Podcasts about podcast guest profits

Are you a secret or a success? You can't be both! If you feel stifled by the undying commitment to your comfort zone, today's show is for YOU! It's time to bring yourself out of obscurity and in front of your target audience. Are you leveraging the benefits of AI? We want to help coaches be as successful as possible by making sure that AI tools are functioning as your best referral partner. Join us to learn more!Tom Schwab is a US Navy veteran, entrepreneur, and author. As the founder and CEO of Interview Valet, Tom is a pioneer in leveraging targeted podcast interviews as a powerful marketing channel. Working with over 1500 clients ranging from Fortune 500 companies to high-level coaches and consultants, he's been called “The Godfather of Podcast Interview Marketing.” His book, Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, has been called the bible of podcast guesting. He routinely speaks at top business conferences about how to turn podcast listeners into clients. His refreshing view of marketing today shows how you can break through the noise and finally get heard by your ideal clients. Show Highlights:Tom's journey from the US Navy to corporate America to entrepreneurship“Obscurity is everyone's biggest problem today. There is no nobility in being unknown.”The overarching principles of selling products and servicesWhat ChatGPT is “looking for”Examples of what to do to be seen and heard more (Look for avenues that are easy, scalable, and digital!)Pinpointing the podcasts that are right for you and your expertiseTom's tips on repurposing content (It's easier than you think!)Tom's tips to identify your best talking points (Hint: Stories ALWAYS work!)Focus on profits–not leads.Tom's challenge to coaches who want to be podcast guests: Start by identifying five podcasts that have your ideal clients as listeners.Resources:Connect with Tom Schwab and Interview Valet: Website (Take the free assessment and receive a free copy of Tom's book, Podcast Guest Profits.), Facebook, and LinkedInWork with Meg! Check out the STaR Coach Show Mentor Programs! Visit the STaR Coach Show YouTube Channel!Explore past episodes and other resources at www.STaRcoachshow.com. Explore the STaR Coach Community and see what's available there for you!

According to the Interview Valet 2023 State of Podcast Guesting Annual Report, there are over 380,000 active podcasts in the world right now, with the average podcast episode receiving just 150 downloads within 30 days of its release.So, for individuals and organisations looking to use podcast marketing to grow their business, just booking podcast guest appearances isn't enough. It's necessary to use a targeted strategy based on data.In this episode, Tom Schwab joins Dr Genevieve Hayes to discuss how Interview Valet uses data to optimise business results in podcast interview marketing.Guest BioTom Schwab is the founder and Chief Evangelist Officer of Interview Valet and the author of Podcast Guest Profits and One Conversation Away. He is also an engineer whose first job out of college involved running nuclear power plants in the US Navy.Talking PointsWhat is podcast interview marketing and how it differs from traditional digital marketing approaches?How Tom uses data to inform podcast guest marketing strategies at Interview Valet.The most important metrics for targeting podcast marketing and optimising return on investment.What makes a top podcast?How Tom's use of data and analytics has evolved over time.LinksInterview ValetConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

Genevieve Hayes Consulting Episode 35: Data-Driven Podcasting According to the Interview Valet 2023 State of Podcast Guesting Annual Report, there are over 380,000 active podcasts in the world right now, with the average podcast episode receiving just 150 downloads within 30 days of its release.So, for individuals and organisations looking to use podcast marketing to grow their business, just booking podcast guest appearances isn't enough. It's necessary to use a targeted strategy based on data.In this episode, Tom Schwab joins Dr Genevieve Hayes to discuss how Interview Valet uses data to optimise business results in podcast interview marketing. Guest Bio Tom Schwab is the founder and Chief Evangelist Officer of Interview Valet and the author of Podcast Guest Profits and One Conversation Away. He is also an engineer whose first job out of college involved running nuclear power plants in the US Navy. Talking Points What is podcast interview marketing and how it differs from traditional digital marketing approaches?How Tom uses data to inform podcast guest marketing strategies at Interview Valet.The most important metrics for targeting podcast marketing and optimising return on investment.What makes a top podcast?How Tom’s use of data and analytics has evolved over time. Links Interview Valet Connect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE The post Episode 35: Data-Driven Podcasting first appeared on Genevieve Hayes Consulting and is written by Dr Genevieve Hayes.

Trying to find the right podcasts with your ideal audience is time-consuming and frustrating? In this episode of The business Ownership Podcast I interviewed Tom Schwab. Tom believes the best things in life come from conversations. It's these powerful, sometimes awkward conversations that propel us from where we are personally and professionally to where we dream of being.As an engineer, a Navy Veteran, and Nuclear Propulsion Plant Operator, Tom thinks differently. Tough Minded, Skeptical, sometimes even Cantankerous, but always technically competent, always thinking – “What if”, is how the head of the Nuclear Navy described it.As a small business owner and entrepreneur, he understands the unique challenges of business owners. This led him to be an early pioneer of using inbound marketing for eCommerce and targeted podcast interviews for marketing that connects.Tom is the author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, called the bible of podcast guesting.You can get a•Free Assessment - Will Podcast Interview Marketing Work for Me?•Free copy of Podcast Guest Profits (physical in the US, digital overseas)•Discovery CallFreebies: https://interviewvalet.com/bop/Tom Schwab LinkedIn: https://www.linkedin.com/in/iamtomschwab/Interview Valet: https://interviewvalet.com/Book a call with Michelle: https://www.AwarenessStrategies.com/m30Join our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/Digital Adoption Roadmap: https://www.awarenessstrategies.com/digital-adoption-roadmap/

So you wanna be a podcast guest but is it worth it? Does guesting really work and how should you prepare to be on a podcast.This is  a great chat with Tom Schwab the founder and Chief Evangelist Officer of podcast guest agency Interview Valet.We talk about why being a guest can help your brand or business, what gear you need and a bit of podcast guest etiquette.You can find Tom on LinkedIn or the Interview Valet website plus check out his book, Podcast Guest Profits on Amazon.Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcasts

For those who have wondered, this post will explain what I work on and how I function as a “million-dollar writer.” It is my hope this will stimulate you into taking the required steps to earn significantly more income than you do now. After I spell out how I manage to create a million dollars in revenue, I'll give you a simple 3-step roadmap to increase your own income. (By the way, even though I am describing the life of a writer, virtually all of what I'm about to share will work for any freelancer or business owner.) Links My Copywriting As A Million Dollar Business April Workshop - Want to work on building your business together, live and in person? There are a few seats remaining for my upcoming workshop this April. These seats will sell out - Click Here For Details and Availability.  Read This or Die - Click to preorder my soon-to-be-released book, Read This or Die.   Notes From This Episode This subject seems slightly impolite to write about. Like many, I was taught from my earliest years that it is impolite to talk about politics, religion, or money. I routinely violate all three of these directives, however, so this is not new territory for me. Let's begin… I am not writing to boost my own ego. I am writing to answer a very frequently-asked question: “How does a writer make a million dollars?” This is a great question, because the industry income average for freelance writers is just under $5,000 per year. When someone asks me how, as a writer, I make a million dollars, they may not actually express it, but what they really want to know is: “How does a guy who writes ad copy, who has never published a book I've even heard of… how does that guy make a million dollars?” And of course, ultimately, the real question burning in their heart is: “Could I do that? Or even half that?” That's what people really want to know and that's what I want to share with you. Before I get to the tactical stuff like: • How do you get paid?• What are your rates? • How do you get clients? It's imperative that I share 3 Prosperity Principles for Writers. PROSPERITY PRINCIPLE #1: YOU MUST DISCOVER YOURSELF Many writers and other creatives have a not-so-secret fantasy. They labor intensely for years on a masterpiece, hoping that an influential publisher or literary agent will “discover” them, and they'll be catapulted to fame and fortune. That's a nice fantasy, but with one problem: it doesn't happen that way. It never does, or at least almost never. Okay, rarely it happens. But you're more likely to be struck by lightning on the same day you win the Powerball, than you are to be “discovered” in this way. You must discover yourself! You must identify what makes you different, what “special sauce” you add to this common craft (writing) that makes you a distinctly differently voice on a common subject. In what way are you a player with a unique, unduplicable advantage? We spend 3 full days answering this question definitively in our Dreamstorm Workshops, using our Core Thesis Process; obviously, if you don't already know the answer to this question, you'll need to spend some time on it, PROSPERITY PRINCIPLE #2: YOU MUST PROMOTE YOURSELF To succeed, dear Reader, you must realize you are not actually in the “writing business.” You are in the business of You, Incorporated. It is your unique personality, and the fascinating persona you share with the world, that shapes how that world sees you. Done right, this can make you an irresistible character to whom people are attracted as their chosen and trusted authority. Done wrong, this can break the ties between you and your readers. Specifically, instead of promoting and advertising your highly-developed craftsmanship as a writer, you must be in the business of promoting you. You cannot rely on word-of-mouth, or critical acclaim, or impersonal ad campaigns. You must conscientiously promote yourself, and intentionally craft the way customers perceive you. If you have interest in knowing HOW it is I do all this, and want to see the detailed steps I take, let me know your interest in the comment section. Enough interest expressed will generate a new post on this “Implementation” phase. But for now, on to… PROSPERITY PRINCIPLE #3: YOU MUST GET OVER YOURSELF You might be disappointed to learn that your dream of being a purely creative being whose hands are never “sullied” by crass commercialism or “manipulative” marketing are mere fantasy. This may be hard to swallow, but you need to get over yourself in this regard. So, let me get the disappointing stuff out of the way right upfront: 1. This approach may require a readjustment of what you think of as “craft.” The kind of writing I do is very specific: direct response copy. This is copy meant to result in a sale. It's copy that moves the reader to buy. Personally, I find the craft of writing sales copy to be endlessly fascinating and fun. While you may not choose to write sales copy (arguably the most lucrative kind of writing available to the average writer), you may also have to spend a little less time writing poems about the secret lives of elves. 2. My approach is not an “instant income” strategy. This whole system of “writing as a business” has taken me a few years to figure out and build up. I am able to pass on some hard-won lessons (like those in this post), which I believe may considerably shorten your learning curve. You can go faster than I did. But it's still not instant. And I'm constantly learning new things. You and I are very much works in progress. 3. There is more than one way to achieve a million-dollar income as a writer. For instance, there is a writer (whose name you would not recognize) who writes 3-4 books a year and gets paid $300,000 – $400,000 for each book. He's a ghostwriter. You'd be shocked to learn how many New York Times best-selling books with famous names on the covers were actually written by this one ghostwriter. Another writer I know raked in a million dollars last year writing content, white papers, and annual reports for big corporations. As I said, my way is not the only way. But it is worth noting that though the kinds of writing differ, the basic ideas I share here apply to every wealthy writer I know. 4. In my experience, a million-dollar writing business means you're selling more than “just” writing. You will probably find it necessary to offer products and services that are not strictly writing (but which you would not be able to sell without your foundational work as a writer). It's the rare writer who can merely write and cash checks (our ghostwriter friend notwithstanding). I'll dive more deeply into this in the next section. 5. This whole endeavor requires me to use a four-letter word that will shock and offend some people. But I feel the use of this word is required to communicate the force of my argument. The four-letter word is: w-o-r-k. Work! Ya gotta put in the effort! This is a glimpse “behind the curtain,” and you may or may not like what you see. Then again you may find it encouraging to know there is a proven path to prosperity as a writer, and you don't need a fat contract from a big publisher to pull this off. You can simply decide, and then go do it. “The miracle of the seed and the soil is not available by affirmation; it is only available by labor … the greatest form of maturity is at harvest time. That is when we must learn to reap without complaint if the amounts are small and to reap without apology if the amounts are big … you must either get good at sowing in the spring or begging in the fall. The soil says: don't bring me your need, bring me your seed.” — Jim Rohn HOW I GET PAID The first thing to know is I “fudged” a little on my income – it wasn't really $1 million last year. The actual number is closer to $1.2 million. The second thing to know is I didn't get to keep most of it. Where did it go? A lot of places: • The IRS and the State of Washington got their portions, of course. • Then there are payroll taxes, Social Security, etc. • Employee salaries. • Affiliate commissions. • Vendors and independent contractors. • Other business expenses. • There are the medical expenses related to my little neurological disorder. • Plus we finished paying off all consumer debt, which at its height topped $400,000.(I'm actually embarrassed by this. I learned a lot through the mistakes which landed me in so much debt – perhaps I'll share more about that journey in a future post.) So, you can forget asking me for a loan. I didn't sock a million into the bank. But I'm not complaining – the Edwards household did, and still does, quite well. With all that out of the way… here's where the money actually comes from. How I get paid. Product Sales Product sales are far-and-away our biggest source of revenue. These include high-ticket items ($1,000 and up) sold mostly via PLF-style launches, advertising, purchased solo email campaigns, and organic website traffic. “Day with Ray” Consulting This is where I meet with a single client (or their team). I require this meeting before Private Client Copy Engagement. The “Day With Ray” costs $15,000 if you come to me in Spokane, WA, or $20,000 plus private air charter if I come to you. What do we do in such a meeting? It depends on the client (everyone is different, so there is no template for this). I grill the client for the first hour or so, and generally this will lead to a discovery of the 1-3 most powerful “levers” we can pull in their business to increase revenue and profits, while providing the business owner with less stress and more peace of mind. Private Client Copy Engagement After a long period of protesting that I was no longer writing for clients, I am finally giving in to market demand. I am accepting a very few assignments wherein I personally run the copy project and write the copy. This is prohibitively expensive for the client, and if you have to ask, you can't afford it. Also, I require that all Private Clients pass a rigorous application process, and agree to my admittedly unreasonable demands (100% compliance with my advice, 100% commitment to running my copy as written, 100% commitment to testing and tracking, payment of a percentage of gross sales to be made quarterly, and acceptance of my total lack of availability for “chummy chats,” psychological counseling, and babysitting sessions). I charge a minimum of $150,000 payable up front. Maximum four clients per year, booked well in advance. Royalties These are payments on gross sales of Private Client projects. They also include royalties on co-created projects and revenue share deals. This is becoming a more significant percentage of my company revenue. Please do not contact us looking for me to do your marketing for free and offering me a percentage. I only do these deals when I know the person well, know the company and market well, and when it is my idea. Group Coaching Group coaching has been lacking in my portfolio of services until recently. Experiments thus far show it to be fun and profitable, as well as extraordinarily valuable to participants. These are online groups of up to 20 people at a time, who receive coaching and feedback from me once per week for a finite period (usually 6-12 weeks). Workshops I host a few small group workshops that focus on a single theme or outcome each year. Participants pay a premium fee ($5,000 – $10,000) and must qualify through application. These consist typically of three intense and productive days that can significantly alter the course of the client's business and life for the better. Private Masterminds Small group Mastermind Alliances involve a strict application process, membership requirements, and required compliance to meeting attendance and participation. Affiliate Commissions We generate commissions through the recommendation of products and services we ourselves use. This accounts for about 7% of our company revenue each year, but nearly 18% of our annual profit. Why is it so profitable? All we do is promote the product. We don't actually do any work, creation, or customer support. REIC Membership This is our newest offering. Members receive a printed newsletter each month with my best (and freshest) thinking, a monthly video training, a live Q&A once per month, and more. We are launching this in September 2017. Those methods fairly well sum up how I earn my income. HOW I GET CLIENTS My marketing system is not immediately obvious to most. It is complex, carefully thought out, and rigorously tested. I am constantly experimenting. Every “thing” we do is designed to point to all the other “things” we do. Client Attraction vs. Client Pursuit Client attraction is foundational. Long ago I decided I did not wish to “chase” business, but prefer instead to let business chase me. So, I have carefully designed a ubiquitous system for attracting a steady flow of possible clients and customers from many different streams. This adds up to a large flow of potential business at various levels of engagement and investment, all swimming (upstream if necessary) to me. Some of the “pools” from which I attract business include: • Podcasting. This is one of the most intimate mediums available. Podcast listeners have me literally “in their head” for an hour per week (or more, if they binge-listen… and many do just that from our library of nearly 300 episodes). This is a curiously powerful medium. Numerous customers have listened to 1-3 episodes and proceeded directly to a $5,000 – $10,000 purchase. • YouTube channel. This is a new, experimental marketing tool for me. I have been enjoying playing around with the possibilities, and have now settled on a strategy going forward. Look for a slight shift in focus on my YouTube channel in the coming weeks. The goal, as with all third-party media, is to move people off third-party properties like YouTube (and Facebook, and Twitter, etc.) and onto my email list. • Social media. While many claim direct money making power through social media, my