Podcast appearances and mentions of trey lewellen

Almost half the speakers at this year's Funnel Hacking LIVE are talking about e-commerce, and there's a reason why! First, we've made some incredible advancements in ClickFunnels' e-commerce engine with the groundbreaking partnership with Zendrop. This partnership allows ClickFunnels users to seamlessly add over a million products to their stores or funnels, revolutionizing the way we approach ecommerce and dropshipping. To highlight the focus on e-commerce at this year's Funnel Hacking LIVE, I inquired from two remarkable speakers for this year's first-time virtual event, Trey Lewellen and Alison Prince. Trey Lewellen, one of the top e-commerce sellers on the ClickFunnels platform and a co-trainer in the One Funnel Away Challenge, joins me to share his journey and strategies. Trey, who has been with ClickFunnels since the beginning, recounts how he went from struggling to sell a hundred flashlights to generating (truly) unbelievable sales in just a few months (you have to hear the number to believe it - trust me). His story is proof to the power of the spirit of being a #funnelhacker and the power of using ClickFunnels. Trey also gives a sneak peek into his FHL presentation, where he will delve deeper into the tactics and secrets behind his e-commerce success. Then I'll bring on Alison Prince to share her phenomenal repeatable successes in the world of physical products. Having generated over eight figures in sales on repeat, Alison's expertise in creating and selling simple, yet highly profitable products is unparalleled. She provides a glimpse into her methods and the unique challenges she has developed to help others succeed in e-commerce. Both Trey and Alison will be delivering powerful sessions at Funnel Hacking LIVE, offering invaluable knowledge for anyone looking to scale their e-commerce business. Key Highlights: ClickFunnels Integration with ZenDrop: Discover the latest updates and how to leverage almost unlimited ecommerce products with this dropshipping partnership. Trey Lewellen's Success Story: Hear how Trey went from zero to $30 million in sales with a single product and more lessons from each launch thereafter. Alison Prince's Expertise: Gain insights from Alison's journey to over nine figures in physical product sales and her journey with Funnel Hacking LIVE. FHL Preview: Get a taste of what's to come at this year's Funnel Hacking Live, focusing on both e-commerce and info products. Tune in to this episode for a wealth of information and inspiration to take your e-commerce business to the next level! Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out http://marketingsecrets.com/adfree Learn more about your ad choices. Visit megaphone.fm/adchoices

Trey Lewellen created the first 2 Comma Club funnel that made over 1 million dollars with an e-commerce offer. What turned into a ‘maserati bomb' of cash that led to unprecedented growth problems and success. This is the thrilling story of scaling a real business and how you treat both the successes and the failures to reach your business goals. But you'll also discover the path Trey recommends for your ecommerce funnel development and sales. Join Trey in the brand new One Funnel Away Challenge at https://onefunnelaway.com

This isn't my official year-in-review podcast episode (I'll record that in January), but I'm starting to look ahead at what I want for 2023.Both business and life.We're about to enter December (or, depending on when you're listening to this, we're already there), and I head back to California in a few weeks.The new planner, Create It, is done and off to the printer, so I can catch my breath for a minute and regroup.I've worked almost every day since the week off after my back surgery. Still, now that I'm starting to feel a lot better physically, my mental energy has shifted as well (nothing like being resistant to what is… although I've stopped saying my back is taking longer than I'd like. My only answer now is that my back feels better and better every day).Not that I could do much else…It's been raining almost every day (although, as I write this, there are bright blue skies outside… I'm hoping they stick around so I can take the dogs to the beach this afternoon).Let's get into today's episode…Launching a New CompanyI went into a lot of detail in the last episode that announced Create It, about the planner itself (as well as my decision to do this).I want to go a little deeper about my vision for Create It Company, why I decided to start another company separate from my personal brand, and how I see them fitting together.My first “real” entrepreneurial endeavor was the scrapbook store I opened with a business partner back in 1998. This was at the beginning of the scrapbooking craze, and I had just been laid off from my district manager position.Even though I didn't necessarily have the capital to do it, I would have opened another store (and can I say amen that we didn't). I had BIG visions for that store (and we could have killed it online had I known what I know now … hindsight is 20/20, isn't it?).My business partner didn't.It was more of a hobby for her, whereas I needed it to bring in an income.In many ways creating a physical content planner brings me full circle. Even at the Scrapbook store, I taught classes… so much of what I do today has been a part of my journey long before coming online.I'd like to see how far I can take Create It.Not just the planner, but the company.Which is why I needed to do this on my own.I've been fortunate to partner with amazingly talented people, but any time you bring on a partner, you're giving up control.And as crazy as I make myself, I'm much more willing to take risks, even when I have no idea how it will happen.The idea of giving up on myself feels like a death sentence.I have zero intentions of “retiring”… in fact, I see myself creating more as I get older.One of my goals with Create It Company is to scale it to the point where it doesn't need me. And who knows, maybe even sell it for a nice exit, but that's getting ahead of myself.Plans for the CompanyIn addition to hiring people (again, I went into much more detail about this in the last podcast episode), we have many more products planned for the brand.I don't want to give them away too much here, but here are the categories of products we're looking at:More planners (beyond the content planner)Stickers (physical & digital)PensCard decksLots of training courses (with guest experts)Monthly content prompts and template subscriptionConsulting on planner creation and publication (helping other people produce planners)To do this, I will need a little help and guidance in the e-commerce space, which is where my friend Trey Lewellen comes in.Trey is a master at e-commerce.So I'm looking at joining his mastermind in January.Obviously, organic content and social media will be a big part of our growth strategy, but so will paid...

It's been a while since I had Trey Lewellen on the podcast. Trey and I met 7 years ago in a mastermind that started off teaching Facebook ads and eventually pivoted to a more general mastermind with an emphasis on FB ads. The first time we hung out together was in Maui at one of the in-person events and I felt like I'd known him forever. Trey's energy is infectious. He's fun, super smart, and simply "goes for it", which is one of the things I admire most about him. Trey's business has evolved quite a bit over the years (you can read or listen to the first few years of his business in the first https://kimdoyal.com/growing-business-t-shirts-interview-trey-lewellen-wpcp-035/ (podcast episode) I did with him here). Once he found his sweet spot with e-commerce, he started coaching and mentoring other e-commerce owners as well as keeping his own e-commerce businesses running (he left his first niche.... which you'll have to listen to the podcast to find out what that was). With everything that has gone on in the world in the last year+ it's clear that e-commerce is only going to get stronger and stronger. And you don't have to be Amazon to do well with an e-commerce business. Trey's superpower is importing products from China (can you imagine how much easier that would be if you had someone in the U.S. who already knew how to do that?)/ I knew that Trey was using a lot of different traffic methods (beyond Facebook), because his Facebook account had gotten shut down. Naturally, I was curious as to how he was driving traffic and what he was teaching, so I asked him to hop on and do another podcast with me. You'll also hear about his latest endeavor, a documentary series called "The Death of Brick & Mortar", where he highlights e-commerce entrepreneurs and shares their stories.

What can you do to sell more with your ecommerce business? We decided to talk to one of Clickfunnels top earners, the ecommerce funnel guru, Trey Lewellen. Trey is know for setting the record for having the #1 physical product sold in the shortest amount of time using ClickFunnels. With well over $50m in sales now he has mastered product selection and sales funnels in the ecommerce world. More about Trey: Trey is know for setting the record for having the #1 physical product sold in the shortest amount of time using ClickFunnels. Trey's entrepreneurial journey took off in 2012 after working several years at the job he thought he wanted. He quickly shifted from working for someone else to becoming an entrepreneur when he was inspired by a successful businessman to create his own wealth. The success in his sales career made him passionate about teaching others how to achieve their definition of success, and his own coaching business, The Trey Lewellen Mastermind, was born. He began to share with others the lessons, tips, and tricks he learned from his own experience and research to help them build their own long-term, sustainable online businesses! Visit https://changecreator.com for more.

Today we’re chatting all things sales funnels and how one man used them to generate $50 Million in sales. http://www.shatterthemoldpodcast.com    

Trey Lewellen is back for another two part interview and we could not be more excited because of all the value he contributes! Trey is know for setting the record for having the #1 physical product sold in the shortest amount of time using ClickFunnels. Trey has had a ton of successes throughout his career from sales, to teaching others how to achieve their definition of success through coaching and a number of successful online businesses. In part 2 of this 2 part interview Trey and Dave discuss order form bumps on his 2020 Christmas Tree Ornaments campaign. Be sure to go to talktotrey.com to learn more! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe Also, check out clickfunnelsradio.com/2ccl

Trey Lewellen is back for another two part interview and we could not be more excited because of all the value he contributes! Trey is know for setting the record for having the #1 physical product sold in the shortest amount of time using ClickFunnels. Trey has had a ton of successes throughout his career from sales, to teaching others how to achieve their definition of success through coaching and a number of successful online businesses. In part 1 of this 2 part interview, Trey and Dave discuss how Trey sold 2020 Christmas Tree Ornaments with ClickFunnels and the business strategies behind it. Be sure to go to talktotrey.com to learn more! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe Also, check out clickfunnelsradio.com/2ccl

We are excited to have Trey Lewellen as our guest on this two part interview.  Trey is know for setting the record for having the #1 physical product sold in the shortest amount of time using ClickFunnels.   Trey has had a ton of successes throughout his career from sales, to teaching others how to achieve their definition of success through coaching and a number of successful online businesses. In part two of this two part interview Trey and Dave discuss MANY tip and keys to funnels and how when you are not online to do the selling/negotiating let the funnel sell and negotiate for you. Be sure to go talktotrey.com to learn more! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

In Part 2 of this episode of The Alden Report we finish our conversation with Trey Lewellen. Trey is an E-Commerce expert with a wealth of knowledge. In Part 1 and 2 of these episodes, Trey opens up and tells us what he did to grow his business, but more importantly he tells us the difficult stories, the hard times he had and what he did to overcome them. Business is hard, mistakes happen, catastrophic events happen and just like in your personal life, you need to address them and combat them head on. Trey shares with us his journey and experiences so that hopefully you don't feel the same pain he felt. What you will also learn in this episode is also gold. Trey charges tens of thousands to consult with entrepreneurs and he came on The Alden Report and gave us some nuggets for FREE. For more information on Trey visit: https://mronit.treylewellen.com/treylewellen 

We are excited to have Trey Lewellen as our guest on this two part interview.  Trey is know for setting the record for having the #1 physical product sold in the shortest amount of time using ClickFunnels.   Trey has had a ton of successes throughout his career from sales, to teaching others how to achieve their definition of success through coaching and a number of successful online businesses. In part one of this two part interview Trey and Dave discuss business adjustments during the pandemic and tools/tips when doing so. Be sure to go talktotrey.com to learn more! Join our Messenger Tribe! https://m.me/clickfunnels?ref=cfpodcast-join-CF-tribe

In this episode of The Alden Report we have Trey Lewellen, an E-Commerce expert with a wealth of knowledge.  Trey opens up and tells us what he did to grow his business,  but more importantly he tells us the difficult stories, the hard times he had and what he did to overcome them.  Business is hard, mistakes happen, catastrophic events happen and just like in your personal life, you need to address them and combat them head on.  Trey shares with us his journey and experiences so that hopefully you don't feel the same pain he felt.  What you will also learn in this episode is also gold.  Trey charges tens of thousands to consult with entrepreneurs and he came on The Alden Report and gave us some nuggets for FREE.  For more information on Trey visit: https://mronit.treylewellen.com/treylewellen

Tune in to the latest episode of the Success Academy podcast featuring Trey Lewellen, an expert when it comes to ecommerce. He has spent millions on ads and learned how to effectively make money with ecommerce through trial and error, and while making even more millions.

In today’s episode, Tyler talks to Trey Lewellen, a revolutionary in the ClickFunnels world. Trey moved from being an insurance agent earning $60,000 a year to owning an eCommerce business that generated over $20 million in sales last year.Trey comes on the show to share some of his genius ClickFunnel creation strategies and talk about the do’s and dont’s in online business. You won’t wanna miss this one.Key TakeawaysLearning funnel and lead creation (02:55)Stepping up into physical products (04:26)From $5k to $30k in 30 days (10:08)Learning from the eCommerce challenges (17:27)Creating systems that cushion you (24:35)Turning frustrating things into fascinating things (33:07)Trey’s recommended first traffic source other than Facebook and Google (35:27)The symbolism of the kaching license plate (37:35)How to take your business to the next level (39:39)Trey’s book recommendations (49:00)The value of mentorship in life and business (52:14)Additional Resources www.TreyLewellen.comYou can find the transcripts and more at http://bizninjaradio.comBe sure to follow me on Instagram @bizninja---Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts! 

In today’s episode, Tyler talks to Trey Lewellen, a revolutionary in the ClickFunnels world. Trey moved from being an insurance agent earning $60,000 a year to owning an eCommerce business that generated over $20 million in sales last year.Trey comes on the show to share some of his genius ClickFunnel creation strategies and talk about the do’s and dont’s in online business. You won’t wanna miss this one.Key TakeawaysLearning funnel and lead creation (02:55)Stepping up into physical products (04:26)From $5k to $30k in 30 days (10:08)Learning from the eCommerce challenges (17:27)Creating systems that cushion you (24:35)Turning frustrating things into fascinating things (33:07)Trey’s recommended first traffic source other than Facebook and Google (35:27)The symbolism of the kaching license plate (37:35)How to take your business to the next level (39:39)Trey’s book recommendations (49:00)The value of mentorship in life and business (52:14)Additional Resources www.TreyLewellen.comYou can find the transcripts and more at http://bizninjaradio.comBe sure to follow me on Instagram @bizninja---Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts! 

Amazing Story How Trey went from an Engineering job to $40 Million dollars in Sales.

FOLLOW TREY LEWELLEN:https://www.facebook.com/TreyLewellenFan FREE MINDSET GUIDE: www.thinkdifferenttheory.com/playbookFREE SALES GUIDE: www.salesandmindset.com/freesalesguide FOLLOW JOSH:www.facebook.com/thinkdifferenttheorywww.instagram.com/joshforti

