people don't know what's going on. I mean, to me, the best example of like system prompts is like, why are you writing? You're a helpful assistant. Like. Of course you should be an awful, but people don't yet know, like, can I assume that, you know, that, you know, it's like, why did the, and now people write, oh, you're a very smart software engineer, but like, you never made, you never make mistakes. Like, were you going to try and make mistakes before? So I think people don't yet have an understanding, like with, with driving people know what good driving is. It's like, don't crash, stay within kind of like a certain speed range. It's like, follow the directions. It's like, I don't really have to explain all of those things. I hope. But with. AI and like models and like search, people are like, okay, what do you actually know? What are like your assumptions about how search, how you're going to do search? And like, can I trust it? You know, can I influence it? So I think that's kind of the, the middle ground, like before you go ahead and like do all the search, it's like, can I see how you're doing it? And then maybe help show your work kind of like, yeah, steer you. Yeah. Yeah.Will [00:42:32]: No, I mean, yeah. Sure. Saying, even if you've crafted a great system prompt, you want to be part of the process itself. Uh, because the system prompt doesn't, it doesn't capture everything. Right. So yeah. A system prompt is like, you get to choose the person you work with. It's like, oh, like I want, I want a software engineer who thinks this way about code. But then even once you've chosen that person, you can't just give them a high level command and they go do it perfectly. You have to be part of that process. So yeah, I agree.Swyx [00:42:58]: Just a side note for my system, my favorite system, prompt programming anecdote now is the Apple intelligence system prompt that someone, someone's a prompt injected it and seen it. And like the Apple. Intelligence has the words, like, please don't, don't hallucinate. And it's like, of course we don't want you to hallucinate. Right. Like, so it's exactly that, that what you're talking about, like we should train this behavior into the model, but somehow we still feel the need to inject into the prompt. And I still don't even think that we are very scientific about it. Like it, I think it's almost like cargo culting. Like we have this like magical, like turn around three times, throw salt over your shoulder before you do something. And like, it worked the last time. So let's just do it the same time now. And like, we do, there's no science to this.Will [00:43:35]: I do think a lot of these problems might be ironed out in future versions. Right. So, and like, they might, they might hide the details from you. So it's like, they actually, all of them have a system prompt. That's like, you are a helpful assistant. You don't actually have to include it, even though it might actually be the way they've implemented in the backend. It should be done in RLE AF.Swyx [00:43:52]: Okay. Uh, one question I was just kind of curious about this episode is I'm going to try to frame this in terms of this, the general AI search wars, you know, you're, you're one player in that, um, there's perplexity, chat, GPT, search, and Google, but there's also like the B2B side, uh, we had. Drew Houston from Dropbox on, and he's competing with Glean, who've, uh, we've also had DD from, from Glean on, is there an appetite for Exa for my company's documents?Will [00:44:19]: There is appetite, but I think we have to be disciplined, focused, disciplined. I mean, we're already taking on like perfect web search, which is a lot. Um, but I mean, ultimately we want to build a perfect search engine, which definitely for a lot of queries involves your, your personal information, your company's information. And so, yeah, I mean, the grandest vision of Exa is perfect search really over everything, every domain, you know, we're going to have an Exa satellite, uh, because, because satellites can gather information that, uh, is not available publicly. Uh, gotcha. Yeah.Alessio [00:44:51]: Can we talk about AGI? We never, we never talk about AGI, but you had, uh, this whole tweet about, oh, one being the biggest kind of like AI step function towards it. Why does it feel so important to you? I know there's kind of like always criticism and saying, Hey, it's not the smartest son is better. It's like, blah, blah, blah. What? You choose C. So you say, this is what Ilias see or Sam see what they will see.Will [00:45:13]: I've just, I've just, you know, been connecting the dots. I mean, this was the key thing that a bunch of labs were working on, which is like, can you create a reward signal? Can you teach yourself based on a reward signal? Whether you're, if you're trying to learn coding or math, if you could have one model say, uh, be a grading system that says like you have successfully solved this programming assessment and then one model, like be the generative system. That's like, here are a bunch of programming assessments. You could train on that. It's basically whenever you could create a reward signal for some task, you could just generate a bunch of tasks for yourself. See that like, oh, on two of these thousand, you did well. And then you just train on that data. It's basically like, I mean, creating your own data for yourself and like, you know, all the labs working on that opening, I built the most impressive product doing that. And it's just very, it's very easy now to see how that could like scale to just solving, like, like solving programming or solving mathematics, which sounds crazy, but everything about our world right now is crazy.Alessio [00:46:07]: Um, and so I think if you remove that whole, like, oh, that's impossible, and you just think really clearly about like, what's now possible with like what, what they've done with O1, it's easy to see how that scales. How do you think about older GPT models then? Should people still work on them? You know, if like, obviously they just had the new Haiku, like, is it even worth spending time, like making these models better versus just, you know, Sam talked about O2 at that day. So obviously they're, they're spending a lot of time in it, but then you have maybe. The GPU poor, which are still working on making Lama good. Uh, and then you have the follower labs that do not have an O1 like model out yet. Yeah.Will [00:46:47]: This kind of gets into like, uh, what will the ecosystem of, of models be like in the future? And is there room is, is everything just gonna be O1 like models? I think, well, I mean, there's definitely a question of like inference speed and if certain things like O1 takes a long time, because that's the thing. Well, I mean, O1 is, is two things. It's like one it's it's use it's bootstrapping itself. It's teaching itself. And so the base model is smarter. But then it also has this like inference time compute where it could like spend like many minutes or many hours thinking. And so even the base model, which is also fast, it doesn't have to take minutes. It could take is, is better, smarter. I believe all models will be trained with this paradigm. Like you'll want to train on the best data, but there will be many different size models from different, very many different like companies, I believe. Yeah. Because like, I don't, yeah, I mean, it's hard, hard to predict, but I don't think opening eye is going to dominate like every possible LLM for every possible. Use case. I think for a lot of things, like you just want the fastest model and that might not involve O1 methods at all.Swyx [00:47:42]: I would say if you were to take the exit being O1 for search, literally, you really need to prioritize search trajectories, like almost maybe paying a bunch of grad students to go research things. And then you kind of track what they search and what the sequence of searching is, because it seems like that is the gold mine here, like the chain of thought or the thinking trajectory. Yeah.Will [00:48:05]: When it comes to search, I've always been skeptical. I've always been skeptical of human labeled data. Okay. Yeah, please. We tried something at our company at Exa recently where me and a bunch of engineers on the team like labeled a bunch of queries and it was really hard. Like, you know, you have all these niche queries and you're looking at a bunch of results and you're trying to identify which is matched to query. It's talking about, you know, the intricacies of like some biological experiment or something. I have no idea. Like, I don't know what matches and what, what labelers like me tend to do is just match by keyword. I'm like, oh, I don't know. Oh, like this document matches a bunch of keywords, so it must be good. But then you're actually completely missing the meaning of the document. Whereas an LLM like GB4 is really good at labeling. And so I actually think like you just we get by, which we are right now doing using like LLM

Applications for the NYC AI Engineer Summit, focused on Agents at Work, are open!When we first started Latent Space, in the lightning round we'd always ask guests: “What's your favorite AI product?”. The majority would say Midjourney. The simple UI of prompt → very aesthetic image turned it into a $300M+ ARR bootstrapped business as it rode the first wave of AI image generation.In open source land, StableDiffusion was congregating around AUTOMATIC1111 as the de-facto web UI. Unlike Midjourney, which offered some flags but was mostly prompt-driven, A1111 let users play with a lot more parameters, supported additional modalities like img2img, and allowed users to load in custom models. If you're interested in some of the SD history, you can look at our episodes with Lexica, Replicate, and Playground.One of the people involved with that community was comfyanonymous, who was also part of the Stability team in 2023, decided to build an alternative called ComfyUI, now one of the fastest growing open source projects in generative images, and is now the preferred partner for folks like Black Forest Labs's Flux Tools on Day 1. The idea behind it was simple: “Everyone is trying to make easy to use interfaces. Let me try to make a powerful interface that's not easy to use.”Unlike its predecessors, ComfyUI does not have an input text box. Everything is based around the idea of a node: there's a text input node, a CLIP node, a checkpoint loader node, a KSampler node, a VAE node, etc. While daunting for simple image generation, the tool is amazing for more complex workflows since you can break down every step of the process, and then chain many of them together rather than manually switching between tools. You can also re-start execution halfway instead of from the beginning, which can save a lot of time when using larger models.To give you an idea of some of the new use cases that this type of UI enables:* Sketch something → Generate an image with SD from sketch → feed it into SD Video to animate* Generate an image of an object → Turn into a 3D asset → Feed into interactive experiences* Input audio → Generate audio-reactive videosTheir Examples page also includes some of the more common use cases like AnimateDiff, etc. They recently launched the Comfy Registry, an online library of different nodes that users can pull from rather than having to build everything from scratch. The project has >60,000 Github stars, and as the community grows, some of the projects that people build have gotten quite complex:The most interesting thing about Comfy is that it's not a UI, it's a runtime. You can build full applications on top of image models simply by using Comfy. You can expose Comfy workflows as an endpoint and chain them together just like you chain a single node. We're seeing the rise of AI Engineering applied to art.Major Tom's ComfyUI Resources from the Latent Space DiscordMajor shoutouts to Major Tom on the LS Discord who is a image generation expert, who offered these pointers:* “best thing about comfy is the fact it supports almost immediately every new thing that comes out - unlike A1111 or forge, which still don't support flux cnet for instance. It will be perfect tool when conflicting nodes will be resolved”* AP Workflows from Alessandro Perili are a nice example of an all-in-one train-evaluate-generate system built atop Comfy* ComfyUI YouTubers to learn from:* @sebastiankamph* @NerdyRodent* @OlivioSarikas* @sedetweiler* @pixaroma* ComfyUI Nodes to check out:* https://github.com/kijai/ComfyUI-IC-Light* https://github.com/MrForExample/ComfyUI-3D-Pack* https://github.com/PowerHouseMan/ComfyUI-AdvancedLivePortrait* https://github.com/pydn/ComfyUI-to-Python-Extension* https://github.com/THtianhao/ComfyUI-Portrait-Maker* https://github.com/ssitu/ComfyUI_NestedNodeBuilder* https://github.com/longgui0318/comfyui-magic-clothing* https://github.com/atmaranto/ComfyUI-SaveAsScript* https://github.com/ZHO-ZHO-ZHO/ComfyUI-InstantID* https://github.com/AIFSH/ComfyUI-FishSpeech* https://github.com/coolzilj/ComfyUI-Photopea* https://github.com/lks-ai/anynode* Sarav: https://www.youtube.com/@mickmumpitz/videos ( applied stuff )* Sarav: https://www.youtube.com/@latentvision (technical, but infrequent)* look for comfyui node for https://github.com/magic-quill/MagicQuill* “Comfy for Video” resources* Kijai (https://github.com/kijai) pushing out support for Mochi, CogVideoX, AnimateDif, LivePortrait etc* Comfyui node support like LTX https://github.com/Lightricks/ComfyUI-LTXVideo , and HunyuanVideo* FloraFauna AI* Communities: https://www.reddit.com/r/StableDiffusion/, https://www.reddit.com/r/comfyui/Full YouTube EpisodeAs usual, you can find the full video episode on our YouTube (and don't forget to like and subscribe!)Timestamps* 00:00:04 Introduction of hosts and anonymous guest* 00:00:35 Origins of Comfy UI and early Stable Diffusion landscape* 00:02:58 Comfy's background and development of high-res fix* 00:05:37 Area conditioning and compositing in image generation* 00:07:20 Discussion on different AI image models (SD, Flux, etc.)