Restaurant and Retail Marketing

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Marketing and digital trends, tips and advice to help the restaurant and retail industries succeed See acast.com/privacy for privacy and opt-out information.

Michelle Brisebois


    • Apr 22, 2022 LATEST EPISODE
    • weekdays NEW EPISODES
    • 2m AVG DURATION
    • 892 EPISODES


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    Latest episodes from Restaurant and Retail Marketing

    Rita The Robot Runs Food

    Play Episode Listen Later Apr 22, 2022 3:12


    On today's Restaurant and Retail Marketing Flash Briefing, we look at Chili's in the US and how it's using a Robot named Rita to drive guest satisfaction and operational ease. See acast.com/privacy for privacy and opt-out information.

    Food Literacy

    Play Episode Listen Later Apr 21, 2022 2:32


    On today's Restaurant and Retail Marketing Flash Briefing, we look at how the pandemic has forced us to explore new foods. As we recalibrate into a world where we are at home more often — restaurants will need to recalibrate. Tomorrow's customer will be more nomadic physically and emotionally. See acast.com/privacy for privacy and opt-out information.

    The Importance of Food Photography

    Play Episode Listen Later Apr 20, 2022 2:16


    On today's Restaurant and Retail Marketing Flash Briefing, we look at the importance of food photography on a restaurant's website. We eat with our eyes and there are compelling statistics to indicate we should make great food photos a priority. See acast.com/privacy for privacy and opt-out information.

    Restaurants Are Celebrating 4:20

    Play Episode Listen Later Apr 19, 2022 2:25


    On today's Restaurant and Retail Marketing Flash Briefing, we look at April 20th also known as "Weed Day". It's celebrated on 4/20…a reference to the number often associated with cannabis. See acast.com/privacy for privacy and opt-out information.

    Restaurants in the Metaverse

    Play Episode Listen Later Apr 18, 2022 2:13


    On today's Restaurant and Retail Marketing Flash Briefing, we look at dining in the Metaverse and how some big chains are entering this brave new virtual world. See acast.com/privacy for privacy and opt-out information.

    Direct Mail Has Strong Conversion Rates

    Play Episode Listen Later Apr 14, 2022 2:27


    On today's Restaurant and Retail Marketing Flash Briefing, we continue to look at direct mail and how it can complement your digital marketing to make both stronger. See acast.com/privacy for privacy and opt-out information.

    Young People Love Direct Mail

    Play Episode Listen Later Apr 13, 2022 2:31


    New data from Canada Post shows us that direct mail could be the most effective spend for our marketing budgets. See acast.com/privacy for privacy and opt-out information.

    Arby's Menu Items Become…Dog Toys?

    Play Episode Listen Later Apr 12, 2022 2:19


    On today's Restaurant and Retail Marketing Flash Briefing, we look at Arby's new line of plush, squeaky dog toys. Fashioned into their iconic menu items — will they help make pet parents fall in love with the brand? See acast.com/privacy for privacy and opt-out information.

    Drinks To Go In NY State

    Play Episode Listen Later Apr 11, 2022 2:16


    On today's Restaurant and Retail Marketing Flash Briefing, we look at the legislation in NY state that will make cocktails to go — an ongoing practice for restaurants. See acast.com/privacy for privacy and opt-out information.

    Pinterest Trends —Ancestral Eats

    Play Episode Listen Later Apr 8, 2022 1:58


    On today's Restaurant and Retail Marketing Flash Briefing, we look at Pinterest Trends Report and the category called "ancestral eats" and why we're reaching back in our lineage to find the next great meal. See acast.com/privacy for privacy and opt-out information.

    What's A Good Click Through Rate for Restaurant and Retail Emails?

    Play Episode Listen Later Apr 6, 2022 2:39


    On today's Restaurant and Retail Marketing Flash Briefing, we look at some research from Mail Chimp on open and click through rates for email campaigns. They've broken it down by industry and there are some great benchmarks for restaurants and retail. See acast.com/privacy for privacy and opt-out information.

    Dark Stores Are Making Delivery Cost Effective

    Play Episode Listen Later Apr 5, 2022 2:49


    On today's Restaurant and Retail Marketing Flash Briefing, we look at dark stores and how they are revolutionizing grocery delivery. Similar to the Ghost Kitchen model for restaurants, as more sectors get on the delivery bandwagon — it will become more efficient. See acast.com/privacy for privacy and opt-out information.

