Podcasts about stapho thienpont

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel​In the new episode of Fullfunnel Live, we are going to share a step by step framework we use to develop a joint content creation and demand generation playbook for marketing and sales teams.​You'll learn:- How to get sales buy-in and involve them in demand gen- How to simply content creation involving SMEs- How to systemize content creation and content publishing processes instead of sporadic publicationsRESOURCESOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogStapho Thienpont оn Linkedin: https://www.linkedin.com/in/stapho/

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelIn this podcast, we're going to discuss what is a Marketing-qualified lead, and why your MQLs don't convert. Next, we will explore an MQL model that will effectively drive pipeline growth. By the end of the video, you'll know how to improve your MQLs and convert more leads!​We cover:​- What is broken in MQL playbook and the real conversion from MQL to sales opportunity we see in B2B companies- ​The correct definition of MQL​- How you'd proceed with MQLs to drive pipelineRESOURCESOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogStapho Thienpont оn Linkedin: https://www.linkedin.com/in/stapho/

If you haven't been living under a rock (or stuck at your desk for this one big proposal), you have heard about "ABM." But what, exactly, is it - and how could you make it work for your consultancy? We asked someone who knows: Fullfunnel.io's Stapho Thienpont. Episode guest: Stapho Thienpont, Fullfunel.io. Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota   Pls. find the shownotes for this episode at unbillable-hrs.com.

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelTo make marketing and sales work together, make sure you've scheduled these 4 sync meetings.1.

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel3 ways to target and warm up B2B buyers if they are not active on social.If you're selling to technical teams or conservative industries, your buyers may not be active on social. Hence, ads and cold outreach are doomed.Here are several ways to reach and warm up them.1. Partner with niche associations and communities.Do a co-marketing activity (event, webinar, panel discussion, market research, etc) making sure that the association or community will help with intros and promotion.One of our clients managed a relationship with an HVAC association to book 23 meetings with technical buyers from target accounts.2. Send highly personalized offers via direct mail.Why direct mail?- Direct mail cuts through the noise of spammy sales LinkedIn and email messages- Relevant gifts grab attention and provoke curiosity- Highly-personalized pitch and the relevant case study make target accounts reply YES just because it's not standard, and they see you did homework.We have a 100% reply rate for every direct mail outreach campaign we send at Fullfunnel.io. Our clients see positive reply rates of around 40%-60% per campaign.3. Build a peer-to-peer relationship to gain additional insights and ask for introductions.Even if your target buyers are not active on social, there are other departments that might be (sales, marketing, client success, data, etc.).Build a peer-to-peer relationship.Plan co-marketing activities.Ask your peers to connect your team with target buyers.These 3 ways take way more time than launching and running ads and outreach. They seem to be non-scalable.But this is one of the biggest problems B2B companies create for themselves.They look wrong at scalability.Putting $$$ into Ads machine, hiring more SDRs, and investing in automation seems to be predictable and scalable.Emails sent and ads impression - Clicks - Meetings booked - I wish B2B growth was that easy.Scalability comes from focusing on systems that actually deliver results. It requires a long-term mindset and strategy. Even if these systems require a lot of human effort to ignite the engine and maintain growth.There are no shortcuts to growing a B2B business.RESOURCESOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogStapho Thienpont оn Linkedin: https://www.linkedin.com/in/stapho/

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelIn this video, we're going to show you how both teams should work together to create effective marketing and sales strategies.By understanding how marketing and sales work together, you'll be able to create effective strategies that will help your business grow! We'll discuss the different aspects of marketing and sales, and show you how to combine them to create a successful marketing and sales strategy.Watch this video to learn:​- Executional marketing and sales alignment: examples of joint campaigns​- How to split the responsibilities in the playbook​- How to control playbook's progress​- How to go from one-time campaigns to revenue operationsRESOURCESOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogStapho Thienpont оn Linkedin: https://www.linkedin.com/in/stapho/

