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Ahead of the fourth iteration, Max dials in with Tom and Jack from Port Noarlunga's Nice Day to Go to The Club Festival. They cover the impact of local festivals on revitalising local scenes, bringing home a second flag in two years, and getting some brackets next to acts' names.Connect with Nice Day to Go to The Club on Instagram and Facebook, and find tickets here.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok. Watch episodes on our YouTube channel and don't forget to like and subscribe.
AMPED is a Louisville non-profit that uses music and technology to empower young people. In November, they opened a new Tech and Learning Center in the city's West End. Dave Christopher, Senior is AMPED's president and founder. He joins us to discuss how the new building, at 17th Street and West Market, will help the organization carry out its mission to serve the community.
It's a bumper episode this week as Sam and Max breakdown the numbers on the weekend's Hottest 100 countdown, analyse Harry Styles' latest album and tour announcement, and then dive deep into the set times for Laneway festival. Then, how to kill a party in eight tracks.Follow along with the songs we discuss with this week's Spotify Playlist.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok. Watch episodes on our YouTube channel and don't forget to like and subscribe.
Max's homework was to dive deep into the 2016 chunky big hitter, Promise Everything, from the UK band Basement, but will the non-stop overdriven guitars tick his box, or tick him off?Relisten to Promise Everything on Spotify and Apple Music.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok. Watch episodes on our YouTube channel and don't forget to like and subscribe.
Off the back of their seventh studio album, Simon from DZ Deathrays dials in with Sam and Max. They cover how two different EPs led to the record, how they're making room backstage for new acts, and a drunken run-in with Chris Lilley.Connect with DZ Deathrays on Instagram and TikTok, and listen to "Easing Out of Control" on Spotify and Apple Music. For tickets to their "Easing Out of Control" Tour, head to their website.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok. Watch episodes on our YouTube channel and don't forget to like and subscribe.
Summer listening is still the the talk of the town for our new songs this week, then we dive into the new line-up drop from Bluesfest, a tour announce from the world's most famous military conscripts, and look back at 2016 like the whole of the internet seems to be doing.Follow along with the songs we discuss in this week's Spotify playlist.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok. Watch episodes on our YouTube channel and don't forget to like and subscribe.
Your Next Best Step: Helping Small Business owners build a plan for a brighter future
Trust is no longer built after the first meeting — it's built before you ever walk into the room. In this episode of The C-Suite Mentor Podcast, Theresa Cantley sits down with leadership advisor and storyteller Matt Stone to explore how human connection, intentional communication, and storytelling shape trust in today's business landscape. From navigating conflict and toxic leadership to understanding how personal history influences workplace behavior, Matt shares powerful insights drawn from his background in law, leadership consulting, and organizational psychology. Together, Theresa and Matt unpack why relationships either grow or decay, how small avoided conversations create massive breakdowns, and why leaders must reconnect to their own internal alignment before they can truly lead others. The conversation also dives into Matt's latest venture, Amped, where he helps founders and CEOs tell their stories on camera to build trust with stakeholders before the first conversation ever happens. Things to Listen For: • How Matt's childhood and constant relocation shaped his ability to build trust quickly with others [7:45] • Why trust is built through relationships — not roles, authority, or titles [8:10] • Why leaders struggle to see greatness in others if they can't see it in themselves [14:10] • The parallels between family conflict and organizational breakdowns [22:45] • Why relationships are always either moving closer or drifting apart — never staying the same [26:20] • The hidden cost of avoiding "small" conversations in leadership and business [26:45] • A leadership mindset shift that can transform culture and performance [29:00] • How storytelling builds trust before stakeholders ever meet you [38:15] • Why authenticity on camera is harder — and more important — than people realize [43:40] • How unresolved personal experiences silently impact workplace communication [50:25] BOOK A C-SUITE SNAPSHOT: If you're ready to uncover where your business is breaking down and create a clear plan for the next 60–90 days, book a C-Suite Snapshot. Together we'll identify what's not working, what needs to change, and where the biggest opportunities for momentum exist. https://theresacantley.com/business-audit BOOK A COFFEE CHAT: Want to talk through where you're stuck or what's shifting inside your business? Book a free virtual coffee chat and let's explore what support you need to lead with more confidence, clarity, and alignment. https://meetwiththeresa.as.me/virtualcoffee