approach is to use it to attract and build a bond and relationship with my tribe, and then move them from social media to the media I own, i.e., my email list. • Printed newsletter. Already mentioned once, this is not only a product but also a marketing tool. Since the largest primary segment of my audience is made up of writers (meaning, presumably, they're also readers), having a print newsletter is vitally important. Print media carries more impact than electronic media. This is not something I'm guessing at. According to this Millward Brown study, brain scans demonstrated the same message presented to the human subject printed on paper lights up more areas of the brain than the electronic equivalent. More areas of the brain lighting up equals more engagement. • Speaking. This is a way that I accomplish a number of objectives: for instance, I like to travel. I want to travel to exotic places. So, I have a speaking engagement next month in Hong Kong, primarily because I've never been there. This will also afford me the opportunity, as do all speaking engagements, to establish personal contact with a new group of people, perhaps add them to my mailing list, and maybe generate a few clients along the way. Speaking automatically grants you a certain amount of gravitas and authority. As far as generating clients, this is an indirect benefit of speaking. I do not hock or pitch my services from the stage. I do, however, strategically communicate that I am available to be hired by the right people, and that I have products available for people who are not ready to hire me. Perhaps I'll write more about this at a later time. • Books. Both physical and Kindle versions of my books are available. I currently have three books that are relevant to my business as a copywriter and marketer, and by the end of next year I plan to have no less than 10. The current books are How to Write Copy That Sells, Moneywords, and Just Get Started. These books generate a certain kind of prospect or client. They are engineered to do so, and also provide valuable content. And, as with speaking, having a book in hand conveys on the author a certain amount of authority and credibility which cannot be gained in any other way. • Guest posts/appearances. From time to time I guest-post on the blogs of other people. I also appear on other people's podcasts as a guest interview. Once upon a time, I did this indiscriminately and would post or appear anywhere asked. The demands on my time have become so overwhelming I now have to choose more carefully. Each decision whether to appear on a podcast or write a guest post is a tactical decision designed to support my overall business strategy. For more on my thinking about this, see this book with my friend Tom Schwab, Podcast Guest Profits. That, in a nutshell, is how I get new clients. I admit it is condensed and leaves out a lot of details. The subject deserves a book of its own. The above will get you started and will have to do until I write that book. HOW I RUN MY WRITING BUSINESS This is not an exhaustive description of methodologies and practices for running a business, but a brief overview of some key principles that I believe help keep my business lean and growing. Minimal staff. Once upon a time, I wanted no staff at all. This came after having been responsible for hundreds of people in my corporate position in radio broadcasting. But I finally realized I was limiting my growth by not hiring employees for my personal writing business. So now we have a few full-time employees and a number of independent contractors. We try to keep the staff as minimal as possible, but no smaller than needed. I have seen more than one friend destroy their own business by over-hiring. I'm determined not to make this mistake. Remote workers. Rather than limit my pool of prospective employees to people who live in my hometown, we simply look for the best people for the job. This means we have hired staff from all over the place. In the US, we have workers on our team in Tennessee, Colorado, California, and elsewhere. For more on how to orchestrate a remote workforce (because there are some unique challenges), I highly recommend the book Remote: Office Not Required, by Jason Fried. Employees vs. Contractors. I am not offering legal, accounting, or other professional advice. You should seek the services of a qualified professional to answer those questions. I can tell you that in my experience there is a difference between an employee and contractor in terms of mental attitude and dedication to the job. This is not to say that contractors don't have a place. In my work as a freelance copywriter, I am, after all, an independent contractor. However, the person who is a full-time employee in your company can devote 100% of their working efforts to you. You must see that makes a difference. I'm not saying one is better than the other; I'm saying there's a place for both. Client Selection. Anytime I'm going to be personally interacting with clients, such as on a copywriting or marketing project, I use a selection process. The prospective client will have to convince me that I want them as a client. This may sound arrogant, but it is not meant to be so. It actually serves all parties concerned. If I do not have good chemistry with the client, if our working styles do not match, or if we have mismatched expectations, that is a recipe for discord and upset. Contentious, negative, or sketchy people do not make the list. And if they do somehow sneak in, once we discover these fatal flaws, they are invited to go elsewhere. Immediately. PRIORITIZING PRODUCTIVITY I place priority on stewarding my most valuable non-renewable resource – time – as if it is treasure. Because it is treasure. Thus productivity gets priority. My Morning Success Ritual. This is vital to my most productive days. While I don't manage to get this all in every day, I'm getting better at it. My goal between is to achieve 95%+ compliance with this ritual every day. The days when I follow this MSR, starting the minute my feet hit the floor out of bed, are invariably my best days (most productive, most joyous, most satisfying). Probably because the most important things were done first – like prayer, reading, meditating, journaling, exercise, etc. And they are done when I'm still in the “NDZ”: No Distraction Zone (meaning no email, no voicemail, no phone calls, etc.) Writing. The first thing I must do each day after my MSR is complete (and after I have showered, driven to the office, etc.) is WRITING. I am primarily a writer. You can always tell who the writers are – they're the ones who are writing. This is my #1 Revenue Producing Activity (RPA). At this point my phone is off, I have still not checked email, not checked voicemail, etc. Still in the NDZ. I write for a large block of time at the beginning of the day — often 4 hours. NOTHING gets to interrupt the writing — including (especially) the clients for whom I may be writing. Fortress of Solitude. This is the most important and perhaps the most controversial piece of advice I can give you. You must construct for yourself a “fortress of solitude”. While I do not pretend to be Superman, I do take inspiration from the Man of Steel's secret hideaway. The Fortress of Solitude is the place Superman goes to be in absolute solitude. A place of silent contemplation. This is the place he goes to think, to learn, to plan, to rejuvenate. Some of the ways in which I've done this are: I never answer incoming business calls. They're always screened, dealt with, and if I really need to speak with the person a call is set for Call Day. I have only one day per month that I make phone appointments (Call Day). I make all phone appointments on that day. If that date cannot work for a person seeking a phone conversation with me, my assistant will schedule them for the next month. I schedule all my interviews on one day per month, grouped together so that I can take care of this task all in a single day. My daily schedule is relatively free from appointments. This creates large blocks of time for me to do what I do best, and what is most important for generating revenue in my business: writing, creating content, and recording (either audio or video). For more details on why I resort to these extreme measures, please see No B.S. Time Management for Entrepreneurs, by Dan Kennedy. Rest. In order to deliver the very best work to my clients and partners, and to still leave room in my schedule for rejuvenation (sleep, family time, time with God, and time to just plain relax)… I have to guard my time vigorously. And I have to be on guard against what Dan Kennedy calls “Time Vampires”. They will suck the life out of you. I Don't Check Email, and I Only Get One Email Each Day. My auto-check feature in Apple Mail is turned OFF. I only get email when I press the “Check Mail” button. I check it once per day, Monday thru Thursday. Usually around 4 pm Pacific. All my email is screened by my assistant, who compiles the relatively few messages I must read or respond to. She sends those to me in a single email at the end of each day. This is one of my policies that tends to be unpopular with those who are “urgency addicts”, and who want me to have a constant email discussion about all manner of things with them. I refuse to sacrifice my highest valued commodity (time) for the sake of what usually amounts to trivia. I suggest you adopt the same policy. I Avoid Meetings Like the Plague They Are. Any meeting that lasts longer than 15 minutes is probably too long. Not always, but most of the time. Any project that requires multiple meetings each week is probably in trouble. Long meetings = inefficiency at best, and postponement of the inevitable at worst. (As a sidebar: frequent short meetings are just a disguised way of having long meetings. HEAR ME: if you have “meeting-itis”, either you just want an excuse to talk about work instead of doing it, or something is wrong with the project … something another meeting won't solve). Phone Meetings / Conversations. Same as in person meetings, only worse. Conversations and phone meetings should be 15 minutes or less and have a predetermined purpose and ending time. These all take place on aforementioned Call Day. Instant Messenger. Any Flavor. (I'm looking at you, Slack). Just say no. The only time I use it is when I have SCHEDULED events on Skype or Zoom (usually interviews). I am NEVER “just available” to be interrupted. (If I was, that would mean that I was either doing something unimportant or that I was doing NOTHING. If I'm doing something unimportant… WHY? And if I'm doing NOTHING, it's a PLANNED nothing and it's important that this not be interrupted!). I HATE TEXT MESSAGES. The end. Office Hours. Yes, I have an office outside my home. I lease currently. I'm considering buying an office building. I keep regular business hours most of the time: Mon – Thurs, 8 am – 5 pm Pacific. By the way, my office phone is answered by a LIVE HUMAN (not some stupid voicemail torture device) Monday – Saturday, 8 am – 6 pm Pacific time. Why do I have the phone covered even when I am out of the office? Because other members of my team keep different hours… and because emergencies DO happen, and I like to be available if a TRUE emergency arises. My phone team knows how to reach me in those cases. WHY THE EMPHASIS ON NOT BEING INTERRUPTED? Interruptions cost you dearly. As a writer, I know that allowing myself to be interrupted by a client or vendor (“Hey Ray – got a minute to talk about the new logo?”) can seem harmless… but it isn't. That interruption costs me (a) the state of “flow” I was in while working, maybe impossible to recover, (b) the time of the interruption itself, and (c) the time it takes me to get back into the “zone” with what I was working on… minimum 20 minutes, maybe longer. I can't afford to let that happen. My clients and customers can't afford for me to let that happen. I once had a client who loved to call me at 11 pm at night and talk for two hours. I tried to tell him I worked set hours and was available at those times, but he didn't seem to understand. When our first project was finished, I fired him. His dysfunction did not automatically become my problem. Be warned – people will WASTE your time if you let them. Will you let them? Be polite, be loving… but don't be a victim. In the end, if you guard your time, you are being most respectful of other people. Think about it: if you allow yourself to be interrupted, or your time wasted when you should have been doing something else… who suffers? Your clients. Your customers. Your family (“Sorry honey, I have to stay late because I wasted 2 hours today listening to the web team make excuses…”). You're not serving anyone by being a poor steward of your time. WHAT TO DO NEXT Here's the 3-step plan I promised you to help increase your own income. It's quite simple: 1. Choose just one of the practices I listed above – the one that excites you the most. 2. Put that practice to work in your own business, and use it until it begins to produce results. 3. Now pick a new practice, add it to your daily/weekly/monthly routine, and repeat the process. (Don't stop doing the new “thing” you started in Step 1. Keep doing all the activities, and as you add them one by one, you will likely see a corresponding surge in income. I am not promising you any income results, just sharing what has worked for me. Your mileage may vary.) If this post has struck a chord with you, please let me know in the comments, and ask any specific questions you have. I'll endeavor to answer as transparently as possible. Finally, if you did find this post useful, I pray that you put it into action. So, here's my question for you: What ideas from this post will you implement and what results do you hope to see?   How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.   Get the Transcript and Video https://rayedwards.com/612