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelRESOURCESOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogJoin me and Stapho Thienpont sharing our experience of building efficient ABM teams and getting support from sales.​We cover:​- How to present playbooks to sales​- Exact ways marketing should support sales with examples​- Role of sales in the account-based marketing and salesSUMMARYHere are 5 reasons sales push back collaboration with marketing, don't support marketing campaigns, and 7 steps to handling it.1. Protective mindset.Sales believe their core asset is their network. Hence, they are unwilling to share contacts or make intros assuming their relationship can be "stolen".2. Marketing has no product and market expertise.When sales talk to marketing and see they don't really know the target market, ICP, product value, and competition, they treat marketing as an "arts and crafts department."3. Different KPIs.When sales have sales quota pressure and outbound KPIs, any new program or initiative feels like a burden that distracts them from the primary goal.This goes even more extreme in companies where sales don't hit revenue quota and see how marketing celebrates hitting MQLs.4. Marketing campaigns are not tied to revenue and don't contain a clear list of tasks, responsibilities, and timelines.No one in sales wants to do "demand gen", "ABM", "content distribution", or help with anyother marketing campaign if they don't clearly see how:- The campaign will impact the pipeline and revenue.- Their responsibilities and tasks- Campaign timeline5. Marketing doesn't understand the sales process and pipeline status.If marketing doesn't initiate regular pipeline overviews and conversations with sales about the challenges they face in the trenches, sales believe that marketing doesn't care about it.Hence, what's the point of collaborating with them?Here is how to handle the issue and turn marketing and sales into a revenue function.1. Make both functions revenue-responsible.2. Get alignment about goals, challenges, ICP, buyer journey, value proposition, marketing, and sales processes.3. Fix knowledge gaps.4. Define a small pilot team (1 marketer and 1 SDR) that will work on a shared playbook on one market and vertical.5. Reduce their revenue quota and make sure they have enough time to commit to the new programs.6. Document and share results with the entire team.7. Scale the function.---The growth of a B2B company heavily depends on the collaboration between sales and marketing.These two functions have different responsibilities, but the same goal – revenue.Primary marketing responsibilities:- Creating awareness- Generating and capturing demand- Supporting sales with engaged accounts and intent triggers- Helping sales to accelerate the sales cycle and influence the decision-making processPrimary sales responsibilities:- Connect and build relationships with target accounts- Start conversations about a potential collaboration with engaged accounts- Expand the business with existing customers by expanding, upselling or cross-sellingStapho Thienpont оn Linkedin: https://www.linkedin.com/in/stapho/

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelJoin me, Stapho Thienpont, and Stef Hamerlinck, brand builder at Alan sharing:- The step-by-step process of creating a B2B brand strategy with examples from Alan: raising $490mln, growing to $258mln ARR and acquiring 20k customers in 3 countries.- How to make sure people recognize and connect with the brand at every stage in the funnel- How to make media talking about your brandRESOURCESTOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogEPISODE OVERVIEWHere is how we develop a brand strategy for B2B tech companies(Fullfunnel overview).1.

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelIn this episode I will tell you how to unlock the power of intent data and use it to determine who is engaging with your brand and what they're looking for. By understanding the intent of your audience, you can create more effective marketing campaigns that truly resonate with your target audience.On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogHow to use intent data to source ABM programs with the engaged accounts. 1. Define key sources of the intent data. At Fullfunnel.io we use: - Albacross to identify accounts that have visited our website- LinkedIn engagement data- [Paperflite](https://www.linkedin.com/company/pape...) to capture the demand and track bottom of the funnel content engagement- Mention tracking specific intent keywords (e.g. ABM agency, ABM consultant Don't add a lot of sources, but rather focus on a few that can provide crucial insights for your business. 2. Filter the account through qualification criteria. Our marketer filters all the new accounts through the account qualification criteria and applies one of three tiers for each of the qualified accounts. 3. Run account research and fill in the tracking spreadsheet. As the next step, we collect all the publicly available insights about the strategic initiatives of the qualified accounts and map out the buying committee. 4. Define engaged accounts and add them to CRM. Marketer applies engagement criteria, and if the account passes the engagement threshold, the marketer saves it to CRM. 5. Refine the process with SOPs. We create detailed video instructions explaining every step, so any team member can pick it up at anytime 6. Report frequency. In our case, we collect the data on a daily basis and ask the marketer to send the account engagement report on a weekly basis.---Intent data without clear processes for using it is useless. Your team might get excited about it initially but will start ignoring it in a few weeks. Focus on a few sources and tools, create SOPs, and make sure everybody knows how to use them before adding more sources and overwhelming your team.Stapho Thienpont оn Linkedin: https://www.linkedin.com/in/stapho/

Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelIn this episode we are covering: - The consolidated revenue report that demonstrates marketing impact on pipeline and revenue - How to measure different ABM campaigns - How to measure B2B demand generation and intertwine it with the revenue report. RESOURCESOn-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-cFull-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newslJoin our community for B2B marketers - The Trenches: https://sendfox.com/trenchesUpcoming events: https://lu.ma/fullfunnel/eventsFull-Funnel Marketing Content Hub: https://fullfunnel.io/blogHOW TO MEASURE B2B MARKETINGB2B marketing reporting shouldn't be complex. Here are 3 categories and 11 core metrics I recommend looking at for a B2B company with high ACV and a long sales cycle.REVENUE METRICS.1.

