Blogging Your Passion Podcast

Send us a textDemystifying Blogging: From a Hobby to a Business with Jonathan MilliganGrab a Copy of the Build Your Audience Book: https://platformgrowthbooks.comIn this episode of The Market Your Message Show, Jonathan Milligan shares his journey from starting a blog with no audience in 2009 to transforming it into a successful business model. He discusses how blogging has evolved and reveals strategies for building an engaged audience. The episode features Chapter 10 of his book 'The Blogging Traffic Playbook,' where Jonathan dives into the common pitfalls bloggers face and introduces the POST method for creating compelling content. Advanced techniques like pillar and support posts are also covered, along with a one-day blog post challenge to help listeners put their newfound knowledge into action.00:00 Introduction: The Birth of a Blog00:33 Demystifying Blogging: What's Changed and What's Working01:19 Chapter 10: The Blogging Traffic Playbook02:48 Common Pitfalls: What Most Bloggers Do Wrong03:41 Becoming a Topic Leader: The Secret Sauce05:06 The POST Method: Crafting Quality Blog Posts07:52 Advanced Blogging Practices for Accelerated Results10:32 One Day Blog Post Challenge: Put Your Knowledge into Action12:16 Key Takeaways: Mastering the Art of Blogging

Send us a textLeveraging Private Facebook Groups for Explosive GrowthGrab a Copy of the Build Your Audience Book: https://platformgrowthbooks.comIn this episode of the Market Your Message Show, Jonathan Milligan discusses the incredible journey of Landon Stewart and Chris Stapleton, who transformed their fortunes by creating a thriving private Facebook group. From humble beginnings as bartenders to generating over $10 million in revenue, their story showcases the power of building a community, not just an audience. Chapter nine of Jonathan's book series, 'Your Message Matter,' focuses on the Private Facebook Group Traffic Playbook, including actionable steps, common pitfalls to avoid, and strategies for rapid group growth. Listeners will learn how to define their group's purpose, craft engaging entry questions, and leverage Facebook features for maximum impact.00:00 Introduction: From Bartenders to Marketing Rock Stars00:32 Welcome to the Market Your Message Show01:20 The Rise of Landon Stewart and Chris Stapleton02:56 The Power of Private Facebook Groups03:32 Common Mistakes in Facebook Group Management05:04 Building a Thriving Facebook Group07:52 Strategies to Grow Your Facebook Group10:12 Exercise: Mapping Out Your Facebook Group Vision12:24 Key Takeaways and Conclusion

Send us a textThe Power of Video Shorts: A Masterclass in Audience BuildingGrab a Copy of the Build Your Audience Book: https://platformgrowthbooks.comIn this episode of 'The Market Your Message Show,' Jonathan Milligan dives into the success of Kabi Lame, a laid-off factory worker from Italy who gained over 150 million followers on TikTok during the global pandemic with his simple, silent video shorts. Jonathan outlines the importance of adopting short-form video content to grow your audience and enhance online visibility. Key topics include the dominance of platforms like TikTok, Instagram Reels, and YouTube Shorts, and the common mistakes creators make with long-form content. The episode also provides a step-by-step guide on creating and optimizing short videos, leveraging platform-specific features, and establishing a consistent posting strategy. Whether you're a novice or seasoned content creator, this episode is packed with actionable insights to elevate your digital communication strategy.00:00 The Silent Sensation: How One Man Gained 150 Million Followers00:20 Welcome to The Market Your Message Show00:57 Introducing Chapter Eight: The Video Shorts Traffic Playbook01:08 The Rise of Kabi Lame: A Case Study in Audience Building02:20 The Power of Video Shorts in Modern Social Media02:40 Common Mistakes in Content Creation03:40 Mastering Short-Form Video: Strategies and Tips04:31 Understanding the Short-Form Video Landscape05:35 Developing a Content Strategy for Short Videos06:39 Creating Short Videos from Long Content07:21 Leveraging Platform-Specific Features08:27 Today's Exercise: Create Your First 60-Second Video10:24 Key Takeaways: Embrace Short-Form Video

Send us a textHarnessing the Power of Daily Posts to Build a Seven-Figure BusinessGrab a Copy of the Build Your Audience Book Here: https://platformgrowthbooks.comWelcome to the Market Your Message Show with Jonathan Milligan. In this episode, Jonathan delves into Chapter 7 of his book, 'Build Your Audience,' titled 'The Daily Post Traffic Playbook.' He explores the inspirational story of Justin Welsh, who built a seven-figure business by consistently posting valuable LinkedIn content daily. Jonathan provides actionable insights on how to create and implement your own daily post strategy, including four types of engaging posts—Educate, Entertain, Empower, and Empathize. He emphasizes the importance of consistency, value-driven content, and genuine audience engagement while debunking common social media mistakes.00:00 Introduction: The Power of One Post a Day01:20 Meet Justin Welsh: A Case Study in Consistency03:37 Implementing the Daily Post Strategy04:20 Common Social Media Mistakes06:37 Steps to Implement the Daily Post Strategy08:52 Crafting Engaging Social Media Posts16:21 Today's Exercise: Creating Your First Template Posts18:36 Key Takeaways and Final Thoughts

Send us a textChoose Your Own Traffic Adventure: Focused Strategies for Audience GrowthGrab the Build Your Audience Book Here: https://platformgrowthbooks.comIn this episode of The Market Your Message Show, Jonathan Milligan delves into Chapter 6 of his book 'Build Your Audience.' Jonathan discusses the importance of focusing on a singular traffic strategy for 60 days to achieve better results, rather than spreading efforts thin across multiple methods. He outlines the four main traffic methods—Boost (social media), Build (SEO), Borrow (leveraging other audiences), and Buy (paid advertising). Additionally, he offers essential guidelines for choosing and implementing the right traffic strategy based on one's strengths and audience preferences. Listeners are encouraged to undertake a 60-day challenge, complete with actionable steps, to effectively grow their audience.00:00 Introduction: The Struggle of Overwhelming Marketing Efforts00:16 Welcome to The Market Your Message Show00:26 Introduction to 'Build Your Audience' Book Series01:17 Chapter Six: Choose Your Own Traffic Adventure01:52 The Importance of Focused Traffic Generation02:16 Common Mistakes in Traffic Generation02:50 The Power of Concentrated Effort03:38 The Four Main Traffic Methods04:34 Guidelines for Choosing Your Traffic Adventure06:47 Today's Exercise: Your One-Day Traffic Method Selection09:16 Key Takeaways

