Podcasts about retail dive

Today on The Rock Fight (an outdoor podcast that aims for the head) Colin opens the show by lamenting how outdoor brands never really figured out what to do with TikTok including a look at the one brand that actually does: Gnara.Then he and Producer Dave are joined by outdoor industry insider and Rock Fight Consigliere, Eoin Comerford to talk about the rumors that Canadian outdoor retailer MEC has been sold. They also take a look at a couple of names that have turned up on Retail Dive's bankruptcy watch list.And be sure to stick around for an musical edition of The Parting Shot!Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!Help those who have been impacted by the Los Angeles wildfires by clicking here.Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.

Amazon changes the game for retail advertising. TikTok Shop is opening in a surprisingly new country. eBay makes a move to join a popular social media network. These buzzing stories and more on this episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon aims to expand advertising business by letting retailers use its ad tools on their stores https://www.cnbc.com/2025/01/09/amazon-to-expand-ad-unit-by-letting-retailers-use-ad-tools-on-stores.html Title Rule Clarifications https://sellercentral.amazon.com/seller-forums/discussions/t/3c9f0b3c-4594-4efc-a05f-0f8d371fa466 How TikTok Shop is changing the way brands reach customers https://www.retaildive.com/news/how-tiktok-shop-is-changing-the-way-brands-reach-customers/736726/ EBay shares soar after Meta allows listings on Facebook Marketplace in U.S., Europe https://www.cnbc.com/2025/01/08/ebay-shares-soar-as-meta-allows-listings-on-facebook-marketplace.html Conversion Path Reporting (beta) https://advertising.amazon.com/en-us/resources/whats-new/ad-touchpoints-drive-sales-with-conversion-path-reporting/ TikTok expands e-commerce operation into Mexico amid potential US ban https://finance.yahoo.com/news/tiktok-expands-e-commerce-operation-093000468.html Switching gears, we explore the new features in Helium 10's Magnet and Cerebro keyword translations, designed to aid sellers operating in multilingual marketplaces. The training tip of the week highlights Helium 10's exclusive Amazon Recommended Rank feature in Cerebro, which evaluates how relevant Amazon considers specific keywords for your product, scoring them. This tool helps sellers identify potential ranking, indexing, or advertising issues, especially for new products, by analyzing the top 20 keywords and ensuring Amazon correctly understands your product's relevance. Listen in for these crucial updates and insights that will help you stay ahead in the competitive world of e-commerce. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:54 - Amazon Retail Ad Service 02:27 - Title Rule Clarifications 06:46 - TikTok Shop Stats 08:50 - eBay x Facebook 10:02 - Amazon Conversion Path Reporting 11:07 - TikTok Shop Mexico 12:24 - Helium 10 New Feature Alerts 14:19 - Training Tip: Amazon Recommended Rank Transcript Bradley Sutton: Amazon changes the game for retail advertising. TikTok shop is opening in a surprising new country. eBay makes a move to join with a popular social media network. These stories and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz. We give you a rundown of all the goings on in the Amazon, TikTok shop and e-commerce world. We give you training tips of the week and let you know what new features that Helium 10 has. That will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing All For serious sellers of any level in the e-commerce world. Let's see what's buzzing All. Right, this is the first buzz of the new year, or second buzz of the new year, I should say. Let's go ahead and hop into it.   Bradley Sutton: The first thing we're going to talk about is an announcement they made at CES this week. The one who's reporting on it is actually CNBC, and the article is entitled Amazon aims to expand advertising business by letting retailers use its ad tools on their store. So some of the TLDR here is that Amazon is letting other retailers now use its own homegrown advertising tools to run sponsored ads on their own website. The service is designed to make it easier for other retailers to run targeted ad campaigns on their online stores. All right, so, as we know, ads has been big, you know, for Amazon over the years. We know that as Amazon sellers. But this is this is different. All right, so basically, like, let's say, I've got my own retail website, I can now use Amazon's advertising console to use the ad tech or the technology the advertising technology that Amazon has to run ads on my product pages on my website, on search, and this is going to help Amazon. You know like build it's like and how it can anticipate buyer behavior and things, but it's going to help. You know retailers as well, because you know, obviously, amazon's advertising system is very robust and you don't even have I believe you don't even have to be selling on amazon to take advantage of this service. So, uh, this is going to be interesting to watch as it rolls out and how this this changes the game for retailers. Perhaps you know, like, how many are going to adopt the amazon advertising um, as opposed to whatever they were using before. How many might start advertising more because of what's going on be definitely worth taking a look at.   Bradley Sutton: Now, last week we talked about the new title requirements and there was an Ask Me Anything in the Amazon forums a few days ago that kind of clarified some things and even some things that I was confused about. I'm not sure if I said it wrong last week, but like I probably read it right, but for sure I understood it wrong last week. But like I probably read it right, but for sure I understood it wrong. All right. The way I understood the title was that you can't duplicate words in the title. Did some of you guys get that too out of what their announcement was? But actually the fine print says you can't have more than two. All right, it's not, it's not. You can't have two or more, it's more than two. Little bit of dyslexia there, um. So basically that means if I have the word in the title you know, coffin shelf uh, for home decor, something, something coffin, blah, blah, blah, blah. That's okay. Last week, when I read this, I thought that wasn't okay, um, because I just must've switched the words when I was looking at it.   Bradley Sutton: But that's the first big thing that came from this AMA, but let's go ahead and open up some more of the questions and answers. There's some things that you guys might have had that I think are notable. Here is one question that I know a lot of us had. It said are the plural and singular versions of a word considered the same and count towards the maximum? And this seller said for example, if I had cake pan, loaf pan and muffin pans, is the word pans counted as the same as pan? And then that would make it three times, meaning that it's above two, meaning that that's against Amazon terms of service. And Jim from Amazon replied plural of the same word would be considered redundant. In the example you provided, pan and pans imply the same and thus it would be considered duplicate. All right, so there's the. I know people are asking about that. How are plurals considered? That's the answer, right there.   Bradley Sutton: Another question was from what impact will it have if we don't update? Changing the title like this could significantly affect our search traffic. And Jim says if the title is not updated, amazon will modify the product title to comply with a new policy, while retaining all relevant information. All right. So there you have it? It like you're not going to get your listing suppressed per se, but amazon's going to go in and change your title. Sounds like Another question by PTC Tim Do words that are part of the brand name count towards the count of reusing a word?   Bradley Sutton: For example, if the brand name is Muffin King, could they have a title such as Muffin King Beginner's Kit includes chocolate chip and banana nut muffin mixes and a 12 muffin pan. All right, so muffin is there three times in singular version. So you might think, oh, that can't be allowed. But Jim from Amazon says no, this will not be considered a policy violation, because the word or phrase is considered duplicate only when there are three or more instances in the same context. But muffin, the first instance is a brand name and the other two describe the product. So if you have a word that's part of your brand like maybe my brand was Manny's Coffin Shelves that first coffin doesn't count as the use of the word coffin in the title. That makes sense.   Bradley Sutton: Another person asked a question and says you know, there were some punctuation marks that were listed, like dollar sign, question mark, underscore, et cetera, and it says are these the only special characters allowed? What about dash colon, open parentheses, close parentheses, et cetera, and Jameson actually answered. He said hyphen, colon and regular brackets are allowed as they often have functional value. Uh, there actually were some other uh characters not allowed that Amazon didn't announce. And these are the tilde, you know, like the little ñ that goes over the N in Spanish when you say baño right. The greater than and less than symbols, those are not allowed. The semicolon is not allowed and the I don't know how you describe it, but it looks like a top of a house, the roof of a house. That symbol is not allowed. There were more different kind of like specifications and questions that people had that you might want to look at. So make sure to check the link in the comments to see some of the more the other clarifications on this new title policy.   Bradley Sutton: Next article we have here comes from Retail Dive and it's entitled how TikTok Shop is Changing the Way Brands Reach Customers. All right, so there's I brought this up because there's a lot of just interesting kind of like factoids here, and one of them it says 70% of TikTok users say they discover new brands and products on the platform 70%, that's crazy and 83% report TikTok playing a role in users' purchase decisions. I guarantee you we're not seeing that kind of stuff on Temu, right? The company also reports that three in four users are likely to buy something while using TikTok. Think about that, guys. How many users of TikTok are there? And three in four are likely to buy something. You might think, well, that's not something that you know. All marketplaces everybody should be buying something. But remember, TikTok is not a marketplace, TikTok is a social media. If you think three out of four people on Instagram are buying something, three out of four people on YouTube are buying something, it's like I don't know what the number is. It's probably like less than one in 10, one in 20. So this is like kind of an astronomical number.   Bradley Sutton: Now, why is TikTok so powerful? One reason is here. It says nearly three in five Gen Z consumers say they trust recommendations by local or micro influencers. Per a survey, over a quarter of US consumers who responded to the survey reported buying a gift directly based on an influencer's recommendations. That's kind of crazy and that's what drives, you know, TikTok shop sales is influencers and micro influencers. So, guys, if you're not selling on TikTok shop, you know, get out and do it. We have some, uh, some training on how to get started. We're going to have some more training. We're going to have, like, different tools that, uh, you guys might ask for that that would help you sell on TikTok shop. But, um, I was trying to. I'm starting to ramp up. I launched a couple more products on TikTok shop last night. I'm going to keep launching some products and let you guys know what I find, but I really think that TikTok shop is going to be one of the major marketplaces moving forward.   