B2B Lead Generation is hard. The competition is fierce, the landscape changes daily and half the "Gooroos" have no idea how to replicate their success. How do you even start with cold outreach ? How do you leverage social media content without wasting your resources? And how do you generate leads through LinkedIn?B2B LeadGen expert Stapho Thienpont shares his expertise on this episode of the UnNoticed.Welcome to the UnNoticed show. For all those who should be. This was the UnNoticed show with Jim James and produced by EASTWEST Public Relations.Get noticed with us If you like this show, you'll love what we can do for you. Get in touch and get noticed.Buzzsprout - Let's get your podcast launched! Start for FREEYour LinkedIn Journey. Automated. FREE 2 months trial. Your LinkedIn Journey. Automated.Email Signatures Full of Brand Promise Create Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

B2B Lead Generation is hard. The competition is fierce, the landscape changes daily and half the "Gooroos" have no idea how to replicate their success.How do you even start with cold outreach ? How do you leverage social media content without wasting your resources? And how do you generate leads through LinkedIn?B2B LeadGen expert Stapho Thienpont shares his expertise on this episode of the UnNoticed.This is a transcript for the full show.Welcome to the UnNoticed show. For all those who should be. This was the UnNoticed show with Jim James and produced by EASTWEST Public Relations.Get noticed with us If you like this show, you'll love what we can do for you. Get in touch and get noticed.Create content using AI - Trylately! Automatically generate social posts from videos and podcasts into dozens of social posts.Email Signatures Full of Brand Promise Create Branded Email Signatures for All Employees in Few Minutes. Your LinkedIn Journey. Automated. FREE 2 months trial. Your LinkedIn Journey. Automated.

Never miss a new episode: https://sendfox.com/lp/mnyll3How to generate leads on LinkedIn?There are two approaches:Send cold mass outreach playing the game of numbers and praying for the replyBuild a relationship with the target audience, leverage thought leadership for brand awareness and create everyday opportunities for targeted and personalized outreachLast year I published a book called "LinkedIn Content Marketing: How to generate high-quality B2B leads on LinkedIn without cold messaging and ads" that was awarded as the best B2B marketing ebook and was included to 100 Best B2B Marketing Books of All Time by Bookauthority.This book teaches B2B companies the second approach. But fewer people know that a huge inspiration for me to write this book was my friend Stapho Thienpont, CEO of The Marketing Family.Five years ago, Stapho was mastering jiu-jitsu and had no connection with marketing. He runs an agency that helps CXOs and Founders leverage thought leadership to accelerate sales and build a healthy sales pipeline, generating hundreds of thousands in revenue.Today we are going to discuss:* How to maximize the chances of building a steady and healthy sales pipeline using LinkedIn?* What are the most common mistakes companies make with LinkedIn?* Company brand vs. personal brand* How to optimize the LinkedIn profile to generate leads regularly?* How to appear in the newsfeed of your prospects regularly?* What content helps to nurture an audience, build a relationship, and generate leads?Stapho Thienpont оn Linkedin: https://www.linkedin.com/in/stapho/Website: https://pod.co/picnic-tmf

