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Episode 32 Breakdown: Catching up with the boys (:48) What we're drinking/Beer news (11:36) (Twisted X Brewing Company's Pitmaster Pilsner and Deep Ellum Brewing Company's Deep Ellum IPA Metal news (24:45) Upcoming Tours (39:17) Brewtal Alumni Updates (45:20) New music (49:20) Featured band (1:03:02) (Las Vegas mix of Metal, Rock, and Hardcore Outfit TAKE) Synopsis: Todd TAKES a trip back to 1984, sort of, with Mordred's newest album "The Dark Parade" while Arie stays busy with film gigs, graphic novels, and some Resident Evil 8 action. For the first time in Brewtal history both Todd and Arie are repping that Big Texas flavor with their beer selections. Todd squares off in the PIt with his Pilsner and some tasty BBQ, while Arie gets lost in the history of Deep Ellum with his IPA. This was a big week for metal news, hopwolves! On oppositie ends of the metal spectrum, Carnifex and Iron Maiden announce new albums dropping hella soon, Brand of Sacrficie are teasing us with some new music, and Bad Wolves have officially completed their newest album, "Dear Monsters" with their new singer DL.  We saw some dope new releases from Sleep Waker, Attila, Worm Shepherd, Cane Hill, Between the Buried and Me, and Brewtal alumni InRetrospect, just to name a few. As exciting as all of this is we cannot TAKE away from our featured band this week. We're not trying to figure out The Hard Way what would happen if we forget them! Turn it up to 11, crack open that beer, it's about to get BREWTAL! Featured Band: This week's episode features The Hard Way from TAKE. Bio: TAKE is a mix of hardcore, metal, rock and even a little hip hop like you've never heard. When you listen to their albums every song is different and pulls from a multitude of heavy genres to form a unique listening experience that will punch you in the face. What TAKE is drinking: "Okay, not a beer drinker, don't drink tea or coffee, 99% water except when it comes to root beer floats haha. Love those! But nothing against those that enjoy any of the above drinks." - John  Make sure to give TAKE some love via any of the following: Apple Music | Spotify | YouTube Music | Deezer | Facebook | Instagram | Twitter | TikTok Jam The Hard Way and other gnarly tracks from previous Featured Bands on our Bands to Watch For playlist Beers fueling this week's episode include Twisted X Brewing Compnay's Pitmaster Pilsner (Todd's pick) and Deep Ellum Brewing Company's Deep Ellum IPA (Arie's pick.) Pitmaster is a Pilsner brewed with German and Domestic malt and hopped with Apollo, German Tettnang, and Simcoe. Super light and crushable for that heavy Texas BBQ, Pitmaster Pilsner is coming in at 4.2% ABV. Twisted X Brewing Company is located in Dripping Springs, Texas. Deep Ellum is an IPA bearing the name of both the brewery and the neighborhood it is based out of! With such big (texas) shoes to fill they really bring the flavor with a nice, bitter hit of American hops on the front end with some floral, tropical, and citrus notes to follow it up. Big texas flavor and a solid 7% ABV. Deep Ellum Brewing Company is located in Dallas, Texas. Videos/Links Referenced in the Episode: DEAD/AWAKE - THE GALLOWS III (ft. Dustin of FIlth) [OFFICAL MUSIC VIDEO] SW EXCLUSIVE Artwork by megabeast Kevin Burfield! Show him some love, and get something rad, via any of the following: Instagram | Facebook Intro track by absolute legend ZaKrahe Merch | Bandcamp | Apple Music | Spotify | YouTube Music | YouTube | Facebook | Instagram  What's the Hopwolfpack drinking and jamming this week? Let your boys know, and keep up with us, via any of the following: Instagram | Facebook | YouTube Want to hear more from your new favorite artists? Come Howl At the Moon with your boys and get the BTS from such artists as Steven (Drums) and Tom (Guitar) of Human Hell, the legendary Matt McGachy of Cryptopsy and Vox&Hops, and Andy Wilson-Taylor of Midgar. We love Friday release days for new brewtality and so should you! Jam our Brewtal Release Day Playlist and get your neck braces ready! Start a circle pit from the comfort of your own home with this week's Brewtal Songs of the Week  Since you're feeling good from the brews and the jams, why not leave us a review at any of the following? That'd be BREWTAL of you! Apple | Facebook  Brewtal was chopped and sliced by Arie Lombardozzi of Death Dealer Productions with additional production from Todd Bailey Brewtal is part of the Death Dealer Production family

This is a very special episode of coffee talk this week. We're again without coffee but we've got some needles? What? Take a trip with Eric as he gets dry needled for the first time. We visit Foundation Performance, Mike's Physical Therapy office in Pawtucket, Rhode Island and Eric gets dry needled. This treatment method is a fantastic way for runners to release trigger points that build up over the miles. If you can work it into your routine we highly suggest it. Tune in to learn more or check out the links below to reach out to Mike about it. Mike's Insta: @myrunstrong Eric's Insta: @eric_runs_this Mike's Biz: www.foundationperformance.com Eric's Biz: www.rhoderunner.com --- Send in a voice message: https://anchor.fm/our-run-club/message Support this podcast: https://anchor.fm/our-run-club/support