Are you looking for opportunities to make more connections? You could be just one conversation away from your next big client success that leads to scaling faster. Tom Schwab started his agency Interview Valet in 2014 with the theory that targeted interviews on established podcasts could be used much like guest blogging. This podcast guest strategy has grown into a business that provides the fastest way for authors, speakers, coaches, consultants, and brands to maximize the benefits of podcasting. In his interview with Jason, Tom expands on how to start conversations that lead to success in your business, how to get the contacts that will lead to those conversations, and why you should look for a true connection to get people interested. 3 Golden Nuggets Conversations that lead to success. The idea behind Tom's podcast marketing service is that everything great in his life has come from a conversation. He believes that in your personal or professional life you owe your most important connections to that initial conversation, it could be a customer you really wanted to work with, a business partner, a great employee, your best friend or spouse. “It wasn't a funnel. It wasn't a, you know, social media strategy. It was conversations.” Because of this, he wants to emphasize the importance of human connection as something that can't be replaced by automation. How to get more conversations. Remember that more is not better, better is better. Tom tried to keep in mind that you can never say enough of the wrong things to the right people or the right things to the wrong people. So you should always make sure that you're talking to the right people in the first place. Are they interested? Make sure they're interested in having that conversation and then make sure it is a conversation by asking their thoughts on something, as opposed to just asking the same five questions and them just giving talking points. Look for a connection. How can you get the connections that will lead to the conversations you want to have? Try to figure out who you're going after and who's connected to them and see if they can connect you to them. You should look at putting together a targeted list and go over this with your sales team. But whatever you do, don't just treat it like a spam list. Figure out what's the connection? What's that degree of connection? And then ask. Remember that people usually want to have their friends, their friends of friends and people they want to be their friends on their podcast. So figure out how to fit in one of those groups. Sponsors and Resources Verblio: Today's episode of the Smart Agency Masterclass is sponsored by Verblio. Check out Verblio.com/smartagency and get 50% off your first month of content creation. Our team loves using Verblio because of the ease in their process and their large pool of crowd-sourced writers. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Being One Conversation Away from Scaling Your Agency Faster {These transcripts have been auto-generated. While largely accurate, they may contain some errors.} Jason: [00:00:00] What's up, agency owners? Jason Swenk here and I'm excited to have another amazing guest. And we're going to talk about how you can scale your agency faster through one conversation. You're one conversation away from scaling faster. So let's go ahead and jump into the episode. Hey, Tom. Welcome to the show. Tom: [00:00:26] Hey, Jason. I am thrilled to be here. Jason: [00:00:28] Yeah, I'm excited to have you on. So tell us who you are and what do you do? For the people that have not heard of you yet. Tom: [00:00:34] I am Tom Schwab. I'm the founder of Interview Valet, a podcast interview marketing service. We help authors, coaches, speakers, brands, get their message out on targeted podcast interviews. And I'm here in Kalamazoo, Michigan, which proves if you could do it from Kalamazoo, Michigan, you could do it from anywhere. Jason: [00:00:54] Oh, that's awesome. Well, let's kind of jump into it. You talk about kind of you're one conversation away from really hitting it out of the park. So I guess elaborate a little bit more for us. Tom: [00:01:05] Yeah, as I look at it, everything great in my life has come from a conversation. And that could be that big customer that you acquire. It could be that partnership that you have. It could be that great employee. Heck, take it personally, right? Your spouse. It was probably a one conversation that connected you with them. It wasn't a funnel. It wasn't a, you know, social media strategy. It was conversations. And I think one of the things, while I'm a big proponent of automation, I think it can't replace human connection. And I think the bigger the sale, the bigger the relationship, the more trust is involved in it. We need to focus on conversation as opposed to just automation. Jason: [00:01:48] Yeah. You know, I just got off a sales mastermind call. So for our mastermind, we have our own little mastermind just for their salespeople that they can call. And one of the members was talking about, well, hey, I'm taking this course on doing videos to sell better. You know, selling through video and I told them, I said, let's step back. You shouldn't use video to sell someone off the first conversation. You should use it as, how can I get a conversation in order to just say, yeah, that sounds kind of interesting, let me chat a little bit more. So I totally agree with you about one conversation. Tom: [00:02:30] And the whole idea of people can see the sales pitch coming. And I think they want to know who they're working with. You know, HubSpot years ago did a study and they found an about the founder page was highly indicative of a buying decision. And so, you know, the bigger, the decision, the more you want to know what this person is who their heart is. Why do they believe at this way? And if you think about it, you know, from branding, you think of all the big brands today. If I say one, you know, you could probably say the person that goes along with that, and it doesn't come from a 10-second social media ad. It probably comes from you hearing a conversation with them over the years. Jason: [00:03:11] Well, how can, you know, because that's a question I get a lot from our members and other agencies I chat with is, you know, how can I get more conversations? Tom: [00:03:21] Well, I would say always remember more is not better, better is better. And then what is a conversation, right? So you want to have the conversation with the right people, a mutual friend, Shane Duffy, out there in Texas, I always remember something he told me. He's like you can never say enough of the wrong things to the right people or the right things to the wrong people. So make sure you're having the conversation with the right people from the very beginning. Are they interested in this? Just because you can yell to 3 billion people through the internet, doesn't mean they want to hear you. So first make sure that it's focused in there that they're interested in having that conversation and then make sure it is a conversation. Like here, podcast interviews, I understand what the word comes from, but to me, the best interviews are more conversations, right? It's not, you're asking the same five questions and I'm giving the same talking points. So have that back and forth. You know, if you've got a client that asks you a question, well, instead of just answering one, jump off on a video and say, hey, you know, Jason just asked me this question. I thought it was great. I had to think about it myself here is my answer. And then encourage people to say, what are your thoughts on it? You know, start that conversation. Sometimes people will say, well, that's not scalable. I don't know if it's scalable or not, but it's effective and I'd rather have effective than ineffective and scalable. Jason: [00:04:56] Oh, I totally agree. And you're really a great connector and you're connecting a lot of these great people together to have these conversations and then people kind of go, oh man, I had a great conversation here. And then they relate that to you. Is that something that you've had to work on in order to do that better and to continue to do that? You know, that's something I always struggle with. Tom: [00:05:20] Well, first of all, thank you for saying that I'm honored by that. And I think it's come with time also, because one of the things that I thought of is that the best gift you can ever give somebody is an introduction to a new idea or a new person. You remember that professor in college or the teacher in high school that really opened your mind to something, or once again, going back… Jason: [00:05:43] Still waiting, still waiting on that one. Tom: [00:05:47] How about the, the person that introduced you to your spouse, right? That's not something that you could do for yourself, but it changed your entire life. And I've always loved that of getting introduced to people and getting introduced to ideas. And I think we're blessed to be a blessing so trying to do that for other people too. And that's one of the biggest thrills I get is listening to podcasts right now and hearing a podcast host, you know, say, oh, this is my friend so and so, and that they build up a relationship there and going my company Interview Valet had a small portion in making that happen. Once again, uh, another mutual friend of ours, Morgan Wright, he pointed out to me years ago, well it was like a year ago, that remember we used to play that six degrees of separation with Kevin Bacon? Jason: [00:06:36] Yep, Kevin Bacon. Yep. Tom: [00:06:37] So Y2K. Right now it's like 2.3. So with that you're 2.3 degrees of separation from anybody in the world. So right? If you want to have a conversation with them, well, then you probably should go on LinkedIn or think who could introduce me to, to Jason Swenk? Who knows him? Right? Because you'll get a lot further with that conversation than you will just with some spam email. Jason: [00:07:08] Are you looking for a content creation solution for your agency and/or clients? Verblio can help you with everything from blog posts, eBooks to video scripts, and a lot more. Verblio is a crowdsource solution to content creation with the pool of more than 3000 highly-vetted to produce custom SEO-rich content. In fact, my team has been using Verblio and we love the ease of their process. With Verblio, we set the criteria for the style and the tone, and then they match you with the writers that have the expertise in your subject matter. Verblio is a platform specifically designed for agency, and that's why for a limited time, they're offering my listeners 50% off the first month of content, just go to verblio.com/smartagency to learn more. That's Verblio, V E R B L I O.com/smartagency. I'm glad you mentioned that because that was something we did in the agency a lot. Especially when we wanted to reach into brands and I tell people to do this in the mastermind all the time, like, come up with your top a hundred hit list and then start going who's the contact in that hit list? And then who do I know that knows them that can connect us and create that conversation that we've been looking for? Because people think that... one of the excuses today, you know, on the mastermind call was like, well, I can't send a strategic gift because no one's working in the office. They're all at home. But like we were talking about like, hey, what, if you figured out who you're going after and who's connected to them and seeing if they can connect you? Cause that's how we landed some big accounts. Tom: [00:08:53] You look at that at one side, you know, it's that account-based marketing. I would say that's even more granular than that, right? Of the relationship at an account-based. Whereas you look at that and somebody else comes and says, well, you know, I can buy this list of, you know, 5,000 companies and, uh, I can scrape this database, so can everybody else, right? And they're probably doing it also. I, I laugh. You know, I get pitched to be on my podcast about four times. Jason, I don't have a podcast, right? But everybody loves it and wants to be on it. And I wonder how many good clients are getting the same thing where it's just another email that somebody is just spamming them wherever it's an introduction from a friend. Yeah. It's almost like the mob, right? If Jason vouches for them, I'll take a meeting with them. Jason: [00:09:48] Yeah, exactly. I just think that's some low-hanging fruit, for all of you listening, that you should look at of going do we have a targeted list that we're going after? Or have this go over this with your sales team, which you should have a sales team. You should not be doing the sales, but that's another story, and that's another episode we can chat about. But then identify what's the connection? What's that degree of connection? And then ask. And I think you'd be really surprised if we come back, if you look in two weeks, do this for two weeks, I think you'd never stopped doing it again. Tom: [00:10:22] We teach the same thing in podcasting, right? People will spam list and I'll always say, you know, come up with a target list of 10 podcasts and then think about it. What are the three types of people that people want to have on their podcast? Their friends, their friends of friends and people they want to be their friends. So figure out how you can figure out to be in one of those groups. Jason: [00:10:44] Exactly. Well, this has all been amazing, Tom, is there anything I didn't ask you that you think would benefit the audience? Tom: [00:10:51] The one thing that I would encourage people, you know, we're blessed to be a blessing and a lot of times people will say, well, what I know everybody knows, right? I, I've got nothing special in a conversation to add. That's not true, right? You are an expert on something. You look at the legal definition of an expert, is somebody by their training, their experience, their life knows more than the average person. I guarantee you, you're working 16 hours a day, sometimes in your business, you know more about your business. You know more about your industry. GoldenNow, are you the one expert? No, there's not one expert, but you are an expert. And what you know could really help people. What's ordinary to you is amazing to others. So share that, you know, he's there as a podcast guest, as a podcast, host doing blogs, videos, whatever it is. I think you'll bless a lot of people, but you'll also be amazed at how it comes back and helps your agency. Jason: [00:11:53] Awesome. Well, Tom, I know you have a book that came out, so tell us where can the people listening get it? Tom: [00:11:59] Uh, yeah, so, um, we got a book called One Conversation Away. It's my second book, Podcast Guest Profits was the first one. Uh, you can get all of those. I'm not here to sell books. I sell some, but I give a lot more away. If you come back to Interview Valet, with a v.com, forward slash swenk (interviewvalet.com/swenk). We'll put everything there. I'll put my social media. Uh, if you'd like to talk about how your agency or your clients could use targeted podcasts or interviews, I'd be thrilled to talk with you about that also. Jason: [00:12:28] I thought you were going to be like I'll put my social security number there. I'm like, like don't put your social security. I just mentally that my mind went there, but awesome. We'll go check that out. Thanks so much, Tom, for coming on the show. And if you guys want to be around amazing agency owners where they're sharing, what's working and then also have a mastermind specifically for your operations, for your sales team. I want you all to go to digitalagencyelite.com, request an invite and start applying, and maybe you'll be the right member for us and, uh, we will chat soon. So go there now. And until next time have a Swenk day.

