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Kevin Costello is the President of the Steuben County Conference and Visitors Bureau, the official tourism promotion agency for Steuben County, NY. Kevin manages a team of five tourism professionals who tell the destination’s story with a strategic and research-based approach to increase accommodation occupancy and tourism expenditures within Steuben. In his previous position, Kevin served as Director of Economic Development and Tourism for the Town of Abingdon, Virginia. Kevin has developed several award-winning programs such as the Wine Trail of Botetourt County, the Upper James River Water Trail, the Abingdon Music Experience, and Rooted in Appalachia. Under Kevin’s leadership, the Abingdon Convention and Visitors Bureau was awarded Tourism Office of the Year by the Southeast Tourism Society in 2014. On this episode of Destination on the Left, I talk with Kevin about how creativity drives tourism marketing and how being a better collaborator increases your destination’s chances of success. What You Will Learn in This Episode: Kevin’s hospitality journey and how he fell in love with working in tourism How Kevin has invested his creativity to generate unique projects for his various destinations The process of building and troubleshooting a tourist destination and how to properly market for it The challenges of running a visitors bureau and how Kevin has creatively overcome obstacles How collaborations have helped Kevin’s projects come to fruition Tips for finding mutual assets and best practices for being a better collaborator Evolutions Kevin has observed in destination marketing, what his company is doing, and how he thinks the field will continue to change Creativity in Tourism Marketing Kevin Costello is the current President of the Steuben County Conference and Visitors Bureau. Kevin got his start in tourism marketing working at Montauk Point, Long Island, before earning a degree in travel management from Rochester Institute of Technology. He gained experience at resorts in Florida before pursuing his master’s degree in tourism management from the University of Tennessee. Throughout his career, Kevin has occupied tourism positions in unique places, such as Danville, Virginia (AKA the last capital of the Confederacy); Margarita Island in Venezuela (sounds like torture, right?); Disney World; and the Finger Lakes region of New York. Running through it all was Kevin’s creativity, the engine that drove him to start rural Botetourt County’s tourism industry from scratch, create a winery tour, and put together the Upper James River Water Trail. Since working for Steuben County, Kevin has learned the importance of navigating government bureaucracy, mastering tourism fundamentals, and using all available channels to reach tourist audiences. He draws on experiences overhauling Abingdon’s tourism industry by marketing the Creeper Trail without upsetting town traditionalists who loved its main attraction, the Barter Theater. Co-opetition and Creativity Despite his successes, Kevin acknowledges the X factor I always come back to: collaboration, or “co-opetition.” To assemble his upcoming project for the Finger Lakes area, a trail that involves over 200 agrotourism attractions, Kevin is collaborating with professionals in a variety of agricultural industries, including alpaca and cheese. Another collaborative project of Kevin’s, Rooted in Appalachia, saw collaboration with local nonprofits to increase sustainability for local farms. Using farmer’s markets, restaurant tours, websites, and more, Kevin’s team helped to push the farm-to-table philosophy to tourists and supported two different counties of 25 farms. In addition, Kevin’s team assembled a group of chefs to compete in the Cast Iron Cookoff in West Virginia and promote the area. As Kevin demonstrates, tourism marketing is equal parts hard work and fun reward! To be a good collaborator, Kevin stresses how vital communication, brainstorming, commonality, and responsibility are for successful partnerships in the tourism industry. Don’t be afraid to shoulder a heavier or lighter load if your partners have different assets than you do. As long as you continue to pull your weight, invest your creativity, and have a little fun, tourism marketing partnerships will be one of the best decisions you make. Resources: Website: www.corningfingerlakes.com We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!: https://breaktheicemedia.com/rating-review/