“Just to make sure I understand this: If I sign the lease before the other two women in the house, I have the option of bringing a small pet. If I don’t choose to have one, I still have one of only two leases with that clause, which means if I don’t bring a small pet, that will be one fewer pet in the house. Is that right?” “Yes, that’s right.” “Excellent. How much is the deposit again?” It was the end of the spring semester and I was signing a lease to share a four bedroom house with three other women starting fall semester at Colorado State University in Fort Collins. A few minutes later, I was on my way home to my parent’s house in Colorado Springs to spend the summer working and saving money for the next school year. It was a fun summer working in a fancy restaurant, mostly lunch service, with a ridiculously fun crew, and the weeks flew by quickly. Just a few days before I was scheduled to move into the house in Fort Collins, I got a phone call from the landlord. Her father bought the big house for her to live in and manage for the time she was going to be in school. As a student in the pre-veterinary program, they knew she’d be spending at least 4-6 years there and made a very wise investment by buying a house for her instead of renting. If I have any regrets in life, it’s not finding a way to buy a small house there while I was in school. Just a few years later, Fort Collins became a bedroom community for the Denver area, and still retains its lovely, small-town feel, and the property values have sky-rocketed there. I answered her call to hear an abrupt, challenging tone: “I’ve decided you can’t have a small pet in the house after all.” “But that was in the lease I signed, Jessica.” “I know, but I changed my mind.” “Um… that’s not legal. Besides, what changed your mind?” “I was only going to bring one of my cats from home in Albuquerque but I decided I want to bring both, and my dad said we couldn’t have more than two cats in the house.” I’m not normally unreasonable, and I certainly wasn’t a particularly spiteful 20 year old, but her challenging, abrupt, aggressive tone really put me off. If she had just explained the situation and apologized for trying to change a legal document, I’m sure I would have been fine with it. But she wasn’t. And I was, well, 20, and pretty impulsive. “What if I already got a kitten?” “Can you take it back?” Again in a challenging and aggressive tone. “What? Take it BACK? Are you serious? No! I can’t just TAKE IT BACK.” “Okay then. We’ll just have to hide him when my dad comes to visit.” Seconds after hanging up the phone I grabbed the newspaper off the kitchen table and combed the classifieds for free kittens. Two hours later I was driving home with my sister, with a kitten on my lap in my ’74 gold VW Super Beetle, stopping to pick up a cat box, cat litter, cat food, and a couple of toys for a kitten I couldn’t afford, didn’t really want, and hadn’t considered naming yet. I can’t even imagine what my parents were thinking when I brought that kitten home. We were a dog family, through & through, and hadn’t had a cat since I was five years old. I didn’t even like cats. But Clawed became an important part of my life, the only stable, reliable thing I experienced for at least six years, until I met my husband. He was all the things a cat can be: Mischievous, snuggly (on his terms), playful, and loving. And he was mine, completely mine. He tolerated other people, but I was HIS. I loved that cat for 9 years through multiple moves, the final one from Washington DC to Montana, where he died just a few months later. He brought me comfort in times of uncertainty, and gave me memories that have become legendary stories in my family. He was a beautiful accident to come out of a spiteful, impulsive decision. I’ve been describing myself as impulsive for as long as I can remember, and most people who know me well would agree. And while I can be impulsive sometimes, I realize now when I look back, that most of the time my behavior was not as spontaneous as it appeared at the time.  It wasn’t until I started getting deeply into my StrengthsFinder results that I saw myself and those quick decisions as less impulsive and more strategic. As I mentioned in an earlier episode, my top strengths are Strategic and Activator, and it took me at least four months to see where strategic showed up in my daily life. That’s one of the cool things about that particular assessment: It opens your eyes to the possibility that something you considered a weakness before can be shifted to be seen from a different perspective, even as a strength. In that earlier episode, I mentioned that my strategic shows up in my hamster-brain thinking process as I’m getting ready to do something. The example I used was that in the seconds it took me to bundle up for a hike on the mountain behind my house, I had a plan for the route I would take that day, complete with an explanation for every part of my plan: I’d take a steep trail up to get my heart rate up and warm my core, I’d take the two-block route to the trail that would allow for the dog to poop where it could easily be picked up and disposed of, and I’d be sure not to take the steep trail back because my knees were a little achy. It was that “ah ha” moment on the mountain that I could finally see that strategic showed up a LOT in my life, like when I am in the car, and before I even