M Path

M Path

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I'm Jess Collins, The Feral Writer, Soulful Marketer and Creatress of Empress, the membership community for authentic marketing. We are all taught to follow the same route, one of high growth and fast pace. But what if you want to take a different path? One which is slower, more mindful, more authentic. It is my mission to champion meaningful marketing, courageous content, selling with authenticity and soulful storytelling. I encourage you to come as you are and create from the heart space – meaningful marketing for soulful creatives. Each Thursday, I'll be discussing, disrupting and challenging the world of marketing and creating space for the empaths among us.

Jess Collins


    • May 1, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 19m AVG DURATION
    • 99 EPISODES


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    Latest episodes from M Path

    Self Worth, Work and a Taurus New Moon

    Play Episode Listen Later May 1, 2025 16:13


    Feeling a bit lost in the chaos of work or life? Channelling the warm, grounding energy of the Taurus new moon, I dive into why self-worth is the heart of true success. With raw honesty, I unpack the exhausting hustle culture and “fake it till you make it” myths that wear down creative souls, drawing from the real struggles of my coaching clients—those battles with comparison and self-doubt we all know too well.This episode is a gentle, Taurus-inspired hug: an invitation to grow slowly, deliberately, and from a place of deep self-belief. With a touch of cosmic magic, a call to embrace your one-of-a-kind spark, and a journaling prompt to stir your soul, it's a heartfelt nudge to put your true self first and create something that feels like home.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

    Package Means Penis

    Play Episode Listen Later Apr 24, 2025 14:52


    Ever wondered why some marketing copy wraps you in a cozy hug while others hit like a corporate ice bath? In this episode, I share why words like “package” might spark visions of David Bowie's iconic vibe—if you know, you know—instead of your irresistible offer. I dive into dodging those awkward “weed words” that yank readers out of the magic, sharing quirky tricks like proofreading backwards or splashing colour on your words to catch pesky slip-ups. It's all about keeping your audience lost in a delicious flow, hooked before they even know they're sold.I'll reveal why “process” screams processed cheese and how swapping stiff jargon for softer, soulful words can turn your writing into buttercream bliss. Ready to ditch the suits and craft copy that's pure poetry?Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

    What to Do When You're at a Standstill

    Play Episode Listen Later Apr 16, 2025 21:58


    I know how it feels when your business is a whirlwind, pulling you toward burnout. I've been there. This M Path episode is for anyone whose business feels like it's shaken by stress and those heavy retrogrades. I'm here to help you hear the universe's gentle nudge to pause, to find courage in slowing down when everything screams to keep going.Together, we'll look at your business with fresh, honest eyes, asking what truly matters for you and those you serve. What if this moment of feeling stuck is the universe whispering for you to rethink it all? I'm not about pushing you to rush or force a fix. Instead, I'll share practical steps, astro-insights, and journaling prompts to help you reconnect with your heart's purpose, all wrapped in self-compassion—because we're way too tough on ourselves.M Path is produced by Urban Podcasts.

    Why Making Money Matters

    Play Episode Listen Later Apr 9, 2025 33:12


    Want to know why money's a hush-hush topic for creatives—and how to make it work for you? In this episode, you'll get why cash matters without ditching your values. I'm spilling insights from my best month yet, showing how it bought me a summer off with my family—not to brag, but to prove you can build a life that doesn't drain you.You'll hear hard-earned lessons: why half of small businesses flop fast, how a ‘big win' firm couldn't pay its team, and what I've learned coaching burnt-out entrepreneurs. It's all about flipping the script—how to stay soulful while nailing cash flow, pricing your worth, and knowing your audience.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

    5 Spiritual Practices I Use in My Business

    Play Episode Listen Later Apr 2, 2025 26:19


    Curious about the mystical side of entrepreneurship? In this episode, I share five spiritual practices—astrology, crystals, lunar phases, tarot, and more—that have transformed my business and life. These tools fuel my creativity, spark big manifestations (like my dream home with a wood burner!), and keep me grounded.From casual dabbling to full embrace, I share how affirmations and visualisation bring wild dreams to life. No fluff—just real magic to sprinkle into your work. Let's make April a month of possibility!Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

    The Season of Authenticity

    Play Episode Listen Later Mar 27, 2025 21:32


    This week on M Path, I'm diving into the raw fire of Aries season, with that rare Aries eclipse—the last on this axis for nearly a decade—stirring things up. We'll get real about stripping away the noise to find who you truly are. I'm talking about why authenticity isn't just some fluffy idea—it's the beating heart of anything worth building, whether that's a business, a connection, or a life that feels like yours.With the sun, Mercury, Venus, and even Neptune cranking up this Aries energy, I'll unpack why hiding behind masks never works and how copying someone else dulls your own light. This eclipse? It's your nudge to let go of what's old and step into yourself, bold and true.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

