POPULARITY
2 episodes with targeted interview strategy
2 episodes with targeted interview strategy
2 episodes with targeted interview strategy
2 episodes with targeted interview strategy
2 episodes with targeted interview strategy
2 episodes with targeted interview strategy
2 episodes with targeted interview strategy
In this episode of Behind the Numbers With Dave Bookbinder, I visit with Tom Schwab, founder and Chief Evangelist Officer of Interview Valet, to explore the power of podcast guesting as a strategic marketing tool. Known as the godfather of podcast interview marketing, Tom has helped countless thought leaders, entrepreneurs, and professionals turn podcast appearances into meaningful business growth. Tom shares his journey from blogging to podcasting, revealing why guesting on the right shows can be more impactful than traditional marketing. He and Dave discuss what separates great guests from forgettable ones, the importance of offering real value instead of a sales pitch, and how even introverts can thrive in the podcasting space. Key takeaways include: The evolving role of AI in content discovery and audience engagement Smart strategies for pitching yourself as a podcast guest How to prepare for interviews and maximize their impact Why relationship-building matters more than chasing sales Measuring success beyond just downloads Whether you're looking to grow your authority, generate leads, or simply improve your podcast guesting skills, this conversation is packed with actionable insights. Tune in and learn how to make every interview count. About Tom Schwab: Tom Schwab is a leading authority on leveraging podcast guest appearances and AI-powered strategies to drive business growth. Asthe Founder of Interview Valet, the premier podcast guest marketing agency, Tom has worked with over 1,500 clients, including Fortune 500 companies, professional services, and high-level coaches. His innovative approach centers on building meaningful conversations that convert, rather than relying on outdated marketing funnels. An engineer by training, Navy veteran, and former Nuclear Propulsion Plant Operator, Tom brings a unique perspective to marketing, combining analytical precision with creative strategy. He is the author of Podcast Guest Profits: How to Grow Your Business with a Targeted Interview Strategy, often regarded as the bible of podcast marketing. About the Host: Dave Bookbinder is known as an expert in business valuation and he is the person that business owners and entrepreneurs reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries. Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers. He's on a mission to change the conversation about how the accounting world recognizes the value of people's contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company's most valuable asset.” Dave's book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide practical insights and tools to help understand what really drives business value, how to prepare for an exit, and just make better decisions. He's also the host of the highly rated Behind The Numbers With Dave Bookbinder business podcast which is enjoyed in more than 100 countries.
In the episode 224 of the IDEAS+LEADERS podcast I am speaking with Tom Schwab about the benefits of being a podcast guest and how to get to speak on podcasts. Tune in if you are interested in spreading your ideas and boosting your personal brand. Do traditional marketing strategies clash with your introverted nature? Tom Schwab, our guest today, gets it. As the godfather of podcast interview marketing, he's helped thought leaders get heard. His book, Podcast Guest Profits: How to Grow Your Business With a Targeted Interview Strategy, is a must-read. Tom believes the future of marketing lies in genuine connection, clear communication, and sincere empathy—introvert superpowers. Discover how to embrace your strengths and make a meaningful impact with podcast interview marketing. You can contact Tom here https://interviewvalet.com/ideasleaders/ Thank you for joining me on this episode of IDEAS+LEADERS. If you enjoyed this episode, please share, subscribe and review so that more people can enjoy the podcast on Apple https://apple.co/3fKv9IH or Spotify https://sptfy.com/Nrtq _________ I'd love to connect with you! You can find me, Elena Paweta, the host of IDEAS+LEADERS podcast on: Instagram: https://www.instagram.com/elena.paweta/ LinkedIn: https://www.linkedin.com/in/elena-paweta/
Are you an introvert who's struggling to market yourself? Have you ever thought about being on podcasts to grow your business? In this episode of The Quiet and Strong Podcast, host David Hall is joined by podcast interview marketing expert Tom Schwab. You'll discover practical strategies for thinking on your feet during interviews, why honesty and thoughtful conversation can trump conventional extroversion, and how to strategically target the right podcasts to align with your goals.Listeners will gain valuable insights into leveraging introverted strengths in podcasting, such as deep thinking, reflective pause strategies, and relationship-building through genuine connections. Tom also shares his journey from corporate America to founding Interview Valet and the significance of thorough preparation for success in podcast guesting.Whether you're looking to expand your business or build meaningful professional relationships, this episode offers actionable advice and inspiring stories tailored especially for introverts. Listen in, and be strong.Episode Link: QuietandStrong.com/198---Do traditional marketing strategies clash with your introverted nature? Tom Schwab, our guest today, gets it. As the godfather of podcast interview marketing, he's helped thought leaders get heard. His book, Podcast Guest Profits: How to Grow Your Business With a Targeted Interview Strategy, is a must-read. Tom believes the future of marketing lies in genuine connection, clear communication, and sincere empathy—introvert superpowers. Discover how to embrace your strengths and make a meaningful impact with podcast interview marketing.Connect with Tom:Website: InterviewValet.comInterview Landing Page: InterviewValet.com/qs where you can get Tom's Book: PODCAST GUEST PROFITS: How To Grow Your Business With A Targeted Interview Strategy.Socials: LinkedIn | Twitter (X) | Facebook | Instagram | YouTube- - -Contact the Host of the Quiet and Strong Podcast:David Hall Author, Speaker, Educator, Podcaster quietandstrong.comGobio.link/quietandstrongdavid [at] quietandstrong.com Take the FREE Personality Assessment: Typefinder Personality Assessment Follow David on your favorite social platform: Twitter | Facebook | Instagram | LinkedIn | Youtube Get David's book:Minding Your Time: Time Management, Productivity, and Success, Especially for Introverts You may also like:Quiet & Strong Merchandise
Are you a secret or a success? You can't be both! If you feel stifled by the undying commitment to your comfort zone, today's show is for YOU! It's time to bring yourself out of obscurity and in front of your target audience. Are you leveraging the benefits of AI? We want to help coaches be as successful as possible by making sure that AI tools are functioning as your best referral partner. Join us to learn more!Tom Schwab is a US Navy veteran, entrepreneur, and author. As the founder and CEO of Interview Valet, Tom is a pioneer in leveraging targeted podcast interviews as a powerful marketing channel. Working with over 1500 clients ranging from Fortune 500 companies to high-level coaches and consultants, he's been called “The Godfather of Podcast Interview Marketing.” His book, Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, has been called the bible of podcast guesting. He routinely speaks at top business conferences about how to turn podcast listeners into clients. His refreshing view of marketing today shows how you can break through the noise and finally get heard by your ideal clients. Show Highlights:Tom's journey from the US Navy to corporate America to entrepreneurship“Obscurity is everyone's biggest problem today. There is no nobility in being unknown.”The overarching principles of selling products and servicesWhat ChatGPT is “looking for”Examples of what to do to be seen and heard more (Look for avenues that are easy, scalable, and digital!)Pinpointing the podcasts that are right for you and your expertiseTom's tips on repurposing content (It's easier than you think!)Tom's tips to identify your best talking points (Hint: Stories ALWAYS work!)Focus on profits–not leads.Tom's challenge to coaches who want to be podcast guests: Start by identifying five podcasts that have your ideal clients as listeners.Resources:Connect with Tom Schwab and Interview Valet: Website (Take the free assessment and receive a free copy of Tom's book, Podcast Guest Profits.), Facebook, and LinkedInWork with Meg! Check out the STaR Coach Show Mentor Programs! Visit the STaR Coach Show YouTube Channel!Explore past episodes and other resources at www.STaRcoachshow.com. Explore the STaR Coach Community and see what's available there for you!
In this episode of The Million Dollar Producer Show, I welcome Tom Schwab, author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy and founder and CEO of Interview Valet. Tom shares his insights on leveraging guest podcasting as a powerful tool for building authority and growing your business.Tom's Journey: From Engineer to Chief Evangelist OfficerCareer Transition: Tom's journey began as an engineer running nuclear power plants, teaching him the importance of systems and processes. He later transitioned to corporate America and eventually founded Interview Valet.Chief Evangelist Officer: Unlike typical CEOs, Tom sees his role as evangelizing for his category, clients, and company, demonstrating the power of guest podcasting in building a brand and business.Guest Podcasting: A Strategic ApproachImportance of Authority: He emphasizes the need to build authority in the marketplace before attempting to sell services. He discusses how writing a book and then using guest podcasting to promote it can create a significant impact.Effective Marketing: Tom shares his experience that guest podcasting has become the number one driver for his business, providing high-quality, pre-sold leads that are ready for impactful conversations.Interview Valet: Enhancing Guest PodcastingService Offerings: Interview Valet helps clients by scheduling targeted podcast interviews, optimizing content for marketing, and repurposing interviews for maximum impact.Client Success: He recounts stories of clients, like Eric Weinheimer, using virtual book tours and podcast interviews to effectively promote their books and services.Key Takeaways and Future DirectionsMarketing Evolution: Tom addresses the changing landscape of marketing, emphasizing the importance of pragmatic and practical approaches that build genuine connections and trust with potential clients.Actionable Steps: He encourages listeners to visit Interview Valet's dedicated page for Million Dollar Producer Show listeners, offering resources such as an assessment quiz, a copy of his book, and a scheduling link for further discussion.About our Guest: Tom Schwab, author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy and founder and CEO of Interview Valet.You can learn more about his work at: https://www.linkedin.com/in/iamtomschwab/https://interviewvalet.com/About Your Host: Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the Show.