Highlights from my keynote presentation at FHL 2020. Showing the 5 steps of how to find your voice, including how to find, develop and create your own frameworks. On this special episode Russell shares part of his keynote presentation from Funnel Hacking Live 2020 in which he speaks about finding your voice using a framework. Here are some of the super interesting things to listen for in this amazing episode taken from FHL: Find out what Russell means when he says everything is a framework within a framework. See why you need to become really, really good at making frameworks, and who someone is you can look to that shares a lot of them on social media. And find out all the steps you need to take to be able to finally find your voice. So listen here to this very special keynote presentation from Funnel Hacking Live 2020. ---Transcription--- What’s up everyone, this is Russell Brunson again. I’m still in beautiful Puerto Rico having a good time with some of the most amazing marketers, and personal development minds on this planet. And for today’s episode I wanted to give you guys some more from Funnel Hacking Live. During my keynote presentation I talked about some really cool things, and the first one I talked about how to find your voice, and inside of that how to develop your own frameworks. And really the theme of the event came back down to frameworks. I talked about how we find and develop and create our frameworks, and then on top of that went deeper into how to teach your frameworks and how to sell your frameworks and things like that. And then every speaker basically shared their framework. Everybody from Tony Robbins to Ryan Holladay and every speaker in between kind of shared their frameworks. So as you guys get deeper and deeper in this business you’ll realize it really all comes down to frameworks. So the very first presentation, part of my first presentation, I want to share with you guys is how to find your voice, and inside of that journey, how you’re going to create your own framework. So with that said, I’m going to queue up the theme song, and when we come back you guys will hear this first part of my keynote presentation going deeper into finding your voice as an entrepreneur. I think a lot of us get started in this business, at least I did and I was a shy, awkward, and I’m going to show you guys a clip in a minute…you have to evolve, you can’t just, there’s a process you go through. And a lot of times people that read my book Expert Secrets, they’re out there with a sign saying, “I’m an expert. I’m going to sell you something.” No, no, you missed it, that’s not the purpose, that’s not the path, that’s not how it works. There’s a process for you to be able to find your voice, and you’re like, “What’s the process? What’s it look like?” and forever I didn’t know. I decided you just go out there and you do it, and you do it, and you do it. And it wasn’t until recently that I sat down and said, “What did it actually look like for me? What did it look like for other people? How do I reverse engineer that so we can teach it?” and that’s where this process and this framework came from. Alright so I’m going to walk you guys through this. So phase number one here, phase number one is what I call the dreamer. And this is the phase that starts with a little spark. How many of you guys when you got into whatever it is that you’re doing, you didn’t know exactly what you were going to do, you may not have been super passionate at first, but you had the interest, some desire, you’re like, “This is kind of cool.” thinking about your business or the marketing of your business. When I got started in this, I didn’t know I was going to be a marketing nerd. I got a C in my marketing class. A C, and I should have got a D or an F, but my teacher was really, really nice. But I got a C in my marketing class. I didn’t know marketing was even exciting or fun or anything. It wasn’t until later when I was learning these things and trying to start a business when all the sudden there was a spark and I was like, “Oh my gosh, this is amazing.” And it all begins there.  So I want you thinking back about your business. What was the spark initially that got you so excited about what it is that you do? Can you guys remember that moment? What was it that created that spark for you? That’s where this begins. The next thing that I want to kind of add upon that, this is from Tom Bilyeu and Tom is speaking tomorrow, I believe. So I’m excited about Tom coming, it will be his first time at Funnel Hacking Live. But as I was developing this, I saw Tom post something on Instagram, and I was like, “Oh my gosh, this is brilliant.” He posted a little framework for how to develop your own passion. And I think about this a lot because I get people all the time who come into our world, and they’re like, “This is exciting, but I’m not passionate about anything yet, Russell. What do I do? How do I find passion?” I’m like, “I don’t know.” because for me, I’m just excited about everything in life. There’s so many cool things happening, and I don’t know how to develop passion. I couldn’t understand that in my mind until I saw this from Tom and I was like, “Oh my gosh, this is the secret.” For those of you guys who may not have it, you’ve got a spark and you’re trying to figure things out, this will help you. This is what he said, this is the 5 step process he said. Number one: Go and experiment with a whole bunch of stuff. So if you’re like, “I don’t know what business I want to be in, I don’t know what my career is going to be” or whatever, you go try a bunch of things. That’s why a lot of people go to college. You’re taking a whole bunch of classes just to find out, what am I actually interested in? So you go and experiment with a whole bunch of stuff, that’s step number one. Step number two: After you do that, start looking at all the things I just tested and tried, all the things I read, all the podcasts I listened to, all the videos I watched, what are the things that spark my interest? And you think, “I’m interested in that, that’s the next topic I’m excited about. That’s something I could be passionate about.” So you find the thing that sparks your interest. From there you start deeply engaging with those things that sparked your interest. You start going deeper on them. If you listened to a podcast about biohacking or about whatever, you’re like, “This is cool.” It’s like, “Okay, now let’s go deeper to see if as I go deeper this keeps resonating with me.” So start going deeper, start studying, start learning, start finding people around you that are excited as well, and go as deep as you can. Number four: As you start engaging and it goes from an interest to a true fascination, you get that fascination that’s like, “Oh my gosh, this is exciting.” Then you go down the path to gaining mastery. And then number five: Fascination plus mastery equals passion. Now this for sure was true in my journey. Again, I got started I was a college kid, I had just met my beautiful wife. I had proposed to her and I realized that I didn’t have a job. And she was probably going to want to eat sometimes, and I was like, “What do I do? I don’t know. Let me try a whole bunch of stuff.” I started just doing a whole bunch of things and studying and reading and learning, and all the sudden I started finding these things that caused interest. And those things I started geeking out on and going deeper and deeper until my interest became a passion, and the more deep the more fascinated I got, and the more fun it got. And that’s where this journey begins. That’s how you get the spark and you start to grow. Alright, so after you guys have the spark, do you know the best way to turn a spark into a fire? Do you guys want to see? It’s kind of cool. This is the way you turn a spark into fire. Let’s dim the lights a little bit. If I get my phone out right here and I turn this light on, this is a spark. And by itself, if I’m not careful, this spark is going to go out. I need your guys’ help. Can everyone get their phones out real quick, and turn the lights on? Something interesting happens when you take spark and you get it around other people’s sparks, other people who are already on fire. Everyone grab your phones out, get them out and turn your camera on really quick, I want you guys to see this. If I want to turn my spark into a fire, into an inferno I gotta find other people.  Look around you guys, look behind you. You find other people and you get your sparks together, it starts growing. Alright, if I take my spark to a fire, it can’t help but grow, am I right? That’s why we’re here today, to help you guys take your spark and to light it on fire. I tell people all the time, my role in this whole game is to get you guys so excited and so passionate about the marketing of your business, whatever business you’re in, you’ll be able to run with it. I’m assuming you’re already obsessed with your business or you wouldn’t be here. So my job is to get you obsessed with the marketing of it. Let me take that spark and let me ignite it and get it on fire. The best way to get that spark into a fire is to ignite. I lost my thing, is to get it around other people. As you get around other people you start feeling that, it starts growing inside of you, and that shifts you now to the second phase. The second phase is where I start taking on the identity of the reporter. It’s interesting, how many of you guys have ever heard of Howard Berg, the world’s faster reader? So when I was in elementary school in the 90s I was an infomercial geek. So I was watching infomercials and there was this guy who was the world’s fastest reader. I saw him reading these books, and he goes through the page like this, flips through and starts reading them super fast. I was like, “That is the coolest thing. There’s no way it’s true. He’s got to be faking it.” And I remember watching the infomercials over and over and over again as a kid. Then fast forward like 15 years later, I’m a grown man, well, grownish. My kids always tell me, “Dad, you are the least mature adult we have ever met.” I’m like, ‘Thank you guys, I think.” I remember on Fox news, what’s the Cavuto, the Cavuto show, Howard Berg was on there, it was right after the health care bill came out. And there was the huge health care bill, and they had Howard Berg read the entire health care bill live on Fox news in front of everybody. So he reads the whole health care bill in 55 minutes, and then afterwards he interviewed him, “So what does it say?” And he starts telling him all the things and reciting back huge portions of the health care bill. I’m like, “This guy is amazing.” And then I’m at an event like this, it was in Dallas, there was about 1000 people. It was about a fifth the size of this. And I’m speaking on stage and I get done afterwards and some guy is like, ‘Hey, there’s the world’s fastest reader is here. He wants to meet you.” I was like, “Wait, wait. Howard Berg’s here?” and I started totally fan-girling and freaking out, and he’s like “You know who he is?” I’m like, “Yeah, I used to watch his infomercials when I was like 15 years old. This is…” Anyway, I was so excited I had a chance to meet him, and me and Howard have become really good friends since then. And actually, when I launched the Expert Secrets book I had Howard fly out to our office and I was like, “I want you to read my entire book, live on Facebook, and then I want to quiz you and see if you actually remember it.” Because writing a book is cool, but having the world’s fastest reader read it live in front of you is way cooler than that. So I had Howard fly out to Boise, and I was like, “Here’s the book. I want you to read it.” And he sat down and he started reading it. And did anybody see the episode of this where he did it on Funnel Hacker TV? He read the entire book in 4 minutes and 43 seconds live on Facebook and I was like, ‘This is so cool. There’s no way he’s actually getting it.” So we watched and he read the whole thing, and then when he got done reading it, I had the really cool opportunity to sit there and be like, “Okay, let’s see if you actually read it.” And I started asking him questions about it, and he was able to tell me things back. “Well, you said this and this. Then you talked about this. And this is my thought about that.” And it was one of the coolest experiences of my life. Did you guys ever see the Sony speed-reader commercial? He’s on that with Justin Timberlake. It’s a really funny ad where basically they have the Sony speed-reader and Justin Timberlake says something like…maybe it was Peyton Manning…anyway, Peyton Manning says something like, “With the Sony Reader I can read 100 books.” And Howard Berg goes, “I just did.” And then Justin Timberlake is like, “I just did too.” It’s the funniest commercial. It’s worth watching. So after that night, after we got done, we took Howard out to dinner in Boise. And I’m sitting here like, there’s this guy who’s read over 30,000 books. Every book you can dream of, he’s read. What do you ask this guy? He’s got information about everything. I could ask him about business or about finance, or about sports or about anything. And I was like, “I’m going to go to a spot that you don’t normally go with people, because I’m really, really curious.” And so I asked him, I said, “Howard, I’m really curious after all your life experience, reading 30,000 books, what’s your opinion on God?” He looked at me a minute, he smiled and he said, “You know what’s interesting? Most people when they want to learn about a topic they’ll read one book or one thing and they base their opinions on that and it becomes fact for them and they go forward. What I like to do instead, I like to read all the people’s opinions. I’ll read 10, 15, 20 books on a topic. For example, for religion I basically read every single book on the topic. As many as I possibly could. Hundreds and hundreds of books.” He said, “By reading a whole bunch of things about it, I got a very wholistic view of what I believe God is. Based on that let me tell you what I believe..” and I had I one of the most fascinating conversations of my life, to hear what someone like this has a chance to learn and read from every religion you could dream of, what his beliefs were in God. One of the coolest, most amazing conversations of my life. So I was thinking about this with Howard and started thinking about how that works in our life. A lot of times we come into this world and we’re trying to do our business, and we become the expert, like I know everything. And we go out there and try to convince people. But the problem is we read one book. The phase for you to really evolve and find your voice isn’t to take one idea and then start running with it, it’s to get a very wholistic view. So I started looking back at when I got started, and I found something really embarrassing. This right here is the first video I ever created ever. This is, last year I showed you guys one and you all teased me, this one’s worse. So this is about the time YouTube came out and a couple of people had videos on their websites. And I was like, I’m going to do a video and I remember someone, Armand Morin had a video, and he had the background was gone and he was on the page, and it looked really cool. And I was like, “I’m going to do that.’ So I bought a video camera, I set it up, and I record this video, and it didn’t work. I tried to edit it, and I couldn’t get the background to delete, and it was so many bad things. But this was the very first video I ever made. And I want you guys to hear how bad I was, and hopefully it gives some of you guys some encouragement. You’re like, “If that guy can do it…” Here we go. (From the video) Hi, I’m Russell Brunson and welcome to the secondtier.com. I’m here to  help you get……Okay, Hi, I’m Russell Brunson and welcome to the secondtier.com. I’m here…(mumbles) I’m here to introduce you? What do you say? Hi, I’m Russell Brunson and welcome to the secondtier.com. I want to help you get started with your affiliate training today. The first thing you need to do is click on the link above me and download our affiliate… That was real cool, the flushing toilet in the background. (Onstage) He literally flushed it in the middle of the video. It was me and him, there were 2 of us in the room. Come on. Anyway, so there’s hope for all of you, I swear. So this is the video of my journey. I was like, “I’m horrible, but I’m going to try.” And I started trying. At this point and time I had my beliefs. I was like, ‘This is how I’m going to do this thing.” But I didn’t know marketing, I didn’t know these things. I’m like, “How do I learn this.” So what I did is I went up and I said, “Okay, I’m going to do what Howard Berg would have done. I’m just going to take my opinion and believe everything. I’m going to go and find a whole bunch of people who know more than me. I’m going to talk to them, interview them, figure out all their stuff. And based on finding out opinions form a whole bunch of people and from there I can develop an actual opinion.” So this is little nerdy Russell from 15 years ago went out there and he found the best of the best at the time. This is Carl Gelletti, I used to call him all the time and ask him questions. This is Mike Filsaime, this is Gary Ambrose, this Brad Fallon, I think is in the room, this is Brad Fallon, this is Ewan Chia, this Rosalind Gardner, this is Jack Humphries, this is Keith Baxter. These are the people when I got started in the game, they were the people that were already on fire. I had a little flame and I was like, “I have a flame and this things going to go out if I don’t find something fast.” I started looking, who’s got the fire? Who’s got the fire? I need to find those people. And I found the fire. I got on the phone and I called them, I flew to their house, I had them fly to my house, I did everything I could. I got in the rooms they were in, because I knew that if I was going to take my spark and I needed it to become a fire, I had to be with the people who were already on fire. I found those people and this little nerdy Russell was able to take his spark and turn it into a fire. So for all of you guys the next step in this journey of growth for you, is first off to be fascinated, have a spark and then you need to find the people who have the fire. And you have to go to them humbly and start asking their questions, and don’t judge everything based on the lens that you view the world through. Find other people and be open to other opinions and other ideas because it’s going to give you a very wholistic view and make you, give you the ability to serve your people at a much higher level than you ever could, by just looking at one angle. So the first 2 phases in this formula, in this framework are all about growth. It’s your journey to become something bigger, become something better, become the person, the leader that you need to be to lead your people. Now after you go through these first two phases, number one dreaming and having a spark, number two is finding people around you and asking them questions and learning from everybody you can. Every single piece of information you can get access to, and learning from everybody. Then we start shifting from growth to contribution. Alex Charfen always talks about the call to contribution. How entrepreneurs hear the call of contribution. I need to contribute. I gotta create something. I gotta do something, I gotta go out there, and I gotta do something. You guys have heard that call, that’s why you’re here. You’ve heard that call to contribution. How do I contribute more? So there comes a time in all our lives, we keep growing and growing, keep studying and learning, but if you don’t start shifting from growth to contribution, you will flatline. The first time I understood this was true was when I was a wrestler. In college I was a wrestler, in high school I was a wrestler. I was a state champ in high school, took second place in the country, I was an All American in high school and I thought I knew everything. The worst thing that could possibly happen to any of us, is we think we know everything. I was like, “Shh, I know everything. I’m such a good wrestler.” And I remember my senior year after I took 2nd place in the nation, my coach Greg Williams, who is now the coach of UVU, he said, “Hey do you want to come coach at a wrestling camp?” and I was like, “I don’t know. I got girls to date this summer. This is my big time before going to college.” And he’s like, “I’ll pay you $100.” I’m like, ‘I’m in, let’s go.” So that was the value of a week of my time back then. So I went to the wrestling camp and he’s like, “Here’s some kids. I need you to train them how to wrestle.’ So I’m like, ‘Okay.” So I go to the kids and I’m like, “Okay this is how…” and I remember teaching a cheap tilt, which is like my move, and I was like, “Here’s how you do a cheap tilt.’ I show the kids and I’m like, ‘Okay, go try it.” And I sit back. The kids come out and they start trying it and nobody gets it even remotely close. Almost all of them ended up pinning themselves. I’m like, “No, you guys. You didn’t listen to a word I said. Come back in.” I showed them, “This is how you do a cheap tilt. Now go do it.” And they go back out, and everyone’s like doing the same thing, flopping over, pinning themselves. And I’m like, “What is wrong with these kids?” And I sit back and I’m like, “What are they doing wrong?” and I start looking and I’m like, “Oh my gosh, he’s doing it wrong because his hips keep sliding out, and his knee…I never knew that. This knee needs to be, the foot needs to planted here, and the knee’s got to be pointed to the ceiling. What else?” and I start looking and like, “Come back in guys, come back in. Look at this. When you’re doing it, look where my foot’s at, it’s right here. Look where my knee’s pointed.” And they’re like, “Oh cool.” I’m like, “Go try it again.” They start doing it, and all the sudden the kids start doing better. And I’m like, “Huh.” And then I bring them back in and we go back and forth, and back and forth, and for the entire week I spent with these kids, I’m looking at what I’m doing and my processes, understanding why they work and then figuring it out. And as you start looking, one of the fascinating things about a pattern is after you become aware of a pattern, it’s like, “Now I know the pattern. I can manipulate it, I can change it, I can grow it, I can figure things out based on that.” So for me, I had gotten to a point where I had grown personally at a certain level where I stopped and stagnated. And when I shifted and started becoming a coach and helping other people, that’s where I started to continue to grow. That’s where I shifted from growth to contribution, and that’s how I got to the next level of growth. So for all of us, there comes that time where as you’re growing and you’re sharing, the only way to continue to grow is to shift from growth to contribution. This is where you start coming out there. This is where most entrepreneurships, most businesses start, when you’re shifting from how do I become better to how do I make other people better. And that’s the next level. Way more fulfillment by the way, on the contribution side. Okay, so that moves us to phase number three in the framework. Phase number three is now we start building our own frameworks. This is going to be weird for a minute, but I promise at the end you’re going to be like, “Oh my gosh, this is amazing.” So we need to start creating our own frameworks. If you notice, most of the greatest entrepreneurs business people, they have their own proprietary frameworks. So this is the next phase, after you’ve gone through growth, now you shift to contribution, this next phase is started creating your own. So the first step here is you need to create what we call your framework hypothesis. What is my framework to get somebody a certain result? Let’s just say this is me, this could be for any business. Here’s your path, so here’s you, and you’re going on this journey up here, and this is the result, this is the thing you’re trying to get to. So as you’ve been going through your growth and you’ve been learning and you’ve been studying and all these things, you’re figuring it out, and you’re moving yourself up this line. Now you’re like, “I think I know how to get here. I’m pretty sure I know how to do that.” So based on me interviewing like 50 people or reading a whole bunch of books, or whatever that thing is, I’m going to make my hypothesis, I think this is what I need to do to get that result. Make a hypothesis. How do we make a hypothesis? This is something Bruce Lee said, and thank you James Friell for finding this quote for me. But Bruce Lee talked about this, he said, “What you do is you research your own experience. You absorb what’s useful, you reject what’s useless, and add essentially, which is your own.” As you’re going through this growth phase where you’re interviewing a whole bunch of people and you’re learning from a whole bunch of experts, the goal is not to learn everything they say and just believe it as is. There’s a lot of like, as I was listening to Howard Berg, a lot of his beliefs on God I agreed with, a lot of them I didn’t. It didn’t mean it was right or wrong, but I was able to listen to that thing and say, “Wow, this is awesome. I’m going to take these gold nuggets, these are the things for me that I believe that I think can add to what I believe.” Same thing here, when you’re going through this process of learning and studying and growth, you’re looking for the nuggets. What are the things that I believe in? You take all the different pieces, you take that and say, “Okay, now that I have this. This is my framework hypothesis. This is what I think is the secret.” So we create our framework hypothesis, which is basically, “for me to get this result I’ve gotta do step one, step two, step three and that’s how I’m going to get this result.” Now we have a hypothesis. That’s step number one. Step number two, now that I have a hypothesis, this is what I think I’m going to do to get that result. Now we gotta go out there and actually test your framework hypothesis on yourself. You have to become the human guinea pig. A lot of people get that ordering wrong and they say, “Okay, here’s my framework hypothesis, let me go sell something.” No, no, no, not yet. This is where we gotta figure out if it actually works on you. One of the people I respect a lot is Tim Ferris. They’ve called him a lot of times, “The human guinea pig” he’s one of the original biohackers. And I was reading, I can’t remember which one of his books, but one of his books he was talking about, he implanted something inside of his body to test his blood levels. And every single day he’d test little things. Like he’d take this supplement and see what happened to his blood levels, and he’d take this, and try this, and do these things. He took over a thousand blood tests based on all these different things, and after all is said and done, and he said, “Based on all the things I learned, this is the diet that’s the best. These are the supplements, these are the things, this is the framework that I believe is possible for you to be able to get the result you’re trying to get. So just like Tim Ferris to become the human guinea pig, you’ve got to become a human guinea pig for your framework at first as well. So you take that and you say, “Okay, I think this is the way I get my result.” and you go out there on this journey. Now you go on the journey and what’s going to happen is sometimes you’re going to go through the process and be like, “I was right. I figured it out. I’m at the top.” But what typically happens is you go on this journey with your framework and a lot of times it doesn’t work at first. You try something and ugh, it failed. You try something else, aw, it failed. That’s okay. This is a framework hypothesis. You can tweak it and say, “I’m going to change this, I’m going to change this.” Until eventually you’re like, okay and eventually get to the top and have the success and get the result you want.  So now you’ve got a process, you’ve got a system that works. I know it works for me, it’s worked for me. And so that is the first step here, where you become a framework creator. Boom, I have a framework that works. How many of you guys in this room right now have a framework that works for whatever it is you do. It can be anything from like, how to lose weight, to how to get a white smile, to how to make more money, how to start a business, how to invest in whatever, how to save money on taxes. Every business needs to have a framework. Some of you guys are like, ‘But Russell, this doesn’t make sense to me because I don’t sell information products, I don’t need a framework. This only works for the info people, this only works for authors and speakers. This doesn’t work for me because I’m a blah.” Fill in the blank, right. Well understand this, all businesses are about one thing and one thing only. Businesses are about how in the world do I get a client a result. That’s it. I’m in business to do this, to get this client this result. That’s what you have to understand. And there’s always a framework or a process to get somebody that result. So the question you’ve got to ask yourself is what is the framework that somebody must follow to get a certain result? And what’s interesting is your product is just a piece of that framework, it’s not the whole thing. So what’s the framework someone must follow if they want to get a certain result? So figure out whatever business you are, this is a result the person is coming to you with. They want to get out of pain, they want to grow taller, they want to grow hair, they want to, whatever your business is, that’s the result, what’s the process they have to go through to get that result with you? So for example, here’s Clickfunnels, right. So Clickfunnels we have a framework, you guys have seen me talk about frameworks all the time. So we have a framework to help people to grow a company online through funnels. So that is my framework. And what’s interesting about my framework is the product, Clickfunnels, this software is just one step in the framework. So I’m like, step number one you’ve got to have an idea, step number two you’ve got to create an offer, step number three….and all the sudden step 5 now you need Clickfunnels to build the thing. If I just came to you like, “Oh you need clickfunnels, this is awesome software.” “Why?” “Because it’s awesome, you can move things, drag and drop, it’s really easy.” “I don’t get it.” But if I’m like, ‘What’s the result you want? This is the result you want, cool. There’s a 5 step framework. Step number one you gotta do this, step number two, step number three, and now you need the software for step number four and step number 5.” Does that make sense? So my product becomes part of the framework, it is not the framework. Let me show you how this works for a more traditional company, like a dentist. So the dentist, if I was a dentist I would have a framework for how to get white teeth. There’s a whole process, and I’m not a dentist, I don’t know exactly the process, but they have a framework how to get white teeth. If someone came to me as a dentist and say, “I need white teeth.” “Okay, cool. First thing you gotta do is you gotta brush twice a week, not a week, twice a day. Brush twice a day. Step number two you should be using white strips or hydrogen peroxide. Step number three, you’ve got to come to the dentist, my product is like step number three. One of the steps is you come to me and we’ll do teeth whitening, or we’ll do a line…” or whatever the thing is. But I still have a process. If I’m just like, “I’m a dentist, you should come to me so I can clean your teeth.” It’s one thing, what’s the result? The result is bigger than that. The result is the framework. So here’s the framework to get somebody that result and your product becomes one step in the framework. Does that make sense? The same thing is true with ecommerce sales, if you’re selling physical products. My product is a framework to get blank, to get what? And then inside of there your product becomes part of it. So for example, let’s say I was selling flashlights. I might have just a flashlight by itself will sell, but if you look at some of you guys have heard Trey Lewellen’s story a lot of times, he was the first funnel inside Clickfunnels that blew up to astronomical levels. But he shifted, it was a flashlight at first, but when he went from it being a flashlight to being a survival flashlight, I’m going to show you guys a framework for how to have survival. It wasn’t just a flashlight, it was part of a framework of like, I don’t know exactly how to use flashlights for survival. I think you shine them in people’s eyes and blind them so you can kick them in the shins or something. But it became part of a framework. So every product, everything is a framework. What is the result you’re trying to give somebody? And your product a lot of times, is one piece of the framework. And the cool thing about frameworks as you start creating them. We can do frameworks, I can take a framework and I can teach that framework in 3 minutes, or I can teach it in 30 minutes, or I can teach it in 3 hours. I can sit down right here and say, “Okay guys, I’m going to teach you guys the new Traffic Secrets book.” And I could do a 3 minute presentation and teach you my Traffic Secrets, the core pieces of the Traffic Secrets book, right. Or I can say, “I’m going to do a 30 minute presentation, let me teach you the core things.” And I could bulk it up, tell more stories, add more things to it. Or if I did 3, if I wanted a 3 hour presentation, I could do that. Or I could do a 3 day event just on Traffic Secrets by itself as well. So that’s something to kind of think through. And the reason why these frameworks are so important, as you’ll see here in a second, we use these frameworks in every aspect of the funnel, as you’ll see here. But the first thing I want you guys to understand is that we can create frameworks really, really, really quickly. So again, this is Tom Bilyeu. Tom and his wife Lisa are some of the best framework creators I’ve ever seen. Who follows them on instagram? Tom or Lisa? If not, you gotta start following them just so you can see the frameworks and how they do them so often. I’m going to show you guys a couple of them. So Tom put together a framework called Sleep Habits. It’s hard to see here. These are sleep habits. There are 6 sleep habits to increase your sleep. Step number one, stop eating 3 or 4 hours before bed. Step number two, use blue blockers 2 or 3 hours before going to bed. Step number three, go to bed early. Step number four, set your intentions….and there’s his 5 step, 6 step framework for sleeping better. Here’s another one. He created a framework based on a movie. How many of you guys have ever seen a movie before? Like 4 of you guys? Who has ever seen a movie before? Okay, so Tom watched the Matrix and he’s like, “I’m going to show you guys the 7 lessons I learned from the Matrix.” And he showed his framework for the Matrix. Number one, you can’t do it until you believe it. Number two, the world as you perceive it isn’t real. And on and on and on. Here’s one that he made, his framework for surviving Thanksgiving dinner. Step number one, minimum of 16 hour fast every day. Number two…and they post these all the time. These are just simple little frameworks. Now the reason I’m showing you guys this right now, and I’m talking about the fact that you can create a framework in 3 minutes versus 30 is because a lot of times I don’t want to spend 2 years building a huge framework. I want to test some stuff out. So social media, I can post a framework, I can do a podcast posting a framework and see if people care about it. I’m going to show you guys my 5 step framework for getting more views on YouTube. Whoever wants to see that one? Eh..Okay I’m not doing that one. Then I post another one. Who here wants my 5 step framework to add 100,000 people to your list in the next 2 days. Sweet, I’m going to go deeper on that. But I could post something on instagram, “Here’s my 5 steps in the system to build a list.” And if nobody cares, I don’t go deep there. If I post and people are freaking out, and this is awesome. Let me go deeper. Let’s say I’m a dentist, “I’m going to post a 5 step framework for how to get coffee stains off your teeth from home.” Who would want that? You guys don’t believe me? I’m not a…anyway, I could post that real quick and be like, “Oh my gosh, nobody cares. I’m not going to build it.” Or I post something else, and you start finding out. So it’s essentially becoming quick at creating these little frameworks, and then putting them out and testing them, to see what are the things that cause people to get excited, before you go deeper? If you guys notice, almost every one of my podcast episodes, I think I’m like 600 episodes deep or more, is me sharing a quick framework. That’s it. Sometimes you guys don’t tell me anything, I’m like, ‘Okay, that one sucked.” But guess how I know when I do a good one. You guys message me. I get tons of “Dude that was amazing.” “That was fire Russell.” People do the fire emoji. And people go crazy. I’m like, ‘okay, that’s, I’m going to go deeper there.’ All the stuff I share on stages like this, our own stage, this is the year of testing. And a lot of stuff you guys don’t care about, other things you freak out about. I’m looking, what are the frameworks that people are interested in, I’m going to go deeper in those, start creating those things. Alright, so understand that frameworks, as you’re going to see, are at every step in the funnel. There’s frameworks here at the ad level. There’s frameworks here at the opt-in level. There’s frameworks when you’re selling and frameworks throughout the sale. So I’m going to show you guys this in a lot more detail here in a second. I’m going to show you guys a case study of one, so you can see exactly how they fit. But just imagine the ad you see like, ‘Who here wants my 3 step framework for how to ad more…” Sweet, you click on that and it takes you to the landing page. Awesome. “Give me your email address and I’m going to give you my 5 step framework for how to do whatever.” They opt in. Next page it’s like, ‘Cool, I just emailed you the framework. There’s a 3  hour video of me teaching this framework in more detail. For $37 you can have it.” Boom, and then we go through it like that. So framework is what drives people and pulls them from page to page to page throughout. Okay, step number three. After you’ve created these frameworks, you have to give your framework a proprietary name. This way it becomes your own. If you don’t do that, it’s just like anybody can rip it off. You’ve got to create your own proprietary frameworks. So for example, I’m going to see how well you guys have been paying attention to me for the last 5 years. I’m going to draw something and when you know what this framework is, I want you to shout it out at the top of your lungs. Are you guys ready for this, the first one wins a million…just kidding, you win nothing. Everyone’s shouting. As soon as you know what the framework is, post it out. Oh, Perfect Webinar. There’s my framework for how to run a webinar. Do you know how many leads I have gotten by giving people for free, my framework for how to run a webinar? Hundreds and hundreds of thousands of leads of people who have opted in to say “I want to learn how to do a webinar.” They give me their email address, I give them the perfect webinar script, and we have a free plus shipping version, and we go through there. And it has become a huge, huge, huge lead generator for us. It has somehow, you’re like, “Russell, what does perfect webinar have to do with Clickfunnels. Clickfunnels isn’t even in the framework.” Oh, but if you have a webinar that works, then you need Clickfunnels to host. Oh, oh. That’s test number one, you guys ready for number two? Okay, let’s see if you guys know what framework is next. First one to yell it out wins. Value ladder. You guys know my frameworks. There’s the value ladder framework. You guys ready for the next one? This one is going to be a little trickier, this one has not been as prevalent, but if you were here last year you should know this one. What’s this, what’s this? You all failed. Everyone who was here last year, go home. Someone said it, hook, story, offer. Okay, I’ve got one more in my pop quiz. Okay, you guys ready for this one? Loud as you can, as soon as you know what it is. Alright….You guys know my frameworks. How many of you guys feel like you could confidently come up and teach any of these frameworks because you’ve seen them so many times? Yeah. The nice thing about a framework is that people, after they see the framework, they can remember it. They can teach it, they can share it, it can grow. It’s so, so, so powerful having your own frameworks. Tonight after dinner we are doing a story workshop. I’m going to be going deep into my story frameworks. I just want to make sure you guys come back for that because it’s going to be really, really fun. I put a lot of work into it. We’re going to learn how to try and tell some stories. If you look at business though, my entire business is just frameworks. How many of you guys have read any of these 4 books? What’s that last one? What? Dotcom Secrets are all my frameworks for the first ten years of my business. I put them together in a book and you guys read the book and you’re like, “These are amazing. I need to buy Clickfunnels now.”  Okay, Expert Secrets is my frameworks for how to sell, how to put video and copy on the pages to convert people as they come through your funnels. Traffic Secrets comes out very, very soon, which is all the frameworks for how we get traffic into our funnels. And Unlock the Secrets is the secrets that I keep opening and looping you guys to tease you and you’re like, “What is it?” And I’m not every going to tell you, but you’ll find out someday. There’s a framework for that, about open loops. So there you are, that is frameworks for a whole company. If you look at this, it’s interesting, there are frameworks that are embedded inside of frameworks. So if you look at Expert Secrets and if I needed to do a 5 second instagram post, or I wanted to make a 3 minute video about the framework in Expert Secrets, I would go to the table of contents and section one of the book is how to create a mass movement. Step two is belief through story, step three is your moral obligation, and step four is the funnels you use. So there’s the frameworks, the 4 step framework for how to become an expert. I could teach you that in 3 minutes. But if you look at this, inside of each framework, each of these sections of the book, there’s a whole bunch of things inside of each section of the book. What are they called? Chapters. So if you break it up bigger, chapter one is create your own movement. But then inside of there there’s a framework. In create your mass movement there’s 5 steps. Number one is become the charismatic leader. Number two the future based cause. Number three new opportunity. Number four, opportunity switch. There’s your framework for how to create a mass movement. Now I keep going another step deeper. What’s the framework for the new opportunity. I have a framework for that as well. Okay, there’s frameworks inside of frameworks, inside of frameworks. This is what we do as entrepreneurs, as creators. We’re creating frameworks for our people to help get them results. Do you guys understand that? That’s our goal. So as we are going on this journey ourselves, trying to find our voice and become an expert, we’re going through this path, we say, “I’m trying to get this result for myself first. I’m going through this growth. I’m trying to get the result as I’m going through this path. I’m learning, I’m creating my own framework hypothesis. Oh my gosh, I got a result. I have a framework, I have a proven system now to get a result.” which is all business really is, what’s the result you’re trying to give someone? Now I have a proven framework to get anybody this result. So now you’ve got a framework, what do you do? Go sell stuff now? Yeah? No, not yet. You all failed the test. Just because you have a framework does not mean you should start selling it or making money from it. Just because it worked for you does not mean it’s going to work for everybody. I had a mistake when I first got started in this part of the business where I had these funnels that worked in my business and I started to try and use them on other companies, and I realized there were intricacies that I didn’t understand in my company versus other people’s. And it took me a while to respect that enough to say I gotta figure out how this works. What are the changes to make it work in a gym versus a dentist, versus someone who’s selling physical products. You have to figure out those changes, intricacies. So the next step is not for you to go and start selling them. The next phase here is for you to start working for free and serving your future dream clients. You know that the frameworks work for you, it got you the result, now you gotta find out if it’s going to work for other people as well. This is where you will learn the intricacies of your art. So when I got started in this business, in the coaching side of this business, what I didn’t do is set up a website or set up a funnel and be like, “Hey, I’m Russell Brunson. I’m really cool. One time I made a bunch of money, you guys should sign up for my coaching program.” For two reasons, number one, you sound like a jerk. Number two, just because I made money doesn’t mean I’m going to help anybody else make money. So the next phase for me was like, “Well, I’m going to go work for free to see if what I think is right, this hypothesis I have that worked for me, I’m going to see if it works for other people.” So what I did, this is right before the whole Clickfunnels journey took off, I met this guy named Drew Canoli. How many of you guys know Drew Canoli in here? FitLife TV, co-owner of Organify. I met Drew and at the time they were kind of struggling in their business a little bit. And it’s kind of a crazy, we had a friend in mutual, and I was going through this juicing phase in my life where I just wanted to juice everything and Drew is like the juicing guy. So I was like, my wife and kids and I were going to Lego Land, and Drew lives in San Diego so I was like, ‘Hey, can you introduce me to Drew? I’d love to meet him when I’m out there.” So our co-friend kind of connected us together and like two days later I jumped in my very first uber ride ever, I drove over to Drew’s house and we sat down. And it was this awkward moment where like, we hadn’t ever talked before, we got introduced by this other third person, it’s going to be weird. I remember knocking on his door and he opened up, and I’m like, ‘hey, do we hug or just…” you know like the weird internet hi, like, “hi, I’ve seen your face a lot.” So  he let me in, and we walk in and walk into this room, his front room and I sat down, and on the table was one of my first things we used to sell it was called 108 Split Tests. How many of you guys have read the 108 Split Tests book. It was sitting there and I was like, “Oh dude, you got my book.” And he’s like, “Not only do I have your book, the creepiest thing just happened. I bought your book, like 2 days ago it showed up. I’m sitting here reading through all your split tests. And in my head I’m thinking, man wouldn’t it be cool if Russell Brunson could actually come here and actually do these tests for us, because I don’t know how we are even going to do these. And then an hour later Carl calls me and says, ‘hey, this guy named Russell Brunson wants to meet you, he’s coming to your house.’ And now you’re sitting here in my living room.” I was like, “That is the weirdest, creepiest thing ever.” So I went there to hang out with Drew and get to know him a little bit, and this is one of the first products that they were selling at the time. And I felt like I could tell that they were kind of struggling. I’m like, “Hey, I’m writing this book, it’s called Dotcom Secrets, it’s not out yet, but I’m writing this book and working on this thing and I would love to come out and just help you guys out.” And he’s like, “What would it cost?” I’m like, “I’ll just do it for free.” He’s like, “Why would you do that?” I’m like, ‘I don’t know, because I have no idea if it’s going to work or not. I don’t want to charge you. It worked for me, I think it will work for you. But I don’t, I’m not really sure. I love what you’re doing, I love your mission. I can help you for free.” And we kind of went back and forth and he’s like, “Well, what’s in it for you.” I’m like, “I don’t know, I’m sure if something awesome happens it will be great. But I just want to come and work for free.” So finally he agreed to it. I flew out there and got him and his team in a little conference room. We didn’t have white boards, so I’m writing on the windows because I can’t teach without doodling. We’re drawing on the windows, building a whole bunch of stuff out. About this time they were working on a green drink, I helped them to kind of figure out the funnel for that, to launch it. And when this got done they launched Organify a little, shortly afterwards and it completely transformed their company. They went from a struggling company to, I’m not at liberty to share their numbers, but they are at the high 8 figures, killing it right now with Organify. After doing that I was like, “Oh my gosh, this does work for other people.” And after that, Drew went and made a video telling the story, “Hey, Russell came to us, we were struggling, he gave us his frameworks, gave us his funnels, we launched it and this is what happened.” I took that video, I put it up on a page, and said, “Hey, Drew thinks I’m awesome. If you want to work with me like Drew did, apply down below.” And that’s when I created my inner circle program that we filled up with a hundred people, off the backs initially of this video. That’s the key you guys. After the framework, after it works for yourself, now you go out and work for free for other people. You find out if what you’re doing, what you’re creating, is going to work for other people as well. This is the step, by the way, that most people miss. They create a framework and they try to start selling it. They’re like, ‘Oh, my funnel’s not working.” It’s like, because there’s no social proof. I don’t know if this is actually going to work for me. It worked for you sure, but is it going to work for me? I’m in a different business. I do something completely separate, does it work for me as well? So go out there and work for free to prove that what you’re doing actually works. And that moves us now to step number 5 and this is where you become an expert, where you start finding your voice. I’m a huge believer that your results are your qualifications. This is how you qualify yourself. As you guys heard earlier, I got a C in my marketing class, so I have no marketing degree, yet we arguably run one of the biggest marketing training companies on planet earth.  Our results are our qualifications and you guys are the same thing. You have to understand that. After you’ve proven for yourself, you prove for other people. That’s your qualifications to go out there and start creating and sharing. Okay, so tomorrow I’m going to be talking deeper on value ladder stuff. But I want to share, for those who don’t understand the value ladder and this concept right now, I want to share that each step in the value ladder there are frameworks. There’s frameworks at the bottom of the value ladder, as you start moving up. If you look at the transition point, usually when you’re moving up the value ladder and providing more value and charging more money, at the lower tier it’s like people are doing the framework themselves. You give them the framework, they opt in, they get to download it, they’re on their own. They get to do it themselves. As they move up the value ladder it’s like, ‘Hey, if you pay me something I’ll do it with you.” You move up the value ladder higher, you say, “I’ll do it for you.” And even higher, some kind of combination of both. So let me show you guys a framework in action. How many of you guys want to see this whole process in action. An actual funnel that’s killing it right now inside of Clickfunnels? So I’m going to show you guys Peng Joon’s funnel. Hopefully Peng Joon is okay with this. He made me do a cameo for his infomercial, or his new music video last night, so I feel like he owes me, so I’m going to show his funnel. We’re funnel hacking, I bought it like 400 times for you guys, so he made a lot of money on this already. But I want to show you guys behind the scenes how Peng perfectly used this framework in action. How many of you guys were at Funnel Hacking Live 2 years ago, or 3 years ago when he gave his presentation on his content machine? Okay, so he came and did a presentation for 30 minutes and that presentation became the whole foundation, that framework he taught at Funnel Hacking Live in 30 minutes became the framework for this entire funnel that I’m going to show you guys. Peng’s kind of like me and he’s got ADD and he has like 500 things happening, but if he wanted to, this and this alone could be his entire business. All based on one framework, so let me show you how this works. So this is the very beginning of the framework. The framework starts as an ad, and if you zoom in here, make it a little bigger so I can see here. If you read his ad it says, who here wants me to reveal my 9 step system for telling them blah, blah, blah. This is his framework, his 9 step system. This is the ad he runs on Facebook. So that’s the first step here. At first he’s got an ad on the framework. Come here to get my 9 step system. Someone reads the ad, they say, “Ah, that framework looks awesome. I want to get the result he’s promised me by following this framework.” So they click on the ad and that takes them to step number two here, which is the special offer. So Peng’s special offer is the do it yourself, it’s a book, which literally is the transcription of his presentation here at Funnel Hacking Live with pictures of the slides. It’s pretty amazing. So this is like a free plus shipping, buy this book, you can do it yourself. You go read the thing and then you’re off on your own to do it yourself. It’s free, just pay shipping and handling. The bottom tier of the value ladder. A huge percentage of people that click on the ad on this page are like, “Sweet, this book looks awesome. I want the framework.” You order it, he shoots out the framework and they get the framework in their hands. Do it yourself. There’s step number two there in the process. Now after somebody buys that, now Peng immediately starts moving them up the value ladder within the same framework. He moves to upsell number one. His first upsell is like, “Cool, you just got the book. I’m shipping it out to you. You’re going to be able to read and learn how to do it yourself. But how would you like to learn it with me? I actually created a whole entire video course, it’s way bigger than what’s inside the book. We can sit here and we can go for the next 6 weeks and you can do it with me. I’ll train you, you’ll listen, you go and implement it, and we go back and forth, back and forth, back and forth.” It’s a done for you thing. So the upsell is the same framework, but he shifted from do it yourself to I’m going to do it with you. And this is the first one, so I think he sells this for $297, I believe. So that’s upsell number one. Now he moves to upsell number two, which by the way is the same framework, he’s just moving it up the value ladder. So upsell number two now he says, “Okay, you bought the book, how would you like for my team to just do it for you? We could create all the ads and the banners, and all the content things you need and every single month we’re going to ship you out, excuse me, every month we’ll give you a whole bunch of things you can download and we’ll do this whole process for you. You just plug your videos in and we’ve got it all done for you.” This one is, what does he charge for it? $897 a year or $97 a month. So he’s taking that same framework, the framework didn’t shift, it’s still the framework for how to get more people on video, but he’s shifting how it’s fulfilled and how it’s done for you, I’ll just do it for you, and he charges almost a thousand bucks for that. That’s upsell number two. And then on the thank you page, he has the webinar, where you come and register for the webinar and the webinar is the combination where he sells a $3000 version where they do even more for you, and it’s a combination of doing done for you, done with you and a bunch of other things like that. And that moves it through. But that’s one framework that Peng created. This framework, this funnel does really, really well. But I want you to understand that if this was his only business, it could be. This alone is a Two Comma Club business by itself, if he just focuses on that alone. From one framework. How many of you guys think that you could develop a framework to show people how to get the result in the whatever business it is that you actually do? It’s not that difficult. It’s understanding that these frameworks, that’s what they are. Most of the offers we’re creating are based on some type of framework. So we have to become really, really, really good at creating frameworks. I want you to pause for a second and look back in time at everything you’ve experienced with me before you got here today. The reason why you’re in this room is because somewhere along the line you saw a framework and clicked on it. And somewhere along the line, you opted in for a framework, some of you bought a framework and then you went through the thing. And you guys are here today. This entire event is a framework, a framework to help you guys get into the two comma club. That’s the whole goal of this event. How do we train people and educated them to get them into a spot where they can get the award onstage with us two days from now? That’s the whole framework that we built this whole event around. People ask me every single year, “Russell, I want to speak at Funnel Hacking Live. I want to speak at Funnel Hacking Live.” I’m like, ‘You don’t understand, I don’t take speakers. I build a framework and I find out who’s the best speaker for each step of the framework.” That’s how we orchestrate this entire event. You will notice as you go through, every single speaker who gets on this stage will have a framework for something. They all have received some kind of result, and they will give you their framework for that result. Here’s what you do, step one, step two, step three, step four. So I want you guys looking through all these presentations through that lens of like, ‘What’s the framework? What’s the frame we’re going to get? I have the process. I have it now and I can go back and implement it.” That’s one lens, but the other thing I want you guys through as you start seeing this, and seeing how I teach my frameworks, and how other people teach their frameworks, understanding that this is the business that we’re in. I don’t care if you’re a dentist, a chiropractor, a supplement, selling a physical product, selling info, coaching, consulting. Whatever it is, if you can understand how to package things into frameworks, now you’ve got sexy ads. Now you’ve got amazing opt ins. Now you’ve got all the things you need to generate leads to get people coming into your world. You have a proprietary thing that’s unique to you, versus everybody else. Especially if you’re selling a commodity. Especially if you’re a local business where there’s 500 other people doing exactly what you’re doin gin your home town. If you start developing your own frameworks, your own proprietary process that’s different, now you’ve got an advantage over everybody else. So this is the process of going from growth to contribution. We go from the dreamer to the reporter, to the framework creator, to the servant, to our expert and our guide. So that’s the framework about how to find your voice. Did you guys like that?

Trey’s entrepreneurial journey took off in 2012 after working several years at the job he thought he wanted. He quickly shifted from working for someone else to become an entrepreneur when he was inspired by a successful businessman to create his own wealth.The success in his sales career made him passionate about teaching others how to achieve their definition of success, and his own coaching business, the Trey Lewellen Mastermind, was born.Trey shares lessons, tips, and tricks based on his own eCommerce experience with his members on how to build their own long-term, sustainable online businesses.Learn more at: https://mronit.treylewellen.com/treylewellenSponsored by Agency Vault's Sales Summit! Learn more and apply: https://www.agencyvault.com/sales-summit-2019Support the show (https://www.dudes4u.com)

On this week's Kommerce Kings Podcast we have the incredible Jim Fortin. Jim's mission on this podcast was to get people to shift their thinking in how they show up in life. In this episode Jim shares some crazy stuff that you will just have to listen to understand. Jim is a leader in his field of unconscious and brain-based strategies that will blow your mind. Jim truly has cracked the code on how to tap into your unconscious mind and loves to help others unlock the ability. So strap in and get ready for some amazing stuff.

How asking the correct primary question could lead to a two comma club funnel and a fully fleshed out value ladder! On this episode Russell talks about discovering a concept that could help create an entire multi-million dollar a year company. Here are some of the amazing things to listen for in this episode:  Why basing your business on one primary question can help you with all the product creation. How this one question makes finding a hook and story easier. And hear examples of how you can use the primary question strategy with your own business. So listen here to find out how asking the right, really good question, could be the foundation to your entire business. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. I am so excited to have you guys here today. This episode is one that I think is going to change a lot of your guys’ lives. I’m going to show you how to change one really good question into a million dollar a year business. So I hope you’re ready, and let’s get started. Alright everybody, I’m at Lake Powell sitting here thinking about you all and what I can share to give you guys some ideas and insights and I was thinking about last week, I was actually recording a podcast for the Mastermind.com product, not a podcast, but a video training for the mastermind.com member’s area. And in that training I was talking about how, a lot of ways you can make money selling information products and one of them is you become a reporter. And as I was diagramming out this presentation, I was looking at, you know, who are famous reporters we know throughout time? There’s like Napoleon Hill who went out and interviewed over 500 people and then wrote Think and Grow Rich, which became an amazing book. And you look at nowadays, someone like Oprah Winfrey who interviewed hundreds of amazing people, so she built her brand. And then Larry King, and all these people who were reporters. Then I started thinking about my journey, because I didn’t always start as, “I’m Russell Brunson, the internet nerd expert guy.” Initially it wasn’t, I had no idea about internet stuff. In fact, when I was first getting started I remember the second course I created, the first course I created was on how to sell public domain products, and it was a course I did and I think it was like $250, or maybe $500, I sold access to the course for. It was a live training course and I think we ended up selling, I don’t know, $25,000 worth, which is really, really good for me. Then 4 or 5 months later I decided to do a new course, and I called it Affiliate Bootcamp, which is funny because we just launched affiliatebootcamp.com, which I’ll talk about here in a minute. But it was the original Affiliate Bootcamp, and I sold it for a thousand dollars. And I still remember, I launched it and I had no idea who was going to buy and how many people. And we ended up selling 79 people $1000 a piece, made 79 grand. This is me in college, and I’m flipping out. I’m like, “I cannot believe I just made $80,000. That’s more than any of my teacher’s made, and I made it by selling one course that I had not yet fulfilled on.” So we sold the course and I started fulfilling. So module number one I did and I started teaching my affiliate marketing stuff, and I was teaching what I was doing. And then I sent out a survey and said, “Okay, for the next modules, what are you interested in learning most about?” People started submitting in all these things and it was funny because one person, well not one, but a lot of people were like, “I want to learn PPC, I want to learn SEO, I want to learn….” All these things that I did not know how to do. I was like, “Oh crap, they’re all going to want their money back, and I’ve already spent it on dumb stuff.” Just kidding, kind of. Anyway, so I was like, “I gotta figure out how to do this.” So I taught the two or three modules I knew I was going to teach myself, then I was like, “I gotta figure out how to get the right people in here to teach these other modules, because I don’t know the answer to these questions.” So I remember looking out and I made a list of like 10 people who I looked up to, who were really good at doing pay per click search engine marketing, as an affiliate, and I messaged them all. I said, “Hey, I got this training program. I got 79 people that signed up and they want to know about PPC, can I have you come on and let me interview about how to do pay per click if you were an affiliate?” And from that I got someone who said yes. So I brought them on my training, I did a module, I interviewed them. And it was really cool because I had a chance to ask them all my own personal questions. I interviewed them and asked all these questions, and I learned from it, plus my members got to hear the module on that topic and it was awesome. The next week, the same thing, they wanted to learn about SEO, and I didn’t know about SEO, so I found the top SEO person, I messaged a couple of them and one of them said yes. I brought them on, they got to train and I asked them all my questions. And what was cool, during this process of me being the reporter, I started learning these things, and I would then go apply them and I became good at all these things. I became good at PPC, I became good at SEO, I became good at all these things, and that’s how I became the internet marketing nerd that I am today, by interviewing amazing people. So that was what I was sharing during this training, the Mastermind.com training series. About how I became the reporter and started selling courses just asking people questions. It was shown in Tony Robbins book, his Money: The Master of the Game, as well as Unbreakable. In both those books he took on the rule of reporter. He went and found amazing people, interviewed them and compiled them into a book and boom, made two New York Times bestselling books by being the reporter. So then I started thinking practical applications, nowadays how do I do this? Because I still do this, right. A lot of times we think we just become the reporter when we’re starting a business and trying to learn things, which is a great way to get started by the way, but I look at it now and now I want to keep growing Clickfunnels. I want to have more frontend offers, but I don’t have the ability to create all the content. So last year what we did is we sat down and created our very first summit funnel, and you guys have probably seen our summit funnels, the first one was at 30days.com and now there’s an evergreen version. If you go to 30days.com you can see this in action. But this whole funnel came about based on one question, one really, really good question. The question was this, and I’m probably going to mess it up a little bit because I don’t’ have it here in front of me at the beach, but the question was basically, “If you were to lose everything, your list, your JV partners, your products, your name, everything, and all you had left was your marketing knowhow and your Clickfunnels account, what would you do from day number one to day 30 to save yourself?” Boom, that was the question. And it was a really, really good question I think. So instead of me going and writing, creating a product and me teaching it, I went out there and asked a whole bunch of people, I got 30 people each to answer that question for me, and they answered it for a written chapter, which we compiled into a big book, we also had them, we interviewed them, that was the question and they answered it, and that became the summit and a bunch of other cool things. So you guys can get that, if you haven’t, I’m sure of you guys are like, ‘I want the answer to that question Russell.” If you do just go to 30days.com, you can go and opt in and you can hear everybody’s answers, how they answered that question. But that funnel became a Two Comma Club Funnel in like a week, week and a half, something like that. Made a million bucks really, really fast, all based on one super intriguing amazing question. Now fast forward a little while later, affiliate bootcamp, I had created affiliate bootcamp when Clickfunnels first launched and it was kind of out of date and everyone wanted a new one, and they’re like, ‘Russell, you’ve got to create content to do a new one.” I’m like, “I don’t have time. I’m literally trying to change the world. How am I supposed to sit down and make a course on affiliate bootcamp again, for like the 20th time?” So then all the sudden we thought, what if we do the same thing we did with 30days.com? And we ask our top affiliates that same question? So we said, “What’s the question we’re going to ask? It’s not the same question, but what’s an interesting question an affiliate would want to know?” and I said, “What if the question was, you know, right now you’re an affiliate and you’re making some good money, but you want to shift this part time hobby into a fulltime career. What would you do over the next 100 days to go fulltime?” again, I slaughtered the question. If you go to affiliatebootcamp.com you can read the headline on top of it. It says it correctly because it’s the headline, right. So go there, but basically, if you had to rely on your affiliate commissions to survive and you had 100 days to figure it out, what would you do if you wanted to change this hobby into a fulltime career? That was the question which drove the product, which drove everything else. And it was really, I think turned out, you know, affiliate bootcamp is doing killer right now. It’ll be a Two Comma Club funnel very, very soon as well. But it was all based on a really good question. Now for us, basically for each quarter we’re launching a new summit. I love this so much and it helps me to get into new markets. So our next one we’re doing is called brick and mortar funnels and it’s going to be going after using funnels for brick and mortars. So the question will be something like, “Hey if you’re a brick and mortar business owner and your yellow pages, tv, radio, flyers, google, SEO all disappeared and all you had left was a Clickfunnels account, what would you do to get a hundred new clients into your door in the next 100 days?” So it’s always something like that. Here’s a question, hypothetically speaking, if you lost everything what would you do? I’m watching Stephen Larsen right now putting on his very first summit, which is kind of cool and his question, I don’t want to ruin his question, but it’s like the opposite of mine. It wasn’t like, “What would you do if you had 30 days left?” His was like, “you’re about to die and you got one shot to make an offer, the offer of your lifetime, one that will be the thing you’re remembered for because you’re going to die, and this offer is going to be your legacy that feeds your family, feeds your kids for the rest of time, what is that offer going to be? How would you create it?” So he’s taken that whole concept as well, and boom, he’s launching his summit and everything else behind it. Anyway, I wanted to kind of get this thought in your head as you’re creating products or courses or, and I’m not positive of this yet, but Stephen and I were kind of geeking out about this. I said, “Almost you can build your entire value ladder based on one question.” Like if I was a little less ADD and not creating a million things at once, I could have just turned 30days.com into my entire business. Imagine this okay, someone comes into 30days.com and there’s the free summit they come into. And then I could upsell them to buy the recordings and the transcripts and make money there. And then I could do, okay, after going through all these 30 days plans from other people, I wanted to test the whole thing out. So I went and picked a plan and followed it in a market I’ve never been in before and I tested the whole thing out and this is what happened. And I could create a whole home study course now, for I don’t know, $500 or $1000 of me doing a plan where I’ll take a look over my shoulder and watch the whole thing. I’m going to record everything, document it, show you how much money I made, show you what I did, what I tried, trial and error and you get to see the whole thing. And that could be a whole home study course where they get to watch what I did, and I could do Q&A’s each Friday. Maybe it’s an 8 week course. Each week I’m going to do part of one of these plans to execute this thing and it may be awesome, it may bomb, I don’t know. And you guys could come on, and again, every Tuesday I’m going to release a new module and every Friday I’ll do a live Q&A, you could jump on. I could sell that from anywhere from $500 to a couple thousand bucks. Boom, there’s a home study course. And then I could do 30 day bootcamps where it’s like, “You went through everybody else’s 30 day plans, you watched me do my 30 day plan, how would you guys like us to help you with your 30 day plan. You fly to Boise, or fly to wherever you live, Timbuktu and we’ll sit down in this small workshop with ten people, and we’re going to sit down and figure out your 30 day plan. What’s the market, what’s the thing? And we’re going to do it with you, and it’s 8 grand for this done with you experience, and it’s going to be an amazing 30 day experience. You come here and you set up the whole thing, and over 30 days we’re watching and coaching and making sure you’re doing a good job.” And then for those who want additional, you have the 3 day, 30 day bootcamp where you come through and we help you get things set up for you, and then on the backside of it, we do live one on one coaching where you get free coaching calls for the next 90 days, and that’s $15,000 or $18,000. And that could be it. I’d build a whole entire multimillion dollar a year business off of one question. I could easily do the same thing with affiliate bootcamp if I had the time and inclination to go deeper with it. I don’t because for me, my business is different. My model is to get people into Clickfunnels. So I don’t have to or need to go as deep. But if this was my business I could. But for most of you guys, this is your business. You could go really, really deep on this. Right, the affiliate bootcamp question alone could be a multimillion dollar a year business. Boom, number one, they get the summit, they come in. Number two, the get to look over the shoulder as I do the process with them, where they get to watch me do the thing, live Q&A’s watching the thing that are actually done with you, where I’m executing this thing with them, with live Q&A’s. It’s like done for you, or even more so if you fly to Boise and we sit down and do this in a workshop event. And you can easily grow that into a big business. So I’m sharing this with you guys because a lot of times we look at our businesses and we’re trying to figure out what’s the course? What’s the product? What’s all these different things we’re trying to figure out and it’s like, no wait. What’ if instead we came back and said, “What’s the one question that I could ask that’s a good enough question that people are going to be so intrigued they have to come in.” I think the reason why 30days.com is done so good is that people are like, “Man, I want to hear what Trey Lewellen thinks. Or what does Garrett White think? What does Stephen Larsen think? What does Julie Stoian think? What do all these people think that are in our community and successful. What would they do if they lost everything?” Just the pure intrigue of that is like, I want to find out. And you get in the front door. If you look at the way this funnel is structured, we don’t charge people. They opt in and they get all this stuff for free. We upsell them the recordings and the transcripts and things like that. Excuse me, the recordings and transcripts of the interviews, and we start making money. But we’re giving, that question causes the curiosity and intrigue to get somebody to come in. It’s good from an ad standpoint. It’s a good hook, a good story, a good…all those things are tied into that so strongly and so powerfully. Anyway, I want you guys thinking about that. Take a minute and step back and look at your entire value ladder. If you don’t know what a value ladder is, go and read the Dotcom Secrets book. You can get a free copy at dotcomsecrets.com, there’s my pitch. But your value ladder, step back and say, “What’s the question that could drive this entire value ladder?”  If I was in the weight loss space it could be something like “Alright, it’s swimsuit season, you’ve got thirty days. You’ve got thirty days and you’ve got to lose 3 pounds off your hips and fit in your size, (I don’t know what girl sizes are) size 2 or size 12 or whatever it is. The sizes. Fit in this size, and you have to make sure that you weren’t hungry. What would you do from day one to day 30 to lose the 22 lbs, feel good, and fit into your swimsuit?” Boom, there’s your question, which comes with a summit, a book, a product, a webinar, a coaching program, all those things could be based on that one question, that one concept, that one thing. Let’s say in the financial space, let’s say, “All you had left was $2000 to your name to invest and you wanted to make sure that by the time your retired you’re able to whatever. What would you do for the next 30 days? Where would you invest your money?” I don’t know something like that. “If you’re married and you’re 30 days away from being divorced, or someone just filed divorce papers and you got one last shot to try and save your marriage, what would you do from day 1 to day 30 to transform everything?” And it doesn’t have to be 30 days. It could be 30 days, it could be 100 days, it could be the next 12 months. It could be whatever, it doesn’t really matter the timeline. It’s just getting the question that’s a hook that could fuel every single step of the value ladder. Anyway, I wanted you to kind of step back and just think about that, because I think it’s super powerful. It’s funny because the 30 days, we asked the question and the content, everything came together really quick. With affiliate bootcamp we didn’t leave the question, we just kind of went, “Let’s interview people on affiliate marketing.” And the whole project was harder to figure out. It wasn’t until the end when we said, “We need to attach this to a question.” And we shifted around and asked the right question and then everything came together really quickly. And with Brick and Mortar Funnels coming out, it’s very simple. I think with Traffic Secrets and these other ones, it’s all going to be the same question. You know, Dotcom Secrets, if you’re business is struggling and you had 30 days to fix it, what would you do? Boom, Dotcom Secrets: The Underground Playbook For Growing Your Thing With CLickfunnels. You got a funnel that wasn’t converting and you knew that your friend’s family, you know, your family wasn’t going to eat, and the people you were called to serve wouldn’t be saved unless you got this funnel to convert, what would you do? Boom, Expert Secrets: The Underground Playbook for Persuading People to Buy Your Stuff. You just got hit up in the Google or Facebook slap and your entire business ran away from you and you’ve got 30 days to not only get traffic to your business again, but to start to grow, what would you do for the next 30 days to quickly grow your traffic? Boom, Traffic Secrets: The Underground Playbook for Filling Your Funnels with Your Dream Customers. Boom. So it’s like the question and the product becomes the answer. Man, it makes it fun. It makes me want to go back to all of my old sales pages from my old books and lead all of them with the question. What’s the question? It’s funny, man, probably two, maybe three years ago I did a podcast about the primary questions, which means if you haven’t been listening to the back episodes of the podcast you are failing. Go back and binge listen now, go to marketingsecrets.com/binge and download the binge guide. But there’s one I did about primary question, which is a concept I learned from Tony Robbins, but he basically said every single person has a primary question that is subconsciously driving everything they do. So it’s like, you have to become aware of you primary question because sometimes your primary question is leading you to destruction or destroying your family, your marriage, your life and all these things. So figure out what your primary question is and then figuring out how to change it or deviate it. And I think it’s kind of the same, or similar thinking here. What’s the primary question for your business, for your value ladder? What’s the primary question that can drive everything for you? So I’d recommend to start thinking about that because it makes the product creation standpoint and process so much more fun. It makes the hooks easier, the stories better, and the offers insane. I hope that helps. I appreciate you guys, all. I’m going to get back to having fun with my kids, my wife, out on the water. So if you enjoyed this episode please take a snapshot of it on your phone right now, post it on instagram, facebook, or wherever you like to post stuff, and tag me and do #marketingsecrets. I greatly appreciate it. And if you haven’t yet, go to iTunes and rate and review, that would mean the world to me. And that’s all I got. Alright Aiden, say bye to everybody. Aiden: Bye. Russell: Alright we’re going to go play. See you later and we’ll talk to you soon. Bye everybody.

