Podcasts about bad rhino

We delve into how Marty leveraged YouTube to skyrocket his agency, Bad Rhino, through strategic video content, even amidst the pandemic chaos. From losing a big contract to clinching major clients, Marty's journey is a testament to the power of targeted video marketing.

We catch up again with West Chester-based marketing agency owner, Marty McDonald. The CEO and Co-Founder of Bad Rhino, Marty shares how every local business should have a podcast – and how that podcast could fill its marketing messaging needs in a easy-to-manage and compelling way.

Social media might be free to use, but it costs you a lot of time, energy, reworking, and risk before it yields results. What you say and where you say it can have a big impact on your brand. But a rush to fill platforms with content can be loud and not always positive. To break this down, we invited Marty McDonald, the Co-Founder of Bad Rhino, to give us his thoughts on how companies can capitalize on their online presence. Is "content, content, content" really the best strategy? Or is it possible that there's such a thing as too much social media. Sign up for our Bonus Content - https://lamphousefilms.com/signup/ Ready to Talk About Your Next Campaign? We're ready to listen! - calendly.com/lamphouse

Marty McDonaldis the Co-founder and CEO of Bad Rhino, a full-service digital marketing agency based outside of Philadelphia, Pennsylvania. He has been in the digital marketing world since 2002 and has consulted with all kinds of small businesses and startups, helping them succeed online. Today, Bad Rhino is a social media marketing and digital agency that services clients locally, nationally, and globally, especially in the world of beer and golf. They've won top social media agency awards.Martyis also the author ofGreat Beer is Not Enough.  In this episode of theSmart Business Revolution Podcast, John Corcoran interviewsMarty McDonald, the Co-founder and CEO of Bad Rhino, about building a digital agency. They also talk aboutMarty's expertise in client success management, his recruiting background, and why he loves working with craft beer and golf companies. Stay tuned.

Marty McDonald is the Co-founder and CEO of Bad Rhino, a full-service social media marketing agency based in Pennsylvania. The company services and specializes in e-commerce, community management, online branding, content creation, and more. Their clients include craft beer, golf, staffing and recruiting, and hospitality companies, among clients in many other industries. Marty has used social media strategies to actively recruit and build an online marketing business for over 18 years. Marty also wrote the book Great Beer is Not Enough and hosts a podcast, Taps and Tees. At Bad Rhino, Marty has worked with the PGA of America, Laser Putt, indoor golf simulator companies, and he runs Golf Fanatics and Golf Cheapskate.  In this episode… Google and Facebook ads are great ways to get people into your sales funnel, but if you're not doing videos yet, you're missing out on the chance to shortcut your sales process. With video, you can reduce your sales funnel from five steps to three. It's that effective, but many people do not know the most efficient way to use this type of digital media.  Video can significantly increase your brand awareness, lead flow, the quality of business you attract, and it can impact how you target your ideal customers. It starts by addressing ideal customer questions to create valuable content, which could be the beginning of a faster sales process. The big question is how do you do this?  Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Marty McDonald, Co-founder and CEO of Bad Rhino. They discuss the power of video to shortcut your sales process, the types of video content Marty has found super helpful, where your videos should reside, and more. 

For this segment of the 300th Episode of the Garlic Marketing Show, Ian Garlic is joined by Marty McDonald, the Co-Founder and CEO of Bad Rhino. Marty will share how Bad Rhino rocked it on Ad Spend with a Medical Recovery Tool. In this episode, Marty and Ian talk about Bad Rhino's Omni Channel Approach. Marty will also explain how to target potential clients and how you can get clicks to your landing page.Watch the full episode to discover the best digital marketing tips on LinkedIn, SEO, website content and design, ads, and podcasting that you can implement for your business right now.What You'll Learn:How to Reach a Revenue of 5 MillionHow to Breakeven on Ad SpendAchieving Successful Results with the Omni Channel ApproachWhat is the Omni Channel Approach?How to Target and Get to Know ClientsThe Ultimate Secret to Achieving our Desired ResultsConnect with Marty:Bad RhinoLinkedInResources:StoryCrewsSubscribe TodayGet started on case stories today! See acast.com/privacy for privacy and opt-out information.

Marty McDonald is the co-founder and CEO of Bad Rhino Inc, an award-winning, full-service social media marketing and digital agency based in West Chester, Pennsylvania. Among Bad Rhino's clients are specialty food companies, craft beer manufacturers, restaurants, golf courses, insurance companies, staffing agencies, apparel manufacturers, fitness clubs, Fortune 500 companies, and Major League Baseball players.Marty started out as a headhunter and used social media strategies to actively recruit and build online marketing businesses for over 18 years. He has since then consulted with small businesses and startups to help them succeed online. He is also the author of Great Beer is Not Enough and the host of the Taps and Tees Podcast.In this episode, Marty McDonald discusses his journey towards becoming the CEO and co-founder of Bad Rhino, advising clients on the appropriate use of social media for their business, and pricing strategies for agencies.This Cast Covers:Marty talks golf gear and his fanboy obsession with the brand Vessel (02:24)The crazy story of how he got 18 clients instantaneously all because he opened his mouth at a networking event (07:10)How Bad Rhino started in 2010 and growing the business 11 years later (08:33)The agency's impressive revenue and margins despite having a small team (10:26)Being able to enjoy life and still work really hard is the luxury of CEO life (13:30)Why most agencies fall into the trap of charging their clients too little for their services (16:27)Ignoring the opportunity costs and why you should be incredibly dialed in on who you work with (20:29)Why it's better to “rock the boat” early on with your clients (21:28)Knowing the true value of your services and charging your worth (27:00)Joey summarizes a three-hour podcast about how we are number one in something in the world (31:45)Marty gives a sneak peek of the new stuff Bad Rhino will be putting out soon (33:48)The movement towards “done with you” services and leveraging wisdom, not labor (37:23)The dangers of lacking a holistic digital marketing strategy (40:57)Additional Resources:The Sales Driven AgencyBad Rhino

