Podcasts about chief evangelist officer

Send us a textEpisode 128 discusses The Introverts Advantage with Tom Schwab. Do traditional marketing strategies clash with your introverted nature?  Tom Schwab is the Chief Evangelist Officer and Founder of Interview Valet, a company that specializes in Podcast Interview Marketing.As the godfather of podcast interview marketing, Tom Schwab has helped thought leaders get heard.  Tom believes the future of your business lies in genuine connection, clear communication, and sincere empathy—introvert superpowers.  Discover how to embrace your strengths and make a meaningful impact with podcast interview marketing. Episode Benefits:  You can expect to gain actionable insights and strategies to help you with the Advantage you have as an Introvert.  This Podcast series is targeted to Business Owners and C-Suite Executives.  It reflects my 34 years as a Business Owner and subsequent years as a Business Mentor and Consultant.  It focuses on the various subjects and topics to help you run a successful profitable business.  They are approximately 15-minutes long so you can listen while commuting.      Reach out to me to be put in contact with Tom.   The Business of Business, topics are divided into 5 Categories: Management, Operations, Sales, Financial, and Personal. Support the showHelping You Run a Successful Profitable Business !For Business Consulting or to be a Podcast Guest - Contact me at: www.bcforg.comLinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/

Take our LISTENER SURVEY with a chance to win $100 https://chatgptexperiment.com/listener-survey/ Episode Summary In this episode of the ChatGPT Experiment, Cary Weston chats with Tom Schwab, the Chief Evangelist Officer of Interview Valet, an agency that helps businesses grow by leveraging podcast interviews. The conversation dives into the evolving landscape of search, particularly how AI and ChatGPT are shifting how potential customers discover businesses. They explore how long-form, collaborative content, especially podcasting, is becoming more valuable not just for human engagement, but for AI-driven discovery as well. 3 Key Takeaways AI Referrals Are Real (and Growing): ChatGPT is now a top source of qualified referrals for Interview Valet. Users are asking it for recommendations, and it's returning well-ranked sources based on long-form content and sentiment. Long-Form, Collaborative Content Wins: AI and people both value deep, authentic conversations. Podcast interviews, in particular, rank well because they offer substantial, sentiment-rich content. Be Discoverable and Authentic: Businesses should focus on clarity—clearly state who you serve and who you don't. Creating helpful, honest content (including tone and voice) improves AI visibility and builds trust with real people too. About Tom Schwab Tom Schwab is the Chief Evangelist Officer at Interview Valet, a company dedicated to turning podcast interviews into powerful marketing tools. With a background as HubSpot's first e-commerce case study, Tom brings deep experience in content marketing and audience engagement. He's a strong advocate for using podcast guest appearances as a way to build share of voice, increase trust, and now—get found by AI. You can learn more about Tom and his work at Interview Valet, where he offers resources like assessments and free copies of his book Podcast Guest Profits. Get A Free Copy Of Tom's Book: https://interviewvalet.com/chatgpt/ Cary offers customized one-on-one ChatGPT training in 60 minute sessions. Find out more information on the sessions, answers to frequent questions, and how to register at www.ChatGPTExperiment.com +++++++++ CONNECT WITH CARY ChatGPT Podcast Website: www.ChatGPTExperiment.com Marketing Podcast: www.PracticalMarketingShow.com Cary's Agency Website: www.CMWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear.

Celeste Hilling is the founder and CEO of Skin Authority, a direct-to-consumer skin health technology brand focused on merging cosmetic performance with immune-boosting skincare. With a background in research, marketing, and tech, Celeste leads the development of biotech-powered formulations that deliver visible results while strengthening skin's natural defenses.Since launching Skin Authority, Celeste has scaled the brand without paid media or a PR agency, leveraging strategic collaborations, emotional brand storytelling, and a rabid customer base to drive growth across North America and Europe. Her work has been featured on MSNBC, ABC, FOX, and in wellness circles as a fresh voice redefining beauty as part of whole-person health.Rooted in a science-backed, customer-led model, Celeste focuses on building high-retention product experiences powered by habit, transformation, and trust. Whether mentoring female founders or licensing next-gen skincare IP, she brings a playbook for scaling with authenticity, resilience, and long-term brand equity.In This Conversation We Discuss:[00:42] Intro[00:54] Exploring wellness through skin health[01:18] Bringing science into a vanity-driven space[02:06] Educating consumers with purpose and clarity[03:09] Reframing wellness as a real market need[07:06] Estimating costs and timelines realistically[10:27] Building momentum through word of mouth[11:58] Sponsors: Electric Eye, Social Snowball, Portless, & Reach[17:02] Bootstrapping growth with strategic partners[18:41] Investing in backend infrastructure early[20:18] Launching Ecommerce from day one[23:19] Collaborating early to build awarenessResources:Subscribe to Honest Ecommerce on YoutubeBest Skin Care Products for All Skin Types skinauthority.com/Follow Celeste Hilling linkedin.com/in/celeste-hilling-8735a64Schedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Tech pioneer previews the world's first VCon-focused conference and the protocols reshaping AI, business conversations, and communications strategy ST. PETERSBURG, FL - At Cloud Connections 2025, Jeff Pulver, internet telephony pioneer and CEO of the newly launched vCon Foundation, joined Technology Reseller News to preview the first-ever VCon Conference, taking place April 22–24 in Hyannis, Massachusetts. Pulver described vCon—short for "virtualized conversation"—as a new file format standard, backed by the IETF, that captures and structures conversations across voice, chat, email, and messaging platforms. More than just a storage format, vCon is the key, he says, to unlocking insights, building memory into AI systems, and enabling truly intelligent, context-aware communications. “For anyone trying to manage unstructured data, better understand support calls, or just improve customer engagement—this is it,” Pulver said. “If you're asking yourself what you can actually do with AI in your business, the answer is two words: virtualized conversations.” The upcoming VCon event will focus on three core themes: Theory and Protocols – Understanding VCon and SCITT (Supply Chain Integrity, Transparency, and Trust) Industry Activation – Product and service announcements from companies integrating the standard Interop Testing – The first public interoperability event for VCon-compatible platforms Pulver, who famously launched Free World Dialup and co-founded Vonage, emphasized the disruptive potential of this new standard: “We've never had a universal file format for conversations before. With VCon, any AI tool, from any vendor, can now understand and analyze that data.” He also announced a related initiative called TAFI (Trust Agent Framework for AI), which incorporates VCon for memory and SCITT for trust—a new model for AI transparency and reliability. Pulver, who now refers to himself as Chief Evangelist Officer of the vCon Foundation, promised attendees real value: “If you show up and don't learn something new, I'll refund your registration. That's how confident I am.” With rapid enterprise AI adoption underway, Pulver sees VCon as the missing link. “Conversations matter. Memory matters. And VCon brings them together.” Learn more and register: www.vonevolution.com/spring25-vcon

Tom Schwab (Founder & Chief Evangelist Officer, Interview Valet) on how strategic marketing leads to more profitable clients. Tom discussed why high-level clients are more responsive to meaningful conversations, such as targeted podcast interviews, rather than the conventional marketing funnel. He also emphasized the importance of understanding the client's unique needs and leveraging data-driven research to identify the right platforms.

In this episode of Behind the Numbers With Dave Bookbinder, I visit with Tom Schwab, founder and Chief Evangelist Officer of Interview Valet, to explore the power of podcast guesting as a strategic marketing tool. Known as the godfather of podcast interview marketing, Tom has helped countless thought leaders, entrepreneurs, and professionals turn podcast appearances into meaningful business growth. Tom shares his journey from blogging to podcasting, revealing why guesting on the right shows can be more impactful than traditional marketing. He and Dave discuss what separates great guests from forgettable ones, the importance of offering real value instead of a sales pitch, and how even introverts can thrive in the podcasting space. Key takeaways include: The evolving role of AI in content discovery and audience engagement Smart strategies for pitching yourself as a podcast guest How to prepare for interviews and maximize their impact Why relationship-building matters more than chasing sales Measuring success beyond just downloads Whether you're looking to grow your authority, generate leads, or simply improve your podcast guesting skills, this conversation is packed with actionable insights. Tune in and learn how to make every interview count. About Tom Schwab: Tom Schwab is a leading authority on leveraging podcast guest appearances and AI-powered strategies to drive business growth. Asthe Founder of Interview Valet, the premier podcast guest marketing agency, Tom has worked with over 1,500 clients, including Fortune 500 companies, professional services, and high-level coaches. His innovative approach centers on building meaningful conversations that convert, rather than relying on outdated marketing funnels. An engineer by training, Navy veteran, and former Nuclear Propulsion Plant Operator, Tom brings a unique perspective to marketing, combining analytical precision with creative strategy. He is the author of Podcast Guest Profits: How to Grow Your Business with a Targeted Interview Strategy, often regarded as the bible of podcast marketing. About the Host: Dave Bookbinder is known as an expert in business valuation and he is the person that business owners and entrepreneurs reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.  Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.  He's on a mission to change the conversation about how the accounting world recognizes the value of people's contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company's most valuable asset.” Dave's book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide practical insights and tools to help understand what really drives business value, how to prepare for an exit, and just make better decisions. He's also the host of the highly rated Behind The Numbers With Dave Bookbinder business podcast which is enjoyed in more than 100 countries.

Send us a textNancy Kramer aka Kramer, founder of Resource Ammirati and current Chief Evangelist Officer at IBM, shares her remarkable journey from landing Apple as her first client at 26, to building one of the most successful women-owned marketing agencies in the country.But what makes Kramer truly inspiring is how she carries herself as a flawed and approachable human. Her transparency about navigating professional triumphs alongside personal struggles offers powerful lessons in resilience, self-discovery and embracing one's unique "inner genius." And it doesn't hurt that her laugh is as infectious as her personality. You will leave this conversation believing you can do anything—because you can! Subscribe now for more stories that will transform how you think about success, healing and what's possible when you finally embrace your authentic self.

In a world where knowledge is at our fingertips, achieving our goals hinges on how we leverage that information. It's not just about what we know but how we apply it to propel ourselves forward.   Take the time to reflect on your recent and past experiences, and use those insights to fine-tune your actions in pursuit of your aspirations. Clearly articulating your goals is a vital stepping stone on the road to success.   In this program, you'll hear about the art of extracting valuable insights to fuel our experiments and drive us toward our objectives. You'll learn to reframe challenges that arise, helping you stay grounded in the present while gaining a dual perspective — both from within your business and from an external viewpoint.   Join Jess Dewell as she sits down with Tom Schwab, Founder and Chief Evangelist Officer at Interview Valet. Together, they explore how to make the most of each day, focusing on the work you're most passionate about and the impact you want to create.   Tom emphasizes the power of being intentional and leading with gratitude, as these approaches can open doors to your next big breakthrough — often just one conversation away. Remember, when your heart is deeply invested in something, pursue it relentlessly. As a wise friend once told Tom: “Don't die not knowing.” Embrace your journey and strive to uncover your potential!   --------------------   If you want to identify business bottlenecks, the necessary skills, the initial actions to take, the expected milestones, and the priorities for achieving growth, try the "Growth Framework Reset" approach. This will help you to keep learning and growing while working strategically on your business. -------------------- You can get in touch with Jess Dewell on Twitter,  LinkedIn or Red Direction website.

