Podcasts about north america marketing

In this episode of Excitement Talk, Gordon sits down with Terry Seitz, whose career spans two decades across top agencies like IPG, Grey Group, PhD, and a transformative 12-year run at Visa as Vice President of North America Marketing. Terry shares his journey from aspiring artist to marketing leader, weaving through agency life, multicultural marketing, media strategy, and business school. They explore how marketing has evolved from pure creativity to a "mad scientist's" search for truth, blending creativity with data and behavioral science. Terry reflects on key lessons learned from inspiring mentors, the importance of freedom paired with accountability, and how the discipline continues to change in thrilling ways. Looking ahead, Terry shares what excites him most about the future: embracing the endless curiosity of the "mad scientist" mindset, thoughtfully navigating the promises and pitfalls of AI in marketing, and rebalancing the perceived divide between brand building and performance marketing into a more holistic, integrated approach.Tune in for a conversation full of energy, wisdom, and inspiration for anyone passionate about the art and science of marketing.

Welcome to the CanadianSME Small Business Podcast! Marketing is the cornerstone of success for any small business, and as the digital landscape evolves, customized marketing solutions are essential for standing out and building lasting customer connections.Today, we're thrilled to host Erin Shea, Senior Director of North America Marketing at VistaPrint. Since joining VistaPrint in 2009, Erin has been a driving force in crafting innovative, full-funnel marketing strategies. Her leadership spans go-to-market initiatives and performance marketing across the United States and Canada, empowering small businesses to achieve their goals through personalized and effective marketing solutions.This episode highlights:Tailored Marketing for Small Businesses: Erin delves into the importance of customization in today's marketing landscape and how VistaPrint helps businesses bring their unique visions to life.Innovative Go-to-Market Strategies: Insights into the tactics and strategies that drive successful marketing campaigns for small businesses.Trends in Small Business Marketing: Exploring the evolving needs of small businesses and how marketers can stay ahead of the curve in an ever-changing environment.Erin's Professional Journey: A closer look at Erin's career at VistaPrint and her contributions to supporting small businesses across North America.Join us as we explore how VistaPrint is equipping entrepreneurs with the tools and resources they need to succeed in an increasingly competitive marketplace.Special thanks to our partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAConstant Contact: https://www.constantcontact.com/landing1/new-marketer?utm_campaign=canadiansme&utm_medium=sponsorlogo&utm_source=brandIHG Hotels and Resorts: https://businessedge.ihg.com/s/registration?language=en_US&CanSMEGoogle: https://www.google.ca/For more expert insights, subscribe to the CanadianSME Small Business Magazine at www.canadiansme.ca. Join us next time as we continue bringing valuable strategies to help your business grow.

Daniel Weiner and Matt Clarke share how KAYAK empowers travelers, explain how destinations utilize their services, and happily debunk common travel planning myths. Daniel Weiner is KAYAK's Senior Director of Ad Sales and Data Partnerships, and Matt Clarke is Vice President of North America Marketing.

In today's economy, people are more considerate about what they'll spend money on, retailers have to fight to hold or grow their market share. If there's one person who knows this better than most, and will be the first to step into the ring, it's Felicity McGahan. McGahan is the Group CEO of STRAND, the Australian handbags and luggage retailer, where she is leading a transformational vision for growth by modernising, digitising and internationalising every aspect of the business. Backed up by 20 years at Gap, where she left as VP or North America Marketing, and key executive roles at Reebok, Sportsgirl, Esprit, Cotton On and Sussan, she's been with amazing brands at the right time. And been mentored by best-in-class leaders, building a reputation for successfully evolving brands for growth.   Her career in retail isn't a total surprise. Her Dad had a chain of footwear stores, and her mum was the original Sportsgirl, modelling for the iconic Australian retailer through the 70s and 80s before becoming their ever Wardrobe Consultant, “When I grew up, she was styling Kylie Minogue for Locomotion.” She was destined for it.  Listen in as Vince and Felicity discuss forging her birth certificate aged 14 to get a job, where she finds her enthusiasm and drive, and what it takes to turn a retail business around.See omnystudio.com/listener for privacy information.

