Podcasts about podcast interview marketing

SEASON: 4 EPISODE: 29Episode Overview:Ready to level up your PR game? In today's competitive marketplace, one of the best ways to position yourself as a thought leader, enhance your reputation, and attract potential clients or customers is through Podcast interviews. This popular PR tool provides you a unique opportunity to connect with your target audience, build credibility, and share your story in an authentic and engaging way. To help us understand how to use podcasts as an effective PR strategy, is my guest, PR Podcast Marketing Specialist, Liz Brooks.Guest Bio: Liz Brooks is a client and media relations professional with a specialized focus on guiding SMEs and brands through strategic Podcast Interview Marketing campaigns. With a rich background in PR, including experience with prominent traditional media outlets and leading blue-chip agencies, Liz combines her expertise in media relations with innovative podcast marketing strategies. Her ability to harness the power of creative storytelling allows clients to effectively engage target audiences, build brand authority, and achieve tailored communication goals. Liz's sophisticated approach to blending podcast marketing and PR ensures maximum outreach and impact, making her a trusted advisor for brands looking to navigate the evolving media landscape with precision and innovation.Resource Links:Website: https://interviewvalet.com/liz/ Podcast Production Platforms we would recommend:Descript: https://www.descript.comAlitu: https://alitu.comInsight Gold Timestamps:01:59 I've been a long life musician04:01 I didn't realize that I've been doing PR this whole time06:24 Now with Interview Valet, I act as a PR strategist and also a client account manager07:48 60 or 70 % of podcasts fail because they don't get past 5 or 6 episodes 08:49 If you want to get into podcasting, first of all, you really have to want it09:32 Lots of great software programs, Descript10:09 It's also a statistic that people will trust their favorite podcasters more than other news sources 11:46 Big shoutout to Interview Valet12:45 There are the folks that go for the daily podcasts14:44 I think it really matters on the content 15:11 30 to 40 minutes is usually the sweet spot18:04 If you really want to be able to measure results, start using welcome pages19:05 What are some of the key coaching techniques 20:43 What is a problem that you help solve?22:28 What do you recommend from Interview Valet's perspective?23:46 You say, and teach, that authenticity is crucial for podcast interviews25:43 What trends or emerging trends do you see in podcast PR?27:58 There's some industries or segments that have a reputation for being a little dry and maybe boring 30:15 What advice would you give listeners who want to leverage podcasting as a powerful tool32:01 InterviewValet.com/LizConnect Socially:LinkedIn: https://www.linkedin.com/in/lizgbrooks/Email: liz@interviewvalet.comSponsors: Rainmaker LeadGen Platform Demo:

Tom Schwab is known as the godfather of Podcast Interview Marketing, he wrote the book on it.  PODCAST GUEST PROFITS: How to grow your business with a targeted interview strategy. As an author, speaker, and entrepreneur he invites you to consider you might not be "One Funnel Away", but rather "One Conversation Away" from building your brand and business. For the last decade, his company, Interview Valet, has helped thought leaders like you leverage targeted podcast interviews to talk directly to their ideal clients.   Tom talks about the best ways to use podcasting as a marketing tool for your business, the best content repurposing applications, category designers, and much more!

Liz Brooks is a Client Account Manager at Interview Valet focusing on Podcast Interview Marketing and PR. With experience at top media outlets and PR agencies, Liz is dedicated to helping small and medium-sized enterprises and brands connect with their audiences through strategic storytelling. Here, she shares her approach to helping build brands through podcasting. Key Takeaways:- How to make a great podcast appearance- Finding the right guests for the right podcasts- Creating your podcast pitchEpisode Timeline:1:30 How does Liz find the right shows for her clients?3:45 Audience composition beats size5:45 Tod's Velvet Underground analogy6:15 How to prep clients without podcast experience?7:00 The benefits of content repurposing7:30 The importance of being authentic9:30 Male and female guests can be a little different11:00 Liz's client hits it out of the park14:30 Is true crime on the way out?15:50 How "podcast voice" happens17:30 Creating a compelling storyline and messaging20:00 Identifying the key problem21:00 Liz's dating site success story24:45 Does Gen Z listen to podcasts?26:30 Finding time to listen to podcasts28:30 The future of podcastingThis episode's guest:• Liz Brooks on LinkedIn• Liz at Interview ValetSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Are you a secret or a success? You can't be both! If you feel stifled by the undying commitment to your comfort zone, today's show is for YOU! It's time to bring yourself out of obscurity and in front of your target audience. Are you leveraging the benefits of AI? We want to help coaches be as successful as possible by making sure that AI tools are functioning as your best referral partner. Join us to learn more!Tom Schwab is a US Navy veteran, entrepreneur, and author. As the founder and CEO of Interview Valet, Tom is a pioneer in leveraging targeted podcast interviews as a powerful marketing channel. Working with over 1500 clients ranging from Fortune 500 companies to high-level coaches and consultants, he's been called “The Godfather of Podcast Interview Marketing.” His book, Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, has been called the bible of podcast guesting. He routinely speaks at top business conferences about how to turn podcast listeners into clients. His refreshing view of marketing today shows how you can break through the noise and finally get heard by your ideal clients. Show Highlights:Tom's journey from the US Navy to corporate America to entrepreneurship“Obscurity is everyone's biggest problem today. There is no nobility in being unknown.”The overarching principles of selling products and servicesWhat ChatGPT is “looking for”Examples of what to do to be seen and heard more (Look for avenues that are easy, scalable, and digital!)Pinpointing the podcasts that are right for you and your expertiseTom's tips on repurposing content (It's easier than you think!)Tom's tips to identify your best talking points (Hint: Stories ALWAYS work!)Focus on profits–not leads.Tom's challenge to coaches who want to be podcast guests: Start by identifying five podcasts that have your ideal clients as listeners.Resources:Connect with Tom Schwab and Interview Valet: Website (Take the free assessment and receive a free copy of Tom's book, Podcast Guest Profits.), Facebook, and LinkedInWork with Meg! Check out the STaR Coach Show Mentor Programs! Visit the STaR Coach Show YouTube Channel!Explore past episodes and other resources at www.STaRcoachshow.com. Explore the STaR Coach Community and see what's available there for you!

Tom Schwab is known as the godfather of Podcast Interview Marketing, he wrote the book on it.  PODCAST GUEST PROFITS: How to grow your business with a targeted interview strategy. As an author, speaker, and entrepreneur he invites you to consider you might not be "One Funnel Away", but rather "One Conversation Away" from building your brand and business. For the last decade, his company, Interview Valet, has helped thought leaders like you leverage targeted podcast interviews to talk directly to their ideal clients.   Tom shares best practices of podcasting and how it can apply to your marketing, networking, and more!

Join us for an enlightening conversation with  the Founder of Interview Valet and renowned expert in podcast interview marketing. In this episode, we delve into the transformative power of leveraging other people's audiences through podcasts. Discover how to assess your needs and find the perfect podcast platforms to make a lasting impact and achieve a remarkable return on your time and investment. Gain insights on overcoming nervousness and preparing for podcast appearances with confidence. Explore how effective conversations on podcasts can cut through the digital noise, reaching your desired audience like never before. Uncover the next revolution in career development and business promotion through powerful conversations. Don't miss out on this opportunity to unlock business growth and captivate your target audience. Download now.Uncover the secrets to:# Transforming your brand's success# Finding your podcast match# Overcoming interview jitters# Breaking digital noise barriers# Revolutionizing your careerListen in to earn a FREE book from Thomas Schwab.ABOUT THE GUESTMy guest today, Thomas Schwab, served as the President of Surgical Specialties Medical Devices for 5 years before founding Goodbye Crutches in August 2009 and subsequently became the Chief Evangelist Officer & Founder of Interview Valet in 2014. Interview Valet helps non-fiction authors, thought leaders, coaches, consultants, and brands, drive growth, leveraging other people's audiences, through Podcast Interview Marketing.Tom is also the author of two books: “Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy”, often referred to as the bible of podcast guesting and “One Conversation Away: A manifesto for a rich life and a profitable business”.Website:       https://interviewvalet.com/Facebook:    https://www.facebook.com/InterviewValet/Facebook:    https://www.facebook.com/IAmTomSchwabTwitter:         https://twitter.com/interviewvaletTwitter:         https://twitter.com/iamtomschwabYouTube:      https://www.youtube.com/@InterviewvaletLinkedIn:      https://www.linkedin.com/in/iamtomschwab/ABOUT THE HOSTMy name is Dave Barr and am the Founder and Owner of RLB Purchasing Consultancy Limited.I have been working in Procurement for over 25 years and have had the joy of working in a number of global manufacturing and service industries throughout this time.I am passionate about self development, business improvement, saving money, buying quality goods and services, developing positive and effective working relationships with suppliers and colleagues, and driving improvement through out the supply chain.Now I wish to share this knowledge and that of highly skilled and competent people with you, the listener, in order that you may hopefully benefit from this information.CONTACT DETAILS@The Real Life BuyerEmail: david@thereallifebuyer.co.ukWebsite: https://linktr.ee/thereallifebuyerFor Purchasing Consultancy services:https://rlbpurchasingconsultancy.co.uk/Email: contact@rlbpurchasingconsultancy.co.ukFind and Follow me @reallifebuyer on Facebook, Instagram, X, Threads and TikTok.Click here for some Guest Courses - https://www.thereallifebuyer.co.uk/guest-courses/Click here for some Gues