* 00:11:10 Closed source model APIs and community discussions on SD versions* 00:14:41 LoRAs and textual inversion in image generation* 00:18:43 Evaluation methods in the Comfy community* 00:20:05 CLIP models and text encoders in image generation* 00:23:05 Prompt weighting and negative prompting* 00:26:22 Comfy UI's unique features and design choices* 00:31:00 Memory management in Comfy UI* 00:33:50 GPU market share and compatibility issues* 00:35:40 Node design and parameter settings in Comfy UI* 00:38:44 Custom nodes and community contributions* 00:41:40 Video generation models and capabilities* 00:44:47 Comfy UI's development timeline and rise to popularity* 00:48:13 Current state of Comfy UI team and future plans* 00:50:11 Discussion on other Comfy startups and potential text generation supportTranscriptAlessio [00:00:04]: Hey everyone, welcome to the Latent Space podcast. This is Alessio, partner and CTO at Decibel Partners, and I'm joined by my co-host Swyx, founder of Small AI.swyx [00:00:12]: Hey everyone, we are in the Chroma Studio again, but with our first ever anonymous guest, Comfy Anonymous, welcome.Comfy [00:00:19]: Hello.swyx [00:00:21]: I feel like that's your full name, you just go by Comfy, right?Comfy [00:00:24]: Yeah, well, a lot of people just call me Comfy, even when they know my real name. Hey, Comfy.Alessio [00:00:32]: Swyx is the same. You know, not a lot of people call you Shawn.swyx [00:00:35]: Yeah, you have a professional name, right, that people know you by, and then you have a legal name. Yeah, it's fine. How do I phrase this? I think people who are in the know, know that Comfy is like the tool for image generation and now other multimodality stuff. I would say that when I first got started with Stable Diffusion, the star of the show was Automatic 111, right? And I actually looked back at my notes from 2022-ish, like Comfy was already getting started back then, but it was kind of like the up and comer, and your main feature was the flowchart. Can you just kind of rewind to that moment, that year and like, you know, how you looked at the landscape there and decided to start Comfy?Comfy [00:01:10]: Yeah, I discovered Stable Diffusion in 2022, in October 2022. And, well, I kind of started playing around with it. Yes, I, and back then I was using Automatic, which was what everyone was using back then. And so I started with that because I had, it was when I started, I had no idea like how Diffusion works. I didn't know how Diffusion models work, how any of this works, so.swyx [00:01:36]: Oh, yeah. What was your prior background as an engineer?Comfy [00:01:39]: Just a software engineer. Yeah. Boring software engineer.swyx [00:01:44]: But like any, any image stuff, any orchestration, distributed systems, GPUs?Comfy [00:01:49]: No, I was doing basically nothing interesting. Crud, web development? Yeah, a lot of web development, just, yeah, some basic, maybe some basic like automation stuff. Okay. Just. Yeah, no, like, no big companies or anything.swyx [00:02:08]: Yeah, but like already some interest in automations, probably a lot of Python.Comfy [00:02:12]: Yeah, yeah, of course, Python. But I wasn't actually used to like the Node graph interface before I started Comfy UI. It was just, I just thought it was like, oh, like, what's the best way to represent the Diffusion process in the user interface? And then like, oh, well. Well, like, naturally, oh, this is the best way I've found. And this was like with the Node interface. So how I got started was, yeah, so basic October 2022, just like I hadn't written a line of PyTorch before that. So it's completely new. What happened was I kind of got addicted to generating images.Alessio [00:02:58]: As we all did. Yeah.Comfy [00:03:00]: And then I started. I started experimenting with like the high-res fixed in auto, which was for those that don't know, the high-res fix is just since the Diffusion models back then could only generate that low-resolution. So what you would do, you would generate low-resolution image, then upscale, then refine it again. And that was kind of the hack to generate high-resolution images. I really liked generating. Like higher resolution images. So I was experimenting with that. And so I modified the code a bit. Okay. What happens if I, if I use different samplers on the second pass, I was edited the code of auto. So what happens if I use a different sampler? What happens if I use a different, like a different settings, different number of steps? And because back then the. The high-res fix was very basic, just, so. Yeah.swyx [00:04:05]: Now there's a whole library of just, uh, the upsamplers.Comfy [00:04:08]: I think, I think they added a bunch of, uh, of options to the high-res fix since, uh, since, since then. But before that was just so basic. So I wanted to go further. I wanted to try it. What happens if I use a different model for the second, the second pass? And then, well, then the auto code base was, wasn't good enough for. Like, it would have been, uh, harder to implement that in the auto interface than to create my own interface. So that's when I decided to create my own. And you were doing that mostly on your own when you started, or did you already have kind of like a subgroup of people? No, I was, uh, on my own because, because it was just me experimenting with stuff. So yeah, that was it. Then, so I started writing the code January one. 2023, and then I released the first version on GitHub, January 16th, 2023. That's how things got started.Alessio [00:05:11]: And what's, what's the name? Comfy UI right away or? Yeah.Comfy [00:05:14]: Comfy UI. The reason the name, my name is Comfy is people thought my pictures were comfy, so I just, uh, just named it, uh, uh, it's my Comfy UI. So yeah, that's, uh,swyx [00:05:27]: Is there a particular segment of the community that you targeted as users? Like more intensive workflow artists, you know, compared to the automatic crowd or, you know,Comfy [00:05:37]: This was my way of like experimenting with, uh, with new things, like the high risk fixed thing I mentioned, which was like in Comfy, the first thing you could easily do was just chain different models together. And then one of the first things, I think the first times it got a bit of popularity was when I started experimenting with the different, like applying. Prompts to different areas of the image. Yeah. I called it area conditioning, posted it on Reddit and it got a bunch of upvotes. So I think that's when, like, when people first learned of Comfy UI.swyx [00:06:17]: Is that mostly like fixing hands?Comfy [00:06:19]: Uh, no, no, no. That was just, uh, like, let's say, well, it was very, well, it still is kind of difficult to like, let's say you want a mountain, you have an image and then, okay. I'm like, okay. I want the mountain here and I want the, like a, a Fox here.swyx [00:06:37]: Yeah. So compositing the image. Yeah.Comfy [00:06:40]: My way was very easy. It was just like, oh, when you run the diffusion process, you kind of generate, okay. You do pass one pass through the diffusion, every step you do one pass. Okay. This place of the image with this brand, this space, place of the image with the other prop. And then. The entire image with another prop and then just average everything together, every step, and that was, uh, area composition, which I call it. And then, then a month later, there was a paper that came out called multi diffusion, which was the same thing, but yeah, that's, uh,Alessio [00:07:20]: could you do area composition with different models or because you're averaging out, you kind of need the same model.Comfy [00:07:26]: Could do it with, but yeah, I hadn't implemented it. For different models, but, uh, you, you can do it with, uh, with different models if you want, as long as the models share the same latent space, like we, we're supposed to ring a bell every time someone says, yeah, like, for example, you couldn't use like Excel and SD 1.5, because those have a different latent space, but like, uh, yeah, like SD 1.5 models, different ones. You could, you could do that.swyx [00:07:59]: There's some models that try to work in pixel space, right?Comfy [00:08:03]: Yeah. They're very slow. Of course. That's the problem. That that's the, the reason why stable diffusion actually became like popular, like, cause was because of the latent space.swyx [00:08:14]: Small and yeah. Because it used to be latent diffusion models and then they trained it up.Comfy [00:08:19]: Yeah. Cause a pixel pixel diffusion models are just too slow. So. Yeah.swyx [00:08:25]: Have you ever tried to talk to like, like stability, the latent diffusion guys, like, you know, Robin Rombach, that, that crew. Yeah.Comfy [00:08:32]: Well, I used to work at stability.swyx [00:08:34]: Oh, I actually didn't know. Yeah.Comfy [00:08:35]: I used to work at stability. I got, uh, I got hired, uh, in June, 2023.swyx [00:08:42]: Ah, that's the part of the story I didn't know about. Okay. Yeah.Comfy [00:08:46]: So the, the reason I was hired is because they were doing, uh, SDXL at the time and they were basically SDXL. I don't know if you remember it was a base model and then a refiner model. Basically they wanted to experiment, like chaining them together. And then, uh, they saw, oh, right. Oh, this, we can use this to do that. Well, let's hire that guy.swyx [00:09:10]: But they didn't, they didn't pursue it for like SD3. What do you mean? Like the SDXL approach. Yeah.Comfy [00:09:16]: The reason for that approach was because basically they had two models and then they wanted to publish both of them. So they, they trained one on. Lower time steps, which was the refiner model. And then they, the first one was trained normally. And then they went during their test, they realized, oh, like if we string these models together are like quality increases. So let's publish that. It worked. Yeah. But like right now, I don't think many people actually use the refiner anymore, even though it is actually a full diffusion model. Like you can use it on its own. And it's going to generate images. I don't think anyone, people have mostly forgotten about it. But, uh.Alessio [00:10:05]: Can we talk about models a little bit? So stable diffusion, obviously is the most known. I know flux has gotten a lot of traction. Are there any underrated models that people should use more or what's the state of the union?Comfy [00:10:17]: Well, the, the latest, uh, state of the art, at least, yeah, for images there's, uh, yeah, there's flux. There's also SD3.5. SD3.5 is two models. There's a, there's a small one, 2.5B and there's the bigger one, 8B. So it's, it's smaller than flux. So, and it's more, uh, creative in a way, but flux, yeah, flux is the best. People should give SD3.5 a try cause it's, uh, it's different. I won't say it's better. Well, it's better for some like specific use cases. Right. If you want some to make something more like creative, maybe SD3.5. If you want to make something more consistent and flux is probably better.swyx [00:11:06]: Do you ever consider supporting the closed source model APIs?Comfy [00:11:10]: Uh, well, they, we do support them as custom nodes. We actually have some, uh, official custom nodes from, uh, different. Ideogram.swyx [00:11:20]: Yeah. I guess DALI would have one. Yeah.Comfy [00:11:23]: That's, uh, it's just not, I'm not the person that handles that. Sure.swyx [00:11:28]: Sure. Quick question on, on SD. There's a lot of community discussion about the transition from SD1.5 to SD2 and then SD2 to SD3. People still like, you know, very loyal to the previous generations of SDs?Comfy [00:11:41]: Uh, yeah. SD1.5 then still has a lot of, a lot of users.swyx [00:11:46]: The last based model.Comfy [00:11:49]: Yeah. Then SD2 was mostly ignored. It wasn't, uh, it wasn't a big enough improvement over the previous one. Okay.swyx [00:11:58]: So SD1.5, SD3, flux and whatever else. SDXL. SDXL.Comfy [00:12:03]: That's the main one. Stable cascade. Stable cascade. That was a good model. But, uh, that's, uh, the problem with that one is, uh, it got, uh, like SD3 was announced one week after. Yeah.swyx [00:12:16]: It was like a weird release. Uh, what was it like inside of stability actually? I mean, statute of limitations. Yeah. The statute of limitations expired. You know, management has moved. So it's easier to talk about now. Yeah.Comfy [00:12:27]: And inside stability, actually that model was ready, uh, like three months before, but it got, uh, stuck in, uh, red teaming. So basically the product, if that model had released or was supposed to be released by the authors, then it would probably have gotten very popular since it's a, it's a step up from SDXL. But it got all of its momentum stolen. It got stolen by the SD3 announcement. So people kind of didn't develop anything on top of it, even though it's, uh, yeah. It was a good model, at least, uh, completely mostly ignored for some reason. Likeswyx [00:13:07]: I think the naming as well matters. It seemed like a branch off of the main, main tree of development. Yeah.Comfy [00:13:15]: Well, it was different researchers that did it. Yeah. Yeah. Very like, uh, good model. Like it's the Worcestershire authors. I don't know if I'm pronouncing it correctly. Yeah. Yeah. Yeah.swyx [00:13:28]: I actually met them in Vienna. Yeah.Comfy [00:13:30]: They worked at stability for a bit and they left right after the Cascade release.swyx [00:13:35]: This is Dustin, right? No. Uh, Dustin's SD3. Yeah.Comfy [00:13:38]: Dustin is a SD3 SDXL. That's, uh, Pablo and Dome. I think I'm pronouncing his name correctly. Yeah. Yeah. Yeah. Yeah. That's very good.swyx [00:13:51]: It seems like the community is very, they move very quickly. Yeah. Like when there's a new model out, they just drop whatever the current one is. And they just all move wholesale over. Like they don't really stay to explore the full capabilities. Like if, if the stable cascade was that good, they would have AB tested a bit more. Instead they're like, okay, SD3 is out. Let's go. You know?Comfy [00:14:11]: Well, I find the opposite actually. The community doesn't like, they only jump on a new model when there's a significant improvement. Like if there's a, only like a incremental improvement, which is what, uh, most of these models are going to have, especially if you, cause, uh, stay the same parameter count. Yeah. Like you're not going to get a massive improvement, uh, into like, unless there's something big that, that changes. So, uh. Yeah.swyx [00:14:41]: And how are they evaluating these improvements? Like, um, because there's, it's a whole chain of, you know, comfy workflows. Yeah. How does, how does one part of the chain actually affect the whole process?Comfy [00:14:52]: Are you talking on the model side specific?swyx [00:14:54]: Model specific, right? But like once you have your whole workflow based on a model, it's very hard to move.Comfy [00:15:01]: Uh, not, well, not really. Well, it depends on your, uh, depends on their specific kind of the workflow. Yeah.swyx [00:15:09]: So I do a lot of like text and image. Yeah.Comfy [00:15:12]: When you do change, like most workflows are kind of going to be complete. Yeah. It's just like, you might have to completely change your prompt completely change. Okay.swyx [00:15:24]: Well, I mean, then maybe the question is really about evals. Like what does the comfy community do for evals? Just, you know,Comfy [00:15:31]: Well, that they don't really do that. It's more like, oh, I think this image is nice. So that's, uh,swyx [00:15:38]: They just subscribe to Fofr AI and just see like, you know, what Fofr is doing. Yeah.Comfy [00:15:43]: Well, they just, they just generate like it. Like, I don't see anyone really doing it. Like, uh, at least on the comfy side, comfy users, they, it's more like, oh, generate images and see, oh, this one's nice. It's like, yeah, it's not, uh, like the, the more, uh, like, uh, scientific, uh, like, uh, like checking that's more on specifically on like model side. If, uh, yeah, but there is a lot of, uh, vibes also, cause it is a like, uh, artistic, uh, you can create a very good model that doesn't generate nice images. Cause most images on the internet are ugly. So if you, if that's like, if you just, oh, I have the best model at 10th giant, it's super smart. I created on all the, like I've trained on just all the images on the internet. The images are not going to look good. So yeah.Alessio [00:16:42]: Yeah.Comfy [00:16:43]: They're going to be very consistent. But yeah. People like, it's not going to be like the, the look that people are going to be expecting from, uh, from a model. So. Yeah.swyx [00:16:54]: Can we talk about LoRa's? Cause we thought we talked about models then like the next step is probably LoRa's. Before, I actually, I'm kind of curious how LoRa's entered the tool set of the image community because the LoRa paper was 2021. And then like, there was like other methods like textual inversion that was popular at the early SD stage. Yeah.Comfy [00:17:13]: I can't even explain the difference between that. Yeah. Textual inversions. That's basically what you're doing is you're, you're training a, cause well, yeah. Stable diffusion. You have the diffusion model, you have text encoder. So basically what you're doing is training a vector that you're going to pass to the text encoder. It's basically you're training a new word. Yeah.swyx [00:17:37]: It's a little bit like representation engineering now. Yeah.Comfy [00:17:40]: Yeah. Basically. Yeah. You're just, so yeah, if you know how like the text encoder works, basically you have, you take your, your words of your