Podcasts about tmschwab

Podcasts have been around since the early 2000s, however, the COVID-19 pandemic has made them massively more popular. Talking to us today about the impact a good podcast can have on your brand and marketing is Thomas Schwab, author, speaker, consultant, and founder of Interview Valet. We first hear how Tom moved from the navy to marketing, and where the idea for Interview Valet came from. We learn why podcasts are so much more effective than blogs, why consistency is key, and how to make a pitch more personal. Andrew breaks down what a trojan podcast is, and why he wants to start podcast prospecting! We also discover the wealth of content that can be extracted from a single podcast, why Tom feels podcasting is like therapy, and how podcasting can be used to overcome obscurity. From the four things to look for in a podcast as a prospective guest to Tom's two tips on how to get the most from the podcast itself, you don't want to miss this insightful discussion.  Key Points From This Episode: Welcome to Tom Schwab, author, speaker, consultant, and founder of Interview Valet.Tom's journey from the navy and working on nuclear power plants to inbound marketing. Where Interview Valet started, and how Tom grew the company around the idea. Why podcasts are so much more effective than blogs as a marketing tool. The importance of targeted marketing, and being consistent.What Tom would spend his money on in terms of content marketing, and all the content that can be extracted from a podcast!The importance of a pitch, and why making it personal is so effective. What a trojan podcast is, and what to look out for.Andrew's idea of podcast prospecting: why he started it and where he sees it going. Why your intention behind starting something makes all the difference. How the COVID-19 pandemic helped podcasting grow to the next level. Why podcasting can be like therapy, and Tom's experience of this. Why podcasting is important for overcoming obscurity.Crafting your messaging to get new business from podcasting: the three ways to get someone to say yes.How reciprocity and building relationships promote business.Finding quality podcasts to suit your business: the four things to look at (the podcast itself, the website, the reach, and brand affinity).A story from Tom about a mismatch between a company and a podcast brand. Tom's advice on how to get the most out of your episode: prepare your social media, and continue to use the podcast after it was released. How to not shoot yourself in the foot with a podcast: tips on being a great guest!Where you can get into contact with Tom. A final business growth hack from Tom: all the best things in life come from conversations.   Tweetables: “I'm the world's renowned expert on my opinion.” — @TMSchwab [0:01:57] “You don't need to go out and pester people, you don't need to spam everybody. Why don't you just put great content out there? And guess what, it's going to attract the right people, and it's going to repel the wrong people.” — @TMSchwab [0:14:32] “Don't waste your time in an arena that you're likely not going to invest a lot of your time because you just don't feel comfortable.” — @abrockenbush [0:19:42] “If you want to grow your business, be more effective, don't just do more.” — @TMSchwab [0:22:21] “The whole idea of a podcast interview, I think that's a misnomer. It's not an interview, it's a conversation.” — @TMSchwab [0:30:05] Links Mentioned in Today's Episode: Thomas Schwab on LinkedIn Interview Valet Interview Valet for Business Growth Hacks Listeners Podcast Movement The Speaker Lab CLICKSAND: How Online Marketing Will Destroy Your Business (And The Unlikely Secret To Saving It) Inbound Marketing: Get Found Using Google, Social Media, and Blogs Andrew Brockenbush on LinkedIn Andrew Brockenbush on Twitter Beefy Marketing Beefy Marketing on Facebook Beefy Marketing on Instagram  Beefy Marketing on YouTube Small Business Nation