Send us a textSkyrocket Your Email List: The Lead Magnet Launchpad Strategy

Send us a textMastering the Perfect Landing Page: The Five-Point BlueprintWant a copy of the book? Go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, host Jonathan Milligan dives into Chapter Four of his book 'Build Your Audience' and shares the secret to creating a high-converting landing page. Jonathan discusses the importance of building an email list before seeking traffic and introduces the five essential elements of a successful landing page: a catchy headline, productized images, compelling bullet points, a clear call to action, and the no-link rule. He also explains how each element attracts and retains visitors, avoiding common pitfalls like information overload and bland messaging. Jonathan concludes with a practical exercise to help listeners create their own effective landing pages and emphasizes the importance of continuous testing and refining for optimal results.00:00 Introduction: Boost Your Email Subscribers00:34 Foundations: Building Your Email List01:20 The Perfect Five-Point Landing Page01:32 The Elevator Pitch: A Historical Insight03:14 Common Landing Page Mistakes05:33 The Five-Point Landing Page Blueprint08:34 Practical Exercise: Create Your Perfect Landing Page11:09 Key Takeaways and Conclusion

Send us a textCrafting Irresistible Lead Magnets: The Dirty Dozen IdeasWant a copy of the book? Go to: PlatformGrowthBooks.comIn this episode of the Market Year Message Show, host Jonathan Milligan introduces Chapter 3 from his book 'Build Your Audience,' focusing on the importance of creating attractive lead magnets. Jonathan shares 12 innovative ideas, dubbed 'The Dirty Dozen,' that can help bloggers, coaches, and entrepreneurs grow their email lists effectively. He emphasizes simplicity, value, and catering to different learning styles while creating lead magnets. The episode also includes practical steps for listeners to create their own lead magnets, transforming theory into actionable practice.00:00 Welcome to the Market Year Message Show00:31 Introduction to Lead Magnets01:24 The Trojan Horse Analogy03:04 Common Lead Magnet Pitfalls04:25 Crafting Effective Lead Magnets05:15 The Dirty Dozen: 12 Lead Magnet Ideas09:57 Creating Your Own Lead Magnet11:25 Key Takeaways and Final Thoughts

Send us a textUnlocking the Power of Email Marketing: The Capture HabitWant a copy of the book or workbook? Go to PlatformGrowthBooks.comIn this episode of the Market Your Message Show, host Jonathan Milligan dives into Chapter Two of the book 'Build Your Audience' and discusses the pivotal concept of the 'Capture Habit.' Jonathan highlights the importance of having an email list as a crucial element for writers, coaches, speakers, and teachers to build their businesses. He shares the success story of Ryan Holiday, who grew his email list from 50 friends to 35,000 subscribers, emphasizing qualities like consistency, quality, and value. The episode breaks down why email lists are beneficial, including reasons such as ownership, high ROI, personal connection, measurable data, scalability, authority building, and amplification of other marketing efforts. Jonathan ends with a practical exercise for listeners to brainstorm ways to build their email list, reinforcing that the process is about providing consistent value and building relationships over time.00:00 Welcome to the Market Your Message Show00:21 Introduction to 'Build Your Audience'01:26 The Capture Habit: The Secret to Everything02:59 The Power of Email Lists03:29 Reasons to Build an Email List07:08 Today's Exercise: Brainstorm Your Capture Ideas08:08 Key Takeaways

Send us a textBecoming a Customer Magnet: Mastering the Audience Attraction PlaybookWant to grab the book? Go to PlatformGrowthBooks.comIn this episode of the Market Your Message Show, we dive into Chapter One of the 'Audience Attraction Playbook,' a key concept from the Your Message Matters series. Discover the power of pull marketing versus push marketing through engaging content and client relationships. Featuring the story of BlendTech's revolutionary 'Will it Blend?' campaign, learn how to transform your marketing strategies. Unpack the essential steps of the Audience Attraction Playbook: capture, boost, build, borrow, and buy. We also provide actionable exercises for creating your personalized audience attraction strategy, including setting up lead magnets, boosting social media engagement, building evergreen content, leveraging other platforms, and strategically using paid ads. Finally, we outline a sample 60-day plan to kickstart your blogging journey and grow your audience organically.00:00 Welcome to the Market Your Message Show00:40 Introduction to Audience Attraction Playbook01:40 The Power of Pull Marketing03:33 Why Traditional Marketing Falls Short06:07 The Customer Magnet Strategy07:42 Building Your Email List08:25 Boosting Social Media Engagement08:59 Creating Evergreen Content09:50 Leveraging Other People's Platforms10:21 Strategic Use of Paid Advertising10:55 Creating Your Audience Attraction Playbook12:09 Sample 60-Day Traffic Plan12:55 Key Takeaways

Send us a textWant access to the book? go to PlatformGrowthBooks.comDecide Your Next Move: Embrace Feedback and Optimize Your OfferIn this episode of 'Market Your Message Show,' host Jonathan Milligan delves into Chapter 20 of his book 'Validate Your Offer.' He explores the essential steps to take after launching your validation offer, emphasizing the importance of using feedback to refine and improve. The episode highlights the concept of learning from failed attempts, much like Thomas Edison, and offers four potential paths for deciding your next move: repeating a successful offer, changing the topic while keeping the format, expanding a winning topic, or experimenting with a new concept. Tune in for actionable insights to transform your idea into a successful business strategy.00:00 Welcome to the Market Show00:11 Introduction to 'Validate Your Offer'01:12 Chapter 20: Deciding Your Next Move02:53 Embracing Feedback and Moving Forward04:37 Exploring Four Potential Game Plans07:51 Bonus Move: Mapping Out a Profit Calendar08:52 Brainstorming Your Next Move12:20 Key Takeaways and Final Thoughts