Thomas Schwab and Interview Valet - The Best System To Help You To Become A Podcast GuestA podcast guest that is on the ideal show, with the right message, the right interview technique, and effective podcast marketing wins more awareness, friends, and wonderful personal and business branding. Being a podcast guest also helps you sell more of what you are selling - ideas, products, and services. You like that. Right?So, take a listen and find out how to get rich and famous. Faster. OH, Interview Valet does it all for you. I know. They did it for me.  OH, OH, do you like FREE? Go directly to Interview Valet and you can get a free copy of the informative 149-page book Podcast Guest Profits. Grow Your Business With A Targeted Interview Strategy.Like Links...Interview ValetThomas Schwab on LinkedInAdvertising Stories. "The most important advertising industry podcast."  Ad World MagazineEven More?!Hypnotism coming: Remember to subscribe to Advertising Stories. Remember to subscribe to Advertising Stories. Remember... so you will hear my whole series of truly exceptional interviews with marketing leaders. Like Thomas.A nice thing for me… Feedspot has recognized Advertising Stories as being a top 15 advertising podcast.

There is so much noise in the world of business. Competing with countless brands is difficult, especially when you are just starting. That's why you need a sound strategy to promote your business. Don't just jump into the platform where everybody else seems to be. Focus your efforts on where your audience is listening. In this episode, we are joined by Tom Schwab, an expert in podcast interview marketing. He shares how Interview Valet grows businesses by putting them in front of their ideal audience. We learn the value of guesting on the right podcasts and how this can promote your product or services. Marketing is not about being the loudest; it's about knowing where to speak. Tom also shares his insights on success, building relationships, and why you need to share your expertise. If you want to learn how to promote your business for business growth, then this episode is for you! Here are three reasons why you should listen to the full episode: Discover how Tom redefined and chased his version of success.  Learn how to promote your business by choosing the right platforms and building relationships.  Find out tips and strategies on how to gain exposure for your business through podcasts. Resources Subscribe to ourhttps://seekgocreate.com/ ( website) and otherhttps://seekgocreate.com/platforms/?et_fb=1&PageSpeed=off ( platforms) to get resources from our guests and updates on our latest giveaways and episodes. Check out Tom's books: https://www.amazon.com/PODCAST-GUEST-PROFITS-interview-2016-12-24/dp/0998280607 (Podcast Guest Profits) https://www.amazon.com/Mastermind-Blueprint-Building-rich-life-ebook/dp/B0719JT8R4/ (The Mastermind Blueprint) https://interviewvalet.com (Interview Valet) – Check out Tom's website to learn how he can help your business grow with Podcast Interview Marketing. Learn how to promote your business with a targeted interview. Get a free assessment, Tom's book, and other resources when you go tohttps://interviewvalet.com/SGC ( https://interviewvalet.com/SGC)! https://seekgocreate.com/how-to-promote-your-business-through-podcasts-with-tom-schwab/ (Episode Details) Enjoy the Podcast? Seek Go Create is for anyone seeking excellence, moving towards success, or creating something new. We share topics, stories, and conversations that allow us to rethink how we live, work, and lead. If you were inspired and educated by this episode, feel free to subscribe to us onhttps://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vc2Vlay1nby1jcmVhdGUv ( Google Podcasts),https://podcasts.apple.com/us/podcast/seek-go-create/id1481874131 ( Apple Podcasts), orhttps://open.spotify.com/show/4pnLpMwK6gGeTJvXvVam5z ( Spotify) so that you never miss another episode. Also, share this episode or what you've learned today on your favorite social media platform. Love to give us 5 stars? If you do, we'd love a review from you. By doing this, you can help us reach more people who want to redefine success in their lives. Connect with the SeekGoCreate Network! For updates and more episodes, visit ourhttps://seekgocreate.com/ ( website) or follow us onhttps://www.facebook.com/SeekGoCreate/ ( Facebook),https://www.instagram.com/seekgocreate/ ( Instagram),https://www.linkedin.com/company/seek-go-create-network/ ( LinkedIn),https://twitter.com/SeekGoCreate ( Twitter), andhttps://www.youtube.com/channel/UC-4BK0v7R7ZgOuaNRa3MrWA ( YouTube). To growing and becoming all we are created to be, Tim

My guest today is Dr. Michael Reinert, an Enterprise Architecture expert and the owner of Reinert Consulting which is the company I use for my Information Technology needs.   Now you may be asking yourself, “What is Enterprise Architecture and why would my company even need to hire someone to manage my information?” We are going to answer those questions and so many more on today’s episode.   As a Navy veteran who operated nuclear power plants, a Ph.D. in information sciences and technology, and an entrepreneur, Dr. Michael Reinert has a refreshingly unique perspective on information and technology. He uses the language of business rather than technical jargon to communicate with his clients and brings alignment of business needs with information and technology needs. An entrepreneur, enterprise architect, speaker, and teacher, Michael helps companies remove doubt about decision making and protecting their important information assets.  Confession: I’m a great water treater, but until I met Michael, I didn't know HOW or WHY I needed to protect my company’s digital information.     Bottomline:   Today’s episode is going to help you understand the immense value of your company’s information, and Dr. Michael Reinert will give you a strategy to protect it.  Your roadside friend, as you travel from client to client.   -Trace   Timestamps:   Our 200th episode is coming up please let us know what the show has meant to you and your show ideas [2:50]  James’ Challenge [4:00] “Use your sense of touch to determine which softener vessel is online, if the chemical is pulsing through feed tubing, etc., and report back.”  Introducing Dr. Michael Reinert [7:00]   it vs IT [15:49]  Enterprise Architecture [19:08]  How should a water treatment company manage its Information Technology? [26:05]  Cybersecurity and the Dark Web, what you need to know about risk mitigation [33:58]  What bottom-line things do the listeners need to know about Information Technology and Cybersecurity? [49:28]  Lightning Round Questions [53:30]    Quotes:  “I.T., make those two letters small, and it’s just the basic word “it”, but if you capitalize those letters you are talking about a global phenomenon that has changed the whole world.” -Dr. Michael Reinert  “IT also represents one of the most powerful forces on the planet. computer hardware and software used to manage and communicate information.” -Dr. Michael Reinert  “IT, it’s about information and it’s about technology, we need to take both parts seriously and not just talk about technology.” -Dr. Michael Reinert  “Enterprise Architecture. It’s a business strategy with information strategy and technology strategy.” -Dr. Michael Reinert  As an Enterprise Architect, I capture information in drawings to make maps and mental models of the work my clients are doing.” -Dr. Michael Reinert  “Rethink what your company’s information is, and the value it has.” -Dr. Michael Reinert  “Think of your information as an asset at your company.” -Dr. Michael Reinert  “We need to view our company’s information as an asset.” -Dr. Michael Reinert  “Cybercriminals are attacking your technology to get to your information, ultimately that’s where your value lies.” -Dr. Michael Reinert  “Cybersecurity is risk management. You need to manage it just like any other business risk.” -Dr. Michael Reinert  “In the old days we made firewalls, then better firewalls, and antivirus software, but over time we keep coming back to the same answer to solve our security issues- we need to teach people .” -Dr. Michael Reinert  “Build a company culture around security awareness.” -Dr. Michael Reinert  “The Dark Web is a dark street or the wild west of the internet, it’s a lawless part of the internet where lots of criminal activity happens.” -Dr. Michael Reinert  “If you use the same password or a slight variation, cybercriminals can easily access your information.” -Dr. Michael Reinert  “Once these cybersecurity hacks occur, it’s easy for cybercriminals to access people’s information and impersonate them online.” -Dr. Michael Reinert    Links Mentioned:  Get a FREE Cybersecurity assessment from Michael Reinert’s company  Episode 194 -The One Where We Learn About Productivity Tools with Danny Bauer  Episode 165 - The One With Cybersecurity   Episode 193 - Start With Why  Anagrammer.com   The Rising Tide Mastermind  Submit a Show Idea  AWT (Association of Water Technologies)    Get in touch with Michael:  ReinertConsulting.com  Mike’s email: mike@ReinertConsulting.com  Michael’s business number: 814.441.6100  LinkedIn: in/MichaelReinert    Events:  The Hang Networking Event- @6pm June 10th  Scaling Up Business Webinar Series - Adam Lean May 28th   Webinar: Overcoming Your Biggest Cybersecurity Risk, Your Employees with Dr. Michael Reinert - @ 11:00 am June 3rd    Books Mentioned:  The Speed of Trust - by Stephen M.R. Covey and Rebecca Merrill   The 7 Habits of Highly Effective People - by Stephen R. Covey  Podcast Guest Profits - by Thomas M. Schwab  Start With Why - by Simon Sinek    

On this episode of the Main Street Author Podcast, I am having a conversation with podcasting expert and author, Tom Schwab.Tom is the CEO and Founder of Interview Valet and the author of the book, Podcast Guest Profits, which is one of the first books I bought a year ago when starting this podcast. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today’s technology and podcast interview marketing. An author, speaker, and teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts.Learn more about Tom and get a free copy of his book, Podcast Guest Profits, by visiting InterviewValet.com/msa.