Trying to find the hot podcasts with your ideal audience? In this episode of The Little Blue Pill for Business I interviewed Tom Schwab. Tom believes the best things in life come from conversations. It's these powerful, sometimes awkward conversations that propel us from where we are personally and professionally to where we dream of being.As a small business owner and entrepreneur, he understands the unique challenges of business owners. This led him to be an early pioneer of using inbound marketing for eCommerce and targeted podcast interviews for marketing that connects.Tom is the author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, called the bible of podcast guesting.Learn how to grow your business through podcast guesting!Check this out!Interview Valet Free Resources: https://interviewvalet.com/bluepill/Book a call with Michelle: https://www.AwarenessStrategies.com/m30Join our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/Digital Adoption Roadmap: https://www.awarenessstrategies.com/digital-adoption-roadmap/
As the podcast world grows, more and more people realize the power of podcast guesting. While getting on other podcasts as a guest can be an incredibly valuable tool to grow your impact, you want to be podcast guesting and not just podcast guessing. This should be a strategic process in which you first evaluate your goals, and come up with a plan that makes the most sense for you. Some people start out by wanting to just get on the “biggest” podcasts possible, but that doesn't always make the most sense. Today's guest is here to explain how you can profit as a podcast guest by coming up with a plan that aligns with your goals.Tom Schwab is an entrepreneur, engineer, US naval academy graduate, and expert in the art and science of podcast guesting. He is the founder of Interview Valet where he helps thought leaders get featured on leading podcasts that their ideal prospects are already listening to. Then he helps them to turn listeners into customers. Tom is also the author of “PODCAST GUEST PROFITS: Grow Your Business with a Targeted Interview Strategy.”In this episode of the How'd it Happen podcast, Tom shares how he got the idea to start one of the first podcast guest booking services and why his company is unique compared to other agencies. In a world where AI is becoming more widely used in text sources, audio and video are becoming more and more impactful because people know they are really hearing from you. Podcasts are an incredible tool to build that “know, like, and trust” factor that people need to buy from you. The key to being a guest on podcasts is to know the importance of leading with value. Tom explains how to use your knowledge and expertise to provide value to other people's audiences and turn them into customers.Quote from the episode:“What's the goal? What are you trying to do? Because we'll have some people come to us and say they want to get on podcasts. Well, that's not a goal. That's a means to a goal. If that's your goal, you're going to get bored after about 5 or 10." - Tom SchwabKey Highlights:Repurposing podcast contentHow one podcast episode can grow your impact significantlyHow Tom helps people get a clear strategyTom's advice on CTAs: keep it simpleEpisode resources:Get Tom's book: interviewvalet.com/hihCheck out episode 214 with Jeffrey Madoff: The Power of Curiosity FuelGet Jeffrey Madoff's book: Creative CareersConnect with Tom Schwab:Website: interviewvalet.comInstagram: @iamtomschwabFacebook: Tom SchwabYouTube: Interview ValetTo Connect with Mike: Website LinkedIn Instagram Twitter YouTube Coaching Get Mike's book: Owner Shift Please LIKE
As the podcast world grows, more and more people realize the power of podcast guesting. While getting on other podcasts as a guest can be an incredibly valuable tool to grow your impact, you want to be podcast guesting and not just podcast guessing. This should be a strategic process in which you first evaluate your goals, and come up with a plan that makes the most sense for you. Some people start out by wanting to just get on the “biggest” podcasts possible, but that doesn't always make the most sense. Today's guest is here to explain how you can profit as a podcast guest by coming up with a plan that aligns with your goals.Tom Schwab is an entrepreneur, engineer, US naval academy graduate, and expert in the art and science of podcast guesting. He is the founder of Interview Valet where he helps thought leaders get featured on leading podcasts that their ideal prospects are already listening to. Then he helps them to turn listeners into customers. Tom is also the author of “PODCAST GUEST PROFITS: Grow Your Business with a Targeted Interview Strategy.”In this episode of the How'd it Happen podcast, Tom shares how he got the idea to start one of the first podcast guest booking services and why his company is unique compared to other agencies. In a world where AI is becoming more widely used in text sources, audio and video are becoming more and more impactful because people know they are really hearing from you. Podcasts are an incredible tool to build that “know, like, and trust” factor that people need to buy from you. The key to being a guest on podcasts is to know the importance of leading with value. Tom explains how to use your knowledge and expertise to provide value to other people's audiences and turn them into customers.Quote from the episode:“What's the goal? What are you trying to do? Because we'll have some people come to us and say they want to get on podcasts. Well, that's not a goal. That's a means to a goal. If that's your goal, you're going to get bored after about 5 or 10." - Tom SchwabKey Highlights:Repurposing podcast contentHow one podcast episode can grow your impact significantlyHow Tom helps people get a clear strategyTom's advice on CTAs: keep it simpleEpisode resources:Get Tom's book: interviewvalet.com/hihCheck out episode 214 with Jeffrey Madoff: The Power of Curiosity FuelGet Jeffrey Madoff's book: Creative CareersConnect with Tom Schwab:Website: interviewvalet.comInstagram: @iamtomschwabFacebook: Tom SchwabYouTube: Interview ValetTo Connect with Mike: Website LinkedIn Instagram Twitter YouTube Coaching Get Mike's book: Owner Shift Please LIKE
Podcast popularity is continuing to skyrocket, allowing more and more thought leaders and authors to showcase their expertise to niche audiences and listeners. On this episode of All Things Book Marketing, Founder and Chief Evangelist Officer at Interview Valet Tom Schwab provides insights into how to give an expert interview including how to arrange your background, the equipment you'll need, and tips to talk like a pro.Tom Schwab believes the best things in life come from conversations. It's these powerful, sometimes awkward conversations that propel us from where we are personally and professionally to where we dream of being.As an engineer, a Navy Veteran, and Nuclear Propulsion Plant Operator, Tom thinks differently. Tough Minded, Skeptical, sometimes even Cantankerous, but always technically competent, always thinking – “What if”, is how the head of the Nuclear Navy described it.As a small business owner and entrepreneur, he understands the unique challenges of business owners. This led him to be an early pioneer of using inbound marketing for eCommerce and targeted podcast interviews for marketing that connects.Tom is the author of two books: Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, called the bible of podcast guesting and One Conversation Away: A manifesto for a rich life and a profitable business. You can learn more at interviewvalet.com/bookmarketing.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.
$ support this podcast $What we talked about:02:10 – Who is Tom? Why did you start Interview Valet?03:00 – Why did you stop blogging?05:40 – Why podcasts convert 25x better than blogs08:20 – The future is rich audio, not outdated video 11:37 – 3 Valuable sales tips for solopreneurs (besides creating content)15:25 – This is how you say goodbye to icky sales calls20:08 – Quick steps if you want to hop on the podcast-train23:30 – Books from Tom Schwab MENTIONED:Leadership Literacies by Bob JohansenZig ZiglarThou Shall Prosper by Rabbi Daniel LapinInterview Valet website - https://interviewvalet.com/https://interviewvalet.com/borntofly/PODCAST GUEST PROFITS: Grow Your Business With a Targeted Interview Strategy - https://www.podcastguestprofits.com/LinkedIn - https://www.linkedin.com/in/iamtomschwab/"What's ordinary to you is amazing to others.” $ support this podcast $--- Head to BorntoFly.faith to learn more about the Platform and Community for Christ-driven Solopreneurs. And leave a review if this episode blessed you :)!