Tom Schwab is known as the father of Podcast Interview Marketing. Beyond just podcast guesting, he saw in 2013 how targeted podcast interviews could drive an inbound marketing machine. He has appeared on over 1,500 interviews and his company, Interview Valet, has served over one thousand leading brands, consultant, and non-fiction authors on over fifty thousand interviews since 2015. Tom is an author, speaker, and teacher. His book Podcast Guest Profits: How to grow your business with a targeted interview strategy has been called the bible of podcast guesting. He has presented at INBOUND, Harvard, the American Marketing Association , PodFest, and Podcast Movement about using podcast guesting as a marketing channel.   Trained as an engineer, he graduated from the United States Naval Academy (Annapolis) and ran nuclear power plants on aircraft carriers. This systems approach has allowed him to create, refine, execute, scale, and teach a new marketing channel that is rapidly growing in acceptance and impact. Since 2017, each year Tom has shared the findings from his database on The State of Podcast Guesting.   https://interviewvalet.com/danny   *** Brand You Funnels (first month free) - https://www.brandyoufunnels.com/getstarted?fpr=danny97 Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj *** Roadmap: https://dannyozment.com/roadmap Questions? https://www.speakpipe.com/podcaststrategies or email me at danny@emeraldcitypro.com *** Are you interested in starting or growing a podcast AND business with the support of my team and a community of experienced podcasters? Join my Podcaster Pod. You get... Full access to my 8-module podcasting course taking you from idea to launch and everything in between. Equipment and tech, Recording and publishing. Scripts and templates. Everything! Access to me, my team, and a group of experienced podcasters through a private Slack channel​ Monthly Q&A calls with me and the other Podcaster Pod members. Quarterly Expert Calls​ Access to me and my network –– meaning I will introduce you to other influencers and people who can help you where it makes sense.​ Consider joining my new membership site for $47/month. Go to https://dannyozment.com/pod Use code JOINPODPOD to get a 1-month free trial. *** Are you building an email list for your business or personal brand? If so, then you need ConvertKit. I use ConvertKit for my list and so do most of our clients. For $29/month, ConvertKit's Creator Plan manages up to 1,000 subscribers Provides unlimited landing pages & forms Sends email broadcasts Provides the ability to Sell digital products & subscriptions Has super fast Email support AND MOST IMPORTANTLY... Gives you Free migration from another tool AND Automated funnels & sequences Get a free 14-day trial of the Creator Plan by visiting https://dannyozment.com/convertkit *** Do you have a website for your business or personal brand or are you building one? If so, then you need WPX hosting. I use WPX for all of my sites and so do many of our clients. For $25/month, WPX's Business Plan gives you Hosting for 5 Websites 10 GB Storage 100 GB Bandwidth Free SSL certificates The WPX Cloud Content Delivery Network They average around 30 second support response time 24/7/365 around the world Provide free unlimited site migration from any host to WPX, usually completed within 24 hours And they are fast because they never overload servers with hosting accounts, unlike so-called 'cheap' hosting which crumbles under any traffic load Sign up for the WPX Business Plan by visiting https://dannyozment.com/wpx *** My Recommended Resources - https://dannyozment.com/resources

People talk about how hard it is to find guests for their show. I think a more accurate statement is "it's hard to find a good guest for your show." Today I have directories where you can list your show (and yourself) to help you connect with the podcasting space.  Dave's Fun Text Tool I'm testing TextMagic (aff) because there is no monthly fee. There is a $4/month fee for the phone line, and they charge you 4 cents per text I send. I'm not using this for marketing, I am using it to auto-respond when people text the words (with follow or new to 833204405) you will get a text from me. I'm using Text Magic (aff link).  Previous Episode on All thing Interviews Previously I did an episode 678 about interviews from both sides of the microphone.  Keeping Track of Who and When You Contact Potential Podcast Guests The tool is used for this is Less Annoying CRM which isn't so much about building sales funnels as it is a way to keep track of your contact with people. There is a free CRM from Hub Spot but there is a bit of a learning curve. Here is a List of Places Where You Can Find Guests For Your Podcast PodcastGuests.com For Podcasters: Invite relevant experts and other podcasters to be guests on your podcast. For Experts: Get booked on great podcasts to expand your reach and audience. I have received more quality interviews from this resource than any other guest booking service. Guest.io Guest.io is the world's only marketplace to find professional guests and platforms. Got some publicity as this incorporates the ability to charge to be on a show, or charge a fee to appear on a show. Padverb You can use Padverb to discover new, exciting interview guests. Our site lists more than 10,000 influencers organized by professional category, such as authors economists, journalists, etc. You can also search profiles by name and browse interviews by keyword. Podmatch Imagine Your Favorite Online Dating App, But Instead Of Using It For Finding Dates, You're Booking Podcast Interviews. We Use The Same(ish) Technology For Automated Matching! Anchor Guest Create your profile as a podcaster, guest speaker, or both! Getting booked as a podcast guest has never been this simple. Podcast hosts can easily browse our network of speakers and make direct contact with them for bookings Audry.io Whether you're a seasoned podcaster or just starting out, collaboration is the key to reaching your goals. That's why at Audry, we bring hosts together to help them grow their audiences and find new ways to communicate. Podbooker The Easiest Way To Get Booked on Podcasts Radio Guest List We help radio talk show, podcast, online radio show, satellite radio, and TV program hosts, bookers, and producers to find new talk show guests, authors, and experts to interview "on the air" – easily and for free! Perfect Podcast Guests Podcast producers, podcast hosts, & schedulers get free access to top-notch industry experts, authors, thought leaders, executives, & entrepreneurs to be guests on YOUR show Command Your Brand WE HELP VISIONARY FOUNDERS TO IMPACT THE WORLD & BETTER MANKIND THROUGH THE POWER OF APPEARING ON TOP PODCASTS. Guest Booking Agencies Interview Connections We will find and book the right guests on your show so you can focus on hosting your show and growing your audience. Interview Vallet We help amazing brands grow their business with Podcast Interview Marketing. Kitcaster Let us schedule your podcast interviews on the world's top podcasts Expert Bookers We ensure you get outstanding customer service and quality bookings because we work one-on-one with you. Podcast Bookers We Deliver More SEO & Lead Generation Power Than Any Other Podcast Guesting Service. Period. as of 10/2022 prices start at $600/2 interviews Podcagent Podcagent is your best podcast booking agent partner to deliver you the best connections for your business. (from their website) Podino Podino is the agency that inspires and makes world a better place Podcasting You WE HELP REAL ESTATE INVESTORS & AGENTS Raise Capital, Generate More Exposure, and Increase Their Networking Opportunities By Appearing On Top-Rated Podcast Guest Booker WE FIND GUESTS FOR YOUR TV & RADIO SHOW! Podcast Guesting Pro Podcast Guesting Pro is a dedicated Podcast Booking Agency that works with B2B thought leaders. We help you reach new audiences and build your authority. We operate as your own dedicated PR Team. Based on your profile, we find and then book you on high-quality podcasts aligned to your key topics. We manage all the Podcast Pitches, follow-ups, and onboarding. LIST OF OPPORTUNITIES Help a Reporter HARO connects journalists seeking expertise to include in their content with sources who have that expertise. Response Source Hundreds of journalists send requests through ResponseSource each week Fore more resources see www.podcastingresources.com QUESTION OF THE MONTH This month the question is from Patrick from the Big Seance www.bigseance.com and he wants to know: What standard or tradition in podcasting do you tend to ignore and why do you do it differently? Don't forget to say the name of your show and website, and a little bit about your show. I need your answer by 10/28/22 Leave Your Answer at  www.schoolofpodcasting.com/question Where I Will Be? I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener Mentioned In This Episode Leave a "Because of My Podcast" story Is it Time to Sell Your Podcast? Episode 847 Video on Review Different Services Hubspot CRM Article Less Annoying CRM Join the School of Podcasting episode 678 - All things Interviews Dave On YouTube School of Podcasting Newsletter Follow the School of Podcasting in Your Favorite Podcast App Podcast Guest Experts on Facebook Podcast Guest Club on Facebook Podcast Guest Connection (facebook) Need A Guest (facebook) Podcast Guest Collaboration Community - Find a Guest, Be a Guest (Facebook) Podcast Guest Connection (facebook) Podcast Guest Exchange (reddit)