In today’s episode, Tyler talks to Trey Lewellen, a revolutionary in the ClickFunnels world. Trey moved from being an insurance agent earning $60,000 a year to owning an eCommerce business that generated over $20 million in sales last year. Trey comes on the show to share some of his genius ClickFunnel creation strategies and talk about the do’s and dont’s in online business. You won’t wanna miss this one. Key Topics Discussed: Learning funnel and lead creation (02:55) Stepping up into physical products (04:26) From $5k to $30k in 30 days (10:08) Learning from the eCommerce challenges (17:27) Creating systems that cushion you (24:35) Turning frustrating things into fascinating things (33:07) Trey’s recommended first traffic source other than Facebook and Google (35:27) The symbolism of the kaching license plate (37:35) How to take your business to the next level (39:39) Trey’s book recommendations (49:00) The value of mentorship in life and business (52:14) Learn more about the content discussed in this episode: www.TreyLewellen.com You can find the transcripts and more at http://bizninjaradio.com Be sure to follow me on Instagram @bizninja Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!

In today’s episode, Tyler talks to Trey Lewellen, a revolutionary in the ClickFunnels world. Trey moved from being an insurance agent earning $60,000 a year to owning an eCommerce business that generated over $20 million in sales last year. Trey comes on the show to share some of his genius ClickFunnel creation strategies and talk about the do’s and dont’s in online business. You won’t wanna miss this one. Key Topics Discussed: Learning funnel and lead creation (02:55) Stepping up into physical products (04:26) From $5k to $30k in 30 days (10:08) Learning from the eCommerce challenges (17:27) Creating systems that cushion you (24:35) Turning frustrating things into fascinating things (33:07) Trey’s recommended first traffic source other than Facebook and Google (35:27) The symbolism of the kaching license plate (37:35) How to take your business to the next level (39:39) Trey’s book recommendations (49:00) The value of mentorship in life and business (52:14) Learn more about the content discussed in this episode: www.TreyLewellen.com You can find the transcripts and more at http://bizninjaradio.com Be sure to follow me on Instagram @bizninja Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!

On this week's Kommerce Kings Podcast we have the incredible Dean Graziosi. Dean has truly done everything and it was an honor to have him on the podcast. I hope you get as many golden nuggets as I did interviewing him. Dean teaches us how to make a not to do list and an exercise that he does every week that helps him climb to the next level. What are you going to do to make it to the next level?

Listen to part 2 of 4 of my keynote presentation from FHL. During this part of the presentation, I start diving deeper into how to create your irresistible offers. On today’s episode you will hear part 2 of 4 of Russell’s first presentation at Funnel Hacking Live 2019. Here are some of the super awesome things you will hear in this part: Hear Russell give ideas for a written offer, an audio offer, and a video offer, that are all super easy. Find out why it’s so important to not be a commodity and how you can avoid it. And see why Russell always has several things he can use to bulk up his offers. So listen here to hear the second part of Russell’s keynote presentation at this year’s Funnel Hacking Live. ---Transcript--- Hey everyone this is Russell. Welcome back to the Marketing Secrets podcast. I hope you enjoyed the first 25% of my keynote presentation at Funnel Hacking Live. During today’s episode I’m going to start diving deeper into actually how you create an offer. We talked about so far the fact that the offer increases the value, you have to have amazing offers because that’s how you decommoditize yourself and how you make people desire and lust and go crazy for the thing you’re trying to sell. So the next thing is like, “Okay, that’s cool Russell, but you know I’m selling physical products, and I’m doing this or whatever and I don’t know how to bulk up my offer.” And the easiest way to bulk up offers is with information products. So the next section of my presentation, I started going deeper into exactly how to create information products. I walk through nine different ways that I think you’re going to enjoy. We’re going to kind of go through nine different ways, and then do a couple of potential exercises and things like that, and then we’re going to move into story. So with that said, I’m queue up the theme song and jump into part two of my keynote presentation. So the question is, how do you do that? Some of you guys are like, “I sell this thing, how do I make it sexier? How do I make an offer?” So the fastest way to increase an offer is to bulk it up by adding other types of information products. So I’m going to go through a couple of ways you guys can create quick information products to bulk up any offer without actually having to write a book. Does that sound like fun? Alright cool. So I’m going through 3 different things you can do. Number one, there are written words, but I’m going to show you how to do that without actually writing any words. Number two is audio and number three is video. This will give you guys ideas so no one will be able to say, “I can’t create an offer, Russell.” With these things I’m going to show you, you can create millions and millions of offers. In fact, if you start looking at everything I do, you’ll notice there’s always one of these three things I’m using to bulk up my offers every single time. So the first are written things. So the first thing I want to show you guys is, how many of you guys would love to have a book but you don’t want to write a book? Books are the most painful part of anything I’ve ever done, ever. By far. So this is a book that was a crowd source book called chicken soup for the soul. How many of you guys have read Chicken Soup for the Soul? How many of you guys have read one of the 8 million versions since then? The most amazing thing about this book is that they authors who wrote this book didn’t actually write any of the words in the books. Isn’t that great? Yet, they still made millions and millions and millions and millions of dollars. The other day my son came into my little office, it was Bowen again, he came in and he saw this book and he said, “Dad, is that your new book?” and I said, “Yeah.” And he said, “You wrote another new book?” I was like, “Well, kind of.” And he’s like, “What do you mean kind of?” I’m like, ‘Well, I wrote the title and that was it.” He’s like, “Did you cheat?” I’m like, “No, I didn’t cheat. I have 30 people who’ve got Two Comma Club awards write how they would get a two comma club award if they could do it again.” He’s like, “And then they just wrote the chapter?” I said, “Yeah, then I put it in a book, then we sell the book.” And he’s like, “But you didn’t write anything.” I’m like, “I wrote the title. It’s a really good title.” And he’s like, “I don’t think that’s a real book dad.” I’m like, ‘No, it really is.” How many of you guys inside whatever business you’re in could find a whole bunch of experts in whatever it is, and you could write a book like this? This book alone, we did the very first launch of the one funnel away challenge where we gave this away, and we closed it down for like four months, people were auctioning these things off. Someone sold one for over $500 on eBay. People were going crazy for this book. Now when we’re launching one funnel away challenge again, we’re like, ‘you guys get this book.” And people flip out. People buy just because they want the book, and I didn’t write a word of it. So think about this, how could you guys like, Chicken Soup for the Soul trailblazed it for us, I trailblazed it for you, how could you guys do that same thing in your market? Find people around you and be like, “Let me interview you,” do 30 of you, or 20  of you, or 10 of you and put together and make a book. There’s a million things you could do with that, but it’s a fast, easy way to create a book but you don’t actually have to do it. Number two way to get written books really fast is to compile examples of stuff. How many of you guys have read my 108 Split Tests book? This is literally just screen shots of 108 of our split tests and people go crazy for it. How many of you guys are doing stuff in your business or whatever it is you do, where you have this byproduct? We weren’t planning on selling this, we were just doing split tests and it takes screen shots of the split tests and eventually two years later we’re like, we should just put these all in a book. We just compiled a whole bunch of examples and we sold it. This right here, how many of you guys are members of Funnel University? Every month we find a couple of funnels, we compile them, talk about them, and show them to people. Not my funnels, other people’s funnels. We just find the cool ones and we show them and put them in a newsletter. How many of you guys have seen this book, the 74 Funnel Swipe File? None of you guys have seen it yet. Another product coming out soon to a funnel near you. Same thing, we’re just compiling cool stuff. How many of you guys have seen cool stuff before? You should just compile it then, make a book, and then it’s amazing. More people have probably read this book than my other books that I spent years slaving on to write, and they’re like, ‘Oh, this is better.” One of my favorite ones, this is kind of a tricky one. How many of you guys have heard of the public domain before? This is where Walt Disney got all his ideas by the way, he never wrote anything. He just went to the public domain and he’s like, “Oh sweet, someone wrote a story about a beauty and a beast, or about a snow princess, or about all these things.’ He found public domain stories and produced movies out of it. Anything that was written pre-1923 in the United States is in the public domain and you can republish it as your own. One of my friends, Matt Furey, he took this old 1914 wrestling course, Farmer Burns, published the book and made over a million dollars selling that course. Have any of you guys read Think and Grow Rich? Master Key Systems? Tons of the books that you guys know and are aware of are all in the public domain, you can republish them. There are two places I go for public domain stuff. Number one I go to Gutenburg.org, everything on Gutenburg.org is on the public domain. They just publish, there’s like 50,000 ebooks there, you could find one in your market, you can take it and republish it as your own. The second secret, I go to eBay and eBay in the non-fiction book section, you can search by year, so I search by year and I start typing keywords in my market. And you will be amazed at how many amazing books that have been written that people are selling on eBay for $1.50, that you can then republish and sell for whatever you want. Bundle inside of your offer to quickly get amazing books. Okay, so there’s three fast ways to make books. Crowd source them, compile a bunch of examples, or go in the public domain. Okay now here’s a concept I need you guys to understand as we move from the first three to the next three and beyond. This will make this whole process simpler for you. The concept is this, people will spend more money for the exact same content packaged in a different way. I’ll say it again. People will spend more money for the exact same content packaged in a different way. When I first started this business, I remember going to events like this and the speaker, it seemed like every single time some speaker would say, “Who here has read Think and Grow Rich?” By the way, how many of you guys have read Think and Grow Rich? Which is in the public domain by the way, so you guys can all publish and make Think and Grow Rich for Dentists, Think and Grow Rich for Surfers, Think and Grow Rich for whatever, it’s ready for you. But anyway, I kept hearing that so I went and bought the book and I was like, I’m so excited to read the book, and I put it next to my bed stand and it sat there for months and months and then years. And every time I’d go to an event, they’d be like, “Who read Think and Grow Rich?” I’d raise my hand, well I haven’t actually read it. I have it, someday I’ll read it. And one day I remember feeling guilty and I went on eBay and I typed Think and Grow Rich Cd’s and someone was selling the CD course of it. So I bought the CDs, go it in my car and for the next 3 weeks, I started “reading” Think and Grow Rich in my car. What’s interesting about this, the book Think and Grow Rich cost me $9.97 on Amazon. The CDs cost me $97 on eBay. So I literally paid ten times more money for the exact same thing packaged in a different way. Was there any difference between the book and the audio? It was literally word for word. Some dude read the book and then it became CDs and I spent ten times as much. This is the lesson for you guys. How many of you guys read the Dotcom Secrets book? How many of you guys read the Expert Secrets book? Why are you here then? Everything I know is in those books.  I got nothing else. Oh, because it’s packaged a different way. Does that make sense? I want you guys all to understand that what you have you can package in so many different ways, and because of the experience, how it’s being fulfilled, all those things, it shifts the value of it. This is way more valuable than a $10 book, this experience being here. So I’m going to shift over to audio now. This is a book that we republished, this is in the public domain, it’s called the Life Work of Farmer Burns. I had my father in law get a microphone out, he read it, we turned it into a CD and started selling, this is ten years ago, started selling this book on CD. So you can find a book, you can read it, you can have somebody else read it, find the book in public domain, find something like that, and make an audio book.  A very simple, easy way to do it. Number two is you can interview others. So this is a book, how many of you guys have read this book, by the way?  I know all our Two Comma Club X members, I sent you guys a copy of it. Everyone’s like, “This thing is bigger than the phone book.” It’s one of the best books ever. I remember when it first came out, David Frey, where’s David at? So David got it and he’s like, ‘This book’s amazing.” And he called up Vince James’ is the author, and he interviewed him for a whole bunch of stuff, and he made a whole audio course out of it, and Dave’s a genius, so I should just do what Dave did. So then I called him up and I said, “Hey can I interview you too?” and he’s like, “Sure.” So I interviewed the guy who wrote this book. The guy made, he was a 20 year old kid and made a hundred million dollars through direct mail selling supplements. So I called him on the phone and I interviewed him and he let me interview him for six hours. When it was done he was like, “You can have the rights to the audios, I have the rights too. We can do whatever we want with them.” I’m like, “Sweet.” So then like 2 years later I launched it and this actually became my very first ever Two Comma Club Funnel. I made a million dollars selling interviews of the interview I did with this guy who wrote the book. Is that amazing? So how many of you guys have ever read a book before? How many of you guys could call the author and be like, “Hey can I interview you?” And if someone’s like, “He’s too famous, he wrote all these big books. He’s never going to interview me.” I’m going to tell you the life of an author, if you guys really want to know how it works. They geek out on a topic, they spend their whole life writing this book and they’re so proud of it and they’re so excited. And then they tell their spouse or their family and friends and they’re like, “Okay. That’s weird.” And they’re like, “Oh, nobody cares.” And then there’s an audience who gets the book and they love it and read it and they’re like, “My people did read it.” right. And then somebody calls and they’re like, “Hey, that book was amazing. Can I interview you?” The person is like, “Yes, you can.” Just so you know. They want you to talk to them. They want to share this stuff. It does not happen enough. If you went to Amazon and find the top ten authors of books in your market, I guarantee you 9 out of 10 will get you on the phone that fast. Or you can actually, I don’t know if Jason Fladlien is here this year, but Jason gave me an idea that was brilliant. He was doing an offer and this kind of ties back to the story we’ll talk about here in a minute, but he was doing an offer where he was selling a funnel course and he was like, “I want to interview someone who did ecommerce funnels. Well, Trey Lewellen has got the highest grossing ecommerce funnel right now inside of Clickfunnels, I want to interview Trey.” So he calls up Trey and he’s like, “Hey, can I interview you?” and they’re friends. And Trey’s like, “Sure man, you can interview me.” And Jason’s like, “Well, I need to wire you some money first.” And Trey’s like, “No, don’t worry about it. I’ll do the interview.” And he’s like, “No, no, I need to wire you the money because otherwise there’s no value in this interview. And Trey’s like, ‘What” so Trey’s like, “Whatever.” So Jason wires him like $5000 and he does the interview and then when you see when Jason is selling his product, he does the stack and goes through the stack, “Number one, number two, number three….” He’s like, “Number three right here, do you see this right here? This is the guy, he’s the number one ecommerce seller in Clickfunnels. He had a funnel that did $20 million dollars in six weeks selling flashlights and I wired him $5000 to interview because I wanted to find out, he does interviews but I wanted to find out the real stuff, so I paid him $5000 to interview him. And that interview you guys could have.” All the sudden that bullet point in this stack slide went from, “Oh it’s an interview.” to “that’s worth $5000 now.” The value instantly shoots up. So interviewing people is huge. In fact, when I launched the 10x Secrets course I had my offer and it was good and I was like, “How do I make this sexier?” so the first thing I did is I interviewed a bunch of people. I interviewed this man right here, where’s Myron at? Everyone loves Myron. Anyway, I interviewed Myron, I wrote a bunch of people who I learned how to close from stage from. I interviewed all of them, plugged that into the course, increased the value of the course. So interviewing people is huge, for any product. I don’t think there’s a product I put out that I don’t interview people. I do it even if it’s my product. I’m like, “Who are the 10 other people I can interview who have done something similar?” because all those things increase the value of what it is I’m selling. And then the last audio one is compiling hard to find podcasts, and audios and things like that. If I told you guys, I’m like, ‘Hey, my favorite podcast is Mixergy, you guys should go listen to it.” How much value is in that? Not much, right. But if I was like, “There’s this one interview that Andrew did and in the interview he started talking to the guy and he literally, the guy showed three different websites that were the key to ‘blah, blah, blah’ and I listened to those things and found the websites. I never knew they existed. I started doing the thing, and that’s how we got Clickfunnels to whatever.” If I tell you that, you’re like, “Oh my gosh, I want to hear that podcast.” I’m like, “Cool, when you sign up for my thing right now, I’m going to give you a link directly to that podcast so you can find it.” You curating stuff for people there’s value in that. YouTube videos, I’ve done it tons of times with opt ins where we’re like, “Opt in here to get a free video from Robert Kiyosaki teaching the number one tax strategy for middle aged Americans.” And I just found a video on YouTube of Robert Kiyosaki teaching the number one thing on whatever, and that’s what I give people when they opt in. So you curating stuff you think is cool, can be bundled into offers as well. Okay, so there’s the audio ones. Really quick, so audio books, interviewing other people and compiling hard to find audios is a big thing. The last one I’m going to go through really quickly is video. There is a program, how many of you guys here use Windows? How many of you guys use Macs? Holy cow. Okay, there’s a program. If you are using Windows you should be using Camtasia, if you’re using Mac, use Screen Flow. This tool has made me and probably most people more money than anything else on earth. It just records whatever is happening on your screen. So you make a presentation or slides, or literally the very first version of Funnel Hacks training, the one that got us from zero to ten thousand customers, I had a word document opened on the screen with my notes, on the right hand side, I had a little picture. I just clicked record on Screen Flow and I talked for an hour as I read through my outline. We did like $10 million plus dollars in sales, and that was what the product looked like. “But Russell, I have a professional video studio.” You don’t need one, just get a microphone, screen flow or camtasia, record your screen, have a presentation and just teach it. It’s super easy, it’s simple. It’s like the easiest thing in the world to do. Number two video thing, just get your iphone out. Literally you can just get your phone out and just make videos. Where is Rachel at? Is she in the room right now? We were on, did you finish the course, by the way? Can I talk about that? So Rachel, we were on this little cruise thing after the 10x event and she came up to me and she’s like, “I have an idea, it’s going to be a course called Selfie Secrets” Am I going to ruin this? “I’m going to record the whole thing on my iphone.” And then she the next day, recorded the entire course on her phone teaching the entire course, which is amazing. And it was all on her phone. Okay, so how many of you guys have a phone. You have everything you need. You guys should all buy her course when it goes live. And the last thing is you should throw a workshop, teaching people stuff. You don’t even have to speak, you can bring other speakers to teach for you. When I first got started, I didn’t have any product to sell. So the first thing I did, I threw a workshop. And it was really exciting to have a workshop, I was pumped about it, but I had nobody coming and so I emailed my tiny list at the time and said, “I’m doing a workshop, it’s $5000 a ticket.” And then the first day nobody bought, and the second day nobody bought. And the third day one guy bought. And at first I was like, “Yeah!’ and then I was like, “Oh crap, now I have to do a workshop and there’s only one person coming. This is awkward.” Then luckily 2 other people bought. So I had three people buy. I was like, “Okay, now we have a workshop with three people.” So I called everybody I knew, my friends, my family, everybody. I was like, “Okay, I’m doing a workshop, people paid to be here. You have to come and just sit in the audience and don’t tell them you didn’t pay, because I need this to look good on video or it’s going to be super embarrassing.” So we set it up, we had it all set, and it was like not like this, it was really bad. We literally had curtains, the windows behind me were too bright, so we got sheets from the bedrooms, and electrical taped sheets over the, it’s so bad. But we recorded and that became the very first course I ever sold, the videos from us at the holiday inn, with electrical tape over the sheets, literally behind me the entire video and it looked amazing. So throw a workshop, even if nobody comes to it, or just invite your friends. Do something at your house, bring people in, just record yourself teaching your thing, and you can bundle that really, really quickly. So for videos, we’ve got screen captures, iphones, and workshops. So here’s a quick recap of the nine ideas. Crowd sourcing books, compiling examples, public domain, audiobooks, interviewing, compile hard to find audios, screen captures, iphones, and workshops. Tons of easy ways to do that quickly. So what I want to do right now, is I want to actually, I’m trying to think if we should do this or not. I’m going to let you guys do this on your own, but in your paper that I handed out, I have this little section here for you guys to figure out, what are potential products I could bundle inside of my offer? This is something we do all the time. Every time we have a new product that comes out, I talked about this last year, we have bat meetings. We literally send out a bat signal to voxer to everyone on our marketing team, we all come on zoom, from wherever they’re at around the world, and they get in front of a whiteboard and we’re like, “What could we create from this product? We could put this in it, and this…” and just start dumping out as many ideas as we can. So now you guys have, let’s say I’m selling this product, “what else could we do?” “We could interview this guy, I could compile these things here, I could do this, I could make a video, I could do a workshop, we could do….” And all these things you can quickly create to turn this into an offer. Now really quick, I guarantee I know the number one thing going through some of your heads right now is, “Russell, that’s cool for all the coaches and the consultants and the info product people, but not for me. I’m different. I sell real stuff. I sell physical products.” Or, “I have a local business.” Or whatever your excuse is right now. I want to shatter these excuses because the biggest thing that’s going to keep you guys from having success over this week, is the thought of, “Oh, this doesn’t apply to me.” I’m excited, I think either tomorrow or the next day, we’re going to have Jaime Cross who’s going to be coming up here and speaking. Jaime is amazing because two years ago she came to Funnel Hacking Live, she was sitting in the audience, and she sells soap. And I was on the stage talking about webinars. I’m doing this huge thing about webinars and stories, this whole thing. And every other ecommerce person, I’m guessing, in the audience is like, “This is not for me because I sell physical products.” And Jaime said, “How could I make this work for me.” Twelve months later she’s on the stage getting a two comma club award. Twelve months later she’s onstage sharing her story with you. She took this concept of the webinar and made an ecommerce webinar. She took it and didn’t say, ‘This isn’t going to work for me.” But “How can I make this work for me?” And shifted some things and made it work for her and blew up her company. I’m so excited for her to tell her whole story. But I want you guys thinking the same thing. So I’m going to some examples right now. This is a product that I sell. This is a physical product called Viagon. How many of you guys have ever seen this before? The three people on my team. So back in the day when I launched 15 companies in a year, which is a horrible idea, don’t do that, one of them was this thing right here. I had a friend who had this company and he was getting in trouble and this little machine here, if you start getting a cold sore, as you as you feel it, how many of you guys get cold sores? You feel it tingle, you pull this out, if I can open it. This is a new one so the seal hasn’t been cut yet. Alright, then you peel the seal off. Alright so when you open this thing up, when you feel the cold sore coming on, come on. There we go. Alright you open it up and there’s these two little electroids, and you take and push the button, and let’s say you have a cold sore, you put it on your cold sore, and somehow, I don’t know how, some scientists figured out something. It’s actually patented and everything. It goes in and zaps the cold sore, destroys it, kicks it in the face and destroys it and the cold sore never shows up. Isn’t that awesome? How many of you guys want one of these right now? Really, I gotta get my funnel back up. So this is a physical product I sell, right. And you’re like, “Well Russell, I don’t sell information. This isn’t going to work for me.” But imagine if I did this, how do I turn this into an offer? This is a physical product, it does what it does. It’s just a thing. And the guy who I buy these from, he sells it to other people, so I’m not the only one. It’s a commodity. There’s like 30 other people who sell this same thing, only mine’s better. So for me, how do I compete over everyone else, when everyone’s got the exact same thing, it does the exact same thing. So I have to turn this from a commodity into an offer, because if it’s a commodity, I gotta be like, “He’s selling it for $150, I’m going to sell it for $130.” Then the next guy says, “I’ll sell it for $120.” “Crap. $110.” “$109” “$105” Boom, boom, boom, soon this thing is like $90.95 right, retail. That’s the problem when products are commodities. Or I could say, “Okay, this is amazing. This helps with cold sores, but what else could I do with cold sores? What else could I do? What else could I do?” I could go on Amazon and be like, “Cold sore cures and remedies.” And I guarantee there’s people on Amazon who have written books on how to do cold sores. I could message one and be like, “Hey man, you are the definitive expert on cold sores, can I interview you talking about all the tricks you know how to prevent cold sores from happening? I’m sure there’s stuff in your diet and exercise, right?” like, “Oh yes.’ So I get him on the phone and I interview him, now it’s like, “Okay, when you buy from anybody you get the same thing, but when you buy from me you get the cold sore inhibiter, plus you also get the interview with this dude over here who’s the number one highest stars on Amazon, writer of a cold sore book. You get his book as well, plus my interview where I actually interviewed him. And then number three, there are 7 supplements I’ve found that help get rid of cold sores. 7. There’s a whole bunch of people who claim the supplements, but there are actually 7 that work, and there’s two that work almost instantly. The second you feel a cold sore coming, you pop these two pills, gone instantly. And I wrote a report about those, because I want to make sure you get the right ones, if you get the wrong one, you get the right product but you get the wrong brand, you are screwed. So I’m going to show you the 7 supplements as well. So you get this first, plus you’re going to get the interview with the number one expert in the world, plus you’re going to get the 7 supplements, the actual brand names, where to buy them, how to get the discounts to all the 7 supplements. And the next thing you’re going to get is, blah, blah, blah.” I take a physical product and I’m bundling information around it to increase the value of the thing. So it doesn’t matter if you’re selling information or not, if you’re selling physical products, it’s the same thing. Information is the easiest way to bundle this. The problem though with infomercials, the only way they bundle is like, “If you call now, I’ll give you another one for free.” That’s what almost all ecommerce people do. It’s like, that’s good but its, “Now I got two of these things. So I have cold sores I can have one at my house and one at my office. That’s kind of weird.” But if I bundle with information products, it doesn’t increase the cost to you at all, but dramatically increases the value. Now when I’m competing with the 30 other people selling this, I can sell it for higher and people will still buy from me versus everybody else because my offer is better than theirs. Another good example of this is my friend Mr. Stephen Larsen. How many of you guys know Stephen? So this is a good example for any of you guys who are like, ‘I’m here Russell, but I don’t have a product yet.” So Stephen he has his own products, but he’s also an affiliate for Clickfunnels, he’s an affiliate for a bunch of other things. So we did the one funnel away launch, the 10x launch, a couple other things, he said, “Okay, Russell already created an amazing offer that he’s selling, but there’s a thousand other affiliates that are all selling this product as well. Everyone’s doing it, so how do I compete against this.” He said, “Okay, here’s Russell’s offer, how can I make my own offer to make it better?” People always ask me, “How can I make money as an affiliate, Russell?” The first thing you do is you don’t sell the product that they’re already selling. That’s like, “Buy Russell’s thing.” That’s like number one on your list, then it’s like, “Now I need to make my own offer.” How many of you guys bought the one funnel away challenge from somebody and then bought it again from Stephen later because you wanted his bonus? Okay how many of you guys have bought twice from Stephen because you wanted the new bonus the second time? There’s a lesson in this. So even if you don’t have a product yet, that’s okay. Find someone else with a product and then, “How can I now make an amazing offer? What could I bundle together to increase the value of this offer so people buy from me versus somebody else? Or if they did buy from somebody else, they’ll also buy from me because my offer is so valuable.” Alright, so this is kind of the exercise for you guys to start doing. Going through here and listing out all the different ideas you can have. So tonight, this weekend with that paper I handed out, start writing out these things, start putting them out there, and start putting as many as you can think of, and make it, the biggest problem you can have is you’re kind of putting in your potential products that are going to make an offer, is to be like, “Oh, that’s not going to work. That’s not going to work.” When you start it, be creative. When we first did this probably 12 years ago, we sat in front of a whiteboard and we were doing this and we were like, we were at a point where we needed a funnel to save us from everything. It was the bottom of everything. We were like, ‘We have to make the most irresistible offer ever or else we’re shutting the doors.” So we sat in front of a whiteboard and I’m like, ‘Okay, what can we give them? Okay, they can fly to my house and I will give them a massage and feed them food, and then we’re going to do this, and then we’re going to do this….” We made all this crazy stuff, we had it all on the whiteboard, and then we started saying, “What’s the offer actually going to be?” and we’re like, “Well, pretty sure my wife would be mad if I come to my house and had to give them massages. So let’s not do that one.” But it was there. And then it’s like, “Well, what if we did this and this…” It gave us the time to brainstorm and then from there we start pulling things over to actually make an amazing offer. Anytime I create a new funnel, new thing, I’m always looking at creating an offer, with as many potential things as possible, then think, “What can I actually create?” pull them into my little stack slide and it’s like, “Now I know what I need to create to increase the software.” Now, one thing I want to mention is well, the reason why I have a whole bunch of things as well is because there’s more than just one offer in every funnel. You guys understand that? So I need a lot of stuff that I can give away. So if you look at this right here, there’s an offer on my ad. I’m trying to get someone to click on something. So I’m like, “Click on this thing and I’m going to give you your free report.” There’s an offer happening there. Luckily that was one of my ideas that I already created, because I can now pull that down and it becomes this. Then they land on my landing page and I’m like, “I need their email address, I’m trading them. What am I going to have? Well I have something up here I’ve already created, potential products. I’m going to give them my interview with so and so.” “Give me your email address and I’ll give you an interview with so and so.” Boom there’s the next product. Then it’s like, “Now buy this product, I’m going to give you these 5 things.” Then my upsell is these three or four things. I think so many of us go into this thinking, “Okay, here’s the product I’m going to sell and I’m going to try and build a funnel around it.” And it’s like, no, no, no. Understand that it’s like, you’re looking at more of how do you serve your customers? What are all the things you could possibly give them to do that, and then you’re breaking down the different parts of the funnel. Okay, alright, come back to the hook, story, offer. So that was the offer section of this part.

On this week's Kommerce Kings Podcast we have the amazing Chris Lee. Chris is a recipient of the Clickfunnels 2 Comma Club Award and a member of the Clickfunnels 8-Figure Award. Chris's Solgen business in the first 12 months did just north of $25 Million. Chris has a very interesting story behind his entreprenurial journey that you have to hear. Chris went bankrupt and clawed his way back to the top, and says that he is willing to go all in because he knows what it is like to be at zero.

Trey's entrepreneurial journey took off in 2012 after working several years at the job he thought he wanted. He quickly shifted from working for someone else to become an entrepreneur when he was inspired by a successful businessman to create his own wealth. The success in his sales career made him passionate about teaching others how to achieve their definition of success, and his own coaching business, the Trey Lewellen Mastermind, was born. Trey shares lessons, tips, and tricks based on his own ecommerce experience with his members on how to build their own long-term, sustainable online businesses.     ----------- SPONSORS: This episode is brought to you by: Klaviyo  If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages.   That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to klaviyo.com/beyondbf for more.  

To learn more about Trey’s enterprise, go to Kommercekings.com I’d love your feedback. Click here to leave a rating & review for the show on iTunes.

On this week's Kommerce Kings Podcast we have the amazing John Lee Dumas. If you don't know who this is you live under a rock. John has one of the best business podcasts. John has done from the day he started to the date of this podcast 2,071 episodes. He has been recording a podcast a day for 5 years. John lives in Peurto Rico in an amazing house that you will just have to hear about and some tips as to why you should live in Peurto Rico. If you want to be blown away and learn how John made millions off his podcast with only 3 employees then you have to check this out.

On this week's Kommerce Kings Podcast we have the amazing James Schramko. James started his career at a Mercedes Dealership managing employees but soon realized that the long hours of working for someone else was not the life he wanted. On this episode you hear about the path that James took to be able to wake up on a Monday morning, walk out his back door and fulfill his passion of surfing without having to worry about getting in his car and driving to a 9-5 that so many people believe is the only option. James really does describe FREEDOM in this week's podcast and it's worth a listen. James truly is the lucky one who escaped!

