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Technology in the equestrian industry is growing. But how fast? And why isn't it growing faster?Juliana Chapman from Tech Equestrian discusses the cultural challenges both holding technology back in the equestrian space, and setting it free!Juliana's blog The Tech Equestrian is the premier publication to keep up to date with all technology in the equestrian space in the United States. Check it out here!
Lydia Schrader - more commonly known as Lydia Marie Elizabeth - is a renowned equestrian artist with a popular instagram account that showcases her water color paintings.Lydia has an amazing aesthetic that focuses heavily on the fox hunting scene in Middleburg VA and the Polo scene of West Palm, FL.In this podcast, we explore Lydia's journey from NYC interior designer to equestrian entrepreneur in Savanah, GA.We cover:Lydia's history;The decision to become an artist;The challenges of running a small business; andThe challenges of scaling a business when you are the product.Lydia is hosting an event 1pm this Sunday, December 19th, at the Mt. Defiance Cidery & Distilery in Middleburg, VA.
Fitness programs optimized for equestrians to ensure the rider is as fit and prepared as the horse.Ifa from the Equestrian Fitness Academy joins Pegasus to discuss how the equestrian fitness industry works, why it's not as renowned as it is in any other sport, and where it's going in the future.If you want join EFA or just connect with Ifa directly - you can visit his Pegasus page here.
Connor from Cardinal Marketing is back!Starting today, Connor will return every quarter to share his wisdom on everything he has learned about social media marketing in the equestrian world.Today we cover:Hashtags are not as useful as they used to be.How to build a syndicate of equestrian businesses to exponentially expand your brand across social media channels.The risks of building your business on Facebook - if you are banned, your business will collapse overnight!Our hope is that we can take the leg work out of social media marketing for you all, so you can tune in here once a quarter, learn some new strategies and apply them rather than having to go out and try million different things yourselves with time you don't have.If you want to contact Connor - visiting his Pegasus page here and shoot him a message!
CEO Jeff Newman from the Maryland 5 Star at Fair Hill tells the story of how they beat countries from all over the world to host the new world class Three Day Eventing event.The event is runs from October 14th-17th, 2021. Get tickets here.This new event is one of only seven five star events in the world, and is a tougher event than Three Day Eventing in the Olympics!In this podcast, Jeff tells the story of:How Maryland won the bid to host the event.How Maryland as a state worked with Jeff's team to win the bid and host the event.The challenges of building an event of this magnitude from scratch.How COVID affected organizing the event.The difference between horse shows and other professional events like Wimbledon for tennis.What you can expect at the inaugural event next week, where to buy tickets, and what other activities will be there to enjoy.If you want to learn more about the event - click here.Ready to buy tickets? Click here.
Nick Bourdon from Artemis describes the journey of a technology entrepreneur in the equestrian industry.Artemis Horse Match is a Florida based technology company that helps horse buyers and sellers find each other easier. Simply create an account, define the sort of horse you are looking to buy, and then sit back and Artemis will email you horses that match your description daily.Specifically, in the podcast you will learn:Nicks entrepreneurial journey.Why the equestrian industry is so far behind when it comes to technology.Some of the common technology problems the equestrian industry faces and why they persist.The trials and tribulations of being a technology entrepreneur in an industry that is inherently trying to get away from technology and spend more time outside with the horses they love.If you want to contact Nick click here.
Zoe Quin from Wonder Horse breaks down the Chinese equestrian horse market.Specifically, in the podcast you will learn:The history of horses in china. Reasons for the exponential growth of equestrian sports in the last 10 years. The current status of the Chinese horse market.The current opportunities for western equestrian businesses in China.The future of the Chinese horse market. Wonder Horse is a Shanghai based consulting firm that specializes in helping both domestic and international companies access the Chinese horse market, through local business development, guidance and business operation support.If you want to contact Zoe click here.
Kelsey Lupo from Atlas Bloodstock explains how the global thoroughbred racing and breeding industry works, and how you can build a career in the industry.If you want to contact Kelsey click here.Specifically, in the podcast you will learn:What a bloodstock agent does.How to become a bloodstock agent.How to build a successful bloodstock agent career.The lifestyle of a bloodstock agent.How to make money buying and selling race horses and stud.How the global racing industry works.How the global race horse breeding industry works.The future of the industry and emerging markets.
Helena Harris was one of two co-founders of the Horse Radio Network. She is also the host of the popular Stall and Stable podcast.Things you will learn in this podcast:How Horse Radio Network started.The business model behind HRN.How to make money from podcasts.How to start, make, distribute and monetize a podcast.You can contact Helena at stallandstable.com, and subscribe to her podcast Stall and Stable here.
Pegasus chats with Connor Duszynski about social media strategies, tools and trends for equestrian businesses in the modern age.Connor is the CEO of Cardinal Marketing, a social media marketing company that specializes in equestrian businesses and activities.Cardinal's client list is long and includes equestrian power houses such as the Great Meadows Foundation here in Middleburg, as well as Hart Equestrian, Chloe's of Middleburg, and Nadia Rossi Interiors.If you manage digital marketing and brand awareness for your equestrian business and want to learn what to do, and what not to do, this is the episode for you!If you would like to contact Connor about his services, you can contact him here: https://www.instagram.com/cardinalmarketingllc/
Augustin Arellano, son of world famous polo player Julio Arellano, is a professional polo player currently based in Middleburg Virginia.In this episode, Sam and Jen ask Agustin everything you would ever want to know about how the game and business of polo works. We cover:Polo careers - how you can get into the sport?Polo match rules - how does the game actually work?Polo leagues - who governs the sport and how do the leagues work, both domestically an internationally.Polo business - who pays for all this?!?
American Stalls CEO Yash Balasaria shares his story, and how he inherited an old steady brand a turned into a fresh, luxury equestrian company.Who is this episode for? Small equestrian business owners who want to revamp their brand and grow their company into a thriving business.
Kentucky Derby = 3 characters = 3 stories.Story 1.
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