This week on the Progressive Agency podcast, I welcome Tom Schwab to the show. He helps thought leaders (coaches, authors, speakers, consultants, and emerging brands) get featured on leading podcasts their ideal prospects are already listening to. During our conversation, Tom shares how having the right conversations with the right person could be life-changing for your life and business. Hear insights about: How guesting on podcasts can help bring your agency out of obscurity Why systems and data are essential pieces of modern marketing How does having a scalable system and platform impact the growth of your agency What are the benefits of hiring within the military spouse network Why forecasting is the most confusing part of business finances Starting Conversations Marketing at its heart is starting a conversation with someone who could be an ideal customer. My guest this week on the Progressive Agency Podcast, Tom Schwab, helps start those conversations. He is the Founder/CEO of Interview Valet, where he helps thought leaders (coaches, authors, speakers, consultants, and emerging brands) get featured on leading podcasts their ideal prospects are already listening to. Scalable Systems Often, agency owners begin their business attempting to “Frankenstein” their systems together to make things work. While this can work in the short term, eventually it can prohibit your ability to grow smoothly. Unfortunately, switching systems can cause a huge mess for many agencies. During our conversation, Tom explains why you should begin your agency using systems and platforms that are scalable. Un-tapped Markets Hiring can be an agency's greatest challenge, especially in today's world. Tom shares his thoughts on how to approach hiring and replacing employees. He explains how he has utilized the un-tapped market of military spouses. Listen to the episode to learn more about how to make the right hiring decisions for your agency. Click here to listen: How to Connect with Tom Schwab: Websites: https://interviewvalet.com/ http://podcastbooktour.com/ LinkedIn: linkedin.com/in/thomasmschwab Twitter: https://twitter.com/TMSchwab About Tom Schwab: Tom Schwab knows how to build an online business. He's done it successfully several times, and now he helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also the Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing.    

Tom Schwab knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Drawing on his engineering, corporate, and e-commerce inbound marketing experience, Tom helps thought leaders (coaches, authors, speakers, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. Then he helps them to turn listeners into customers. He is the author of PODCAST GUEST PROFITS: Grow your business with a targeted interview strategy, and he is the founder of Interview Valet, the category king of Podcast Interview Marketing. Other resources mentioned The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level,  Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Website: http://www.interviewvalet.com LinkedIn: thomasmschwab Twitter: Interviewvalet Twitter: TMSchwab Facebook: ThomasSchwab More information from the past on Tom's site: http://interviewvalet.com/iamceo

Tom Schwab, runs a service called Interview Valet. They help brands grow their business with Podcast Interview Marketing. It's a matchmaking service that provides guests for podcasts and provides podcast for guests. Their goal is to bring the best of the best together and today Tom joins Dr. Lycka to talk about it.   Guest Contact Info: WEBSITE: https://interviewvalet.com/team-tom-schwab/ LINKEDIN: https://www.linkedin.com/in/thomasmschwab TWITTER: https://twitter.com/tmschwab FACEBOOK: https://www.facebook.com/ThomasSchwab   Thanks for listening to the show! It means so much to us that you listened to our podcast! If you would like to continue the conversation, please email me at allen@drallenlycka.com or visit our Facebook page at http://www.facebook.com/drallenlycka. We would love to have you join us there, and welcome your messages. We check our Messenger often.    As a big thank you for listening to our podcast, we'd like to offer you a free copy of Dr. Lycka's bestselling book the show is built on “The Secrets to Living A Fantastic Life.” Get your free copy by clicking here: https://secretsbook.now.site/home   We are building a community of like-minded people in the personal development/self-help/professional development industries, and are always looking for wonderful guests for our show. If you have any recommendations, please email us!   Dr. Allen Lycka's Social Media Links Facebook: http://www.facebook.com/drallenlycka Instagram:  https://www.instagram.com/dr_allen_lycka/ Twitter:  https://www.twitter.com/drallenlycka LinkedIn:  https://www.linkedin.com/in/allenlycka YouTube:  https://www.YouTube.com/c/drallenlycka   Subscribe to the show We would be honored to have you subscribe to the show – you can subscribe on the podcast app on your mobile device.   Leave a review We appreciate your feedback, as every little bit helps us produce even better shows. We want to bring value to your day, and have you join us time and again.  Ratings and reviews from our listeners not only help us improve, but also help others find us in their podcast app. If you have a minute, an honest review on iTunes or your favorite app goes a long way! Thank you!

Tom Schwab, runs a service called Interview Valet. They help brands grow their business with Podcast Interview Marketing. It's a matchmaking service that provides guests for podcasts and provides podcasts for guests. Their goal is to bring the best of the best together and today Tom joins Dr. Lycka to talk about it.  Guest Contact […] The post Living our Lives the Best Way We Can appeared first on WebTalkRadio.net.

Podcasts are happening every day. But have you thought about how they can work for you? Being a guest on podcasts represents an amazing promotional opportunity for you and your company. In a recent Training Unleashed podcast, Evan Hackel interviewed Tom Schwab, podcasting guru and Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. If you are eager to promote and market your company or yourself using podcasts – which Tom believes is one of the most effective ways possible you will want to spend a productive half hour watching this episode and playing close heed to what Tom has to tell you. Learn more about your ad choices. Visit megaphone.fm/adchoices

How to build your brand and grow sales exponentially by guesting on other people's podcasts. An award-winning author and creator of the new, fast-growing field of “Podcast Interview Marketing” explains!

If you are a podcaster or want to be a podcast guest, this conversation is for you! Who is Tom? Tom Schwab knows how to build an online business. He's done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. In this interview we discuss… What does Interview Valet do? From Tom‘s perspective what's going on in the podcast industry? Why leveraging other people's platforms is more important than leveraging other people's money. How to find peace and clarity on the other side of a tough conversation The evolution of conversational podcasts Why Big fish don't swim through funnels and whales don't click. Why podcast interviews convert 20 times better than blogs. The power of the media one sheet for podcast guests and hosts. For more see fuelradio.com

If you are a podcaster or want to be a podcast guest, this conversation is for you! Who is Tom? Tom Schwab knows how to build an online business. He's done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. In this interview we discuss… What does Interview Valet do? From Tom‘s perspective what's going on in the podcast industry? Why leveraging other people's platforms is more important than leveraging other people's money. How to find peace and clarity on the other side of a tough conversation The evolution of conversational podcasts Why Big fish don't swim through funnels and whales don't click. Why podcast interviews convert 20 times better than blogs. The power of the media one sheet for podcast guests and hosts. For more see fuelradio.com