Send us a textWant access to the book? go to PlatformGrowthBooks.comThe Power of Debriefing: Unlocking Insights for Successful LaunchesIn this episode of 'Market Your Message Show,' host Jonathan Milligan discusses the importance of debriefing in validating your business offer. Using the framework of After Action Reviews from the U.S. Army, Jonathan explains how systematic reflection and structured debriefs can enhance future launches. The episode covers creating a dedicated debrief spreadsheet, identifying successes to replicate, recognizing areas for improvement, brainstorming new ideas, and eliminating ineffective practices. Listeners are encouraged to adopt this practice to gain valuable insights and drive continuous improvement in their business launches.00:00 Welcome to the Market Show00:11 Introduction to 'Validate Your Offer'01:12 The Magic of the Debrief02:33 Debriefing: Your Secret Weapon03:38 Debrief or Bust: Avoiding Costly Mistakes05:56 Five Steps to a Killer Debrief11:41 Real-Life Debrief Exercise14:40 Key Takeaways and ConclusionImplement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a textWant access to the book? go to PlatformGrowthBooks.comValidating Your Business Idea: The Decision Tree FrameworkIn this episode of 'The Market Message Show,' host Jonathan Milligan delves into Chapter 18 of his book 'Validate Your Offer.' The chapter focuses on the 'Business Validation Decision Tree,' a systematic approach to testing and improving business ideas before going all in. Using the story of Dropbox's early validation techniques, Jonathan emphasizes the importance of gathering feedback, experimenting, and iterating to achieve a product-market fit. Key insights include the importance of finding the right audience, pinpointing the critical problems your audience faces, and gathering actionable feedback to refine your offers. The episode also provides practical steps to put the Business Idea Decision Tree into action, making sure listeners can validate their ideas efficiently and effectively.00:00 Welcome to the Market Show00:11 Introduction to 'Validate Your Offer'01:16 The Dropbox Story: A Lesson in Validation02:59 Understanding the Business Validation Decision Tree03:51 The Two Traps of Idea Validation07:03 Three Steps to Validate Your Business Idea11:45 Implementing the Business Validation Decision Tree14:25 Key Takeaways and Final ThoughtsImplement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a textWant access to the book? go to PlatformGrowthBooks.comMastering Post-Launch Analysis: Lessons from Airbnb's SuccessIn this episode of 'The Market. Your Message Show', host Jonathan Milligan delves into Chapter 17 of his book 'Validate Your Offer'. He highlights the importance of debriefing and analyzing key validation metrics to optimize business offers. Using the success story of Airbnb founders Brian Chesky and Joe Gebbia, Jonathan illustrates the power of customer feedback in refining business strategies. The episode provides actionable steps for gathering feedback, thoroughly debriefing, and making data-driven decisions to ensure long-term success and customer satisfaction. Listeners are encouraged to reflect on their own past projects to understand the value of post-launch analysis and set the foundation for future success.00:00 Welcome to the Market Show00:11 Introduction to 'Validate Your Offer'00:30 Exclusive Audiobook Access01:12 Chapter 17: Key Validation Metrics01:18 The Airbnb Success Story02:55 The Importance of Debriefing03:19 The Power of Reflection05:30 Three Pillars of Post-Launch Analysis06:10 Steps for Effective Feedback and Debriefing08:39 Today's Exercise: Reflecting on Past Experiences10:59 Key Takeaways and FrameworksImplement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a textWant access to the book? go to PlatformGrowthBooks.comSupersize Your Sales with Offer StackingIn this episode of 'Market Your Message Show,' host Jonathan Milligan delves into Chapter 16 of his book 'Validate Your Offer,' focusing on the power of offer stacking. Jonathan breaks down the concept of cross-selling and how a range of products at different price points can significantly boost sales and revenue. He discusses the psychological principles behind offer stacking, how to craft the perfect combination from entry-level to high-end offerings, and the importance of recurring revenue products. Jonathan also provides actionable steps for creating an effective offer stack, integrating it into a seamless customer journey, and introduces the idea of a recurring revenue offer to ensure long-term business profitability.00:00 Welcome to the Market Show00:11 Introduction to 'Validate Your Offer'00:30 Special Offer for Podcast Listeners01:12 Chapter 16: The Power of Offer Stacking01:43 Understanding Offer Stacking05:14 Crafting Your Offer Stack09:04 Today's Exercise: Choose an Offer Stack11:52 Key TakeawaysImplement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a textWant access to the book? go to PlatformGrowthBooks.comThe Three Secrets to Selling Anything: A Masterclass in Product LaunchesThis episode delves into 'The Three Secrets to Selling Anything,' using the case study of Popeyes' legendary chicken sandwich launch in 2019. The narrative explores how anticipation, buzz, and urgency can transform any product launch into a massive success. It shares actionable strategies for both big brands and small businesses to implement these principles through a 'two-week lazy launch' framework. Learn how to create a psychological journey for your customers, ensuring your offers are irresistible and sold out in no time. The episode also addresses common pitfalls in launches and offers a step-by-step guide for a successful product release.00:00 Introduction: The Three Secrets to Selling Anything00:03 The Popeyes Chicken Sandwich Case Study01:39 Applying the Secrets to Your Own Business03:11 Why Most Product Launches Fail04:50 The Two-Week Lazy Launch Method06:53 Step-by-Step Implementation of the Three Secrets13:03 Brainstorming Your Launch Plan17:01 Key TakeawaysImplement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a textWant access to the book? go to PlatformGrowthBooks.comMastering the Art of Selling: Understanding & Appealing to Four Types of BuyersIn this enlightening episode, we dive into the wisdom of David Ogilvy and explore his timeless lessons on understanding and appealing to four distinct buyer types. We start by revisiting Ogilvy's iconic Rolls Royce ad campaign and how it succeeded by addressing the needs of spontaneous, methodical, social proof, and deadline-driven buyers. Learn why a one-size-fits-all marketing approach often results in failure and discover the importance of segmentation in crafting compelling messages tailored to each buyer type. By the end of this episode, you'll gain practical insights on enhancing your marketing strategies to resonate with every customer segment, turning your 'meh' offers into 'must-haves'. Plus, get hands-on with an exercise designed to help you brainstorm and develop targeted messages for each buyer type, ensuring your sales efforts are both efficient and effective.00:00 Introduction: The Four Types of Buyers00:04 The Success of Ogilvy's Rolls Royce Campaign01:31 Why Understanding Buyer Types Matters01:54 Common Marketing Pitfalls03:00 The Power of Segmentation03:36 Deep Dive: The Four Buyer Types05:53 Practical Exercises to Apply Buyer Knowledge07:03 Crafting Targeted Marketing Messages08:24 Conclusion: Key TakeawaysImplement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a textWant access to the book? go to PlatformGrowthBooks.comUncovering Your Hidden Network: The Power of a Potential Audience AuditIn this episode, we explore the often-overlooked power of utilizing your existing network to kick-start your project or business venture. Drawing inspiration from J.K. Rowling's early days before she became famous with Harry Potter, we emphasize the significance of a small but supportive network. The episode introduces a methodology called the Potential Audience Audit to help you identify and leverage the hidden reach within your social media contacts, email lists, and personal connections. Through step-by-step guidance, you'll learn how to conduct an in-depth audit to discover your true audience potential, validate your offerings, and build momentum without the need for a massive following.00:00 Introduction: The Power of a Small Network02:15 The Audience Myth: Debunking the Need for a Huge Following03:25 Untapped Potential: Discovering Your Hidden Audience05:19 Conducting Your Potential Audience Audit: Step-by-Step Guide09:18 Putting Your Audit into Action: Leveraging Your Network12:56 Key Takeaways: Maximizing Your Audience PotentialImplement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a textWant access to the book? go to PlatformGrowthBooks.comMastering the Lazy Launch: Strategic Steps to Rapid ValidationIn this episode, we delve into Chapter 12 and discuss the third pillar of launching your Rapid Validation Product (RVP) - deploying your launch plan. Using the success story of Ty Warner's Beanie Babies as a case study, we break down the importance of scarcity, urgency, anticipation, and social buzz in creating a successful product launch. We also explore why most launches flop and introduce the Lazy Launch Method, a smart strategy that involves validating and selling your offer in just two weeks. This method aims to maximize results with minimal effort by focusing on building anticipation and urgency. The episode concludes with practical exercises and tactics to brainstorm ideas for injecting more excitement and urgency into your RVP launch.00:00 Introduction to RVP Launch Plan00:06 The Beanie Babies Phenomenon01:36 Why Most Launches Fail02:38 The Lazy Launch Method04:05 Executing the Lazy Launch04:55 Understanding Buyer Psychology05:43 Building Anticipation and Buzz06:47 Creating Urgency and Delivering Value08:30 Practical Exercise: Brainstorming Ideas10:54 Key Takeaways and ConclusionImplement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a textWant access to the book? go to PlatformGrowthBooks.comCrafting a Super Simple Sales Page: The Ginsu Knives ModelIn this episode, we delve into creating a super simple sales page inspired by the success of the Ginsu knives infomercial. Learn why simplicity, clarity, and engagement are crucial to crafting a compelling sales message. Follow a five-step formula to create an effective sales page in under 60 minutes, including identifying pain points, writing a compelling headline, using the 'Who, What, Why, How' script, highlighting key benefits, and incorporating a clear call to action with a risk reversal strategy. This hands-on exercise will help you connect with your audience and boost conversions.00:00 Introduction: The Power of Simple Sales Pages00:03 The Ginsu Knives Example01:34 Why Simplicity Matters in Sales Pages02:48 Three Key Elements of a Successful Sales Page03:32 The Five-Step Formula for Crafting a Sales Page07:47 Step-by-Step Guide to Creating Your Sales Page10:38 Key Takeaways and Final ThoughtsImplement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a textMastering the Art of Engaging Virtual WorkshopsWant access to the book? go to PlatformGrowthBooks.comIn this chapter, we explore the evolution and lessons from the 1950s Chicago TV College, which revolutionized remote education through engaging and interactive methods. The chapter draws parallels to modern virtual workshops, cautioning against monotonous lectures that lead to disengagement and 'Zoom fatigue'. Instead, effective workshops should include short, focused teaching segments, hands-on exercises, Q&A sessions, breakout rooms, and well-timed breaks. By following these five key steps, presenters can create dynamic and memorable virtual workshops that captivate their audiences and enhance learning outcomes.00:00 Introduction: The Birth of Virtual Workshops01:08 Engaging Remote Learners: Lessons from the TV College02:28 Crafting the Perfect Virtual Workshop Agenda02:49 Avoiding Common Pitfalls in Virtual Workshops05:39 The Magic Formula for Engaging Workshops06:33 Five Key Steps to Virtual Workshop Success11:58 Creating Your Own Engaging Workshop Agenda14:55 Conclusion: Key Takeaways for Virtual