Podcasts about north american marketing

Welcome to an interview with the coauthor of the book Personalized: Customer Strategy in the Age of AI, Mark Abraham.    In this episode, we explore the rise of personalization through digital tools and AI, and how companies and organizations are leveraging it to build connections and engage with their customers. We discuss companies that excel in this area, such as Starbucks with its personalization engine, and Spotify with its tailored music recommendations. Personalization is not just about data; it's also about responding effectively to customer insights, enhancing customer experiences, and driving growth.   Mark Abraham is a senior partner at BCG and the founder of the firm's Personalization business, which he has built into a global team of more than 1,000 agile marketers, data scientists, engineers, and martech experts. He and his team have accelerated the personalization efforts of more than a hundred iconic brands (including Starbucks, The Home Depot, and Google) and built some of BCG's largest ventures and AI platforms, including Fabriq by BCG for personalization. Currently, Mark leads BCG's North American Marketing, Sales & Pricing practice and is reenergizing the growth and development of talent in what is one of the firm's largest regional practices.   Get Mark's book here: https://shorturl.at/Qj6Ys Personalized: Customer Strategy in the Age of AI   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Welcome to Strategy Skills episode 493, an interview with the coauthor of the book Personalized: Customer Strategy in the Age of AI, Mark Abraham.    In this episode, we explore the rise of personalization through digital tools and AI, and how companies and organizations are leveraging it to build connections and engage with their customers. We discuss companies that excel in this area, such as Starbucks with its personalization engine, and Spotify with its tailored music recommendations. Personalization is not just about data; it's also about responding effectively to customer insights, enhancing customer experiences, and driving growth.   Mark Abraham is a senior partner at BCG and the founder of the firm's Personalization business, which he has built into a global team of more than 1,000 agile marketers, data scientists, engineers, and martech experts. He and his team have accelerated the personalization efforts of more than a hundred iconic brands (including Starbucks, The Home Depot, and Google) and built some of BCG's largest ventures and AI platforms, including Fabriq by BCG for personalization. Currently, Mark leads BCG's North American Marketing, Sales & Pricing practice and is reenergizing the growth and development of talent in what is one of the firm's largest regional practices.   Get Mark's book here: https://shorturl.at/Qj6Ys Personalized: Customer Strategy in the Age of AI   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo  

Mark Abraham is a Senior Partner at Boston Consulting Group and co-author of the upcoming book Personalized: Customer Strategy in the Age of AI. With stories from Starbucks, Lululemon, and Spotify, Mark shared how businesses today use AI to enhance their personalization and customer strategy. We discussed all of this and more this week on the On Brand podcast. About Mark Abraham Mark Abraham is a Senior Partner at Boston Consulting Group and the founder of the firm's Personalization business, which he has built into a global team of more than 1,000 agile marketers, data scientists, engineers, and martech experts. Mark's teams have accelerated the personalization efforts of over 100 iconic brands (e.g., Starbucks, Home Depot, and Google) and built some of BCG's largest ventures and AI platforms, including Fabriq for personalization. Mark now leads BCG's North American Marketing, Sales & Pricing practice. He's also co-authored the upcoming book Personalized: Customer Strategy in the Age of AI. From the Show What brand has made Mark smile recently? Each year, Mark goes to Europe to visit family. While there, he visits the same little store to buy his shirts. despite a year passing, they call him by name, remember his size, and share recommendations. As Mark notes, these are the personalization basics that should ground everything. Connect with Mark on LinkedIn and check out the website for his new book Personalized.  As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

In the sixth segment we discuss Hudl Analysis with Winston Jones, Manager of North American Marketing, Hudl's overall theme of storytelling and hearing perspectives from our hockey users about how they use technology, advocate for technology, and how tech creates more time in their days.You can listen to the show on the SiriusXM App and your favorite Podcast Network or on YouTube & follow us on Twitter at @HpRadio & at hockeyprospectradio.com Thank you to all our guests, and we will see you at the rink.

