POPULARITY
What's the secret sauce that propels franchising success and transforms entrepreneurs into industry leaders?Today, we are joined by industry expert Steve Beagelman. Steve shares his early fascination with franchising that set him on a path to innovate and establish his own franchise, Black Tie Express, which predated companies like Uber Eats and Grubhub. And he's diving into crucial insights for aspiring franchisors, emphasizing the importance of understanding that franchising demands commitment, hard work and a willingness to adapt to an ever-changing business landscape.Steve stresses that success in franchising depends on strong relationships, both with franchisees and within the industry network as well. Steve Beagelman is a leader in the franchise industry, with over 35 years of experience holding various positions from entrepreneur to senior level executive, giving him a unique insight and perspective in growing, operating, and building brands. In 2009, Steve established SMB Franchise Advisors, a franchise consulting company specializing in advising franchise start-ups and existing franchise concepts of ways to drive business growth. Now 15+ years later, the company has helped over 500 brands launch and grow through the franchising model. Steve specializes in private equity transactions and in helping SMB clients expand their brands. So, if you are ready to hear Steve's story of inspiration, and how the balance of growth, sustainability, and brand integrity offer a valuable framework for businesses aiming to scale in today's competitive marketplace then this episode is for you!Connect with SteveWebsite - https://smbfranchising.com/Email - steve@smbfranchising.comEpisode Highlights:Steve's background and journey into franchisingDevelopment of Black Tie ExpressEstablishment of SMB Franchise AdvisorsImportance of relationships and culture in franchisingUnique aspects of successful franchise brandsIdentifying readiness and commitment in potential franchisorsImportance of strong operational and support systemsTrends and challenges in franchising industryConnect with Tracy Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/ JBF LinkedIn - https://www.linkedin.com/company/jbfsale JBF Franchise System - https://jbfsalefranchise.com/ Email: podcast@jbfsale.com Connect with Shannon Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/ JBF LinkedIn - https://www.linkedin.com/company/jbfsale
Send us a textWeston Lockhart serves as an Advisor with SVN Stone Commercial Real Estate focusing on Retail Real Estate. He is a native of Lexington and received a Bachelor of Business Administration from the University of Kentucky.During his time at SVN, Weston has worked successfully with clients assisting with asset acquisition/disposition, site selection for national and local retailers, and property repositioning through lease-up.Weston serves as the Kentucky / Tennessee Talent Development Chair for ICSC and is heavily involved in Retail Real Estate in the Southeast. Weston has worked closely on portfolio expansion with the following tenants: Popeyes Chicken, Goodwill Industries of Kentucky, Driven Brands, Ractetrac, Five Guys Burgers and Fries, Pizza Hut, Bargain Hunt, Take 5 Oil Change & more. Being in a relationship-driven industry, he views himself as another team member for Emerging Brands, Developers, and Investors in order to achieve their goals and optimize their respective businesses and investment portfolios._______________________________Find Weston onLinkedIn:https://www.linkedin.com/in/weston-lockhartReal Estate:https://myelisting.com/commercial-agent/weston-lockhart-131289/X:https://x.com/WestonBLockhart/status/1795650024480583962Stone Commercial Real Estate:https://svnstone.com/our-team/?brokerId=weston.lockhart%40svn.comDevelopLex Podcast:https://www.middletech.com/developlexBuild Out:https://buildout.com/plugins/51/svnlex.com/brokers/weston.lockhart@svn.com?pluginId=0&iframe=true&embedded=true&brokerId=weston.lockhart%40svn.com&cacheSearch=trueFacebook:https://www.facebook.com/developlexpod/_______________________________Show hosted by Landry Fieldshttps://www.x.com/landryfieldz'https://www.linkedin.com/in/landryfields/https://www.instagram.com/landryfields_https://www.youtube.com/@landryfields_www.novainsurancegroup.com859-687-2004
She's been called the Godmother of Fashion for a reason—Fern Mallis is the visionary who created New York Fashion Week, forever changing the fashion industry and putting NYC on the global style map. From working with the CFDA and IMG Fashion to launching her own consulting firm, Fern has spent decades shaping the careers of iconic designers and influencing the way we experience fashion. In this episode, she takes us behind the scenes of NYFW, revealing its origins, evolution, and where it's headed next. We're talking must-know brands, the future of fashion, and what it really takes to build a lasting label in today's ever-changing industry. Plus, Fern shares insider stories from her legendary 92NY conversation series, her experiences backstage at the most iconic Fashion Week shows, and what truly defines a fashion icon. Mentioned in the Episode: www.fernmallis.com Fern Mallis Instagram NYFW Mademoiselle Magazine Vogue Gimbels East International Design Center of New York Seventh on Sale Design Industries Foundation Fighting AIDS (DIFFA) Council of Fashion Designers of America (CFDA) Bryant Park Studio 54 7th on Sixth Max Alexander (@couture.to.the.max) Tanner Fletcher Prada SABYSACHI 92NY Fashion Icons with Fern Mallis Fashion Lives: Fashion Icons with Fern Mallis by Fern Mallis Gul Rouge LilaNur Parfums Gabriele Frantzen A Sony Music Entertainment production. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts and follow us at @sonypodcasts To bring your brand to life in this podcast, email< Learn more about your ad choices. Visit podcastchoices.com/adchoices
How do you turn a passion into a business empire?Today's guest, Frank Fiume, took his love of adult men's softball and evolved it into a groundbreaking youth sports franchise. Frank discusses the importance of focusing on a niche market and the pivotal moment he decided to pivot his franchising business. He shares some hard truths about why so many franchisors struggle to hit that 100-unit mark and he dives into the challenges and strategies he employed to ensure success and stability for i9 sports. And you won't want to miss the golden nugget he shares when Tracy asks him one tip he could share with you that would help propel your franchise business forward.Frank Fiume is a pioneer and authority in the franchise industry. He is best known for founding i9 sports from its inception and building it into a powerhouse with over 1,000 locations. His exceptional leadership and vision led to the successful exit of the company three times, demonstrating his acumen in creating, scaling, and strategically exiting a franchise business.So, if you are ready to discover the pivotal moments that propelled i9 sports to over $400 million in revenue and hear his insights on navigating the challenges of franchising then today's episode is for you!Connect with Frank:Website: https://emergingfranchisebrands.com/Email: frank@frankfiume.comEpisode Highlights:Meet Frank FiumeFrank's journey into franchisingFrank's failure in replicating franchise success and how he pivoted into a successful franchiseEarly challenges in scaling and necessary hires for franchisingFrank talks about ESOP (Employee stock ownership plan)Frank's exit strategy from i9 sportsThe importance of having a CEO mindsetOrigination and concept behind Emerging Franchise Brands podcastWhy many franchise brands fail to reach 100 unitsImportance of executing well, focusing on franchise success and listening to franchiseesConnect with Tracy Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/ JBF LinkedIn - https://www.linkedin.com/company/jbfsale JBF Franchise System - https://jbfsalefranchise.com/ Email: podcast@jbfsale.com Connect with Shannon Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/ JBF LinkedIn - https://www.linkedin.com/company/jbfsale
In this episode of Name Drop Podcast, Molly Baker sits down with this week's guest to discuss how to build and cultivate a powerful brand story! Our mystery guest delves into the art of storytelling and its pivotal role in building authentic, enduring brands. She shares her wealth of experience working with legacy brands and reveals the secret ingredients that make for compelling brand narratives. Tune in for expert insights on the intersection of brand marketing, consumer behavior, and career development—offering valuable takeaways for anyone looking to connect with audiences on a deeper level and take bold risks in the ever-evolving world of branding.