WorkshopsImplement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a textWant access to the book? go to PlatformGrowthBooks.com Chapter nine, structuring your four week bootcamp coaches. Ramit Sethi has an idea for a course that teaches people how to earn an extra 1, 000 a month. Exciting stuff, right? But here's the thing it's 2009, and he doesn't want to spend countless hours creating the course only to hear crickets when he launches.Talk about a waste of time and energy. So what does Ramit do? He decides to sell the course to a small test group before he even creates the full program. Genius move. By doing this, he's able to validate that people actually want what he's offering. And not just that, he can gather valuable feedback from the test group to make the course even better.Fast forward a bit, and Ramit's Earn 1K course is a smashing success. People are raving about it, and the full launch goes off without a hitch. All because he took the time to validate his idea and get feedback from real people before diving in headfirst. And that, my friend, is the power of selling before you create.Implement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a textWant access to the book? go to PlatformGrowthBooks.comDeveloping Your First Mini Course: From Idea to LaunchIn this chapter, learn how to rapidly create and launch your first mini course by focusing on solving a single specific problem. The script explores the history of song pluggers and how their method of offering quick previews can be applied to mini courses. Key instructions provided include picking a super-niche topic, structuring the course with actionable steps, and targeting a compelling before-and-after transformation. The chapter also covers common pitfalls, like the 'Sistine Chapel Trap,' and offers a 15-minute exercise to help you choose your mini course topic and outline it. This approach ensures ease of creation and maximizes value by focusing on a specific outcome.00:00 Introduction to Mini Course Development00:04 The Role of Song Pluggers in Music History01:35 Applying Song Plugger Principles to Online Courses02:46 Avoiding the Mega Course Trap06:17 Crafting a Laser-Focused Mini Course10:14 Today's Exercise: Finding Your Mini Course Sweet Spot13:05 Key Takeaways for Mini Course SuccessImplement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a textCreating Impactful Low Content Books: A Strategic Approach for Aspiring WritersWant access to the book? got to PlatformGrowthBooks.comIn this episode of 'The Market. Your Message Show,' host Jonathan Milligan delves into Chapter 7 of his book 'Validate Your Offer,' focusing on the strategy of creating low content books. The episode begins with a history lesson about Benjamin Franklin's Poor Richard's Almanac, highlighting how low content books can help writers build a reputation and test their ideas without significant risk. Jonathan outlines the step-by-step process to create and refine a low content book, emphasizing the importance of choosing the right niche, designing a user-friendly template, and generating valuable content. He concludes with an exercise to brainstorm low content book ideas, encouraging listeners to start small and test the market before investing heavily in a full-length book.00:00 Introduction to the Series00:16 The Importance of Validating Your Offer01:17 Chapter 7: Creating Your Low Content Book01:22 The Story of Benjamin Franklin's Poor Richard's Almanac02:35 Why Low Content Books Matter Today06:17 Steps to Create Your Low Content Book11:15 Brainstorming Your Low Content Book Ideas13:40 Key Takeaways and ConclusionImplement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a textValidate Your Offer: The Offer Clarity GridWant a physical copy of the book?https://platformgrowthbooks.comIn this episode of 'Market Your Message Show' with Jonathan Milligan, we delve into the third book in his series, 'Validate Your Offer,' focusing on 'The Offer Clarity Grid' from Chapter 6. Jonathan emphasizes the importance of creating structured offers to captivate and persuade your audience effectively. Drawing parallels with Walt Disney's storytelling principles, this session highlights the need for clarity in designing an offer. Learn about the four key components: plot, problem, promise, and path. Jonathan explains how to utilize these elements to transform your audience's journey from confusion to clarity, ensuring they achieve their desired outcome. Apply these insights and create compelling offers that stand out in the overcrowded market.00:00 Introduction to the Series01:17 Chapter 6: Pillar 2 - Design the Offer Clarity Grid02:18 The Power of a Clear Structure03:24 The Offer Clarity Grid Explained05:56 Steps to Create a Compelling Offer09:35 Today's Exercise: Complete the Offer Clarity Grid12:00 Key Takeaways and ConclusionImplement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a textRapid Validation: Master the Art of Short TimelinesWant a physical copy of the book?https://platformgrowthbooks.comIn this episode of 'Market Your Message' hosted by Jonathan Milligan, listeners are guided through Chapter 5 of the book 'Validate Your Offer'. The focus is on utilizing Parkinson's Law to embrace tight deadlines for rapid offer validation. Jonathan discusses the pitfalls of extended timelines like procrastination and paralysis, and introduces three rapid validation timelines: the Weekend Warrior (14 days), the Weekly Sprinter (21 days), and the Steady Pacer (28 days). The episode explores how short deadlines can lead to better results by fostering real-world testing and decision-making. Listeners are encouraged to choose and commit to a timeline that suits their working style, ensuring accountability and progress. Key takeaways emphasize combating perfectionism and prioritizing impactful actions.00:00 Introduction to the Series00:11 The Importance of Validating Your Offer01:18 Parkinson's Law and Rapid Validation02:18 Embracing Short Timelines06:07 Three Rapid Validation Timelines08:46 Choosing Your RVP Timeline11:06 Key Takeaways and Final ThoughtsImplement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a textUnleashing Your Business Potential: Finding Your Killer Topic IdeaWant a physical copy of the book?https://platformgrowthbooks.comIn this episode of 'The Market. Your Message Show', Jonathan Milligan explores Chapter 4 of his book 'Validate Your Offer,' emphasizing the importance of finding a killer topic idea in business. He shares the story of Walt Disney and provides insights into identifying market needs, avoiding common pitfalls like shiny object syndrome, and using empathy to connect with audiences. The episode breaks down four proven methods to create compelling topic ideas: solving the first problem, addressing common challenges, providing quick wins, and splintering larger projects. Listeners are encouraged to brainstorm multiple ideas using these methods to ensure business success.00:00 Welcome to the Market Show00:05 Introduction to 'Validate Your Offer'00:30 Exclusive Offer for Podcast Listeners01:13 Chapter Four: Finding Your Killer Topic Idea01:18 The Walt Disney Inspiration02:29 Identifying Your Audience's Problems03:32 Breaking Through Idea Blocks06:30 The Four Methods for Killer Topic Ideas11:19 Today's Exercise: Brainstorming Session13:01 Key Takeaways and Final ThoughtsImplement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a textValidation Offers: Test Your Idea Before Going All InWant a physical copy of the book?https://platformgrowthbooks.comIn this episode of 'The Market. Your Message Show' hosted by Jonathan Milligan, listeners are introduced to the third book in the series 'Validate Your Offer.' The book provides insight into how entrepreneurs can effectively create products that people want without wasting time by using validation offers. Jonathan uses the Pony Express as a historical example of a validation offer that assessed demand for faster communication, leading to the development of the telegraph. The episode discusses four specific validation offers: low content books, mini-courses, four-week boot camps, and one-day virtual workshops. These serve as tools to test ideas and gather real-world feedback. Jonathan outlines a practical exercise for listeners to apply these concepts, aiding them in launching a successful product by identifying and catering to their audience's needs.00:00 Introduction to the Series01:18 The Power of Validation Offers03:29 Why Validation Offers Matter06:11 The Four Validation Offers09:22 Exercise: Choose Your Validation Offer11:35 Key TakeawaysImplement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a textValidate Your Offer: Keys to Business SuccessWant a physical copy of the book?https://platformgrowthbooks.comIn this episode of 'The Market. Your Message Show', host Jonathan Milligan discusses the importance of validating your business offer before fully committing. Drawing inspiration from Sal Khan's journey with Khan Academy, Jonathan introduces three critical decisions for validating your offer: choosing the right offer type, selecting a focused topic, and setting a tight timeline. He emphasizes the potential pitfalls of creating without validation and provides a step-by-step guide to effectively test your idea using a minimum viable product. Additionally, listeners are encouraged to reflect on past failures to improve future ventures. This episode urges entrepreneurs to work smarter, not harder, by aligning with their strengths and following a targeted approach to market validation.00:00 Welcome to the Market Show00:11 Introduction to 'Validate Your Offer'00:30 Special Offer for Podcast Listeners01:13 Chapter Two: Pillar One - Decide Your Three Key Decisions01:19 The Story of Sal Khan and Khan Academy02:34 The Importance of Validating Your Offer03:22 Common Pitfalls in Product Creation04:50 The Savvy Shortcut to Success05:46 Three Key Decisions for Validation09:29 Reflection Exercise12:04 Key TakeawaysImplement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a textValidating Your Business Idea: The Rapid Validation Product FrameworkWant a physical copy of the book?https://platformgrowthbooks.comIn this episode, Jonathan Milligan introduces the 'Rapid Validation Product Framework' from his book series aimed at helping creators, coaches, and entrepreneurs build successful solo businesses without major investments. Jonathan discusses the critical steps to validate business ideas quickly, including creating, testing, and iterating offers based on market feedback. Drawing from historical examples like the development of the Super Marine Spitfire, he highlights the importance of a fail-fast approach. He also provides actionable strategies to implement the framework in just 28 days through four pillars: Decide, Design, Deploy, and Debrief. Additionally, Jonathan shares exercises to help you brainstorm and validate your own business ideas effectively.00:00 Welcome to the Market: Introduction and Goals00:08 Introducing the Book Series and Platform Growth01:17 The Importance of Validating Your Offer02:52 Chapter 1: The Rapid Validation Product Framework02:59 The Spitfire Story: A Lesson in Rapid Validation05:03 The Pitfalls of Creating Without Validating06:23 The Power of Rapid Validation08:05 The Four Pillars of Rapid Validation14:44 Today's Exercise: The RVP Brainstorming Blitz18:40 Key Takeaways and Next StepsImplement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a textChapter 21. Your Referral Traffic Launch PlanWant access to the books in this series?Go to: PlatformGrowthBooks.comIn this episode, Jonathan Milligan, author of the 'Your Message Matters' book series, discusses the importance of community in launching a new platform. He introduces a proven referral launch plan used by top experts to ignite word of mouth and quickly build an audience. Jonathan also highlights common missteps to avoid, the steps to recruit a launch team, and key takeaways for implementing a successful referral traffic launch plan.00:00 Introduction00:50 Chapter 21. Day 21. Your referral traffic launch plan03:40 Four steps to recruit your launch team06:49 Day 21 Exercise07:28 Day 21 Key TakeawaysImplement the Blogging System that 40x My Online Business! Click here to get the training video

