Quick Wins with COM

Do you want to stay in the fitness industry for the long term? Then you need to know It’s not about the exercise! If you have been in the industry for 2+ years you’re probably realizing that to continue in the fitness industry you need something more than just how to exercise and how to…

In this week’s episode of Industry Change I chat with Ty Menzies the CEO of LIFT Brands. Ty has had over 15 years of experience in this industry with a background of owning independent clubs, franchises and is now the CEO of LIFT Brands with over 300 locations across the Asia-pacific. We also want to…

Did you know Richard started out as a personal trainer at the age of 17? At the time being a Personal Trainer was very new, so the goal was to educate people about what a PT was. Now everyone knows what a PT is, so as a PT you just need to understand how you…

Whether you are a gym owner, personal trainer or studio owner, everyone has a story to tell. If you tell this story well you can attract potential clients and make sales! You need to make people go: I know who you are, I know your story and I’m interested in buying off you.  Recently Richard…

What is your business’ point of difference? Do you stand out in your customer service, events, community or programs? Is your uniqueness something you are showcasing?  In this episode of QWWC Richard is in Christchurch, he is visiting a lot of different fitness and wellness locations in New Zealand. He noticed a lot of things…

The fitness industry is very competitive and we often have many people asking, how can I attract more clients? The answer is clear – Get your content out there! Put your content on any and every social media platform to showcase your business. So now you’re asking – How do I do this?  Create your…

What does it take to level up in your marketing in 2019? Plenty of fitness business owners are playing the short game in business. And why not? The short game gets you leads now. But at what cost? And when you stop paying – the leads stop. In 2019 levelling up in your marketing requires…

Video seems to be one of those things you either love or hate. Some people LOVE to be in front of the camera, most people hate it. But this alarming statistic remains – as of 2019, 80% of internet consumption is video content. Which means if you’re not in the video content game, you’re falling…

Do you ever look at other successful businesses and just think ‘wow! They’ve made it.’ Often they look like an overnight success, but the reality is far from that. It’s taken years, hard work, late nights, education, and so much more layering to build that ‘overnight’ success. Nothing great ever comes easy and we live…

Niching is a funny topic. It really doesn’t make sense. How can limiting your audience cause you to be able to reach MORE people? But that’s exactly what choosing a niche can do for your business – it can be the catalyst for some serious scale in your business. Niche Down to Scale Up Being…

No doubt as you’ve grown your business, someone has mentioned to you that you should look into a joint venture of partnership. Common partnerships for Fitness Businesses can be doctors or allied health professionals. On the surface, it seems like a good idea and start off positive. But quite often they can decline quickly when…

Competition in business will always exist – but what if you could ensure that you never had to compete again? Just a long line of leads and clients who know, like and trust you. It’s actually possible, when you are marketing from your Position of Power. What is a Position Of Power? Your position of…

When you need leads you need leads right? While we wholeheartedly believe in the long game here at COM, we also recognise that sometimes you just need to get some leads in the door. That’s why we’ve designed a series of Cash Injection Strategies starting with this one: The Announcement Method. The strategy will show…

Every next level of your business requires something different from you. What got you to where you are now is not going to be OK to get you to your next level. Whether that is going from outdoor training, to in a gym, or maybe opening up a new facility or going into a larger…

So you’ve built a sweet little fitness studio or gym but you’ve reached a ceiling. You just can’t fit anymore people into your sessions or your space and now you know you have to scale somehow. There’s so many different ways you can scale your business. Either buying a larger property, opening multiple locations, hiring…

Content – right? Everyone says you need to do it, but how do you fit it in, make it quality and have it attract exactly the right kind of person? Using your PT sessions to capture video and images is a good idea and great for quick snaps on Instagram stories. But if you really…

 What if I told you that you are probably missing out on converting leads because you are not utilising one of the most important pages on your website? Would you want to know what page that is? There’s one page that almost all of our potential contacts visit and that is the thank you…

The one thing that we see can hold personal trainers back from scaling their business is the fear around hiring staff and employees. So today on Industry Change Richard talks to Chris Muddell from Employsure about the best way to manage new staff and compliance in your business. Chris is a BDM at Employsure and…