There is so much noise in the world of business. Competing with countless brands is difficult, especially when you are just starting. That's why you need a sound strategy to promote your business. Don't just jump into the platform where everybody else seems to be. Focus your efforts on where your audience is listening. In this episode, we are joined by Tom Schwab, an expert in podcast interview marketing. He shares how Interview Valet grows businesses by putting them in front of their ideal audience. We learn the value of guesting on the right podcasts and how this can promote your product or services. Marketing is not about being the loudest; it's about knowing where to speak. Tom also shares his insights on success, building relationships, and why you need to share your expertise. If you want to learn how to promote your business for business growth, then this episode is for you! Here are three reasons why you should listen to the full episode: Discover how Tom redefined and chased his version of success.  Learn how to promote your business by choosing the right platforms and building relationships.  Find out tips and strategies on how to gain exposure for your business through podcasts. Resources Subscribe to ourhttps://seekgocreate.com/ ( website) and otherhttps://seekgocreate.com/platforms/?et_fb=1&PageSpeed=off ( platforms) to get resources from our guests and updates on our latest giveaways and episodes. Check out Tom's books: https://www.amazon.com/PODCAST-GUEST-PROFITS-interview-2016-12-24/dp/0998280607 (Podcast Guest Profits) https://www.amazon.com/Mastermind-Blueprint-Building-rich-life-ebook/dp/B0719JT8R4/ (The Mastermind Blueprint) https://interviewvalet.com (Interview Valet) – Check out Tom's website to learn how he can help your business grow with Podcast Interview Marketing. Learn how to promote your business with a targeted interview. Get a free assessment, Tom's book, and other resources when you go tohttps://interviewvalet.com/SGC ( https://interviewvalet.com/SGC)! https://seekgocreate.com/how-to-promote-your-business-through-podcasts-with-tom-schwab/ (Episode Details) Enjoy the Podcast? Seek Go Create is for anyone seeking excellence, moving towards success, or creating something new. We share topics, stories, and conversations that allow us to rethink how we live, work, and lead. If you were inspired and educated by this episode, feel free to subscribe to us onhttps://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vc2Vlay1nby1jcmVhdGUv ( Google Podcasts),https://podcasts.apple.com/us/podcast/seek-go-create/id1481874131 ( Apple Podcasts), orhttps://open.spotify.com/show/4pnLpMwK6gGeTJvXvVam5z ( Spotify) so that you never miss another episode. Also, share this episode or what you've learned today on your favorite social media platform. Love to give us 5 stars? If you do, we'd love a review from you. By doing this, you can help us reach more people who want to redefine success in their lives. Connect with the SeekGoCreate Network! For updates and more episodes, visit ourhttps://seekgocreate.com/ ( website) or follow us onhttps://www.facebook.com/SeekGoCreate/ ( Facebook),https://www.instagram.com/seekgocreate/ ( Instagram),https://www.linkedin.com/company/seek-go-create-network/ ( LinkedIn),https://twitter.com/SeekGoCreate ( Twitter), andhttps://www.youtube.com/channel/UC-4BK0v7R7ZgOuaNRa3MrWA ( YouTube). To growing and becoming all we are created to be, Tim

In this noisy digital world, you can’t break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today’s technology and podcast interview marketing. An author, speaker, and teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts. Tom Schwab knows how to build an online business. He’s done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. Contact Tom at: https://interviewvalet.com/etp/ Discover What's Inside The BossCast Academy: http://bit.ly/bosscast-podcast

Tom Schwab knows how to build an online business. He's done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. Listen to the song I wrote after being inspired by my conversation with Tom and all the other Podsongs

In this noisy digital world, you can’t break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today’s technology and podcast interview marketing. An author, speaker, and teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts.The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing.Here are some of the questions we discussed the answers to: What is the biggest challenge for any business?How can you find and get booked on the podcasts that matter to your business?How can you be an ideal guest & predictably turn listeners into leads?Tom and his team have created a special page with some resources for you here: https://www.interviewvalet.com/exitcoach 

Today on the Drop In CEO podcast, Tom Schwab shares how he helps his clients join conversations and share ideas with intention through podcasting. Listen in as Deborah and Tom discuss having the right people around you, listening to and giving the audience what they want, and Tom’s best advice for preparing to be a podcast guest. Tom Schwab knows how to build an online business. He’s done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. You can connect with Tom in the following ways: LinkedIn: https://www.linkedin.com/in/ThomasMScwhab Twitter: https://twitter.com/InterviewValet Facebook: https://www.facebook.com/ThomasSchwab Instagram: https://www.instagram.com/kirbyingles/ Website:https://interviewvalet.com/dropin/   When I began the Drop in CEO Podcast, I knew that the best advice we could ever receive was from people who had been there. Now that we're over 50 episodes in, I thought it was time to pool some of the best advice into a collection that you could use to elevate your leadership and start putting humans first. You can download the full guide here: https://bit.ly/humancentrichero See omnystudio.com/listener for privacy information.

Have you ever thought about being a guest on podcasts as a form of marketing your business? In this special episode, Tom Schwab of Interview Valet explains what Podcast Interview Marketing is and how it works. He also gives actionable tips to get booked on podcasts that will give you the most ROI for your time. Bonus Material: https://interviewvalet.com/ibo/

Have you ever thought about being a guest on podcasts as a form of marketing your business? In this special episode, Tom Schwab of Interview Valet explains what Podcast Interview Marketing is and how it works. He also gives actionable tips to get booked on podcasts that will give you the most ROI for your time. Bonus Material: https://interviewvalet.com/ibo/

Tom Schwab knows how to build an online business. He has done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer and Tom helps thought leaders get featured on leading podcasts that their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. Tom lives online but resides with his family in Kalamazoo, Michigan.Tom's first job out of college was running nuclear power plants in the Navy, so he has run a nuclear reactor and a small business, one of which was easy because it came with an instruction manual! Tom's passion is in building and operating the Targeted Interview System to provide clients with a steady deluge of traffic, leads, and sales.What you'll learn about in this episode:How Interview Valet has grown in the last two years with the rise of podcasting. The meaning behind a targeted interview strategy; Tom's tactics with clients.Interview Valet's remote work model and how this serves podcasters around the world.Ways to escape obscurity and get your message out to the people that need it.How to start with the end in mind; targeting ideal listeners and specific goals.The decision to make Interview Valet a family business and Tom's wife's involvement.Tom's attitude to work-life integration and building healthy business practices with intention.Life as an entrepreneur; managing family time while being available for clients. Tom's philosophy towards sustainability for the company and the possible evolution of what they do.A little about Tom's children and his hopes for their careers. The lovely family dynamics that come up regularly in Schwab household. How Tom prioritizes his life and makes sure he is fully present where he is. Additional Resources:Interview Valet: https://interviewvalet.com/Interview Valet Offers: https://interviewvalet.com/potentialTom Schwab on LinkedIn: https://www.linkedin.com/in/thomasmschwab/Tom Schwab on Facebook: https://www.facebook.com/ThomasSchwabTom Schwab on Twitter:  https://twitter.com/TMSchwabInterview Valet on LinkedIn: https://www.linkedin.com/company/interview-valet/Interview Valet on Facebook: https://www.facebook.com/InterviewValet/Interview Valet on Twitter; https://twitter.com/interviewvaletPodcast Guest Profits: https://www.amazon.com/PODCAST-GUEST-PROFITS-business-interview-ebook/dp/B01N01ZIF7

Over a varied career, Tom Schwab has built multiple online businesses and continued to progress his leadership skills. Today, Tom is Founder & CEO (Chief Evangelist Officer) of Interview Valet, the category king of Podcast Interview Marketing that helps thought leaders get featured on leading podcasts. He's also the author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy. In the interview, Tom shares the lessons of his leadership journey, culminating in creating and leading an 18-person completely virtual team at Interview Valet. Enjoy, Tristan ___ Sign up to join the Think Big Act Small Book Club: http://tristanwhite.com.au/book-club Learn more about Tom Schwab and Interview Valet: https://interviewvalet.com/thinkbig/ Download the Culture Is Everything checklist to audit your team culture at tristanwhite.com.au/ Order a free copy of the Culture Is Everything book at: tristanwhite.com.au/culture-is-everything/ Sign up to the Culture Is Everything Kickstarter Program at https://www.tristanwhite.com.au/kickstarter-program/ Join me at TIME OUT! Live daily huddle with Tristan White at: facebook.com/tristanjwhite twitter.com/tristanjwhite youtube.com/UCELwTdy8indvS2XhdaFlpPg  

Over a varied career, Tom Schwab has built multiple online businesses and continued to progress his leadership skills. Today, Tom is Founder & CEO (Chief Evangelist Officer) of Interview Valet, the category king of Podcast Interview Marketing that helps thought leaders get featured on leading podcasts. He’s also the author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy. In the interview, Tom shares the lessons of his leadership journey, culminating in creating and leading an 18-person completely virtual team at Interview Valet. Enjoy, Tristan ___ Sign up to join the Think Big Act Small Book Club: http://tristanwhite.com.au/book-club Learn more about Tom Schwab and Interview Valet: https://interviewvalet.com/thinkbig/ Download the Culture Is Everything checklist to audit your team culture at tristanwhite.com.au/ Order a free copy of the Culture Is Everything book at: tristanwhite.com.au/culture-is-everything/ Sign up to the Culture Is Everything Kickstarter Program at https://www.tristanwhite.com.au/kickstarter-program/ Join me at TIME OUT! Live daily huddle with Tristan White at: facebook.com/tristanjwhite twitter.com/tristanjwhite youtube.com/UCELwTdy8indvS2XhdaFlpPg  