Shownotes: In this episode, Theresa Cantley welcomes leadership advisor and storyteller Matt Stone for a wide-ranging, deeply human conversation about leadership, trust, and connection. Building Trust Through Human Connection Matt shares how growing up in a military family — moving frequently and constantly being "the new kid" — taught him the power of building trust quickly through relationships. These early experiences shaped his belief that connection, not credentials, creates opportunity. Leadership Is About Relationships, Not Just Results Theresa and Matt explore how leaders often focus on outcomes while neglecting relationships — and how this imbalance erodes trust, engagement, and performance over time. Why Small Conversations Matter One of the most powerful insights from this episode is Matt's explanation that relationships are never static — they're either moving closer together or further apart. Avoiding small, uncomfortable conversations creates distance that eventually leads to major breakdowns. Lessons from Law and Organizational Conflict Drawing from his background in family law, Matt explains how breakdowns in trust mirror what happens in businesses — and why unresolved tension almost always results in lose-lose outcomes. Rebuilding Trust Inside Organizations Matt outlines how rebuilding trust starts by putting the "issue" aside and addressing the human relationship first. Once people feel heard, seen, and respected, collaboration becomes possible again. The Inside-Out Approach to Leadership Theresa shares her leadership framework focused on internal alignment — helping leaders reconnect with who they are and who they want to be — before expecting alignment from others. Storytelling as a Trust Accelerator Matt introduces Amped, his new venture designed to help founders and CEOs tell their stories on camera. He explains why video is one of the most powerful tools for building trust before a meeting, pitch, or partnership ever begins. Authenticity, Video, and Being Seen The conversation explores why being "authentic" on camera is difficult, why over-polishing kills trust, and how storytelling helps the right people connect — while naturally repelling the wrong ones. The Conversations We Avoid at Work Matt highlights one of the most overlooked leadership challenges: how personal experiences, past trauma, and unprocessed emotions silently interfere with communication and decision-making inside organizations. Final Leadership Reflection This episode closes with a powerful reminder: leadership is not about perfection — it's about presence, curiosity, and the willingness to have honest conversations that strengthen trust over time.
Sam is dipping into the alt-pop world of the early 2010s for this week's vinyl club. Will his hardened grunge heart open up to the pop life, or will it be a no-thank-you?Relisten to "Night Time My Time" on Spotify or Apple Music.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok. Watch episodes on our YouTube channel and don't forget to like and subscribe.
Digging back through the archives (because it's January and holidays have made us lazy), Max and Sam revisit one of their earliest favourite chats with Alisa and Thom from The Naked and Famous. They cover the release of their then-new album, "Recover", working alongside L.A.'s creative scene, and how they were reinventing their live set. Hopefully this is ahead of their full-scale return to the game!Connect with The Naked and Famous on Instagram and TikTok, and listen back to "Recover" on Spotify and Apple Music.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok. Watch episodes on our YouTube channel and don't forget to like and subscribe.
It's 2026, Max is back in the country, and the boys are ready to (poorly) podcast! It's all new songs to kick off the year, discussing rumours swirling around one of the UK's most beloved (or not-so, in Sam's case) exports, and new festivals launching on the Sunshine Coast.Follow along with the songs we discuss with this week's Spotify Playlist.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok. Watch episodes on our YouTube channel and don't forget to like and subscribe.
Sam has set Max new of his favourite albums from 2025, from the big-hitters at Thornhill. Max is on the move on an overseas holiday, but will he rate Sam's love, or dunk on a modern classic?Re-listen to "Bodies" on Spotify and Apple Music.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok. Watch episodes on our YouTube channel and don't forget to like and subscribe.
While the industry is taking some time off in the early part of the year, Sam and Max compile a collection of Hottest 100 votes that reflective of the Friends of the Show we've made in 2025.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok. Watch episodes on our YouTube channel and don't forget to like and subscribe.
Max is still jet-setting his way across the world, but that doesn't stop him and Sam from running through some under-exposed hits that they dug up last year, and going through their votes for the Hottest 100, before they look ahead at some artists that they're expecting will have a big 2026Follow along with the songs we discuss with this week's Spotify Playlist.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok. Watch episodes on our YouTube channel and don't forget to like and subscribe.