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Bernie and his guests have discussed using AI assistant technology for increased marketing efficiency several times on the show and each time in a slightly different way. Bernie’s guest today is Kevin Colosimo, Senior Director, Digital Strategy and Innovation, North America Marketing at Oracle. Kevin describes how his team is augmenting their workforce with virtual sales assistants powered by AI to produce more conversation-ready leads, aka CoRE. Oracle is best known as the world’s leading provider of database software, but after investing over $6 billion in research and development today it’s recognized as the global leader in business software with a broad portfolio of solutions for companies of all sizes. Kevin is part of the North America Marketing team reporting directly to sales. His goal is to help marketing and sales work more effectively together to achieve better results. One solution his team is implementing is identifying conversation-ready leads faster with AI assistant technology from Conversica. If your company has considered integrating AI sales assistants into your sales and marketing workflow, you won’t want to miss this episode.  This episode is sponsored by Conversica, AI software for marketing and sales that fosters real conversations to discover the most qualified sales opportunities. Learn more at https://conversica.com What Are Conversation-Ready Leads And How Do They Impact Sales And Marketing? Kevin defines conversation-ready leads as those that are ready to talk with sales; they are actively in a buying journey. The issue that Oracle faced prior to implementing AI powered sales assistants was that marketing brought in tons of leads, but approximately 80% weren’t ready for a sales conversation. Neither sales nor marketing were happy because the leads weren’t converting fast enough into opportunities.  Oracle’s sales and marketing teams approached the problem in two ways. The first was to identify qualified leads through a machine learning lead scoring system. This system ended up being less than effective because the lead scoring model identified leads that hit several of the metrics, but they weren’t resulting in more conversation ready leads. The second was through implementing AI-powered virtual assistants. Rather than funneling more non-CoRe or non-conversation ready leads through the nurture campaigns, they pushed them towards the virtual assistant programs.  How AI Assistants Have Altered The Oracle Team Structure Oracle now has four virtual assistants that the marketing team funnels potential leads to when they are not conversation-ready. The four assistants Cynthia, Nicole, Isabella, and Wendy answer questions in a prompt and polite manner with responses specifically designed for certain projects. They also reach out to customers on a consistent and persistent basis that the human element cannot maintain. Through their conversations with the leads, the virtual assistants identify CoRe leads and automatically funnel those leads to the sales team.  By augmenting their workforce with AI assistants, Oracle has opened up opportunities for their reps to become more efficient and effective in their roles. Rather than nurturing leads that are not yet ready to be delivered to sales because they’re not yet ready to have conversations, the sales reps can focus solely on those leads who are “conversation-ready” because they’re in the buying mindset. The reps have more meaningful conversations with those buyers because of the information obtained by their virtual assistants. The result is faster conversion to opportunities. Of Course There Were Challenges When Implementing The New Program... As with all major infrastructure changes, there were certain challenges to overcome. The North American Marketing team at Oracle put in place three key principles that increased their level of success when implementing the AI assistants. Those principles were: 1) building an internal support system with program champions, 2) selecting the appropriate use cases for their pilot program, and 3) redesigning their email messaging to support helping versus selling.  Instead of moving the entire sales and marketing department to the virtual assistant program at once, they created specific scenarios in which to use the assistants. By starting small and selecting the right lead development reps and managers to work with, the transition to the use of virtual assistants was fairly seamless. When you show the positive impact a program has had on one group of reps, the rest of the teams are more likely to want in. The Results Of Implementing AI Assistants Into The Lead Workflow Oracle’s AI-powered virtual assistants have been operating for about a year as of this episode and their results have been positive to say the least. They are generating a high quality conversation-ready leads that convert faster into pipeline. While their sales teams receive fewer leads overall, the quality is much higher. They also KNOW that their AI assistants are better at identifying CoRe leads that convert into opportunities than their traditional nurture programs, which both the sales and marketing teams love! Cham - Insert image #3 here from the PPT supplied by Kevin. For more insights on how you can implement AI assistants into your lead generation programs, listen to this episode. Kevin gives an in-depth look at the process Oracle uses to implement the technology and how that implementation is positively impacting their sales and marketing results. Listen in for a unique look at the AI conversation. Featured on This Episode Kevin on LinkedIn Kevin on Twitter: @kcolosimo Oracle on LinkedIn Oracle on Twitter: @Oracle Outline of This Episode [00:53] Bernie introduces today’s guest, Kevin Colosimo of Oracle. [02:15] Kevin provides a quick background of Oracle and his role there. [05:07] What are the drivers that have pushed Kevin’s team towards an AI assistant? [06:58] How are “conversation-ready” leads defined?  [09:39] What approaches did Kevin take to define a model to produce more leads? [10:41] Why machine learning models reveal holes in the lead scoring approach. [13:30] How augmenting the marketing and sales teams with virtual assistants increased human capacity and efficiency. [15:17] Why the combination of AI and human resources led to increased volume. [19:40] How did Oracle overcome the challenges faced when implementing AI assistant tech? [23:35] Did the change in processes equate to increased conversation-ready leads?  [27:04] How the virtual assistants have changed Oracle’s messaging strategy. [28:18] Any unexpected outcomes from augmenting the workforce with AI assistants?  [29:55] What’s next for sales and marketing at Oracle?  [31:42] What is marketing’s role in building awareness and engaging customers?  [33:13] Hear Bernie’s summary of the conversation. [36:16] Kevin provides his final thoughts for the conversation. Resources & People Mentioned This episode is sponsored by Conversica, AI software for marketing and sales that fosters real conversations to discover the most qualified sales opportunities. Learn more at https://conversica.com Episode 188 of SBE - How Conversational AI Provides Marketing And Sales A Competitive Edge Oracle The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Modern Marketing Engine https://www.Facebook.com/modernmarketingengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://Twitter.com/MMEnginePodcast   Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above.