All right. On the podcast today, I have Stapho Thienpont who is here to talk LinkedIn with us. Somebody that is not only a consultant about this thing, but he's, he actually acts on his own advice. You can go check them out on LinkedIn and we'll get to that later on. First off, Stapho, how are you doing today? Ah, I'm doing great. I just came off my own show and you know, I'm just enjoying talking so much on the nice thing like this. Nice to be like here in Europe.  Do you like hearing your own voice?  Not really, but I do enjoy talking.  I'm the same way. Hearing my own voice on on microphone. It's kind of weird, but you get over it cause it's  fun to talk to people. Yeah. 100%. Awesome.  Well, before we get into the details of LinkedIn, I know you're going to give us a ton of advice on how to grow on LinkedIn, but first and foremost, I want some quick context on you so that the audience knows who they're dealing with here. So first and foremost, just curious about the story of your career so far, where you got started and how you ended up where you are now, as briefly as you can. As briefly as I can. Okay. So I lived in issue to Jim and Stockholm, even though I'm originally from Belgium, which is the other side of Europe. one day I realized, you know what, by beating up my friends all day, I'm not really providing much value to the world. I figured I have a knack for both language and systems. And then. What I figured out was that, marketing is right on the edge of that. I started a Facebook group, got to start working with my favorite author, all this kind of stuff. and before I knew it, I got started with LinkedIn cause I wanted to learn a new platform. I somehow got into a super secret group of people that were basically the best to ever do it on LinkedIn. And I just started picking their brains and I started learning all this kind of LinkedIn stuff. I did it for myself, and then I figured, you know what? this is so helpful for myself to generate leads and also generate awareness and build connections and network. I'm going to do this as a service for other people. And since then we've been turning our people into LinkedIn thought leaders and generating leads for them. some highlights were when the multibillion dollar multimedia Titans started reaching out to our clients purely based on the content, but also getting some of our call bites on sales calls with Microsoft Lyme and the like. So, yeah, it's been a, that's my journey so far, I guess.  And you're still going, okay. Yeah, the beginning right.  Definitely, definitely. I don't know if I'm going to limit myself to LinkedIn forever, but I'm definitely still growing strong every day. Awesome.  And if I were to ask you what you think your professional super power is, what would you say. That's a really good, a really good question. I'm actually a really good networker. I would say, even though I don't spend much time, I'm really good at building relationships fast and somehow I don't know what it is, but it's when I talk to people, they walk away with the idea that I really know what I'm talking about with makes, it makes it easy for me to sell, but also to get buy in when I'm working with people, which ultimately lasts me to get good results. But the networking of personal impact is for sure the key, I would say. Well  that's, that's good because that's what LinkedIn is all about. So let's dive into that and just start talking about how this group of of listeners that are bootstrappers and micro-influencers can actually grow on LinkedIn. My first question really would be, if you are starting out with zero, you're a micro influencer, you are an entrepreneur that's just starting out. How can you actually get anybody to take your thought leadership seriously?  Well, first and foremost, you gotta have at least some skill and some

B2B Lead Generation is hard -- and if you're not careful, you'll be downright obnoxious to your prospective buyers. But is there a way to stay top of mind with your potential customers? Is there a way to keep them engaged in your latest and greatest offers without manipulation or sleezy sales tactics? Stapho Thienpont, host of the TMF Picnic, joins the podcast to share all things related to marketing mastery. Check out the TMF Picnic on Spotify and follow Stapho on LinkedIn. 

How to Use LinkedIn to Promote Your Business during #COVID19 with Stapho Thienpont - LinkedIn as a content system - working from home - staying positive - dealing with FEAR Want to learn more from Stapho Thienpont? The story continues at dubb.com. Learn more about Dubb at https://dubb.it/up5c Chat with us on social media: Dubb Facebook: https://www.facebook.com/dubbapp Linkedin: https://www.linkedin.com/company/dubb/ Instagram: https://www.instagram.com/dubbapp/ Twitter: https://twitter.com/dubbapp Youtube: https://www.youtube.com/dubbapp Ruben Dua Facebook: https://www.facebook.com/rubendua Linkedin: https://www.linkedin.com/in/rubendua Instagram: https://www.instagram.com/rubendua/ Twitter: https://twitter.com/rubendua Medium: https://medium.com/@rubendua Youtube: https://www.youtube.com/user/theqbe About Dubb Do you want to be like the 10K+ people who use Dubb to boost their business with easy video communication? Here’s how people use Dubb to win... Easy Video Sharing to Streamline Comms Instantly record and share videos via Gmail, LinkedIn, Outlook, CRMs and more to quickly build trust and increase sales. Drive Conversions for Your Business Book meetings, capture video testimonials, drive conversions and more with customizable call-to-action buttons. Automate Your Marketing with Ease Create campaigns, email broadcasts, landing pages, funnels, and automatic workflows to streamline communication for your entire business. Learn more about Dubb at https://dubb.it/up5c #podcast #podcasting #workingfromhome #workfromhome #remotework #linkedin --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