    Drone Delivery of Food Is Almost Here

    Play Episode Listen Later Apr 4, 2022 2:16


    On today's episode of Restaurant and Retail Marketing Flash Briefing, we look at drone delivery. Picture your food delivered in 3 minutes onto someone's front yard. It may be a sight closer to reality than we realize. See acast.com/privacy for privacy and opt-out information.

    The Oscars of April fools Jokes

    Play Episode Listen Later Apr 1, 2022 2:19


    On today's Restaurant and Retail Marketing Flash Briefing, we look at some of the best ever April Fool's pranks of all time. There might be some ideas here for you to have a little safe fun on social media. See acast.com/privacy for privacy and opt-out information.

    Do Canadians Prefer Take Out or Delivery For Their Food?

    Play Episode Listen Later Mar 31, 2022 2:24


    On today's Restaurant and Retail Marketing Flash Briefing, we look at new research from NPD Group that reveals where off premise food consumption in Canada is shifting. See acast.com/privacy for privacy and opt-out information.

    Employment Branding| A Sexual Harassment Complaint Process

    Play Episode Listen Later Mar 30, 2022 2:00


    On today's Restaurant and Retail Marketing Flash Briefing, we look at how the hospitality industry can improve their employee brand and protect their team and businesses with a sexual harassment investigation process. See acast.com/privacy for privacy and opt-out information.

    What Are the Rules After Work Hours?

    Play Episode Listen Later Mar 29, 2022 3:04


    On today's Restaurant and Retail Marketing Flash Briefing, we look at employment branding and how you should define the scope of your sexual harassment policy. What are the rules when employee are off the clock and who's included in the policy parameters? See acast.com/privacy for privacy and opt-out information.

    Why You Need A Sexual Harassment Policy

    Play Episode Listen Later Mar 28, 2022 2:51


    On today's Restaurant and Retail Marketing Flash Briefing, we look at how April is Sexual Harassment Awareness Month and why the restaurant industry is one of the worst places to work…and feel safe from sexual harassment. What do you need to include in your employment policy? See acast.com/privacy for privacy and opt-out information.

    When Research Test Results Steer You Wrong

    Play Episode Listen Later Mar 25, 2022 2:56


    On today's Restaurant and Retail Marketing Flash Briefing, we look at McDonalds' roll out to 600 US stores of their new plant based protein burger. The pilot in 8 stores was stellar and exceeded expectations…the roll out to more stores is telling a different story. Why do test pilots sometimes lead us astray? See acast.com/privacy for privacy and opt-out information.

    Dining by Candlelight

    Play Episode Listen Later Mar 24, 2022 1:26


    On today's Restaurant and Retail Marketing Flash Briefing, we look at March 26 and upcoming Earth Hour. It would probably be a great idea to turn down the lights and light some candles to mark the occasion. See acast.com/privacy for privacy and opt-out information.

    In Praise Of the "Listicle"

    Play Episode Listen Later Mar 23, 2022 2:13


    On today's Restaurant and Retail Marketing Flash briefing, we look at how our content strategy should include "listicles" which are mash-ups of lists written like an article. See acast.com/privacy for privacy and opt-out information.

    How to Celebrate "Altbashes"

    Play Episode Listen Later Mar 22, 2022 2:51


    On today's Restaurant and Retail Marketing Flash briefing, we look at Pinterest trends report for our regular "crystal ball gazing" into future trends. We discuss what an "alt bash" is and why they're popular and how your business can weave them into your business model. See acast.com/privacy for privacy and opt-out information.

    Spring Equinox Traditional Foods

    Play Episode Listen Later Mar 21, 2022 1:35


    On today's Restaurant and Retail Marketing Flash Briefing, we look at the traditional foods to celebrate Spring Equinox in the Northern Hempisphere. See acast.com/privacy for privacy and opt-out information.

    What's a Content Strategy and Why It's Your Secret Weapon

    Play Episode Listen Later Mar 18, 2022 2:41


    On today's Restaurant and Retail Marketing Flash Briefing, we look at why a clamp down by governments on social media is likely part of the new world order and how our content strategies for our owned channels can be our biggest asset. Part one of a series for next week. See acast.com/privacy for privacy and opt-out information.

    Starbuck's Gets a New / Old CEO

    Play Episode Listen Later Mar 17, 2022 1:57


    On today's Restaurant and Retail Marketing Flash Briefing, we look at the return of Howard Schultz for his third run as CEO of Starbucks. Can the chain's founder bring back some of the magic? See acast.com/privacy for privacy and opt-out information.