Takeaways:The pandemic accelerated the shift to online shopping.Experiential retail is becoming crucial for consumer engagement.AI is integral to product development and marketing strategies.Digital asset management enhances efficiency in marketing campaigns.Emerging brands are leveraging technology to compete with larger retailers.SEO is evolving with Gen Z's shopping habits.Sustainability is a key focus for consumers and brands alike.The role of chief AI officers is expected to grow in retail.Storytelling can strengthen consumer-brand relationships.Retailers must adapt to remain competitive in a changing market.Chapters00:00 Introduction to Retailistic and Anna Beller01:07 The Impact of Store Closures on Retail02:54 Experiential Retail: Trends and Innovations07:27 AI in Retail: Opportunities and Challenges10:39 The Role of Digital Asset Management15:51 The Changing Landscape of E-commerce18:37 SEO in AI and the Future of Online Shopping20:45 The Importance of Innovation in Retail23:18 Sustainability and Consumer Engagement26:37 Looking Ahead: Events and Future Trends
In this episode I am joined by Woodie Hillyard, Co-Founder and CEO of W, co-founded by Jake Paul, a disruptive personal care brand redefining men's grooming. Launched nationally in Walmart in June 2024, W broke records by becoming Walmart's best launch in its Emerging Brands category, surpassing seven figures in its first month. With influencer-driven campaigns and accessible pricing, W is revolutionizing body care with products like body sprays, washes, and hair care essentials, aiming to hit $50M in its first year. Make sure to check out W at: https://getw.com/ Sign up for Starting Small University to join our interviews LIVE and ask questions: https://startingsmallmedia.org/startingsmalluniversity Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle Thank you to this episodes mid-break sponsor, Allsum Home, your one stop shop for bathroom mirrors, vanity's shower hardware, and more. Check them out right now at https://www.allsumhome.com/
Come listen and learn how 3 small and young brands are preparing for breakout business. 50 years of life lessons to have a better life. Listener Mailbag. Come listen now- https://dentco.us https://instagram.com/dentcopdr Digital Marketing Agency Questions? 949-302-3464
In this episode of The Heidrick & Struggles Leadership Podcast, Heidrick & Struggles' Adam Howe sits down with Shawn Bushouse. Throughout his career, Shawn has spent time on multiples sides of large and small businesses, from start-ups shipping their first order to global enterprises with market value nearing $300 billion. He has led teams of varying sizes, both scaled and sold companies as well as purchased businesses, and led venture capital and private equity–backed businesses. In this interview, Shawn shares his biggest lessons on being an effective executive in both start-up environments and inside a corporate, what the biggest differences and similarities in these environments are, and how he's adapted his own personal leadership style as he transitions between the two different types of organizations. He also discusses some of the culture trends he's seen in start-ups transitioning into larger, more established organizations. Hosted on Acast. See acast.com/privacy for more information.
Mike LaRue is the VP of Franchise Development at Angry Chickz and a seasoned expert in the franchise space, particularly in the emerging brands sector. He joins Matt to share how emerging brands can strategically scale in a competitive market, the importance of storytelling in building a brand, and the 3 key considerations for successful brand development.
Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comShownote available on: https://2xecommerce.com/podcast/ep456/In this episode of the 2X eCommerce podcast, host Kunle Campbell is joined by Ellery, the founder of NIFT, to discuss an innovative alternative to traditional advertising platforms like Meta. They explore how NIFT offers eCommerce brands a scalable way to acquire highly engaged, high intent customers by leveraging a network of premium consumer apps to match brands with potential customers who aren't actively in the market but are interested. Through tailored gift mechanisms, NIFT allows brands to reach new audiences while collecting valuable first-party data, offering a game-changing channel for customer acquisition. Ellery shares insights into managing NIFT accounts, optimizing conversion rates, and the potential benefits for both large and emerging brands, highlighting its consistency and scalability as an acquisition channel. The conversation also touches on the challenges marketers face with traditional advertising platforms, and how NIFT's approach can provide a more efficient path to growth.00:00 How NIFT is Helping Consumer Brands Acquire New Customers at Scale → Elery Pfeffer01:59 Meet Ellery: The Visionary Behind NIFT02:28 Ellery's Journey: From Tech Enthusiast to Marketing Innovator04:44 The Problem with Traditional Advertising05:54 Introducing NIFT: A Revolutionary Platform08:56 How NIFT Works: A Deep Dive13:15 Success Stories: Brands Thriving with NIFT16:35 Optimizing Your Marketing Strategy with NIFT18:57 NIFT's Unique Approach to Customer Engagement26:44 Scaling with NIFT: Opportunities for Emerging Brands37:05 Getting Started with NIFT: Tips and Offers42:07 Conclusion: Embrace the Future of Customer AcquisitionConnect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle's BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Sponsors:This episode is proudly brought to you by: 1️⃣ ShipAccel↳ ShipAccel helps eCommerce operators streamline their entire shipping process, saving time and money. With ShipAccel, you can lower your shipping costs by accessing better carrier rates, track and analyze all of your shipments with powerful insights, and automate your workflows to focus more on growing your business. Whether you're handling thousands of orders or just getting started, ShipAccel scales effortlessly with your business. Simplify shipping, save on costs, and deliver faster with ShipAccel.Head over to ShipAccel.com to find out more 2️⃣ REVIEWS.io↳ Drive Sales & Reduce Marketing Spending with REVIEWS.ioREVIEWS.io offers an affordable, all-in-one platform for collecting and displaying customer reviews. It's easy for you to set up and simple for your customers to leave reviews, helping you boost both trust and conversions from anyone discovering your brand on Google.With REVIEWS.io, you can increase your Google conversions by up to 26%, improve click-through rates, and lower your ad costs—all with a platform built for busy eCommerce operators like you.To find out more, head over to Reviews.ioGet 10% off your first year—mention ‘2x eCommerce' when you sign up.New customers only. Terms and conditions apply.Creators & Guests Kunle Campbell - Host Elery Pfeffer - Guest (00:00) - How NIFT is Helping Consumer Brands Acquire New Customers at Scale → Elery Pfeffer (02:10) - Meet Ellery: The Visionary Behind NIFT (02:40) - Ellery's Journey: From Tech Enthusiast to Marketing Innovator (04:56) - The Problem with Traditional Advertising (06:05) - Introducing NIFT: A Revolutionary Platform (09:08) - How NIFT Works: A Deep Dive (11:36) - Boost Your Visibility with Reviews.io (15:50) - Success Stories: Brands Thriving with NIFT (19:10) - Optimizing Your Marketing Strategy with NIFT (21:32) - NIFT's Unique Approach to Customer Engagement (29:19) - Scaling with NIFT: Opportunities for Emerging Brands (39:40) - Getting Started with NIFT: Tips and Offers (44:42) - Conclusion: Embrace the Future of Customer Acquisition
In this episode of The Parlor Room podcast, Chris sits down with renowned marketing expert and Harvard Business School Professor Sunil Gupta to explore digital marketing's transformative power. Gupta delves into data analytics' critical role in shaping effective marketing strategies, highlighting how to use insights to gain a competitive edge. He also breaks down the nuances of high- and low-involvement products and how understanding those distinctions can guide marketing campaigns' resource allocation. Whether navigating a multi-million-dollar marketing budget or engaging with consumers across platforms, Gupta offers invaluable perspectives on how you can help maximize your organization's digital marketing efforts. GUEST Sunil Gupta, Edward W. Carter Professor of Business Administration and Co-Chair of the executive program on Driving Digital Strategy RESOURCES HBS Online's Digital Marketing Strategy course (https://hbs.me/2p8t69bv) Gupta's latest book, Driving Digital Strategy (https://hbs.me/5n8pyvd4) Related HBS Online blog posts: How to Advance Your Career with a Digital Marketing Certificate (https://hbs.me/2p933pcw) 7 Marketing KPIs You Should Know & How to Measure Them (https://hbs.me/3jnatdh5) 3 Engagement Strategies You Can Use to Retain Customers (https://hbs.me/yckjcbku) What to Expect from HBS Online's Digital Marketing Strategy Course (https://hbs.me/2n4tsz3p) How to Compete Effectively with Your Industry's Emerging Brands (https://hbs.me/58p65sma) Watch this episode on YouTube: https://hbs.me/2p8mnj39
Dan Rowe is the Founder and CEO of Fransmart, one of the largest restaurant franchise development firms in the world. Fransmart specializes in finding the next big thing at the earliest stages and has sold over 5,000 franchises worldwide. He joins Matt to share his extensive experience in the franchise world, discussing the strategies for identifying and developing successful restaurant brands. Dan emphasizes the importance of authentic brand DNA, strong unit economics, and the right franchisee selection. Tune in for valuable advice for first-time franchisees!