Are you looking at the world as transactions or relationships? Tired of robo-pitching out to the wind in hopes of finding average places to land? If you’ve been wanting to develop long-lasting relationships, then now is the time to change your method! Our guest this week shares the importance of treating potential podcast guests as future friendships and how to lead with heart.   This week, I am talking with Tom Schwab, Author, Speaker, Teacher, and Podcast Interview Marketing Pioneer. Tom shares incredible insight into why our main goal should always be about creating and maintaining friendships. When we lead with a heart of service, we are able to increase the level of impactful conversations and create meaningful relationships.   Join us this week as we learn why our relationships are more than just click funnels and robo-pitches.    Topics Discussed: Treating people as relationships instead of pitching baseballs The importance of adding value to others Understanding that more is not always better  Shifting our focus from selling to conversation Understanding relationships as our most valuable currency Why a heart of service will never lead to a sellout   Learn More About Start to Finish Marketing Visit: www.starttofinishmarketing.com   Connect with Tom Schwab   Website: https://interviewvalet.com    LinkedIn: https://www.linkedin.com/in/thomasmschwab/    Facebook: https://www.facebook.com/ThomasSchwab  Twitter (personal): https://twitter.com/TMSchwab  Twitter (business): https://twitter.com/Interviewvalet   Resources     The Mastermind Blueprint (2017)   https://www.amazon.com/Mastermind-Blueprint-Building-rich-life-ebook/dp/B0719JT8R4  Podcast Guest Profits (2016) https://www.amazon.com/PODCAST-GUEST-PROFITS-interview-2016-12-24/dp/0998280607

Tom Schwab knows how to build an online business.  He's done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps Thought Leaders (Coaches, Authors, Speakers, Consultants, Emerging Brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers.  The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. In this noisy digital world, you can't break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today's technology and podcast interview marketing. An Author, Speaker, and Teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts. Website: http://InterviewValet.com LinkedIn: https://www.linkedin.com/in/thomasmschwab Facebook: https://www.facebook.com/ThomasSchwab Twitter: https://twitter.com/TMSchwab

Tom Schwab knows how to build an online business.  He's done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps Thought Leaders (Coaches, Authors, Speakers, Consultants, Emerging Brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers.  The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. In this noisy digital world, you can't break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today's technology and podcast interview marketing. An Author, Speaker, and Teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts. Website: http://InterviewValet.com LinkedIn: https://www.linkedin.com/in/thomasmschwab Facebook: https://www.facebook.com/ThomasSchwab Twitter: https://twitter.com/TMSchwab

Tom Schwab knows how to build an online business.  He's done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps Thought Leaders (Coaches, Authors, Speakers, Consultants, Emerging Brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers.  The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. In this noisy digital world, you can't break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today's technology and podcast interview marketing. An Author, Speaker, and Teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts. Website: http://InterviewValet.com LinkedIn: https://www.linkedin.com/in/thomasmschwab Facebook: https://www.facebook.com/ThomasSchwab Twitter: https://twitter.com/TMSchwab

Tom Schwab knows how to build an online business.  He’s done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps Thought Leaders (Coaches, Authors, Speakers, Consultants, Emerging Brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers.  The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. In this noisy digital world, you can’t break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today’s technology and podcast interview marketing. An Author, Speaker, and Teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts. Website: http://InterviewValet.com LinkedIn: https://www.linkedin.com/in/thomasmschwab Facebook: https://www.facebook.com/ThomasSchwab Twitter: https://twitter.com/TMSchwab

On today's episode of the Internet Marketing Podcast, Andy is joined by Tom Schwab, Founder & Chief Evangelist Officer at Interview Valet to talk about podcasting and why it should play an important part in your marketing strategy. On the show you'll learn:  Why podcast interviews convert 25 times better than blogsHow podcasts can help to build trustHow to find and get booked on the podcasts that matter to your businessHow to be an ideal guest & predictably turn listeners into leadsWhy you should have a landing page for your podcast showPlus, Tom provides his top tip/key takeaway. If you'd like to connect with Tom you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