Trying to find the right podcasts with your ideal audience is time-consuming and frustrating? In this episode of The business Ownership Podcast I interviewed Tom Schwab. Tom believes the best things in life come from conversations. It's these powerful, sometimes awkward conversations that propel us from where we are personally and professionally to where we dream of being.As an engineer, a Navy Veteran, and Nuclear Propulsion Plant Operator, Tom thinks differently. Tough Minded, Skeptical, sometimes even Cantankerous, but always technically competent, always thinking – “What if”, is how the head of the Nuclear Navy described it.As a small business owner and entrepreneur, he understands the unique challenges of business owners. This led him to be an early pioneer of using inbound marketing for eCommerce and targeted podcast interviews for marketing that connects.Tom is the author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, called the bible of podcast guesting.You can get a•Free Assessment - Will Podcast Interview Marketing Work for Me?•Free copy of Podcast Guest Profits (physical in the US, digital overseas)•Discovery CallFreebies: https://interviewvalet.com/bop/Tom Schwab LinkedIn: https://www.linkedin.com/in/iamtomschwab/Interview Valet: https://interviewvalet.com/Book a call with Michelle: https://www.AwarenessStrategies.com/m30Join our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/Digital Adoption Roadmap: https://www.awarenessstrategies.com/digital-adoption-roadmap/
Tom Schwab believes the best things in life come from conversations. It's these powerful, sometimes awkward conversations that propel us from where we are personally and professionally to where we dream of being. As an engineer, a Navy Veteran, and Nuclear Propulsion Plant Operator, Tom thinks differently. Tough Minded, Skeptical, sometimes even Cantankerous, but always technically competent, always thinking – “What if”, is how the head of the Nuclear Navy described it. As a small business owner and entrepreneur, he understands the unique challenges of business owners. This led him to be an early pioneer of using inbound marketing for eCommerce and targeted podcast interviews for marketing that connects. Tom is the author of two books: Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, called the bible of podcast guesting, and One Conversation Away: A Manifesto for a Rich Life and a Profitable Business. What business problem do you solve? In this episode, Chief Evangelist Officer at Interview Valet, Tom Schwab talks about solving the significant problem of obscurity in businesses. Small Business Answer Man Shownotes: In today's episode, Tom Schwab shares valuable insights into the dynamics of promotion and underscores its potential advantages for small business owners. Tom emphasizes that the major challenge businesses face is obscurity, where potential customers are unaware of products or services that they might like to purchase. Tom Schwab suggests overcoming obscurity by tapping into existing audiences through podcast interview marketing, highlighting the importance of being known to potential customers. The conversation delves into the Six P Business Owner Formula, with a specific focus on the Promotion aspect and how Tom contributes to promoting businesses through podcast interview marketing. Tom predicts that small businesses may face challenges in the 2024 election due to attempts to outspend political campaigns in advertising, affecting ad costs and audience attention. The importance of strategic marketing for businesses in 2024 is discussed, emphasizing the role of podcast interview marketing in adapting to the evolving advertising landscape. Tom provides a practical example with a Call to Action, directing listeners to visit Interview Valet's welcome page at InterviewValet.com/Answerman, explaining the three calls to action. The conversation further explores the concept of making marketing more human by focusing on relationship sales and the significance of building trust through giving value before seeking commitment. Tom's final advice is centered on the idea that businesses are just one conversation away from success, emphasizing the importance of human connection and meaningful conversations. Tom Schwab's Best Small Business Tip: According to Tom, you are one conversation away, not one funnel away. Building authentic human connections with customers can deliver more value than depending on AI tools or not putting in enough effort. Connect with Tom Schwab: Take the FREE Business Owners' Life Domain Assessment HERE Website: https://interviewvalet.com/ LinkedIn Twitter Tom's Twitter YouTube
Join us for an enlightening conversation with the Founder of Interview Valet and renowned expert in podcast interview marketing. In this episode, we delve into the transformative power of leveraging other people's audiences through podcasts. Discover how to assess your needs and find the perfect podcast platforms to make a lasting impact and achieve a remarkable return on your time and investment. Gain insights on overcoming nervousness and preparing for podcast appearances with confidence. Explore how effective conversations on podcasts can cut through the digital noise, reaching your desired audience like never before. Uncover the next revolution in career development and business promotion through powerful conversations. Don't miss out on this opportunity to unlock business growth and captivate your target audience. Download now.Uncover the secrets to:# Transforming your brand's success# Finding your podcast match# Overcoming interview jitters# Breaking digital noise barriers# Revolutionizing your careerListen in to earn a FREE book from Thomas Schwab.ABOUT THE GUESTMy guest today, Thomas Schwab, served as the President of Surgical Specialties Medical Devices for 5 years before founding Goodbye Crutches in August 2009 and subsequently became the Chief Evangelist Officer & Founder of Interview Valet in 2014. Interview Valet helps non-fiction authors, thought leaders, coaches, consultants, and brands, drive growth, leveraging other people's audiences, through Podcast Interview Marketing.Tom is also the author of two books: “Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy”, often referred to as the bible of podcast guesting and “One Conversation Away: A manifesto for a rich life and a profitable business”.Website: https://interviewvalet.com/Facebook: https://www.facebook.com/InterviewValet/Facebook: https://www.facebook.com/IAmTomSchwabTwitter: https://twitter.com/interviewvaletTwitter: https://twitter.com/iamtomschwabYouTube: https://www.youtube.com/@InterviewvaletLinkedIn: https://www.linkedin.com/in/iamtomschwab/ABOUT THE HOSTMy name is Dave Barr and am the Founder and Owner of RLB Purchasing Consultancy Limited.I have been working in Procurement for over 25 years and have had the joy of working in a number of global manufacturing and service industries throughout this time.I am passionate about self development, business improvement, saving money, buying quality goods and services, developing positive and effective working relationships with suppliers and colleagues, and driving improvement through out the supply chain.Now I wish to share this knowledge and that of highly skilled and competent people with you, the listener, in order that you may hopefully benefit from this information.CONTACT DETAILS@The Real Life BuyerEmail: david@thereallifebuyer.co.ukWebsite: https://linktr.ee/thereallifebuyerFor Purchasing Consultancy services:https://rlbpurchasingconsultancy.co.uk/Email: contact@rlbpurchasingconsultancy.co.ukFind and Follow me @reallifebuyer on Facebook, Instagram, X, Threads and TikTok.Click here for some Guest Courses - https://www.thereallifebuyer.co.uk/guest-courses/Click here for some Gues
Have you ever considered that what we are being sold about digital marketing is wrong? What if it's hurting the business? What if we all are buying the powerful tools and leaving out the fuel that powers them? Tom Schwab believes the best things in life come from conversations. It's these powerful, sometimes awkward conversations that propel us from where we are personally and professionally to where we dream of being. As an engineer, a Navy Veteran, and Nuclear Propulsion Plant Operator, Tom thinks differently. Tough Minded, Skeptical, sometimes even Cantankerous, but always technically competent, always thinking – “What if” is how the head of the Nuclear Navy described it. As a small business owner and entrepreneur, he understands the unique challenges of business owners. This led him to be an early pioneer of using inbound marketing for eCommerce and targeted podcast interviews for marketing that connects. Tom is the author of two books: Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, called the bible of podcast guesting and One Conversation Away: A manifesto for a rich life and a profitable business. *** Contact Robin Green at robin.green@sandler.com. *** Sign up for Robin's popular leadership newsletter, The Huddle, by visiting here.
The Business Elevation Show with Chris Cooper - Be More. Achieve More
In an era where meaningful communication is more important than ever, how can your business voice rise above all the noise? Today, podcasting is the transformative platform that is reshaping our communication. Join us as we celebrate 12 years of the Business Elevation Show with my guest Tom Schwab, CEO of Interview Valet, a Military Veteran, digital entrepreneur and author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy and One Conversation Away: A manifesto for a rich life and a profitable business.” We will discuss why podcasting is such a pivotal communication tool and how being a podcast guest (or host) can skyrocket your brand's success. This will be a conversation of insights and strategy with a guest and host whose almost unparalleled experience can help you elevate your business through powerful digital communication.
The Business Elevation Show with Chris Cooper - Be More. Achieve More
In an era where meaningful communication is more important than ever, how can your business voice rise above all the noise? Today, podcasting is the transformative platform that is reshaping our communication. Join us as we celebrate 12 years of the Business Elevation Show with my guest Tom Schwab, CEO of Interview Valet, a Military Veteran, digital entrepreneur and author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy and One Conversation Away: A manifesto for a rich life and a profitable business.” We will discuss why podcasting is such a pivotal communication tool and how being a podcast guest (or host) can skyrocket your brand's success. This will be a conversation of insights and strategy with a guest and host whose almost unparalleled experience can help you elevate your business through powerful digital communication.