Bradley Sutton: Speaking of different marketplaces, let's switch gear and talk about a marketplace that I barely ever talk about but I actually personally sell on. That's eBay. All right, so this is articles from CNBC. It says eBay shares soar after. Meta allows listings on Facebook marketplace in US and Europe. All right. So in Germany, France and the US. What's going to happen is eBay listings are now going to be able to show up in Facebook marketplace. All right. So like that's going to give eBay listings a lot of visibility. So let's say I'm browsing on Facebook and I go to the Marketplace or maybe, who knows, maybe there'll be some way to put ads like in my Facebook feed. I'm going to be able to click on that product and then purchase it by signing in on eBay, I believe right there on the Facebook app still. So imagine being on Facebook, going to the Helium 10 members Facebook group, because you're getting all the good information there, and then you see an ad or something for an eBay product and while still on Facebook, you go ahead and purchase. I mean, if that's the way it's going to work, that's going to be, I think that might be a little bit successful for eBay. I'm definitely going to look into it for my eBay listings that I have. How many of you guys sell on eBay out there? Let me know in the comments below.   Bradley Sutton: Going back to the Amazon marketplace, last week, in case you missed it, there was a new conversion path reporting, a beta program that Amazon has. It kind of like reminds me of how AMC is set up, but now you're going to be able to see the ad touch points on a customer's 30-day path to conversion, starting with the purchases. All right, so this is available in sponsored ads and DSP. Make sure to check the link in the article below for more links on where you can find it, but like you'll be able to see oh, they saw the streaming TV, then they went to a sponsored display ad and then they went to a sponsored video ad. They saw a sponsored product ad. Now, this is good information, but there's definitely some things missing. Like you can't see the ACOS, like all right, great, I see that this kind of ad is what drove my sale, but my ACOS on that exact ad was like 400%. It's not exactly viable, right. So I mean, it's not perfect, but this is great, you know, step in the right direction as far as visibility goes with your advertising.   Bradley Sutton: Going back to TikTok, now guess what? TikTok is opening up a new marketplace and it's right here in North America. It is opening to Mexico. Per Yahoo Finance says TikTok expands e-commerce operation into Mexico and it says that they've already started inviting merchants to open stores on the platform ahead of the expected startup transactions in February. Now, who can sign up for Amazon or TikTok shop Mexico? Merchants with a locally registered entity are eligible to sign up. Now, that's interesting, because what's the requirement for USA? As we know, you could have a local entity being a US corporation, but if you're a foreigner with no US employees and nobody with a social security number, you can't sign up. But if this is to be taken at face value, you maybe can be a foreigner, but as long as you have a Mexican entity or business, it looks like you might be able to sign up on the platform and the first 90 days of activity for TikTok shop Mexico zero commission, zero commission fee in Mexico, or have a Mexican entity. Make sure to go ahead and consider starting up on the platform.   Bradley Sutton: All right, let's go into our new feature alerts now. This one is going to be for, I believe, all plans, Platinum and Diamond. It's been for elite for a while because it was actually elite members who first asked for this, but this is going to be in Magnet and Cerebro, um, at the start. It might be in other tools, but what sellers were looking for was a way to translate keywords. All right, like this could be, for, let's say, you're in the US marketplace and you see a whole bunch of Spanish keywords and you're just curious what it means. Well, what people were doing is that they would copy the keywords from Helium 10 and then put it to Google Translate or something like that.   Bradley Sutton: Or let's say you're doing keyword research in a marketplace that is not your native language, like maybe you're trying to make a listing for Amazon Japan. Of course, you can use Helium 10 Listing Builder to make a listing in Japanese, but you want to make sure you're feeding it the right keywords and you don't know what the keywords mean in Japanese. Well, this is what you can do. If you go into Listing Builder or into Cerebro, there will be a translate button right here, all right. So if you got the results in Magnet or Cerebro, just hit that and then you can go from, like English to Spanish, to German, to Chinese, et cetera, and you're going to have an option Like I'm going to pretend that maybe I'm somebody from China and I'm not. I don't speak English that well. Well, I'm going to go ahead and translate these English results into Chinese by default. It's actually going to show up right underneath the actual English keyword or whatever keyword or language you're looking at, but I can also change it where I can have it in a separate column, all right. So here now, all of a sudden, side by side, I've got the English keyword and the Chinese translation side by side. So this definitely helps English speaking people who are doing research in other languages or are curious what kind of meaning some of the keywords that are coming up in your own marketplace that are in different language, or if you speak a different language and you need just some quick translations, this is going to help. All right.   Bradley Sutton: Now let's talk about the training tip of the week, and this is actually. I'm still going to stay right here in Cerebro, actually, and I want to show you guys something again. Only Helium 10 has this, and what it is the Amazon recommended rank. So actually here in Cerebro, I've got my coffin shelf here Now. This is especially helpful if you ever start getting ranking issues like you start losing your rank, or if you maybe like lose indexing somehow, or maybe there's some keywords that you know you're relevant for in your index for, but you just can't get PPC impressions. This is especially helpful when you are first launching a product. As a matter of fact, you know, like this is what I've been teaching for the last two years, where if you launch a product, I say that you almost should always do a test listing first that you're not really going to sell, but just to check this metric and this is Amazon relevancy.   Bradley Sutton: Everybody always uses the term relevant and we can kind of insinuate hey, what is relevant for a product due to the keywords that are ranking for it. But until Helium 10 had this, you never knew what is really relevant to Amazon. What does Amazon think the product is? This Helium 10 is the only tool that's tying directly to Amazon to give you how relevant Amazon thinks a keyword is for your product and it's called Amazon recommended rank. It's listed from like a score of one to 900. The number one means it's the most relevant according to Amazon, et cetera.   Bradley Sutton: Now is the number one and number two and number three keywords always the top keywords for your product? No, but looking at the top 20, I always sort it in helium 10. And I look at the top 20 ones and it will tell me is Amazon confused about my product, especially if it's a brand new product, right? So let me just show you, for example, this is my coffin shelf here and if I go to this column of Amazon recommended rank and I hit it, it's going to sort it by the top ones and like look at this number one keyword that Amazon says I'm relevant for coffin shelf wall Manny's mysterious oddities coffin shelf coffin shelf small. So just by looking at these top you know 10 keywords, top 20 or so. Um, I can tell that. Hey, amazon pretty much knows what my product is. Now, something concerning is the actual keyword. Coffin shelf is the only the 28th keyword, so you know what that tells me. I might have some issues with advertising on my product. I might have to look at what's going on, but at the very least Amazon isn't very confused about my product.   Bradley Sutton: Now let me give you a contrast here. I went to the search results of coffin shelf and obviously my product is on page one. But here I scrolled all the way down to page four and then I saw just some random coffin shelf. Where did it? Here's a coffin shelf very similar to mine Pachyon floating shelves, coffin shape, shelf, wall mouth. This is a terrible title, but you see, their BSR is like 7 million. They are not selling any units at all of this, and they are right, even though this is one of the few coffin shelves. I mean, page two and three and four don't even have that many coffin shelves, because there's not even seven pages worth of coffin shelves.   Bradley Sutton: So you might be wondering why in the world is this product ranking so low? Well, outside of listing optimization, one of the reasons is the relevancy. Take a look when I run this product in Cerebro and I sort it by Amazon recommended rank. Let's go to that column right here. Look, do you remember what my mind was? Let's just look back here. Remember the top ones coffin wall shelf. Coffin shelf small spooky hanging coffin shelf Halloween decor indoor home. Look at the top keywords of what Amazon thinks is relevant for this poor. Selling coffin shelf. Floating shelf wall. Floating shelf. Selling coffin shelf. Floating shelf wall. Floating shelf. Wall shelves, room wall. Do you notice something? These are just generic keywords. So, for whatever reason, they must not have their listing optimized. Or maybe there's a category issue. But Amazon is not even picking up the word coffin in the top keywords that it is saying it's relevant for. So this product is probably never going to rank very well for coffin shelf. Nor are they going to be able to advertise if they wanted to.   Bradley Sutton: You can see right here with Helium 10, they're not advertising. But this just kind of like illustrates what can happen if you, if Amazon, gets confused about your product, you're going to have some issues. So make sure to check that out. All levels of Helium 10 can access that platinum diamond and above. Go into Cerebro. Run it on your own product, especially your brand new products. Or if you ever have trouble ranking or indexing and check sorted by the Amazon recommended rank, take a look at those top 20 keywords and see hey, does Amazon kind of like have a good idea about what your product is, or is it confused? And then you can take action from there. All right, guys, that's it for this week's Weekly Buzz. Hope you enjoyed these articles and also these new features and training tips. We'll see you next week to see what's buzzing.  

Wharton's Barbara Kahn and Dr. Americus Reed speak with Daphne Howland, Senior Reporter for Retail Dive about in-store foot traffic, the impact of weather on retail sales, Black Friday and holiday shopping, the state of department stores, TikTok as an e-commerce platform, what's next for Temu, and more. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn & Dr. Americus Reed speak with Daphne Howland, Senior Reporter at Retail Dive about Macy's finances and Q2 earnings, the rebranding of Victoria's Secret, and GAP's new stock ticker. Hosted on Acast. See acast.com/privacy for more information.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Daphne Howland, Senior Reporter at Retail Dive, about the state of malls and retail, Crocs & Hey Dude, and more. Hosted on Acast. See acast.com/privacy for more information.