Send us a textChapter 20. Your Social Media Traffic Launch PlanWant access to the books in this series?Go to: PlatformGrowthBooks.comJoin host Jonathan Milligan as he guides you through Chapter 20 of his book 'Launch Your Platform'. In this episode, Jonathan introduces a five-day social media strategy to help launch your new website successfully. Dive into each day's focus, from identifying external frustrations and internal doubts to sharing your big 'why' and offering a compelling call to action. Jonathan emphasizes the importance of storytelling and connection over self-promotion in building a loyal audience.00:00 Introduction00:44 Chapter 20 Overview03:07 Five-Day Story Launch Strategy03:36 Day 1: The External Problem Post04:01 Day 2: The Internal Problem Post04:22 Day 3: The Promise Post04:46 Day 4: The Path Post05:12 Day 5: The Pitch Post05:54 Day 20 Exercise07:15 Key TakeawaysImplement the Blogging System that 40x My Online Business! Click here to get the training video

Chapter 19. Do a Potential Audience AuditWant access to the books in this series?Go to: PlatformGrowthBooks.comIn this episode of Market Your Message, hosted by Jonathan Milligan, we dive into Chapter 19 of the book 'Launch Your Platform.' The discussion focuses on conducting a potential audience audit to identify and engage with untapped digital connections. Jonathan guides listeners through a three-step process to uncover and activate their extensive, yet often overlooked, networks.00:00 Welcome and Introduction00:44 Chapter 19 Overview02:19 Why Assuming You Have No Audience is Flawed03:16 How to Conduct a Potential Audience Audit03:31 Step 1: Identify Your Pockets of Online Influence05:28 Step 2: Identify Ways to Engage Your Existing Connections06:06 Step 3: Tally Up Your Total Potential Audience Reach07:07 Day 19 Exercise08:24 Day 19 Key TakeawaysSend us a textImplement the Blogging System that 40x My Online Business! Click here to get the training video