Thomas Schwab (USNA '87) is the Founder of Interview Valet, a company that helps business owners turn listeners into leads and leads into customers by talking directly to ideal customers with Podcast Interview Marketing. In this age of Social Distancing, the most effective way to market your business is through Podcast Interview Marketing where you're interviewed as the expert guest on podcasts that your potential customers already listen to. You get a long-term return on investment (ROI) that beats blogging, advertising, and social media postings. In this episode, Tom and I discuss: Tom’s experience from being a guest on 1,000+ podcasts His white-glove service that helps business owners get booked on popular podcasts His best advice for someone wanting to start a podcast Connect with Thomas Schwab: Tom on Linkedin Interview Valet Subscribe and help out the show: Subscribe on Apple Podcasts Also available on Google Play, Spotify & Stitcher Leave us a 5-star review! Special thanks to Tom for joining me this week.  Until next time! -Scott Mackes, USNA ’01

Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom Schwab knows this very well, as he helps thought leaders get featured on leading podcasts that their ideal prospects are already listening to—like Go For Launch! Get his best advice in this episode of the Go For Launch podcast. Schwab is founder and Chief Evangelist Officer of Interview Valet, a leader in the practice of Podcast Interview Marketing. Now what exactly is podcast interview marketing? It’s where Interview Valet helps people like coaches, authors, entrepreneurs, franchisors and emerging brands get interviewed on top podcasts in the niche that serves their customers. Schwab is the author of Podcast Guest Profits: Grow Your Business With A Targeted Interview Strategy. Before starting Interview Valet, Tom honed his chops as an inbound marketing engineer. He also served in the U.S. Navy as an engineer on nuclear power plants.

Tom is a Navy Veteran and the Chief Evangelist Officer for Interview Valet. His bio from the company website https://interviewvalet.com/vetpivot:Tom Schwab knows how to build an online business. He’s done it successfully several times, and now helps others find online success with podcast interview marketing.Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers.The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing.

Tom Schwab knows how to build an online business.  He's done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps Thought Leaders (Coaches, Authors, Speakers, Consultants, Emerging Brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers.  The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. In this noisy digital world, you can't break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today's technology and podcast interview marketing. An Author, Speaker, and Teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts. Website: http://InterviewValet.com LinkedIn: https://www.linkedin.com/in/thomasmschwab Facebook: https://www.facebook.com/ThomasSchwab Twitter: https://twitter.com/TMSchwab

Tom Schwab knows how to build an online business.  He's done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps Thought Leaders (Coaches, Authors, Speakers, Consultants, Emerging Brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers.  The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. In this noisy digital world, you can't break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today's technology and podcast interview marketing. An Author, Speaker, and Teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts. Website: http://InterviewValet.com LinkedIn: https://www.linkedin.com/in/thomasmschwab Facebook: https://www.facebook.com/ThomasSchwab Twitter: https://twitter.com/TMSchwab

Tom Schwab knows how to build an online business.  He's done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps Thought Leaders (Coaches, Authors, Speakers, Consultants, Emerging Brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers.  The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. In this noisy digital world, you can't break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today's technology and podcast interview marketing. An Author, Speaker, and Teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts. Website: http://InterviewValet.com LinkedIn: https://www.linkedin.com/in/thomasmschwab Facebook: https://www.facebook.com/ThomasSchwab Twitter: https://twitter.com/TMSchwab

Tom Schwab knows how to build an online business.  He’s done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps Thought Leaders (Coaches, Authors, Speakers, Consultants, Emerging Brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers.  The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. In this noisy digital world, you can’t break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today’s technology and podcast interview marketing. An Author, Speaker, and Teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts. Website: http://InterviewValet.com LinkedIn: https://www.linkedin.com/in/thomasmschwab Facebook: https://www.facebook.com/ThomasSchwab Twitter: https://twitter.com/TMSchwab

Tom Schwab knows how to build an online business. He’s done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. Discover more about the Tom Schwab and Interview Valet at http://www.interviewvalet.com For a complimentary copy of The Millionaire Choice: Millionaire or Not. You Can Choose. and the Creating Millionaire Families eBook, visit themillionairechoice.com.See omnystudio.com/listener for privacy information.

277 - Podcast Interview Marketing with Interview Valet's Tom Schwab

Tom Schwab is an author, speaker, teacher and podcast interview marketing pioneer. He’s the founder/CEO of Interview Valet, a podcast service for business owners, authors, and entrepreneurs who are ready to grow their influence, impact, and leads in less time while having someone do all the leg work for them. Tom is the author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy. Known as the “Fairy Godmother” of Podcasting guesting, Tom has helped others find online success with Podcast Interview Marketing.  Listen as we talk about Tom’s journey from being in the Navy and moving through a number of entrepreneurial journeys to how Interview Valet started. Find out why Tom thinks obscurity is our biggest problem.  Enjoy! Highlights - What is the “formula” for creating a successful podcast - Why the process is important to help serve more people - Successful podcast tips to help you stand out in the crowd  - Tom’s A-ha moments - Tom’s growth plans and goals for Interview Valet   Resources They Ask You Answer - by Marcus Sheridan Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy Interview with Emi Kirschner - https://interviewvalet.com/tribeofleaders/   CONNECT WITH TOM Email - Tom@InterviewValet.com  Website - https://interviewvalet.com/ LinkedIn - https://www.linkedin.com/in/thomasmschwab/ Twitter - https://twitter.com/Interviewvalet, https://twitter.com/TMSchwab Facebook - https://www.facebook.com/ThomasSchwab Skype - tom.schwab87   FOLLOW EMI  Facebook Facebook Group LinkedIn Instagram Want more leads? Get your FREE copy of 7 Surefire Ways to Leads.. Even in Challenging Times

Tom Schwab is an author, speaker, teacher and podcast interview marketing pioneer. He’s the founder/CEO of Interview Valet, a podcast service for business owners, authors, and entrepreneurs who are ready to grow their influence, impact, and leads in less time while having someone do all the leg work for them. Tom is the author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy. Known as the “Fairy Godmother” of Podcasting guesting, Tom has helped others find online success with Podcast Interview Marketing.  Listen as we talk about Tom’s journey from being in the Navy and moving through a number of entrepreneurial journeys to how Interview Valet started. Find out why Tom thinks obscurity is our biggest problem.  Enjoy! Highlights - What is the “formula” for creating a successful podcast - Why the process is important to help serve more people - Successful podcast tips to help you stand out in the crowd  - Tom’s A-ha moments - Tom’s growth plans and goals for Interview Valet   Resources They Ask You Answer - by Marcus Sheridan Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy Interview with Emi Kirschner - https://interviewvalet.com/tribeofleaders/   CONNECT WITH TOM Email - Tom@InterviewValet.com  Website - https://interviewvalet.com/ LinkedIn - https://www.linkedin.com/in/thomasmschwab/ Twitter - https://twitter.com/Interviewvalet, https://twitter.com/TMSchwab Facebook - https://www.facebook.com/ThomasSchwab Skype - tom.schwab87   FOLLOW EMI  Facebook Facebook Group LinkedIn Instagram Want more leads? Get your FREE copy of 7 Surefire Ways to Leads.. Even in Challenging Times

In this episode, Jim Oliver and Tom Schwab discuss: The power of podcast interview marketing How just about everything can be systematized Understanding the key differences between starting your own podcast and being a guest on someone else’s.   Key Takeaways: Increase your chances of being found by being a guest on a podcast that’s different from your typical audience. Real security comes from your ability to produce, not from anybody else. Exposure creates opportunities!   “What's ordinary to you is amazing to other people.”        - Tom Schwab   About Tom Schwab: Tom Schwab knows how to build an online business. He’s done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/ CEO of Interview Valet, the category king of Podcast Interview Marketing. Book References: Play Bigger: How Dreamers, Pirates and Innovators Create and Dominate Markets by Christopher Lochhead,  Al Ramadan, Dave Peterson and Kevin Maney Content-Based Networking by James Carbary   Connect with Tom Schwab: LinkedIn: Thomas Schwab Facebook: Thomas Schwab Website: interviewvalet.com/tailwind   Connect with Jim Oliver:  Facebook: CreateTailwind & Jim Oliver Website: CreateTailwind.com YouTube: createtailwind.com LinkedIn: Jim Oliver

Tom Schwab knows how to build an online business. He’s done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. Key Takeaways: The best team members and the best employees don’t want to be managed, they want to be lead. Leadership is over communication. The people that have empathy are the best leaders. Those people that have a great legacy go on forever. Tom Schwab: interviewvalet.com/tactical https://www.linkedin.com/in/thomasmschwab/ (https://www.linkedin.com/in/thomasmschwab/) Sponsor: Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, Knight Protection Services employs a diverse group of former law enforcement officers and military veterans of the highest integrity, with extensive experience in risk assessment and crime prevention. Find out more by visiting https://knightprotectionllc.com/ (https://knightprotectionllc.com/). See acast.com/privacy for privacy and opt-out information.