Welcome to the eCommerce Lab Podcast! In this new episode, we have as a special guest Ali Babul, Chief Evangelist Officer of Trellis, an innovative demand generation platform that drives the growth of e-commerce brands in the largest markets in the world.Together we will explore how to leverage customer insights and data to optimize strategies and maximize the potential of brands on Amazon. Learn how to use key information to make smarter decisions and take your business to the next level.Don't miss it!#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe

Have you ever thought your digital marketing might be hurting your business? You are not “breaking through the noise”, you are just adding to it. Perhaps you are not “one funnel away”. Maybe that funnel is stopping the big fish you want. Our guest today has a refreshingly new view. Tom Schwab asks you to consider that you are just One Conversation Away. That's his experience and that data working with over one thousand leading brands as the Chief Evangelist Officer at Interview Valet. If you want a rich life and a profitable business, Tom believes you are one conversation away. https://www.linkedin.com/in/iamtomschwab/ https://www.facebook.com/IAmTomSchwab https://www.instagram.com/iamtomschwab/ https://interviewvalet.com/ Take my LinkedIn Scorecard Assessment here: https://www.magpaiassessments.com/4124/0

In this episode of Emergent Behavior, @8teapi talks with Justin Junyang Lin, Chief Evangelist Officer of Alibaba Qwen Project. Joined by guest host Eugene Cheah, CEO of Recursal.AI, they talk about how Alibaba's Qwen 2 tackles multilingual challenges, including code-switching and the unique complexities of Chinese data.

In this episode of the DrivingSales Defining Leadership Podcast, host Bart Wilson sits down with Steve Roessler, Chief Evangelist Officer at DriveCentric, to explore the evolving landscape of leadership in automotive dealerships. Steve shares his expert insights on how effective dealership management strategies and innovative CRM solutions are transforming the automotive industry. Listeners will gain valuable knowledge on:The role of technology in enhancing dealership operationsBest practices for human capital managementHow to implement successful CRM systemsLeadership tips to drive team performance and customer satisfactionWhether you're a department manager, owner, or general manager, this episode provides actionable advice to help you stay ahead in the competitive automotive market. Tune in to learn from one of the industry's leading voices!

Is digital marketing really the end-all, be-all of consultancy business development? Our guest for this episode, Interview Valet's Tom Schwab, disagrees (and so do Ash and Flo) - and explains why, right now, the greater opportunity might be exploring everything besides digital ads, SEO, and social selling: Episode guest: Tom Schwab, Chief Evangelist Officer & Founder, Interview Valet. Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes for this episode at unbillable-hrs.com.

According to the Interview Valet 2023 State of Podcast Guesting Annual Report, there are over 380,000 active podcasts in the world right now, with the average podcast episode receiving just 150 downloads within 30 days of its release.So, for individuals and organisations looking to use podcast marketing to grow their business, just booking podcast guest appearances isn't enough. It's necessary to use a targeted strategy based on data.In this episode, Tom Schwab joins Dr Genevieve Hayes to discuss how Interview Valet uses data to optimise business results in podcast interview marketing.Guest BioTom Schwab is the founder and Chief Evangelist Officer of Interview Valet and the author of Podcast Guest Profits and One Conversation Away. He is also an engineer whose first job out of college involved running nuclear power plants in the US Navy.Talking PointsWhat is podcast interview marketing and how it differs from traditional digital marketing approaches?How Tom uses data to inform podcast guest marketing strategies at Interview Valet.The most important metrics for targeting podcast marketing and optimising return on investment.What makes a top podcast?How Tom's use of data and analytics has evolved over time.LinksInterview ValetConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

Genevieve Hayes Consulting Episode 35: Data-Driven Podcasting According to the Interview Valet 2023 State of Podcast Guesting Annual Report, there are over 380,000 active podcasts in the world right now, with the average podcast episode receiving just 150 downloads within 30 days of its release.So, for individuals and organisations looking to use podcast marketing to grow their business, just booking podcast guest appearances isn't enough. It's necessary to use a targeted strategy based on data.In this episode, Tom Schwab joins Dr Genevieve Hayes to discuss how Interview Valet uses data to optimise business results in podcast interview marketing. Guest Bio Tom Schwab is the founder and Chief Evangelist Officer of Interview Valet and the author of Podcast Guest Profits and One Conversation Away. He is also an engineer whose first job out of college involved running nuclear power plants in the US Navy. Talking Points What is podcast interview marketing and how it differs from traditional digital marketing approaches?How Tom uses data to inform podcast guest marketing strategies at Interview Valet.The most important metrics for targeting podcast marketing and optimising return on investment.What makes a top podcast?How Tom’s use of data and analytics has evolved over time. Links Interview Valet Connect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE The post Episode 35: Data-Driven Podcasting first appeared on Genevieve Hayes Consulting and is written by Dr Genevieve Hayes.

Guy Kawasaki is a marketing legend and the first Chief Evangelist Officer at Apple in 1984 when he helped launch and market the first Macintosh computer. In this episode, Guy brings us back to the early days of Apple and tells us what it was truly like working alongside Steve Jobs. He explains his rise and fall at Apple, and what he learned from the best entrepreneur of our generation. He then explains how he has taken his professional experience and put it into his new book, Think Remarkable: 9 Paths to Transform Your Life and Make a Difference. Guy delivers a practical, tactical, and sometimes radical discussion of how to make a difference in the world and live a fulfilling life. Guy's book, Think Remarkable: 9 Paths to Transform Your Life and Make a Difference, is available now. Learn more about Guy at guykawasaki.com. Support the Show - Become a Patron! Help us grow and become a Patron today: https://www.patreon.com/smartpeoplepodcast Sponsors: Rocket Money - Cancel your unwanted subscriptions by going to RocketMoney.com/SMART Factor - use code smart50 to get 50% off at factormeals.com/smart50 Babbel - Get 55% off your Babbel subscription at babbel.com/spp Learn more about your ad choices. Visit megaphone.fm/adchoices

Podcast popularity is continuing to skyrocket, allowing more and more thought leaders and authors to showcase their expertise to niche audiences and listeners. On this episode of All Things Book Marketing, Founder and Chief Evangelist Officer at Interview Valet Tom Schwab provides insights into how to give an expert interview including how to arrange your background, the equipment you'll need, and tips to talk like a pro.Tom Schwab believes the best things in life come from conversations. It's these powerful, sometimes awkward conversations that propel us from where we are personally and professionally to where we dream of being.As an engineer, a Navy Veteran, and Nuclear Propulsion Plant Operator, Tom thinks differently. Tough Minded, Skeptical, sometimes even Cantankerous, but always technically competent, always thinking – “What if”, is how the head of the Nuclear Navy described it.As a small business owner and entrepreneur, he understands the unique challenges of business owners. This led him to be an early pioneer of using inbound marketing for eCommerce and targeted podcast interviews for marketing that connects.Tom is the author of two books: Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, called the bible of podcast guesting and One Conversation Away: A manifesto for a rich life and a profitable business. You can learn more at interviewvalet.com/bookmarketing.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

In today's digital age, businesses face the challenge of obscurity. Many CEOs and entrepreneurs have great products or services, but the key to success lies in connecting with their ideal customers. This is where podcast interview marketing comes into play. In this blog post, we delve into the power of podcast interview marketing and how it can amplify your business story.   In this episode, Tom Schwab, CEO of Interview Valet, emphasizes that the biggest challenge for CEOs is obscurity. Regardless of the current state of your product or service.   Conclusion: Podcast interview marketing has emerged as a powerful tool for CEOs and entrepreneurs to amplify their business stories. By connecting with your ideal customers through podcasts, you can break through obscurity, build meaningful relationships, and position yourself as an industry expert. Remember to focus on your niche, delegate tasks outside your expertise, and maintain a long-term perspective. Embrace the power of podcast interview marketing and unlock new opportunities for your business. Key Points: Background: Tom Schwab knows how to build an online business. While marketing at its heart is about starting conversations with an ideal customer, Schwab has utilized his expertise to aid thought leaders like coaches, authors, speakers, and emerging brands. Interview Valet: Tom Schwab founded Interview Valet to get thought leaders featured on leading podcasts that their ideal prospects are already listening to. He then assists them in converting listeners into customers. CEO Hack: Tom sees the role of a CEO as that of a "Chief Evangelist Officer". He believes everything should go through this filter. CEO Nugget: Tom advises not to take everything personally and always question if we're doing the right things. CEO Defined: For Schwab, being a CEO is all about leadership and maintaining a visionary role within the company. Previous Episode: entrepreneur-helps-thought-leaders-get-featured-connect-with-their-ideal-customers Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Tom Schwab is an entrepreneur, speaker, and author. He is the Founder and Chief Evangelist Officer of InterviewValet.com. He is also the author of “Podcast Guest Profits: How to Grow Your Business with Targeted Podcast Interviews.” His passion is in building and operating the Targeted Interview System to provide a steady deluge of traffic, leads, and sales. He also believes that marketing starts with a conversation with an ideal customer.As always this show is brought to you by Tribe and Purpose.  You've put the work in but you're not sure how to reap the rewards. It's time to focus on the success you have planned for yourself and your team.Thank you to our sponsors Evergood Adventure Wines and Tribe and Purpose!!- Order your lemon wine at  https://www.evergoodadventurewines.com/buy-online/              DISCOUNT CODE “CAM-OTIS” for 20% off your order!!- Learn how The Green Beret Leadership Program can help your business:  https://findyourpurpose.coach/GBLP/ Tom SchwabLinkedIn: https://www.linkedin.com/in/thomasmschwab/Website: https://www.buzzsprout.com/506248/12645688

Tom Schwab believes the best things in life come from conversations. It's these powerful, sometimes awkward conversations that propel us from where we are personally and professionally to where we dream of being. As an engineer, a Navy Veteran, and Nuclear Propulsion Plant Operator, Tom thinks differently. Tough Minded, Skeptical, sometimes even Cantankerous, but always technically competent, always thinking – “What if”, is how the head of the Nuclear Navy described it. As a small business owner and entrepreneur, he understands the unique challenges of business owners. This led him to be an early pioneer of using inbound marketing for eCommerce and targeted podcast interviews for marketing that connects. Tom is the author of two books: Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, called the bible of podcast guesting, and One Conversation Away: A Manifesto for a Rich Life and a Profitable Business. What business problem do you solve? In this episode, Chief Evangelist Officer at Interview Valet, Tom Schwab talks about solving the significant problem of obscurity in businesses. Small Business Answer Man Shownotes: In today's episode, Tom Schwab shares valuable insights into the dynamics of promotion and underscores its potential advantages for small business owners.  Tom emphasizes that the major challenge businesses face is obscurity, where potential customers are unaware of products or services that they might like to purchase. Tom Schwab suggests overcoming obscurity by tapping into existing audiences through podcast interview marketing, highlighting the importance of being known to potential customers. The conversation delves into the Six P Business Owner Formula, with a specific focus on the Promotion aspect and how Tom contributes to promoting businesses through podcast interview marketing. Tom predicts that small businesses may face challenges in the 2024 election due to attempts to outspend political campaigns in advertising, affecting ad costs and audience attention. The importance of strategic marketing for businesses in 2024 is discussed, emphasizing the role of podcast interview marketing in adapting to the evolving advertising landscape. Tom provides a practical example with a Call to Action, directing listeners to visit Interview Valet's welcome page at InterviewValet.com/Answerman, explaining the three calls to action. The conversation further explores the concept of making marketing more human by focusing on relationship sales and the significance of building trust through giving value before seeking commitment. Tom's final advice is centered on the idea that businesses are just one conversation away from success, emphasizing the importance of human connection and meaningful conversations. Tom Schwab's Best Small Business Tip: According to Tom, you are one conversation away, not one funnel away. Building authentic human connections with customers can deliver more value than depending on AI tools or not putting in enough effort.  Connect with Tom Schwab: Take the FREE Business Owners' Life Domain Assessment HERE Website: https://interviewvalet.com/ LinkedIn Twitter Tom's Twitter YouTube