As the podcast world grows, more and more people realize the power of podcast guesting. While getting on other podcasts as a guest can be an incredibly valuable tool to grow your impact, you want to be podcast guesting and not just podcast guessing. This should be a strategic process in which you first evaluate your goals, and come up with a plan that makes the most sense for you. Some people start out by wanting to just get on the “biggest” podcasts possible, but that doesn't always make the most sense. Today's guest is here to explain how you can profit as a podcast guest by coming up with a plan that aligns with your goals.Tom Schwab is an entrepreneur, engineer, US naval academy graduate, and expert in the art and science of podcast guesting. He is the founder of Interview Valet where he helps thought leaders get featured on leading podcasts that their ideal prospects are already listening to. Then he helps them to turn listeners into customers. Tom is also the author of “PODCAST GUEST PROFITS: Grow Your Business with a Targeted Interview Strategy.” In this episode of the How'd it Happen podcast, Tom shares how he got the idea to start one of the first podcast guest booking services and why his company is unique compared to other agencies. In a world where AI is becoming more widely used in text sources, audio and video are becoming more and more impactful because people know they are really hearing from you. Podcasts are an incredible tool to build that “know, like, and trust” factor that people need to buy from you. The key to being a guest on podcasts is to know the importance of leading with value. Tom explains how to use your knowledge and expertise to provide value to other people's audiences and turn them into customers.Key Highlights:How Tom got into the naval academy due to a clerical errorWhy you should stress test your business Content is king but context is godRepurposing podcast contentHow one podcast episode can grow your impact significantly Why should thought leaders want to be on podcasts?The more automated the world gets, the more personal people look forHow Tom helps people get a clear strategyTom's advice on CTAs: keep it simpleWe all underestimate what we know, and we overestimate what others knowEpisode resources:Get Tom's book: Request a free copy of Tom's book Episode 214 with Jeffrey Madoff: The Power of Curiosity Fuel Get Jeffrey Madoff's book: Creative CareersConnect with Tom Schwab:Website: To Connect with Mike: Website LinkedIn Instagram Twitter YouTube Coaching Get Mike's book: Owner Shift Please LIKE
As the podcast world grows, more and more people realize the power of podcast guesting. While getting on other podcasts as a guest can be an incredibly valuable tool to grow your impact, you want to be podcast guesting and not just podcast guessing. This should be a strategic process in which you first evaluate your goals, and come up with a plan that makes the most sense for you. Some people start out by wanting to just get on the “biggest” podcasts possible, but that doesn't always make the most sense. Today's guest is here to explain how you can profit as a podcast guest by coming up with a plan that aligns with your goals.Tom Schwab is an entrepreneur, engineer, US naval academy graduate, and expert in the art and science of podcast guesting. He is the founder of Interview Valet where he helps thought leaders get featured on leading podcasts that their ideal prospects are already listening to. Then he helps them to turn listeners into customers. Tom is also the author of “PODCAST GUEST PROFITS: Grow Your Business with a Targeted Interview Strategy.” In this episode of the How'd it Happen podcast, Tom shares how he got the idea to start one of the first podcast guest booking services and why his company is unique compared to other agencies. In a world where AI is becoming more widely used in text sources, audio and video are becoming more and more impactful because people know they are really hearing from you. Podcasts are an incredible tool to build that “know, like, and trust” factor that people need to buy from you. The key to being a guest on podcasts is to know the importance of leading with value. Tom explains how to use your knowledge and expertise to provide value to other people's audiences and turn them into customers.Key Highlights:How Tom got into the naval academy due to a clerical errorWhy you should stress test your business Content is king but context is godRepurposing podcast contentHow one podcast episode can grow your impact significantly Why should thought leaders want to be on podcasts?The more automated the world gets, the more personal people look forHow Tom helps people get a clear strategyTom's advice on CTAs: keep it simpleWe all underestimate what we know, and we overestimate what others knowEpisode resources:Get Tom's book: Request a free copy of Tom's book Episode 214 with Jeffrey Madoff: The Power of Curiosity Fuel Get Jeffrey Madoff's book: Creative CareersConnect with Tom Schwab:Website: To Connect with Mike: Website LinkedIn Instagram Twitter YouTube Coaching Get Mike's book: Owner Shift Please LIKE
This week on the Progressive Agency podcast, I welcome Tom Schwab to the show. He helps thought leaders (coaches, authors, speakers, consultants, and emerging brands) get featured on leading podcasts their ideal prospects are already listening to. During our conversation, Tom shares how having the right conversations with the right person could be life-changing for your life and business. Hear insights about: How guesting on podcasts can help bring your agency out of obscurity Why systems and data are essential pieces of modern marketing How does having a scalable system and platform impact the growth of your agency What are the benefits of hiring within the military spouse network Why forecasting is the most confusing part of business finances Starting Conversations Marketing at its heart is starting a conversation with someone who could be an ideal customer. My guest this week on the Progressive Agency Podcast, Tom Schwab, helps start those conversations. He is the Founder/CEO of Interview Valet, where he helps thought leaders (coaches, authors, speakers, consultants, and emerging brands) get featured on leading podcasts their ideal prospects are already listening to. Scalable Systems Often, agency owners begin their business attempting to “Frankenstein” their systems together to make things work. While this can work in the short term, eventually it can prohibit your ability to grow smoothly. Unfortunately, switching systems can cause a huge mess for many agencies. During our conversation, Tom explains why you should begin your agency using systems and platforms that are scalable. Un-tapped Markets Hiring can be an agency's greatest challenge, especially in today's world. Tom shares his thoughts on how to approach hiring and replacing employees. He explains how he has utilized the un-tapped market of military spouses. Listen to the episode to learn more about how to make the right hiring decisions for your agency. Click here to listen: How to Connect with Tom Schwab: Websites: https://interviewvalet.com/ http://podcastbooktour.com/ LinkedIn: linkedin.com/in/thomasmschwab Twitter: https://twitter.com/TMSchwab About Tom Schwab: Tom Schwab knows how to build an online business. He's done it successfully several times, and now he helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also the Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing.
This show is different. As many of you know, David has interviewed over 200 people on his 197 podcasts, including today's show. However, never like today's guest, Tom Schwab. Tom Schwab founded Interview Valet, an early pioneer and now industry leader in Podcast Interview Marketing (PIM). They help people get interviewed on podcasts targeted at their ideal customers. Tom believes everyone is just One Conversation Away from success. One Conversation Away: A manifesto for a rich life and a profitable business, is also the title of Tom's new book. This training guide is based on his experience, and the data from working with over 700 leading brands as the Chief Evangelist Officer at Interview Valet. Tom's first book, Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, has been called the most authoritative guide there is on podcast guesting. (This guy knows podcasts…) Listen to this podcast and you can download a free copy of this book! Join Tom's conversation with David, who is the host of this show, but also a guest on other podcasts. Learn how to be effective on podcasts and leverage your interviews to grow sales. There are over 2.6 million different podcasts out there. Listen to this conversation if you want to make your podcast participation have the highest possible return on your time and effort. (Disclosure: Interview Valet introduces possible guests to the Manage 2 Win podcast and we have invited some of them to be on our show.)
Should you spend time trying to make guest appearances on other people's podcasts? Personally, we love this marketing channel. So, we hooked up with the founder of Interview Valet, Tom Schwab. He shares a ton of valuable insights to help you on your marketing journey. More About Tom: Tom Schwab believes the best things in life come from conversations. It's these powerful, sometimes awkward conversations that propel us from where we are personally and professionally to where we dream of being. As an engineer, a Navy Veteran, and Nuclear Propulsion Plant Operator Tom thinks differently “Tough Minded, Skeptical, Sometimes Even Cantankerous, but always technically competent, always thinking -”What if” is how the head of the Nuclear Navy described it. As a small business owner and entrepreneur he understands the unique challenges of business owners. This led him to be an early pioneer of using inbound marketing for ecommerce and targeted podcast interviews for marketing that connects. Tom is the author of two books: Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, called the bible of podcast guesting and One Conversation Away: A manifesto for a rich life and a profitable business. Visit us for more at https://changecreator.com
If you are a podcaster or want to be a podcast guest, this conversation is for you! Who is Tom? Tom Schwab knows how to build an online business. He's done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. In this interview we discuss… What does Interview Valet do? From Tom‘s perspective what's going on in the podcast industry? Why leveraging other people's platforms is more important than leveraging other people's money. How to find peace and clarity on the other side of a tough conversation The evolution of conversational podcasts Why Big fish don't swim through funnels and whales don't click. Why podcast interviews convert 20 times better than blogs. The power of the media one sheet for podcast guests and hosts. For more see fuelradio.com
If you are a podcaster or want to be a podcast guest, this conversation is for you! Who is Tom? Tom Schwab knows how to build an online business. He's done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. In this interview we discuss… What does Interview Valet do? From Tom‘s perspective what's going on in the podcast industry? Why leveraging other people's platforms is more important than leveraging other people's money. How to find peace and clarity on the other side of a tough conversation The evolution of conversational podcasts Why Big fish don't swim through funnels and whales don't click. Why podcast interviews convert 20 times better than blogs. The power of the media one sheet for podcast guests and hosts. For more see fuelradio.com
Tom Schwab and I discuss how to find podcast guests and how to become a guest on a popular podcast. Join Tom and me as we discuss how to do both. BIO Tom Schwab knows how to build an online business. He’s done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing CONNECT WITH TOM Tom@InterviewValet.com InterviewValet.com 269-217-6690 in/ThomasMSchwab @Interviewvalet @TMSchwab /ThomasSchwab tom.schwab87 Want to discuss your video program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456 PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869
In this noisy digital world, you can’t break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today’s technology and podcast interview marketing. An author, speaker, and teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts. Tom Schwab knows how to build an online business. He’s done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. Contact Tom at: https://interviewvalet.com/etp/ Discover What's Inside The BossCast Academy: http://bit.ly/bosscast-podcast
Tom Schwab knows how to build an online business. He's done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. Listen to the song I wrote after being inspired by my conversation with Tom and all the other Podsongs
In this noisy digital world, you can’t break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today’s technology and podcast interview marketing. An author, speaker, and teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts.The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing.Here are some of the questions we discussed the answers to: What is the biggest challenge for any business?How can you find and get booked on the podcasts that matter to your business?How can you be an ideal guest & predictably turn listeners into leads?Tom and his team have created a special page with some resources for you here: https://www.interviewvalet.com/exitcoach
Today on the Drop In CEO podcast, Tom Schwab shares how he helps his clients join conversations and share ideas with intention through podcasting. Listen in as Deborah and Tom discuss having the right people around you, listening to and giving the audience what they want, and Tom’s best advice for preparing to be a podcast guest. Tom Schwab knows how to build an online business. He’s done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. You can connect with Tom in the following ways: LinkedIn: https://www.linkedin.com/in/ThomasMScwhab Twitter: https://twitter.com/InterviewValet Facebook: https://www.facebook.com/ThomasSchwab Instagram: https://www.instagram.com/kirbyingles/ Website:https://interviewvalet.com/dropin/ When I began the Drop in CEO Podcast, I knew that the best advice we could ever receive was from people who had been there. Now that we're over 50 episodes in, I thought it was time to pool some of the best advice into a collection that you could use to elevate your leadership and start putting humans first. You can download the full guide here: https://bit.ly/humancentrichero See omnystudio.com/listener for privacy information.