When Walmart launched their Project Gigaton program in 2017, the idea that the retailer could get their suppliers to cumulatively reduce 1 BILLION tons for carbon emissions by 2030 was hailed as incredibly ambitious.Last week, the company reported in their fourth quarter earnings call that they had not only surpassed that billion ton goal, but had done so 6 full years earlier than their target. In today's episode, Paul discusses how Walmart got here, what other companies can learn from Walmart's leadership, and what may be next in addressing supply chain (or Scope 3) emissions.For further reference:"Why Walmart's Project Gigaton is Corporate America's Moonshot" - Greenbiz (2017)"Walmart Hits Supplier Emissions Goal 6 Years Early" - Retail Dive"Walmart Suppliers Lead the Charge, Help Deliver Project Gigaton Goal More Than Six Years Early" - Kathleen McLaughlin, CSO Walmart, Blog Report 2/21/2024Follow Paul on LinkedIn.

Welcome to the Retail Daily Minute, where we bring you the top retail headlines of the day. In our first headline from Retail Dive, we dive into the Federal Trade Commission's (FTC) antitrust lawsuit against Amazon, which is set to start no earlier than 2026. The lawsuit alleges anticompetitive behavior and raises questions about Amazon's proposed timeline. Next, we explore Amazon's efforts to reduce cardboard shipping boxes and minimize waste by testing custom packaging solutions. And in our final headline, we discover how Tonal is capitalizing on Lululemon's discontinuation of its Mirror fitness device by offering a trade-in program. Stay informed with our daily updates on the latest in the world of retail. This Retail Daily Minute is brought to you by Omni Talk.

This holiday season, media outlets across the country are raising the alarm about an apparent crisis in retail crime. On this week's On the Media, how the data about shoplifting don't back up the alarmist coverage. Plus, the cost and consequences of media outlets turning to AI to generate stories. 1. Daphne Howland [@daphnehowland], senior reporter at Retail Dive, traces how one baseless data point about retail crime spread unquestioned in media. Listen. 2. Nicole Lewis, engagement editor at The Marshall Project, digs into the data that supposedly proves a shoplifting crisis. Listen. 3. Jeff Asher [@Crimealytics], co-founder of AH Datalytics, explains why perception of crime is often out of step with reality. Listen. 4. Jay Allred [@jayallred651], CEO of Source Media Properties, explains how a collaboration with Gannett and a non-generative AI model went wrong. Listen.

This holiday season, media outlets across the country are raising the alarm about an apparent crisis in retail crime. On this week's On the Media, how the data about shoplifting don't back up the alarmist coverage. Plus, the cost and consequences of media outlets turning to AI to generate stories. 1. Daphne Howland [@daphnehowland], senior reporter at Retail Dive, traces how one baseless data point about retail crime spread unquestioned in media. Listen. 2. Nicole Lewis, engagement editor at The Marshall Project, digs into the data that supposedly proves a shoplifting crisis. Listen. 3. Jeff Asher [@Crimealytics], co-founder of AH Datalytics, explains why perception of crime is often out of step with reality. Listen. 4. Jay Allred [@jayallred651], CEO of Source Media Properties, explains how a collaboration with Gannett and a non-generative AI model went wrong. Listen.

⁠Thanks to Kerv ⁠for sponsoring this episode. To see Kerv's technology at work, ⁠check out Peacock's MustShop TV⁠. If you'll be on the Cote d'Azur next month. The New Attention Economy, presented by Kerv, will have speakers from the Financial Times, Uber, Paramount, Havas and more. Let's talk ‘Active Attention' Economy at Cannes Join us for three days of exclusive thoughtful conversations and cocktails with the industry's best to discuss the Attention Economy and the future of publishing, streaming, AI & creativity. Register here. Last week, I traveled to Washington DC to record a podcast with Sean Griffey, CEO of Industry Dive. I've known Sean and Industry Dive a while, mostly because two of its 33 publications – Marketing Dive and Retail Dive – were in areas in which my previous companies had publications. Sean was also the rare media CEO who would come onto my podcast and not rattle off a bunch of talking points. The big numbers he talked about weren't Facebook video views of ComScore uniques ginned up through traffic assignment schemes. He spoke about revenue and, imagine, EBITDA.  Industry Dive went on to be bought not once but twice. First in a transaction to growth equity firm Falfurrias Capital in 2019 and then last year in a deal to events giant Informa last year that Axios reported put an enterprise value on Industry Dive of $525 million. That would make Industry Dive's value at over two Vices and five BuzzFeeds. What Industry Dive got right is something I covered after the Informa deal. I was long impressed by Sean and Industry Dive's management ability to stay focused and disciplined in their business model. It helped that Industry Dive didn't raise venture capital. Constraints can be good. It meant focusing on what was working, notably newsletters and being good at putting first-party data to use for B2B marketers. In B2B, the pull to do events – have you signed up for The Rebooting's Cannes events yet? – is strong. That's because B2B doesn't have advertisers per se, but marketers. And B2B marketers serve to get their sales teams prospects. That leads many B2B publications to go heavily to events.  Industry Dive skipped events because it was very good at building publications in high value industries with tons of regulation and tech-driven change and acting as a critical marketing partner. That isn't revolutionary. But it's hard to execute. Another aspect that impressed me about what Industry Dive did was it executed its playbook not once but across multiple industries. It didn't wait until it perfected its playbook in one industry, because as Sean told me, you will perpetually put it off because you'll never feel like you've gotten there. Building a leading publication in a single industry is hard but also has a fairly low ceiling, if you're trying to build a big company. (I tend to think more people should be OK building a great company that's smaller and skip the lure of massive exits.) Industry Dive was able to pull that off. And finally, I think there's something to be said about how Sean and his team went about building their work without all the PR nonsense. I hope of the many things that are left behind from the previous era, it's the out of whack ratio between sizzle and steak. Fake it till you make it always struck me as a terrible strategy. Ask Ozy. 