Chapter 18. Write Your First Blog PostWant access to the books in this series?Go to: PlatformGrowthBooks.comIn this episode, Jonathan Milligan guides you through the process of writing your first blog post. He addresses common fears and provides a simple four-step formula to create engaging and valuable blog content. The main steps include creating a catchy headline, outlining your post, editing the draft, and promoting it. Tips on converting personal content to audience-focused material and different headline strategies are also discussed.00:00 Introduction00:44 Chapter Overview03:15 Step 1: Create a Catchy Headline03:02 Step 2: Write The Outline09:56 Step 3: Edit Your Blog Post Draft11:06 Step 4: Promote Your Blog Post12:46 Day 18 Exercise14:07 Key TakeawaysSend us a textImplement the Blogging System that 40x My Online Business! Click here to get the training video

Chapter 17: Create Your Work with Me PageWant access to the books in this series?Go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, Jonathan Milligan, author of the 'Your Message Matters' book series, discusses how to create an effective 'Work With Me' page for your website. He takes inspiration from the Apple Store's Genius Bar and offers a detailed guide on setting up this page to clearly outline your services, pricing, and booking processes, ultimately helping you attract and convert ideal clients.00:00 Introduction00:46 Chapter 17: Create Your Work with Me Page02:02 Why You Need a Work With Me Page04:17 The Two Models: Talk First vs. Pay First05:38 Creating an Effective Talk First Page09:42 Creating a High Converting Pay First Page11:31 Exercise: Draft Your Work With Me Page13:17 Key TakeawaysSend us a Text Message.Implement the Blogging System that 40x My Online Business! Click here to get the training video

Chapter 16. Create Your About Me PageWant access to the books in this series?Go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, Jonathan Milligan guides listeners through creating an effective 'About Me' page. Inspired by Benjamin Franklin's engaging autobiography, the episode stresses the importance of connecting with visitors rather than just listing achievements. Key steps include drawing readers in with a compelling introduction, empathizing with their struggles, showcasing ways to help them, establishing credibility, and ending with a clear call to action. An exercise is provided to help apply these insights.00:00 Introduction00:44 Chapter 16. Day 16. Create your About Me page03:20 Step 1. Craft an introduction that draws readers in04:38 Step 2. Identify and empathize with visitors' struggles05:55 Step 3. Guide visitors to solve struggles07:18 Step 4. Establish credibility08:40 Step 5. End with a clear call to actionSend us a Text Message.Implement the Blogging System that 40x My Online Business! Click here to get the training video

Chapter 15. Set Up Your Automated Prospect FunnelWant access to the books in this series?Go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, Jonathan Milligan, author of the 'Your Message Matters' series, continues with his book 'Launch Your Platform.' He shares valuable insights on setting up an automated prospect funnel to grow your personal brand. Jonathan illustrates the strategy with the story of how Ray Kroc expanded McDonald's. He then dives into practical steps listeners can follow: creating a lead magnet, setting up an automated welcome email, and crafting follow-up sequences. Learn how to turn cold traffic into loyal followers and scale your business effectively. Introduction Day 15. Set up your automated prospect funnel Creating Your First Lead Magnet Setting Up Your Automated Welcome Email Creating Your Automated Follow-Up Sequence Day 15 Exercise Day 15 Key TakeawaysSend us a Text Message.Implement the Blogging System that 40x My Online Business! Click here to get the training video

Designing High Converting Landing Pages: Day 14 of Launch Your PlatformFor more books in the series, go to: PlatformGrowthBooks.comIn this episode of the Market Your Message Show, hosted by Jonathan Milligan, we delve into Chapter 14 of his book 'Launch Your Platform.' The focus is on designing the perfect landing page to effectively convert website visitors into leads and sales. Using the successful Dollar Shave Club landing page as a case study, the chapter outlines five best practices: crafting an irresistible headline, showcasing a productized lead magnet, driving action with a compelling CTA button, streamlining the page with a one-page approach, and boosting credibility with social proof. The episode includes a practical 10 to 15-minute exercise to help listeners design their own high-converting landing pages.00:00 Introduction to Market Your Message00:44 Chapter 14: Design the Perfect Landing Page00:50 The Power of a Simple Landing Page01:52 Crafting High-Converting Landing Pages03:30 Step-by-Step Guide to Landing Page Success07:46 Common Mistakes to Avoid08:37 Day 14 Exercise: Design Your Perfect Landing Page09:50 Key TakeawaysSend us a Text Message.Implement the Blogging System that 40x My Online Business! Click here to get the training video