Boom, what's going on, everyone? Steve Larsen from Sales Funnel Radio.   I am excited for this episode. Well, to be honest, I'm actually freaked out. This is my 2019 goal.   I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million-dollar business.   The real question is: how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer.   Join me and follow along as I learn, apply, and share marketing strategies to grow my online business using only today's best internet sales funnels.   My name is Steve Larsen, and welcome to Sales Funnel Radio.   What's up everyone?   Hey, so every single year I do this, and it's the scariest thing I do every single year. This is my fifth year in a row of doing this.   If you wanna see the past goals I've made year by year, you actually can find them on the youtube channel. You go to salesfunnelradio.tv,  and it'll take you to the actual youtube channel. If you want to check it out there - you can see the playlist of my previous years' goals.   Well, every single year I do this. And I remember the first time I ever did this. I was in this place of desperation. I was going into the army. In fact, you can see I have a shaved head. There's almost no fat on my body for some of those videos in there.   I remember sitting back and just thinking, “I'm tired.” guys. I'm tired of not having what I wanna have. I need to start doing things that are more drastic. And that's kind of what I was going through in my head at that time.   So I grabbed my computer, and I literally had traded funnels for the computer I was using. Actually no, not at that time. I don't even know that I really knew what a funnel was when I made that first video.   When I think back about it. I was taking a lot of traffic courses. Yeah, okay, that's what it was! Wait a second, so at the time what was going on, I was probably at business try, let's see, that was around number eight or nine, maybe ten.   I was a traffic driver for Paul Mitchell.  I’d had my first thousand dollar day, and it blew my mind. I was like "Holy Crap!" I was working with another guy at the time, we split the check, but still, $500 in a single day for me, I had never done that. And I was super blown away, guys. That was nuts. Absolutely insane for me.   We were living on a grand a month, basically, I believe. Something like that, anyways. It was hardly any money. And I was tired of it.   We’d been married for three years by that time and I was sick of being poor.   You can actually hear me in the very first thing say that: "I'm tired of being poor. "I'm tired of not having the things I'd like to have. "I'm tired of not having a lifestyle."   And honestly the biggest internal reason? I was tired of feeling like I couldn't provide for my family. I was sick of all of it.   I was like, I need to start doing bigger things. I need to start doing big, drastic things in my life that are the big disruptive activities that literally catapult me to new levels.   So the new goal that I made, the huge big goal that I made that very first video, five years ago, again you can see it, and you can see the progression year by year, which is crazy. I never thought I was starting a thing by doing this. But you can see, the big goal, I wanted to just do an extra thousand dollars a month.   I was like, “If I could just do,” and I didn't know how. I was like , “If I could just do a thousand dollars a month that would radically transform our lives.”   ...I mean, we would eat a little bit better. We would eat more. We could actually eat in general. I was just sick of it. I gotta be honest with you guys.   Looking back on what's happened in the last five years, first of all, is ridiculous. I didn't really figure out the game for the first two years doing these videos.   Then two years ago I was like, “Oh snap, the pattern's everywhere”... and then this last year, I decided to actually test the pattern, and I left my job. Scary, scary, scary stuff.   But when I think about it and the things that have propelled me, I actually wrote this on my window. It says Play Angry. I'm not an angry guy, but when I remember back to what life was like before I started doing this stuff…   I worked my face off, guys. I worked so freaking hard. I know the reason why stuff has happened really well in the last, especially two years. It's 'cause I worked really freakin' hard.   I only took two days for Christmas, and that's not necessarily a badge of honor. I actually wanna change that, and that's part of what I want to talk about for my goal for this upcoming year, but I work hard. I work really hard. I just get after it.   Nine times out of ten, I have no idea what the plan totally is. I'm just taking action. I'm just doing stuff.   So as I look back at the things that have really kept me moving forward, like, “Yes, there's this strategy, that strategy... Remember to do this before that...” That's great, and it's helpful.   But 80% of it is just me remembering the crap that I was going through and what life was like without having known or doing the things that I'm doing now - which sucked. I mean, “Oh my gosh, life was hard.”   ...So I'm excited for this. I'm not gonna lie, I'm actually nervous about this. I hate posting these videos. It's one of the reasons I do it: I hate it. It freaks me out. I don't want to tell you all my goal.   I don't wanna account for every previous year every single January. I hate New Year's resolutions, I think they're stupid. Why am I gonna do that once a year?   At the end of every single month I think through the goal, what I'm doing next month, I make sure that all the things and activities I'm doing are heading me to that target more closely. I'm not doing that once a year, that's stupid. So, anyway, I guess an effort for me to accept a little more of that resolution thing is to do this.   If you guys have never seen me do one of these episodes, or declare my goal publicly - what I do is I account for the last year.   It's not to throw mud in anyone's face. It literally is so you can go back and watch:   Year #1: Here’s Stephen when he had no money and was completely broke.   Year #2:  Still broke. He still hasn’t figured it out.   Year #3: Still broke, but it’s a lot more breakeven.   Year #4: Wow, lotta cash coming. Oh, my gosh.   Year #5: Stephen left his job... Holy smokes, why? What did he learn?   I'm trying to be super freakishly transparent in a way that’s not that popular anymore. It's not me saying, "Woe is me. Look how weak and vulnerable I am." No, no, no, no. Not at all. That’s NOT the point.   I'm trying to do is document everything I'm doing on the way so that you can see my journey.   Being broke was one of the most painful things I've ever been through in my life. And it almost had nothing to do with the money. It had everything to do with my feelings of inability. It wrecked my brain, guys.   It sucked, I don't want to feel like that. That's something that I'm really afraid of. I'm open to talk about that...   So I worked my face off, and after applying a few of these patterns, things really started to work. And then things really started working.   Anyway, so at the beginning of this I always go through and account for last year, and then tell you what my goal is going to be this next year, fiscally.   There's really only two, maybe three goals that I ever set. EVER. Anyway, so I'm gonna go through the fiscal goal for this upcoming year, and then my plan to get it. Which I'm really pumped about.   There's something that I, this episode is a little bit different than the previous ones that I've done where I just kind of say the goal. I want to tell you what I'm trying to do and... there's a gap, guys. There's a hole…   Literally two days ago, I realized that it was starting to appear in me. And I think I know how to fix it, but I'm freaked out about this one area, and I'm gonna solve it. It's just been really challenging.   So anyways, I'm excited about this though…   'Kay, so here it is, okay?   # January 1st, 2018, I left my job. And just to be clear, I had NO team. I had NO additional revenue at all. I had absolutely zero. I didn't have a product. I wasn't running any funnels, I didn't have a script.   Guys, I left with nothing.   I'm actually shocked how much hate mail I got by leaving ClickFunnels. Which is stupid, by the way. That's my choice, no one else's.   But when I left ClickFunnels, the reason I did it was because I had been coaching so many people in the Two Comma Club coaching program at ClickFunnels, that I started seeing these patterns of what was making somebody successful and what wasn't.   There were these holes and these gaps. And I was learning how to do is fill in those holes. Regardless of the product, the price point, or the industry that anyone was in, I was able to go through and figure out, "oh my gosh, this is how you fix it!"   I’d create my own framework and drop it in front of them, and BOOM!   I helped create a lot of millionaires in that program. Literally. A lot of hundred-thousandaires, which is still really good, and tons of people made money for the first time in their life on the internet.   I started getting better and better, and better, and better, better.   I'd already been doing the Two Comma Club coaching program for over a year at least, probably almost a year and a half by the time I left ClickFunnels.   So there were two reasons why I left ClickFunnels:   Number one:  I just knew in my bones I'm an entrepreneur. I just know that, and I'm trying to be more true to myself. I'm trying to find me. And I know that I'm an entrepreneur.   So the longer I stayed at ClickFunnels, regardless of how amazing it is over there and regardless of how dumb it looked for me to leave, and how cushy and amazing and plush and secure that job was... it wasn't me. So I left.   I had to grow some balls and just do it.   So number one, I had to get out of there.   That was one of the hardest decisions I've ever made in my life. Okay, literally. And it still hurts. It’s hard that I only live like three miles away from ClickFunnels, 'Cause I just wanna go in sometimes, and be like "What's up? You all are awesome! Hey, can I just hang out for a bit?"   I tried really hard not to be that kid that just won't leave. You know what I mean?   So I just didn't show up for the first three months. 'Cause I didn't want to be like "What's up guys, how you doing? Hey, remember I said I left, but I'm not leaving. How are ya?  So I left... and really made sure I left.   Number Two: The second reason was that I’d become very confident in the frameworks I was producing. When I was coaching, I knew that if people just did it, they would make money - eventually.   There might be some in-between things that they need to fix, which usually had to do with their personality and NOT my framework. But eventually, it would work.   A lot of good marketers do this, guys. You gotta think about this, right? I started asking myself the question…   I remember this was June 2017, and I started asking myself the question: “What is something huge, like really big, like the biggest thing I can think to have to go through to prove that I know this stuff?”   Straight up, I don't know, what's the word, prowess.  I was trying to, not as a "look at me," but it was to prove to myself and others that I wasn't just building funnels in the corner.   I knew there was more. I knew there was more. And I knew that my frameworks worked. So I started asking myself the question: “What's something that's so big that it would be hard for people to not notice me?” You know what I mean?   Again, it's not like an out of a "look at me!" mentality. But it represented so much - because of all the crap I had gone through. And all the stuff that had gone on in my life up until that point.   I was like, “I need a crucible.”There needs to be this big event. What's the craziest thing I could fathom going through to prove to myself that I could do it? Almost like going full circle and healing parts of me that weren't healed about what I had gone through. You know what I mean?   ...And then especially, “How can I prove to myself that what I am teaching?” I know it works!   If I go to the gym and I'm like "Hey, I wanna lose weight," I will never hire someone who's overweight, right? I don't want to be a hypocrite and be the guy who's teaching stuff that he hasn't done…   And that really got in my head, and it started giving me a complex. I knew that what I was teaching worked because I was seeing other people do it. But I hadn't done it. And to me that's freaking blasphemy. It's like, it's so stupid.   I'm never gonna hire somebody who's broke to teach me how to make money...   I follow the principle of the guy who has the biggest cheese. Sausage number one man. Right, who's the guy, who's the lady, who's the person out there who has done it so much, right, and they can teach it so well because they are speaking from experience?   I wanted to be that kind of person. I wanted to prove that my frameworks work.   So I thought to myself, "Self, what if you left your job with no assets, no income, no funnel?”  Like, this is freaking extreme! I know it is. And I'm not recommending that anybody do that.   For me, and where I was, that was the right answer.  I was like "That's insane." And I went back and forth for a few months like, "Are you kidding? That's stupid, dude! Why would you do that? You're gonna leave?" And like, “Yeah, but it's the ultimate, it does work."   How do I know?   Because I jumped out of a moving airplane with no parachute and built it on the way down.   Again, scary, risky, risky like crazy. That's risky.   And so anyways, I'm super proud. I obviously wish I had made more this year. Who doesn't wish that? But I'm really proud that it worked. And that I knew the frameworks and the models and the formulas to make the game work so well that I could do that.   And again, not like a beat on the chest, “Look how great I am!” But you see what I'm saying?   It was really important for me to prove to myself that I could do that, and for whatever reason, me and my personal development and growth needed that.   So anyways, what I'm gonna do really fast is I wanna walk through what happened last year,  what I'm gonna do next year, and how I'm gonna do it.   ...And then there's something that's kind of freaking me out a little bit and I'm trying to figure out how to solve it. And I think I have the answer but I'm not quite sure.   Anyways, let me pull in my whiteboard here. My trusty whiteboard. Okay, check this out. Here it is. Let me just make sure there's no glare. Let me look over here at the camera. Alright…   So last year from January 1st to December 29th at 9pm mountain time... (I held off a little bit to record this episode 'cause I was trying to flet December end out)... I did $850,000. Well, $850,353, and 87 cents - which is cool.   Last year, if you watched the video for 2018's goal, I was like "I'm gonna go make a million bucks." And like, I saw that and I was like, “Crap!” You know. I was like, “Yeah! No!” Like, “Yes! No!” Superbad. I was like, “NO!” … because of THAT.   So I'm super stoked, I did 850 grand out of the gate:   No team No funnel No product No system   The only thing I had been doing was publishing = big lesson in that.   I had done 100 episodes of Sales Funnel Radio at the exact date that I left ClickFunnels, I believe. The show hadn't even done 100,000 downloads when I left ClickFunnels; we're now at 250,000 downloads of Sales Funnel Radio. Last I checked, but it's growing by almost 2,000 a day now. Which is awesome. So that's cool, right? That's me accounting, being totally open and really vulnerable.   When I left ClickFunnels, I followed my own formula and made 200 grand really fast out of the gate. And then, I got freaked out, guys.   January and February what happened was, there was a lot of cash that came in. And I’d built funnels for revenue, but I hadn't built systems for a business. So I was the business. And it was hell, I'm not gonna lie, guys. It was so nuts.   March came around, which was Funnel Hacking Live, and I turned off pretty much every revenue stream because I was like, "Shut it down, shut it down! I need to go set up this stuff.  I gotta go put these things together.”   So I started putting together all these systems and all this stuff like, support. And then Coulton moved down. And I started putting all these people together because I couldn't handle the speed that the revenue was coming in.   I couldn't fulfill fast enough which is scary because the people were like "Oh, it's a scam!" And “It's not a scam, I just can't keep up.”   Trey Lewellen went through a similar thing when he sold that many flashlights. You know what I mean? Crazy, crazy, crazy.   So I slowed everything down…  and a lot of March and April was a lot of more biz building which was exciting, but it freaked me out, guys. I was trying to keep it cool but man, I was so scared because there wasn't a lot of revenue coming in.   At the beginning where it was like 40, 50, 60 grand a month, somewhere like that, it was like like 10, 15 grand, and I was like "We're gonna die in a gutter. Maybe this was a stupid mistake!" You know, "What have I done?"   So, I was so scared, but I knew the process and I just kept true to it and kept blocking out the noise. And when I turned everything back on, we were back up to 50 grand, 70 grand, and then, five months in a row of hundred, hundred, hundred.  I was like, “Holy Crap!”   Last month in December we didn't hit the hundred. It's funny man, people go on holidays and everything just kind of shut down. It was totally a slow season, I didn't know that. But I'm so stoked though.   And then what also happened, is we were pulling in so much money there that again, I had to stop things and slow things down.   A lot of December for me has been business building and systems building. So I've been building these things that’ll make it so that I can move faster in 2019.   So here's the sting, guys. Here's the sting…   I did 850 grand, collected. Check this out. Man, I was so pissed off when I saw this.   I was just quickly running through my accounts receivable,and we're getting another big chunk of cash again either today or tomorrow. Okay.   Check this out:   Collected = $850,000. To Collect, (meaning the business is there, we're just collecting it still) = $156,000   Man, that's a million dollars!   That's six grand over a million bucks. No, no, no no no!   I was so mad when I saw that. I ran downstairs to my wife and I was like "Look,  that + that  = that’s over a million! What! Like why didn’t I set up more systems?”   Anyway, it was super cool, BUT like, a massive slap in the face.   When I tell you guys the market will always tell you what to do - it just did! I was like "No!" The market's saying: “Stephen, you don't have the systems in place yet to collect enough of the money upfront in some areas of things that you provide.”   There's some really high-end stuff that I go and I do. I just get so excited about doing the thing I didn't have everything set up  - which is stupid.   ...but how would I have known unless I looked. Unless I listened to the market. Unless I was willing to fail... you know what I mean?   So was it a failure? “No, but Yeah.”   By the numbers, yeah. Was it really? No.   Did I do something really risky? Yeah. Did it work? Barely. You know what I mean?   So I'm excited guys, I can't describe to you the feeling of accomplishment that I have with this.   If you guys have been following me at all, I mean there's been many, many moments where, I'm not gonna lie, a little man-tear happened, okay. It flexed on the way out so it's still manly, it's cool.   ...But there was a little bit of a tear there and I was like "Man, you're crazy, Stephen. In fact, you killed Stephen. You're Steve now." A lot of you guys are asking me what you can call me; you can call me, whatever....   But anyway, this journey, this year has been of insane growth in many areas. I've learned:   What did work   What didn't work   Where I should tweak stuff   Where I need to go next   I know what to go build next.   ...And I know, because of pain. I couldn't have foreseen some of the things that I need to go fix, which is why I needed to leave ClickFunnels. You see what I'm saying?   I would NOT have known, "Hey look, when you move into this area watch out for this and this and that."   I wanna be the ultimate litmus test for what I'm teaching people.   So, risky? Totally. oh my gosh, yeah, yeah. Not that risky though, because of what I do and what I did. Don't compare yourself to me if you're like "I'm NOT willing to leave my job."  Yeah, then don't. I'm not telling you to, okay? But what I'm so stoked about was, “That would've been a million dollars. No! Dang it!”   ...Because I, technically, have two businesses, I didn't get a Two Comma Club award this year for my stuff, but both of them, we got the stuff to make 'em work really well, you know? It's freaking close.   Anyway, so I'm being open with you guys about what happened, and what didn't.   I’m trying to be the ultimate guinea pig on a lot of the stuff and test guru's material out.   And Russell Brunson's is the closest material that I've ever found where it's like ready out of the box, you know? It's not that way for other guru's stuff.   I want to be long-term. I want to have the reputation like that for my material. Not like, "Yeah, when you go to that person's stuff, it's great and it's really helpful, but you still need X, Y, and Z to actually use it."   I don't want that. I don't want that. That's why I made OfferMind and I made that event because it was me going through and showing the framework.   I have a very framework, systems-focused brain. And I love going in and pulling those things out and showing:   Look, this is how I did it   This is when it worked   This is when it didn't work.   ...and being that kind of person.   So anyways, going forward, my goal for next year - which is scaring the crap out of me. Which solves half my problem I'm gonna get to in just a moment here. My goal for next year, though?   If you watch the pattern, a lot of what I've done for these goals is the first year was $1,000 a month. Then it was $3,000 a month. Then I think is was $5,000 and then $10,000.   This last year was a million bucks - which is $82,000 a month.   This year, though…   Man, I'm telling you guys, I don't totally know all of the path on how to get there, but I see enough of it that I think it's gonna work. It’s scaring me to death. Ready? Here we go. You can see that, right? Yeah, okay. Four million dollars.   I've tripled the goal almost every time.   And that's where I've gone from one to three, you know. Then this to that. Four million, though, that's the goal! Gosh dang it, that's really freaky to say to you guys.   I know the systems that are gonna be in place. I gotta have more of them. A lot of what I need to set up in order to actually make that happen.   I gotta have a better phone sales system. I'm noticing that that's a big issue of mine. I don't have that many closers. And there's not much of a system and a script set up for that stuff.   This year for me has been a lot about the methodology I use and I teach that you need to enter into and design a new ocean with a single product.   Once the idea has been proven then you go and you can develop all the things inside of the value ladder to go explode it and expand it and actually plant your stake there.   Okay, so for this year…   I’ve  accidentally kind of become the category king in two different categories. One of them was purposeful; the other was completely accidental.   The business I lead with, my major, major passion, is Offer Creation. Just since OfferMind, collectively, those who attended, they've made hundreds and hundreds of thousands of dollars. A lot of money.   I know this stuff works.   It's NOT one person is just killing it, that's a lot of people. And a lot of people who have never made money ever.   I continually get a lot of people that are like, "Man, I made my first 10 grand ever. 10, 30, 30, 30!" And I'm like, "Yeah! What's up?”   Pretty sure you guys made more money collectively than I did - which is awesome and I've very proud about that, actually.   I made more money doing the thing than teaching the thing. That's also very important to me as well. I focused on that a lot of this year.   So what I'm pumped about, you guys, is that I have gone in and I've developed these two businesses.   I have a front end business and I have a back end business:   #1: I teach offers, and I help people create their offers. I build off a lot of 'em, and a lot of people are in need for that. That's one of the major missing loops I was seeing in what I was coaching in the Two Comma Club coaching program.   And so I was like, “I'm gonna go be the offer guy.” And because of Russell Brunson and Myron Golden and Alex Charfen, and a lot of guys that I was being super vulnerable and open with…   They were like "Stephen, dude, you geek out about offers more than anybody we've ever seen in our entire life; go be that guy. There isn't a guy for that. Go be that guy."  I was like, sweet. So I'm the offer guy.   I've proved out the idea into that market.   How did I do that? By OfferMind.   Now that I've got that, I have a product up here. There's actually gonna be a second one up at the top. And then there's a whole bunch of cool front ends.   So on top of all these, proving the idea in front of the market, that's a lot of what this year was about. It's not so much about cashing out. It was about me proving out the systems and the things that I was teaching -  that they work.   If you look at Alex Hormozi, Brandon and Kaelin Poulin. If you look at, a lot of those people that blew up and made 10 million really quick, it's because the year prior, they actually went in and proved out their systems. And then scaled hard with a sales closer team and a phone team, which is what I'm gonna do.   A lot more sales positions, a lot more money up front scenarios, so I don't have this happen again.   The very one at the bottom says: An Assistant. I don't even have an assistant. It's literally two of us that are full time. I have two content teams  and now, we're building an internal funnel-building team. Which is really exciting.   For me to increase my speed, I cannot be the only one building my funnels anymore.   So anyways, guys whatwhat I'm trying to say when I'm teaching you guys right here is like, there's a lot of entrepreneurs that fail at this part of it. This is where they die.   They will remain the solopreneur; they cannot build the team.   They don't know how to scale, they don't know how to put the systems in place. I am excited to crack that code. I will will win at it, and I'm really, really pumped about that.   Now the thing that's freaking me out, just so you guys know: major growth in my life has come from scenarios that I don't know how to solve but walk forward anyway.   I didn't know how to build a funnel the first time I told someone I'd build one. Was it lying? No, because I knew it was possible, and I knew I'd figure it out. So I youtubed like crazy, you guys.   I remember the first time I asked ClickFunnel support how to change background color inside the editor. Okay, seriously, you guys are way further ahead than I was when I started, okay?   I got to the Funnel Hacking Live event the first time with no money. I had to bootstrap my way there. That's a crazy move. That's a big bold move.   I created the original Two Comma Coaching Program and ran the FHAT Event, which is crazy. A lot of successful people came from that event. For me to say yes to that was a scary thing.   I had to replace Russell Brunson on stage for three straight days, That freaked the crap out of me. Yeah, I was excited but I was scared to be totally honest with you.   Leaving my job! WHAT? Okay, that's nuts.   And so what I've noticed is that I suck at willingly manifesting personal growth. I'm not good at it. Almost no one really is. 'Cause when we start feeling pain the natural inclination and all of our justifications say "Back off, Stephen, why you gonna feel that pain?"   What propels me forward, and what I've been trying to figure out is what the next absolutely freaky goal is? What’s the experience?   I have a hard time willing those kind of experiences into my life, anyone does.   Like, basic training. Man, I couldn't get out of that. Right, I couldn't get out of, and I did those things for that reason.   I did door to door sales because it scared the crap out of me, and I knew I'd learn like crazy in the middle of that environment.   I'm trying to find the next environment. You see what I'm saying?   My  goal is four million dollars. I know I'm gonna hit that. It's a goal, it's scary 'cause I've never hit it, but I know I'm going to. I know that this next year I'll probably have at least three Two Comma Club Awards.   ...cause I got a lot of products that are in the hopper and they're all gonna tie together and reference each other, it's gonna be awesome.   BUT the thing that I'm trying to figure out is: How can I architect freaky big things and environments I can't get out of? And I don't know how else to do that except for a big goal that feels freaky to me that I've never done before.   And is it bigger than other people's? No. Some peoples are bigger than mine, I totally get that. But I'm on a journey and a comparison of me versus me. And to me, that scares the crap out of me.   I gotta build crap I've never built. I gotta build stuff I've never done. And I gotta push forward that way.   Anyways, what I'm saying is, the thing that I'm trying to figure out... Guys, this sounds so opposite. Completely opposite than what a rational individual would do.   I did not have an option when I left ClickFunnels, other than to make money work through funnels - because my back was against the wall, and I knew that. And that's one of the reasons I was doing it.   I could learn at a really slow pace by studying others, which is good to do for a while. I could learn at a really slow pace by consuming tons of content, which is really good to do for a while, until you're trying to figure out what you want to do   BUT, then, I don't know another way except burning the boats.I voluntarily try to find ways to put my back against the wall and cut all options out.   For the last five, six years there's been a lot of scenarios like that. Bam, bam, bam.   I'm 30 years old, I don't want there to be too much comfort in what I do. My goal could freak me out, but I know I'm gonna hit it. I know I'm gonna hit it. So, what can I orchestrate in my life to make it where I don't have an option but to move forward?   ...And that's the thing I've been trying to solve and it's really been freaking me out. I don't know how to solve that right yet. Because I don't wanna get comfy.   I'm not saying I'm not gonna go experience and have fun times doing a few things, you know what I mean? I'm gonna enjoy life, and I am a happy guy, but when it comes to personal growth and business and moving forward, frankly, I want to be big. And I know that…   Hopefully you guys know what you want? Don't be apologetic about it.   ...But how can I orchestrate the next ridiculous scenario in my life where I don't have an option? Where I will figure it out, out of desperation.   Which sounds crazy. Almost a masochist, I promise I'm not. But you see what I'm saying?   I have never learned more about myself than in those scenarios. I've never learned to love me more than in those scenarios. I've never learned to fill in the blanks faster, with more aggression, applied aggression, good aggression, right, than in those scenarios.   So like, man, I left the job, right? And everyone talks about that, and okay, done.   I'm trying to figure out what the next freaky thing is? And I can't.   I think there's a combination of some physical aspect, so I've been saying like, “Man, sometime I'm gonna try and choke out Russell Brunson in jiu jitsu.” Which is freaking scary 'cause that dude's like, all-American killer. That's cool, but my back's not against the wall.   There's no scenario yet where my back's against the wall. My back's not against the wall yet for this years goal, which freaks me out.   Most entrepreneurs just glide into the night when they hit some kind of a phase like this and I don't wanna be that way.   That's the real thing. That actually freaks me out more than the four million. I know how to hit that. I know the processes and the systems. I know exactly what I'm building. I'm almost done with my high-ticket thing that I've been building and putting together, and it's so awesome and there's nothing like it, and it comes from this perspective that has been very unique for me - because not many people do the stupid move I did by leaving my job.   Which is ultimately awesome, but you know what I mean?   Anyway, I'm really pumped about it, but I know I'm gonna hit that goal. I know exactly what my products are gonna be in my value ladder. I've got people building that stuff for me now.   My internal funnel-building team that I dream-lined out; I've already approached them, and they already said yes. Now I'm just gonna run through the process of it.   I'm gonna treat it just like I do my content team, so I'm gonna babysit it the first few funnel-builds to really document the system, and then keep moving forward. You know what I mean?   But like besides that, where's my next level of:  "Oh crap Stephen, can you do this” coming from? And that, my friends, has been one of the greatest accellerents to anything that I've done ever.   So I'm really pumped about it, but also scared to death 'cause I don't actually know the answers yet. I'll figure it out, and I'm gonna keep looking for it. It's exciting, exciting stuff. So anyways guys, that's my goal. I collected $850,000   I still have $156,000 too collect   I'm gonna do four million this next year.   Honestly ,I feel like I'll do four million this next year running at the pace that I am, but anyway. I know I think at least we'll do three; four is the stretch. Which again, freaks me out, but I see where to go for it. I'm pumped about it.   Watch how I'm launching my stuff moving forward to watch how I'm doing that. It's a balance between what I'm doing publicly and behind the scenes in my actual company. It's this next piece, though: How can I orchestrate a little bit more fear for me personally?   To be freaked out for the sake of: let's put your back against the wall and see what you're made of, Larsen? You know what I mean?   Anyway, so I'm psyched about this, guys. Thanks so much for sticking with me. It's a little bit of a longer episode, but I just want you to know that's my goal.   I challenge each one of you guys to post your goal publicly.   It’ll freak you out; it usually scares people. And a lot of the audience that is following you, that you might not even know about, even if you don't feel like you have a following, someone's watching you, they'll follow up with you. A lot of you guys did with me. They were like, "Stephen, you gotta hit the goal, man!" I'm like "I know, and I think I'm going to!" And I thought I was, and then I didn't freaking collect on some of it - “Dang it. Dang it man! Gosh!”   Anyway, whatever…   Thanks for following the journey. Appreciate it.   Again:   I challenge all of you guys to go in and post your goal, whether on the comments of this post or somewhere, but get open and real with what you want. Get unapologetic about it, and move forward. Because no one wants what you want more than you do. Stop waiting for permission.   Alright guys, see you later, bye!   Aw, yeah!  Hey, obviously a funnel's already dead if you can't even get anyone to opt in, right?   So I spent four hours teaching an audience how to get high opt-ins; when they work, when they don't work. If you want access to that members area where you can watch those replays, just go to freeoptincourse.com to create your free members account now.  

