Podcasts about world teacher aid

What happens when you align your lifelong passion with your business? - You impact over 800,000 children EVERY week - You are celebrated as a finalist in the NSW, Australia Export Awards - You are a sought-after keynote speaker - You are able to contribute more on a global scale My latest guest, Clint Salter is an award winning entrepreneur, starting his first business at 16. By the age of 28, Clint founded and sold three companies along with being named the youngest Senior Celebrity Agent in Australia. And if that isn’t enough he is a sought after keynote speaker and best-selling author of 2 books. Today, he is the Founder and CEO of the Dance Studio Owners Association. The largest community of Dance Studio Owners worldwide. With clients including the top 20% of dance studio owners across the globe, Clint has helped over 32,000 dance studio owners to navigate growth and impact their local communities while being able to create a successful business and life. Clint’s impact reaches over 800,000 children weekly through the work he does with his dance studio owner clients...the largest impact that any dance educator has within the industry. His impact was further celebrated in 2019 being named a finalist in the NSW Export Awards. A firm believer in 'giving back’, Clint also worked with World Teacher Aid to build a performing arts classroom in Africa. As an educator and more importantly a learner, Clint knows the value of how the arts can transform the lives of children everywhere and can't wait to bring the gift of education to children in need. His advice: - Be curious always about the world around you - Never stop anything that makes you happy – live a truthful life - Always allow your truth to bubble to the surface Enjoy

How this external mission can actually transform your business forever. On today’s episode Russell talks to us all the way from Kenya about the importance of doing good in the world after you have made a lot of money. Here are some of the awesome things you will hear in this episode: How Russell has been able to help the less fortunate by being successful in business. Why after this trip he will be focusing more on his new mantra, to liberate and educate. And why helping serve people who don’t necessarily do anything for you can actually help motivate you to become more successful. So listen here to find out how Russell plans to continue to liberate and educate children and why he’s going to start focusing on that aspect even more. ---Transcript--- What’s up everybody? This is Russell Brunson, I am in the middle of a village in Kenya right now, and I wanted to welcome you to the Marketing Secrets podcast. Hey everyone, so I am about to start packing up my bags after spending three days here in a little community called Ndatho, I’m probably going to pronounce that wrong. This has been a really special trip, this is actually, those who don’t know, this is my third time coming to Kenya. We came the first time in 2012 and it was the first time I’d ever been in a country like Kenya and it was this emotional, crazy experience, and we fell in love with the children and the people here. In fact, we met a little girl here, that first time. Her name was Jane, who became almost like a daughter to us. And as we went home we ended up keeping communication with her, and she was I think 13 years old at the time. And that was the first time we came to Kenya. And two years ago we weren’t really planning on coming back again, but actually Dylan Jones, who was one of the initial cofounders of Clickfunnels, he was supposed to come on the trip and I think he forgot to get his shots or something in time, I don’t know what it was. But we still had our shots from 4 years earlier, raging through our blood, so they let us come back. They needed someone to take the spot that Dylan had paid for. So we with a weeks notice jumped and came back out and just came for three days just to be with the kids. And it was amazing, we got there and Jane had graduated from the school and she was going to secondary school, which is like the high school. So she came back to the village and saw my wife and it was this amazing emotional experience, my wife was bawling her eyes out and crying, and it was an amazing experience. So that was two years ago. And then at Funnel Hacking Live two years ago, we made an offer where we said, “Hey if you guys want to actually come to Kenya with us and build schools with us, you can do it.” So we had about 15 or so people who each paid about 20 thousand dollars to build a classroom in Kenya, and so collectively it was enough to build an entire school, and we were supposed to come out last year, but the trip was set at a time where there turned out to be some political elections and things, so we ended up canceling the trip and moving it to right now. So right now we’re here with a bunch of the donors from Funnel Hacking Live and they all had a chance for the last three days to see their actual school, in fact I’m looking at it right now. If you’ve been following me on Instagram or Facebook, you’ve probably seen videos and pictures of it. But it’s beautiful. So we got to dedicate the school yesterday, we had a big celebration and it was cool. But actually, let me step back. I could tell you guys stories for hours, but I have to start packing in the next 5 minutes. So this will be a little short and condensed, but there’s a couple of messages I wanted to share before I left this beautiful place and forgot. So this time when we came in, Collette and I came in a day early because now Jane, we’ve been funding her to go to college. So she’s actually in college now, so we came a day early to see her. So we had a chance to, she came to our hotel and we met her, and it’s just amazing to see this progression in 6 years of this little girl who had nothing in this little village, who is just getting the ability to learn for the first time because we built this school here. And now six years later, she’s in college and she got a job as a model. And she’s doing this modeling thing, we’re actually helping her to fly to Germany to compete in a modeling competition in Germany later this year. And she took us to her home, which her home is probably 300 square feet, maybe. Maybe 350 if you count the bathrooms and stuff, which the bathroom is literally 2 ft by 2 ft room with a toilet and then there’s a shower above the toilet. It’s crazy. And she was so proud of it, and she wanted to show us and she wanted us to be proud of her, that she had her own little home and she could cook her own food. She took us to her school and we met her principle and saw the classrooms, and it was just so cool to see her and how she just wanted us to be proud of her, which we are. It was just such a cool experience. Alright, so let me fast forward to the last 3 days here. So we’ve been here in this community, and we got to help paint the school and help build these brick paths, doing all this manual labor, but the best part is the kids. There’s about 250 kids that now attend this school we built. So we’re were playing with them, wrestling with them, we were playing soccer with them. I taught them dog pile, which means I run and I bend over and all 250 or so jump on my back at once. I’m so sore today. Anyway, it’s just been an amazing experience. Then yesterday they had this really cool celebration where the government officials came in and the community came in, about 5 or 600 people were here and we got to dedicate the school. It was cool because they asked if Collette and I would actually speak at the dedication, so there was an interpreter there for us and we got to stand up and I told the story of why I’m here. I told the story about how basically ten years ago Stu McLaren and Amy, his wife, had a vision for this thing where they were going to build school in Kenya and he called me up and told me the vision. Six years ago Stu brought me here, and I told him how we fell in love with the Kenyan people and how when we went back home we told our community, the funnel hacking, Clickfunnels community about what was happening here. And for those of you who don’t know, some of you guys know this, but every time you build a funnel inside of Clickfunnels and you set the funnel live, we actually donate a dollar toward World Teacher Aid. So every time you’re building in Clickfunnels, you’re actually helping build schools. And I told them there’s 10s of thousands of entrepreneurs who every single day are trying to grow their own companies and when they do that, they are investing here in this community because they love you guys as well. For example, last year alone at Funnel Hacking Live we gave, it used be called World Teacher Aid, they changed the name to Village Impact. But we gave Village Impact a check for over $120-130 thousand dollars. And that comes from all of you guys building funnels. So we gave them…told them about that and I said there’s some donors who loved you guys so much they wanted to come and I introduced them to the donors that came. Anyway, it was just a really special, special moment. But this is what I wanted to share, actually there’s two more things that I wanted to share. So the first one, as I’m sitting there during the ceremony, I’m thinking about, there’s two charities as you guys know, that I participate in, that I believe in. One is Operation Underground Railroad, which is the charity that we’ve been working with that saves children from human trafficking, sex slavery. And then the other one is Village Impact, which helps to build schools and educate children in these third world countries. And I was sitting there thinking, how do these things tie together? I’m drawn to both of them so strongly, how do these things fit together. And all the sudden the two words that came to my mind were liberation and education. I just remember thinking, that’s what we’re doing. We’re liberating children and then we’re educating children. I thought, what greater mission in the world is there than to liberate children from evil people and then to educate children so they can change their world as they grow up? It just got me excited, I think that moving forward, that’s going to be a big part of my philanthropy or charity or whatever you want to call it side, of me and my businesses, that mantra of liberation and education. Let’s liberate and educate children, because if you can liberate a child and give them a life and then you can educate a child so they can create their own life, what better mission can we have on this earth than that? Anyway, I just wanted to share that with you. Liberate and educate children, that’s what my focus is moving forward, and you’ll see a lot more of that at Funnel Hacking Live and moving forward. In fact, I’m already envisioning a t-shirt that says Liberate on one sleeve and educate on the other sleeve. One with the OUR logo and one with the Village Impact logo, and then it’d be Funnel Hackers in the middle bridging the gap between these two vital, important missions. So excited. Alright, so one more story I’m going to tell you and then I will wrap it up for today because I’m already over my time limit and I’m probably going to miss the bus, the ride home tonight in Nairobi, if I don’t hurry. After the ceremony ended yesterday, I was on Voxer and I was kind of working on a really cool funnel you guys will see soon, so I was kind of giving some feedback to some people. And as I’m doing that, I look up and there’s this man walking toward me and he’s got a backpack on and he’s got a suit on and he’s 33 years old and he’s walking towards me. I look up and just doing my think and I look a little closer and he’s looking right at me and he’s got a kind of smile on his face, and I’m looking and all the sudden I’m like, “Oh my gosh, that’s Leonard.” So I put my phone down and come run and give him a huge hug. Some of the back story on Leonard is, as we were helping Jane in college about two and a half, three years ago, Jane who I mentioned earlier, we asked Irene, who is one of the main people here in Kenya on the ground that runs the whole Village Impact mission. Collette had this impression, “Is there another kid, someone else? We want to help one more person. Is there one more person we could help?” And Irene said, “Well actually, there is this boy. He’s a hard worker, right now he’s in the community, he’s volunteer teaching for free. He’s got a wife and 5 kids and he was studying in school to be a doctor, like microbiology and things like that basically he had done 2 ½ years of his schooling but he had to drop out because they had no more money to keep funding it, and now he was back in the village volunteering and working and trying to help serve the community. He’s a hard worker who got really high grades and would love to go back to school.” So Collette said yes. Then she came to me and said, “Hey, there’s this other kid we’re going to help. It’s like $800 a semester for him to go to school and he’s got, I can’t remember, 5 or 6 semesters left. So I sent the money for him to finish his schooling.” So for us it’s like $2500-3000 bucks or whatever it was. Not something we think about. Just here you go. And we gave the money and it was for this boy Leonard who is an amazing human, 5 kids, just such a cool guy. So I see him and he gives me a huge hug and starts telling me this story from the very beginning. He says, “Okay…” and he starts talking about what was happening and the village he was in and the government moved him out of his village and then he fought to get back in school and he worked all year round to raise funds for school and then he went to a semester and then he had to work for another year to raise funds to go to another semester and all these things. And finally when school got ripped away from him the last time, and he couldn’t raise funds anymore. And he said that one day he was with his family and they were out in the field getting food for their family and he got this phone call from Irene. He said that on the phone call Irene said, “Hey, I found some donors who want to sponsor you for school and they’ve already wired the money and it’s an account and you can start school.” And he said he sat there in this field with his kids just crying that there was somebody on earth that cared enough about him and his family to do this. He said, “I told myself and I told my family that because somebody cared this much I was not going to relax, I’m going to do my best and get the highest grades possible.” So he went back to school and over the next 2 ½ years or so, he got his degree, he got honors, he was the top three, out of all the classes I think he was the second or third highest marks. And what was crazy, he actually yesterday morning had jumped in a motorcycle and driven for 4 hours just to see us. And the streets here aren’t like the streets in America, these are roads with 4 foot potholes, it’s crazy. It’s not an easy drive. He drove 4 hours to get here to come and to tell me this story and then afterwards he opened up his backpack and he pulled out his diploma, and he wanted me to see his diploma because he was so proud of it. And we looked at his diploma and Collette and I both just gave him a hug, we were so proud of him. And then what he said that was so powerful, he said “Every single night my wife and my 5 kids we pray for you in America. We pray for the people who cared enough about our family to help support us.” And it brought tears to my eyes just thinking, you think about everyday struggles we’re dealing with, how powerful to have family or families on the other side of the world who are so clean and so pure and so, such good people who are praying for us to survive and to thrive and to do good because we serve them. We literally changed not just his life, but he told us after he graduated he said he went back to the school, which was a school Village Impact had built, and he said, “I wore all my robes and we had a huge celebration and the government came out and told all the kids that because I was successful, because I got a degree, all of you guys could get degrees. Now there’s an entire community of kids who believe they can get a degree because you believed that I could get a degree.” It was just such a special, special thing. I know this isn’t me teaching you a marketing secret or anything, but I kind of indirectly am. I promise you guys as you start shifting your focus from yourselves to your customers, I think that’s the first level, you will start seeing your businesses grow. What I mean by that is most entrepreneurs start typically from a selfish standpoint, “I want to make money.” Which is not bad, that’s what gets most of us enough desire to get through the pain that it takes to get one of these things running. But the people who grow are the ones who very quickly shift from a me focus, to “Oh my gosh, I’m serving these people and this is amazing.” And that becomes the focus, serving other people. I think the third tier after that, is when you start looking outside of just your customers. You look outside of yourself, outside of your customers to how can you have a greater impact on people who can’t necessarily do anything for you, other than pray for you, which is amazing. I look at my business, I look at the blessings that I receive daily, and I think a huge piece of that is because I’ve been willing to give time and money to people like this and now because I was willing to do that I have an army of people around the world who are praying for our success, who are praying for my family, who are praying for my marriage, who are praying for my business, who are praying that I will continue to be successful because I cared enough to try to change their world. So for you guys, I just want you guys to think about that as you’re looking through your own personal evolution. Initially it’s you, then it’s your customers, then it’s outside of that. How can you help? I always get nervous sharing these kind of things, I don’t know. I like bragging about my customers, I don’t like bragging about charity stuff, and that’s not the point of this. The point is hopefully to inspire you guys to do more of it. Because I promise you having an army of people on the other side of the world praying for you is a powerful force. So again, my new mission after this trip is to liberate and educate children. And I will continue to have ways that you guys can participate in that vision and that mission if you feel like I do. On the OUR side, we have ourfilm.org, you can go watch that and that will help you to learn how to liberate children. And we’re going to be putting out some really cool funnels on the education side with World Teacher Aid as well, so you can, and I’ll announce some of those when we get home, and you can see how to help on the education side as well. But find a mission like that. Stu talked about this yesterday. Anissa who came from our Clickfunnels community here to Kenya as well, she talked about it as well. You know a lot of us feel guilt, internal, subconscious guilt when we start making money that holds us back. And I think when you start realizing the more money you make the bigger impact you can have, that’s when you start getting free. Stu talked about he had all these mental barriers, because subconsciously he felt guilt about making money, making money and he couldn’t get past certain levels. And then he started shifting to helping other people and he realized, the more money I make the more people I can help. Then those subconscious beliefs disappeared and he was able to grow his company to the levels he wanted to and needed to. I think the same thing is true for all of you guys as well. Anyway, I just wanted to share with you guys today. I’m looking at all these kids, probably 100 kids right now watching me, waiting for us to come play. So I have to finish packing my bags so I can come play with the kids. And then we’re headed back to Nairobi and then after that we’re heading to a safari for a couple of days, which will be really neat as well. But nothing is as good as these first three days where we get to play with the kids and be here in the village. So there you go guys, appreciate you all. Thanks for listening. Hopefully this helps shape and helps focus your vision because while it may not seem like it has anything to do with business, it has everything to do with the business. Thanks so much for listening you guys, and we will talk to you soon. Bye.