Following our last Open Book episode on broadcast pitching with Courtney Link, we've invited Vice President of Publicity Janet Shapiro to discuss media training and everything an author needs to know about preparing for a broadcast interview. Listen in for quality advice on preparing an elevator pitch, which 3-5 tips to focus on, where to look on set, and even equipment and backdrop recommendations!Janet Shapiro is Vice President, Publicity and brings over 25 years of experience working in public relations, business development, human resources and marketing in pharmaceutical, healthcare, device, non-profit organizations, with C-Suite level expert cultivation campaigns and authors with diverse disciplines. With a mission to provide top senior-level public relations counsel to corporations and non-profit organizations, she has worked both independently and with teams of other senior counselors on a variety of client matters including company, personal branding and book publicity. High-profile media placements including features with MSNBC, CNN, FOX , TODAY, GMA, CHEDDAR TIME, USA Today, US News & World Report, Washington Post, New York Times, Wall Street Journal, Parade, Chicago Tribune, O, The Oprah Magazine, Elle, People, Vogue, Architectural Digest, Retail & Design, Black Enterprise, Retail Dive, TechCrunch, Forbes, Fortune, Fast Company, Entrepreneur, Associated Press, MindBodyGreen and Huffington Post. You can connect with her on LinkedIn.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Meet Julie Tamerler, a family law, business, and intellectual property attorney…and big time secondhand shopper!  She is going to talk to us about the quandaries resale platforms face when it comes to knockoffs and fakes. It's VERY complicated from both a legal and operational perspective.  We'll explore what *might* (or might not) happen to seller's stuff if The Real Real or ThredUp went bankrupt. And she'll explain to us why we should read those terms and conditions before we agree to sell on these platforms! Read Julie's writing in this area: "If Resale Companies Go Bankrupt, Who Is Left Holding the Bag?" The Fashion Law."A Case Over Canal Street Fakes Raises Questions About the Potential Bounds of Landlord Liability," The Fashion Law.Other reading: "The RealReal Sold Me A $3,600 Fake; Here's Why Counterfeits Slip Through Its Authentication Process," Richard Kestenbaum, Forbes."THE REALREAL'S AUTHENTICATION PRACTICES ARE NOT WHAT THEY SEEM, ACCORDING TO NEW INVESTIGATION," Dhani Mau, Fashionista."HEY, QUICK QUESTION: WHY IS THE REALREAL SELLING UNMARKED TARGET DESIGNER COLLABORATIONS?" Alyssa Lapid, Meredith Lawrence, Lisa Peterson, Fashionista."The RealReal slashes workforce, store base in quest for profits," Daphne Howland, Retail Dive."At a Glance: See How These Six Corporations Control the Luxury Fashion Industry," Nika Mavrody, The Fashion Spot."Sasha Benz & The Curious Case Of The Fake Chanel Earrings," Christie Grimm, The Social Post."The RealReal BadBad: Fashion's next big scandal?" The Wreck List.Check out Amanda's other podcast, The Department.Have questions/comments/cute animal photos? Reach out via email:  amanda@clotheshorse.worldFind the transcript at clotheshorsepodcast.comWant to support Amanda's work on Clotheshorse? Learn more at patreon.com/clotheshorsepodcastClotheshorse is brought to you with support from the following sustainable small businesses:Blank Cass, or Blanket Coats by Cass, is focused on restoring, renewing, and reviving the history held within vintage and heirloom textiles. By embodying and transferring the love, craft, and energy that is original to each vintage textile into a new garment, I hope we can reteach ourselves to care for and mend what we have and make it last. Blank Cass lives on Instagram @blank_cass and a website will be launched soon at blankcass.com.St. Evens is an NYC-based vintage shop that is dedicated to bringing you those special pieces you'll reach for again and again. More than just a store, St. Evens is dedicated to sharing the stories and history behind the garments. 10% of all sales are donated to a different charitable organization each month.  New vintage is released every Thursday at wearStEvens.com, with previews of new pieces and more brought to you on Instagram at @wear_st.evens.The Pewter Thimble Is there a little bit of Italy in your soul? Are you an enthusiast of pre-loved decor and accessories? Bring vintage Italian style — and history — into your space with The Pewter Thimble (@thepewterthimble). We source useful and beautiful things, and mend them where needed. We also find gorgeous illustrations, and make them print-worthy. Tarot cards, tea towels and handpicked treasures, available to you from the comfort of your own home. Responsibly sourced from across Rome, lovingly renewed by fairly paid artists and artisans, with something for every budget. Discover more at thepewterthimble.comVagabond Vintage DTLV is a vintage clothing, accessories & decor reselling business based in Downtown Las Vegas. Not only do we sell in Las Vegas, but we are also located throughout resale markets in San Francisco as well as at a curated boutique called Lux and Ivy located in Indianapolis, Indiana. Jessica, the founder & owner of Vagabond Vintage DTLV, recently opened the first IRL location located in the Arts District of Downtown Las Vegas on August 5th. The shop has a strong emphasis on 60s & 70s garments, single stitch tee shirts & dreamy loungewear. Follow them on instagram, @vagabondvintage.dtlv and keep an eye out for their website coming fall of 2022.Country Feedback is a mom & pop record shop in Tarboro, North Carolina. They specialize in used rock, country, and soul and offer affordable vintage clothing and housewares. Do you have used records you want to sell? Country Feedback wants to buy them! Find us on Instagram @countryfeedbackvintageandvinyl or head downeast and visit our brick and mortar. All are welcome at this inclusive and family-friendly record shop in the country!Located in Whistler, Canada, Velvet Underground is a "velvet jungle" full of vintage and second-hand clothes, plants, a vegan cafe and lots of rad products from other small sustainable businesses. Our mission is to create a brand and community dedicated to promoting self-expression, as well as educating and inspiring a more sustainable and conscious lifestyle both for the people and the planet.Find us on Instagram @shop_velvetunderground or online at www.shopvelvetunderground.comSelina Sanders, a social impact brand that specializes in up-cycled clothing, using only reclaimed, vintage or thrifted materials: from tea towels, linens, blankets and quilts.  Sustainably crafted in Los Angeles, each piece is designed to last in one's closet for generations to come.  Maximum Style; Minimal Carbon Footprint.Salt Hats:  purveyors of truly sustainable hats. Hand blocked, sewn and embellished in Detroit, Michigan.Republica Unicornia Yarns: Hand-Dyed Yarn and notions for the color-obsessed. Made with love and some swearing in fabulous Atlanta, Georgia by Head Yarn Wench Kathleen. Get ready for rainbows with a side of Giving A Damn! Republica Unicornia is all about making your own magic using small-batch, responsibly sourced, hand-dyed yarns and thoughtfully made notions. Slow fashion all the way down and discover the joy of creating your very own beautiful hand knit, crocheted, or woven pieces. Find us on Instagram @republica_unicornia_yarns and at www.republicaunicornia.com.Cute Little Ruin is an online shop dedicated to providing quality vintage and secondhand clothing, vinyl, and home items in a wide range of styles and price points.  If it's ethical and legal, we try to find a new home for it!  Vintage style with progressive values.  Find us on Instagram at @CuteLittleRuin.Thumbprint is Detroit's only fair trade marketplace, located in the historic Eastern Market.  Our small business specializes in products handmade by empowered women in South Africa making a living wage creating things they love like hand painted candles and ceramics! We also carry a curated assortment of  sustainable/natural locally made goods. Thumbprint is a great gift destination for both the special people in your life and for yourself! Browse our online store at thumbprintdetroit.com and find us on instagram @thumbprintdetroit.Gentle Vibes:  We are purveyors of polyester and psychedelic relics! We encourage experimentation and play not only in your wardrobe, but in your home, too. We have thousands of killer vintage pieces ready for their next adventure! Picnicwear:  a slow fashion brand, ethically made by hand from vintage and deadstock materials - most notably, vintage towels! Founder, Dani, has worked in the industry as a fashion designer for over 10 years, but started Picnicwear in response to her dissatisfaction with the industry's shortcomings. Picnicwear recently moved to rural North Carolina where all their clothing and accessories are now designed and cut, but the majority of their sewing is done by skilled garment workers in NYC. Their customers take comfort in knowing that all their sewists are paid well above NYC minimum wage. Picnicwear offers minimal waste and maximum authenticity: Future Vintage over future garbage.Shift Clothing, out of beautiful Astoria, Oregon, with a focus on natural fibers, simple hardworking designs, and putting fat people first.  Discover more at shiftwheeler.com​High Energy Vintage is a fun and funky vintage shop located in Somerville, MA, just a few minutes away from downtown Boston. They offer a highly curated selection of bright and colorful clothing and accessories from the 1940s-1990s for people of all genders. Husband-and-wife duo Wiley & Jessamy handpick each piece for quality and style, with a focus on pieces that transcend trends and will find a home in your closet for many years to come! In addition to clothing, the shop also features a large selection of vintage vinyl and old school video games. Find them on instagram @ highenergyvintage, online at highenergyvintage.com, and at markets in and around Boston.

J. Crew launched its resale program, J Crew Always, with Thredup's Resale as a Service (RaaS) last week, well-timed to be announced at NRF's Big Show. Given the existing Madewell program with ThredUP, it wasn't surprising to see J Crew enter resale in this way.According to WWD, “The J. Crew items already listed on ThredUp are not part of the J. Crew Always initiative.” Historically it has been a marketplace limitation to pull in thousands of items already listed on the branded resale site, often degrading the brand given the wide range of item conditions. This program seems to be a significant step forward to designate only some of the items as fitting branded resale.Second, segmented inventory allows J Crew to sell in select stores. According to a Retail Dive article, “the 40-year-old brand is leveraging its longevity with ‘J. Crew Vintage,' a curated collection for men and women to be sold at select stores, including two in New York City.” It is a smart move for J Crew as it provides a reason to visit a physical store and leverages store traffic to create awareness of the online program.Similarly, Depop launched a collection in combination with Tommy Hilfiger. No bells and whistles to call out but worth noting as more brands are looking to capitalize on the shift to secondhand. RaaS programs have come a long way in recent years with more customizable storefronts and now more segmented inventory. However, brands need to remember even with these steps, and it is far from a branded experience. In the end, J Crew Always will operate on the same technology as ThredUP, constrained on brand choices such as product title, description, search, and markdowns which optimizes ThredUP, not the J Crew brand. Additionally, at some point, all brands will need to own their customers and keep a competitor from sharing sales data for a significant and growing channel.The New York Times started their piece, Rolex Now Has a Resale Program. The Watch World Quakes, “There is a saying in the high-end watch trade that there are only two kinds of watchmakers: Rolex and everyone else.” It's an excellent article for anyone in the resale space. Rolex is not only instructive for the watch category, but the high-end watch category is instructive for fashion, luxury handbags, ready-to-wear, outdoor gear, and footwear companies. There are learnings here for how to view items, even if many are aspirational.Rolex Certified Pre-Owned (CPO) validates the secondhand market for many customers and undoubtedly increases the value of every new Rolex sold–as a product becomes an asset. By enforcing CPO standards, Rolex will also drive up the secondary price of these timepieces, furthering the quality of the brand–i.e., CPO Rolex will sell at a premium, which is a good thing for Rolex. Finally, HBR published an article, How Sustainability Efforts Fall Apart; an excellent read for anyone in a larger brand organization working on resale. I listened this morning as Max Bittner, CEO of Vestiaire Collective, answered a question about the metrics his investors watch as a B Corp. Max's straight-faced answer was GMV, Revenue, and Net Profit. The audience gasped as he didn't mention CO2, Water, etc. I agree with Max's answer and would have likely added that resale models achieving business value is the way we will achieve more sustainable, circular models. Brands must make similar or even more money on circular models if we want them to take hold and ultimately provide more sustainable solutions to the fashion industry.The So WhatEven as marketplace platforms provide more options for brands, they ultimately are incentivized to build their customer base rather than the brand.Rolex's move into CPO can be instructive for others in the high-end watch industry as other industries, including fashion, luxury, outdoor, and footwear.

Daphne Howland, Senior Reporter at Retail Dive, joins Marketing Matters to discuss Marketing News of the week including Gatorade getting into the supplements industry with branded gummies, Amazon freezing corporate hiring in its retail business for the rest of the year, Victoria's Secret Branding pivot and more!