product, you convert those into tokens with the tokenizer and those are converted into vectors. Basically. Yeah. Each token represents a different vector. So each word presents a vector. And those, depending on your words, that's the list of vectors that get passed to the text encoder, which is just. Yeah. Yeah. I'm just a stack of, of attention. Like basically it's a very close to LLM architecture. Yeah. Yeah. So basically what you're doing is just training a new vector. We're saying, well, I have all these images and I want to know which word does that represent? And it's going to get like, you train this vector and then, and then when you use this vector, it hopefully generates. Like something similar to your images. Yeah.swyx [00:18:43]: I would say it's like surprisingly sample efficient in picking up the concept that you're trying to train it on. Yeah.Comfy [00:18:48]: Well, people have kind of stopped doing that even though back as like when I was at Stability, we, we actually did train internally some like textual versions on like T5 XXL actually worked pretty well. But for some reason, yeah, people don't use them. And also they might also work like, like, yeah, this is something and probably have to test, but maybe if you train a textual version, like on T5 XXL, it might also work with all the other models that use T5 XXL because same thing with like, like the textual inversions that, that were trained for SD 1.5, they also kind of work on SDXL because SDXL has the, has two text encoders. And one of them is the same as the, as the SD 1.5 CLIP-L. So those, they actually would, they don't work as strongly because they're only applied to one of the text encoders. But, and the same thing for SD3. SD3 has three text encoders. So it works. It's still, you can still use your textual version SD 1.5 on SD3, but it's just a lot weaker because now there's three text encoders. So it gets even more diluted. Yeah.swyx [00:20:05]: Do people experiment a lot on, just on the CLIP side, there's like Siglip, there's Blip, like do people experiment a lot on those?Comfy [00:20:12]: You can't really replace. Yeah.swyx [00:20:14]: Because they're trained together, right? Yeah.Comfy [00:20:15]: They're trained together. So you can't like, well, what I've seen people experimenting with is a long CLIP. So basically someone fine tuned the CLIP model to accept longer prompts.swyx [00:20:27]: Oh, it's kind of like long context fine tuning. Yeah.Comfy [00:20:31]: So, so like it's, it's actually supported in Core Comfy.swyx [00:20:35]: How long is long?Comfy [00:20:36]: Regular CLIP is 77 tokens. Yeah. Long CLIP is 256. Okay. So, but the hack that like you've, if you use stable diffusion 1.5, you've probably noticed, oh, it still works if I, if I use long prompts, prompts longer than 77 words. Well, that's because the hack is to just, well, you split, you split it up in chugs of 77, your whole big prompt. Let's say you, you give it like the massive text, like the Bible or something, and it would split it up in chugs of 77 and then just pass each one through the CLIP and then just cut anything together at the end. It's not ideal, but it actually works.swyx [00:21:26]: Like the positioning of the words really, really matters then, right? Like this is why order matters in prompts. Yeah.Comfy [00:21:33]: Yeah. Like it, it works, but it's, it's not ideal, but it's what people expect. Like if, if someone gives a huge prompt, they expect at least some of the concepts at the end to be like present in the image. But usually when they give long prompts, they, they don't, they like, they don't expect like detail, I think. So that's why it works very well.swyx [00:21:58]: And while we're on this topic, prompts waiting, negative comments. Negative prompting all, all sort of similar part of this layer of the stack. Yeah.Comfy [00:22:05]: The, the hack for that, which works on CLIP, like it, basically it's just for SD 1.5, well, for SD 1.5, the prompt waiting works well because CLIP L is a, is not a very deep model. So you have a very high correlation between, you have the input token, the index of the input token vector. And the output token, they're very, the concepts are very close, closely linked. So that means if you interpolate the vector from what, well, the, the way Comfy UI does it is it has, okay, you have the vector, you have an empty prompt. So you have a, a chunk, like a CLIP output for the empty prompt, and then you have the one for your prompt. And then it interpolates from that, depending on your prompt. Yeah.Comfy [00:23:07]: So that's how it, how it does prompt waiting. But this stops working the deeper your text encoder is. So on T5X itself, it doesn't work at all. So. Wow.swyx [00:23:20]: Is that a problem for people? I mean, cause I'm used to just move, moving up numbers. Probably not. Yeah.Comfy [00:23:25]: Well.swyx [00:23:26]: So you just use words to describe, right? Cause it's a bigger language model. Yeah.Comfy [00:23:30]: Yeah. So. Yeah. So honestly it might be good, but I haven't seen many complaints on Flux that it's not working. So, cause I guess people can sort of get around it with, with language. So. Yeah.swyx [00:23:46]: Yeah. And then coming back to LoRa's, now the, the popular way to, to customize models is LoRa's. And I saw you also support Locon and LoHa, which I've never heard of before.Comfy [00:23:56]: There's a bunch of, cause what, what the LoRa is essentially is. Instead of like, okay, you have your, your model and then you want to fine tune it. So instead of like, what you could do is you could fine tune the entire thing, but that's a bit heavy. So to speed things up and make things less heavy, what you can do is just fine tune some smaller weights, like basically two, two matrices that when you multiply like two low rank matrices and when you multiply them together, gives a, represents a difference between trained weights and your base weights. So by training those two smaller matrices, that's a lot less heavy. Yeah.Alessio [00:24:45]: And they're portable. So you're going to share them. Yeah. It's like easier. And also smaller.Comfy [00:24:49]: Yeah. That's the, how LoRa's work. So basically, so when, when inferencing you, you get an inference with them pretty efficiently, like how ComputeWrite does it. It just, when you use a LoRa, it just applies it straight on the weights so that there's only a small delay at the base, like before the sampling to when it applies the weights and then it just same speed as, as before. So for, for inference, it's, it's not that bad, but, and then you have, so basically all the LoRa types like LoHa, LoCon, everything, that's just different ways of representing that like. Basically, you can call it kind of like compression, even though it's not really compression, it's just different ways of represented, like just, okay, I want to train a different on the difference on the weights. What's the best way to represent that difference? There's the basic LoRa, which is just, oh, let's multiply these two matrices together. And then there's all the other ones, which are all different algorithms. So. Yeah.Alessio [00:25:57]: So let's talk about LoRa. Let's talk about what comfy UI actually is. I think most people have heard of it. Some people might've seen screenshots. I think fewer people have built very complex workflows. So when you started, automatic was like the super simple way. What were some of the choices that you made? So the node workflow, is there anything else that stands out as like, this was like a unique take on how to do image generation workflows?Comfy [00:26:22]: Well, I feel like, yeah, back then everyone was trying to make like easy to use interface. Yeah. So I'm like, well, everyone's trying to make an easy to use interface.swyx [00:26:32]: Let's make a hard to use interface.Comfy [00:26:37]: Like, so like, I like, I don't need to do that, everyone else doing it. So let me try something like, let me try to make a powerful interface that's not easy to use. So.swyx [00:26:52]: So like, yeah, there's a sort of node execution engine. Yeah. Yeah. And it actually lists, it has this really good list of features of things you prioritize, right? Like let me see, like sort of re-executing from, from any parts of the workflow that was changed, asynchronous queue system, smart memory management, like all this seems like a lot of engineering that. Yeah.Comfy [00:27:12]: There's a lot of engineering in the back end to make things, cause I was always focused on making things work locally very well. Cause that's cause I was using it locally. So everything. So there's a lot of, a lot of thought and working by getting everything to run as well as possible. So yeah. ConfUI is actually more of a back end, at least, well, not all the front ends getting a lot more development, but, but before, before it was, I was pretty much only focused on the backend. Yeah.swyx [00:27:50]: So v0.1 was only August this year. Yeah.Comfy [00:27:54]: With the new front end. Before there was no versioning. So yeah. Yeah. Yeah.swyx [00:27:57]: And so what was the big rewrite for the 0.1 and then the 1.0?Comfy [00:28:02]: Well, that's more on the front end side. That's cause before that it was just like the UI, what, cause when I first wrote it, I just, I said, okay, how can I make, like, I can do web development, but I don't like doing it. Like what's the easiest way I can slap a node interface on this. And then I found this library. Yeah. Like JavaScript library.swyx [00:28:26]: Live graph?Comfy [00:28:27]: Live graph.swyx [00:28:28]: Usually people will go for like react flow for like a flow builder. Yeah.Comfy [00:28:31]: But that seems like too complicated. So I didn't really want to spend time like developing the front end. So I'm like, well, oh, light graph. This has the whole node interface. So, okay. Let me just plug that into, to my backend.swyx [00:28:49]: I feel like if Streamlit or Gradio offered something that you would have used Streamlit or Gradio cause it's Python. Yeah.Comfy [00:28:54]: Yeah. Yeah. Yeah.Comfy [00:29:00]: Yeah.Comfy [00:29:14]: Yeah. logic and your backend logic and just sticks them together.swyx [00:29:20]: It's supposed to be easy for you guys. If you're a Python main, you know, I'm a JS main, right? Okay. If you're a Python main, it's supposed to be easy.Comfy [00:29:26]: Yeah, it's easy, but it makes your whole software a huge mess.swyx [00:29:30]: I see, I see. So you're mixing concerns instead of separating concerns?Comfy [00:29:34]: Well, it's because... Like frontend and backend. Frontend and backend should be well separated with a defined API. Like that's how you're supposed to do it. Smart people disagree. It just sticks everything together. It makes it easy to like a huge mess. And also it's, there's a lot of issues with Gradio. Like it's very good if all you want to do is just get like slap a quick interface on your, like to show off your ML project. Like that's what it's made for. Yeah. Like there's no problem using it. Like, oh, I have my, I have my code. I just wanted a quick interface on it. That's perfect. Like use Gradio. But if you want to make something that's like a real, like real software that will last a long time and will be easy to maintain, then I would avoid it. Yeah.swyx [00:30:32]: So your criticism is Streamlit and Gradio are the same. I mean, those are the same criticisms.Comfy [00:30:37]: Yeah, Streamlit I haven't used as much. Yeah, I just looked a bit.swyx [00:30:43]: Similar philosophy.Comfy [00:30:44]: Yeah, it's similar. It's just, it just seems to me like, okay, for quick, like AI demos, it's perfect.swyx [00:30:51]: Yeah. Going back to like the core tech, like asynchronous queues, slow re-execution, smart memory management, you know, anything that you were very proud of or was very hard to figure out?Comfy [00:31:00]: Yeah. The thing that's the biggest pain in the ass is probably the memory management. Yeah.swyx [00:31:05]: Were you just paging models in and out or? Yeah.Comfy [00:31:08]: Before it was just, okay, load the model, completely unload it. Then, okay, that, that works well when you, your model are small, but if your models are big and it takes sort of like, let's say someone has a, like a, a 4090, and the model size is 10 gigabytes, that can take a few seconds to like load and load, load and load, so you want to try to keep things like in memory, in the GPU memory as much as possible. What Comfy UI does right now is it. It tries to like estimate, okay, like, okay, you're going to sample this model, it's going to take probably this amount of memory, let's remove the models, like this amount of memory that's been loaded on the GPU and then just execute it. But so there's a fine line between just because try to remove the least amount of models that are already loaded. Because as fans, like Windows drivers, and one other problem is the NVIDIA driver on Windows by default, because there's a way to, there's an option to disable that feature, but by default it, like, if you start loading, you can overflow your GPU memory and then it's, the driver's going to automatically start paging to RAM. But the problem with that is it's, it makes everything extremely slow. So when you see people complaining, oh, this model, it works, but oh, s**t, it starts slowing down a lot, that's probably what's happening. So it's basically you have to just try to get, use as much memory as possible, but not too much, or else things start slowing down, or people get out of memory, and then just find, try to find that line where, oh, like the driver on Windows starts paging and stuff. Yeah. And the problem with PyTorch is it's, it's high levels, don't have that much fine-grained control over, like, specific memory stuff, so kind of have to leave, like, the memory freeing to, to Python and PyTorch, which is, can be annoying sometimes.swyx [00:33:32]: So, you know, I think one thing is, as a maintainer of this project, like, you're designing for a very wide surface area of compute, like, you even support CPUs.Comfy [00:33:42]: Yeah, well, that's... That's just, for PyTorch, PyTorch supports CPUs, so, yeah, it's just, that's not, that's not hard to support.swyx [00:33:50]: First of all, is there a market share estimate, like, is it, like, 70% NVIDIA, like, 30% AMD, and then, like, miscellaneous on Apple, Silicon, or whatever?Comfy [00:33:59]: For Comfy? Yeah. Yeah, and, yeah, I don't know the market share.swyx [00:34:03]: Can you guess?Comfy [00:34:04]: I think it's mostly NVIDIA. Right. Because, because AMD, the problem, like, AMD works horribly on Windows. Like, on Linux, it works fine. It's, it's lower than the price equivalent NVIDIA GPU, but it works, like, you can use it, you generate images, everything works. On Linux, on Windows, you might have a hard time, so, that's the problem, and most people, I think most people who bought AMD probably use Windows. They probably aren't going to switch to Linux, so... Yeah. So, until AMD actually, like, ports their, like, raw cam to, to Windows properly, and then there's actually PyTorch, I think they're, they're doing that, they're in the process of doing that, but, until they get it, they get a good, like, PyTorch raw cam build that works on Windows, it's, like, they're going to have a hard time. Yeah.Alessio [00:35:06]: We got to get George on it. Yeah. Well, he's trying to get Lisa Su to do it, but... Let's talk a bit about, like, the node design. So, unlike all the other text-to-image, you have a very, like, deep, so you have, like, a separate node for, like, clip and code, you have a separate node for, like, the case sampler, you have, like, all these nodes. Going back to, like, the making it easy versus making it hard, but, like, how much do people actually play with all the settings, you know? Kind of, like, how do you guide people to, like, hey, this