When Ben Childs founded Digital Reach in 2011, his mission was to create an agency that operated with integrity, honesty, and skill. Over the years, he has grown to become a leader in the B2B digital marketing space throughout the country, leading a team of 38 people. Today he's here to talk about the things he wishes he knew in order to scale his agency faster. 3 Golden Nuggets Raising prices is terrifying, but necessary. Ben recalls a time when he thought that raising prices was a risky move. But when a new Director of Sales doubled the company's prices, he found that clients would take them more seriously and expected a higher value service. A little outside perspective makes all the difference. Having a network of other agency owners, like the mastermind, can help you get some perspective. Sometimes the answer you're looking for is right in front of you but you're too close to see it. Sometimes you did not do your due diligence and need to be held accountable.  Competition and differentiating yourself. Ben has never considered himself to have competitors. If he's going against others that are too similar to him, then he tries to be different. He asks himself if they are doing what he's doing, how are they different? YOUTUBE VIDEO AUDIO LINK Sponsors and Resources Wix: Today's episode is sponsored by the Wix Partner Program. Being a Wix Partner is ideal for freelancers and digital agencies that design and develop websites for their clients. Check out Wix.com/Partners to learn more and become a member of the community for free. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM   How Does Ben Solve Big Agency Problems? Jason: [00:00:00] On this episode, I chat with one of my mastermind members that has grown a really nice size agency. And we talk about culture. We talk about some of the things that he wished he knew about in order to scale his agency, to close to 40 people, and really still enjoy it and create that freedom that he wants, rather than that prison. So. Let's get into the episode. I think you'll enjoy. Hey Ben, welcome to the show. Ben: [00:00:32] Good to be here, Jason. Jason: [00:00:33] I'm excited to have you on. We've known each other a while, you've been in the mastermind. So tell us who you are and how did you get into this crazy agency life? Ben: [00:00:42] Yeah. So my name is Ben Childs. I'm the president of Digital Reach Agency. We're a revenue-focused B2B digital marketing agency focused on SAS, tech, startups and enterprise, search, marketing automation, design development, and Account-based Marketing. How I got into it is not too dissimilar than I think most people. I had a job at an agency that was pretty crappy. I kind of woke up one day and realized they were pretty churn and burn. So I moved up to San Francisco with a lot of my buddies and I got a job, this is dating myself, at a Daily Deal startup back when those were a thing and they ran out of money and didn't have a lot of prospects. So I took the, uh, computer. That was my severance package from that job, went to RadioShack next door and got a Magic Jack. And just started calling people from my grandma's dresser that I used as a standing desk saying that I could do their digital marketing. I had sold it before, but I had never done it, so just, I knew the holes in the market and just said, "Hey, I'll be doing the work. I'm going to undercut everybody on price. And you can trust me because I need the money for rent." Sold my first few people without a website, cause they were like, yeah, I love it. Let's do it. And that was nine and a half years ago. And now we're 38 people and. Doing bigger stuff than that. Jason: [00:02:00] I love it. I always tell everybody when they come to me about starting an agency and they're like, what do we need? I'm like, you need to know how to do something really well. Ben: [00:02:09] Yeah. One of the things I like about the podcast is there's no real like service kind of education, because if you're not good at what you do, there's not a lot that you can learn from an operations or client management standpoint. And so I think that's something that, you know, when I talk to people about starting businesses, I'm like, well, are you like good at it? And they're like, yeah, I guess it's like, well, maybe you should. Look, I learned on the fly and I was up at 12:00 AM, blowing up Adwords accounts, learning on the fly. And I, you know, I wished I had known better, but the fact is, is you're going to learn some hard lessons along the way, either way. Jason: [00:02:44] Yeah. Well, yeah, I mean, you never do it perfect. And especially too, when we look back and we go, oh man, I wish I knew this before I hit the million mark or before I hit the 2 million mark. So, what did you wish you knew back then that you know now. Ben: [00:03:02] I wish I knew that I can raise my prices. Raising prices still is terrifying, but I hired a Director of Sales from a bigger agency. Gosh, like five years ago. And the first thing he did is just like doubled my prices. And I was like, that's scary. You can't do that. And he just goes, just shut up, Ben, just watch this. And honestly, people took us more seriously. We started getting more kind of rarefied clients and got taken seriously at the table. And we've just found that raising our prices, you don't want to make it too necessary due to expense creep, but just kind of the more we charge, the more seriously people take us. And you get to the clients who expect that and expect to get longer contracts and expect to have a more gentlemanly relationship than, um, a lot of the riffraff that you're going to get undercutting everyone's prices. Jason: [00:03:54] Well, yeah, I mean, I was kinda like you in the very beginning. It's like I was on a race that I didn't want to win, a race to the bottom. I'll be like, oh, I'll like he said, I'll undercut anybody just to make rent. But I feel that a lot of times you have to do that in the very beginning in order to really kind of cut your teeth to figure out. It's kind of like, I always use it as like a buffet. Like you got to try out all this stuff, but it's almost like figuring out which buffet to try. Like, you remember when you're in college or really young, you go to like the $5, all you can eat buffet and then like you would leave feeling really, really bad. Ben: [00:04:34] Yeah. It's, um, but you don't know how to do it. And I know you had someone on a while ago who I think they were doing PR. I remember that person who like. Bought a warehouse to like ship a bunch of stuff and it was insane and she knew what she was doing. And she was like, I started off boutique and I started off charging huge prices because we are good. And I started off like many people kind of owning a job being like, I guess I'm doing this now. And I was 23, 24, whatever it was. So it's been a ride. It's amazing. Looking back. Jason: [00:05:06] Yeah. And now with a team of almost 40 people, you know, a lot of times probably looking back too, and some people listening are like, man, that just seems like. A lot of headaches. And I remember kind of thinking back because I looked at it in phases. Right. And you probably look at it in phases as well. Like, you have five people and they're all reporting to you, you know, it's overwhelming. And then you start getting up to 10 and they're still all reporting to you. And you're like, how do people do it with more people than this? So, did you go through that situation? Ben: [00:05:38] You know, what happened was, is about a year and a half on, I brought on a couple buddies who were just kind of looking for either. One of them had gotten cut from minor league baseball. One of them, uh, was a professional poker player looking for an additional revenue stream. They're both geniuses and we've been friends since we were kids. They're geniuses. And I brought them on and, um, we ended up kind of doing it together. And so I had a pretty good team from day one in terms of people that could handle stuff. So I would say that the issue for me is they do still handle stuff, and this gets into culture, but talking to the 37th or 38th person here, I just can't handle their problems. And I'm such a people person, and I just radically validate people, which I think comes across to clients and it comes across to employees too. But you get to 38 people and you kind of have to focus what your time is on and be okay delegating to other people. And I know there was a person who was afraid of us hiring someone over him. And normally I would have been on like a two-hour call with them, you know, saying it's all going to be okay. But you know, you're at 38 people and I told you earlier, our biggest client raised their spend to a lot of money with us. And I can't spend two hours on the phone with this person talking about their job. They're either going to leave or they're not. And that seems cold, but it's not because I have people that deal with that and I need to delegate to them. And they're very good at their job and they're better at that than I am. But choosing where to spend your time just becomes more and more imperative because I just love talking to everybody. It just makes me feel good and doesn't make me any money. Jason: [00:07:15] Yeah. There's like a mind shift that I feel you go through when you really truly start scaling where you go. Well, I could do it this way. And I could do it myself and save money, but then you're like, well, all my time is in this. Versus just outsourcing it or bringing on someone to go do that where you might make a little less profit, but you know, at the end of the day, you're trapped. Ben: [00:07:40] Yeah. I think of the book "Built to Sell." Where he talks about owning a job. And he talks about almost like a cause that's about the difference between an entrepreneur and someone who has an entrepreneurial seizure. A lot of people that start agencies have an entrepreneurial seizure where they're just like, I'm going to do my own thing. And then you end up owning a job. And the fact is, is he says, it's better if you don't know how to do the thing you're doing. I have that benefit. This world passed me by, I'm a caged lion who forgot how to hunt. My partner, who's a genius, is deep in a lot of this stuff with clients. And that's something that I've worked on because he needs to work on other stuff, but he keeps getting pulled back in because as our clients go up and he just gets better and better at this, you know, we need to take a step back and work on processing and scaling. And it can be difficult because it's always easier to just say, I'll do more myself. Great. I'll do it. And it's a tough mindset. And also you just have to make that decision over and over again. It doesn't just happen once. Jason: [00:08:44] So when did you start realizing the role that you needed to kind of transform into in order to really scale the agency? Ben: [00:08:53] Probably, uh, just recently it took me a very long time to get out of, um. Well, I'm still very involved in sales, but it took me a very long time to get out of every fine detail of sales. And that was a process. I think you remember you posted to the group, Marty chiding me in his legendary. Jason: [00:09:14] Oh, I remember that day. I was like, oh wow. Ben: [00:08:53] I, um, Again, I just love to love if you're listening to this. So, I interviewed a salesperson who I just loved and we had a great time at like an arcade in Seattle and it was great. And I was telling the group, I was so excited and, I just did not do my due diligence. And Marty from Bad Rhino just, just gave a 15 minute. Just tongue lashing. And I just sat there and took it because he was right.   Jason: [00:09:44] It was out of love too. Ben: [00:09:46] It was, it was honestly, he was like apologizing. I was like, no, this is great. This is why I'm talking to others. Jason: [00:09:48] He called me, like, after he was like, man, I kind of feel bad. I was like, no, no, no. I was like, that's why we're all in the mastermind to hear the honest truth. It's not all sunshine and rainbows. Ben: [00:09:58] Well, and Jason, I think, you know, I'm super transparent and super honest. So I'm not there defending myself saying that what I did is amazing. Cause I have an ego. It was very educational. But to that point, I ended up, uh, having another Sales Director come in, that was at a different agency. I actually think it's valuable that they weren't sales-focused before. I like to see my sales team as almost more like project managers, kind of, that are just like very consultative and then getting our subject matter experts involved. That can end up being a little bit more expensive, but you just show people that you're the real deal. And so that's only recently happened. And so if you're talking about what role I fill, I'm kind of learning that every day. Being an entrepreneur, you can wake up in the morning and just stare into the abyss and you could do anything, which is kind of awesome, but kind of terrifying. So I'm learning more about culture. I'm learning more about process. I'm learning more about integrating the 39th and 40th person. I'm learning more about finances. You could be at a premium and lose money. You can be dirt cheap and make money. What happens on the backend matters. So I'm learning more about that. I'm trying to shed my kind of fun character that I play when I'm just ignorant of the day-to-day business and just here for fun. Because, you know, if you're down 10% at a million. Yeah, it's a little bit. If you're down 10% at 4 million, that's a lot. And if you're up 10% at a million, it's a little bit. And if you're up 30% at 4 million a heck of a lot. Jason: [00:11:36] When you're an agency partner with Wix, you wanna lock entire digital ecosystem for creating, managing, and growing your agency. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere. And when it comes to growing your agency, you can get matched with new leads every day and earn revenue share for every website you guys create. They're backed by the Wix industry, leading security and cyber performance. You'll also have a dedicated account manager on standby 24 seven. So you can reach your goals and start setting new ones. See for yourself, head over to wix.com/partners. And re-imagine what your agency can accomplish. Love it. Well, let's talk about the benefits of niching down and not niching down. Because we see this a lot and I always chat about it. What are your thoughts on this? Ben: [00:12:38] It's easier at the beginning to not niche and it's, you just need the money. You take everything, all money is good money, and you just kind of need to learn your lessons along the way. If you start niched, that's great, but it can be difficult to find the right opportunities. For us, we went hard B2B like five years ago, but like, if an e-commerce company wanted to pay us money, like, okay, super top secretly, I'll take it and not tell anybody. So we niche down to a persona. Really. There's usually niching verticals and there's niching services. We've just decided to niche down to a persona. So, in our industry, B2B SAS in tech, the director of demand gen and the CMO, we just want to like wake up in the morning and know what they're thinking. And any service we provide, we need it to be, you know, we, we do a great job at marketing automation and it's in direct response to enough of our clients saying, we will pay you for marketing automation, because no one does it good. Just being like, okay, let's do it good. And then we can here with them. They tell us what's wrong, what needs to happen. And we build and build, and now like you present it to someone and they're like, holy crap. Like, I didn't know, an agency could do that for me. That has its own downsides. You know, the Chris from Rankings.io, we always joke that he does SEO for personal injury lawyers that are 40, that have two kids that live in this specific zip code, and he charges a heck of a lot of money. And he probably doesn't have to worry about the utilization rate of different people and stuff like that. But there's benefits to some niching. As we've seen, it's a differentiator. So we're not entirely a me-too agency. And there's benefits to doing a lot because you can fulfill needs. And, you know, I mentioned the client that's spending a lot of money. I can pivot a lot of different ways to make sure that they're getting value. So last year our churn rate was positive just because of upsells and various people getting involved. But. You have to, this is one of the reasons why I'm trying to get a better handle on the backend and the finances. It's you run a little thinner, you know, we're awesome at chat, but it's like, okay, do I capitalize that department to basically get ready to go out of the gate? Do I make it run on its own revenue? All of a sudden you have several little digital agencies that you need to be an entrepreneur on. Jason: [00:14:58] Yeah. It's, I always tell everybody in the very beginning, you got to kind of try out everything. Unless you really know what you're meant to do. And then even as you do it for years and years, and you see a lot of the bigger agencies doing this, they become the masters for that vertical or that horizontal niche. And then they start creating other practice areas. Ben: [00:15:20] Yeah. Yeah. Jason: [00:15:21] And they can actually grow. And I always tell everybody too is like, look, when you pick a niche, you still can take on work outside of it as long as it fits it. It's just, you're just marketing to that. And it's weird. When you market to a particular niche like a lot of us have seen, we'll have people from outside that they were like, we've heard your stuff. We want you to help with this. And we're like, you came off the website? Like most of this. So I just want to kind of get rid of a lot of people's worry because so many people fight it for so long. Or don't fight it. Like just keep going after all of them, but it just, when you can get a little focused, it makes things a little bit easier in order to, uh, to grow. Ben: [00:16:03] Yeah. And it makes sales easier. I mean, if you're doing one service on one vertical teaching someone to sell it and be able to speak words that the other person just jumps at is real easy. You know, for what we do, I need someone to come in with a little bit more experience who's done it. And that costs money. But, you know, the idea is that makes money, but things get a little simpler when you niche down and we're continually niching down on who we work with and what we do. Jason: [00:16:32] That's awesome. And tell us some of the benefits, because I always joke that when I ran the first agency, I was in search to kill mode. Like I would have never talked to any other agency owners. I would have just like searched and destroyed. And I always joke, like I would have never let myself into my own mastermind, which is the wrong mentality. And I've learned that over the years. And I want everybody regardless if it's our best run or whoever's mastermind, or you guys create your own, what's the benefit that you get from chatting with other owners? Ben: [00:17:04] Yeah. I've never considered myself to have competitors. Even people that we go up with. If I do, like, I should just be more different. I should just look at what I'm doing and make it different than they are, because if they're doing what I'm doing. Like from the prospect, why are we different? I think there's a major benefit because it just frees you up. And this is just from an entrepreneurial perspective, it helps justify some of your decisions and make you more confident. I was giving the example, like we were having trouble getting paid from a client and I brought it up to the mastermind and you gave a great, great answer, which was like, yeah, you can do whatever you want. Why don't you like send them flowers? And I was like, I didn't know. I could do whatever I want. And that seems like a silly thing to say, but you get into your routine of day-to-day. And honestly, like, that's a lot of my job now, now that you mentioned it, as president, is I talk to people on the team and they have this problem. And I say, well, why don't you just stop doing that? And they're like, I can? And it's like, yeah. And I don't expect them to wake up in the morning and stop working on a client just because they want to, but I have the opportunity to say, why don't you just not work on them and let's fire them. And that's the benefit of talking to a mastermind group is they're able to just be like, Hey, why don't you just not do that? I'm like I thought I had to. Jason: [00:18:28] Yeah, I know. It's just getting that outside perspective. You're so close to it. And I think a lot of times we're so emotional. Mostly connected to it where we just can't see the solution that's really apparent. Like you talk about something and like literally the other 10 people are looking at you going, you know exactly what to do, and then you hear it and you're like, Oh duh, that's so easy. Ben: [00:18:52] And, and that gets to the other benefit for me is I just realized I had something to offer. There's just been several questions where I go, oh, I absolutely know this answer. I did it. The prospect said this, it went great. Or just people have different personalities. So I can open up someone to be a little bit more direct, a little bit more transparent or something like that. But to your point, yeah, I mean, we're talking and someone in the group was like that wasn't the first time I blew 30 grand. And I was like, oh, that guy has his stuff together. And he makes mistakes too. Jason: [00:19:24] A lot of times what I've found too. Uh, even when I'm leading it or been in other masterminds myself, I'll give someone advice and then I'll have to ask the question. Do I do that? Ben: [00:19:38] Yeah. You almost like put on a brave face and you're like, why don't you tell the client this? And then it's like, you get on a call and it's like, whatever you want, Mrs. Client. How high? Jason: [00:19:48] Exactly. Yeah, exactly. Well, awesome. Well, Ben, this has been amazing. Thanks so much for coming on. Is there anything I did not ask you that you think would benefit the audience? Ben: [00:19:57] Yeah. I just want to say, as you scale culture becomes more and more important, and that is like such an amorphous word. I'm a big football fan and culture is just being used over and over again to where it's overused, but really it's, if you're listening to this podcast, you probably started an agency and the agency is really you. And the goal of culture is to just scale that out to where people make decisions you would make. They act in ways that are congruent with how you would act, even if it's not exactly how it's to where, you know, the 39th and 40th person can come into a, oh, this is how this works. And it's different than my previous agency. And it gets to everything in your agency from employee experience perspective that clients can tell that you have a great culture and your client wants to be there. So, that's something that I'm really working on and I've just found it more and more important because when you do that, all of a sudden employees give you the benefit of the doubt. All of a sudden employees buy in and want to help you throw out a goal and people use their creativity to help you. And it's not an adversarial relationship. They're part of something. So that's, um, it's something that I'm working on and I've seen the value of. And, maybe next time we talk, I'll give you an answer as to how I found it. Jason: [00:21:14] That's awesome. Well, I mean, it's always accidental and I always tell everybody, as, as you're building your culture, it's what you believe in. And you have to figure out and let everyone on the team know, you know, where you're going and why. And that gives them the power in order to make those decisions. And it's, it's great to see you figuring that out. And that's why you've come so far along. It's like, you know what to focus on now and you've been focusing on it and that's great. Ben: [00:21:40] You also have to pay attention to your habits, you know, how you live your days it's how you live your life. And so for me, I've had to really guard because scaling, you can just like, oh, just work more. Or, oh, sorry, you're going to have to work the weekend. And then you start building those habits and that just quickly becomes how things are done. And expectations. And so you really have to be on guard for getting in front of the right habits and taking a stand and be willing to lose a client or be willing to give someone a break for screwing up. And you learn it when you learn it. Jason: [00:22:15] Exactly. Well, awesome, well, thanks so much Ben for coming on. And if you guys enjoyed this episode and you want to be surrounded by amazing agency owners on a consistent basis where we can see the sh*t that you can't see. And we can, uh, help you along. And so you can scale a little bit faster and have a lot of fun doing it. I want to invite all of you to go check out digitalagencyelite.com. This is our exclusive mastermind where it's only for experienced agency owners. So go to digitalagencyelite.com. And until next time have a Swenk day.