It’s finally live! Here is a behind the scenes look of some cool things we did and why we did them. On today’s episode Russell talks about two big projects that are finally both going to be live, the OUR documentary and Project Mother Funnel. Here are some of the awesome things you will hear in this episode: How you can share the Operation Underground Railroad documentary and help save children’s lives by doing so. What differences Project Mother Funnel has made inside Clickfunnels and how that is helping with conversion and churn rates. And what changes are still to come as Russell’s team continues to make tweaks and polish up Project Mother Funnel. So listen here to find out how you can help change the lives of children who are in desperate need, and find out how project mother funnel could change the way people use Clickfunnels. ---Transcript--- Good morning, good morning everybody. This is Russell Brunson and today we are going to change the world. Alright, so I hope you guys are having an amazing day today. I have so much stuff, amazing things I want to share with you and not enough hours in the day to share them all. First off, as I mentioned in the intro, today we are going to change the world for some people. Today we are officially launching the OUR documentary, which I’m excited for. It’s not often that you’re working on a project that literally when you push the funnel live, there will be children who will be rescued from sex slavery, children whose lives will be saved, children who are in the deepest, darkest parts of hell here on earth will have a chance to be liberated, and that’s what’s happening today. So you get to be part of that, how exciting is that? You guys should all be going to ourfilm.org and sharing that link and posting on Facebook and social media and telling your friends and family. In fact, my sister for crying out loud who doesn’t have a social media following at all, she saw the trailer and all her friends in her neighborhood, she went and told them, “Go watch this, go watch this. Sign up for it, you can help little kids.” And all of you guys, all of us can do something, we can all share this message and it’s a really easy way to do it now. Tell people to go and watch the documentary. So we’re finishing up the funnel. We were up there late last night getting it done and it’s almost live and it’s so exciting, and I’m hoping that other charitable organizations look at the model that we’re doing through this funnel and you guys model it because I think a lot of good can be done with this. Anyway, I’m pumped, I’m excited. That’s our biggest thing that’s happening today. So that’s number one. And kind of what I wanted to share with you guys today, and man I’m already at the office, this drive gets shorter and shorter. The other major project that we’ve been working on that finally went live after 8 or 9 months of work is Project Mother Funnel, which some of you guys have heard of that before. So I wanted to give you guys a bit of an update. If you haven’t seen it yet, go to Clickfunnels.com and you’re not logged in you will see the home page and a couple of things. I want to talk about the strategy behind it because I think it will be beneficial for you guys. So if you’re taking notes, here’s some big aha’s you should look at from it. And, by the way, the initial conversion rates and metrics from it are crushing it. Killing the old stuff, which is exciting. So that’s a good sign. Alright number one, if you notice the video on the page what we did, when we, the old video we had which was the gold prospector one, it was good, it converted people, but people that converted didn’t stick as long. We definitely saw conversions go up, but churn rate go down, or churn rate also went up. And I think it’s because what happens in our world, as some of you probably know. If you’re drinking the kool aid, and if you’re listening to this podcast you probably are drinking the kool aid. But someone comes in for the software, and if they come in just for the software it’s like a commodity and they’re feature shopping and price shopping and all sorts of stuff, and if we can keep them long enough that they get introduced to the culture, to the movement, to the mission, all that kind of stuff, then people stick. So a lot of times, half the people coming off the funny viral video, they sign up for the thing, and they use the software and they don’t use it and they leave and it kind of ends. Whereas when people come in and they come to an event or they come to a webinar or they experience the energy of what we do, then they stick because they’re attracted to it and they stick because of that. So what we did instead of having that, because right now when you sign up for Clickfunnels, you don’t see that for a couple of weeks in before you start getting videos and messages that kind of introduce you to that part of it. So instead what we do is we introduce that immediately, so that’s the first thing. So if you watch the video you’ll notice it talks about funnels, explains what it is, but more importantly it’s building that coaching from day one, from the very first second. There’s a line in the video that says, “Clickfunnels is not a software program. It’s more than that, it’s your family.” And I want that message from day number one. So you’ll notice, we flipped that around, day number one cult building, culture building, all that stuff we talked about is front and center, the very first thing. And it may decrease conversions, but it increases the stick because of the culture. Now the nice thing is that it actually increased conversions too, so double whammy. Yay, we won on both sides. So lead with your culture you guys, don’t hide it behind the scenes like we have been doing for the last 3 ½ years, because it’s what gets people to stick. So that’s number one. Number two, years ago I went through Ryan Levesque ask method and I always wanted to do it. But I didn’t know how so finally we hired this dude, one of Ryan’s clients, we nicknamed him Survey Steve, he was awesome. He did a huge survey on all our Clickfunnels members and we’ve kind of found out from that, that there were like 10 segments of people who use Clickfunnels. And each segment used it for different reasons and we needed to speak to them differently, but we didn’t know how to do that. So what we ended up doing is Karen on our team wrote an entire long formed sales letter for each of the individual industries, and Kevin and Brandon found a case study for each industry and they flew to their homes and filmed and captured their story and it’s amazing. So if you go to Clickfunnels.com, you watch the indoctrination video and then again it says, “Tell us what industry you’re in and we’ll tell you what type of funnel works for you. So what happens then if you click on that, it takes you to a little survey, we find out which one of the ten industries you’re in and it takes you to one of ten different sales letters. So the top of the sales letter is a video of somebody in that exact industry, who is just like them, selling the same type of thing as them, telling their story so you get the emotional connection video. Then down below there’s a long form sales letter showing how people in that industry would actually use funnels. So it’s bridging that gap and connecting it for people. So writing one sales letter is hard, writing ten is way harder. So you’ll notice there’s ten full sales letters all communicating to different marketing segments, which is awesome. Then Julie Stoian went through and found three case studies in each industry, so there’s 30, is that right 30? 30 case study videos she created of people. So what happens after you go in project mother funnel, you tell us what market you’re in, you’re taken to a long form sales letter, then you’re taken back, the first email in the sequence takes you back to the sales letter, and the next 3 email sequences take you to case studies of people who are in the same market as you are in, telling their case studies. So you go back, you watch the video of Julie telling the case study of this person, and then it tells them they either get the free trial or it pushes it back to the long form sales letter, and it’s back to their industry, so they go back to that industry. It’s insanely cool. So there’s a whole follow up sequence, a whole page sequence, a whole case study sequence, based on all ten different industries. So just that alone is 40 pages and probably, I don’t know, a couple hundred emails. And the initial conversion of that, opt ins are insane. We’re getting between 150-200 more opt ins a day right now, which is huge. And our trial count has gone up, our free trial, by over 100 people a day just by making those shifts on the organic traffic coming through. So that’s exciting. Then some people don’t come for, they don’t come for the industry specific thing, they’re coming in and they’re looking for a funnel. So the next block on mother funnels is like, “What’s your goal? Tell us why you’re hear and we’ll tell you what kind of funnel to use.” And then the goals are like, “I want to generate leads.” “I want to sell a product.” “I want to run an event.” Or “I want to follow up with my customers.” So it’s kind of this graph here and they can pick, “Okay I want to follow up with my customers.” Or “I want to generate leads.” So you click on that and it takes you to a page that’s like, “Cool, there’s two types of funnels that generate leads, one is an opt in funnel.” I explain that. “One is an application funnel.” I explain that and “Let us know which on down below and I’ll give you a case study showing exactly how to use it. And I’ll give you a whole bunch of those types of funnels.” So you click on that and now it’s a second survey, so it’s like, “What’s your goal?” It’s like a little mini survey. So the first survey , the top block is industry specific, what industry you’re in. The second one is what’s your goal. And it takes you through this little survey to figure out what’s your goal and shows you what funnel you should be using and it teaches you that funnel and gives you 20 templates based on that funnel. So there’s the second layer of survey, it’s so cool. So you should go check that out. And then we built like 90 share funnel templates. Jake Lesley and a team of like 15 designers and Nick, our team is amazing, they went out and build 90 share funnel templates on all our favorite, best funnels, best practices and they’re all designed amazingly and they’re all in there as well. And then the third block in mother funnel, so you got industry survey block, then you’ve got the goal survey block, which then gives you free templates at the end. And then the third block is now showing you, by the way Clickfunnels replaces all these other things like if you are, like, “Here’s how Clickfunnels replaces your email letter, here’s how it replaces..” oh excuse me, “..your email follow up.” So all of our core features. So Clickfunnels, the Clickfunnels editor, Backpack, Actionetics, and then Pipeline and Wasabi are coming soon. So it shows a computer monitor with those six things. It’s like basically this does all your digital marketing and if you click on one like Clickfunnels it shows you a long form sales letter teaching you how to use the clickfunnels editor, and it’s two parts. One half is strategy, so here’s the strategy of how to use it. And the second half is a technical doc. Like step one you click here, step two you click here, step three you click here. So not only does it sell you on why you need this feature, but then it shows you how to actually do it. The problem in the past is usually, there’s a sales letter that sells somebody on something, or there’s a technical doc that shows the technical doc. So the technical doc they see technically how to do it, but they’re not sold on the strategy. Or they’re sold on the strategy, but they don’t know technically how to do it. So we decided to mush those two things together so the first half sells them strategically and then trains them doctrinally how to use the thing. So you get both of those. So we have one of those long form sales letters for the four core features right now inside of Clickfunnels and then we’ll be adding it for the two other features coming out later, early next year, which is awesome. And then, this block is not on there yet, but all of the smaller features inside of Clickfunnels like FOMO funnels, Autowebinars, all these other sub-features, digital table rush, things like that, we’re going to be making long form mini sales letters for each of those as well, which will also be on the home page as well. So if you’re looking for feature based things, and you’re like, “Oh I want Fomo Funnel.” Just click on that and boom, here’s a sales letter teaching you the strategy behind it and then showing you the how to set it up, mushed into one sales letter. So that will be the next thing we start adding to the home page, moving forward is all of the sub-features, which is exciting. Then below that we have our community. So it’s like, “Hey if you’re a funnel hacker, here’s info on Funnel Hacking Live.” And then there’s also our Two Comma Club and Two Comma Club X, so we talk about those in there. And we also have our charities, so I have World Teacher Aid on the home page, which is now Village Impact, they changed their name. And we also have Operation Underground Railroad. So all that is on the home page as well. So if you look at Project Mother Funnel, I think it breaks off to 66 different pages, it’s insane. There’s hundreds of emails in the sequence, but you should go watch it and just look at it and admire it, because it’s art, first off. I’m so proud of it. Second off, I think there’s a lot of lessons you can learn from it. Look at how we’re segmenting our audiences, look how we’re segmenting based on audience, we’re segmenting based on goals, we’re segmenting based on features, we’re segmenting based on so people can kind of find what they’re looking for and move from there. We’re leading with the culture, which I think is a big deal. We’re doing different follow-up sequences based on who’s coming in and what’s happening and a whole bunch of other amazingness. Anyway, there you go, Project Mother Funnel is officially live. It’s not finished though. In fact, it’s funny, now that Mother Funnel, and we have all these code names, there’s project mother funnel, and then there was the spawn of mother funnel, which was all the 90 templates that Jake and his team built. So now it’s live but it’s not finished. Where like, now after you birth a baby there’s all this slime on it, so in Trello we changed the name from “Not Started” that column that says “Not Started” we changed it to “The baby slime board”. Now it’s like, here’s all the baby slime things we gotta do to clean it off and get this thing completely done and live. So there’s still things that are happening and changes and tweaks you’ll see over the next couple of weeks. We’re changing the sign up flow, we’re changing the new onboarding, we’re changing a bunch of cool stuff. But as of right now I just wanted to show you guys that because that’s the first phase. Anyway, it’s exciting. I’m pumped, I hope you guys are as well. With that said, I’m going to go inside and we are going to launch the OURfilm.org, the video is going live. Tony Robbins promoted it yesterday, he’s got like 110 thousand views on the trailer which is excited. I’m excited you guys. We’re going to save some kids today and change their lives and hopefully make this world a little bit better place. So appreciate your help and support in this. We love you guys, I hope you can feel that through the service we try to continually give. We are here for you and we are trying to make your jobs as entrepreneurs easier so you can change the world in your own little way. Thanks so much for everything and we’ll talk to you guys soon. Bye everybody.

