Podcasts about web marketing that works

Why LinkedIn? How does an entrepreneur, a coach, or a consultant use LinkedIn to win high-value clients?How do you invite your prospects to connect with you on LinkedIn without being annoying and spammy?How important is it to have a good LinkedIn profile that prospects can check out when deciding whether or not to connect with you on LinkedIn?When should you pitch or offer your product or service to prospects and how to nurture the connection?We spoke with Adam Franklin of bluewiremedia.com.au on how to utilize LinkedIn as a marketing and networking tool for your business.Adam Franklin is the author of Web Marketing That Works and Amazon no.1 seller. He is a professional speaker, a university lecturer, and CEO of Bluewire Media.

Do you want to learn how to win high-value clients using Linkedin? Watch this interview with Adam Franklin of Bluewire Media, where we'll discuss: – Adam's 5-Step Nurturing System to convert contacts into clients. – Tips for outreach and connecting with ideal buyers – How to stay top of mind with your connections Topics discussed: 00:00 How Adam Franklin got into marketing 03:18 What's working today that was working in 2005? 05:20 Why is generosity a good strategy? 07:30 The shift from protected IP to shareable information 10:11 What makes effective lead magnets (aka. Flagship content)? 15:00 Why is now the time to invest in Linkedin for marketing? 18:20 Why posting a lot of content on Linkedin doesn't work for generating sales 20:00 Adam's 5-Step Nurturing System to convert contacts into clients on Linkedin 23:25 Example conversation starters – What to say when you connect with someone on Linkedin 28:31 Why Adam doesn't ask for an email address when delivering the flagship content 33:40 When is a good time to make the ask? 35:31 How to move to the sales conversation 40:37 Tips for outreach and connecting with ideal buyers 41:50 A 2-step strategy to stay top of mind with your connections 46:00 Tips for managing messages in the Linkedin inbox 51:24 How to use case studies in your content to pre-sell 54:49 Adam's recommended resource for all marketers 56:46 One project Adam is super excited about right now 57:75 2 Things Adam does for mental health About Adam Franklin: Adam is the co-author of Web Marketing That Works. He is also an international social media speaker and marketing manager of Bluewire Media – the web marketing firm he co-founded in 2005 with school mate Toby Jenkins. Adam is a social media commentator on 2UE and writes for two of the Top 25 Business Blogs in Australia (Startup Smart and Bluewire Media). Plus he lives and breaths Twitter, Facebook, YouTube, LinkedIn, Google+ and email marketing. Adam co-created the Web Strategy Planning Template and co-wrote the e-book Web Strategy Secrets which have been downloaded by thousands of people worldwide. Adam has featured on Smart Company's Hot 30 Under 30 and the Dynamic Business 2010 Young Guns lists of young entrepreneurs, as well as in the latest edition of the book “The New Rules of Marketing & PR.” Resources mentioned: Adam's Gift: Free Linkedin Guides (no opt-in required) Bluewire Media's website If you enjoyed this episode, make sure to subscribe, tune in, and share this podcast! Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #contentmarketing #casestudymarketing #contentstrategy #authenticinfluence #b2b #systems #podcast --- Send in a voice message: https://anchor.fm/authenticinfluence/message

If you suffer from the dreaded “feast / famine” in your business, then the chances are it's because your marketing is not being done consistently.  Because without a systematic process powering your marketing, you end up skipping key activities when you're busy with clients, and then rushing trying to fill the pipeline when you're not. And although it doesn't sound as sexy as the latest “shiny object marketing tactic” or “secret hack”, a systematic process for marketing that ensures all your key activities are done consistently is the closest thing there is out there to a “secret hack”, and is the foundation of all sustainable business growth.   The good news is that this doesn't have to be complicated, and exactly what my guest and I are going to be talking about today. Adam Franklin is a professional speaker and the author of Amazon #1 bestseller Web Marketing That Works. His work has been featured in Forbes, Huffington Post, Entrepreneur and today is CEO of Bluewire Media where he teaches 1000s of clients how to win high value clients using LinkedIn via his online courses and coaching programs. He also has an awesome name… ;-) On this episode: Adam's 3 Part LinkedIn Lead Generation Methodology Why automation on LinkedIn is not a good idea How to find your ideal clients on LinkedIn The best way to start conversations on LinkedIn Using content to take advantage of LinkedIn's HUGE organic reach  How Adam would save his business if he had to, in 30 days And much more! Resources Mentioned In This Episode: Visit Bluewire Media Connect with Adam on LinkedIn Free Video Training! How To Get 5, 10, 15, 25 or More Predictable Sales Appointments Every Month, In Just 30 Minutes A Day (Without Cold Calling, Networking, Relying on Referrals or any of that stuff...) Make sure you grab this and all the other listener goodies by visiting... The Client Catching Podcast Listener Gift Page Happy Fishing!