Season 19 – Episode 25 – March 23rd with Shane Malloy and Brad AllenThis week on Hockey Prospect Radio in Hour 1in segment 1 with Shane Malloy with guest Bernie Corbett, host of Hockey on Campus will be discussing the Hockey East Tournament and Championship starting this weekend . In the second segment we will continue with guest Bernie Corbett, host of Hockey on Campus, will be discussing the ECAC Tournament and Championship.Next, in the third segment with Mike McMahon, College Hockey Insider, we will be discussing the CCHA and AHA Tournament and Championship In the last segment of Hour 1 we finish up with Mike McMahon, College Hockey Insider will be discussing the NCHC Tournament and Champion.In the second hour and fifth segment we discuss with Mike McMahon, College Hockey Insider, we will be discussing the Big Ten Championship. In the sixth segment we discuss Hudl Analysis with Winston Jones, Manager of North American Marketing, Hudl's overall theme of storytelling and hearing perspectives from our hockey users about how they use technology, advocate for technology, and how tech creates more time in their days.In the seventh segment we turn our attention to It's all Mental with Dr, Kevin Willis from his book “Grit, Grind and Mind focusing on the mental side of the game. Lastly, we continue with It's all Mental with Dr, Kevin Willis from his book “Grit, Grind and Mind focusing on the mental side of the game.You can listen to the show on the SiriusXM App and your favorite Podcast Network or on YouTube & follow us on Twitter at @HpRadio & at hockeyprospectradio.com Thank you to all our guests, and we will see you at the rink.

Welcome to the Conversations with CommerceNext podcast, I'm your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by CommX.Recorded live in person at the 2022 CommerceNext Ecommerce Growth Show, we sat down with some of the top trailblazers and change-makers that joined our community in New York City to discuss the future of digital commerce and share the latest strategies for ecommerce acceleration.On this episode meet Amanda Bopp, VP North American Marketing, Kate Spade + Sarah Rasmusen, EVP, Chief Customer Officer, Lands' End,  Who Are Turning Data, Into InsightsABOUT US: Scott SilvermanAn ecommerce veteran, Scott Silverman has been active in the industry since 1999 and is passionate about digital retail and the innovation driving the industry. Scott Silverman is the Co-Founder of CommerceNext. Previously, he spent 10 years as Executive Director of Shop.org where he launched the Shop.org Annual Summit. Scott co-invented “Cyber Monday” in 2005 and was the founder of Cybermonday.com in 2006, a shopping site that has generated more than $2.5 million for Shop.org's scholarship fund.Veronika SonsevVeronika Sonsev is the Co-Founder of CommerceNext. She also leads the retail practice for Chameleon Collective and is a contributor for Forbes on how to grow retail and ecommerce in the age of Amazon. Having spent the last 10+ years working with some of the largest retailers and direct-to-consumer brands, Veronika has intimate knowledge of the challenges facing retail and ecommerce today. She is also an advocate for women in business and founded the global non-profit mBolden, which is now part of SheRunsit. Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus        Global E-Commerce Tech Talks  and       The Food Professor  with Dr. Sylvain Charlebois.  You can learn more about Michael       here  or on       LinkedIn. 

Drew Eakins, North American Marketing Manager for Hestra Gloves talks about how students can break into the industry, his role and many hats as a marketing manager, and his pathway into the outdoor industry. https://www.linkedin.com/in/drew-eakins-82566b9/ Watch these conversations on YouTube! https://bit.ly/33SVb2O Listen to these conversations on the Highlander Podcast. https://opdd.usu.edu/podcast The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four year, undergraduate degree training the next generation of product creators for the sports and outdoor industries. Learn more at opdd.usu.edu or follow the program on LinkedIn or Instagram. https://www.instagram.com/usuoutdoorproduct/ https://www.linkedin.com/company/opdd

The Quarto Publishing Group creates a wide variety of books and intellectual property products, with a mission to inspire life's experiences. Produced in many formats for adults, children and the whole family, the products are visually appealing, information rich and stimulating.Winnie, the SVP and Publishing Director for Quarto, has been working there since 1993 and has had various roles starting as the North American Marketing and Sales Manager for Rockport Publishers a global design book imprint based in Rockport Massachusetts. As Quarto Publishing Group USA grew, she more recently took the role of Group Publisher for a diverse list of imprint published out of the Beverly, Massachusetts office including Rockport Publishers, Quarry Books, Fair Winds Press, Cool Springs Press, and Harvard Common Press. With a focus on category driven, illustrated non-fiction including Art, Craft, Cookery, Gardening, Mind/Body/Spirit, Self Help and Hobbies. Winnie is also responsible for a list of 175 new illustrated titles a year!Episode 6 includes:Building experience across an industryHow to break into the book publishing industryThe benefits of doing internshipsThe importance of a physical book in an ever-growing digital worldAn overview of trends in the book publishing industryInsights into what Quarto look for in a potential authorNew episodes every week. Remember to subscribe to get new episodes as soon as they drop!Find out more at makeitindesign.com