Sam's taking a trip back in time to one of the biggest landmark albums of the pop-punk era, with Sum 41's 2001 debut record. What will he think of an album that everyone fully agrees stands the test of time?Re-listen to "All Killer, No Filler" on Spotify and Apple Music.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok. Watch episodes on our YouTube channel and don't forget to like and subscribe.
For the final backstage interview from Good Things Festival, Max chat with Blöthar the Berserker from Gwar. They cover huge and important topics like Gwar's political stances, the proper plurals for human anatomy, and who the band are keen to work with from the modern metal scene.Connect with Gwar on Instagram and TikTok, and listen to their latest album "The Return of Gor Gor" on Spotify and Apple Music.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok. Watch episodes on our YouTube channel and don't forget to like and subscribe.
Over a year of podcasting, Sam and Max have screwed up plenty, and dropped a stack of dumb comments, so in lieu of a full episode on New Year's Eve, we're presenting a short montage of some of the weirdest stuff we've said this year that got cut from the main episodes.Check out a different cut of visual screw-ups on our YouTube channel.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok. Watch episodes on our YouTube channel and don't forget to like and subscribe.
Max is digging through the back of his closet for a flannel shirt as he ventures into the world of the Grunge throwback record from Superheaven; 2015's Ours is Chrome. Will he be rocking it out, or will he find it all is a bit of a Blur?Relisten to Superheaven's "Ours is Chrome" on Spotify and Apple Music.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok. Watch episodes on our YouTube channel and don't forget to like and subscribe.
Beyond just a wardrobe staple, jeans are often key parts of signature looks and core memories. Levi Strauss, the San Francisco company that brought jeans to the masses, has reopened its history museum, The Vault, with an exhibit called “Amped” that celebrates iconic denim looks worn by musicians including Kurt Cobain, Beyoncé, Britney Spears and Freddie Mercury. We listen back to our conversation about the exhibit and hear stories of your favorite pair of jeans. Tell us about the jeans that made you feel brave, the ones covered in patches that you refused to retire or maybe the pair that you were wearing when you met your first love. Guests: Gregory Climer, chair, fashion design program at California College of the Arts Audrey Kalman, created a denim archive for her master's degree from the University of Oregon Tracey Panek, Levi Strauss and Co. historian Learn more about your ad choices. Visit megaphone.fm/adchoices
Backstage at Good Things Festival, Sam and Max catch up with Will and Adam of Lorna Shore. They cover their internal critique of their latest album, what might be coming next for the band, and which band members are pushing Will to achieve those insane vocals. Connect with Lorna Shore on Instagram and TikTok, and listen to their latest album, "I Feel the Everblack Festering Within Me" on Spotify and Apple Music.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok. Watch episodes on our YouTube channel and don't forget to like and subscribe.
It's the most wonderful time of the Amped year, which means we're looking back at the year that's been, uncovering the artists, albums, songs and trends that we loved the most. Then we'll look ahead to 2026 to see what might be on the horizon in the music industry. Merry Christmas and a Happy New Year from Sam and Max!Follow along with the many songs we discuss with this week's Spotify Playlist.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok. Watch episodes on our YouTube channel and don't forget to like and subscribe.
The snow is falling and the chestnuts are roasting as Sam gives us his festive feelings about the collection of holiday hits on the Stax Christmas album. Will he feel the soul of the season, or is he going back to stick to Andy Williams' classics?Relisten to Stax Christmas on Spotify and Apple Music.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok. Watch episodes on our YouTube channel and don't forget to like and subscribe.
On this show we have espoused the general guiding principal of "when you hear hoofbeats, think horses, not zebras." Sometimes the hoofbeats actually are those of zebras. But what if sometimes there not even zebras, they're unicorns? On this episode of AMPED, our patient has been bitten by a Jameson's Mamba, one of the deadliest snakes in the world. Thankfully, he is an expert herpetologist who is able to talk our team through the steps needed to save his life. But what our team learns is that sometimes that which seems extremely rare results in care that isn't rare at all. Interested in obtaining CE credit for this episode? Visit OnlineAscend.com to learn more. Listeners can purchase individual episode credits or subscribe to the Critical Care Review Bundle and gain access to all episode CE Credits. We are joined by: Samuel Hall MD (Picture) Jim Harrison (patient) and Kristen Harrison Courtney Martin NREMT-P Sarah Crabrtree RN Kristen Wiley Kentucky Reptile Zoo Links: Official site Facebook Instagram Youtube channel Click here to download this episode today! As always thanks for listening and fly safe! Hawnwan Moy MD FACEP FAEMS John Wilmas MD FACEP FAEMS Nyssa Hattaway, BA, BSN, RN, CEN, CPEN, CFRN
Another interview backstage from Good Things festival, this time with Rory from Dayseeker. They chat the combination of pop and djent influencing the band, whether Bluey's getting a run, and opticians, not optometrists.Connect with Dayseeker on Instagram and TikTok, and listen to their latest album "Creature in the Black Night" on Spotify and Apple Music.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok. Watch episodes on our YouTube channel and don't forget to like and subscribe.