    Do You Need a Call to Action

    Play Episode Listen Later Mar 20, 2025 11:53


    Wonder if your social posts come off too pushy? This episode's about why less can hit harder. Constant selling feels like unskippable ads—people zone out. But real connection, like sharing know-how or building community, lands better. Calls to action? Think seasoning: a pinch enhances, too much spoils. Ready to dial it back and sound more like you?Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

    5 Days to Better Content

    Play Episode Listen Later Mar 13, 2025 25:10


    Want to transform your content in just five days? I got you. I'm launching a no-nonsense challenge to shake up your content marketing game—think five-minute daily tasks (or a bit more if you're up for it). No jargon, no fluff—just practical steps: audit your stuff, set clear intentions, know your audience, structure smartly, and create killer ideas.In this episode, I'm sharing proven tips from my Contented course and Empress membership to sharpen your direction and build an idea stash. It's all about authenticity and strategy, delivered short, raw, and real—perfect for your commute.Ready for a content glow-up that cuts the crap?Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

    The Double Content Calendar

    Play Episode Listen Later Mar 6, 2025 13:28


    Do you ever wonder why your content feels like a last-minute mess, even with a plan? I've been there.In this episode, I'm sharing my double content calendar trick—a game-changer that keeps my brand strong and stress low, no matter what life throws at me. It's a 90-day overview for big-picture clarity, plus a two-week sprint to stay ahead. Think spring skincare posts or Mother's Day florist reels, all prepped without losing it.I'll show you how I carve out space to create, so no one else steals it first. This isn't vague, wishy-washy advice—it's the gritty, practical stuff I use myself, and it's straight from the heart of my Contented course.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

    Quickfire Tips to Improve Your Instagram Content

    Play Episode Listen Later Feb 27, 2025 25:51


    Struggling to make your Instagram content click? Trust me, I get it—I've been there, watching posts flop and wondering why they're not connecting. In this episode, I'm sharing 11 quick, heartfelt tips that pulled me out of that rut and have helped so many others too. It's about leaning into what works, knowing what you want to say, and truly getting who you're talking to.I'll walk you through how I mix strategy with that raw, real vibe—because nobody vibes with a robot, right? We'll chat about selling without feeling icky, being yourself, and making content that's actually worth a scroll.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

    The Power of Duality

    Play Episode Listen Later Feb 20, 2025 17:30


    Have you ever felt torn between different parts of yourself? I know I have. In this episode, I explore the power of embracing duality — allowing all the different sides of us to coexist. We often think we need to be one thing, but in reality, it's the contradictions and complexities that make us unique and whole.I share how, as content creators and entrepreneurs, we get caught in labels and expectations, but it's when we embrace our full spectrum — both the messy and beautiful parts — that we connect most deeply with others. Through personal reflections, I introduce the “six P's of Duality” and how they can align us with our true purpose. Passion, Power, People, Prism, Pregnable, and Purpose — each one plays a role in embracing who we truly are.It's time to stop hiding the parts of ourselves we think don't fit, and start showing up as our authentic, multifaceted selves. Let's create connections by being unapologetically real.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

    How to Attract Clients Outside of Your Circle

    Play Episode Listen Later Feb 13, 2025 19:55


    In this episode, I'm sharing some of my favourite, no-nonsense ways to connect with new people and grow your business beyond your circle. We're diving into seven simple, soulful strategies—like teaming up with others, creating content that really clicks, and building a community that feels like family.I'll also share the power of referrals and why real, heartfelt conversations are more valuable than any transaction. Plus, I'll show you how cold offers can be a warm invitation for fresh clients to come your way.By the end of this episode, you'll have a toolkit of authentic ways to expand your reach and build genuine connections that'll help your business grow.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

    Making Intentional Space to be Creative

    Play Episode Listen Later Feb 6, 2025 21:42


    In this episode, I'm sharing some of my favourite, down-to-earth ways to carve out time for creativity, even when life feels non-stop. I walk through 10 thoughtful strategies that you can weave into your day—like taking creative breaks, choosing a notebook over your phone, and embracing the quiet to let your ideas flow.I also share the magic of solo creative dates and the power of journaling to spark inspiration. But it's not just about the solo journey—it's about the people who lift you up too. Surrounding yourself with inspiring, positive souls who push you to be your best is key. Whether it's taking a stroll in nature, trying something hands-on like pottery, or sharing meaningful conversations, your environment plays a big role in nurturing your creativity.By the end of this episode, you'll have a handful of simple but powerful habits that can help you make space for your creativity—whether it's journaling each day or setting aside a whole day to reconnect with your creative self.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