is actually going to be very impactful versus this is maybe, like, less impactful, but we still want to expose it to you?Comfy [00:35:40]: Well, I try to... I try to expose, like, I try to expose everything or, but, yeah, at least for the, but for things, like, for example, for the samplers, like, there's, like, yeah, four different sampler nodes, which go in easiest to most advanced. So, yeah, if you go, like, the easy node, the regular sampler node, that's, you have just the basic settings. But if you use, like, the sampler advanced... If you use, like, the custom advanced node, that, that one you can actually, you'll see you have, like, different nodes.Alessio [00:36:19]: I'm looking it up now. Yeah. What are, like, the most impactful parameters that you use? So, it's, like, you know, you can have more, but, like, which ones, like, really make a difference?Comfy [00:36:30]: Yeah, they all do. They all have their own, like, they all, like, for example, yeah, steps. Usually you want steps, you want them to be as low as possible. But you want, if you're optimizing your workflow, you want to, you lower the steps until, like, the images start deteriorating too much. Because that, yeah, that's the number of steps you're running the diffusion process. So, if you want things to be faster, lower is better. But, yeah, CFG, that's more, you can kind of see that as the contrast of the image. Like, if your image looks too bursty. Then you can lower the CFG. So, yeah, CFG, that's how, yeah, that's how strongly the, like, the negative versus positive prompt. Because when you sample a diffusion model, it's basically a negative prompt. It's just, yeah, positive prediction minus negative prediction.swyx [00:37:32]: Contrastive loss. Yeah.Comfy [00:37:34]: It's positive minus negative, and the CFG does the multiplier. Yeah. Yeah. Yeah, so.Alessio [00:37:41]: What are, like, good resources to understand what the parameters do? I think most people start with automatic, and then they move over, and it's, like, snap, CFG, sampler, name, scheduler, denoise. Read it.Comfy [00:37:53]: But, honestly, well, it's more, it's something you should, like, try out yourself. I don't know, you don't necessarily need to know how it works to, like, what it does. Because even if you know, like, CFGO, it's, like, positive minus negative prompt. Yeah. So the only thing you know at CFG is if it's 1.0, then that means the negative prompt isn't applied. It also means sampling is two times faster. But, yeah. But other than that, it's more, like, you should really just see what it does to the images yourself, and you'll probably get a more intuitive understanding of what these things do.Alessio [00:38:34]: Any other nodes or things you want to shout out? Like, I know the animate diff IP adapter. Those are, like, some of the most popular ones. Yeah. What else comes to mind?Comfy [00:38:44]: Not nodes, but there's, like, what I like is when some people, sometimes they make things that use ComfyUI as their backend. Like, there's a plugin for Krita that uses ComfyUI as its backend. So you can use, like, all the models that work in Comfy in Krita. And I think I've tried it once. But I know a lot of people use it, and it's probably really nice, so.Alessio [00:39:15]: What's the craziest node that people have built, like, the most complicated?Comfy [00:39:21]: Craziest node? Like, yeah. I know some people have made, like, video games in Comfy with, like, stuff like that. So, like, someone, like, I remember, like, yeah, last, I think it was last year, someone made, like, a, like, Wolfenstein 3D in Comfy. Of course. And then one of the inputs was, oh, you can generate a texture, and then it changes the texture in the game. So you can plug it to, like, the workflow. And there's a lot of, if you look there, there's a lot of crazy things people do, so. Yeah.Alessio [00:39:59]: And now there's, like, a node register that people can use to, like, download nodes. Yeah.Comfy [00:40:04]: Like, well, there's always been the, like, the ComfyUI manager. Yeah. But we're trying to make this more, like, I don't know, official, like, with, yeah, with the node registry. Because before the node registry, the, like, okay, how did your custom node get into ComfyUI manager? That's the guy running it who, like, every day he searched GitHub for new custom nodes and added dev annually to his custom node manager. So we're trying to make it less effortless. So we're trying to make it less effortless for him, basically. Yeah.Alessio [00:40:40]: Yeah. But I was looking, I mean, there's, like, a YouTube download node. There's, like, this is almost like, you know, a data pipeline more than, like, an image generation thing at this point. It's, like, you can get data in, you can, like, apply filters to it, you can generate data out.Comfy [00:40:54]: Yeah. You can do a lot of different things. Yeah. So I'm thinking, I think what I did is I made it easy to make custom nodes. So I think that helped a lot. I think that helped a lot for, like, the ecosystem because it is very easy to just make a node. So, yeah, a bit too easy sometimes. Then we have the issue where there's a lot of custom node packs which share similar nodes. But, well, that's, yeah, something we're trying to solve by maybe bringing some of the functionality into the core. Yeah. Yeah. Yeah.Alessio [00:41:36]: And then there's, like, video. People can do video generation. Yeah.Comfy [00:41:40]: Video, that's, well, the first video model was, like, stable video diffusion, which was last, yeah, exactly last year, I think. Like, one year ago. But that wasn't a true video model. So it was...swyx [00:41:55]: It was, like, moving images? Yeah.Comfy [00:41:57]: I generated video. What I mean by that is it's, like, it's still 2D Latents. It's basically what I'm trying to do. So what they did is they took SD2, and then they added some temporal attention to it, and then trained it on videos and all. So it's kind of, like, animated, like, same idea, basically. Why I say it's not a true video model is that you still have, like, the 2D Latents. Like, a true video model, like Mochi, for example, would have 3D Latents. Mm-hmm.Alessio [00:42:32]: Which means you can, like, move through the space, basically. It's the difference. You're not just kind of, like, reorienting. Yeah.Comfy [00:42:39]: And it's also, well, it's also because you have a temporal VAE. Mm-hmm. Also, like, Mochi has a temporal VAE that compresses on, like, the temporal direction, also. So that's something you don't have with, like, yeah, animated diff and stable video diffusion. They only, like, compress spatially, not temporally. Mm-hmm. Right. So, yeah. That's why I call that, like, true video models. There's, yeah, there's actually a few of them, but the one I've implemented in comfy is Mochi, because that seems to be the best one so far. Yeah.swyx [00:43:15]: We had AJ come and speak at the stable diffusion meetup. The other open one I think I've seen is COG video. Yeah.Comfy [00:43:21]: COG video. Yeah. That one's, yeah, it also seems decent, but, yeah. Chinese, so we don't use it. No, it's fine. It's just, yeah, I could. Yeah. It's just that there's a, it's not the only one. There's also a few others, which I.swyx [00:43:36]: The rest are, like, closed source, right? Like, Cling. Yeah.Comfy [00:43:39]: Closed source, there's a bunch of them. But I mean, open. I've seen a few of them. Like, I can't remember their names, but there's COG videos, the big, the big one. Then there's also a few of them that released at the same time. There's one that released at the same time as SSD 3.5, same day, which is why I don't remember the name.swyx [00:44:02]: We should have a release schedule so we don't conflict on each of these things. Yeah.Comfy [00:44:06]: I think SD 3.5 and Mochi released on the same day. So everything else was kind of drowned, completely drowned out. So for some reason, lots of people picked that day to release their stuff.Comfy [00:44:21]: Yeah. Which is, well, shame for those. And I think Omnijet also released the same day, which also seems interesting. Yeah. Yeah.Alessio [00:44:30]: What's Comfy? So you are Comfy. And then there's like, comfy.org. I know we do a lot of things for, like, news research and those guys also have kind of like a more open source thing going on. How do you work? Like you mentioned, you mostly work on like, the core piece of it. And then what...Comfy [00:44:47]: Maybe I should fade it in because I, yeah, I feel like maybe, yeah, I only explain part of the story. Right. Yeah. Maybe I should explain the rest. So yeah. So yeah. Basically, January, that's when the first January 2023, January 16, 2023, that's when Amphi was first released to the public. Then, yeah, did a Reddit post about the area composition thing somewhere in, I don't remember exactly, maybe end of January, beginning of February. And then someone, a YouTuber, made a video about it, like Olivio, he made a video about Amphi in March 2023. I think that's when it was a real burst of attention. And by that time, I was continuing to develop it and it was getting, people were starting to use it more, which unfortunately meant that I had first written it to do like experiments, but then my time to do experiments went down. It started going down, because people were actually starting to use it then. Like, I had to, and I said, well, yeah, time to add all these features and stuff. Yeah, and then I got hired by Stability June, 2023. Then I made, basically, yeah, they hired me because they wanted the SD-XL. So I got the SD-XL working very well withітhe UI, because they were experimenting withámphi.house.com. Actually, the SDX, how the SDXL released worked is they released, for some reason, like they released the code first, but they didn't release the model checkpoint. So they released the code. And then, well, since the research was related to code, I released the code in Compute 2. And then the checkpoints were basically early access. People had to sign up and they only allowed a lot of people from edu emails. Like if you had an edu email, like they gave you access basically to the SDXL 0.9. And, well, that leaked. Right. Of course, because of course it's going to leak if you do that. Well, the only way people could easily use it was with Comfy. So, yeah, people started using. And then I fixed a few of the issues people had. So then the big 1.0 release happened. And, well, Comfy UI was the only way a lot of people could actually run it on their computers. Because it just like automatic was so like inefficient and bad that most people couldn't actually, like it just wouldn't work. Like because he did a quick implementation. So people were forced. To use Comfy UI, and that's how it became popular because people had no choice.swyx [00:47:55]: The growth hack.Comfy [00:47:56]: Yeah.swyx [00:47:56]: Yeah.Comfy [00:47:57]: Like everywhere, like people who didn't have the 4090, they had like, who had just regular GPUs, they didn't have a choice.Alessio [00:48:05]: So yeah, I got a 4070. So think of me. And so today, what's, is there like a core Comfy team or?Comfy [00:48:13]: Uh, yeah, well, right now, um, yeah, we are hiring. Okay. Actually, so right now core, like, um, the core core itself, it's, it's me. Uh, but because, uh, the reason where folks like all the focus has been mostly on the front end right now, because that's the thing that's been neglected for a long time. So, uh, so most of the focus right now is, uh, all on the front end, but we are, uh, yeah, we will soon get, uh, more people to like help me with the actual backend stuff. Yeah. So, no, I'm not going to say a hundred percent because that's why once the, once we have our V one release, which is because it'd be the package, come fee-wise with the nice interface and easy to install on windows and hopefully Mac. Uh, yeah. Yeah. Once we have that, uh, we're going to have to, lots of stuff to do on the backend side and also the front end side, but, uh.Alessio [00:49:14]: What's the release that I'm on the wait list. What's the timing?Comfy [00:49:18]: Uh, soon. Uh, soon. Yeah, I don't want to promise a release date. We do have a release date we're targeting, but I'm not sure if it's public. Yeah, and we're still going to continue doing the open source, making MPUI the best way to run stable infusion models. At least the open source side, it's going to be the best way to run models locally. But we will have a few things to make money from it, like cloud inference or that type of thing. And maybe some things for some enterprises.swyx [00:50:08]: I mean, a few questions on that. How do you feel about the other comfy startups?Comfy [00:50:11]: I mean, I think it's great. They're using your name. Yeah, well, it's better they use comfy than they use something else. Yeah, that's true. It's fine. We're going to try not to... We don't want to... We want people to use comfy. Like I said, it's better that people use comfy than something else. So as long as they use comfy, I think it helps the ecosystem. Because more people, even if they don't contribute directly, the fact that they are using comfy means that people are more likely to join the ecosystem. So, yeah.swyx [00:50:57]: And then would you ever do text?Comfy [00:50:59]: Yeah, well, you can already do text with some custom nodes. So, yeah, it's something we like. Yeah, it's something I've wanted to eventually add to core, but it's more like not a very... It's a very high priority. But because a lot of people use text for prompt enhancement and other things like that. So, yeah, it's just that my focus has always been on diffusion models. Yeah, unless some text diffusion model comes out.swyx [00:51:30]: Yeah, David Holtz is investing a lot in text diffusion.Comfy [00:51:34]: Yeah, well, if a good one comes out, then we'll probably implement it since it fits with the whole...swyx [00:51:39]: Yeah, I mean, I imagine it's going to be a close source to Midjourney. Yeah.Comfy [00:51:43]: Well, if an open one comes out, then I'll probably implement it.Alessio [00:51:54]: Cool, comfy. Thanks so much for coming on. This was fun. Bye. Get full access to Latent Space at www.latent.space/subscribe