Disclaimer: Only listen to this episode today if you want to learn how to transform your knowledge and influence into recurring revenue through membership site business models and overall epic success.   Is that you? Then read on!   Stu McLaren is on the podcast today to tell us how entrepreneurs, authors, thought-leaders and creatives can build a 7-figure membership program from scratch, and how you can make an impact on the world as a result of your financial accomplishments.   Low stress and high profit is the name of Stu’s game. And he knows how hard being a business owner can be, especially when it comes to unpredictable income and sacrificed time. To solve this problem, he partnered with New York Times best-selling author Michael Hyatt in 2013 and designed a strategy to skyrocket his revenue, as well as build his audience while leaving plenty of time for family.   The can't miss take-aways:   The number one way you can generate revenue that will allow you to focus on what you do best (enter: membership business model!). How you can be successful without hustling until your eyes bleed (it isn’t always ingrained in your DNA). The things he learned about memberships while testing his first project, Wishlist Member (Psst: value over volume is key). Why some membership sites flop and some flourish. How to smash through those pesky roadblocks that try to stop you along the way (“New level, new devil!”).   He will also dive in to how he and his wife proudly used their success to make a difference by launching a Canadian charity called World Teacher Aid,  as well as how zip-lining with his children made him realize that achievement and courage is just about the mental game.   Above all, Stu wants you to remember: You are not too late to start. Whether your audience is big, small or somewhere in between, you can boost your revenue if you have the right strategy and framework.   And he is ready to give you a jumpstart today!    You can connect with Stu by visiting the links below and enroll in his program here: Tribe Workshop  __________________________ Connect with Stu:    Facebook | Website | Twitter  | Website | Connect with Shannon:   Facebook | Instagram | Epic Success Website   ___________________________    Join the Epic Tribe to get all of Dr. Shannon’s exclusive content she reserves only for her tribe!   Subscribe to the Epic Success Podcast today! SUBSCRIBE ON ITUNES SUBSCRIBE ON STITCHER SUBSCRIBE ON GOOGLE PLAY SUBSCRIBE ON ANDROID

Carey is the Operations Manager at World Teacher Aid. To date, World Teacher Aid has constructed eight complete schools with a total of 40 classrooms, providing daily education for over 3000 students. So we are going to learn more about what her career is like today and also how she made a big career transition. This is all part of our month long interviews of women who have made transitions into careers they love and I hope you find it motivational if you are feeling stuck in your career. So let's get started, thank you SO much for being here Carey!!   -Tell us about what you do at World Teacher Aid. What is a day in your life like?   -What did you do before working for World Teacher Aid and how did you make the transition into working for this organization?   Did you have any fears about transitioning out of higher education? What gave you the confidence to make the change?   -What is your advice for someone who wants to find a career that makes a big impact and allows you to travel the world? Any advice for standing out in the interview or getting noticed?   -What is your favorite memory or story of your trips to Kenya and the impact that World Teacher Aid has made?    If you would like to donate, just go to www.classycareergirl.com/kenyaclassroom and you can find out what's happening and how you can contribute.

Want to listen in on an in-depth career transition story?? Curious about starting a non-profit organization or working for a non-profit?   Watch along as I interview the founder of World Teacher Aid, Amy McLaren, and hear the exact steps she went through to transition from teaching into running a non-profit.    To date, World Teacher Aid has constructed eight complete schools with a total of 40 classrooms, providing daily education for over 3000 students!    World Teacher Aid is also the organization we are partnering with this week to build a classroom in Kenya. Details here: www.classycareergirl.com/kenyaclassroom   So fun!! So exciting!!   ----   P.S. Any questions for her in advance??   Questions I'll be asking: -Can you share more about the decision to transition from teaching into starting your own organization. How did you make the decision to leave?   -We have many women in our group who want to break away from their day jobs and start a non-profit. Can you give them some advice? What should they know before making the leap?   -Tell us the story of how World Teacher Aid started and the impact that it has made since starting it.   -We have many women in our group looking to make a bigger impact with their careers and lives. How have you seen people use their businesses and careers to make an impact?   Help us build a classroom in Kenya and get an incredible business class: www.classycareergirl.com/kenyaclassroom

Stu McLaren helps experts transform their knowledge and influence into recurring revenue by launching, growing and scaling 7 and 8 figure membership sites. He is a coach and consultant and in addition to being a highly successful entrepreneur, he and his wife have launched a registered Canadian charity called World Teacher Aid. During this weeks show you will learn:  How doing fewer annual promotions can equate to more membership sales and he gives us tips on converting leads via email marketing 