click my seatbelt on, I know exactly the route I will take to run errands, and the reasons for the route. And in the time between that discovery and today, I’ve started to see how strategic was showing up in my past, impulsive-looking decisions. Getting Clawed was absolutely impulsive, there’s no sugar-coating that decision, when my Activator went crazy and Strategic took a back seat. But the time (seemingly out of nowhere) I asked my husband to marry me wasn’t nearly as impulsive as it seemed. And the time, two days after we moved from Washington DC to Montana, I drove our 218,000 mile Honda Accord into the Subaru dealer parking lot with a failing transmission and drove out two hours later in a Subaru Outback Sport. And the time I walked through an 1890 Victorian home for a few minutes, called Bob to come look at it, and made an offer at 4:00 that afternoon. And the time I talked to Neil Hughes in late October about maybe starting a podcast, and launching it on December 26, 2017 with a handful of episodes in the hopper for a weekly publication. Was I thinking long term about any of those things? Absolutely not. And yet, here I am, married for more than 22 years (and still like him an awful lot, but that’s another story), driving our third Subaru since purchasing that first one in 1999, all from the same awesome dealership, living in a charming, “project house” for nearly 20 years with loads of extraordinary memories of raising two wonderful boys, hosting guests, parties, and music, and here we are at episode 101 of that crazy idea of a weekly podcast I had nearly two years ago. So. This is what Strategic-Activator looks like in me. None of those decisions were actually impulsive in the sense that they were exclusively spontaneous. Now – to someone with Deliberative or Intellection in their top strengths (like my husband), they certainly look that way, but that’s because a) they’re not in my head with me, where a ridiculously detailed but very fast internal dialog has happened before I take a step, and b) I haven’t taken them along for that ride. Before asking my husband to marry me, my hamster brain had spent considerable effort (but not time, necessarily) thinking about things like: I haven’t ever wanted to spend this much time with one person, especially a guy, he treats me like I matter, like I’m smart and insightful, beautiful and sexy, reliable and practical (mostly), he brings me an espresso in bed every morning we’re together, which looks a lot like “love” and “cherish” to me, he’s kind, challenges me, is crazy-smart, warm, and tolerates my crazy – and my family’s crazy, with patience and is even mildly entertained by it. Those all felt like real things to me at the time, they still do, and asking him to marry me just felt right. Buying that first Subaru wasn’t an instant decision either. And I had seen enough houses in the area we wanted to live, that I knew the deal-breakers for me. Of course, I didn’t REALLY understand what he meant when Bob said: “You know this is a project house, right?” But we haven’t ever regretted either of those decisions, nearly 20 years later. They were both good, reasonable decisions. And when I took on that podcast project? I knew I had the support and resources to make it work long before I recorded the first episode. So no, it wasn’t even part of my imagination to consider I’d still be doing this, 101 episodes later. But then, at 20 years old, I thought the only thing I’d ever do for more than 20 years was breathe… and have a cat for a while. As a matter of fact, I even told a story at a live storytelling event a few years ago, explaining the thought process before getting my one and only tattoo at 44 years old. It’s called I’m Impulsive, Not Stupid. I’ve been telling myself for most of my life that I’m impulsive, maybe somewhat smart, but definitely lucky for how most of those impulsive decisions turned out well. And yet, as I become more intentional with my strengths, I’m able to see those decisions from a completely different perspective. It has shifted my confidence in a big way, and as a communication coach, has offered me incredible insights into others, particularly those with similar - and opposite - strengths from mine. Being more aware of how my strengths work has also improved my communication with my husband, family, and close friends. When I’m working through an important decision, I now take those involved for the ride on that hamster wheel in my brain, so they can hear the reasoning behind where I’m leaning in that decision. And even more important, they can see the flaws and/or beauty of the reasoning to help me make those decisions more thoughtful and reliable. If I surrounded myself only with people who thought like me, I’d miss out on making better decisions, and on recognizing and demonstrating that I value the strengths in the people around me, which is always good for relationships. What is one thing you’ve been saying about yourself for decades? What are the stories you share that give you and your listeners the perceptions that match that thing you’ve been saying about yourself, confirming those characteristics in a positive or negative way? Consider where those characteristics might not be what you’ve been telling yourself all these years, and maybe, just maybe you’ll see yourself in a more true, positive light.  