In episode 71 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, welcome Buff Greebe, executive director, SKU, to discuss emerging CPG brands, resources founders need to accelerate the growth of their brands, and much more This episode also features Doug Hermanson, principal economist, who dives into the macroeconomic state of retail. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Barry's contact information: barry.thomas@kantar.com Barry's LinkedIn Rachel's contact information: rachel.dalton@kantar.com Rachel's LinkedIn Harris Teeter launches HT Traders Ready Made Meals line (supermarketnews.com) Bold Prices. Bold Packaging for PENNY - Interviews (adforum.com) The autonomous FMCG organization on the horizon (kantarretailiq.com) https://www.cnbc.com/2024/09/24/this-latin-american-e-commerce-platform-is-beating-amazon-in-2024-.html https://www.wsj.com/health/healthcare/cvs-board-conducts-strategic-review-of-company-81dc996f?mod=retail_news_article_pos1 https://www.grocerydive.com/news/amazon-fresh-new-stores-grocery-supermarkets/728044/
In this episode, Sean Riley sits down with Laura Thompson, Vice President of Trade Shows at PMMI, to discuss the upcoming PACK EXPO International, which is on track to be the largest show in its history. Laura reveals exciting new features for this year's event, including a Sustainability Central exhibit and an Emerging Brands Stage. She also shares helpful tips for attendees, like how to navigate the show efficiently and take advantage of resources such as the Ask the Experts program and the My Show Planner app.See more innovation in packaging and processing at PACK EXPO International than anywhere else in the world! It's the show that defines where the industry is headed, with the solutions that define where your business can go. Discover cutting edge packaging technology, processing equipment, new materials, sustainable solutions, supply chain resources and more. You'll walk away with innovative solutions to challenges, big and small. Support the showRegister for PACK EXPO International today!
"All tomato school stories stay in tomato school." Dwayne Boudreau talks about challenges for brands growing up in Atlantic Canada. We talk about his experience from HJ Heinz, Cavendish Farms, Nestlé Foods, and Greco Pizza and celebrate some of the amazing brands that have come out of Atlantic Canada. Find Dwayne here: https://www.linkedin.com/in/dwayne-boudreauIf you're not signed up for the FBA awards ceremony - it's not too late! sign up here:https://atlanticfood.ca/fba-conference-awards-2024/
In this week's discussion, Emily chats with Kelly Bennett, brand strategist and advisor at With Kelly Bennett and host of the Emerging Brands Podcast. Kelly Bennett is a New York City based brand strategist and advisor launching CPG food & beverage brands. They work with early-stage founders to differentiate brands and products in the marketplace, speak directly to their target audience, drive consumer demand (even before launching), and create buzz for consumers, media & retailers. Kelly also hosts ‘Emerging Brand Podcast' interviewing founders building the coolest emerging brands. We chatted through ways to position your brand for success in terms of packaging and branding as well as how to prioritize storytelling and the purpose when marketing your brand. Listen in for a conversation filled with insights for emerging CPG brands and beyond! TUNE IN FOR TOPICS LIKE: 2:48 Kelly's brand advisory work 4:31 Growing up and finding a path into marketing 10:34 5 ways to position your brand for success 14:40 Finding product market fit 16:15 Mistakes to avoid in social media 18:41 Prioritizing the story over virality in content creation 20:49 Rebranding and positioning Frankly Good Coffee 23:53 Creating packaging that aligns with your ideal consumer 27:13 Learnings from hosting Emerging Brands Podcast 32:09 Bread and Butter Program - a new way to navigate the trademark process Listen to this week's Local Marketing School conversation! Other episodes you'll enjoy if you enjoyed Kelly's episode: #2: Local PR for CPG Brands & Beyond | Delaney Vetter, PR Strategist and Copywriter #15: Beyond the Fridge Bean Dip: Sustaining Viral Momentum in CPG Marketing | Jessyca Dewey, The Y Collective Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you're hoping to learn more about! Find Kelly Bennett: Website | Instagram | LinkedIn Find Emerging Brands Podcast: Website | Instagram Connect with Host Emily: LinkedIn | Instagram Follow Local Marketing School on Social: Instagram | TikTok | YouTube Follow Hummingbirds on Social: Instagram | LinkedIn | Facebook Ready to work with local influencers? Download our free guide! Curious what type of influencer you should be working with? Take our quiz! This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.
McCall Gridley is Head of Sales & Partner Experience at Tastemade. On this episode of ITS, McCall tells Ali how brands can partner with Tastemade to create content that not only creates awareness, but also drives sales. They discuss the ever-evolving state of food media, how to think about content and consumer mindset, and why a media ecosystem is better than a single channel strategy.Photo courtesy of Tastemade.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.
On episode #136 I'm excited to welcome back my first-ever repeat guest, Andrew Sternburg, as we dive into his latest venture, Franchisor Advisory Partners. With over 30 years of experience in the franchising world—starting with the iconic Dunkin' Donuts and later joining Gong Cha Bubble Tea—Andy brings a depth of industry knowledge that few can match. In this episode, we explore what it truly means to be a 'purpose-driven brand' and discuss how emerging brands can structure their processes and strategies for long-term success. If you're looking for expert guidance, don't hesitate to reach out to Andy!