A cool new way to look at how you structure your sales funnel. On this episode Russell talks about a new kind of funnel he’s been developing for the 10x Secrets launch, called the Unboxing Funnel. Here are some of the awesome things you will hear in this episode: What an Unboxing Funnel actually is. How you can use the Unboxing Funnel in addition to the webinars you already have to sell the same products. And how this funnel can allow new customers to come in, who you would be unable to close on a $1,000 webinar funnel. So listen here to find out what an Unboxing Funnel is and you can use it. ---Transcript--- Good morning everybody, this is Russell Brunson. I want to welcome you to the Marketing Secrets podcast. Today we’re going to be talking about what I call an unboxing funnel. Hey everyone, I hope you are all having an amazing weekend. I am actually out today in my yard. We’ve been having fun with the kids, cleaning things up, getting ready for winter, which is near upon us. And I’m hoping the wind doesn’t blow too loud as I’m sharing this stuff with you. But I just got this thought in my head, and I’m excited and wanted to share with you. So I’m going to dive deep into an unboxing funnel because next week we’re launching out 10X secrets master class, which I’m really proud of and really excited for. And what we’re doing in is what I call an Unboxing Funnel, so I’m going to break down what that is and share it with you guys because I think for a lot of us marketers when we’re doing things, we only look at things one way. Like a lot of you guys are doing webinars and you’re looking at that one way, so I want to share with you this because basically what we’re doing is what we’re calling an unboxing funnel, which is like a webinar, but we’re chipping out the side and breaking it up and unboxing it into a really cool offer. So I’m going to go walk you through that in a second. But first I’d love to get your guys’ feedback because I started thinking, I don’t know if you guys all do the same thing, but when I see people I’m competing against do things….I’m always watching, right. I think it comes from me growing up as a wrestler. As a wrestler I knew what I was trying to accomplish. First I wanted to be State Champ, then I wanted to be an All-American, then I wanted to be a National Champ. So I had these things and I’m watching all the people I’m competing against. So I’m watching the matches, I’m watching the scores, I’m watching what they’re doing, I’m watching the moves they’re good at, then I’m practicing based on that. So I’m back in my, I’m watching a tournament and I see a guy who’s better than me, who wins a tournament. Maybe I take third, he wins it. I watch the match, I study it, I go back to my dorm room, I start figuring out how do I beat this guy? This is what he did, and how he did it. I gotta get better in these positions and this thing. So when I had the chance to wrestle him next time, I’d be able to beat him. That was my whole life. That was twenty years of my life, which is, if you wonder why I compete so much in business and why I love this game, it’s because it’s the same thing. I’m looking at my competitors and what they’re doing and trying to figure out the next move. It’s like a game of chess for me. It’s fascinating to me, I don’t feel like….for some reason, no one is being willing to step up and hard core compete against us, which is kind of frustrating as a competitor, I’m used to that. I’m not used to that, I want people to step up and compete. And instead nobody really is, which I guess is probably good. But at the same time it always surprises me. So I look to people I’m competing against and I’m watching, I don’t know about you but I watch what they do. It’s like Chess and I’m looking at the moves they’re making. I see the move they make and then I try to, based on this I’m going to do this. And this is where I got to get stronger, and this is where I gotta protect ourselves, which is logical strategy as an athlete, as a competitor. But for some reason in business, nobody’s…I don’t know. It’s interesting. So instead what I do is I watch as our competitors make moves, and then what I do is I put myself in this role where I’m like, if I was consulting these people, this is what I would do. It’s kind of a fun exercise in my head. In fact, I remember probably two and a half years ago, I did a podcast episode, it was right have Clay Collins, the founder of Lead Pages had done something that was totally playing into, it played into our strengths and it was like the greatest thing he could have done for me. And I remember being so shocked. It’s like if I was wrestling in a wrestling match and the person is like stepping into me, which opens up the leg for me to shoot on. I was like, “Why are you doing that.” I remember being so confused like, dude, you literally just opened up a gap to make it so easy to dominate you. So I’m so confused by this, so I did a whole podcast episode I remember that day, driving to the office. Like, “If Clay Collins hired me as his consultant, this is what I would have said, and what I would have showed him, how he executed things poorly.” And it was a really funny episode. And then I realized I was probably a jerk to post that, so I didn’t. I don’t think I ever posted it. I don’t even know. I may still have it somewhere. I should go look for it. But it was a really funny podcast, me coaching my competitor on what they should have done, as opposed to what they did do. “You stepped here, which means you were out of position, which is why we were able to attack and open up and expose your flaws, which in a wrestling match is how I beat you. Whereas, instead if you would have done this, this actually would have been, something for me as your competitor I would have been on my toes for.” Anyway, I didn’t publish that one because I thought it would be probably too soon. But part of me is almost wanting to do the same thing right now and publish for example, this is insanity to me. Word is on the streets, and I’ve seen some of the stuff they’ve been publishing, it’s crazy. Infusionsoft right now is in the process of changing their name. And in the documents sent out to their partners saying why they changed their name is literally because people are teasing them, calling them confusion soft. I’m like, you guys have a 18, 19, 20 years of branding behind this thing, and you’re literally changing your name because people in my community, and I didn’t start this, it was all them, have been teasing them and calling them confusion soft. It just blows my mind. I want to, as a marketing consultant I want to be like, “Dude, what are you doing? There’s no better…if I were wrestling you literally just stood straight up and put your arms down by your side, and it’s almost impossible for me to not score and take you down at this point.” It’s strategically insanity, but that’s the move they’re making right. So part of me, and it’s not just that I tease them, there’s all, like it’s happening with other businesses around, like, people I look at like, these are legitimate competitors that could have a shot if they would just play their cards right. And they’re doing everything, they’re literally like, “Here’s my leg Russell.” And I’m like, “Is this a joke? Are they setting me up?” And I grab the leg and take them down and I’m like, “Nope, they literally gave me their leg.” What were they thinking? So part of me wants to start a whole podcast where I just critique my competitors and tell them what they should have done to actually be a threat, as opposed to giving us their leg and letting us just take them down. Maybe I can’t do that. Maybe I should do it in the past like, record them all and then publish them like a year later. Anyway, let me know if you guys want me to do more of those things because I think it’s funny and at the same time I think it’s good for you guys because we should all be thinking strategic like that, looking who are the people who are also trying to serve your customers. And if you’re half as passionate as I am about my customers, the reason why I’m so aggressive, if you’re wondering, “Why is Russell such an aggressive marketer? Why doesn’t he just play nicer?” It’s like, I honestly feel in my gut if people aren’t using us, if they’re not using Clickfunnels, not going through our training, not doing our stuff, any other option that they’re going through is like less effective for them, they’re going to struggle. I care about my customers so much that I, that’s why I market so aggressively. Because I want my customers to have success and I feel like any other option is blocking them from the success that they deserve. So that’s how you have to kind of look at your business, and when you realize that, “oh my gosh, these people are doing great things, that’s cool. But man, I could serve these people at such a higher level. I need to do everything in my power to get my message out to protect and save these people that I’m serving.” That’s how I feel about it. That’s the gut feeling you should have as you are serving your audience, and if you don’t have that yet, it’s like, oh man, you need to make your product better, make your service better, make your message simpler to understand, make your processes….whatever it is, make it better, because you should feel that way, because no one else is going to feel that way about your business except for you.  You’ve got to feel that passion about it or else it doesn’t make sense. At the traffic secrets event I was telling, I went kind of on a little tangent rant with those guys there, but I told people, it’s funny people are always blown away, “Russell you close 15% of the webinar. You close 45% of the room.” Whatever the numbers are and I’m like, “Yeah, that’s really, really good, but honestly when I get done I’m so pissed that I wasn’t able to close the rest of them.” Like, what was wrong? What did I say to, what more could I have done to convince these people that this is the path they need? Like the 10X event, it’s funny because there’s 9000 people in the room. We did 3.2 million, that means we closed a little over a thousand people, which means 8000 people didn’t buy. And for me it’s like, what more could I have said to convince those other 8000 people? I don’t know what else I could have done. And it frustrates me because I’m like, I know any other option, any other alternative that they try to go for is not going to be nearly as, it’s not going to help them get to their goal faster than what I’m offering them. It’s like, what else can I do to make sure that happens. So that’s why I’m so always focusing on this game, because I care enough about our people. So there’s number one. Alright so let me know if you guys want me to do a podcast like that, because it would be funny. Alright, let me go back to the purpose of what I want to talk to you guys about today. So the concept I want to talk about today is what we’re calling the unboxing funnel. So what is an unboxing funnel? Well, it comes down to the offer and the first time we started nicknaming it this was about last year’s Funnel Hacking Live, because every year we get a bunch of ecommerce people. They come in and they’re like, “This funnel thing doesn’t work for us. It works for info products, but not for physical products.” And I’m like, “No, you don’t understand.” And I started talking about like, imagine if somebody came to your ecommerce store, it could be Amazon, it could be Shopify, whatever. They came to your store and they bought everything you got right. They fill up the whole cart with all the good stuff, and all the things they would need to be successful with whatever the product or service is they’re buying from you right. What an unboxing funnel is, you’re taking this cart of everything they could buy and then you’re pulling things out of the box. You say, “What’s the very best thing that somebody could possibly want from me?” And that’s what you’re going to lead with. Then what’s the second best thing? That’s going to be my order form bump. What’s the third best thing? That’s going to be the next piece. So you have this, you’re unboxing all the offers that are in this cart, and then you put them in a logical sequence of order. And that’s how you build a funnel the right way. So if somebody comes in, like for example Trey Lewellen, when he launched his flashlight offer, the same one that did $20 million dollars in like 6 weeks, which is insane. He could have just had people come to his flashlight store and he has his flashlights and cases and warranties and all that stuff that’s there. But instead he unboxed what his dream client would buy and said, “Okay what’s the best thing they would want?” The best thing they would want is the survival flashlight, so that’s the first offer. “What’s the next thing?” They probably want a case, that’s the second thing. And the third thing, they want extra batteries. The fourth thing they want, a warranty. Fifth thing, faster shipping. And he unboxed all the things he could potentially give his customer at one time, and let them kind of pick and put them into a funnel. So that’s what an unboxing funnel is. So it’s funny because the product we’re launching next week, which by the time you guys hear this it will probably already be launched, so if you haven’t purchased it yet, you’re insane. Go to 10xsecrets.com and go buy it. And if you don’t buy, at least I’m going to explain the strategy behind it so you understand. So I very easily could have just done a webinar to sell 10x Secrets, but I have done a webinar multiple times and my role in this ecosystem at this point, I don’t feel is to just keep doing the same thing. If I did then all I’d get is people that are coming doing webinars through us. My job is to keep developing and inventing and creating new funnels, new ways to sell so that you guys can model them. Does that make sense? The last thing I need in my life right now is more money. That’s not what I’m doing this or the launch for. It’s so I can create a model for the rest of our community to look at and then to emulate for their funnels. It’s like if I just did another webinar, you’re like, “Oh Russell did another webinar. Yay.” And there’ll be times I do more webinars, but it’s like the reason why I did the thirtydays.com funnel was so that you guys could listen to that, look at and be like, “Oh my gosh, how could I use something like this in my business?” “How could make a summit?” “How could I do a challenge?” We’re just innovating and developing and creating and doing new things, to be a model for you guys to come back and model what we’re doing, funnel hack it and take it back into your businesses. So that’s what I feel like my role is in this ecosystem. So this time we’re like, “How do we create a cool funnel that shows people what’s possible?” I feel like the people who study me close have done, they’ve all done webinars now and free plus shipping offers, because that was the two funnels we have done primarily. So it’s like, okay I’m going to do new things, new concepts. Alright so that’s what this unboxing funnel is. Instead of doing a webinar, which I could definitely do a webinar. If you look at what the offer actually is, it’s a thousand dollar offer. If I were to sell it on a webinar I could easily sell it for a thousand dollars and it’d be, “You’re going to get this and this and this and everything when you buy.” So instead what I’m doing, instead of doing that, I’m making an unboxing funnel. So I’m unboxing the pieces out of here. So if I was to sell this on a webinar, I look at what’s the offer that on the webinar I’d sell for a thousand dollars. So I have all that, and I look at all the pieces of the offer and say, what’s the sexiest, best, most exciting piece of this offer. I figure out what this and I pull that part out, pull it out of the funnel and now it becomes the front end. So you’ll see when we launch this, the front end offer, what it actually is, and it’s going to be my 10x training, the 6 ½ hour training, that’s the core thing, and there’s a couple other bonuses that go with it. Those are all things that would have been pulled out of the stack slide, and that becomes the frontend. We’re going to sell that for anywhere from, I can’t remember yet. We’re still kind of going back and forth on the price. Somewhere between $197 to $300, somewhere in that range is where the front end will be. So people will buy that. Then the order form bump on the page will probably be $47 and it’s going to be the Power Point slides and a video of me explaining how the slides work and kind of going through it and training them on the slides. So that was another component that would have been the stack slide if this had been a webinar. The upsell now is going to be this closing program. Like, how do you close on a webinar, what are all the different closes. So I’m bringing in all the people that I learned closing from, John Childers came and taught his Childers Chunks. In fact, he actually let me license, this is so cool. He used to sell a $25,000 speaker training where he taught his Childers Chunks and I paid him a ton of money to license that, so now inside the Closer Secrets program there’s a licensing, we licensed how to do the Childers Chunks. So you get his entire $25,000 course, it’s in there. And then I got, John Childers is the guy I originally learned public speaking from, so it’s like his best stuff. And then its Myron Golden coming in and teaching how to do the price marinade and the repitch. We’ve got Ted Thomas coming in teaching Trial closes, all the closing stuff. That becomes the second part of the offer. And that part will probably sell for, I believe, $297. So we have a $197 product and a $297 upsell, a $47 order form bump, and then we’ll have a second upsell, which will be the FHAT event. So those who came to the original FHAT event, it’s the same event that Natalie Hodson came to before she launched her Abs Core and Pelvic Floor product that a did a million dollars in four months. It’s the same event that Brandon and Kaelin came through before their webinar. The same, all these people went through this event, they each had to be $25,000 to be in my inner circle to be at that event. It was a private event I did just for them, and people have talked about ever since because they have seen all the results from it. But that event is then, three day event is the second upsell, which is the FHAT event recordings, stuff like that, which will be a $497 offer. So if you take that, and you take all the products, the front end and the two upsells and you add up the price of what we’re actually selling it for it ends up being a thousand bucks, which is the same I would have sold it for on the webinar, but I’ve unboxed each of the pieces to turn it into an actual funnel. Does that make sense? So $197 front end, $297 upsell, $497 upsell, but it’s the same product, but I’ve unboxed it. So instead of selling it through a webinar with a longer form presentation, I unboxed it and I can sell it differently. So I sell it through sales letters and sales videos and things like that. Anyway, so that’s what I wanted to share with you guys, because a lot of you are like, “I have a webinar that’s killing it, what should my next offer be, Russell?” A lot of times the next offer isn’t doing a whole new offer, it’s unboxing the webinar that you’re killing it with. Unbox it and create an unbox funnel, which is like front end, upsell, downsell type thing. So it’s not like you have to create something new from scratch, it’s just you’re unboxing it, and selling it in a different way. Same product, different funnel, different strategy, different way to do it. Because some people may never be will to pay the $1000 for you course, but they may be able to pay $200 or $97 for your front end. And maybe they can’t buy all the upsells, but it gets them in, and now you get a whole bigger segment of the market and helps get into your products, and then you can serve them and eventually you’ll be able to send them up to the higher levels. So that’s kind of what I wanted to share with you guys today. The concept of an unboxing funnel and thinking back about that with whatever it is you’re selling. If you’re trying to figure out, what’s my next funnel, what’s my next product, what’s my next thing? It might be just as simple as unboxing it and doing something amazing. So there you go you guys. I hope that helps. With that said, I’m going to go finish cleaning my yard and then go play with my kids some more. We’re going to a football game tonight. It’s the BYU, Boise State football game. For those who know my backstory, I wrestled at BYU and then they cut the wrestling program so I transferred to Boise State and wrestled at Boise State, and then they cut the wrestling program. So I honestly hope both teams lose tonight. I hate them both. But it will be fun to go with my kids and have a good time. I know my daughter is a BYU fan, and my other boys are Boise State fans, so it will be kind of a family war and rivalry. And honestly I’m going to cheer for whoever is winning because I flip flop because I played for both teams, I got letterman jackets for both teams, so I’m allowed to. Anyway, other than that you guys, have a great weekend. And if you haven’t got your tickets yet to Funnel Hacking Live, what are you waiting for? You are insane. We are more than halfway sold out, tickets will be gone soon. Just go to FunnelHackingLive.com. We are putting on a huge show for you, I’ve already spent over a million dollars cash, out of my pockets, to put on this party for you and I don’t know about you, but if I had a friend who was obsessed with marketing put on an event and spent over a million dollars to entertain me for four days and teach me funnels and change my life forever, I would spend a thousand bucks to get a ticket and show up. Unless you hate money, you should be there as well. So appreciate you guys, hopefully I’ll see you at the event here in a couple of months. With that said, I’ll talk to you guys soon. Bye everybody.

Boom!   What's going on everyone? It's Steve Larsen, and this is Sales Funnel Radio. Today, I'm gonna teach you guys some of the most common mistakes when it comes to opt-in pages.   I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business.   The real question is, how will I do it without VC funding or debt - completely from scratch? This podcast is here to give you the answer.   Join me and follow along as I learn, apply, and share marketing strategies to grow my online business - using only today's best internet sales funnels. My name is Steve Larsen and welcome to Sales Funnel Radio. What's up, guys?   I'm excited for today. I'm excited for this. I actually, I've been looking forward to this one. I created recently a whole course about opt-ins - it's a free course! If you go to freeoptincourse.com, there you go. There's the golden nugget of the entire episode.     Freeoptincourse.com takes you through a live funnel build that I did to teach people how to get an opt-in. Now you might laugh at that a little bit. You know, it's like, "Hey this is sales funnel radio." The whole thing starts with the opt-in though - this is a give and take relationship.   I remember in college I wrote an e-book, actually two of them. I was so excited. I went and got this e-book written. I got it back from the ghostwriter, and I didn't like it - so I rewrote the whole thing. I was so pumped about it.   This was pre-ClickFunnels, I was using WordPress to build essentially a funnel.  I didn't know how to do that though, so I was like hacking out (with the little coding knowledge that I know) WordPress. It was so finicky, it was terrible.   It was another one of those experiences for me where I was spending inordinate amounts of time putting together this funnel. It was crappy, and I kind of knew that. And I was like, "Ah, maybe it'll still work though." I patched together a payment processor. I patched together an email autoresponder. It was really hard. I was so stoked about this thing.   This was back in the day when I believed that a sale happens because of the product. If you guys have been following me at all, you know that's not true.   The sale happens because of a sales message, not the product. Those are two very different things.   No one buys because of the product. They buy because of the message.   Well, this was before I knew that. This was before I knew any of that stuff. I was so stoked. This e-book was targeted at students, which was first of all stupid because they're all broke.   I spent all this time putting this thing together. I think it took me two days just to create the sales letter to just to get people to opt-in or whatever. Guys, I launched this thing, and nobody even opted in.   I had so many failures with this stuff way back in the day.   I was excited guys. I was proud. I was like, "Yeah, check this out. This is my product". I knew it was really good - it was the reasons why I was doing so well in school. I was putting awesome knowledge in this thing. Honestly really really awesome.   But I was so convinced that the product is the reason you opt-in. I was so convinced that the product is the reason somebody buys.   So what I wanna do real quick is I wanna walk through the more common mistakes that I see when it comes to creating opt-ins.   If you can't get opt-ins, you're already dead in the water. Especially when it comes to putting a sales funnel on the internet - you're already dead in the water.   If you can't even get somebody to opt-into your free thing, how you're gonna get them to buy?   So what I wanted to do is I wanted to walk through... I wrote a little list here, so you'll see me look up and down here a few times, but I wrote a little list here just thinking through like, "Yeah, these are the most common things that I see as mishaps for why people opt-in or not opt-in."   A little while ago, somebody sent me a message, "Hey will you critique my funnel?"   So just so you guys know, I'm always willing to critique somebody's funnel. If you guys want me to do that, you can go to stevejlarsen.com. Stevejlarsen.com is where I can critique your funnel. I sell one-on-one hour coaching sessions. We can dive through whatever you want to. ...So there was a guy that I was doing it for, and it was a bunch of fun. I really enjoyed it.  I love these guys. They were so cool. Mad, mad admiration for them. It was some guys over in Hollywood. And it was really really fun. And they worked with a lot of actors. Any, anyways it was really cool.   So they sent me out this squeeze page. And I start looking through this squeeze page and their funnel. And the very first thing that I noticed was how many places I could click. And I started looking through the page. (And, you know, I'm not gonna say who it was or whatever) I was looking through it, and there were so many places that I could click. There were so many places that  I could exit. That's one of the defining differences between what a funnel versus a website.   Let's think about this. If I have a squeeze page; the goal of the squeeze page is to get someone's contact information so that you can continue to market to them, upsell them, serve them, and add value.   If you're not adding value they're gonna unsubscribe anyway. So make sure you're always adding value. However, you're gonna go in, and you're gonna grab somebody's email.   Well, the thing is, if I go and I get on a page, and you can look at your squeeze pages now. You can look at your opt-in page. And if you guys don't know what I'm talking about, a squeeze page, an opt-in page, landing page, those are all kind of synonymous terms. Reverse squeeze page/ landing page.   There are subtle differences between all of them, but the main premise, the main idea is you're going to get somebody to give you their email address, or some contact info to start the marketing relationship. That's really all it is.   Well, I was looking at this guy's squeeze page, and the problem was that it wasn't a squeeze page -  it was a classic website that happened to have an opt-in box on it, and they were treating it like a squeeze page.   They were driving a lot of traffic. These guys were spending a ton of money driving traffic to this page. Off the bat, I immediately knew what the problem was.   I was looking at their conversions rates, and I was looking at all this traffic coming in. I was looking at their numbers. And the numbers were telling the story.  I mean they were having like maybe 1%- 2%, of people opt-in for the free thing. That's like, "Something is wrong." You should be getting at least 30% in my mind for a good squeeze page.   I was looking at Affiliate Outrage. It's a free program. Is it a squeeze page? It is. You might be like, "Well Steven you have a full course you're offering on the back." Yeah, but it's still a squeeze page. I just looked, 71% opt-in rates just in the last week! It's been launched for a while - so it's very exciting to have those kinds of numbers.   A lot of my other squeeze pages right now are getting around 62% opt-in rate. I have another one right now; it's like a content funnel. Anyways, it's different. But it's got, it's got a 40 something percent opt-in rate. Which is crazy you guys. Super cool.   There are principles behind this. And the first principle I want you guys to know about is that one of the biggest mistakes people make, classic mistake, is: "It's not a squeeze page." They build a website page.   Meaning, I go on the page, and if you have links at the top, that's not a squeeze page. You just built a website with a funnel editor. You can totally build a website in something like ClickFunnels. I've done it, I've done it a couple times now.   If you have more than one exit from the page, meaning; they should either have to put in their email address, and press submit - or literally close the tab. That is a landing page. Squeeze page.  I'm gonna call them "squeeze pages." Kind of synonymous though. That's like the classic classic blunder though.   At the bottom, when it comes to all the legal terms and stuff, I literally put terms and privacy. That's it. And a copyright. That's it. You know. A business address.  I put the legal crap on there. But besides terms and privacy, I don't put anything else on the bottom. I definitely don't have anything on the top of the page.   The only way to move forward is to give their email, or whatever contact you're asking for. That's how a squeeze page works. It's the definition of it - it squeezes. Give me some info, and I'll give you some sweet value. That's like the classic number one blunder. Now if you've been a funnel builder at all, you're like, "Duh, Steven I get that."   Number two, the one that I see people mess up the most is there's literally just no curiosity. That's it. I look; there's no curiosity. The headline, you've not asked any open loops. The headline is not giving any kind of alluring promise. There's no alluring promise to it. The headline is like the most important aspect.   The first time I ever build a squeeze page was with my buddy in college. He and I were doing an affiliate marketing thing. We decided we were gonna leave a class and never come back 'cause it was so boring. We spent probably three hours just on the headline. It almost got to a frustrating pace. It was like, "Come on; we gotta move along faster." But like we really wanted this thing to work.   At ClickFunnels we spend two to three days just on the headline It's that important. So if you're just writing 'em on a whim, that's typically the biggest reason I see that people's squeeze pages don't work. They might just have one exit - which is great, it's what you should have - but there's no curiosity on the page.   You've literally have answered every one of the questions that you brought up on the same page, therefore why should I opt-in?   You wanna increase your conversions? You wanna double conversions? The easiest thing to do is to go in and make open looped statements where they're like, "Hey, what is the answer to that?" It calls out the right person, so they have to opt-in. It's like, "Yes, show me more!" Or "Yes, I wanna know." Or "Yes, give me that free report." Or "Yes, I want the free course." Does that make sense? It's the curiosity.   Curiosity drives the human brain nuts. We have to have closed loops. It drives us crazy. In western culture, everything down to our music and our melodic tones resolve - because we need that closure.  A lot of eastern music doesn't. It's totally western culture to have closure.   We need closure. Even if it's not real. Even if it's fake. In our lives, people seek closure. Man, that's human psychology. You can use that. So I create curiosity in my squeeze pages, primarily through the headline.   Open it up, and say like, "Are you getting the most out of blank, blank, blank, blank, blank, blank? Click down below for the free report. Click right here to take the quiz. Oh, here's your quiz results. Do you want the quiz results? Email/ button!"   As soon as I stop the camera right here that's exactly what I'm going to do. I'm going to finish a sweet quiz we're putting in front of one of our funnels now.   And that's how I know it will work is because I ask an open-ended question and people can't handle but to actually try to pursue the answer. That lets me get their stuff. That lets me start pushing through the funnel and begin the marketing relationship.   Curiosity. Stop telling all of your stuff on the squeeze page. That's not the reason it exists. Remember the function that it exists for. A squeeze page only exists to start the relationship. Not for you to teach all your stuff or make you look like a rockstar.   Number three, this is a classic blunder, it kind of ties into the second one. Too much info. Just too much info. Way too much information. You're telling all kinds of stuff throughout it. You're literally bathing them in information. There's selling the opt-in, but then there's just like, telling stuff.   If you wanna go see some good examples, again, these are free courses, but if you go to affiliateoutrage.com, watch how hard I'm selling the opt-in. It's a big page. I know it's a big page. But you can see I'm selling, it's a squeeze page. I'm telling a little bit more information than I would normally ask somebody to do, but watch what I'm doing. I present an offer:   There's actually a full offer on that page - for something that's free.   There is social proof up the butt. There's so much!   There are testimonials.   There are video introductions to all of the course creators, and all of the people who are in there.   BUT... it's very open-ended. I'm not actually resolving any of the questions that I bring up in there. I'll ask questions like:   "Well, Steven, how much is this?" "It's free, click here to get it."   "Well, Steven, how long is this available?"  "Don't really know. Just kind of testing it out. People have really gotten a lot of results from this. Until then, make sure you get it, so I don't close it out."   And it goes back, goes back, goes back, goes back. Opt-in, opt-in, opt-in, opt-in.   Here's the issue; so many people instead of continuing to create open loops throughout the page, they start teaching on the squeeze page, and then they wonder nobody's opted in. I   t's all about scarcity and urgency. It's all about creating that curiosity. The easiest ways to do that? "Man, don't tell them too much. Don't tell them too much."   I had the incredible opportunity to go hang with Trey Lewellen for a little while. Trey, I and his awesome girlfriend were all hanging out. And we were working on his webinar funnel. And he had an incredible squeeze page. It was extremely short. It was literally a headline, an opt-in, and a button. That was it.   The headline, an input field, and a button. That's all he had on that front page. And it was cool to see how high his numbers were.   And that works really really well when you're talking to a hot audience. When people know who you are. And it works really well, it can work in general, like it depends on what you're doing. Like I don't wanna just say like this big blanket statement; "Oh, small squeeze pages that don't work very well." Or "They do work well." I'm not gonna make a blanket statement. Every scenario is different.   But by simply going in and adding in a few testimonials or adding in the Facebook comments element so people can comment straight on there and it stays on there for all the future users who will visit that page - that's all native in ClickFunnels. That's really really powerful.   He showed me some screenshots back, and they had like a 50% increase in opt-ins because of it. It was crazy. I can't remember the exact number but it was outrageous. It was a huge increase in the opt-ins.   And, anyway, so I want you to know like, there was hardly anything on the page. He opened the loop. There was an input field and a button. That's it. That's like the classic squeeze page.   The next thing I already alluded to it, is social proof.   Guys, there's been some very fascinating launches in history where somebody will go in, and they'll sell a course with this massive sales letter with all the sales material. And they'll make tons of money. And it's like, "Wow! cool." And they'll close out the cart. Then they just focus on the students that came in; getting them results and gathering testimonials.   Then they'll reopen the cart with no sales letter, just the huge sickening amount of testimonials and social proof. And they'll do just as much money with that page as they did with the sales page. Social proof is massive. Massive.   You guys wanna know the cool way to get social proof? Go do a free course. What I'm saying is, you could literally just go like on Facebook for two hours and teach something. Pull that video. Download that video. Boom! Now you got a course.   Go to your audience,  and say, "Hey, I'm gonna make that a $57 thing in the future. If you want though I could give it to you free now. I'll give you the recording. Give you also some other cool things,"  - make a little mini offer out of it.   "So it'll be $57 or literally, just take out your phone, flip it sideways, and just tell me what that's meant to you. Tell me what value you've gotten from me in the future, or in the past. Tell me, answer the question what's it like to work with Steve?"   I've done that multiple times now and gathered easily probably 50, 60 testimonials in a week. And then I just go and I'll liter 'em throughout my pages. I know my stuff is good.   One of my squeeze pages on a site right now, I've brought it from 45% opt-in rate up to 65%, and it's maintained at 62%. And one of the biggest things I did was I just added a huge amount of social proof. Huge amount of social proof. And that was it. That was really one of the only major changes I actually added to the page. That was it.   Social proof is massive. And it's a very easy thing to do. You don't need tons of it. But if you can get like two or three that's perfect.   So you got your headline, you got an input, you got a button, some social proof. Done. And that's it.   Lots of curiosity. Some scarcity and urgency. I recommend putting a countdown clock on there. Make it an evergreen countdown clock. Countdown clocks make people do crazy stuff. Just put it on there. You don't even have to explain it. You'll get more opt-ins. It's true.   So anyways, I recommend also with your guys' squeeze pages that what they're opting in for is so obviously valuable that giving you an opt-in seems like child's play. And what I've noticed is when I do that it starts to increase the reciprocity they feel for me in the future.   So anyways, just to run through the list again:   #Number one, classic example is somebody who doesn't really understand funnels yet will come in and there's just too many exits. Way too many exits.   I recommend using something like an exit pop. I don't care. "What Steven, you want exit pops?" Yeah, I don't care about bothering people one more time before they leave - I may never see them again. An exit pop. Works miracles.   I love exit pops. It definitely increases my conversions by a lot. Exit pops are awesome. Too many exits.   #No curiosity. You literally are telling everything. It's all about creating open loops. That's what gets them going.   #Too much information. If you are gonna put a lot of stuff in there and if it is gonna be a big one, like I was saying, you can go look at affiliateoutrage.com to see this format that I follow.   The more of those kinds of things I added in my conversions went up.   But everything I put on the page has to do with back to the opt-in. I'm not selling the thing down the road. I'm just selling the very next step I want them to take. opt-in, rather than, "Hey, there's a course down the future that's gonna be this amount" Or "Hey, why don't you get coaching from me?"   I'm not selling that crap. I'm only selling the very next step. Just like in an email. The email doesn't sell the product, it sells whatever link is in the email, and then they click on the link, and they go to the page. Then the page sells whatever the very next step is.   Too many people sell the thing that's down the road rather than the next step. Easiest way to kill your crap. Don't do that.   Same with the squeeze page. You're just selling the opt-in. That's it. The page sells the opt-in. The page sells getting their email address. The page sells getting and going and clicking to the very next step - not what's on the next step. It just that step.  So too much information.   #Having no social proof. Which is, I just let you know a cool way to go get it.   # Not having a countdown clock.   Those are classic very easy ways.   #Videos can help, but sometimes I see the way people create a video is an actual hinder to the opt-in. I don't recommend having a video for your opt-in. If your thing requires some explaining to do, maybe, but man it's gotta high pace. It's gotta be exciting to watch. I don't recommend having videos.   Affiliate Outrage is probably the only one where I have a video; it took me a while to craft it and make it feel the way it did. Anyway, it's not a normal thing for me to go do because most of the time I find that videos on squeeze pages slow down the rate of opting in. They slow down the rate of consuming, and so I'll put a video on the next page.   If I'm doing a reverse squeeze page, if you don't know what that is go look at The Funnel Hacker Cookbook, then maybe you'll put a video on there. But it's not a normal play for me. It's not a normal thing that I  do.   So, if you're like "Hey, I can't get more opt-ins" and if you have a video, just take the video off and just try it. You know do a little split test and see what happens? You most likely will get a higher opt-in rate 'cause it won't slow the momentum down so much.   Anyway, guys, hopefully, you found this list helpful? I know this was a little more of a tactical episode here, but just know that this is a pretty basic skill in the funnel building world.   If you wanna be a funnel builder, get good at creating squeeze pages and list building. That's really what it is. Lists are the only asset on the internet, not the funnel, not your product, not your sales message - it's the list.   The list is what will save you if the bottom falls out from under something.   The list is the real asset on the internet. Not the product, not the sales message, none of that. All that stuff is transferable. You can take those other places. The list though that's the real thing that you want.   So if you wanna be a funnel builder, you gotta get good at opting in. You gotta get good at getting people to opt-in. You gotta get good at delivering value up front. You gotta get good at pulling people and helping them realize, like, "Oh, logically I see what I should give you my email."     Anyway, so I just hope this is helpful to you. Go back to your squeeze pages, and use the list I  went through to look at your squeeze page and play devil's advocate. Like, "Man, yeah, you're right, this does suck."   Make sure it's mobile-optimized.   A lot of times it's harder to create a converting opt-in page than the actual order page. It's such a delicate place. It's the first time a lot of people will even see you or hear about you or know who you are. That's why I spend so much time on them. Even though, a lot of times, there are not many words on it. It's such a delicate first encounter. You have to make sure that it's awesome.   So that's why I wanted to make this episode for you guys today.   Make sure you go back, check this stuff out.   The funnest thing to go do is start running through people's pages for them for free. Last story here, then I'll end...   I can't remember who it was; it was someone related to Harmon Brothers. In the same building that they work out of. And they had this, crap I can't remember, this was a long time ago. I decide, I just wanted to start building more relationships.   So I literally opened up my computer, and I started going to these different pages and funnels that I could tell were good, but not quite there yet.   They weren't funnel builders, but they had a good product, and I just started recording my screen critiquing people's pages. Then I would just send their support the critique and wait to see what happens.   It wasn't uncommon for me to start getting feedback from CTOs, saying "Wow, that was really helpful. Thanks so much." Like, "Oh, yeah, ain't nothin’. By the way, I'm Steven, how you doing?" And that was a really easy way for me to go in and actually create a lot of relationships. I did that a lot.   I don't think I've ever told you guys that. Anyway, it's fun. Just go practice. Do it to your own stuff, do it to other people's stuff.   Hopefully, you guys enjoyed the episode. Talk to you guys later. Bye.   Aww, yeah! Hey, obviously a funnel's already dead if you can't get even get anyone to opt-in.   So I spent four hours teaching an audience how to get high opt-ins when they work, when they don't work.   If you want access to that member's area, where you can watch those replays, just go to freeoptincourse.com to create your free members account now.

On this week's Kommerce Kings Podcast we have the amazing Michael Maher. Michael is the author of one of my favorite books "The Seven Levels of Communication". This book has taught some incredible things that you will just have to watch the podcast to find out. Throughout the podcast we talk about the incredible strength that appreciation has in ones life, though you might get lost in how much appreciation we have for one another, I am certain you will learn what it truly means to appreciate. So buckle in and find out what it means to "lead a life of mastery" with Michael Maher.