This Episode Kevin is back and the boys talk NBA and Stanley Cup and much more.

Topics Discussed in This Episode: • Kevin's thoughts on the role of today's strength & conditioning coach • How to improve buy-in amongst coaches and players when working with new technology • Is it better to lift before or after running? • Differences between internal and external workloads • Balancing D1 and D3 athletes • Kevin's best insights from Firstbeat Sports (https://www.firstbeat.com/en/professional-sports/team-solutions/) ' athlete monitoring platform Timestamps: • How Kevin ended up at CC (1:02) • Balancing D1 and D3 athletes (4:30) • Is it strength and conditioning or conditioning and strength? (7:10) • 39 Million dollar facility (8:35) • Why now for investing in sports technology? And why Firstbeat (https://www.firstbeat.com/en/professional-sports/team-solutions/) ? (9:55) • Using Firstbeat on a day-to-day basis with the soccer program (11:50) • Choosing which data points to show coaches (13:06) • Player buy-in (14:29) • Did the team feel they've benefited from Firstbeat (https://www.firstbeat.com/en/professional-sports/team-solutions/) ? (15:30) • How important is to get game data? (16:50) • Examples of data influenced coaching decisions (18:54) • How easy is it to manage two systems? (Firstbeat (https://www.firstbeat.com/en/professional-sports/team-solutions/) for internal load and PlayerTek for external load)  (21:02) • Benefits of monitoring both internal and external load (22:32) • Role of technology in strength and conditioning industry (25:31) • What other tools Kevin used before Firstbeat (https://www.firstbeat.com/en/professional-sports/team-solutions/) (28:48) • What recovery protocol Kevin uses to deal with away games (29:48) • Kevin's advice for getting started with Firstbeat (https://www.firstbeat.com/en/professional-sports/team-solutions/) (31:09) Thanks for listening. Follow us on socials and share your favorite episodes using #FBsportspodcast:  Twitter (https://twitter.com/firstbeat) Facebook (https://www.facebook.com/firstbeattechnologies/) Instagram (https://www.instagram.com/firstbeat_technologies/?hl=en) LinkedIn (https://www.linkedin.com/company/firstbeat-technologies-oy/) Catch up on all previous Firstbeat Sports Podcast (https://www.firstbeat.com/en/podcasts/) episodes here! For more information about us and our sports monitoring systems: 435-363-9533 sports@firstbeat.com www.firstbeat.com (https://www.firstbeat.com/en/professional-sports/team-solutions/)

This Episode Kevin, Murks & TJ are joined by Adeola and they discuss the stigma of Anime Being childish as well as Power and Game of Thrones and how Adz got into Anime and much more!     https://ia800703.us.archive.org/12/items/Episode2AudioMixdown/Episode%202%20audio_mixdown.mp3