Today, we are talking to Adam Franklin - who is the author of Web Marketing That Works - an Amazon #1 bestseller. He is a professional speaker, university lecturer and CEO of Bluewire Media – which he co-founded in 2005. His blog was named Australia’s #1 business blog and his podcast was named #9 on Entrepreneur magazine's top marketing podcasts. Adam's work has featured in Forbes, Huffington Post, Entrepreneur, The Australian, and the Sydney Morning Herald. Adam helps advisory and consulting businesses win high-value clients via LinkedIn. He teaches thousands of students via his online courses and coaching programs and his weekly 'Bluewire News' email goes out to more than 32,000 professionals worldwide. Download the action guide for this episode with more links and resources at https://eliteagentelevate.com “The reach that we're seeing on LinkedIn at the moment is significantly higher than that exact same piece of content published on Instagram or Facebook. And so that's why I believe that LinkedIn is a huge opportunity for 2020.” Some of the topics we discussed with Adam include: Growing popularity of LinkedIn and how it can boost business connections and relationships.Tips on how best to start a LinkedIn page including top headline mistakes to avoid; importance of up to date headshots; optimising your profile’s “About” section; and adding both sales results and fun personal details.LinkedIn’s social etiquette and how to ensure you are not pestering or annoying people while still connecting through “human” conversations.New and different ways to attract the best possible attention.Suggestions on how much time to spend on LinkedIn and favourite tools to decrease distractions and increase productivity. Connect with Adam Franklin: Website:  https://www.bluewiremedia.com.au/speakersLinkedIn: https://www.linkedin.com/in/adamfranklin/?originalSubdomain=auFacebook https://www.facebook.com/AdamFranklinSpeaker/Instagram https://www.instagram.com/adam_franklin/Twitter https://twitter.com/franklin_adam?lang=en Connect with The Elite Agent Team: Twitter: @eliteagentmagFacebook:  Elite AgentWebsite:  EliteAgent.comShow: The Elevate PodcastYouTube: Elite Agent MagazineLinkedIn: Elite Agent MagazineInstagram: @eliteagentmagPinterest: Elite Agent Magazine

Welcome to the Conscious Millionaire Show for entrepreneurs who want to Make Your First Million, with your Host, JV Crum III…  Adam Franklin: The Magic of Personal Touch to Increase Sales Adam Franklin is the co-author of Web Marketing That Works -- an Amazon #1 best seller. He is also the host of an iTunes podcast, an international professional speaker and co-founder of Bluewire Media. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes And, download your free gift today... Get the High Performer Formula to Make Millions – Click Here! Please help spread the word. Subscribing and leaving a review helps other entrepreneurs and business owners find our podcast… and turn their big impact into their First Million. They will thank you for it.   Conscious Millionaire Network has over 1,800 episodes and 12 Million Listeners in 190 countries. Our original Conscious Millionaire Podcast was named in Inc Magazine as one of the Top 13 Business Podcasts!  

Welcome to the Conscious Millionaire Show for entrepreneurs who want to Make Your First Million, with your Host, JV Crum III…  Adam Franklin: The Magic of Personal Touch to Increase Sales Adam Franklin is the co-author of Web Marketing That Works -- an Amazon #1 best seller. He is also the host of an iTunes podcast, an international professional speaker and co-founder of Bluewire Media. Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes And, download your free gift today... Get the High Performer Formula to Make Millions – Click Here! Please help spread the word. Subscribing and leaving a review helps other entrepreneurs and business owners find our podcast… and turn their big impact into their First Million. They will thank you for it.   Conscious Millionaire Network has over 1,800 episodes and 12 Million Listeners in 190 countries. Our original Conscious Millionaire Podcast was named in Inc Magazine as one of the Top 13 Business Podcasts!  