In this episode of Business of Sound, host David Segura welcomes Tom Schwab, a Navy veteran, serial entrepreneur, and all around podcasting expert. As the Chief Evangelist Officer at Interview Valet and a published author, Schwab has a unique take on the future of podcasting in 2024 and beyond!  https://interviewvalet.com/ https://www.linkedin.com/in/iamtomschwab/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/glassbox-media/message

"Marketing is starting a conversation with someone that could be a great client." - Tom Schwab, Chief Evangelist Officer at Interview Valet Tom Schwab is a trailblazer in the world of online marketing. With his extensive experience working with over 700 leading brands, Tom brings a wealth of knowledge and practical insight to the table. His role as a Chief Evangelist Officer at Interview Valet allows him to share his expertise and help businesses transform their product strategies. In this episode, Tom Schwab and Rebecca Kalogeris delve into the power of podcast interviews as a platform for marketing. Tom shares invaluable insights on how to identify the right conversations to engage with one's audience, the importance of bringing value during podcast interviews, and the strategies for maximizing the impact of the interview afterwards. Key Points: 1. The Power of Conversation: Tom emphasizes that marketing is about starting a conversation with potential clients and this can be achieved effectively through podcast interviews. 2. Lookalike Audiences: Tom talks about the concept of "lookalike audiences," where you can find groups of people who share traits or behaviors with your ideal customers. Knowing where to find these lookalike audiences can help you reach potential customers more effectively. 3. Importance of Understanding the Buying Process: Tom points out that more and more, things are being bought, not sold. He emphasizes the need to understand this shift and adapt marketing strategies accordingly. This means focusing on helping potential customers make their buying decision rather than trying to sell to them. Eager to learn more about marketing tactics and how they can elevate your product strategies? Enroll in our Market class today and learn from industry experts to become a Certified Product Marketer.

Luego de 7 años como maestra escolar, Ana Lorena Fabrega, dejó su cargo para unirse a Synthesis, una escuela experimental que nació en Space X por solicitud de Elon Musk. Hoy, Ana Lorena es emprendedora, escritora del libro titulado “El Juego del Aprendizaje” y Chief Evangelist Officer de Synthesis. En este episodio, conversamos sobre: Las brechas existentes entre la educación tradicional y cómo aprendemos realmente Y qué cambios pueden hacerse tanto dentro como fuera del sistema educativo para mejorar el aprendizaje de los niños Además, Ana Lorena nos compartió: El origen de Synthesis y que están haciendo para solucionar las falencias educativas que ha identificado en su carrera Y cómo Synthesis ha tomado inspiración de la industria de videojuegos para desarrollar sus productos educativos Synthesis ha creado una de las experiencias educativas más disruptivas en el mercado, más parecida a un juego que a una clase. --- La manera más sencilla de ayudarnos a crecer es dejando una reseña en Spotify o Apple Podcasts: https://ratethispodcast.com/startupeable --- Notas del episodio: https://startupeable.com/shark-tank/ --- Para más contenido síguenos en

Join us for an enlightening conversation with  the Founder of Interview Valet and renowned expert in podcast interview marketing. In this episode, we delve into the transformative power of leveraging other people's audiences through podcasts. Discover how to assess your needs and find the perfect podcast platforms to make a lasting impact and achieve a remarkable return on your time and investment. Gain insights on overcoming nervousness and preparing for podcast appearances with confidence. Explore how effective conversations on podcasts can cut through the digital noise, reaching your desired audience like never before. Uncover the next revolution in career development and business promotion through powerful conversations. Don't miss out on this opportunity to unlock business growth and captivate your target audience. Download now.Uncover the secrets to:# Transforming your brand's success# Finding your podcast match# Overcoming interview jitters# Breaking digital noise barriers# Revolutionizing your careerListen in to earn a FREE book from Thomas Schwab.ABOUT THE GUESTMy guest today, Thomas Schwab, served as the President of Surgical Specialties Medical Devices for 5 years before founding Goodbye Crutches in August 2009 and subsequently became the Chief Evangelist Officer & Founder of Interview Valet in 2014. Interview Valet helps non-fiction authors, thought leaders, coaches, consultants, and brands, drive growth, leveraging other people's audiences, through Podcast Interview Marketing.Tom is also the author of two books: “Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy”, often referred to as the bible of podcast guesting and “One Conversation Away: A manifesto for a rich life and a profitable business”.Website:       https://interviewvalet.com/Facebook:    https://www.facebook.com/InterviewValet/Facebook:    https://www.facebook.com/IAmTomSchwabTwitter:         https://twitter.com/interviewvaletTwitter:         https://twitter.com/iamtomschwabYouTube:      https://www.youtube.com/@InterviewvaletLinkedIn:      https://www.linkedin.com/in/iamtomschwab/ABOUT THE HOSTMy name is Dave Barr and am the Founder and Owner of RLB Purchasing Consultancy Limited.I have been working in Procurement for over 25 years and have had the joy of working in a number of global manufacturing and service industries throughout this time.I am passionate about self development, business improvement, saving money, buying quality goods and services, developing positive and effective working relationships with suppliers and colleagues, and driving improvement through out the supply chain.Now I wish to share this knowledge and that of highly skilled and competent people with you, the listener, in order that you may hopefully benefit from this information.CONTACT DETAILS@The Real Life BuyerEmail: david@thereallifebuyer.co.ukWebsite: https://linktr.ee/thereallifebuyerFor Purchasing Consultancy services:https://rlbpurchasingconsultancy.co.uk/Email: contact@rlbpurchasingconsultancy.co.ukFind and Follow me @reallifebuyer on Facebook, Instagram, X, Threads and TikTok.Click here for some Guest Courses - https://www.thereallifebuyer.co.uk/guest-courses/Click here for some Gues

Here's what to expect on the podcast:What strategies or initiatives is Tom implementing to promote "One Conversation Away"?How is artificial intelligence (AI) currently influencing the podcasting industry?In what ways can digital marketing negatively impact a business?How does Interview Valet ensure that the podcast placements align with the goals and expertise of individuals?And much more! About Tom:Have you ever thought your digital marketing might actually be hurting your business? That you are not “breaking through the noise”, you are just adding to it? Perhaps you are not “one funnel away”. Maybe that funnel is stopping the big fish you want. Our guest today has a refreshingly new view. Tom Schwab asks you to consider that you are just One Conversation Away. That's his experience and that data working with over 1000 leading brands as the Chief Evangelist Officer at Interview Valet. If you want a rich life and a profitable business, Tom believes you are just One Conversation Away. Connect with Tom Schwab!Twitter: https://twitter.com/IAmTomSchwabFacebook: https://www.facebook.com/IAmTomSchwab/LinkedIn: https://www.linkedin.com/in/iamtomschwab/ Interview Valet:Website: https://interviewvalet.com/justwantedtoaskYouTube: https://www.youtube.com/channel/UCuSNLwNEIU787_7l34HaS8ATwitter: https://twitter.com/interviewvaletFacebook: https://www.facebook.com/InterviewValet/LinkedIn: https://www.linkedin.com/company/interview-valet/ Connect with  Anne Zuckerman!Websites: https://justwantedtoask.com/ | https://annezuckerman.com/Bezi Woman:  https://beziwoman.com/ | https://www.beziwoman.shop/two-step-order1591558404525Facebook: https://www.facebook.com/bezibradiscsInstagram: https://www.instagram.com/beziwoman/

Have you ever thought your digital marketing and online presence might actually be hurting your business and your life? Maybe you are not “breaking through the noise”, you are just adding to it? Perhaps you are not “one funnel away”. Maybe that funnel is stopping the big fish you want. Our guest today has a refreshingly new view of how authentic conversations can lead to a better life and business. Tom Schwab asks you to consider that you are just One Conversation Away. That's his observation based on the experience and that data from working with over 1,000 leading brands as the Chief Evangelist Officer at Interview Valet, the premier podcast interview marketing agency.. If you want a rich life and a profitable business, Tom believes you are just One Conversation Away. https://interviewvalet.com/

Have you ever thought your digital marketing and online presence might actually be hurting your business and your life? Maybe you are not “breaking through the noise”, you are just adding to it? Perhaps you are not “one funnel away”. Maybe that funnel is stopping the big fish you want. Our guest today has a refreshingly new view of how authentic conversations can lead to a better life and business. Tom Schwab asks you to consider that you are just One Conversation Away. That's his observation based on the experience and that data from working with over 1,000 leading brands as the Chief Evangelist Officer at Interview Valet, the premier podcast interview marketing agency.. If you want a rich life and a profitable business, Tom believes you are just One Conversation Away. https://interviewvalet.com/

One Conversation Away! Join me and my guest Tom Schwab, CEO (Chief Evangelist Officer) at Interview Valet (interviewvalet.com). Tom has run a nuclear reactor in the Navy and a small business. One was easy because it came with an instruction manual. Want to know how to reach your ideal client? Interview Valet is a concierge-level podcast guesting marketing service providing the fastest way for non-fiction authors, speakers, coaches, consultants, and brands to maximize the benefits of podcasting. Have you ever thought your digital marketing might actually be hurting your business? Tom has a refreshingly new view. He asks you to consider that you are just One Conversation Away from the success you desire. His experience and the data from working with over 700 leading brands as the Chief Evangelist Officer at Interview Valet proves it. Learn more about your ad choices. Visit megaphone.fm/adchoices

How Do You Break Through The Noise Today? Digging Deeper Into Podcasting and Digital Marketing with Tom Schwab: Have you ever thought your digital marketing might actually be hurting your business? That you are not “breaking through the noise”, you are just adding to it? Perhaps you are not “one funnel away”. Maybe that funnel is stopping the big fish you want. Our guest today has a refreshingly new view.Quote: "Big fish don't swim through funnels and whales don't click" Tom Schwab asks you to consider that you are just One Conversation Away. That's his experience and that data working with over 700 leading brands as the Chief Evangelist Officer at Interview Valet. If you want a rich life and a profitable business, Tom believes you are just One Conversation Away.Today's Top 3 Takeaways: Strength in Podcasting and Digital Content.Sharing is Caring for Digital Marketing.We're blessed to be a blessing to others. Today's Guest & Resource Links: https://interviewvalet.com/https://www.linkedin.com/company/7797089/https://www.linkedin.com/in/iamtomschwab/https://twitter.com/interviewvalethttps://www.youtube.com/channel/UCuSNLwNEIU787_7l34HaS8AWatch us on YouTube: https://youtu.be/VRzVnWcgXeY?si=_AmTpvfrKzz8LbRR Timestamped Show Notes: 10:30 – So it's interesting, I mean, there's a lot of problems in the world today. But there is no better time to be alive, right?! Think about it, we can create in the way that's easiest for us. For me, it's the same way, over podcasts, I can talk. But you know, writing a blog, that's a homework assignment, but we can talk and then we can repurpose it either with technology or the people helping us and make blogs out of it, make videos out of it, etc. You know, I always say if I talk for 45 minutes, my team can find like two minutes of genius in there.21:15 - I have gone through a few microphones and always want to sound better. If you talk you want the good quality, right? In podcasting, we must take pride in our audio quality.29:45 - There's a great marketing phrase out there, you're just one funnel away. I also think it's the biggest lie out there, because what works for small transactions does not work for high ticket relationship sales? Everybody keeps saying, oh, you're just one funnel away. Tell me Scott, the best things in your life, right, does your wife come through a funnel? Ha!34:00 – Well, I had a client that came to me and I said, well, why do you want to do podcast interview marketing? I loved his answer. He was a high level consultant. He said, because he thinks most of digital marketing today is the equivalent of advertising above urinals.40:00 – Even if it's all automated and a funnel, it doesn't matter because you're wasting their time. It's like, why don't you get five leads and five customers? That's one of the things I love about podcasting. Somebody's listening to you. You're either their guy or you're not. If you are great, then they reach out to you and ask how can we work together. They self select, but if you're not a good fit for him, then fine, but let's figure that out early on. Because at the end of the day, we don't need more leads, we need more need more sales.52:00 – For example, we just mentioned...