Getting Connected With The Interview Valet for Podcasting, Tom Schwab:Tom Schwab, the founder of Interview Valet, knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Drawing on his engineering, corporate, and e-commerce inbound marketing experience, Tom helps thought leaders (coaches, authors, speaker, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. Then he helps them to turn listeners into customers. Quote: “Don’t die not knowing.” ~ Brett Pierson, CAPT USN Author of PODCAST GUEST PROFITS: Grow your business with a targeted interview strategy. Tom is also Founder of Interview Valet, the category king of Podcast Interview Marketing.   [spp-tweet tweet="You Too Can LIVETHEFUEL! @TMSchwab "]   Top 3 Hot Points:Get Connected. Grow Your Influence. Help Others Give Back With Increased Influencers.   Final Words:I guess what it comes down to is something I learned a long, long time ago. What's ordinary to you is amazing to others. And I think we all underestimate what we know. And I can think of back when I was in the Navy, you could tell somebody that was new on the aircraft carrier because they would climb all the way up to the superstructure to watch the planes take off and land and then after about three days you're like it's normal I'm not going to do all that but yet you get off the ship and people like to watch the planes not just ordinary to me we underestimate what we know and just remember what's ordinary to you is amazing to others and today it's never been easier to share that with somebody to help them with it as a podcast host as a podcast guests on social media whatever you do you know help people connect with them introduce a new person a new idea to them it'll make their life better and it will make your life better too.   Resources: InterviewValet.com/livethefuel (http://interviewvalet.com/livethefuel) Thomas Schwab on LinkedIn (https://www.linkedin.com/in/thomasmschwab) @InterviewValey on Twitter (http://www.twitter.com/Interviewvalet) @TMSchwab on Twitter (http://www.twitter.com/TMSchwab) @ThomasSchwab on Facebook (https://www.facebook.com/ThomasSchwab) @InterviewValet on Instagram (https://www.instagram.com/interviewvalet/)   Influencers Mentioned: Bill Troy of Clicksand (http://www.clicksand.net/about-bill/) Gary Vaynerchuk (https://www.garyvaynerchuk.com/)   On This Episode You Will Hear:[spp-timestamp time="00:30"] Introduction [spp-timestamp time="09:00"] Strategy and more strategy, or why are we doing this? [spp-timestamp time="19:17"] We had a client and there's a great book out there called Clicksand how digital marketing is ruining your business by Bill Troy. And I think people will come back and point to that book and say he was the first one that said the emperor has no clothes. And his point was, is that a lot of what is being sold is vanity metrics. And it's hurting your business. I love how he said in there that whales don't click. And big fish don't go through funnels, right. If you think you're going to sell the CEO or the CFO of a company on your tripwire product in order for him to come in, and then, you know, give you that that million dollar contract. It's not going to happen. [spp-timestamp time="31:00"] There are some people that like Gary Vaynerchuk, who was one of those early ones that did a podcast and video. Well, some people just want to watch him talk. So they'll do that. Somebody asked me one time, what's podcast now? 40% of the US population listens to podcasts. [spp-timestamp time="40:50"] Different people need different things. I mean, we've got some that are, you know, spokespersons for Fortune 500 companies. Other ones are authors that are just starting out, you know, some of them,...

Tom Schwab is the Founder & Chief Evangelist Officer of Interview Valet, an Inbound Marketing Media Agency focused on using podcast interviews as the content to drive your online sales and marketing engine. Tom's LinksSpecial for Unstructured: http://interviewvalet.com/unstructuredTwitter: https://twitter.com/TMSchwab and https://twitter.com/interviewvaletFacebook: https://www.facebook.com/ThomasSchwab and https://www.facebook.com/InterviewValet/Instagram: https://www.instagram.com/interviewvalet/  And don’t forget to support the podcast by subscribing for free, reviewing, and sharing. Web: https://unstructuredp.com/ Twitter: https://twitter.com/unstructuredp Facebook: https://facebook.com/unstructuredp Instagram: https://instagram.com/unstructuredp Join the Facebook group:  fb.com/groups/unstructured