Marty McDonald is the Co-founder and CEO of Bad Rhino, a full-service social media marketing agency. He is skilled in social media marketing, direct response marketing, sales, professional services, management, and business development. Marty has over 18 years of experience using social media strategies to recruit and build online marketing businesses. At Bad Rhino, Marty leads operations and sales strategies as well as client strategies for craft beer, e-commerce, and golf brands. Marty is also the author of Great Beer is Not Enough and the host of the Taps and Tees podcast. In this episode: When you first start your business, developing your own marketing strategies may seem like a simple option. However, as your business starts to grow, you don't want a DIY marketing approach to stop you in your tracks. So, how do you invest in your marketing strategies to reach your desired audience? What steps can you and your company take right now to create a next-level marketing approach? According to Marty McDonald, if you want to scale your business, you need to delegate work to experts in the field. Even if your company has a small budget, starting out with limited investments can help your business at your local level and beyond. For Marty, one of the most important aspects of success is planning ahead in your marketing strategy.  In this episode of Legends Behind the Craft, Drew Hendricks is joined by Marty McDonald, Co-founder and CEO of Bad Rhino, to talk about marketing tips for your business. Marty discusses how to guide social media conversations towards sales, why you should schedule content and build your email list, and how to begin planning the next phase of your marketing approach. Stay tuned!