Boom! What's goin' on everyone? It's Steve Larsen, and this is Sales Funnel Radio.   Today I'm gonna tell you guys, and try and convince you that you should never hire a marketer.   I've spent the last four years learning from the most brilliant marketers today, and now I've left my nine-to-five to take the plunge, and build my million-dollar business.   The real question is, "How will I do it without VC funding or debt, completely from scratch?" This podcast is here to give you the answer.   Join me and follow along, as I learn, apply, and share marketing strategies to grow my online business - using only today's best internet sales funnels.   My name is Steve Larsen, and welcome to Sales Funnel Radio.   What's up, guys? I'm excited for this episode, I've been thinking about this quite a bit here.   Recently, I had a guy reach out to me, it was over on.. I don't remember who..   I have tried to find it on my phone, actually, but he reached out, (and this has happened many times), and I just wanted to address it, because it seems to be something that happens often.   The guy reached out, and he said, "Hey, I appreciate what you're doing, I watch the show..." First of all, thanks for watching the show, and he said, "I watch the show, and I was just wondering, could I give you, maybe, 20, 30% of my business to come in and be the marketer for it?"   And when I see that, I cringe for many reasons.   #1: That's not an attractive opportunity for me at all, 'cause it means I'm gonna be the guy making it rain, and getting paid only 20% for what I bring in - so that's NOT a deal...   Why would I be attracted by that? I'm not going to be, right?   It's kind of like when people come up to me, and they say things like, "Hey, Stephen, look, I've got this great idea, will you do it? Will you come in, you build the funnel, I'll give you 50% of it."   And I'm like, "Why don't I just do the whole idea on my own, and keep 100%?"  You know what I mean?   An idea itself is not an asset. Ideas are not assets. Ideas are not value, right?   So, if you just have an idea, and you try and go bring somebody in like that, that's not attractive. They might as well just go and do it on their own.   So, number one, that's the first, like, "Ewww!" That I had when I saw it. I was like, "That's not a deal to me."   But the second thing that I notice is, 'cause this question actually comes to very frequently: "Stephen, will you take 20, 30% of my company, Stephen, can I give you 50% of my company? Stephen, will you do that?"   And what's funny, what's interesting about this topic, is that there's a fundamental issue that is actually going on when somebody asks that question. You should never ask that question - EVER - especially for the role of marketing.   One of my early one-on-one mentors said, that if you think about a business as a car:   Finance - is the guy sitting over in the passenger seat, planning how far you can get with what gas you've got? He's the guy on the side going, "This is what we can do. This is what we can project."  Finance, very future focused. This is gonna be the future.   Supply chain -  they're the ones hanging out the window. They're the ones who are testing to see how much gas is left in the actual tank? They're the ones seeing when the next gas station is coming up? How far can we actually get based on resources? Where do we get the next resources?   The supply chain is very past focused, "This is what we've needed in the past."   The marketer - is in the actual driver's seat. They're the ones goin', "You know what - let's go over there. I think that there's gold over there! Let's go that way." Marketers are the ones that drive the entire company.   I'm gonna get a lot of pushback when I say that, but it's very, very true. There's no cash... your business is dead! What brings in cash? Marketing!   Money is the byproduct of marketing.   When I see somebody come out, and they say things to me, like, "Hey Stephen, would you please be the marketer of my company?"   What that says to me, that is an individual who has been solely married to the fact that they think that their product is what gives them money. It is not! The product is not.   Now that might be the exchange of what actually pulls the money to you, but that's not how sales are done!   When I see somebody ask that kind of question, I know that there's a fundamental misunderstanding of what actually is causing the cash to come in.   It is not about the product.  That is not what's actually bringing in cash.   So when somebody comes in, and they something like, "Hey, would you come and be the marketer?" That tells me they have no idea why their product is selling. They have no clue why they're actually being successful, or not successful.   They have no idea what levers are really going on inside the company... where if they just turn this lever, and push away that one, money would start coming in a little bit more, right?   I know when I consult for companies, I know that there are always, ALWAYS three or four levers that I could just go turn, and money is the result of it.   And it's mostly because us entrepreneurs, we get so focused on being the technician... we get so focused on, "Hey, I got a sweet product. This product right here is incredible, this product's amazing." And you're like, "Yeah, you're right, that's true, you know what, you're right, that's true. Not many of you have done that." But it's not the reason somebody goes and purchases, right?   Very few people will ever go buy something just because it's brand new and never been done, right? That's important, that's attractive, that's sexy... But the reason people buy has everything to do with the actual sales message, and the ability to tell stories.   When somebody comes to me and says, "Stephen, take a percentage of my company to be the marketer." What it's telling me, is that they actually have no idea what stories are selling. They have no idea why they're actually bringing in cash on their own. And it's scary. That's a freaky place to be in - and I understand it.   So, number one, "What do you do if you're in that kind of scenario right now?”   For the individual who reached out and asked that question, (which, first of all, "Thank you very much, I'm honored, but the answer's, No") -  I've got a few things here...   If you're in that scenario, and you're like, "Man, I just realized when listening to Stephen, I have no idea why my stuff sells."   The first thing you need to start doing is to go back to your existing customer base, and start asking 'em at what point they realized this would be a good decision for them?   And if they point to a feature, you keep digging until they point to a story - that's very key.   Go back to your existing customer base, if you have a business right now, and you go back to your existing customer base, and you ask them:     "What made you purchase?"       "Why was that feature important to you?"     "Oh, interesting, so it was important to you because of this. Now, what was going on in your life at the time?"   "Now, what was it that I said where you realized, 'Oh my gosh, this guy's not a scammer?"   And you just keep digging, and you keep digging, keep digging. Ask a lot of people. Man, I'm gonna ask like 50 of your customers.   Go in and ask 'em,  and what you'll start to see is a pattern around whatever story it was that you were telling. It might take some digging on your side.   Now, if you DON'T have a product, if you don't have anything selling, you might be in somewhat in this scenario, at a bit of an advantage, because you're gonna be able to go in and just start telling stories. Not about the product - it's storytelling, okay? That's what selling is. You're telling stories.   Every commercial, every ad, every infomercial, infographic, anything. Anything that persuades you is story-based.   So what I want you to do, is I want you to start going out and start telling stories to people. And when you're able to measure which stories cause the biggest "Whoa!" That's the story you should be using. And that's exactly how it works.   Whenever you start seeing a story - or start telling a story to somebody, and they're like, "Wait, what website was that? Wait, where did you get that? Wait, what tool was that? Wait, what product was that?" When they start asking questions like that, they're in heat. That's a person with a wallet, who wishes to be lighter.   They're walking around like, "How do I buy this thing, I really, really need it."   I can't remember what product it was I just did that too recently, but I was listening to somebody, and they're like, "Yeah, just do this, this, and this, and I got this cool product." I was like, "I need that too!" And it was a cool story, I wish I could remember the specific experience. I just remember that just happened to me recently...   When you start to see those stories having that kind of an effect on an individual, you make notes of 'em.  Earmark that story.   When I launch a product, one of my favorite strategies is just to just start telling stories on a podcast, or other people's podcasts, or a youtube channel, something like that. And what I'm doing, is I'm testing stories.   I'm trying to see like, "Okay, which of these stories is causing  a positive buying reaction?" I don't care if it's from me or not, yet, I'm just trying to see if the story sells. The story is what's selling.   I don't even have to have a product yet, and I can get people to start purchasing.   And again, there can be, obviously, a very ethical and moral bridge to cross there, and make sure you don't cross that. Stay ethical, stay moral with this stuff, okay? But that's truly what's causing the actual purchase to happen.   So, the first two things:   Number one, coming to me and saying, "Do you want 20 to 30% of my business to be a marketer?" No! No! Because that means you don't know what you're selling, and you don't know why it's selling.   You might know what, but you don't know why. You don't know why the thing is actually selling.   Number two, right? The point I was just making right there -  It means that the person whose business it is doesn't know stories that are selling. (And those are obviously very tied, those first two.)   But honestly, what I wanted to do real quick here, and I just wanted to give you guys a little piece of advice on who you should hire.   I'm not just saying like, "Don't hire a marketer." What I'm really doing is I'm trying to help you understand who you should hire. Don't hire a marketer!   Every time I've built a funnel for somebody, quick story...   One of the first roles I had at ClickFunnels was to build Russell's personal clients funnels - His personal clients who came to him, and these are hotshots, right?   You can imagine the kind of guys that Russell is willing to say yes to. They're hotshots, they're big guys, they're extremely successful, very well-known.   I was the guy on the side, just hammering these things out. Just pounding out tons, and page, after page, after page, funnel after funnel.   And what was super interesting about it is that, literally, just about every single time I was done building the funnel, and it was a success, and we got this huge influx of cash for them.     We were like "Sweet. Well, hey, that was a great project, appreciate it, your funnel's done now, keep running traffic to it." Then we would just, like, walk away - and the funnel would die almost every single time.   I can think of one instance where that wasn't the case.   I remember at one time, though, I think was running eight different company's funnels. It was eight! It was ridiculous!   So I'd be going in, and I'd be like, "Alright, this over here, we're in the health industry. Over here, we're in the camping industry. Over here, we're in the this, we're in the that..." All these broad areas...   I’d be looking at numbers and tweaking. I was like, "Russell, they need this…. Russell, ah, ah!" And I was pulling my hair out.   It's hard enough just to get an individual to build one funnel in their life.   You literally are one funnel away from the life you'd like. That's why we say that all the time - it's not a cute saying. It's very true.   Imagine doing eight at the exact same time? My brain's already on fire, but it was like extra ablaze. It got really, really stressful.   What we realized was that we had done so much of the marketing for them, figuring out which stories do sell... and not just what the stories are, but how to tell them.   There were so many things we'd figured out for them, and they had not had the epiphany yet on why those things were working. So then, when we left, they didn't know the three levers they should just keep turning, and cash would pop out the bottom.   So we literally stopped working with companies where the CEO was not also the marketer. 'Cause there's a business owner, a marketer, and an entrepreneur. A lot of times, especially as the company grows, that they're not always the same people.   I don't like working with companies where the CEO is not also the entrepreneur and the marketer. There's a sweet spot for me where I like working with that kind of company.   We'd go in, and I'd start working with a CMO, and I'd build these funnels, and we'd put them out, and THEN, I'd have to re-sell the entire concept again from the ground up to the entrepreneur, the CEO, or the business owner.   So there's a combination there that I like to work with that is very, very attractive to me. I know that I can go blow those types of companies up.   It's not that I can't make it work for other companies. It's just that there's so many holes to jump through that it's ridiculous. Lots of red tape. Especially when the organization starts getting bigger. So I don't like to work with anybody who's not the ultimate decision-maker.   If I build funnels with people, it's so rough when that business owner is not also the marketer.   And it makes sense - because the marketer's the one driving the sales. They're the one figuring where the next vein of gold is, but if they're not also the entrepreneur, the CEO, or business owner - it's hard. You're constantly re-selling the organization on what you're doing, rather than having the leader/marketer be like, "Rawr - let's do this!"   Never outsource your marketing!   We always joke that outsourcing your marketing is like outsourcing your sex life... You're not gonna do that.   Selling is the sex of business. The relationship is the fulfillment afterward. That's the big joke with it - we say that a lot.   The whole key, that's what I'm trying to say, is that when you go in, and you're not working with somebody who's the ultimate decision-maker in some form or fashion - who cannot control, or influence, or maintain their organization, and you are re-selling everybody, that is a terrible funnel-building scenario to be in.   I've been in it enough times to know when it looks like that might be what's going on, okay? So, does that make sense? There are multiple reasons why I say no, okay?   I just want you to know, real quick, who you should hire.   My goal of Sales Funnel Radio is to turn you into a marketer. Marketers make cash.  Money is the byproduct of marketing. Marketing is the thing that gets you guys money coming in. Loving customers who continue to buy after they make that first purchase. I want to turn you into a marketer.   I'll probably do a podcast episode soon... in fact, I might do it after this one, where we'll just go over definitions so you guys can understand:   What marketing actually is?   What advertising actually is.   Does that make sense?     They are very different and unique scenarios.   When I learned the difference between a product and an offer - my life changed.   When learned the difference between selling and marketing - my life changed.   When I learned the difference between selling and closing - my life changed.   When I learned the difference between advertising and marketing - my life changed.   They are all very different. Do not think they're the same. They're completely different things.   So the person you should hire…?   You need to think of it almost like a web... That's how I think of it.   If you are the main marketer, especially if you're small. Especially if you're just starting out in this game. (Now, if you're big, this also applies to you as well.) But the issue is, "You are the marketer... now, WHAT is marketing?"   Marketing is the act of changing beliefs with the intent of a purchase to happen.   That's all marketing is.   That's my own definition, but as I've just gone further and further in this game - that's what it is.   Marketing is not necessarily an ad. Marketing is not necessarily Facebook ads. It's not necessarily logos.   For a long time, I spent time asking myself the question, "What is marketing itself?" The essence of marketing itself, what is it? "It's Belief." It's the act of changing somebody's beliefs. It's the act of changing the way somebody sees the world.   You might do that through some kind of educational thing. It might be through some comedy ad. There are many ways to pull that off... but all you're doing at the core of marketing is shifting someone's paradigm. That's it.   You're changing the way they see the world.   That should be up to the main business owner/ CEO/ entrepreneur/ business owner/ the main decision maker. In my mind, that should be the same person as the marketer. I don't know why you would ever hire out the marketing department.   Everybody's in the marketing department. Everybody in your company should be in the marketing department! You're just changing beliefs. In my opinion, my very strong opinion, that mission should be down to every person in the company.   Anyway, so as got the main marketer, you go out and I start trying to figure out who you need to hire? That might mean a Facebook ads person. That might mean a creative individual, meaning like they create creatives like pictures, and logos, and stuff like that. That's not marketing, but it's a piece of it, right?   Honestly, a lot of the people that I hire for my content creation team, they aren't marketing, but they're part of my marketing engine. They're part of my engine that changes people's beliefs, their relationship with me, and my products. That's what marketing is.   So Facebook ads - that's not marketing - but it's a piece of it.   Creating logos, slogans, business cards - that's not marketing, but it can be a piece of it if you're tossin' in a little story.     I think the biggest waste of space EVER, is when you go into those arenas...   I went to a basketball game with my siblings and my dad - it was a few years ago for Christmas. We went to a basketball game, and we walk into this huge, huge stadium.  I think it was in Phoenix. I can't remember who they were playing.   There's the people. There's the players. The stadium is all lit up and everything...  but what else is out there? Banners, right? You got people's names - that's it! "Chase." "Coca-Cola."   That's NOT marketing, that's advertising. Does that make sense? Very different. They're very different.   I live in a world called Direct Response Marketing; meaning that the marketing I create is intended for the person that I hope buys. It goes direct to the consumer - right to the individual. That's the world that I live in - because my dollars are measurable.   I know that when I spend this amount of money, like 99% of the time, I get a customer, right? It's measurable. I don't have to go get big dumps of cash coming on in...   So, when you think about yourself, when you think about your business - when you think the way it's structured... You've got your market, you are the marketer; meaning the stories are coming from you. You're the attractive character of your business.   If you're the attractive character of your business, you better freakin' be the marketer - because the marketing stories that you're gonna be telling will most likely be about the attractive character.   Then you might have a Facebook person,  an audio person (if you're doing something like a podcast)  a video person - all these are pieces of marketing, but not marketing itself!   That's the whole point I'm trying to get down to.   So when somebody reaches out to me, and they say something like, "Will you come out and be the marketer?" I'm like, "Yeah, but I'll probably bring a whole team with me and I'm just gonna be the storyteller." That's what it really means to be the marketer. Anyways, that's all I'm trying to say with this.   It's funny because I've been asked multiple times, "Do you know any good marketers that I could hire?" Guys, you can't find good marketers to hire. I was talking with... I think it was Trey Lewellen, when I was over with him, hangin' out, and he and I were laughing about this very concept. He and I were talking together and saying how funny it is.   He's like, I keep getting asked, "Do you know any good marketers to hire?" And he said the same thing. He goes, "I always laugh when someone asks me that. You can't hire good marketers because they've figured out how to make money so easily that they're just working for themselves."   There's no such thing as hiring a good marketer - which means you need to become one yourself! Does that make sense?   I could find a good copywriter, I could find a great ads person, I could find a great... BUT it's dang near impossible to find a good marketer - because they're not hireable.  Good marketers are not on the market. They're not looking for anything.   You can tell when somebody is a good marketer because usually, they're turning down every opportunity. They're so focused on what they're doing. they get the game - they understand it. There's are enough clicks that happen' "Oh my gosh, are you serious, that's how it works?" They're just doing it on their own anyway.   It's funny, 'cause I've had multiple requests for that in the past little bit. People have reached out, and they're like, "Okay, well, if you're not hireable, do you know any other good marketers I could hire?"  “No!” I know a lot of people that you could probably train up, but in reality, they're not gonna be as obsessed about your product as you are - so just learn how to be a marketer. Just learn how to do it. It's not something to outsource.   I can find someone in finance, I can find a supply chain, I can find someone in fulfillment. Marketing is that thing, you don't outsource.   You can't find a good marketer, they're not looking. They don't care how good your opportunity is, they're already knee-deep in their own.   I hope this episode was helpful to you, and I hope that what it did, is it helped re-create some of the relationships between what marketing really is, your company.   Money is the lifeblood of your business. Cashflow is the lifeblood of your business. What's tied to that directly? Marketing! You don't outsource that. You could outsource the ads, all these different pieces I was talking about, but don't think you're being attractive by giving away percentages of your company to good marketers.   A joint venture, something like that, maybe? But, they're not motivated by that, okay? They're just not out there on the job board. There's no such thing as a poor marketer. There isn't! Which is why it's hard to hire 'em! Because they've figured out the game. There's no such thing as a poor marketer.   If somebody is poor, they're either new, or they're not a marketer. That's it.   If you figure it out, there's just a few tweaks to make the game real easy. That's what this whole podcast is meant to try and help you learn and understand.   I know this one was a bit of a rant - I was kind of all over the place a little bit, but hopefully, you got the idea:   "Don't hire a marketer! You are the marketer."   You try and hire a marketer, it's not gonna work. Be the marketer, hire out specific roles in your campaigns. That's it. That's what you hire. Don't try and find a good marketer... or hold out on your own business because you're trying to find a good marketer. It doesn't work that way.   Alright guys, thanks so much.   Hopefully, you enjoyed the episode, if you guys liked it, please share it. It really means a lot to me, it really makes me excited and feels good when I see your reviews.   It means a lot to me when I see that you guys have shared it. This is something I've dumped a lot of my own money into, just to get some of these lessons out, 'cause I wanna help share, so it really means a lot to me when you kind of pay it back, pay it forward so to speak.   Anyways guys, thanks so much, hope you guys enjoyed it, and I'll talk to you guys in the next episode.   Bye. Boom! Thanks for listening. Again, please remember to write and subscribe.   Hey, you want me to speak at your next event or Mastermind? Let me know what I can share that would be most valuable by going to stevejlarsen.com, and book my time now.

Boom, what's going on everyone?  It's Steve Larsen, and today I'm gonna talk to you guys about talent.   I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five, to take the plunge and build my million dollar business.   The real question is, how will I do it without VC funding or debt - completely from scratch. This podcast is here to give you the answer.   Join me, and follow along as I learn, apply and share marketing strategies to grow my online business - using only today's best internet sales funnels.   My name is Steve Larsen, and welcome to Sales Funnel Radio.   What's up?   Hey, I'm excited for this episode - really excited about it!   When I go through, and I start thinking about different episodes, I write down a whole bunch of different ideas.  Then, funnily enough, a lot of them start combining. This one's gonna be 3 different episodes combined - I just wanna say real fast what it really is...   I was mowing the lawn a bit ago... and I some people have said like, "Don't ever mow your own lawn. You should never fold your own laundry. You should never..."   And I get what they're saying, but for me, that's the time when I am listening to a lot of podcasts. I'm listening to books. I'm listening to audio stuff - most the time...   Sometimes I just listen to music and chill out - it depends what's been going on.  But this particular time was only maybe six weeks ago? I mean it wasn't that long ago...   I was mowing the lawn, and I was thinking. I was thinking a lot about what this guy was saying... I don't remember what exactly I was listening to, but I remember the idea came in, which is the important part...   I stopped, and I was like. "Oh, my gosh, I am where I am because of sheer talent, not positioning." Isn't that interesting? I am where I am because of sheer talent not because of positioning.   I was like that's really fascinating!   It might sound like I'm showboating a little bit, but I'm good funnel builder, okay? I'm really good at building offers.   What I realized is that I've done fantastic jobs at positioning products, positioning a business - but not positioning me. And that's the thing I've been seeking the most this year since I left Clickfunnels. I've been trying to figure out the best place to position myself in the ecosystem that I'm in. And that's just as important as your talent itself.   I've been thinking about this like crazy - it's been the biggest question. I was at a Mastermind, and I asked a question like, “I'm trying to figure out what I do to serve the market?” And they misunderstood what I was saying.   I'm not trying to figure out "WHAT I do to serve the market?" - I know what that is - I've been trying to figure out the best place to position myself the market? The best place to go and sit inside of it.   Recently, it was actually was last week as I'm recording this, anyway (I batch my content, right I drink my own Kool-Aid)...   Last week, I had the incredible opportunity to go and do some consulting for Trey Lewellen - so super cool, guys! I got to go, and this was super nuts for me, you guys.   I was going out and listening to Trey Lewellen's stuff like way before ever working for Russell or being at ClickFunnels.   So to go full circle, and then be invited to go in and consult on webinars, like that was such an incredible honor.   We were at the Dream 100 Event, and Trey was... (it's gonna sound like I'm showboating, but this is me trying to position myself, okay?)   Trey was told that I'm "the best at webinars" - which was super nice. It was incredibly nice of him.   Anyway, he came straight to me. Right there in the room, he said, "Can I get you to come to my webinar?" I said, "Sure!" And I flew out there and went to his house.   The whole way there I was like. "Oh my gosh, oh my gosh..." You know! I'm watching the current webinar like crazy - it was actually for his girlfriend Jennifer, she was awesome.   I was going in and watching this webinar, watching the webinar, watching the webinar.   When you spend that much time on a craft, it's really easy to see where a ball might be being dropped, and that was no different here. I immediately saw what the issue was, and it was cool to be able to go in and do my consulting thing.   When I do consulting for somebody... like I did it for an insurance company a little while ago it, was like 12 hours straight - some people need that, some people don't need as much as that...   Trey Lewellen's obviously a rockstar already - so there were just some finer points as far as a webinar gets delivered. It was really really cool to be able to go in and help him and help what they were doing. It was only six hours, but it's still a long time, right?   It's just me straight, and a whiteboard like teaching and pulling things out of him into certain frameworks that I know sell well. It was really interesting, and it was cool because afterwards, it was very honoring... If anyone's like "Stephen, you're showboating." Okay, whatever...   I wanna share with you guys the lessons I'm learning along the journey, that's part of this podcast. So I'm documenting the journey right now - so this is me documenting...   Trey and his girlfriend took me back to their house, and we grabbed pizza and hung out around this firepit in their backyard. Beautiful house! Holy crap nice house! I know you'd expect that obviously. But it was a crazy, super nice house. Oh my gosh!   Anyway, so we're sitting there, and he said, "You know what's interesting?..."   I'm trying to teach you guys the lessons I've been learning along the way, cause I got something specific I'm going for. Now think in terms of what I have just said before, right: "I am where I am because of sheer talent and not positioning," 'kay?   So we're sitting there around the fireplace in the backyard, and he says, "Dude you know what's interesting about what you do? There's literally not a business in this world that does not need what you do! This whole offer creation thing, it's ridiculous. I didn't know that's what you did. That was amazing. That was amazing!"   I was like, “Thanks, dude, that means a lot."   So I brought up the topic, I said, "The thing I've been focusing on, the thing I've been trying to figure out is which vehicle delivers what I do the best to the market?"   Cause you guys know I can get a bit technical on these podcast episodes, this is just my free stuff right - the real stuff that I do, you know... I tell pretty much everything, but I can't tell some things on a podcast. In fact, there's a lot I can't tell and its part of the reason why I'm doing this episode.   I'm gonna share with you guys what the plan is moving forward.   I went to this Mastermind one time, this was years ago... I was sitting in the audience looking at all the people that were going on stage, and this is not to judge anybody, this was years ago. I don't want anybody to think like, "Was he talking about me?"   But I sat there, and I was looking at the people on stage, and I realized, "That guy has no idea why he's making money." The next person would get up, and I'd think, "That lady has literally no clue on why her customers follow her, huh?" We all see that in each other's businesses.   That's one of the benefits of a Mastermind, right! You go to those things so that you can have other people who are also experienced in the same realm-ish come in and show you like, "Hey, what if you tried this, and this, and this and this?"   Masterminds don't work if people bring pride into it: "Well, of course, I knew that!" You know that doesn't work that way!   With Trey, he and I were teaching each other. If we both played the pride game neither one of us would have learned from each other, and that's what's cool about it.   And what's fascinating is I started realizing like, "My gosh, the funnel building game I set up to try and be the best at it." Am I? Of course not, I don't know? I'm not, okay... I've built a lot of them...   But what's fascinating is, remember: so I was mowing the lawn, and I realized "My gosh I am where I am because of talent not because of positioning," and then I was remembering back to that Mastermind: "Holy crap a lot of these people are where they are because of positioning, not talent." And I was, "Whoa! Right, I gotta get more serious on where I'm positioning myself."   And some of you guys might be laughing at that, but like I've always just had a mindset to provide sickening value, be incredibly valuable, and the money follows. And that's so true. That's how I've run everything in my business.   So what I've been doing what I've been doing is designing out  (maybe like three months ago I first started actually writing it), and I have it written out on my whiteboard my actual value ladder. Right over there, okay!   It's the value ladder that I'm building. It's the value ladder that I'm going for now. I'm not just funnel hacking somebody's product, I'm not just funnel hacking somebody's market - I'm funnel hacking somebody's business.   And if a business is just a series of systems right, I gotta funnel hack the business itself also. Meaning how do they fulfill on what they've promised.   If you look at this, some of you guys are gonna be like, "Well, duh Stephen, I've seen that before in the past." And I get that.   But if you look the most successful E-com businesses that are out there have a very similar business model. Their products are similar, what's different is the message - but the business model is very similar.   Supplements - the business model of a supplement business, the funnel, the business part of it, the marketing of it, the messaging of it, the offer of it - they're very similar.   You're not just funnel hacking a product, you're not just funnel hacking a message - but the business itself, the systems how you actually fulfill on it, how you support it right - those are all very similar as well.   And so I was thinking through like, that's really what's been going through my head, "What model?" and I've been very cognoscente of this question for the last like, I dunno like probably four-five months now.   "Which model fulfills what I do best for a market?"   And so what I've been doing is going through and figuring out what that is, and I've been drawing it. I've been drawing the value ladder.   Now way back in the day when I learned what the value ladder was, I started teaching it to other people because the concept is amazing. It was far more effective than these 30 days business plans I supposed to write for these professors or real businesses that I was asking for money from.   I've done that, it sucks! I much prefer a value ladder. The issue that I've noticed...   I was on stage one day teaching about value ladders. This guy stands up and goes "Well, I've drawn this value ladder, and I already know what this product is gonna be on this step, and I know what this product is gonna be on this step, but I don't know what the product is gonna be on this step?"   And I said, "I don't think you need to know what that is yet, right? A lot of your markets can help you define what that is." And he was like, "But I can't start my business until I have a complete value ladder." I was like, "Man that's such garbage, that's not true!"   The issue, right value ladders - they're amazing, they're incredible, but they can also be this huge hindrance when people put so much stock into them. When people take no input from their market at all. That's when value ladders become a crippling event.   So I always start a value ladder off by building in the middle of the value ladder - the mid-tier products.  Then I usually like to go up. I like to go to the expensive side, and then after that, I create the downside.   Now the very bottom, the cheap stuff for me, I always create it last. That's usually how I do it.   So you have to understand what I've been doing is...   Some people have been asking me, "Stephen, so what have you really been doing for the last while since you left Clickfunnels?"  Well running my other business - which has been doing fantastic. We'll put a dollar in ads we get two dollars back out, and it's been awesome. It's been so cool.   First of all been running that business, been building the value ladder products in funnels for their respective places, I've been doing a lot of that stuff, but what I've also really been doing though is starting to see and look where I should position me, not just my business, in the ecosystem of the funnel world. What would be the stupidest thing for me to go do right now? Uh, try to be the funnel guy, right? Man, Russell's the funnel guy. He popularized that entire concept. Why would I ever try to be the funnel guy? I'm not gonna be the funnel guy. That's dumb!   Even though I built a bunch of them, do you see how that's stupid positioning for me to go try and do that? Does that make sense?   That's what I'm trying to help people understand and see, they're like "Stephen, go be the funnel guy," and I'm like, "No, that's dumb! I'm not gonna be the funnel guy. There already is an amazing funnel guy."   I'm not gonna be the same guy, That's stupid, right! I literally would be doing the exact... literally the exact definition of fighting for scraps." Plus I'm not gonna try and be the funnel guy. Anyway, I'm not gonna do that.   So what I've been trying to do is figure out which category to go develop, for me to step in to?  And I think I know what the answer is. I'm not gonna just drop that here right now. I want you guys to experience it with me while I create it.   For those of you guys who have been in my world for a little bit and you've been a part of these different things that I've been doing, you're gonna start watching me actually build this thing out. It's what I've been doing, and it's what been going on behind the scenes.   So the whole point this episode is I'm just trying to help you understand that sheer talent is not the thing that gets you paid, right! It's not. It can...   It's also a long road; there's also a lot of pros that come with it. A lot of awesome pros that come with that. You can go and get freakishly good at the actual thing, and people get to know you for that, and you can charge money for it. There's a lot of pros at becoming amazing and paid - just because you're good.   But that's not the reason why you can continue to get paid.   It's not actually the reason you get paid in general either. You can go get paid, but the con, the con of trying to be the best is that it takes for freaking ever, right! It takes a long time.   I've been doing this game for, I think it's about five years now, specifically this kind of thing - five years now. The first thing I ever built on the internet was about five years ago, a little more than that. I don't think we had my first kid yet, so it was a little more than five years ago.   If you're like, "Man, Stephen, I don't wanna go spend five years." That's great, then that's fine you don't have to.   Instead of being the best, be the first - that's what Seth Godin teaches. And I absolutely love that you can be the best, or you can be the first. Those are the only options: you can be the best or the first.   What I teach, teaches you how to do both you can actually do both of them together.   ...but what I realize is, "Oh my gosh, I gotta position me a little bit more." So what I've been doing is positioning myself as the offer creation guy.   I just got another testimonial from a guy. I'm so excited about it. It was so cool. This guy reached out, and he said, "Hey, I got your product, super awesome, and I made $30,000 my first stage pitch." I was like, "What's up!"   Got another one last week, I think it was last week - Yeah. She wrote in, and she goes, "What's up, I sold over 50% of the room on my very first event. Thank you so much for that tactic and what you taught, that's what I did." I was like, "What's up, okay!"   It doesn't matter what you're selling. It doesn't matter about the product. It doesn't matter if you do it from a stage, or if it's on an e-book. It doesn't matter right if its a physical thing, or if its a supplement. It can be B2B or retail. It's the same principles throughout.   It really just meant a lot to me. And more and more it's been like, "Oh my gosh, this is the place I gotta go." So that's the whole point of this episode. I'm trying to figure out how to position myself and it's a moving, slightly moving target. I kinda know where it is, and as I move, it gets more clear.   If it sit back, and it's the exact same thing with anything in life, if I sit back, and I'm like, "oh, I just don't know what it is yet, so I haven't moved yet," nothing appears that way for me.   And so I've been actively, over this whole year, pursuing what that kind of is - and it's become more and more and more clear, and more and more and more open. I'm like, "Holy crap this is it!"   I love the book Innovator's Dilemma; there's a paragraph in there that is freaking awesome. He basically says that suppliers and customers must discover new markets together. That's what I'm doing!   That's why I haven't been like, "That's it!" Because I've been discovering what it is that people really need with the customer - which means I need to be with the customer. Which means I need to be creating products and being with the customer, you know what I mean?   So for those of you guys that are coming out to the OfferMind which is in a few weeks here, you're gonna watch me - that is what I'm doing. I know exactly what I'm teaching. I know exactly what you guys need to hear, but I'm doing it...   I'm trying to see how to deliver it in a way where I can see in your eyes, "Whoa!" That "A-ha, oh my gosh, wow." When I can get that feeling of what I just taught, you get that honor feeling, "Whoa."   Regardless of what you think about whoever the president of the US is, or regardless if you think whatever this leader, that leader, that whatever... if they walked in the room, you'd still be like, "Whoa, that's so-and-so. Whoa!" Like right, I need that emotion when you see what I'm teaching.   And when I've got that emotion, when you see what I'm teaching then I can put it in a book, does that make sense?   I know the concepts.   So people have asked me,  "Stephen, how come you haven't written a book on it yet?”  It's 'cause it's not just about the concepts. I gotta make sure that you ingest them. I gotta make sure the way I teach them... I gotta make sure the stories that I'm telling to convey the concepts are actually good.   There's no other way for me to get good at knowing what those are without constantly teaching it. Just bam, teach it, teach it, teach it, teach it, teach it, right! Over and over and over.   I've become more and more clear as I've done so. Then it's good for book, because a lot of what I say comes across right with my body language.   I don't have that luxury in a book, which means it needs to be ultra clear, you know what I mean? That's the reason why.   So if you watch what I'm doing in OfferMind... What's the purpose of OfferMind? Now I'll let you answer that. What's the purpose of things down below that - that'll help me clarify and figure out more of what's in the books right. That'll help me clarify, and it's so interesting.   There's a book, it's by, technically it says Ryan Deiss, but really it's Perry Belcher. It's a book called The Science of, no no. I'm thinking of the science sign one. I'm thinking about my group. It's called the Secret Selling System.   If you listen to the event that created the Secret Selling System. It's insane - the depth that you get from the event is way more - it's like way more.   It's like when people go, "Well I watched the movie, and then I went and read the book, the book was way better." The book's always gonna be better because your imagination gets to play. The movie is just one person's interpretation of what's going on in the book.   Exact same thing when a book gets created from an event; the way it was written was one person's interpretation of what happened at the event, you know what I mean?   The amount of the times something gets translated, like purposes and emotion, things get lost, right!   And so what I'm doing and the reason I'm saying all this stuff to you guys and I'll end this now, but if you guys read this book, The 30 Days book -You Suddenly Lose Everything, What Do You Do to get it back From Day One to 30?  What's fascinating about this is you will notice the patterns of creation that are actually shown inside this book right, and if you go in and start reading this thing you'll notice there's a pattern of creation.   There's a pattern of what to create when at what points, and that's what I've been doing, trying to figure out how to develop what I'm doing, and where to position me so that the positioning is what creates value, not just my talent. I want the talent too also, but it was that thing that I realized, and that was what Trey was telling me.   That's what I realized when I was mowing the lawn. It's what I realized when I was watching all these people at different Masterminds years ago, I was like "Huh, they're there because they positioned themselves in this place and then they got good."   I was like, "Hmm, I am where I am because I got good, and then I'm trying to figure out where to position what I do." You need both, talent is not enough in anything.   Talent is not enough, you still gotta position yourself right - and so that's what I've been doing a lot. And I just wanna get you to be thinking about that.   So anyway, hopefully, that's helpful to you? Hopefully, you like this episode? It's something really powerful to be thinking about.   I want you guys to be purposeful about how you create where you're positioned. That's really what I talk about when I talk about market design or category design, same thing.   Anyway, guys thanks so much, hope you guys enjoyed the episode today if you guys liked it, please share, I really appreciate it. The minutes on YouTube have been insane. The reviews on iTunes have been incredible, and I just thank you guys a lot, that really means a lot to me - it actually motivates me a lot.   So anyways I appreciate it a lot -talk to you guys later, bye.   Aww yeah!   Hey, obviously a funnel's already dead if you can't even get anyone to opt in, right?   So I spent four hours teaching an audience how to get high opt-ins; when they work, when they don't work.   If you want access to that members area - where you can watch those replays - just go to freeoptincourse.com to create your free members account now.

What's going on everybody? Hey, this is Coulton Woods and I want to welcome you to another episode of Learning From The Experts and today. I'm going to tell you why you should be at this event called OfferMind. If you are a business owner, an entrepreneur, online marketer, if you sell anything online, even if you're an affiliate, you need to be at this event that Steve Larsen and I are putting on this next coming month. Which I know some of you are going to hear this after, but even if you hear it after next month, there is still going to be one in the future so you can always go to offermind.com and check it out. But I'm going to tell you guys why you should be there and why you're losing like thousands and thousands of dollars if you don't come. So here's the deal. I know how frustrating it is as an entrepreneur to waste countless hours sifting through, wanna-be experts who've never actually helped me in the end. Then to learn years later that there was an expert who really could help me 100 times faster than learning on my own. I have created this podcast to save you time and money while taking you on a journey with me as I learn from and interview real experts who can actually help you grow your business. My name is Coulton Woods and you're listening to Learning From The Experts. Awesome stuff guys. I just wanted to drop this episode out today and especially before OfferMind happens. I know we're actually gonna be closing down registration here real soon, but we've been going crazy on this to make it super legit. We just want to make it a crazy awesome experience for you and not only that but give you some sweet, awesome content that is just going to rock your world for your business. So we've been putting together everything I've been working with the AV guy. I'm working with the hotel and getting all this sweet swag stuff ordered. I'm actually super stoked about swag. So getting all the swag stuff ordered we actually had a couple of shirts made up that we're going to give everybody while we're there. Totally giving everybody a capitalist pig shirt, which I'm super stoked about. And if you've seen Steve wearing his, we had a whole new design and everything made up with the sales funnel radio logo on the back. It's super sick. We've been putting together all the swag and getting everything ordered. We just want to make it the craziest experience we can. I remember one day we were sitting there and Steve's got his headphones on and he's up at the whiteboard, which, that's the sign of like, stuff is happening right now. He's in the zone. So he's going through all this stuff and he's like, dude check this out, and he runs through this whole process of creating an offer. And he's like, dude, I've never taught this stuff before. This is all new stuff that's coming to me and it's epic dude. We gotta make the event around this. I'm super stoked. There's no way I could even do it justice at all on how Steve is the man and just creating insane offers and how he's going to teach everybody at the event all the sweet new stuff that he's got coming in on how you can make a crazy, insane offer. Five years ago when I first met Steve in college. Actually, I guess it was only a few years ago when we first got together and started our first funnel together, which was a good time. It was actually our first break even funnel. We learned a lot on that one. I remember we got together and we were funnel hacking other companies, trying to figure out how we're going to sell our product and what we're going to do. And you know, looking back on it, I'm like man, we were just getting started, we were pretty new to it still and were learning a lot of stuff. We were totally in Russell Brunson's area, learning a lot of stuff from him, but we were just poor college students, trying to figure things out and trying to learn it all on our own as much as possible. But I look back at that and that was the beginning of trying to figure out offers, especially for Steve and I mean he was deep diving in this stuff so much. It was just cool to see. But we built an entire funnel and an entire product and we we're literally just breaking even on it. We didn't even have that much money, even putting money into the ads and trying to scale was too much. When I look back on it, we literally had no offer, I mean we did, but it was not like Steve does now. If we remade that now, holy cow, It'd be insane. So much different. We were actually funnel hacking trying to model some stuff after a guy named Trey Lewellen if you don't know who he is, he's huge. He broke records on the Internet of money made in a short amount of time. The dude was literally flying in products from China as fast as he literally could and was still weeks behind on fulfillment. He's the man, he knows how to sell products, but he was selling an actual physical products and we were selling more of an info product. But it wasn't even an info product, it was actually more like a service. So he was selling something totally different. But we were trying to model after him and trying to get things from him that we could use. We were putting together front end offers & something that we could self-liquidate and make some money back on ads and then pitch the actual product that we were doing. It did not take off like we were thinking. It was literally like pulling teeth to try to sell people on this because they didn't get it. We totally understood it but trying to explain it & when you get techno babble and you start going off on your product and just raining on them with all of this info like, blah blah blah, it does this, it does that. Which we were totally doing that. They were like, yeah, just get away from me. This is not what I was thinking. But when you create an offer and you don't get into the techno babble part, you don't even need to tell them exactly what is in it. If you're selling a product, like an info product, you don't need to tell them everything that's in the info product. They don't even need to know that. They just need to know what it's gonna do for them. So looking back on that, yeah, it was not an easy to understand offer. And now Steve's the man when it comes to offers, he can create crazy awesome offers. He knows the process, he knows how to do it and he knows where to find the information to get the best offer you can out of your audience. It’s crazy. So Trey Lewellen and if you don't know his story, you should totally look it up, he's the man. And back then he was huge and so he's kind of an icon for us, you know? Well literally like three weeks ago, Steve got to go and actually help him with what he's doing on his webinar and stuff. Like what the crap. Talk about a turnaround. That’s insane. Steve's actually going and hanging out with the man Trey Lewellen himself... So it's crazy how far Steve's come and he's just been in this offer creation part for a couple years. And you guys can do the same thing. So coming to offer mind is going to help you figure out your offer for your product and how you can just crush it. How you can increase your ROI like crazy on your products with the way that he goes through it and how to find your offer. Crazy new stuff. Oh Man, I wish I could tell you about it. It is literally is going to be mind blowing. I mean Steve charges tens of thousands of dollars just for a day of coaching, just for one day of coaching to come out and help you figure out your offer. This is like 197 bucks and it's two days. You get two days with Steve figuring out your offer. I can't even tell you the value of it. Anyway. If you can't make it to this one, I’m not sure when the next one's coming up. So anytime that you can go to OfferMind.com and get signed up or even just get on the waiting list there. Just go there, check it out and go from there. But I'm super stoked for it. Uh, this is actually our first event that's going on. We're going to have 200-300 people there. And that's just right now, we still haven't even sold everything. We still have a month before this is going to happen. So if you haven't checked out Offermind.com yet, I would suggest you go there if you are a business owner, if you're an entrepreneur, if you have products, if you sell anything online. Do you want to just blow up your offer and start getting even crazier Roi on your products? I highly suggest you make it to this event. For the price. It's just stupid. Yeah, it's stupid if you don't make it. With that being said. Thank you so much for getting on here with me today and following me. And yeah, if you have any questions, any feedback, please let me know and feel free to rate and subscribe. Thank you and I will see you on the next episode. Are you looking to jump start your business by learning or getting help from the real experts? Go to LearningFromTheExperts.com to find preapproved experts that I've handpicked for you. Please don't forget to let me know how I'm doing by subscribing, rating, and leaving feedback.  

On this week's Kommerce Kings Podcast Rob Kosberg, the famous water bottle drop story that has changed my life and has made me the entrepreneur that I am today. If you haven't heard about the water bottle story then you are in for a treat as I get to tell the story with the legend himself. Rob has published over 500 books and tells us what he does to prepare for a book launch. Also, Rob tells us about his ups and downs as he has battled his way from the bottom to the top multiple times. So hold on tight as you listen to this week's episode.

Trey Lewellen has been a part of the Click Funnel industry since the beginning but hasn't always been a part of the entrepreneurial world. Trey started his business journey as an insurance agent while attending events around Facebook ads and funnels. As he grew into the e-commerce world, his success grew with him. Tune in and listen to Trey's amazing life story and business advice.  Want to work with Trey to grow your business? Click here! 

Trey Lewellen has been a part of the Click Funnel industry since the beginning but hasn't always been a part of the entrepreneurial world. Trey started his business journey as an insurance agent while attending events around Facebook ads and funnels. As he grew into the e-commerce world, his success grew with him. Tune in and listen to Trey's amazing life story and business advice.  Want to work with Trey to grow your business? Click here! 

A very interesting interview on high performance digital marketing that Trey Lewellen did of Jay for his Kommerce King Podcast. Trey is a prominent business coach with a passion for teaching others how to achieve their definition of success. join us as we dive into the 3 ways to grow a business, relational capital, gaining access to a limitless amount of the resources you want, and much more.