Tom Schwab knows how to build an online business. He has done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer and Tom helps thought leaders get featured on leading podcasts that their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. Tom lives online but resides with his family in Kalamazoo, Michigan.Tom's first job out of college was running nuclear power plants in the Navy, so he has run a nuclear reactor and a small business, one of which was easy because it came with an instruction manual! Tom's passion is in building and operating the Targeted Interview System to provide clients with a steady deluge of traffic, leads, and sales.What you'll learn about in this episode:How Interview Valet has grown in the last two years with the rise of podcasting. The meaning behind a targeted interview strategy; Tom's tactics with clients.Interview Valet's remote work model and how this serves podcasters around the world.Ways to escape obscurity and get your message out to the people that need it.How to start with the end in mind; targeting ideal listeners and specific goals.The decision to make Interview Valet a family business and Tom's wife's involvement.Tom's attitude to work-life integration and building healthy business practices with intention.Life as an entrepreneur; managing family time while being available for clients. Tom's philosophy towards sustainability for the company and the possible evolution of what they do.A little about Tom's children and his hopes for their careers. The lovely family dynamics that come up regularly in Schwab household. How Tom prioritizes his life and makes sure he is fully present where he is. Additional Resources:Interview Valet: https://interviewvalet.com/Interview Valet Offers: https://interviewvalet.com/potentialTom Schwab on LinkedIn: https://www.linkedin.com/in/thomasmschwab/Tom Schwab on Facebook: https://www.facebook.com/ThomasSchwabTom Schwab on Twitter: https://twitter.com/TMSchwabInterview Valet on LinkedIn: https://www.linkedin.com/company/interview-valet/Interview Valet on Facebook: https://www.facebook.com/InterviewValet/Interview Valet on Twitter; https://twitter.com/interviewvaletPodcast Guest Profits: https://www.amazon.com/PODCAST-GUEST-PROFITS-business-interview-ebook/dp/B01N01ZIF7
Over a varied career, Tom Schwab has built multiple online businesses and continued to progress his leadership skills. Today, Tom is Founder & CEO (Chief Evangelist Officer) of Interview Valet, the category king of Podcast Interview Marketing that helps thought leaders get featured on leading podcasts. He's also the author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy. In the interview, Tom shares the lessons of his leadership journey, culminating in creating and leading an 18-person completely virtual team at Interview Valet. Enjoy, Tristan ___ Sign up to join the Think Big Act Small Book Club: http://tristanwhite.com.au/book-club Learn more about Tom Schwab and Interview Valet: https://interviewvalet.com/thinkbig/ Download the Culture Is Everything checklist to audit your team culture at tristanwhite.com.au/ Order a free copy of the Culture Is Everything book at: tristanwhite.com.au/culture-is-everything/ Sign up to the Culture Is Everything Kickstarter Program at https://www.tristanwhite.com.au/kickstarter-program/ Join me at TIME OUT! Live daily huddle with Tristan White at: facebook.com/tristanjwhite twitter.com/tristanjwhite youtube.com/UCELwTdy8indvS2XhdaFlpPg
Over a varied career, Tom Schwab has built multiple online businesses and continued to progress his leadership skills. Today, Tom is Founder & CEO (Chief Evangelist Officer) of Interview Valet, the category king of Podcast Interview Marketing that helps thought leaders get featured on leading podcasts. He’s also the author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy. In the interview, Tom shares the lessons of his leadership journey, culminating in creating and leading an 18-person completely virtual team at Interview Valet. Enjoy, Tristan ___ Sign up to join the Think Big Act Small Book Club: http://tristanwhite.com.au/book-club Learn more about Tom Schwab and Interview Valet: https://interviewvalet.com/thinkbig/ Download the Culture Is Everything checklist to audit your team culture at tristanwhite.com.au/ Order a free copy of the Culture Is Everything book at: tristanwhite.com.au/culture-is-everything/ Sign up to the Culture Is Everything Kickstarter Program at https://www.tristanwhite.com.au/kickstarter-program/ Join me at TIME OUT! Live daily huddle with Tristan White at: facebook.com/tristanjwhite twitter.com/tristanjwhite youtube.com/UCELwTdy8indvS2XhdaFlpPg
Tom is a Navy Veteran and the Chief Evangelist Officer for Interview Valet. His bio from the company website https://interviewvalet.com/vetpivot:Tom Schwab knows how to build an online business. He’s done it successfully several times, and now helps others find online success with podcast interview marketing.Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers.The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing.
Tom Schwab knows how to build an online business. He's done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps Thought Leaders (Coaches, Authors, Speakers, Consultants, Emerging Brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. In this noisy digital world, you can't break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today's technology and podcast interview marketing. An Author, Speaker, and Teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts. Website: http://InterviewValet.com LinkedIn: https://www.linkedin.com/in/thomasmschwab Facebook: https://www.facebook.com/ThomasSchwab Twitter: https://twitter.com/TMSchwab
Tom Schwab knows how to build an online business. He's done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps Thought Leaders (Coaches, Authors, Speakers, Consultants, Emerging Brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. In this noisy digital world, you can't break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today's technology and podcast interview marketing. An Author, Speaker, and Teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts. Website: http://InterviewValet.com LinkedIn: https://www.linkedin.com/in/thomasmschwab Facebook: https://www.facebook.com/ThomasSchwab Twitter: https://twitter.com/TMSchwab
Tom Schwab knows how to build an online business. He's done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps Thought Leaders (Coaches, Authors, Speakers, Consultants, Emerging Brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. In this noisy digital world, you can't break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today's technology and podcast interview marketing. An Author, Speaker, and Teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts. Website: http://InterviewValet.com LinkedIn: https://www.linkedin.com/in/thomasmschwab Facebook: https://www.facebook.com/ThomasSchwab Twitter: https://twitter.com/TMSchwab
Tom Schwab knows how to build an online business. He’s done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps Thought Leaders (Coaches, Authors, Speakers, Consultants, Emerging Brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. In this noisy digital world, you can’t break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today’s technology and podcast interview marketing. An Author, Speaker, and Teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts. Website: http://InterviewValet.com LinkedIn: https://www.linkedin.com/in/thomasmschwab Facebook: https://www.facebook.com/ThomasSchwab Twitter: https://twitter.com/TMSchwab
Tom Schwab knows how to build an online business. He’s done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. Discover more about the Tom Schwab and Interview Valet at http://www.interviewvalet.com For a complimentary copy of The Millionaire Choice: Millionaire or Not. You Can Choose. and the Creating Millionaire Families eBook, visit themillionairechoice.com.See omnystudio.com/listener for privacy information.
Today we are so incredibly lucky to be joined by Tom Schwab, who is currently the founder and CEO at Interview Valet, where he offers world class podcast interview marketing to leverage top podcasts to drive awareness. He’s built many successful businesses and loves helping others succeed. He’s also the author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy. Tom is also a Navy veteran and former surface warfare officer on the USS Abraham Lincoln and a graduate of the United States Naval Academy. How to Connect with Tom: Twitter Website LinkedIn How to Support Tom: Give Interview Valet a visit and see if it’s right for you. Notes from Tom: Visit our very own TGI link on Interview Valet at https://interviewvalet.com/tgi/ Learn More: If you would like to help raise money for causes, or yourself, check out Stagepass at https://yourstagepass.com. If you would like to create experiences, let me know and I’ll get in touch! If you would like weekly summaries with TGI hacks from each episode, sign up here. Connect with TGI: Facebook Twitter Apple Podcasts Google Podcasts Stitcher Spotify We’re also available anywhere podcasts are!