Wait.What?Take off your writer’s hat? Yeah, you heard us.In this episode:We’re here on the cusp of revision on MomWrites – Abby’s finished with her novel, finished driving down the east coast with two kids, two dogs, and a hedgehog, and Melanie’s a mere two chapters away from being FINISHED (so, practically there. Almost). Join us as Jennie, Abby and Mel talk about what’s next for their books.“So you have a thing that exists in the universe that didn't exist before—writing is total creation! There was nothing, and now there's something, and you made it, and that's why we stop and celebrate because that's amazing.” – Jennie NashJennie says there are two tendencies writers have when they finish their first drafts:1) “Where's the publisher? I'm ready for the publisher!” The reality is, editing and revision is just the next step towards that goal, and what’s really going to turn your book from good into great. Nothing is ready to publish on the first draft—nothing!2) The other tendency people have at this point is to circle back to the beginning and do precisely the same thing that they did to write the book. But revision is not the same process as drafting, and it needs to be treated as its own thing because it IS. Rushing through it is a mistake—take your time!Revision is when we take our writer’s hats off. This is not the process of creation. It often helps to revise in a different physical space than where you did most of your book writing. For instance, if you wrote your whole book at the kitchen table, maybe it’s time to move to a desk in the bedroom, or the couch, or a library or coffee shop or friend’s house. Just being in a different physical space helps you remember that you’re doing something different than creating.Using a coach during this process can be especially helpful because it brings an entirely new perspective to your work – a reader’s perspective, but one that’s been trained with an eye for revision. A good editor brings four perspectives to the table – 1) you, the writer, 2) the reader, 3) the character and their history, and 4) you, the person who’s lived your life. All of these perspectives together is like going from looking at a picture Michelangelo’s David in a book to standing underneath it, walking around, viewing the art in 3D.Is revision scary? Yes, absolutely! What if you take a look at what you’ve written and you don’t like it? What if you don’t like a little bit, or what if you don’t like a WHOLE LOT of it? Honesty about what you’ve written and where it will sit on a shelf, and why a reader might pick it up is one of the most critical aspects of revision. Hard decisions will be made, hard truths will be faced, and you’ll have to own up to some really stinky pieces of writing in your book—and some really great ones, too.This brings us to the final word of advice Jennie has for us – be brave. Know that you have it in you to make the hard decisions, to make the hard choices, to see your book for what it really is and for what it can be, trust the process, and then go do the thing that makes it great.

  Click above to listen in iTunes... Yup, I just changed up the whole funnel. Here’s what happened What's going on, everyone? This is Steve Larsen and you're listening to Sales Funnel Radio. I've spent the last four years learning from the most brilliant marketers today. And now, I've left my 9-5 to take the plunge and build my million dollar business. The real question is, "How will I do it without VC funding or debt? Completely from scratch?" This podcast is here to give you the answer. Join me and follow along as I learn, apply, and share marketing strategies to grow my online business using only today's best internet sales funnels. My name is Steve Larsen and welcome to Sales Funnel Radio. What's up guys? I hope you like my new intro. Just had several of you guys reach out actually and say that you like it. And so, it means a lot. I take a long time to write those kinds of scripts when I know that I'm gonna hear them a billion times probably. But, I wanted to create more of a journey. More of a ... Anyway, I've talked about that a little bit in the past. I wanted to share with you a little bit more about my webinar and what I've been doing to it. I did a lot of stuff this week. It's been a crazy week. There were two days this week where I almost stayed up a full 24 hours just getting stuff done and working on it and the different aspects that I needed to crank out. It was ridiculous. And, I do not recommend that. In fact, I always think it's kind of weird when people are like, "Yeah, hashtag the hustle." You know? And, they stay up 24 hours all the time. But, it just wrecks your next day anyway. So, that never makes sense to me. Be smart with your health. Don't do that too often. Hey, what I want to share with you though is more about the webinar and the actual stats. I automated it. I already automated it. I know that a lot of people will probably ask me, "Steven, you always say to do it for seven months." Well, here's the thing. Before I actually launched the webinar, I tested it like crazy. I knew the messages were gonna work. I knew the offer was gonna work. It was all already tested before I actually pushed the button. You know what I mean? And so, I didn't start from complete scratch when I started to do my live webinars. I did it maybe 12 times and I still, that final time, I was still using the original script. And so, here's the thing guys. You gotta understand this. This is how I look at the webinar. This is the three phases of launching any product. The three phases... And, I didn't realize that this is what I do or even that Russell, that this is what he does, but this is what it is. We first ... This is three spots. We first figure out a sales message. Understand that I said, "Sales Message". I did not say, "Offer". I did not say, "Funnel". Now, 99% of the time Russell already knows what the sales message is going to be. He's done it so well. He's done it for so long. But, he understands right from the get go without really even thinking about it. He kind of starts from this place of sales message. Meaning, if he can sell it then we'll go make the offer. And, he already starts from those places ... So, this is how I did my webinar. My webinar. Phase number one is all about creating the sales