In this episode, CSB Director CB Bhattacharya is from San Francisco, California by Danielle Jezienicki, Senior Director of Sustainability at Grove Collaborative. A certified B Corporation, Grove Collaborative creates and curates 150+ sustainable, high-performing brands. Their products are plastic neutral and carbon neutral, and the company has committed to being 100% plastic-free by 2025. Please note this episode was pre-recorded in July, prior to the passing of the Inflation Reduction Act in August 2022. Danielle's final call to action still stands after the passing of this and other climate-related legislation. We encourage you to continue finding ways to move forward by engaging in conversations with your Elected Officials. With net revenue of over $300 million and nearly 500 employees, Grove Collaborative is devoted to more than just profits, and has made public commitments to support a deforestation-free supply chain, remove harmful chemicals from the home, and encourage justice and equity in the workplace and beyond. In fact, they recently exceeded their goal to source an additional $250,000 of products and goods from Black-owned businesses through 2021 by over $100,000. In this episode, Danielle and CB discuss... Grove's commitment to going completely plastic-free by 2025, How companies can achieve their targets for scopes 1-3 to be net-zero with science-based approaches, Ways to lighten your footprint at home, and more. Sign up to receive bi-weekly episodes right to your inbox: bit.ly/csbpodcastemail Submit your "Sustaining Sustainability" feedback and/or questions: bit.ly/csbpodcastfeedback This episode was researched, recorded, edited, and produced by Prof. CB Bhattacharya and CSB Team of the University of Pittsburgh Center for Sustainable Business: www.sustainablebusiness.pitt.edu Music: "Lively" by Dee Yan-Key From the Free Music Archive CC BY NC SA creativecommons.org/licenses/by-nc-sa/4.0/legalcod
On today's show we welcome special guest, Grove Collaborative CEO Stu Landesberg. Grove Collaborative is a leading sustainable consumer products company. On the podcast, Stu discusses: -How he made the jump from the buy side to entrepreneurship -The opportunity he sees in environmentally friendly home and personal care products -Struggles and successes building a new venture from scratch -His favorite productivity hack -And more
This week, Liz sits down with the CEO & Founder Of Grove Collaborative Stuart Landesberg to discuss his passion for protecting the planet's environment. Stu shares what inspired him to create sustainable household products in hopes of combatting the three pillars of the climate change crisis: decarbonization of the energy economy, moving away from industrial agriculture, and plastic waste. He later explains how he never gave up on his vision for his company despite receiving nearly two hundred rejections while trying to kickstart his career. Follow Liz on Twitter: @LizClaman Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode Summary:My recycle bin has less plastic this week and more paper, glass, and aluminum, all materials with much higher recycling rates. My behavior changes around single-use plastic is in direct correlation with my conversation with Kathi King, Director of Climate Education and Leadership at the Community Environmental Council. In this week's episode, Kathi and I add to the conversation we started in last week's episode on plastic in the kitchen. This episode adds more actionable tips to reduce our single-use plastic waste in the bathroom and laundry room. During the conversation, she offers suggestions of companies who work to provide alternative packaging solutions were offered like Blueland, Plain Products, and SF Sustainable.I mentioned the companies I use to reduce my plastic, What the Crap for toilet paper (use the link for $10 off), and Grove Collaborative (use the link for a free gift).Links and resources:Click here for the free How to Eat Less Water CONDIMENT STORAGE TABLE. It is a printable list of popular condiments that belong in the pantry and those in the refrigerator that can be hung in your kitchen for easy reference.Download FREE the TEN TIPS to EAT LESS WATER SUMMER PARTY PLANNING GUIDE for all the tips, steps, and info on how to celebrate like a kitchen activist with your friends and family.Find gifts designed to serve well-being at the Eat Less Water Shop.Get a copy of the EAT LESS WATER bookMake sure you hit SUBSCRIBE so you don't miss out on future episodes released every Monday and (water) Wednesday.
This week, we speak with Stu Landesberg, Founder and CEO of Grove Collaborative (NYSE:GROV). Grove produces a line of sustainable and plastic-free home and personal care goods and it closed a $1.5 billion combination with Virgin Group Acquisition Corp. II in June. Stu talks about how getting to cleaner home goods isn't just about ingredients, but rethinking everything down to whether they are a liquid or a solid. He gets into how much of this innovation comes from the feedback loop Grove has with its DTC customers. He also reflects on Grove's decision to go for a SPAC deal now that the company is on the other end of it, and what advice he has for fellow CEOs fielding SPAC calls today.
Savanah Hernandez joins the program to discuss her exclusive story on the Biden administration funding "legal" child trafficking at the border. Plus, Judge Bruce Reinhart ordered the DOJ to prepare a redacted version of the Mar-a-Lago affidavit. And will monkeypox eventually be categorized as an STD? Today's Sponsors: With dozens of comfort innovations, Tommy John keeps you feeling super confident AND super cool — from lounging at home to summertime fun. Go to https://TommyJohn.com/WHY for 20% off your first order. Grove Collaborative is helping to start a sustainable revolution at home by offering over 150 brands that can make a real impact. Go to https://Grove.com/NEWS to get a free gift set worth up to $50 with your first order. Plus, shipping is fast and FREE. Bank on Yourself lets you reach your financial goals and dreams without taking any unnecessary risks. This strategy also lets you take a TAX-FREE retirement income, which protects you from the coming tax tsunami. Go to https://BankonYourself.com/MATTERS to get a FREE report with all the details of how adding Bank on Yourself to your financial plan can help you take back control of your money. Learn more about your ad choices. Visit megaphone.fm/adchoices
Since he was a grade-schooler, Stu Landesberg dreamed–as odd as it sounds–of starting a sustainable home-products company. When he founded it, in 2012, he called it ePantry, and it didn't exactly soar. Investors were lukewarm–and customers hard to come by. But with a rebrand and reshaped strategy in 2016, Grove Collaborative started finding lots of eco-minded consumers online and over social media. This year, as the San Francisco-based company turned 10 years old, it was valued at $1.5 billion. In June, it went public with help from a Richard Branson-backed SPAC. Host Christine Lagorio-Chafkin speaks with Landesberg about his journey, from struggling to keep the lights on to running a public company with hundreds of employees–and his promise to the future to be entirely plastic-free by 2025.
4chan users claim to have hacked Hunter Biden's iCloud account. Could this be related to the Ukraine-Russia war? Plus, Elon Musk has BACKED OUT of his deal to buy Twitter. And could the DNC be gearing up to replace Biden in 2024? Today's Sponsors: Omega XL can rejuvenate your joints and muscles so you can move like you did when you were young. Go to https://OmegaXL.com/NEWS and get a second bottle for free. Farmers across the country are warning about a coming food shortage. My Patriot Supply is the nation's LARGEST preparedness company, with more than 55,000 4-star and 5-star reviews. Go to https://PrepareWithNewsMatters.com now to get signed up. We're over halfway through the year, so if you made a New Year's resolution to become more sustainable, you can make achieving your goal easy and start eliminating single-use plastics! Grove Collaborative has reusable swaps to make a lasting impact at home. Go to https://Grove.com/NEWS to get a free gift set worth up to $50 with your first order. Learn more about your ad choices. Visit megaphone.fm/adchoices
We constantly hear about the need to reduce our use of plastic, but many of us aren't aware of alternatives or affordable brands that can help us with the switch to eliminate single-use plastics in our daily life.That's where eco-friendly brand Grove Collaborative comes into play. From skincare to cleaning goods, this company is on a mission to be plastic-free by 2025. In this episode, I speak with CEO and co-founder Stuart Landesberg about how we can all practice sustainability every day and how Grove Collaborative stands out from other brands.Follow Grove Collaborative @grovecollaborative and share your thoughts with me @colmeetsworldSubscribe to Young Influentials on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at firstname.lastname@example.org. Hosted on Acast. See acast.com/privacy for more information.
This week on Retail Leader Trend Talk, we chat with Danielle Jezienicki, director of sustainability for Grove Collaborative, about ongoing sustainability trends and challenges in the CPG industry. Speaking ahead of Grove's upcoming IPO, Jezienicki clues us in on the company's plastic-free promise and how to better understand the broad goals being made across the industry.
Stuart Landesberg is the co-founder and CEO of Grove Collaborative, a leading sustainable consumer products company transforming the industry into a force for human and environmental good. Stu has long been passionate about sustainability. Grove creates and curates high-performing, planet-first products across household cleaning, personal care, laundry, clean beauty, and pets. It was recently announced that Grove will be going public via a SPAC backed by Richard Branson's Virgin Group.