At its heart, marketing is nothing more than starting a conversation with someone who could be an ideal customer. Today there is no faster, easier, or more powerful way to start that conversation than to be the featured guest expert on podcasts your prospects are already listening to. In his book, Podcast Guest Profits, Tom Schwab shares a step-by-step system for leveraging podcast interviews that has been proven to convert 25 times better than blogs. Tom insists that, using just a microphone, an internet connection, and the information in his book, any professional can speak to millions of ideal prospects and turn them into profitable customers. In this conversation I ask him what podcast guest marketing is, who it works for, and how any professional can get started becoming a profitable podcast guest. Click this link to visit Tom's website, take his online assessment test, request a free copy of his book, or schedule a free discovery call with him: https://interviewvalet.com/rfe/

At its heart, marketing is nothing more than starting a conversation with someone who could be an ideal customer.Today there is no faster, easier, or more powerful way to start that conversation than to be the featured guest expert on podcasts your prospects are already listening to.In his book, Podcast Guest Profits, Tom Schwab shares a step-by-step system for leveraging podcast interviews that has been proven to convert 25 times better than blogs.Tom insists that, using just a microphone, an internet connection, and the information in his book, any professional can speak to millions of ideal prospects and turn them into profitable customers.In this conversation I ask him what podcast guesting is, who it works for, and how any professional can get started becoming a profitable podcast guest.Click this is the link to connect with Tom, take his online assessment test, request a free copy of his book, or schedule a phone meeting:https://interviewvalet.com/rfeSource: https://businessinnovatorsradio.com/tom-schwab-and-the-power-of-podcast-interview-marketing

At its heart, marketing is nothing more than starting a conversation with someone who could be an ideal customer.Today there is no faster, easier, or more powerful way to start that conversation than to be the featured guest expert on podcasts your prospects are already listening to.In his book, Podcast Guest Profits, Tom Schwab shares a step-by-step system for leveraging podcast interviews that has been proven to convert 25 times better than blogs.Tom insists that, using just a microphone, an internet connection, and the information in his book, any professional can speak to millions of ideal prospects and turn them into profitable customers.In this conversation I ask him what podcast guesting is, who it works for, and how any professional can get started becoming a profitable podcast guest.Click this is the link to connect with Tom, take his online assessment test, request a free copy of his book, or schedule a phone meeting:https://interviewvalet.com/rfeSource: https://businessinnovatorsradio.com/tom-schwab-and-the-power-of-podcast-interview-marketing

Tom Schwab is the founder of Interview Valet, a podcast guest marketing agency that focuses on leveraging podcast interviews to drive a customer’s sales and marketing strategy. Tom gets into the nuts and bold of how it works and the ideal clients it is best for. We also talk about how podcasting adds to the value of your marketing plan, and where he thinks the industry is headed for the future. Reference Links Interview Valet https://interviewvalet.com/capitalhacking/ Podcast Guest Profits Book https://www.amazon.com/PODCAST-GUEST-PROFITS-interview-2016-12-24/dp/0998280607/

Tom Schwab knows how to build an online business. He has done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer and Tom helps thought leaders get featured on leading podcasts that their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. Tom lives online but resides with his family in Kalamazoo, Michigan.Tom's first job out of college was running nuclear power plants in the Navy, so he has run a nuclear reactor and a small business, one of which was easy because it came with an instruction manual! Tom's passion is in building and operating the Targeted Interview System to provide clients with a steady deluge of traffic, leads, and sales.What you'll learn about in this episode:How Interview Valet has grown in the last two years with the rise of podcasting. The meaning behind a targeted interview strategy; Tom's tactics with clients.Interview Valet's remote work model and how this serves podcasters around the world.Ways to escape obscurity and get your message out to the people that need it.How to start with the end in mind; targeting ideal listeners and specific goals.The decision to make Interview Valet a family business and Tom's wife's involvement.Tom's attitude to work-life integration and building healthy business practices with intention.Life as an entrepreneur; managing family time while being available for clients. Tom's philosophy towards sustainability for the company and the possible evolution of what they do.A little about Tom's children and his hopes for their careers. The lovely family dynamics that come up regularly in Schwab household. How Tom prioritizes his life and makes sure he is fully present where he is. Additional Resources:Interview Valet: https://interviewvalet.com/Interview Valet Offers: https://interviewvalet.com/potentialTom Schwab on LinkedIn: https://www.linkedin.com/in/thomasmschwab/Tom Schwab on Facebook: https://www.facebook.com/ThomasSchwabTom Schwab on Twitter:  https://twitter.com/TMSchwabInterview Valet on LinkedIn: https://www.linkedin.com/company/interview-valet/Interview Valet on Facebook: https://www.facebook.com/InterviewValet/Interview Valet on Twitter; https://twitter.com/interviewvaletPodcast Guest Profits: https://www.amazon.com/PODCAST-GUEST-PROFITS-business-interview-ebook/dp/B01N01ZIF7

Are you looking at the world as transactions or relationships? Tired of robo-pitching out to the wind in hopes of finding average places to land? If you’ve been wanting to develop long-lasting relationships, then now is the time to change your method! Our guest this week shares the importance of treating potential podcast guests as future friendships and how to lead with heart.   This week, I am talking with Tom Schwab, Author, Speaker, Teacher, and Podcast Interview Marketing Pioneer. Tom shares incredible insight into why our main goal should always be about creating and maintaining friendships. When we lead with a heart of service, we are able to increase the level of impactful conversations and create meaningful relationships.   Join us this week as we learn why our relationships are more than just click funnels and robo-pitches.    Topics Discussed: Treating people as relationships instead of pitching baseballs The importance of adding value to others Understanding that more is not always better  Shifting our focus from selling to conversation Understanding relationships as our most valuable currency Why a heart of service will never lead to a sellout   Learn More About Start to Finish Marketing Visit: www.starttofinishmarketing.com   Connect with Tom Schwab   Website: https://interviewvalet.com    LinkedIn: https://www.linkedin.com/in/thomasmschwab/    Facebook: https://www.facebook.com/ThomasSchwab  Twitter (personal): https://twitter.com/TMSchwab  Twitter (business): https://twitter.com/Interviewvalet   Resources     The Mastermind Blueprint (2017)   https://www.amazon.com/Mastermind-Blueprint-Building-rich-life-ebook/dp/B0719JT8R4  Podcast Guest Profits (2016) https://www.amazon.com/PODCAST-GUEST-PROFITS-interview-2016-12-24/dp/0998280607

Tom Schwab knows how to build an online business.  He's done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps Thought Leaders (Coaches, Authors, Speakers, Consultants, Emerging Brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers.  The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. In this noisy digital world, you can't break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today's technology and podcast interview marketing. An Author, Speaker, and Teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts. Website: http://InterviewValet.com LinkedIn: https://www.linkedin.com/in/thomasmschwab Facebook: https://www.facebook.com/ThomasSchwab Twitter: https://twitter.com/TMSchwab

Tom Schwab knows how to build an online business.  He's done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps Thought Leaders (Coaches, Authors, Speakers, Consultants, Emerging Brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers.  The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. In this noisy digital world, you can't break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today's technology and podcast interview marketing. An Author, Speaker, and Teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts. Website: http://InterviewValet.com LinkedIn: https://www.linkedin.com/in/thomasmschwab Facebook: https://www.facebook.com/ThomasSchwab Twitter: https://twitter.com/TMSchwab

Tom Schwab knows how to build an online business.  He's done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps Thought Leaders (Coaches, Authors, Speakers, Consultants, Emerging Brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers.  The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. In this noisy digital world, you can't break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today's technology and podcast interview marketing. An Author, Speaker, and Teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts. Website: http://InterviewValet.com LinkedIn: https://www.linkedin.com/in/thomasmschwab Facebook: https://www.facebook.com/ThomasSchwab Twitter: https://twitter.com/TMSchwab

Tom Schwab knows how to build an online business.  He’s done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps Thought Leaders (Coaches, Authors, Speakers, Consultants, Emerging Brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers.  The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. In this noisy digital world, you can’t break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today’s technology and podcast interview marketing. An Author, Speaker, and Teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts. Website: http://InterviewValet.com LinkedIn: https://www.linkedin.com/in/thomasmschwab Facebook: https://www.facebook.com/ThomasSchwab Twitter: https://twitter.com/TMSchwab