In this third and final episode on fabled merchandiser, Ron Johnson, we discuss the startup Enjoy.com, which turned $500M of invested capital and goodwill into nothing. This was Johnson's second attempt as a CEO. What did he learn from that failure? How did it shape his new company? Your co-hosts, Dan Dickson and Dan Greening, bring perspectives of traditional and agile management, finance and technology, retail and service. We think our analysis demonstrates how you can make better choices in your own projects, big and small, for much greater levels of success.We examine this company from the lens of Mindful Agility:How well did Enjoy understand its ecosystem, did it examine conditions without bias?As Enjoy matured, did it lean into potential risks, to explore and learn more?Did Enjoy mitigate risk and preserve options?Did Enjoy direct its evolution with low-cost, high-return experiments?And finally, we armchair quarterback what we might have done as execs at Enjoy.com. References(Nakrosis 2022) Stephen Nakrosis, Enjoy Technology to be delisted from Nasdaq, shares tumble, Market Watch, July 7, 2022, https://www.marketwatch.com/story/enjoy-technology-to-be-delisted-from-nasdaq-shares-fall-15-271657234123(Huddleston 2015) Tom Huddleston Jr., Two years later, ex-J.C. Penney CEO Ron Johnson resurfaces with e-commerce website Enjoy, Fortune, May 6, 2015, https://fortune.com/2015/05/06/ron-johnson-enjoy-jcpenny/(Stegeman 2022) Levi Stegeman**,** “this company is horrible my phone was…,” Trustpilot reviews, Enjoy.com, https://www.trustpilot.com/review/enjoy.com?page=2, Jun 17, 2022(seeabove 2021) seeabove, Enjoy Delivery Service is a SCAM, ATT Community Forums, Aug 12, 2021, https://forums.att.com/conversations/wireless-account/enjoy-delivery-service-is-a-scam/6115bcdbebe45663333f880e(Unglesbee 2022) Ben Unglesbee, Ron Johnson's Enjoy Technology wants to create a new form of retail. But first it must survive, Retail Dive, June 17, 2022, https://www.retaildive.com/news/ron-johnsons-enjoy-technology-potential-bankruptcy/625705/(Chafkin 2015) Max Chafkin, How Failed JC Penney CEO Ron Johnson Is Redeeming Himself With Enjoy, Fast Company, Oct 26, 2015, https://www.fastcompany.com/3051611/he-made-target-and-apple-stores-cool-after-his-jcp-flop-the-redemption-of-r(Hill 2022) Jeremy Hill and Bailey Lipschultz, SPAC Led by Former Apple Executive Goes Bankrupt Less Than a Year After Going Public, Bloomberg, June 30, 2022, https://www.bloomberg.com/news/articles/2022-06-30/ex-spac-led-by-former-apple-executive-goes-bankrupt-plans-sale?leadSource=uverify wall

Successful retail requires flexibility. Recently, omnichannel was groundbreaking, but Retail Dive now reports it as a consumer baseline expectation. Let's say a consumer is shopping on their mobile device. They transfer to their laptop to complete the transaction only to find an empty cart. These disconnections create enough friction for shoppers to jump and abandon ship. Platform unification is more important than ever. Enter: Fabric.Fabric is a headless service. It ensures retailers' connection between multiplatform is seamless and reduces friction. “I've spent the last two decades plus in commerce,” said Fabric CEO Faisal Masud. Masud worked at giant retailers Amazon, Google, and Staples. He said, “Fabric was found out of an exercise we ran at Staples using a monolithic platform.”Headless separates the front end from the back end. Major retailers want to influence the front end, not be restricted by templates that force them into a box and tell them what to do. Fabric enables that customization.What sets Fabric apart from other headless services is “it's a very democratizing process for folks looking to re-platform,” said Masud. The approach encourages clients to focus on their problem areas and address them individually. The updates are more immediate than a platform overhaul, which takes time and is often already obsolete when it launches.“We're the anti-re-platforming company. Tell us what problem you're trying to solve, and we'll try to solve it without a total re-platform… We try to sell modules where they're most relevant. We encourage our customers to take a more iterative approach. Because then they can see the results as they make the changes, versus building a new platform that's already obsolete by the time they go live,” said Masud.Yahoo Finance reported that many retailers are investing in long-term omnichannel solutions after significant changes in consumer habits. “We encourage our customers to think of the thorniest problem to solve and bring in partners to resolve those challenges,” said Masud. To learn more about the modular and composable service, visit Fabric via fabric.inc.

Daphne Howland, Senior Reporter at Retail Dive, joins Marketing Matters to discuss Marketing News of the week including Macy's announcing small-format stores, Walmart slashing prices on clothing and other products, SoulCycle bribing Peloton riders to return to the studio and more!

Mike's Links:Localogy Acquires Localized Marketing News Pioneer Street Fight - https://www.localogy.com/localogy-acquires-localized-marketing-news-pioneer-street-fight/Instacart searches for a direction as its pandemic boom fades - https://www.seattletimes.com/business/instacart-searches-for-a-direction-as-its-pandemic-boom-fades/Ratings vs Review Text - Which is more important for buyer conversions? - https://m.youtube.com/watch?v=09jDV4hB3KkWhat Should Be in Your Local SEO Bug-Out Bag? A Checklist - https://www.localvisibilitysystem.com/2022/04/30/what-should-be-in-your-local-seo-bug-out-bag-a-checklist/Google Business Profile Manager Is Going Away Early 2022 (Updated: Not Going Away) - https://www.seroundtable.com/google-business-profile-manager-going-away-early-2022-33317.html#:~:text=businesses%20with%20multiple%20profiles%20will%20continue%20to%20have%20access%20to%20Business%20Profile%20ManagerGoogle Reduces Visibility Of Business Edits With Color Changes To Updates - https://www.seroundtable.com/google-reduces-visibility-of-business-edits-33322.htmlCarrie's LinksInfinite Scroll on Page 1-  - https://twitter.com/brodieseo/status/1521090389498757120The politics of Section 230 reform: Learning from FOSTA's mistakes - https://www.brookings.edu/research/the-politics-of-section-230-reform-learning-from-fostas-mistakes/White House didn't tie Section 230 reforms to Musk | AP News - https://apnews.com/article/Fact-Check-Section-230-Musk-Twitter-709111336397JC Penney owners Simon and Brookfield prepared to buy Kohl's for $8.6B, NY Post reports | Retail Dive - https://www.retaildive.com/news/jc-penney-owners-simon-and-brookfield-prepared-to-buy-kohls-for-86b-n/622653/Victoria's Secret and Pink open Amazon storefront to stoke beauty sales | Retail Dive - https://www.retaildive.com/news/victorias-secret-and-pink-open-amazon-storefront-to-stoke-beauty-sales/622936/At Least 66.5% of L

Mike's Links:Localogy Acquires Localized Marketing News Pioneer Street Fight - https://www.localogy.com/localogy-acquires-localized-marketing-news-pioneer-street-fight/Instacart searches for a direction as its pandemic boom fades - https://www.seattletimes.com/business/instacart-searches-for-a-direction-as-its-pandemic-boom-fades/Ratings vs Review Text - Which is more important for buyer conversions? - https://m.youtube.com/watch?v=09jDV4hB3KkWhat Should Be in Your Local SEO Bug-Out Bag? A Checklist - https://www.localvisibilitysystem.com/2022/04/30/what-should-be-in-your-local-seo-bug-out-bag-a-checklist/Google Business Profile Manager Is Going Away Early 2022 (Updated: Not Going Away) - https://www.seroundtable.com/google-business-profile-manager-going-away-early-2022-33317.html#:~:text=businesses%20with%20multiple%20profiles%20will%20continue%20to%20have%20access%20to%20Business%20Profile%20ManagerGoogle Reduces Visibility Of Business Edits With Color Changes To Updates - https://www.seroundtable.com/google-reduces-visibility-of-business-edits-33322.htmlCarrie's LinksInfinite Scroll on Page 1-  - https://twitter.com/brodieseo/status/1521090389498757120The politics of Section 230 reform: Learning from FOSTA's mistakes - https://www.brookings.edu/research/the-politics-of-section-230-reform-learning-from-fostas-mistakes/White House didn't tie Section 230 reforms to Musk | AP News - https://apnews.com/article/Fact-Check-Section-230-Musk-Twitter-709111336397JC Penney owners Simon and Brookfield prepared to buy Kohl's for $8.6B, NY Post reports | Retail Dive - https://www.retaildive.com/news/jc-penney-owners-simon-and-brookfield-prepared-to-buy-kohls-for-86b-n/622653/Victoria's Secret and Pink open Amazon storefront to stoke beauty sales | Retail Dive - https://www.retaildive.com/news/victorias-secret-and-pink-open-amazon-storefront-to-stoke-beauty-sales/622936/At Least 66.5% of L

Target is already selling clothes in its stores through the likes of:A New DayAll In MotionOriginal Use Goodfellow & Coand many moreWhenever I go to Target I actually like to see the clothing collection and got some hoodies myself. To my surprise, a good amount of people from my local Target were also checking it out so I thought to myself that Target must be doing pretty well in this department.Secondhand clothing is a massive market as many online selling platforms like Poshmark, Facebook Marketplace, Let Go, Mercari, and Depop are being used by people as a side hustle (not to mention thrift stores in general as well)! Others take full advantage of the platforms to make 4-5 figure months. The multibillion-dollar secondhand clothing market can be a great way for Target to make money via the ThredUp partnership. Here's a very interesting excerpt from the article via Retail Dive:"Retailers and brands, many with the help of ThredUp, are working to meet surging demand for secondhand clothing. Shoppers, including many younger ones, increasingly see used goods as a way to find a bargain and to limit consumption in the interest of sustainability.For Target, the pilot is a way to explore how to better serve customers, including what products to carry and how to offer value, along with furthering its sustainability goals."