Max experienced the Mayhem Ball in Brisbane without a two-hour line up, Sam rolls the dice on a brand new song live on the show, and between the two of them they gear up for their end-of-year spectacular asking for YOUR input.Follow along with the songs we discuss with this week's Spotify Playlist.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok. Watch episodes on our YouTube channel and don't forget to like and subscribe.
Sam gives Max an album that the internet was convinced would make him feel all the feels. Will he feel that head in the ceiling fan energy?Relisten to Title Fight's "Floral Green" on Spotify and Apple Music.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok. Watch episodes on our YouTube channel and don't forget to like and subscribe.
Backstage at the 2025 Good Things Festival, Sam and Max sit down with Alex from All Time Low to chat their new album and tour. They cover how they hooked up with one of the most iconic voices of the 00s, who their fifth Beatle is, and why setlists are the most tense part of the touring experience.Connect with All Time Low on Instagram and TikTok, and listen to their latest album, "Everyone's Talking" on Spotify and Apple Music.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok. Watch episodes on our YouTube channel and don't forget to like and subscribe.
This week's episode features two very tired boys fresh off a long weekend of Good Things Festival and Justice's final performance, so they review those two huge live moments in Brisbane, run through their new favourites from the week, and deep dive into their Spotify Wrapped and Apple Music Replay results.Listen to the songs we discuss with this week's Spotify Playlist, and check out the live photo gallery of the Justice show through Kelsey's lens on our website!Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok. Watch episodes on our YouTube channel and don't forget to like and subscribe.
It's a show Sam's never seen, so excuse him while he listens in to the Upside-Down for the first time. He'll review the collection of hits on the soundtrack from one of Netflix's biggest titles.Relisten to the Stranger Things Soundtrack on Spotify or Apple Music.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok. Watch episodes on our YouTube channel and don't forget to like and subscribe.
With the heavy festival of the year nearly upon us, Sam and Max jump in to give their takes on the bands, moments and mosh pits that are must-see at the 2025 Good Things festival.Edit: this was recorded prior to Knocked Loose and The All American Rejects dropping off the line-up.Check for last minute Good Things Festival tickets at their website!Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok. Watch episodes on our YouTube channel and don't forget to like and subscribe.
It's raining shows in Brisbane with Valley Crawl and Southwave dropping their line-ups, Live Nation is bringing the heat with a new format of shows to get artists their due, and Max is looking back at the Rufus Du Sol show. Then, it's another round of This or That with another group of big hitter artists.Follow along with the songs we discuss with this week's Spotify playlist.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok. Watch episodes on our YouTube channel and don't forget to like and subscribe.
Max is getting his singer-songwriter lens on as he reviews the 2025 album from Florida-based artist, Gigi Perez. It's sadboi, melancholic pop, but will Max's inability to feel anything get in the way of the bangers? Relisten to "At the Beach in Every Life" on Spotify and Apple Music.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok.
Recorded at Catalog Music in Fortitude Valley, Sam is joined by Colby and Jamo from Brisbane metalers Headwreck. In one of the most beautifully chaotic interviews that includes an elevator, soap opera-level back-facing, and a stack of incredible records, they chat about dream festivals becoming next-up shows, having fun with the music, and finding inspiration in vibe from very unexpected sources.Connect with Headwreck on Instagram and TikTok, and listen to their latest EP "Attitude Adjustment" on Spotify and Apple Music.Check out the range at Catalog Music at their website.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok.
Come along the journey as Sam and Max discover more and more about Canada in one episode. Then they cover an underrated Aussie metal band, debate between Nickelback and Matchbox Twenty, and golf-clap the ARIA Awards winners of 2025.Follow along with the songs we discuss with this week's Spotify Playlist.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok.
