Creative Spaces Podcast

Clients, Team Members, Management. Everyone gets complacent, but it’s important to get ourselves out of these slumps and to recognize that every moment and interaction holds opportunity. We all need a wake up call. And here it is, a rant on productivity and inspiration by Highway 85 Creative.

Guy Zwick and Joe Anderson discuss current trends in trade show design, their favorite elements of graphic design, and Highway 85 Creative’s unique approach to designing impactful graphics.

Recently there have been some big changes at Highway 85 Creative. Tune in to find out the changes and new additions the company has made and how clients will be better served going forward. Learn more at www.Highway85Creative.com

This episode guest stars Microchip team as they explain their thoughts on avoiding the “trade show hangover” and how to make the most out of any trade show event, big or small.

In this episode, tune in to hear the core tenants surrounding retail store design. Design is crucial to your retail space, so pay attention to these important principles when considering how to design your own store. Learn more at www.Highway85Creative.com

In almost all cases, branding in corporate spaces stops past the lobby. In this episode, learn why branding your space is essential throughout your corporate interior.

The most important part of a trade show is connecting with attendees. Learn how to engage with attendees the right way by understanding your audience and developing relationships with people throughout the show. Learn more at www.Highway85Creative.com

You’ve probably heard the buzzword “experiential marketing” being thrown around, but what does it really mean? Learning about experiential marketing and how it can be incorporated into the trade show world is crucial to succeeding at your next trade show. Learn more at www.Highway85Creative.com

Scott and Guy give their best advice on how to tackle 2019 trade show trends. Trade shows are hot right now; commit to go all in for your next show!   Learn more: https://www.highway85creative.com/

Trade shows aren't dead! They've evolved to be so much more. With the internet, face-to-face connections are more important than ever before! Learn more: highway85creative.com

We’re fired up about some of the latest splashes in the trade show industry. Guy and Scott give you some of the best insights they learned from the President of the ExhibitorLive show. Learn more at www.Highway85Creative.com

Trade shows can be physically and mentally tiring, but if your event is slowing down your business, you should reevaluate what really matters. Better trade show planning can make your next trade show a lot smoother and productive. Learn more at www.Highway85Creative.com

Guy and Scott share some tips on how to avoid the most common trade show headaches. Before you go to your next trade show event, you must  know why you’re there and what’s important. From there, you will have taken the first step to make your event a smashing success. Learn more at www.Highway85Creative.com

Learn how to take advantage of Experiential Marketing by listening to this Creative Spaces Podcast episode.

Enter to win a custom trade show exhibit worth $25K, or win an office/retail interior makeover worth $15K.

It doesn’t matter how big your company is, planning for a trade show is a big investment. Making sure you have a plan to execute sales is important. Learn how to maximize your trade show dollars and convert leads into sales at the event.

Studio 85, Signa Marketing and Memory Lane bring Cooper State Lounge available for the Phoenix community. Free 30-minute recording sessions including editing, production, music, and publishing. Contact Joe Anderson to get started.

Joe, Guy, and Scott sit down with podcast consultant Evo to learn how to take your podcast from concept to launch.

Scott and Guy discuss ways to be effective at trade shows and how to meet your goals for small businesses. Weather this is your first trade show or a veteran Guy goes into strategies anyone can find useful and implement.

Creative Director Guy Zwick explains how to do more with less with a 10 x 10 tradeshow booth setup while still meeting goals and staying under budget.

Guy and Scott introduce their new Production Director Joe Anderson and go into detail behind the vision and direction of Studio 85; a new community, resource, for small business to produce podcast and content for their audiences.

Warp Exhibits joins Creative Spaces to talk about Tension Fabric Structures and the unique relationship it has with trade show companies. 

Soul Swag stops by our podcast show during ExhibitorLive to talk about their company and their charity in Nepal.

In this episode, long-time exhibit professional, Mark Flynn, discusses the trade show opportunities available overseas and what's trending in the industry today.

In this episode we're joined by the Program Director of Exhibitor CTSM on the show floor at ExhibitorLive. We also learn more on how Exhibitor chooses their topics for their sessions, stays on top of the trends, and the most important part of education; applying what you learned.

Exhibitor and MarketTech 360 join us to chat why technology will never replace trade shows, training, and why your best field sales person might struggle on the show floor.