Hey y'all! Welcome back to another episode of the Southern Fried eCommerce podcast! This week, Emily left to host the show solo which means the Marketing Department is taking over the podcast! Along with our host, Jessica Richmond, our Content Specialist along with Mara Lewellyn, our new Digital Marketing Coordinator join the podcast to give their expertise. Together, they review the latest topics of the week and do a roundtable discussion of those eCommerce articles with their own marketing spin. This week, after a healthy discussion of their love of Pride and Prejudice, the group once again covers the metaverse and its draw for big businesses. They dive deep into the longevity of it and the future of marketing with the rise of Generation Alpha. Next, the team discusses Instagram's new ability for all users to take products. Is this a new feature that can easily be exploited by online trolls? Or are their ways small businesses can combat this for the betterment of their business? Finally, the group discuss the rise of people venturing outdoors and how businesses should craft their marketing strategy accordingly.The articles included: Last year, Nike embraced the metaverse. How's that paying off? by James Halehttps://www.tubefilter.com/2022/03/23/nike-metaverse-nfts-nikeland-users/All Instagram Users in US Can Now Create Product Tags by David Cohenhttps://www.adweek.com/social-marketing/all-instagram-users-in-us-can-now-create-product-tags/L.L. Bean sales spiked 14% last year as more consumers played outdoors by Daphne Howlandhttps://www.retaildive.com/news/ll-bean-sales-spiked-14-last-year-as-more-consumers-played-outdoors/620714/Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

Retail Dive provides news and analysis for retail executives. They cover topics like retail tech, marketing, e-commerce, logistics, in-store operations, etc.

Mike's Links:Target's new hourly wage will soon be as much as $24 - https://www.retaildive.com/news/targets-new-hourly-wage-will-soon-be-as-much-as-24/619512/Amazon Ends Bookstores, Review Trust Down, CX a Google Ranking Factor - https://www.nearmedia.co/amazon-ends-bookstores-review-trust-down-cx-a-google-ranking-factor/Here Comes the Full Amazonification of Whole Foods - https://www-nytimes-com.cdn.ampproject.org/c/s/www.nytimes.com/2022/02/28/technology/whole-foods-amazon-automation.amp.html?usqp=mq331AQGsAEggAID#Toxic links: Here's why you can often ignore them - https://www.mariehaynes.com/disavow-blacklist-tool/Tripadvisor, Google Maps Suspend Reviews of Some Russian Listings- https://www.wsj.com/livecoverage/russia-ukraine-latest-news-2022-03-02/card/tripadvisor-google-maps-suspend-reviews-of-some-russian-listings-vM2no1PgGDmMkL2TSvPZGoogle Business Profiles May Require Additional Verification - https://www.seroundtable.com/google-business-profiles-additional-verification-33006.htmlBen Fisher: GBP offering promo to add Woo Commerce Link to profile - https://twitter.com/TheSocialDude/status/1498828876398489604Google Test "Confirmed by phone call x Weeks ago" label for opening hours in Location Panel - ​​https://tldrmarketing.com/seo/google-test-confirmed-by-phone-call-x-weeks-ago-label-for-opening-hours-in-location-panel/Claire Carlile: Post Insights now available to GPB search interface - https://twitter.com/clairecarlile/status/1499728197499379720?s=12Franchise Owners Should be Managing Franchisee Business Listings & Expectations - https://onlineownership.com/franchise-owners-should-be-managing-franchisee-business-listings-expectations/Carrie's LinksWalmart moves further into Livestream shopping | Retail Dive - https://www.retaildive.com/news/walmart-moves-further-into-livestream-shopping/619558/2022 Local SEO Blackbelt Quiz - Sterling Sky Inc - Colan Nielsen - https://www.sterlingsky.ca/2022-local-seo-blackbelt-quiz/New Recorded Video Verification for Google Business Profiles - Yan Gilbert - https://localu.org/recorded-video-verification/Happy 5 year birthday, Sterling Sky (in April) - https://twitter.com/JoyanneHawkins/status/1500539149392228356

Mike's Links:Target's new hourly wage will soon be as much as $24 - https://www.retaildive.com/news/targets-new-hourly-wage-will-soon-be-as-much-as-24/619512/Amazon Ends Bookstores, Review Trust Down, CX a Google Ranking Factor - https://www.nearmedia.co/amazon-ends-bookstores-review-trust-down-cx-a-google-ranking-factor/Here Comes the Full Amazonification of Whole Foods - https://www-nytimes-com.cdn.ampproject.org/c/s/www.nytimes.com/2022/02/28/technology/whole-foods-amazon-automation.amp.html?usqp=mq331AQGsAEggAID#Toxic links: Here's why you can often ignore them - https://www.mariehaynes.com/disavow-blacklist-tool/Tripadvisor, Google Maps Suspend Reviews of Some Russian Listings- https://www.wsj.com/livecoverage/russia-ukraine-latest-news-2022-03-02/card/tripadvisor-google-maps-suspend-reviews-of-some-russian-listings-vM2no1PgGDmMkL2TSvPZGoogle Business Profiles May Require Additional Verification - https://www.seroundtable.com/google-business-profiles-additional-verification-33006.htmlBen Fisher: GBP offering promo to add Woo Commerce Link to profile - https://twitter.com/TheSocialDude/status/1498828876398489604Google Test "Confirmed by phone call x Weeks ago" label for opening hours in Location Panel - ​​https://tldrmarketing.com/seo/google-test-confirmed-by-phone-call-x-weeks-ago-label-for-opening-hours-in-location-panel/Claire Carlile: Post Insights now available to GPB search interface - https://twitter.com/clairecarlile/status/1499728197499379720?s=12Franchise Owners Should be Managing Franchisee Business Listings & Expectations - https://onlineownership.com/franchise-owners-should-be-managing-franchisee-business-listings-expectations/Carrie's LinksWalmart moves further into Livestream shopping | Retail Dive - https://www.retaildive.com/news/walmart-moves-further-into-livestream-shopping/619558/2022 Local SEO Blackbelt Quiz - Sterling Sky Inc - Colan Nielsen - https://www.sterlingsky.ca/2022-local-seo-blackbelt-quiz/New Recorded Video Verification for Google Business Profiles - Yan Gilbert - https://localu.org/recorded-video-verification/Happy 5 year birthday, Sterling Sky (in April) - https://twitter.com/JoyanneHawkins/status/1500539149392228356

Activist investors have pressured the retailer to divest assets and potentially even sell itself. Retail Dive reporters discuss the implications of such moves.

For something as primitive or simple as a notebook, it is one of those things that is never going not going to sell. I think it's because of the fact that humans need something physical to express themselves and find themselves through physical interactions in this ever digitized world.In this podcast episode, we read and comment on the In a world gone digital, Moleskine still believes in the power of paper article on Retail Dive.  The brand Moleskine is mainly known for selling notebooks and is very recognizable on Amazon and when you walk into book stores.If you think that there is no way to compete in the notebook market then you need to think twice. Yes, it is hard but you need to ask yourself, "how can I innovate or add a unique selling proposition to have people buy my notebook?"Some examples that people have already come up with are:Fidget toy cover notebookspersonalized notebooks from Etsy (so many cool examples!)the reusable notebook where you can erase all your notes by putting it in the microwave...

In this special episode, Doug sits down with Retail Dive columnist Daphne Howland for a wide-ranging interview on the future of retail. From emerging technology and demographic trends to the new strategic imperatives to succeed in retail, and much more. 

While the pandemic isn't over, 2021 seemed to show that physical locations remain important to retail. But each store must have something to offer, Doug Stephens tells Retail Dive's Daphne Howland.

Daphne Howland, Senior Reporter for Retail Dive, joins Marketing Matters to talk Marketing News and Retail Trends in the Holiday Season.

Vaccines have changed the shopping landscape this year, as have supply chain bottlenecks. Retail Dive reporters look at how the season is playing out.

For more details on these stories please check out the sources: Staples Trying to Buy Office Depot Target Setting The Standard For Private Labeling Hasbro Going into Livestream ShoppingNote: sources come from Retail Dive

This business analysis is produced over a recent press from "retail dive”. It is also published in TRL EDGE Forum today at www.t-renaissance.com.

Daphne Howland, Senior Reporter for Retail Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News. Stories include: Beyoncé, Jay-Z, And Blue Ivy Star In New Tiffany & Co. “Date Night” Ad Ray-Ban And Facebook's New Smart Glasses Saks Fifth Avenue Pursuing IPO for its Digital Operations Stitch Fix Is Making Some Big Moves

Cara Salpini, a senior editor for Retail Dive, joins Marketing Matters to talk about Marketing Hits & Misses of the Week including Pausing Instagram Kids, ThirdLove debuts Activewear, Macy's Thanksgiving Day parade and more!