message. I don't give a crap about the actual product or the offer until I know that I can sell the thing. Right? Does that make sense? And, I know a lot of people say, "Well, duh, Steven." Well, most of us don't do that though. We actually turn around and we're like, "Hey, what am I gonna sell?" Wrong question. The question is, "How will I sell it?" And, the problem is that when you start with an offer, when you actually start with the offer, the problem is that you become tethered by the offer when you're creating the sales message. Does that make sense? You create restrictions. You're not free. You're not liquid... You're not fluid to create whatever sales message you want... So, what I have been doing for a solid probably year before I actually launched my webinar, what I did is I actually went and I started testing the sales message. I created an entire second podcast show about it. And, I just started dropping out the stories. And, the ones that really resonated, I kind of took note of that. And, I was like, "Huh. That's the one that did it over here. Huh. Oh, that's interesting. That's the story that did it over here. Interesting. Oh, wow. They really like this one and they hated that one." And, I started testing sales message. Also, my story. And, when we actually get the story down, when we get the sales message down, whatever it is that gets people's butts out of their chairs and their wallets, and credit card in your hand, then you create an offer that fulfills the promises that you made in the sales message. Does that make sense? When you actually find the sales message that gets somebody off their butt and gets their wallet in your hand then you create the offer that fulfills whatever that sales message promised... When you do it the other way and you create an offer, and then the sales message, and then the sales thing, you are tethered in your mind. And, you have this thing where, "Well, my product doesn't do this." Okay, well stop thinking about that. Figure out what it is that gets people into action. People are inherently lazy. What is the thing? And, if you found out, "Oh my gosh. This is the thing that gets people into action, sweet. Then you create. Does that make sense? So, step number one, sales message. Step number two is then the offer. And, both of them stem off of belief. Both of them stem off of belief. At the very, very bottom. Or, sorry. The very, very last one, that's when I start building a funnel. And, that's when I build the delivery mechanism that will serve up those two things. Funny enough though, people usually do the exact opposite. They build a funnel and be like, "Hey, I want an... funnel." And, they think of it in terms of funnels. That's not how it works. You think of it in terms of what are you trying to deliver? And, you go and you put together a funnel. If you do that first, then you build them out an offer, then you figure out how to actually sell the thing, super scary. Super scary. Right?... And, so you guys know I'm already automating it, but it's because of the three steps that I take. You do it the other way around and you say, "Hey, what's the sales message?" And, as part of that, you're figuring out where the traffic is. With step number one, what's the sales message? What gets people off the butt? It's like ... I know I bring up this example a lot, but it's because it's true. Before Tim Ferriss even finished writing a book he was out there testing headlines and titles for the book. And, he would test tons of headlines and he would spend a little money, like 20 bucks on tons of different ... Like, "Hey, 20 bucks for this headline. 20 bucks for this title. 20 bucks for this title." And, he would go test it. And, whatever one they liked, that's what he named it. And, there wasn't even a book written half the time. He was just seeing what people clicked on. And, that's exactly what I'm talking about. You figure out the sales message. What is it that gets people off the butt? They are so insatiably connected to what it is that you have promised. You've broken and rebuilt the belief patterns. You've helped them see the world in a brand new way and you are now served up to give them an offer. Aww. And, it's not there yet. That's okay because now you know it's safe. It's worth you time to go create that actual offer. Does that makes sense? Sales message number one. Offer number two. And then, you create the funnel. And then, as soon as I've done that, I go back to sales message. Then I go back to offer, tweak that. And then, I go back to funnel and I tweak that. Then I start all the way back over again, a sales message. So, the reason why guys is because I've been following my process. And, my process is first figure out the sales message, which I did. And, since the beginning of the year, we had like 50 grand and hot traffic sales. People were just super hungry for it. So, the first month, we did 100 grand. The second month we did like 25. And, it was mostly because I didn't focus on selling it that much. I was just building the offer that I knew was selling. My numbers were looking great. Everything was looking fantastic. And then, the first two weeks here, I actually haven't really been selling it that much and the reason is because I had it down for like two weeks 'cause I was going and automating everything. First, I was talking about the sales message. Then I built the offer. Now, I've been tweaking the funnel. And, it's almost been like month, by month, by month. Like, since Funnel Hacking Live is ... I'm been getting on my plane here in an hour? I gotta get out of here. I was like, I just gotta podcast one time though. I'm excited to talk to you guys. I woke up at 2:30 hardly being able to sleep. I'm so excited. I'm that much of a nerd, yes. And, I will admit it. But, anyway. It will probably be really April before we actually start to get real traffic turned on towards it. But, what I'm excited about is this guys. I'm so pumped. I went and I actually turned on a little bit of traffic and my numbers are holding true... Meaning, I was nervous that automating the webinar would drop some numbers. 