You have set up your social media, you have paid for your Facebook ads, and now you go through the waiting game of gaining leads. But the real aspect you should be focusing on is generating quality leads. Today we have Richard Toutounji, CEO, and Founder of COM Marketing, in the gym talking about how…

 A business involves many components and one of the most important ones is the cash flow. Today on Quick Wins we are going to be talking about why using cash could destroy your business as a personal trainer. What is the job of a personal trainer? They are there to train clients and make…

 Everyone wants more likes, shares, followers, and comments on their social media, however when growing a business and generating new leads it’s all about quality over quantity. The focus now is creating a quality lead that ultimately develops into a quality client. When taking those first couple of steps in to marketing your fitness…

 When was the last time you went for coffee to meet with someone instead of facetiming or texting them? When was the last time you went up to someone and started a conversation at an event? Richard, while at the Fitness Show, explains the importance of having a conversation in person. A convention is…

Is bigger always better? When it comes to creating quality clients in your fitness location – not necessarily. There is this perception that you need more likes, more followers and huge influence online in order to get more leads into your business. But that’s not always the case. When you create the right conversations with the right…

Starting in a new area or location? Here’s how to get started. We’ve all been there, just starting out with our business, or moving to a new area or a gym. It can be daunting and hard to know where to start. But there are a few things you can do both online and offline…

  In this week’s Episode of Quick Wins With COM, Richard comes to you from Disneyland – the most magical place on earth. People go to Disneyland, not just for the rides – but for that magical experience and feeling that they get when they step through the gates. It’s not dissimilar to what people expect when…

When it comes to creating a consistent flow of leads for your personal training business, the key is a combination of online marketing and providing value for your clients. Now you are probably aware of the importance of social media and digital marketing (in fact we teach this ourselves). But creating value is the one…

  Are you struggling to get leads in the door in your fitness business? Are you offering free trials and yet you find still no one is taking up your offer? One of the biggest mistakes that Personal Trainers and gyms make these days is that they are marketing their equipment or facility. The ‘stuff’ of…

  This week on Industry Change, Richard sits down with influencer, former athlete and best-selling author, Steve Brossman. They discuss how to position yourself as a personal trainer so you stand out as the ‘blue box’ in a world of ‘brown boxes.’ Steve has been in the industry for over 30 years now, involved in…

In this week’s episode of Quick Wins with COM, Richard shares his top strategies on how to get started as a personal trainer. In this day and age personal training is the norm. That means that there is more and more competition within the industry, so finding success can be tough to do. Richard shares…

On this weeks’ episode of Quick Wins with COM, Richard talks about on how to get more out of your day by effectively managing your tasks and focussing on the tasks that are going to bring you in the most money, instead of the menial $5 tasks.. Categorising your tasks daily can not only affecting your…

What is happening in the world of Facebook at the moment? Is this the end of Facebook Pages as we know it? Are we looking at a zero percent page reach in the future? How could Facebook do this to us? Well, no doubt, there’s a lot of changes happening right now to the Facebook Algorithm…

Have you ever created a Facebook Ad only to find that no one is clicking or engaging with your content. Don’t worry – it happens to us all. In this episode of Quick Wins With COM Richard chats with Evielyn about her top 3 tips for creating Facebook Ad Images that ‘pop’ in the news…

  On Quick Wins With COM this week Richard shows you the best videos to use in your online marketing campaigns. Online video can do a lot for a business’s outreach and is helpful for brands who want to have better engagement with their customers online. With the technology we have these days it’s easy…

On this weeks’ episode of Quick Wins With COM Richard explains how to develop a unique brand for you business. Creating a unique brand is a great way to set your business apart from its competitors while also establishing your products and services in the marketplace. Richards’ three main points on how to develop a…

On this weeks’ episode of QWWC Richard shares six methods to create more content from videos. Making videos is a great way to showcase your knowledge and your business to a wide audience, but there’s a lot more to be generated than views. Richard’s six methods include: Create Content in Batches Publish Your Content on…