These days there's so much pressure for your brand to be everywhere online. But what if digital marketing is actually harming your brand, rather than helping it? Joining us today to unpack this controversial topic is Tom Schwab, Chief Evangelist Officer and Founder of Interview Valet, a podcast interview marketing agency that helps thought leaders drive growth by leveraging select audiences on other platforms. Tom has a wealth of knowledge when it comes to sales and branding, having worked with over 700 leading brands to transform their content. We talk with Tom about the biggest misconceptions people have when it comes to marketing and sales, how to determine where you should be marketing online, and why you should be having quality conversations with your super-consumers. Our conversation also delves into the subject of podcasting, with Tom sharing his biggest tips, like how to go about choosing your guests, and what you can do to grow your audience by leveraging other people's platforms. If you're interested in taking your content to the next level and supercharging your marketing, then look no further than today's conversation with Tom Schwab!

Relentless might just sum up Steve Roessler in a single word.Here's a man whose passion and dedication have seen him traverse the globe for two decades, captivating audiences at dealerships with his innovative insights into the automotive industry.In our conversation, Steve lets us in on his spontaneous visits to various dealerships, his life on the road, and how he draws from these experiences to inspire change. From the challenges of road life to wearing the hat of a chief evangelist officer and supporting his daughter's burgeoning music career, Steve's commitment is undeniably inspiring.Furthermore, we delve into how DriveCentric thrives on user feedback to consistently innovate and enhance their product. As Steve puts it, the lifeline of a successful product is an open line of communication and a keen responsiveness to user needs. So, tune in and get ready to be inspired by Steve's relentless dedication to innovation and his unique journey.Steve Roessler is the Chief Evangelist Officer for DriveCentric.⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! https://www.asotu.com ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture.

#DC20 Interbrew Series Feat. Steve RoessllerWelcome to the #DC20 Interbrew Series recorded during our our time at DriveCentric's Headquarters during their DC2023 Event in St. Louis. This is series is packed with Dealers, Vendors, and Voices in our incredible industry that are committed to seeing the Upshift and Uplift that we are committed to brewing about! Featured is this episode is Steve Roessler, Chief Evangelist Officer at DriveCentric, all the Energy you need in one cup! Enjoy, Let's Brew!Don't forget to share and subscribe!Brew Brought By Our Proud Sponsors At:www.vincue.comwww.fixedopsdigital.comwww.teammxs.comwww.m1-data.comwww.321ignition.comwww.purecars.com

Welcome to Not Another Marketing Podcast where I'm talking to Tom Schwab the founder and Chief Evangelist Officer at Interview Valet a podcast guest agency. This week we're talking about if podcast guesting is worth it with a podcast guest!

So you wanna be a podcast guest but is it worth it? Does guesting really work and how should you prepare to be on a podcast.This is  a great chat with Tom Schwab the founder and Chief Evangelist Officer of podcast guest agency Interview Valet.We talk about why being a guest can help your brand or business, what gear you need and a bit of podcast guest etiquette.You can find Tom on LinkedIn or the Interview Valet website plus check out his book, Podcast Guest Profits on Amazon.Can I quickly mention that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcasts

https://youtu.be/ESNJatuF1Sk Tom Schwab is the Chief Evangelist Officer & Founder of Interview Valet, a podcast guesting marketing service helping thought leaders drive growth by leveraging other people's audiences. We discuss the power of podcast guesting, how to use podcasts as a business development tool, and ways to guest on high-quality podcasts.  --- Converse Your Way to Customers with Tom Schwab Our guest is Tom Schwab, CEO of Interview Valet, a brand and sales building service for thought leaders. Tom, welcome to the show. Steve, I'm thrilled to be here. Thank you for having me. And I'm excited for this discussion. Yeah, I'm very curious about you and what you bring to the table. And let's start with your journey. How did you get into podcasting? How did you discover this as a potential business and get started in putting together? You were I think you're one of the first out of the block companies arranging podcast opportunities for guests. So how do you get into it?  Yeah. So what we do is help people get on targeted podcast interviews so they can talk directly to their ideal customers. So it's nothing revolutionary with that. I look at it as evolutionary. So going back in the journey, I started as an engineer. I'm a mechanical engineer by degree, graduated from the US Naval Academy. My first job out of college was running nuclear power plants. So look at things as systems and processes and that helped me in the Navy, then I got out in the corporate world, sales, marketing, ran a distributorship in the medical device industry. My last company before this was HubSpot's first e-commerce case study and we used inbound marketing to grow from a regional player to a national leader. And so inbound marketing at that time was guest blogging. Tapping into established audiences, get that know, like, can trust. And by about 2014, when we sold that company, I realized that blogs weren't working anymore. And I had this crazy idea, I thought, “Wow, I wonder if you could guest blog on podcasts.” Podcasts were starting to take off, and I'm like, “That is such a richer conversation. And would that work even better?” So we started to test it. I was amazed by it, Steve. We started to see conversion rates 25 times better than blogs. But early on, I'd give my elevator pitch, and people would go, “What's a podcast, right?” We started about 2015 and we were almost too early. But I enjoyed it because it gave us the chance to build a framework, to build a blueprint and a system that worked. So that about by the time 2019 took off and podcasts got more noticeable, we had the system that worked with that. Then Covid really helped us. We're a remote team. Not everybody wants to live in Kalamazoo, Michigan with me. So we've got a team now of 30 people in Europe and North America, and we serve about 150 thought leaders at any one time, leading brands, high-level coaches, consultants, non-fiction authors. Because really, I believe today, the biggest problem we have is obscurity, right? There's a lot of people you could help, they just don't know you exist. Yeah, definitely noise is a big challenge for thought leaders to get their voice heard because there's so many competing voices as well. So Tom, before we get into all the nitty-gritty details of podcasting and how it can be used for thought leaders and for business people, let's talk about frameworks. Let's talk about management blueprints. So what is your favorite framework that has helped you build your business along the way? I think the biggest thing I have to look at is what kind of communication do I need, right? Do I need a rich level of communication or a low level? Is this a relationship or a transaction? And I intentionally pause and think about that as I'm trying to decide how I'm going to communicate with someone, right? So the higher the value, the higher the impact on my life or their life, the more important it is to our lives, the richer that conversation can be.

Tom Schwab is the Chief Evangelist Officer & Founder of Interview Valet, a podcast guesting marketing service helping thought leaders drive growth by leveraging other people's audiences. We discuss the power of podcast guesting, how to use podcasts as a business development tool, and ways to guest on high-quality podcasts.    Time Stamps [00:35] Tom's entrepreneurial journey [03:43] Tom's experience with management blueprints  [05:59] How to find podcasts to be a guest on [08:41] How Interview Valets helps connect guests with great podcasts  [12:11] Benefits of targeting the right audience for your marketing [13:27] Tools to help you understand your audience better [15:57] Using podcasts as a business development tool [20:18] Do people actually check show notes? [21:42] Understanding video podcasting [24:24] Podcast marketing with Interview Valet [26:25] Parting thoughts   Links and Resources Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain Work with Steve - Stevepreda.com Interviewvalet.com/Steve Tom's LinkedIn Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin PODCAST GUEST PROFITS: Grow your business with a targeted interview strategy by Thomas M. Schwab Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by Eddie Yoon 

Welcome to the award-winning FCPA Compliance Report, the longest-running podcast in compliance. Join Tom Fox, the host of FCPA Compliance Report, as he speaks with Maria D'Avanzo, Chief Evangelist Officer at Traliant about privacy issues in the US and around the world. Discover the challenges businesses face due to the lack of national law in the US, with multiple state laws led by California. Compare this to the EU, where GDPR has been in place since 2018, and similar laws have been implemented in other countries such as Singapore, Australia, and Brazil. Learn how GDPR has changed the way businesses handle privacy by making it a part of business processes. Discover the importance of consulting with a good outside counsel, especially for global privacy policy implementation. Explore how to handle cybersecurity incidents and disclosure of information, as regulations on this topic are still developing. Hear from Maria on how to address these incidents internally and the importance of an incident response plan. Find out how collaborating with the Chief Information Security Officer is crucial in developing a specific plan for these incidents, including a group effort from various departments. Hear about instances where organizations share confidential information or data, leading to legal backlash and damage to reputation. This section discusses the Tesla case and suggests that a broader conversation about company culture may be necessary to prevent such privacy infringements. Take advantage of this insightful podcast and tune in now to get important insights into privacy and cybersecurity from two industry experts! Key Highlights: ·   The Evolution of Privacy Issues Post-GDPR ·   Navigating Privacy Laws and Meeting Legal Standards ·   Cybersecurity Incident Disclosure Decision Making ·   Importance of Cybersecurity Incident Response Plan ·   The Impact of Sharing Sensitive Information Resources Maria D'Avanzo on LinkedIn Traliant Tom Fox Instagram Facebook YouTube Twitter LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

Tom Schwab is an entrepreneur, speaker, and author. He is the Founder and Chief Evangelist Officer of InterviewValet.com. He is also the author of “Podcast Guest Profits: How to Grow Your Business with Targeted Podcast Interviews.” His passion is in building and operating the Targeted Interview System to provide a steady deluge of traffic, leads, and sales. He also believes that marketing starts with a conversation with an ideal customer.As always this show is brought to you by Tribe and Purpose.  You've put the work in but you're not sure how to reap the rewards. It's time to focus on the success you have planned for yourself and your team.The Tribe + Purpose team can guide you to build on that success to have even more.Learn more at http://www.tribe-purpose.comCheck out Interview Valet Website here: https://interviewvalet.com/Connect with Thomas on LinkedIn: https://www.linkedin.com/in/thomasmschwab/YouTube Link: https://youtu.be/pTC0SdjiBCc

Welcome to the Great Women in Compliance Podcast, hosted by Mary Shirley and Lisa Fine. In today's episode, the Great Women in Compliance podcast delves into training and learning with Maria D'Avanzo, who is the Chief Evangelist Officer for Traliant.  Prior to joining Traliant, Maria was the Chief Ethics and Compliance Officer and Chief Privacy Officer for Cushman & Wakefield. Like Lisa, many of you may be wondering what a "Chief Evangelist Officer" does in compliance, and Maria's role is one which is more often seen in tech companies, where there is a person who is dedicated to improving the customer experience in all areas, from product development to customer servicing, using her perspective as an E&C officer.  She shares some of what she has learned from customers and her views on trends and current issues, including the use of AI and best practices.  She also talks about her experiences in financial compliance, and may be the first podcast guest who holds NASD Series 24, 7, and 63 licenses. You can find the Great Women in Compliance Podcast on the Compliance Podcast Network (CPN) where you can find several other resources and podcasts to keep you up to date in the Ethics and Compliance world. You can also find the GWIC podcast on Corporate Compliance Insights (CCI) where you can learn more about the podcast, stream prior episodes and catch up on Mary's monthly column "Living Your Best Compliance Life.” Corporate Compliance Insights is a much-appreciated sponsor and supporter of GWIC, including affiliate organization CCI Press publishing the related book; “Sending the Elevator Back Down, What We've Learned from Great Women in Compliance” (CCI Press, 2020). If you enjoyed the book, the GWIC team would be very grateful if you would consider rating it on Goodreads and Amazon and leaving a short review.  Don't forget to send the elevator back down by passing on your copy to someone who you think might enjoy reading it when you're done, or if you can't bear parting with your copy, consider it as a holiday or appreciation gift for someone in Compliance who deserves a treat. If you enjoyed the book, the GWIC team would be very grateful if you would consider rating it on Goodreads and Amazon and leaving a short review.  Don't forget to send the elevator back down by passing on your copy to someone who you think might enjoy reading it when you're done, or if you can't bear parting with your copy, consider it as a holiday or appreciation gift for someone in Compliance who deserves a treat. You can subscribe to the Great Women in Compliance podcast on any podcast player by searching for it and we welcome new subscribers to our podcast. Join the Great Women in Compliance community on LinkedIn here.