www.badrhinoinc.comEmail Marty and mention Morning Fire for Entrepreneurs podcast at info@badrhinoinc.com

Marty McDonald is the Co-Founder and CEO of Bad Rhino, an award-winning digital marketing agency based in Philadelphia, PA. He has over 18 years of experience building and recruiting online marketing businesses. A craft beer connoisseur, Marty is the author of the book, Great Beer is Not Enough, and is also the host of the Taps and Tees podcast. In this episode… Do you want your business to have a successful social media presence? Are you struggling to gain traction and a following? Ever wonder what goes into digital marketing?  Marty McDonald, the CEO and Co-Founder of the award-winning marketing firm Bad Rhino, has over 18 years of expertise in social media marketing, sales, and e-commerce—and he knows what you're going through. Figuring out social media on your own can be confusing, challenging, and even disarming sometimes. But, with the right team and strategies in place, you can develop your online presence, grow your following, and increase your ROI. Take his word for it. Join Darren Fox on this episode of Pitcher This! as he talks to CEO and Co-Founder of Bad Rhino, Marty McDonald. Together, they discuss how Marty got started in the digital marketing industry, his tips and tricks for maintaining a following on social media, and his most important tactics for helping other companies increase ROI through their websites. Plus, Darren and Marty chat about their favorite craft beers and places to grab a drink.

EPISODE SUMMARY: The world of digital marketing is constantly changing, evolving, and improving. Staying on top of algorithm shifts, ongoing trends, and the latest developments requires a lot of effort. But, that effort is worth it if you want your business to have a relevant presence in the digital space.On Episode 76 of The Business Equation, Nick Bogacz welcomes Marty McDonald, Co-Founder and CEO of Bad Rhino, Inc. onto the show to discuss digital marketing strategies, approaches you can implement to help you maximize your social media efforts, and how to evaluate your growth and development on your platforms. Nick and Marty also talk craft beer, an industry that Marty and Bad Rhino is heavily involved with and one Nick has implemented into the daily dynamic of his five Caliente Pizza & Draft House destinations in Pittsburgh. MORE ABOUT MARTY: Marty McDonald is the Co-Founder and CEO of Bad Rhino Inc., a full-service social media marketing agency founded in 2011. Since 2002, Marty has consulted with small businesses and startups to help them succeed online.Bad Rhino services clients locally, nationally, and globally. Their full-service approach means they not only create amazing strategies and plans for their clients, but also implement and manage them on a day-to-day basis. You can connect with Marty and learn more about Bad Rhino on their website: badrhinoinc.comQuestions for Nick? Hit him up at nickbogacz.com!Nick is a published author! Click here to check out his book, The Pizza Equation: Slicing Up How to Run a Successful Pizza Enterprise.Connect with Nick Bogacz and The Business Equation!Facebook  |  Instagram  |  Twitter  |  Linked InMUSIC CREDIT: Theme music for The Business Equation Podcast - Never Forget by Gareth Johnson & Chris Bussey, via www.audionetwork.com

Marty McDonald is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency based in West Chester, Pa. Since 2002, Marty has consulted with small businesses and startups to help them succeed online. Bad Rhino is a full-service social media marketing and digital agency that was founded in 2011. Today, services clients locally, nationally, and globally. One of the reasons that Bad Rhino has grown to be so successful so quickly is due to their ability to develop truly unique and highly customized strategies that create incredible exposure for their clients' businesses. Their full-service approach means they not only create these amazing strategies and plans, but they also implement them and manage them day to day, including delivering messages to their customers. Bad Rhino won top Social Media agency award in 2016, 2017 and 2018 by the research firm Clutch. Bad Rhino has clients in specialty food, craft beer, restaurants, golf, Real Estate, staffing, Technology, fitness, nonprofit, Fortune 500, and major league baseball players as well as several other small businesses categories. “Make sure you have the right capital upfront, make sure you have the right people. But the best advice that I would absolutely give is make sure that you know your market so when you launch something you know there is going to be people there to actually purchase your product or service. And make sure that you get the answers and get the information beforehand. Before you start running through and think I had the best idea in the world. Get that information, now the market and then sell that market based on what they are telling you and what they need”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-8nO

The Business Equation Podcast is moving to Thursday! New episodes drop every Thursday going forward, starting this Thursday as we bring you a fantastic interview featuring Marty McDonald, the Co-Founder & CEO of Bad Rhino, Inc.If you haven't already done so, subscribe to The Business Equation Podcast wherever you download your favorite podcasts and connect with host Nick Bogacz at nickbogacz.com.We'll see you back here Thursday!

How do you start marketing your brand new business? What are the appropriate channels for your business, and how can you figure it out? Host Christopher Tompkins sits down with Martin McDonald, co-founder and CEO of Bad Rhino Inc., a full-service media marketing agency with clients in the craft beer, specialty food, golf, real estate industries as well as major league baseball! Bad Rhino has been honored as the top social media agency by the research firm Clutch three years in a row. The secret behind Martin and Bad Rhino's meteoric success? Their reputation for creating unique and customized strategies to ensure their client's success. Together, Christopher and Martin talk about how you can build and develop your business using social media channels, debate which is the best platform for businesses, and whether email marketing still works. --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy  https://Apple.co/2KnGM8Z  --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency   www.Linkedin.com/in/chrisgomedia/   --- For more on Martin McDonald, you can connect with him on… www.tapsandtees.net   www.Facebook.com/TapsandTees   www.Twitter.com/martymjm   www.LinkedIn.com/in/martinmcdonald/   www.Instagram.com/martymac1 And be sure to buy his book “Great Beer is Not Enough” here: http://amzn.to/2oRCPMx --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency

How do you start marketing your brand new business? What are the appropriate channels for your business, and how can you figure it out? Host Christopher Tompkins sits down with Martin McDonald, co-founder and CEO of Bad Rhino Inc., a full-service media marketing agency with clients in the craft beer, specialty food, golf, real estate industries as well as major league baseball! Bad Rhino has been honored as the top social media agency by the research firm Clutch three years in a row. The secret behind Martin and Bad Rhino's meteoric success? Their reputation for creating unique and customized strategies to ensure their client's success. Together, Christopher and Martin talk about how you can build and develop your business using social media channels, debate which is the best platform for businesses, and whether email marketing still works. --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy  https://Apple.co/2KnGM8Z  --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency   www.Linkedin.com/in/chrisgomedia/   --- For more on Martin McDonald, you can connect with him on… www.tapsandtees.net   www.Facebook.com/TapsandTees   www.Twitter.com/martymjm   www.LinkedIn.com/in/martinmcdonald/   www.Instagram.com/martymac1 And be sure to buy his book “Great Beer is Not Enough” here: http://amzn.to/2oRCPMx --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com  www.Facebook.com/TheGoAgency  www.Twitter.com/TheGoAgency  www.LinkedIn.com/company/the-go-agency  www.Instagram.com/TheGoAgency

Social Media : Learn from the Experts Episode 097 with Marty McDonald of Bad Rhino Social Media Marty has used social media strategies to actively recruit and build marketing business for over 18 years. He quickly realized the power of Digital Marketing in Recruitment Marketing and Business. Since 2002, Marty has consulted with small businesses and startups to help them succeed online. Marty is the Author of Great Beer is Not Enough and host of The Taps and Tees Pod Marty leads the day to day strategy of Bad Rhino’s Operations and Sales Strategies as well as Client strategies for Craft Beer, E-commerce and Golf Brands cast. Bad Rhino is a digital marketing agency born out of an idea. What that idea was, is keeping things as simple as possible in a complex internet world. Digital Marketing gets complex. It’s cumbersome, it’s time consuming to do it right, and then all of a sudden you have to lump a new strategy in there, and then Facebook or Google decides to change the strategy. When we started this company, we had a couple of different things that we wanted to make sure we bring to the forefront and one of them is real results. Listen to this information-packed BizSoup Podcast Radio episode with Mary McDonald about learning social media marketing from the experts. Talking include: ●   Why people have to start with a plan, they can’t just “post and pray.” ●   How people should do multiple tests and then go with what works. ●   Why people should use the 100-year-old : get the word out, get them interested, and close the deal. ●   How today’s customer is savvier than ever before.   Connect with Marty Website banrhinoinc.com Facebook facebook.com/BadRhinoInc LinkedIn linkedin.com/in/martinmcdonald Instagram @martymac1 Learn more about your ad choices. Visit megaphone.fm/adchoices

Our amazing guest "Marty McDonald" is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency based in West Chester, Pa. Since 2002, Marty has consulted with small businesses and startups to help them succeed online. Bad Rhino is a full-service social media marketing and digital agency that was founded in 2011. In today's episode we discuss: - His story of being a headhunter into becoming a Marketing Expert. - He started his journey on social media in the year 2002 as a hobby which eventually turned into his full time business. - If you want to leave your 9-5 then you need to plan it well and be prepared with saving and budgeting not only financially but your time. - From a business perspective create good content and use social media in the right way. - Tell the story about your brand/service on various platforms to get your audience. - The challenges are always going to be there. It is like learning to ride a bike then you fall and you try again. It is a simple analogy but in business it is the same. - Trust your gut as it will guide you in the right direction. - Your strength is also your weakness, says Marty. - From a marketing perspective if you dont know how to market then take up courses as those might be more cost effective vs hiring an agency especially if you don't have the budget to hire a digital marketing agency. - Or hire some freelance marketing consultants to get some ideas and an execution plan to help you move in the right direction. To get in contact/consultation with Marty McDonald find him at: https://badrhinoinc.com/ -------------------------------------------------------------------------- ABOUT THE HOST: I am your host Kajal Khurana - KK, Author of best selling book on Amazon, Mindset & Health Coach, Nutritionist and a Reiki Healer. I am very passionate about helping entrepreneurs achieve their desired goals faster by using tools and techniques which will help them stay energized, focused so they can feel good with their body and mind and make better business decisions. If you enjoyed the episode, if it helped you in any way, or if you had ONE aha moment, please let me know, hit the subscribe button, rate the show and leave me a review. You will make my day :). My new book is launched on amazon here is the link please grab your copy http://mybook.to/whymefirst Get the 5 hacks to escape burnouts, including free weekly planner and a bonus of free 30 minutes consultation call with me, all inside the ebook: https://bit.ly/2yfhjIH Let me know what topics you want me to cover in my future episodes at info@bodymindsolution.com Or visit my website: https://bodymindsolution.com

Marty McDonald is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency based in West Chester, Pa.  Marty used social media strategies and internet marketing strategies to actively build online marketing businesses for 14 years.  He quickly realized the power of social media in recruitment marketing and small business.   Since 2003, Marty has consulted with small businesses and startups to help them succeed online. Bad Rhino is a full-service social media marketing and digital agency that was founded in 2011.   Today, services clients locally, nationally, and globally.  One of the reasons that Bad Rhino has grown to be so successful so quickly is due to their ability to develop truly unique and highly customized strategies that create incredible exposure for their clients’ businesses. Their full-service approach means they not only create these amazing strategies and plans, but they also implement them and manage them day to day, including delivering messages to their customers.Bad Rhino won top agency award in 2016 by the research firm Clutch. Bad Rhino has clients in specialty food, craft beer, restaurant, golf, insurance, staffing, apparel, fitness, nonprofit, Fortune 500, and major league baseball players as well as several other small businesses. Marty McDonald Vroom Veer Stories A quite kid (sometimes loud) running outside all dayHigh School needed a lot of time to himself; avoided drama at all costHacked College; focused on doing well on important subjects; D equals DiplomaWorked several internships while still in college to stack up loads of work experienceWorked in HR learning, payroll, benefits--got burned doing payrollChanged his focus to recruiting and talent acquisitionGreat story about how their Company got the name "Bad Rhino" Marty McDonald Links Bad Rhino Inc.

Marty McDonald is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency based in West Chester, Pa.  Since 2002, Marty has consulted with small businesses and startups to help them succeed online. Bad Rhino has clients in specialty food, craft beer, restaurants, golf, Real Estate, staffing, Technology, fitness, nonprofit, Fortune 500, and major league baseball players as well as several other small businesses categories.   Here are the key links from the episode: Bad Rhino Marty's podcast Bad Rhino Blog   Marc's Links 5 Day Podcast Launch Mini Course From $0 To $100K+ With Content Marketing Schedule a free strategy call

On “Marketing Champions,” our host speaks with experts within the marketing community. This week Susan St.Denis sits down with Marty McDonald from Bad Rhino.Bad Rhino is an award winning, full service social media marketing agency in West Chester, PA with clients locally, nationally, and globally. When you work with Bad Rhino, you gain an entire team of leading social media marketing managers, all eager to charge with you and deliver successful results.To learn more check out https://badrhinoinc.com/.

Marty McDonald, CEO and founder of Bad Rhino, teaches how to master digital advertising to scale your business by affordably getting a high-volume of leads and sales.   About Our Guest:   Marty McDonald is a cofounder and the CEO of Bad Rhino Inc., a full-service social media marketing agency. Since 2002, Marty has consulted with small businesses and start-ups to help them succeed online.   Bad Rhino is a full-service social media marketing and digital agency founded in 2011. Today, it services clients locally, nationally, and globally. One of the reasons Bad Rhino has grown to be so successful so quickly is due to their ability to develop utterly unique and highly customized strategies that create incredible exposure for their clients' businesses. Their full-service approach means they not only create these amazing strategies and plans, but they also implement them and manage them day to day, including delivering messages to their customers.   During the show, we discuss:   ● Differences between traditional and digital marketing ● Importance of using digital marketing especially at this time of pandemic ● How affordable is digital marketing ● Investments needed to get started with digital marketing ● Proven strategies to apply in digital marketing ● Developing digital marketing strategies for business ● Identifying which social media channels and sub-channels to use effectively ● Most effective types of ads ● How retargeting works ● Importance of congruency of your ad and landing page ● Digital Advertising to get cold leads into sales funnel ● Digital advertising to market warm leads ● Kinds of effective contents ● Leveling up social media content   Show resources: https://badrhinoinc.com/

On Episode 162, Marty McDonald is in to discuss digital marketing in the COVID-19 era and lots more. Marty is co-founder and CEO of Bad Rhino, and full-service social media marketing agency. He likes developing unique and customizable strategies for his clients. I wanted to get together with him to discuss his approach and also find out his point of view on marketing in the COVID-19 era. Links of InterestMarty McDonald on LinkedInBad Rhino