In this episode, Adam Franklin, co-founder of Web Marketing that Works, shares with us how they help clients build trust by identifying and integrating 3 important pillars in business.In this episode we cover:Adam shares their company’s marketing strategyHow their company evolved from being a digital marketing agency to becoming an education-based company specialising in high-trust, relationship-based businessesThe 3 pillars they use for clients and how it helps bring in high ticket salesThe importance of knowing where to post your content to engage and reach your clientsThe types of content and formats you need to use in your posts to attract clientsIdentify and learn how to distribute and package your assetsHow to effectively use the primary business tool that allows you to interact with clientsLinks mentioned in the podcastBluewire Media WebsiteAdam Franklin LinkedIn

Adam Franklin is the co-author of Web Marketing That Works, an Amazon #1 Best Seller and he is an expert when it comes to Linkedin, using video and getting the most out of your social media marketing. He is an expert in content creation, and in 2015 his blog was Australia's #1 business blog, so he knows what works and what does not. Adam also is a partner at Bluewire Media.  Many of the social media platforms have become more significant than everyone initially anticipated, and over the past decade they have evolved and changed, and things that worked a few years ago are no longer working.   For detailed show notes please visit https://www.tysonfranklin.com/news/podcast/1656-why-linkedin-rules-over-other-social-media If you have any questions about this podcast or associated notes, please send me an email at tf@tysonfranklin.com To get in touch with Adam Franklin You can visit his website: BLUEWIRE Media  Adam's FREE GIFT:- 33 Free Marketing Templates  Other Cool Stuff:  Here's the link to the Cheap Lapel Mic  Headliner - This is the program I used to create subtitles for my short videos.  Upcoming Events - Dates Coming Soon I am Currently updating my Events page. Check it out now or Sign up for my newsletter and be kept in the loop.   FREE DOWNLOADS: First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door.

Sarah Mitchell catches up with the CEO of Australia's Bluewire Media, Adam Franklin, at Content Marketing World in Cleveland, Ohio. The topic? How to build your email subscriber list. Adam is the co-author of Web Marketing That Works.

Adam Franklin is the co-author of Web Marketing That Works. His popular presentation will teach you an email marketing formula that you can take back to work and start using immediately. Based on Adam’s results of getting double the industry open-rate on email campaigns, you’ll learn how to send entertaining email marketing campaigns that people love to open. Plus, he hosts a top rating ... Read More The post 82. Rebroadcast: Why Email is Key When You Have A Podcast with Adam Franklin appeared first on Amplify Agency.

Adam is the co-author of Web Marketing That Works -- an Amazon #1 best seller. He is also the host of an iTunes podcast, an international professional speaker and co-founder of Bluewire Media. Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar  with international business coach JV Crum III.  Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!  

Adam is the co-author of Web Marketing That Works -- an Amazon #1 best seller. He is also the host of an iTunes podcast, an international professional speaker and co-founder of Bluewire Media. Get the 5 proven steps to rapidly grow your business, make a bigger impact, and achieve your First Million. Attend the next LIVE First Million Webinar  with international business coach JV Crum III.  Like this Podcast? Then get every episode delivered to YOU!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Conscious Millionaire Podcast: With over 500 episodes and 10 Million Listeners in 176 countries, this is the podcast for business owners and coaches who want to grow their businesses, make a bigger impact, and ultimately achieve their First Million! JV interviews the top entrepreneurs, experts, authors, and coaches on how to get the right mindset, develop your business systems, and execute to achieve bigger results, faster!  

Adam is co- founder and marketing manager of Bluewire Media – a web marketing firm he co-started in 2005 with school friend Toby Jenkins. Adam is an international social media speaker and a social media commentator on Australian radio and writes for two of the Top 25 Business Blogs in Australia. Adam is the co-author of the book “Web Marketing That Works” and also hosts a podcast by the same name.   GIVE US A RATING & REVIEW    SUBSCRIBE

Adam Franklin is the marketing manager at Bluewire Media, a Brisbane-based company that helps digital marketing consultants by providing them with the tools and templates to grow their business. Adam is also a powerful social media speaker with over 150 keynotes under his belt. More of Adam's digital and content marketing strategies can be found in his #1 Amazon best-seller, Web Marketing That Works, and on his podcast of the same name.