In this episode of the Startup CPG podcast, Daniel Scharff is joined by Whole Foods Local & Emerging Brands team Kelly Landrieu (Global Coordinator/Director, Local and Emerging Brands) and Kristin Sherman (Principal Local Forager) as well as George Daines, formerly national beverage category manager at Whole Foods and now Director at Cultivate CPG, a retail sales brokerage that's a sponsor of ours, to discuss the keys to succeeding as a supplier at Whole Foods. They cover everything from the importance of the Whole Foods supplier portal to mastering the new item submission process. They emphasize building strong relationships, maintaining consistent marketing efforts, and the delicate balance of patience and urgency in retail.Register on the Whole Foods supplier portal, review category, review calendars, and start developing your Whole Foods-specific strategy today!Cultivate CPG: A national broker and partner of Startup CPGs (the ones who sponsored our retail sales tracker!) If you're interested to chat with them, email startupcpg@cultivatecpg.comWhole Foods Supplier Portal: https://supplier.wholefoodsmarket.com/Retail Sales Tracker Link: https://startupcpg.notion.site/Startup-CPG-Resources-0ecd7c3624c44798ac76e4adf8f13bd8View the slides for this webinar here: https://docs.google.com/presentation/d/1KFLRQyG_RXoap2C8hKNYtg0tKEB7cufw/edit?usp=sharing&ouid=112807267628955730478&rtpof=true&sd=trueGet Whole Foods data with 3 free reports from NielsenIQ / Byzzer: https://nielseniq.com/global/en/landing-page/startupcpg/Listen in as they share about:Costs and Requirements for Doing Business with Whole Foods Supplier PortalCategory Review CalendarProduct DifferentiationNetworkingLinkedIn and Direct ContactProduct PlacementSubmission Timing and ProcessPost-Launch StrategyBalancing Patience and UrgencyPartnering with Experienced Sales TeamsMarketing VehiclesDistribution and MarginsEpisode Links:George DainesLinkedInKelly Landrieu LinkedInKristin Sherman LinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics
A recent Linkedin post penned by an executive of online distribution platform Pod Foods ignited a passionate discussion about the limited routes to market for emerging brands and whether things might be changing for the better… or worse. Taste Radio's hosts have their say on the matter. Show notes: 0:35: JacquIC. Mayor Melissa. Peter's Post. Call Her Sir. Church Beer. Hydrate, Then Hike. – Jacqui takes over primary hosting duties while Ray is OOO, and does a damn good job of it. Melissa has a new moniker, and it fits her well. Community Call is, in a sense, casting – email to learn more. The hosts all weigh in on Peter Gialansis's scribe, why UNFI and competing brands may be unfairly cast as the villains and the upside to a long and arduous road. They also share their two cents on Queen B's latest opus and talk about upcoming industry events in San Diego before John presents his spicy mashed potatoes. Melissa then shows a patriotic side and Jacqui explains how she's preparing for a very steep journey. Brands in this episode: Soom Foods, Hotpot Queen, SirDavis, Idahoan, Tapatio, Fly By Jing, Pistakio, United Sodas, Misfit, Only Hydration, Liquid IV
In this episode of Take-Away with Sam Oches, Sam talks with Dave Colebrook, president of LSR and Emerging Brands with the Canadian restaurant company Recipe. Dave oversees the franchise New York Fries, a brand that was born in New York in 1983 but primarily grew across Canada before reentering the U.S. earlier this year. Dave joined the podcast to talk about how this brand plans to reconquer its original homeland and why malls are its real estate sweet spot. In this conversation, you'll find out why:Malls are not deadSampling is the perfect marketing for high foot traffic destinationsSpeed of service is everything in busy destinationsA strong product plus good economics helps a brand transcend borders Have feedback or ideas for Take-Away? Email Sam at sam.oches@informa.com.
The CPGGUYS are joined in this episode by Kenny Juskowiak, MD for emerging brands. Our discussion was recorded LIVE at NielsenIQ's annual c360 conference in May 2024. We discussed NielsenIQ's offerings and services for startup and emerging brands.This episode is sponsored by NielsenIQ.Find Kenny Juskowiak on Linkedin : https://www.linkedin.com/in/kenny-juskowiak/Find NielsenIQ on Linkedin : https://www.linkedin.com/company/nielseniq/Find NielsenIQ online : https://nielseniq.com/global/en/Here's what we asked him:1. Let's start with your career background - you have extensive client service experience in customer success at Nielsen itself over 10 years in the past. How did this set you up to be the leader for emerging brand success at NIQ?2. Take us through how you approach services for small brands at NIQ? How do you bring focus to brands thay may not have the scale or financial resources to partner with you in a scaled way?3. I want to double down on ecommerce - Amazon obviously is the behemoth here and a brand should not be looking at comprehensive share without Amazon coverage. How do you provide a full view of coverage for them with ecommerce in the mix?4. We just saw the second annual pitch slam. How did NIQ conceive this? How do you go about sourcing the finalists and what happens next to the winner - how do you support them?5. So, with coverage and partnerships for smaller emerging brands, how do you partner with private equity or VC who is probably the desired exit outcome for many of them?6. What about founders who are in very early stage - can they partner with you on measurement and insights? If so, how do you support them?.7. NIQ has a whole offering on consumer insights led by panel data, shopper journeys, etc. and a thorough understanding of the shopping experience - do small brands have the ability to do this with you?8. Thanks for the summary of how NIQ covers emerging brands - lets do a section called ‘fast forward' - how do you see small brands competing in today's over complex ecosystem of extensive data and digital shelf vs physical shelf? Are you ready for this mega shift in consumer response?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comRhea Raj's Website: http://rhearaj.comLara Raj in the band Katseye debut: https://www.youtube.com/watch?v=bYg6aMDQ_TA DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Unlock the secrets to responsible and accelerated franchise growth with Eric Martin, the Senior Vice President of Franchise Development for Happinest Brands. Join us as Eric takes us through his fascinating transition from college coaching to shaping emerging franchise brands. You'll gain invaluable insights into the mission and strategy behind Happiness Brands and learn how they support service-related franchises, particularly in home services, with a focus on sustainable expansion and mutual respect cultivated over years of industry experience. Navigate the complexities of investing in emerging franchise brands with confidence. Eric breaks down the advantages and risks involved, illuminating how platforms like Happiness Brands mitigate these risks through a blend of local expertise and comprehensive franchising knowledge. Discover the importance of strategic franchisee selection, responsible growth, and the necessity for franchisors to be well-funded. Hear about the innovative expansion of Happinest Brands' portfolio, including the addition of seasonal services like holiday lighting, and how these moves address revenue predictability and employee retention. Get practical advice on scaling your franchise ownership efficiently and strategically. Eric shares his wealth of experience, emphasizing the importance of starting with manageable territories and achieving density in route-based businesses before expanding. Learn the benefits of owning multiple franchise businesses, the critical role of strong support systems, and the value of aligning long-term strategies with franchisors. This episode promises to equip you with the knowledge to not only thrive in franchise ownership but also achieve personal and professional fulfillment through building a successful and sustainable business. Learn more about Happinest Brands here: https://happinest.com/ TIMESTAMPS: (00:01) Franchise Development With Happinest Brands (07:08) Advantages and Risks of Emerging Brands (17:13) Expanding Brands With New Services (25:44) Building Happinest Brands for Growth (33:45) Scaling Franchise Ownership Through Efficiency (43:10) Franchise Ownership Benefits and Considerations (53:32) Franchise Ownership Opportunities and Advantages (01:01:46) Passion and Fulfillment in Franchise Ownership (01:09:03) Neighborly Franchise Growth Success Join the FREE Path To Freedom Facebook Group here: https://www.facebook.com/groups/1634819733719715/ 7 Steps to Owning a Franchise: https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising If you would like to learn more about this particular franchise opportunity or discuss franchise ownership in general - feel free to use the link to my calendar below to schedule a free, no-obligation introductory meeting. https://calendly.com/wes-barefoot/introcallwithwes Connect with Wes: Instagram: https://www.instagram.com/path2frdm/ Facebook: https://www.facebook.com/path2frdm Linkedin: https://www.linkedin.com/in/wesleybarefoot/ #Franchise #HappinestBrands #PathToFreedom #Entrepreneur
In this episode, I sat down with a long time supporter of the podcast Francis Staude. In 2017 Francis was not happy with the MTB clothing on the market and decided to begin his own brand and product. From this FRANKD was born and we chat about everything to do with the brand from concepts, samples and ambassadors. Thanks to our sponsors: Trek- Trek have been making bike s since 1976 and since then they have been pushing what can be done with a bike. There is a reason that some of the best like brandon semenuk, Reece Wilson, Valli Hoel, Harriet Burbridge, Mike Ross and caroline buchanan ride them, they bloody rip. I am stoked to have them on board this year as we begin to grow at a huge rate. Shred Bike wash- https://www.shredbike.com.au/ Shred are Australia's newest bike wash brand!! They bring years of chemical engineering experience to the bike industry and have created some of the best bike wash you will ever use. Fist Fist make the best gloves ever. That's all I need to say. Head over to their website and get your hands into the most comfortable gloves on the planet. USE CODE BEYONDTHETAPE Frank'd MTB Apparel- USE CODE BEYONDTHETAPE10 Frankd is a premium MTB apparel company based in WA. They are at the cutting edge when it comes to lightweight racing jerseys, durable shorts and their designs are super eye-catching. If you would like to support their use, BEYONDTHETAPE at checkout for 10% off Capped out caps- Capped out make truly unique laser engraved caps to make your bike truly unique. Head over to their website now to make your bike stand out from the rest. You can now use BEYONDTHETAPE at checkout with FIST handwear for 15% off