Emma Bica of PeopleNet joins us from our booth on the last day of ExhibitorLive. Our Director of Operations Angelina is roped in to talk Minnesota lingo, how Emma helped Exhibitor bring social media education into the show, and bringing social media to older generations that aren’t as comfortable with it.

Don Colliver of Cirque to Work and Don Svehla of Exhibit City News join us for some clowning around from the show floor at ExhibitorLive. We discuss how technologies like Skype and virtual conferences have improved trade shows rather than replacing them, how experiences have become more important, and what it all boils down to: engagement.

This episode has us super excited about the next generation of designers coming into the industry! In this episode of the Creative Spaces Podcast a group of design students from Bemidji State University in Minnesota join us from ExhibitorLive to talk "Minnesota nice", the only exhibit design bachelor’s program in the country, and our old timers pass some wisdom down.

Rebecca McFarland and David Pott of Ark Media join us at ExhibitorLive to discuss using data to tell stories, the sweet spot to change behavior, and improving collaboration. We also have a great discussion on the tendency to design around using new exciting technology, rather than really thinking about our goals and the story we want to tell and then how to incorporate technology into that journey.

This episode comes to you from the show floor at ExhibitorLive! Candy Adams (aka The Booth Mom) and John Rice from Trade Show News Network talk paying it forward, playing to your strengths, and the evolution they’ve both seen in the industry over their decades of experience.

We discuss the new year, and how H85 is posed to dominate with new people, new projects, new processes, new capabilities, new buildings, and new clients!

Guy swings by the PHX studio to offer a simple marketing tip, given by a client.

In this episode we introduce Dustin, a colorful fella with graphic design and production chops… and a wresting fetish :) We also explore the year that was, 2017. We give thanks, and discuss the growth and momentum created.

Nexus 21 is a poster child for how to do trade shows right. Listen to how they wow their customers, prospects and partners at their events.   Guiding philosophy  — 3:15  When do you start your show planning process ? — 7:29  Lead Generation and lead follow-up — 11:50 Customer outreach, pre-show promotion, unique give-aways — 20:15 Social Media Integration — 28:30 Media coverage and industry influencers — 34:34 Budget and ROI — 41:15

In this episode, Guy Zwick talks about the "Success Criteria Consultation" Highway 85 Creative has with all of its clients. We also dive into the details of Amped Services.

In this episode, we will discuss the trade show display Highway 85 Creative designed and constructed for Healing Solutions. Guy Zwick will talk about the importance of being prepared for your event.

In this episode, we are introducing Sean and BuyDirectGraphics.com. BuyDirect Graphics is your online marketplace for all of your graphic design needs.

In this episode, we dive into everything related to pop up displays as well as fabric displays and their rise in popularity. From renting, buying and tricks to the trade, you'll want to listen to this episode!

In this episode, we dig into 8 of the latest trade show display trends we 2017. From virtual reality to interactive walls, we talk about which trends are worth your investment and which ones may be too hyped!   Check out the blog article to this episode here!

In this episode, we dive into environments and how designing your space, whether it be for retail or to showcase your brand, can really set you apart from the competition and drive sales.

In this episode, Guy Zwick shares a great experience and challenge presented by one of Highway 85 Creative's clients, Best Western. With a time crunch, and all the pressures of building a trade show exhibit to be perfect, here we hear the story of how Guy and his team rose to the occasion.

Each year, businesses of all sizes attend trade shows with specific goals in mind, such as achieving sales, brand awareness or maybe a combination of both. In this episode, Guy Zwick explains his process for understanding a client's initial goals, as well as providing them with the clarity and guidance for a successful trade show.

What do upstart golf clubs and iconic motorcycles have in common? Fanatical brand loyalty. One guess as to which design company Bob Parsons (owner of both PXG and Harley Davidson of Scottsdale) entrusted to realize each marquis brand’s retail environment. [Hint: It’s Highway 85 Creative]

When it comes right down to it, every client is different. And it’s up to design partners to help clients realize that difference. That uniqueness. And make the project a success.

“We are a creative agency that builds tangible things.” A breakdown off of Highway 85 in Ajo, Mexico planted the seed for a culturally empowered, space-defining and brand-building agency. Listen to how Highway 85 Creative came to be.