Over the weekend, Biden ad-libbed at the end of his speech that Vladmir Putin "cannot remain in power." Is President Biden going to gaffe us into WWIII? During the Academy Awards, Chris Rock made a joke about Will Smith's wife, and it ended with Will Smith going up on stage and SLAPPING him. Was the slap real? And if so, who was in the wrong? Florida Gov. Ron DeSantis signed the Parental Rights in Education legislation, saying he does not care what Hollywood says, he is not backing down. And lastly, a trans woman tweeted about experiencing extreme menstrual cramps for the first time. Um ... those aren't menstrual cramps. You need to go to the doctor! Today's Sponsors: Backed by 30 years of research, OMEGA XL is a powerful natural supplement that helps reduce pain from inflammation while promoting healthy joints and increased mobility. Order now and get your second bottle free. Visit https://www.omegaxl.com/news Shopping for home essentials should be easy and convenient. That's where Grove Collaborative comes in. Go to https://www.Grove.co/NEWS today to get a free gift set worth up to $50 with your first order! Plus, shipping is fast and FREE. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, we talk to Danielle Jezienicki, Senior Director of Sustainability at Grove Collaborative, founding member of the Girls Club Mastermind, and encyclopedia for all things non-toxic and waste-reducing for your home and life. This episode covers:
Jennie Perry is the Chief Marketing Officer at Grove Collaborative, an eCommerce store that crafts and curates earth-changing products for the home with over 2 million customers. Jennie's been marketing products and retailer stores (on and offline) for over 25 years including Old Navy, Stride Rite, Amazon Fashion & Amazon Prime. Wow! We're chatting about how they run their marketing to recruit new customers, and every tactic she shares is something even the smallest eCommerce brand can do... Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Ukraine and Russia met again for negotiations, but on Vladmir Putin's list of demands was a desire for Ukraine to demilitarize. Sounds like Putin hasn't quite learned the art of negotiating just yet. And while Americans are calling for a switch to U.S. oil, that solution may present its own set of issues. MSM is painting the U.S. trucker convoy in an ugly light, but they won't let it happen! And lastly, our very own host, Sara Gonzales, had a heck of a time at Beto O'Rourke's latest town hall. She gives us all the details! Today's Sponsors: To get started protecting your savings with gold in a TAX-SHELTERED account, request a free info kit from Birch Gold by texting the word "WHY" to 989-898. Whether you're listening to your favorite songs or your favorite podcast, a pair of Raycon wireless earbuds in your ears can make all the difference. Get 15% off your entire Raycon order at https://buyraycon.com/why Shopping for home essentials should be easy and convenient. That's where Grove Collaborative comes in. Go to https://www.Grove.co/NEWS today to get a free gift set worth up to $50 with your first order! Plus, shipping is fast and FREE. Learn more about your ad choices. Visit megaphone.fm/adchoices
San Francisco parents voted to recall multiple liberal school board members. Is this a step in the right direction? Meanwhile, a school in Oakland is encouraging students to hide their gender from their parents using a "transition closet." The YouTube CEO wants governments to control "harmful" language — because governments controlling language has always worked out well in the past. And lastly, tensions remain high between Russia and Ukraine. Do Americans need to be on high alert too? Today's Sponsors: Secure your online data TODAY by visiting https://www.expressvpn.com/why, and you can get an extra three months FREE. Shopping for home essentials should be easy and convenient. That's where Grove Collaborative comes in. Go to https://www.Grove.co/NEWS today to get a free gift set worth up to $50 with your first order! Plus, shipping is fast and FREE. There is only one Christian conservative carrier in the country with dependable coverage, which sends a portion of every dollar you spend to support the First and Second Amendments, veterans, and the sanctity of life — AND which saves you money! That company is Patriot Mobile. Go to https://patriotmobile.com/pages/news-1 and get free activation with the offer code NEWS! Learn more about your ad choices. Visit megaphone.fm/adchoices
Today on the podcast we are pleased to have join us, Stuart Landesberg of Grove Collaborative. Stu is the co-founder and CEO of Grove, a leading sustainable consumer products company transforming its industry into a force for human and environmental good. Stu has long been passionate about sustainability and began building Grove in 2012 when he became frustrated that he had to choose between his values and products for his home. He wanted to create a platform that would allow families easy access to healthy, sustainable products. Grove serves millions of households in the U.S. every year and in 2021 alone, Grove's product innovations are expected to save over 2.3 million pounds of plastic. Last year Grove launched nationwide into Target stores and just announced they are going public via Richard Branson's Virgin Group's SPAC. Stu and his wife, Caitlin, live in San Francisco with their two children and dog and spend as much time outside as possible. Stu and Seth had a great conversation about a wide range of topics including choosing to make a difference in this world over just making money, the ongoing toxic plastic crisis, and more. Show Notes: Be sure to visit: Grove Plastic is Killing Our Planet Social Media: LinkedIn Twitter Visit Coolperx® home page: Coolperx® Reach out to Coolperx®: Phone: 1 (855) 429-0455 email: email@example.com Plus, don't forget to follow or sign up for my newsletter here: PODCAST WEBSITE Support Coolperx®'s podcast by subscribing and reviewing! Music is considered “royalty-free” and discovered on Audio Blocks. Technical Podcast Support by: Jon Keur at Wayfare Recording Co. Episode Transcript: 00:00.00 Seth Cysewski Stu, thank you so much for joining the podcast today I super appreciate your time and and being willing to come on in. 00:10.00 Stuart Landesberg Seth pleasure to be here. Thanks so much for having me. 00:10.10 Seth Cysewski First I just want to say ah you congratulations on quite an impressive year so far so you had brick and mortar launch nationwide with Target and then just recently the announcement of going public with the Virgin Group SPAC. So. Wow. Ah, maybe how how has that all been for you and. 00:31.77 Stuart Landesberg You know it's interesting I well first of all, thanks, you're kind and as any any good business operator knows you know if it looks good on the outside that means it's frenetic and crazy on the inside. So you know I appreciate that. But as you might imagine. There's always a million things swirling. You know I started Grove in 2012 out of a spare bedroom and the business is obviously a lot bigger than that today but it doesn't it doesn't feel that different. You know it's is still the same drumbeat and I still am excited to come to work every day for the same reasons and it feels. Feels just as hard and I have to say it still feels like we have just as much work to do. We are still such a small player with so much work to do to change our industry There's it's easy to wake up wake up hustling now. 01:21.95 Seth Cysewski Yeah I I completely understand what you're saying um well that's great because I want to dive into ah kind of a bunch bunch of that today. Um, maybe let let's start with doing this. Maybe you can tell us a little bit more about your company for the I mean for those who are unfamiliar. I can tell you I was talking to my operations manager and she was so excited I was doing this interview. She sent me the most passionate email I'm telling I had to print it off and read it and she was such an advocate for what you guys are doing and and it which is just speaks so much to the culture and what you guys are building there. But for those. Those who aren't writing those emails to me yet. Maybe you could tell us a little bit about about about the company Grove Collaborative. Ah. 02:03.97 Stuart Landesberg Well first of all, you have great people who work with you I just extended high 5 to her. Um, so Grove is a business that sets that has the goal of changing the home and personal care industries to be a positive force for human environmental health and the way we do that. Is we we play in categories like hand soap dish soap bath tissue laundry detergent face wash shampoo dishwasher tabs. All of those products that are in almost every home in the world and we started out by working with great partners like seventh generation and method Burt's Bees, Mrs Meyers to bring natural products to as many folks as possible make it easier to create a healthy habit around those but where the business is really trended over time is to continue those partnerships but build on them by creating our own brands of product that can really represent the pinnacle of sustainability and not just be less bad but actually be more good and for us the. Biggest commitment. There is how do we take these categories and make them completely 0 waste completely zero plastic. How do we make zero plastic dish soap laundry detergent 0 plastic hard surface cleaner glass cleaner shampoo all of those categories and so the business you know is has really focused over the last several years on how do we go through category by category and create and promote and bring consume to consumers products that are 0 waste in categories where historically the choices have been a derived from synthetic and petroleum based ingredients and b reliant on single waste largely plastic single use sorry largely plastic. Ah, for packaging and that's our focus and we've a commitment to be 0 plastic by 2025 and we're making good progress so get some work to do but making good progress. 03:43.88 Seth Cysewski Yeah, no, That's that's amazing. Can you tell me about the impetus to start Grove and maybe like maybe I mean I hear all these great things you guys are doing. But maybe you can tell me more about like the the problem. And it's magnitude that you're trying to solve or maybe multiple problems. 04:01.24 Stuart Landesberg Sure so we play in a really big industry in the category that we're in home and personal care is about one hundred and eighty billion in the us and about a trillion globally in this giant category where about 100% is wrapped in single use plastic and so that's the catalyst and that's the the mission. But the way we got started is you know, much sort humbler and simpler than that I grew up in a family that was I say ahead of its time in terms of realizing that the world is on fire. Well I should say either is on fire or flooding um depending on the week right? Interesting times we love it. Um. 04:35.10 Seth Cysewski Right. 