Marty McDonald is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency based in West Chester, Pa. Since 2002, Marty has consulted with small businesses and startups to help them succeed online. Bad Rhino is a full-service social media marketing and digital agency that was founded in 2011. Today, services clients locally, nationally, and globally. One of the reasons that Bad Rhino has grown to be so successful so quickly is due to their ability to develop truly unique and highly customized strategies that create incredible exposure for their clients’ businesses. Their full-service approach means they not only create these amazing strategies and plans, but they also implement them and manage them day to day, including delivering messages to their customers. Bad Rhino won top Social Media agency award in 2016, 2017, 2018 and 2019 by the research firm Clutch. Bad Rhino has clients in specialty food, craft beer, restaurants, golf, Real Estate, staffing, Technology, fitness, nonprofit, Fortune 500, and major league baseball players as well as several other small businesses categories. Resources Previous appearance: https://www.robertplank.com/179-social-media-presence-marty-mcdonald/ Marty McDonald's Site http://www.badrhinoinc.com/ Marty McDonald's Email: info@badrhinoinc.com 

Marty McDonald is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency based in West Chester, Pa. Since 2002, Marty has consulted with small businesses and startups to help them succeed online.  One of the reasons that Bad Rhino has grown to be so successful so quickly is due to their ability to develop truly unique and highly customized strategies that create incredible exposure for their clients’ businesses.  Marty and the Bad Rhino team develop unique, highly customised strategies that create exposure for your business, deliver your message to customers, and take you to the next level.  Their full-service approach means they not only create these amazing strategies and plans, but they also implement them and manage them day to day, including delivering messages to their customers.  Listen now! Google Ads Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...

Check out this episode staring Ryan Manning from bad rhino games giving tips and advice for all game artists More about Vertex School: https://www.vertexschool.com/ More about Amirhossein Erfani: https://www.artstation.com/erfani Want to be a Character Artist or an Environment Artist in the Video Game Industry? Apply for your spot in our upcoming Game Artist Program here: https://www.vertexschool.com/

In todays episode, we talked with Marty McDonald a serial entrepreneur who specializes in starting businesses. He has overcome a recession, been bit by the entrepreneurship bug, and fought his way to the top.   Take a listen to hear his journey. Take a listen and learn something great!   Marty McDonald is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency based in West Chester, Pa. Since 2002, Marty has consulted with small businesses and startups to help them succeed online.   Find Marty! www.badrhinoinc.com   Reach out to the Podcast: podcast@mbmagency.com

Social Media marketing strategies that drive sales with Marty Mcdonald Marty starts with social and then helps clients integrate that to their overall sales and marketing strategy moving forward. So what's the plan? Let's plan for this, let's work on this. Because sometimes people still think, even though it's 2020, they think the Internet's magic. I'm a big fan, especially in e-commerce, of email. You can't set it and forget it, even though on the face, it looks good. So that's been one of the eye-opening things. I love micro-influencers. Give me somebody that has 500 listeners to their podcast, and they have an email open rate of 75%. Because those are more powerful especially than trying to go and get a celebrity to endorse your product. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS EPISODE: SOCIAL MEDIA MARKETING STRATEGIES THAT DRIVE SALES [just click to tweet] SOCIAL MEDIA MARKETING STRATEGIES THAT DRIVE SALES Marty starts with social and then helps clients integrate that to their overall sales and marketing strategy moving forward _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well, welcome back listeners to another episode of Real Marketing Real Fast. Today in the studio I've got joining me a fellow marketing agency owner, Marty McDonald. He is the co-founder and CEO of a company called Bad Rhino, which is a full-service social media marketing agency. When I first talked to Marty, he said he starts with social and then will help his clients integrate that to their overall sales and marketing plan and strategy moving forward.   Doug Morneau: Since about 2002, Marty's consulted with small businesses, startups, and many other businesses to help them succeed online. Bad Rhino is a full-service social media agency, it's a digital agency that was founded in 2011. And today their services ... They service clients locally, nationally, and globally. Marty's also a podcaster, and he is an author. And the name of his podcast is Taps and Tees, which you'll be able to check out in the show notes. And the book he's written as an author is Great Beer is not Enough. Doug Morneau: One of the reasons that he said Bad Rhino's grown to be so successful so quickly is due to their ability to develop truly unique and highly customizable strategies that create really incredible exposure for their clients and businesses. So their full-service approach means that they not only create these amazing strategies and plans, but they also stick around to help implement them, manage the day today, and that includes delivering messaging to their customers. Doug Morneau: So, I'd like to welcome Marty McDonald to the Real Marketing Real Fast podcast today. Hey Marty, super excited to have you on the podcast today. So welcome to the Real Marketing Real Fast podcast. Marty McDonald: Hey Doug, great to be here. I appreciate it and looking forward to it. Doug Morneau: I really love talking all things marketing, and it's great to talk to a fellow digital marketer, podcaster, and author. So looking forward to having a conversation and just helping our listeners understand a little bit more about what you do and your focus. So, when we started talking to you for the recording, I said, "Hey, what's kind of your superpower?" And you said, "I help people with social, we kind of lead with that." So, why don't we just lead with that now and just kind of walk us through the process of what that means for you guys, and what that typically means for your clients? Marty McDonald: Absolutely. And thanks again, Doug, for having me on. Bad Rhino is a social media marketing agency. We founded it at the end of 2010, so we're actually entering into our tenth year. Doug Morneau: Well, congrats. Marty McDonald: Thank you. I've been playing around in marketing, and digital marketing especially, since 2002. So a lot of times I feel like a dinosaur when I talk about the old stuff.

About This Episode:Marty McDonald is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency. Since 2002, Marty has consulted with small businesses and start-ups to help them succeed online. Bad Rhino is a full-service social media marketing and digital agency that was founded in 2011. Today, services clients locally, nationally, and globally. One of the reasons that Bad Rhino has grown to be so successful so quickly is due to their ability to develop truly unique and highly customized strategies that create incredible exposure for their clients' businesses. Their full-service approach means they not only create these amazing strategies and plans, but they also implement them and manage them day to day, including delivering messages to their customers.   Find out more about Marty at: https://badrhinoinc.com/   See the Show Notes: www.jeremyryanslate.com/669   Sponsors:Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books. Right now I'm reading "The Richest Man in Babylon." Head over to www.jeremyryanslate.com/book 

About This Episode:Marty McDonald is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency. Since 2002, Marty has consulted with small businesses and start-ups to help them succeed online. Bad Rhino is a full-service social media marketing and digital agency that was founded in 2011. Today, services clients locally, nationally, and globally. One of the reasons that Bad Rhino has grown to be so successful so quickly is due to their ability to develop truly unique and highly customized strategies that create incredible exposure for their clients' businesses. Their full-service approach means they not only create these amazing strategies and plans, but they also implement them and manage them day to day, including delivering messages to their customers.   Find out more about Marty at: https://badrhinoinc.com/   See the Show Notes: www.jeremyryanslate.com/669   Sponsors:Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books. Right now I'm reading "The Richest Man in Babylon." Head over to www.jeremyryanslate.com/book 

024-Marty McDonald: Navigating the Digital Landscape SYNOPSIS From bionic goat missile launchers and Area 51 to Orwellian TVs that watch us, Marketing RV with Ranalli and Volpe dives deeper into the conversation about conspiracies and the marketing lessons to be learned from them. Episode 024 is the second part of our interview with Marty McDonald of Bad Rhino, Inc.  Marty, an electronic marketing expert, explains the risks and rewards associated with technology that is not only at our fingers, but also collects data from our fingerprints, face, eyes, travel patterns, etc. There is so much to be learned about the impact of data on our daily activity, and vice versa, yet this podcast only scratches the surface. This episode begins with Marty's take on data collection and the government's Utah collection center once known as Desert Wind. Ironically a lot of online references to the facility under that name appear to have been scrubbed since Lorraine first discovered it circa 2012. Hmmm.  All roads lead to marketing, always. Knowing the digital landscape will help you navigate marketing better.  We wrapped up the episode asking Marty about the direction he and Rich are taking Bad Rhino Inc. and his personal career aspirations as an entrepreneur. Marty shared the sage advice he was given by seasoned entrepreneurs. He asked, “How do you turn this off?” and the reply he got was simply, “You don't. You just slow down a bit.” We recorded over scrumptious salads from Split Rail Tavern in West Chester, PA. Partnering is a surefire way to promote your brand, which is why we take Marketing RV on the road and talk business with interesting guests. If your business would like to sponsor and host Marketing RV, contact us here.  Shout out to Chico's Vibe for the music bed! HIGHLIGHTS 01:25 Is the government listening? 01:50 Is the TV you're watching watching you? The Vizio lawsuit. 04:15 The Face App, where's the data going? 06:01 Privacy vs. convenience, how the hackers get your info. 10:46 The upside of information transparency. 12:48 The upside of government mandated blood tests on newborns 13:47 Could weird science be the catalyst behind political motivation? 17:01 Bionic goat missile launchers 17:48 Conspiracy theories teach a marketing lesson   18:21 Capitalizing on social media systems 21:36 Can we really select our privacy online? 24:13 If thumbprint technology goes awry 29:15 Marty explains his marketing approach 33:36 What's next for Marty