On Today’s episode of 22 Motivational Minutes, social media marketing expert Stapho Thienpont shares how he builds personal brands through human connection and systemized growth. Listen in as Marlo and Stapho discuss creating relationships with influencers in your industry, the long-game of business development, and how to maintain confidence in uncertainty. Stapho Thienpont is a social media marketing expert that built his agency while training in Brazilian Jiu Jitsu full time, sleeping on the mats and competing everywhere in the world. He co-founded “The Marketing Family Ltd.” together with Sonny De Meester, a social media agency focused on personal brands. The agency has more than 3 million views on LinkedIn, a huge Facebook group and a weekly show where they interview interesting people. You can connect with Stapho on LinkedIn: https://www.linkedin.com/in/stapho/ _______________________ Are you working to build a profitable and sustainable business in 2020? The Successboarding Community Workshop is a six-week transformation process designed to align you with the leadership, community, and resources you need to stop the burnout and push yourself to the next level of success. Chat with Marlo or Amanda by clicking the link here: https://www.marlohiggins.com/schedule-a-call

Some quick stats on Stapho - despite the mistakes and screwups that he ran into along the way. - 3+ Million Organic LinkedIn views- 5 Million Organic Sticker views - First ever LinkedIn course entirely on a Messenger bot- An incredibly engaged Facebook Group with 2k+ members- The TMF Picnic, a weekly Live show that's has reached thousands of viewers. Check out more from Stapho - Follow and engage directly with Stapho below: LinkedIn: https://www.linkedin.com/in/stapho Book a call: http://tmfam.rocks/strategy

Sarah is a badass who got hired by BAMF after she got kicked out of school for growth hacking too hard. She's also an epic content creator, and she totally talked shit to me after I sent her an automated message. Oh, you want to hear about why she got kicked out of school? Sure, so imagine this: You're a beautiful, smart young lady and you're the president of the entrepreneurship club at your uni. You have this huge entrepreneurship planned and you know it's going to be totally baller. Life is good! Except for one tiny detail: You totally forgot to market it. So you do the only logical thing: You scrape the email of everyone in your school and send them clickbait emails to get them in your event. School is pissed tho, and they kick you out of the club. Plans, destroyed. But when you check your emails later in the day, you have an email from BAMF (one of the most prestigious growth hacking agencies in the game), and they offer you a job. So you say fuck it, move from Boston to Cali, and you start your dream job. It sounds like a dream, but that's Sarah's story. So here's what we're going to talk about: - How does one break the internet - How did she come up with that crazy campaign - What's it like to work for BAMF - How do you growth hack your events? - Why is it so much fun to talk shit to Stapho Thienpont I'm excited about this one! Much Love, Stapho Thienpont

What is this? A crossover episode? That's right witches, this is a Hogwarts special. Dumbledore and Harry Potter are reunited in this one-off special. Enough Jokes, I need to introduce this wizard and I need to do it properly. So here we go. Curt's one of those coaches that decide to succeed first and coach later. Before his current adventure, he ran a successful public relations/ advertising company. He made some millies there and he was great at what he did but after many years he discovered something... VOLDERMORT WAS ALIVE! No, actually he discovered that coaching was his real passion. So now he's an epic coach with a legit beard. He's also a really good content creator. And when I say "good" i mean that he's actually making money from it. When I talked to him last time he told me how he does it and it actually blew my mind. And that what we'll be talking about. But also about these topics: - How to easily make viral content - How to turn content into heavy pockets - How to live a life of freedom - How to oil a beard - How to find these DAMN Horcruxes. You better tune in fam. Much Love, Stapho Thienpont