04:39.14 Stuart Landesberg And so yeah I was probably fourteen years old before I realized paper towels came in any color other than brown and I vividly remember as a kid I wanted to be the CEO of the biggest company in the world. Biggest company in the world as identified by Stuart Landesberg in 1997 was Seventh Generation probably doing like $20,000,000 of sales at the time but we had yeah when you're 14 years old, 13 years old that is like 1 SKU from Coca-Cola in the fridge 1 car from Ford in the driveway and like 200 products from Seventh Generation all around the house so that thought it was the biggest company and I've always had a fascination for this category and a belief that it's one that both there's a huge footprint. But also that the products we use around us right in our homes our most sacred spaces with our families our most sort of like special connections. They're not just about how do you get the the spaghetti off your kid's shirt. That's not just about them. Function. But also it says something about you as a mom or a dad or a parent. Yeah, and so how do we create products that that don't just have a lower footprint but also make it really easy for people to join a movement and to believe that they can make a positive impact right? many of our customers and 1 of the things I'm most proud of. Is that we do as what we do better in Texas than we do in California we do as well in Kansas as in New York you know in our best zip codes are if you look at our top ten best zip codes San Francisco California Portland Maine Elmore Idaho right? This is not a business that has one type of customer. And I feel so passionately about making it easy for everyone across the political spectrum across income levels. You know urban suburban rural to be able to to buy products and to embrace conscientious purchase decisions and embrace a life that that. Regardless of sort of your political ideology embraces things we know to be true like using single use garbage that will last forever is a bad idea for things like dish soap that you use for like an aggregate of 20 minutes right so that's it really started. You know I should say with my parents. But as I've come to understand the size of the opportunity and the number of people it touches I I that's the thing that gets me so excited every day. 07:00.68 Seth Cysewski Yeah, no, that's so fascinating. You mentioned that we we talk about that interestingly I come from a promotional product's background and like bunch of years ago we just had this epiphany. It was like look the industry is just selling waste and like when you when you're giving waste to your stakeholders and then like. Putting that on them like if all of a sudden ah that you're making it their problem and their responsibility and like sometimes making more sustainable choices or in in this case like if you you provide a better customer experience. Um, yeah, it's inclusive of everywhere. I love hearing about that that that's that's really fascinating about the the demographics there. Why why? do you think your industry or or maybe the way you think about this or more specifically Grove is um is well suited. Or needed to tackle this problem head on like what why I mean I know you said like ah it's a big industry and it's ah, there's just a lot of single use plastic but anything more specific about um why you guys or this industry really needs to to. 08:13.96 Stuart Landesberg So interesting I view my life goal as leveraging business to solve the urgent environmental problems of the day and we were talking before you started recording and I like look at the world and I'm like we are can I use an expletive on this podcast. We are kind of fucked. 08:14.26 Seth Cysewski To lead. 08:22.34 Seth Cysewski And. Yes. 08:31.83 Stuart Landesberg And like we need to solve these massive environmental problems I have zero confidence in government to do it. So The private sector has to do it and it will be consumer led because it has to be consumer Led and so given that you look around at the most important environmental problems of the day. And there are people doing really great work to decarbonize our energy and transportation economies and that's really important more recently. There's really good work being done to think about sustainable animal Agriculture right? or replacing animal agriculture which is a huge cause of some of our environmental issues. 08:59.96 Seth Cysewski Um. 09:07.12 Stuart Landesberg But the plastic problem is one. That's really hard to tackle if you think about plastic I mean for those who don't know the origin story of plastic is incredible. It was actually created in the 1950 s sort of out of the petrochemical complex and in the 1980 s 09:08.55 Seth Cysewski Is it. 09:25.74 Stuart Landesberg It became clear and they always knew that end of use was going to be a problem in the 1980 s the industry sort of realized that plastic what what happened to styrofoam and you rarely see the big thick styrofoam cups was going to happen to plastic which is that people were going to say. It makes no sense. We're using this It's totally wasteful. You have to throw in the garbage I feel guilty every time I buy a piece of plastic and that would be a massive problem for all of the giant chemical and petroleum companies that profit from it and so over the last 2030 years a giant lobbying effort. Got sprung up by the petrochemical companies to make the myth of plastic recycling which doesn't work in the vast majority of cases viable are not viable but believable right? It's it's like sort of 1 of the original fake news is that plastic recycling works in the early days of plastic recycling. There was just one type of plastic and you could. 10:10.40 Seth Cysewski Um, right. 10:20.10 Stuart Landesberg Only put I don't know if any of you are old enough to remember like you'd only put a triangle on basically like number 1 plastic like a certain type of very recyclable plastic and then the plastic industry lobbied to be able to create you now. Flip whatever plastic thing is near you over you'll see you know number 1 through number 7 2 through 7 are like never recycled but you always put that into the plastic recycling thing. The result is you don't feel guilty but basically all of that plastic is now not recyclable because the cost of sorting is not worth it anyway. I'm down the rabbit hole but I talk about this because the plastic waste problem is one that the industry has done a better job of covering up. Then the animal agriculture industry or the sort of traditional oil and gas petroleum coal like energy industries. But it's huge. We put almost a trillion pounds of plastic in our landfills and ocean every year and almost 40% of that comes from single use plastic packaging. And if you think of the largest contributors to single use plastic packaging. It is my industry right? We have made trillions of dollars by putting trillions of pounds of plastic into and that is unsustainable right? You've heard all the metrics around the great pacific plastic patch the fact it'll be more plastic than fish in the ocean by 2020. Excuse me by 2050 microplastics in the what I mean it's it's happening and so I look at the most important problems of our day and see this as one that's not being solved at scale yet. But it's also one that every consumer understands because every consumer. Has a piece of single use plastic I would bet everybody listening to this podcast has single use plastic within ten feet of them right? It's everywhere. Yeah. 11:56.34 Seth Cysewski Yeah, no I I Totally agree I think that was one of the original sins right? The chasing arrows and and and I mean I think if anyone goes to to their garbage. It's plastic that makes up the the majority of everything that's going into a a landfill and and it's um. I Love the you're right I think it it's way under undersolved I mean because recycling is really a myth at this point at least at the way in which they want you to believe it So tackling this this huge problem head on and in in in this way is um is commendable. 12:30.83 Stuart Landesberg I mean I don't know that we'll we'll be successful right? But we're sure as hell gonna try. 12:32.79 Seth Cysewski And yeah, well I just I just watched the new Marvel movie. It was a Shang-Chi I don't know if you've seen it. It's amazing. Okay, so it way exceeded my expectations. So the whole family we watched it but there was just a little. 12:41.73 Stuart Landesberg I have it more. 12:50.95 Seth Cysewski Like a little zen quote in there about like you. You know you're never going to hit the target if you don't if you don't shoot the arrow right? , so I want to talk a little bit about like ah you've grown rapidly and you guys are a large organization now which is which is amazing and because you guys are doing really great work. Um, maybe you could talk to me about how you thought about scaling like sustainability and and those solutions. Um I mean because clearly you've been very successful in your leadership and strategy and maybe you know what's coming next for your company and the broader consumer goods industry. From from a least ah from like scaling sustainable solutions from where you see it. 13:31.88 Stuart Landesberg Yeah, it's interesting. So I would say the reason we've been able to improve our sustainability practices as we've scaled is that we've always made it clear from day zero that this is not an organization that's going to attract people who want to make the most money. This is an organization that's going to attract people who want to make the most difference I mean that doesn't mean you. We underpay our people like we have great people. We pay them appropriately. But if you think about like think about your own friends who what do they care about right? There are people who care about you know driving the nicest car and. May be really cool people right? There's people who care about you know Whatever how the patriots did on Sunday and there's people who really care about making an impact and we've always made clear that our team is going to be full of brilliant people. Want to play on the big stage but fundamentally want their life's work to have left the planet a little different and so when you bring those people in to scale the business because I'm not making basically any decisions in the business anymore company is you know thousand well over a thousand people and. So you know, ah very very few decisions are made by me. So my values yeah and sort of don't matter the way they matter is if I make clear that we're always going to bring in people who are making principled decisions and as those people get more resources hire more people who report to them. We're creating a virtuous cycle. Around going deeper and because I've got you know I think about the person who runs our physical product development. This is one of the like best sustainability thinkers I know and so as we get deeper. He is not coming to me with ways just to be more profitable. He's also coming to me with ways. To be more sustainable and that's the kind of person that not just drives or business results but also drives real strategic progress and in terms of how what I think is next for the industry and I'll get get to what next? What's next for Grove after that I think the reason that ties to real commercial success. Is. We've picked a sustainability vector that also is commercially relevant right? 84% of us consumers. Want us to take action on single use plastic 84% like try to find 84% consensus on any other issue right? Ah, it's impossible. 15:53.40 Seth Cysewski Replace. 15:58.68 Stuart Landesberg But everybody understands like you know it's a bad idea a piece of garbage that lasts 1000000 years for my water bottle like you know, ah, it's um and that type of consensus makes it a commercially viable issue right? So when we get better at sustainability. It also helps our business. 16:14.52 Seth Cysewski Um, but. 16:16.84 Stuart Landesberg And that's where I think the industry is going right? finding ways to build solutions that are genuinely better product for the consumer and also aligned from a sustainability perspective I think that's what's happened in you know animal agriculture with beyond meat and a bunch of the plant-based meats a bunch of the play-based milks you see it in the. Electric vehicles and alternative forms of energy and I think it's going to happen in more and more sectors and I think that's what happened for us right? We can find more categories where we can release a product that's genuinely better and also more sustainable now I'll give you a great example of that a couple of examples of that. Our most recent product launch was laundry sheets and these are the most efficacious laundry sheets in the market laundry sheets have exists for a long time but they didn't work right? So it's sort of like you know tree falls in a Forest There's anyone here it nobody's nobody's buying laundry sheets that don't work but they're super efficacious. And they're affordable to the consumer and there's 0 waste and so this is an easier format than sort of like the you know drippy laundry detergent stuff. Um, and so it's a better format better customer experience. Lighter environmental footprint. We can deliver it at an affordable cost. That's going to drive our sales and it's going to drive our impact and so we'll double down there and do more and more and more and so I think what you'll you can expect from us is to really double down. On places where we can deliver a better customer experience I will say we're committed over the long term to not just single you eliminating sort of single single use waste but also finding true circularity right? And that's probably a 10 to 20 year mission but you you should expect us to start dipping our toe that because there's real work to make that happen. 