    Create Content for Your Audience Not the Algorithm

    Play Episode Listen Later Jan 30, 2025 27:28


    What's the key to creating content that truly connects with your audience – without getting lost in the noise of social media trends? In this episode, I share the art of crafting authentic content for your audience, rather than just chasing the algorithm. It's easy to get caught up in the latest trends and viral strategies, but the real magic happens when your content resonates on a deeper level.I'll share my thoughts on what we should spend less time on, like trendy reels, hashtags, and chasing perfection, and what we should focus more on—building real connections, creating meaningful content, and showing up as our authentic selves. Through personal experiences and practical tips, I'll explain how understanding your ideal customer (your ‘Claire') can elevate your content strategy and help you stand out.If you're tired of cookie-cutter content that feels hollow, this episode will help you reclaim your voice and create value-driven posts that speak directly to your followers. It's all about authenticity, realness, and providing something of value that your audience can trust and engage with.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

    6 Shifts to Change Your Sale Status

    Play Episode Listen Later Jan 23, 2025 28:16


    How can changing your attitude towards sales transform your business? In this episode, I share six mindset shifts to help you build genuine connections with potential clients and increase sales without being pushy.Sales often has a bad reputation, with many entrepreneurs worried it makes them seem manipulative. But what if you could view sales as a way to serve your clients, rather than a hard sell? This episode offers practical tips on selling authentically, focusing on building relationships and offering real value.I'll share with you how to highlight your unique selling points, use “exposure therapy” to overcome sales fear, and shift your mindset to sell with confidence. Reframing sales as service can take your business to the next level.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

    Open Letter to An Emperor

    Play Episode Listen Later Jan 16, 2025 13:28


    How would your business and personal life change if you no longer felt the need to impress others? In this episode, I dive deep into the “emperor epidemic”—a term that reflects the ego-driven, overinflated marketing and leadership approach that many entrepreneurs fall into. I explore how embracing vulnerability, authenticity, and soulfulness can be the true secret to lasting success.I challenge the common “boss babe” mentality that often encourages perfectionism and projecting an inflated image. Instead, I share how these pressures can lead to burnout and a sense of emptiness. By letting go of the masks and embracing your authentic self, you can build deeper, more meaningful connections with your clients and create a business that feels true to you—one that lasts and nurtures you along the way.This conversation isn't just about business—it's about shifting towards a world that celebrates empathy and authenticity. I'll share how by aligning your marketing and business practices with these values not only benefits you, but creates a ripple effect that empowers everyone around you. You don't need to compete, be perfect, or perform. True leadership lies in embracing your truth and discovering the incredible strength that comes with softness and vulnerability.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

    Remedy for Overthinking Your Content

    Play Episode Listen Later Jan 9, 2025 25:04


    What's the real reason you hesitate to post your content? Are you struggling with overthinking, self-doubt, and the fear of how others will react? In this episode, I dive into the remedy for content paralysis and how you can start posting confidently, without second-guessing yourself.Through personal stories and actionable tips, I explore how to overcome the perfectionism that holds so many creators back. I discuss the importance of writing from the heart, focusing on connection over curation, and letting go of the need for validation. The episode covers eight powerful strategies to break free from overthinking, including how to make peace with imperfections, use Pomodoro for content creation, and shift your focus to impact rather than fear.If you're stuck in a cycle of creating content but never hitting ‘post', this episode will help you shift your mindset and get your voice heard.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

    5 Types of Content Marketing

    Play Episode Listen Later Jan 2, 2025 16:38


    How can content marketing truly transform your business in 2025? In this episode, I explore five powerful types of content marketing that can elevate your brand and drive growth. With a focus on actionable strategies and insights, I dive into the power of video, podcasts, email marketing, blogging, and social media – and how to leverage each to effectively engage your audience. Learn how video can build authenticity and connect you to your customers on a deeper level, how podcasts are growing as a tool for personal and business promotion, and why email marketing continues to be a powerful tool for building a trusted relationship with your audience. Plus, discover why blogs remain a valuable asset for demonstrating expertise and why social media should be part of a cohesive content strategy, not just random posts.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