    St. Patrick's Day Spending Stats

    Play Episode Listen Later Mar 16, 2022 2:15


    On today's Restaurant and Retail Marketing Flash Briefing, we look at St. Patrick's Day and some stats around spending. Spoiler alert…the priority is food. See acast.com/privacy for privacy and opt-out information.

    Restaurant Chains Closing in Russia

    Play Episode Listen Later Mar 15, 2022 2:45


    On today's Restaurant and Retail Marketing Flash Briefing, we look at the recent announcement of major restaurant chains ceasing operations in Russia in response to the attack on the Ukraine. Consumer activism is alive and well. See acast.com/privacy for privacy and opt-out information.

    What's A Marketing Channel and How Many Do You Have?

    Play Episode Listen Later Mar 14, 2022 2:28


    On today's Restaurant and Retail Marketing Flash Briefing, we look at marketing channels and why the restaurant industry is discovering they have alot more of them now than pre pandemic. See acast.com/privacy for privacy and opt-out information.

    Create a Signature Menu Item to Support Ukraine

    Play Episode Listen Later Mar 11, 2022 1:51


    On today's Restaurant and Retail Marketing Flash Briefing, we look at the innovative menu items restaurants are introducing to drive donations to help the people of Ukraine. See acast.com/privacy for privacy and opt-out information.

    Outoor Dining All Year Round

    Play Episode Listen Later Mar 10, 2022 2:37


    On today's Restaurant and Retail Marketing Flash Briefing, we look at how restaurants can weather proof their outdoor spaces to extend use of the patio all year round. See acast.com/privacy for privacy and opt-out information.

    How To Calculate the ROI of Your Patio

    Play Episode Listen Later Mar 9, 2022 2:15


    On today's Restaurant and Retail Marketing Flash Briefing, we look at how to calculate the ROI (return on investment) of those extra seats as you expand your indoor dining post pandemic and hopefully keep your new patio operating. See acast.com/privacy for privacy and opt-out information.

    Your Patio Will Be More Popular Than Ever

    Play Episode Listen Later Mar 8, 2022 1:58


    This week we start a 4 part series on why outdoor dining will continue to drive restaurant traffic and what trends will be impacting its success. See acast.com/privacy for privacy and opt-out information.

    Why Are There So Few Female Chefs?

    Play Episode Listen Later Mar 7, 2022 2:37


    On today's Restaurant and Retail Marketing Flash Briefing, we look at International Women's Day and focus on why women have not made inroads as restaurant industry leaders both front and back of house. This year's hashtag is #BreakTheBias See acast.com/privacy for privacy and opt-out information.

    Paid Media and How It Looks By Interlacing Traditional and Digital Forms

    Play Episode Listen Later Mar 4, 2022 2:36


    On today's Restaurant and Retail Marketing Flash Briefing, we look at the last in the media mix series…paid advertising. Carve off a bit of budget to pay for some media exposure. You control the message and the placement and by the way…social media really isn't free. You pay for it with your time and your data. See acast.com/privacy for privacy and opt-out information.

    What's Earned Media? Why it's Effective, and How to Get Some

    Play Episode Listen Later Mar 3, 2022 2:18


    On today's Restaurant and Retail Marketing Flash Briefing, we look at Earned Media and how the awareness we gain because our businesses are news worthy can be effective and cost effective in a post cookie tracking world. See acast.com/privacy for privacy and opt-out information.

    Earned Media and How to Market Through Relationships

    Play Episode Listen Later Mar 2, 2022 2:06


    On today's Restaurant and Retail Marketing Flash Briefing, we look at how a cookie less world will force businesses to expand their channels beyond social media. Today, we examine the art of Earned Media channels. See acast.com/privacy for privacy and opt-out information.

    Owned Media and Why It's The Most Important Channel

    Play Episode Listen Later Mar 1, 2022 2:09


    On today's Restaurant and Retail Marketing Flash Briefing, we look at how a cookie less world will force businesses to expand their channels beyond social media. Today, we examine the art of Owned Media channels. See acast.com/privacy for privacy and opt-out information.

    In Praise of Traditional Marketing

    Play Episode Listen Later Feb 28, 2022 2:09


    On today's Restaurant and Retail Marketing Flash Briefing, we look at how a cookie less world will force businesses to expand their channels beyond social media. See acast.com/privacy for privacy and opt-out information.