MasterMind Minutes - One Guest, One Question - One Expert Answer in Minutes Not Hours. Today our guest is the incredible John Francis, or Johnny Franchise as he's known in the Franchise Business. John Francis is an enthusiastic, engaging, and entertaining public speaker, advisor and coach because he speaks from experience and he speaks from the heart. Franchising is in his blood, and his parents were true pioneers in the industry, turning their family haircutting business into a 1,000-salon franchise empire. He has been a franchisee and a franchisor, and has a deep understanding of the issues both face. Engage with John and you and your franchisees will learn how to look at your business in new, positive, and profitable ways. Contact John at: https://www.johnnyfranchise.com/contact Learn More: https://www.johnnyfranchise.com/ Contact Gary at: info@frangrow.com Grow Faster & Better: www.frangrow.com --- Support this podcast: https://podcasters.spotify.com/pod/show/gary5396/support
The State of Early-Stage Food Brands Funding sources are drying up and inflation is making it harder and harder for higher-priced food brands to compete - what's an early-stage food company to do? Dr. James Richardson, owner of Premium Growth Solutions and author of Ramping Your Brand, joined The Food Institute Podcast to discuss what types of food companies are succeeding under current industry dynamics. More About Dr. James Richardson: Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer-packaged-goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped more than 75 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, Conagra Brands, and Frito-Lay as well as emerging brands such as Once Upon a Farm, Mother Kombucha, Bobby Sue's Nuts, Rebel Creamery, Zaca recovery, and others. He also hosts his own podcast—Startup Confidential. His thoughts appear regularly in industry publications such as Foodnavigator. To learn more about Dr. Richardson and his book, Ramping Your Brand, please visit: www.rampingyourbrand.com
Learn more about SEO and podcasting with today's guest, Cash Miller. Cash Miller is the CEO of the podcast production company, Titan Digital Worx, and a digital marketing company, Titan Media. He is also a podcaster and is the host of Emerging Brands and Marketing Masters: The Agency Power Show. He is also an army veteran and a member of the 2022 Inc. 5000 list. Learn more and connect with Cash Miller: Cash's podcast production company website: https://titanmediaworx.com/ Digital marketing company website: https://titandigital.com Emerging Brands podcast: https://emergingbrands.podbean.com/ Marketing Masters: The Agency Power Show: https://marketingmasters.podbean.com/ E-mail: cash@titandigital.com LinkedIn: https://www.linkedin.com/in/cashmiller Become a MOVING TITAN at the next Moving Titans Retreat https://go.movingtitanretreats.com/octoberretreatearlybird330949 This episode is sponsored by: SmartMoving - CRM system that helps moving companies create growth and run their businesses seamlessly. https://www.smartmoving.com/ Move Up Consulting - We help moving and storage companies hire quality movers and drivers, then scale and expand their businesses. https://moveupconsulting.com/ Moversville - an online marketing company and resource for movers, consumers, and those involved in the moving process. https://moversville.com/ USA Home Listings - a moving leads company that helps your business grow with targeted marketing. https://www.usahomelistings.com/ About the Show Wade Swikle is the CEO of 2 College Brothers Moving, Storage and Franchising, currently with locations in Tampa, Gainesville, and Orlando, Florida. https://2collegebrothers.com/ Learn more and connect with Wade Swikle Wade's website: https://2collegebrothers.com/ LinkedIn: https://www.linkedin.com/in/wadeswikle/ Youtube: https://www.youtube.com/@2CollegeBrothersMovingStorage Instagram: https://www.instagram.com/wadeswikle/
What do you get when you mix a business anthropologist with international-scale influencers? You get a perspective you're not likely to find on your normal podcast! Today's guest is cultural anthropologist turned business strategist Dr. James Richardson of Premium Growth Solutions. James is an expert in consumer packaged goods. This topic is a little off the beaten path of what we typically do here, but the lessons apply to marketing and strategy if you're in B2B. He has helped nearly 100 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, and Frito-Lay, as well as other emerging brands such as Once Upon a Farm, Dr. Squatch Soap, Proven skincare, Rebel creamery, and June Shine kombucha. James is the author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve, an award-winning, best-selling business book on Amazon. He also hosts his podcast—Startup Confidential. After listening to today's episode, visit James' website to check out his book, Ramping Your Brand: How to Ride the Killer CPG Growth Curve.
Mark Haas is the CEO of the Helmsman Group, a company that has helped companies like Magic Spoon, Urban Remedy, Kellogg's, and Haven's Kitchen build sustainable, scalable, and profitable CPG products. On this episode of ITS, Ali and Mark talk about innovation: what makes it great, why to build it from the ground up, and how to work best with an outside partner.In the Sauce is Powered by Simplecast.
The Evolution of Food Halls and Emerging Brands in the Face of Economic ChallengesIn this episode of The Restaurant Report, host Paul Barron and guest co-host Amy Hom, experts in the restaurant industry and consumer sentiment, delve into the fascinating world of food halls and emerging brands. Despite current economic challenges, such as rising prices and inflation, which have reduced restaurant visits, food halls, and innovative culinary concepts are showcasing significant growth and resilience.The episode starts with a discussion on Wonder Food Hall, a unique concept that recently raised an impressive $700 million in funding. Wonder Food Hall stands out by bringing together a diverse array of local and regional culinary offerings under one roof, creating a one-of-a-kind dining experience for patrons. Barron and Hom explore the factors contributing to Wonder Food Hall's success and its potential impact on the broader food hall landscape.Next, the hosts shift their attention to Avalon Food Hall, a relatively new concept in Alpharetta, Georgia. Avalon Food Hall houses a collection of local and regional restaurants, bakeries, and culinary businesses, providing a vibrant and communal dining experience. Barron and Hom analyze the key elements that set Avalon Food Hall apart and discuss how it caters to consumers' evolving preferences, seeking unique and authentic culinary experiences.In the final segment, the podcast deeply delves into BFF Burgers, a startup brand in Shoma Bazaar. Based on their expert observations, Barron and Hom conduct a comprehensive AI outline and project analysis. They examine BFF Burgers' business model, menu offerings, and growth potential, providing valuable insights for aspiring restaurateurs and industry professionals.Throughout the episode, Barron and Hom offer expert commentary on the evolution of food halls and the rise of innovative culinary concepts. They discuss how these trends are shaping the restaurant industry and provide valuable insights into emerging brands' strategies to thrive in the face of economic challenges.Our experts have created a new feature in the podcast - The Drawing Board- offering ideas and strategies for rising star brands to develop steps to success.Executive SummaryBFF Burgers is a lifestyle burger brand based in Miami, Florida, that has successfully connected with an emerging demographic and young families. With its excellent graphic and design style, strong social media presence, and high-quality products, BFF Burgers has achieved a consumer sentiment score of 82.8 out of 100, comparable to the top 25 Fast-Casual restaurant brands. Through targeted strategies, the company seeks to expand its customer base, develop a stronger lifestyle connection, increase average check size, and enhance its brand vision.Market Analysis The fast-casual burger market in Miami is highly competitive, but BFF Burgers has successfully carved out a niche by appealing to Latin females and young families. The company's strong social media presence and influencer partnerships have been critical to its success. However, expanding the customer base is possible by attracting more male customers and developing a stronger lifestyle connection with family-based consumers.Marketing StrategyExpand male customer base:Introduce menu items and promotions tailored to male preferencesCollaborate with male influencers and athletes to showcase the brandSponsor male-oriented events and sports teamsDevelop a lifestyle connection for family-based consumers:Create family-friendly dining experiences and promotionsEngage with parent and family-focused influencers and bloggersParticipate in community events and support local schools and organizationsImplement an upsell model:Train staff to suggest add-ons and premium menu itemsOffer combo deals and loyalty rewards to encourage higher spendingIntroduce limited-time offerings and seasonal specialsEnhance brand vision through high-level influencers:Partner with well-known chefs, celebrities, and lifestyle influencersCollaborate on signature menu items and exclusive eventsLeverage influencer content to showcase the brand's personality and valuesFinancial Projections Based on the implementation of the above strategies, BFF Burgers expects to:Increase male customer base by 20% within the first yearBoost average check size by 15% through upsell initiativesAchieve a 25% increase in overall sales revenue by the end of year twoAllocate 10% of the marketing budget to influencer partnerships and collaborationsConclusion By focusing on expanding its customer base, developing a stronger lifestyle connection, implementing an upsell model, and enhancing its brand vision through high-level influencer partnerships, BFF Burgers is well-positioned for continued growth and success in the competitive Miami fast-casual burger market. With its unique positioning and strong consumer sentiment, BFF Burgers has the potential to become a leading lifestyle burger brand in the region.