Tom Schwab knows how to build an online business. He's done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heard is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king to Podcast Interview Marketing. Interview Valet is also a proud sponsor of Growth Now Movement LIVE! So, grab your tickets now and come meet Tom in September to learn more! www.gnmlive.com 

From time to time, we will bring on guests to go deep on a topic in a particular field. Today’s guest is Tom Schwab, founder of Interview Valet. As we celebrate International Podcast Day, we will discuss the power of podcast guesting and why it is a strategic component of legendary marketing today. Connecting with People Tom stresses the importance of podcast guesting, especially for business executives, authors, and entrepreneurs. He believes exposure brings opportunity and podcast guesting is one of the most intimate and targeted ways for customers to know somebody. “I love podcasts because its a way to really connect with people. You’re not yelling, you’re talking with them. They're choosing to listen to you.” - Tom Schwab Mainstream Media vs. Podcasting Tom discusses how powerful podcasting. He says it should be a major part of one’s content strategy. In mainstream media, aside from the cost to advertise (television, print, and radio), one acquires a limited time and limited space, unlike in podcast guesting, where it reaches hundreds of thousands, overtime. “You're tapping into an audience, getting that like and trust, getting introduced by someone,  they already know. The other thing too is, if you do a live speech, it’s really hard to repurpose that content. If you do a podcast interview, you can do the transcript to make blogs.” - Tom Schwab Christopher agrees with Tom, as he speaks based on experience. He mentions how he appears on different mainstream media and only get to share a portion of his thoughts for a few seconds. “Podcast interview is an easy and scalable way to really go deeper. People will understand you and what really drove you, why you got into the business. People should know they could like and trust you. That’s really hard to do in a 30 sec clip or a little Facebook ad.”  - Tom Schwab The Golden Age of Podcasting Tom cites Harvard University and the conference that they organized last year on podcasting. They call this time as the Golden Age of Podcasting and there is never the best time to explore podcast advertising other than at the present time. Christopher also shares that there is a lot of whitespace opportunity in podcasting. He believes that there is a high value for sponsors because podcasts provide a high level of intimacy in terms of getting to know the guests through a conversation. “I think today, brands want to know the heart behind it. Those people that can get out there early and explain that, not in an ad but in an actual conversation. To me, that's where you can really build up a lifetime value of a customer.” - Tom Schwab To hear more about the power of podcast guesting and more relevant information from Tom Schwab, download and listen to the episode. Bio: Tom Schwab knows how to build an online business. He’s done it successfully several times and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. Links: Linkedin - Thomas Schwab Interview Valet We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! You may also subscribe to his newsletter, The Difference, for some amazing content.

Conversation with Tom Schwab, the Chief Evangelist Officer of Interview Valet, a leader in Podcast Interview Marketing, and he is a subject matter expert on helping podcast brands use targeted podcast interviews to talk directly to ideal customers

T0day’s special guest on the Rising Tide Startups Podcast is Tom Schwab – Author, Speaker, Consultant, & founder of Interview Valet the premier Podcast Interview Marketing agency.  Learn more at interviewvalet.com iTunes link Youtube link – full episode Youtube link – Rising Tide Micro Course   The post 2.34 – Tom Schwab – Interview Valet appeared first on Rising Tide Startups.

Today's conversation is with Naval Academy graduate and former nuclear-trained naval officer Tom Schwab. Tom transitioned to corporate America after his service and leads a media marketing business called Interview Valet. His focus is on making introductions between guests and podcasters to help clients tell their story and share their ideas with new audiences in a popular, high-converting medium. Their slogan is, "You are the guest, we take care of the rest." Tom's career began in the early 90’s in medical device sales where he quickly found his strength introducing people and helping create new conversations. This led him to develop a career in technology and conversation-based marketing strategies, ultimately found a business that gives him the ability to do what he loves while employing a team of 16 geographically-dispersed, remote-work marketing professionals. Listen to this episode if you're curious about what it takes to make a start in the medical device sales industry, how that skill set and experience helped someone like Tom transition to small-business ownership, and eventually entrepreneurship as a founder and CEO. If you're curious about how Tom and his team are helping companies meet and engage with new audiences through the medium of Podcast Interview Marketing, check out Interview Valet. You can download Tom's 9 Secrets to Getting Booked on Your First Podcast and his Ultimate Podcast Guest Checklist.      

 Learn the secret of getting booked on great shows your ideal customers already listen to Know how to use the podcast guesting to drive relevant traffic and sales-ready leads Learn how to turn listeners into leads and build trust with 'Serve, serve, serve, ask' strategy Resources/Links: Visit https://interviewvalet.com/theinvisible/ to learn more about the huge long-term potential of podcasting and get FREE access to the resources mentioned in this interview Summary Tom Schwab is the author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy and founder/CEO of Interview Valet-the concierge-level podcast guest marketing service providing the fastest way for executives, businesses, and thought leaders to maximize the benefits of podcasting. In this episode, Tom shares how to speak directly to ideal customers and turn listeners into leads with podcast interview marketing. Check out these episode highlights: 01:42 – Tom's ideal client: authors, coaches, speakers, brands, anybody that has a product or service and just needs more customers 01:56 – Problem he helps solve: Obscurity 02:31 – Typical symptoms that clients do before reaching out to Tom: Frustration, I think that's the biggest thing. 03:45 – Common mistakes people make when trying to solve that problem: Trying to use tactics and technology instead of an old strategy. 05:15 – Tom’s Valuable Free Action(VFA): "Serve, serve, serve, ask". So, serve and then ask the host, how can I serve your audience? 06:32 – Tom’s Valuable Free Resource(VFR): http://interviewvalet.com/theinvisible 07:15 – Q: What's the best advice you got? A: "Choose carefully who you drink with because you can't choose who you work with". That was his world, that is not our world today. We can choose who we work with. There is an abundance of customers that they want to work with you. They just don't know you exist. Tweetable Takeaways from this Episode: “Do something to start that conversation. To get in on that conversation. Try being a podcast host, try being a podcast guest, or do both .” -@interviewvaletClick To Tweet “Serve, serve, serve, ask.” -@interviewvaletClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: Hello everyone. And a very warm welcome to another edition of marketing the invisible. My name is Tom Poland. Beam me out to as always from on the sand next to the waves a little Castaways Beach in Queensland, Australia. Joined today by Tom Schwab. Tom a very, very warm welcome. Tom Schwab: Well thank you. Tom Poland: Where are you hanging out? Tom Schwab: I am in Kalamazoo Michigan. Yes, it exists. It's halfway between Chicago and Detroit. And it proves that you can do podcasting from anywhere. Tom Poland: And to anywhere. Little Castaways Beach all the way to Kalamazoo. I just love the internet. For those of you who don't know Tom then you're missing out because the guy, how many podcasts show you've been on Tom? Tom Schwab: I have been on over twelve hundred podcasts interview. So, if you listen to enough podcasts interviews you probably hear me again. Tom Poland: At any moment now you're about to get it sorted right. Twelve hundred. It's extraordinary. And it's also quite apt because Tom is the author of Podcast Guest Profits. Beautiful, beautiful, beautiful, service name by the way. So, grow your business with a targeted interview strategy. He's also the founder and CEO of Interview Valet. The category King of Podcast Interview Marketing. Tom Poland: Great to have you on this show Tom, can't wait. Our title is, "How to Go from Obscure to Acclaimed with Podcasts Interviews". We're going to show, Tom's going to show you how to do that in just seven minutes.