Applications for the 2025 AI Engineer Summit are up, and you can save the date for AIE Singapore in April and AIE World's Fair 2025 in June.Happy new year, and thanks for 100 great episodes! Please let us know what you want to see/hear for the next 100!Full YouTube Episode with Slides/ChartsLike and subscribe and hit that bell to get notifs!Timestamps* 00:00 Welcome to the 100th Episode!* 00:19 Reflecting on the Journey* 00:47 AI Engineering: The Rise and Impact* 03:15 Latent Space Live and AI Conferences* 09:44 The Competitive AI Landscape* 21:45 Synthetic Data and Future Trends* 35:53 Creative Writing with AI* 36:12 Legal and Ethical Issues in AI* 38:18 The Data War: GPU Poor vs. GPU Rich* 39:12 The Rise of GPU Ultra Rich* 40:47 Emerging Trends in AI Models* 45:31 The Multi-Modality War* 01:05:31 The Future of AI Benchmarks* 01:13:17 Pionote and Frontier Models* 01:13:47 Niche Models and Base Models* 01:14:30 State Space Models and RWKB* 01:15:48 Inference Race and Price Wars* 01:22:16 Major AI Themes of the Year* 01:22:48 AI Rewind: January to March* 01:26:42 AI Rewind: April to June* 01:33:12 AI Rewind: July to September* 01:34:59 AI Rewind: October to December* 01:39:53 Year-End Reflections and PredictionsTranscript[00:00:00] Welcome to the 100th Episode![00:00:00] Alessio: Hey everyone, welcome to the Latent Space Podcast. This is Alessio, partner and CTO at Decibel Partners, and I'm joined by my co host Swyx for the 100th time today.[00:00:12] swyx: Yay, um, and we're so glad that, yeah, you know, everyone has, uh, followed us in this journey. How do you feel about it? 100 episodes.[00:00:19] Alessio: Yeah, I know.[00:00:19] Reflecting on the Journey[00:00:19] Alessio: Almost two years that we've been doing this. We've had four different studios. Uh, we've had a lot of changes. You know, we used to do this lightning round. When we first started that we didn't like, and we tried to change the question. The answer[00:00:32] swyx: was cursor and perplexity.[00:00:34] Alessio: Yeah, I love mid journey. It's like, do you really not like anything else?[00:00:38] Alessio: Like what's, what's the unique thing? And I think, yeah, we, we've also had a lot more research driven content. You know, we had like 3DAO, we had, you know. Jeremy Howard, we had more folks like that.[00:00:47] AI Engineering: The Rise and Impact[00:00:47] Alessio: I think we want to do more of that too in the new year, like having, uh, some of the Gemini folks, both on the research and the applied side.[00:00:54] Alessio: Yeah, but it's been a ton of fun. I think we both started, I wouldn't say as a joke, we were kind of like, Oh, we [00:01:00] should do a podcast. And I think we kind of caught the right wave, obviously. And I think your rise of the AI engineer posts just kind of get people. Sombra to congregate, and then the AI engineer summit.[00:01:11] Alessio: And that's why when I look at our growth chart, it's kind of like a proxy for like the AI engineering industry as a whole, which is almost like, like, even if we don't do that much, we keep growing just because there's so many more AI engineers. So did you expect that growth or did you expect that would take longer for like the AI engineer thing to kind of like become, you know, everybody talks about it today.[00:01:32] swyx: So, the sign of that, that we have won is that Gartner puts it at the top of the hype curve right now. So Gartner has called the peak in AI engineering. I did not expect, um, to what level. I knew that I was correct when I called it because I did like two months of work going into that. But I didn't know, You know, how quickly it could happen, and obviously there's a chance that I could be wrong.[00:01:52] swyx: But I think, like, most people have come around to that concept. Hacker News hates it, which is a good sign. But there's enough people that have defined it, you know, GitHub, when [00:02:00] they launched GitHub Models, which is the Hugging Face clone, they put AI engineers in the banner, like, above the fold, like, in big So I think it's like kind of arrived as a meaningful and useful definition.[00:02:12] swyx: I think people are trying to figure out where the boundaries are. I think that was a lot of the quote unquote drama that happens behind the scenes at the World's Fair in June. Because I think there's a lot of doubt or questions about where ML engineering stops and AI engineering starts. That's a useful debate to be had.[00:02:29] swyx: In some sense, I actually anticipated that as well. So I intentionally did not. Put a firm definition there because most of the successful definitions are necessarily underspecified and it's actually useful to have different perspectives and you don't have to specify everything from the outset.[00:02:45] Alessio: Yeah, I was at um, AWS reInvent and the line to get into like the AI engineering talk, so to speak, which is, you know, applied AI and whatnot was like, there are like hundreds of people just in line to go in.[00:02:56] Alessio: I think that's kind of what enabled me. People, right? Which is what [00:03:00] you kind of talked about. It's like, Hey, look, you don't actually need a PhD, just, yeah, just use the model. And then maybe we'll talk about some of the blind spots that you get as an engineer with the earlier posts that we also had on on the sub stack.[00:03:11] Alessio: But yeah, it's been a heck of a heck of a two years.[00:03:14] swyx: Yeah.[00:03:15] Latent Space Live and AI Conferences[00:03:15] swyx: You know, I was, I was trying to view the conference as like, so NeurIPS is I think like 16, 17, 000 people. And the Latent Space Live event that we held there was 950 signups. I think. The AI world, the ML world is still very much research heavy. And that's as it should be because ML is very much in a research phase.[00:03:34] swyx: But as we move this entire field into production, I think that ratio inverts into becoming more engineering heavy. So at least I think engineering should be on the same level, even if it's never as prestigious, like it'll always be low status because at the end of the day, you're manipulating APIs or whatever.[00:03:51] swyx: But Yeah, wrapping GPTs, but there's going to be an increasing stack and an art to doing these, these things well. And I, you know, I [00:04:00] think that's what we're focusing on for the podcast, the conference and basically everything I do seems to make sense. And I think we'll, we'll talk about the trends here that apply.[00:04:09] swyx: It's, it's just very strange. So, like, there's a mix of, like, keeping on top of research while not being a researcher and then putting that research into production. So, like, people always ask me, like, why are you covering Neuralibs? Like, this is a ML research conference and I'm like, well, yeah, I mean, we're not going to, to like, understand everything Or reproduce every single paper, but the stuff that is being found here is going to make it through into production at some point, you hope.[00:04:32] swyx: And then actually like when I talk to the researchers, they actually get very excited because they're like, oh, you guys are actually caring about how this goes into production and that's what they really really want. The measure of success is previously just peer review, right? Getting 7s and 8s on their um, Academic review conferences and stuff like citations is one metric, but money is a better metric.[00:04:51] Alessio: Money is a better metric. Yeah, and there were about 2200 people on the live stream or something like that. Yeah, yeah. Hundred on the live stream. So [00:05:00] I try my best to moderate, but it was a lot spicier in person with Jonathan and, and Dylan. Yeah, that it was in the chat on YouTube.[00:05:06] swyx: I would say that I actually also created.[00:05:09] swyx: Layen Space Live in order to address flaws that are perceived in academic conferences. This is not NeurIPS specific, it's ICML, NeurIPS. Basically, it's very sort of oriented towards the PhD student, uh, market, job market, right? Like literally all, basically everyone's there to advertise their research and skills and get jobs.[00:05:28] swyx: And then obviously all the, the companies go there to hire them. And I think that's great for the individual researchers, but for people going there to get info is not great because you have to read between the lines, bring a ton of context in order to understand every single paper. So what is missing is effectively what I ended up doing, which is domain by domain, go through and recap the best of the year.[00:05:48] swyx: Survey the field. And there are, like NeurIPS had a, uh, I think ICML had a like a position paper track, NeurIPS added a benchmarks, uh, datasets track. These are ways in which to address that [00:06:00] issue. Uh, there's always workshops as well. Every, every conference has, you know, a last day of workshops and stuff that provide more of an overview.[00:06:06] swyx: But they're not specifically prompted to do so. And I think really, uh, Organizing a conference is just about getting good speakers and giving them the correct prompts. And then they will just go and do that thing and they do a very good job of it. So I think Sarah did a fantastic job with the startups prompt.[00:06:21] swyx: I can't list everybody, but we did best of 2024 in startups, vision, open models. Post transformers, synthetic data, small models, and agents. And then the last one was the, uh, and then we also did a quick one on reasoning with Nathan Lambert. And then the last one, obviously, was the debate that people were very hyped about.[00:06:39] swyx: It was very awkward. And I'm really, really thankful for John Franco, basically, who stepped up to challenge Dylan. Because Dylan was like, yeah, I'll do it. But He was pro scaling. And I think everyone who is like in AI is pro scaling, right? So you need somebody who's ready to publicly say, no, we've hit a wall.[00:06:57] swyx: So that means you're saying Sam Altman's wrong. [00:07:00] You're saying, um, you know, everyone else is wrong. It helps that this was the day before Ilya went on, went up on stage and then said pre training has hit a wall. And data has hit a wall. So actually Jonathan ended up winning, and then Ilya supported that statement, and then Noam Brown on the last day further supported that statement as well.[00:07:17] swyx: So it's kind of interesting that I think the consensus kind of going in was that we're not done scaling, like you should believe in a better lesson. And then, four straight days in a row, you had Sepp Hochreiter, who is the creator of the LSTM, along with everyone's favorite OG in AI, which is Juergen Schmidhuber.[00:07:34] swyx: He said that, um, we're pre trading inside a wall, or like, we've run into a different kind of wall. And then we have, you know John Frankel, Ilya, and then Noam Brown are all saying variations of the same thing, that we have hit some kind of wall in the status quo of what pre trained, scaling large pre trained models has looked like, and we need a new thing.[00:07:54] swyx: And obviously the new thing for people is some make, either people are calling it inference time compute or test time [00:08:00] compute. I think the collective terminology has been inference time, and I think that makes sense because test time, calling it test, meaning, has a very pre trained bias, meaning that the only reason for running inference at all is to test your model.[00:08:11] swyx: That is not true. Right. Yeah. So, so, I quite agree that. OpenAI seems to have adopted, or the community seems to have adopted this terminology of ITC instead of TTC. And that, that makes a lot of sense because like now we care about inference, even right down to compute optimality. Like I actually interviewed this author who recovered or reviewed the Chinchilla paper.[00:08:31] swyx: Chinchilla paper is compute optimal training, but what is not stated in there is it's pre trained compute optimal training. And once you start caring about inference, compute optimal training, you have a different scaling law. And in a way that we did not know last year.[00:08:45] Alessio: I wonder, because John is, he's also on the side of attention is all you need.[00:08:49] Alessio: Like he had the bet with Sasha. So I'm curious, like he doesn't believe in scaling, but he thinks the transformer, I wonder if he's still. So, so,[00:08:56] swyx: so he, obviously everything is nuanced and you know, I told him to play a character [00:09:00] for this debate, right? So he actually does. Yeah. He still, he still believes that we can scale more.[00:09:04] swyx: Uh, he just assumed the character to be very game for, for playing this debate. So even more kudos to him that he assumed a position that he didn't believe in and still won the debate.[00:09:16] Alessio: Get rekt, Dylan. Um, do you just want to quickly run through some of these things? Like, uh, Sarah's presentation, just the highlights.[00:09:24] swyx: Yeah, we can't go through everyone's slides, but I pulled out some things as a factor of, like, stuff that we were going to talk about. And we'll[00:09:30] Alessio: publish[00:09:31] swyx: the rest. Yeah, we'll publish on this feed the best of 2024 in those domains. And hopefully people can benefit from the work that our speakers have done.[00:09:39] swyx: But I think it's, uh, these are just good slides. And I've been, I've been looking for a sort of end of year recaps from, from people.[00:09:44] The Competitive AI Landscape[00:09:44] swyx: The field has progressed a lot. You know, I think the max ELO in 2023 on LMSys used to be 1200 for LMSys ELOs. And now everyone is at least at, uh, 1275 in their ELOs, and this is across Gemini, Chadjibuti, [00:10:00] Grok, O1.[00:10:01] swyx: ai, which with their E Large model, and Enthopic, of course. It's a very, very competitive race. There are multiple Frontier labs all racing, but there is a clear tier zero Frontier. And then there's like a tier one. It's like, I wish I had everything else. Tier zero is extremely competitive. It's effectively now three horse race between Gemini, uh, Anthropic and OpenAI.[00:10:21] swyx: I would say that people are still holding out a candle for XAI. XAI, I think, for some reason, because their API was very slow to roll out, is not included in these metrics. So it's actually quite hard to put on there. As someone who also does charts, XAI is continually snubbed because they don't work well with the benchmarking people.[00:10:42] swyx: Yeah, yeah, yeah. It's a little trivia for why XAI always gets ignored. The other thing is market share. So these are slides from Sarah. We have it up on the screen. It has gone from very heavily open AI. So we have some numbers and estimates. These are from RAMP. Estimates of open AI market share in [00:11:00] December 2023.[00:11:01] swyx: And this is basically, what is it, GPT being 95 percent of production traffic. And I think if you correlate that with stuff that we asked. Harrison Chase on the LangChain episode, it was true. And then CLAUD 3 launched mid middle of this year. I think CLAUD 3 launched in March, CLAUD 3. 5 Sonnet was in June ish.[00:11:23] swyx: And you can start seeing the market share shift towards opening, uh, towards that topic, uh, very, very aggressively. The more recent one is Gemini. So if I scroll down a little bit, this is an even more recent dataset. So RAM's dataset ends in September 2 2. 2024. Gemini has basically launched a price war at the low end, uh, with Gemini Flash, uh, being basically free for personal use.[00:11:44] swyx: Like, I think people don't understand the free tier. It's something like a billion tokens per day. Unless you're trying to abuse it, you cannot really exhaust your free tier on Gemini. They're really trying to get you to use it. They know they're in like third place, um, fourth place, depending how you, how you count.[00:11:58] swyx: And so they're going after [00:12:00] the Lower tier first, and then, you know, maybe the upper tier later, but yeah, Gemini Flash, according to OpenRouter, is now 50 percent of their OpenRouter requests. Obviously, these are the small requests. These are small, cheap requests that are mathematically going to be more.[00:12:15] swyx: The smart ones obviously are still going to OpenAI. But, you know, it's a very, very big shift in the market. Like basically 2023, 2022, To going into 2024 opening has gone from nine five market share to Yeah. Reasonably somewhere between 50 to 75 market share.[00:12:29] Alessio: Yeah. I'm really curious how ramped does the attribution to the model?[00:12:32] Alessio: If it's API, because I think it's all credit card spin. . Well, but it's all, the credit card doesn't say maybe. Maybe the, maybe when they do expenses, they upload the PDF, but yeah, the, the German I think makes sense. I think that was one of my main 2024 takeaways that like. The best small model companies are the large labs, which is not something I would have thought that the open source kind of like long tail would be like the small model.[00:12:53] swyx: Yeah, different sizes of small models we're talking about here, right? Like so small model here for Gemini is AB, [00:13:00] right? Uh, mini. We don't know what the small model size is, but yeah, it's probably in the double digits or maybe single digits, but probably double digits. The open source community has kind of focused on the one to three B size.