023 - Marty McDonald—an Area 51 Marketing Lesson   SYNOPSIS There's a huge marketing lesson to be learned from the online activity surrounding Area 51. Marty McDonald of Bad Rhino laid out the specifics in this episode of Marketing RV with Ranalli and Volpe. As we discussed the founding and ten-year success of Bad Rhino, one of the country's leading electronic marketing firms, Marty revealed insights into effective social media marketing.  Unless you're willing to post with an intention to trigger a response, Marty said your social media efforts are wasted. Engagement comes from being provocative. That does not mean you have to be negative, and you may not want to get political. Marty advised staying away from politics. Gene took the conversation in a totally different direction when he inquired about one of Marty's Area 51 posts. The discussion begins at about 18 minutes into the show and includes references to a recent Joe Rogan podcast and Bob Lazar's Netflix documentary. While Lorraine got schooled on conspiracy theories surrounding the infamous air force base, Marty made valid marketing analogies that anyone can apply to their online efforts. The conversation with Marty was fascinating and will be continued in episode 024. The cliffhanger question teasing the next episode has to do with conspiracies relating to government data mining and what was once called Desert Wind. Episodes 023 and 024 were recorded at Split Rail Tavern in West Chester, PA, second home of Marty McDonald.  Partnering is a surefire way to promote your brand, which is why Lorraine and Gene take Marketing RV on the road and talk business with interesting guests. If your business would like to sponsor and host Marketing RV, contact us here.  Shout out to Chico's Vibe for the music bed! HIGHLIGHTS 3:20 Recommendation for ideal podcast length  7:00 Bad Rhino—social media experts from the beginning!  10:10 What makes a great business partnership 11:24 The story behind Bad Rhino 12:05 The 30 second pitch 14:10 The exit plan 18:27 Gene takes the podcast into Area 51 19:18 Gene labels Marty a rabble rouser 20:00 Marty explains Area 51 21:17 Human experimentation and conspiracy theory 23:37 Storming Area 51 would be an exercise in natural selection 25:07 The Marketing lesson built into Area 51 27:01 The conspiracy theory cliffhanger—is the government collecting massive amounts of data on citizens via our online activity?

How can leaders like you come away with significant lessons learned from your hobbies? What does golfing, shooting pool, and drinking craft beer have to do with your development as a leader? Marty opens up about how he how got started as an entrepreneur, why you need a good team around you, the lessons he’s learned from his hobbies, and so much more!...You can find Marty online at Bad Rhino, www.badrhinoinc.com.Connect With Tony at www.tonygrebmeier.com and find the journal at www.befulfilledjournal.com.Audio Production by Podcast Fast Track See acast.com/privacy for privacy and opt-out information.

One of the most influential ways to establish your business’s’ expert authority is through attaining awards. There’s a huge variety you can apply for on both a national and international scale. But how effective are multiple awards when it comes to growing your business? Does it increase your credibility the more awards you receive? Does it attract more ideal clients? Or does it pool you in a red sea of ‘me-too’ businesses? In today’s episode, Marty talks specifically how he has used and leveraged awards (as well as their effect) in his Social Media Marketing Agency; Bad Rhino. Here Are The Show Highlights: - The types of awards your business should be applying for, and ones you can confidently hang your hat on (1:50) - Key things to look for when hiring a social media agency (6:30) - Wearing out your social media community: What you need to avoid (8:00) If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

Are you looking to become the authority in your agency’s niche? Writing a book can have a tremendous affect on your business by helping you build authority. You can also use your book to start conversations with potential clients and generate new agency business. Check out this simple strategy that is getting one digital agency owner some amazing results. In this episode, we’ll cover: Who has time to write a book? 3 easy steps to writing a book. 4 tips for using your book to generate new business. I had the opportunity to chat with Marty McDonald, co-founder and CEO of the full-service social media marketing agency, Bad Rhino. Marty has also authored the book, Great Beer Is NOT Enough. With over 12 years industry experience Marty found his agency's niche at a speaking engagement, where he realized the craft beer industry was underserved in the marketing arena. After building relationships (and a craft beer brand himself which he used as a testing ground), Marty found that he had acquired a ton of information. He decided to use this information to build authority within the niche by simply writing a book. On today's show he shares how he tackled this seemingly daunting task and how he uses it for lead generation, and relationship building. (P.S. It's not as daunting as you might think!) Who Has Time To Write A Book? The quick answer is, you do. (Yes, you!) Does your agency already produce e-books, and you think that’s good enough? It’s not. Using an e-book as a lead magnet is crap. No one digests them and they are easily overlooked or avoided. BUT an actual book, that a potential client can hold in their hands, that is something. It brings with it a sense of credibility and authority that no e-book can give you or your agency. 3 Easy Steps to Writing A Book The process can be broken down in a few easy steps: The longest part of the process comes in the front end, answering lots of questions in order to acquire enough content. Marty did his on audio, that he broke up into two hour chunks. If writing isn’t your thing, then get yourself a ghostwriter. Determine what size of book you are looking to create and hand over the audio with an outline to your writer. Edit the ghostwriter's copy making sure it matches your style and voice after each chapter, until your book is complete. 4 Tips for Using Your Book To Generate New Business Know your niche. When you find potential clients, send them a copy of your book. Do your mailings in short, little bursts. Do your research. Learn about the company your agency is going after and let them know you did your homework. Marty will place his business card in the chapter where he wants the potential client to start reading. The chapter he selects is based on the information he gathers beforehand. Build relationships. Use your book to start a conversation and be sure to add a personal touch. Marty includes a Bad Rhino branded thank you card in the book, with a hand written note. He also very rarely sends a book out if he isn’t familiar with the targeted prospect. Be reachable. Consider including your cell phone number on your business cards, if you don’t already, so book recipients can shoot you a text, if they are more comfortable. (Because even a text message can open up a conversation - and that's all you need :) ) These three easy tips has netted Marty with an approx. 70% response rate! Need Guidance and Support to Grow Your Agency 3X Faster? Are you overwhelmed by all the information out there on various ways to grow your agency? Do you want direction on how you can grow your agency faster and easier? Then you’re in luck! I created an innovative mentorship called Agency University. Agency University is a program which provides the 1-on-1 mentorship and ongoing support that is crucial to the success of your agency. Click here to see if it’s the right fit for you.

Marty McDonald is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency based in West Chester, Pa.  Marty used social media strategies and internet marketing strategies to actively build online marketing businesses for 14 years.  He quickly realized the power of social media in recruitment marketing and small business.   Since 2003, Marty has consulted with small businesses and startups to help them succeed online. Bad Rhino is a full-service social media marketing and digital agency that was founded in 2011.   Today, services clients locally, nationally, and globally.  One of the reasons that Bad Rhino has grown to be so successful so quickly is due to their ability to develop truly unique and highly customized strategies that create incredible exposure for their clients’ businesses. Their full-service approach means they not only create these amazing strategies and plans, but they also implement them and manage them day to day, including delivering messages to their customers. Bad Rhino won top agency award in 2016 by the research firm Clutch. Bad Rhino has clients in specialty food, craft beer, restaurant, golf, insurance, staffing, apparel, fitness, nonprofit, Fortune 500, and major league baseball players as well as several other small businesses. Marty McDonald Vroom Veer Stories A quite kid (sometimes loud) running outside all day High School needed a lot of time to himself; avoided drama at all cost Hacked College; focused on doing well on important subjects; D equals Diploma Worked several internships while still in college to stack up loads of work experience Worked in HR learning, payroll, benefits--got burned doing payroll Changed his focus to recruiting and talent acquisition Great story about how their Company got the name "Bad Rhino" Marty McDonald Links Bad Rhino Inc.