Click above to listen in iTunes... Russell Brunson, Todd Brown, Brandon and Kaelin Poulin, Jim Edwards, and Stu McLaren... What's going on everyone? This is Steve Larsen. You're listening to Sales Funnel Radio. Now, for the next three episodes, I'm actually going to do ... This episode will be day one of Funnel Hacking Live, and I want to go through and show you the lessons I learned, and kind of what some of the speakers were doing and sharing with us. And then, obviously, next episode will be day two, and then day three. So the next three episodes are going to be a bit of an overview of the things that I learned. Let's kick it off. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen. All right guys, now the first thing you'll probably notice is that my voice is shot. I am completely humbled by the number of you that I met who listen to my podcast. It was so awesome. But I met so many of you. I was totally touched, also, by the number of you ... I mean, I was not expecting gifts, but a lot of you guys ... Anyways, I'm saying thank you to those of you did that. That was very nice of you and I appreciate that a lot... I pretty much talked for three straight days and my voice is totally gone. I was going to do these last night while it was all even more fresh in my brain, but I was like, "Gosh. I can't even ... I can't even ..." You know, anyway. I was like, "Maybe if I go to sleep, everything is going to be better, and I'll wake up in the morning, my voice will be better." It's not. It's actually worse. I'm probably going to lose my voice, 100%. Anyway, that's okay. Here it goes though, all right, so you just have to, I guess, deal with that. I'm going to go ahead though, and I'm going to let you know the things that I learned, the big takeaways from Funnel Hacking Live. Now, understand that what I'm going to do here, it's not going to give justice at all for what really happened. But, this is more the tactile stuff that I'm going to go over. The very first day that we had ... Gosh, it was such a good event. Oh my goodness. Everyone was going nuts, so crazy. Totally got my picture with Tony Robbins, which was crazy cool. That guy is huge. Anyway. I'm not a small guy either, but man, he was like a full two heads taller than I was. Anyway, all right. So hey, the very first day we had Russell Brunson speak, obviously, then Todd Brown came in and spoke. Russell spoke again about something so good, and I could see everyone going like, "Crap. I need to redo how my whole product works now that I've heard Russell speak." Brandon and Kaelin spoke. Jim Edwards spoke about copies. Stu McLaren came in and taught about membership sites and how to make millions of dollars with them, it was fantastic, it was amazing. Then we had huge round table discussions, and honestly, that's ... I really lost my voice from the majority of, really, two things. When people walked in the door for the very first day, I mean, music was bumping. I mean, it was so loud, it was awesome. The stage looked incredible; it was so much bigger than last time, which none of us could really believe. We were like, "Oh my gosh, this is just amazing." Melanie and our team did fantastic. It really, really went well. Just, I can't even ... It's hard for me to describe everything that went on there. But I ... As people walked in the door, I was screaming, "Yeah, what's up? It's game day baby," as loud as I could, slapping, giving hand-fives to everyone that came in. I'm pretty sure I started bruising my hand; it actually really started hurting. But it got everyone jazzed up and in state as they walked into the door, which is awesome. We wanted the energy levels to go up, because it pulled them out of their comfort zones. I try and do that a lot of times when I'm learning things, even on my own. All right, so Russell first spoke about creating a mass movement. These are really chapters that are hardcore in his new book. But the main point is that you really need ... You got to have three things in order to create a mass movement. The first one is, you need a charismatic leader. Second one, you got to be able to have ... There needs to be a cause. Then the third thing, I think it was a following... Crap, I should have brought all my notes with me as I was doing this. But, anyway, it was so good, because he started talking about ... This is way beyond product creation, right? Most of our audience speaks, and talks, and is focused solely on, "How do I create the funnel? How do I create the product?" Right? He's like, "Okay that's good, and you guys are getting really good at that as a community. But the next step is really, how do you get people to it." Right? Joe Polish, this reminds me of one of Joe Polish's courses, but he's talking about how marketing ... You think about sales, sales is what happens face-to-face, in front of people. I think that I've mentioned that before in this podcast. Imagine standing in front of somebody, that's how you sell them, right? But marketing is what gets them in front of your face, right? That's what turns their feet and gets them standing in front of you, and that's really what Russel talked about first. Very tactile, how to do that, how to construct the message, how to get it and put it all together. Really, really cool. Then we had a quick break. Then Todd Brown came in and he talked more about the big idea, and this idea that you could latch, go back in history and look at other marketing messages that were killing it, and just tweak those messages, and he showed you how to ... Again, the whole thing was extremely tactile. I saw someone post, and they were like, "I learned no actual hardcore strategy." I was like, "Man, you must not have been freaking in the room then, because you're the only person who said that. Ever." I don't even ... Everyone I've been talking to is like, "That was the best thing I've ever ... That's the best event I've ever been to, related to business, ever. Across all business, not just marketing, in general." I was like, "Yeah, it's pretty cool." We worked our butts off for it, so we're super glad that you guys liked it. But Todd Brown talked more about how to actually get that big idea, right, the one thing, and how to construct it. The big takeaway I got from him is that the creativity that your business requires is not in you. It's not. He said, "You have got to be obsessed with the market that you're in. As you dive into the market, and as you figure out what pieces are missing, the creativity comes from the market, not from you." If you're sitting there and you're not reading books, and you're not digesting things, and you're not there trying to get better and get your craft down, you cannot conjure the amount of creativity needed, that your business needs. I was like, "That's so key. My gosh." I started thinking back, and I was like, "Holy crap. He's totally right." Any time I've ever made a product that really has done well, it's because I have been obsessed with that market. I found out exactly what the pain points were, which essentially told me what to build. It didn't come from me. There was ... I actually wrote an e-book when I was in college, and I talked all about this, that man, essentially you don't need to be creative. That is the number one thing that entrepreneurs come out and they're like, "I got to create something totally new." It's like, "Ugh." Anyway, I'll talk about that some time later... But I wrote an e-book that talks about ... I call it "Product Big Bang Theory", which is where these new ideas ... I was like, "Oh, I got to create something totally new," and it's like, actually the market might not even be ready for that. Let's say you actually did pull that off, which is super rare, that something you just made was totally new, not influenced by anything else, that's rare. That doesn't happen very often, right? It's more about product evolution. Right? You look at current states of things and you make an improvement on the way things are, and sell the solution. Then the next person comes along, he's like, "Well that's cool. That brought me up to here. But, now let's go ahead and let's elevate it again." Why are there so many freaking iPhones? Right? That's exactly what product evolution is. That's how huge money is made. Not by product big bang theory; half the time the market doesn't even accept it, you know what I mean? Anyway, I'm getting sidetracked, but ... Okay, that was the first half of the day. It was so good. Then Russell came back on and he gave a speech about how to sell pretty much anything, without selling anything. That was his headline. "How to sell almost anything without actually selling anything." He talked about this concept of ... Okay, right now, you listening, right, think about the industry that you're in right now. Think about it, and think about what it took for you to become an expert in that industry. If you don't feel like you're an expert yet, just keep learning. Right? Keep learning, and the fastest way I know to learn is to teach. Right? This podcast also helps me, guys. It helps me sharpen my craft. Right? Sharpen the saw and get better, and better, and better... I always tell people to get a coach, because it accelerates your learning, and then be a coach, because it solidifies it. Get a coach, be a coach. Get a coach, be a coach. Get a coach, be a coach... That's what I gave my closing speech on at graduation, when I graduated. Anyway. He goes through and he starts saying, "Look, as you came into this industry, whatever it is that you're in, you loved it and you started learning all the vocab from that industry." Sales funnels, auto-responders, SMTP, right? All this crap, no one know what that is if they're not in here. You go out, you get so excited, and the first person who you think is even remotely a good fit for a sales funnel, let's just use that as an example, you run up to them and you're like, "Sales funnel. Auto-responder. SMTP," and they're like, "Ah." You know, we call it technobabble... Technobabble's this thing that will kill the sale, always. The point of Russell's speech on that is that he said, "You need to go back to the time where you had the epiphany, personally. Right? That you needed a sales funnel, and you have to tell that story in a way that gets them in the same state, to have the same epiphany that you did. And then you don't have to be selling anything." Suddenly they'll have the epiphany. They'll realize, "Oh my gosh. I got to have a sales funnel now." You know what I mean? For me, because of the origin story, right? My origin story ... I've said this before, so I'm not going to go into it, because it's a big story. Right? I was in college, I was trying to make a lot of money on the side, and I was doing all right at it. I was getting hired by Paul Mitchell, the hair school. I was driving tons of traffic for them. We were building websites for some of their rising celebrities. Funny, because it was in the middle of my marketing class. We walked up to the teacher and I was like, "Hey, I don't want to come back to your class ever again. I'm already doing this stuff." He's like, "Cool. Just show me a deliverable at the end." So I went and I worked for Paul Mitchell during those hours, three hours a day, driving lots of internet traffic for them, and I could get huge volumes of traffic. I was getting all these people, all these ninja waves, white hat and gray hat stuff. We were getting lots of website visitors for Paul Mitchell there. I realized I could get tons of traffic. But I kept looking at the numbers, and they're like, "Okay, we're spending extra money on this traffic that's coming in. We know we're targeting okay, but why aren't people converting? How do I actually know that these people are making me money?" Right? It's a brick-and-mortar story. That was the big challenge, bringing them from online to offline, and walking into their stores. Right? That's when I realized, there was a skillset out there that I did not have, and that's what ultimately led me to getting all over the internet. I was like, "Oh my gosh. How do I do this? How do I do this?" That's when I ran into "DotCom Secrets" and Russell Brunson. That's how I did it. Anyway, that was the whole point of that though, is that you need to go back to ... start categorizing, start ... Sorry. I'm getting ahead of myself. Start indexing. I should say that, that's probably a better way to say it. Start indexing your stories. Okay? Russell told way over 40 stories in each one of his presentations. It's not because he's just sitting there telling stories, it's to help us. Now that you know, okay, watch what he does, watch what he does in his Snapchat. That's a huge, long, slow story that's going on. You see behind the scenes of what he's really doing in his own personal life. Right? That gets the attractive character up... He tells stories in his podcasts. He tells stories, and it's to help people have the same epiphany of need for what he's selling. Right? That's exactly what it is. That's exactly what he's doing, because he doesn't like hard closing people. He's not even that good at that. I'm not either. I'm not very good at hard selling... It's like, when I was doing door-to-door sales, that was one of the things I sucked at. I was like, "Man, I could come up with a sweet offer, but the best way to sell without selling is story selling." That's what we call it, instead of storytelling... Anyway, so we're going to keep going on. Then Brandon and Kaelin Poulin came up and they talked about social webinars, and they talked about how they spend a thousand dollars getting Russell's Funnel Hacks class. I'm sure you guys have had the Funnel Hacks class, you've gone through it, you know what it is. It's the, "My weird niche funnel that's currently making me 17 grand a day," which, that's very low compared to what it is now. But, anyway, they went through, though, and they started saying, "Hey, I got the thousand dollar thing, and all we did is we played Russell's thing for five seconds and then we stopped, and we implemented exactly what he was saying. We paused the video." He's like, "Sometimes it would take us hours to get through this set that he just showed, and we'd play the video for five seconds, then stop." Russell wanted them up there ... Sorry guys, my voice is shot. I'm trying to do the best I can here. Okay? But Russell wanted them up there to show you guys that you can go just follow Russell's path, and just pause the video. Just pause it, do what he said. Pause it, do what he said. The first year they did that, they turned that thousand dollar investment into 300 grand. The second year they did that, which was 2016, they turned it into 2.3 million. Right? Every time they saw Russell do something on social media, they paused the video and immediately did it. Right? I mean that day, they got it done, and that's how they did it. They didn't know anything about tech stuff. I know way more about click funnels than them. Right? The point was implementation, was getting out there and just doing it. Right? They used social webinars to do that. That was the name of their speech. They would stand up, and one of the cool takeaways I got from them was they said, "Hey look, if you can do it afraid, you'll be able to make it." Meaning, it's scary sometimes to do this stuff. You're like, "Oh, I don't want to do the webinar. I don't want to get out there. I don't want to be myself. I don't want to do a podcast when my voice sucks." You know what I mean, like right now? They said, "If you can do it afraid, people will sense that, they'll bond with you even more, and you'll be able to just take action and just get it done." It works out for everybody. Let me keep going here. Then there was a break, and then Jim Edwards came in and he taught about copy. Now, he is the creator of Funnel Scripts. If you guys have never used that software, fantastic software. You go in, and he basically says, "Hey look. Look, copy is not written, it is assembled." All the top copywriters in the world understand that there are elements, there are fill-in-the-blanks, for whole sales letters. Right? Everything. If you need to change your sales letter a little bit, he's like, "Think of it like Legos. All right? You take one little Lego out, and you stick another one right there to complete the sentence." You know, how to blank without blank. You know, how to make a million dollars without leaving your house. You know, how to blank without blank. Over and over again. But that works for all copy, it's not just for headlines. It works for ... He said, "I became a great copywriter when I realized that, that copy was assembled, it's not written. You are not a copywriter, you are a copy-assembler." You might think, "Okay, wow. That's not ... Is that a big enough golden nugget to actually make a speech on?" Well, then he started going through, and he started showing us how ... I mean, this is how Funnel Scripts works. If you ever used the software, it's these inputs that you toss in, and it spits out all your sales copy. At the end, he said, "Hey. The best copywriter that I ever hired, ever, is me." He's like, "If you really want to get amazing at copies, Funnel Scripts is a great launch pad. It will get you there very quickly, but you have got to learn how to assemble it on your own." He gave all the funnels, and all the scripts, and all the fill-in-the-blanks that we would ever need for any type of copy, ever, while we were there. It was a really huge value. Most the speakers gave something ridiculous at the end. It was really nice. Just, tremendous value the whole way. Okay, then Stu McLaren came in. Guys, if you don't know who Stu McLaren is, this guy's one of my heroes, second to Russell, okay? What Stu does with his time, is he goes out and he has something called World Teacher Aid, and any time you ... Some of you guys ... We were actually shocked at the number of people that did not know this. When you click 'Add New Funnel' in ClickFunnels, and you build the funnel, as soon as 100 visitors hit that funnel, a dollar automatically gets donated to World Teacher Aid. Well, we presented him with a $76,000 check while he was here. Literally 100% of all the money that comes into World Teacher Aid is used for building schools in Kenya and Africa. They've built like 11 of them now. Anyway, it's really, really cool, really touching. But we were like, "Holy crap, 76,000 funnels with 100 people came in." That's what that means. Oh my gosh. But he came in and he talked about membership funnels. What he does, is he goes through and he says, "Okay, I'm going to make a sweet membership site, but I'm only going to spend 2 weeks out of the whole year running it." You're like, "What the heck?" He goes in and he says, "Okay. I'm going to go in and I'm going to, on week one, let's have an expert come in and teach something. On week two, let's do a live Q&A about it. On week three, let's do some kind of blog or post, or something like that, some other tangible item that they can go learn from. Then on week four, we'll do some other behind-the-scenes video. Like, 'Hey, this is how I really do it. These are the little hacks I learned.'" And that's what he does. If you look at those, week one, two, three, four, the only two pieces that you have to do ahead of time are getting an expert to come in. He flies everybody in. In two days he interviews, back-to-back, to back-to-back, to back-to-back, to back-to-back, 12 of them. Right? Pre-loads 12 months of content, gets it transcribed, puts it in the membership area, puts it on a drip thing so that it goes out for them after 30 days, after 60, 90, the whole way through the year. Then he creates the blog post for it, same thing. He gets the whole thing set, and then he presses go. The way that he makes $7 million a year off of membership sites, where he only runs them a couple weeks a year, is by the way he handles the cart. He does not leave it open cart all the time. He leaves it as seats. He's like, "Look. I treat you guys like students. I really do want you to know." So rather than these huge ups and downs in his membership sites, he will literally just ... It's like stairs, steps. It's a little up, and up, and up, and up, and up, and up, and up, because while the cart is closed, while people can't get in, there's a waiting list. If there are times when he knows he wants a little boost in the revenue or he might lose some numbers, he just goes to the waiting list and says, "Hey. Look, a seat is going to open up. If you guys want to jump in, go for it," and he'll get a little boost in the sales. That's how he handles membership sites. I thought that was a really great takeaway, and I just wanted to share that over to you guys. Anyways, after that, Russell is taking people to Kenya if they buy a school. We're just trying to raise money for charity. But we don't any of that, obviously. That's literally straight for charity. Then there were huge round tables at the end. It's like non-stop talking. It was awesome. It was really fun to talk to you guys, because half your questions are tactile, "Hey, how do I do this in ClickFunnels?" Then the other half are strategy like, "Hey, how would you sell this?" I got to sit down with so many of you and draw out funnels, and show you how I'd do this, and the ways we've seen it work. You guys know I've built over 140 sales funnels with Russell in the last 11 months. Way more than half of them have been all on my own. You know what I mean? Right at the beginning it was like, "Hey, build this funnel," and then I'd go out and I'd build it, he'd destroy like 90% of it. Well the percent that he's destroying is going smaller, and smaller, and smaller, and smaller. Until finally, the last six months has been like, "Okay, cool. Hey, just change the headline just a little." That's it. I was like, "Holy crap. That's so cool." But it's really fun to sit down with you guys and just start showing all these cool things we've been doing. Hopefully next year we get a round table. That's what I'm hoping for. Don't tell Russell, but tell Russell if you want to. Be like, "Russell, Stephen, why aren't you speaking? Why aren't you at a round table?" I was like, "Well, it's not my company or my call, so I'm not ... " Maybe next time I will. Anyways. Guys, that was the first day. We were there until midnight, and then we got back up. We had our meeting at 7:30, and then huge hand-slapping times the whole way, high-fives coming on in. It was awesome, again. Anyways, that was the first day. Hopefully something in there I said was of use and of value to you. Very, very awesome. I want to encourage you guys right now, if you want to ... I think we sold several hundred tickets for 2018. We sold almost 100 for 2018 right before this event actually started. But then during this event, we sold another couple hundred tickets. Anyway. There are 35 tickets, 35 seats, available for our next conference in 2018. It's going to be at Disney in Florida. We already got the resort, everything's done. The contracts are signed. We are going to freaking Disney... The early-bird price right now is 697. I think you can go to funnelhacking.com ... Well you can, I built it. Go to funnelhacking.com. You can only buy single tickets right now, not two. But, just so you guys know, a little inside track here, they are going to raise the price significantly higher for this one. Half of it's just because of demand, and because we bring in people like Tony Robbins. You know what I mean? That is not cheap. I am legally not allowed to tell you how much money it was, but holy crap. Get your ticket now, is what I'm telling you to go do. I'm not pushing an affiliate link, I'm not telling anything else, I just would love to meet more of you guys. About 75% of the room raised their hand when they asked if this was their first event. I think it's because you guys were listening. Anyways guys, fantastic time, and again, next two episodes, I'm going to go through the next two days here. I think you guys are going to like this. It got even cooler. I can't even believe the first day was just so freaking awesome. The first day, when Russell and I were talking about it and going through it, we were going through slides ... I made so many images for his slides. It was a lot of fun doing it with him. But, we realized that the first day is so foundational for the remainder of the event. All right? It had less to do with, "Hey, make this tweak on your funnel here and get an increase in conversions." That's not what the event is about. The event is about how to sell. The event is about how to actually be the business owner. It's about how to outsource. It's how to craft your message. That's really what this was all about. Okay? I saw a blog post from some guy, Billy Gene, and he was like, "This was the worst thing ever. Day one went by, and he didn't go through any tactics." I was like, "Are you freaking kidding me? What he just laid down there means you don't have to strong sell anybody else ever again, ever. All right? I don't like doing that. I'd rather put that on autopilot through a funnel, and he just told you how to do it." No tactics, my butt. Anyway. Okay, don't get me started on that, because what he put out there, there's nothing else from that event ... There's nothing else you could learn that was so valuable. It's pretty much more important than the offer. I have watched Russell ... Just so you guys know, and then I'll end this podcast. I have watched Russell, many times, not know a thing about the person's product, but because he asked certain questions, he knew how to sell it. Did you just have an epiphany? Because you should, about your own products. Some of you guys are so obsessed with your product, but you are not obsessing on how to sell it. They're different things. They're totally different things. Right? One, you've got, let's say ... I was asking someone at the event, I was like, "Do you know what's in a Campbell's Soup soup? What are the ingredients?" He's like, "You mean like all of them on the back?" I was like, "Yeah." He's like, "I don't know." I was like, "Then why'd you buy it? You don't know everything that's in it? Oh my gosh. You're crazy. You're nuts." I was like, "Now is that really that crazy or nuts?" He's like, "No." I was like, "You are thinking that everyone is going to look at all the ingredients in your offer, and all the little pieces, and all these things. That's true; the offer needs to deliver, it needs to be awesome. It's got to be amazing. But, just as important, if not more, in fact, I would say even more, you have got to obsess on how to sell it." I say, "Okay now, can you tell me what a Campbell's Soup label looks like?" He's like, "Well, yeah," and he goes through. I was like, "Okay, now why is that?" He's like, "Because they spent so much more time ... Okay, the ingredients list is on the back of the can, even. Right? That's not the highlight." However, it is the product; it's got to be there. But the message, what people see, the thing that pulls people in, right, the message they put on TV of you drinking this soup while you're sick ... Those are stories. That's how everything's sold. Anyway, I was trying to tell some of this, "Understand what I'm saying to you, that the product is important, but you have been obsessing over your product for the last several years." I knew he was. I was like, "Stop. Okay? It's time to obsess on the message. It's time to obsess on your culture. It's time to obsess on all the little analogies you're going to tell, and inventory your personal stories so people get attracted to you. Let's say your product got shut down, or you lost something, or whatever, that way people still know who you are." Does that make sense? That's the important of this, and that's really what day one was. Anyway, it was a long podcast guys, but hopefully you guys liked that. Hey guys, seriously, again, I would go get the ticket if you haven't. I'm so excited to show you guys day two and three. Holy crap. All right guys, talk to you later. Bye. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best internet sales funnel for free? Go to salesfunnelbroker.com/freefunnels to download your pre-built sales funnel today.