Tom Schwab's experience with working with over 1500 leading brands as the Chief Evangelist Officer at Interview Valet has led him to believe that instead of being just one funnel away, you might actually only be one conversation away from getting the big fish that you want. Join us for an awesome interview today!   Want to find more from Tom? Check out… https://interviewvalet.com/BC https://www.linkedin.com/in/iamtomschwab/   Want more Business Choreography?  Check out… Website: Bizchoreo.com Growth Strategy Analysis Call: https://calendly.com/business-choreography/analysis BC Group: https://bizchoreo.com/group

Guests: Maria D'Avanzo, Chief Evangelist Officer at Traliant [@traliant]On LinkedIn | https://www.linkedin.com/in/maria-d-avanzo/Lyndon Marquez, Corporate Counsel at Life Extension [@LifeExtension]On LinkedIn | https://www.linkedin.com/in/lyndonmarquez____________________________Host: Sean Martin, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining CyberSecurity Podcast [@RedefiningCyber]On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/sean-martin____________________________This Episode's SponsorsCrowdSec | https://itspm.ag/crowdsec-b1vpPentera | https://itspm.ag/penteri67a___________________________Episode NotesIn this podcast episode, Lyndon Marquez, Maria D'Avanzo, and Sean Martin engage in an insightful discussion about data privacy, regulations like GDPR, and how companies approach these issues.Lyndon Marquez highlights the differences between the U.S. and Europe in terms of their approach to privacy and data handling. He explains that GDPR was a significant milestone that helped companies focus on data protection, even though it may have initially seemed like overkill. Marquez emphasizes that striking a balance between business needs and regulatory requirements is crucial.Maria D'Avanzo shares her experience of implementing privacy programs at Cushman. She notes that GDPR was a key factor in driving organizations to prioritize privacy as a standalone function. D'Avanzo also discusses the challenges of navigating between business goals and data protection requirements, emphasizing the importance of having an appropriate privacy program in place.Sean Martin raises questions about the current state of privacy and data protection, wondering if companies have mastered GDPR or if there's still room for improvement. Both D'Avanzo and Marquez agree that the mindset towards data privacy in the U.S. still has a long way to go before it reaches the level of awareness seen in Europe.The conversation also touches on the role of board members in addressing privacy concerns, the potential impact of new legislation, and the challenges smaller companies face in implementing security and privacy measures. They explore the importance of looking at data privacy from a risk perspective, making it relatable for decision-makers, and ensuring appropriate measures are in place.____________________________Watch this and other videos on ITSPmagazine's YouTube ChannelRedefining CyberSecurity Podcast with Sean Martin, CISSP playlist

We are wild advocates for advisor video and coach advisors on how to rock video across their client experience in our quarterly DIY Video Workshop. That's why we were so excited to partner with FMG and partner with Samantha Russell on our podcast to talk about the power of advisor video.Samantha Russell, Chief Evangelist Officer at FMG Suite strives to help financial advisors drive organic growth through digital marketing strategies and marketing automation. Helping advisors understand how digital marketing can transform your mindset and change the way they engage clients. In this episode, we cover how advisors can rock the power of video to supercharge their marketing. We share first-hand experience of what it takes to adopt video, zero click content, and details of the FiComm and FMG partnership designed to elevate advisor marketing across the industry.https://twitter.com/SamanthaTwentyhttps://www.linkedin.com/in/samanthacrussell/https://fmgsuite.com/Subscribe to never miss an episode and connect with us on:Website | https://bit.ly/FiCommPartnersInstagram | https://bit.ly/FiCommInstagramLinkedIn |  https://bit.ly/FiCommLinkedInTwitter | https://bit.ly/FiCommTwitter

Welcome to Episode 81 of the move crush count podcast. In this episode, Steve Roessler and I discuss using your CRM to get more business. So, if you want to close a higher percentage of leads, make more money per sale, and retain more clients so you can use your CRM more effectively to grow business faster, tune in now! In this episode, you'll discover: Steve Roessler's first major breakthrough with client relationship management (and what you can learn from it to reach your own success) How the world of client relationship management software is different now than when Steve Roessler got started (and what that means for you with using your CRM to get more business) What exactly using your CRM software to get more business is all about and how it's made an impact on every business leader's ability to get results How Steve Roessler's discoveries are newer and better than anything else available for client relationship management software options (and why every business leader should switch over to this new way ASAP) Specific client relationship management developments Steve Roessler sees on the immediate horizon (and how you can take an almost unfair advantage over your competitors) Where the big opportunities are in client relationship management that most business leaders are missing The big challenges in client relationship management right now (and how a new idea and a shift in your thinking transforms those challenges into instant opportunities) About Steve Roessler Steve is an expert in client relationship management whose accomplishments include: Chief Evangelist Officer at DriveCentric Former Director of Marketing at Progressive Medical Inc. Former Director of Business Development at DynaLabs Enjoys presenting on topics such as "70% Engagement Strategies", "Personalized Video to Humanize the Customer Experience", and "GIF Culture - Less is More Strategy" Expert on the topics of CRM effectiveness, and the client experience through texting and personalized video AWA Best Speaker Award 2022 #2 Most Popular Speaking Session NADA 2021 Creator of Video GaGa I'm the #LivewithDrive Guy! Client Retention Links & Mentions from This Episode:www.movecrushcount.com www.drivecentric.com If you enjoyed this episode on using your CRM to get more business, please share it with your friends, family, and colleagues.

Like eating your own cooking or living in the house you built.A tech company that is using its product regularly is going to understand what the end user faces and make sure that it works well. So when DriveCentric started, they used their CRM product as their CRM. Steve Roessler, DriveCentric's Chief Evangelist Officer joins Auto Collabs to talk about how we can rethink CRMs and how to communicate with today's generation in a way that they want to be communicated to.What we talk about in this episode:0:00 Intro with Michael Cirillo, Paul J Daly and Kyle Mountsier.5:15 Like so many others, Steve's journey to automotive wasn't a straight line. He started in engineering, and then moved to medical. One day, his neighbor asked him to look at a CRM that he was working on. The CRM was DriveCentric.9:12 DriveCentric started by using DriveCentric as its CRM. Kyle and Steve talk about the pros and cons of this approach.19:06 What can auto learn from dating apps? Steve lays it out.22:48 Kyle and Steve discuss how B2C sales can look a lot more like B2B sales.⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! We have a daily email! ✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture.

CRM…and we lost the audience. Seriously, Brooke? You are REALLY going to talk about Customer Relationship Management tools?! Well not exactly. More like, engagement. How to do more with less. Why we should change our mindset & start viewing CRMs as an engagement tool rather than data management tool. Could you imagine simplifying the process and having the time to actually datamind your database? Wouldn't you love to know when and how to communicate with your customers and how that drives ROI? Call me crazy, but that would be pretty epic!Steve Roessler, Chief Evangelist Officer of DriveCentric, & I discuss using your CRM to maximize marketing & customer engagement. With hundreds of thousands of customers, why should you pay for acquisition tools? You are sitting on a goldmine! Our discussion will include how to effectively utilize your existing database and best practices for maximizing ROI. Whether just starting or a veteran with using video, this topic has been the subject of Steve's keynotes countless times!Connect with Steve Roessler:  https://qrco.de/bdOE7cLet BZ Consultants Inspect What Should Be Expected: https://qrco.de/bcqqFoYoutube ▶️ https://bit.ly/3zeOw3iFollow, subscribe, rate, & never miss a Facts Not Feelings Show!Chapters0:00 Start1:12 Many have tried to match Steve Roessler's, Chief Evangelist Officer of DriveCentric, energy but all failed. Let's do this!4:31 Before jumping into the main topic at hand, let's hit the hard journalism: What's Steve Roessler's beer of choice?7:39 Why should your CRM be viewed as an engagement tool rather than a data management tool? How can we better engage with our consumers? How are you conversing with your customers: like a robot or like they are your friends? Are you earning the rightt to speak with the customer on the phone through texting? Are you using video to bridge the digital showroom gap?10:53 Not sure why, when, or how to send the video. There's the classic Walk Around and BDC Intro video, which are a great start. Why not take a step further? Have some fun, let your personality shine through the video, & think outside the box with some of Steve's fun ideas! What's your favorite?13:05 Don't forget about service! Including video into your process not only adds an extra layer of personalization but also transparency which equates to an average of $100 more per RO when video is used.15:26 Remember the tool is only as good as the human using it! Do not forget to use common sense! Are your processes set up correctly? Do not rely solely on a machine to tell you what to do.20:22 Are you celebrating video at your store to build culture?25:14 We all want more time in our lives! Video saves you time. By the time it took you to write that email, you could have sent multiple videos! Consumers are impatient, this has been massively accelerated since 2020. If we do not answer our customer's question with an actual human conversation within 10 minutes, their patience with us is gone.33:56 How you engage with your customers and answer with intention and urgency provides reassurance to the customer that you are there for them, leading to a psychological win & brand that is lasting. Is your customer experience developing a customer reaction?39:52 Lightning Round Where Lightning May Have Struck the Studio & Fried the Communication#FactsNotFeelings #MovingAutomotiveForward #LiveWithDriveGuy #CRM #SteveRoessler #DriveCentric 

Does compliance training have to be boring? Our guest explains how your organization can make compliance training engaging and fun for your employees.Maria D'Avanzo is the Chief Evangelist Officer at Traliant. Maria provides key insights on corporate ethics and compliance training programs. Maria describes how to take your training program to the next level and tailor the content to deliver training on important issues based on your company's risk assessment..

Does compliance training have to be boring? Our guest explains how your organization can make compliance training engaging and fun for your employees. Maria D'Avanzo is the Chief Evangelist Officer at Traliant. Maria provides key insights on corporate ethics and compliance training programs. Maria describes how to take your training program to the next level and tailor the content to deliver training on important issues based on your company's risk assessment..

Tom Schwab is the Founder and Chief Evangelist Officer of Interview Valet. Interview Valet is a Podcast Interview Marketing (PIM) company that helps clients leverage targeted podcast interviews to talk directly to their ideal customers. He is a member of the Entrepreneurs' Organization, Chicago chapter.  In this episode… Previously, inbound marketing only needed guest blogging to build authority and attract new leads for a business. But targeting was complex, and the impact was difficult to track and measure. As a result, relationship-based businesses like coaches, consultants, agencies, and authors struggled to achieve results.  Now with podcast interview marketing, you can target specific audiences, build authority across industries, and get the attention of your ideal clients. Want to find out more about leveraging the power of podcasting?  Listen to the Inspired Insider Podcast episode with Dr. Jeremy Weisz featuring the Founder of Interview Valet, Tom Schwab. They discuss the evolution of podcasting as a relationship marketing tool, the types of businesses that need podcasting, how to be a good podcast guest, and more. 