18:00.90 Seth Cysewski Yeah I love hearing that it's so interesting I mean we talk about these big problems that have to be solved right? and like so carbon being one plastics being another but when I have these conversations I the way I look at it is that like. Circularity is where we're going right? because if you solve circularity none of these other things are a problem they they all just go away with circularity. So I I love the target that you're heading and yeah and it's interesting to talking about like. You said 84% of people want to get rid of single use plastics I was just thinking like France just ended up banning it on on their use of produce and so I feel like feel like there's there's the right momentum and um and just getting people on board is is really important. And and speaking of that you guys just launched your own initiative that includes like a working group as well if I understand that correctly. 19:00.38 Stuart Landesberg That's right? So yeah, one of the things. So a second word in our name is Collaborative. We are an organization that genuinely believes if you want to go far go together so we launched the plastic working group. It's got over 75 members. Some companies are much much larger than we um, some companies are super small. And the goal is to help move the whole industry forward and we want to share our Ip and our challenges and we want to hear what others are doing and really the belief is that if we're able to solve this problem for our industry. We're going to move the whole industry forward in a way that's absolutely necessary and I think you know look it also benefits our business because we're on the side of sustainability right? And so we're happy to see that dialogue elevated. 19:48.80 Seth Cysewski Yeah I think of just the way Tesla did that with EVs you know they they they just kind of kept pushing on and then now everyone's just kind of following in line which is going to make a huge impact over time even though they just started as as a niche you know automaker. 20:02.70 Stuart Landesberg Totally and I mean you know when I first started telling people that we should be 0 plastic I think it was like 2015 and people were like that is a impossible be dumb and see like where do you even start Um, and we like started with a single glass bottle. And I will tell you that glass bottle is one that broke a lot of times but you know you get started and I wouldn't say that I mean we're nowhere near Tesla in terms of the acceptance that the next wave in our category is 0 single use plastic. But I think you know we might be 10 years from it and. I think you know is this being early and being crazy are not that different. 20:44.31 Seth Cysewski Well maybe you tell me where do you think you are right now like ah like talk to me about like where in the process I know you said 2025 you're aiming to be 0 plastic or where are you right now and like maybe what? What are your biggest success there or biggest challenge too. 21:01.42 Stuart Landesberg So I look at our industry as at a bit of a tipping point and I look at our success and target as one really interesting proof point. There's never been a brand in our categories that one with a chassis refill system right? and when I say chassis refill. We will sell a glass bottle that you can reuse forever and then you get a one ounce concentrate and you add your own water for example in the hole in the cleaning categories right? and we were so successful with that in our launch we exceeded our expectations and targets. Best launch in the category. Best repeat rate across conventional and natural brands in the category really just super super strong results and this is a format. That's totally new to a lot of consumers and I see us winning in a mass channel like that. As an interesting tipping point because Seventh generation tried something similar, maybe a decade ago decade and a half ago wasn't it was still in plastic back then but they tried concentrates I should say ton of respect for the folks at Seventh Generation real pioneers in this industry but they tried and it didn't work and you know there's a long history. Sure if you've still seen the documentary who killed the electric car. Love that documentary e v one is actually the name of my home wi-fi network. But like there is such a long history of really great sustainable ability driven innovation that was just too early and so I think we're now seeing. The type of innovation that we're bringing to market be adopted by consumers and that is the tipping point and when you know you talked a little bit about like us going public. The reason we're doing it now is that our industry is at a tipping point and the thing we're doing is coming out of being a niche thing. Into that. What I think is going to become really clear is the new I say Heir apparent but is the new de facto for our category. 22:58.99 Seth Cysewski Oh that that makes sense and and the adoption is is may is a is a huge point to to reach and actually I'm going that I had a question for later but just because you mentioned the going public and it it aligns here I Want to jump out to this maybe? um. You talk to me a little bit about like now that you're going public like what will this allow you to do specifically that maybe you were finding challenging up until now is it just speed. Is it just scale or or is there other other is there other synergies or or things that that. That's going to bring to the table to help you. 23:38.70 Stuart Landesberg So when I think about decisions like this I always think with a long view and 1 of the nice things about being a mission oriented company is it's easy to ground ourselves until our vision statement is that we want consumer products to be a positive force for human and environmental health. It doesn't say at Grove it does. That's the thing we want to achieve and when I look at the opportunity to partner with someone like Richard Branson who you know his mouthpiece is a little bit bigger than mine right. His ability to take a trend validated and show that this is the way the world is moving from a mainstream perspective is incredible and that opportunity combined with our ability as a public company to be more transparent and to be a lighthouse. For other folks is really important to me. You know one of the things that's not sort of like in our charter is you know I'm not going to be the one to solve the plastic problem I'm sure some somebody who's you know twelve years old or 20 years old today is going to solve it help solve it. But maybe they will look at our business. As an example of hey you know you could you can build something pretty interesting around these trends and they'll look at that and maybe they'll be able to attract capital because we've been able to return capital to our shareholders right? Maybe they'll feel more inspired to dream big because they can see how big we are. And it's really important to me on a personal level to create that foundation and prove that by I mean we're not the only ones doing this could be 1 of the companies that helps people who are starting companies today understand. That being a a truly mission driven organization. Not a greenwash bullshit mission driven organization is is ah not just a nice to have but actually can be a competitive advantage. 25:36.20 Seth Cysewski Yeah I appreciate that answer I think that that's that's spot on all right I want to wanna take a ah moment and dive into something that like that i'm. Super passionate about and I'm into and and I think about this all the time because we act essentially as a retailer to corporate. So it's it's a little different. We're not direct to consumer. One of the things that I got to really thinking about years ago was just like all the embodied carbon that flows through us. Every time I need to mate become certified carbon or neutral or climate neutral like no one's asking me about the products that flows through our business right? This has turned into a years long long process. But I started thinking about, extended producer responsibility, and labeling and there was and as retailers like what is our responsibility in that right? Because we're not the end user and we're not the manufacturer so I'm curious to know a little bit maybe about how you think about that. And then if you have any upcoming labeling efforts or initiatives that you guys are thinking about we either within Grove or or within your working group. 27:00.12 Stuart Landesberg It's a great question, it's a really interesting thing and I think fundamentally there's this interesting dynamic where does consumerism and does the way that we live as modern humans. Fundamentally have to make the planet worse right? That's to me the question and when I think about when when we created our vision statement at Grove. The reason we said we need consumer products to be a positive force for human and environmental health not just less good but actually. Sorry, not just less bad but actually more good is because consumerism is just like if you looked at consumerism like is it is it going away I think the answer is no right? You have to find a way to make our existence as modern citizens modern people. Compatible with a long-term future for our species on the planet right? not to sound like overly but I believe that and so as we look at sort of like the things that that we can label and that we can do you know I think first you can start at a corporate level. We're certified carbon neutral. Um, we have like a clear path to getting all the way through our scope 3 emissions using science based targets by 2030. We're like doing all of that stuff at a corporate level that you can do and we don't just track carbon. We also track plastic and a number of our other negative externalities. And it's interesting. You know when you get into sort of the carbon stuff and you're in scope 3 and you're like okay who's responsibility really is it is carbon but like the fact is it's getting created and so somebody has to be held to account to it and anyway and so I think you start with that and then the next piece is can you break it down on a unit basis. So that the organization profiting from the unit is also paying for the environmental cost of that unit and so when we became plastic neutral in 2020 that program was really about how do we charge ourselves and our partners for any plastic waste that they were creating. Create a real financial incentive to get out of plastic because it's interesting. You know if you think about the glass packaging that we use a hundred percent of it is more expensive than plastic the aluminum packaging we use a hundred percent of it is more expensive than plastic and it's not like a little more expensive. It's like 20 or 30 or a hundred times more expensive plastic's almost free. But the end of life of plastic is so expensive and so what we started doing was saying okay, we're going to pay for sustainable end of life basically pulling ocean bound plastic and paying for the recycling of that plastic which is fairly expensive to do but you put that into your cost of goods and so. Creating a different structure where the consumer can know that every time they buy from Grove a hundred percent of those products are not contributing on a net basis to the problem and we because we profit from selling those products we should bear the cost of those externalities and not push it onto consumers. And not push it onto the federal government which is really just another way of pushing it back onto consumers right? who pay for it through taxes we make the money we should pay and so that's how I think about it and you know from a labeling perspective I think the carbon one is probably the one where the industry is farthest along but in our particular category. The carbon footprint of the plastic that goes into it is far and away the biggest contributor and so we we wanted to sort of start there at the biggest problem for our industry. 