https://menofabundance.com/wp-content/uploads/2017/05/Aloha-Friday-Donky-balls.jpg ()Did you see those Donkey Balls in the show art? LOL That's a chocolate store on the Big Island of Hawaii, Kona side. My family fell in love with that island. It may be because we've lived on Oahu for so long, it was nice to see the open space of Hawaii. By the way, the "Big Island" of Hawaii is actually called Hawaii. The other main islands are Kauai, Oahu (most populated), Maui, Molokai, Lanai, Niihau and Kahoolawe. And the ninth island is Las Vegas. This first five minute aloha Friday is, in part, me reaching out to one of you listeners and to share with you my thoughts about the huge responsibility of a mentor/coach as well as the mentee or the person being coached. When someone reaches out to me for advice, assistance or coaching in any part of their life, I take that very seriously. If I feel I will not be of any assistance or even make matters worse, I will refer you to someone who I know can help. The goal is to get you where you want to be. Just keep in mind, you have a responsibility to your coach and mentor as well. You have to have an open mind and be willing to listen and act on any advice or suggestions. You also have a responsibility to follow though and not just leave your coach hanging. I wish you the best on this Aloha Friday. Go out in and Live your Life of Abundance. And make sure to Pay it Forward. - Share this episode.  LISTEN NOW: Find strength in your struggle https://t.co/j5eWylULML (https://t.co/j5eWylULML) https://twitter.com/WallyCarmichael (@WallyCarmichael) https://twitter.com/MarkGoblowsky (@MarkGoblowsky) https://twitter.com/hashtag/podcast?src=hash (#podcast) https://t.co/Qx7K1PAiew (pic.twitter.com/Qx7K1PAiew)— Tom Schwab (@TMSchwab) https://twitter.com/TMSchwab/status/864097293905080320 (May 15, 2017)Sponsors and Affiliates (Helping me keep the mic on.) https://menofabundance.com/shake/ ()Shakeology, Dense nutrition shake.  Shakeology makes nutrition simple. And with 70+ ingredients and superfoods, it is the Healthiest Meal of the Day. "My family and I have been drinking Shakeology daily for the last 5 years. Even my six year old has been drinking it since he was two." ~ Wally https://menofabundance.com/shake/ (Click Here! ) To watch a short personal video I recorded with my little guy about our experience. https://menofabundance.com/bod/ ()Unlock the world's most powerful, life-changing fitness tools when you join the Team Beachbody Club. Get 24/7 digital streaming access to hundreds of world-class workouts via Beachbody® On Demand, exclusive discounts on Team Beachbody products, personalized meal plans, and one-on-one support from your very own Coach. Everything that helps Club members hit their health goals up to 2 times faster than those who don't join! As a Premium Club member, you'll have access to https://menofabundance.com/bod/ (Beachbody On Demand) for the next 30 days—absolutely FREE! Support this podcast

Welcome to Episode 13 of Products of the Mind. On this episode, I speak with Tom Schwab, Digital Marketing Engineer and John Lee Dumas of EOFire. John Lee Dumas First we hear from John Lee Dumas of EOFire. John takes a few minutes to talk about his new project, The Freedom Journal. You can check out The Freedom Journal and contribute to the Kickstarter on TheFreedomJournal.com. Tom Schwab What is inbound marketing? Should I blog or podcast for my business? How do I build-up my e-commerce business? What does nuclear engineering have to do with sales and marketing? If these questions have plagued your business, listen in to digital marketing engineer Tom Schwab. Tom tells us about his career trajectory from running nuclear reactors in the Navy, to operations, to sales and marketing for a Fortune 500 company. Tom explains the importance of systems; how he came to own his own distributorship; and how his business solution is like Preparation H. Also in this discussion: submarine life; golfing with the Emir of the U.A.E; how to turn customers into advocates; and the move from blogs to podcasts. Learn more about Tom’s first gig in the Navy: http://www.navysite.de/cvn/cvn72.html More about Tom’s business and how he can help yours here: http://tmschwab.com/ Tom on Twitter: @TMSchwab Finally, you can find Tom’s giveaway at TMSchwab.com/Products Thanks for Checking Out Products of the Mind! If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. Also, please consider taking the few seconds it takes to leave an honest review and rating for the podcast on iTunes. They’re very helpful when it comes to the ranking of the show and I read every one. Finally, don’t forget to subscribe to the podcast on iTunes or your favorite podcast app to get automatic updates every time a new episode goes live. Here are instructions on how to subscribe, rate, and review the show in iTunes. The Credits Products of the Mind is produced by Mana Monzavi. As always, the music for this episode was provided by Le Chateau. The track name is “Bury You.” Go buy it on Soundcloud! This episode and these show notes © 2016 David Lizerbram