    Setting Intentions for 2025

    Play Episode Listen Later Dec 19, 2024 21:54


    What do you want to achieve in 2025, and how are you planning to get there? In this episode, I reflect on the power of intention-setting and how defining clear goals can transform your business and personal life. As we close out 2024, I take a moment to share my own journey of evolution and growth, highlighting the importance of aligning business intentions with personal well-being.I delve into the significance of mapping out where you want to be, not just in terms of revenue, but in life, relationships, and work-life balance. I walk you through the process of setting practical, measurable goals that are rooted in authenticity and purpose, and how to break down larger goals into actionable steps.Additionally, I discuss how my own business journey in 2024 has shaped my vision for 2025, including the reimagining of my membership community, Empress. With exciting updates and new features, I share how focusing on a single clear vision for the future has allowed me to streamline and consolidate my offerings. Now, I invite you to reflect on your own journey and set your intentions for the year ahead.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

    Lessons From the Dancers

    Play Episode Listen Later Dec 12, 2024 18:05


    In this episode, I explore the powerful connections between dance and business. From dealing with performance nerves to embracing imperfection, I share how the mindset of a dancer can be applied to running a successful creative business.Learn how having a clear mission can drive your business, how mistakes can lead to growth, and why a strong support network is crucial. I also discuss the importance of embracing vulnerability, authenticity, and purpose—both in dance and in business. With the right community behind you, success becomes inevitable.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

    How to Create Content That Connects

    Play Episode Listen Later Dec 5, 2024 19:09


    How can you create content that truly connects with your audience? In this episode, I share the art of crafting authentic content that resonates with your audience on a deeper level. The conversation dives into how vulnerability and authenticity are crucial to forming genuine connections, and why so much content today falls flat due to lack of emotional depth.I explain why being your true self, rather than trying to impress, is crucial for building lasting trust with your audience. I share the importance of storytelling, authenticity, and engaging from the heart, not from ego. With practical tips and examples, you'll learn how to review your content and ask the right questions to ensure it comes from a genuine place.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

    The Final 33

    Play Episode Listen Later Nov 28, 2024 14:32


    What can you achieve in the final 33 days of 2024, and how can you use this time to set yourself up for success in the new year? In this episode, I reflect on the significance of these last days, encouraging listeners to see each day as an opportunity for intentional progress, rather than waiting for January 1st to make meaningful changes.I introduce my membership community, Empress, and announce our December launch with two distinct approaches: a “14-day fire up” for those looking to start the new year with energy, and a “two-week wind down” for those who prefer a slower, reflective pace. I share the pressures and joys of the holiday season, sharing ways to balance year-end responsibilities with personal reflections and setting clear intentions for the coming year.You are invited to think about your own goals and how to approach these last few days of 2024 with purpose, whether it's building momentum for new projects or simply enjoying the festive season mindfully. Ultimately, I encourage you to embrace the opportunity to finish the year with authenticity and clarity.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced by Urban Podcasts.

    The Mindset Makeover

    Play Episode Listen Later Nov 21, 2024 20:42


    What if the key to transforming your business isn't just about attracting new customers, but deepening the relationships with the ones who already matter most? In this episode, we dive into the concept of an HFHV strategy—High Frequency, High Value customers—and why they could be the cornerstone of your business growth.We'll explore the two types of customers who fall into this category: high-frequency customers, who engage with your brand time and time again, and high-value customers, who invest in your offerings and advocate for your brand.You'll learn why it's crucial not to overlook your existing loyal clientele and how nurturing these relationships can be just as, if not more, important than constantly acquiring new customers. Discover how to deepen connections with your HFHV customers through tailored experiences, personalised communication, and exclusive offerings that cater to their needs.Also, find out why recognising and rewarding these loyal advocates can lead to greater brand loyalty and stronger community ties.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is created by Urban Podcasts.

    The Importance of an HFHV Customer Strategy

    Play Episode Listen Later Nov 14, 2024 17:01


    What if the key to transforming your business isn't just about attracting new customers, but deepening the relationships with the ones who already matter most? In this episode, we dive into the concept of an HFHV strategy—High Frequency, High Value customers—and why they could be the cornerstone of your business growth.We'll explore the two types of customers who fall into this category: high-frequency customers, who engage with your brand time and time again, and high-value customers, who invest in your offerings and advocate for your brand.You'll learn why it's crucial not to overlook your existing loyal clientele and how nurturing these relationships can be just as, if not more, important than constantly acquiring new customers. Discover how to deepen connections with your HFHV customers through tailored experiences, personalised communication, and exclusive offerings that cater to their needs.Also, find out why recognising and rewarding these loyal advocates can lead to greater brand loyalty and stronger community ties.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is powered by Urban Podcasts.