[00:13:11] swyx: Mm-hmm . Yeah. Maybe[00:13:12] swyx: zero, maybe 0.5 B uh, that's moon dream and that is small for you then, then that's great. It makes sense that we, we have a range for small now, which is like, may, maybe one to five B. Yeah. I'll even put that at, at, at the high end. And so this includes Gemma from Gemini as well. But also includes the Apple Foundation models, which I think Apple Foundation is 3B.[00:13:32] Alessio: Yeah. No, that's great. I mean, I think in the start small just meant cheap. I think today small is actually a more nuanced discussion, you know, that people weren't really having before.[00:13:43] swyx: Yeah, we can keep going. This is a slide that I smiley disagree with Sarah. She's pointing to the scale SEAL leaderboard. I think the Researchers that I talked with at NeurIPS were kind of positive on this because basically you need private test [00:14:00] sets to prevent contamination.[00:14:02] swyx: And Scale is one of maybe three or four people this year that has really made an effort in doing a credible private test set leaderboard. Llama405B does well compared to Gemini and GPT 40. And I think that's good. I would say that. You know, it's good to have an open model that is that big, that does well on those metrics.[00:14:23] swyx: But anyone putting 405B in production will tell you, if you scroll down a little bit to the artificial analysis numbers, that it is very slow and very expensive to infer. Um, it doesn't even fit on like one node. of, uh, of H100s. Cerebras will be happy to tell you they can serve 4 or 5B on their super large chips.[00:14:42] swyx: But, um, you know, if you need to do anything custom to it, you're still kind of constrained. So, is 4 or 5B really that relevant? Like, I think most people are basically saying that they only use 4 or 5B as a teacher model to distill down to something. Even Meta is doing it. So with Lama 3. [00:15:00] 3 launched, they only launched the 70B because they use 4 or 5B to distill the 70B.[00:15:03] swyx: So I don't know if like open source is keeping up. I think they're the, the open source industrial complex is very invested in telling you that the, if the gap is narrowing, I kind of disagree. I think that the gap is widening with O1. I think there are very, very smart people trying to narrow that gap and they should.[00:15:22] swyx: I really wish them success, but you cannot use a chart that is nearing 100 in your saturation chart. And look, the distance between open source and closed source is narrowing. Of course it's going to narrow because you're near 100. This is stupid. But in metrics that matter, is open source narrowing?[00:15:38] swyx: Probably not for O1 for a while. And it's really up to the open source guys to figure out if they can match O1 or not.[00:15:46] Alessio: I think inference time compute is bad for open source just because, you know, Doc can donate the flops at training time, but he cannot donate the flops at inference time. So it's really hard to like actually keep up on that axis.[00:15:59] Alessio: Big, big business [00:16:00] model shift. So I don't know what that means for the GPU clouds. I don't know what that means for the hyperscalers, but obviously the big labs have a lot of advantage. Because, like, it's not a static artifact that you're putting the compute in. You're kind of doing that still, but then you're putting a lot of computed inference too.[00:16:17] swyx: Yeah, yeah, yeah. Um, I mean, Llama4 will be reasoning oriented. We talked with Thomas Shalom. Um, kudos for getting that episode together. That was really nice. Good, well timed. Actually, I connected with the AI meta guy, uh, at NeurIPS, and, um, yeah, we're going to coordinate something for Llama4. Yeah, yeah,[00:16:32] Alessio: and our friend, yeah.[00:16:33] Alessio: Clara Shi just joined to lead the business agent side. So I'm sure we'll have her on in the new year.[00:16:39] swyx: Yeah. So, um, my comment on, on the business model shift, this is super interesting. Apparently it is wide knowledge that OpenAI wanted more than 6. 6 billion dollars for their fundraise. They wanted to raise, you know, higher, and they did not.[00:16:51] swyx: And what that means is basically like, it's very convenient that we're not getting GPT 5, which would have been a larger pre train. We should have a lot of upfront money. And [00:17:00] instead we're, we're converting fixed costs into variable costs, right. And passing it on effectively to the customer. And it's so much easier to take margin there because you can directly attribute it to like, Oh, you're using this more.[00:17:12] swyx: Therefore you, you pay more of the cost and I'll just slap a margin in there. So like that lets you control your growth margin and like tie your. Your spend, or your sort of inference spend, accordingly. And it's just really interesting to, that this change in the sort of inference paradigm has arrived exactly at the same time that the funding environment for pre training is effectively drying up, kind of.[00:17:36] swyx: I feel like maybe the VCs are very in tune with research anyway, so like, they would have noticed this, but, um, it's just interesting.[00:17:43] Alessio: Yeah, and I was looking back at our yearly recap of last year. Yeah. And the big thing was like the mixed trial price fights, you know, and I think now it's almost like there's nowhere to go, like, you know, Gemini Flash is like basically giving it away for free.[00:17:55] Alessio: So I think this is a good way for the labs to generate more revenue and pass down [00:18:00] some of the compute to the customer. I think they're going to[00:18:02] swyx: keep going. I think that 2, will come.[00:18:05] Alessio: Yeah, I know. Totally. I mean, next year, the first thing I'm doing is signing up for Devin. Signing up for the pro chat GBT.[00:18:12] Alessio: Just to try. I just want to see what does it look like to spend a thousand dollars a month on AI?[00:18:17] swyx: Yes. Yes. I think if your, if your, your job is a, at least AI content creator or VC or, you know, someone who, whose job it is to stay on, stay on top of things, you should already be spending like a thousand dollars a month on, on stuff.[00:18:28] swyx: And then obviously easy to spend, hard to use. You have to actually use. The good thing is that actually Google lets you do a lot of stuff for free now. So like deep research. That they just launched. Uses a ton of inference and it's, it's free while it's in preview.[00:18:45] Alessio: Yeah. They need to put that in Lindy.[00:18:47] Alessio: I've been using Lindy lately. I've been a built a bunch of things once we had flow because I liked the new thing. It's pretty good. I even did a phone call assistant. Um, yeah, they just launched Lindy voice. Yeah, I think once [00:19:00] they get advanced voice mode like capability today, still like speech to text, you can kind of tell.[00:19:06] Alessio: Um, but it's good for like reservations and things like that. So I have a meeting prepper thing. And so[00:19:13] swyx: it's good. Okay. I feel like we've, we've covered a lot of stuff. Uh, I, yeah, I, you know, I think We will go over the individual, uh, talks in a separate episode. Uh, I don't want to take too much time with, uh, this stuff, but that suffice to say that there is a lot of progress in each field.[00:19:28] swyx: Uh, we covered vision. Basically this is all like the audience voting for what they wanted. And then I just invited the best people I could find in each audience, especially agents. Um, Graham, who I talked to at ICML in Vienna, he is currently still number one. It's very hard to stay on top of SweetBench.[00:19:45] swyx: OpenHand is currently still number one. switchbench full, which is the hardest one. He had very good thoughts on agents, which I, which I'll highlight for people. Everyone is saying 2025 is the year of agents, just like they said last year. And, uh, but he had [00:20:00] thoughts on like eight parts of what are the frontier problems to solve in agents.[00:20:03] swyx: And so I'll highlight that talk as well.[00:20:05] Alessio: Yeah. The number six, which is the Hacken agents learn more about the environment, has been a Super interesting to us as well, just to think through, because, yeah, how do you put an agent in an enterprise where most things in an enterprise have never been public, you know, a lot of the tooling, like the code bases and things like that.[00:20:23] Alessio: So, yeah, there's not indexing and reg. Well, yeah, but it's more like. You can't really rag things that are not documented. But people know them based on how they've been doing it. You know, so I think there's almost this like, you know, Oh, institutional knowledge. Yeah, the boring word is kind of like a business process extraction.[00:20:38] Alessio: Yeah yeah, I see. It's like, how do you actually understand how these things are done? I see. Um, and I think today the, the problem is that, Yeah, the agents are, that most people are building are good at following instruction, but are not as good as like extracting them from you. Um, so I think that will be a big unlock just to touch quickly on the Jeff Dean thing.[00:20:55] Alessio: I thought it was pretty, I mean, we'll link it in the, in the things, but. I think the main [00:21:00] focus was like, how do you use ML to optimize the systems instead of just focusing on ML to do something else? Yeah, I think speculative decoding, we had, you know, Eugene from RWKB on the podcast before, like he's doing a lot of that with Fetterless AI.[00:21:12] swyx: Everyone is. I would say it's the norm. I'm a little bit uncomfortable with how much it costs, because it does use more of the GPU per call. But because everyone is so keen on fast inference, then yeah, makes sense.[00:21:24] Alessio: Exactly. Um, yeah, but we'll link that. Obviously Jeff is great.[00:21:30] swyx: Jeff is, Jeff's talk was more, it wasn't focused on Gemini.[00:21:33] swyx: I think people got the wrong impression from my tweet. It's more about how Google approaches ML and uses ML to design systems and then systems feedback into ML. And I think this ties in with Lubna's talk.[00:21:45] Synthetic Data and Future Trends[00:21:45] swyx: on synthetic data where it's basically the story of bootstrapping of humans and AI in AI research or AI in production.[00:21:53] swyx: So her talk was on synthetic data, where like how much synthetic data has grown in 2024 in the pre training side, the post training side, [00:22:00] and the eval side. And I think Jeff then also extended it basically to chips, uh, to chip design. So he'd spend a lot of time talking about alpha chip. And most of us in the audience are like, we're not working on hardware, man.[00:22:11] swyx: Like you guys are great. TPU is great. Okay. We'll buy TPUs.[00:22:14] Alessio: And then there was the earlier talk. Yeah. But, and then we have, uh, I don't know if we're calling them essays. What are we calling these? But[00:22:23] swyx: for me, it's just like bonus for late in space supporters, because I feel like they haven't been getting anything.[00:22:29] swyx: And then I wanted a more high frequency way to write stuff. Like that one I wrote in an afternoon. I think basically we now have an answer to what Ilya saw. It's one year since. The blip. And we know what he saw in 2014. We know what he saw in 2024. We think we know what he sees in 2024. He gave some hints and then we have vague indications of what he saw in 2023.[00:22:54] swyx: So that was the Oh, and then 2016 as well, because of this lawsuit with Elon, OpenAI [00:23:00] is publishing emails from Sam's, like, his personal text messages to Siobhan, Zelis, or whatever. So, like, we have emails from Ilya saying, this is what we're seeing in OpenAI, and this is why we need to scale up GPUs. And I think it's very prescient in 2016 to write that.[00:23:16] swyx: And so, like, it is exactly, like, basically his insights. It's him and Greg, basically just kind of driving the scaling up of OpenAI, while they're still playing Dota. They're like, no, like, we see the path here.[00:23:30] Alessio: Yeah, and it's funny, yeah, they even mention, you know, we can only train on 1v1 Dota. We need to train on 5v5, and that takes too many GPUs.[00:23:37] Alessio: Yeah,[00:23:37] swyx: and at least for me, I can speak for myself, like, I didn't see the path from Dota to where we are today. I think even, maybe if you ask them, like, they wouldn't necessarily draw a straight line. Yeah,[00:23:47] Alessio: no, definitely. But I think like that was like the whole idea of almost like the RL and we talked about this with Nathan on his podcast.[00:23:55] Alessio: It's like with RL, you can get very good at specific things, but then you can't really like generalize as much. And I [00:24:00] think the language models are like the opposite, which is like, you're going to throw all this data at them and scale them up, but then you really need to drive them home on a specific task later on.[00:24:08] Alessio: And we'll talk about the open AI reinforcement, fine tuning, um, announcement too, and all of that. But yeah, I think like scale is all you need. That's kind of what Elia will be remembered for. And I think just maybe to clarify on like the pre training is over thing that people love to tweet. I think the point of the talk was like everybody, we're scaling these chips, we're scaling the compute, but like the second ingredient which is data is not scaling at the same rate.[00:24:35] Alessio: So it's not necessarily pre training is over. It's kind of like What got us here won't get us there. In his email, he predicted like 10x growth every two years or something like that. And I think maybe now it's like, you know, you can 10x the chips again, but[00:24:49] swyx: I think it's 10x per year. Was it? I don't know.[00:24:52] Alessio: Exactly. And Moore's law is like 2x. So it's like, you know, much faster than that. And yeah, I like the fossil fuel of AI [00:25:00] analogy. It's kind of like, you know, the little background tokens thing. So the OpenAI reinforcement fine tuning is basically like, instead of fine tuning on data, you fine tune on a reward model.[00:25:09] Alessio: So it's basically like, instead of being data driven, it's like task driven. And I think people have tasks to do, they don't really have a lot of data. So I'm curious to see how that changes, how many people fine tune, because I think this is what people run into. It's like, Oh, you can fine tune llama. And it's like, okay, where do I get the data?[00:25:27] Alessio: To fine tune it on, you know, so it's great that we're moving the thing. And then I really like he had this chart where like, you know, the brain mass and the body mass thing is basically like mammals that scaled linearly by brain and body size, and then humans kind of like broke off the slope. So it's almost like maybe the mammal slope is like the pre training slope.[00:25:46] Alessio: And then the post training slope is like the, the human one.[00:25:49] swyx: Yeah. I wonder what the. I mean, we'll know in 10 years, but I wonder what the y axis is for, for Ilya's SSI. We'll try to get them on.[00:25:57] Alessio: Ilya, if you're listening, you're [00:26:00] welcome here. Yeah, and then he had, you know, what comes next, like agent, synthetic data, inference, compute, I thought all of that was like that.[00:26:05] Alessio: I don't[00:26:05] swyx: think he was dropping any alpha there. Yeah, yeah, yeah.[00:26:07] Alessio: Yeah. Any other new reps? Highlights?[00:26:10] swyx: I think that there was comparatively a lot more work. Oh, by the way, I need to plug that, uh, my friend Yi made this, like, little nice paper. Yeah, that was really[00:26:20] swyx: nice.[00:26:20] swyx: Uh, of, uh, of, like, all the, he's, she called it must read papers of 2024.[00:26:26] swyx: So I laid out some of these at NeurIPS, and it was just gone. Like, everyone just picked it up. Because people are dying for, like, little guidance and visualizations And so, uh, I thought it was really super nice that we got there.[00:26:38] Alessio: Should we do a late in space book for each year? Uh, I thought about it. For each year we should.[00:26:42] Alessio: Coffee table book. Yeah. Yeah. Okay. Put it in the will. Hi, Will. By the way, we haven't introduced you. He's our new, you know, general organist, Jamie. You need to[00:26:52] swyx: pull up more things. One thing I saw that, uh, Okay, one fun one, and then one [00:27:00] more general one. So the fun one is this paper on agent collusion. This is a paper on steganography.[00:27:06] swyx: This is secret collusion among AI agents, multi agent deception via steganography. I tried to go to NeurIPS in order to find these kinds of papers because the real reason Like NeurIPS this year has a lottery system. A lot of people actually even go and don't buy tickets because they just go and attend the side events.[00:27:22] swyx: And then also the people who go and end up crowding around the most popular papers, which you already know and already read them before you showed up to NeurIPS. So the only reason you go there is to talk to the paper authors, but there's like something like 10, 000 other. All these papers out there that, you know, are just people's work that they, that they did on the air and they failed to get attention for one reason or another.[00:27:42] swyx: And this was one of them. Uh, it was like all the way at the back. And this is a deep mind paper that actually focuses on collusion between AI agents, uh, by hiding messages in the text that they generate. Uh, so that's what steganography is. So a very simple example would be the first letter of every word.[00:27:57] swyx: If you Pick that out, you know, and the code sends a [00:28:00] different message than that. But something I've always emphasized is to LLMs, we read left to right. LLMs can read up, down, sideways, you know, in random character order. And it's the same to them as it is to us. So if we were ever to get You know, self motivated, underlined LLMs that we're trying to collaborate to take over the planet.[00:28:19] swyx: This would be how they do it. They spread messages among us in the messages that we generate. And he developed a scaling law for that. So he marked, I'm showing it on screen right now, the emergence of this phenomenon. Basically, for example, for Cypher encoding, GPT 2, Lama 2, mixed trial, GPT 3. 5, zero capabilities, and sudden 4.[00:28:40] swyx: And this is the kind of Jason Wei type emergence properties that people kind of look for. I think what made this paper stand out as well, so he developed the benchmark for steganography collusion, and he also focused on shelling point collusion, which is very low coordination. For agreeing on a decoding encoding format, you kind of need to have some [00:29:00] agreement on that.[00:29:00] swyx: But, but shelling point means like very, very low or almost no coordination. So for example, if I, if I ask someone, if the only message I give you is meet me in New York and you're not aware. Or when you would probably meet me at Grand Central Station. That is the Grand Central Station is a shelling point.[00:29:16] swyx: And it's probably somewhere, somewhere during the day. That is the shelling point of New York is Grand Central. To that extent, shelling points for steganography are things like the, the, the common decoding methods that we talked about. It will be interesting at some point in the future when we are worried about alignment.[00:29:30] swyx: It is not interesting today, but it's interesting that DeepMind is already thinking about this.[00:29:36] Alessio: I think that's like one of the hardest things about NeurIPS. It's like the long tail. I[00:29:41] swyx: found a pricing guy. I'm going to feature him on the podcast. Basically, this guy from NVIDIA worked out the optimal pricing for language models.[00:29:51] swyx: It's basically an econometrics paper at NeurIPS, where everyone else is talking about GPUs. And the guy with the GPUs is[00:29:57] Alessio: talking[00:29:57] swyx: about economics instead. [00:30:00] That was the sort of fun one. So the focus I saw is that model papers at NeurIPS are kind of dead. No one really presents models anymore. It's just data sets.[00:30:12] swyx: This is all the grad students are working on. So like there was a data sets track and then I was looking around like, I was like, you don't need a data sets track because every paper is a data sets paper. And so data sets and benchmarks, they're kind of flip sides of the same thing. So Yeah. Cool. Yeah, if you're a grad student, you're a GPU boy, you kind of work on that.[00:30:30] swyx: And then the, the sort of big model that people walk around and pick the ones that they like, and then they use it in their models. And that's, that's kind of how it develops. I, I feel like, um, like, like you didn't last year, you had people like Hao Tian who worked on Lava, which is take Lama and add Vision.[00:30:47] swyx: And then obviously actually I hired him and he added Vision to Grok. Now he's the Vision Grok guy. This year, I don't think there was any of those.[00:30:55] Alessio: What were the most popular, like, orals? Last year it was like the [00:31:00] Mixed Monarch, I think, was like the most attended. Yeah, uh, I need to look it up. Yeah, I mean, if nothing comes to mind, that's also kind of like an answer in a way.[00:31:10] Alessio: But I think last year there was a lot of interest in, like, furthering models and, like, different architectures and all of that.[00:31:16] swyx: I will say that I felt the orals, oral picks this year were not very good. Either that or maybe it's just a So that's the highlight of how I have changed in terms of how I view papers.[00:31:29] swyx: So like, in my estimation, two of the best papers in this year for datasets or data comp and refined web or fine web. These are two actually industrially used papers, not highlighted for a while. I think DCLM got the spotlight, FineWeb didn't even get the spotlight. So like, it's just that the picks were different.[00:31:48] swyx: But one thing that does get a lot of play that a lot of people are debating is the role that's scheduled. This is the schedule free optimizer paper from Meta from Aaron DeFazio. And this [00:32:00] year in the ML community, there's been a lot of chat about shampoo, soap, all the bathroom amenities for optimizing your learning rates.[00:32:08] swyx: And, uh, most people at the big labs are. Who I asked about this, um, say that it's cute, but it's not something that matters. I don't know, but it's something that was discussed and very, very popular. 4Wars[00:32:19] Alessio: of AI recap maybe, just quickly. Um, where do you want to start? Data?[00:32:26] swyx: So to remind people, this is the 4Wars piece that we did as one of our earlier recaps of this year.[00:32:31] swyx: And the belligerents are on the left, journalists, writers, artists, anyone who owns IP basically, New York Times, Stack Overflow, Reddit, Getty, Sarah Silverman, George RR Martin. Yeah, and I think this year we can add Scarlett Johansson to that side of the fence. So anyone suing, open the eye, basically. I actually wanted to get a snapshot of all the lawsuits.[00:32:52] swyx: I'm sure some lawyer can do it. That's the data quality war. On the right hand side, we have the synthetic data people, and I think we talked about Lumna's talk, you know, [00:33:00] really showing how much synthetic data has come along this year. I think there was a bit of a fight between scale. ai and the synthetic data community, because scale.[00:33:09] swyx: ai published a paper saying that synthetic data doesn't work. Surprise, surprise, scale. ai is the leading vendor of non synthetic data. Only[00:33:17] Alessio: cage free annotated data is useful.[00:33:21] swyx: So I think there's some debate going on there, but I don't think it's much debate anymore that at least synthetic data, for the reasons that are blessed in Luna's talk, Makes sense.[00:33:32] swyx: I don't know if you have any perspectives there.[00:33:34] Alessio: I think, again, going back to the reinforcement fine tuning, I think that will change a little bit how people think about it. I think today people mostly use synthetic data, yeah, for distillation and kind of like fine tuning a smaller model from like a larger model.[00:33:46] Alessio: I'm not super aware of how the frontier labs use it outside of like the rephrase, the web thing that Apple also did. But yeah, I think it'll be. Useful. I think like whether or not that gets us the big [00:34:00] next step, I think that's maybe like TBD, you know, I think people love talking about data because it's like a GPU poor, you know, I think, uh, synthetic data is like something that people can do, you know, so they feel more opinionated about it compared to, yeah, the optimizers stuff, which is like,[00:34:17] swyx: they don't[00:34:17] Alessio: really work[00:34:18] swyx: on.[00:34:18] swyx: I think that there is an angle to the reasoning synthetic data. So this year, we covered in the paper club, the star series of papers. So that's star, Q star, V star. It basically helps you to synthesize reasoning steps, or at least distill reasoning steps from a verifier. And if you look at the OpenAI RFT, API that they released, or that they announced, basically they're asking you to submit graders, or they choose from a preset list of graders.[00:34:49] swyx: Basically It feels like a way to create valid synthetic data for them to fine tune their reasoning paths on. Um, so I think that is another angle where it starts to make sense. And [00:35:00] so like, it's very funny that basically all the data quality wars between Let's say the music industry or like the newspaper publishing industry or the textbooks industry on the big labs.[00:35:11] swyx: It's all of the pre training era. And then like the new era, like the reasoning era, like nobody has any problem with all the reasoning, especially because it's all like sort of math and science oriented with, with very reasonable graders. I think the more interesting next step is how does it generalize beyond STEM?[00:35:27] swyx: We've been using O1 for And I would say like for summarization and creative writing and instruction following, I think it's underrated. I started using O1 in our intro songs before we killed the intro songs, but it's very good at writing lyrics. You know, I can actually say like, I think one of the O1 pro demos.[00:35:46] swyx: All of these things that Noam was showing was that, you know, you can write an entire paragraph or three paragraphs without using the letter A, right?[00:35:53] Creative Writing with AI[00:35:53] swyx: So like, like literally just anything instead of token, like not even token level, character level manipulation and [00:36:00] counting and instruction following. It's, uh, it's very, very strong.[00:36:02] swyx: And so no surprises when I ask it to rhyme, uh, and to, to create song lyrics, it's going to do that very much better than in previous models. So I think it's underrated for creative writing.[00:36:11] Alessio: Yeah.[00:36:12] Legal and Ethical Issues in AI[00:36:12] Alessio: What do you think is the rationale that they're going to have in court when they don't show you the thinking traces of O1, but then they want us to, like, they're getting sued for using other publishers data, you know, but then on their end, they're like, well, you shouldn't be using my data to then train your model.[00:36:29] Alessio: So I'm curious to see how that kind of comes. Yeah, I mean, OPA has[00:36:32] swyx: many ways to publish, to punish people without bringing, taking them to court. Already banned ByteDance for distilling their, their info. And so anyone caught distilling the chain of thought will be just disallowed to continue on, on, on the API.[00:36:44] swyx: And it's fine. It's no big deal. Like, I don't even think that's an issue at all, just because the chain of thoughts are pretty well hidden. Like you have to work very, very hard to, to get it to leak. And then even when it leaks the chain of thought, you don't know if it's, if it's [00:37:00] The bigger concern is actually that there's not that much IP hiding behind it, that Cosign, which we talked about, we talked to him on Dev Day, can just fine tune 4.[00:37:13] swyx: 0 to beat 0. 1 Cloud SONET so far is beating O1 on coding tasks without, at least O1 preview, without being a reasoning model, same for Gemini Pro or Gemini 2. 0. So like, how much is reasoning important? How much of a moat is there in this, like, All of these are proprietary sort of training data that they've presumably accomplished.[00:37:34] swyx: Because even DeepSeek was able to do it. And they had, you know, two months notice to do this, to do R1. So, it's actually unclear how much moat there is. Obviously, you know, if you talk to the Strawberry team, they'll be like, yeah, I mean, we spent the last two years doing this. So, we don't know. And it's going to be Interesting because there'll be a lot of noise from people who say they have inference time compute and actually don't because they just have fancy chain of thought.[00:38:00][00:38:00] swyx: And then there's other people who actually do have very good chain of thought. And you will not see them on the same level as OpenAI because OpenAI has invested a lot in building up the mythology of their team. Um, which makes sense. Like the real answer is somewhere in between.[00:38:13] Alessio: Yeah, I think that's kind of like the main data war story developing.[00:38:18] The Data War: GPU Poor vs. GPU Rich[00:38:18] Alessio: GPU poor versus GPU rich. Yeah. Where do you think we are? I think there was, again, going back to like the small model thing, there was like a time in which the GPU poor were kind of like the rebel faction working on like these models that were like open and small and cheap. And I think today people don't really care as much about GPUs anymore.[00:38:37] Alessio: You also see it in the price of the GPUs. Like, you know, that market is kind of like plummeted because there's people don't want to be, they want to be GPU free. They don't even want to be poor. They just want to be, you know, completely without them. Yeah. How do you think about this war? You[00:38:52] swyx: can tell me about this, but like, I feel like the, the appetite for GPU rich startups, like the, you know, the, the funding plan is we will raise 60 million and [00:39:00] we'll give 50 of that to NVIDIA.[00:39:01] swyx: That is gone, right? Like, no one's, no one's pitching that. This was literally the plan, the exact plan of like, I can name like four or five startups, you know, this time last year. So yeah, GPU rich startups gone.[00:39:12] The Rise of GPU Ultra Rich[00:39:12] swyx: But I think like, The GPU ultra rich, the GPU ultra high net worth is still going. So, um, now we're, you know, we had Leopold's essay on the trillion dollar cluster.[00:39:23] swyx: We're not quite there yet. We have multiple labs, um, you know, XAI very famously, you know, Jensen Huang praising them for being. Best boy number one in spinning up 100, 000 GPU cluster in like 12 days or something. So likewise at Meta, likewise at OpenAI, likewise at the other labs as well. So like the GPU ultra rich are going to keep doing that because I think partially it's an article of faith now that you just need it.[00:39:46] swyx: Like you don't even know what it's going to, what you're going to use it for. You just, you just need it. And it makes sense that if, especially if we're going into. More researchy territory than we are. So let's say 2020 to 2023 was [00:40:00] let's scale big models territory because we had GPT 3 in 2020 and we were like, okay, we'll go from 1.[00:40:05] swyx: 75b to 1. 8b, 1. 