In this special episode of Visionaries, Kathy Hollenhorst, Strategic Advisor of Marketers That Matter, sat with the San Francisco Marketing Community at the MTM Forum hosted at Box's Headquarters with special guests:  Chris Koehler, the CMO at Box; Chrissy Anderson, the VP of Strategic Planning & Operations at Intercom; Nii Mantse Addy, the CMO at Philo; Santi Pochat, the VP of Brand at LinkedIn; and Terry Seitz, the VP of North America Marketing at Visa.As our industry is becoming more complex, fast-paced, and digital-everything—and with no sight of things slowing down—we need a whole new way of leading. In this episode, we cover the essential muscles and mindsets modern marketers need to flex. The main three muscles discussed in this forum were:Adaptability: Understanding AI's Impact on Your BusinessClarity: Insight-based Marketing that Breaks Through Today's ‘Noise'Courage: Taking the Lead of Your Career Empathy & Emotional Intelligence: Seeing from others' lensABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM's Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Find us on LinkedIn & Instagram

“You're a nobody.” It seems like an insult to many, but today's guest Jim Bechtold has another viewpoint. He is a firm believer in seeing the lord show up despite their background and where they come from. He discusses how his hardened heart was softened, and opened his heart to the idea of God, and his realness. I hope you find encouragement in this episode.    In this episode, you'll discover…    What is the key trait to winning at work and at home? (1:38) How Jim listens to God's voice. (2:44) How Jim found faith. (4:58) What people want, and how to listen to it. (19:16) Truth without love is hypocrisy. (26:41)   Jim's Bio:  Jim has been a leader in the family entertainment industry for 10+ years. He co-founded Flashlight Entertainment to support Walmart and P&G's family programming initiatives (which was initiated by the CEO Forum). He co-produced many top movies including: The Watsons Go to Birmingham, Return to Nims Island, and Dear Dumb Diary. Jim was co-leader on multiple new ventures focusing on internet/OTT entertainment, TV series and music concert(s). Jim held executive positions at P&G (employee for 20+ years) where he was VP/GM of multiple organizations (responsible for North America Marketing, Strategy, and Planning –including Media and Research responsibilities) and P&L business units (Baby, Family and Senior Care in Asia). P&G sponsored Jim's PhD in Organizational Leadership (which also contained an in-depth focus on women and minorities). Jim is co-Founder of Crossroads Church (Cincinnati, Ohio; one of the fastest growing and largest churches in the world (weekly attendance exceeding 35,000+). He was co-Leader of the nationally acclaimed STRIVE K-12 Educational Reform initiative (via the Knowledgeworks Foundation). These initiatives have raised over 500 million dollars. Jim's PhD is supported by degrees in Business and Decision Science. He lives in Cincinnati with his wife (Vivienne Bechtold – an internationally recognized P&G marketer; Co-founder of Crossroads) and three adult children (all in college). Jim's life Bible verse is: I can do all things through Christ who strengthens me – Phil 4:13 Learn more at https://theceoforum.org/   What's Next?  Are you struggling to win at both home and work? Maybe you're crushing it at work, but home life is tough. Or maybe home life is great, but work is challenging.  I want to give you 10 tips that I share with clients. Go to my website at www.corymcarlson.com/subscribe and download your free copy of “10 Ways To Win At Home and at Work.”   Have you read ‘Rise and Go'? All leaders get knocked down from time to time, so this is a resource to help you get back up quicker.  Check it out on Amazon. Also, if you have not checked out my first book, please do! It is called Win At Home First and you can purchase it on Amazon Here. Forbes Magazine rated it one of 7 books everyone on your team should read.

Today, we have a very special guest with us, Erin Shea, the Senior Director, of North America Marketing at VistaPrint. With a wealth of experience in helping small business owners drive loyalty and success through branding and design, Erin is here to share her expertise and provide valuable insights for entrepreneurs looking to make their mark in the business world. 

“Entrepreneurism took off, but [also] really reframed how people thought about being an entrepreneur and having a side business or a side hustle.”—  Ashley GrafWith an impressive marketing career spanning various industries including sports and entertainment, airline, and now tech, Ashley Graf brings a wealth of experience to the table. In her role as Head of North America Marketing at Squarespace, Ashley draws on her expertise to highlight Squarespace's distinctive value proposition, as aptly phrased by Adam Driver in their Super Bowl commercial, as the "website that builds websites."In this episode, Ashley shares insights on how Squarespace has differentiated itself in a crowded market and continues to grow its customer base, as well as tips to staying ahead of the curve in the ever-evolving marketing landscape.Looking for more?Discover more about Squarespace here.Follow them on LinkedIn, Instagram, Facebook, and Twitter.You can learn more about Neo Financial here.Follow us on Facebook, Instagram, Twitter, and LinkedIn.Interested in joining Neo? Unlock a special offer for podcast listeners here: join.neo.cc/podcast50