    Happy Birthday to The Feral Writer

    Play Episode Listen Later Nov 7, 2024 24:47


    In this special episode of M Path, I'm celebrating a meaningful milestone: the birthday of The Feral Writer and opening up about my journey, sharing the origins of my brand, and reflecting on the life changes that led me here.Back when I had a thriving marketing career and a line-up of high-profile clients, everything seemed perfect on the surface. But something was missing. I felt detached, and the endless push for growth didn't align with my creative spirit. Everything changed when I became a mother, forcing me to confront questions about my purpose and identity. I ultimately walked away from it all, choosing authenticity over the “perfect” life. That leap sparked the creation of The Feral Writer, where I could help creatives find their true voices in a noisy world.In the spirit of celebration, I'm offering ten exclusive gifts throughout the week—from popular course bundles and e-books to a brand-new offering in predictive astrology. Each day unveils new opportunities to engage with resources that support your creative journey.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

    5 Tips for Self-Sabotage

    Play Episode Listen Later Oct 31, 2024 21:43


    Have you ever wondered why we often become our own biggest obstacles? In this episode of M Path, I delve into the curious world of self-sabotage and its impact on our lives!As we shift gears from a whirlwind 30-day challenge, it's time for a thoughtful exploration into self-defeating behaviours. With the insightful picks of members Corey and Kat leading us, this episode strikes a deep chord with the essence of autumn—a period for reflection and adjustment.Discover five essential tips to identify and conquer self-sabotage, and learn the art of stillness, embracing moments of solitude to foster insight. By weaving together personal grounding practices like journaling and mindfulness, we set the stage for resilience, especially against those inevitable lows.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

    5 Thoughts on Promotion

    Play Episode Listen Later Oct 24, 2024 20:25


    Do you dread the idea of self-promotion? In this episode of M Path, I dive into the often uncomfortable but crucial world of self-promotion, especially for creative and empathic entrepreneurs. Many struggle with the thought that promoting themselves means being loud or boastful, but I'm here to challenge that notion and show you a more authentic path.Through five key insights, I share how promotion can become a natural extension of your business, helping you reach the people who need your services the most. Whether it's refining your message, building stronger connections with existing clients, or finding promotion methods that fit your unique style. I offer actionable advice on building a consistent promotion practice, exploring free avenues for visibility, and finding your personal approach to connecting with your audience.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

    The Importance of Intentionality

    Play Episode Listen Later Oct 17, 2024 19:56


    Do you ever feel like you're drowning in endless to-do lists but getting nowhere? In this episode of M Path, I explore the power of intentionality and how it can transform the productivity of creative entrepreneurs. Are your daily tasks truly aligned with your long-term goals, or are they just keeping you busy without real results?I challenge you to rethink your priorities, focusing on tasks that propel you forward instead of perpetuating inaction. From refining content strategies to re-evaluating commitments, I break down the importance of clear intentions in everything you do. I also share practical strategies for balancing creativity with productivity and how setting clear goals can unlock the path to financial success and more free time.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

    The Importance of Treading Water In Your Business

    Play Episode Listen Later Oct 10, 2024 18:45


    Do you ever feel like you're constantly hustling, yet getting nowhere? In this episode of M Path, I expore the counterintuitive concept of "treading water" in business. While the world tells us that success comes from non-stop grinding, what if the secret to real progress is actually found in moments of stillness?Inspired by leaders like Bill Gates and his famed “think weeks,” I explore the power of intentional pauses. Forget about busy holidays; this is about carving out space to disconnect, recharge, and reflect—away from the constant buzz of emails and social media. In a world where we can barely last six minutes without checking our phones, this episode challenges the notion that busyness equals productivity.I also break down the idea of realignment, encouraging you to reassess your goals and routines, shed what no longer serves you, and step into a more purposeful way of working. From tech-free days to setting clear boundaries with clients, we offer actionable steps to help you embrace the clarity that comes from slowing down.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

    The Number Five Rule of Re-Alignment

    Play Episode Listen Later Oct 3, 2024 23:00


    What does it really mean to serve others, and how can we do it without burning ourselves out? In this final episode of the Autumn of Realignment series, I explore the fifth and final rule: serving. Over the past weeks, I've touched on energy, inspiration, action, and promotion. Now, it all comes together with serving—the practice that ties everything into a balanced and fulfilling life.I dive into how true service isn't just about giving to others—it starts with cultivating our own energy and grounding ourselves before we can genuinely help those around us. If you've ever felt drained from giving too much too soon, you'll understand why self-care and boundaries are key to sustainable service. From serving your audience with valuable content to enriching your customers' experiences, and—perhaps most importantly—learning how to serve yourself, I share the layers of what it really means to live in service.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