Finding the Perfect Email Marketing Service: Essential Tips & Top ProvidersFor more books in this series, go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, Jonathan Milligan, author of the 'Your Message Matters' book series, delves into Chapter 13 of 'Launch Your Platform'. He discusses the critical task of selecting the right email marketing service. Jonathan shares lessons from YesMail's infamous email campaign, explains common mistakes to avoid, outlines seven essential questions when choosing an email list service, and reviews four top email marketing platforms—ConvertKit, MailerLite, System, and Kajabi. This chapter focuses on evaluating providers based on deliverability, automation, segmentation, ease of use, price, landing page options, and support, helping listeners make an informed decision to enhance their email marketing efforts.00:00 Introduction to the Market Your Message Show00:44 Chapter 13: Select Your Email List Service00:49 The YesMail Case Study: Lessons in Email Marketing02:28 Common Mistakes in Email Marketing04:26 Seven Questions to Ask When Choosing Your Email List Service08:07 The Four Best Email List Services for Authors, Coaches, and Speakers11:36 Day 13 Exercise: Select Your Email List Service12:39 Day 13 Key TakeawaysSend us a Text Message.Implement the Blogging System that 40x My Online Business! Click here to get the training video

Create Your First Lead Magnet: A Comprehensive 4-Step ProcessFor more books in this series, go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, host Jonathan Milligan reads Chapter 12 of his book 'Launch Your Platform.' The chapter focuses on creating lead magnets—a proven strategy for converting visitors into engaged subscribers. Jonathan recounts the history of shredded wheat's marketing success as an example and offers a detailed four-step process: identifying audience struggles, designing a resource to alleviate those pain points, building an appealing delivery mechanism, and promoting the lead magnet effectively. The episode emphasizes the importance of providing value first and avoiding common mistakes.00:00 Introduction to the Market Your Message Show00:44 Chapter 12: Create Your First Lead Magnet01:26 The Power of Lead Magnets03:10 Steps to Create a High-Converting Lead Magnet08:46 Common Mistakes and Key Takeaways09:35 Day 12 Exercise: Designing Your Lead MagnetSend us a Text Message.Implement the Blogging System that 40x My Online Business! Click here to get the training video

Finding the Ideal Website Hosting Platform for Digital Entrepreneurs: Kajabi, Ghost, and SystemeFor more books in this series, go to: PlatformGrowthBooks.comIn this episode of the Market Your Message Show, host Jonathan Milligan, author of the Your Message Matters book series, delves into Chapter 11 of 'Launch Your Platform.' The focus is on choosing the right website hosting platform, discussing the pros and cons of WordPress, Kajabi, Ghost, and Systeme. Jonathan shares his personal experience with transitioning to Kajabi and provides a detailed comparison of these platforms to help digital entrepreneurs select the best fit for their needs and budget. Key considerations include flexibility, integration, simplicity, cost, and scalability for different types of content creators.00:00 Introduction to the Market Your Message Show00:44 Choosing Your Website Hosting Platform01:49 Exploring Top Online Platforms04:26 Deep Dive into Kajabi05:42 Understanding Ghost06:49 System: The Affordable Alternative07:50 Finding the Right Fit08:54 Day 11 Exercise and Key TakeawaysSend us a Text Message.Implement the Blogging System that 40x My Online Business! Click here to get the training video

Crafting Your Brand Story Homepage Using StoryBrand FrameworkFor more books in this series, go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, host Jonathan Milligan, author of the 'Your Message Matters' book series, discusses Chapter 10 from his book 'Launch Your Platform.' Jonathan explains how to craft a compelling brand story homepage using Donald Miller's StoryBrand framework. Key steps include using a wireframe template from Canva to map out the homepage, making the visitor the hero, and establishing visual brand consistency. Jonathan provides a detailed, step-by-step guide to creating a strategic homepage that resonates emotionally with the audience and encourages action.00:00 Introduction to Market Your Message00:47 Crafting Your Brand Story: The StoryBrand Framework03:08 Building an Effective Homepage05:52 Step-by-Step Guide to Creating Your Homepage09:18 Implementing Your Homepage Wireframe11:47 Day 10 Takeaways and Next StepsSend us a Text Message.Implement the Blogging System that 40x My Online Business! Click here to get the training video

Creating Compelling Calls to Action on Your WebsiteFor more books in this series, go to: PlatformGrowthBooks.comThis episode explores the importance of crafting clear and compelling calls to action (CTAs) for your website, drawing lessons from historical marketing successes such as Nintendo's 2007 Wii campaign and P.T. Barnum's circus strategies. The episode outlines why vague CTAs fail and emphasizes the need for action-oriented directives that address visitors' intent. It provides a step-by-step framework for creating effective CTAs that convert, including identifying visitor intent, using strong action verbs, speaking to self-interest, and being specific. It concludes with an exercise to analyze successful CTAs, draft several versions for your site, and test them for optimal conversion.00:00 Introduction to Effective Calls to Action00:03 Historical Examples of Successful Calls to Action01:03 The Importance of a Clear Call to Action01:57 Crafting a Compelling Call to Action02:40 Common Mistakes and How to Avoid Them04:12 Step-by-Step Framework for Creating Calls to Action05:38 Using Action Verbs to Drive Engagement06:53 Appealing to Visitor Self-Interest08:03 The Power of Specificity in Calls to Action09:16 Common Pitfalls and Optimization Tips09:53 Day Nine Exercise: Creating Your Call to Action10:43 Key TakeawaysSend us a Text Message.Implement the Blogging System that 40x My Online Business! Click here to get the training video

Connecting with Your Audience: The Power of Empathy and Simplified SolutionsTo see more books in this series, go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, host Jonathan Milligan delves into Chapter 8 of his book 'Launch Your Platform,' emphasizing the significance of understanding and addressing the top frustrations of your audience. Using historical examples like FDR's empathetic fireside chats, Jonathan highlights the importance of connecting with your audience by identifying their top three struggles and offering a clear, jargon-free roadmap to solutions. He provides practical steps on how to reflect this understanding on your homepage, ensuring visitors feel heard and guided. This episode offers valuable insights for writers, coaches, and speakers looking to build a trusted personal brand.00:00 Introduction to the Market Your Message Show00:43 Chapter 8: The Big Three02:02 Understanding Audience Struggles02:26 Common Homepage Mistakes05:25 Identifying and Addressing Pain Points07:05 Offering Solutions to Audience Challenges08:38 Enhancing Homepage Engagement10:23 Using Clear and Familiar Language11:52 Personalizing Your Homepage Copy12:56 Day 8 Exercise: Creating the Big Three14:18 Day 8 Key TakeawaysSend us a Text Message.Implement the Blogging System that 40x My Online Business! Click here to get the training video