Listen in as I, Jen Hartman, kick back on my comfy couch to unravel the dynamic world of PR strategies for up-and-coming brands, all while nursing a few life mishaps. From newsjacking to the power of personal stories, I'll share insider tips on how to make headlines without breaking the bank. Whether you're a fan of themed social media sessions or eager to learn how to craft a killer pitch for guest podcast appearances, this episode is your PR playbook, tailored for the underdogs with grand ambitions. Pour yourself a glass and join me as we stir up some marketing wisdom to help your brand shine. We'll chat about balancing creativity with strategy in your branding efforts, and why concise pitches can make or break your outreach. You're invited to weigh in on the debate and to keep coming back for more insights—because when it comes to marketing, just like your favorite bourbon, it's best served neat. Cheers to your brand's next bold move! How To Get Involved: Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond. Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed. When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin. So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun! Looking for more? Sign up for our weekly newsletter - Neat The Agency Connect with us on Instagram @neat_theagency Check out our blog If you're ready to start using PR for your own business, book a call with us!
Ali Karsch is the founder, and Nikole is the Head of PR at LVPR - a major PR firm specializing in working with famed DTC brands like Native, Vinebox, Jean Dousset, Kevyn Aucoin, Stojo, STATE Bags, Bean Box, Copper Cow Coffee, Usual Wines, Cloud Paper, Jinx, DOG by Dr Lisa, Jiggy, SmarterKids, Sugarwish, Mosaic Foods, London Grant, and more.Together, they have launched The Littles Advisory, a boutique CPG startup advisory that helps emerging startups, who may not be ready for a big ticket PR agency, find their footing as they bring their brands to market.Episode brought to you by More Staffing & Capital OneJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. New brand launch strategies2. Importance of authentic brand content3. Embracing organic social media engagement4. Media relations and pricing tiers5. Aligning with synergistic brand partners6. Leveraging trade press for momentum7. Affiliate marketing alongside traditional PRTimestamps00:00 Started in PR, now advising CPG startups.06:07 Launching a new brand requires strong messaging.09:54 Planning launch of a new brand.12:41 Competitor audit, spokesperson, brand messaging, media outreach.17:43 Media and aesthetics play crucial role in branding.18:43 Partnership approach for new brands, strategic advisory.21:55 Alignment with long-term interests in business relationships.25:10 Story behind a new brand launch.29:42 Brands need to time their market entry.34:49 Building a diverse content asset base for brands.36:44 Diverse content needs for various marketing channels.42:15 Understanding brands, stages, budgets, value addition.43:30 We look for specific brand criteria for success.48:38 Hard to put tangible value on intangible benefits50:08 Placed editorial story led to investor interest.53:35 Selective brand partnerships, strong enthusiasm, social connection.New Products Discussed:Olivea - the extra virgin olive oil & hydroxytyrosol supplementShownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here and our DTC brand directory hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Ali Karsch - Founder and CEO at LVPR & Co-Founder at The Littles AdvisoryNikole Flores - Head of PR at LVPR and Co-founder of The Littles AdvisoryRamon Berrios - Co-Founder of CastmagicBlaine Bolus - Co-Founder of Castmagic
If you're an emerging franchise brand trying to figure out how to find high-quality franchise owners, this episode is for you. Dru is joined by long-time franchise insider, Andrew Horton. Andrew and Dru dive into 20+ years of experience in the emerging franchise development world. They share a number of different approaches emerging franchises have used to find the right franchise owners. From recruiting franchise owner #1 to scaling to 100+ units across the country, this episode covers the entire spectrum of growth. They also get into the realities of what it takes to grow sustainably, responsibly, and financially.
