Marketing Mixtape with Scott Davis

I had the pleasure of interviewing Cleo Franklin Jr. once again to discuss his new children's book "What Do You See When You Look At Me?" We discuss the ideation process for his book and the influence of and collaboration with his son Michael. Cleo talks about self-publishing and its inherent challenges, and we explore marketing the book. ABOUT CLEO FRANKLIN JR. Author of "Coffee With Cleo," "Lessons from our Mothers and Fathers,"  and "What do you see when you look at me?" www.coffeewithcleo.com Founder & CEO - Franklin Strategic Solutions www.franklinss.com Founder - Franklin Leadership Foundation   www.morningside.edu/campus-life-and-arts/campus-activities/leadership-development/franklin-leadership-foundation

Cleo Franklin discusses his debut business book "Coffee with Cleo" in depth. We discuss his father's legacy, "bringing an elephant" to global issues including Black Lives Matter and COVID-19, and much more. Cleo's new book is available at Amazon and on franklinss.com.  

Allen Gannett discusses creativity in a novel way that will be super helpful to marketers. We discuss consuming versus creating content, the iterative creative process, and what 10,000 hours really means in mastery. Allen's new book The Creative Curve is available at Amazon and everywhere books are sold.  

In this episode, Katie Wallace, sustainability consultant and founder of Hux Sustainables, talks to Marketing Professor Scott Davis about building a more sustainable world through marketing. Topics include the problems with modern packaging and the single-use habits of consumers. The episode also digs into the backstory of Katie's interest in sustainability and the UnLearn Show that she co-hosts.

How do you dominate in global markets? We spend a lot of time in academia discussing US companies going overseas, but this interview takes a different perspective. Cleo Franklin, CMO of Mahindra North America (now VP of Marketing and Business Development - Latin America) talks to Professor Scott Davis about bringing an Indian tractor company to the US market. Along the way, Cleo reveals tremendous insights about navigating global markets.

Career coach Kyle Elliott talks to Professor Scott Davis about how students can supercharge their career search: through networking, work samples, and other professional development activities. We dig into LinkedIn best practices and discuss the ins and outs of resume design. 

Alli McKee, CEO and Founder of Stick.ai, discusses the importance of visualizing your ideas for clients. Her software platform automates the design aspects of your presentation so that you can improve your impact in B2B communication. Alli has an incredible background and a fantastic new company. Show Notes http://stick.ai/ https://www.linkedin.com/in/allimckee/

Stapho Thienpont is a successful social media strategist across multiple platforms. We discuss the secret sauce to diversifying your social media channels and building other platforms with your pillar content. We dig into automation and chatbots. Show Notes The Marketing Family - http://jo.my/hopaboard Stapho's LinkedIn -https://www.linkedin.com/in/stapho/

Professor Scott Davis and Michael Gale discuss the Facebook and Cambridge Analytica controversy. Michael outlines some key questions for behaving ethically and recommends that Mark Zuckerberg step down from Facebook. Management guidelines are provided by Michael for digitally transforming organizations and common pitfalls are discussed. Show Notes Michael's Book "The Digital Helix" https://www.amazon.com/Digital-Helix-Transforming-Organizations-Thrive/dp/1626344647 Michael's LinkedIn Profile https://www.linkedin.com/in/migale/

String Nguyen and Professor Scott Davis discuss the value of a four-year Marketing degree in the modern world. We dig into what makes a personal brand memorable and microinfluencer mania! Show Notes String's Website: https://stringstory.co/ String's LinkedIn: https://www.linkedin.com/in/stringstory/

Professor Scott Davis interviews Judd Borakove about his "4C" movement that has been popularized on LinkedIn. They dig into each of the four components: Connection, Collaboration, Consistency, and Community in both a corporate and personal branding context. The genesis of 4C is people feeling a lack of connectivity in the modern world.

Learn how to get your ideas published in huge business publications like Forbes, Inc., Fast Company, Entrepreneur, and more. Josh Steimle shares the secrets to working with editors, developing ideas, and building your personal brand. As a result of publishing in these magazines, you will be able to drive more revenue to your business.