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Amy McLaren founded World Teacher Aid in 2006 with the primary goal of helping and supporting the educational system within developing countries. To date World Teacher Aid has built 6 primary schools and 2 high schools and continues to build schools and impact communities with a broader reach than ever anticipated. Amy shares the secret to getting started, the surprised along the way and what she’s up to next. Tune in to be inspired! Learn. Create. Thrive. www.InspiredConversations.net

Follow these 9 steps to get more attention and cash! On today's episode Russell talks about his trip to Kenya and the nightmare of getting back home and being stuck in airports for 56 hours. He also talks about a street show he witnessed in Amsterdam that was filled with golden marketing lessons. Here are some fun things to listen for in this episode: Find out how the trip to Kenya went, the purpose behind it, and how as a Clickfunnels member you are contributing to helping kids there. Hear about why it was important to get home from Kenya on time and how everything went wrong. And finally hear about a street performer that impressed Russell with his marketing skills and find out how that can help you. So listen below to find out the valuable marketing lessons Russell learned from a street performer. ---Transcript--- Good morning everybody and welcome to Marketing In Your Car. Hey guys and gals and all my friends out there. It's been a little while since we hung out and I apologize, but I've been traveling like crazy and I'm finally getting to a spot where I can report back and hang out. But if you watch my Snapchats then you've been seeing all the craziness that's been happening. So last week, it's kind of a last minute, spur of the moment, we decided to go to Kenya with World Teachers Aid and it's usually a ten day trip but I have an event starting tomorrow, therefore I could not go for ten days. So we thought well, the trips broken down in two parts. The first part you go and see the kids in the villages and you help build the school and stuff and the second half is a safari. So we decided we won't go to the safari and we'll just focus on the first half. So that's what we did, which was really cool. So that was where we've been. We weren't supposed to go. Dylan, one of the Clickfunnels co-founders was supposed to go, but he was working on the new editor and just ran out of time and didn't get his shots and stuff, so we headed in the last minute and kind of went there. So we've been doing that. On the way there we decided, hey we have a couple days at the beginning that we have some free time, so we flew to Amsterdam for two days and hung out there, which was cool. I've never been to Amsterdam before it was awesome. It's like super quiet. I was walking around the downtowns and there's no cars anywhere and mostly everyone is on bikes. I was telling Collette, “Listen. Do you know how quiet it is here?” It's just crazy quiet and it was really neat. We loved it and had a great time. I did a boat tour through all the canals and saw the Anne Frank house and a bunch of other cool things, that was awesome. We went to Kenya and had a chance to hang out with these little kids and it was just like last time 4 years ago we went. It was a very emotional, powerful experience to see these kids and the transformations. One of the cool things is that the village that we spent all of our time at 4 years ago, we had a chance to go back there and see the progress and how things have evolved. There's this little girl that we've been helping, her name is Jane. When we saw her 4 years ago, she's a little, I think she was 13 or 14 years old. We've been sponsoring her and helping her get through high school and stuff, it's just amazing to see her progress. My wife and her really connected before, so my wife is bawling her eyes out seeing her. It was really a neat experience. Then after that we went to a new village, it was the most beautiful place. Cliffs that…or this big huge…it was up on a mountain looking over this huge valley and it was beautiful, but the kids didn't have a school yet, so they just were almost finished with the school and it was amazing. Such a cool experience. One thing that you may or may not know as a Clickfunnels member, every time you build a funnel that goes live a dollar goes toward World Teacher Aid and we're always working on that, trying to help support those guys and build more schools and support more children. It's just amazing to see the transformation from 4 years ago, til this week. Which was really cool. And then we jumped in a plane to head home, so we could hurry and get home. We were supposed to get home Monday because Aiden's birthday, my little 5 and now 6 year old, his birthday was on Monday. So we had everything booked and traveled so we could get home in time for his birthday. We were supposed to get in Boise at 3 o'clock in the afternoon. So we were going to take him out to dinner and the next day take him to the water park. That was the plan, but unfortunately plans don't always go how they were supposed to. So we get into Kenya and they're like, “Oh, the dude who is supposed to be flying this plane is late.” So we were 4 hours late leaving from Kenya, which was horrible because our layover in Amsterdam was 2 hours. So we finally leave Kenya, we fly to Amsterdam. Get to Amsterdam and our plane is already gone, so they rebook us on one that's 7 hours later. So we're waiting forever and finally we get on that one and fly from Amsterdam to…..where were we going to? Oh, Minneapolis. So we get to Minneapolis, and we basically missed Monday, which was kind of sad because we were gonna miss his birthday, but we're like, “We'll still be there, but like at 2 in the morning. We'll take him to the water park on Tuesday, it'll be awesome.” So we're sitting there and then the flight course in Minneapolis gets delayed 3 hours, then 5 hours and we're sitting there waiting and waiting and finally we're about to board and they say, “Oh, by the way all the pilots have been flying too long, therefore they cannot fly, therefore this flights been canceled. Oh by the way, there's no flights out tomorrow, so you gotta wait til Wednesday to leave.” I was like, “Are you freaking kidding me? I needed to get home to my kids birthday!” And we were just missing our kids like crazy. It was kind of like Home Alone, I felt like. The mom had to race to get home to Kevin and every little thing possible, hiccup that could happen was happening. So anyway, I'm sitting there; it's like 10:30, 11:00 at night and I message Melanie, my assistant, I'm like, “All the flights tomorrow are apparently booked, we need to figure out how to get home and we need a hotel.” The other thing they said was, “All flights are canceled plus there's no flights tomorrow and there's no hotels available.” We're like, “Are you kidding me?” So Melanie went on and was able to find a flight that didn't leave until the next day at 5, which got us home at 9:40 at night on Tuesday. So we missed our water park day, and then she booked us a hotel. So we jumped in an Uber, headed to the hotel, slept, hung out all day and I got a bunch of work done towards the event, which is starting tomorrow. Then we get in our plane finally. We leave Minneapolis, fly to Denver, and we're like, “Last leg, we'll be home by 9:30.” Get in our plane to head to Denver and guess what happened? Yes, you are right. Lightning storm. Therefore our flight was delayed again. Anyway, we ended up getting home at 10:30 at night, finally. And I think it was 56 total hours that we were in airports. So that was horrible. And we missed the little man's birthday. But today, this morning we went and celebrated his birthday and got some cool stuff. Now I'm headed to the office because we have an event tomorrow and I got a lot of work to do before that. So that's kind of what's happening over. So anyway, there's the catch-up of where we've been and now we can start moving forward again and keep hanging out. So the event tomorrow, I'm excited. It's all of our Inner Circle members and our old Ignite Program. This is the last Ignite event ever, so we've got a bunch of those guys coming as well. I think we've got about 100 people coming, or so. And it went from kind of a concept to after spending 56 hours in the airport and geeking out and going through as much marketing stuff as I could consume during that time, it's gonna be an amazing event. I'm crazy excited. I hand sketched out, I think another 40 new sketches, similar to the Dotcom Secrets book, all with new concepts and I'm hoping and praying that Vlad, my designer can get them all looking good today so we can get handouts printed for tomorrow. Oh it's all running together. I don't know if we'll make it all. Anyway, worst case scenario I'll just re-sketch them live on a whiteboard for everybody. The event is going to be awesome and it's actually focusing on the new book, Expert Secrets. I'm excited for Expert Secrets, we spent about 6 months writing it and when I was in Bear Lake last month, I basically deleted the whole book and started over from scratch and the new direction that this is going, I'm really, really proud of. It's what this whole event is based on. I'm kind of teaching it out loud so I can make sure all the pieces make logical sense in my mind before we turn it into a book, which is similar to what I did with the Dotcom Secrets book. We re-wrote it 3 times and then I did a live event for 3 days and then that helped me organize the thoughts in a better way. And I'm teaching onstage and I'm like, “That was good, but that one didn't make sense and I need to tweak this.” Anyway, it was really cool. So I kind of did the same process with this one. So if you want to write a book, that's the secret, throw an event. It forces you to get everything done in time and then it lets you teach it out loud. I don't know about you but when I teach out loud, I just get different ideas and thoughts and I figure out what makes sense, what's slow and boring, what's exciting and what pieces people get and what pieces they don't. Anyway, that's what's happening. Hopefully this book will be done before the end of the year, because I'm really excited for it, it's going to be amazing. With that said, I gotta draw some value for you guys before I get to the office. So when we were in Amsterdam, the second day my wife were walking around downtown and all the sudden we get to this, I think it was a parliament or something, some big huge building. And we're like, “Wow, that building is amazing.” And all the sudden we hear, “Ahem, ahem, ahem.” Like this coughing and we look over and there's this guy with a nice shirt on and a microphone and he's coughing. He keeps coughing louder and louder and keeps doing it and all these people start coming close and I'm like, “What's happening?” and he had a unicycle on the ground, a bunch of boxes, a bunch of things. He had this flame that was there, so we kind of get closer to him. And he keeps coughing, probably for 5 minutes and we're like, “This is weird.” And we're about to leave and all the sudden he stops and says, “Everyone, I'm okay. I'm just trying to get all of your attention.” And then he said something that I thought was really cool. He said….how did he say it? He said something like, what did he say? “A show without attention is just an accident.” I might have screwed that up, but it was basically that. I thought, that's kind of powerful. How many times do we do something, but no one's paying attention, therefore it's just an accident? Didn't even happen, right? So in our business are we getting attention first? You get attention first; you get people to pay attention. So that's the first thing. As I'm watching him as he does that, get's attention and then he's like, “I'm going to start the show.” And he goes and draws this big, huge chalk square around him, a pretty big square. So all these people are out further from the square so he's like, “Okay everyone, come up to the square, this is the edge. Come in.” and he gets everyone to come closer. So he's getting everyone to move towards him. So first he gets attention, second he gets everyone to move their physical bodies towards him so they are closer. And everyone gets kind of close. Then we started watching and I was watching what he was doing and the show ended up being 45 minutes long. And when all was said and done, if you look at it, all the show was, was he juggled fire for 30 seconds. That was it, but it was 45 minutes of buildup and excitement and building rapport. So he did all sorts of things to build rapport. First he got everyone to pull in close, and he started……and at first you could tell the crowd was cold, “What's this guy doing? What's happening?” and he could of just got on his unicycle and started juggling fire and it could have been over in like a minute, but if he did that he would have missed….the whole presentation is what made this thing work. He gets everyone together and starts talking and telling jokes and starts making fun of people in the audience to get them to laugh. He starts getting everybody talking about fire and to breathe together. Breathing is one of the fastest ways to build rapport. So if you can match breathing patterns. So he's getting everyone to breathe and pretending like they're blowing fire. Get everyone to breathe the same thing which instantly builds rapport for everybody. So he's getting everybody to build rapport to just all sorts of the really smart things to build rapport with this audience. From making fun of people to making fun of himself and getting people laughing and all these things to get rapport within this group. So then he starts, he's telling jokes and everything and then he's trying to train the audience on what he needs them to do. So he gets on the unicycle and he's got basically juggling things. He gets people throwing things to him. He's training the audience on what he wants them to do and how he wants them to react. He's like, “Okay, when you throw this…” He had Collette, actually take one of these juggling batons and had her throw it to him. “Okay now, when she throws it to me, everyone cheer like crazy.” So he's training the audience on how he wants them to respond. Probably for another good 10 or 15 minutes. He's doing this whole thing, training his audience how he wants and needs them to respond. He does this whole thing and sets up this fire thing, builds up the anticipation. Now we're probably 30-35 minutes into it. And he says, “This is what's going to happen, you guys.” And then he explains, “In a minute I'm going to get on my unicycle and we're going to light fire and we're going to juggle this fire.” So it's like, okay this is what we've been building up towards and we're so excited. And then before he does he says, “Look, now what's going to happen..” and this is where he asks for money, and first thing he does is price justification, “Look, I'm a street performer and this is how I make my living. If you were to go to the bar right now and you were to buy a beer or whatever, it's going to be about 5 pounds and that's going to take maybe a minute to drink, or a minute and a half if you take your time. I've been performing for almost 45 minutes so far, and I would assume this is worth at least the same as just a quick beer in actual entertainment value. So the minimum donation accepted is 5 pounds. The maximum is 100.” So he starts going through and he does his price justification and he keeps explaining to the audience how to buy, which was so good. I wish I could have recorded this whole thing. So he teaches them how to buy, how to buy, how to buy. “When this is done,” he's coaching them through, “When this is done, I'm going to juggle my things, fires going to go. I'm juggling fire, everyone's going to go crazy. I'm going to put my hat out and everyone's going to come rush to me and give me a minimum of 5 pounds up to 35” or whatever it is. So he explains and coaches and shows them how to pay him. He's coaching them this whole time and what he wants and now he's coaching them on how to pay him at the end, which is just brilliant. Then he finally does the thing. Gets on the unicycle, juggles fire. The whole show's maybe a minute long. Boom, gets down, everyone cheers and then people start flooding him in droves to bring him money. And everyone's throwing 5 dollars in it and again he coaches. Then some people that start walking away. He's like, “What are you going to be a freebie seeker?” starts calling out people who just basically came and witnessed it and ran away. So he calls these people out, so they feel kind of dumb. Everyone else goes, “I don't want to be called out. I can't leave this because this guy just performed for me the last 45 minutes.” And they felt this obligation to pay. And initially I probably would have given him maybe 1 pound or whatever that is. I think its pounds there. Anyway, because I felt obligated at 5, I was like, “okay I gotta give 5.” So we came to give 5, we give 5. And I looked at this process, when all is said and done he probably made, a couple thousand pounds. It was impressive. And then everyone displaced and he started packing up his stuff and took off. And it was just cool. There were so many cool marketing lessons. One was getting attention. Number two was building a rapport. Number three was training your audience on what you want and need them to do. Number five was price justification. Number 6 was the actual show. Number 7 was the call to action. Get people to come back and pay. Number 8 would probably be calling out those who didn't take action. And then number 9 was wrapping up the show. Anyway, so many cool marketing lessons in one. I'm totally geeking out watching this guy. My wife's like, “This guy is annoying.” I'm like, “He's kept everyone's attention here for 45 minutes to do a 30 second to 1 minute long show and at the end he made a ton of money.” Like I said, he could have just got up there and juggled fire and would have made 50 bucks. But instead he went through the whole thing and made 5 or 6 hundred dollars. Pretty impressive. Anyway, I hope that gives you guys some value, some things you can think about with what you're doing. One of the biggest questions people have is, “I can't get people to show up to my webinar.” It's like, “What are you doing? This guy spent 45 minutes for a minute long trick. What are you doing to get people excited and fired up? What kind of video, what kind of….the more you've got to be exciting. You've got to create attention. You've got to create desire to get people to do what you want them to do. That's how you get people to show up on webinars is doing all those kind of things.” With that said, I'm at the office. Get some work done real quick. Appreciate you all, have an amazing day.