Adrienne Lofton is no stranger to breakthrough storytelling. Armed with accolades that include Adweek's Brand Genius Award and Ebony Magazine's most powerful women in business, Nike's former VP, Head of North America Marketing is now shaking things up at Google as Vice President, Global Consumer Marketing. In a candid and powerful conversation, Adrienne unpacks the critical importance of culturally connected content, her experience building a team from the ground up in a tech giant, why she believes companies need a soul, and more.

In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Cheryl Guerin about authentically inclusive marketing for an increasingly diverse world.Businesses need to be inclusive not just in their marketing campaigns, but in their companies as a whole. It is the responsibility of every company to recognise that the world is more diverse than ever, and that it is necessary to elevate diverse voices and experiences authentically. But what is marketing's role in this? And how can marketers reflect a deeper understanding and meaningfully incorporate diverse experiences and perspectives?Cheryl Guerin is an accomplished senior marketer with 20+ years of experience. She is currently serving as the EVP, Global Brand Strategy & Innovation, but since joining Mastercard in 2000, she has held several senior marketing positions including EVP, North America Marketing and Communications, EVP, Global Credit Products, and more. Additionally, Cheryl serves as a Board Member for Ronald McDonald House New York, the Crohn's & Colitis Foundation, and the Advertising Club of New York.You can find Cheryl Guerin on Linkedin.You can watch full video versions of the podcast on our YouTube channel.Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.

This week on Floor 9, we're delighted to chat with Jennifer Solomon-Baum, North America Marketing at Microsoft Advertising and Innovation Lab Lead, to learn about how the maker of Windows has emerged as the latest heavy-hitting player to join the digital advertising arena. In this episode, we talked about Microsoft's growing advertising capabilities (many of which were announced at the Microsoft Build 2022 event), the unique ecosystem of services that Microsoft has at its disposal to reach the “Workday Consumer”, and the myriad of ways that brands can take advantage of their ad offers. You can follow Jennifer on LinkedIn, or watch her in The Download, a video series that she produces (highly recommend the special episode from Cannes!) In addition, you can also read more about the Workday Consumer, a new commissioned research conducted by Forrester Consulting on behalf of Microsoft Advertising, and read more about the future of work on WorkLab. As always, you can find Adam on Twitter @adamjsimon, and Ryan on LinkedIn. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening! Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Matt Sickler, Head of Demand Generation & North America Marketing at Linnworks, talks with Jeremy about building a modern marketing function.Highlights:Matt's bottom up and top down modern marketing function Skills to look for in a modern marketing teamMatt's approach to build a martech stack Learn more about LinnworksConnect with Matt on LinkedIn

In the sixth episode of this special six-part series, host Zach Geballe is joined by Alex Tomlin, Senior Vice President for North America Marketing at Bacardi, LTD, to trace tequila's evolution from shot culture to America's most popular spirit, and how the spirit is attracting new devotees across a range of different styles. See acast.com/privacy for privacy and opt-out information.

In the sixth episode of this special six-part series, host Zach Geballe is joined by Alex Tomlin, Senior Vice President for North America Marketing at Bacardi, LTD, to trace tequila's evolution from shot culture to America's most popular spirit, and how the spirit is attracting new devotees across a range of different styles. Hosted on Acast. See acast.com/privacy for more information.

When it comes to marketing and design, Canadian small businesses are at a crossroads. The future of these industries in Canada relies on the decisions that will be made today - what kind? What's trending now could completely change over time! Here is how you can tell if your company has an outdated perspective or notWe had a chance to speak to Erin Shea, Erin Shea is the Head of North America Marketing at Vista, the design and marketing partner to millions of small businesses around the world. Prior to that, she focused her career on customer strategy and CRM.In this podcast Erin discussed the marketing and design trends small businesses in Canada should be considering in 2022, how important are marketing and design when it comes to the success of a small business and the business solutions that Vista offers that Canadian small businesses should know about.