With so many different ways to market your product online, actually creating a consistent marketing strategy can be tough. That’s where this week’s must-read book comes in! Web Marketing That Works by Adam Franklin and Toby Jenkins doesn’t just show you how to use different marketing platforms. It shows you how to combine everything from […] The post MBA716 Must Read: Web Marketing That Works by Adam Franklin & Toby Jenkins appeared first on The $100 MBA.

With so many different ways to market your product online, actually creating a consistent marketing strategy can be tough. That’s where this week’s must-read book comes in! Web Marketing That Works by Adam Franklin and Toby Jenkins doesn’t just show you how to use different marketing platforms. It shows you how to combine everything from […] The post MBA716 Must Read: Web Marketing That Works by Adam Franklin & Toby Jenkins appeared first on The $100 MBA.

Adam Franklin is the founder of Blue Wire media and the author of 'Web Marketing That Works' and he joins us today to talk about exactly that...marketing on the interweb...that works for tradies! Adam is all about keeping things simple, within your budget and more importantly, getting you results. He's one of Australia's (and the world's) big guns in the online marketing space and speaks at conferences and seminars around the world. He also has built a massive (and we're talking tens of thousands kind of massive) database of subscribers over the past 8 to 10 years and he uses this to generate substantial business for himself and his affiliates. Adam shares his tips for applying this to your trade and contractor business, as well as what to avoid if you're on a tight budget or timeframe. The post TBS130 How To Do Web Marketing That Works with Adam Franklin appeared first on Tradies Business Show.

Our guest teacher, Adam Franklin, is one of Australia’s leading entrepreneurs. He has a hugely popular blog and is the co-author of a best-selling book, Web Marketing That Works. Today, he’s going to break down the complex nature of business marketing for us so we can stay focused and not get overwhelmed. He’s going to […] The post MBA576 Guest Teacher: Adam Franklin- How Your Web Marketing Universe Fits Together appeared first on The $100 MBA.

Our guest teacher, Adam Franklin, is one of Australia’s leading entrepreneurs. He has a hugely popular blog and is the co-author of a best-selling book, Web Marketing That Works. Today, he’s going to break down the complex nature of business marketing for us so we can stay focused and not get overwhelmed. He’s going to […] The post MBA576 Guest Teacher: Adam Franklin- How Your Web Marketing Universe Fits Together appeared first on The $100 MBA.

Adam Franklin is the co-author of Web Marketing That Works. His popular presentation will teach you an email marketing formula that you can take back to work and start using immediately. Based on Adam’s results of getting double the industry open-rate on email campaigns, you’ll learn how to send entertaining email marketing campaigns that people love to open. Plus, he ... The post 21. Why email is key when you have a podcast with Adam Franklin appeared first on We Are Podcast.

Adam Franklin is the co-author of Web Marketing That Works. His popular presentation will teach you an email marketing formula that you can take back to work and start using immediately. Based on Adam's results of getting double the industry open-rate on email campaigns, you'll learn how to send entertaining email marketing campaigns that people love to open. Plus, he ... Read More The post 21. Why email is key when you have a podcast with Adam Franklin appeared first on Must Amplify.

Adam Franklin is the co-author of Web Marketing That Works. Plus he hosts a top rating iTunes podcast, is an international social media speaker and marketing manager of Bluewire Media – the web marketing firm he co-founded in 2005. Adam' Bluewire Media blog has been named as one of Australia's Best Business Blogs for 4 years. He is a regular blogger for Startup Smart and occasionally writes for Smart Company and the Sydney Morning Herald, and he has been a guest on radio show 2UE, as well as many popular podcasts. Adam co-created the free Web Strategy Planning Template which has been seen by hundreds of thousands of marketers worldwide, and his weekly ‘Bluewire News' email goes out to over 10,000 readers. Adam has featured on Smart Company's Hot 30 Under 30 and the Dynamic Business 2010 Young Guns lists of young entrepreneurs.

Adam Franklin is the Amazon #1 best selling co-author of Web Marketing That Works. - He is also the host of a top rating iTunes podcast, is an international social media speaker and the marketing manager of Bluewire Media – the web marketing firm he co-founded in 2005. - Adam’s Bluewire Media blog is currently Australia’s #1 business blog and has been named in the top 20 blogs for the last 5 years. - He has also written for The Australian, Sydney Morning Herald, Smart Company and StartupSmart and dozens of widely read blogs. He has been interviewed on 2UE, 4BC and ABC radio, as well on many popular podcasts. - Adam co-created the free Web Strategy Planning Template which has been seen by hundreds of thousands of marketers worldwide, and his weekly 'Bluewire News' email goes out to over 20,000 readers.