Sam rewinds back to 2012 as he works his way through one of the most seminal Australian records of the 10s, with Flume's self-titled debut. He makes it known early that it isn't necessarily his cup of tea, but takes an adventure to get to a surprising conclusion.Revisit Flume's self-titled debut record on Spotify and Apple Music.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok.
Beyond just a wardrobe staple, jeans are often key parts of signature looks and core memories. Levi Strauss, the San Francisco company that brought jeans to the masses, has reopened its history museum, The Vault, with an exhibit called “Amped” that celebrates iconic denim looks worn by musicians including Kurt Cobain, Beyoncé, Britney Spears and Freddie Mercury. We'll talk about the exhibit and hear stories of your favorite pair of jeans. Tell us about the jeans that made you feel brave, the ones covered in patches that you refused to retire or maybe the pair that you were wearing when you met your first love. Guests: Gregory Climer, chair, fashion design program at California College of the Arts Audrey Kalman, created a denim archive for her master's degree from the University of Oregon Tracey Panek, Levi Strauss and Co. historian Learn more about your ad choices. Visit megaphone.fm/adchoices
Max dials in with the alt-pop/alt-rock artist Lucky to celebrate the release of her new track "Houston". Along the way, they cover some earliest musical memories, which 00s pop songstresses have the biggest sway on Lucky's work, and how a whirlwind 12-months has unfolded.Connect with Lucky on Instagram and TikTok, and listen to her latest single "Houston" on Spotify and Apple Music.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok.
A brutal incident where a woman gets hit by a truck leaves her with a multitude of injuries, most notably both of her legs bent into a position best described as "frog legs." She's in good spirits and her vitals are good, but her legs bent at that angle means that she cannot fit into our team's helicopter. How does our team get her legs back into place without causing further trauma or risking her stable vitals? Complicating factors is the extremely uneven ground because they're in a cow pasture and the risk of infection is extremely high because the team and the patient are surrounded by cow patties. There is no training for this exact scenario, so how does our team adapt and apply the training they have to this unique situation? This episode of AMPED digs in. Interested in obtaining CE credit for this episode? Visit OnlineAscend.com to learn more. Listeners can purchase individual episode credits or subscribe to the Critical Care Review Bundle and gain access to all episode CE Credits. We are joined by: Aaron Botzow, NRP, FP-C Drew Gill, BSN, RN, CEN Michael Eastman DO Click here to download this episode today! As always thanks for listening and fly safe! Hawnwan Moy MD FACEP FAEMS John Wilmas MD FACEP FAEMS Nyssa Hattaway, BA, BSN, RN, CEN, CPEN, CFRN
Sam brings a live reaction for some of his favourite new music, then Max leads us through the news segment as Sam laptop restarts for the first time in 12 months. It's a new concert series for Brisbane, A.I. taking over the top of the charts, and finding new ways to Aussify your playlists. Then, it's straight to the lock up where we try to recognise artists in a police line up.Follow along with the songs we discuss with this week's Spotify Playlist.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok.
Sam has set Max the task of venturing into the jungle that is Disney's Tarzan, and one of the most iconic animated film soundtracks. It's at the core of one of the most contentious debates of the show, but has Max switched his allegiances?Relisten to the Tarzan soundtrack on Spotify and Apple Music.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok.
Sam and Max dial in with Andy and Jackson from Brisbane's GrizzlyShark ahead of the release of their latest track, "Brand New Tragedy". They cover how important Bionicles lore is to the GrizzlyShark sound, how they'll celebrate the reopening of one of Brisbane's best alternative venues, and why the acoustic cigarette is coming back.Connect with GrizzlyShark on Instagram and TikTok and listen to them on Spotify and Apple Music.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok.
Max returns from a triumphant gig at Oasis' return to Sydney, Sam moots his Bluesfest virginity, and they both look at the Grammy's nods. Then it's a good ol' fashioned song-off as we put bands against their own best tracks.Follow along with the songs we discuss in this week's Spotify Playlist.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok.
Sam's popping the cowboy hat on as he looks and listens back to the 2018 Grammys Album of the Year, Kacey Musgraves' Golden Hour. Will he be feeling the country time blues, or is he going to go full Velvet Elvis?Relisten to Golden Hour on Spotify or Apple Music.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok.