In a world that's changed so much in the past couple of years, one change is good news for those invested in digital growth: Marketers are finally getting a seat at the table and being seen as proactive strategic partners. Today's guest, Patrick McCarthy, SVP, Head of North America Marketing and MarTech at City National Bank, has seen that change first-hand in his digital growth journey, which he joins the show today to share. In this episode, we discuss: - How marketers can be a proactive partner - The buy-in and change management needed to pull of digital growth - How marketers need to respond to impending cookiepocolypse You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.

We're so very proud to observe Women's History Month by sharing some of the best insights by female sales leaders who are elevating the sales profession. Celebrate with us by listening to these selections from 5 of our standout guests (and check out their full episodes for more excellence). Today on Sales Engagement, you'll hear from: Heidi Cadwallader, Director of Customer Care & Inside Sales at VWR Jerice O'Malley, Head of Sales at Amplify Consulting Partners Rebecca Croucher, SVP, Head of North America Marketing & Sales Enablement at manpowergroup Elizabeth Niemczyk, Head of Sales and Business Development at Extend Lauren Bailey, Founder and President at Factor 8 For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, on Spotify, or on our website. Listening on a desktop & can't see the links? Just search for Sales Engagement in your favorite podcast player.

The Two Johns spring campaign is underway as we move away from our previous and comfortable recording process to a new platform! We have one successful caller, then we talk breaks, brakes, and braking....Interview brought to you by Gulo Composites, https://gulocomposites.com. Use the discount code TwoJohns10 when you go to the site. Follow us on Twitter and FB @twojohnspodcast, email to twojohnspodcast@gmail.com, and support us at www.patreon.com/twojohnspodcast

Maybe you’re a small business owner. Maybe you’d barely gotten your feet wet when COVID hit. Under these conditions, everyone is trying to regroup and reorganize, but small business owners are in a unique situation: they’re trying to figure out how to keep revenue flowing and adapt to the digital-first world we are living in, without the funding that a large corporation has. To tackle these topics we have Mary Ann Reilly, Head of North America Marketing at Visa. Mary Ann holds extensive experience in finance, marketing and global branding. Some of her favorite projects, however, are programs that support small businesses and champion women’s advancement. Last year, Visa partnered with the Female Founder Collective to launch She’s Next, Empowered by Visa, a global initiative that helps women in their efforts to run, fund and grow their small businesses. And, more recently, Visa announced a significant commitment to digitally enable 50 million small and micro businesses around the globe in the wake of the economic crisis. Thanks for listening! We love our listeners! Drop us a line or give us guest suggestions here, or visit https://anchor.fm/superwomen/messages on your desktop or phone to leave us a voice memo! Follow Superwomen on Instagram. Big Ideas Leveraging the tools at your disposal to transition your business online. [03:24] How to plan a successful reopening that prioritizes health and safety. [05:20] Links Female Founder Collective She’s Next, Empowered by Visa Visa Small Business Hub Authorize.Net is waiving its gateway monthly fee for new merchants until August 1, 2020, which provides access to several digital payment and fraud management tools --- Support this podcast: https://anchor.fm/superwomen/support

Today we’re interviewing somebody who is incredibly focused, driven and ambitious from an early age. He’s a polyglot who speaks 5 languages, and is on the top echelons of the Oracle marketing department, serving as a Digital Marketing Manager whose team supports an annual budget of $210M here. He has a significant influence in Oracle’s North America Marketing success, and it's in no small part due to his drive to succeed and get shit done.Apart from delivering on a budget that is larger than the revenue of most of the world’s companies, he also launched his own unique startup called Univoice, which combines our love and taste for music with language learning, and hopes to make it easier for millions to pick up a new language at a much faster rate.His name is Sami Halabi and he’s one of the smartest people I’ve had the pleasure of interviewing. He’s had a myriad of achievements in managing Sales & Marketing teams for companies that have gone on to have tremendous growth. His current team at Oracle is ranked as the top 1 of 8 most productive North American Software Sales Organizations.In this episode, Sami shares his thoughts on marketing, managing a team of people, the science of language learning, what it means to be happy and productive, but most importantly, he offers some applicable advice on how to get out there, overcome mental hurdles, and grow at a rapid pace by expanding the size of your asks and your network.This is a fast-paced episode without much breathing, and with tons of golden nuggets, so you might want to scale back your playback speed because there’s a ton to learn and digest from a very smart person.Resources From The EpisodeListen to it on Apple PodcastsStream Episode in the BrowserDownload as an MP3LinksFacebook Univoice AppDuolingoBabbelHelloTalkThe Person I Call Most for Startup AdviceBooksThe One Thing by Gary Keller and Jay Papasan100 Ways to Motivate Others by Steve ChandlerGetting Things Done by David AllenImmigrant Edge by Brian Buffini