Tom Schwab knows how to build an online business. He’s done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer.Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers.The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing.Learn More: https://interviewvalet.com/dreamlifeDream Life is Real Lifehttps://businessinnovatorsradio.com/dream-life-is-real-life/

Tom Schwab knows how to build an online business. He’s done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer.Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers.The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing.Learn More: https://interviewvalet.com/dreamlifeDream Life is Real Lifehttps://businessinnovatorsradio.com/dream-life-is-real-life/

Getting Connected With The Interview Valet for Podcasting, Tom Schwab:Tom Schwab, the founder of Interview Valet, knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Drawing on his engineering, corporate, and e-commerce inbound marketing experience, Tom helps thought leaders (coaches, authors, speaker, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. Then he helps them to turn listeners into customers. Quote: “Don’t die not knowing.” ~ Brett Pierson, CAPT USN Author of PODCAST GUEST PROFITS: Grow your business with a targeted interview strategy. Tom is also Founder of Interview Valet, the category king of Podcast Interview Marketing.   [spp-tweet tweet="You Too Can LIVETHEFUEL! @TMSchwab "]   Top 3 Hot Points:Get Connected. Grow Your Influence. Help Others Give Back With Increased Influencers.   Final Words:I guess what it comes down to is something I learned a long, long time ago. What's ordinary to you is amazing to others. And I think we all underestimate what we know. And I can think of back when I was in the Navy, you could tell somebody that was new on the aircraft carrier because they would climb all the way up to the superstructure to watch the planes take off and land and then after about three days you're like it's normal I'm not going to do all that but yet you get off the ship and people like to watch the planes not just ordinary to me we underestimate what we know and just remember what's ordinary to you is amazing to others and today it's never been easier to share that with somebody to help them with it as a podcast host as a podcast guests on social media whatever you do you know help people connect with them introduce a new person a new idea to them it'll make their life better and it will make your life better too.   Resources: InterviewValet.com/livethefuel (http://interviewvalet.com/livethefuel) Thomas Schwab on LinkedIn (https://www.linkedin.com/in/thomasmschwab) @InterviewValey on Twitter (http://www.twitter.com/Interviewvalet) @TMSchwab on Twitter (http://www.twitter.com/TMSchwab) @ThomasSchwab on Facebook (https://www.facebook.com/ThomasSchwab) @InterviewValet on Instagram (https://www.instagram.com/interviewvalet/)   Influencers Mentioned: Bill Troy of Clicksand (http://www.clicksand.net/about-bill/) Gary Vaynerchuk (https://www.garyvaynerchuk.com/)   On This Episode You Will Hear:[spp-timestamp time="00:30"] Introduction [spp-timestamp time="09:00"] Strategy and more strategy, or why are we doing this? [spp-timestamp time="19:17"] We had a client and there's a great book out there called Clicksand how digital marketing is ruining your business by Bill Troy. And I think people will come back and point to that book and say he was the first one that said the emperor has no clothes. And his point was, is that a lot of what is being sold is vanity metrics. And it's hurting your business. I love how he said in there that whales don't click. And big fish don't go through funnels, right. If you think you're going to sell the CEO or the CFO of a company on your tripwire product in order for him to come in, and then, you know, give you that that million dollar contract. It's not going to happen. [spp-timestamp time="31:00"] There are some people that like Gary Vaynerchuk, who was one of those early ones that did a podcast and video. Well, some people just want to watch him talk. So they'll do that. Somebody asked me one time, what's podcast now? 40% of the US population listens to podcasts. [spp-timestamp time="40:50"] Different people need different things. I mean, we've got some that are, you know, spokespersons for Fortune 500 companies. Other ones are authors that are just starting out, you know, some of them,...

Obscurity is the enemy of the entrepreneur and business owner. Facebook is filled with a violent torrent of stories and advertisements. Instagram is filled with a sea of models and images. YouTube is filled with videographers, vloggers, and videos. The list goes on, and on. As a content creator or business owner, how do you overcome obscurity without just adding to the noise? The answer is what's called Podcast Interview Marketing. I had the chance to speak with the foremost expert on this topic, and I know you guys are going to love the episode. Here's what we talked about: The gold rush of Podcast Interview Marketing How to be a good guest on podcast interviews How to find shows to be interviewed on Overcoming obscurity How to be a successful entrepreneur I know you guys will love this episode. Let me know what you think. Also please consider leaving a rating for the show and subscribing. If you want to learn more about Tom and Interview Valet, please check out the following link: http://www.interviewvalet.com/davinci --- Support this podcast: https://anchor.fm/lets-talk-business/support

Tom Schwab is an Author, Speaker, Teacher, and Podcast Interview Marketing Pioneer. He knows how to build an online business – he's done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is the Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. During his conversation with us, Tom explains how in this noisy digital world, you can't break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom shares his refreshingly unique approach to podcast interview marketing. He describes his proven system for gaining more traffic, leads, and raving customer fans by being interviewed on targeted podcasts and fills in the missing pieces on why most podcasters aren't generating clients from their interviews. We explore how to get on the right shows, the best way to position your offering, the power of .edu and .gov backlinks, what to include on your landing page in order to convert more listeners to clients, and so much more. Key Takeaways Podcast interview marketing is not revolutionary it's evolutionary. It's taking content and inbound marketing strategies and applying them to a new medium. When contacting podcast hosts, communicate how you are going to help their audience. Don't expect every prospective client to go through the same marketing funnel. Give them 3 calls to action to move them from a passive listener to an active visitor (a small, medium and heck yes). The term ‘trainings' always convert better than ‘webinar'. As a podcast host, you are your best advertiser. Talk about products you use (and set up an affiliate relationship with them) or talk about services that you offer. Podcast hosts like to interview their friends and people they want to be their friends. When getting on shows, your goal is to make the host look like a genius for having you on their show and introducing you to their audience. Don't just send people to a home page because your home page will change with time. Always direct them to a dedicated page which has the podcast host's photo and logo because that's who the listeners are familiar with, along with your 3 calls to action below. Favorite Quotes “The best way to sell something today is not to sell anything, but to earn the awareness, trust and respect of those who might buy.” ~ Rand Fishkin “Big fish don't swim through funnels and whales don't click.” ~ Bill Troy Receive Your Free Gifts & Additional Resources www.interviewvalet.com/lot The 9 Secrets To Getting Booked On Your First Podcast The Ultimate Podcast Guest Checklist Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy Connect With Tom Schwab & His Interview Valet Team www.interviewvalet.com 

Tom Schwab knows how to build an online business. He's done it successfully several times, and now helps others find online success with podcast interview marketing.Marketing at its heart is starting a conversation with someone who could be an ideal customer.Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers.The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing.Find out more and get a FREE copy of Tom's book at http://interviewvalet.com/damn Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

One of the biggest problems creatives have is finding ways to get their products and services in front of an audience. A lot of people just aren't wired for marketing. Luckily, there's an option that will fit literally any industry you are in: podcasting. Obviously you listen to podcasts (you listen to mine) so why aren't you on them sharing your story? There's no quicker and easier way to get in front of an audience that aligns with you. It doesn't cost money to guest on other people's podcasts, and it'll make sure all of your efforts are getting you in front of the right people. Also, if you've ever thought about starting your own podcast I don't suggest diving right in. Being a host comes at a large cost, and it requires a LOT of time and devotion most people just don't have. Fun fact, most podcasts stop after only 7 episodes. To avoid being adding to a negative statistic, being a guest is also a great way to test the waters and see if it's really an endeavor you want to embark upon. To go further into this, I brought in THE top expert on podcast guesting: Tom Schwab. Tom is the founder of Interview Valet, the category king of Podcast Interview Marketing. Tom knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Drawing on his engineering, corporate, and e-commerce inbound marketing experience, Tom helps thought leaders (coaches, authors, speaker, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. Then he helps them to turn listeners into customers. Download this episode today, and learn how you can start taking advantage of this powerful marketing technique today. THE WISDOM WARRIOR “If you are speaking to everyone, you are speaking to no one.” - Tom Schwab Highlights - Always look for new tools, and WHY they are used. Podcasting has a niche for everything you can think of. Some of the best results can come from being on smaller podcasts. Think of iTunes as a search engine. If you want to start a podcast, guesting is a great way to test the water. Being on podcasts can help with backlinking. It's easy to repurpose podcasts to create more content. The role of a guest is to make the host look like a genius for having you there. When you are a guest, come prepared and stay on message. Podcasts are becoming “on demand radio.” What you know could help somebody. Guest Contact - Tom's Website Tom's Twitter Tom's Book Tom's Free Giveaway Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share!  Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn  