Celebrating the release of the band's second record, "GLORY", Sam and Max chat with Anna from Teen Jesus & The Jean Teasers. They cover how the band make setlist decisions, how their U.S. shows differ from their hometown hits, and why Eddie Vedder sent an apology gift pack.Connect with Teen Jesus & The Jean Teasers on Instagram and TikTok, and listen to their latest record, "GLORY", on Spotify and Apple Music.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok.
Hans Olsen, Scott Garrard, Coach Ron McBride & Alema Harrington Utah coming in at #13 in the first college football playoff ranking shows how much respect they have nationally right now. BYU needs to avoid getting overhyped | USU Vs. Nevada Final thougts
Kicking off the episode with some terrible audio after the session crashed, Sam and Max chat the latest from some new friends of the show, look back at a stormy Big Pineapple Festival, and then analyse the best of the internet's favourite pop-punk-turned-pop darling, Hayley Williams.Follow along with the songs we discuss with this week's Spotify Playlist.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok.
Live from the sweaty backstage area at the Big Pineapple Music Festival, we catch up with some of the best up-and-comers on the line up. We chat the Euro club scene with IVANA off the back of her signing with a German dance label, and we get the lowdown on how their thick, heavy sound came to be in Byron Bay.Connect with IVANA on Instagram, and listen to her latest track "Need Your Love" on Spotify and Apple Music.Connect with Headsend on TikTok and Instagram, and listen to their debut track "Stove" on YouTube.Discover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok.
Max has been set the absolute enigma that is the debut LP from British artist King Krule. He's a little lost right from the get-go, but will he have anymore understanding by the end of the review?Listen back to "6 Feet Beneath the Moon" on Spotify or Apple MusicDiscover more new music and hear your favourite artists with 78 Amped on Instagram and TikTok.
In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley conducts a live strategy audit with eCommerce brand owner Charlie Mckenzie. They discuss advanced Amazon sales strategies, including keyword optimization, targeted PPC and product targeting ads, and leveraging Google Ads to custom Amazon Store pages for higher conversions. Josh emphasizes the importance of product innovation, catalog expansion, and understanding customer intent. Charlie receives actionable advice on improving ad efficiency, refining product listings, and sourcing new product ideas from platforms like Etsy. The episode offers practical tips for boosting Amazon performance and sustainable brand growth.Chapters:Introduction and Brand Overview (00:00:00)Josh introduces Charlie and outlines the brand's focus on a single main product with size variations.Keyword Research and Organic Ranking (00:01:05)Discussion on keyword research, current rankings, and strategies to move up to top organic positions.Amazon PPC and Product Targeting Ads (00:02:07)Advice on using PPC, especially exact match campaigns and product targeting ads against same-color competitors.Leveraging Google Ads and Storefront Landing Pages (00:03:11)Strategy for using Google Ads to drive traffic to custom Amazon store landing pages to improve conversions.Reducing Competitor Distraction and Conversion Optimization (00:04:41)Importance of removing competitor distractions on landing pages to increase conversion rates from external traffic.Charlie's Takeaways and Action Items (00:05:40)Charlie shares his main takeaways, including storefront creation and renewed focus on product targeting campaigns.Testing and Optimizing Product Targeting (00:06:51)Guidance on setting rules for product targeting ads and turning off underperforming campaigns.Product Innovation and Brand Expansion (00:07:34)Discussion on the importance of ongoing product launches and not relying solely on “home run” products.Marketplace Research and Arbitrage Opportunities (00:09:49)Charlie discusses using marketplace research and arbitrage to identify new product opportunities.Finding Trends Outside Amazon (00:10:48)Advice to look for trending products on other platforms (Etsy, DTC sites) and bring them to Amazon.Keyword Research and Listing Optimization (00:12:06)Charlie emphasizes his focus on keyword analytics and listing optimization for organic ranking.Focusing on Customer Needs in Sales Copy (00:12:53)Advice to highlight the root problem the product solves, not just compare features with competitors.Actionable Strategies Recap (00:13:46)Summary of key strategies: product innovation, customer-focused sales copy, and price testing for profit.Closing Remarks (00:15:47)Final thanks and well wishes as the episode concludes.Links and Mentions:Tools and Websites Amazon PPC (Pay-Per-Click Advertising) Google Ads Amazon Store Builder Data Dive Podcast Episodes Tyler Gregg of Ampd on LinkedIn Transcripts:Josh 00:00:00 Welcome to the Econ Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in ecommerce. Today I'm speaking with Charlie Mckenzie, and we have recorded a live strategy audit session for you