30:35.25 Seth Cysewski No I mean that makes sense. Yeah, we've thought about that a lot we we run LCAs on there all the products we sell and then and and we yeah we include end of life because I just Don think that if you're unless you're going to grave it just doesn't matter right? You can't just like decide. It doesn't exist like you know push that problem off right? and then. And we then we we offset set all of that through direct solar investments in you know the dirtiest parts of the us grid and I I just think it's like it was really important for us to yeah to to own that and put that in our own cogs right? just because someone has to take accountability. It's it's really hard. Um. So I anyway, thank thank you for answering that I I I don't know what the right? The right way to do it is but I you know, um, it's and it's encouraging that that we're having these conversations and and we're looking at all of this stuff. Um, all right. Last year or so you entered physical retail which has been kind of a trend you know among a lot of the early direct-to-consumer brands I think of like Casper or even Amazon um, what role or assistance. Do you see your physical or your retail presence playing towards your your bigger mission or how has it. 31:51.15 Stuart Landesberg Yeah, so in our category home care. Our most important category in home and personal care about 90% of the category is still shopped in traditional retail a little less than 10 percent is direct consumer in home care. It's only 3% direct to consumer. So if we want to achieve our broad mission then we need to be approachable and accessible to 100% right? And so we're we're lucky to have gotten to scale and the direct to consumer channel has amazing benefits super close to your customer you can test and learn really quickly. You can create the perfect customer experience and you can get the data directly back to an amazing place to innovate but to really scale and really change the problem you have to be broadly accessible and so that was why we went into retail and the role we've seen it play. Is both in accelerating our mission and accelerating our awareness. It's interesting. We've only been in target for Nine ish months now but it's already a number 3 source of brand awareness for us because so many folks see the product on shelf and it's interesting because it's the only one without plastic in the category. And so it's quite intuitive to the consumer. Why we're different and that benefit as we're trying to build our brand as the clear market leader I should say we are the clear market leader to try to stay the clear market leader in zero plastic is so valuable to us. And so we think of it going in both directions right? The brand that we've built online is part of the reason that we've been so successful in brick and mortar right? Millions of people have tried and like the product but also the awareness we get in brick and mortar. Helps drive our overall business. But I think if you start with the end in mind and work backwards. You know how do we solve this problem. It's not by proving. Okay, we can yeah the online 3% is fast growing. It's not by saying cool. We can take that 3% to 5% no we can change the 97% 33:54.74 Seth Cysewski I like that. What's the biggest challenge you're facing right now in your business for Grove and how are you guys tackling it? 34:02.20 Stuart Landesberg So I think yeah yeah I mean the biggest question I think is it challenges focus mean if you look at our categories and you believe as I do that. All of them have to change where do you go first right? I mean. You know, do you want to start with the plastic bottles that you know all the supplements come in. Do you want to start with the deodorant cases right? impossible to recycle. Do you want to start with you know some of the like interesting accessory categories right? Like. Why are we? We sell compostable sponges. Why are people using non-compostable sponges right? but sponges basically made out of petroleum put on your dishes every day like why are people doing that right? So where do you go first and were you know, much bigger than we were ten years ago when it was basically just me and my two co-founders but were still you know? ah. Ah, speck of dust relative to the size of the industry and so making sure we are laser focused on the places that create the most value for the consumer where we have the most differentiated product and where we have the most sort of credibility from a capability perspective to deliver. So we know those best will pay off That's the hardest thing. There's a great quote that I love which is organizations don't die of starvation. They die of indigestion and I think that's always that's always my fear. 35:30.93 Seth Cysewski It's good I just heard I just reheard a quote from Steve Jobs either day talking about the value of saying no for for for strategy you know and like to to to stay focused. Um, no, that's true I mean really because there's a million things you could do. Probably all at once. But but if you're if you're trying to do it all. It's just not gonna work. Um as we wind down here I be a cut conscientious of your of your time and I appreciate your time today. This has just been fantastic. Um, so. You're small in the industry but you're you're not a small company anymore. And you're definitely intertwined and you know in in your industry I would say you know it as as well as anyone when when you're looking into your crystal ball. What what does the future look like for consumer goods and let's say the next 5 and then the next ten years 36:30.87 Stuart Landesberg So I think the next five years will be a gradual transition that looks massive in retrospect right? I think you know the supply chain issues of the last couple of years have really pulled people's focus away from the long term trends. Into dealing with short-term short- term emergencies and I think that we're going to see a real reversion back to the trend that's been happening all along which is that as consumers become more educated. They consistently want products that are better for them and better for the planet right? Education goes up like the internet people listen to podcasts like this. They're like. Oh my gosh I didn't know that plastic was created by the petrochemical industry I didn't realize that recycling was just a myth which is basically a marketing shtick to allow Exxon to sell more oil to whatever chemical company is like turning it into plastic right? Most people don't realize that I didn't realize that for a long time people will learn that and they'll big now. Look at all of this plastic a little differently right now I understand ah so I think that type of education will continue to grow and as it grows adoption of natural products and sustainable packaging will increase and I think a lot of people are focused in our industry right now on supply chain issues and. Those are all real issues with their short term and so I think with a 5 year viewer we're going to see those consumer trends reemerge then with a 10 year view I look at you know some of the legacy solutions the way I think people look at Folger's coffee now, it's not going to go away but most people prefer Starbucks or whatever like you know, fancy coffee chain people go to now right? like that very few people are making the like you know pour the pour the mix in and then pour hot water on and that's your that's your thing right? That's like kind of old school and I think single use plastic packaging in our industry will look that way in Maybe it's a decade. Maybe it's two decades. And I think people will start to think about circularity then the way people think about you know people like I me are thinking about single use plastic now because aluminum is better. For example, right? like 1 of the closest things we are to circularity is aluminum recycling is really good right? I send you an aluminum bottle it gets recycled I can turn it into another aluminum bottle right? It's actually pretty efficient. But I think real circularity in our industry is going to get a lot closer. Um from sort of like year 7 through 15 than even years 1 through 7 because I think we gotta get. Prove the demand for sustainability first. But I think it's manifest destiny will just take some time. 39:11.92 Seth Cysewski Yeah, it's always interesting I Just think back like because plastic is still kind of a relatively new phenomenon and it was really ah, created to be just disposable and so we're just talking about adding waste to our lives and but there was a time not that long ago like our grandparents were like. They didn't have plastic and everything was fine like you know life wasn't significantly worse for them. But we've just been led down this path and and now we're now we're having to undo it so but seeing single use plastics become obsolete would be Fantastic. I Hope it's 10 and not 20 But I I'm glad to see that that we're heading that way. Um all right? So I kind of will finish off this interview and I guess you know my last question for you would be like what it would be. You're single or you know or a couple if you if you have a few takeaways that you would want other business leaders to know. 40:19.50 Stuart Landesberg I think my my number 1 takeaway from the last decade of my life and I should say I mean now it looks like oh my gosh this has been a big success but like 5 years in we hadn't raised any institutional capital. Everyone's like why did you leave your good job to go like sell toilet paper on the internet you're insane and this didn't work. Right? So like yeah, those were the hardest 5 years of my life and I just want to say like feels obvious now like I was probably a great journey you know messier in truth but I will say that I I look back and you moment like company I feel'll give you a minute to reflect. There's never been a time where I said gosh I wish I was in a more lucrative industry I've never like never I'm just so grateful to get to go in every day and work with an amazing group of people who share my passion. For having our actions hour every day. Our presence have changed the course on some issue that matters to us and I think should matter to everyone and I've never regretted sort of pushing hard for purpose and. Yeah, you can't control all the things right? some businesses fail some businesses don't purpose driven businesses fail purpose driven businesses succeed but I never regret having pushed hard to put purpose at the top of the agenda. 41:46.59 Seth Cysewski That's awesome. Well Stu, thank you again so much for joining us today I really enjoyed our conversation I love all the work you guys are doing I think it's so important as we talked about earlier. I mean this is this is really urgent and you know and it's becoming more and more apparent every every single day and so I love seeing you guys are taking the lead and I'm rooting for you? Um, we're gonna go ahead and you know I'll put all the links in in the show notes and and. You know, including to you know your most recent op-ed about the plastic crisis because I think that that's really important. Um, you know there's really no such thing as too much education around this stuff as it just kind of ripples out. So thank you thank you for being here. 42:32.12 Stuart Landesberg Ah, such a pleasure. Thank you for having me. It's It's always fun. © 2021 Coolperx®. All Rights Reserved.
We're taking a look at some of our favorite moments from the 2021 Fast Company Innovation Festival. Here's a conversation that goes beyond recycling to talk about reshaping supply chains with Stuart Landesberg, cofounder and CEO of Grove Collaborative; Alex Totterman, founder and CEO of Cove; and Lee Ellen Drechsler, senior vice president of Platform Innovation and Corporate R&D at Procter & Gamble.