    The Number Four Rule of Re-Alignment

    Play Episode Listen Later Sep 26, 2024 19:51


    Are you uncomfortable with self-promotion? In this episode, I dive into the fourth rule of realignment: promotion—a topic that often gets a bad rap among creative entrepreneurs. Why does promoting your work feel so awkward, and how can you shift your mindset to embrace it? Building on previous discussions about energy, inspiration, and action, I'm now tackling the key to getting your work out there. I break down five essential insights on how to make peace with promotion, recognise its value, and use it to nurture relationships with both new and existing clients.This isn't about being pushy—it's about authentically sharing your expertise and ensuring your audience knows what you offer.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

    The Number Three Rule of Re-Alignment

    Play Episode Listen Later Sep 19, 2024 13:49


    Ever feel like your daily actions aren't quite matching up with your bigger goals? In this episode of M Path, I dive into the idea of "aligned action" as part of my realignment framework. Coming off the back of some personal health challenges, I've been reflecting deeply on the importance of aligning our actions with our aspirations.Today's focus? The third rule of realignment: action. But not just any action—it's about taking steps that actually move the needle toward what you truly want. Do you find yourself getting caught up in tasks that don't seem to get you any closer to your dreams? It's time to take a hard look at that to-do list. Are you reacting to everyone else's demands or proactively working toward your own vision?I'll explore how to perform an "action audit" to uncover where your time is really going. Is social media or client work derailing your progress? Learn how to set boundaries and focus on the actions that truly matter. And here's the twist: action doesn't always have to be about hustle. Sometimes, the most important steps are the quiet moments of planning and creativity that set the stage for real growth.By the end of this episode, you'll be inspired to map out three to five major goals and the steps needed to bring them to life.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

    The Number Two Rule of Re-Alignment

    Play Episode Listen Later Sep 12, 2024 14:16


    Where does true inspiration come from, and how can it fuel your business success?In today's episode, I dive into rule number two of the Realignment Challenge: finding your creative spark. Inspiration is all around us, but how do we tap into it to create meaningful impact?I share insights from my personal journey, including the launch of my new mastermind program, Maven—designed for ambitious women ready to elevate their businesses and amplify their creative potential. I explore how stepping outside your routine, embracing nature, and tuning into diverse experiences can ignite new ideas and push your business forward.Discover why true creativity can't be taught, but instead, unlocked. I'll also explore how to guard against the pitfalls of imitation in a digital age, and why staying true to your voice is more important than ever.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

    The Number One Rule of Re-Alignment

    Play Episode Listen Later Sep 5, 2024 15:29


    Have you ever wondered why your business feels off-track despite your hard work?In this episode, I share my five essential rules of realignment that have been game-changers in my entrepreneurial journey. As I gear up for a five-day realignment challenge, I'll share practical steps that not only boost sustainable revenue but also strengthen client relationships.I'll explore the telltale signs of misalignment—like dwindling sales and creeping financial anxiety—and discuss why reconnecting with your core identity is crucial for success. Each session will focus on energising both your body and mind, offering insights and exercises that elevate your business approach.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

    The 5 Stages of an Authentic About Page

    Play Episode Listen Later Aug 29, 2024 17:58


    Is your About page doing its job? In this episode, I share my five critical stages of creating an About page that reflects your brand and genuinely resonates with your audience.We start with Foundations, exploring your page's objectives and who you're speaking to. In Messaging, I challenge you to consider whether your core values and brand story truly shine through. Then comes Seeking Skeletons. Are you willing to share the vulnerable parts of your journey to create authentic connections? In Differentiation, we explore whether your narrative genuinely resonates with your audience or is just a list of accolades. Finally, in Details, we question whether your storytelling is clear and engaging or is weighed down by unnecessary fluff.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

    6 Tips for Content That Activates Your Customer

    Play Episode Listen Later Aug 22, 2024 23:52


    Have you ever felt like your content is falling flat, even when you poured your heart into it? In this episode, I share my six essential tips for creating emotionally resonant content that attracts your ideal customer and filters out those who could be a better fit.Discover how to build your authority and establish yourself as the go-to expert, inspiring your audience to take action and move beyond social media noise.Learn how being labelled "too much" can be a badge of honour, not a curse. I open up about my journey of embracing my true self—loud, intense, disruptive—and how that authenticity has drawn the right audience to me.I'll share why owning your unique qualities, whether rough around the edges or deeply sensitive, can elevate your content from bland and borrowed to genuine and impactful. By presenting your true self, you build trust, ensure your content stands out, and activate meaningful engagement with your audience.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