Have you ever thought your digital marketing might actually be hurting your business? That you are not “breaking through the noise”, you are just adding to it? Perhaps you are not “one funnel away”. Maybe that funnel is stopping the big fish you want. Our guest today has a refreshingly new view. Tom Schwab asks you to consider that you are just One Conversation Away. That's the title of his new book based on his experience and that data working with over 700 leading brands as the Chief Evangelist Officer at Interview Valet. If you want a rich life and a profitable business, Tom believes you are just One Conversation Away.Connect with Tom:Email: Tom@InterviewValet.comWebsite: InterviewValet.comPhone: 269-217-6690Linkedin: in/ThomasMSchwabTwitter: @InterviewValetTwitter: @TMSchwabFacebook: /Thomas SchwabRich State of Mind Links:Website: www.richstateofmind.comFree 7-day trial of DealMachine and will receive $15 free Marketing Credits  : https://dealmachine.app.link/richnationJoin our email list to know our services and our prize giveaways:  https://sendfox.com/richstateofmind1Youtube: https://www.youtube.com/channel/Instagram : @richstateofmindpage and @rich_invests_Podcast links: https://linktr.ee/anthanerichiePlease like and subscribe to our channel.See our cool wealth building and real estate T-shirt designs in the links below :Rich State of Mind Store : https://bit.ly/RichStateSupport the show