today. Charlie, welcome to the podcast. Thank you very much for having me on, Josh. I'm excited to be here. Awesome. At this point with Charlie Charlie's brand, he's got one skew. Well, he's got multiple skews because he's got some size variations in there, but he's got one product that is generating the sales for this brand. One of the first things that we looked at, for your brand, Charlie, was keyword research. And you're doing a great job of implementing the right search terms in your product title. In fact, you're crushing, you know, the competition in terms of the exact match keywords that you've got implemented in your title, and therefore you're actually ranked on the first page for many of those keywords. However, you're not in the top five positions right on most of those keywords.Josh 00:01:05 And so we then went through and discussed. All right. So what are some strategies that we can employ to. You've already got traction. You're obviously indexed for some of these big keywords. How do you move them up into that 1 to 5. You know organic ranking position? One of the things that we talked about was PPC. And Charlie, you know, you've started dipping your toes in the PPC waters. Initially we talked actually a couple of months ago, and you were not running ads on Amazon. And, you know, I told you like, hey, you should definitely start running some ads on Amazon because it is going to impact your organic ranking. You've been dabbling a little bit in that. My recommendation to you from our session was that, you know, create some exact match, keyword campaigns for those keywords that you're trying to rank for number one. But then number two, one of the things that we've found a lot of success with in our business is product targeting ads on Amazon.Josh 00:02:07 And so rather than just throwing it up against because with your particular product, there's there's other competitors that have different design variations, right. And so rather than just saying, hey, mine's beige, I'm going to go advertise on this pink one or this blue one. You the customer that's looking for a pink, product. They have a specific thought in mind. Right. Same thing. If somebody's looking for blue, like there's a reason why they clicked on the blue listing. So when it comes to setting up your product targeting ad campaigns, one of the things I would definitely recommend is only targeting those competitors that have the exact same color that you have, and you're going to get better performance that way. And what Amazon loves to see is if you can steal sales from those competitor listings, you will shoot ahead of them, on the organic ranking side, and that will allow you to increase your ranking a little bit faster there. In addition to that, we talked about some external marketing that you could be using and that is Google Ads.Josh 00:03:11 I know you've tested this in the past, had about a 200% ACOs there, which isn't great, obviously, but we talked about an additional tactic that you could use that could increase that performance because Amazon is definitely rewarding external traffic, right? in my prior one of the prior podcast episodes, we had Tyler Gregg of Amped on the episode, and he shared some fantastic strategies of how to create Google ads and the best way to maximize, you know, the return on investment on those. One of the big takeaways from that episode is that rather than just driving traffic to your current Amazon detail page, it's going to be better to create a store landing page for yourself. But in that store landing page, you recreate almost the exact way that your detail page looks on Amazon, and there's a specific section on the store builder page that allows you to basically recreate that detail page. That's exactly what you're going to want to do. And the beauty of driving that traffic to your store landing page that is literally identical to your detail page, is that you're able to remove all of your competitors because one of the tips, or I guess, one of the statistics that Tyler shared ...
In an incredible twist of irony, this month's case focuses on our flight crew loading into their helicopter to be dispatched to... a patient who has fallen out of a helicopter. From a height of approximately 40 feet and at a speed of 30 knots, our patient has an abundance of injuries, which requires our team to remember their axiom: "Slow is smooth, and smooth is fast." This episode also introduces an important question: How do we intervene in different kinds of shock? Our patient had three different kinds: Hemorrhagic, neurogenic, and obstructive shock. Listen in as our guest, along with our panel, deconstructs one of the rarest cases in AMPED history. Interested in obtaining CE credit for this episode? Visit OnlineAscend.com to learn more. Listeners can purchase individual episode credits or subscribe to the Critical Care Review Bundle and gain access to all episode CE Credits. We are joined by: Matthew Habbe NREMT-P. Click here to download this episode today! As always thanks for listening and fly safe! Hawnwan Moy MD FACEP FAEMS John Wilmas MD FACEP FAEMS Nyssa Hattaway, BA, BSN, RN, CEN, CPEN, CFRN
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