Adam Franklin is co-author of the book Web Marketing That Works; he's a podcaster, blogger and public speaker, and runs a digital marketing agency called Bluewire Media. In this chat with Trevor Young, Adam provides an insight into how he goes about building relationships with key influencers in the digital marketing space, and discusses the power of sharing your knowledge through premium content giveaways. 

Toby is Co-author of Web Marketing That Works. He is CEO of Bluewire Media, a keynote speaker, and an Olympic Water Polo player. With his business partner Adam Franklin, Toby co-created 33 free web marketing templates, which have been seen by hundreds of thousands of people worldwide.

Adam Franklin is the co-author of Web Marketing That Works. Plus he hosts a top rating iTunes podcast, is an international social media speaker and marketing manager of Bluewire Media – the web marketing firm he co-founded in 2005. Adam' Bluewire Media blog has been named as one of Australia's Best Business Blogsfor 4 years.  He is a regular blogger for Startup ... Read More The post 19. From old school marketing to new age platforms with BlueWire Media legend Adam Franklin appeared first on We Are Podcast.

"Web Marketing That Works: Confessions from the Marketing Trenches" by Adam Franklin and Toby Jenkins https://www.salesartillery.com/marketing-book-podcast/web-marketing-that-works-adam-franklin-toby-jenkins

Adam is the co-author of the Amazon #1 best selling book Web Marketing That Works. He host of a top rating iTunes podcast, is an international social media speaker and the marketing manager of Bluewire Media – the web marketing firm he co-founded in 2005. The Bluewire Media blog is currently Australia's #1 business blog. Inside this FREE “First Millionaire Manifesto”, J V reveals the seven steps to seven figures and how to put more money in the bank, enjoy a richly rewarding life, and make a big difference. Subscribe in ITunes Like this Podcast? Help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Watch this FREE Video to discover the Secrets to getting in your zone, achieving fast results, and building a high-profit conscious business.    Conscious Millionaire Podcast: On his free podcast, Monday through Friday, J V interviews top successful entrepreneurs and business owners who reveal their business solutions and business opportunities on topics such as: conscious business, social entrepreneurship, business online marketing, internet business solutions, internet marketing, team building and culture, goal setting, how to become a wealthy entrepreneur, and developing a high-profit business plan that will change lives and the world.

Adam is the co-author of the Amazon #1 best selling book Web Marketing That Works. He host of a top rating iTunes podcast, is an international social media speaker and the marketing manager of Bluewire Media – the web marketing firm he co-founded in 2005. The Bluewire Media blog is currently Australia’s #1 business blog. Inside this FREE “First Millionaire Manifesto”, J V reveals the seven steps to seven figures and how to put more money in the bank, enjoy a richly rewarding life, and make a big difference. Subscribe in ITunes Like this Podcast? Help spread the word. Subscribing and leaving a review helps other business owners and entrepreneurs find our podcast…and make their big difference. They will thank you for it.   Watch this FREE Video to discover the Secrets to getting in your zone, achieving fast results, and building a high-profit conscious business.    Conscious Millionaire Podcast: On his free podcast, Monday through Friday, J V interviews top successful entrepreneurs and business owners who reveal their business solutions and business opportunities on topics such as: conscious business, social entrepreneurship, business online marketing, internet business solutions, internet marketing, team building and culture, goal setting, how to become a wealthy entrepreneur, and developing a high-profit business plan that will change lives and the world.

Do you struggle with social media and content marketing? Today's guest is Adam Franklin, bestselling author of Web Marketing That Works. In this interview, Adam shares his best list building tips, social media engagement tips, and how to track social media. Adam has provided a free resource called 33 web marketing templates you can get here: http://bluewiremedia.com/au

Toby is Co-author of Web Marketing That Works. He is CEO of Bluewire Media, a keynote speaker, and an Olympic Water Polo player. With his business partner Adam Franklin, Toby co-created 33 free web marketing templates, which have been seen by hundreds of thousands of people worldwide.