Listen to the first installment of our new podcast series entitled “Talking Textiles,” with Mark Ix, Director of North American Marketing for Advance Denim, as we discuss many of the challenges facing the global textile industry — such as coping with higher raw material and transportation costs, and supply chain bottlenecks. In an informative discussion, Mark discusses the competitive challenges faced in the textile industry today posed by changes in the consumer market, the impact of the pandemic on the industry in general, as well as the importance of sustainability for textile producers globally. This is a terrific program with one of the leading textile experts in the world. Hosted by Jennifer Crumpler, Fiber Development Manager and Manager of the e3 Sustainable Cotton Program from BASF, and interviewed by industry consultant Bob Antoshak.

On this week's episode of The Business of Marketing Podcast, Adweek's Chief Innovation Officer, Toby Daniels sits down with Ned Duggan, Global SVP at BACARDÍ Rum. Over the past 13 years at BACARDÍ Rum, Ned has worked in Global and North American Marketing roles across a number of leading spirits brands including Grey Goose Vodka and BOMBAY SAPPHIRE Gin. During the conversation, they discussed what first drew Ned into a career in marketing and the spirits industry, what fuels his creativity, how he unlocks creativity in others, and what BACARDI is doing to drive sustainability and their recent foray into the ready-to-drink space. Ned also discusses why he prefers humbleness over hierarchy when creating the ideal and creative work environment and shares his thoughts on the importance of storytelling and product innovation. They also discuss BACARDÍ Rum's most ambitious campaign they have done as a company in the last 20 years centering on the first-ever remake of the global hit single, “Conga.” Throughout season 2 of The Business of Marketing, we will be spotlighting a selection of startup companies working with SAP.iO to accelerate their business. This week, you will hear from Diane Keng who is the CEO & Founder of Breinify who will provide an inside look at their platform that helps enterprise brands collect data and create personalized digital experiences for their consumers and how SAP.iO was imperative to their growth. Interested in joining the SAP.iO Foundries program? Applications are now open for Fall 2021 in San Francisco and New York and will focus on supporting B2B technology startups across the world with solutions in Energy Innovation, Responsible & Ethical Sourcing, Environmental & Emission Management, Responsible Design & Production, Carbon Tracking, and more! SF - https://sap.io/sfo-f21/ NY - https://sap.io/nyc-f21/

Episode 73: Abe Aon is the General Manager and Business Leader for After Sales, Service & Support and Collin Shaw is the North American Marketing & Business Development Leader for ZF Wabco. In this episode, we discuss the changes Wabco has underwent since they were last on the show in episode 53, as well as what has remained the same since the change. Also, we talk about what they have down to cut down downtime and open better communication with their customers.Subscribe  YouTube | Apple | Google | Spotify | Stitcher | iHeart Radio Giveaway Contest We regularly have our supplier’s giveaway great products worth hundreds, even thousands of dollars. It takes 5-seconds to enter. Check out our latest giveaway. Show Notes Visit HeavyDutyPartsReport.com for complete show notes of this episode and to subscribe to all the content Jamie Irvine publishes.  Disclaimer: This podcast and description may contain affiliate links, which means that if you click on one of the product links, The Heavy-Duty Parts Report may receive a small commission. Apply for the SAP Truck and Auto Parts Regional Sales Manager Position: SAPCorp.net/apply Look up heavy-duty parts without a VIN: https://parts.diesellaptops.com/

Episode 53: It was 1998. I was a kid just out of school and working in a reman shop and my boss asked me to get a WABCO valve. What the heck is a WABCO valve? I thought. Well, 22-years later I know WABCO very well.   I’m excited to have two Business Leaders from WABCO here today. Abe Aon is the General Manager and Business Leader for After Sales, Service & Support and Collin Shaw is the North American Marketing & Business Development Leader for WABCO. Abe and Collin, welcome to The Heavy-Duty Parts Report.  When I first was introduced to WABCO I only saw air compressors and some valves, but the company is so much more than that.To learn more, go to Wabco-Auto.com.  Next Steps: Visit JamieIrvine.ca for complete show notes of this episode and to subscribe to all the content Jamie Irvine publishes.  Enter to win a $1000 trailer diagnostic tool called the Pro-Check 720:This giveaway starts on June 22, 2020 and ends on July 17, 2020. Enter to Win TodayDisclaimer: This podcast and description may contain affiliate links, which means that if you click on one of the product links, The Heavy-Duty Parts Report may receive a small commission.Apply for the SAP Truck and Auto Parts Regional Sales Manager Position: SAPCorp.net/apply Look up heavy-duty parts without a VIN: https://parts.diesellaptops.com/