    Open That Bottle Night Feb. 26

    Play Episode Listen Later Feb 25, 2022 2:18


    On today's Restaurant and Retail Marketing Flash Briefing, we look at "Open That Bottle Night" where consumers and restaurants take that last, special bottle and embrace the savouring of it — not continuing to save it. See acast.com/privacy for privacy and opt-out information.

    Google's New Privacy Sandbox

    Play Episode Listen Later Feb 24, 2022 2:25


    On today's Restaurant and Retail Marketing Flash Briefing, we look at Google's new Privacy Sandbox which will follow in Apple's footsteps to allow users more control over how their online behaviour is tracked and marketed to. See acast.com/privacy for privacy and opt-out information.

    Why Aren't Your Facebook Ads Working Anymore?

    Play Episode Listen Later Feb 23, 2022 3:32


    On today's Restaurant and Retail Marketing Flash Briefing, we look at the change to Apple's data privacy policy and how it's made it harder for Facebook to micro target their ads. See acast.com/privacy for privacy and opt-out information.

    US and Canada Menu Prices Increasing

    Play Episode Listen Later Feb 22, 2022 2:42


    On today's restaurant and retail marketing flash briefing, we look at how restaurant prices are rising, alot and how operators are dealing with it. See acast.com/privacy for privacy and opt-out information.

    Re-commerce

    Play Episode Listen Later Feb 21, 2022 2:58


    On today's Restaurant and Retail Marketing Flash Briefing, we look at the rise of second hand retailing and how younger consumers are keen to do business with retailers who aren't afraid to focus on zero waste. See acast.com/privacy for privacy and opt-out information.

    The Paradox of Choice Less is More….Money

    Play Episode Listen Later Feb 18, 2022 2:50


    On today's Restaurant and Retail Marketing Flash Briefing, we look at how Tim Horton's is growing briskly by embracing the "less is more" approach to a pared down menu and smaller footprints. See acast.com/privacy for privacy and opt-out information.

    National Drink Wine Day

    Play Episode Listen Later Feb 17, 2022 1:39


    On today's Restaurant and Retail Marketing Flash Briefing, we look at National Drink Wine Day celebrated on Feb. 18. Promote it on social media — hopefully where you are, things are opening back up again. See acast.com/privacy for privacy and opt-out information.

    Bots Are Back of House at White Castle

    Play Episode Listen Later Feb 16, 2022 2:43


    On today's Restaurant and Retail Marketing Flash Briefing, we look at the burger chain White Castle and their move to roll out back of house robots to offset labour shortages. The chain has piloted the technology and will be expanding it to 100 more units. See acast.com/privacy for privacy and opt-out information.

    Your Employment Brand Should Include Mental Health Support

    Play Episode Listen Later Feb 15, 2022 2:44


    On today's Restaurant and Retail Marketing Flash Briefing, we look at how one restaurant in Colorado has hired a full time therapist to support its team. As we look at your employment brand, this new "perk" could be a trend in the making. See acast.com/privacy for privacy and opt-out information.

    Valentines Fun Facts and Business Tips

    Play Episode Listen Later Feb 14, 2022 2:30


    On today's Restaurant and Retail Marketing Flash Briefing, we look at some Valentine's Day statistics — you may be surprised to find out that Fido makes out like a bandit on V-Day. See acast.com/privacy for privacy and opt-out information.

    Valentine's Day 2022 is Looking Strong for Restaurants

    Play Episode Listen Later Feb 11, 2022 2:19


    On today's Restaurant and Retail Marketing Flash Briefing, we look at some early predictions for just how strong restaurant sales for Valentines will be this year and a killer recipe that would be great on your Valentine's menu. Check it out at https://thebakermama.com/recipes/heart-caprese-salad/ See acast.com/privacy for privacy and opt-out information.

    Door Dash Is Delivering Flowers

    Play Episode Listen Later Feb 10, 2022 2:34


    On today's Restaurant and Retail Marketing Flash Briefing, we look at the new announcement from Door Dash and how the third party delivery company is partnering with the floral industry to deliver flowers and food. As the industry starts to include more verticals, efficiencies will be gained. See acast.com/privacy for privacy and opt-out information.

    Make Your Customers Happy to Wait

    Play Episode Listen Later Feb 9, 2022 3:10


    On today's Restaurant and Retail Flash Briefing, we look at how labour shortages might make customers have to wait longer for their meals and how we can help them be happy about it. See acast.com/privacy for privacy and opt-out information.

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