Tom Schwab knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Our discussion includes: How to overcome obscurity to your ideal customers Why podcasts are a good medium for breaking through the noise Why working with your ideal customers increases your recurring revenue The importance of asking your ideal customers who influences them Thinking about what activities you do that drive revenue How a business is an entity that has recurring revenue Why you need to focus on how you can help your ideal customer If you never lose a customer, you don’t have to gain many new ones to be successful How we know what our customers want by what our customers want If you serve your existing customers well, they will help you get new customers Every time you have a problem in your business, it is your opportunity to fix it Drawing on his engineering, corporate, and eCommerce inbound marketing experience, Tom helps thought leaders (coaches, authors, speaker, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. Then, he helps them to turn listeners into customers. Tom is the author of Podcast Guest Profits: Grow Your Business With a Targeted Interview Strategy and Founder of Interview Valet, the category king of Podcast Interview Marketing. Learn more about Tom at Facebook (https://www.facebook.com/ThomasSchwab) . (http://www.stitcher.com/podcast/smashing-the-plateau) Facebook Twitter LinkedIn 0Shares

SHOW NOTES Tom Schwab knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Drawing on his engineering, corporate, and e-commerce inbound marketing experience, Tom helps thought leaders (coaches, authors, speaker, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. Then he helps them to turn listeners into customers. Tom is the Author of PODCAST GUEST PROFITS: Grow your business with a targeted interview strategy Founder of Interview Valet, the category king of Podcast Interview Marketing. Listen and Learn: How to grow a brand and increase ROI Why podcasting is a powerful marketing tool How podcasting can integrate your internal teams Why your brand needs a podcast What are the benefits of being a podcast guest TO FIND TOM ON LINKEDIN, CLICK HERE. TO FIND TOM'S BOOK: PODCAST GUEST PROFITS, CLICK HERE

In this podcast episode we discuss how Podcast Interview Marketing with our special guest, Tom Schwab. Tom is the author of Interview Guest Profits and founder of InterviewValet.com When it comes to getting massive exposure for your business, and building amazing relationships with your market, there's no better strategy than being a podcast guest. And it's free to do! Topics discussed during this podcast episode include; Why is Podcast Interview Marketing so effective? How to get yourself booked in as a podcast guest Podcast interview do and don'ts And much more! You can play this podcast episode here: Your browser does not support the audio element. Websites referenced during the podcast: InterviewValet.com Here's a timeline of the topics discussed during the podcast: 0:00 - Short bio and intro 1:45 - What influences did you have when you were growing up that lead you to where you are today? 4:10 - What is a podcast? 5:45 - Why did you choose to focus on Podcast Interview Marketing? 8:20 - Why the podcast interview marketing conversion rates are so high 8:45 - Where does someone begin with podcast interview marketing? 10:55 - Is it important to get on podcasts that have a large following? 11:55 - How do you make yourself attractive to podcasters? How can you better your chances of being a guest? 16:20 - What should you talk about on a podcast? 16:45 - What is a good offer to turn podcast listeners into leads? 20:30 - Who doesn't podcast interview marketing work for? 23:15 - Passive, long-term traffic 25:05 - Podcast interview marketing real-life success stories 28:30 - Getting in touch with Tom Schwab Like this podcast? If you're enjoying the podcast, it's safe to assume there are others out there like you who would also enjoy the podcast. Help them find it! I've created a short video below that will show you how to quickly and easily rate and review the podcast in iTunes and/or Stitcher. Those people will appreciate it, and you'll feel great about yourself...

Reach Us Here:  Doug- @DJDoug  Strickland- @NiceGuyonBiz  John David Mann - @JohnDavidMann    Show Notes by Show Producer: Anna Nygren        In this episode, Doug and John discuss:  Ghost writing and co-authoring  Bob's book  Marketing of a book  A typical day in the life of writer  Key Takeaways:  You can write the most wonderful book in the world but if you don't have the right marketing, it's dead  Every book is – a vehicle of personal expression as well as a business  The biggest challenge in writing is to not edit yourself as you're putting your thoughts on your page  Who are you going to trust?    "I started out a classical composer" - John David Mann     Connect with John David Mann:     Twitter: @JohnDavidMann  Facebook:https://www.facebook.com/johndavidmann/?rc=p  Website: http://johndavidmann.com    Nice Guys Sponsor:  Interview Valet is the  best podcast booking service. They are the leader in Podcast Interview Marketing to help you easily turn listeners into leads.    Nice Guys Links  Support the podcast at www.Patreon.com/NiceGuys     Subscribe to the Podcast     Niceguysonbusiness.com     TurnkeyPodcast.com - You're the expert. Let us help prove it. Podcast Production, Concept to Launch     Book Doug and/or Strick as a speaker at your upcoming event.     Amazon #1 Best selling book Nice Guys Finish First.  Doug's Business Building Bootcamp (10 Module Course)     Survey: Take our short survey so The Nice Guys know what you like.        Partner Links:  Amazon.com: Click before buying anything. Help support the podcast.     Interview Valet:  Get interviewed on top podcasts and share your message.     Acuity Scheduling: Stop wasting time going back and forth scheduling appointments     Social Quant - Boost your Twitter following the right way. Targeted reach      Promise Statement: To provide an experience that is entertaining and adds value to your life.    Don't underestimate the Power of Nice.    

Reach Us Here:  Doug- @DJDoug  Strickland- @NiceGuyonBiz    Show Notes by Show Producer: Anna Nygren         Learn Your Manners and Hold the Mayo     In this episode, Doug and Strick discusses:  Mrs. Charles  Panera and it's manners  Trump shenanigans  Business models, present day    Key Takeaways:  Trump did say it  If you're not aligned with someone's belief system, you'll hear things differently   To all those restaurants out there, stop fucking up and you won't need more training. Advice brought to you by Doug Sandler.       "I want to make this world a better place, one green tomato at a time" - Doug Sandler      No time to get to this, but you can read the blog here: 12 worries that every entrepreneur has         Nice Guys Sponsor:  Interview Valet is the  best podcast booking service. They are the leader in Podcast Interview Marketing to help you easily turn listeners into leads.    Nice Guys Links  Support the podcast at www.Patreon.com/NiceGuys     Subscribe to the Podcast     Niceguysonbusiness.com     TurnkeyPodcast.com - You're the expert. Let us help prove it. Podcast Production, Concept to Launch     Book Doug and/or Strick as a speaker at your upcoming event.     Amazon #1 Best selling book Nice Guys Finish First.  Doug's Business Building Bootcamp (10 Module Course)     Survey: Take our short survey so The Nice Guys know what you like.        Partner Links:  Amazon.com: Click before buying anything. Help support the podcast.     Interview Valet:  Get interviewed on top podcasts and share your message.     Acuity Scheduling: Stop wasting time going back and forth scheduling appointments     Social Quant - Boost your Twitter following the right way. Targeted reach      Promise Statement: To provide an experience that is entertaining and adds value to your life.    Don't underestimate the Power of Nice.    

Marketing at its heart is starting a conversation with someone who could be a great customer.  With all of the modern tools it should be easier, but instead, it's gotten noisier. Tom Schwab of Interview Valet claims trying to break through the noise is impossible and could actually hurt you. Instead, you should be trying to get in on the conversation they are already having.   Using targeted podcast interviews and a proven system, he has consistently shown conversion rates 25 times better than blogs. The system called Podcast Interview Marketing can be used by authors, speakers, coaches, and brands to turn listeners into leads.  Leads that close quicker with a higher average sales price.  It's not magic.  It's a reproducible system that Tom outlines. Tom Schwab knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps small business owners, entrepreneurs and soloprenuers get featured on leading podcasts their prospects are already listening to. Then he shows them how to turn listeners into customers. Author of PODCAST GUEST PROFITS: Grow your business with a targeted interview strategyFounder of Interview Valet, the concierge level booking service Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.