Whistle’s Head of Content, Joe Caporoso, introduces Whistle’s newest podcast and sits down with Under Armour’s Senior Lead of North American Marketing, Jay Shemenski, and the two discuss how Jay got into sports marketing, his motivational factors. As well as what it’s like to work at a company like Under Armour and what trends Jay can see taking hold in 2020. Learn more about your ad choices. Visit megaphone.fm/adchoices

Whistle’s Head of Content, Joe Caporoso, introduces Whistle’s newest podcast and sits down with Under Armour’s Senior Lead of North American Marketing, Jay Shemenski, and the two discuss how Jay got into sports marketing, his motivational factors. As well as what it’s like to work at a company like Under Armour and what trends Jay can see taking hold in 2020. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Bernie and his guests have discussed using AI assistant technology for increased marketing efficiency several times on the show and each time in a slightly different way. Bernie’s guest today is Kevin Colosimo, Senior Director, Digital Strategy and Innovation, North America Marketing at Oracle. Kevin describes how his team is augmenting their workforce with virtual sales assistants powered by AI to produce more conversation-ready leads, aka CoRE. Oracle is best known as the world’s leading provider of database software, but after investing over $6 billion in research and development today it’s recognized as the global leader in business software with a broad portfolio of solutions for companies of all sizes. Kevin is part of the North America Marketing team reporting directly to sales. His goal is to help marketing and sales work more effectively together to achieve better results. One solution his team is implementing is identifying conversation-ready leads faster with AI assistant technology from Conversica. If your company has considered integrating AI sales assistants into your sales and marketing workflow, you won’t want to miss this episode.  This episode is sponsored by Conversica, AI software for marketing and sales that fosters real conversations to discover the most qualified sales opportunities. Learn more at https://conversica.com What Are Conversation-Ready Leads And How Do They Impact Sales And Marketing? Kevin defines conversation-ready leads as those that are ready to talk with sales; they are actively in a buying journey. The issue that Oracle faced prior to implementing AI powered sales assistants was that marketing brought in tons of leads, but approximately 80% weren’t ready for a sales conversation. Neither sales nor marketing were happy because the leads weren’t converting fast enough into opportunities.  Oracle’s sales and marketing teams approached the problem in two ways. The first was to identify qualified leads through a machine learning lead scoring system. This system ended up being less than effective because the lead scoring model identified leads that hit several of the metrics, but they weren’t resulting in more conversation ready leads. The second was through implementing AI-powered virtual assistants. Rather than funneling more non-CoRe or non-conversation ready leads through the nurture campaigns, they pushed them towards the virtual assistant programs.  How AI Assistants Have Altered The Oracle Team Structure Oracle now has four virtual assistants that the marketing team funnels potential leads to when they are not conversation-ready. The four assistants Cynthia, Nicole, Isabella, and Wendy answer questions in a prompt and polite manner with responses specifically designed for certain projects. They also reach out to customers on a consistent and persistent basis that the human element cannot maintain. Through their conversations with the leads, the virtual assistants identify CoRe leads and automatically funnel those leads to the sales team.  By augmenting their workforce with AI assistants, Oracle has opened up opportunities for their reps to become more efficient and effective in their roles. Rather than nurturing leads that are not yet ready to be delivered to sales because they’re not yet ready to have conversations, the sales reps can focus solely on those leads who are “conversation-ready” because they’re in the buying mindset. The reps have more meaningful conversations with those buyers because of the information obtained by their virtual assistants. The result is faster conversion to opportunities. Of Course There Were Challenges When Implementing The New Program... As with all major infrastructure changes, there were certain challenges to overcome. The North American Marketing team at Oracle put in place three key principles that increased their level of success when implementing the AI assistants. Those principles were: 1) building an internal support system with program champions, 2) selecting the appropriate use cases for their pilot program, and 3) redesigning their email messaging to support helping versus selling.  Instead of moving the entire sales and marketing department to the virtual assistant program at once, they created specific scenarios in which to use the assistants. By starting small and selecting the right lead development reps and managers to work with, the transition to the use of virtual assistants was fairly seamless. When you show the positive impact a program has had on one group of reps, the rest of the teams are more likely to want in. The Results Of Implementing AI Assistants Into The Lead Workflow Oracle’s AI-powered virtual assistants have been operating for about a year as of this episode and their results have been positive to say the least. They are generating a high quality conversation-ready leads that convert faster into pipeline. While their sales teams receive fewer leads overall, the quality is much higher. They also KNOW that their AI assistants are better at identifying CoRe leads that convert into opportunities than their traditional nurture programs, which both the sales and marketing teams love! Cham - Insert image #3 here from the PPT supplied by Kevin. For more insights on how you can implement AI assistants into your lead generation programs, listen to this episode. Kevin gives an in-depth look at the process Oracle uses to implement the technology and how that implementation is positively impacting their sales and marketing results. Listen in for a unique look at the AI conversation. Featured on This Episode Kevin on LinkedIn Kevin on Twitter: @kcolosimo Oracle on LinkedIn Oracle on Twitter: @Oracle Outline of This Episode [00:53] Bernie introduces today’s guest, Kevin Colosimo of Oracle. [02:15] Kevin provides a quick background of Oracle and his role there. [05:07] What are the drivers that have pushed Kevin’s team towards an AI assistant? [06:58] How are “conversation-ready” leads defined?  [09:39] What approaches did Kevin take to define a model to produce more leads? [10:41] Why machine learning models reveal holes in the lead scoring approach. [13:30] How augmenting the marketing and sales teams with virtual assistants increased human capacity and efficiency. [15:17] Why the combination of AI and human resources led to increased volume. [19:40] How did Oracle overcome the challenges faced when implementing AI assistant tech? [23:35] Did the change in processes equate to increased conversation-ready leads?  [27:04] How the virtual assistants have changed Oracle’s messaging strategy. [28:18] Any unexpected outcomes from augmenting the workforce with AI assistants?  [29:55] What’s next for sales and marketing at Oracle?  [31:42] What is marketing’s role in building awareness and engaging customers?  [33:13] Hear Bernie’s summary of the conversation. [36:16] Kevin provides his final thoughts for the conversation. Resources & People Mentioned This episode is sponsored by Conversica, AI software for marketing and sales that fosters real conversations to discover the most qualified sales opportunities. Learn more at https://conversica.com Episode 188 of SBE - How Conversational AI Provides Marketing And Sales A Competitive Edge Oracle The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr Connect With Bernie and Modern Marketing Engine https://www.Facebook.com/modernmarketingengine/ https://www.linkedin.com/in/bernieborges/ https://twitter.com/bernieborges https://instagram.com/bernieborges https://Twitter.com/MMEnginePodcast   Subscribe to Modern Marketing Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts There are TWO WAYS you can listen to this podcast. You can click the PLAYER BUTTON at the top of this page… or, you can listen from your mobile device’s podcast player through the podcast subscription links above.