If you don't own an ecommerce business, you must be wondering if you should read any further. The answer is yes, you absolutely should. Because today we are bringing you perhaps the most actionable, practical episode of the Get Genius podcast yet!...

Hear tips to take your business to at least $20M in my interview with Trey Lewellen, founder of Trey Lewellen Companies. Download your free ClickFunnels two page template as a gift from Trey at www.MrOnIt.com/Nancy.  Not sure what to systemize in your business?  Imagine what would happen if you did 1000 times your current sales with your current infrastructure.  What would break?  What are your gaps?  THOSE are the areas you need to systemize right now so you can avoid the smack and expense of growing pains. Now is the perfect time to systemize your business.

Listen in as we discuss how putting the market ahead of your product and staying human can help you build your business and find success. In This Episode Why a Market-First approach means selling them what they are already buying and nailing a 95% success rate How teaching without asking for money leads to repeat customers Why keeping the human element in an automated funnel means letting your true voice come through the noise How infusing authenticity and originality into your process leads to a powerful vehicle for conversions and renewals Resources Trey Lewellen on Twitter: @Trey_Lewellen Mr. On It Podcast Trey's Top Performing Oil ClickFunnel Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition Visit BryanKramer.com to hear more Human Conversation.

The rest of the story… On this special 2 part episode Russell recaps and summarizes what happened at Funnel Hacking Live. He also reflects on how he felt about different aspects and speakers at the event. Here are some of the cool things you will hear in this 2 part episode: An overview of the schedule during the 3 day event, who spoke, and what they spoke about. How Russell felt about certain speakers and what he thinks went right with his own presentations, and what mistakes he feels he made. What the best part of the event was for Russell (hint – It involves his lovely wife). And what Russell plans on doing differently at next year's Funnel Hacking Live. So listen below for the conclusion of Russell's thoughts and feelings about Funnel Hacking Live 2017. ---Transcript--- Day number two now, Devon got on stage he intro to government estate. Then we came up and did a section on follow-up funnels. Which was Todd and Dylan and Ryan and me and we talked about how email funnels are from 1998 and the future is follow up funnels. And we did a presentation and during the presentation we ripped our shirts off and we had these shirts. I'm actually wearing the shirt today. It says, “We are not confusion soft, we're Clickfunnels” and then we challenged everybody to go all in and be all in, in Clickfunnels. And we gave them these t-shirts and temporary tattoos and a whole bunch of stuff for anyone who went all in. Basically they had to open up their phone and go to imallin.com and if you're not all in it had Macauley Culkin slapping his face saying, “ahh, you're not in.” and there was a big button where you could upgrade. And if you were all in, it showed you were all in and basically you'd run to the back of the room, show them the funnel and then we'd give you a huge packet of swag, which was cool. So if any of you guys are listening to this. Don't do that right now. We're updating it to make it work online, I think by next week. Actually my birthday, March 8th. So on my birthday we're going to be doing that presentation live to Facebook Live and it'll be live so you can all go all in and get the same swag shipped out to you, which will be fun. But it was cool to show people what's possible in Actionetics. Most people don't know, they assume it's an email auto-responder, and that's like saying that Clickfunnels builds websites. Come on now, that's 1998. I had a slide, I wanted to use Urkel, Steve urkel in my slides, and I was able to use him twice. I was like, “You know what else was cool in 1998, Steve Urkel. Actually no, Steve Urkel's show was cancelled in 1998. So even in 98 Urkel wasn't cool anymore. But that's what you're using if you're doing email funnels. We're talking about follow-up funnels and all the stuff that's possible.” So we showed people what's possible in Actionetics, and most people didn't even know. And everyone is shifting everything over to Clickfunnels, which is the goal. We want everybody all in, I want you all in. So that was what Follow-up Funnels is about. It was probably the coolest presentation. So much energy, it was awesome. Then we had a break after that. And then Justin and Tara Williams came on and did a whole section on podcast funnels, which was awesome. They told their story, which was cool. And basically showed how these three podcasts they had done, how these three podcasts had each launched three entire businesses for them and it was just cool to see. Anyway, that part was awesome. So podcast funnels, Justin and Tara were amazing. They killed it. After that we had Emily Shay come up and she is 11 years old and she stood up there on a huge stage where most people would be so scared and so intimidated and she crushed it. She was so awesome. She had about 15 or 20 minutes up there and she told her story and did it in a really fun way that tied it to the audience. She's just a superstar. Some people would say the youth speakers were the best one's of the whole thing, and I was like, “Yes.” So Emily crushed it. Caleb Maddix came on, I talked about him yesterday on the podcast. He came on and just did an amazing job as well. And it was just so cool to see Emily and Caleb, two young entrepreneurs who were able to stand in front of a room and control the audience like that. For me, it took me honestly, it took me ten plus years to get a spot that they were in already and it was just so cool to see them. They're the future. So exciting, so they both crushed it and did such an amazing job. Then we had a lunch break. Again, the annoying thing where our stomachs were hungry and we had to go eat. So everyone went to lunch. We came back and Trey Lewellen stood up on stage and Trey is really, Trey spoke at the very first Funnel Hacking Event and he did a great job then. But it's fun seeing him transition, him owning the stage now, he just, he did awesome. He went into deep funnelytics, like here's the metrics you've got to figure out to make your funnels works. And he showed this stuff where it's just like, well I didn't understand that. Most people who set up a funnel that doesn't make a million bucks day one they're like, “This didn't work.” No, you gotta understand the math behind it. And Trey showed how he's built these huge companies. 20-30 million dollar companies off of a funnel that was not profitable upfront. But when you understand the funnelytics, the math behind the funnels, how it worked. It was so cool for him to document and show it all off, it was just amazing. Then from there, we're only halfway through, it just keeps getting, the whole thing was amazing. Then Jason Fladlien, who is someone I've learned, in fact in the Expert Secrets book, I dedicated a lot to him as well. Because there's so much I learned from him about breaking belief patterns and rebuilding and reframing and he's just brilliant. He got on stage and talked about Amazon Funnels. And even though a lot of people know him as the guy who's the best in the world at selling from webinars, he happens to also be good at Amazon as well. So he showed 7 different Amazon funnels that he uses in his company and then he gave everybody at the event. “Here's the Amazon funnels, there's 7 of them. You guys can knock them off and use them in your business.” Which was so cool. So if you're using any Amazon or ecommerce stuff, Jason's stuff was amazing. From there Darrin Stevens got on stage. A lot of you guys probably don't know Darrin Stevens but he is a legend. He was one of the, he did the marketing behind Men are From Mars, Women are From Venus. Brilliant book launch and stuff like that. But he also runs events. He does these events that have 80 people in the room who make 2-3million dollars in a weekend, for a room of less than 100 people. And it's all about how he structures his events and event funnels. So he walked us through the whole process and he had 18 or 19 things that he does at events to build rapport and get people buying. If I was able to close what Darrin does, again he did what did I say, 2.5 million dollars from 80 people. I would have done like 60 million dollars from this event, but I didn't so Darrin is still the king. He's amazing. So he shared event funnel stuff, which was awesome. Then we had another break, then Setema got on stage, and Setema is the Super Bowl winner who had to sell his ring because after he won the Super Bowl his life kind of fell apart and talks about how you win again. How do you get that stuff back? How do you implement all the stuff you've learned? It was amazing. He's nicknamed himself the reverend of the revolution. I feel like he was the reverend preaching to us about how to take this stuff and have success with imperfect action and just going through and doing it. It was so cool, Setema is the man. That was awesome. After that we came onstage and we awarded the Two Comma Club awards, which was amazing. We had, I think right now, we have over 100 people who have qualified for the Two Comma Club. Which means they have a funnel that made at least a million dollars. 100 people! So we gave away I think 80 something Two Comma Club trophy's. These huge trophy's with a gold record on it with two commas etched into it. It was cool for everyone else to see that and be like, “Wow, these are my peers. And they're all making a million dollars in a funnel.” I was trying to make it so real. If they can do it, you can do it. So we did that, and afterwards I did a presentation called “You're one Funnel Away.” Which basically I had no power point slides, I just told the story of all the ups and downs in my business and the funnels that have saved me. I talked about the two or three times I've almost gone bankrupt. I talked about the fears, the pain, all that kind of stuff. What were the funnels we created that saved us from that. It was emotional, I started crying, which is really embarrassing, especially on stage. Other people were crying and it was cool. I hope people enjoyed that. It was a scary thing for me to get vulnerable like that, but I think it was important so that everyone understands, whatever you're struggling at, it happens to all of us. It happens to me, it happens to everyone. So understanding that and being okay with it and giving yourself permission through that to be able to succeed. That was really cool. After that we had a hack-a-thon at night. I was super tired. I went to the hack-a-thon, talked for a few minutes, then I went back up, ate some dinner and then passed out because I was so tired. But then I hadn't finished my next presentation for the next night. So I set my alarm for 4:30 in the morning, the next morning to get started. Hack-a-thon was awesome, people were up til midnight building funnels. We had a whole bunch of people who built, launched and made money on funnels that night, which was cool. We catered dinner again, which was cool. Then the next day, the last day, which was Thursday. So the last day we came in, Devon brought everyone in, brought the energy high. Then Garrett White and his wife, Danielle and their kids were going to come to the stage and when the event started we couldn't find them anywhere. I was like, “Where's Garrett? Where's Danielle?” We started freaking out. I was totally stressing out and we're trying to Vox them and text them and call them and nothing. And finally Melanie found out what room number they were in, so Dave ran up and knocked on the door like, “Ahhh, we're on stage trying to announce you, where are you guys.” It was a miscommunication, we had told them the wrong, we messed up on our side. But they came down and during that time it was fun because Devon was able to invent a new secret handshake for all funnel hackers, out of necessity. He bought ten minutes time by inventing a new secret handshake, which all of you who have been to Funnel Hacking Live know the secret handshake. Don't show to those who were not there. They'll have to learn it at next year's event. But we've got a secret handshake now that is so cool. In fact, I should add a chapter to the Expert Secrets book about secret handshakes, that would be cool. Anyway, we got a secret handshake and then Garrett, Danielle and their two kids came on stage and gave a presentation that was, I don't even know what to say, it was so amazing. It was so cool. I'm just going to leave it at that. It was something where if you were in the room you felt it and you heard it and it moved you. It was amazing. So there you go. Maybe someday we'll do a launch like warrior funnels .com and share all the presentations of Garrett throughout the Funnel Hacking Live events because they have just been amazing Anyway, who knows, but we'll look at that. So then we had after they got done. I came up and did a presentation called fill your funnel, which is how to make it rain. How to get people into your funnels. And this was the only presentation where I actually sold-sold. We were selling things throughout the event and I'll talk about this at the end, but this is the only one where I did the actual presentation. It went good, but a couple of weird things. When I got on stage after Garrett, there was so much energy from Garrett and Danielle and it was amazing. I came on immediately afterwards and the audio/video guys didn't turn the music on, so I got up there and it was just kind of a weird transition. And then we awarded Stu and Amy their checks for World Teacher Aide, which was the quarter of a million bucks, which was awesome. Then it was my chance to get up there and teach affiliate funnel and we sold a course called fill your funnels. And just something about that, I don't know what it was. Something about the presentation was kind of off. I'm just going to be completely honest. I had numbers in my head of what I thought I was going to do and I didn't do that. It did well, if I told you guys how many we sold, everyone else would think I was a selfish kid and rude. It did well, but what I expected, and there was this, I was doing it, I couldn't get the flow right.  I don't know if it was, part of it I think was because I worked on the presentation the week earlier, then that morning I woke up at 4:30 trying to get it done and I was tired and worn out. There was something about the energy that wasn't quite right. I think it was good, but it wasn't great, like I wanted it to be. But at the end of it we sold, and it was awkward. I'm like, in the pitch, “This is hard selling you guys through my perfect webinar, even though I've trained all you guys on it and most of you guys are doing it now. It's like, I'm doing it onstage live. It's funny how that works.” But it did well, that was when had breaks, we had snack breaks. And then basically we had to clear the whole audience out, secret service came through for Tony Robbins group, swept the whole thing and then Tony was onstage and I was in the back super nervous and awkward and worried. It's so different, because with Marcus when he came, he just showed up in his own Uber, it was laid back, he hung out with the crowd, it was really easy and laid back. And Tony was the opposite of that. He had his security detail of 10 or 15 people there who were like, swept all the chairs making sure there were no bombs or guns and we had check people as they came through. I was in the back and they had to pull us all out so he could come in. Very intense and caused anxiety and nerves and all this stuff, that was nervous. Plus, I found out Tony was throwing up before he came. So he wasn't feeling good. So much stress. He brought Tony into this little green room and they let us come in and he came out. It went from this nerve, all the nerves, it was like an hour of this, while we were waiting for him to get here. All the nerves and fear and anxiety. What if he's sick and he can't speak? What if people don't get what, they were so excited for him to be there. Secret service security was honestly kind of frustrating because it just. You know how I am, I'm so laid back, it was beyond corporatey, it was secret service, military. Which is good, he needs that, I understand that. But it was just kind of, at first we were trying to make this cool experience and it was so hard. And then again, Tony came in and did his thing in the green room and came out and came to us and we had moment before he got on stage where he just kind of came in and gave me a hug, and gave my wife, Collette, a hug. And Dylan and Todd and their wives, he just connected personally with us at a level. I was so grateful for that, because it just made all the stress and everything go away. It was like, it's going to be okay. Tony's here, he's going to do what he does, and he's the best in the world and everyone's going to love it. I'm not going to stress and I'm going to let it happen and it was cool. Normally, I guess they don't let people introduce him, but I was like, “I would love to introduce Tony, there is a reason why I wanted him here and I want everyone to know that reason.” So they let me introduce Tony and I got all choked up during the introduction. But I was talking about how in his bio it talks about how he's helped 50 million people around the world. I was like, well that's cool. Tony helped me.  He helped my wife. He helped our family. If it wasn't for Tony, my wife and I were at a rough spot before I met Tony, before I went to his event. It was honestly, it was what healed us. And I'm just so grateful for him and after I went to Tony's stuff, I went to all of his events in a year period of time, and then right after that my company collapsed. Had I not been equipped by the tools he gave me, I don't know if I could have handled that. I was just talking about how grateful I am and how excited I was to share him with my world and my people, my funnel hackers. Then we played a video of him and we all went crazy and Tony came up on stage, gave me a hug and took over. And he was supposed to go for three hours. And again, he was puking five minutes before he got on the stage and I was nervous. And he stood there and he went not for three hours, not for four hours, but for five hours with everybody. It was just cool. Everyone's jumping and screaming and having fun. It was awesome. It just made the event, it was already amazing, just that much more amazing. And when it was done, all of the Inner Circle members had a chance to get pictures with Tony, which was cool. Then we went up and ate real quick, and then I had a chance to go up to his hotel room afterwards and interview him for his new book, which hopefully you guys saw him on Facebook live. We showed that. And it was just awesome. That night we passed out, woke up in the morning. We had late checkout, so we hung out for a while and it was just cool to sit there and reflect with my wife. And the coolest thing for me is that this is the first time that Collette has ever been to, I mean she's come to my events and poked her head in and then had to leave to watch the kids or all these different things, that time the kids didn't come. So she had a chance to be there and be present and sit in the audience for almost the entire thing. For me, that was special. It was cool and it was I think the first time she'd ever seen me doing what we do. And you guys have a chance to see it through the podcast and through all the stuff I'm doing, but she's not connected to that. She's not connected to the business very much, she's very much supporting from home, but not part of everything that's happening. So for her to be able to see that and experience it with people in the audience, it was special for me. So I just loved that. It was awesome. That was kind of Funnel Hacking Live. And then as we're, that day we're leaving, flying home and I look at the Facebook group, and everyday I'm looking, kind of scrolling through, and if any of you guys are in our Facebook group you're probably bombarded by millions and millions, everyone talking about it. I was like, alright, ready fire aim. Everybody is excited right now. Why don't we sell tickets for next year's event right now? So from the airport I did a Facebook Live. “Okay, we're selling tickets. There's a discount and Sunday at midnight we're pulling the page down. So you gotta buy them now if you want them. Otherwise you gotta wait six months and who knows what the price will be then?” Did a Facebook Live, emailed the list and over the next three days we sold almost a thousand tickets to next year's event. We almost sold as many tickets as last year, just from that. Hopefully won't lessen the momentum. If the momentum is there, capitalize on it. Don't wait six months, “Hey you guys remember the event we talked about six months ago? Who wants to come again?” When people's energy and emotion and excitement are high, that's the best time to sell. So we sold a lot of tickets, which was cool. It's funny, I had some of the Inner Circle members freaking out, “Do we get discount tickets or not?” I was like, “I don't know, I haven't thought through this.” This is the lesson for everyone. I'm a big believer in “Ready Fire Aim” We just fired and I have no idea. We'll figure it out way later, but we don't have time right now. We just fired. Sorry, but that's how it works over here. Everything's not scripted out and planned second by second. Some things are, but most things aren't. Hopefully that's inspiration for you guys to. To know, “Look, figure things out and just do it.” So that was kind of the event in a nutshell. For those who were there, hopefully that was a good breakdown. I wish I could spend the hour or two hours on each presentation that people did, so you can experience it. But hopefully those that weren't there, this will give you desire to come next year. I want you guys to be there. Yeah, I will probably sell recordings, and you will probably have some of these videos that are easy to see, but there's something different about being in the room and being surrounded by 1500 of your peers who are doing the same thing. Seeing 100 of your peers on stage with a big trophy saying I made a million dollars with a funnel this year. There's something different about that. So I recommend for all of you guys to make that break and come to the event. One last thing I want to share, because I kind of hinted to this earlier. And I think it'll be cool for you guys to know. This is actually not a victory, this is a failure. A failure in my eyes. But I want to share with you guys, just so you understand that I mess things up too. So one of the cool things that I wanted to do is, usually at each Funnel Hacking Live we sell one thing. We did certification at the first event and second event. This year, I didn't want to sell, I don't want this to be a selling event, but there's things we want to offer people. So we had this big trip to Kenya, which was awesome and people jumped on that. We had the Follow-up Funnels which was awesome and people jumped on that. Then I was trying to, we had this new event called the FHAT event that I was excited about and want people to come to that. Then we also had Fill Your Funnel and I think I tried to offer too many things. Not that we, it wasn't like I was selling each thing, but we had them available. At the Hack-a-thon, I was like “Hey if you want to come to the FHAT event, here's one more thing on it.” And I think it almost caused confusion. People didn't know what to do. I think moving forward next year, we'll probably just pick one thing and focus on that again, just to not cause confusion. But one of my big things, again I only want one session when we sold, and that was Fill Your Funnel. That one went well, but it was just, the energy wasn't quite right when I did it. So that was one thing. But the other cool thing is that the entire Funnel Hacking Live event, if you look at it from the outside, it was a big perfect webinar. Session number one, if you've gone through the perfect webinar in detail and as you read the Expert Secrets book, you'll understand it at a level I've never really shared it before. But the first thing we do is talk about the vehicle putting people in. So my first presentation was about creating a mass movement, becoming an expert. So that was the first vehicle. Session number one, would have been secret number one if this was a webinar. Session number two is about the internal beliefs and that's how I walked into, I shared the story, showing “Look, you can create a mass movement.” And they're like, “Well I don't know if I can.” I'm like, “If you can master stories you can.” Belief number two was all about can they internally do it? So the second presentation for me was all about that. The internal. Then the third presentation, which was the One Funnel Away, was the external. I believe I can do it, I can tell stories, but I don't know how to do this whole funnel thing. So I shared at the One Funnel Away presentation to help people understand the external fears. So if you look at, again if you break down the perfect webinar, you've got the belief pattern is tied to the vehicle, which is the new opportunity we're putting people into. That was session number one, number two is their internal beliefs, false beliefs about themselves, and number three is the external false beliefs about themselves. So that's how we structure those three presentations, and what we do at the hack-a-thon is offer people to come to the FHAT event, because that was kind of the natural continuation of that. The problem I have is that, if you look at the perfect webinar, what's the last step? It's stack and close and we didn't stack and close anymore. We just basically said, “hey you should come to the FHAT event because it's awesome.” And we had a lot of people who did, but not what I expected or hoped. My two big lessons, number one when you're doing a webinar you can't forget the stack and the close. It's important even if you break their beliefs, if you don't offer them the opportunity to buy and do it in a way that's going to convince them to buy, a lot of people that you could have served, won't be served. I honestly think that everybody should be at the FHAT event. I don't think there's anything I could do to serve anybody at a higher level than that. And because I kind of shied away and didn't sell it and skipped the last step, I'm not able to affect as many people's lives' because of that. For me that looks like a failure. IT's not the money. Money's a cool way to keep score, but for me, I should have had 100 people from that room coming to Boise so I could help them create the perfect webinar. And I don't. I have a lot but not that many because I…..I don't know the exact reason, but I didn't do it right. It came down to me having fears of trying to make it an official offer to people. It's funny, even after this long I still make the same fears that other people make as well.  That was one big thing. And then the other thing, is again, shipping the focus of the event to being focusing on core thing we want people to do. Because I think people were confused, “I'm coming to Kenya, I upgraded and I'm all in, there's this FHAT event Russell's talking about and I don't know what that is because he didn't tell me about it. Sounds cool, but I have no idea. Then there's Fill Your Funnel.” So I think that that was my other mistake. There was confusion in where I wanted people to go from here. So those are the things I learned, and again, that's something you always learn as you do them. So it'll be fun, next year my goal is to make the event even better. It's shifting the focus, well I don't know what the focus is going to be yet. But it's making sure that everyone has an amazing experience, both from a marketing standpoint and also a personal development standpoint. I think that's one neat thing we bring that nobody else does, which is cool. And then the third thing is really figuring out for people who come through the experience, what's the next step for them. And focusing everything on that and not having two or three next steps, but one. And saying, “This is what you guys should be doing next. Those who are interested.” So that's what I learned at Funnel Hacking Live as well. Anyway, I appreciate everyone who was there, I had a great time. With that said, this is probably the longest marketing in your car of all time, but it's a recap for those who missed it. And hopefully you guys will come next year, because it's going to be amazing. Tickets are not for sale right now, but in four or five months we'll open it and we have probably 1500 more tickets or so I believe. When we do open it up, the price has gone up, I apologize for those that didn't get my emails and everything else. I tried to warn you. With that said, thank you guys and I'll talk to you all again soon.

Some behind the scene thoughts, as I'm choreographing Funnel Hacking Live. On today's episode Russell talks about some of his preparations for the Funnel Hacking Live event next week. He talks about spending hours on the headline and sub headline for a particular presentation and why it's important. Here are some of the enlightening things you will hear in this episode: What presentation was so important that Russell spent several hours over a few days coming up with a headline and sub headline. Why you should be excited for after Funnel Hacking Live when Russell reveals a lot of the choreography that goes into planning an event of this magnitude. And why having everything perfectly choreographed could mean the kind of difference that will effect your wallet. So listen below to find out why the choreography of a big event is so important. ---Transcript--- What's up everybody, this is Russell. Welcome to Marketing In Your Car. I hope you guys are doing fantastic, wherever you are listening in. So today a couple of things. First off, we are 5 days away from Funnel Hacking Live and so much crazy, insanely coo, amazing stuff is all happening that I wish I could share all or just a piece of. But I'm on my way to get a haircut and I've got 8 minutes so I thought this would be the perfect time to hang out with you guys. And I'm actually in my car, which is strange, seeing how that's the name of the podcast. And also, a couple of people told me that two episodes ago where I talked about the sport we call business, talking about the playground with the athletes and the drama and the skaters, all those things. A couple of people said they were kind of offended by that. I didn't mean it to be offensive, I meant it to be, in fact I said at the beginning there the things I learned from those guys was awesome. The collaboration I….I wouldn't have collaborated well had I not learned that from those other groups. I'm just saying you have to understand that when you're in a group with a melting pot of a whole bunch of different personalities that there are people who are like me, who are aggressively competing and just being aware of that, hopefully to bring some competition to you. So if you were offended that means that it's time to build some aggression, instead of on me do it on your competitors. Anyway, I'll leave that there. Let's see, I just wanted to kind of walk you guys behind the scenes of what's happening, because it's insane. So the event's happening, which means we are creating order forms to print and signs and bags and backpacks and things and then presentations and speakers slides. It's just, it's crazy how many things go into this. Then we had this great idea, thanks to Trey Lewellen to do Facebook Live's with all the speakers before the event to get excited. So we've been doing that twice a day which has been so fun. You're going to be so excited to come and hang out with everybody, which is cool. And then a big part of events, I'm going to bring you in on a little secret, don't tell everybody this. I don't know if you guys knew this, but we actually make money at the events. So there's the big secret, it's out, the pink elephant is out of the room. So now that that's out there, the event, there's a couple of focus, one is to get everyone together and build community and culture and myths and stuff like that. That's one thing, obviously. And another is for us to make money as a company. So that's one of the benefits, but there's a fine line between having an event that…..When I first got started the way that events were is you had 15 speakers, every speaker is up for 90 minutes pitching something and that's how the event was. People didn't mind for a while. Then they started really minding and people stopped going to events. I'm like, if I want people to come to my events, it's not pitch fest where everyone's selling. But at the same time we need to sell. So how do you do it in a cool way where it's not distracting but it adds a benefit and those kind of things. You know, a big, big, big piece of this whole pie is choreographing the event. It'd be fun to talk about the event choreography for a long time with you guys because there's so many cool things. I think after the event, depending on what happens, I'll share with you guys some of this stuff that's actually happening. Because there's the surface level, what everyone will see, but there's stuff happening at a subconscious level that's so cool. I wish I could share with you guys right now. But I don't want to ruin the surprise for those that are going to be there. But there's stuff happening that there's patterns that I'm using in really interesting ways that are very, very thought through. If you guys watch who's speaking, when. How they're speaking, what the topics are, the length of time. All those things are choreographed for a purpose. It's not just to put a speaker in here on this day, kind of stuff. There's a storyline that we're telling through the event, which is why I try to make it all so engaging, so people are not sitting in the halls, because if they do they miss the storyline. There's a very key storyline that's happening throughout the whole thing. Even the pace of the speakers and where they're at has a lot to do with it. The order of my presentations is very specific. There's hint that I'll drop right now and share with you guys post event, maybe. Hopefully, we will. Anyway, it's so exciting. And it's really fun. I wish I could explain everything. But I mean everything from how do you build a rapport quickly with the audience? How do you get rapport with the speakers and with the MC ahead of time. That's what these Facebook Lives, it's a big part of it because rapport is huge. How do you teach in a way that doesn't just overwhelm people, but brings epiphany bridges, or breaks belief patterns and helps people to learn and grow and have not just like, “Oh I learned really cool tactics.” But emotional shifts that change things. Because that's the experience we're trying to deliver and there's so much that goes into that. Again, it's being impactful and making an amazing networking content, belief transformation event that also setting us up to make money. So it's kind of cool how things will be weaved in. And we're making a couple of really special offers at the event that aren't going to be available to the general public for a long time. But will be available to those who were there. And it's going to be cool. So I'm excited. Those who are coming and watching, pay attention. I would say, if you buy stuff from me, buy slowly because everything that we're doing is thought through. It's not just, oh let's blah. It's all very, very well thought through. But one kind of cool thing, doing a presentation of the morning of day two, which in our past events we always called the Clickfunnels state of the union. We talk about all the new features and stuff like that. It was really good, but also was…the energy on that session always felt wrong. It wasn't …..I wanted it to be like Steve Jobs thing, where he's up there and everyone goes crazy. And it's never quite been that. So I wanted, how do we choreograph this in the right way? And I'm really proud of what's happening. I started on this presentation yesterday, about twenty four hours ago. I spent the entire first 24 hours on two things. One is choreographing the presentation, number two is figuring out the title and headline, which is crazy. I'm not going to share with you guys here, because it's cool but I literally at ten o'clock last night is when everybody else left the office and I was trying to figure out a name for the presentation. Because I had a name initially and I was just like, it's good but it's not great. Most people would have done it, and it would have been fine. If we used it, it would have been fine. But I was like, I need something that has enough emotional impact that it makes you be like, “what? What is that?” So I literally sat there going through books and books and books of swipe files, trying to find a word. From 10 at night until about 2-2:30 in the morning, so four and a half hours. And I didn't find it. Then in the morning I woke up and I was stressed out, so I voxed everyone on our marketing group like, “Hey everyone, this is my dilemma. Give me your thoughts.” So everyone was giving their thoughts back. And then I came back and spent another two or three hours and then finally Stephen actually had the epiphany. He was like, “What about this?” I was like AHH! Angels from heaven singing. That is it, that's the one. Yes. And we were freaking out and we got it. Then I spent the next 7 hours trying to come up with the sub headline, which is crazy because all my slides have to be done tomorrow if they're going to be in the booklet. So I'm on this huge time crunch but I still spent 7 hours on the sub headline. And then we got it. And it's perfect. And it's, it will cause the emotional response, number one. But it'll cause the belief pattern to shift in people's minds. Because I look at people that are succeeding with funnels and those who aren't. The difference between two comma members, who are making a million dollars in funnels and those who aren't. And it's a belief pattern in one thing, and if I can smash that belief pattern it'll shift everything for them. That's the key of this whole thing. I'm so excited to give this presentation now. Except now it's 5 o'clock and I'm getting my haircut and then I've got scouts tonight, so I'm doing scouts. Then after scouts, I'm coming back in the office after 9. So from 9 until 2 or 3 tonight I'll be getting slides done because I have to get this presentation done tonight. And there's a lot that goes into that. Because its, again, it's us showing all the new features within the context of this presentation and the choreographing of it. So the things I wanted to share with you guys because I know it's kind of vague today, but I want you to understand the concept of choreographing things. The perfect webinar is a choreographed presentation that does a very specific thing. Those who were at the FHAT event last week saw it in very intense detail, more than I've ever done before. What I'm choreographing, what stories are where and why? What belief patterns are supposed to break at each point? The Expert Secrets book will go deep into that as well, but it's the choreographing of the sales message. Same thing is on this event. The choreographing of it, when I give presentations it's the choreographing of that. How do we, what are the beliefs they may have and what order and how do we structure this stuff to fit within that? So I spend insane amounts of time. I spent probably 12, actual thinking time, probably 6 hours to get the title of the presentation. And then another, what did I say? Another 8 hours or so, 7 hours getting the subtitle. It was just insane. I gotta get 5 hours to get the rest of the slides done. But that's how much thought goes into it sometimes. So if you're working on a presentation or a sales pitch or something, you spend 30 minutes on a headline, and you're like, “ugh I can't get it” and you're frustrated and walk away. Know that it happens to everybody. It happens to the best of us. But the one's when you get it right, that's the difference between, again, a 5 or 6 figure campaign and a 7 or 8 figure campaign is getting that right. So don't be afraid to put the time and energy and effort into that because it's worth it in the end and hopefully it'll be worth it for the attendees. You guys will have to let me know afterwards. Again, I will share with you. After the event is done I will walk you guys through the choreography, the what and why and how it all worked. What worked and what didn't work. So that's all I got today. I'm at the haircut place, two minutes late. I'm going to bounce. Thanks you guys for everything. I can't wait to see you guys at Funnel Hacking Live, those who are going to be there. Those who can't make it there, please come next year. I don't put out half a million dollars or more in cash from my pocket just for my health. It's to serve you guys. So take advantage of that, it's worth the $1000 bucks and the couple grand for tickets and hotels. Because I'm spending 50 times that much on investing into you guys. So make sure you invest that back into yourself as well, because we do care and I do know that this stuff works and it can change your life. So if you're on the fence thinking about next year if you're going to come or whatever. Just remember you guys, you're just one funnel away. I cannot wait to help you implement and create that funnel. Alright guys, talk to you soon. Bye everybody.