On this episode, Retail Dive's Daphne Howland and Ben Unglesbee discuss the implications of the new variant on the industry.

Cara Salpini, a senior editor for Retail Dive, joins Marketing Matters to talk about her in-depth recap of Reebok's history and competition with Nike, and a smattering of the Olympics!

Retail Dive's senior editor discusses the past and alternate histories of the brand that once topped even Nike.

Cara Salpini, a senior editor for Retail Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week including how some founders are throwing 'business showers' for their new companies!

Daphne Howland, Senior Reporter for Retail Dive, joins Marketing Matters to talk Marketing Hits & Misses of the week and Marketing News. Stories include: Coca-Cola builds on sparkling water momentum with first Aha campaign J.Crew hires Supreme's former creative director to ‘disrupt' its men's fashion

COVID-19 has been especially tough for retail but new research as reported by Retail Dive. Com tells us that there are stirrings of vitality in the retail sector. Listen to the briefing to hear why trend watchers are bullish on retail. See acast.com/privacy for privacy and opt-out information.

Retail Dive has listed 5 reasons they think retail is going to be ok post pandemic. Technology has made the difference. We continued to transact and continued to work and the numbers indicate there's a huge recovery in the horizon. Listen to the briefing to hear what the numbers say about the retail recovery. See acast.com/privacy for privacy and opt-out information.

Cara Salpini, is a senior editor for Retail Dive, joins Marketing Matters to talk Hits & Misses of the week and Marketing news. Stories include: Olympic champion Simone Biles leaves Nike for Athleta Amazon One's palm-scanning payments are coming to Whole Foods

Fortified by pandemic relief checks and in some cases a vaccine to protect against COVID-19, U.S. consumers went shopping in March, lifting sales among the cohort of retail segments followed by Retail Dive by a significant amount year over year, according to numbers released Thursday by the U.S. Department of Commerce. Listen to the briefing to hear just how good the sales were even compared to pre-pandemic data. See acast.com/privacy for privacy and opt-out information.

Retail Dive's Daphne Howland joins Marketing Matters to talk Hits & Misses of the week and Marketing news.

The Retail Dive team talks about how retailers have paved their own way, as Jeff Bezos prepares to hand over the CEO reins at the e-commerce giant.

This post is picked by T-Renaissance Inc. (www.t-renaissance.com) editors regarding a latest industry insights from “Retail Dive”, written by Caroline Jansen and published on the 15th Jan 2021.T-Renaissance Inc. is a full turnkey technologies solutions business connecting the world with China, with a focus serving the retail, telecoms, media sectors.

Retail Dive is reporting that many retailers are struggling to make contactless payments work smoothly in their operations. Listen to the briefing to hear whether contactless payments are here to stay. See acast.com/privacy for privacy and opt-out information.

This perspective was shared from the EDGE Forum editors team at T-Renaissance Inc. (www.t-renaissance.com) upon a recent business news from “Retail Dive”.

Black Friday has arrived! And Linn Foster Freedman from Robinson and Cole is here to help you safe-shop this holiday season while keeping your data secure. Sources: Cyber Security Dive article by Sue Poremba ‘How companies are meeting the challenge of a changing cyberthreat landscape’ Retail Dive article by Lisa Rowan ‘Retail cyberattack attempts up 20% last year’ Retail Dive article by Tatiana Walk-Morris ‘Study: Two-Thirds of shoppers concerned about holiday data breaches’

Black Friday has arrived! And Linn Foster Freedman from Robinson and Cole is here to help you safe-shop this holiday season while keeping your data secure. Sources: Cyber Security Dive article by Sue Poremba ‘How companies are meeting the challenge of a changing cyberthreat landscape’ Retail Dive article by Lisa Rowan ‘Retail cyberattack attempts up 20% last year’ Retail Dive article by Tatiana Walk-Morris ‘Study: Two-Thirds of shoppers concerned about holiday data breaches’

A new article on Retail Dive reviews the predictions and sales trends that will make Black Friday 2020 very different from the Black Fridays that came before it. See acast.com/privacy for privacy and opt-out information.

Spooky season is here. On this week's #WednesdayOneThing, Maury and Hamza dive into goMoxie and Retail Dive's study on cart abandonment. A recent survey shows that 62% of shoppers that struggle with their purchase will simply abandon their cart. If that doesn't scare you as a business owner, it should. Have a listen to hear new findings about consumer behaviour and how you can simplify your purchasing journey to avoid cart abandonment. Read more about the study here: https://www.retaildive.com/news/study-62-of-shoppers-that-struggle-to-complete-purchases-abandon-their-ca/586749/

One of the main foundations of IP is the underlying value and goodwill built into the good or service associated with a particular brand. Despite closing its doors and filing for bankruptcy, Pier 1 Imports was able to sell it IP for a whopping $20 million dollars. According to Retail Dive, the sale of sporting goods store Modell's intellectual property topped $3.6 million. Assets include Modell's trademarks, domain names, a customer database with some 5.6 million files in it What about your business? If you were to sell the IP and goodwill of your business what would those Assets include? What do you believe drives consumers to choose your business over others? How important is the look of your brand vs the service you provide? Brand Design expert David Tann suggests waiting a full year before visually branding your business. Sounds crazy right? David is one of my favorite clients at the firm and has launched brands for Abercrombie & Fitch, designed record-breaking holiday campaigns for Bath & Body Works, managed packaging for Kohl's department store, revitalized the OshKosh B'gosh clothing brand, directed e-commerce for Carter's, and unveiled the new identity for his hometown NBA basketball team, the Atlanta Hawks. In 2018, he branched out on his own to start the Tantrum Agency which has quickly grown to be one of the most sought after brand design firms in the country. Together we've worked on everything from contracts to trademarks. Listen in to find out why waiting to visually brand your business makes perfect sense and what three branding principles David believes are key drivers behind tapping into consumer mindsets and building million dollar IP assets. On episode 25 of the @MOYTpodcast David and I discuss: The Three Keys Principles that Drive Consumer Behavior How to Translate Challenges Defining Your Brand Through Emotion The Single Focus every CEO Should Have Why You Should Wait to Brand Your Business IG @shaymlawson FB: Shay M. Lawson, Esq. Twitter: @shaymlawson The materials and information contained on this podcast and site are for informational purposes only and you should not consider anything on podcast or show notes as personalized legal advice. **This podcast is also not intended to create (nor does it) an attorney-client relationship between Shay M. Lawson and you. You should not act upon any information contained in this content without first seeking professional legal counsel. **

COVID-19 accounts for most 2020 cyberattacks. Amazon Fresh, Amazon’s grocery delivery service, opens in California. Apparel sees an increase in sales. This, & more, including information on positive COVID-19 test rates, therapies & vaccine trials, new data from Retail Dive, brand intimacy, school shopping, curbside retail, online forums & violence, and cyber-security advice in this […] The post CrimeScience – The Weekly Review: Episode 23 – Dr. Read Hayes, Tony D’Onofrio, and Tom Meehan appeared first on Loss Prevention Research Council.

In this episode, the team talks about how Retail Dive reports monthly sales numbers from the Commerce Department and what those figures signal about the industry's future.

Laura Heller is not only an influential woman in the retail industry but as the former Editor for Retail Dive and many other industry publications, she has also been responsible for finding and telling the stories behind the rapid changes it's seen. Laura started her career in trade magazines, writing on the grocery industry and all the greatest "Deli, Dairy, Bake" tradeshows you never knew existed(you have to hear her story to believe it) and is now Director of Editorial Content for Publicis Health Media. In this podcast, you'll hear Laura's full career story and the advice she gives to everyone she mentors, from her former students at Columbia College to Chris and me about how to stay passionate about the work, the story, and the lives behind this evolving retail industry.

On this episode of The Backroom with Retail Dive, the team discussed their favorite stories from the year.

Is the retail apocalypse real? Or is the industry just correcting for past mistakes? Many past mistakes. It’s convenient to blame the rise of ecommerce, but in actuality there are other forces at play (too many malls, being over-stored, bad real estate investments) causing the mass exodus of both store brands and brick-and-mortar locations. This week Daphne Howland, reporter for Retail Dive, joins Lee Peterson to discuss said apocalypse as well as the history and future of malls, the 800-pound gorilla Amazon, and the rise/fall of department stores.

On this episode of The Backroom with Retail Dive, Reporter Ben Unglesbee and Editor Cara Salpini discuss what the video rental store's demise means for the retail industry.

On this episode of The Backroom with Retail Dive, reporters Ben Unglesbee and Daphne Howland discuss how 28 retailers could go bankrupt in the next year.

On this episode of The Backroom with Retail Dive, our team talks with Supply Chain Dive Senior Editor Shefali Kapadia about "tariff whiplash."

Last month, the retailer's annual event encountered some hiccups. On this episode of The Backroom with Retail Dive, our team talks about how it unfolded.