Oh god, how did we even make it to episode 11? Didn't expect this when we came up with The Picnic. I also didn't see epic guests like Nicholas coming. Who knew that there were so many cool Belgian boiiis in the marketing scene? I sure didn't, but I'm always ready to support my countrymen. Although I don't think a baller like Nicholas needs much help. I mean look at what he's achieved so far: 1) He started a planning tool named Plann3r. This tool looks at both of your availability and location and immediately pics a meeting time that works optimally with both people's schedule. It even takes travel time into account. For more info check out this link: https://plann3r.com/tmf 2) When he was getting started with the app, he got accepted into the "birdhouse accelerator". Which is a very prestigious Belgium accelerator that's notoriously hard to get into. 3) Before that, he worked for a growth hacking agency, where he used his hacky strategies to generate leads on the CHEAP. He later used those skills for his startup, because he couldn't use traditional marketing channels with his limited budget. 4) He's also a talented developer, which is one of the reasons he managed to do all that other stuff. That's where he honed his core marketing skills. 5) He has a disarming smile and dreamy eyes. Which isn't relevant in any way tbh.. Here's what I'm going to ask him about: 1) His life journey, he told me about living in Denmark and winning all sorts of entrepreneurial competitions. What's up with that? 2) What's plann3r all about? How is he managing to make it so cutting edge in such a crowded market? 3) How can people use plann3r to save time, make money and look cool? 4) What's his process for coming up with his guerilla marketing tactics? 5) What is the number one opportunity to get leads on the cheap right now? 6) What's one thing nobody told him about starting a saas company? 7) What's it like being an entrepreneur in Belgium? Much Love, Stapho Thienpont

As you guys know, there is nothing I enjoy more than feeling stupid. And if there's one person that has consistently made me feel stupid over the last 6 months, it's my main man Andrei. He's an absolute God when it comes to b2b marketing. If I have any question about b2b marketing, I'll always check his blog (getleado) first. That's why I shared an excerpt of his blog here, earlier this week. What I admire most about his approach is that it's extremely logical and well thought out. If it can be tracked or optimized, you can be sure that Andrei's done it. He's the go-to guy for anything lead generation, b2b funnels, lead scoring, lead nurturing etc.... Basically, he's the weapon that can tell you which tool to use for which problem. And then he'll do it for you as well. On top of all of that he's made a thriving community for B2B Marketers & Founders. Which is where all b2b marketers and founders go to learn so they can look smart in front of other people in the industry. (They also go there if they want to make more money). Andrei is highly technical, but in our talk, I want to go over the basics again: - What is a funnel? - How do you get started with funnels? - How do you nurture leads? - How do you run an experiment? - How do you figure out who your ideal customer is? I'm pumped about this, and you should be too. Much Love, Stapho Thienpont

My friend, Professor Scott Davis teaches courses about Marketing Management, Integrated Marketing Communications, and the Sales Force. He does that at The University of Houston-Downtown Davies College of Business. He's also passionate about making online education better. --- He also has an extremely interesting podcast called the "Marketing Mixtape". It's one of the only podcasts I listen too and coincidentally, a podcast that I've appeared on! (I'll link it in the comments). And it's actually that last part that impresses me so much. You see, most marketing professors talk the talk. but they rarely walked the walk. They'll come at you with complicated theories and methods that are theoretically sound but often lack practicality. Scott definitely walks the walk: - He has his podcast that's blowing up - He's killing in on LinkedIn - And he's starting on Youtube as well. That's a lot of hard work that he's doing, that he really didn't have too. His university wouldn't lose any sleep if he kept it simple. --- As you guys know, I'm completely self-taught when it comes to marketing. The benefit of this has been that I've always had the opportunity to learn by doing. But the downside has been that I've developed the parts that I like a bit more than the parts that I don't like. Like most people, I've developed some blind spots. Now, as a professor, Scott has built an extremely solid theoretical foundation when it comes to marketing. So my goal with this talk is to help myself, you and other marketers to close the gaps in our foundation. --- In this talk, you'll see me as an eager student, ready to learn from the legendary professor, Scott Davis! Here's what we'll talk about: - Blind spots of self-taught marketers - The latest research in Marketing - Psychological triggers that you don't know about - The effects of colors in Marketing - How you can become a baller like Scott Davis --- I hope to see you guys there! Much Love, Stapho Thienpont

Lila Smith is the Director of Communications and E-Commerce at DNA Footwear. But she's also: - LinkedIn Influencer - Super nice person - LinkedIn Local Co-Host in NYC - Master Networker - My Favourite person on LinkedIn. One time Lila told me that her brother got her a reminder once, that said: "You can't make everyone happy, you're not a Taco". Lila isn't a Taco. But damn it I've never met anyone who comes as close as her. Her Taco style pays off too, her LinkedIn videos always get thousands of engagements (Likes+ comments+shares). There aren't many people who can boast of numbers like that. She's one of those rare people who became an influencer by the sheer power of niceness and networking. (But let's not forget she's extremely clever and hardworking too). My whole #TMFLinkedInsChallenge was about me trying to get people to be more Lila. I believe Lila's whole way of being should be seen as a prime example of how to treat each other on the internet. She makes people feel warm and fuzzy inside. But she won't hesitate to come up for herself or her friends. I really hope to meet Lila in real life one day. Here's what we'll talk about: - How to Network - How to master LinkedIn like a human - Business Culture - LinkedIn Local. - Taco Style Kung-Fu It's truly an honour to have her on the show. Much Love, Stapho Thienpont