'Cause people can sense that it's not live. The products are freaking awesome. That's never usually the issue. It's usually not that, "Hey, can we make something that's sexy?" It usually does not have anything to do with the actual offer. It's a formula. The way you get to the offer is a formula. And, you follow that formula, you get to the offer, great. You might tweak it a little bit here and there, but the real thing that you are trying to figure out and the real place that people will struggle and suck it up on is the actual message part. It's the belief part. It's the part that ... And, how to not number one just create it, but how to glean it from the sub-market they're trying to sell to. And so, when I figured out, "Oh, my gosh. I've nailed the beliefs. I know I've nailed the beliefs." That's one of the reasons I've sold so well. And, I was selling that puppy before it was actually even ready. And, they knew that. There was no slight of hand thing going on there. They knew that. They were getting beta access to certain other bonuses that I had in there. And then, when I created the actual offer, now the offer is actually done, then I went and I ... Now, I'm focusing on the funnel. Okay, what's the funnel that gives me back a little bit more of my time? I'm telling you, running three webinars a week, holy smokes. That is so much work as a solo one man guy. You know? One man show going on right now. Oh, my gosh. I tried that three webinar a week thing I was talking about for just a little bit and I was like, "There's no way. There's no way." I could do it if everything else in my business was set up, but it's not and I'm the only guy running it. I'm excited just to barely have my first employee to come on over. He's swinging on over and he's handling support. And, he's kind of my assistant. He's also handling a lot of front line relationships. And, he's wearing a lot of hats, which he's pumped about and I'm pumped about. But, he's not gonna be over for another month. I was like, "I gotta automate this thing." So, anyways. The reason I automated it was because my registration rates were about 52%, which is really, really awesome. And, even went to up to probably 62% for a while. 62% opt-in rate on a webinar page. And, I think on how I did it. It was really, really cool. I had many engagement things all over. My show up rates were 7-13%. Really low. Right? Really low. And, I've talked about in previous episodes how I believe it's because the time in front of my webinar was way too long. Meaning, I did a webinar ... Especially, for who I was selling to, I can barely remember three days out what ... I don't remember what I did three days ago. And, if I'm asking someone to register for a webinar three days ago and it's not till tomorrow, I'm gonna forget. You know what I mean? It needs to be sooner than that. So, I'm shrinking the time from when they register to the time the webinar actually happens. Right? I did that for a while and it really helped. And, I was like, "Whoa." And then, on that backend, my cart close sequence it was usually three days. I was like, that seems way too long. So, I went down to 24 hours. And, there was a big spike in sales. I didn't change anything else. I was like, "What the heck?" Just because there was a little bit more pressure. But, it was almost a little bit too fast. Some people didn't really have a chance to go watch the replay that they wanted to, so then I'm out to a 36 hour replay sequence now... That part I could keep. But, what I decided to do ... So, I was getting anywhere from 15-25% close rate, which is freaking huge, guys. That's awesome. Freaking huge. 15-25% close rate is a multi-million dollar webinar, which I know it will be. And, it's already shown signs that it's going to be, which is awesome. So, the one number that I needed to chance, which I know I've gone through before is that show up rate. Well, when we automate webinars, the average show up rate is like 85%. It's like 90% because it's happening in the next few minutes. That's how they work. That's why they work. You know? Next webinar happening in the next 15 minutes. What? So, I made a top of the every 15 minute webinar. So, every 15 minutes, that webinar starts over again and it's really, really awesome. So, I'm super pumped guys 'cause yesterday I really had the first time to really turn it on. Got traffic sent to it... And, my registration rate, I'm so pumped, was 46%. So, it only dropped like 10%. But, the show up rate was like, it was almost 100%. It was freaking huge. And, I was like, "Oh, my gosh." And, I was so stoked. And then, we made sales at a close rate of 14.62%. Guys, that's huge. That means I can now drive tons of traffic. It means the rest of the numbers are working. It means that I can celebrate as if I've made a million bucks already 'cause it means it will. You know? Unless I really, really jack it up and I've got some awesome silver bolts up my sleeve that I actually can't tell you about. Some cool things for traffic that I'm very, very pumped about. Getting hooked up in several ways. Working that Dream 100, which I am, which we are, which we do. I will never stop doing that system. And, that's what's been going on. So, anyway, I just wanted to give you guys a little bit of accounting before I see a lot of you guys. There's so many things in my mind I want to share with you guys that have happened this last little bit. Things that I'm learning. More clarity, the things that I've been understanding. And, teach you how I've been ... Why did I feel comfortable leaving a job when I really had no business set up? You know what I mean? Like, that was ridiculous. That sounds so crazy. I don't ... That's mere madness almost, honestly. To go out and do that. But, it's because of these certain things that I knew, and I learned, and I saw the patterns that saved my emotional sanity and said, "Yes, you can go ahead and leave your job and it's gonna be fine because of these signals and signs." Number one, it was testing the sales message because people were knocking my door down. I mean, I think I have probably close to ... It's several hundred Facebook message requests asking about my MLM product. And, I barely have gotten to a spot where I can even respond to them and say, "Hey, let's get over here and you can check it out here." When I saw that. When I saw the ... Frankly, the other podcast audience is far more interactive with me than this one is. When I saw that ... When I saw ... When I even just talked about ... There were certain buzz phrases I learned that they liked. And, when I would say it, they would go nuts, and they'd look for a product that was the one I was saying and there wasn't one out there. And, I was like, "Sweet. I can totally do that." Does that makes sense? So, all these little signals and signs. And, I had a beta group that I brought through. I didn't even have the actual product. I was just teaching them the concepts. And, they were going nuts. I had a beta product overall. Not just group. Like, that I launched about a year prior to. And, I saw the ridiculous response from it. It was insane. And, I took that off once I saw all the issues with it, which is great. So then, I knew more of actually what to ... You know what I mean? There was a lot of stuff that I did. A lot of ground work. It was not just like I pulled the ... I jumped out the airplane and build the parachute while I was falling, but I still had all the materials laid out before I jumped. You know? Does that make sense? The groundwork was still there. And, funny enough, the ground never really comes when you jump out of the plane. Usually not. When you jump out of the plane without a parachute in that metaphor. Please don't do that in real life. Anyways guys. I'm really, really excited. I woke up at 2:30 this morning, like I said, just super excited. I had a hard time going back to sleep. I got a mastermind that we're running tomorrow with a bunch of you. Very excited. I still gotta figure out more of what I'm gonna teach there. But, at those, I feel like highest level stuff is too ... I'll teach my cool stuff, but I love doing one on one Q&A and taking people's businesses a little bit further. If I could do that the rest of my career I would do that, I think, mixed with one or two other product styles that I know I want to go after. So, anyways guys. Gosh. I'm so excited. When you get to Funnel Hacking Live, take notes. I could not believe the first time I went. I bootstrapped my whole way there. I gave more to get there than the majority of the people who were there. And, I sacrificed my face off. I took 52 pages of notes. Very detailed notes. I still have them. They're right next to me. And, that last night when I didn't have a place to stay, I stayed up. After I applied to Click Funnels, I stayed up and I started going piece by piece through the entire, all the notes that I took, because I wanted to solidify them in my brain. I should go through those. There's some good stuff in there. Take notes. I was appalled how many people left their notebooks that they gave them on the chairs. I was like, "What? Do you know what I just learned? Did you just sleep through all of that? That was ridiculous. I just finished my marketing degree." That's where I was at the time. I'm finishing my marketing degree and that was better than all of it. The first day. The first session. I was like, "What? Take notes." Anyway. Something that happens when you write it. Guys, I'm very, very excited. Please come with an open mind. And, if you're hearing this after the fact, that's totally fine. Anything you learn from any guru that you've realized that you need to study from, take notes from them. One of the things I've learned recently as well is that it's good to read deeply on a broad spectrum. Or, I should say, it's good to read it on a broad spectrum from lots of different ... And, learn from lots of different gurus, lots of different people that are out there... However, I found that just really deep diving with only one or two people and you study what they done deeply, very successful individuals. Obviously, the one that I'm going after is Russell. Obviously. I go through, I study him very deeply. And, all of the study, all of the strategies, all of the pitch strategies, all the things that ... And, figure out who that is for you. Study that person and their work very deeply. And, stick with them. Don't just go so broad. Broad is good, but choose a few characters particularly and go deep with them. And, when you do that you, you learn a lot more of the patterns inside that's ... I mean, it's just like I share on this podcast. The only reason I can do that is because I've studied the heck out of the scripts. I know his scripts. So, when I see him change it up, I'm like wait, what did he do? And then, I see the connection and I see the pieces. And, I'm like, "Oh. Did anyone else see it?" And, lots of times, no. Because we're all studying this guy and this guy, and this guy ... Okay, that's great, but especially at first. Like, to really super advance your progression in this game, just go deep with one or two people. You know what I mean? And, really get to know them. Really get to know their mind. Not just their works. And, their materials that they've put out. Anyway. Great stuff guys. Super excited. I'm writing a book. That's awesome. We made the outline already and it's freaking incredible. If I say so myself. We just barely launched the affiliate program, which by the way, if you are interested at all, would love to have you. We're gonna have a lot of sweet affiliate contests here in about two weeks. It's so cool. Basically, I figured out the math to basically buy anyone a new iMac. And, a new iPhone. And, a new ... Basically all the Apple products 'cause I like Steve Jobs. Rest his soul. And, anyway, there's a lot of stuff that's been going on guys that I've just had a ton of fun with it. And, anyway, excited to see you guys. Remember the secret phrase. I filmed the special stuff yesterday for those of you guys who remember the secret phrase and walk up to me. Anyways, you guys. Thanks so much. That's kind of been a counting of the last two months of my webinar and me automating it and why. And, I will certainly continue to do live webinars for sure, but as I finish this funnel side ... Now, I'm now gonna go back step number one and it's time for me to tweak my slides. And, I know what to change. And, I've got some cool other things that I'm doingthat I can tell you about a little later. Anyways, guys, thank you so much. And, go crush it. Bye. Whoa, thanks for listening. Please remember to write and subscribe. Hey, you want me to speak at your next event or mastermind? Let me know what I can share that would be most valuable by going to SteveJLarsen.com and book my time now.