So, you want to dip your toes in franchising. Great! But before you look at your financing options for buying into a franchise, you must understand how to determine the market value of the business. When it is time to have that conversation, both buyer and seller must agree on the business valuation and other fees. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE In this episode, Erik and Jeff Herr engage in a fun conversation around franchise fees, why brands charge what they charge, the biggest rookie mistake Jeff has ever made, and industry insider conversations no one else is telling you. Erik and Jeff used to compete against each other while working in the tax business. They became friends and business partners at Front Street Equity Partners, where Jeff currently functions as the Managing Director. Jeff has been a guest in Franchise Secrets a few times before, offering insights and advice to help you make better decisions. “There is a value to everything, right? It's what somebody is going to pay.” - Jeff Herr In This Episode: - Conversation with a nervous founder of a new brand - What is the value of an emerging brand? - Components of a good founder's story - Why unit economics matter in business valuation - Why some founders are not declaring Item 19 - How many new brands are coming to market in a year? - The reason it's getting more challenging to franchise a business - How to thrive in a competitive market - Who are you taking advice from? - What Jeff thinks about a brand that competes on lower franchise fees - What is the franchise fee for? - What franchisees are looking for in a brand - Watch out for this next topic of conversation Resources:
Episode 221 was a members only episode of my talk I gave at TLMI in Colorado Springs. I recorded a few of the talks and plan to release those as well to paid members…Not a paid member?LINKS!Dio CocktailsSpecright SummitSustainable Packaging Podcast w/ Cory ConnorsPackaging Unbox'd with Evelio MattosBeyond the Shelf with Laura FotiSpecright and Packaging InfoMeyers Sustainable Packaging Guide eBookBuy Packaging Peeks Kids bookSponsor information!If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let's go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!Want to buy labels or folding cartons from Meyers? Let's connect up!Deciphr didn't renew my credits so…trying the Substack Transcription service! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
It's a wildcard edition of Flavor Odyssey, and your hosts Robby and Randy continue the emerging cigar brands theme. EXCEPT… this week, everyone picks their own brand and drink pairings. Do you have a cigar brand that you feel is going to be the next big thing? Tune in and join the fun. Pairings Cigar Surgeon: Powstanie SBC22 & Pumpkin Pie Milkshake IPA
It's tough getting buyers' attention, let alone getting them all the information they need to review your product. In 2014, a fellow emerging CPG brand founder realized there had to be a better way for startups and innovators to get discovered by buyers in the CPG industry. Nicky Jackson created the platform RangeMe to solve that problem and today RangeMe is the leading product discovery and sourcing platform with over 15,000 buyers. Retailers like Thrive Market, Albertsons, and many others handle all their new product submissions through RangeMe now. Today we're joined by founder Nicky and by Vir Satyan, RangeMe's SVP of Supplier Success to go through how our community brands can best leverage RangeMe as a platform. RangeMe and Startup CPG have also partnered to offer an exclusive discount for our community members on a premium RangeMe subscription, with an option to secure guaranteed meetings, and we'll share all the details in the episode and the link to take advantage of the offer is in the show notes.Listen in as Nicky & Vir share about: RangeMe's founding story from Nicky's big CPG background to starting her own emerging brand to then starting a platform Which retailers use RangeMe and how they use it How emerging brands find the most success on the platform Ideas for using RangeMe prior to and after a trade show like Expo How RangeMe can help with distributor relationships and channels beyond grocery like foodservice Ways that buyer behavior on RangeMe has changed since the pandemic Details on the Startup CPG & RangeMe partnership, which includes face-to-face buyer meetings How ECRM shows work and how they are different from other trade shows And more! This episode is sponsored by RangeMe. Go to https://www.rangeme.com/landing-page/StartupCPGThis episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpgThis episode was sponsored by Settle. Go to https://www.settle.com/gostartupcpgEpisode Links: RangeMe website Nicky's LinkedIn Vir's LinkedIn Brands mentioned: Machu Picchu, Maazah Graphite Financial Links: Graphite Financial website Download a free financial model template, chart of accounts template, and more here Listen to our episode with Graphite founder, Paul Bianco, episode #96 here. Settle Links: Settle website Take the Settle Bill Pay for a spin here Show Links: Join the Startup CPG Slack community (15K+ members and growing!) Follow @startupcpg Visit host Jessi's Linkedin or website Questions or comments about the episode? Email Jessi at podcast@startupcpg.com Episode music by Super Fantastics
In this episode, we dive into research and trends from TJ Wommack, Partner at AlixPartners. We discuss the composition of management teams is undergoing a significant transformation. This shift is changing the face of leadership and influencing business strategies, particularly in the restaurant industry. This article delves into the demographic shifts in management teams and their profound impact on promoting diversity and inclusion. We will also present data that reveals a notable trend: 36% of restaurant operations are led by individuals under the age of 40, while almost 70% of emerging brands are helmed by younger leadership.The Changing Face of Restaurant LeadershipTraditionally, the restaurant industry has been characterized by older, more established leaders. However, the past few years have seen a dynamic shift in the age demographics of restaurant management. A substantial number of younger professionals are taking the reins, bringing fresh perspectives and innovative ideas to the table.Age Distribution of Restaurant Management TeamsPercentage of Management TeamsUnder 40 | 36%40-55 | 44%Over 55 | 20%This data, nearly 36% of restaurant management teams are now led by individuals under the age of 40, signifying a significant generational shift in leadership.The Rise of Emerging Brands and Younger LeadershipOne striking trend in the restaurant industry is the surge of emerging brands that are capturing market share at an astonishing pace. These brands are often characterized by their innovative approaches to foodservice, ambiance, and customer engagement. What's particularly interesting is the composition of their leadership teams.Age of Leadership in Emerging Restaurant BrandsPercentage of Leadership TeamsUnder 40 | 68%40-55 | 29%Over 55 | 3%This data reveals that a staggering 68% of emerging restaurant brands are led by individuals under 40. This age group's dominance in emerging brands suggests that younger leaders are at the forefront of driving innovation and change in the restaurant industry.The Impact on Diversity and InclusionThe influx of younger leaders in the restaurant sector has several implications, one of the most prominent being a renewed focus on diversity and inclusion. Younger generations tend to have a stronger commitment to creating diverse and inclusive workplaces, reflecting a broader societal shift towards inclusivity.Younger leaders are more likely to:Embrace Diversity: They understand the value of diverse perspectives and are more inclined to hire a diverse workforce.Implement Inclusive Practices: They tend to create a more inclusive culture within their organizations, fostering an environment where every voice is heard.Adapt to Changing Consumer Preferences: Younger leaders are more attuned to the evolving preferences of a diverse customer base, leading to better business strategies.Predictions for the FutureBased on historical analysis and the current trends observed in the restaurant industry, we can make some predictions about the future:Increased Diversity: As younger leaders continue to rise, we can expect an increase in diversity at all levels of the restaurant industry.Innovative Business Models: Emerging brands led by younger individuals will likely continue to disrupt the market with innovative business models and unique dining experiences.Greater Emphasis on Inclusion: Inclusion will become a focal point for businesses, not just in the restaurant industry but across sectors, as younger leaders prioritize inclusivity in their organizations.ConclusionThe demographic shifts in restaurant management teams, with a significant proportion of younger leaders at the helm, are reshaping the industry. This transformation is driving a more diverse and inclusive restaurant landscape, fostering innovation, and better aligning businesses with changing consumer expectations. As we move forward, it's clear that the restaurant industry will continue to be a vibrant and dynamic sector led by a new generation of leaders committed to positive change.
In this Supplier Wire Series episode of Modrn Business Podcast, Zack chats with Petro Loychuk, CEO of Discover My Franchise, a cloud-based sales tool that offers a customizable Discovery Center connected to a powerful Discovery Relationship Manager (DRM), enabling franchisors to streamline their sales process, nurture leads, and drive franchise growth while encompassing a franchise brand's image and vision. Zack and Petro talk about the inner-workings of a "Franchise Discovery Center," how emerging brands are using it to customize their sales process, why a "DRM" is different than a "CRM" and why DMF believes they are the future of franchise sales. Connect with todays guest: franchisesuppliernetwork.com/featured-supplier/discover-my-franchise/ Register for the Franchise “UnConferences” at www.franchisors.com
Lisa Poe is the founder of LGPR, a talent management and brand marketing company. On this episode of ITS, Lisa and Ali talk about how brands can work with content creators and influencers to create meaningful partnerships and content that drive new consumers to said brands, and build loyalty with those who've already connected.In the Sauce is Powered by Simplecast.