Follow these 9 steps to get more attention and cash! On today’s episode Russell talks about his trip to Kenya and the nightmare of getting back home and being stuck in airports for 56 hours. He also talks about a street show he witnessed in Amsterdam that was filled with golden marketing lessons. Here are some fun things to listen for in this episode: Find out how the trip to Kenya went, the purpose behind it, and how as a Clickfunnels member you are contributing to helping kids there. Hear about why it was important to get home from Kenya on time and how everything went wrong. And finally hear about a street performer that impressed Russell with his marketing skills and find out how that can help you. So listen below to find out the valuable marketing lessons Russell learned from a street performer. ---Transcript--- Good morning everybody and welcome to Marketing In Your Car. Hey guys and gals and all my friends out there. It’s been a little while since we hung out and I apologize, but I’ve been traveling like crazy and I’m finally getting to a spot where I can report back and hang out. But if you watch my Snapchats then you’ve been seeing all the craziness that’s been happening. So last week, it’s kind of a last minute, spur of the moment, we decided to go to Kenya with World Teachers Aid and it’s usually a ten day trip but I have an event starting tomorrow, therefore I could not go for ten days. So we thought well, the trips broken down in two parts. The first part you go and see the kids in the villages and you help build the school and stuff and the second half is a safari. So we decided we won’t go to the safari and we’ll just focus on the first half. So that’s what we did, which was really cool. So that was where we’ve been. We weren’t supposed to go. Dylan, one of the Clickfunnels co-founders was supposed to go, but he was working on the new editor and just ran out of time and didn’t get his shots and stuff, so we headed in the last minute and kind of went there. So we’ve been doing that. On the way there we decided, hey we have a couple days at the beginning that we have some free time, so we flew to Amsterdam for two days and hung out there, which was cool. I’ve never been to Amsterdam before it was awesome. It’s like super quiet. I was walking around the downtowns and there’s no cars anywhere and mostly everyone is on bikes. I was telling Collette, “Listen. Do you know how quiet it is here?” It’s just crazy quiet and it was really neat. We loved it and had a great time. I did a boat tour through all the canals and saw the Anne Frank house and a bunch of other cool things, that was awesome. We went to Kenya and had a chance to hang out with these little kids and it was just like last time 4 years ago we went. It was a very emotional, powerful experience to see these kids and the transformations. One of the cool things is that the village that we spent all of our time at 4 years ago, we had a chance to go back there and see the progress and how things have evolved. There’s this little girl that we’ve been helping, her name is Jane. When we saw her 4 years ago, she’s a little, I think she was 13 or 14 years old. We’ve been sponsoring her and helping her get through high school and stuff, it’s just amazing to see her progress. My wife and her really connected before, so my wife is bawling her eyes out seeing her. It was really a neat experience. Then after that we went to a new village, it was the most beautiful place. Cliffs that…or this big huge…it was up on a mountain looking over this huge valley and it was beautiful, but the kids didn’t have a school yet, so they just were almost finished with the school and it was amazing. Such a cool experience. One thing that you may or may not know as a Clickfunnels member, every time you build a funnel that goes live a dollar goes toward World Teacher Aid and we’re always working on that, trying to help support those guys and build more schools and support more children. It’s just amazing to see the transformation from 4 years ago, til this week. Which was really cool. And then we jumped in a plane to head home, so we could hurry and get home. We were supposed to get home Monday because Aiden’s birthday, my little 5 and now 6 year old, his birthday was on Monday. So we had everything booked and traveled so we could get home in time for his birthday. We were supposed to get in Boise at 3 o’clock in the afternoon. So we were going to take him out to dinner and the next day take him to the water park. That was the plan, but unfortunately plans don’t always go how they were supposed to. So we get into Kenya and they’re like, “Oh, the dude who is supposed to be flying this plane is late.” So we were 4 hours late leaving from Kenya, which was horrible because our layover in Amsterdam was 2 hours. So we finally leave Kenya, we fly to Amsterdam. Get to Amsterdam and our plane is already gone, so they rebook us on one that’s 7 hours later. So we’re waiting forever and finally we get on that one and fly from Amsterdam to…..where were we going to? Oh, Minneapolis. So we get to Minneapolis, and we basically missed Monday, which was kind of sad because we were gonna miss his birthday, but we’re like, “We’ll still be there, but like at 2 in the morning. We’ll take him to the water park on Tuesday, it’ll be awesome.” So we’re sitting there and then the flight course in Minneapolis gets delayed 3 hours, then 5 hours and we’re sitting there waiting and waiting and finally we’re about to board and they say, “Oh, by the way all the pilots have been flying too long, therefore they cannot fly, therefore this flights been canceled. Oh by the way, there’s no flights out tomorrow, so you gotta wait til Wednesday to leave.” I was like, “Are you freaking kidding me? I needed to get home to my kids birthday!” And we were just missing our kids like crazy. It was kind of like Home Alone, I felt like. The mom had to race to get home to Kevin and every little thing possible, hiccup that could happen was happening. So anyway, I’m sitting there; it’s like 10:30, 11:00 at night and I message Melanie, my assistant, I’m like, “All the flights tomorrow are apparently booked, we need to figure out how to get home and we need a hotel.” The other thing they said was, “All flights are canceled plus there’s no flights tomorrow and there’s no hotels available.” We’re like, “Are you kidding me?” So Melanie went on and was able to find a flight that didn’t leave until the next day at 5, which got us home at 9:40 at night on Tuesday. So we missed our water park day, and then she booked us a hotel. So we jumped in an Uber, headed to the hotel, slept, hung out all day and I got a bunch of work done towards the event, which is starting tomorrow. Then we get in our plane finally. We leave Minneapolis, fly to Denver, and we’re like, “Last leg, we’ll be home by 9:30.” Get in our plane to head to Denver and guess what happened? Yes, you are right. Lightning storm. Therefore our flight was delayed again. Anyway, we ended up getting home at 10:30 at night, finally. And I think it was 56 total hours that we were in airports. So that was horrible. And we missed the little man’s birthday. But today, this morning we went and celebrated his birthday and got some cool stuff. Now I’m headed to the office because we have an event tomorrow and I got a lot of work to do before that. So that’s kind of what’s happening over. So anyway, there’s the catch-up of where we’ve been and now we can start moving forward again and keep hanging out. So the event tomorrow, I’m excited. It’s all of our Inner Circle members and our old Ignite Program. This is the last Ignite event ever, so we’ve got a bunch of those guys coming as well. I think we’ve got about 100 people coming, or so. And it went from kind of a concept to after spending 56 hours in the airport and geeking out and going through as much marketing stuff as I could consume during that time, it’s gonna be an amazing event. I’m crazy excited. I hand sketched out, I think another 40 new sketches, similar to the Dotcom Secrets book, all with new concepts and I’m hoping and praying that Vlad, my designer can get them all looking good today so we can get handouts printed for tomorrow. Oh it’s all running together. I don’t know if we’ll make it all. Anyway, worst case scenario I’ll just re-sketch them live on a whiteboard for everybody. The event is going to be awesome and it’s actually focusing on the new book, Expert Secrets. I’m excited for Expert Secrets, we spent about 6 months writing it and when I was in Bear Lake last month, I basically deleted the whole book and started over from scratch and the new direction that this is going, I’m really, really proud of. It’s what this whole event is based on. I’m kind of teaching it out loud so I can make sure all the pieces make logical sense in my mind before we turn it into a book, which is similar to what I did with the Dotcom Secrets book. We re-wrote it 3 times and then I did a live event for 3 days and then that helped me organize the thoughts in a better way. And I’m teaching onstage and I’m like, “That was good, but that one didn’t make sense and I need to tweak this.” Anyway, it was really cool. So I kind of did the same process with this one. So if you want to write a book, that’s the secret, throw an event. It forces you to get everything done in time and then it lets you teach it out loud. I don’t know about you but when I teach out loud, I just get different ideas and thoughts and I figure out what makes sense, what’s slow and boring, what’s exciting and what pieces people get and what pieces they don’t. Anyway, that’s what’s happening. Hopefully this book will be done before the end of the year, because I’m really excited for it, it’s going to be amazing. With that said, I gotta draw some value for you guys before I get to the office. So when we were in Amsterdam, the second day my wife were walking around downtown and all the sudden we get to this, I think it was a parliament or something, some big huge building. And we’re like, “Wow, that building is amazing.” And all the sudden we hear, “Ahem, ahem, ahem.” Like this coughing and we look over and there’s this guy with a nice shirt on and a microphone and he’s coughing. He keeps coughing louder and louder and keeps doing it and all these people start coming close and I’m like, “What’s happening?” and he had a unicycle on the ground, a bunch of boxes, a bunch of things. He had this flame that was there, so we kind of get closer to him. And he keeps coughing, probably for 5 minutes and we’re like, “This is weird.” And we’re about to leave and all the sudden he stops and says, “Everyone, I’m okay. I’m just trying to get all of your attention.” And then he said something that I thought was really cool. He said….how did he say it? He said something like, what did he say? “A show without attention is just an accident.” I might have screwed that up, but it was basically that. I thought, that’s kind of powerful. How many times do we do something, but no one’s paying attention, therefore it’s just an accident? Didn’t even happen, right? So in our business are we getting attention first? You get attention first; you get people to pay attention. So that’s the first thing. As I’m watching him as he does that, get’s attention and then he’s like, “I’m going to start the show.” And he goes and draws this big, huge chalk square around him, a pretty big square. So all these people are out further from the square so he’s like, “Okay everyone, come up to the square, this is the edge. Come in.” and he gets everyone to come closer. So he’s getting everyone to move towards him. So first he gets attention, second he gets everyone to move their physical bodies towards him so they are closer. And everyone gets kind of close. Then we started watching and I was watching what he was doing and the show ended up being 45 minutes long. And when all was said and done, if you look at it, all the show was, was he juggled fire for 30 seconds. That was it, but it was 45 minutes of buildup and excitement and building rapport. So he did all sorts of things to build rapport. First he got everyone to pull in close, and he started……and at first you could tell the crowd was cold, “What’s this guy doing? What’s happening?” and he could of just got on his unicycle and started juggling fire and it could have been over in like a minute, but if he did that he would have missed….the whole presentation is what made this thing work. He gets everyone together and starts talking and telling jokes and starts making fun of people in the audience to get them to laugh. He starts getting everybody talking about fire and to breathe together. Breathing is one of the fastest ways to build rapport. So if you can match breathing patterns. So he’s getting everyone to breathe and pretending like they’re blowing fire. Get everyone to breathe the same thing which instantly builds rapport for everybody. So he’s getting everybody to build rapport to just all sorts of the really smart things to build rapport with this audience. From making fun of people to making fun of himself and getting people laughing and all these things to get rapport within this group. So then he starts, he’s telling jokes and everything and then he’s trying to train the audience on what he needs them to do. So he gets on the unicycle and he’s got basically juggling things. He gets people throwing things to him. He’s training the audience on what he wants them to do and how he wants them to react. He’s like, “Okay, when you throw this…” He had Collette, actually take one of these juggling batons and had her throw it to him. “Okay now, when she throws it to me, everyone cheer like crazy.” So he’s training the audience on how he wants them to respond. Probably for another good 10 or 15 minutes. He’s doing this whole thing, training his audience how he wants and needs them to respond. He does this whole thing and sets up this fire thing, builds up the anticipation. Now we’re probably 30-35 minutes into it. And he says, “This is what’s going to happen, you guys.” And then he explains, “In a minute I’m going to get on my unicycle and we’re going to light fire and we’re going to juggle this fire.” So it’s like, okay this is what we’ve been building up towards and we’re so excited. And then before he does he says, “Look, now what’s going to happen..” and this is where he asks for money, and first thing he does is price justification, “Look, I’m a street performer and this is how I make my living. If you were to go to the bar right now and you were to buy a beer or whatever, it’s going to be about 5 pounds and that’s going to take maybe a minute to drink, or a minute and a half if you take your time. I’ve been performing for almost 45 minutes so far, and I would assume this is worth at least the same as just a quick beer in actual entertainment value. So the minimum donation accepted is 5 pounds. The maximum is 100.” So he starts going through and he does his price justification and he keeps explaining to the audience how to buy, which was so good. I wish I could have recorded this whole thing. So he teaches them how to buy, how to buy, how to buy. “When this is done,” he’s coaching them through, “When this is done, I’m going to juggle my things, fires going to go. I’m juggling fire, everyone’s going to go crazy. I’m going to put my hat out and everyone’s going to come rush to me and give me a minimum of 5 pounds up to 35” or whatever it is. So he explains and coaches and shows them how to pay him. He’s coaching them this whole time and what he wants and now he’s coaching them on how to pay him at the end, which is just brilliant. Then he finally does the thing. Gets on the unicycle, juggles fire. The whole show’s maybe a minute long. Boom, gets down, everyone cheers and then people start flooding him in droves to bring him money. And everyone’s throwing 5 dollars in it and again he coaches. Then some people that start walking away. He’s like, “What are you going to be a freebie seeker?” starts calling out people who just basically came and witnessed it and ran away. So he calls these people out, so they feel kind of dumb. Everyone else goes, “I don’t want to be called out. I can’t leave this because this guy just performed for me the last 45 minutes.” And they felt this obligation to pay. And initially I probably would have given him maybe 1 pound or whatever that is. I think its pounds there. Anyway, because I felt obligated at 5, I was like, “okay I gotta give 5.” So we came to give 5, we give 5. And I looked at this process, when all is said and done he probably made, a couple thousand pounds. It was impressive. And then everyone displaced and he started packing up his stuff and took off. And it was just cool. There were so many cool marketing lessons. One was getting attention. Number two was building a rapport. Number three was training your audience on what you want and need them to do. Number five was price justification. Number 6 was the actual show. Number 7 was the call to action. Get people to come back and pay. Number 8 would probably be calling out those who didn’t take action. And then number 9 was wrapping up the show. Anyway, so many cool marketing lessons in one. I’m totally geeking out watching this guy. My wife’s like, “This guy is annoying.” I’m like, “He’s kept everyone’s attention here for 45 minutes to do a 30 second to 1 minute long show and at the end he made a ton of money.” Like I said, he could have just got up there and juggled fire and would have made 50 bucks. But instead he went through the whole thing and made 5 or 6 hundred dollars. Pretty impressive. Anyway, I hope that gives you guys some value, some things you can think about with what you’re doing. One of the biggest questions people have is, “I can’t get people to show up to my webinar.” It’s like, “What are you doing? This guy spent 45 minutes for a minute long trick. What are you doing to get people excited and fired up? What kind of video, what kind of….the more you’ve got to be exciting. You’ve got to create attention. You’ve got to create desire to get people to do what you want them to do. That’s how you get people to show up on webinars is doing all those kind of things.” With that said, I’m at the office. Get some work done real quick. Appreciate you all, have an amazing day.