Tom Schwab is a sought-after keynote speaker and a pioneer in using inbound marketing for eCommerce. He was among the firsts to use targeted podcast interviews as the foundation piece in a content marketing strategy. He is also the author of Podcast Guest Profits. Frequently, he publishes in leading business journals, blogs, and magazines, too. Tom is the founder and CEO of Interview Valet which is a premier white-glove concierge-level podcast guest marketing service giving the quickest method to authors, speakers, coaches, consultants, and brands to boost the advantages of podcasting. It is a platform that brings together both the podcast guest and host for six years and garnered 20, 000 interviews already. Tom has guested in over 1200 podcasts! In this episode, Tom generously discussed four things on how they do their algorithm in finding a good podcast for guesting.   “The first one is the podcast itself. Do they have my ideal audience? Have they been around long enough?” Tom mentioned that one of the things they look into is the foundation and credibility of the podcast—if they are a good fit for the podcast theme and its audience or not. They also want a podcast that is committed to doing a podcast because as Tom said, no one wants to be a guest in a podcast that will eventually die after.  “The second thing is podcasts, when you do a guest appearance on it, should always give you a backlink.” The purpose of backlinks is to give value in the eyes of search engines. Tom shared that they have clients that use Moz Score and Alexa Score to determine their ranking in Search Engine Results Page (SERPs) and then, adjust and do SEO.   “Third thing is how much do they promote it on social media, or to their email list.“ “Finally, we look at the experience with previous clients.“ There is more to learn in the full episode. Tom has shared a bunch of tips and advice on how to increase the growth of podcasts for you and your guest. You can also check out on Tom’s website for more info. Subscribe to our email newsletter to be notified of our upcoming live-streamed interviews! Join our Discord community and become part of the conversation! https://whyinfluence.com/

Ep #197 - My guest this week is Tom Schwab, a serial entrepreneur and the founder of Interview Valet, a company specializing in helping people get booked as guests on podcasts. Tom has built several online businesses and recognizes the opportunity that podcast interview marketing presents to the entrepreneurial community. He commonly talks about how marketing, at its core, is about starting conversations with people that could become ideal customers. Tom sees podcast interviews as a medium to scale these conversations. At Interview Valet, Tom helps thought-leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts that their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. Tom is also the author of the book, "Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy." If you're curious how appearing as a guest on other peoples' podcasts can help you grow your business, you won't want to miss today's interview with Tom Schwab. Learn More About Tom Schwab and Interview Valet: Visit the Interview Valet website and download a free copy of "Podcast Guest Profits" for free: https://interviewvalet.com/driven/ At the link above, you will also find free copies of "9 Secrets to Getting Booked on Your First Podcast" and "The Ultimate Guest Interview Checklist." Follow Tom Schwab and Interview Valet on Social Media: LinkedIn (Tom Schwab): https://www.linkedin.com/in/thomasmschwab/ LinkedIn (Interview Valet): https://www.linkedin.com/company/interview-valet/ Facebook (Tom Schwab): https://www.facebook.com/ThomasSchwab Facebook (Interview Valet): https://www.facebook.com/InterviewValet/ Whether you are new to The Driven Entrepreneur Podcast or are a fan, please don't forget to rate, review and subscribe to the show. Your support and your reviews help this show to attract prolific guests and to provide the best listening experience possible. Also, I love to hear from the fans and listeners. Please share your feedback, guest suggestions, or ideas for show topics with me on social media. Follow Matt Brauning on Social Media: Facebook: https://www.facebook.com/mattbrauning Instagram: https://www.instagram.com/mattbrauning/ Twitter: https://twitter.com/mattbrauning Visit Matt Brauning's Websites: www.mattbrauningpodcast.com www.fireboxbook.com Get a copy of my brand new book, "The Firebox Principle," on Amazon: https://www.amazon.com/Firebox-Principle-Drives-Every-Entrepreneur-ebook/dp/B07FDKK9QW

Podcasting is an intimate medium. Listeners feel as if they know the hosts they listen to regularly, and they tend to be engaged and loyal. But building your own show requires big-time commitment and consistency. So, what if you could tap into established podcast audiences by guesting on shows designed for listeners you can serve? Tom Schwab is the CEO of Interview Valet, the leader in podcast interview marketing. He is dedicated to helping clients get more traffic, leads and raving customer-fans through guesting on targeted podcasts. Tom is also the host of Podcast Guest Profits, a show focused on growing your business by getting in on the conversation where your ideal customers are already listening. On this episode, Tom explains how his hypothesis around the parallels between guest blogging and podcast guesting led to the creation of Interview Valet. He shares the statistics around podcast listenership, discussing how to establish a human connection with a podcast audience and how guesting can help you connect with better leads. Listen in for Tom’s insight on turning podcast listeners into clients and learn how to prepare for guesting on a podcast to market your business! In this episode you’ll learn… The parallels between guest blogging and podcast guesting. The statistics around podcast listenership and downloads. Why podcast listeners tend to be more engaged and loyal. The benefits of podcast guesting vs. hosting your own show. How to establish a human connection with the audience. How podcast guesting can help you find better leads. Tom’s advice on how to prepare for guesting on a podcast. The value of storytelling in the podcast medium. The 3 types of people podcast hosts invite to be guests. Tom’s insight on building relationships over transactions. Tom’s 3-tiered approach to turning listeners into clients. How Tom thinks about marketing with empathy + integrity.   Other links and resources mentioned in this episode: Interview Valet Interview Valet on Twitter Interview Valet on Facebook Tom on LinkedIn Tom on Introvert Biz Growth EP046 Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy by Tom Schwab Edison Research: The Podcast Consumer 2019 Blurbrry 2019 Professional Podcast Statistics Moz SEO Software Zoom Skype Zencastr Craig Cody Case Study Gary Vaynerchuk Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk Tom’s Affiliate Program The Gentle Business Manifesto Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com

Tom and I talk about the power of podcast interviews for building relationships with your customers, raising a family, the power of mentors and his book "Podcast Guest Profits" as well as lots of other things.  You can get to know more about Tom and find his contact information as well as resources at www.interviewvalet.com/ILM.

 Learn the secret of getting booked on great shows your ideal customers already listen to Know how to use the podcast guesting to drive relevant traffic and sales-ready leads Learn how to turn listeners into leads and build trust with 'Serve, serve, serve, ask' strategy Resources/Links: Visit https://interviewvalet.com/theinvisible/ to learn more about the huge long-term potential of podcasting and get FREE access to the resources mentioned in this interview Summary Tom Schwab is the author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy and founder/CEO of Interview Valet-the concierge-level podcast guest marketing service providing the fastest way for executives, businesses, and thought leaders to maximize the benefits of podcasting. In this episode, Tom shares how to speak directly to ideal customers and turn listeners into leads with podcast interview marketing. Check out these episode highlights: 01:42 – Tom's ideal client: authors, coaches, speakers, brands, anybody that has a product or service and just needs more customers 01:56 – Problem he helps solve: Obscurity 02:31 – Typical symptoms that clients do before reaching out to Tom: Frustration, I think that's the biggest thing. 03:45 – Common mistakes people make when trying to solve that problem: Trying to use tactics and technology instead of an old strategy. 05:15 – Tom’s Valuable Free Action(VFA): "Serve, serve, serve, ask". So, serve and then ask the host, how can I serve your audience? 06:32 – Tom’s Valuable Free Resource(VFR): http://interviewvalet.com/theinvisible 07:15 – Q: What's the best advice you got? A: "Choose carefully who you drink with because you can't choose who you work with". That was his world, that is not our world today. We can choose who we work with. There is an abundance of customers that they want to work with you. They just don't know you exist. Tweetable Takeaways from this Episode: “Do something to start that conversation. To get in on that conversation. Try being a podcast host, try being a podcast guest, or do both .” -@interviewvaletClick To Tweet “Serve, serve, serve, ask.” -@interviewvaletClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: Hello everyone. And a very warm welcome to another edition of marketing the invisible. My name is Tom Poland. Beam me out to as always from on the sand next to the waves a little Castaways Beach in Queensland, Australia. Joined today by Tom Schwab. Tom a very, very warm welcome. Tom Schwab: Well thank you. Tom Poland: Where are you hanging out? Tom Schwab: I am in Kalamazoo Michigan. Yes, it exists. It's halfway between Chicago and Detroit. And it proves that you can do podcasting from anywhere. Tom Poland: And to anywhere. Little Castaways Beach all the way to Kalamazoo. I just love the internet. For those of you who don't know Tom then you're missing out because the guy, how many podcasts show you've been on Tom? Tom Schwab: I have been on over twelve hundred podcasts interview. So, if you listen to enough podcasts interviews you probably hear me again. Tom Poland: At any moment now you're about to get it sorted right. Twelve hundred. It's extraordinary. And it's also quite apt because Tom is the author of Podcast Guest Profits. Beautiful, beautiful, beautiful, service name by the way. So, grow your business with a targeted interview strategy. He's also the founder and CEO of Interview Valet. The category King of Podcast Interview Marketing. Tom Poland: Great to have you on this show Tom, can't wait. Our title is, "How to Go from Obscure to Acclaimed with Podcasts Interviews". We're going to show, Tom's going to show you how to do that in just seven minutes.