What? Take a listen! The post Ep. 201802 – Beautiful Clean Coal appeared first on ThisConversationRocks.

The knowledge that you are responsible for your actions and attitudes does not need to be discouraging, because it also means that you are free to change your destiny. You are not in bondage to your past, which has shaped your feelings, to race, inheritance, and background. All this can be altered if you have the courage to examine how it formed you. You can alter your chemistry provided you have the courage to dissect your elements (Anaïs Nin, The Diary of Anaïs Nin, Vol. 1: 1931-1934). “In the long run, we shape our lives, and we shape ourselves. The process never ends until we die. And the choices we make are ultimately our own responsibility.” Eleanor Roosevelt Sex, Drugs and Rock & Roll: There is a new STD superbug that experts say may be more deadly that AIDS and could cause an epidemic. Could be, could be not in America, but, in Japan (CDC). However, people do travel all over the world and Sex and Emotions are not separate entities. Add drugs such as in the present Opioid crisis and our Sexual Fluid culture. New STD Cases hit Record High in the United States of America. "That progress has since unraveled." Chlamydia was the most commonly reported STD, with women between the ages of 15 and 24 accounting for nearly half of those cases. But syphilis rates also rose nearly 18 percent between 2015 and 2016, and reported cases of gonorrhea rose among both men and women last year. (CDC) Sep 27, 2017. What? Take responsibility! What does that mean to you in your current day to day life? In DrBev’s World, Gestalt Principle, number four (GP4) the definition is “Take your ability to respond by word, thoughts, and or action.” In other words, taking the opportunity or ability to act independently and make decisions without authorization of another. “If you own your story you get to write the ending” (Brene Brown). For Further Insight: First lady Eleanor Roosevelt (1884-1962): http://www.history.com/topics/first-ladies/eleanor-roosevelt Lists of character traits or character qualities: http://www.character-training.com/blog/list-of-character-traits/ Learn if You're in a Relationship with Someone Who is a Victim: https://www.psychologytoday.com/blog/emotional-freedom/201210/strategies-deal-victim-mentality 12 Reflections on Personal Responsibility – by Steve Brunkhorst. http://www.boxingscene.com/motivation/29761.php New STD Superbug That’s Deadlier Than AIDS? https://woldcnews.com/1481475/new-std-superbug-may-be-deadlier-than-aids-kills-within-days/

Host Brad Kearns talks about the importance of taking a break in the middle of a busy competitive season in order to refresh and restore for a strong finish. The cumulative stress of pre-season base building and then the introduction of intensity and the race calendar can have you feeling fit and energetic, but perhaps unknowingly in need of a break. Despite fears commonly harbored by endurance athletes, you will not lose your hard-earned conditioning if you chill a bit in mid-summer. De-training requires a sustained period of complete lack of exercise (e.g., illness, injury). If you take a week or two to unplug mentally and physically from the training grind, minimize your exercise and instead just sustain everyday movement, you will gain restoration and renewed motivation.  What is it that happens mid-season that causes a problem?  [00:01:36]  What is an example of the advantage of taking a break mid season? [00:08:01]  What???? Take a break right in the middle of the racing season???? [00:10:36]  What about the high intensity training?  What does it mean base first? [00:12:54]  How does one escape that destructive pattern? Is there a schedule that should be followed? [00:15:19]  Mark Allen

Have you ever felt like your life just isn't working right. Maybe your batteries are in wrong. What? Take a listen to find out what that means and how to fix it.