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Bernie and his guests have discussed using AI assistant technology for increased marketing efficiency several times on the show and each time in a slightly different way. Bernie’s guest today is Kevin Colosimo, Senior Director, Digital Strategy and Innovation, North America Marketing at Oracle. Kevin describes how his team is augmenting their workforce with virtual sales assistants powered by AI to produce more conversation-ready leads, aka CoRE. Oracle is best known as the world’s leading provider of database software, but after investing over $6 billion in research and development today it’s recognized as the global leader in business software with a broad portfolio of solutions for companies of all sizes. Kevin is part of the North America Marketing team reporting directly to sales. His goal is to help marketing and sales work more effectively together to achieve better results. One solution his team is implementing is identifying conversation-ready leads faster with AI assistant technology from Conversica. If your company has considered integrating AI sales assistants into your sales and marketing workflow, you won’t want to miss this episode.  This episode is sponsored by Conversica, AI software for marketing and sales that fosters real conversations to discover the most qualified sales opportunities. Learn more at https://conversica.com What Are Conversation-Ready Leads And How Do They Impact Sales And Marketing? Kevin defines conversation-ready leads as those that are ready to talk with sales; they are actively in a buying journey. The issue that Oracle faced prior to implementing AI powered sales assistants was that marketing brought in tons of leads, but approximately 80% weren’t ready for a sales conversation. Neither sales nor marketing were happy because the leads weren’t converting fast enough into opportunities.  Oracle’s sales and marketing teams approached the problem in two ways. The first was to identify qualified leads through a machine learning lead scoring system. This system ended up being less than effective because the lead scoring model identified leads that hit several of the metrics, but they weren’t resulting in more conversation ready leads. The second was through implementing AI-powered virtual assistants. Rather than funneling more non-CoRe or non-conversation ready leads through the nurture campaigns, they pushed them towards the virtual assistant programs.  How AI Assistants Have Altered The Oracle Team Structure Oracle now has four virtual assistants that the marketing team funnels potential leads to when they are not conversation-ready. The four assistants Cynthia, Nicole, Isabella, and Wendy answer questions in a prompt and polite manner with responses specifically designed for certain projects. They also reach out to customers on a consistent and persistent basis that the human element cannot maintain. Through their conversations with the leads, the virtual assistants identify CoRe leads and automatically funnel those leads to the sales team.  By augmenting their workforce with AI assistants, Oracle has opened up opportunities for their reps to become more efficient and effective in their roles. Rather than nurturing leads that are not yet ready to be delivered to sales because they’re not yet ready to have conversations, the sales reps can focus solely on those leads who are “conversation-ready” because they’re in the buying mindset. The reps have more meaningful conversations with those buyers because of the information obtained by their virtual assistants. The result is faster conversion to opportunities. Of Course There Were Challenges When Implementing The New Program... As with all major infrastructure changes, there were certain challenges to overcome. The North American Marketing team at Oracle put in place three key principles that increased their level of success when implementing the AI assistants. Those principles were: 1) building an internal support system with program champions, 2) selecting the appropriate use cases for their pilot program, and 3) redesigning their email messaging to support helping versus selling.  Instead of moving the entire sales and marketing department to the virtual assistant program at once, they created specific scenarios in which to use the assistants. By starting small and selecting the right lead development reps and managers to work with, the transition to the use of virtual assistants was fairly seamless. When you show the positive impact a program has had on one group of reps, the rest of the teams are more likely to want in. The Results Of Implementing AI Assistants Into The Lead Workflow Oracle’s AI-powered virtual assistants have been operating for about a year as of this episode and their results have been positive to say the least. They are generating a high quality conversation-ready leads that convert faster into pipeline. While their sales teams receive fewer leads overall, the quality is much higher. They also KNOW that their AI assistants are better at identifying CoRe leads that convert into opportunities than their traditional nurture programs, which both the sales and marketing teams love! Cham - Insert image #3 here from the PPT supplied by Kevin. For more insights on how you can implement AI assistants into your lead generation programs, listen to this episode. Kevin gives an in-depth look at the process Oracle uses to implement the technology and how that implementation is positively impacting their sales and marketing results. Listen in for a unique look at the AI conversation. Featured on This Episode Kevin on LinkedIn Kevin on Twitter: @kcolosimo Oracle on LinkedIn Oracle on Twitter: @Oracle Outline of This Episode [00:53] Bernie introduces today’s guest, Kevin Colosimo of Oracle. [02:15] Kevin provides a quick background of Oracle and his role there. [05:07] What are the drivers that have pushed Kevin’s team towards an AI assistant? [06:58] How are “conversation-ready” leads defined?  [09:39] What approaches did Kevin take to define a model to produce more leads? [10:41] Why machine learning models reveal holes in the lead scoring approach. [13:30] How augmenting the marketing and sales teams with virtual assistants increased human capacity and efficiency. [15:17] Why the combination of AI and human resources led to increased volume. [19:40] How did Oracle overcome the challenges faced when implementing AI assistant tech? [23:35] Did the change in processes equate to increased conversation-ready leads?  [27:04] How the virtual assistants have changed Oracle’s messaging strategy. [28:18] Any unexpected outcomes from augmenting the workforce with AI assistants?  [29:55] What’s next for sales and marketing at Oracle?  [31:42] What is marketing’s role in building awareness and engaging customers?  [33:13] Hear Bernie’s summary of the conversation. [36:16] Kevin provides his final thoughts for the conversation. Resources & People Mentioned This episode is sponsored by Conversica, AI software for marketing and sales that fosters real conversations to discover the most qualified sales opportunities. Learn more at https://conversica.com Episode 188 of SBE - How Conversational AI Provides Marketing And Sales A Competitive Edge Oracle The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Modern Marketing Engine https://www.Facebook.com/modernmarketingengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://Twitter.com/MMEnginePodcast   Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above.