It's tiiiiiiiiiiiiiime for another episode of the TMF Picnic! As you've realised by now, I only invite people that I really really like. Matter of fact, I've accused myself of using the Picnic as a cheap excuse to hang out with hard to reach people. I've spent the whole week applying some techniques I learned from Lila Smith last week. Every week I learn. And I'm, sure this week won't be any different. So, what about Jeannette? What do I like about her so much? I could start with the obvious: - She's coached more than 100 entrepreneurs. - She was interviewed by Charlie Price himself for her incredible Instagram prowess. (I paid to see that and it was worth every penny) - I've seen her kill it as a team member on multiple projects. - She Grew her Facebook group Dream Team Instagram Secrets at a staggering pace. But that's all superficial "she gets results" stuff. Here's what really made me reach out to her: She combines marketing with the spiritual. That's right, she doesn't just talk about getting big on Instagram. She doesn't just talk about personal branding. She talks about how to do all that but maintain a healthy mind and body at the same time. I haven't spoken about this publicly. But later on, I want to work more around Social Media and mental health. I think Social Media can be wonderfully healthy, but it can be poisonous as well. And I want to help people make it healthy for them. Jeannette shares this passion, so I'm sure we're gonna reach a new level of understanding. I'm excited about this one! Much Love, Stapho Thienpont

The key to whatever you’re doing is to measure it because that’s when you know whether you’re improving or not. LinkedIn lead generator Stapho Thienpont helps clients build strong personal brands. In this episode, Nathan Hirsch interviews Stapho about setting your business goals, measuring them, and then creating a strategy to accomplish those goals. Stapho […]

Welcome to the #piratebroadcast: Sharing Interesting people doing interesting things. I love to share what others are doing to create, add value, and help in their community. The approach people use and how they arrived at where they are today fascinates me. So… I invite them to become a PIRATE on the #PirateBroadcastWe live in a fantastic time when anyone with a smartphone and an internet connection can become a broadcaster of some kind.The internet has opened up the opportunity for anyone willing to create Words, Images, Audio, & Video.With technology today, you can create your own broadcast. YOU ARE THE MEDIA!Historically, pirate broadcasting is a term used for any type of broadcasting without a broadcast license. With the internet, creating your own way of connecting has evolved. Join the conversation Monday - Friday at 7 AM Arizona Time for the next #PirateBroadcastJoin the next Pirate on your favorite Social Channel LinkedinYouTubeFacebookRussJohns.comOn Podcast Players Everywhere

In this episode, Stapho Thienpont, founder of The Marketing Familiy (TMF) stops by. Key takeaways: -The advantages of building your personal brand -Stapho's definition of a thought leader -Becoming a thought leader as a generalist -Metrics for your content marketing strategy -Personal branding as an employee -Stapho's three daily tools -Inspiration sources to create content -The essence of educating your employees -Why some people are not building a personal brand

KEY TALKING POINTS:   + Is content creation more of an art or a science? + Stapho's proprietary 6-step content creation and repurposing system that will get you the biggest ROI. + Anything and everything around organic Linkedin marketing. + How to generate leads from content you post on Linkedin. + Messaging is KEY when it comes to your content strategy. + B2B lead generation tools and hacks that are going to make all the difference.   SHOW LINKS:   https://www.linkedin.com/in/stapho/ https://shieldapp.ai/ = Special BoldVoices Discount Code: 'STAPHOTHIENPONT10' SalesFlare CRM = http://www.clkmg.com/incomebydesign/bvdiscount Email Marketing & List Building = http://www.clkmg.com/incomebydesign/lemlistdiscount B2B Course = https://getleado.com/system-b2b-marketing-course/

Stapho Thienpont is a successful social media strategist across multiple platforms. We discuss the secret sauce to diversifying your social media channels and building other platforms with your pillar content. We dig into automation and chatbots. Show Notes The Marketing Family - http://jo.my/hopaboard Stapho's LinkedIn -https://www.linkedin.com/in/stapho/