Jay Baer joins the show to discuss a world of rising customer expectations, creating competitive advantage, interacting with customers in public, Wendy's snark, the death of the phone call, social media shaming, and his forthcoming book "Talk Triggers." Show Notes http://www.jaybaer.com/ http://www.convinceandconvert.com/ https://twitter.com/jaybaer https://www.amazon.com/Hug-Your-Haters-Complaints-Customers/dp/1101980672

Learn how to develop a powerful personal brand on a shoestring budget in my interview with Michaela Alexis. Michaela built her brand on LinkedIn when she was looking for work and has amassed over 110,000 followers there. We discuss job search tactics in the modern world, fostering community on LinkedIn, not focusing on perfection, being introverted in a social space, craving realness, platform specialization, social media algorithms, and more! Show Notes Michaela's LinkedIn: https://www.linkedin.com/in/michaelaalexis/ Michaela's Instagram: https://www.instagram.com/mickalexis Michaela's Twitter: https://twitter.com/mickalexis

Marketing Professor Scott Davis interviews Sangram Vajre about account-based marketing. Sangram turned the sales world on its head with his flipped funnel B2B approach. He is the co-founder and CMO of Terminus, the leader in account-based marketing platforms. Sangram was formerly Head of Marketing for Pardot. In this interview, you'll learn how Sangram conceived the idea, where he thinks automation is taking us, and how you can incorporate a flipped funnel into your business. Sangram's Websites http://terminus.com/ https://flipmyfunnel.com/ Sangram's Book Account Based Marketing For Dummies: https://www.amazon.com/Account-Based-Marketing-Dummies-Business-Personal/dp/1119224853

Sales and Marketing guru Matt Heinz joins me to discuss CRM and the Sales Funnel. We talk about marketing and sales playing nice, the future of sales automation, and breaking into the sale field. Matt has a ton of great insight for students of sales and marketing, early professionals, and those looking to make a career move.

Tech Consultant and Speaker Anjuan Simmons joins me to discuss leadership and diversity. We talk about making the leap from technical producer to manager. Anjuan provides deep insight on making diversity a part of your work life and motivates the need to be more inclusive. He also discusses his move to the world of public speaking. Show Notes http://anjuansimmons.com/ https://twitter.com/anjuan https://hbr.org/2018/01/how-and-where-diversity-drives-financial-performance

Personal Branding Strategist and Keynote Speaker Dr. Natalia Wiechowski joins me to discuss the ins and outs of branding yourself. Natalia and I talk through personal branding in different global markets, choosing the right media channels for your personal brand, using LinkedIn to its fullest potential, creating effective content, and personal branding failures. Show Notes http://www.thinknatalia.com/ https://www.linkedin.com/in/nataliawiechowski/ https://www.instagram.com/thinknatalia/ https://twitter.com/thinknatalia https://adwords.google.com/home/tools/keyword-planner/

Career coach, author, and TEDx speaker Angela Copeland joins me to discuss career management. Angela and I discuss managing your social networks during a job search, negotiating your salary, changing careers, and looking for work after graduation. Show Notes: Copeland Coaching - https://www.copelandcoaching.com/ Angela Copeland - https://www.linkedin.com/in/angelacopeland/

Emmy award winning director and designer Chris Do joins me to discuss pricing strategy. Chris is the Chief Strategist and CEO of Blind and the Founder of The Futur— an online education platform that teaches the business of design. We cover a lot of ground in this episode including value-based pricing, determing a customer's perceived value, differential pricing ethics, pricing psychology, ultimate versus proximate customer needs, raising prices, the placebo effect, channel conflict, and benefits selling. Whew! Show Notes: The Futur - https://www.thefutur.com/ Blind - https://blind.com/ Chris Do YouTube "How to Price Design Services..." - https://www.youtube.com/watch?v=RKXZ7t_RiOE

Lexie Sidney is the Director of Strategic Marketing for the Houston Dynamo and Dash. She shares her favorite campaigns from her experiences in sports marketing, discusses integration of traditional marketing components with digital and social, and shares insights on creating effective promotions. Show notes Houston Dynamo: https://www.houstondynamo.com/ Paint It Black Campaign: https://www.houstondynamo.com/topics/paint-it-black Houston Dash: https://www.houstondynamo.com/es/houstondash Zoo Lights Houston Zoo: https://zoolights.houstonzoo.org/

This episode features my fellow Houstonian Chris Westfall. Chris is a keynote speaker, best-selling author, business coach, and U.S. National Elevator Pitch Champion. In this interview, Chris shares tips for making a NEW elevator pitch and dismantles some longstanding myths about how to sell. Show Notes Chris' website: http://westfallonline.com/ The NEW Elevator Pitch (book): https://www.amazon.com/The-Elevator-Pitch-Chris-Westfall/dp/0985414804

Joey Korenman is the founder of SchoolofMotion.com and brings amazing insights to the table on finding and following your passion in life. Some real "Ikigai" on display. His nuggets on using LinkedIn Recruiter to connect with hiring managers will change your perspective on finding work.

Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort. Lee and I discuss internal marketing to employees, time management, marketing clues, company culture, career transitions, and starting your own business.

Daniel Cotlar and I discuss Customer Journey Mapping, experimenting with customers, measuring success, and a lot more.

Eric SanInocencio is the Senior Director of Digital Media for the Houston Texans. We discuss social media analytics, ad spend across social media channels, and breaking into the field of digital marketing.