Today we are joined by sustainability content creator Delilah Isabel. On her platform, you can find sustainability tips that are broken down into actionable items, the latest on our climate, ways we can be a part of the change, the coolest brands doing amazing things for the world, as well as ideas for human connection. She has also partnered with brands such as Grove Collaborative and the IPCC. Her feed is truly a burst of optimism and knowledge we all need. In our conversation, Delilah shares how she went from being against TikTok to realizing how much she enjoyed it and what she hopes to take into 2022. Connect with Delilah on Instagram and TikTok! If you resonate with this episode, be sure to follow the show and leave a rating and review on Apple Podcasts or Spotify. Find Our Playground on TikTok @ourplaygroundpod. Intro/Outro Music - Rose (Prod. by Lukrembo)
In this episode, Erin breaks down the Golden Guidelines she uses throughout all of her courses and coaching that have guided her to a path of intuitive eating for optimal mental and physical well-being. Tune in to learn the five guidelines she uses to optimize metabolism, energy, fullness and satisfaction - all while learning how to give yourself permission to truly eat and enjoy food. Grab a notebook for this one! THANK YOU TO OUR SPONSOR: If you follow me on Instagram, you know I've started to switch out single use plastics in our home and have discovered Grove Collaborative - they carry hundreds of products to replace everything from cleaning products to beauty favourites and I'm obsessed with their bottles and counter spray scents. As always with everything I recommend… it actually works! Go to grove.com/rawbeauty today to get a free gift set worth up to $50 with your first purchase (and shipping is fast + free!) and try for yourself. Let me know what you think!
You know how a cry sneaks up on you sometimes? You've never heard Megan and Wendy like this before. Listen in as they talk adult ADHD symptoms and the hell that was 2020. Plus, goodbye Amazon. How to quit - or scale back - your Amazon shopping addiction. We ask a lot of questions in today's episode and would love to hear from you! Email us at firstname.lastname@example.org. Do you want to break your Amazon addiction? Choose just one of the categories suggested in today's podcast episode and try something different. Shop now Mentioned in Episode 57 How to leave a review in Apple PodcastsWriter-inner Lisa recommended Secret Treasures underwear from WalmartWhere to buy women's underwearFelina underwear at CostcoWarner's underwear on AmazonAdult ADHD symptoms via Mayo ClinicQuitting Amazon, a real-life experiment via Fast CompanyAmazon alternatives mentionedlibro.fm, chirp and your library for audiobooksbookshop.org which supports local, independent bookstoresGrove Collaborative for household productsThrive Market healthy groceriesWhat does B-Corp mean and how is Thrive and Grove Collaborative associated?Instacart for grocery deliveryChewy.com for pet needsAppleTV, YouTube, Google Play, Fandango for streaming moviesTarget, World Market and Urban Outfitters for home decorEtsy for giftsGoody Box from Thread Up review Megan and Wendy Approved! Maybelline Lasting Fix Banana Setting Powder ($11.99 via Target)Haden Dorchester Kettle ($99.95 via Crate and Barrel)
today on read receipt i'm talking with luana bumachar from peach not plastic a clean, vegan, 100% plastic-free personal care brand. as the vice president of grove collaborative, luana started a mission to destroy the idea that sustainable products need to sacrifice consumer enjoyment.we explore crafting a framework for collaborations, analyzing consumer trends, and how being authentic is the key to success both personally and professionally.
After almost two years, we're finally seeing the truth come out as the CDC admits that the statistics of people dying from COVID have not been differentiated from those who died with COVID. Despite the constantly changing narrative, the new mayor of NYC, Eric Adams, is suggesting mandating vaccines for school children. Jan. 6 is still in the news as Nancy Pelosi equates voting laws to "a continuation of January 6th". And our military is back in the headlines with the Navy's inclusion of new "woke" classes to their bootcamp routine. Today's Sponsors: Secure your online data TODAY an get three extra months FREE by visiting https://www.expressvpn.com/why.. Now is the perfect time to make your home healthier, happier, and more sustainable. Discover everything you need for a sustainable home at Grove Collaborative. From items for a natural household to personal care, everything at Grove is healthier for you and the planet! Check out the great products at https://www.grove.co/news. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jennie Perry is the CMO at Grove Collaborative, which creates and curates high-performing, planet-first products across many categories. Jennie leads their marketing strategy and is responsible for product marketing and driving consumer engagement and product demand. Before joining Grove, Jennie spent nine years working in Amazon, most recently as CMO of Prime and Amazon North America, where she led Prime Day and Prime marketing global. In this episode, Alan and Jennie discuss growth, sustainability and CPG, and why they can be so hard to achieve. Jennie says, “You don't have to sacrifice performance for sustainability. The common misconception out there is that it's a trade-off, but you can't have one without the other.” Listen to the full episode to hear why Grove Collaborative is on a mission to make sustainability more accessible to the public. Tune in to hear the creative ways they are making this a reality In this episode, you'll learn: How to transform products into a force for human and environmental good The importance of broadening channel diversity Why companies should make sustainability more accessible Key Highlights: [01:44] Wiping out in front of Beyonce and Jay Z [04:48] Where Jennie's career all began [10:18] What brought Jennie to Grove [12:24] Making it easier for customers to buy sustainable products [15:35] Tackling sustainability—starting with plastics [20:10] Changing packaging to save water [23:11] Expanding marketing efforts and channels as a company [28:01] Developing a TV campaign [30:15] Lessons learned along the way [36:00] An experience that defines Jennie, makes her who she is [37:14] Jennie's advice for her younger self [38:07] A topic marketers should be learning more about [39:03] The brands and organizations Jennie follows [41:18] The biggest threat to marketers today Resources Mentioned: Grove Collaborative Jennie Perry Met Gala (Wikipedia) Amazon Fashion & Amazon Prime Grove launches distribution in Target Plastic-free by 2025 Laundry Sheets Cleaning concentrate system Grove video ad from internal creative team Amazon Palm Reader Checkout Dunkin Donuts social media merch drops Glossier unboxing (YouTube video example) Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Jennie LinkedIn: https://www.linkedin.com/in/jennie-perry-9119518/ Grove Collab Twitter: https://twitter.com/grovecollab Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.
Presented by Ferret: Ferret is the first relationship intelligence tool for all business savvy investors to know, for the first time, who they can trust Click Here to jump to the top of the waitlist. Presented by Gorgias: Gorgias is the #1 helpdesk for Shopify, Magento and BigCommerce stores, and can turn your customer support into a profit center.If you're looking to increase your retention for your business, mention Consumer VC and get 2 months of Gorgias for free. Click Here to get started. Thank you Paul Martino for the intro to our guest today Stuart Landesberg, founder of Grove Collaborative. Grove Collaborative delivers eco-friendly home essentials, including household cleaning, personal care, baby, kid, and pet products. I had a blast chatting with Stuart. I know I say that a lot, but I found how he started and grew Grove Collaborative and dealt with the challenges that he faced especially raising capital fascinating, and really enjoyed learning from him. Some of the questions I ask Stuart: What was your attraction to entrepreneurship? How did Grove Collaborative come together? What was the insight? How do you think about price? How do you balance creating and sourcing products that are better for the planet but are also able to compete in price against products that are not good for the planet / the incumbents? How did you pay attention to growth? How do you decide to launch a new product?Unique level of customer dataHow were you able to build this community? Commitment to innovation? Did you start out solely and then an online retailer and then decide to create your own brands? How do you curate third party brands? How do you pick your partners? How do you approach tone and the Grove customer? How did you approach growth and scale? How do you build consumer trust and balancing lots of SKUs, lots of choices but also simplicity? What was your approach to hiring? You will also be creating your own stores? Why did you decide to fundraise? What was your fundraising process? What was the reaction from investors in the beginning? What's one thing you would change about venture capital? What's one book that inspired you personally and one book that inspired you professionally? What's one piece of advice that you have for founders? What's the best piece of advice that you've received
A great resource for household products and personal care products is Grove Collaborative. I order online and it's delivered right to my door. Lugging that stuff home from the grocery store no more!! My favorite non-toxic all-purpose spray cleaner – even for glass is this one https://grove.pxf.io/LP4oWa My favorite non-toxic laundry detergent http://grove.pxf.io/x9QXRO comes in few scents as well as unscented. I also like their fabric softener. I love many of their non-toxic beauty offerings from so many great brands you will be familiar with: http://grove.pxf.io/P04YWq They have some great choices in facewashes and lotions. Easy to make those swaps. Simple changes and better choices is my mantra here at The Güüd Company – and this is a great way for you start. PLEASE REMEMBER: you still need to check products for yourself using the EWG Healthy Living App. You can either scan the barcode of a product or enter the name, and you will see a report giving it a grade from an A to an F and listing any toxic ingredients that you should know about. I encourage you to start somewhere today. Perhaps under your kitchen sink, your laundry room, or in your very own bathroom. Scan your products and make a list of the products that get D's or F's. Then armed with your mobile app head to Grove Collaborative and find better products. While I am not affiliated with many brands I just started working with Grove Collaborative and this post contains affiliate links and I will be compensated if you make a purchase after clicking on my links.