Highlights from my keynote speech at Affiliate Summit. On today's episode Russell talks about going to the Affiliate Summit and trying to get 150 affiliates excited about Clickfunnels. He explains what he told them, and tells you how to be a part of his affiliate bootcamp program. Here are some of the cool things you should listen for in this episode. Find out why Russell had a booth at the Affiliate Summit, even though he hates booth events. Learn some tips and tricks Russell has that will help you be successful as an affiliate. And find out how you can follow sign up as Clickfunnels super affiliate to make a ton of money and be able to retire in 100 days. So listen below to find out what affiliatebootcamp.com is all about. ---Transcript--- Hey everyone, this is Russell. Welcome back to Marketing In Your Car. I just got out of the airport, back to Boise Idaho, sitting in my car and it is so cold, I am dying. It's literally, I think zero degrees, maybe negative one or two right night. I have a light jacket on so if I'm chattering during this episode, that's why. I'm driving back to the office, then back home and I just wanted to talk to you guys for a little bit. So I was at Affiliate Summit yesterday, which some of you guys were there. Which is kind of fun, I met some of you guys there. Affiliate Summit is a really strange event. It's an event, it's not even an event, I don't even know. The events I go to, that we put on, Funnel Hacking Live, for those of you coming to Funnel Hacking Live, it's like a rock concert. Tons of energy and emotion and it's a really, really fun thing. Here it's like, a whole bunch of people have booths, we had a booth. Then there's probably like 500 other booths. Then people come and pay to walk around the booths. Then they have little break out rooms of 100 people at a time, and you can go to the break out room to hear the little speakers. So I don't normally speak much, but Affiliate Summit was a big deal because a long time ago I went to it and I was like, “This is so cool, these guys are affiliates who are making money.” I thought it was really cool so I wanted to, I thought it would be cool to speak at. I didn't realize what exactly that meant until we got here. I was like, oh wow so there's 6 thousand people at the event, but the biggest room they have holds about 150 people. They're like, “Yep.” And people have to pay extra to come to your session. I'm like, this is the stupidest business model I've ever heard of. Anyway, whatever. So the first day we walked around the booth and I walk by and this little guy comes and grabs me, and I'm like, “Hey, how's it going?” and I recognized him, you know that feeling when you're like I know you somehow, but I don't know how I know you and it's kind of awkward. I'm trying to not awkwardly look down to your nametag to read your name because then you know that I forgot who you were. So I'm just like, “hey!” We were talking, and after a while I realized who he is. He was the media buyer we used for Neuracel, he's the one who took Neuracel and blew it up over. I was like, “oh man, how's it going?” and he's like, “I left that company, I went over here to this other company. Dude, I gotta thank you for introducing me to Trey.” I'm like, “What do you mean?” and he's like, “Trey Lewellen.” and I'm like, “Yeah?” and he's like, “When you introduced him to us, he had this really weird flashlight offer that no one thought was going to work and I tried to blow him off four or five times, but finally he was so persistent. He prepaid all this stuff, so I had an affiliate run his offer and dude, you probably don't know this, it was the biggest affiliate offer in the history of affiliate marketing. That offer did over $10 million in the first 90 days. There's never been an offer that big.” I was like, “Dude, that is insane. It's interesting, I didn't get a piece of any of that, I introduced you. I could introduce you to a lot more people, but man if you don't, I got nothing out of that.” I'm just kidding, I was joking with him. But it's kind of true. At least you should have sent me a Christmas present or something, I don't know. Anyway, that was kind of cool. He looked at me and said, “Dude, Russell, do you understand what you guys have done with Clickfunnels?” “What do you mean?” “You've changed marketing forever. You've changed affiliate marketing. You've changed everything.” I'm like, “What do you mean?” He's like, “Pre Clickfunnels, I had maybe 5 or 6 guys come to me that had an offer that we could run. Now I've got 16 year old kids with offers that are converting and they're making millions of bucks. That never happened. You've literally given everybody the ability, everybody equal playing ground, everybody can be in this business.” And I was just like, dang. That was two cool compliments in one thing. I was like, “You don't have to pay me any percentage of that 10 million bucks now, because that was awesome.” So that was kind of cool, I wanted to share with you guys. Then we had our Clickfunnels booth that was really, really cool. We're not a big booth company yet. I hate booths, this is why. Every other type of marketing on planet earth, we are very big on. If we can't see the ROI, the immediate return on investment, track able, then we don't do it. Booths you can't. It's like, okay we have this booth. But it's like, all our competitors are at these shows and if we're not there, they're talking trash about us, we assume. So we gotta kind of be there, it's frustrating. So we had the booth, it was awesome. Bunch of my favorite people were there working the booth, it was pretty cool. Then I had a chance to speak, the topic they gave me was affiliate funnels. I had 18 minutes to speak. I think they're trying to be ted talks except they're not. So I had 18 minutes to speak on this thing, so everyone comes into the room initially. The speaker right before me, I was sitting in the room because I wanted to see what was going to happen, and there were literally two people sitting in the room. I was like, are you kidding me? No one's going to be coming to hear me, this is so awkward. Because people had to pay extra. You pay to go to the booths, and pay extra to hear to a speaker. Anyway, I'm like, no one's going to come. So my whole team is trying, I'm like tell everyone. Try to get people to come to my thing. Because I don't want to be the only talking to myself, that's really awkward. But luckily, they went and got some people. We ended up with probably close to 100 people in the room. They said it was the biggest audience of any of the breakout sessions, so that was kind of cool, I guess. Of 5 or 6 thousand supposed attendees, we got 100 to sit in a room for 18 minutes. So then I get in this room and it's set up so weird. There's this stage, but there's a pole, there's all these chairs, it was so stuffy and corporatey. Ugh. I hate this corporatey, crappy stuff. So I start my slides up and jump down off the stage and come out in the front. I'm like, “I'm not standing behind there guys. We're hanging out down here.” And I started it and give my whole presentation, and it was funny because I was trying to get this audience to be excited about life and the fact that we're in the greatest time in the history of the world. I'm like, “You guys are affiliate marketers. Do you realize what that means? You can and should be making millions of dollars. And you don't have to go to college, and you don't have to have annoying bosses and all the crap that comes. You guys are living the dream.” And they're all just sitting there like, “Blah.” So unexcited. So I spent the 18 minutes trying to get them to smile. I'm telling jokes trying to get fun and exciting. I hate when people's energy is that low and it's hard to get them to, I don't think it's the people. I think it's the environment. The whole event is so corporatey and it just kind of ruins it. I was telling people, “you come to one of our events and it's a lot closer to a rock concert than it is this, at all.” I hated school, so we're not doing school. We are doing something that's actually conducive to learning and emotional, I want people crying in our audience. We have that. I want transformations, and that doesn't happen with school. I don't know about you but, I cried at school but it wasn't because I had a life changing moment, it was because I wanted to kill myself because all the crap they taught was useless. So that's my…where this whole thing happened. So I'm trying to think with these guys. There's two slides and I showed my first slide. I was like, “I have kind of a unique angle.” At an affiliate summit, just so you know, there's the vendors who have products or there's the networks, the affiliate networks, where they're selling a bunch of products. And then there's the other side, which are the actual affiliates. So I knew there were two audiences. So I was like, “How many of you guys are affiliates, how many of you guys are networks, how many are both?” It was kind of split down the middle. I was like, “I come from a unique perspective, because first off, I'm a really successful affiliate. This is a Ferrari I won in an affiliate contest.” I showed them the Ferrari I won, “But I'm also a really successful vendor, network. In fact, that same Ferrari I gave away two years later. I won a Ferrari as an affiliate and I've given away that Ferrari to an affiliate. So I've been on both sides of this game. So I have a kind of unique perspective.” And I wanted to show them, this is how simple this business could be. So this is the moral for this for you guys. Those of you guys who are listening and who want to be affiliates. I talked about simple affiliate funnels and I said basically, this is the process. The first thing is you got to find a hot offer. Find what people are already buying. So let's just say, for you it could be whatever. Something you're excited and passionate about because potentially you're going to be writing about it and hopefully someday if you are a good affiliate and make money there, you're probably going to set up camp there and build an actual business and create your own products and services. But you have to figure out, find a hot offer. So boom, people are buying this thing, maybe it's weight loss supplements or maybe it's info product on dating or whatever it is you're passionate about. You find the hot offer that peope are already buying and that's kind of the first step. And then let's say they have a video sales letter. They got some way they're selling it, I want to watch that video and try to figure out what's the one most interesting curiosity based thing in this sales process. So I'm watching it trying to figure out. So I watch the whole video. Maybe in the video they talk about, the example I showed was the diabetic, way to end diabetic pain. So I watched the video and in there they're talking about this shake they make that diabetics can drink in the morning and make it so their hands don't tingle. I'm like, boom. That's the one thing, intriguing and interesting. So I took that one thing in the video, pulled it out and made a headline. “Discover the weird shake you can drink in the morning that will kill diabetes nerve pain for the first four hours of the day.” Something like that. So for diabetics that saw it would be like, “That's kind of cool.” So I turned that headline, the unique thing I pulled out of the video, make it a headline and put it on a squeeze page. “If you want to know this one weird shake I make, give me your email address.” So that's the funnel's one page. So then I go and advertize on Facebook or whatever. “Hey diabetics, here's one weird shake that you can….” And they see the ad and click on it, go to my landing page, see the headline, put their email address in. And after they put the email address in, guess what happens. It redirects them to the affiliate offer, they ten watch the video that gives them that one cool thing. And if I set it up right in Clickfunnels, it attracts my affiliate links, when they buy it, I get paid from the product. It's so simple. Yet, we all try to over complicate affiliate marketing. So the one other thing that kind of, I guess it's the layer of complexity, but it shouldn't be. A lot of times, you're not going to be profitable up front, because you're an affiliate. So an affiliate, you're making half the money. That means the other half, the vendors getting, so unless their offer is really converting high, which sometimes they do, you may not break even immediately. You might spend a dollar on Facebook ads and make 50 cents. So what you gotta do next is then that person gave you their email address, now you build an email sequence. So maybe the first three email in the email sequence are like, “Hey, did you watch the video about the cool shake? Watch it here.” And your second one is like, “Here's a testimonial of some dude who took the magic shake and their feet don't hurt anymore. Watch the video.” Keep pushing back, two or three emails, pushing back to that original video. And every email in that sequence will some to come back and actually watch the video and increase your conversions. And it'll increase how much money you make off of that, off of each person you got to come through. Then after two or three emails you transition to a secondary product. One thing I do if I'm going as an affiliate in a new market, I'm not going to just find one hot offer. I'm going to find 4 or 5 that complement each other. So we have the supplement, an info product, coaching program, an ecommerce physical product, whatever. I find 5 or 6 different things that that client would want. And then in this email sequence I'm introducing different products. “Okay, you tried the supplements, you saw the video about the weird shakes. Hopefully you bought that info product, because it will help you a lot. But the next thing is there's these really cool supplements over here that have been known to lower nerve pain, you should buy these.” I have two or three emails talking about the nerve pain supplements. Then from there. transition to “If you're still suffering from nerve pain you may need ‘blah'” and I find 5 or 6 different products to serve them and I build email sequences that sell each of those products. When I was showing everybody the thing, the cool thing is when somebody comes in, and hopefully you guys are able to visualize this. If not, I have a way for you guys to kind of see this in action here in a second. If you're getting lost, that's okay I'll show you where to go to see this. Hopefully you're seeing this. You pay a dollar in Facebook ads, they come in and opt in. Somewhere in the sequence on day one, on average I make 30 cents per offer, day two I'm up to 45 cents. Day three I'm up to 60. Day 5 I'm up to 80 cents. Day 7 I averaged 90 cents. And by day 8 is my breakeven point. That's where I've made my dollar back. So what's cool is you gotta figure out, where's your breakeven point? We'll look at that and say, on average in this funnel we're spending a dollar on ads on Facebook or Youtube, or wherever you're buying your ads from. But by day 8 I've made my buck back, it's breakeven. Then guess what happens after day 8? Day 9 and beyond? Day 9 is magic because anything you make from day 9 and beyond is pure profit in your pocket. And that's the magic in affiliate marketing. It's like building, it's like an ATM machine. I want to create some money. I put a dollar in advertising in, I get two dollars back out. Sometimes it doesn't always happen immediately, at point of sale. It might happen over 3 days, or 7 days or 10 days, but find out what's your breakeven point. Now I know, hey I'm going to put a dollar in on Monday, by Friday I'll have my dollar back and then everything I make Saturday, Sunday, Monday and the rest of my life, pure profit. That's affiliate funnels. That's what I showed those guys. Pretty cool right? So for those of you guys who may have gotten lost in the explanation, it's easier when I have a whiteboard because I can draw pictures, and circles and arrows. Those of you guys who have been with me for a while know that that's what I like doing. There's that. If you want to see me kind of sketch this out, I did a video that kind of explains this. You can see it for free if you just go to affiliatebootcamp.com. Oh I almost got hit by a Sherman Williams paint truck. I survived. No worries, you guys. Alright, if you go to affiliatebootcamp.com, there's a video that talks about how to become a Clickfunnels super affiliate, and I walk through how to basically sell, because if you get 100 people to sign up for Clickfunnels, your commission on that is $4000 a month recurring, and it's a car payment. So the whole video is how you're going to retire as a Clickfunnels affiliate within the next 100 days. How to sell, basically get one person a day to sign up for Clickfunnels for 100 days, at that point you got a $4000 a month residual check from us, and you've got a car, which is amazing. So affiliatebootcamp.com will show you that process. So when you opt in for free the next page is a video from me where I kind of explain this, I just talked about. I talked about creating the squeeze, talking about opting in, talking about that sequence that's happening, what your breakeven points are. It'll kind of map the whole thing out for you. If you need, even if you don't need more details, you should still go through that. In fact, if you have an affiliate program, or you want to run an affiliate program, you should go funnel hack that. That funnels been building our affiliate program really well for us. It's at affiliatebootcamp.com. Yeah, that's just kind of another way if you want to look at this a bit deeper. So that's the magic guys. That's what I shared this weekend, the affiliate bootcamp. If you guys are, if you listen to this right away, you will find this video. If you listen to it 5 years from now it will be hard. But I did Facebook Live it, so if you go to my Facebook page, which is facebook.com/russellbrunsonhq there is a video, we Facebook Lived the presentation, so you can see it there too if you want. See me trying to get these tired, non-excited affiliates as excited as humanly possible by walking them through this process. But yeah, it was pretty fun. Anyway, I'm back home. I'm almost to the office, I'm going to get a couple of things done and head home, see my wife and kids and get back to the real world. So appreciate you guys all, thanks so much for listening. If you're enjoying Marketing In Your Car, please go to iTunes and subscribe, share, comment, all that fun stuff. And if you do that, I'd really appreciate it. So thanks everybody, and we'll talk to you all again soon. Bye.

I still can't believe what we were able to create in just 24 hours. On today's episode Russell talks about how the 24 hour hack-a-thon went. He reveals that they were able to launch all 3 planned funnels with just a minute or two to spare. Here are some of the exciting things you will hear about during this episode: A quick recap of the 24 hours and which things went according to plan and which didn't. How if Russell and his company can launch 3 million dollar funnels in 24 hours, you should be able to do one million dollar funnel in a short amount of time too. And why you shouldn't be afraid to put funnels out, because sometimes you'll strike out, but sometimes, you will hit a home-run. So listen below to hear why if Russell can do this, you can too! ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to the aftermath of the 24 hour hack-a-thon. Hey everyone, we did it! Last you heard from me we were about to embark upon a journey of 24 hours to build out 3 funnels and record an entire info product. I tell you what, it was crazy and it was fun and intense, and a whole bunch of things trapped into one. Most of all it was an amazing memory that I will share with those guys that we hung out with for the rest of our lives. It was super cool. It's funny how some things took longer, some things took shorter, and some things took way longer. We got there first, got everything set up, started the camera's rolling, and boom, started a countdown clock. “Okay 24 hours starts right now.” And then we started moving forward on actually the whole process. We spent the first hour talking about strategies for the 3 funnels. Give everyone assignements and then broke, we all went everywhere. I sat down and hand sketched out the Perfect Webinar for this new product we're created. Then I opened up this voice recorder and recorded a 20 minute sales video and then handed that off to Levi, he transcribed the whole thing into an actual sales letter. And then Vince Palko and his team started hand sketching out the whole videos. Then we headed to a different location to film stuff and on and on. And we went filming. Filming was supposed to be done by 3 but we didn't get back to the office until 6. Then at 6 we started working on building the funnels and recorded the episode videos and the down-sell videos and the other pages. And then designing the funnels and getting the videos. It was crazy. I remember we were working and it was like, “12 hours left.” And “10 hours left.” And “8 hours left.” And “4 hours left.” And then “1 hour…..” You know it got down to the very last second and literally we were uploading the videos and the last video got uploaded with 3 or 4 minutes before 8 o'clock. And we threw all the pages in the funnels and then I Snapchatted with 2 minutes to go saying we did it. And then my timer went off on my phone and it was crazy. And then we put up on the big screen and we showed the 3 funnels and the product and showed everything that was done. Now obviously there's still some things that need to be cleaned up a little bit. Some lipstick and rouge to kind of clean things up as a whole. But with that said, what we were able to accomplish in 24 hours is insane. It kind of showed me that….because I look at each of those funnels. They should each be in and of themselves a million dollar a year funnel. Otherwise, what's the point of building one right. And I feel like each of those could. We basically spent 24 hours and in that time we launched 3 million dollar companies and that's crazy. It all came down to a couple of key tools that we had to understand. We had to understand the strategy of building good sales funnels. If you don't know that yet, go read my book Dotcom Secrets. That was number one, number two is how to write good copy. If you don't know how to do that yet, go get Funnel Scripts and study good copy writers. And number three is how to create a really good offer. And I'm not sure who teaches that good. Todd Brown does a really good job teaches that, actually. In fact, he's going to be speaking at the next Funnel Hacking Life about offer creation which is something I'm really excited to go deeper with. But it comes down to a couple of things. Creating offers, writing copy, strategy behind the funnels and then driving traffic. And if you can master one or two or three or four of those skills, and you don't even need to be good at all of them, and find people who are good at the other ones and partner with them, I honestly believe that you get the right offers it's not hard to launch a million dollar funnel. And you know, before we'd say in a month or a year or a quarter, and now I believe that you can do that in a week, or a day. If you have the right energy and focus. So that should get you guys inspired. I remember one time hearing Gary Halverson that you're one sales letter away from being financially independent for the rest of your life. One sales letter can make you rich. And it's interesting to think about that. I've had times in my life where I was broke, on the brink of financial ruin and I did a webinar and it saved me. And it's true, one good pitch, one good offer, one good sales letter can transform your life. So what that means is you gotta go out there and start swinging the bats a lot. I did an interview with Trey Lewellen a couple of weeks ago and he showed me one of his funnels that did 20 million dollars last year. As a company they did 30 million, crazy. It was funny, I interviewed Trey almost a year before that and was having a little bit of success, wasn't at all like that. Trey told me, “I have a goal to launch a funnel every single week.” I was like, “Really?” “Yep, that's my goal. Once a week I'm launching a funnel.” I'm like, “Dude, that's a good goal. I want that goal to be mine as well.” And he did. He launched a funnel every single week, and within a couple of months, guess what happened? One of those funnels he rolled out, hit. And it hit huge, to the tune of 20 million+ dollars. So understand that this business is all about making and creating offers. Putting them out there and not being attached to the outcome, because sometimes people don't want them. And sometimes the market doesn't care and sometimes you hit one on the head. And in the interim, what's nice is your going to hit a lot of singles and doubles and make money along the way. But every once in a while you hit one that goes boom and breaks through the park. So that's kind of the game and hopefully Clickfunnels as a tool has made that process easier, so you don't have to spend 6 months or a year or longer to build a funnel and get it out there, now you can just do it . And you can do it in a day if your intense. You can do it in a week if you're serious. You can do it in a month if you have some desire. But you can do it and the tools are in your hands now, and hopefully this hack-a-thon has proven that for you and given you some inspiration and hope because I know it's possible. With that said, I'm almost home and I'm really tired. Tonight we got the Profit party, I think I told you before we rented out a theater and we're going to have 200 people here in Boise all coming to watch the Profit with us and it's going to be insane, I'm so excited. And then after the Profit, for those who are in Boise who are going to be showing the first episode of Funnel Hacker TV, hopefully Brandon today will get it done. Crossing my fingers. And with that said, oh and then the last thing is we have a whole bunch of people around the country and around the world throwing Funnel Hacker/The Profit parties, which is so cool. Oh, and I'm about to drive by our new office actually, right up here on the corner. We signed a new office and I got the keys yesterday too. So while we were in the hack-a-thon Brent came in and handed me my keys, so cool. So fun stuff is happening, it's all about you guys putting things out there, and creating offers and driving traffic, testing things, putting out and just keep doing that. And if you do that a lot and you just do it fast and you become good at it, you will hit singles and doubles and you'll strike out a bunch of times, but every once in a while you'll have one that hits big. So get good at the process. Get good at trying and doing it.  And that's it for today, you guys. Appreciate you all, I'm going to get some sleep, and hopefully you're watching the Profit tonight, depending when you get this. That's all I got, talk to you guys all soon.

What I'm doing to get more crap done everyday. On this episode Russell talks about how he manages projects and is able to get so much stuff done. He also talks a little bit about his Periscope show and how you can get involved with that. Here are some fun things in today's episode: How Russell manages projects and how the process works to get funnels out. Why the project managing software Trello helps Russell to get stuff done. And find out how you can watch Russell's Periscope show and why it's cool. So listen below to hear about Russell's project management skills and to find out a little more about the Periscope show. ---Transcript--- Hey everybody. Good morning. This is Russell Brunson and welcome to Marketing in Your Car. What's up? What's up, everybody? I hope you guys are having an awesome time today. I am … I was at the office late last night. I've been pulling a lot of late nighters lately. I've got some magic stuff happening. Anyway, building out some really cool things inside of ClickFunnels and I was trying to get it all done before I head on my worldwide sprint over the next thirty days. Trying to get some stuff done last night and now I'm up and I'm heading to the office and just excited about some cool things. We've got five new funnels should be rolling live today which means this week we have rolled out I think eight funnels this week so far, which is exciting. Some guys are thinking, “Russell, how in the world are you able to roll out eight funnels in a week?” A couple of things. First off, I have a lot of stuff that's we did in the past that's still amazing that I want to sell but we just haven't because I haven't just finished the process. I'm sure a lot of you guys get this way. You get a bunch of projects and they're all get 75% done and they never all get all the way done. Right? I'm guilty of that. I hate to admit that but I have that problem. My entrepreneurial ADD just slows things down to a screeching halt sometimes. With that, I am trying to always focus but then get a process to still get these things done because there's value in them and I don't want to think a lot through them so I'm trying to get things placed out there. Stuff like that. That's been kind of my process. Over the last two weeks or so, I've been trying to figure out how do I systemize this so that we can move things through this funnel fast. I did a funnelhacker.tv episode with Trey Lewellen and he was talking about how his team, they're trying to launch a funnel a week. I'm like, “Sweet.” We need to be doing at least a funnel a week if not more than that. Like different front-end funnels to get people into your programs, right? I was like if I do that, that's me building a funnel a week and I'm like, “That's a lot, right?” I started figuring out how do I create a system to make this possible. First thing I did, I started looking at the funnel process. What part do I like the best? There's one piece that I love that gets me fired up that I just want to spend all day on it. Then there's like eight out of ten pieces that I don't love, that I don't want to be doing. For my first thought was that I need to hire a funnel assistant. Someone who knows ClickFunnels and does funnels and who can do things that I don't like to do and can finish projects … I can be a starter and he can be a finisher on things. I hired my first funnel assistant. He came, flew out to Boise the last three days and we sat next to each other and it was awesome. We were able to work super fast. I got things to the point that I like to get them to and then I could hand them off to him and he was able to run through and finalize them which was awesome. That was really, really super cool. Next was actually building out a process. I used a project management software called Trello. I actually did a Periscope the other day on it. I think I called it … If you go to blog.dotcomsecrets.com you can go look at all the archives of our Periscopes. What the Periscope was called something like my project management funnel and so it kind of showed what I built out in a space like a funnel or a first steps idea phase. I drop all my crazy ideas there. They can just live there. They don't have to progress. I can just put them there so they're out of my mind and they're somewhere. Excuse me. That's step number one. When I'm ready to start moving forward with an idea, then I move it from project, from the idea block, over to the branding. I got this guy named Rob who is the best designer I have ever seen. He does all branding. Logo packs, design, all that kind of stuff which I love so he gets that finished. Then from there bumps over to the next thing in Trello, the next part of the funnel, which is what I like to do. Taking the logo and building out the initial page structure, design, layout, et cetera. I go build out the initial structure and when I'm done then in each funnel, there's like a dozen other pages you have to do that I hate doing those parts. I move over and Jimmy grabs it. He's my funnel assistant. He runs the next piece. From there, it gets moved over to somebody who does the mobile optimization. From there, it goes over to somebody who does testing and then it goes live. It's this really cool process now. This week was all about systemizing it, testing it, just beating on it. I've been doing that, running people through this. We ran eight funnels through it in like four days. It's working and it's exciting and now I've got a framework that I can move very, very quickly on. That's really exciting. The next phase I'm going to start building out, hopefully while I'm on my trips, is the traffic. Now the funnel is done, now what happens to it? It all goes into a new Trello board, a new funnel. This is our traffic funnel. Here's the process and here's what we got to do and here's all the pieces to execute on that and start driving traffic into the front of these funnels. Building a funnel is cool but if no one is coming to it or seeing it then it sucks. Right? There's no purpose so we're trying to do both sides of that. That will be my next big project. It's kind of fun. It's exciting. I wanted to kind of just let you guys know behind the scenes of what I'm doing and how I'm doing and some of the reasoning and hopefully that kind of helps you guys a little bit. That's kind of the process that I'm doing and it's working. So far it's working really, really good. It's funny. People are always saying, “Russell, how do you get so much stuff done?” Now I'm thinking like, “Man, you guys haven't seen anything yet. Now imagine when I've got this process in place what we'll be able to get done.” It's going to be exciting and inspiring and cool. That is kind of what's happening. Also, I wanted to give you guys an update on Periscope. For those who haven't been following, you should go follow my Periscope show. If you just go to the blog, blog … Oh, crap. I just killed the car. Darn stick shift. I'm at a green arrow and I just killed the car. I'm sure the people behind me are so mad like, “Why is this dude talking on his phone and then he kills his car and now we're all going to miss …” Oh, good. The guy made the light. I thought I was going to make him miss the light. That would've made me feel like a real jerk. All right. Okay. Back. Off my shiny object. If you go to blog.dotcomsecrets.com and see any of our Periscopes, I think there is info on how to subscribe. You should be getting on those for a couple of reason. One is they're fun. Number two, I'm learning so much in the process and you guys are kind of seeing it. I'm seeing how to engage the audience by figuring out what topics, what headlines get people to respond, get them to show up. Which ones don't. I'm finding out which thoughts and ideas are share worthy, where people are actually sharing the videos afterwards. It's been fascinating all the cool stuff I'm learning from it. One thing we started doing is … Facebook has got a platform that's kind of like Periscope called Mentions. I know there's another one call Blab. We haven't started using Blab yet but we started with Mentions so Mentions I think you have to have 30,000 followers and then you can apply to get a verified account where now you're an official celebrity. I got that done. Now I'm an official celebrity. They gave me in Mentions thing, so now when I do my Periscope, I've got two phones. I've got my Mention phone and my Periscope phone and I kind of have them play with each other and talk to each other. It's kind of fun. What's interesting is I get way more engagement live on Periscope. More people are engaging, talking, commenting. All that kind of stuff. When it ends, it kind of just ends there. It doesn't move forward whereas the Mentions one, I get way less engagement live but then when it's done, it posts on your Facebook page and from there, even the ones that we haven't… most of them now we've been boosting them. You spend ten or fifteen bucks to push them out there but a lot of them we didn't and if my message is right on, people are sharing them. I think the last one had forty shares. I never had anyone share anything of mine on Facebook which was awesome. People were sharing it, liking it, commenting. It's causing tons of engagement so the Mentions side on that, it's the long tail is way better. The blend of those two has been really, really, really cool. Really exciting. Anywho. Just some updates on what's happening. I got to the office. I'm going to go in and have some fun today. Appreciate you guys. Have an amazing day. Get some work done and we'll talk to you soon.

See behind the scenes of what happened at our first annual Funnel Hacking Live event. On this episode Russell recaps, step by step, the stuff that went down at the Funnel Hacking Live event. Here are some exciting things to listen for during this episode: What happened each day during the live event, such as car racing. How the event raised $25k for World Teacher Aide. And all the other cool stuff that you missed out on if you didn't go to Funnel Hacking Live. Listen below to hear some of the cool highlights from the Funnel Hacking Live event. ---Transcript--- Hey, everyone. This is Russell Brunson. I want to welcome you to Marketing In Your Car. All right, everyone. I keep getting questions and Facebook messages and boxes and everything. For those of you guys who were not at the Funnel Hacking live event, if you weren't there, honestly I think you missed out. We had an amazing time. So I just want to give you guys a recap, for all those who have been asking and wondering. It was fun. For those of you who are Marketing In Your Car members who were actually at the event, I allowed you to pull me aside and say, “You know, Russell, I heard your podcast about how nervous you were before the event, but this has been amazing.” I appreciate you guys who were there and supported us. We had a good time. So I'll kind of walk you guys through what happened. I'm going to share everything because that's kind of how I am. If you haven't learned that now, I'm very transparent and I always want to know. I don't want to share numbers to brag, because that's annoying. I hate people who do that. But I want to share them just so you can kind of know what happened so that if you're trying to do an event, you can look at what we did as a gauge of what might be good or bad or whatever. I hope that helps. I remember when I first started going to Bill Glazier's mastermind groups and he would share his numbers. Then it was like, “Oh, so that's how much money people make.” When he shares with me how much money per head they were making on people in the room at the events, I was like, “Oh, now I have something tangible I can assign things to, to see if I was doing it right or wrong or somewhere in the middle.” That's why I'm going to share and that's the only reason why. It doesn't really matter how much money I made. All that matters is that you guys are getting some cool, actionable info. Let me break it down. First thing we did is the day before the event we flew in and we actually had our top JV partners, some of our Inner Circle members and some other friends and stuff come and we went to this exotic racing place. We went and raced cars, like Ferraris and Lamborghinis and it was super cool. And we got some amazing footage of everyone having fun, having a good time. And then Jeff Walker, who won the Ferrari, he was there too so we filmed an amazing, I mean crazy amazing promo video, with him there, that we ended up showing on day two of the event, which I'll talk about in a minute. I'm sure we'll post that video online so you guys have a chance to see it. But it was amazing. That was the first day. It was really cool just to get to know everybody at a more intimate level and build a relationship and give everybody a really cool experience. Even people that make crazy amounts of money, I thought they would be like, “I'm racing cars, blah blah blah.” But they all loved it and were so excited and blown away and grateful for the experience. So step one, if you've got affiliates to do cool stuff like that, do cool experiential type things where you bring them all together. The reason why we did the Ferrari stuff is I knew when we were giving away the Ferrari for the book launch, I knew only one person could win. I know that a lot of times if you can't win a contest, if you know you're not going to win, you won't even try. And we need a lot of people to try. So we said, “Hey, let's do a top 10.” And we eventually opened it to the top 15 partners, who get to come to this Ferrari racing. So now it's like you either win the Ferrari or you get to come and race Ferrari's with the top 15 people. And that's what got a lot more people to promote than typically would, I think. I think that was a big part of it. That was really, really cool. Next day, we didn't start in the morning, which turned out to be really nice. I think I'm going to keep doing events that way. In fact, I had Stu McLaren and a couple other people message me, “This is so nice to be able to wake up the day of the event, come in, register, go out to lunch, hang out and then you don't start till 1:00.” That's what we did and it was awesome. We didn't start till 1:00. We started at 1:00 and kind of did a recap of Funnel Hacking. Then we did a session on list hacking. Then we did Richard Cousins, who is one of our Inner Circle members, come and share his list hacking funnels, which are pretty intense. He showed those off. Then we took a break. When we came back from the break, then we did a session on your dream 100. I've talked about that with you guys before in the past. We talked about your dream 100. And then we opened up a new feature in Click Funnels, which is called Backpack, which is our internal affiliate system. And we initially were going to charge a lot for that feature, but we decided to give it away to all funnel hackers who were there for free and add it to their account, and people were going crazy. I had Todd, Dylan and me, my two Click Funnel partners, up on stage, and we kind of shared that all. It was really cool because I felt like we were like Steve Jobs at Apple announcing a new feature, which was cool. We released the feature, people went nuts. They had a break. When we came back from the break we brought Stu McLaren, who is one of the coolest, just one of my favorite people on earth. And he and his wife started a charity called World Teacher Aid. So we just made a video. It was really cool. I had a chance a couple years ago to go to Kenya with him and see this feeding program and school building program they were doing. So I made a video. And we launched a new thing inside of Click Funnels where basically every time you create a Funnel, $1 goes toward World Teacher Aid. And I showed the video and it was cool. I was crying and my wife was crying. Everybody was crying. Stu was crying. It was just really powerful and emotional. It was neat. Then what we did is for everyone who was at the event, if they wanted the recordings of the event, all they do is donate some amount of money to World Teacher Aid charity. And from that we raised I think about $25,000 from the audience, which is actually going to build two classrooms. Then us as Click Funnels team did another classroom. So we paid for three classrooms in Kenya, which was kind of cool. And it just really got everyone engaged in the community there. Everyone felt like we were moving towards a common cause, which was just really neat. If you're doing any kind of events or community building or things like that, I highly recommend finding a really good cause like that to get everyone moving towards and believing in it and donating towards. It was really cool. That was day number one. Then that night we did roundtables with 10 people each. Pick a roundtable. We catered these hors d'ouervres and food and snacks and everyone came in. And you could sit around roundtables and network and ask questions to a bunch of speakers. That was a really cool experience too. Really good networking last night and people had a great time and it was awesome. That was day one. Day number two now, we started early in the morning. I'm going to forget everything, but first was I got up and shared our book funnel and my thoughts on free-plus-shipping and trip wire offers. Then Perry Belcher, one of my favorite people on earth to learn from, he got up and showed his trip wire funnels, how they built Survival Life into a $25 million a year company using nothing but free-plus-shipping trip wire offers. And after he got done, then Trey Lewellen and one of our Inner Circle members, got up and showed their free-plus-shipping funnel they're doing with gun targets and they're just crushing it right now. So he shared his little funnel which was awesome. After Trey was done, then we brought up Todd Brown, who was our number two affiliate. And we all thought he was going to win the Ferrari and at the last minute he didn't. But just one of my favorite people on earth, and brilliant marketer. We wanted to do something cool for him, so we brought him up on stage and we launched our dream car contest where basically any Click Funnel affiliate who gets 100 people into Click Funnels, we will cover the lease payment on their dream car. And so we brought him on stage, talked about what he did, gave him a check for the first year of his dream car and then announced the dream car contest. And then he gave a presentation showing basically what he would do if he was going to try to win the car, and walked through the step-by-step process in about 30 minutes about what he did to promote the book and what he would do to promote this. That was awesome. Such actual, “This is exactly what you need to do to be an affiliate and win Russell's car.” It was perfect. He talked about that, which was cool. Let's see, what happened after that? Then we went to lunch and then after lunch, then we showed the video that we made of Jeff Walker at the Ferrari racing. We showed that video and then brought him on stage and awarded him the Ferrari, which was really cool. And then after that, then he got up and spoke and showed his funnels, his launch funnels, and showed the whole process there, which was cool. He gave everyone his launch funnels, which was awesome. And after that, then I got up and shared a presentation that showed people how to become a six-figure-a-year funnel consultant. That presentation was the last of the night. At the end of it I was going to sell our Funnel Certification program, which we were going to sell for $5,000. But we gave the attendees a $1,500 discount. They got signed up. We did the presentation. I used the Perfect Webinar Script that you guys can all get for free at www.PerfectWebinarSecrets.com. Plugged in my presentation to that, did the pitch, and it was insane. I've never had a table rush like that before. And we sold half a million dollars from that one presentation, which I still can't even fathom. That's better than anything I've ever done, ever. That was just crazy. We were planning on opening up and doing a big webinar to promote the Certification program, but we more than sold out. So we're closing it next year. We're not going to open again until next year at the next live event, which is reason for you, if you want to be certified, you've got to be at the live events. It's the only place to get access to the certification program. So that was awesome. And now we're going to do a week-long event in Boise where we certify a whole bunch of people. We just got the rooms booked. It's going to be so crazy cool. We've got a classroom style where it's like a school classroom, which we'll do the training for the first half of the day. Then we have three other rooms we broke down into horseshoe shape. The second half of the day we're going to go into these rooms and actually work for like four or five hours on the funnel we're talking about, on the concepts. So we'll have people going around the rooms helping and strategizing and all those types of things, and then back-and-forth. It's going to be amazing. We're going to live-stream it for those who couldn't come. It's going to be so awesome. That was cool. And then that night, back up to the event, then that night after the presentation, then we took all of our Ignite Inner Circle members to a really nice dinner and fed them. Everybody got to hang out and network and that was really cool. And that was Friday. Then Saturday morning we got started in the morning. How did that happen? Man, it's all a blur now. So Saturday morning we started at 8:00. I got up initially and I shared all of our high-ticket funnels. Then I had Robbie Summers from my team get up and show how he sells someone on the phone. He got up there and did role-playing and brought people on stage and closed them. It was really cool to see that. And afterwards we had Garret White, the master warrior, get up and show his high-ticket funnel that he's using inside of Click Funnels. He's doing between about $300,000 and $400,000 a month. He came up, and Garret, he cracks me up because part of us are very similar. We come from very similar backgrounds. He played football at Boise State, I wrestled at Boise State. Very similar religious upbringings. I think we both respect each other, but we definitely have different styles about us. I'm very quiet and one way, and he's the opposite where he's up there commanding the audience and dropping the F-bomb every other word and things like that. But man it was powerful. And it was interesting. 98 percent of the audience was just mesmerized and loved him, and two percent got really offended, which we kind of knew might have happened, by just kind of the way he is. It was important, though, because I wanted him there because that's what people need to be doing. The way he basically divided his audience and showed his funnel. The goal of his funnel was to divide an audience. It was amazing. It was powerful. So anyway, that was amazing. Let's see, did that take us to lunch? I can't remember. Yeah, that took us to lunch. No, that was pre-lunch. Then after that, then I did a session on the perfect webinar, showing the scripting, the funnel, all those kind of things. Then Jay Boyer got up and showed 17 of his webinar hacks where he shows his whole process that he uses to close people on webinars, which was amazing. Then we went to lunch. Then after lunch we came back and we revealed the next big feature launch inside of Click Funnels, which is Acitonetics. We showed that and people went nuts. It was awesome. So Actionetics and we also previewed the new funnel marketplace that is almost live. And so that was after lunch. Then I did a session on what happens if your funnel flops, and funnel stacking. So I shared that at the end. And then we wrapped up the event and I stood in line for two hours taking pictures with people. I was so tired, but it was awesome. I just had such a good time hanging out with all of you guys and being there and seeing the impact of Click Funnels and what we've been doing is having on people's lives. It's just been so much fun. I appreciate all you guys who were there. During that event, we kept talking about our Ignite Inner Circle program, and in the back if people were interested they had a chance to sign up. So all said and done, just kind of a recap of some numbers. We raised about $25,000 for charity. From certification sales we sold over $500,000. From Ignite Inner Circle sales we sold over $300,000. And then between ticket sales and everything else, when you round it all up and tie it all together in a bow, the event did just about $1 million, which was cool. And we only really sold one thing, which was cool too. I didn't want it to be a pitch fest, but I wanted to make sure we monetized it. And we only had one offer and it worked. So next year we'll do the same thing. We'll have one offer. We'll relaunch the certification program next year the event and we'll also obviously be talking about Ignite Inner Circle and those who are interested will go talk and get signed up and register for that as well. That was it. Feedback was amazing. So yeah. And we pre-sold tickets for next year's event, which is going to be at the end of March in San Diego. So we'll get info about that up really, really soon. That was what happened. It was a lot of fun and I'm almost home, you guys. I hope that helps, and I hope that helps you recap the event and see behind the scenes with the numbers and the metrics and how it all worked, how we choreographed it. We had a couple calls to Bill Glazier ahead of time and I appreciate him helping me choreograph the event and kind of make it in a way that gets people maximum value, able to monetize it, but not in a way that people are turned off by it. Everyone gets a ton of value and it just turns out to be awesome. That's what happened. That was kind of how it all ended. Again, those of you there, I appreciate you being there. Those that weren't there, get on board for next year because these tickets will sell out fast. We already sold out, I think a third of the tickets sold out live. So if you want to go, be sure to book it ASAP because it will not be around long. Thanks everyone. I appreciate you guys listening in and we'll talk soon.