Even as a young girl creating lemonade stands, Chinwe Onyeagoro was always thinking about franchising and creating more. Join an entrepreneurial convo with Chinwe Onyeagoro and LL discussing launching, managing, and visualizing startups. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:The journey to CEO and recognizing Plan ZHow you raise money as a small businessFinding the need to create a startup Feedback, launching, and the process to get it rightGrowth with sharing and celebration Trust is always key for customer support and serviceVisualization to change the status quo Episode References/Links:WebsiteInstagramGuest Bio:Chinwe is the co-founder and CEO of PocketSuite. After graduating from Harvard, Chinwe worked as a management consultant at McKinsey providing strategic advice to Fortune 1000 companies. She came to the realization that her passion was not in helping multi-billion dollar businesses increase market share, but in helping solo operators and micro businesses succeed. Her initial focus was working with small business owners to access growth capital through a network of 300+ lenders.After raising over $150MM in capital for small businesses, Chinwe recognized that more than loans most service professionals just needed a simpler way to get booked and paid on a recurring basis by their clients. These professionals were either using too many single purpose apps or just pen and paper, spending countless hours trying to find, convert, and follow-up with clients.By combining insight into the operations of successful service professionals with an understanding of the power of technology to automate any business workflow, Chinwe has gained recognition as a thought leader in helping small businesses succeed. PocketSuite is an all-in-one mobile and desktop app that helps any service professional with clients manage scheduling, invoicing, payment processing, contracts and text-based client communication.  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Lesley Logan 0:00  Hello Be It listener, I have a very special guest. And I'm sure I say that at least 17 times, but it's okay. Because I really do have a very special guest for you today. It's funny how things work out. And I really want you to know that if something you were working on, doesn't work out, and you were like, but that's the thing I was gonna do. I need you to listen this whole episode because I actually share how I spent time with a company working really hard to make something happen and it didn't happen. And it didn't happen because it wasn't supposed to because the thing that I'm doing now with our guests, that's the thing that is supposed to happen. That's where the magic is. And I am honored, honored, to be working with them, and to be part of the mission that they're on because our missions are so aligned. So today I have Chinwe Onyeagoro. She is the CEO of PocketSuite, which is the scheduling tool that Profitable Pilates one of my companies has partnered with, with the Profitable Pilates signature edition. This is for any service based business. So if you're not a Pilates instructor and listen this but you are in the service based business, I really want you to check it out. Also, just I'm so excited to hear what she talks about in creating this company. Because no matter what it is that you're creating, whether it is a lemonade stand, or it is a you know, Breathworks Company, or Pilates business, or maybe you're an artist, or maybe you actually want to be an interior decorator, all those things. I want you to listen to how she created her company, and how she got it to grow. Because I'm a firm believer, if you build it, they don't just come like out of the blue, you have to put it out there, share it, listen. And she she shares a beautiful roadmap that I believe that you all can be inspired by, take some nuggets with. And hopefully you try out our tool, the tool we've got together because it really is going to make it easier for you to do what you're here to do. You've got a purpose on this planet. And you need an easy way to do it, an easy way to run it, an easy way to make it. So simple. So anyways, that being said, if you're interested in the 30 day trial, we have the link in the show notes below. But here you are, the woman of the of the moment, Chinwe is here to share her story of how she got from being a seven year old little girl creating businesses to the CEO of an incredible incredible company PocketSuite. Thank you so much. And here she is.Welcome to the Be It Till You See It podcast, where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guests will bring Bold, Executable, Intrinsic and Targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice not, a perfect. Let's get started.All right, Be It listeners, I have a very special woman here. I'm really excited to actually have her all to myself because every time I've ever got to talk to this woman there's like six heads on the screen. And but we we met because well I'm gonna let her talk about it in just a second. However, it just amazing like the divine appointments that people you can meet on this world when you're just working on your passion and like the purpose of solving problems. And so Chinwe Onyeagoro, I'm so thrilled to have you here. Can you please tell the Be It listeners who you are and what you're up to right now?Chinwe Onyeagoro 4:00  Lesley, I am super excited to be talking to you and the Profitable Pilates community. My name is Chinwe Onyeagoro. And I'm the CEO and co founder of a company called PocketSuite. I'll tell you more about it.Lesley Logan 4:13  Yeah. Okay. So, you know, you're the CEO. How does, how does one get there? Because I think that is, you know, I have I was the CEO of my own companies, which is like it felt it felt really weird to be that one. There's like four people on the team. I'm like, "Really, am I a the CEO of something." (Chinwe: Exactly.) And then I and then I went then we came a team of 20. And I was like, "Actually, I'm not a CEO. I'm just on the Chief Visionary Officer, thank you so much." But how did how did you get to being the CEO of this amazing company? What was the journey there?Chinwe Onyeagoro 4:42  Yeah, it's really funny. I joke, "I'm the Chief Evangelist Officer." Right? (Lesley: Yes) Like, that's really what the CEO is. Right? You're like the face and you're helping to create the vision as you said. So I like to tell folks that my path to CEO was very windy. Let's say that I'm on my plan Z, you know, we, our parents talk to us about plan A, plan B. And it's like, "No, no, let's keep going." (Chinwe and Lesley laughs) It's a windy road. I'm just from a very early age, I'm originally from Nigeria. And I've always been really motivated to kind of understand how business works and how you help people kind of make money and live a great life. And for me, I just was very intrigued by entrepreneurism very early. So I would at the age of seven, I had friends, we'd always come up with business ideas, whether it's like a baby sitters club, or a lemonade stand, and everybody had a role, right? So there was someone who loved to think about how much sugar do we put in the lemonade mix? And I was the one always writing the business plan. It's like, "How we're going to get the next lemonade stand on the next block?" Right? And so, that has just been my path. If I'm hanging out with my friends, and we're walking, you know, down the street, we're looking inside stores, I'm always bugged by stores that only have like few pieces of merchandise, and like, "How are they making money? Are they selling on Amazon? Are they ..." And my friends like, "Are you going in to buy something or can we move on?" Right? And so that's just my thing ... (Chinwe laughs)Lesley Logan 6:04  Oh my god, I love that so much, I would I still do this, I like look at space, and like, "Oh, my god, that would make an excellent this." Like (Chinwe: Exactly) I just someday, I see myself just being an amazing paid consultant because ...Chinwe Onyeagoro 6:14  Exactly. It's just in the DNA, right? So so you could kind of say that, like I always, I was always going to be on a path to sort of running a business or helping to manage a business. And I started out just asking a lot of questions. So I went into consulting, because that's kind of the path where you can get exposure to a lot of different types of businesses, a lot of different industries, you get to like, learn fast. How they make money, and then help them make more money come up with ideas, right? So that was kind of my early, my early kind of experience or professional experience after college. And then fast forward, I started thinking about gosh, you know, there are specific problems I'd like to solve, and it's for much smaller businesses, but like big businesses, the Fortune 500 companies are kind of fun, you get to play a little bit lot more resources. But in terms of impact, and like, but for my efforts, like would this have happened? It's the smaller businesses, it's the folks who are going out these heroes, right, your listeners, right, that have gone out and said, "I'm going to follow my passion. I'm going to work for myself." And they've you know, frankly, I like to say that, you know, solopreneurs folks who have small teams, like you might be doing it and you're independent, but you're not alone. You've got teams of folks, right, that are kind of helping you from different parts of the ecosystem. And I was one of those folks who kind of stepped out and started helping people raise money, get business loans, created a company that was really just about you should be able to get the loan you need to help your business grow. And ...Lesley Logan 6:30  So I, I have a question about that. Because I feel like raising money is literally (Chinwe: Yeah) a being it till you see it because you're correct me (Chinwe: Yeah) if I'm wrong, you are going into a room and you're saying, "This is what its gonna look like. (Chinwe: Yeah) This is what we're doing all (Chinwe: Yeah) that stuff." And half the time you haven't even like press play on anything happens ... (Lesley laughs)Chinwe Onyeagoro 8:04  Totally, totally. So three things, one is most people the first money they raise is their credit card, their personal credit card, they're just using their credit card, because you're right, there's no one there that kind of believes in what you see. And so you have to like bet on yourself. Right? So that's the first thing. The second thing is the vast majority of businesses, the kind of businesses, we work with Lesley, our service based businesses, and they're not really raising equity money, right? They're typically getting debt, they're getting small business loans from like banks, or credit unions or like smaller, and those are the category of folks who are looking at you and saying, "Well, can you repay me? (Lesley: Yeah) I know you want to do all this cool stuff, but like how much money you're making today to be able to pay me back, if I give you this money." Again, that's why we use our credit cards, because we already have that. So I was actually helping them raise that kind of money. And then there's a small group of folks who are creating chains of Pilates studios and chains of yoga sho... you know, studios where they can actually kind of go out to an equity investor. (Lesley: Yeah) They say their first investors were friends, family, or fools. And so you might go out to that group first to get some money. (Chinwe and Lesley laughs) And then the next wave. So I raised about $150 million in small business loans for businesses. So yay, that was really exciting. And this was a category of folks who were getting rejected about 80% of the time (Lesley: Yeah) for traditional bank loans. So routing ...Lesley Logan 9:25  Definitely, was one of those people. So (Chinwe laughs) here I was making over six figures could show every single year more and more like growth, and I went to the bank and I was like, "I just need $15,000." I didn't think that was a lot of money. (Chinwe: Yeah) And they, 100% I was like, "Do I borrow more? Is more better like what's the amount that I need to borrow?" So I had to use a credit card and buy the equipment on a credit card. Hustle to pay that credit card down. So when the balance came due, I could put that on the card. (Lesley laughs)Chinwe Onyeagoro 9:53  Crazy, crazy. Yeah, that's it. That's the path. Right. So and that's the thing, right, like banks aren't funding your growth. They're typically funding your cash flow. Right. They're like just saying, "Hey, you can..." They're not funding growth because they don't necessarily believe, right? And what you see in the future, they're just going to fund what you're making right now. So what I found is that a lot of folks were raising this money, and it was really to cover cash flow. And I just was confused by it, right? Like you're primarily a service based business, you're offering these great services to clients that are paying you that regularly, why are you raising money to cover that cash flow, it's because they weren't billing on time, they weren't collecting the money upfront, they weren't selling things like packages to be able to sell bundles. And so they were basically eroding their margin by raising this money to have to pay interest (Lesley: Yeah) on you know, something that their client should have paid for. So for me, that sort of set me down a path where I said, "Gosh, we can build a better mousetrap, a better system for making it easy for these awesome businesses to build. And to make money up front, collect deposits, get subscriptions, all of that stuff that really allows them to only raise money if they're looking to grow and to be able to have that cash flow right up front from their clients."Lesley Logan 11:06  See, I love this because you are like you are working on something. You saw consistent problem was happening. And instead of like continuing to do the thing, that just puts a bandaid on the problem. You're like, (Chinwe: Right) "How do we actually just solve the problem?" And I love this so much, because, you know, since since when I became a Pilates instructor, I was around the recession of 2008. And I was in retail at the same time. So people weren't, people weren't buying their diamond necklaces anymore. They weren't buying the $500 purses. They were like, "Oh, what's this vegan purse?" I'm like, "Yes, so I can sell you that vegan purse." And they're like, they still wanted to buy but they were being conscious, right? And so but it didn't translate to me that it would cause me problems in my teaching, however, and I didn't, what I did here was all these teachers saying, "There's no money in teaching, there's no money in teaching." I was like, "Why?" And they're like, "Well, I found the same problems. People were bil... like waiting until someone remembered their checkbook." And I'm like, "No one goes into a store and leaves with an item without paying for it. It's called stealing. So they're stealing sessions from you. No, they have to pay when they have to pay." And so I found that too. And that's why I ended up coaching people, because I'm like, "Why is this happening? Like, who trained them on this?" And so when you went into making this, like, I love how you call it like a little mousetrap or this little way of like solving this problem, so that they only have to raise money when they have to raise money and actually have their margins on it. Okay, because I've been on the side of like, just just doing the part that I I'm on. That was a lot of work. And you already did the work. So how, how did you, how did you start this company? And like, how long did it take you? And like, what did you tell yourself when you're hitting obstacles because I feel like that's where people get stuck.Chinwe Onyeagoro 12:45  Yeah. So so the first thing is I sort of started like, in my own backyard. And so I looked at the folks that I was working with, who I would text and then they show up, like whether it's fitness trainer or what have you. And they give me these awesome sessions. And then they wait 90 days, 60 to 90 days to send me an invoice. And I was like, "I'm ready to pay, just send it to me." And so I just went to them. And I was like, "Can we like can we do something different?" And I had teamed up with my co founder who was engineer number five at a company called NetSuite, and they build like big business management systems, just like you know, PocketSuite for much larger companies. So he at the time was, I think, like, there were thousand engineers in his company at that point. And so he was kind of bored. And like, "Hey, I'd love to do this all over again for much smaller businesses." So he built the first version of PocketSuite. We went to the service providers I had worked with to say, "Hey, will you use this?" And some of them were super excited. Others were like, "No, I'm using a Blackberry. You built it on on an iPhone." And I was like, "Ah..." Right. And so we put it in the app store and then folks started using it. And what we realized is so many folks, so many service professionals were doing everything on their phone, right? They were like scheduling appointments, they were messaging, and they were doing it across like 3, 5, 7, different apps, (Lesley: Yeah) right? They were putting client information in 7 to 10 different places. And they had to keep track of it all and it was a mess. And so when we sent them this like you know, kind of manna, right from heaven, right, this one app that had their client information, it had their calendar, it had who paid them. It had everything notes on the client, they were like, "What the fudge?" Right. And they started sending us messages like, "Can you add packages?" We're like, "What's packages? Can you add subscriptions?" We didn't know at the time what it was but we started listening and we started building it out from there.Lesley Logan 14:34  That was cool. That and I think I just want to like I love the part you listened. And I and you also and this is the hard part for a lot of people. The first one isn't the last one. The first, you just have to get something done like, how (Chinwe: Yeah) what like what was the struggle of like done enough versus (Chinwe: Yeah) you know, like what, how did you handle like going, "Okay, this is enough done to get out for people to try." (Chinwe: Yeah) Did you feel ready to do that? Or was you know, I mean, you've been in the business for so long, maybe you do. But like, I feel like I think it's done. Is it done?Chinwe Onyeagoro 15:08  Yeah. No, it's a great question like this, this whole concept of like MVP, like your minimum viable product, like you don't have to build, you know, like the Colosseum day one, right? Like, you just have to start with like, a big pain point. So for us, we said, like, "It's about getting paid." And so we said, like, "Let's get invoices in here. And it's about getting paid for your time. Let's get invoices, and let's get the calendar in here. And then the rest will follow." We started with literally three features, we now have, like 33, right, but we started with three. And we said, "If we can solve this problem that we hear over and over again, that we've experienced personally, then we will buy ourselves the right to be able to do more." And that's exactly what happened. People were like, these are the three apps I use the most, my messaging, my calendar, and, you know, PayPal or Square, Cash App to get paid, right? And so if we can just like bring those all three in one app, like we've solved a big problem, not every every problem, but we've solved the big one, and then they are going to give us hopefully, the space to do more.Lesley Logan 16:10  Yeah, I think, you know, I think that's like really good information for starting anything. Because (Chinwe: Yeah) the it you do have to get things out there so you can get the feedback. You know, like, (Chinwe: Right) we talked about this when I started the podcast, one of my friends when I was interviewing them, they're like, "How'd you feeling? Well, that was my first one. How did I do?" And I it doesn't even matter because it's going to go out because there's probably only seven listeners right now. (Lesley and Chinwe laughs) So it doesn't even matter. We have to get it out. So you actually learn so you can get the information, get the feedback, and (Chinwe: Yeah) see how people are using it. And that's, that's hard because that nobody, I think people kind of fear feedback. They think that the (Chinwe: Yeah) feedback means that they failed, and it's like, "No, it's just people asking questions and helping you get it better."Chinwe Onyeagoro 16:53  Well, here's the thing, we took our first users out to lunch. We sat with them, we were like, "Talk to us about your business. Tell us more" like we were just so excited that there was like crickets, right? And for us, we've always thought about feedback truly, as a gift. I know it sounds cheesy, but it's like, if they're complaining, that means they're using it right? Like, you hear nothing, then you've got an issue. But if people are giving you feedback, that means they care enough that you've solved enough of a problem that you're worth spending time on to get it right. And that's, you know, that's all you can ask for.Lesley Logan 