Today's guest is Stuart Landesberg, Co-Founder and CEO of Grove Collaborative.Grove Collaborative is a certified B Corp and e-commerce company providing eco-friendly sustainable consumer products focusing on home cleaning, personal and sexual wellness, and baby and child care. The company offers over 150 sustainable brands whose products are non-toxic, effective, sustainable, and cruelty-free.Grove Collaborative was founded by three friends in San Francisco and sought to answer the question: what if it was easy to find healthier home essentials? Since then, Grove has become a billion-dollar company. In 2019 alone, the company saved over 1 million pounds of plastic and funded the planting of more than 100,000 trees. Before co-founding and serving as CEO of Grove, Stuart was an Investment Professional at Toro Investment Partners, an Analyst at TPG Growth, a Financial Analyst at Vincraft Group, and an Investment Banking Analyst at Lehman Brothers. Throughout his time in finance, he focused on global technology and retail investments. Stuart also holds a BA in economics from Amherst College. In this episode, Stuart and I have a lively discussion about Grove Collaborative, the company's business model, and its core customer base. Stuart explains why the consumer product market is broken, the definition of a "sustainable product", and how to balance government mandates in a voluntary market. We also dive into the role offsets play for Grove, how the company tracks and measures success, and the myth about plastic recycling. Stuart is a great guest with a wealth of knowledge. Enjoy the show!You can find me on twitter @jjacobs22 or @mcjpod and email at email@example.com, where I encourage you to share your feedback on episodes and suggestions for future topics or guests.Episode recorded September 17th, 2021For more information about Grove (and open positions at the company), visit: https://www.grove.co/For more information about this episode, visit: https://myclimatejourney.co/episodes/stuart-landesberg
Servaes Tholen (Grove, Thumbtack, UpWork, eBay) is a financial operator with a wealth of experience leading cross-functional teams. After holding various financial positions at eBay, including CFO of the North America business unit, Servaes moved on to work with smaller, dual-purpose startups with social missions. In today's episode, Servaes joins Catherine Jhung to discuss his transition from eBay to the startup world, his untraditional route from applied physics to finance, how companies like Grove and UpWork are making a difference in the world, and much more.Topics Include:Growing up in the Netherlands. How living abroad before moving to the US influenced Servaes and the work he does today. Working as the VP and CFO for eBay's North America business unit. Key takeaways from his time as a consultant for McKinsey. The marketplace demand for companies with social purposes. The immediacy of climate change, and our social responsibility to respond. Long-term career aspirations. And other topics...Servaes Tholen is the CFO of Grove Collaborative where he oversees Accounting, FP&A, Corporate Finance and Business Operations. Prior to Grove, Servaes worked at Thumbtack where he served as CFO and COO for over four years. Prior to Thumbtack, Servaes was CFO of Elance and Upwork where he was primarily responsible for Finance, Human Resources, Analytics, and Data Science, before, during, and after the merger between Elance and oDesk that created Upwork. He holds an MSc in Applied Physics from Delft University of Technology, as well as an MBA from INSEAD with a focus on finance.Want to Connect? Reach out to us online!Website – https://www.htgc.com/LinkedIn – https://www.linkedin.com/company/hercules-capital/
My mom and I are always on the hunt for eco products that we love. We spend a lot of time and resources figuring out which ones are actually good, and we have definitely had some busts along the way. These however are our favorite eco products and the ones we use almost every day! Hope this helps. Let us know which products you like best. Head over to Patreon this week for a quick video on my mom's two favorite apps to help her connect with nature! Favorite products: true earth laundry strips, Citra Solv, dryer balls, retractable clothesline, SodaStream, composting tumbler, raised veggie beds, CSA membership, organic products, EcoVessel reusable water bottle, drip coffee maker, recycled or bamboo toilet paper and paper towels, Rocketbook reusable notebook, Grove Collaborative shampoo and conditioner bars, second hand clothes, estate sales, reusable straws, renewable electricity, Greenworks electric lawn equipment, MicroLife organic fertilizer. Mother Daughter Earth links: - Support us on Patreon: www.patreon.com/motherdaughterearth - Follow us on Instagram: @motherdaughterearth (www.instagram/motherdaughterearth) - Visit our website: www.motherdaughterearth.biz
Grove Collaborative | Stu Landesberg, Co-Founder and CEO Ever heard of "wishcycling"? I hadn't -- at least, not until today's Authentic Avenue. Today, my guest is Stu Landesberg. He's the Co-Founder and CEO of Grove Collaborative, a now billion-dollar sustainable home brand. They provide, among other things...shall we say "cleaner cleaning?" Between shampoo bars, lotion sticks, hand soap sheets and more, there's so much I didn't know about Grove that Stu helped me to understand. He also helped open my eyes to the brainwashing going on in the world of recycling. News flash: it's not as helpful as everyone thinks. (It's still good!! But it's benefits are overblown.) That's why Stu has committed his brand and his purpose to going plastic-free. Completely plastic-free. On today's show, we also discuss that journey, and how it plays into the authenticity the business manifests for itself as a result. FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA: LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/ LinkedIn (Adam Conner): https://www.linkedin.com/in/adamjconner/ Email Adam: firstname.lastname@example.org Learn more at https://authenticavenuemedia.com/. Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link: https://youtu.be/8ZZbAkKNx7s
Erinn and Ollie are back for another episode and this week, they get candid about in-laws. They share their experiences meeting each other's parents, what happened when their parents met each other, discuss the similarities and differences in how they were raised, and more.Executive Producers: Kate Hudson and Oliver HudsonProduced by Allison BresnickEdited by Josh WindischMusic by Mark HudsonThis show is powered by Simplecast.This episode is sponsored by:Grove Collaborative (www.grove.com/sibling)Policygenius (www.policygenius.com)Public.com (Use promo code SIBLING)Sakara (www.sakara.com/sibling)
With its debut on Target store shelves in the spring, a whole new group of consumers has been introduced to Grove Collaborative this year. We're talking with Grove Collaborative Co-Founder and CEO Stu Landesberg about the evolution of the natural products company, from starting as a direct-to-consumer retailer, to developing new products, to teaming up with one of the biggest retailers in the country. We'll hear from Stu about the efforts to grow the business and help consumers live a more sustainable and planet-friendly lifestyle. Learn more at retailgetsreal.com.
In episode 331, we welcome back our guest, Phil Nadel, co-founder of Forefront Venture Partners, one of the largest and most successful syndicates on AngelList. Click here to listen to Phil's first episode on The Meb Faber Show. In today's episode, we start with an update since Phil first appeared on the show more than three years ago. We touch on some of Phil's portfolio companies, including names you've heard from directly on this podcast like Grove Collaborative, Ten Spot, PartySlate and Remoov. After learning about Phil's role on Gimlet's podcast “The Pitch,” we hear why he chose to launch a rolling fund and the benefits a rolling fund provides to both founders and investors. Please enjoy this episode with Forefront Venture Partners' Phil Nadel. ----- Follow Meb on Twitter at @MebFaber ----- Today's episode is sponsored by NordVPN. NordVPN strives to make the internet better than it is today. It can be free from online threats, censorship, and surveillance. What started with a single VPN server is now one of the most trusted internet security providers in the market, serving over 14 million users worldwide. Visit www.nordvpn.com/meb for 73% off of a 2-year plan plus 4 months free.
“I never think about the failure of the what. I always think about the failure of the how. How did I show up in these contexts? Was fear a really important emotion during these experiences or did I feel light? Was I courageous and open hearted, or did I feel closed?” – Rishi Garg Rishi Garg (@rishigarg) is co-head of the Consumer Investing Practice at the Mayfield Fund, a seed and Series A focused venture capital firm. Before joining Mayfield, Rishi co-founded FanSnap, which was acquired by Nextag. He has led business and corporate development for Google, Square, MTV, and Twitter, and has invested in companies such as Quilt, Grove Collaborative, and Projector. Show notes with links, quotes, and a transcript of the episode: https://www.danielscrivner.com/notes/rishi-garg2-outlier-academy-show-notes Chapters in this interview: Bringing the “people first” mindset to work every day Rishi's top habits for success, including journaling and physical activity Rishi's favorite tools: the legal pad and Flow Club Books recommended by Rishi Rishi's favorite failure and his definition of success Sign up here for Outlier Debrief, our Friday newsletter that highlights the latest episode, expands on important business and investing concepts, and contains the best of what we read each week. Follow Outlier Academy on Twitter: https://twitter.com/outlieracademy. If you loved this episode, please share a quick review on Apple Podcasts.
“The purpose of the startup community is to take a tiny amount of human and financial capital and create a single product, usually, a single thing, an insight that, through incredible intensity, can be used to break open a market and achieve unusual skill.” – Rishi Garg Rishi Garg (@rishigarg) is co-head of the Consumer Investing Practice at the Mayfield Fund, a seed and Series A focused venture capital firm. Before joining Mayfield, Rishi co-founded FanSnap, which was acquired by Nextag. He has led business and corporate development for Google, Square, MTV, and Twitter, and has invested in companies such as Quilt, Grove Collaborative, and Projector. Show notes with links, quotes, and a transcript of the episode: https://www.danielscrivner.com/notes/rishi-garg1-outlier-academy-show-notes Chapters in this interview: Rishi's background and work at MTV, Square, and Twitter Defining business development and the core skills needed for the role Managing M&A as a founder On joining Mayfield and returning to the VC world The “people first” culture at Mayfield The importance of trust between founders and investors Big waves in internet investing, from Netscape to digital identities Sign up here for Outlier Debrief, our Friday newsletter that highlights the latest episode, expands on important business and investing concepts, and contains the best of what we read each week. Follow Outlier Academy on Twitter: https://twitter.com/outlieracademy. If you loved this episode, please share a quick review on Apple Podcasts.