    Tips on Passive Income from the Clients

    Play Episode Listen Later Aug 15, 2024 16:32


    Have you ever wondered if your everyday skills could unlock freedom and transform your life? In this episode of M Path, I explore the profound world of passive income through the wisdom and experiences of participants from my six-week creative sanctuary. We hear from Ali, who suggests starting small and teaching from personal experience, and Marie, who emphasises leveraging simple, everyday skills.This episode will help you reflect on your true intentions for seeking passive income, whether for a better lifestyle, freedom to work from anywhere, or a lighter workload.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

    6 Tips for More Abundance in Business

    Play Episode Listen Later Aug 8, 2024 26:29


    Have you ever wondered how harnessing cosmic energies could transform your business? In this episode, I share insights and strategies to attract abundance, focusing on the powerful Lionsgate portal. Learn how to shift your vibration, realign with your true desires, and manage your energy amidst the constant buzz of external stimuli.My six practical tips for fostering abundance, especially during the challenges of Mercury Retrograde, emphasise the importance of grounding and nurturing your energy. Through affirmations and visualisations, I'll share how you can manifest your desired outcomes.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

    The Ten Thousand Pound Customer

    Play Episode Listen Later Aug 1, 2024 17:18


    What if the secret to sustainable business growth is nurturing just a handful of high-value customer relationships? In this episode, I explore the transformative potential of the £10,000 customer.Through my journey and real-life examples from my offerings, such as the Creativity Sanctuary and Empress, you'll learn how small initial purchases can evolve into significant investments, all through the magic of trust and positive experiences. I'll explain the five crucial steps to turning casual buyers into loyal advocates championing your brand. From understanding the intimate details of your best customers' lives to creating tailored products that align with their broader goals, every strategy is designed to move them up the loyalty ladder. And it's not just about the sales; planning the next step ensures continuous engagement, turning satisfied customers into powerful referral engines.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

    Six Simple No Frills Passive Income Ideas

    Play Episode Listen Later Jul 25, 2024 16:48


    Have you ever wondered how to transform your creative passions into passive income streams?In this episode, I introduce my upcoming Creativity Sanctuary, a transformative six-week mini-mind aimed at helping small business creatives launch their passive income projects. From crafting concise, impactful eBooks to strategising content for a monetisable YouTube channel, I'll share actionable tips to set you on the path to financial freedom.I also explore the world of webinars, revealing how you can convert your expertise into an evergreen income stream without the hard sell. I'll touch on other lucrative passive income avenues, such as email marketing courses, challenges, and digital products.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

    Behind the Curtain of Contented

    Play Episode Listen Later Jul 18, 2024 24:43


    Unlock the secrets to passive income for creative entrepreneurs and revolutionise your business model.In this episode of M Path, I share the story behind "Contented," my most successful course, crafted in six weeks despite a busy home life. You'll uncover the unique formula that made Contented shine, including its semi-live structure that combines the best of self-paced learning and real-time interaction. I'll share how cultivating a loyal customer base through unique and exceptional experiences can open doors for further upselling and cross-selling opportunities. By dedicating a week to immersive social media interaction, I share how maintaining constant availability to clients via platforms like Facebook drives immediate action and accountability. This fast-paced, action-oriented format ensures high completion rates and quick client acquisition.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

    My Six Week Passive Income Process

    Play Episode Listen Later Jul 11, 2024 13:49


    Have you ever wondered how to transform a simple idea into a passive income stream?In this episode, I unveil my six-stage process for creating passive income offerings. We'll start by brainstorming creative ideas that perfectly align with your brand and cater to your audience's needs. I'll share strategies to ensure your offerings are interconnected, fostering customer loyalty and repeat business. Next, we'll focus on narrowing down your concepts and crafting a compelling name that truly resonates with your target audience and embodies your brand's vision.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

    30 Days to Passive Income

    Play Episode Listen Later Jul 4, 2024 19:43


    Have you ever wondered how to turn your creativity into a steady income stream, especially during those leaner summer months?In this episode of M Path, I uncover the secrets to generating passive income in just 30 days. I'll break down the concept of passive income, making it approachable and scalable for soulful and empathic entrepreneurs. I'll introduce you to the Creativity Sanctuary, a transformative six-week intensive programme with live sessions, co-working time, and personal support designed to help you craft and launch your passive income offerings.Whether you're a writer, a skincare brand, a florist, or a virtual assistant, this programme has something for you. Learn how to create digital products like e-books and video series, bundle physical products for added customer value, and develop courses and memberships for sustained income.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