See behind the scenes of what happened at our first annual Funnel Hacking Live event. On this episode Russell recaps, step by step, the stuff that went down at the Funnel Hacking Live event. Here are some exciting things to listen for during this episode: What happened each day during the live event, such as car racing. How the event raised $25k for World Teacher Aide. And all the other cool stuff that you missed out on if you didn't go to Funnel Hacking Live. Listen below to hear some of the cool highlights from the Funnel Hacking Live event. ---Transcript--- Hey, everyone. This is Russell Brunson. I want to welcome you to Marketing In Your Car. All right, everyone. I keep getting questions and Facebook messages and boxes and everything. For those of you guys who were not at the Funnel Hacking live event, if you weren't there, honestly I think you missed out. We had an amazing time. So I just want to give you guys a recap, for all those who have been asking and wondering. It was fun. For those of you who are Marketing In Your Car members who were actually at the event, I allowed you to pull me aside and say, “You know, Russell, I heard your podcast about how nervous you were before the event, but this has been amazing.” I appreciate you guys who were there and supported us. We had a good time. So I'll kind of walk you guys through what happened. I'm going to share everything because that's kind of how I am. If you haven't learned that now, I'm very transparent and I always want to know. I don't want to share numbers to brag, because that's annoying. I hate people who do that. But I want to share them just so you can kind of know what happened so that if you're trying to do an event, you can look at what we did as a gauge of what might be good or bad or whatever. I hope that helps. I remember when I first started going to Bill Glazier's mastermind groups and he would share his numbers. Then it was like, “Oh, so that's how much money people make.” When he shares with me how much money per head they were making on people in the room at the events, I was like, “Oh, now I have something tangible I can assign things to, to see if I was doing it right or wrong or somewhere in the middle.” That's why I'm going to share and that's the only reason why. It doesn't really matter how much money I made. All that matters is that you guys are getting some cool, actionable info. Let me break it down. First thing we did is the day before the event we flew in and we actually had our top JV partners, some of our Inner Circle members and some other friends and stuff come and we went to this exotic racing place. We went and raced cars, like Ferraris and Lamborghinis and it was super cool. And we got some amazing footage of everyone having fun, having a good time. And then Jeff Walker, who won the Ferrari, he was there too so we filmed an amazing, I mean crazy amazing promo video, with him there, that we ended up showing on day two of the event, which I'll talk about in a minute. I'm sure we'll post that video online so you guys have a chance to see it. But it was amazing. That was the first day. It was really cool just to get to know everybody at a more intimate level and build a relationship and give everybody a really cool experience. Even people that make crazy amounts of money, I thought they would be like, “I'm racing cars, blah blah blah.” But they all loved it and were so excited and blown away and grateful for the experience. So step one, if you've got affiliates to do cool stuff like that, do cool experiential type things where you bring them all together. The reason why we did the Ferrari stuff is I knew when we were giving away the Ferrari for the book launch, I knew only one person could win. I know that a lot of times if you can't win a contest, if you know you're not going to win, you won't even try. And we need a lot of people to try. So we said, “Hey, let's do a top 10.” And we eventually opened it to the top 15 partners, who get to come to this Ferrari racing. So now it's like you either win the Ferrari or you get to come and race Ferrari's with the top 15 people. And that's what got a lot more people to promote than typically would, I think. I think that was a big part of it. That was really, really cool. Next day, we didn't start in the morning, which turned out to be really nice. I think I'm going to keep doing events that way. In fact, I had Stu McLaren and a couple other people message me, “This is so nice to be able to wake up the day of the event, come in, register, go out to lunch, hang out and then you don't start till 1:00.” That's what we did and it was awesome. We didn't start till 1:00. We started at 1:00 and kind of did a recap of Funnel Hacking. Then we did a session on list hacking. Then we did Richard Cousins, who is one of our Inner Circle members, come and share his list hacking funnels, which are pretty intense. He showed those off. Then we took a break. When we came back from the break, then we did a session on your dream 100. I've talked about that with you guys before in the past. We talked about your dream 100. And then we opened up a new feature in Click Funnels, which is called Backpack, which is our internal affiliate system. And we initially were going to charge a lot for that feature, but we decided to give it away to all funnel hackers who were there for free and add it to their account, and people were going crazy. I had Todd, Dylan and me, my two Click Funnel partners, up on stage, and we kind of shared that all. It was really cool because I felt like we were like Steve Jobs at Apple announcing a new feature, which was cool. We released the feature, people went nuts. They had a break. When we came back from the break we brought Stu McLaren, who is one of the coolest, just one of my favorite people on earth. And he and his wife started a charity called World Teacher Aid. So we just made a video. It was really cool. I had a chance a couple years ago to go to Kenya with him and see this feeding program and school building program they were doing. So I made a video. And we launched a new thing inside of Click Funnels where basically every time you create a Funnel, $1 goes toward World Teacher Aid. And I showed the video and it was cool. I was crying and my wife was crying. Everybody was crying. Stu was crying. It was just really powerful and emotional. It was neat. Then what we did is for everyone who was at the event, if they wanted the recordings of the event, all they do is donate some amount of money to World Teacher Aid charity. And from that we raised I think about $25,000 from the audience, which is actually going to build two classrooms. Then us as Click Funnels team did another classroom. So we paid for three classrooms in Kenya, which was kind of cool. And it just really got everyone engaged in the community there. Everyone felt like we were moving towards a common cause, which was just really neat. If you're doing any kind of events or community building or things like that, I highly recommend finding a really good cause like that to get everyone moving towards and believing in it and donating towards. It was really cool. That was day number one. Then that night we did roundtables with 10 people each. Pick a roundtable. We catered these hors d'ouervres and food and snacks and everyone came in. And you could sit around roundtables and network and ask questions to a bunch of speakers. That was a really cool experience too. Really good networking last night and people had a great time and it was awesome. That was day one. Day number two now, we started early in the morning. I'm going to forget everything, but first was I got up and shared our book funnel and my thoughts on free-plus-shipping and trip wire offers. Then Perry Belcher, one of my favorite people on earth to learn from, he got up and showed his trip wire funnels, how they built Survival Life into a $25 million a year company using nothing but free-plus-shipping trip wire offers. And after he got done, then Trey Lewellen and one of our Inner Circle members, got up and showed their free-plus-shipping funnel they're doing with gun targets and they're just crushing it right now. So he shared his little funnel which was awesome. After Trey was done, then we brought up Todd Brown, who was our number two affiliate. And we all thought he was going to win the Ferrari and at the last minute he didn't. But just one of my favorite people on earth, and brilliant marketer. We wanted to do something cool for him, so we brought him up on stage and we launched our dream car contest where basically any Click Funnel affiliate who gets 100 people into Click Funnels, we will cover the lease payment on their dream car. And so we brought him on stage, talked about what he did, gave him a check for the first year of his dream car and then announced the dream car contest. And then he gave a presentation showing basically what he would do if he was going to try to win the car, and walked through the step-by-step process in about 30 minutes about what he did to promote the book and what he would do to promote this. That was awesome. Such actual, “This is exactly what you need to do to be an affiliate and win Russell's car.” It was perfect. He talked about that, which was cool. Let's see, what happened after that? Then we went to lunch and then after lunch, then we showed the video that we made of Jeff Walker at the Ferrari racing. We showed that video and then brought him on stage and awarded him the Ferrari, which was really cool. And then after that, then he got up and spoke and showed his funnels, his launch funnels, and showed the whole process there, which was cool. He gave everyone his launch funnels, which was awesome. And after that, then I got up and shared a presentation that showed people how to become a six-figure-a-year funnel consultant. That presentation was the last of the night. At the end of it I was going to sell our Funnel Certification program, which we were going to sell for $5,000. But we gave the attendees a $1,500 discount. They got signed up. We did the presentation. I used the Perfect Webinar Script that you guys can all get for free at www.PerfectWebinarSecrets.com. Plugged in my presentation to that, did the pitch, and it was insane. I've never had a table rush like that before. And we sold half a million dollars from that one presentation, which I still can't even fathom. That's better than anything I've ever done, ever. That was just crazy. We were planning on opening up and doing a big webinar to promote the Certification program, but we more than sold out. So we're closing it next year. We're not going to open again until next year at the next live event, which is reason for you, if you want to be certified, you've got to be at the live events. It's the only place to get access to the certification program. So that was awesome. And now we're going to do a week-long event in Boise where we certify a whole bunch of people. We just got the rooms booked. It's going to be so crazy cool. We've got a classroom style where it's like a school classroom, which we'll do the training for the first half of the day. Then we have three other rooms we broke down into horseshoe shape. The second half of the day we're going to go into these rooms and actually work for like four or five hours on the funnel we're talking about, on the concepts. So we'll have people going around the rooms helping and strategizing and all those types of things, and then back-and-forth. It's going to be amazing. We're going to live-stream it for those who couldn't come. It's going to be so awesome. That was cool. And then that night, back up to the event, then that night after the presentation, then we took all of our Ignite Inner Circle members to a really nice dinner and fed them. Everybody got to hang out and network and that was really cool. And that was Friday. Then Saturday morning we got started in the morning. How did that happen? Man, it's all a blur now. So Saturday morning we started at 8:00. I got up initially and I shared all of our high-ticket funnels. Then I had Robbie Summers from my team get up and show how he sells someone on the phone. He got up there and did role-playing and brought people on stage and closed them. It was really cool to see that. And afterwards we had Garret White, the master warrior, get up and show his high-ticket funnel that he's using inside of Click Funnels. He's doing between about $300,000 and $400,000 a month. He came up, and Garret, he cracks me up because part of us are very similar. We come from very similar backgrounds. He played football at Boise State, I wrestled at Boise State. Very similar religious upbringings. I think we both respect each other, but we definitely have different styles about us. I'm very quiet and one way, and he's the opposite where he's up there commanding the audience and dropping the F-bomb every other word and things like that. But man it was powerful. And it was interesting. 98 percent of the audience was just mesmerized and loved him, and two percent got really offended, which we kind of knew might have happened, by just kind of the way he is. It was important, though, because I wanted him there because that's what people need to be doing. The way he basically divided his audience and showed his funnel. The goal of his funnel was to divide an audience. It was amazing. It was powerful. So anyway, that was amazing. Let's see, did that take us to lunch? I can't remember. Yeah, that took us to lunch. No, that was pre-lunch. Then after that, then I did a session on the perfect webinar, showing the scripting, the funnel, all those kind of things. Then Jay Boyer got up and showed 17 of his webinar hacks where he shows his whole process that he uses to close people on webinars, which was amazing. Then we went to lunch. Then after lunch we came back and we revealed the next big feature launch inside of Click Funnels, which is Acitonetics. We showed that and people went nuts. It was awesome. So Actionetics and we also previewed the new funnel marketplace that is almost live. And so that was after lunch. Then I did a session on what happens if your funnel flops, and funnel stacking. So I shared that at the end. And then we wrapped up the event and I stood in line for two hours taking pictures with people. I was so tired, but it was awesome. I just had such a good time hanging out with all of you guys and being there and seeing the impact of Click Funnels and what we've been doing is having on people's lives. It's just been so much fun. I appreciate all you guys who were there. During that event, we kept talking about our Ignite Inner Circle program, and in the back if people were interested they had a chance to sign up. So all said and done, just kind of a recap of some numbers. We raised about $25,000 for charity. From certification sales we sold over $500,000. From Ignite Inner Circle sales we sold over $300,000. And then between ticket sales and everything else, when you round it all up and tie it all together in a bow, the event did just about $1 million, which was cool. And we only really sold one thing, which was cool too. I didn't want it to be a pitch fest, but I wanted to make sure we monetized it. And we only had one offer and it worked. So next year we'll do the same thing. We'll have one offer. We'll relaunch the certification program next year the event and we'll also obviously be talking about Ignite Inner Circle and those who are interested will go talk and get signed up and register for that as well. That was it. Feedback was amazing. So yeah. And we pre-sold tickets for next year's event, which is going to be at the end of March in San Diego. So we'll get info about that up really, really soon. That was what happened. It was a lot of fun and I'm almost home, you guys. I hope that helps, and I hope that helps you recap the event and see behind the scenes with the numbers and the metrics and how it all worked, how we choreographed it. We had a couple calls to Bill Glazier ahead of time and I appreciate him helping me choreograph the event and kind of make it in a way that gets people maximum value, able to monetize it, but not in a way that people are turned off by it. Everyone gets a ton of value and it just turns out to be awesome. That's what happened. That was kind of how it all ended. Again, those of you there, I appreciate you being there. Those that weren't there, get on board for next year because these tickets will sell out fast. We already sold out, I think a third of the tickets sold out live. So if you want to go, be sure to book it ASAP because it will not be around long. Thanks everyone. I appreciate you guys listening in and we'll talk soon.