Marty McDonald is the go-to guy for what works in social media marketing. He’s the co-Founder and CEO at Bad Rhino Inc., Clutch rated 2016 Top Social Media Marketing Firm. He has used social media strategies to actively recruit and build online marketing businesses for over 12 years. He knows how to harness the power of social media and has consulted with small businesses and start-ups to help them use that power to get off the ground. Marty has made a personal commitment to mentor and assist entrepreneurs and startups who can help your listeners understand the challenges and biggest advantages between traditional and online marketing from over the many years of success in the industry. Listen to this episode to get tips and great perspectives on social media and some strategies that we should all be leveraging. 02:07 – The core reason of why he started Bad Rhino Inc. 03:51 – How important it is to stick to your primary area of focus and expertise 06:30 – Overcome the challenges in social media through consistency and effective measurement 08:28 – Adjust strategy or keep doing what's working well for you 11:03 – Knowing where your audience is the key to success 13:40 – Should you utilize Facebook Live for your marketing efforts 17:55 – Choose which networks best meet your social media goals 23:13 – Staying on top of your social media strategy 27:47 – How he came up with the name Bad Rhino Tweetables:   “You have to know and understand who your customers are and how they want to hear from you.” – Marty McDonald Resources: http://www.bossacademy.com/ http://badrhinoinc.com

Marty McDonald’s future business partner came into his office a few years ago and said, “I’m tired of doing this. I have an idea and want to start a new business.” Marty was intrigued. He told him, "If you come up with a really cool name, I'm in." Bad Rhino was the winning name. Social media and digital marketing is its game. Marty explains how launching the successful full service agency was largely the result of trusting his instincts.

  There are many businesses that want to be on social media for the wrong reasons. Social media can be a very useful tool for your business but you need to have goals and a plan just like any other marketing effort. This week I talk with Marty McDonald the founder of the social media agency Bad Rhino. Take some time to listen to how he approaches new social media campaigns before deciding to go all in on your own. What you’ll learn Why your social media strategy needs to tie into all your marketing How to have a presence on social media Why your goal with social media shouldn’t be to sell more The real reason you need to use video in your marketing Connect with today’s guest: http://badrhinoinc.com See acast.com/privacy for privacy and opt-out information.

Marty McDonald Jaime Jay welcomes Marty McDonald to today's podcast. Marty is the founder of the social media agency Bad Rhino, Inc with his partner Rich. Bad Rhino develops unique social media marketing strategies that develop relationships with prospective customers and community members. Becoming an Entrepreneur Marty had worked with Rich in his previous career as a head-hunter. Rich was running a successful blog and approached Marty about making a career change in 2010. At the time, Rich was being approached by a lot of folks with questions about social media.  Leveraging social media to promote your business was in its early years. Tweet this episode for Marty What's With the Name? Marty agreed to make the leap to entrepreneur if Rich could come up with a good name. they sat down at a whiteboard and Rich wrote out 10 names. It came down to Bad Rhino or Moose Horn. They chose Bad Rhino and their company was born. What is Bad Rhino? Marty's agency focuses on social media. Becuase social media was just out of its infancy, sometimes it was tough communicating to clients a successful marketing campaign needs social media.  "Social media is the glue that sticks everything together in a marketing plan." - Marty McDonald Each client is different even if they are the same. One Italian restaurant is different from another Italian restaurant. Social media campaigns should be approached separately to capture the individuality of each. There are no cookie cutter plans. There are no cookie cutter plans. They are able to bring their clients' voices online and increase their sales. Creating Relationships To be successful you need to be able to create the relationships.Leveraging social media is a perfect platform for creating those relationships. Put content out there that you can look at after and see the results. It's more than just looking at "x". For one person "x" might be educating customers, for another it might be brand recognition or building email lists. Some just want a fun place to communicate and be social with their current customers. Marty welcomes any questions you might have regarding social media. Connect with him and remember to let Marty know you heard about him on Stop Riding the Pine! Bad Rhino, Inc. Twitter Facebook Instagram LinkedIn Pinterest GooglePlus If you want to learn how to really take your social media to the next level, get in touch with Marty by emailing him at marty@badrhinoinc.com Here are the highlights of my conversation with Marty McDonald if you are in a hurry: Who is Marty McDonald? (4:32) Why do you need structure? (11:08) What channels should you use? (13:31) Who are you trying to sell to? (17:00) Marty's one piece of advice? (25:18) Marty's Breakaway Moment? (32:00) Special Mentions: (iTunes Shout Out) Code Monkey Thank you to Alexis Ayala, for providing the incredible editing for this episode. If you need to find an audio editor, send Alexis an email at lex@slapshotstudio.com. Thank you to our awesome sponsor, Interview Valet, A professional concierge guest booking podcast service for hosts and guests - You be the Guest, We do the Rest! Check out their new website at InterviewValet.com. This episode of Stop Riding the Pine Podcast was brought to you by DoneForYouWP.com Are you a busy coach, professional or agency looking to have your WordPress website headaches handled by your very own development team for wholesale prices? Then you should visit DoneForYouWP.com to find the solution that best fits your current challenges with a full-scale approach to managing your WordPress website. Stop Riding the Pine is a lot of fun and we love sharing the shows we've done. We would greatly appreciate your assistance in helping us grow this show by not only downloading the episodes but also sharing them. Leave comments and rate our show so we can make the show even better.  

More and more businesses are using social media to promote themselves online because you can better target your customer base... and it's less expensive. But you have to make sure you do it right. In this interview with Marty McDonald of leading social media marketing firm, Bad Rhino, we discuss the dos and don’ts of social media marketing. Topics discussed during this podcast include; The difference between 'traditional' marketing and social media marketing The biggest mistakes businesses make when using social media to promote their products and services Which social media networks should you be using? And much more! You can play this session of the podcast here: Your browser does not support the audio element. Websites referenced during the podcast: BadRhinoInc.com Here's a timeline of the topics discussed during the podcast: 0:30 – Introduction and short bio 1:45 – Marty McDonald’s growing up and background 5:20 – Marty’s first business and how it grew into Bad Rhino Inc 8:45 – How did you come up with the name of your business, Bad Rhino? 11:10 – Why did you pick social media marketing back in 2010 as a business? 14:50 – What are the differences between traditional marketing methods, and what works with social media marketing? 19:30 – What are the biggest challenges most business owners face when it comes to social media marketing? 21:20 – What are the biggest mistakes businesses make with their social media marketing? 25:20 – If you had to recommend one particular social network, which one would it be? 27:10 – What are the main social networks? 27:30 – What is Snapchat and how can you use it in your marketing? 30:40 – The right strategy for social media marketing 33:30 – Final thoughts 34:30 – Working with Marty McDonald and Bad Rhino Inc P.S. If you’re enjoying the podcast, it’s safe to assume there are others out there like you who would also enjoy the podcast. Help them find it. Click here to rate and review the podcast in iTunes. Those people will appreciate it, and you’ll feel great about yourself.

  How do you stay ahead of the game when it feels like a new platform is popping up every week? What happens when you blindly follow gurus without having a strategy in place? Marty McDonald has used social media strategies to actively recruit and build an online marketing business for over 9 years. He quickly realized the power of Social Media in Recruitment Marketing and Business. Since 2008, Marty has consulted with Small businesses and Startups to help them get off the ground. Listen to this episode and learn why you need to treat Social Media like glue and the dangers of relying on one strategy to support your business.  Favorite Business Book: Marketing Lesson from The Grateful Dead by David Meerman Scott Atlas Shrugged by Ayn Rand Think and Grow Rich by Napoleon Hill Mindset Principle: Gratitude in the present moment Business Advice: Always keep learning Favorite Quote: “You're too soft.” - I think of when I want to complaint about my situation Connect with today’s guest: Bad Rhino Inc. - Visit Marty’s site to learn how Social Media can impact your business. Request to join Ian’s new Facebook Group See acast.com/privacy for privacy and opt-out information.