Selling online has never been easier, but making a profit has never been tougher.  Therefore, you cannot ignore inbound marketing strategies.  A unique approach that has worked remarkably well for Tom Schwab is to leverage guest appearances on podcast shows.  This strategy has proven to be a source of great leads, of the highest quality.  At a time where lead acquisition can be costly, if not producing high quality results, it makes sense to understand how and where you can attract your ideal customers.  If you have a strong message and services/product offering, finding podcast shows to appear on is a straightforward, low-cost approach that can create huge return on investment (ROI). As Michigan led the nation into the recession, Tom Schwab was one of the first to harness a new strategy to build his direct to patient private pay business from a regional player to a national leader. An expert in Inbound Marketing, Tom helps high potential small companies sell better than Amazon by using an Inbound Strategy.  In this episode of BOSS Academy Radio, Tom helps us see why inbound marketing strategies are critical for success in this digital age.  If you are ignoring online marketing, especially inbound, strategies, your future may not be as bright as it could be. Tom Schwab knows how to build an online business with an Inbound Strategy. He led the growth of Goodbye Crutches, a Direct to Patient Private Pay eCommerce Business, from a regional player to a national leader in under 3 years. • Leader of the eCommerce HubSpot User Group• Published in the leading industry blogs• Featured guest on TV, radio, webinars, podcasts• HubSpot featured eCommerce Case Study Learn more about Tom Scwab and his approach at TMSchwab.com.

Today I'm joined by someone who transformed his business from a regional player to a national leader using Inbound marketing. He’s a man with a passion for empowering entrepreneurs, solopreneurs and small business owners. Welcome to DMR, Tom Schwab. You can find Tom over at TMschwab.com/DMR. https://www.youtube.com/watch?v=b03JXxRmSjE On this episode of Digital Marketing Radio we discuss growing your business as a podcast guest, with topics including: Is it really possible to grow a business quickly without paying for advertising? So how many podcasts have you been on as a guest? How to be a podcast guest Do you host your own show as well, or is it better just to appear on other shows? How do you go about appearing on these shows? What do you do to prepare beforehand? What are the more common mistakes that interviewees make? Is it right to talk about your own product or service on other people’s shows? What’s the most effective call to action to make when you’re being interviewed on a podcast? [Tweet ""Marketing is about starting a conversation with someone who could be an ideal customer." @TMSchwab"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Text Expander [Save time typing] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Software that my customers are using My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Marketing is about starting a conversation with someone who could be an ideal customer. Just always remember that, and decide what are you going to do for marketing - can you start that conversation on social media? Can you start it as a podcast host? As a podcast guest? Is it best to do it one-to-one? Figure out what that is. How you can start that conversation. and that is your marketing secret.