See behind the scenes of what happened at our first annual Funnel Hacking Live event. On this episode Russell recaps, step by step, the stuff that went down at the Funnel Hacking Live event. Here are some exciting things to listen for during this episode: What happened each day during the live event, such as car racing. How the event raised $25k for World Teacher Aide. And all the other cool stuff that you missed out on if you didn’t go to Funnel Hacking Live. Listen below to hear some of the cool highlights from the Funnel Hacking Live event. ---Transcript--- Hey, everyone. This is Russell Brunson. I want to welcome you to Marketing In Your Car. All right, everyone. I keep getting questions and Facebook messages and boxes and everything. For those of you guys who were not at the Funnel Hacking live event, if you weren’t there, honestly I think you missed out. We had an amazing time. So I just want to give you guys a recap, for all those who have been asking and wondering. It was fun. For those of you who are Marketing In Your Car members who were actually at the event, I allowed you to pull me aside and say, “You know, Russell, I heard your podcast about how nervous you were before the event, but this has been amazing.” I appreciate you guys who were there and supported us. We had a good time. So I’ll kind of walk you guys through what happened. I’m going to share everything because that’s kind of how I am. If you haven’t learned that now, I’m very transparent and I always want to know. I don’t want to share numbers to brag, because that’s annoying. I hate people who do that. But I want to share them just so you can kind of know what happened so that if you’re trying to do an event, you can look at what we did as a gauge of what might be good or bad or whatever. I hope that helps. I remember when I first started going to Bill Glazier’s mastermind groups and he would share his numbers. Then it was like, “Oh, so that’s how much money people make.” When he shares with me how much money per head they were making on people in the room at the events, I was like, “Oh, now I have something tangible I can assign things to, to see if I was doing it right or wrong or somewhere in the middle.” That’s why I’m going to share and that’s the only reason why. It doesn’t really matter how much money I made. All that matters is that you guys are getting some cool, actionable info. Let me break it down. First thing we did is the day before the event we flew in and we actually had our top JV partners, some of our Inner Circle members and some other friends and stuff come and we went to this exotic racing place. We went and raced cars, like Ferraris and Lamborghinis and it was super cool. And we got some amazing footage of everyone having fun, having a good time. And then Jeff Walker, who won the Ferrari, he was there too so we filmed an amazing, I mean crazy amazing promo video, with him there, that we ended up showing on day two of the event, which I’ll talk about in a minute. I’m sure we’ll post that video online so you guys have a chance to see it. But it was amazing. That was the first day. It was really cool just to get to know everybody at a more intimate level and build a relationship and give everybody a really cool experience. Even people that make crazy amounts of money, I thought they would be like, “I’m racing cars, blah blah blah.” But they all loved it and were so excited and blown away and grateful for the experience. So step one, if you’ve got affiliates to do cool stuff like that, do cool experiential type things where you bring them all together. The reason why we did the Ferrari stuff is I knew when we were giving away the Ferrari for the book launch, I knew only one person could win. I know that a lot of times if you can’t win a contest, if you know you’re not going to win, you won’t even try. And we need a lot of people to try. So we said, “Hey, let’s do a top 10.” And we eventually opened it to the top 15 partners, who get to come to this Ferrari racing. So now it’s like you either win the Ferrari or you get to come and race Ferrari’s with the top 15 people. And that’s what got a lot more people to promote than typically would, I think. I think that was a big part of it. That was really, really cool. Next day, we didn’t start in the morning, which turned out to be really nice. I think I’m going to keep doing events that way. In fact, I had Stu McLaren and a couple other people message me, “This is so nice to be able to wake up the day of the event, come in, register, go out to lunch, hang out and then you don’t start till 1:00.” That’s what we did and it was awesome. We didn’t start till 1:00. We started at 1:00 and kind of did a recap of Funnel Hacking. Then we did a session on list hacking. Then we did Richard Cousins, who is one of our Inner Circle members, come and share his list hacking funnels, which are pretty intense. He showed those off. Then we took a break. When we came back from the break, then we did a session on your dream 100. I’ve talked about that with you guys before in the past. We talked about your dream 100. And then we opened up a new feature in Click Funnels, which is called Backpack, which is our internal affiliate system. And we initially were going to charge a lot for that feature, but we decided to give it away to all funnel hackers who were there for free and add it to their account, and people were going crazy. I had Todd, Dylan and me, my two Click Funnel partners, up on stage, and we kind of shared that all. It was really cool because I felt like we were like Steve Jobs at Apple announcing a new feature, which was cool. We released the feature, people went nuts. They had a break. When we came back from the break we brought Stu McLaren, who is one of the coolest, just one of my favorite people on earth. And he and his wife started a charity called World Teacher Aid. So we just made a video. It was really cool. I had a chance a couple years ago to go to Kenya with him and see this feeding program and school building program they were doing. So I made a video. And we launched a new thing inside of Click Funnels where basically every time you create a Funnel, $1 goes toward World Teacher Aid. And I showed the video and it was cool. I was crying and my wife was crying. Everybody was crying. Stu was crying. It was just really powerful and emotional. It was neat. Then what we did is for everyone who was at the event, if they wanted the recordings of the event, all they do is donate some amount of money to World Teacher Aid charity. And from that we raised I think about $25,000 from the audience, which is actually going to build two classrooms. Then us as Click Funnels team did another classroom. So we paid for three classrooms in Kenya, which was kind of cool. And it just really got everyone engaged in the community there. Everyone felt like we were moving towards a common cause, which was just really neat. If you’re doing any kind of events or community building or things like that, I highly recommend finding a really good cause like that to get everyone moving towards and believing in it and donating towards. It was really cool. That was day number one. Then that night we did roundtables with 10 people each. Pick a roundtable. We catered these hors d’ouervres and food and snacks and everyone came in. And you could sit around roundtables and network and ask questions to a bunch of speakers. That was a really cool experience too. Really good networking last night and people had a great time and it was awesome. That was day one. Day number two now, we started early in the morning. I’m going to forget everything, but first was I got up and shared our book funnel and my thoughts on free-plus-shipping and trip wire offers. Then Perry Belcher, one of my favorite people on earth to learn from, he got up and showed his trip wire funnels, how they built Survival Life into a $25 million a year company using nothing but free-plus-shipping trip wire offers. And after he got done, then Trey Lewellen and one of our Inner Circle members, got up and showed their free-plus-shipping funnel they’re doing with gun targets and they’re just crushing it right now. So he shared his little funnel which was awesome. After Trey was done, then we brought up Todd Brown, who was our number two affiliate. And we all thought he was going to win the Ferrari and at the last minute he didn’t. But just one of my favorite people on earth, and brilliant marketer. We wanted to do something cool for him, so we brought him up on stage and we launched our dream car contest where basically any Click Funnel affiliate who gets 100 people into Click Funnels, we will cover the lease payment on their dream car. And so we brought him on stage, talked about what he did, gave him a check for the first year of his dream car and then announced the dream car contest. And then he gave a presentation showing basically what he would do if he was going to try to win the car, and walked through the step-by-step process in about 30 minutes about what he did to promote the book and what he would do to promote this. That was awesome. Such actual, “This is exactly what you need to do to be an affiliate and win Russell’s car.” It was perfect. He talked about that, which was cool. Let’s see, what happened after that? Then we went to lunch and then after lunch, then we showed the video that we made of Jeff Walker at the Ferrari racing. We showed that video and then brought him on stage and awarded him the Ferrari, which was really cool. And then after that, then he got up and spoke and showed his funnels, his launch funnels, and showed the whole process there, which was cool. He gave everyone his launch funnels, which was awesome. And after that, then I got up and shared a presentation that showed people how to become a six-figure-a-year funnel consultant. That presentation was the last of the night. At the end of it I was going to sell our Funnel Certification program, which we were going to sell for $5,000. But we gave the attendees a $1,500 discount. They got signed up. We did the presentation. I used the Perfect Webinar Script that you guys can all get for free at www.PerfectWebinarSecrets.com. Plugged in my presentation to that, did the pitch, and it was insane. I’ve never had a table rush like that before. And we sold half a million dollars from that one presentation, which I still can’t even fathom. That’s better than anything I’ve ever done, ever. That was just crazy. We were planning on opening up and doing a big webinar to promote the Certification program, but we more than sold out. So we’re closing it next year. We’re not going to open again until next year at the next live event, which is reason for you, if you want to be certified, you’ve got to be at the live events. It’s the only place to get access to the certification program. So that was awesome. And now we’re going to do a week-long event in Boise where we certify a whole bunch of people. We just got the rooms booked. It’s going to be so crazy cool. We’ve got a classroom style where it’s like a school classroom, which we’ll do the training for the first half of the day. Then we have three other rooms we broke down into horseshoe shape. The second half of the day we’re going to go into these rooms and actually work for like four or five hours on the funnel we’re talking about, on the concepts. So we’ll have people going around the rooms helping and strategizing and all those types of things, and then back-and-forth. It’s going to be amazing. We’re going to live-stream it for those who couldn’t come. It’s going to be so awesome. That was cool. And then that night, back up to the event, then that night after the presentation, then we took all of our Ignite Inner Circle members to a really nice dinner and fed them. Everybody got to hang out and network and that was really cool. And that was Friday. Then Saturday morning we got started in the morning. How did that happen? Man, it’s all a blur now. So Saturday morning we started at 8:00. I got up initially and I shared all of our high-ticket funnels. Then I had Robbie Summers from my team get up and show how he sells someone on the phone. He got up there and did role-playing and brought people on stage and closed them. It was really cool to see that. And afterwards we had Garret White, the master warrior, get up and show his high-ticket funnel that he’s using inside of Click Funnels. He’s doing between about $300,000 and $400,000 a month. He came up, and Garret, he cracks me up because part of us are very similar. We come from very similar backgrounds. He played football at Boise State, I wrestled at Boise State. Very similar religious upbringings. I think we both respect each other, but we definitely have different styles about us. I’m very quiet and one way, and he’s the opposite where he’s up there commanding the audience and dropping the F-bomb every other word and things like that. But man it was powerful. And it was interesting. 98 percent of the audience was just mesmerized and loved him, and two percent got really offended, which we kind of knew might have happened, by just kind of the way he is. It was important, though, because I wanted him there because that’s what people need to be doing. The way he basically divided his audience and showed his funnel. The goal of his funnel was to divide an audience. It was amazing. It was powerful. So anyway, that was amazing. Let’s see, did that take us to lunch? I can’t remember. Yeah, that took us to lunch. No, that was pre-lunch. Then after that, then I did a session on the perfect webinar, showing the scripting, the funnel, all those kind of things. Then Jay Boyer got up and showed 17 of his webinar hacks where he shows his whole process that he uses to close people on webinars, which was amazing. Then we went to lunch. Then after lunch we came back and we revealed the next big feature launch inside of Click Funnels, which is Acitonetics. We showed that and people went nuts. It was awesome. So Actionetics and we also previewed the new funnel marketplace that is almost live. And so that was after lunch. Then I did a session on what happens if your funnel flops, and funnel stacking. So I shared that at the end. And then we wrapped up the event and I stood in line for two hours taking pictures with people. I was so tired, but it was awesome. I just had such a good time hanging out with all of you guys and being there and seeing the impact of Click Funnels and what we’ve been doing is having on people’s lives. It’s just been so much fun. I appreciate all you guys who were there. During that event, we kept talking about our Ignite Inner Circle program, and in the back if people were interested they had a chance to sign up. So all said and done, just kind of a recap of some numbers. We raised about $25,000 for charity. From certification sales we sold over $500,000. From Ignite Inner Circle sales we sold over $300,000. And then between ticket sales and everything else, when you round it all up and tie it all together in a bow, the event did just about $1 million, which was cool. And we only really sold one thing, which was cool too. I didn’t want it to be a pitch fest, but I wanted to make sure we monetized it. And we only had one offer and it worked. So next year we’ll do the same thing. We’ll have one offer. We’ll relaunch the certification program next year the event and we’ll also obviously be talking about Ignite Inner Circle and those who are interested will go talk and get signed up and register for that as well. That was it. Feedback was amazing. So yeah. And we pre-sold tickets for next year’s event, which is going to be at the end of March in San Diego. So we’ll get info about that up really, really soon. That was what happened. It was a lot of fun and I’m almost home, you guys. I hope that helps, and I hope that helps you recap the event and see behind the scenes with the numbers and the metrics and how it all worked, how we choreographed it. We had a couple calls to Bill Glazier ahead of time and I appreciate him helping me choreograph the event and kind of make it in a way that gets people maximum value, able to monetize it, but not in a way that people are turned off by it. Everyone gets a ton of value and it just turns out to be awesome. That’s what happened. That was kind of how it all ended. Again, those of you there, I appreciate you being there. Those that weren’t there, get on board for next year because these tickets will sell out fast. We already sold out, I think a third of the tickets sold out live. So if you want to go, be sure to book it ASAP because it will not be around long. Thanks everyone. I appreciate you guys listening in and we’ll talk soon.

Amy McLaren is a full time teacher as well as being the co-founder of the canadian charity

Have you ever felt like a square peg in a round hole? If you have, you’re in good company. Stu McLaren, co-founder of Wishlist Member, Rhino Support and the non-profit World Teacher Aid, began his speaking career because of that feeling.