    Investing in Your Craft vs Your Certificate

    Play Episode Listen Later Jun 27, 2024 22:08


    Practical knowledge often trumps formal qualifications, and I've seen it firsthand throughout my career. Once, as a hospitality manager, I learned the actual value of leading from the front—whether it was handling a kitchen crisis or smoothing out customer service hiccups.In this episode of M Path, I explore how real-world experience often overshadows academic accolades, featuring insights from fields like police work, marketing, and photography. By sharing compelling stories and personal experiences, I underline the importance of hands-on skills in fostering effective leadership and creative success.I also explore the power of apprenticeships, highlighting my journey with a master astrologer and the invaluable practical insights I gained.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

    7 Lessons From Empress

    Play Episode Listen Later Jun 20, 2024 23:31


    What if soulful marketing could transform your business and how you connect with your customers?Join me as I celebrate a monumental milestone—one year of the M Path podcast and two years of the Empress membership. Reflecting on this inspiring journey, I explore the origins of Empress, designed as a sanctuary for creative entrepreneurs seeking authentic and meaningful marketing strategies. I share seven key lessons from the Empress Practice that promise to help you connect deeply with your customers while operating from a place of authenticity and abundance.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

    Agendas, Assholes & Mean Girls in Marketing

    Play Episode Listen Later Jun 13, 2024 19:47


    Feeling unqualified for your dream job? You're not alone. I remember my journey of applying for a position that seemed beyond my reach and the subsequent challenges from a boss who aimed to chip away at my confidence. In this episode of M Path, I dive into empathic entrepreneurship, shedding light on how criticism, competition, and hidden agendas can impact our mental well-being. Through personal stories and practical advice, I share the significance of recognising when criticism is rooted in someone else's insecurities and the transformative power of surrounding ourselves with people who uplift and support us.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

    Should I Do a Sale: 5 Thoughts on Sales as a Strategy

    Play Episode Listen Later Jun 6, 2024 16:19


    Why do so many businesses fall into the trap of constant discounting, and what are the hidden consequences?In this episode, I explore meaningful marketing strategies for empathic entrepreneurs. I share personal experiences highlighting the pitfalls of habitual sales tactics, which can condition customers always to expect discounts and erode trust and loyalty. Instead, I share my alternative approaches, like offering loyalty points that maintain value and foster long-term customer relationships.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

    10 Marketing Tips for Artists

    Play Episode Listen Later May 30, 2024 23:39


    Uncover the unique advantages of social media for artists. In this episode, I share how maintaining an engaging social media portfolio can attract potential buyers and keep them interested in your art.Sharing your inspirations, creative process, and personal stories can help you build a deeper connection with your audience.From homes to hotels and salons, social media can transform your art into a conversation piece, leading to natural promotion through customer shares.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

    M Path: The Q&A Session

    Play Episode Listen Later May 23, 2024 36:50


    I remember the first time I realised my work felt hollow without passion — like a shell without the sea's roar.In this 51st episode, I'm tackling your questions in a spontaneous Q&A, exploring the transformative power of passion in business. It's not all about the pounds and pence; it's about the pulse of dedication that turns the gears of innovation and sustains us through the entrepreneurial journey.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

    Evoking The Muse

    Play Episode Listen Later May 16, 2024 15:31


    Have you ever felt the well of your creativity run dry, leaving you staring blankly at a canvas or, worse, a spreadsheet? Fear not, as I guide you through rejuvenating your imaginative spirit with lessons drawn from my own quest to harness creativity at will. In this episode, I share ten potent methods to keep your ideas flowing like a perpetual spring. Disconnect to reconnect - that's the mantra when stepping away from the digital clamour and into nature's embrace, a practice I swear by for refilling the creative reservoir. And these aren't one-off tricks; they're habits to infuse into your daily ritual, ensuring the muse never strays far.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

    Recipe for a Simple Instagram Grid

    Play Episode Listen Later May 9, 2024 19:57


    Unlock the secret to a visually stunning Instagram grid that's as strategic as simple.In this episode, I share the transformative power of the nine-grid strategy that encapsulates your brand's essence at first glance while giving you the upper hand over the constant pressure to produce on-the-fly content.A well-planned feed is not just a visual treat, but a carefully choreographed balance of consistency and originality. And remember, behind-the-scenes content isn't just filler—it's the golden thread that weaves your brand's narrative.Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.M Path is produced and managed by Urban Podcasts.

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