17:24  Yeah, that's really cool. You know, I just remember, this is year, actually the second scheduling tool that I I was brought in by a different scheduling tool, because the founder was a client of mine. And he (Chinwe: Oh no way) was watching how the teachers were like, paying with money. And then he was like, "How he would pay me?" And, and he's like, he's like, "Would you use my scheduling tool?" And, um, it was for therapists, and I was like, "If you could make it work for teachers, I could help you sell it." And, you know, the thing is, is that I went in for a meeting, they had me, they had me for lunch, they asked all the questions, it was really fun. I was like, "This is really great." But you know, what ended up happening there was they sold, and when they sold, the company didn't want to expand into fitness, yet. (Chinwe: Oh no, yeah) And so it's just like, it's so funny how things work out because I've did like, I sort of liked that app. I love you, I love your tool so much more. (Chinwe: Yay) So it does way more things. And it really does solve any kind of service industries person's problems. And I think that it's nice, it wasn't like so like, on one thing, you've been really been (Chinwe: Yeah) able to do that. So okay, you know, you you listen to people, you figu... you'd like launch with the what was the most like, solve this problem first, and you kept going? (Chinwe: Yeah) Then there's like, it's not maintenance, because you're always growing, but it is sort of like, you know, getting more people to use it, getting more people to (Chinwe: Yeah) hear about it. And that's where that's really hard because once you get past the friends and family, (Chinwe: Yeah) getting strangers to be like, "Yeah, I'll trust you over my seven apps that I have this system for?" How do you handle that? Like, how do you get people to like, be willing to try something new?Chinwe Onyeagoro 19:04  Yeah. You know, early on, because you're you're an app that's really like helping people earn money, like, this is what I'm using to pay my rent or my mortgage and my children's school fees. Like it's about trust, right? Like, you think it's in the service industry, tech too. Right. Like, "I'm going to put my client's credit card here. I'm going to charge something and I'm going to expect that those funds will be deposited into my account." So for us, it was about credibility. Right. So we had a Wall Street Journal article written about us. We had TechCrunch, we were part of this like accelerator called Y Combinator, which is one of the most success... (Lesley: Were you really?) we were. Yeah. So Airbnb came from Y Combinator, and like, some of the biggest brands stripe came from, like those, some of the biggest brands, you know, came from that and it's just like, it's a legitimacy. It's like, we're on a path. We're building, you know, A grade, investment grade, you know, tech to solve a big market problem and that was huge because you people would call and say like, "How do I know you're not going to like, take my money." And we're like, "Here's a Wall Street Journal article on us, here's a this." You know, and they're like, "Oh okay." "We're built on top of Stripe, like Stripe is actually the one handling your money." And, and so like all of that, like really helped for to build that trust. And then more than anything, it's making the users we had happy. Because when you make, when you know this, right, like when you make a user, a client, a customer happy, they're, they're swinging from the rafters, they're talking about you in conversations where no one even brought up like a scheduling tool. But they're so happy that they're like sharing information. And our like, biggest kind of flywheel was just referrals. It's like, "I'm an aesthetician. I have a network of friends." Like, they're not even asking me, but I'm posting on Facebook, like, "Check this out. They're like an awesome (Lesley: Yeah) scheduling app." And so it just kind of blew up from there. Like it was just this word of mouth. And like, kind of viral referral loop that started happening.Lesley Logan 21:00  Yeah, which I'm obsessed with, because I still tell people all the time, like referrals are the like, people, even if it's a referral via text, like people are (Chinwe: Yeah) still getting their information from a friend. You know, they're (Chinwe: Sure) watching shows based on what their friends say, they're buying different things. Like I have a, I went to a place last Saturday to try like aerial fitness, because a friend was like, "Hey, you should check this out." And I was like, "Okay, I didn't even research them." I'm like, "Alright, I'll sign up." That's ... (Chinwe: Exactly, yeah) you know, and so I think, you know, we think because of ad spend that's out there, and like all these things, that that's the way to go. But really like your tried and true, it's gonna grow with with people sharing and celebrating. So I love that you focus on just like making sure people are feeling happy. (Chinwe: Totally) And solving their problems and trust. That's so good. You know, when, when Brad brought it to my attention, I was like, because, you know, the first time I was like, "I don't know. They didn't work out that time." (Chinwe laughs) (Chinwe: Yeah) Like, "How I'm gonna do this?" But you know, since I've been coaching fitness instructor since 2009 2010, because my boss at a studio was like, "How are you getting so many clients?" And I was like, "Isn't that my job?" (Chinwe and Lesley laughs) So I started getting really curious, like, "What is going on? What are teachers doing in sessions? What's happening there?" And then that led to a bunch of things like helping people figure out how to pick a program, because so many people are picking programs that wouldn't allow them to teach. And then I had to solve this problem. Like there's no money teaching, because there's so is otherwise people wouldn't create franchises. If (Chinwe: Right) there's you know, (Chinwe: Right) like, they just wouldn't so. So when I when I was looking at everything, what I loved is, you know, so many ser... like some people have memberships and some people have packages, and some people have auto renewals. And some people want a 12 hour cancellation policy. And it is amazing to me, how, I mean, obviously, over time, how you've been able to go, "Okay, how do we make sure that we can do all of these things. So someone can like someone (Chinwe: Yeah) on this street corner can have packages, but literally down the street, they could have memberships?"Chinwe Onyeagoro 23:03  Totally, totally. So one of the things that we we sort of said is, look, we want to be a mile wide and an inch deep. So we want to serve a variety of different service professionals, anyone who's running a business for themselves, but we want to do it in a way that like really focuses on just those core things that they need. And so how do you do that? Well, on PocketSuite, when you sign up, you put in your industry and the app, auto updates and personalize it for just your industry. So I mentioned before, we have 33 features. But for yoga, Pilates, it's like these are the five to seven features that matter most for you and you can kind of pick and choose. And so for us, it was like really important because people get bogged down by apps that have so many features, you have to take a course just to kind of learn. Right. Like, "How to use this thing?" Right? So that was really important to us. And again, like fundamentally, its messaging is like the underlying kind of base of it, and then build on top of that is scheduling. (Lesley: Yeah) And then on top of that is your payments, and then everything kind of shifts from there. But the one other thing I'll say is, those three things are like communicated differently depending on your industry. Right. Like so, in yoga and Pilates, we are talking about like privates and duets, and classes, right. And sessions versus, you know, in another industry, they're talking about open enrollment, and series, but those are all those are all forms of like classes, right? And so what we learned is it's about the like the lexicon, right? It's about how you communicate it for that industry to ensure that it works. You don't have to stack up tons of features. You just have to get the lexicon right and the core features right. (Lesley: Yeah) And that's what we've tried to do at PocketSuite.Lesley Logan 24:48  Yeah, it's it's amazing. We have so many members who are in there, and the time we're recording this in their second month and they're obsessed they love it. It's like it's so fun to to see people, you know, who probably would never have thought they need a tool, like the confidence that they have in their business by having one also, like, make some... I'm like, "You are a business owner, you have like you are, look at this. (Chinwe: Right) You've got this app." (Chinwe: Right) And it's just, it's just really cool. I, it's, I will have to send you some of the testimonials already because (Chinwe: Yay, thanks!) they're, they're really, they're really sweet. And it's, you know, it's a problem that has been needed to be solved. And while there's so many other tools out there, it's like, years ago, my thought was like, "Write down everything you needed to do. (Chinwe: Yeah) And then because you're gonna pay for it, make them sell it to you." (Chinwe and Lesley laughs) That was my like coaching advice on. And now it's like, "Stop, this is the one and if it doesn't work for you, that's totally fine but I bet you it will." And you also, you know, your your company really prides itself on your customer service, I have to say that you can tell because you can actually talk to your team. (Chinwe: Oh my gosh, yeah ...) How did you do that, because no one else does that?Chinwe Onyeagoro 25:59  Well, so first of all, like, I'm obsessed about great customer support and service, because for me, it's like, look, it's about trust. And it's about more than just, more than just an app, right? Like this is about human connection to help folks solve human problems, right. And tech is just first helping to facilitate that. And so what we've done is we've prioritized world class product technology, world class customer success. You've seen it with Airbnb, you've seen it with Zappos, like Zappos, their motto was like, "We're gonna keep you on the phone. We're not trying to like, we're not trying to hang up this call, like, traditional customer says, it's like, 'What else do you need? Oh, you want to buy pizza? We'll help you buy a pizza.'" Like it's, it's but but what happens is, when you value the relationship, your ability, then to solve whatever problems over the lifetime of that relationship, you are in first position as a resource, as a reference to be able to help that particular pro, that particular business solve problems, right, because they trust you. And that for us is what we're in the business of doing is, is building that trust. So we can help folks build a better business and hopefully a better life. And that's just like, that's the philosophy. And I will say this, Lesley, as we're on the phone, as our team members are on the phone with Profitable Pilates community members, they're like, "Hey, I just got off the phone with Brad and he advised me to do this, or Lesley always tells me shouldn't discount my services." So I'm gonna say to you, you obviously also prize, you know, customer success and customer service. (Lesley: Yeah) Like it's that's it? Right?Lesley Logan 27:30  Yeah, it... your, thank you for that. I love that. I love hearing that. (Chinwe laughs) But I and I think like, you know, no matter if you're listening, and you're like wanting to build, you know, some like massive business or just have a side hustle or some like that, I think the those takeaways trust is so key. And I bet everyone listening to this, obviously, what I assume they want people to trust them. When you make it easy for the tools you use to also (Chinwe: Yeah) allow you to have that feeling. It's so (Chinwe: Right) much easier to do your, to do whatever it (Chinwe: Right) is you want to do. Because it's so funny when when I'm using in some other app or tool or website, and it's like not working, then all of a sudden your energy isn't there, you've switched into like, "This is so frustrating." And then you have a call and you're like, "Okay, let me, let me get back." (Lesley and Chinwe laughs) You know, so it's like so nice that there's an there's actually a tool that you like, you believe in trust. I'm, I believe in trust, and it makes it easier to just do the job you want to do. Makes it easier to be it till you see it.Chinwe Onyeagoro 28:27  Totally, totally. And you know, and we think about a business app as well is like you're on the one hand saying, "How do I use it?" You're on the other hand, saying, "Why sho... Why am I why would I want clients to schedule me online? Why might I want like you're asking business strategy questions, too, which is where again, Profitable Pilates comes in, they're coming in knowing (Lesley: Yeah) the strategy because you've given them that coaching. So that makes our job so much easier." Like, "Okay, here's how you can do that."Lesley Logan 28:51  Yeah. I have to say I had so much fun making the coaching videos we did with the different features, because each time I was reading it, I was like, "And, it does this. Oh my ..." (Lesley and Chinwe laughs) And this is when I and then there was some things I was like, "This one you might want not to do, you got to check your state, just an FYI. Or, you know, how about instead of doing this, just put into the price, just build it into your price, you don't have to think about it." So it was really fun for me because it's just another way for me to get my coaching services out there. Because I really do, I'm on this mission that if more bodies are doing Pilates, the world's a better place. And since I cannot teach everybody, since there's like the every person out there that's teaching is the best served for who they're here on this planet for. I really want to empower them and not everyone will come into my coaching group and that's fine. But (Chinwe: Yeah) like having this like little way to like, give them a nudge, give them that coaching. It really does make me happy. And so I'm really I'm freaking grateful for you and what you've built and like I love your that you're on, you know, plan Z but plan Z is (Chinwe: Yeah) exactly where you were supposed to be. And (Chinwe: Exactly ...) it really is helping not just the people that are using your app, but people like me who are like I really, I really want more people to feel successful in their business and not have, what they end up doing is they don't charge enough because they don't want to have fees, they only take cash, but then their bookkeeping is crazy. And then they can't get loans, and they can't get this. And it's like, you know, I just want them to be able to do ... whatever their dream is. So thank you.Chinwe Onyeagoro 30:16  Well, you know, Lesley, first of all, let me just, again, brag on you, it's like 92% of your users who are using the Profitable Pilates edition, have been watching those videos, and they're coming back 10 times to watch those videos, like we've shared the, you know, analytics with you with Brad and and he's like, "Oh, my God," because what ends up happening is these are like, one minute, two minute, like segments of gold. That are helping people get to the business outcomes they want, which is working less, making more, having happier clients. And so you're helping them do it not in like a two hour course. It's like two minutes, "Here's what you got to do to like, make sure you're making the money you want and that you deserve." And so I just think it's like a really powerful path that you're on as well, which is to reach people where they're doing business. Right, And to be able to like, give them that nugget, and they can take action on it, right away. (Lesley: Yeah) So I thank you for that. I really (Lesley: Yeah) do.Lesley Logan 31:11  We are a dynamic duo, Chinwe. (Lesley and Chinwe laughs) We are, we're just solving the world's problems one small business at a time. Okay, Chinwe, first of all, I mean, obviously want everyone to sign up for the Profitable Pilates editions, (Chinwe laughs) signature edition. (Chinwe: Yeah) So we'll put that link below. But where else can people find you, get to know more about what you're doing, support you?Chinwe Onyeagoro 31:33  Yeah. So check us out. Also on our website, pocketsuite.io. You can see all the different features we have and how you can use them and see some of the members of our community ambassadors, and then you can check us out on Instagram. And that's @pocketsuiteapp - p o c k e t s u i t e app a p p. So looking forward to hearing from you guys.Lesley Logan 31:58  Yeah, okay, this is great. I know, I know, a bunch of our users will be listening and they'll they'll send it to you because they're their high user, high loyals. They're so fun. They love to tell people what they're doing. And I'm so appreciative of them, because they inspire me. On those days, they're like, "Is anyone listening? Is anyone using this?" And then you get to hear from them. So okay, we ask every guest, bold, executable, targeted, or intrinsic steps people can take, action they can take to be it till they see it.Chinwe Onyeagoro 32:28  Yeah, I think the first thing that I would say is visualize, like, there's so much that you can do to just change your how you feel about like what you're doing right now, just by visualizing what you want to be feeling like when you hit your goals? Who you want to be surrounded by and interacting with, and what you want your day to be like. Right? And so visualize it, because that is something you can control right now, what ends up happening is when you visualize it, the world, the universe conspires to help you to get there, right? Because you're it's top of mind. So like every decision you're making is taking into consideration that visual, that feeling, right? And if you just will it into being. And so I would just say visualization is huge. And if you cut out magazine articles, cut it, like, do whatever you need to do to like, get in that zone and stay there.Lesley Logan 33:22  Oh, I love that. I love that because that's something you can do. Like every day, you can just take a moment and like picture that that's really beautiful. (Chinwe: Totally, totally) Chinwe, I hope we get to meet again. I'm like secretly hoping that there's some tech conference in Vegas that makes you come out (Chinwe laughs) so we can go celebrate.Chinwe Onyeagoro 33:39  Just say the word. We will, we'll we'll pick the next team on site PocketSuite on site. We'll put it in, wherever region you are in.Lesley Logan 33:45  Yes, yes. Well, you know, there's a beautiful new casino and (Lesley and Chinwe laughs) (Chinwe: I love it.) you guys all have to go the 60th floor and visualize the next thing. (Chinwe and Lesley laughs) (Chinwe: I love it.) Oh, my goodness, thank you for being you. Thank you for all you've created. And thank you for letting me be part of it, in my in my own way, because I really am so proud of what to be part of what you've created and to really empower people. So thank you, and we hope to have you back.Chinwe Onyeagoro 34:17  Lesley, you've built an awesome community. We're inspired by you and all of the members that make the community is so great. So thanks for trusting us and for going on this journey with us.Lesley Logan 34:28  Yeah. All right, everyone, how are you going to use any all of all this information in your life. What I want you to do is screenshot this podcast. Tag the @be_it_pod, tag @pocketsuiteapp, and let us know so that way we can hear what your favorite things or what inspired you. And you know, you might create the next feature on the app you just never know. Right? So thank you everyone. Until next time, Be It Till You See It.That's all I got for this episode of the Be It Till You See It podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review. And follow or subscribe for free wherever you listen to your podcasts. Also, make sure to introduce yourself over at the @be_it_ pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it help us and others BE IT TILL YOU SEE IT. Have an awesome day!'Be It Till You See It' is a production of 'As The Crows Fly Media'.Brad Crowell 35:24  It's written, produced, filmed and recorded by your host Lesley Logan and me, Brad Crowell. Our Associate Producer is Amanda Frattarelli. Lesley Logan 35:35  Kevin Perez at Disenyo handles all of our audio editing.Brad Crowell 35:39  Our theme music is by Ali at APEX Production Music. And our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 35:48  Special thanks to our designer Jaira Mandal for creating all of our visuals (which you can't see because this is a podcast) and our digital producer, Jay Pedroso for editing all video each week so you can.Brad Crowell 36:00  And to Angelina Herico for transcribing each of our episodes so you can find them on our website. And, finally to Meridith Crowell for keeping us all on point and on time.Transcribed by https://otter.aiSupport this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy