MARKETING CONVERSATIONS with LampHouse Films

The best marketers are secretly comedians at heart. Because landing a joke and writing compelling copy aren't that different.    This episode, Josh talks with Jacques Spitzer, the CEO at Raindrop. Raindrop is the mastermind marketing agency behind some of the best DTC campaigns in the last few years. From Native to Ruggable to Dr. Squatch, their films have yielded incredible results. So what is their secret? In this conversation, Jacques shares his insight on how to get the best return on your marketing investment through comedic and clear copy.

The foundation of marketing is persuasion. And while there are ethical forms of persuasion, marketing and advertisements have historically persuaded their target audiences by leveraging hurt and insecurities. From your classic dieting ads to Walmart's new ice cream collection, companies have been using pain for profit since the beginning.    This episode, Josh talks with Natalia Sanyal, an inclusive copywriter whose focus is helping human-first brands grow sales without the need to give in to destructive marketing tactics. In this conversation, Natalia exposes some harmful marketing tropes like exploitation and how to avoid them so that your ads age well and your brand breeds positive impact.   Natalia Sanyal: https://www.nataliasanyal.com/   Sign up for our Bonus Content - https://lamphousefilms.com/signup/ Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse

Attention is today's rarest commodity. The average person sees between 2,000 and 10,000 ads a day. With high demand and low supply, how can you make sure your brand is noticed? And the challenge only increases for non-profits.    This episode, Josh talks with Jason Rothman, the Executive Creative Director at J2. J2 is a marketing agency located in Philly. In this conversation, we look at their striking campaign to address the poverty in their home city. 

All Natural Mold   When Burger King took all preservatives out of their burgers, no one batted an eye. So they created an ad that started turning heads.    In this sequel episode with Iwo Zakowski, the Global Head of Brand Marketing at Burger King, Iwo shares the interesting thought process that led to their famously gross yet engrossing “Moldy Whopper” ad.   Watch the Full Burger King campaign Here!   Sign up for our Bonus Content - https://lamphousefilms.com/signup/ Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse

Burger King's ads are known for their bold reframing. Taking negative insight and building an ad around it has given them amazing brand equity with marketers and audiences around the world.   In this episode, we talk with Iwo Zakowski, the Global Head of Brand Marketing at Burger King on insight and innovation that lead to their recent “All About the Whopper” ad.   Watch the Full Burger King campaign Here!   Sign up for our Bonus Content - https://lamphousefilms.com/signup/ Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse

Nuggs may sell plant-based chicken nuggets, but their recent marketing splash had even meat eaters intrigued. As an entry into Canada, Nuggs and their genius marketing collaborators at Rethink decided to one up chicken with more than their nuggets. They wanted to make them fly.   This episode, we talk with the creators at Rethink who brought this idea to life on the conception and execution of such a wild campaign idea.   Watch the Full Nuggs Video Here!   Sign up for our Bonus Content - https://lamphousefilms.com/signup/ Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse

Copy can get in the way, especially with billboards. People are smarter than we give them credit. But why should they care?    On today's episode, we sit down with Brendan Quinn, the Creative Director behind the Phillies' recent billboard campaign, on simplifying and marketing to the senses.   More on the campaign: https://musebycl.io/sports/phillies-welcome-back-baseball-sublime-copy-less-billboards   Sign up for our Bonus Content - https://lamphousefilms.com/signup/ Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse

Organic marketing takes time. Paid advertisement can break even, but loyal audiences are what bring profit.    This episode, Josh talks with Eric Bandholz, the founder of Beardbrand, on growing your business organically. 

Skip the Marketing Cliches.   On today's episode, we talk to David Lachowicz, the Creative Director of DMI Partners, about cutting to the meat of every message and keeping it relatable.   Sign up for our Bonus Content - https://lamphousefilms.com/signup/ Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse

Branding is so much more than logos and websites. On today's episode, we talk to Antoinette Marie Johnson, the founder of Cohere, about how they're bringing branding into the real world.  Sign up for our Bonus Content - https://lamphousefilms.com/signup/ Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse

Social media might be free to use, but it costs you a lot of time, energy, reworking, and risk before it yields results. What you say and where you say it can have a big impact on your brand. But a rush to fill platforms with content can be loud and not always positive. To break this down, we invited Marty McDonald, the Co-Founder of Bad Rhino, to give us his thoughts on how companies can capitalize on their online presence. Is "content, content, content" really the best strategy? Or is it possible that there's such a thing as too much social media. Sign up for our Bonus Content - https://lamphousefilms.com/signup/ Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse

In this episode, Josh talks with Brightspot's CMO Marcy Massura. Brightspot powers brands such as Walmart, National Geographic, and Mattress Firm with high end CMS and a world class team, but one of their strongest impacts comes from their understanding of internal marketing and company purpose. With brand backlash rising in the media, consumers are becoming more concerned about the morality and purpose of the companies in which they are investing. Today Marcy joins us to provide insight on how to balance your company's purpose and selling message to bolster your brand, but also positively impact your consumers. Sign up for our Bonus Content - https://lamphousefilms.com/signup/ Ready to Talk About Your Next Campaign - calendly.com/lamphouse

In this episode, Josh is joined by Vivek Pandya, a Senior Digital Insights Manager at Adobe. You probably know Adobe from their creative cloud programs like Photoshop and Premiere, but they also offer a robust analytics service that provides insights on things like consumer spending, pricing trends, and popular services. We've seen marketer after marketer talk about the importance of analytics in order to anticipate and meet consumer needs. The insights that Adobe analytics provides is crucial for small and large businesses alike, but never more so than during the holiday season. Sign up for our Bonus Content - https://lamphousefilms.com/signup/ Ready to Talk About Your Next Campaign - calendly.com/lamphouse

Josh talks with Lindsey Plocek, the Principle Product Marketer at Mindtickle. Mindtickle is a sales readiness company that is using AI to power marketing insight. But as technology and marketing evolves, we are faced with more and more ethical questions.  Sign up for our Bonus Content - https://lamphousefilms.com/signup/ Ready to Talk About Your Next Campaign - calendly.com/lamphouse

Josh talks with Brittany Slattery, the SVP and Head of Marketing and Communications at Open AP. Open AP is TV's advanced advertising platform started by networks like Fox, NBC, and CBS to give audiences better and more targeted ad experiences. Open AP continues to refine ways for brands to reach audiences and in this episode Brittany shares her insight.  Sign up for our Bonus Content - https://lamphousefilms.com/signup/ Ready to Talk About Your Next Campaign - calendly.com/lamphouse

Josh talks with marketing innovator and entrepreneur Donye Taylor about the dos and don'ts of Lo-Fi content. A self-taught creative with an ear on the ground, Donye explains the rise of “ugly content” and its role in grabbing today's skeptical and busy consumer. Sign up for our Bonus Content - https://lamphousefilms.com/signup/ Ready to Talk About Your Next Campaign - calendly.com/lamphouse

Josh talks to Simon Harrison, SVP and CMO of Avaya about a wide range of topics, including the importance of grabbing attention early, the power of educating your consumers, and how company culture is the foundation of good marketing. Building a total experience is the key to good business, and that starts with marketing, but it also means that everything is, in a way, a part of the marketing. Sign up for our Bonus Content - https://lamphousefilms.com/signup/ Ready to Talk About Your Next Campaign - calendly.com/lamphouse  

In this weeks episode Josh talks to Liana Douillet Guzmán, the CMO of Skillshare. In their conversation, they discuss the value of having a strong brand and how that impacts performance marketing.  Sign up for Bonus Content here: https://lamphousefilms.com/signup/ Check out Skillshare here: https://www.skillshare.com To schedule a meeting with Josh, email him at josh@lamphousefilms.com

In this weeks episode Josh talks to Meika Hollander, the co-founder of Sustain and the VP of communications at Grove Collaborative. In their conversation, they talk about the importance of letting your companies guiding principles lead the way in your marketing efforts.  Sign up for Bonus Content here: https://lamphousefilms.com/signup/ Check out Grove Collaborative here: https://www.grove.co/home/  Check out Sustain here: https://trysustain.com

In this episode, Josh talks marketing with Scott Anderson, the CMO at Intermedia. They cover the difference between B2B and B2C marketing (it’s not as big as a lot of people think it is), finding your unique value, content marketing, and one of our favorite topics [link to Turo], listening to your customers. Sign up for our bonus content here: BONUS CONTENT How is Netflix Disrupting Advertising: WATCH TRAINING

Sign up for bonus content to listen to Josh and Andrew's conversation about their latest ad campaign: lamphousefilms.com/signup   Andrew calls listening to your customers “Marketing 101.” This belief has allowed them to customize to match what their users needed, and to tailor their marketing to appeal to the kinds of users they knew were passionate about the platform.

For bonus content, sign up here: https://lamphousefilms.com/signup/​ If you want to chat with us about your next campaign, you can reach us here: https://lamphousefilms.com/contact/​ In this episode, Josh talks to Adrian Montgomery, the CEO of Enthusiast Gaming, about how Esports is not just one of the fastest growing industries in the world - it's one of the most exciting new advertising arenas.

For bonus content, sign up here: https://lamphousefilms.com/signup/​ If you want to chat with us about your next campaign, you can reach us here: https://lamphousefilms.com/contact/​ In this episode of Marketing Conversations with Lamphouse Films, Josh talks to Dipti Kachru of JPMorgan Wealth Management about her experience marketing that brand, and the art of segmenting a brand.

For bonus content, sign up here: https://lamphousefilms.com/signup/​ If you want to chat with us about your next campaign, you can reach us here: https://lamphousefilms.com/contact/​ In this episode, Josh and Jen take on some common ideas, like the thought that building a company comes before building a brand, and the belief that if a product is good enough, it will sell itself.

Don't miss our Bonus Content: https://lamphousefilms.com/signup/ Samanah believes how you respond to failure is what shapes your career and your personality. Her passion and determination led her to innovative methods, like discovering the potential of influencer marketing before it was common.

Don't miss our Bonus Content: https://lamphousefilms.com/signup/In this episode, Josh talks to BJ Werzyn, the founder and CEO of West Shore Home, about the explosive growth of the company, and how their marketing philosophies have changed (and stayed the same) over the course of that growth.EFFECTIVE MARKETING STARTS WITH KNOWING WHO YOU AREWest Shore is great at marketing. That’s mostly because they know exactly who they are as a company. They know what they’re good at, and what the experience of working with them is like. And they’re good at communicating that. But you can’t communicate what you don’t know.They’re extremely intentional about everything they do. They have core values that every employee knows, and goals and purposes that drive everything they do. Since they have those, marketing is as simple as finding good ways to say it, and saying it in places that drive revenue. Companies that know who they are can attract the right customers. Companies that don’t, can’t. It’s that simple.

Sign up for bonus content HEREIn this episode, Josh talks with Lorna Sommerville about why marketing needs to build a brand and drive measurable sales, the importance of customer feedback, and why being authentic in a bubble isn’t as important as listening to what your customers need from you.BRANDING AND SELLING SHOULDN’T BE SEPARATE PROBLEMSThere’s a prevalent idea in the marketing world that you spend some money on building your brand, and some on driving immediate sales. The second cost is measured and tracked and optimized zealously, the first is seen as a bit more amorphous. But some marketers, like Lorna Sommervile, believe in a more holistic view: everything you do should drive measurable sales. And nothing you do should detract from your brand. If a piece of advertising won’t do both, you don’t need it. 

GET BONUS CONTENT EVERY WEEK:https://lamphousefilms.com/signup/ THE IMPORTANCE OF PUBLIC RELATIONSWhen we talk about marketing, we normally mean advertising. And that’s one of the most important pieces, but it’s not the only one. Branding is a crucial part of positioning your company, but that means a lot more than logo design. In this episode, we discuss the importance of publicity as part of a marketing strategy. Articles and press releases are essentially free ads for your product or company. If you have the skills of a good publicist, publications can become free advertising sites, driving traffic and goodwill toward your brand. 

In this episode, Josh talks to Daniel Harmon of Harmon Brothers, the agency that created viral ads for Poo-Pourri and Squatty Potty, among others. They discuss the methods behind Harmon Brothers’ success, and dive into their creative process. This is a discussion anyone interested in advertising will love. CREATIVITY AND SELLING CRAPFrom the famous unicorn squatty potty commercial to their Poo-Pourri commercials, the Harmon Brothers aren’t afraid of using potty humor to sell, well, potty products. And their films work: from their use as YouTube video promotions to the free social media marketing they received from people eager to share the humorous videos, those films put brands on the map.But good marketing, even joke-filled YouTube marketing, doesn’t come without deep creative thinking. The great creative companies all spend time learning how to be creative. For Harmon Brothers, this comes from making creative space, as inspired by the Deep Work book and other strategies to allow themselves to operate at their most imaginative. We learned a lot from this talk, and we know you will, too.DIGGING DEEPERDaniel discusses their practice of sitting with a project for a while, engaging in intentional downtime before starting on it. You can read more about the creative value of boredom in THIS BBC article. https://www.bbc.com/culture/article/20200522-how-boredom-can-spark-creativityMore and more ads are being watched without sound. You can read more about how that affects viewers here:https://www.teads.com/sound-off-or-sound-on-the-impact-of-sound-on-mobile-advertising-and-how-to-design-for-sound-off-environment/Daniel says that nothing sells better than the truth. You can read an article about this, with some examples, here:https://www.marketsmiths.com/2019/truth-well-told-still-the-best-marketing-strategy-of-them-all/You can learn more about the book Deep Work here:https://www.calnewport.com/books/deep-work/

In this episode, Josh talks to Jennifer Thompson of Procter & Gamble about their hair care brand, Aussie, and how to reach Gen Z consumers. Gen Z has a good sense of a brand’s authenticity, so this means, more than just talking the talk, companies have to walk the walk. For Aussie, this means customer-centric marketing that positions actual users as the face of the company. And it means Curl Power (it'll make sense when you watch the episode). MARKETING THAT LOOKS LIKE THE CUSTOMERAdvertising used to be deeply aspirational: This could be you, if you bought our product. In the last few years, a lot of business marketing has moved toward a type of marketing that sees and celebrates their customers as they are. To accomplish this, companies are segmenting their brands so that they can focus on authentically connecting with a subset of the population through target marketing strategies. Procter & Gamble achieved this with Aussie by focusing on marketing to Gen z through social media influencers and other social media marketing strategies. But influencers aren’t the whole picture. Aussie understands that hiring any influencer agency or taking a social media marketing course won’t drive connection with this world-changing young generation. To do that, they had to recruit their biggest fans to ensure that their advertising truly reflected who their customers are.For bonus content, sign up here: https://lamphousefilms.com/signup/If you want to chat with us about your next campaign, you can reach us here: https://lamphousefilms.com/contact/

SELL THINGS PEOPLE LIKE, AND MARKET THEM IN WAYS PEOPLE RESPOND TO Even the best marketing plan can’t stand on its own. It’s just how you spread the word. If your product isn’t excellent, or if your customer service doesn’t satisfy the consumer, all the marketing in the world won’t help you build a lasting brand. Woodstream’s marketing tips include scouring online reviews to learn what’s important to customers in their industry, and not just the positive customer reviews - the complaints as well. Their strategy also includes meeting customers where they are with social media marketing, and advertising on Amazon. They also emphasize a customer response strategy and excellent customer service training, to make sure they’re always accessible to their customers. In this week’s Marketing Conversation, Josh talks with Brad from Woodstream about using customer behavior to tailor their messaging, and more! For bonus content, sign up here: https://lamphousefilms.com/signup/If you want to chat with us about your next campaign, you can reach us here: https://lamphousefilms.com/contact/

THE COMPANY WE ALL LOVE MARKETS IN WAYS WE CAN ALL GET BEHINDLEGO has always been about quality, never settling for cheap toy construction or other easy outs, always investing in the long term. So it’s no surprise that their ads are high quality, entertaining and watchable. Even more important, they’re focused on giving back to their customers in a difficult time.Josh Henry discusses LEGO’s marketing philosophy, especially their use of social media marketing, in this great conversation with James Gregson.For bonus content, sign up here: https://www.LampHouseFilms.com/signupIf you want to chat with us about your next campaign, you can reach us here: https://lamphousefilms.com/contact/ DIGGING DEEPERLEGO has been using Pinterest to keep children (and adults!) entertained in lockdown. You can visit their Pinterest here: https://www.pinterest.com/LEGO/ The Coronavirus has had a major effect on B2C commerce around the globe. You can read more about that impact here: https://www.bloomreach.com/en/blog/2020/03/coronavirus-the-implications-for-b2c-commerce.html We always push for quality in every kind of advertising. You can read more about the importance of quality over quantity in social media marketing here: https://www.socialmediatoday.com/news/quantity-vs-quality-what-content-marketers-need-to-know/552997/

For bonus content, sign up here: https://www.LampHouseFilms.com/signupIf you want to chat with us about your next campaign, you can reach us here: https://lamphousefilms.com/contact/ INVESTING, LIKE ADVERTISING, SHOULD BE FOR THE PEOPLEWe’re passionate about making quality films that feel accessible to everyone, that invite everyone in instead of creating barriers of entry to products or communities.This is what Public does for investing. For a long time, investing was inaccessible for the majority of people. You needed to know how. Often you needed to live in the right places. Most of all, you needed a lot of money. Micro-investing apps are changing that. You can invest 10c right now, if you want to. That’s progress. What most traditional investors had, though, was a community of investors around them, providing knowledge and advice about industries they understood. Public is the first micro-investing app to provide that community, combining social media with investing so that new investors can benefit from seeing what the community is putting their money in, and why.  DIGGING DEEPERPublic is a new social investing app aiming to make investing accessible for everyone. You can learn more about it here: https://public.com/featuresKatie discusses their new Ticker Tees. You can see those here:https://public.com/ticker-teesIt’s a strange year for investing, but as Katie mentions, a lot of people are doing very well. You can read some tips for investing during a pandemic here:https://www.universityofcalifornia.edu/news/4-tips-investing-during-pandemic 

Every industry has been hit hard this year, but few harder than tourism. In places like Lancaster County, where tourism is a huge part of the economy and one of the largest sources of employment, it’s an uncertain time. On this week's episode of MARKETING CONVERSATIONS, Josh talks to Joel Cliff of Discover Lancaster. In their conversation, they discuss how tourism impacts the local economy, and their plans to overcome the challenge.For bonus content, sign up here: https://www.LampHouseFilms.com/signupIf you want to chat with us about your next campaign, you can reach us here: https://lamphousefilms.com/contact/

Ryan Riess is the Marketing Director of C-Sweet Studio, which is the in-house creative agency at The Hershey Company. Hear Ryan's insight on marketing in a Covid-19 world. Subscribe here for frequent bonus content and extended interviews!

Public Goods produces hundreds of healthy, sustainable goods at direct-to-consumer prices. Glean marketing insight from Founder & CEO, Morgan Hirsh. Subscribe here for frequent bonus content and extended interviews!

MARKETING CONVERSATIONS with LampHouse Films is a show where we chat with today's marketing thought leaders. Hear more about the show and preview insights from upcoming episodes, featuring top marketers from LEGO® and Hershey® Chocolate. Subscribe here for frequent bonus content and extended interviews!