Tom Schwab is an author, speaker, teacher and podcast interview marketing pioneer. He’s the founder/CEO of Interview Valet, a podcast service for business owners, authors, and entrepreneurs who are ready to grow their influence, impact, and leads in less time while having someone do all the leg work for them. Tom is the author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy. Known as the “Fairy Godmother” of Podcasting guesting, Tom has helped others find online success with Podcast Interview Marketing. Listen as we talk about Tom’s journey from being in the Navy and moving through a number of entrepreneurial journeys to how Interview Valet started. Find out why Tom thinks obscurity is our biggest problem. Enjoy! Highlights - What is the “formula” for creating a successful podcast - Why the process is important to help serve more people - Successful podcast tips to help you stand out in the crowd - Tom’s A-ha moments - Tom’s growth plans and goals for Interview Valet Resources They Ask You Answer - by Marcus Sheridan Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy Interview with Emi Kirschner - https://interviewvalet.com/tribeofleaders/ CONNECT WITH TOM Email - Tom@InterviewValet.com Website - https://interviewvalet.com/ LinkedIn - https://www.linkedin.com/in/thomasmschwab/ Twitter - https://twitter.com/Interviewvalet, https://twitter.com/TMSchwab Facebook - https://www.facebook.com/ThomasSchwab Skype - tom.schwab87 FOLLOW EMI Facebook Facebook Group LinkedIn Instagram Want more leads? Get your FREE copy of 7 Surefire Ways to Leads.. Even in Challenging Times
Tom Schwab is an author, speaker, teacher and podcast interview marketing pioneer. He’s the founder/CEO of Interview Valet, a podcast service for business owners, authors, and entrepreneurs who are ready to grow their influence, impact, and leads in less time while having someone do all the leg work for them. Tom is the author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy. Known as the “Fairy Godmother” of Podcasting guesting, Tom has helped others find online success with Podcast Interview Marketing. Listen as we talk about Tom’s journey from being in the Navy and moving through a number of entrepreneurial journeys to how Interview Valet started. Find out why Tom thinks obscurity is our biggest problem. Enjoy! Highlights - What is the “formula” for creating a successful podcast - Why the process is important to help serve more people - Successful podcast tips to help you stand out in the crowd - Tom’s A-ha moments - Tom’s growth plans and goals for Interview Valet Resources They Ask You Answer - by Marcus Sheridan Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy Interview with Emi Kirschner - https://interviewvalet.com/tribeofleaders/ CONNECT WITH TOM Email - Tom@InterviewValet.com Website - https://interviewvalet.com/ LinkedIn - https://www.linkedin.com/in/thomasmschwab/ Twitter - https://twitter.com/Interviewvalet, https://twitter.com/TMSchwab Facebook - https://www.facebook.com/ThomasSchwab Skype - tom.schwab87 FOLLOW EMI Facebook Facebook Group LinkedIn Instagram Want more leads? Get your FREE copy of 7 Surefire Ways to Leads.. Even in Challenging Times
In this episode, Jim Oliver and Tom Schwab discuss: The power of podcast interview marketing How just about everything can be systematized Understanding the key differences between starting your own podcast and being a guest on someone else’s. Key Takeaways: Increase your chances of being found by being a guest on a podcast that’s different from your typical audience. Real security comes from your ability to produce, not from anybody else. Exposure creates opportunities! “What's ordinary to you is amazing to other people.” - Tom Schwab About Tom Schwab: Tom Schwab knows how to build an online business. He’s done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/ CEO of Interview Valet, the category king of Podcast Interview Marketing. Book References: Play Bigger: How Dreamers, Pirates and Innovators Create and Dominate Markets by Christopher Lochhead, Al Ramadan, Dave Peterson and Kevin Maney Content-Based Networking by James Carbary Connect with Tom Schwab: LinkedIn: Thomas Schwab Facebook: Thomas Schwab Website: interviewvalet.com/tailwind Connect with Jim Oliver: Facebook: CreateTailwind & Jim Oliver Website: CreateTailwind.com YouTube: createtailwind.com LinkedIn: Jim Oliver
Tom Schwab knows how to build an online business. He’s done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. Key Takeaways: The best team members and the best employees don’t want to be managed, they want to be lead. Leadership is over communication. The people that have empathy are the best leaders. Those people that have a great legacy go on forever. Tom Schwab: interviewvalet.com/tactical https://www.linkedin.com/in/thomasmschwab/ (https://www.linkedin.com/in/thomasmschwab/) Sponsor: Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, Knight Protection Services employs a diverse group of former law enforcement officers and military veterans of the highest integrity, with extensive experience in risk assessment and crime prevention. Find out more by visiting https://knightprotectionllc.com/ (https://knightprotectionllc.com/). See acast.com/privacy for privacy and opt-out information.
Tom Schwab knows how to build an online business. He's done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heard is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king to Podcast Interview Marketing. Interview Valet is also a proud sponsor of Growth Now Movement LIVE! So, grab your tickets now and come meet Tom in September to learn more! www.gnmlive.com
Tom Schwab on Why You Should Stop Advertising and Start Podcast Guesting… My guest this week is Tom Schwab, a serial entrepreneur and the founder of Interview Valet, a company specializing in helping people get booked as guests on podcasts. Tom has built several online businesses and recognizes the opportunity that podcast interview marketing presents to the entrepreneurial community. He commonly talks about how marketing, at its core, is about starting conversations with people that could become ideal customers. Tom sees podcast interviews as a medium to scale these conversations. At Interview Valet, Tom helps thought-leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts that their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. Tom is also the author of the book, "Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy." If you're curious how appearing as a guest on other peoples' podcasts can help you grow your business, you won't want to miss today's interview with Tom Schwab.
Ep #197 - My guest this week is Tom Schwab, a serial entrepreneur and the founder of Interview Valet, a company specializing in helping people get booked as guests on podcasts. Tom has built several online businesses and recognizes the opportunity that podcast interview marketing presents to the entrepreneurial community. He commonly talks about how marketing, at its core, is about starting conversations with people that could become ideal customers. Tom sees podcast interviews as a medium to scale these conversations. At Interview Valet, Tom helps thought-leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts that their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. Tom is also the author of the book, "Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy." If you're curious how appearing as a guest on other peoples' podcasts can help you grow your business, you won't want to miss today's interview with Tom Schwab. Learn More About Tom Schwab and Interview Valet: Visit the Interview Valet website and download a free copy of "Podcast Guest Profits" for free: https://interviewvalet.com/driven/ At the link above, you will also find free copies of "9 Secrets to Getting Booked on Your First Podcast" and "The Ultimate Guest Interview Checklist." Follow Tom Schwab and Interview Valet on Social Media: LinkedIn (Tom Schwab): https://www.linkedin.com/in/thomasmschwab/ LinkedIn (Interview Valet): https://www.linkedin.com/company/interview-valet/ Facebook (Tom Schwab): https://www.facebook.com/ThomasSchwab Facebook (Interview Valet): https://www.facebook.com/InterviewValet/ Whether you are new to The Driven Entrepreneur Podcast or are a fan, please don't forget to rate, review and subscribe to the show. Your support and your reviews help this show to attract prolific guests and to provide the best listening experience possible. Also, I love to hear from the fans and listeners. Please share your feedback, guest suggestions, or ideas for show topics with me on social media. Follow Matt Brauning on Social Media: Facebook: https://www.facebook.com/mattbrauning Instagram: https://www.instagram.com/mattbrauning/ Twitter: https://twitter.com/mattbrauning Visit Matt Brauning's Websites: www.mattbrauningpodcast.com www.fireboxbook.com Get a copy of my brand new book, "The Firebox Principle," on Amazon: https://www.amazon.com/Firebox-Principle-Drives-Every-Entrepreneur-ebook/dp/B07FDKK9QW
Podcasting is an intimate medium. Listeners feel as if they know the hosts they listen to regularly, and they tend to be engaged and loyal. But building your own show requires big-time commitment and consistency. So, what if you could tap into established podcast audiences by guesting on shows designed for listeners you can serve? Tom Schwab is the CEO of Interview Valet, the leader in podcast interview marketing. He is dedicated to helping clients get more traffic, leads and raving customer-fans through guesting on targeted podcasts. Tom is also the host of Podcast Guest Profits, a show focused on growing your business by getting in on the conversation where your ideal customers are already listening. On this episode, Tom explains how his hypothesis around the parallels between guest blogging and podcast guesting led to the creation of Interview Valet. He shares the statistics around podcast listenership, discussing how to establish a human connection with a podcast audience and how guesting can help you connect with better leads. Listen in for Tom’s insight on turning podcast listeners into clients and learn how to prepare for guesting on a podcast to market your business! In this episode you’ll learn… The parallels between guest blogging and podcast guesting. The statistics around podcast listenership and downloads. Why podcast listeners tend to be more engaged and loyal. The benefits of podcast guesting vs. hosting your own show. How to establish a human connection with the audience. How podcast guesting can help you find better leads. Tom’s advice on how to prepare for guesting on a podcast. The value of storytelling in the podcast medium. The 3 types of people podcast hosts invite to be guests. Tom’s insight on building relationships over transactions. Tom’s 3-tiered approach to turning listeners into clients. How Tom thinks about marketing with empathy + integrity. Other links and resources mentioned in this episode: Interview Valet Interview Valet on Twitter Interview Valet on Facebook Tom on LinkedIn Tom on Introvert Biz Growth EP046 Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy by Tom Schwab Edison Research: The Podcast Consumer 2019 Blurbrry 2019 Professional Podcast Statistics Moz SEO Software Zoom Skype Zencastr Craig Cody Case Study Gary Vaynerchuk Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk Tom’s Affiliate Program The Gentle Business Manifesto Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com