Tom Schwab began his professional life as a U.S. Navy officer running a nuclear power plant on an aircraft carrier. As his family grew, he decided to separate from the Navy and went into industry. He later started his own business selling alternatives to crutches, and along the way, cultivated his skills in marketing. Tom is now an inbound marketing specialist. He has been a speaker at HubSpot's Inbound conference. He equates inbound marketing with permission-based marketing and outbound marketing with interruption-based marketing. He works with clients one-on-one to help them formulate their overall inbound marketing strategy and to get them to go beyond buying their traffic and start earning it. He found that the best content for conversion is podcast interviews. The investment is minimal in terms of time, but the ability to talk directly to customers is amazing. Tom teaches and coaches his client's to grow their businesses using podcast interviews to reach a specific target audience. Please see Disclosure* (below) concerning affiliate links on this page. Key Segments [00:10] Ultimately, people want to buy. They want to solve their own problem. If you help to frame that and to show them that you might be a good solution, you have a much better chance of getting a great customer, an advocate, and the lifetime value of the customer, than somebody doing a one-and-done because somebody clicked a couple of ad words. [02:50] What is inbound marketing? It's about trying to help people buy. It's about helping them find answers to their questions. You can either earn attention by being helpful or buy attention. [03:40] Nobody really wants your product or service. They want relief from a problem they have. Those who help them solve their problem are the ones who build the brands. It has never been easier than today to make a transaction online, but it has never been harder to build a business and differentiate it. Talk to their pain. [04:25] How do you get your message out there? Blogs are pretty much saturated. They're not working as well as they did five years ago, but podcasts are up-and-coming. You can talk directly to your ideal customer by being on a podcast they already listen to. Blogs convert at 1 to 2 percent, but we found that podcast interviews convert at about 25 times that. [05:15] It's not just about getting on podcasts or just getting known. There's a strategy. We have a six step process to take people from listeners to visitors and from visitors to leads. [Listen to this section for the detailed steps.] This strategy doesn't cost anything except time, and it's repeatable. Sometimes you can even control when it goes out. For over a year, we did it with 12 clients one-on-one using over 500 different interviews to test the system then we started it as a course, a minimally viable product. We got feedback, improved it, added resources to it, and now it's a fully launched course. [10:15] Our company is called Inbound for eCommerce. Engineering dictated how I see the world. A lot of marketers think of the world as marketing; I think of it as an engineering problem to be solved. Today, data is telling you what people loathe and love. If a customer keeps telling you that they have a problem and need a solution, that's the next product you should build. Build a minimally viable product, put it out there, and ask them open-ended questions like: “What questions do you still have?” or “What resources do you still need?” Keep answering the questions and making the product better. [11:50] The course for being a podcast guest is one portion of our business. I also work with clients one-on-one to help them do their overall inbound marketing. We work with eCommerce companies to get them beyond buying their traffic and starting to earn it. But one of the things we stumbled on is that the best content we could find is podcast interviews. The investment is minimal in terms of time, but the ability to talk to your customer is amazing. [13:55] If someone comes to you with a SaaS product, what would the process look like to for you to work with them and get them on the right podcasts? The biggest thing is defining who they want to talk to. We can do this one-on-one. The online course also walks people through this, and we throw in two 30-minute coaching sessions with that. Most SaaS companies already have visitor-to-lead and lead-to-customer already built. What they struggle with is how to get people to their site. [15:35] Marketing is all about starting a conversation with your ideal customer. Are you going to buy ads or are you going to go out there and speak to your ideal customer? We help people get the word out through inbound marketing. How are you going to get new customers? Are you going to buy the traffic? How are you going to get in front of them to let them know that you exist? There's no better way to do that than content. If you buy attention, it's there, and it's gone. The next day you have to buy more. Content is always out there. [18:55] What is outbound marketing? That's the marketing that we all know and hate. Outbound marketing is interruption marketing. It's where someone is trying to sell something to you, to push it on you. It's not targeted. It's not helpful. It's focused on what I can get from you. [19:40] Inbound is focused on drawing people in and helping them by answering their questions and solving their problems. It's permission-based marketing. The cost of inbound is minimal. With outbound, whoever has the biggest budget wins. Our grandparents built businesses based on inbound marketing. They weren't using tricks or buying attention. They earned the attention. They had to serve their customers. They had a customer-centric model. Ultimately, people want to buy. They want to solve their problem. If you help to frame that and to show them that you might be a good solution, you've got a much better chance of getting a great customer, an advocate, and the lifetime value of the customer, than a company doing a one-and-done because somebody clicked a couple of ad words. [22:40] Concerning Goodbye Crutches, what are the alternatives to crutches? [25:20] The best SaaS companies have a good on-boarding process. They want to make sure you learn how to