Minter Dialogue Episode #336Tom Schwab is a speaker, author (Podcast Guest Profits and The Mastermind Blueprint), coach, and successful online entrepreneur. Tom's passionate about helping brands grow from obscure to acclaimed, and, having founded Interview Valet, is an expert in helping getting guests onto the podcasts they need in order to get heard. In this conversation, we discuss Tom's experience in the USNA, the successful trajectory of his startup Goodbye Crutches, and a deep dive into Interview Valet and how to make a great podcast!Please send me your questions as an audio file or text to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Tom Schwab is today's Better Wealth podcast guest, and he is here to share with us the importance of giving. He is the author of the book: Podcasts Guest Profits, and the founder of Interview Valet, which is a podcast service for business owners, authors, and entrepreneurs who are ready to grow their influence and impact. Stay tuned to listen as they discuss the benefits of having a podcast and the power of understanding how to grow your business using podcasts. Links and Resources from this Episode For transcriptions and additional information of this episode go to https://betterwealth.libsyn.com/ or check out Caleb at https://www.betterwealthsolutions.com/ Connect with Tom Schwab https://interviewvalet.com/betterwealth https://interviewvalet.com/about-us/ Tom@interviewValet.com https://www.linkedin.com/in/thomasmschwab/ https://www.amazon.com/PODCAST-GUEST-PROFITS-interview-2016-12-24/dp/0998280607 Get Your Free Copy of The AND Asset https://www.andasset.com/book Show Notes Where did Caleb meet Tom Schwab? - 3:29 It's all about helping people - 4:33 Tom's background - 5:33 Everything can be systematized - 6:22 Starting an e-commerce company - 7:19 Discussing the Interview Valet company - 8:23 Helping people to grow a business - 9:23 Know who you are - 10:42 Wealthiest people's secret - 13:11 Using a blog as a tool - 14:03 Doing a podcast is not easy - 15:00 Surround yourself with good people - 16:28 Get into somebody's podcast - 17:29 Reviews in a podcast - 18:44 Start with giving - 19:47 Making the host looking like a genius just for bringing you on the podcast - 20:22 Helping people grow their podcasts - 21:33 The best place to find podcasts listeners - 22:09 Think who is your ideal guest - 22:37 Stages are the best way to grow your business - 25:18 Trying to get into a specific audience - 26:26 Trying to build a relationship - 27:19 Do you know who you want to talk to? - 28:10 You have to know your audience and market - 29:50 Tom talks about his book - 31:01 Tom's definition of wealth - 33:40 The importance of investing in relationships - 34:50 Tom's answer for the legacy question - 35:56 Tom encourages us to learn from others - 38:00 Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you’re subscribed to the podcast so you get the latest episodes. Subscribe with Apple Podcasts Follow on Spotify Subscribe with Stitcher

I’m coming at you this week with something a little different – a short and sweet solo episode of my musings and thoughts over the past few weeks. I recently spent a couple of weeks overseas on a mini family vacation and while there, I had a few strong thoughts and streams of consciousness that seemed to come at me on repeat, so I thought I’d share them with you and see what you think…and whether or not you agree with some of the conclusions I’ve come to regarding certain aspects of entrepreneurship. Books mentioned on this episode: “Podcast Guest Profits” by Thomas Schwab – click HERE “Right Now” by Steve Chandler – click HERE “Creator” by Steve Chandler – click HERE “Work S.M.A.R.T.” by Marisa Murray – click HERE “You are a Badass Everyday” by Jen Sincero – click HERE   To connect with ME outside of the podcast:   https://www.lisacapri.com/   On Facebook:   https://www.facebook.com/lisacapricoaching/   On Instagram:  @raiseyourfrequencydaily    Or shoot me an e-mail at voicesplash@gmail.com!    Affiliate disclaimer: It is possible that some links mentioned on the podcast or in show notes may be affiliate links. This means that I might receive a small commission for referring certain products or services AT NO EXTRA COST to you. I only refer products or services that I LOVE and/or that I use personally.      

Exposure brings opportunity, that's why Tom Schwab, founder and CEO of Interview Valet and author of Podcast Guest Profits says it's so important for businesses to have podcasts and for people to be guests on podcasts. Find out why most podcasts die within the first ten episodes and what it takes to be a great guest. For more, visit www.management30.com.  

Tom Schwab is the Chief Evangelist Officer of Interview Valet. Tom's first job out of college was running nuclear power plants in the Navy. He's run a nuclear reactor and a small business. One was easy because it came with an instruction manual. Tom's passion is in building and operating the Targeted Interview System to provide you a steady deluge of traffic, leads, and sales. Tom lives online but resides with his family in Kalamazoo, MI (yes, it really exists). Interview Valet makes it easy for the podcast host and the guest. We take care of everything but the speaking. A white glove concierge level service, you get on the big podcasts and turn listeners into leads with a proven marketing system. To find out more about Interview Valet and apply for a copy of Tom's great book, Podcast Guest Profits, jump onto the following website: https://interviewvalet.com/fearless    And for Tom's book: https://www.amazon.com/PODCAST-GUEST-PROFITS-business-interview-ebook/dp/B01N01ZIF7/  A Bit about Fearless Business: Join our amazing community of Coaches, Consultants and Freelancers on Facebook: >> https://facebook.com/groups/ChargeMore And check out the Fearless Business website: >> https://fearless.biz

Tom Schwab is an author, speaker, teacher, and podcast interview marketing pioneer and he joins the podcast to discuss his unique background, how he transitioned from the Navy to business ownership, and why podcast interview marketing provides a great way to establish yourself as not just another sales person but as a trusted information source that instills value that the buying public and rely on! To connect with Tom and get a FREE copy of his book "Podcast Guest Profits", visit www.interviewvalet.com/myb now!The Minding Your Business Podcast is powered by The Binge Podcast Network! From now until April 27th visit www.onabinge.com and subscribe to our no spam no bs mailing list! You'll get exclusive access to great content from the entire Binge family of podcasters and notification of new episodes for you to be inspired, informed, and entertained!Our buying audience should know about your business! Email ron@themybpodcast.com to get a copy of our 2019 Media Guide that provides customized advertising options based on your needs. Need to sell your home? Interested in buying a home but not mortgage ready today? want to become a real estate investor without using your personal cash or your personal credit? There are solutions for you at www.legacylivinrealestatepartners.com

Podcasts are the ideal way to get more leads and customers for your business, says Tom Schwab. Tom, author of Podcast Guest Profits, reveals how to make sure you get in front of the right audience when podcasting… and how to get them to know, like, and trust you. It's all about getting in on the conversation with your ideal customers, whether it's on your own podcast or being a guest on somebody else's show. Your audience is out there but increasingly difficult to reach with traditional marketing, explains Tom. But with podcasting you can exponentially increase your reach quite easily. Listen in to find out… A step-by-step plan for using podcasts as a lead generation tool The 10-minute prep ritual for a podcast guest spot The 3 “M's” you must have in place before podcast marketing  Why running into business barriers can be a good thing How to leverage podcasts to boost other marketing efforts And more

He's a podcasting expert even though he doesn't currently have his own show; it's because of how many shows where he's actually been the guest! Tom Schwab, author of Podcast Guest Profits and founder of podcast interview marketing pioneer Interview Valet, says he'd rather be the guest than put in all the work it takes to produce a podcast. In fact, Tom estimates his podcast interview count at well over 1200. Hear why he says podcast interviews are the next gold rush in marketing, and how to truly get value from being a guest on podcasts.

Tom Schwab is the founder of Interview Valet. Where he helps small business owners, entrepreneurs, authors and speakers get featured on leading podcasts that their prospects are already listening to.  He has been featured on over 1,000 podcasts and is the author of "Podcast Guest Profits." During our interview we discuss... - Is it better to start a podcast or to be a guest on an established podcast? - Why being a podcast guest works so well to build trust with your target audience. - Real success stories from Tom's clients that have leverage being a podcast guest to generate new clients. - What is the best way to convert podcast listeners into real leads. - What are the biggest mistakes podcast guest make. - Tom shares what he would have done differently to grow faster if he could start Interview Valet all over. - What is the #1 way that Interview Valet get's new clients today. - We talk about his favorite growth tools/software. Tom's websites... www.interviewvalet.com/growthexperts www.linkedin.com/in/thomasmschwab/ 

This is our episode #33. Thank you for tuning in!  Please subscribe and leave us a review! Tom Schwab, a Navy veteran turned inbound marketing engineer, helps small business owners, entrepreneurs and soloprenuers get featured on leading podcasts their prospects are already listening to. Then he shows them how to turn listeners into customers. He’s the Author of PODCAST GUEST PROFITS: and the Founder of InterviewValet.com, His approach is refreshingly different, focusing on time proven strategy, supercharged with today’s free tools. His understanding of customer personas and how we engage for mutual benefit puts him at the leading edge of business today. Visit BloggingSUCCESSfully.com/033 To share your thoughts on today’s show To read the transcript To find links to resources mentioned in the episode To download the MP3 audio file To help out the show Leave an honest review on iTunes. Your ratings and reviews help so much and I personally read EVERY single one. Subscribe on iTunes or Stitcher to get automatic updates every time we release a new episode. Visit our sponsors for this episode: The Blog Connection   To sponsor our podcast, start the conversation here: bloggingsuccessfully.com/sponsor-request

Tom Schwab knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps small business owners, entrepreneurs and soloprenuers get featured on leading podcasts their prospects are already listening to. Then he shows them how to turn listeners into customers. Tom is the founder of Interview Valet, a concierge-level podcast guest booking service and the Author of Podcast Guest Profits. In our interview Tom reveals the importance of selling through conversation. Nobody likes the sleazy sales pitch! Get in front of your ideal customer, start the conversation and build your know, like and trust factor through valuable content. No matter the size of your business, you have an expertise that others would love to learn about.

Who:  Tom Schwab - Founder of Interview Valet What We Talked About:  How to maximize being a guest on podcasts in order to grow your business.  As a veteran of more than 400 interviews, Tom knows how to get interviews, pitch podcast shows, and maximize the appearance so you not only have a great interview, you also drive traffic to your website.   Why I Like Tom:  This guy is just oozing with eagerness and his enthusiasm is contagious!  You'll be so fired up to be a podcast guest by the time you're done with this interview that we won't be able to hold you back.   Great Line:   It's much more effective getting in on the conversation that's already happening. Where to Learn More:  http://www.interviewvalet.com/dana Get Tom's Book, Podcast Guest Profits HERE: https://www.amazon.com/PODCAST-GUEST-PROFITS-business-interview/dp/0998280607 http://www.themindawareshow.com