This week, Ollie and Erinn are back for part two of the conversation about their relationship. Erinn shares more about her perspective, the importance of trust, and a helpful insight about forgiveness. Executive Producers: Kate Hudson and Oliver HudsonProduced by Allison BresnickEdited by Josh WindischMusic by Mark HudsonThis show is powered by Simplecast.This episode is sponsored by Olive & June (www.oliveandjune.com PROMO CODE: Sibling) Each & Every (www.eachandevery.com/sibling PROMO CODE: Sibling30) Sakara (www.sakara.com/sibling) Helix (www.helixsleep.com/sibling) and Grove Collaborative (www.grove.co/sibling)
Stuart Landesberg, Co-Founder and CEO of Grove Collaborative, discusses the importance of ridding the consumer packaged goods industry of plastic. Danielle DiMartino Booth, CEO and Director of Intelligence at Quill Intelligence, discusses the FOMC minutes. Mandeep Singh, Senior Tech Industry Analyst for Bloomberg Intelligence, discusses the recent lawsuit from 36 states against Google. Mark Dowding, Chief Investment Officer for BlueBay Asset Management, talks markets. Hosted by Paul Sweeney and Matt Miller. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Stuart — or “Stu” — Landesberg grew up in New York thinking that everyone used brown, recycled paper towels and had a compost bin in their yard. Then he found out the truth, which developed the young would-be entrepreneur's ambition for changing the world through challenging consumer habits. “My early childhood experiences left a huge imprint on me in terms of what I accept as normal,” Stu says on this episode of The Empowered Challenger. “I grew up with a lens that I still see the world from today, which is that the world should be more sustainable than it is. That's at the core of Grove.” Stuart gained private equity skills during his time at TPG Capital while still holding onto his passion for the planet. By combining his business skills (and a little bit of self-admitted hubris) with his environmentalism, he eventually came up with the Grove Collaborative, a company that produces and sells natural, eco-friendly home goods. The road to success wasn't always easy — Stuart says that if he had known how hard it was going to be to start a company, he “probably wouldn't have done it.” But now Grove Collaborative's products are found nationwide at Target, with more successes on the way. More than anything, Stuart thinks about how important it is to disrupt consumer habits and make sure that doing the sustainable thing is the convenient thing, instead of the other way around. With easy access to sustainable, natural products, the path to permanently eliminating plastic waste is in the consumer's hands. Disrupter-at-a-Glance
Now, more than ever, it is critical to brand success to spend the time and focus building a strong brand character. Between the limited in-person interactions we continue to face, and the proliferation of online channels, it is imperative to speak authentically and personably across all touchpoints. This episode focuses on the needed approach for a strong brand character, culminating with a best-in-class example, Grove Collaborative, and their ability to promote a genuine personality in a crowded space among many other strong brands. And as always, if you need help in building your Marketing Smarts, don't hesitate to reach out to us at: Forthright-People.com.
for a rant on the changing culture of the natural industry and what it means for brands. We also unpack Beautycounter's $1B acquisition and retailer Grove bringing its products into retailer Target. Join Eco Echo for interviews & regular takes on the green, eco and natural industry from your friends Corey and Julie K. Our newsletter > ecoecho.substack.comSupport the show (http://ecoecho.substack.com)
We all want to be so fresh, so clean… & if you're listening to this podcast, you probably want to do it more sustainably. Bridget & Jordan are in the same boat. This month, the Green Tea Girls tried three different brands of shampoo & conditioner bars. Bridget discusses the ins & outs of Pela's baby, Habitat Botanicals, & Jordan spills the tea on a Appalachia Proud brand, Rock Bottom Soap Company as well as a United Kingdom favorite, Faith In Nature. They dive a little bit into the problem with Palm Oil (“O rang tan” in my bedroom video linked), give y'all an idea of the availability, usability, & affordability of these products, as well as further brands to try. Get clean in the greenest way possible after listening to this episode! Iceland Palm Oil Advertisement: https://youtu.be/oA10-oZi4Xc Pela: @pelacase // https://pelacase.com/ Habitat Botanicals: @habitatbotanicals // https://habitatbotanicals.com/pages/byob?utm_source=social&utm_medium=habitatIG&utm_campaign=link Rock Bottom Soap Company: @rockbottomsoap (Amy Henson) // www.rockbottomsoap.com Faith In Nature: @faithinnature_uk // www.faithinnature.co.uk LUSH: @lushcosmetics (North America) // https://www.lushusa.com HiBar: @hellohibar // www.hellohibar.com Grove Collaborative: @grovecollaborative // https://www.grove.co Eco Roots: @ecoroots //www.ecoroots.us/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Spring break is the perfect time to do a little spring cleaning...purging the garage, getting honest about the contents of your closets, ditching old habits and thought patterns that are leaving you stuck, or even detoxing relationships. Today we're talking about physical toxins, why we don't want them, and how to start ridding your immediate environment of them. There's no need to feel overwhelmed when it comes to making the changes to rid your home of toxins. Today you'll learn how to start making small but impactful changes, as well as the #1 way to rid your body of toxins for ZERO cost! Passionate about holistic health and great movement, Kate owns and operates Mind and Movement Pilates, a Pilates and wellness studio in Melbourne, Australia. Having been an elite level dancer she gravitated to a career in health due to her love of movement and wanting to get a better understanding of nutrition to improve overall health and performance. She has extensive training and qualifications in Pilates and various other movement modalities including the Gyrotonic Expansion System© and Classical Ballet. A qualified Nutritionist and Food Scientist (BHSc.) Kate has worked within the health and nutrition field for more than 16 years and is passionate about helping women move well, eliminate pain, live a balanced life and make being healthy EASY. Find Kate here: www.MindMovementHealth.com.au https://www.facebook.com/MindMovementHealth https://www.instagram.com/MindMovementHealthandPilates Download your 2021 Dirty Dozen & Clean 15 Cheat Sheet here! To check out Grove Collaborative and get your FREE gift basket (a $35 value), or to check out the clean, natural skin care, click here: https://linktree.com/kerliz --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/theantikalehealthcoach/support
3:41 - Lili shares the importance of trying new industries and taking on new challenges4:21 - Lili believes start-ups aren't that different5:03 - "every company is moving super fast these days."6:35 - Nudging Wall Street think different about MGM.9:08 - "Do you have 5 minutes" collision moments...10:35 - Working for a boss "who wanted to change the world."11:54 - Being at a start-up now ready for TV (top of funnel)13:41 - "Each brand I have worked on has been clear on their role on the world."16:49 - Navigating male dominated industries19:19 - When to follow the legacy of a brand and when to let go/move on21:15 - the power of purpose in business (when its genuine)22:43 - Lili's passion for sports.24:27 - using her toolkit to a new vertical25:59 - Lili's shares her courageous corporate story32:19 - As a team, how does Lili liberate her team forward33:08 - The importance of unlocking your own personal growth.34:36 - Building empathy with your peers35:49 - What's Your Super power?37:55 - A piece of advice for women going into leadership roles
Body Positive & Planet Positive Products For Women: A Conversation With Meika Hollender, Co-founder & President Of Sustain Natural Meika Hollender is the Co-Founder and President of Sustain, the leading brand of all-natural, vagina-friendly sexual wellness and period care products. Also an author, activist, and entrepreneur, Meika has consistently made marketplace history with a myriad of product innovations in the sexual wellness space that redefine the stigmatized narrative around female sexuality.. Meika teamed up with her father Jeffrey Hollender, the Co-Founder and former CEO of Seventh Generation, to launch Sustain Natural in 2014. Speaking to the fact 40% of condom purchases were by women, the company introduced its flagship product—the world's most sustainable condom. Sustain has since grown to include wipes, lubricant, and 100% organic cotton tampons and pads as well as reusable period products. Touting the 10%4Women initiative, 10% of all pre-tax profits benefit women's reproductive healthcare organizations in the U.S. In August 2019, Sustain was acquired by Grove Collaborative, a leading digital-first brand and e-commerce platform for natural home and personal care products. Meika joined the Grove Collaborative team as Head of Communications, while remaining President & Co-Founder of Sustain. For this episode of the Impact Report, Bard MBA's Michelle Aboodi speaks with Meika about social entrepreneurship, body positivity and reframing the conversation and market around sexual wellness. ImpactReportPodcast.com
This week in natural brands and the sustainable marketplace. We talk about the categories we see benefitting from our socially distanced times. Plus: the brand that boldly launched amidst week 1 of COVID-19 and yet another thing that makes Grove Collaborative a retailer worth watching. Join us each week for our hot takes on the latest in natural, conscious, sustainable and better-for-you brands, marketing, retail, startups and more. Support the show (http://ecoecho.substack.com)
SUPPORT THIS PODCAST: https://anchor.fm/awakening-empire/support Referral Link to Grove Collaborative: https://www.grove.co/referrer/13019233/ In today's episode, Kayla talks about how moving backward in certain situations can be so toxic and harmful. She shares how our comfort zones hold us back from a world of risks, opportunities, and most importantly, GROWTH. She shares the first time she had the confidence to step out of her comfort zone when she launched her photography business but then talks about why she shut it down and what she learned from the experience. She shares her final story about a friend who learned the hard way when it comes to moving back into a friendship after it had ended and how detrimental it can be, but sometimes how much you can learn from those situations. Subscribe on iTunes: itunes.apple.com/us/podcast/the-awakening-empire/id1416263167?mt=2 Instagram: @theawakeningempire Business Inquiries: email@example.com NEW EPISODES EVERY FRIDAY! --- Support this podcast: https://anchor.fm/awakening-empire/support