use their product. They want to make sure you see value in it. They want to make sure you differentiate it from other products, so that four months from now when you're going through your credit card statement, you think: “That brings value to me.” [26:15] Tom has spoken at a breakout session of the Inbound He provides some perspective and history. He talks about how the conference content gets shared thus amplifying its impact. [27:20] Tom will be speaking at OntraPalooza because of a podcast interview he did on how you can use user-generated content to tell your stories. As business owners, we are sometimes the worst people to tell our story because we start talking about features and how the product or company was built, but what people care about are the benefits. There is nobody better to talk about the benefits of your product than your customers. Tom hired a journalism student to follow up with customers who had written thank-you notes, interview them, get some pictures, and tell their stories. Each customer's story is different and resonates with a different buyer persona. [35:30] Tom is a big fan of intellectual cross-pollination to expose yourself to new ideas. If we always stay around the same people, who know the same ideas and read the same books and go to the same conferences, we'll never be exposed to new ideas. He loves listening to things like Ted Talks because you get exposed to different ideas. You can take an idea from somebody else's industry and apply it to yours. Read books from different industries. Attend conferences that are not niched to your area. [38:15] The biggest struggle any business has is getting the word out. The Internet makes it very easy, but there is a lot of noise. Don't try to get your word out to everyone because not everyone cares. Find a handful of people, the fans, and serve them well. If you serve them well, they will probably tell their friends who are just like them. [39:00] Tom makes an offer to listeners for a 30-minute webinar specifically targeted at SaaS. He will cover how to build your business by reaching your ideal customers as a podcast guest. At the end of the webinar, there will be a special offer for his online course. Visit TMSchwab.com/SaaS to find out more. [40:25] Tom share's his favorite quote from Derek Sivers, author of Anything You Want and founder of CD Baby: “What's ordinary to you is amazing to others.” [41:15] Tom invites you to connect with him on LinkedIn. Resources Mentioned Anything You Want: 40 Lessons for a New Kind of Entrepreneur – book by Derek Sivers, founder of CD Baby (a popular music site for independent artists), about how he created a multi-million dollar company by following his passion. Dane Maxwell – reference to Episode 002 of this podcast. Daniel J. Lewis – reference to Episode 003 of this podcast and Daniel's My Podcast Reviews SaaS app. Goodbye Crutches – Tom's Schwab's company providing alternatives to crutches. Once named “the second unsexiest company to use inbound marketing” (after industrial lubricants). HubSpot – SaaS for inbound marketing and sales. Inbound – conference in Boston about inbound marketing. As Tom Schwab put it: “a conference in Boston created by HubSpot to bring marketers together to talk about how to use the Internet to change the rules.” Inbound for eCommerce– Tom Schwab's company specializing in inbound marketing. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World –book by Gary Vaynerchuk about social media marketing strategies. LeadPages – SaaS for landing page generation, split testing, and more. OntraPalooza – conference sponsored by OntraPort intended to bring together sales, marketing, and operational instruction. OntraPort – SaaS for business and marketing automation. Podcaster's Paradise – podcasting instruction by John Lee Dumas. Ted Talks – platform for spreading ideas. TMSchwab.com/SaaS – link to Tom Schwab's website for a 30-minute webinar specifically targeting SaaS as offered in this episode. He will cover how to build your business by reaching your ideal customers as a podcast guest. At the end of the webinar, there will be a special offer for his online course. Tom Schwab – Tom's profile on LinkedIn. *Disclosure: Some of the links on this page may be affiliate links. I may earn a commission if you purchase through these links. These commissions help to cover the cost of producing the podcast. I am affiliated only with companies I know and trust to deliver what you need. In most cases, affiliate links are to products and services I currently use or have used in the past. I would not recommend these resources if I did not sincerely believe that they would help you. I value you as a visitor/customer far more than any small commission I might earn from recommending a product or service. I recommend many more resources with which I am not affiliated than affiliated. In most cases where there is an affiliation, I will note it, but affiliations come and go, and the notes may not keep up.

TOM SCHWAB NUCLEAR ENGINEER OR DIGITAL ENGINEER?  Selling online has never been easier, but making a profit has never been tougher. As Michigan led the nation into the recession, Tom Schwab was one of the first to harness a new strategy to build his direct to patient private pay business from a regional player to a national leader. An expert in Inbound Marketing, Tom helps high potential small companies sell better than Amazon by using an Inbound Strategy. LINK TO YOUTUBE CLIP PRESS HERE

"I love nothing better than sharing what I have learned with those who are eager to grow." - Tom Schwab Tom Schwab: Inbound for eCommerce Tom Schwab knows how to build an online business with an Inbound Strategy. He led the growth of Goodbye Crutches, a Direct to Patient Private Pay eCommerce Business, from a regional player to a national leader in under 3 years.• Leader of the eCommerce HubSpot User Group• Published in the leading industry blogs• Featured guest on TV, radio, webinars, podcasts• HubSpot featured eCommerce Case Study Connect With Tom: Website | @TMSchwab | LinkedIn   Subscribe to the Outlier Newsletter: Click Here If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher Brought to you by: SALES PRIMER: 4-PART SALES WEBINAR REGISTER HERE