Web Marketing that Works Learn how to market your business online! Adam Franklin, co-author of book Web Marketing That Works, discusses how to use the Internet to grow your audience, reputation, credibility, and business. * Press play above to listen to this weeks Podcast * Online marketing focuses on efforts that do not take much money, you just need to invest time. For very little cost, you can use blogs, email marketing, and social media to promote your business. However, make sure to offer quality over quantity when it comes to content. You can create a piece of content and then repurpose it by sharing it across multiple platforms. Adam Franklin provides tips on how to come up with fresh content: ** Get ideas from other blogs, articles, etc. ** Always know what your customers need and want. ** Keep a list of your customers’ frequently asked questions (FAQ). In this episode of Business Brain Food you will learn: ** How to build relationships with new and existing customers ** Why to provide different pathways for customers to get to know you and trust you ** Why it is important to create one initial flagship piece of content that can help potential customers (ie checklist, report, eBook) ** The importance of producing exciting and enticing content ** How to use blogs (how often to post items, types of content to post, etc.) ** Why use Email marketing to provide customers with value-added content and offers ** The importance of sharing your content on Facebook, Twitter, and other social media sites ** How to create content and re-purpose it across other platforms Resources mentioned in this episode: ** ActionCOACH Referral Partner Program ** Bluewire Media ** Bluewire Media Podcast ** Adam.Franklin@bluewiremedia.com.au ** https://twitter.com/itsadamfranklin ** Bluewire Media Book ** SkyGo ** Business 2 Community ** Lead Pages ** Spotify ** Amazon - Love at First Site eBook Share us with friends and family If you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

The tables are turned… Adam Franklin interviews me on his own podcast, Web Marketing That Works (originally posted 31 May 2014). Episode #15 – Host: Adam Franklin Subscribe via iTunes Subscribe via Stitcher Shownotes Web Marketing That Works Podcast (on iTunes) Full podcast transcript   

Adam Franklin is the co-author of newly released book, Web Marketing That Works and the co-founder of Australian digital agency Bluewire Media. Adam discusses the path the traditional publishing process forced him to take, why he’s happy he took it, and also why he’s grateful he had a pre-existing digital/ social media platform to launch the … Continue reading #14 Adam Franklin on Web Marketing That Works →

Toby is the co-founder and CEO of Bluewire Media, a public speaker, and co-author of the book "Web Marketing That Works". He played water polo in the 2004 Athens Olympic Games, loves surfing and chess, and is a proud husband and father-to-be.

This week, Pete talks to Toby Jenkins from Blue Wire Media, Co-Author of Web marketing That Works, about the book, about their Web Marketing business, and how they have grown from a very simple beginning by leveraging partnerships and frameworks. -= Links =- - Online http://www.bluewiremedia.com.au - Toby's Site http://www.bluewiremedia.com.au/book - Find out more about the book - Books Web Marketing that Works - Adam Franklin and Toby Jenkins Amazon: http://preneurmarketing.com/webmarketingbook You can try out a lot of the books we recommend in audio format with Audible: http://audibletrial.com/preneurcast - Free trial with a free audio book download for PreneurCast listeners - Previous PreneurCast Episodes All previous episodes are available over at http://preneurmarketing.com along with show notes, links and full transcripts of each episode. -=- For more information about Pete and Dom, visit us online at http://preneurmarketing.com or drop us a line at: preneurcast@preneurgroup.com If you like what we’re doing, please leave us a review on iTunes or a comment on the Web Site at http://preneurmarketing.com

Adam Franklin (pictured below, right) is the co-founder of Bluewire Media and author, along with business partner Toby Jenkins, of the new book by Wiley Publishing - WEB MARKETING THAT WORKS. In this video interview, Adam explains: the power of giving away your IP (and how he and Toby give away 90-95% of what they know in terms of web marketing);the importance of developing buyer personas and writing a blog to showcase your knowledge and ideas;why a valuable piece of signature content can be an effective in building a email subscriber list for your business (for example, Bluewire uses a web strategy planning template that has been downloaded over 10,000 times)Adam also chats about why you should consider writing for other people's blogs perhaps more so than on your own blog; he also provides a simple explanation of how he sees SEO and the role it plays in web marketing today.

Adam is an international social media speaker and marketing manager of Bluewire Media - the web marketing firm he co-founded in 2005. He has a book coming out in May 2014 titled Web Marketing That Works.