In this episode, Mastercard EVP of North America Marketing & Communications, Cheryl Guerin, explains the key components of a hybrid digital-physical retail experience, as well as why Mastercard is dropping the name from its logo to let the symbol speak for itself

Meet Miles DePaul, Head of North America Marketing at Mailjet, the email service provider for teams with customers like Product Hunt, Avis, MIT, and more. Miles oversees the growth of the Mailjet brand across the US and Canada, including content marketing, events, branding, and demand generation. On this episode, you'll learn about the expansion of Mailjet from Europe to North America and how they made that journey, how the core of product can help you grow the business and really dial in your marketing language, how marketing conversations can influence the product in a way that creates amazing marketing initiatives back to the team, engineering as a marketing concept and what they're doing in Mailjet, new products launching soon and the challenge for us all in 2019. This was a really fantastic episode, lucky I got to meet these guys at SaaStock in Dublin. Enjoy! Show Notes: 03:00 Bridging the Marketing and Transactional Email 05:02 Differentiator: Laser Focus on Email 06:10 Joining the US Team to Scale across North America 07:30 Leaving All Solutions Open to What the Market/Customers Tell 09:43 Leaning Into a Human Face in Front of All the Customers 10:05 Deliverability and Telling Stories 12:02 Crafting the Small Little Moments of Interaction with the Brand 13:03 Massive Boon: First GDPR Compliance Email Service Provider 13:55 First ISO Certified Email Provider 15:32 Takeway: Really Looking to the Content You're Creating 16:57 Building Feedback into Product Development 18:25 Tactical Point of View: Managing Feedback 19:49 "Swiss Army Knife" Customer Success Team 21:41 A Collaborative Email Tool 23:34 The Collaboration Toolkit 24:52 Investing in Videos and Animations to Showcase the Tool 26:25 Launching Email Planner: Calendar and Live Collaborative Tool for Teams 28:12 Really Leaning Into Your Team's Unique Skill Strengths 31:17 Challenge for 2018/19: Being Heard in All the Noise 34:34 Lightning Questions

So many pearls of wisdom in this week's interview with Amy Protexter, who is the Senior Vice President of North America Marketing at Insight. She's somebody who has always been fascinated by ideas and that comes through in her interview. But what impressed me most was her real conversation around the ability to have confidence even when you're not feeling like you've got it within you. And I also was obsessed with her ability to really understand how technology impacts not just marketing, but also sales in the B2B channel. Some interesting stuff in this interview. Take a listen!