Ep #78 - Tom Schwab, a serial entrepreneur and the CEO of Interview Valet, joins the show this week for a discussion on how to leverage podcast guest interviews for profits. Tom describes marketing at its heart as being a conversation with someone who could be an ideal customer. With Interview Valet, Tom is helping thought leaders (coaches, authors, speakers, consultants, emerging brands) to get featured on leading podcasts that their ideal prospects already listen to. With his proprietary system, he's helping to book targeted podcast interviews and to turn the listeners into customers. Tom is also the author of "Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy" and he has a track record of growing multiple successful online businesses. In today's interview, we get into Tom's backstory and find out why he sees podcasting as being in the Golden Era right now. We dive into the Interview Valet system and even share some tips for monetizing podcast guest interviews. Tom is an accomplished entrepreneur with a fascinating story and you won't want to miss this episode. Learn More About Tom Schwab and Interview Valet: Claim Tom Schwab's Special Offer by Visiting the Website: https://InterviewValet.com/MarketingGeeks At the above site, you will get the following free bonuses: 1) Free Report to "Learn The 9 Secrets To Getting Booked On Your First Podcast" 2) Free Ebook of "Podcast Guest Profits: Grow Your Business With a Targeted Interview Strategy" by Tom Schwab 3) Get "The Ultimate Podcast Guest Interview Checklist" for free 4) Schedule an Assessment with the Interview Valet team Connect with Tom on LinkedIn at: https://www.linkedin.com/in/thomasmschwab Remember, we love our listeners and want to continue to grow the show so that we can provide even better content and quality going forward. Please do us a favor and subscribe, rate and leave a written review. We would really appreciate a written review from listeners that are getting value from the show. Thank you. Connect & message the Marketing Geeks on LinkedIn: Justin Womack: https://www.linkedin.com/in/justinwomack1/ Andros Sturgeon: https://www.linkedin.com/in/androssturgeon We are looking to feature guest voicemails on the show so please send us your voicemail for consideration. (See bottom of show notes for link to leave voice messages). Want to be a guest on the Marketing Geeks Podcast or suggest someone? Please email us at info@marketinggeekspodcast.com Visit our website www.MarketingGeeksPodcast.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app · Trainual: Trainual is a software that helps you document what you do, so you can easily delegate and train others. https://trainual.com/freemonth/ --- Send in a voice message: https://anchor.fm/marketing-geeks/message Support this podcast: https://anchor.fm/marketing-geeks/support
From time to time, we will bring on guests to go deep on a topic in a particular field. Today’s guest is Tom Schwab, founder of Interview Valet. As we celebrate International Podcast Day, we will discuss the power of podcast guesting and why it is a strategic component of legendary marketing today. Connecting with People Tom stresses the importance of podcast guesting, especially for business executives, authors, and entrepreneurs. He believes exposure brings opportunity and podcast guesting is one of the most intimate and targeted ways for customers to know somebody. “I love podcasts because its a way to really connect with people. You’re not yelling, you’re talking with them. They're choosing to listen to you.” - Tom Schwab Mainstream Media vs. Podcasting Tom discusses how powerful podcasting. He says it should be a major part of one’s content strategy. In mainstream media, aside from the cost to advertise (television, print, and radio), one acquires a limited time and limited space, unlike in podcast guesting, where it reaches hundreds of thousands, overtime. “You're tapping into an audience, getting that like and trust, getting introduced by someone, they already know. The other thing too is, if you do a live speech, it’s really hard to repurpose that content. If you do a podcast interview, you can do the transcript to make blogs.” - Tom Schwab Christopher agrees with Tom, as he speaks based on experience. He mentions how he appears on different mainstream media and only get to share a portion of his thoughts for a few seconds. “Podcast interview is an easy and scalable way to really go deeper. People will understand you and what really drove you, why you got into the business. People should know they could like and trust you. That’s really hard to do in a 30 sec clip or a little Facebook ad.” - Tom Schwab The Golden Age of Podcasting Tom cites Harvard University and the conference that they organized last year on podcasting. They call this time as the Golden Age of Podcasting and there is never the best time to explore podcast advertising other than at the present time. Christopher also shares that there is a lot of whitespace opportunity in podcasting. He believes that there is a high value for sponsors because podcasts provide a high level of intimacy in terms of getting to know the guests through a conversation. “I think today, brands want to know the heart behind it. Those people that can get out there early and explain that, not in an ad but in an actual conversation. To me, that's where you can really build up a lifetime value of a customer.” - Tom Schwab To hear more about the power of podcast guesting and more relevant information from Tom Schwab, download and listen to the episode. Bio: Tom Schwab knows how to build an online business. He’s done it successfully several times and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. Links: Linkedin - Thomas Schwab Interview Valet We hope you enjoyed this episode of Lochhead on Marketing™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram and subscribe on iTunes! You may also subscribe to his newsletter, The Difference, for some amazing content.
Tom Schwab has led a colorful life, starting his career as a naval engineer, and eventually discovering the world of podcasts. It was the opportunity to run nuclear power plants that opened his eyes to strategic thinking, which he put to work when he moved into marketing. According to Tom, in today's world of abundance, the biggest problem is obscurity. But Tom views podcast interviews as a unique medium to create connections with others and get the important messages out there. “While there's a lot of problems in the world, there's no better time to be alive…We've got these tools, and there's never been a better time to be able to leverage those, so that we can make a bigger impact in the world, and play bigger in the world in whatever we do.” What You Will Discover Understanding what is keeping you from connecting with potential customers How to create platforms to get the word out about your work Why podcast interviews are excellent tools to create leverage for your business Resources Visit https://interviewvalet.com/playbig/ to learn more and read a free copy of Tom's book Purchase Tom's book, Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy
Does this sound like you? Your product is great. Your service is phenomenal. You could help thousands and be rewarded handsomely. You only have one major problem. This problem is real, and it's personal. You know in your heart, and it hurts. Your ideal clients don't know you exist. You aren't loved or hated; you are totally ignored. Our guest today has you covered. Meet Tom Schwab. Tom knows how to build an online business. He's done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps you get featured on leading podcasts that your ideal prospects are already listening to. He's the founder of Interview Valet and the author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Welcome Tom Schwab. Learn more about your ad choices. Visit https://megaphone.fm/adchoices (megaphone.fm/adchoices)
Learn the secret of getting booked on great shows your ideal customers already listen to Know how to use the podcast guesting to drive relevant traffic and sales-ready leads Learn how to turn listeners into leads and build trust with 'Serve, serve, serve, ask' strategy Resources/Links: Visit https://interviewvalet.com/theinvisible/ to learn more about the huge long-term potential of podcasting and get FREE access to the resources mentioned in this interview Summary Tom Schwab is the author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy and founder/CEO of Interview Valet-the concierge-level podcast guest marketing service providing the fastest way for executives, businesses, and thought leaders to maximize the benefits of podcasting. In this episode, Tom shares how to speak directly to ideal customers and turn listeners into leads with podcast interview marketing. Check out these episode highlights: 01:42 – Tom's ideal client: authors, coaches, speakers, brands, anybody that has a product or service and just needs more customers 01:56 – Problem he helps solve: Obscurity 02:31 – Typical symptoms that clients do before reaching out to Tom: Frustration, I think that's the biggest thing. 03:45 – Common mistakes people make when trying to solve that problem: Trying to use tactics and technology instead of an old strategy. 05:15 – Tom’s Valuable Free Action(VFA): "Serve, serve, serve, ask". So, serve and then ask the host, how can I serve your audience? 06:32 – Tom’s Valuable Free Resource(VFR): http://interviewvalet.com/theinvisible 07:15 – Q: What's the best advice you got? A: "Choose carefully who you drink with because you can't choose who you work with". That was his world, that is not our world today. We can choose who we work with. There is an abundance of customers that they want to work with you. They just don't know you exist. Tweetable Takeaways from this Episode: “Do something to start that conversation. To get in on that conversation. Try being a podcast host, try being a podcast guest, or do both .” -@interviewvaletClick To Tweet “Serve, serve, serve, ask.” -@interviewvaletClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: Hello everyone. And a very warm welcome to another edition of marketing the invisible. My name is Tom Poland. Beam me out to as always from on the sand next to the waves a little Castaways Beach in Queensland, Australia. Joined today by Tom Schwab. Tom a very, very warm welcome. Tom Schwab: Well thank you. Tom Poland: Where are you hanging out? Tom Schwab: I am in Kalamazoo Michigan. Yes, it exists. It's halfway between Chicago and Detroit. And it proves that you can do podcasting from anywhere. Tom Poland: And to anywhere. Little Castaways Beach all the way to Kalamazoo. I just love the internet. For those of you who don't know Tom then you're missing out because the guy, how many podcasts show you've been on Tom? Tom Schwab: I have been on over twelve hundred podcasts interview. So, if you listen to enough podcasts interviews you probably hear me again. Tom Poland: At any moment now you're about to get it sorted right. Twelve hundred. It's extraordinary. And it's also quite apt because Tom is the author of Podcast Guest Profits. Beautiful, beautiful, beautiful, service name by the way. So, grow your business with a targeted interview strategy. He's also the founder and CEO of Interview Valet. The category King of Podcast Interview Marketing. Tom Poland: Great to have you on this show Tom, can't wait. Our title is, "How to Go from Obscure to Acclaimed with Podcasts Interviews". We're going to show, Tom's going to show you how to do that in just seven minutes.