Peter Morris and I discuss if there really is a Retail Apocalypse, just, fake news or, as Peter suggests, an evolution or shift. This written portion of my post does not cover everything Peter and I discuss on this show. If you want to watch the full video, please click here. This was recorded as part of our CRE Radio & TV, LIVE! MASSIVE AMOUNT OF STORE CLOSURES IN 2019 As part of our discussion, we reference an article in Retail Dive referencing research from Coresight Research, their forecast that there will be 12,000 store closures in 2019, the recent Barney’s and Perkins and Marie Calendars’ bankruptcies and the UBS Securities’ Analysts’ forecast that there needs to be an additional 75,000 more store closures by the year, 2026. When you add all of this to the prediction that Ecommerce will continue to penetrate the retail market from its current 16% to 25% or more it really sounds bad for brick and mortar retail.  Doesn’t it? ARE THE STORE CLOSURES EVIDENCE OF A RETAIL EVOLUTION? Peter and I conclude that it may not be so much of a Retail Apocalypse as aa Retail Evolution. Yes, for some retailers and landlord’s it is and will be an Apocalypse. But, for many others, it doesn’t have to be. We also caution that these one-sided predictions, often do not indicate whether they have taken into account store openings or changes in format. Using the example of Pizza Hut’s planned, 700 store closings. Sounds an awful lot like a “Retail Apocalypse,” yes? Well, not so fast. What they are looking to do is change their decades old format of larger, sit down restaurants to smaller take-out style. For every store they close, they may be opening twice as many smaller locations. Peter references “right sizing” and explains the concept. WHICH RETAIL WILL SURVIVE AS THINGS CHANGE? Have you ever read the book, “Who Moved My Cheese?” If you feel like the earth is moving underneath your feet, (yes this is a metaphor), then I highly recommend it. It’s a short read, something that I call a “potty reader”. It also uses a metaphor, that of how certain mice can navigate a maze when they realize that their cheese is no longer where it once was and how some mice never realize their cheese is no longer where it used to be. The retail “cheese” hasn’t moved, for most, but it is moving and moving rapidly. WHAT IS CAUSING THE STORE CLOSURES? Peter and I explore some of what we believe is causing the store closures. Is it a shift in demographics? Is it all about Ecommerce? WHAT IS PSYCHOGRAPHICS? Peter likes to use the term psychographics. What is psychographics, anyhow? As it relates to consumers, a Google search reveals a dictionary description as an, “Analysis of consumer lifestyles to create a detailed customer profile. ... As you can see, psychographics focuses on the underlying interests, activities, values, and opinions that motivate consumers to buy.” ARE BUYING HABITS CHANGING? What about changes in buying habits? IS RETAIL OVERBUILT? Is retail overbuilt? In this respect, we also touch on one of my pet peeves; diminishing value. At least around where I live, I see restaurant prices going up and value going down. I am confident that when there is an economic downturn, these low value restaurants will be the first to go by way of the dinosaurs. We also touch upon the likelihood of a retailer emerging from a Chapter 11 bankruptcy and how a retailer bankruptcy often differs from other bankruptcies. To learn more about Peter and The Greenstead Goup, click here.  The author: Howard F. Kline is a Nevada licensed real estate advisor with SVN The Equity Group, located in Las Vegas Nevada. He has also been a licensed California attorney for over 42 years, primarily focused on commercial real estate and has been a licensed California broker and a licensed New York real estate agent. He is also the founder and host of CRE Radio & TV, an online commercial real estate magazine since 2010 and recently founded the Las Vegas Business Journal, an online, media rich, interactive business magazine. For more information, contact Howard at 702.706.4433 or at howard.kline@svn.com.

Whether you have a website designed only for prospective buyers to find you online and direct them to your brick-and-mortar store, or you possess a full e-commerce website where you sell products virtually, there are many ways that your website can help you increase sales. And the good news? We're going to cover both scenarios. First, let's tackle the issue of a website meant only to help prospective buyers find you online and direct them to your brick-and-mortar store. But before we get into how this type of website can help you increase sales, let's discuss why you aren't selling online as well as at your physical location. In this article from Retail Dive, a survey of more than 1,400 consumers who were asked why they preferred shopping in a brick-and-mortar store rather than online was conducted, and the results were very interesting… “…female shoppers overwhelmingly want to see, touch and feel products before buying them. Males, on the other hand, skew more toward the immediate satisfaction of taking items home with them. Shoppers at both ends of the age spectrum—younger and older generations—want to see or try products out in stores more than their middle-aged counterparts. Young shoppers clearly convey an ‘I want it now' mentality versus older cohorts.” Another article in favor of having a brick-and-mortar store comes from Digiday. In this article, they note the following: “…regardless of how convenient online shopping is, consumers still like to visualize, try-on and feel products before purchasing them.” Let us be perfectly clear. If you have a brick-and-mortar store, you should also sell online. There are just too many sales that could get away due to you not offering the ability to make an online purchase. In this post from our blog, we stated unequivocally… “To grow your business to the heights you dream of, it is imperative that you have an online presence and that your sales and marketing team understands the differences between online and offline sales—as well as the psychology of each one.” With that said, let's get down to the nitty-gritty on how your website can help you increase sales at your brick-and-mortar store. And make no mistake, you MUST have a website whether you sell online or not.

The Retail Dive team sat down on the podcast to talk through everything you need about NRF's Big Show and what it signals for the year ahead.

The Omni Talk gang discusses what Retail Dive got right and wrong in their 2018 Dive Awards.

Kent recently appeared as a guest on This Commerce Life, a podcast about all things retail, and gets to ask Phil and Kenny, two industry veterans a ton of questions about Able Cells. They cover inventory, managing suppliers, cash flow, margins, debt and financing and more. Listen to This Commerce Life here (https://itunes.apple.com/us/podcast/this-commerce-life/id1322624545?mt=2).

After three long days of panels and executive interviews at the NRF's Big Show, the Retail Dive team sat down to offer up our big take on how the role of brands, technology and more will define the year ahead.

Nike moving out. Whole foods has some rotten apples. Honeymoon is over for Gap. Wait, what honeymoon?. Weird news of the week ---- Nike Moving Out Donald Trump’s private real estate empire officially lost one of its most important tenants on Monday, when Nike announced that it is closing its store at the president’s 6 East 57th Street property in New York City next spring in favor of a new location just a few blocks away. The announcement comes a year after commercial landlord SL Green disclosed that it had signed a 15-year lease with Nike at 650 Fifth Avenue. Whole Foods Has Some Rotten Apples Whole Foods shoppers complained about finding bruised, discolored, tasteless, and rotten produce in stores across the US. Shoppers also cited persistent out-of-stock issues. Many customers are blaming the problems on Amazon, which acquired Whole Foods in a $13.7 billion deal in August. "Price reductions are appreciated but not at the expense of reliable quality," one customer said. Whole Foods told Business Insider that it has made no recent changes that would affect the quality or availability of its produce. Not much has changed, so they say Honeymoon is Over for Gap. Wait, What Honeymoon? Gap Inc.'s Banana Republic and Gap brands are swiftly losing customers to other brands, according to a report from data management and analytics firm 1010data emailed to Retail Dive. From October 2016 to September 2017, Banana Republic lost 58% of shoppers who had shopped at least once between October 2015 to September 2016, 45% more than in the trailing year, according to the report. Weird News of the Week Nordstrom is selling Marie Antoinette inspires sock loafers. SOCK LOAFERS. According to Nordstrom's product description, the shoe was, "Inspired by the idea of what Marie Antoinette might wear in 2017, a cutout loafer in glossy patent leather is inset with a quirky striped sport-sock shaft embroidered with flowers, giving it a striking, avant-garde look." Despite the fact that the product looks like it was made from your mom's Mary Janes and your 12-year-old cousin's socks, Nordstrom claims you'll feel just like a modern Marie Antoinette — and they've got the price tag to prove it. Originally priced at $1,400, the shoes are now on sale for a precise $839.98, because spending that much on shoes you could probably construct at the Goodwill is exactly what defines members of the modern aristocracy. --- Send in a voice message: https://anchor.fm/brickdatacast/message Support this podcast: https://anchor.fm/brickdatacast/support

The peak sales days shattered previous digital sales records. On the podcast, Retail Dive breaks down what the trends from November mean in the lead up to Christmas.

This year, Retail Dive is keeping a close eye on how retailers will duke it out to woo customers with voice ordering, fast delivery and promotions.

Bankruptcies are a hot topic in retail, spawning a slew of hyperbolic headlines about the "retail apocalypse." On the show, the Retail Dive team breaks down why the industry is reporting a record number of bankruptcies and what retailers need to do to successfully restructure.

Bart Mroz has his finger on the pulse of the eCommerce industry.  He's the co-host of the Register Podcast and writes for Entrepreneur, Retail Dive, Social Media Today and more.     This episode is all about emerging trends, what's next, and how we should approach (our least favorite term) omnichannel.     Bart moved to the US as a boy who spoke no English.  We talk some about being an immigrant entrepreneur and then dive into some pretty compelling questions such as:   - What technologies will disrupt eCommerce in the next 1-5 years? - What are the most common problems you're solving for larger eCommerce clients right now?  How do you think those will differ in 2-5 years? - What platforms and payment systems are you most impressed with? - How is omnichannel changing and where is retail in general headed? - Are there any legitimate contenders for Amazon - who could give them a run for their money? - Plus more!   Bart is a fascinating guy, and I think you'll love the interview.  Enjoy!