Crafting Aspirational Headlines to Transform Your Personal BrandTo see more books in this series go to: PlatformGrowthBooks.comIn today's episode of the Market Your Message show, host Jonathan Milligan delves into Chapter 7, 'Your Aspirational Headline,' from his book series, Your Message Matters. This chapter focuses on the power of aspirational headlines and provides a detailed guide on crafting compelling headlines that resonate with your audience's deepest desires. Using the story of DeBeers and other practical examples, Jonathan outlines five key steps: defining your ideal prospect, understanding their motivations, focusing on their transformation, promising value, and keeping the headline concise. Listeners are encouraged to brainstorm 20 aspirational headlines and refine them to boost conversions effectively.00:00 Introduction to Market Your Message00:43 Chapter 7: Your Aspirational Headline01:46 The Power of an Aspirational Headline02:06 Steps to Crafting an Aspirational Headline03:31 Define Your Ideal Prospect05:20 Understand Their Motivations07:23 Focus on Their Transformation09:09 Promise Value10:41 Be Concise12:22 Common Mistakes to Avoid12:59 Day Seven Exercise13:57 Key TakeawaysSend us a Text Message.Implement the Blogging System that 40x My Online Business! Click here to get the training video

How to Create Your Brand Logo: DIY, Outsourcing, and Hybrid MethodsTo see all books in this series go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, host Jonathan Milligan discusses Chapter 6 from his book 'Launch Your Platform.' The chapter focuses on creating your brand logo and outlines three approaches: DIY logo design, outsourcing to freelance designers, and a hybrid method combining both. Milligan shares practical tools like Canva, Free Logo Design, Fiverr, and 99designs, and provides step-by-step guidance on turning your logo ideas into a professional symbol that represents your brand. He also emphasizes the importance of evaluating logos based on visual appeal, brand values, and flexibility.00:00 Welcome to the Market Your Message Show00:43 Introduction to Chapter Six: Create Your Brand Logo02:27 DIY Logo Design: Quick and Cost-Effective04:34 Outsourcing Logo Design: Professional and Polished06:22 Hybrid Logo Design: Best of Both Worlds08:08 Evaluating and Finalizing Your Logo09:33 Day Six Exercise: Create and Test Your Logos11:12 Key Takeaways from Day SixSend us a Text Message.Implement the Blogging System that 40x My Online Business! Click here to get the training video

Welcome to Day Five (Chapter 5) of my new audiobook for Launch Your Platform! To grab a copy of the book, go to: PlatformGrowthBooks.comIn today's episode, we explore the importance of choosing the right brand colors to establish a strong visual identity. Discover how strategic color selection can differentiate your brand, evoke emotions, and attract your ideal audience.Key Points Discussed:Subway's Transformation:The story of Subway's rebranding in the early 2000s.How the shift to vibrant green and yellow increased sales and attracted health-conscious consumers.The impact of bold color choices on customer perception and brand differentiation.The Power of Color:Insights from designer Rebecca Swenson on how color shapes identity and influences branding.The psychological effects of colors and their role in branding.Color Psychology in Branding:How fast food chains like McDonald's use red and yellow to stimulate appetite and convey happiness.Why B2B tech firms often choose blue and gray to signal professionalism and stability.Finding Your Brand's True Colors:The importance of aligning your brand's colors with its essence and desired emotional impact.Using color psychology guides to find the perfect palette that represents your brand values.Example: BigCommerce's color psychology chart and its insights.Strategic Color Selection:Tips for researching competitor color palettes and finding your unique color niche.Case studies of successful color strategies from various brands.Practical Steps to Select Your Brand Colors:Choosing a primary color that anchors your visual identity.Selecting two to four complementary secondary colors to create a cohesive palette.Using tools like Coolors.co to generate and refine your color palette.Creating a Style Guide:The importance of documenting your color palette in a style guide for consistency across all branding materials.Tools like Google Docs and Canva Pro for creating and storing your style guide.Testing and Iterating:The process of testing your color choices and seeking feedback from your target audience.Being open to adjustments and iterations as your brand evolves.Resources Mentioned:BigCommerce Color Psychology ChartCoolors.co - Color Palette GeneratorBrandColors.netFreeLogoDesign.orgSubscribe & Review: If you enjoyed this episode, please subscribe and leave a review on your favorite podcast platform. Your feedback helps us bring you more valuable content!Send us a Text Message.Implement the Blogging System that 40x My Online Business! Click here to get the training video

To grab a copy of Launch Your Platform, go to: PlatformGrowthBooks.comIn this episode, you'll discover:The importance of choosing the right domain name for your brand and online presence, with valuable tips for selecting a domain name that is simple, memorable, brandable, and scalable. Henry Ford's decision to opt for a short and catchy name like Ford, emphasizing the power of simplicity in brand naming. The risks of rushing into a domain name decision without considering factors like memorability, uniqueness, brand alignment, and potential for growth. Common mistakes to avoid when selecting a domain name, such as long or complicated names, obscure domain extensions, and neglecting trademark violations and social media usernames availability. Key steps to follow in picking the right domain name, including selecting a short, simple, and memorable name, ensuring brandability and scalability for future growth, making it easy to pronounce and spell, avoiding trademark violations, and securing matching social media usernames for brand consistency. Send us a Text Message.Implement the Blogging System that 40x My Online Business! Click here to get the training video

Check out the Your Message Matters Book Series: https://PlatformGrowthBooks.comYou can find the new Launch Your Platform Workbook here: https://amzn.to/4bglwZMIn this episode of 'Your Message Matters,' hosted by Jonathan Milligan, author of the book series with the same name, listeners are taken through a detailed discussion on deciding between a personal and a private brand when launching a writing, coaching, or speaking business online. Milligan introduces his second book, 'Launch Your Platform,' designed as a step-by-step guide for building a brand, including aspects such as messaging, logos, and lead collection. He highlights the launch of a 90-page companion workbook aimed at setting up and optimizing one's platform in 21 days, available on Amazon. Chapter three of the book, which focuses on choosing the right brand type, is shared in depth, presenting advantages and disadvantages of personal and private brands through illustrative examples including PT Barnum and Brené Brown for personal brands, and Soichiro Honda for private brands. The chapter concludes with an exercise for listeners to decide their brand type by creating a T chart to compare the benefits of each brand type. Milligan encourages taking action based on one's goals and comfort level, offering the book and workbook as resources to aid in the process.00:00 Welcome to the Market: Your Message Show00:19 Diving Into 'Launch Your Platform'00:43 Introducing the Companion Workbook01:36 Chapter Three Overview: Choosing the Right Brand Type03:20 The Power of Personal Brands: Lessons from PT Barnum06:12 Pros and Cons of Personal vs. Private Brands11:39 Day Three Exercise: Deciding Your Brand Type12:56 Wrapping Up and Next StepsImplement the Blogging System that 40x My Online Business! Click here to get the training video

Want to grab a copy of Jonathan's new book, Launch Your Platform?Just go to: PlatformGrowthBooks.comImplement the Blogging System that 40x My Online Business! Click here to get the training video

Want to grab a copy of Jonathan's new book, Launch Your Platform?Just go to: PlatformGrowthBooks.comImplement the Blogging System that 40x My Online Business! Click here to get the training video