Watch this week’s episode of Quick Wins With COM where Richard discusses how to know when you should rebrand your business. The way a business markets itself through branding is one of the most important connections it can have with its consumer base. Brand identity and brand loyalty are central to a business’ success in…

  Tune into this week’s Quick Wins With COM where Richard explains the ways in which business owners can achieve fast, substantial growth within their businesses.  As business owners, we oftentimes become discouraged by our lack of growth and success. We have been putting enormous amounts of time and effort into our work, and yet we aren’t seeing…

  Tune into this week’s episode where Richard talks about how you need to expand your mindset in business in order to create a new reality for your business. Often in business we’re looking towards the future; but you have to figure out if you have set up the mindset and made the right turns…

  Tune into this week’s episode where Richard talks about the long game and how you can break your BIG dreams down so that you will win in business. What’s the purpose of what you do every day? Do you understand your why and your outcomes? Once you understand and really know your why you can play the…

  Tune into this week’s episode where Richard talks about change and how you need to be present in order to create change in your business. Why do so many of us, as business owners, do the same thing over and over again expecting a different result? Often we experience success by doing things a…

  Tune into this week’s episode where Richard talks about how hard it can be to switch off from your business, and how you can switch it up instead. We’re now at the end of the first quarter, and at this time it’s important as business owners that we take a break to celebrate all…

  Tune into this week’s episode where Richard talks about how reflection can help you achieve your goals. How often do you stop and reflect? Once a day? Once a week? Maybe you have gone this whole year and not had a chance to stop and reflect on all the achievements you have had. Being…

How To Brew The Perfect Sale Quick Wins with COM Episode 37 Tune into this weeks episode where Richard talks about how coffee fits into the marketing process. Coffee… Most of us drink it every morning, but did you know that it can play an important part in your sales funnel? A coffee catch up is a…

What I Learnt From the City of Hustle Quick Wins with COM Episode 36 Tune into this week’s episode where Richard talks about what the hustle means to you. A few weeks ago I was in New York City, where it’s all about hustling to survive and to keep moving. It’s so important as business owners…

6 Questions To Identify Your Customers Quick Wins with COM Episode 35   Recently I was in New York where I met a small business owner shinning shoes, and I got thinking about how we need to be constantly changing our products and services to keep up with the changing markets. But this shoe shiner couldn’t…

Take The Time Out To Invest In Yourself Quick Wins with COM Episode 34   Although investing time and energy into your business is great, there needs to be time for personal development as well. I believe that investing in yourself is best way to take your business to the next level. How do you invest…

Why to go LIVE on Facebook in your business Quick Wins with COM Episode 33   Richard is in Time Square, checking out how Facebook Live works amongst the consumer, and how you can leverage that as a business owner. Today, it’s all about content and providing value to the customer. As long as the value…

Reflection – Quick Wins with COM Episode 28 Tune into to this weeks episode where Richard talks all about reflection. Listen to the Quick Wins podcast on iphone   Video Transcription R. Toutounji: Welcome back to Quick Wins with Com. I’m Richard Toutounji and today we’re talking all about reflection. I thought what a better spot to…

Being Reactive VS Response in business Quick Wins with COM Episode 32   Tune into to this weeks episode where Richard talks all about being Reactive Vs Responsive Listen to the Quick Wins podcast on iphone   Video Transcription R. Toutounji: Welcome back to Quick Wins with COM. I’m Richard Toutounji and I’m coming here from New…

Quick Wins with COM Episode 31 Tune into to this weeks episode where Richard talks all about marketing your advantage. Listen to the Quick Wins podcast on iphone   Video Transcription Hey. Welcome back to Quick Wins with Com. I’m Richard Toutounji and today we’re just about to board a plane and I just thought I’d do…

Real Content – Quick Wins with COM Episode 30 Tune into to this weeks episode where Richard talks all about real content Listen to the Quick Wins podcast on iphone Video Transcription R Toutounji: Welcome back to Quick Wins with Com. Richard Toutounji, the founder of Complete Online Marketing. We help businesses win in the new age of…