Tom Schwab knows how to build an online business. He’s done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer.Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers.The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing.Learn More: https://interviewvalet.com/dreamlifeDream Life is Real Lifehttps://businessinnovatorsradio.com/dream-life-is-real-life/
Tom Schwab knows how to build an online business. He’s done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer.Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers.The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing.Learn More: https://interviewvalet.com/dreamlifeDream Life is Real Lifehttps://businessinnovatorsradio.com/dream-life-is-real-life/
Tom Schwab created Interview Valet to help thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The author of "Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy," Tom stops by Nemo Radio to share his best tips on turning listeners into leads whenever you appear as a guest on someone else's podcast. EPISODE LINKS Get more free tips from Tom and learn more about Interview Valet online at: https://interviewvalet.com/nemo/
Tom Schwab is the author of the book Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy. He is also the founder and CEO of Interview Valet, a pioneer of what Tom calls 'podcast interview marketing'. In this noisy digital world, you can’t break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. Tom has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today’s technology and podcast interview marketing. Tom says: "Marketing at its core is starting a conversation with someone who could be an ideal customer. Today there is no better way to do this than on podcasts. The easiest way is being a guest." Tom helps thought leaders, coaches, authors, speakers, consultants and emerging personal brands get featured on leading podcasts their ideal prospects are already listening to. His 'Interview Valet' system then helps them to turn listeners into customers. FOR FURTHER INFORMATION & RESOURCES: https://interviewvalet.com/reputation/
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Tom Schwab is an Author, Speaker, Teacher, and Podcast Interview Marketing Pioneer. He knows how to build an online business – he's done it successfully several times, and now helps others find online success with podcast interview marketing. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers. The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is the Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing. During his conversation with us, Tom explains how in this noisy digital world, you can't break through the noise, you just add to it. Instead, you need to get in on the conversation where your ideal customers are already listening. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom shares his refreshingly unique approach to podcast interview marketing. He describes his proven system for gaining more traffic, leads, and raving customer fans by being interviewed on targeted podcasts and fills in the missing pieces on why most podcasters aren't generating clients from their interviews. We explore how to get on the right shows, the best way to position your offering, the power of .edu and .gov backlinks, what to include on your landing page in order to convert more listeners to clients, and so much more. Key Takeaways Podcast interview marketing is not revolutionary it's evolutionary. It's taking content and inbound marketing strategies and applying them to a new medium. When contacting podcast hosts, communicate how you are going to help their audience. Don't expect every prospective client to go through the same marketing funnel. Give them 3 calls to action to move them from a passive listener to an active visitor (a small, medium and heck yes). The term ‘trainings' always convert better than ‘webinar'. As a podcast host, you are your best advertiser. Talk about products you use (and set up an affiliate relationship with them) or talk about services that you offer. Podcast hosts like to interview their friends and people they want to be their friends. When getting on shows, your goal is to make the host look like a genius for having you on their show and introducing you to their audience. Don't just send people to a home page because your home page will change with time. Always direct them to a dedicated page which has the podcast host's photo and logo because that's who the listeners are familiar with, along with your 3 calls to action below. Favorite Quotes “The best way to sell something today is not to sell anything, but to earn the awareness, trust and respect of those who might buy.” ~ Rand Fishkin “Big fish don't swim through funnels and whales don't click.” ~ Bill Troy Receive Your Free Gifts & Additional Resources www.interviewvalet.com/lot The 9 Secrets To Getting Booked On Your First Podcast The Ultimate Podcast Guest Checklist Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy Connect With Tom Schwab & His Interview Valet Team www.interviewvalet.com
Tom Schwab knows how to build an online business. He's done it successfully several times, and now helps others find online success with podcast interview marketing.Marketing at its heart is starting a conversation with someone who could be an ideal customer.Tom helps thought leaders (coaches, authors, speakers, consultants, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. The Interview Valet system then helps them to turn listeners into customers.The author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, Tom is also Founder/CEO of Interview Valet, the category king of Podcast Interview Marketing.Find out more and get a FREE copy of Tom's book at http://interviewvalet.com/damn Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Tom Schwab knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Our discussion includes: How to overcome obscurity to your ideal customers Why podcasts are a good medium for breaking through the noise Why working with your ideal customers increases your recurring revenue The importance of asking your ideal customers who influences them Thinking about what activities you do that drive revenue How a business is an entity that has recurring revenue Why you need to focus on how you can help your ideal customer If you never lose a customer, you don’t have to gain many new ones to be successful How we know what our customers want by what our customers want If you serve your existing customers well, they will help you get new customers Every time you have a problem in your business, it is your opportunity to fix it Drawing on his engineering, corporate, and eCommerce inbound marketing experience, Tom helps thought leaders (coaches, authors, speaker, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. Then, he helps them to turn listeners into customers. Tom is the author of Podcast Guest Profits: Grow Your Business With a Targeted Interview Strategy and Founder of Interview Valet, the category king of Podcast Interview Marketing. Learn more about Tom at Facebook (https://www.facebook.com/ThomasSchwab) . (http://www.stitcher.com/podcast/smashing-the-plateau) Facebook Twitter LinkedIn 0Shares
Don’t miss the aftershow here! http://2questions.tv/the-2questions-t...In today’s episode, Susan talks with Tom Schwab, the founder and CEO of Interview Valet, the premier white glove concierge level podcast guest marketing service. Tom was among the first to use targeted podcast interviews as the foundation piece in a content marketing strategy, and he’s the author of, “Podcast Guest Profits: Grow Your Business With a Targeted Interview Strategy.” Susan and Tom talk about how podcasts can be used as a strong marketing strategy for authors and experts.Tom’s website: https://interviewvalet.comTom’s book: https://amzn.to/2MlvA8WWatch the After Show here: http://2questions.tv/the-2questions-t...Susan’s websites:Everything Susan: http://suebmoe.com2Questions.TV: http://2Questions.TVBaroncini-Moe Executive Coaching: http://susanbaroncini-moe.comBusiness in Blue Jeans: http://businessinbluejeans.comShare your thoughts in the comments below!Equipment used for this video:- Zoom.us- Blue Yeti Microphone- MacBook Pro Subscribe to 2QuestionsTV for more interviews and behind the scenes footage! See acast.com/privacy for privacy and opt-out information.
Does your work feel like work? What parts of it energize you? What parts drain you? What if you could build a business that aligns with who you are and make your highest contribution to the world? Tom Schwab believes that ‘no job pays well enough to suck,’ and he is passionate about helping entrepreneurs and creatives overcome obscurity to reach their target audience. Tom is the founder and CEO of Interview Valet, the category king of podcast interview marketing. Tom believes that marketing is about ‘starting a conversation with someone who could be an ideal customer,’ and he draws on his engineering, corporate and eCommerce inbound marketing experience to help thought leaders get featured on the podcasts their ideal prospects are already listening to. He is also the author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy. Today, Tom joins Emerald to explain how his background and experience came together in the creation of Interview Valet. He discusses his method of knowing, describing the difference between doing a gut check versus looking outside yourself for answers. Tom offers insight around how his father’s passing inspired him to make the most of his time here and how defining WHO he wanted to serve became the genesis of his business. Listen in for Tom’s take on how to overcome obscurity and share your talent with the world! What You Will Learn How Tom’s background and experience came together in Interview Valet Tom’s advice around doing a gut check vs. looking outside yourself for answers How doing work that energizes you translates to a higher contribution How his father’s passing inspired Tom to make the most his time here How choosing WHO to work with led to the creation of Tom’s business Why you can’t be fearful and creative at the same time How Tom learns from and is inspired by his clients Tom’s insight that our biggest obstacle to providing value is obscurity How Tom celebrates each day with a family gratitude ritual Connect with Tom Schwab Interview Valet Resources Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy by Thomas M. Schwab Suggest a Guest If you (or someone you know) are one of the worlds Magnificent Men On Purpose who should be considered for a guest spot on the show APPLY HERE: bit.ly/PitchMen Connect with Emerald GreenForest Emerald’s Website Emerald on LinkedIn Emerald on Twitter Email: listeners@menonpurposepodcast.com This episode is sponsored by the Creative Age Consulting Group. Men - Is it time NOW for you to make your mark? Visit timetomakeyourmark.com to apply for an invitation-only consultation.
Welcome to the episode of the Real Fast Results podcast! Mr. Tom Schwab is today’s guest speaker. He’ll be chatting about a super-smart thing to do, and that is to appear more as a podcast guest. He’s going to outline how to become a podcast guest in the first place, and then he’ll move on to explain the best ways to take that time and leverage its leads, and new business ultimately. Tom is definitely an expert at doing this. Download the Complete PDF Show Notes Free for this Episode Tom knows how to build online businesses, and he helps small business owners and entrepreneurs get featured on leading podcasts. Furthermore, he helps them to find podcasts that there prospects are actually listening to. Most importantly, he teaches how to go about turning those listeners into customers. Tom is also the author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy. He’s also the founder of Interview Valet, which is a concierge booking service for podcast guests. Welcome to the show, Tom… Promise: How to Get on Podcasts that your Ideal Customers are Listening to My promise is to teach you how to get yourself on a podcast that your ideal customers are already listening to. [bctt tweet="Marketing, at its heart, is starting a conversation with somebody who could be an ideal customer." username="danielhall"]We buy from people that we know, like, and trust. So, this is a proven system where you could turn listeners, into visitors, into leads, and then into your ideal customers. Download the Complete PDF Show Notes Free for this Episode Learn 6 Steps to Being on the Podcasts Your Ideal Clients Listen to Prospecting Pitching Preparation Performance Progression Promotion Give people three ways to say “yes”: A small yes, a medium yes, and a “heck yes!” How to Develop 3 Yeses Download the Complete PDF Show Notes Free for this Episode Connecting with Tom If you’re interested in this, you know the power of podcasts. Either get on as a guest or get on as a host, and if there is any way that we can help you, just go to InterviewValet.com/RealFast. I’ll have those three offers in there. You know, the six steps to get on your first podcast, the 30-minute training, and there will be stuff for the book there. I’ll even throw in my checklist. It has all of the mistakes that I have made and said that I’ll never make again. All of that will be there, and my contact information will be there as well. I won’t even try to tell you my Twitter address and my email address. Just go to that one page, InterviewValet.com/RealFast, and we can connect there. Resources InterviewValet.com/RealFast Tom's Book: Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy Microphone Recommendation: ATR-2100 microphone Rev.com Fiverr.com Write for Entrepreneur.com, Fortune.com, Inc.com & Huffington Post to Establish Credibility & Build Your Email List With Lain Ehmann Real Fast Results Community If you are diggin’ on this stuff and really love what we’re doing here at Real Fast Results, would you please do me a favor? Head on over to iTunes, and make sure that you subscribe to this show, download it, and rate & review it. That would be an awesome thing. Of course, we also want to know your results. Please share those results with us at http://www.realfastresults.com/results. As always, go make results happen!
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