Podcasts about edelman digital

When we think about Public Relations, a lot of questions come to mind. As a craft beer business, should you care about public relations? And what the heck does "public relations" really mean?  How can you get started with PR??? So many questions... In short, YES! You should absolutely care about PR. To help us understand why and to unpack this marketing concept for the craft beer industry, we're joined by Kevin York. Kevin is one of the few people who has done PR, social media, and content marketing at both the strategic and tactical levels. Prior to founding KYC (Kevin York Communications), he worked at Edelman Digital and Voce Communications, a Porter Novelli company, where he served as head of Porter Novelli's global digital technology practice. He also founded and managed The Couchletes, a national sports editorial site with seven regional writers. KYC is hosting a new conference all about marketing in the craft beverage industry called Beer Amplified. The idea is to bring marketing people from lots of different industries (not just beer) and have them share their insights to craft beer industry people. The conference takes place this March in Boston. You can learn more at Beeramplified.comYou can also learn more about Kevin's company at kevinyorkcomms.com---For more information on Get Hoptimized, check out our website or follow us on social media.www.gethoptimized.com@gethoptimized

Regan Robinson is a futurist, advisor, and investor building an Imaginarium to empower visionaries to create new possibilities for themselves, their companies, and communities by exploring what could be. She's the creator of the Sketching The Future Series,™ a portfolio of done-with-you-experiences specially calibrated for busy female founders and C-Suite executives to elevate their brilliance. After a powerhouse first 15 years leading strategy and business transformation at companies such as VICE Media and Edelman Digital, working with clients such as Viacom, Stila Cosmetics, and Anheuser-Busch InBev, and launching 3 startups (including co-founding digital agency Highly Evolved at 27), Regan's life was forever changed with her Mom's pancreatic cancer diagnosis in 2015. She began defining her own work-life philosophy, built on the cornerstones of well-being, sustainable capacity-building, imagination, and intuition. She has been applying her proprietary methodologies to women-owned early-stage investment and consumer startups ever since. Listen to this Takin' Care of Lady Business episode with Regan Robinson about futurism, business transformation strategies, and data analysis in terms of helping build a more sustainable world. Here is what to expect on this week's show:  What a “futurist” is and what it means in terms of business transformation strategies and data analysis  How futurism is applicable to branding and marketing for both teams and individual entrepreneurs Why futurists use technology as an underpinning and how Regan developed her futurist mindset by exploring life through her passions Insight into Regan's “Sketching the Future Series”  What some of the biggest barriers are to building a future-minded way of thinking  How younger people can be the driving force behind social and economic vitality Connect with Regan: Website: https://www.happyventures.co/ Instagram: @socialgal LinkedIn: https://www.linkedin.com/in/reganrobinson/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Data drives B2B marketing. But many marketers question how upcoming changes will shape the future of digital marketing. What's happening with cookies? How will the migration to Google Analytics 4 (GA4) impact marketing? Is there new legislation around customer data?  Tim Hayden, CEO of Brain+Trust, talks about data unification. He also discusses trends in data strategy and what B2B marketers should focus on now and in 2023. This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op. About Tim Hayden:  Tim Hayden is the founder and CEO of Brain+Trust, a strategic consultancy that empowers brands to grow revenue by leveraging their primary data. Before Brain+Trust, he headed marketing at Zignal Labs, a real-time media intelligence platform used by Facebook, Google, Uber, IBM, and others to identify influencers and for reputation management. Hayden is also former head of the Mobile program at Edelman Digital in North America. He has served as a catalyst for transformational change within some of the world's leading brands, including Dell Technologies, Bacardi USA, McDonald's, Shell Oil, Hilton Worldwide, Kraft Foods, and Walmart.   About Tessa Burg: Tessa Burg is Chief Technology Officer at Mod Op, a full-service marketing communications agency focused on using the right methods to help clients capitalize on their opportunities. Originally part of Tenlo, Tessa became part of the Mod Op team in 2022 after Mod Op acquired the company. In her previous role as vice president of technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. Moving into her role as CTO, she'll oversee Mod Op's technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment, and experiences.

It’s a super-sized episode as we talk with EMMY AWARD-WINNING Digital Marketing O.G., Blagica Bottigliero (BLAH'-GEE-TSA) (BOH-TIL-EE-EH-RO). So thrilled to have this dynamic lady on to talk digital marketing, impact of tech on society and business, and getting involved in your community and flexing some civic duty. Blagica's been part of Chicago's digital thread since joining Leo Burnett's web arm, Giant Step. From there, Blagica joined Orbitz' first eMarketing team and helped build the digital practice from scratch. Post Orbitz, Blagica self-funded a few of her own startups while being a member of the NBC Chicago Street team. Blagica's led Edelman Digital's strategy team, oversaw Motorola Mobility's global social media practice and had a brief stint at Target. Most recently, Blagica was the Vice President of Digital Media for ModSquad, a global digital engagement company. Blagica's company is Zlato Digital and you can check out Blagica and hubby, Michael Bottigliero, Bottles Nation soon at bottlesnation.com. --- Send in a voice message: https://anchor.fm/takin-it-next-level/message

This episode of the PR Resolution podcast covers the whole spectrum of artificial intelligence and how it's affecting Public Relations now and in the future. Stella interviews technology expert Adam Hirsch on the topic. Together they cover how PR teams should be talking to clients and stakeholders about AI, the difference between automation, technology and AI and how Public Relations needs to develop the use of AI in workflow and output. Adam Hirsch is the current senior vice president of emerging media and technology at Edelman Digital. He is also ex-chief operating officer at Mashable so has extensive knowledge in emerging technologies and how audineces embrace them. Special Guest: Adam Hirsch.

David Dunne. He’s the CEO and co-founder of Velocidi, a marketing intelligence company that harnesses data for leading brands and agencies. In the 7 years since founding Velocidi, it enables marketers to make data-driven decisions that optimize marketing spend. David is currently leading the firm’s next chapter into artificial intelligence. Famous Five: Favorite Book? – Selling the Invisible What CEO do you follow? – Richard Branson Favorite online tool? — Tidal How many hours of sleep do you get?— 5-6 If you could let your 20-year old self, know one thing, what would it be? – “Hurry up, things are changing fast, you have to move faster”   Time Stamped Show Notes: 01:07 – Nathan introduces David to the show 01:41 – Velocidi focuses on how AI can speed up insights 01:48 – Velocidi’s technology has always been enabling the process of analysts driving the insights 02:22 – The analysts are Velocidi’s customers 02:39 – Velocidi is a SaaS business selling licenses 03:01 – Pricing starts at $3K a month 03:23 – Average monthly RPU is around $6K 03:44 – Velocidi charges by the amount of data streams 04:20 – Velocidi uses API calls to bring in the data 04:42 – Velocidi was launched in 2010 05:19 – There are people who are with David in building Velocidi 05:44 – David was a part of a global business 06:11 – David was happy with Edelman, but he wanted to reinvent himself 07:46 – David was 43 when he started Velocidi 09:26 – Every entrepreneur takes risks 09:51 – David has always separated personal assets with work 10:15 – Velocidi was capital intensive for the first few years 10:56 – Velocidi has initially raised $3M from friends and families 11:01 – Velocidi just closed a $12M round 11:18 – David has ambitious plans for growing the business 11:49 – More capital allows you to have more options 12:10 – CAC 12:21 – Most of Velocidi’s customers are large global agencies 12:31 – Velocidi is expanding into other industries 13:45 – LTV to CAC ratio 13:58 – David tries to look at some of the classic businesses for comparison 15:19 – Velocidi focuses on what they can give to customers 16:04 – Velocidi keeps their customers for at least 5 years 16:54 – Some of Velocidi’s customers have thousands of customers and there’s a lot of room to grow 17:39 – Velocidi is innovating their product at a much faster rate 17:55 – The innovations depend on the customer's’ needs 18:21 – Velocidi is expanding their automated self-serve platform this year 18:40 – Velocidi has hundreds of customers 19:19 – Self-service means different things 20:08 – Analysts have been using excel and powerpoint 20:42 – Velocidi delivers the core-data and the clients tailor the data 21:11 – The quality of the data alongside a creative makes Velocidi’s clients standout 23:01 – David believes that data with creative is a better creative 23:55 – Average MRR 25:36 – David won’t sell Velocidi 26:53 – The Famous Five   3 Key Points: Entrepreneurs will always take risk—what matters is how big of a risk you’re willing to take. Focus on what you CAN commit to your customers. Things change faster than you think; so KEEP moving and don’t get left behind!   Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

American consumers love authenticity, even of the manufactured variety. A recent study by Edelman Digital found that 40 percent of millennials prefer to buy from local businesses regardless of additional cost over mass-market alternatives. Companies are finding innovative ways to meet the demand for locally produced products by marrying the power of the global supply chain with the art of storytelling. From artisanal luxury wear to sustainable furniture, the barriers between 'manufacturing' and the maker's movement are becoming blurred. What do labels like “Made in America”, “Made in China”, or “Fair Trade” really mean? And if what you're creating is a brand – is this a trend or a new economic reality?

Episode 11 of Livestream Stars with Ross Brand of Livestream Universe. Subscribe to the podcast: https://rossbrandrecordings.com/ (https://rossbrandrecordings.com). Vincenzo Landino is the CMO of Fifty 2 Creative and a featured speaker at social media and livestreaming conferences such as Social Media Examiner's Social Media Marketing World and the Periscope Community Summit (now Summit Live). He hosts the Brand Boost Podcast daily at BrandBoostCast.com. He has a new series with Lauren Creedon, “She's on First,” covering sports issues often ignored by the major sports media. Vincenzo also co-hosts #ScopePassSunday (Sundays at 9am ET) with Amy Schmittauer (Savvy Sexy Social) and Sue B. Zimmerman (The Instagram Expert). As a digital marketer, influencer and livestreamer, Vincenzo has worked with brands such as Applebee's, Barilla Pasta, DC United, Tinder, Edelman Digital, SocialFresh, BroadSuite Media Group, MillennialCEO and Zoomph. He blogs at VincenzoLandino.com. Show TopicsHow #ScopePassSunday developed Vincenzo's approach to podcasting Evergreen content vs timely content NFL lifts ban on livestreaming & what it means for marketers, athletes and fans Future of Blab Influencer marketing vs content marketing

Blockchains are databases that maintain a continuously growing list of data records that are hardened against tampering and revision, even by operators of the data store's nodes (according to Wikipedia). If you've heard of them, it's most likely because you've done some reading about Bitcoin, the increasingly popular cryptocurrency. But Phil Gomes -- senior vice president at Edelman Digital -- sees beyond the Bitcoin connection and forsees the adoption of blockchains in the practice of public relations. In this FIR Interview, Phil discusses the blockchain-PR connection.Continue Reading → The post FIR Interview: Phil Gomes on blockchains and PR appeared first on FIR Podcast Network.

A panel of media and marketing experts talks to Baruch students, alumni and marketing, public relations and advertising professionals about Viral marketing, which has been defined as the utilization of preexisting social networks to produce increases in brand awareness or to achieve other marketing objectives by identifying individuals with high social networking potential. The panel discussion is moderated by Les Blatt who comes to social media and the online world with the perspective of a veteran journalist. Panelists are: Peter Himler, founder and principal of Flatiron Communications; Howard Greenstein, social media strategist and evangelist, and President of the Harbrooke Group; John C. Havens, Director of Partnership Marketing and Integration at blogtalkradio and lead organizer of PodCamp NYC; Steve Rubel, Senior Vice President of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm; Ken Zamkow, Executive Director, Marketing and Business Development for Flixwagon. J. David Lichtenthal, Professor of Marketing at Baruch College, makes the opening remarks. The event takes place on April 27, 2009 at the Baruch College Vertical Campus, Room 12-240.

A panel of media and marketing experts talks to Baruch students, alumni and marketing, public relations and advertising professionals about Viral marketing, which has been defined as the utilization of preexisting social networks to produce increases in brand awareness or to achieve other marketing objectives by identifying individuals with high social networking potential. The panel discussion is moderated by Les Blatt who comes to social media and the online world with the perspective of a veteran journalist. Panelists are: Peter Himler, founder and principal of Flatiron Communications; Howard Greenstein, social media strategist and evangelist, and President of the Harbrooke Group; John C. Havens, Director of Partnership Marketing and Integration at blogtalkradio and lead organizer of PodCamp NYC; Steve Rubel, Senior Vice President of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm; Ken Zamkow, Executive Director, Marketing and Business Development for Flixwagon. J. David Lichtenthal, Professor of Marketing at Baruch College, makes the opening remarks. The event takes place on April 27, 2009 at the Baruch College Vertical Campus, Room 12-240.

Michael works for Edelman Digital as the Senior Vice President of Social Business Planning.  Basically, he helps clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Over the last decade and prior to Edelman,  he worked for some pretty big companies like Hewlett Packard, Yahoo for a second and most recently, Intel. Very early on in his career, his role was very focused on search and direct marketing. He saw the light and haven’t turned back since.

Christopher Carfi is a Senior Strategist on the Silicon Valley anthill. He joined Ant’s Eye View from Edelman Digital, where he was a Vice President in Edelman’s Silicon Valley office. Prior to Edelman, he was a co-founder and CEO at Cerado, which was founded in 2002 to provide software and services that enable businesses, organizations and associations to better connect and understand their customer and member communities.

Is it wise for companies to direct consumers to their Facebook pages instead of their websites? That's the subject our panel will discuss on Saturday, August 14, at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. London.So far, the panel will include... * Steve Rubel, Senior VP and Director of Insights, Edelman Digital, who wrote about the trend in his March column for Forbes.com* Scott Monty, head of social media at Ford Motor Company, which will use traditional advertising to drive consumers to a Ford Explorer page on Facebook* Jennifer Cohen, co-founder and president of Something Creative LLC, which guided a Facebook-focused campaign for Uni-Ball (which Jennifer discussed in a recent FIR interviewAs always with FIR Live, you can be part of the discussion by calling in to ask a question or share your views, or by commenting in the chat room.

Is it wise for companies to direct consumers to their Facebook pages instead of their websites? That's the subject our panel will discuss on Saturday, August 14, at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. London.So far, the panel will include... * Steve Rubel, Senior VP and Director of Insights, Edelman Digital, who wrote about the trend in his March column for Forbes.com* Scott Monty, head of social media at Ford Motor Company, which will use traditional advertising to drive consumers to a Ford Explorer page on Facebook* Jennifer Cohen, co-founder and president of Something Creative LLC, which guided a Facebook-focused campaign for Uni-Ball (which Jennifer discussed in a recent FIR interviewAs always with FIR Live, you can be part of the discussion by calling in to ask a question or share your views, or by commenting in the chat room.

Aligning digital strategy with business objectives, unique risks for public companies and engaging in controversial conversations with Gary Goldhammer (@g24khamr), vice president for Interactive Solutions at Edelman Digital at the PRSA International Conference in San Diego.    Gary has been blogging for five years about the convergence of journalism and new media at Below the… The post Digital Strategy Briefing with Edelman VP Gary Goldhammer appeared first on Eric Schwartzman.

In this exclusive episode Edelman Chief Media Ecologist Steve Rubel delivers a gripping keynote about the state of news media relations at the Digital Impact Conference in NYC . Show notes: 1:13 – Intro to Rubel's speech at the Digital Impact Conference. 2:51 – Rubel online public relations responsibilities at Edelman Digital. 3:46 – Rubel… The post State of News Media Relations with Edelman Chief Steve Rubel appeared first on Eric Schwartzman.

Welcome to episode #91 of Six Pixels Of Separation - The Twist Image Podcast. This episode hit me like a ton of bricks. Lots of great conversation points and all sorts of insightful audio comments. Without hesitation, this one could have been a three-hour plus episode (I kid you not). Along with all of the amazing insights and news is also a fantastic conversation with Rick Murray who just named as the person to lead Edelman Digital (the place where people like Steve Rubel and Phil Gomes work). I really think you'll get as much out of this episode as I did making it. I had to forgo the Six Points of Separation, but I have a hot one ready for you for the next episode. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #91 - Host: Mitch Joel. Running time: 47:45. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1320 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - episode #8 is now live and features Deepak Chopra - author of the book, Buddha – A Story of Enlightenment. Power Within Halifax - February 26th, 2007 featuring: Anthony Robbins. Mike Lipkin. Loretta LaRoche. PodCamp Toronto – February 23rd – 24th – Ryerson University. Happy Valentine's Day. Audio Comment – Michelle Sullivan – Eminence Gris. Third Tuesday Montreal. My ooVoo Day. Audio Comment – Joseph Jaffe - Jaffe Juice - Life After The 30-Second Spot - Join The Conversation. Review of Jaffe's book, Join The Conversation. Apple Macbook Air Sony Vaio Parody. Audio Comment – Dimitri Bilgere. In Conversation – Rick Murray - Edelman Digital. Six Points of Separation will be back next week. Six Pounds of Sound – C.C. Chapman – The Advance Guard, Managing The Gray – Accident Hash. bill – ‘Kiss the Stone'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #91 - Host: Mitch Joel. Tags: accident hash advertising anthony robbins apple bill blog blogging business cc chapman deepak chopra digital marketing dimitri bilgere edelman facebook foreword thinking google itunes jaffe juice join the conversation joseph jaffe loretta laroche macbook air managing the gray marketing michelle sullivan mike lipkin motivational books online social network oovoo podcamp toronto podcast podcasting power within rick murray ryerson university six pixels of separation social media marketing sony vaio third tuesday montreal twist image