This week I talk with Kevin from the Just Japan Podcast and JustJapanStuff.com come in for the second time (first episode here) to talk about about his transition from teaching in Japan to teaching in China, money matters, and where he thinks the best place to teach English is in 2018. Enjoooooy. Right click here to download the MP3   [Follow: Twitter | Instagram | Facebook | Youtube | Discord | Patreon]   Things Mentioned in This Episode: Kevin's Website - Podcast - Youtube - Twitter - Facebook - Instagram The Japan Podcast Network - Twitter - Facebook ALTInsider Patreon Kevin's Article about surviving on a English Teacher's Salary Ending Song Thing to Do: Discuss this episode on the ALTInsider discord:  

This Episode Kevin tells Jake all about "The Great Communicator", Richard Feynman and his many contributions to the world of Science. From academia to the Manhattan project, we got the scoop.  NEW EPISODES WEEKLY   Twitter!? @TheAstrophys @gakejodek

SPOILER ALERT! You're listening to the ComicsOnline Podcast. SeasonSixteen. EpisodeThirtyFour. “What’s On TV” AKA “The Barb and Benny Show.” Recorded at the FXBG Pirate Radio Studios on September 1st, 2016. This Episode Kevin and Mike are joined by Chelsea D, Eric Meyer, EK the DJ and JDilla. Topics include their current favorite TV shows both on regular TV, cable, all the internet streaming options and everything geek pop culture.

This week, it's an interview with International School Teacher, Podcaster, Youtuber, Kevin! We get into all things working at an International School and what that's like, along with a healthy dose of his path through Japan with a dash of what his podcast and YouTube are all about. Huge thanks to Kevin for stopping by. Enjoy! Right click here to download the MP3 Things Mentioned in This Episode: Kevin's Youtube Channel - Facebook - Podcast - Twitter - Instagram My Interview on the Just Japan Podcast IB Schools The Nova Crash Explained Kobe in pretty pictures Razzkids (The App Kevin uses in class) Fishing Episode on the Just Japan Podcast TokyoCooney SoftyPapa KansaiPJ Cultural Laziness I called the "Breaking out of the Bubble" Episode Thing to do: Check out Kevin's newest GoPro vid Discuss this show (or anything else you want) with other like-minded peeps on the ALTInsider discord by clicking the image below:

This Episode Kevin, Mike, EK the DJ, and our special guest EJ Scott are recorded via Skype at the FXBG Pirate Radio Studios. We talk to EJ about his adventures as a marathon runner, an adjacent-famous person, and everything geek pop culture. Don’t forget to check out EJ’s website for his charity www.crowdrise.com/7on7 and his podcast entitled Scratch the Surface.

This Episode Kevin, Mike, Brittany and Cait are recorded via Skype. Topics include famous and infamous cliffhangers, in particular The Empire Strikes Back, Star Trek: The Next Generation, The Walking Dead, Game of Thrones, Terriers, Halo, Star Wars: Knights of the Old Republic, Halo, 11.22.63 and everything geek pop culture.

This Episode Kevin, Mike, and EK the DJ are joined by the voice of Duke Nukem himself, Jon St. John! Topics include Jon’s experiences as a DJ and in the recording industry, voice over work, comic conventions and everything geek pop culture.

This Episode Kevin, Mike, Zombie Ben, and our special guest Brittany are recorded via Skype. Topics include an in depth review of Batman v Superman Dawn of Justice, DC’s success with animation, Marvel’s dominance on the silver screen, The Disney effect, Captain America: Civil War, comics, TV and everything geek pop culture.

This Episode Kevin, Troy-David, Mike, Megan, Marc, Zombie Ben, and our special guests Scott, Brittany and Robert are recorded by Marc Lutz at The Bungalow Alehouse, in Woodbridge Virginia. Topics include Daredevil Season 2, Gotham, Flash, Arrow, Batman vs Superman, Marvel Movies, the current state of Geekdom, JK Simmons, repeat super heroes, the chocolate challenge and everything geek pop culture.

This Episode Kevin, Mike, Zombie Ben and their special guest Brittany discuss the summer movie slate, the 1989 movie releases, video games, and everything geek pop culture.

This Episode Kevin, Mike, Caitlin, and Zombie Ben are recorded via Skype from parts unknown Topics include Deadpool, Katsucon, MAGFest, comics, TV, games, and everything geek pop culture.