“Food is always where people are. Food equals a time and an emotion; it's that moment of comfort.” —Rachel Krupa Choosing better-for-you products has been about endless label-reading and guessing games. Moreover, these products are hard to find and often comes with a higher price tag. But what if healthier options can be found in convenience stores? Well, that sure would be a game-changer! Rachel Krupa, the founder of The Goods Mart, has one important principle: putting the community and people first above anything else. Her passion for providing a unique kind of convenience store began with Krupa Consulting, a PR agency dedicated to promoting genuine and healthy food, snacks, and wellness brands that value quality ingredients, ethical practices, and sustainable business. The Goods Mart has more than 200 carefully selected products designed for the environmentally and health-conscious community. They offer lots of healthy options without sacrificing taste. With The Goods Mart, everyone can finally say goodbye to doubtful food choices and shop without worries knowing every item they see is better-for-you and better for the planet. Listen is as Justine and Rachel defines what convenience means in our current generation and why choosing healthier options does not mean it has to be perfect. They also discuss what it means to choose better-for-you products, how to figure out what customers want and need, and how PR can help emerging brands grow. Stick around for some great ideas to expand your reach! Meet Rachel: Rachel Krupa is a trailblazer in the world of PR, particularly when it comes to guiding better-for-you brands. She's the mastermind behind Krupa Consulting, which launched back in 2010, and the brilliant concept behind The Goods Mart, which opened its doors in 2018. With over 20 years in the PR industry, Rachel is an expert at navigating the peaks and valleys of the culinary, hospitality, and wellness landscapes. She's worked in the trenches of D.C. politics, represented major league baseball, spent five years under the tutelage of the legendary Lizzie Grubman, and even opened the first West Coast office of Berk Communication. What sets Rachel apart is her keen awareness of what makes a brand successful, from nailing the perfect price point to crafting killer marketing language. The Goods Mart is a true testament to her expertise. By running this one-of-a-kind convenience store, Rachel and the Krupa Consulting team have a distinct advantage when it comes to delivering powerful storytelling, strategic social consciousness, and purposeful partnerships. Suffice it to say, Rachel is a true force to be reckoned with and we can't wait to see what she conquers next! LinkedIn Connect with Krupa Consulting: Website Facebook Twitter Instagram LinkedIn Connect with The Goods Mart: Website Facebook Twitter Instagram LinkedIn Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube Episode Highlights: 01:01 Inside The Goods Mart 05:53 Emerging Brands and Convenience 08:54 Better-For-You: Good Choice Not Perfect 15:15 PR Help 19:12 Getting a Wider Reach
Summer is here, and for many brands, it brings a peak consumer buying season. Families are having parties, people are traveling, and there's a huge uptick in demand. As brands, are you taking advantage of this key time? How are you merchandising your products differently? Should you run promotions?I've invited on Georgios, VP of sales specializing in Emerging Brands with Trax to answer these questions.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
As Founder & Chief Creative Officer of Circus Maximus, Ryan Kutscher spearheads strategic and innovative campaigns for established and emerging brands including Amazon Prime Video, Angry Orchard and more. Under his leadership, Circus Maximus was awarded AdAge's Small Agency of the Year in 2017. In building the small agency's roster to a team of 40 in five offices across three continents, Ryan is constantly redefining the boundaries of the traditional agency model. Ryan previously served as Chief Creative Officer of J. Walter Thompson's (JWT) New York office, receiving critical acclaim for his work on Band-Aid, Macy's, Smirnoff and Kraft. His ‘Magic Vision App' campaign for Band-Aid won the Gold Lion at Cannes. He has been named twice on Creativity's World's Most Awarded Creative Directors while he was at Crispin, Porter + Bogusky for his work on Burger King, Volkswagen, Alliance for Climate Protection, and many others. Ryan is a three-time Grand Prix winner at the Cannes Advertising Festival—for Method, VW, and Burger King. He also masterminded the Burger King “Whopper Freakout” campaign, praised by the Wall Street Journal for raising the company's stock price. It also won the Grand Effie. Aside from his experience creating advertising campaigns, Ryan advocates for a creative approach to life, encouraging entrepreneurship outside of employees' daily duties at Circus Maximus, all while raising an Australian Shepherd on the mean streets of New York City. Follow Alex on Instagram: www.instagram.com/alex.vonderhaar Get the Neuro-Insider: www.neuro-insider.com/insider
Most brands aren't investing in merchandising and they're losing on shelf. Merchandising is the process of placing your product in store, at the right places to get in front of the right consumers with the best offer. This includes everything from making sure your product is actually on shelf to setting up out of aisle displays.Join me as I talk with Georgios Tzafis, VP of sales specializing in Emerging Brands at Trax Retail.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
In this episode, Dan & Christian welcome Scott Marr, Caleb Kenner, and Megan Taylor from Koala Insulation and Wallaby Windows. They share their journeys into the world of franchising and how they achieved their crazy growth. They discuss how their unique backgrounds have helped them form a cohesive team and what they do to find new franchisees. Tune in to hear about these exciting new company in the home services industry. Welcome to the Franchise Founders Podcast. We are on a mission to help aspiring entrepreneurs just like you take action through franchise ownership allowing you to obtain more financial freedom, time with family, and ultimately, a business that can run on its own without you.Dan Claps has co-founded several franchise development firms and currently runs Franchise Playbook. Christian Dadulak is a successful Franchise Consultant and runs his independent Franchise Consulting business, Real Franchising. Franchise Founders is a huge supporter of the International Franchise Association (IFA). If you are a fan of franchising and have an interest in joining the franchise community, the IFA is a great place to start! Learn more here: https://www.franchise.org/about-us
This year we'll be creating episodes with new brands you may have never heard of and sit down with the founders to learn more about the inspiration behind what they do and what we as consumers (and golf nerds) can keep an eye out for. This episode features Chris Hovsepian from Jain Golf and Tony Wagner from Fiori Golf. Download the Fairgame Golf App: https://www.fairgamegolf.com/the-app Youtube: https://www.youtube.com/channel/UCHjuYRDjjPLbyedMooYs3Nw Instagram: https://www.instagram.com/fairgamegolf/?hl=en
This week, I sat down with my good friend and two-time podcast guest Simon Freeman, the co-founder, editor, and publisher of my favorite running magazine, Like The Wind, which just celebrated its ninth birthday. For the past couple issues of LtW, Simon and I have had a conversation about a particular topic in running, which he recorded, transcribed, and published an excerpt of in the magazine. We did the same for Issue #34, which comes out on March 1, and decided to publish the entire audio conversation—which is what you're about to listen to—as a podcast to complement the excerpt that ends up in the magazine.In this episode, Simon and I had a great exchange about emerging footwear, apparel, and media brands and trends in the running space. It's very much two friends with a lot of industry experience just shooting the shit and speculating about what we're seeing and we hope you enjoy being a fly on the wall for it. The plan is to do publish these candid conversations as a podcast to coincide with the release of the latest issue of Like The Wind, which happens on a quarterly basis throughout the year, so there will be 3 more of these over the next 10 months.This episode of the podcast is brought to you by:the morning shakeout's partner brands, all of which have missions I believe in and products that I trust and use myself on a regular basis. One of the best ways to support the newsletter and podcast is by patronizing the partners that help keep them going week in and week out. Check out some of the discount codes and special offers available exclusively to readers and listeners of the morning shakeout below.Click here for complete show notes, sign up here to get the morning shakeout email newsletter delivered to your inbox every Tuesday, and/or join our growing community on Patreon. Music and editing for this episode of the morning shakeout podcast by John Summerford. Hosted on Acast. See acast.com/privacy for more information.
Val Geisler is the Customer Advocacy Lead at Klaviyo, an email and sms marketing automation platform. On this episode of ITS, Ali interviews Val and Haven's Kitchen Senior Brand Manager, Maddie Kennedy all about email marketing. They discuss everything from "Why email?," To opt-ins, segmentation, flows, and what metrics really show brand love and community.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.
Prior to launching online marketplace Verishop in 2019, co-founders Imran and Cate Khan defined a white space with strong potential: an e-commerce site catering to influencers-turned-brand founders. “If you were an independent brand creator, and you were building a brand with a point of view and a story to tell, there was no platform [for you],” Imran Khan said on the latest Glossy Podcast. “Brands in the ‘makers' economy' don't want to be on every platform; they want to be on a platform where they can distinctively tell their stories. They were distributing through social media. Our thesis was that social media would become more crowded, making it difficult for these brands to acquire customers.” Of course, that's proven true. In step, Verishop has evolved its business model to provide creator brands with marketing solutions, on top of serving as an aggregator. It's been successful: Today, Verishop sells 5,000 brands from 3,000 merchants. Its monthly merchant retention rate is over 99%, and its merchant count grew 120% year-over-year in the third quarter. Its marketing solutions business grew 6X in the same period. “We're seeing incredible product-market fit,” he said.