Welcome to episode #90 of Six Pixels Of Separation - The Twist Image Podcast. I had the distinct please of finally meeting Jim Sterne in person. He was in town to give a keynote for the Web Analytics Association and eMetrics Breakfast Meeting Series in Montreal. We had a chance to discuss the state of the Web the night before at dinner. Right after Jim spoke, I hopped over to the InfoPresse full-day event on online social networks, where I spent some time with Edelman Digital's Rick Murray (look for that conversation in the next episode of Six Pixels of Separation). It was a full-on week with lots of the events and thoughts posted to the Blog (so, check those out as well). There was also an "easter egg" at the end of last week's episode (#89), so take a listen to find out who gets what. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #90 - Host: Mitch Joel. Running time: 42:16. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Facebook Group - Six Pixels of Separation Podcast Society - please join (we have over 1320 members). Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - episode #8 is now live and features Deepak Chopra - author of the book, Buddha – A Story of Enlightenment. Power Within Halifax - February 26th, 2007 featuring: Anthony Robbins. Mike Lipkin. Loretta LaRoche. $129 per ticket for the first 200 - this offer is for a limited time to listeners to the Six Pixels of Separation Podcast. All you have to do is call +1-866-POWER-04 extension 229 and ask for Joseph. PodCamp Toronto – February 23rd – 24th – Ryerson University. Web Analytics Breakfast. InfoPresse – Online Social Networks Day. Edelman Digital – Rick Murray. In conversation with Jim Sterne – Chairman, Web Analytics Association. eMetrics Marketing Optimization Summit – Toronto – March 31-April 2, 2008. Audio Comment – Jeanine Arnopoulos – Pastor Paul's Mission. Audio Comment – Bobby Hewitt – Creative Thirst. Audio Comment – Tommy Vallier. Audio Comment – Auction Wally. Audio Comment – Giorgio Pingiotti. Audio Comment – Simon Young – Young Writers. Audio Comment – Allie Osmar. Six Points of Separation – Six Ways To Start Getting Serious About Web Analytics And Metrics: 1. Buy the book - Web Analytics – An Hour A Day - Avinash Kaushik. 2. GrokDotCom - Bryan Eisenberg (and his brother, Jeffrey) - Waiting For Your Cat To Bark – Call To Action. 3. Google Analytics. 4. Website Optimizer. 5. Web research (like iPerceptions). 6. Act. Six Pounds of Sound – C.C. Chapman – The Advance Guard, Managing The Gray – Accident Hash. Glen Hansard and Marketa Irglova – ‘Falling Slowly'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #90 - Host: Mitch Joel. Tags: accident hash advertising allie osmar anthony robbins auction wally avinash kaushik blog blogging bobby hewitt bryan eisenberg bubble business cc chapman creative thirst deepak chopra digital marketing edelman emetrics facebook foreword thinking giorgio pingiotti glen hansard google google analytics grokdotcom infopresse iperceptions itunes jeanine arnopoulos jeffrey eisenberg jim sterne loretta laroche managing the gray marketa irglova marketing marketing optimization mike lipkin motivational books occams razor online social network pastor paul podcamp toronto podcast podcasting power within rick murray ryerson university simon young six pixels of separation social media marketing sterne measures tommy vallier twist image waiting for your cat to bark web analytics web analytics an hour a day web analytics association web metrics website optimizer