8t. And that was GPT 3 to GPT 4. Okay, that's done. As far as everyone is concerned, Opus 3. 5 is not coming out, GPT 4. 5 is not coming out, and Gemini 2, we don't have Pro, whatever. We've hit that wall. Maybe I'll call it the 2 trillion perimeter wall. We're not going to 10 trillion. No one thinks it's a good idea, at least from training costs, from the amount of data, or at least the inference.[00:40:36] swyx: Would you pay 10x the price of GPT Probably not. Like, like you want something else that, that is at least more useful. So it makes sense that people are pivoting in terms of their inference paradigm.[00:40:47] Emerging Trends in AI Models[00:40:47] swyx: And so when it's more researchy, then you actually need more just general purpose compute to mess around with, uh, at the exact same time that production deployments of the old, the previous paradigm is still ramping up,[00:40:58] swyx: um,[00:40:58] swyx: uh, pretty aggressively.[00:40:59] swyx: So [00:41:00] it makes sense that the GPU rich are growing. We have now interviewed both together and fireworks and replicates. Uh, we haven't done any scale yet. But I think Amazon, maybe kind of a sleeper one, Amazon, in a sense of like they, at reInvent, I wasn't expecting them to do so well, but they are now a foundation model lab.[00:41:18] swyx: It's kind of interesting. Um, I think, uh, you know, David went over there and started just creating models.[00:41:25] Alessio: Yeah, I mean, that's the power of prepaid contracts. I think like a lot of AWS customers, you know, they do this big reserve instance contracts and now they got to use their money. That's why so many startups.[00:41:37] Alessio: Get bought through the AWS marketplace so they can kind of bundle them together and prefer pricing.[00:41:42] swyx: Okay, so maybe GPU super rich doing very well, GPU middle class dead, and then GPU[00:41:48] Alessio: poor. I mean, my thing is like, everybody should just be GPU rich. There shouldn't really be, even the GPU poorest, it's like, does it really make sense to be GPU poor?[00:41:57] Alessio: Like, if you're GPU poor, you should just use the [00:42:00] cloud. Yes, you know, and I think there might be a future once we kind of like figure out what the size and shape of these models is where like the tiny box and these things come to fruition where like you can be GPU poor at home. But I think today is like, why are you working so hard to like get these models to run on like very small clusters where it's like, It's so cheap to run them.[00:42:21] Alessio: Yeah, yeah,[00:42:22] swyx: yeah. I think mostly people think it's cool. People think it's a stepping stone to scaling up. So they aspire to be GPU rich one day and they're working on new methods. Like news research, like probably the most deep tech thing they've done this year is Distro or whatever the new name is.[00:42:38] swyx: There's a lot of interest in heterogeneous computing, distributed computing. I tend generally to de emphasize that historically, but it may be coming to a time where it is starting to be relevant. I don't know. You know, SF compute launched their compute marketplace this year, and like, who's really using that?[00:42:53] swyx: Like, it's a bunch of small clusters, disparate types of compute, and if you can make that [00:43:00] useful, then that will be very beneficial to the broader community, but maybe still not the source of frontier models. It's just going to be a second tier of compute that is unlocked for people, and that's fine. But yeah, I mean, I think this year, I would say a lot more on device, We are, I now have Apple intelligence on my phone.[00:43:19] swyx: Doesn't do anything apart from summarize my notifications. But still, not bad. Like, it's multi modal.[00:43:25] Alessio: Yeah, the notification summaries are so and so in my experience.[00:43:29] swyx: Yeah, but they add, they add juice to life. And then, um, Chrome Nano, uh, Gemini Nano is coming out in Chrome. Uh, they're still feature flagged, but you can, you can try it now if you, if you use the, uh, the alpha.[00:43:40] swyx: And so, like, I, I think, like, you know, We're getting the sort of GPU poor version of a lot of these things coming out, and I think it's like quite useful. Like Windows as well, rolling out RWKB in sort of every Windows department is super cool. And I think the last thing that I never put in this GPU poor war, that I think I should now, [00:44:00] is the number of startups that are GPU poor but still scaling very well, as sort of wrappers on top of either a foundation model lab, or GPU Cloud.[00:44:10] swyx: GPU Cloud, it would be Suno. Suno, Ramp has rated as one of the top ranked, fastest growing startups of the year. Um, I think the last public number is like zero to 20 million this year in ARR and Suno runs on Moto. So Suno itself is not GPU rich, but they're just doing the training on, on Moto, uh, who we've also talked to on, on the podcast.[00:44:31] swyx: The other one would be Bolt, straight cloud wrapper. And, and, um, Again, another, now they've announced 20 million ARR, which is another step up from our 8 million that we put on the title. So yeah, I mean, it's crazy that all these GPU pores are finding a way while the GPU riches are also finding a way. And then the only failures, I kind of call this the GPU smiling curve, where the edges do well, because you're either close to the machines, and you're like [00:45:00] number one on the machines, or you're like close to the customers, and you're number one on the customer side.[00:45:03] swyx: And the people who are in the middle. Inflection, um, character, didn't do that great. I think character did the best of all of them. Like, you have a note in here that we apparently said that character's price tag was[00:45:15] Alessio: 1B.[00:45:15] swyx: Did I say that?[00:45:16] Alessio: Yeah. You said Google should just buy them for 1B. I thought it was a crazy number.[00:45:20] Alessio: Then they paid 2. 7 billion. I mean, for like,[00:45:22] swyx: yeah.[00:45:22] Alessio: What do you pay for node? Like, I don't know what the game world was like. Maybe the starting price was 1B. I mean, whatever it was, it worked out for everybody involved.[00:45:31] The Multi-Modality War[00:45:31] Alessio: Multimodality war. And this one, we never had text to video in the first version, which now is the hottest.[00:45:37] swyx: Yeah, I would say it's a subset of image, but yes.[00:45:40] Alessio: Yeah, well, but I think at the time it wasn't really something people were doing, and now we had VO2 just came out yesterday. Uh, Sora was released last month, last week. I've not tried Sora, because the day that I tried, it wasn't, yeah. I[00:45:54] swyx: think it's generally available now, you can go to Sora.[00:45:56] swyx: com and try it. Yeah, they had[00:45:58] Alessio: the outage. Which I [00:46:00] think also played a part into it. Small things. Yeah. What's the other model that you posted today that was on Replicate? Video or OneLive?[00:46:08] swyx: Yeah. Very, very nondescript name, but it is from Minimax, which I think is a Chinese lab. The Chinese labs do surprisingly well at the video models.[00:46:20] swyx: I'm not sure it's actually Chinese. I don't know. Hold me up to that. Yep. China. It's good. Yeah, the Chinese love video. What can I say? They have a lot of training data for video. Or a more relaxed regulatory environment.[00:46:37] Alessio: Uh, well, sure, in some way. Yeah, I don't think there's much else there. I think like, you know, on the image side, I think it's still open.[00:46:45] Alessio: Yeah, I mean,[00:46:46] swyx: 11labs is now a unicorn. So basically, what is multi modality war? Multi modality war is, do you specialize in a single modality, right? Or do you have GodModel that does all the modalities? So this is [00:47:00] definitely still going, in a sense of 11 labs, you know, now Unicorn, PicoLabs doing well, they launched Pico 2.[00:47:06] swyx: 0 recently, HeyGen, I think has reached 100 million ARR, Assembly, I don't know, but they have billboards all over the place, so I assume they're doing very, very well. So these are all specialist models, specialist models and specialist startups. And then there's the big labs who are doing the sort of all in one play.[00:47:24] swyx: And then here I would highlight Gemini 2 for having native image output. Have you seen the demos? Um, yeah, it's, it's hard to keep up. Literally they launched this last week and a shout out to Paige Bailey, who came to the Latent Space event to demo on the day of launch. And she wasn't prepared. She was just like, I'm just going to show you.[00:47:43] swyx: So they have voice. They have, you know, obviously image input, and then they obviously can code gen and all that. But the new one that OpenAI and Meta both have but they haven't launched yet is image output. So you can literally, um, I think their demo video was that you put in an image of a [00:48:00] car, and you ask for minor modifications to that car.[00:48:02] swyx: They can generate you that modification exactly as you asked. So there's no need for the stable diffusion or comfy UI workflow of like mask here and then like infill there in paint there and all that, all that stuff. This is small model nonsense. Big model people are like, huh, we got you in as everything in the transformer.[00:48:21] swyx: This is the multimodality war, which is, do you, do you bet on the God model or do you string together a whole bunch of, uh, Small models like a, like a chump. Yeah,[00:48:29] Alessio: I don't know, man. Yeah, that would be interesting. I mean, obviously I use Midjourney for all of our thumbnails. Um, they've been doing a ton on the product, I would say.[00:48:38] Alessio: They launched a new Midjourney editor thing. They've been doing a ton. Because I think, yeah, the motto is kind of like, Maybe, you know, people say black forest, the black forest models are better than mid journey on a pixel by pixel basis. But I think when you put it, put it together, have you tried[00:48:53] swyx: the same problems on black forest?[00:48:55] Alessio: Yes. But the problem is just like, you know, on black forest, it generates one image. And then it's like, you got to [00:49:00] regenerate. You don't have all these like UI things. Like what I do, no, but it's like time issue, you know, it's like a mid[00:49:06] swyx: journey. Call the API four times.[00:49:08] Alessio: No, but then there's no like variate.[00:49:10] Alessio: Like the good thing about mid journey is like, you just go in there and you're cooking. There's a lot of stuff that just makes it really easy. And I think people underestimate that. Like, it's not really a skill issue, because I'm paying mid journey, so it's a Black Forest skill issue, because I'm not paying them, you know?[00:49:24] Alessio: Yeah,[00:49:25] swyx: so, okay, so, uh, this is a UX thing, right? Like, you, you, you understand that, at least, we think that Black Forest should be able to do all that stuff. I will also shout out, ReCraft has come out, uh, on top of the image arena that, uh, artificial analysis has done, has apparently, uh, Flux's place. Is this still true?[00:49:41] swyx: So, Artificial Analysis is now a company. I highlighted them I think in one of the early AI Newses of the year. And they have launched a whole bunch of arenas. So, they're trying to take on LM Arena, Anastasios and crew. And they have an image arena. Oh yeah, Recraft v3 is now beating Flux 1. 1. Which is very surprising [00:50:00] because Flux And Black Forest Labs are the old stable diffusion crew who left stability after, um, the management issues.[00:50:06] swyx: So Recurve has come from nowhere to be the top image model. Uh, very, very strange. I would also highlight that Grok has now launched Aurora, which is, it's very interesting dynamics between Grok and Black Forest Labs because Grok's images were originally launched, uh, in partnership with Black Forest Labs as a, as a thin wrapper.[00:50:24] swyx: And then Grok was like, no, we'll make our own. And so they've made their own. I don't know, there are no APIs or benchmarks about it. They just announced it. So yeah, that's the multi modality war. I would say that so far, the small model, the dedicated model people are winning, because they are just focused on their tasks.[00:50:42] swyx: But the big model, People are always catching up. And the moment I saw the Gemini 2 demo of image editing, where I can put in an image and just request it and it does, that's how AI should work. Not like a whole bunch of complicated steps. So it really is something. And I think one frontier that we haven't [00:51:00] seen this year, like obviously video has done very well, and it will continue to grow.[00:51:03] swyx: You know, we only have Sora Turbo today, but at some point we'll get full Sora. Oh, at least the Hollywood Labs will get Fulsora. We haven't seen video to audio, or video synced to audio. And so the researchers that I talked to are already starting to talk about that as the next frontier. But there's still maybe like five more years of video left to actually be Soda.[00:51:23] swyx: I would say that Gemini's approach Compared to OpenAI, Gemini seems, or DeepMind's approach to video seems a lot more fully fledged than OpenAI. Because if you look at the ICML recap that I published that so far nobody has listened to, um, that people have listened to it. It's just a different, definitely different audience.[00:51:43] swyx: It's only seven hours long. Why are people not listening? It's like everything in Uh, so, so DeepMind has, is working on Genie. They also launched Genie 2 and VideoPoet. So, like, they have maybe four years advantage on world modeling that OpenAI does not have. Because OpenAI basically only started [00:52:00] Diffusion Transformers last year, you know, when they hired, uh, Bill Peebles.[00:52:03] swyx: So, DeepMind has, has a bit of advantage here, I would say, in, in, in showing, like, the reason that VO2, while one, They cherry pick their videos. So obviously it looks better than Sora, but the reason I would believe that VO2, uh, when it's fully launched will do very well is because they have all this background work in video that they've done for years.[00:52:22] swyx: Like, like last year's NeurIPS, I already was interviewing some of their video people. I forget their model name, but for, for people who are dedicated fans, they can go to NeurIPS 2023 and see, see that paper.[00:52:32] Alessio: And then last but not least, the LLMOS. We renamed it to Ragops, formerly known as[00:52:39] swyx: Ragops War. I put the latest chart on the Braintrust episode.[00:52:43] swyx: I think I'm going to separate these essays from the episode notes. So the reason I used to do that, by the way, is because I wanted to show up on Hacker News. I wanted the podcast to show up on Hacker News. So I always put an essay inside of there because Hacker News people like to read and not listen.[00:52:58] Alessio: So episode essays,[00:52:59] swyx: I remember [00:53:00] purchasing them separately. You say Lanchain Llama Index is still growing.[00:53:03] Alessio: Yeah, so I looked at the PyPy stats, you know. I don't care about stars. On PyPy you see Do you want to share your screen? Yes. I prefer to look at actual downloads, not at stars on GitHub. So if you look at, you know, Lanchain still growing.[00:53:20] Alessio: These are the last six months. Llama Index still growing. What I've basically seen is like things that, One, obviously these things have A commercial product. So there's like people buying this and sticking with it versus kind of hopping in between things versus, you know, for example, crew AI, not really growing as much.[00:53:38] Alessio: The stars are growing. If you look on GitHub, like the stars are growing, but kind of like the usage is kind of like flat. In the last six months, have they done some[00:53:4