Large companies and legacy brands aren’t known for being very nimble, but Formica Corp. is an exception. Amy Falls Gath, Vice President of North American Marketing at Formica, explains how to execute a digital pivot.Discover Formica: https://www.formica.com/en-usFind More Episodes: https://www.interactohio.com/podcast.htmlDiscover the Interact Conference: https://www.interactohio.com/#sec-id-2Get Interact Tickets: https://www.eventbrite.com/e/interact20-digital-marketing-conference-tickets-65693911257?_eboga=1815010325.1570201507Elevate Your Brand: https://www.goupward.com/

Many fuel companies struggle to build loyalty among customers. With so many potential gas options out there, most consumers won’t go out of their way to choose a specific brand. At Shell, it is the job of Dan Little (Head of North American Marketing) to get drivers to go that extra mile. Little and his team launched a rewards program called Instant Gold Status earlier this year that encourages consumers to fill up at Shell on a regular basis. In this episode, you’ll learn how the campaign aims to create brand love and what you can do to improve customer retention.

Today's interview is with Werner Georg Kunz. Werner is a travel industry professional with over 30 years of extensive international and domestic experience. Werner started his travel industry career in the late seventies as Manager Operations at Travac, Tours & Charters in New York City, building and managing a call center and RES system as well as an airport handling team for large charter programs. In 2004, he joined Swissair’s charter division Balair/CTA in the capacity of Manager NA and later on as GM North America. After thirteen years Werner joined City Bird Airlines running its North American Marketing and Sales Division in Bethesda, Maryland. In 2000, Werner joined Lufthansa Systems in New York, as the VP Business Development building and managing the North American marketing and sales team, acquiring a North American client base for Lufthansa System’s special airline solutions. Subsequently, in 2003, Werner developed and led special projects within the private aviation sector at JetLine Private.... See acast.com/privacy for privacy and opt-out information.