SaaS Talks: From Lead To Close

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SaaS Talks: From Lead to Close is a short-form audio SaaS sale podcast sharing common challenges, and strategies to close more of your deals from the moment they reach your pipeline. You'll learn how to schedule more demos, build a bigger pipeline, and close at least 50% of your demos. Every episode will be short and to the point so you don't have to waste time listening to sales fluff. Each episode is less than 10 minutes and cuts out ALL of the fluff. I post an episode 1X a day / 5 days a week. Now you can listen to it during your bathroom breaks, in-between meetings, or anytime you want!

Mor Assouline


    • Apr 20, 2023 LATEST EPISODE
    • every other week NEW EPISODES
    • 5m AVG DURATION
    • 374 EPISODES

    5 from 14 ratings Listeners of SaaS Talks: From Lead To Close that love the show mention: fluff, short, point, loved, highly, content, listen, mor knows.



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    Latest episodes from SaaS Talks: From Lead To Close

    Ep. 373 - Special Guest: Jed Mahrle - How to write cold emails that ACTUALLY get responses

    Play Episode Listen Later Apr 20, 2023 24:47


    In today's episode, Jed Mahrle, Head of Outbound Sales @ MailShake and author of Practical Prospecting, shares EXACTLY what he writes in his cold emails that get responses. His strategy will help you prospect better and cut through the noise of typical sales emails. If you're looking to boost your sales, then you need to watch this video! Want to turn sales leads into paying customers?  check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 372 - Special Guest: Doug Landis - Sales Strategy to Help You Close More Deals In 2023

    Play Episode Listen Later Mar 2, 2023 23:07


    In today's episode, Doug Landis, Growth Partner at Emergency Capital, shares his mind-blowing sales strategy that will help you close more deals. Doug Landis shares his strategy for reverse engineering sales discovery that can help you increase your sales. This strategy will help you find your target market and sell to them the way that they want to be sold. If you're looking to boost your sales, then you need to watch this video! Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    strategy deals sales strategies growth partner doug landis
    Ep. 371 - Words to avoid when cold emailing PART 3

    Play Episode Listen Later Feb 13, 2023 3:35


    From overused buzzwords to red-flag phrases, this episode shares tips on what to avoid when crafting your cold email. By steering clear of these common missteps, you'll increase your chances of capturing your recipient's attention and securing a response. Don't let your words hold you back, listen now and start sending effective cold emails today! Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 370 - Words to avoid when sending cold emails PART 2

    Play Episode Listen Later Feb 9, 2023 3:19


    Are your cold emails falling flat? It could be the language you're using! In this episode of SaaS Talks, we're uncovering the words and phrases that can instantly turn off your recipient and decrease the chances of a response. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 269 - How to build more trust through better rapport

    Play Episode Listen Later Feb 8, 2023 3:19


    Building trust with others is crucial for successful relationships, both personal and professional. But how do you establish and maintain trust? In this episode of SaaS Talks, we're exploring the art of building rapport on sales calls with total strangers. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 368 - The make or break of sending out cold emails PART 1

    Play Episode Listen Later Feb 6, 2023 3:51


    Are you tired of sending cold emails that never seem to get a response? In this episode of SaaS Talks, we're diving into the nitty-gritty of cold emailing. Tune in for practical advice and real-world examples that will help you up your email game. Start sending effective cold emails today and watch your response rates soar! Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 367 - The secret to overcoming objections

    Play Episode Listen Later Feb 2, 2023 5:34


    Most people in sales dread the prospect of getting objections. But what if there was a secret to overcoming them? In this episode, I share with you three tips that will help you overcome any objection and close more sales. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 366 - Special Guest: Jason Bay - How to self-source more leads as an AE

    Play Episode Listen Later Feb 1, 2023 22:57


    Are you looking for more leads? Self-sourcing is a great way to get more leads as an AE. In this episode, I interview Jason Bay, founder of Outbound Squad. Jason will teach you how to self-source leads as an AE, especially in tough economic times. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 365 - Special Guest: Jen Allen - How to run a group meeting

    Play Episode Listen Later Jan 18, 2023 25:28


    In this episode, I interview Jen Allen Learn how to run a successful group meeting and increase sales in the process! In this video, you'll learn tips like how to create an agenda, when to use a facilitator, and how to keep your group on track. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 364 - How to (Quickly) Build Trust With Your Prospects

    Play Episode Listen Later Jan 17, 2023 6:52


    What if I told you that there was one thing you could do to (quickly) build trust with your prospects? It's true! In this episode, I'm going to share four tips for quickly establishing trust with prospects. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 363 - 5 Things EVERY new Enterprise AEs should do to ramp up quickly

    Play Episode Listen Later Jan 16, 2023 4:56


    If you're new to enterprise sales, there are a few things you should do to ramp up quickly. In this episode, I'll share five tips that will help you hit the ground running. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 362 - How to extract your prospect's root pain

    Play Episode Listen Later Jan 12, 2023 3:43


    Do you know how to extract your prospect's root pain? Many salespeople only focus on the symptoms of their prospect's problem, but if you want to sell them a solution, you need to go deeper. In this episode, I'll teach you how to find and address your prospect's root pain, so you can close more sales. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 361 - How to easily build trust on sales calls

    Play Episode Listen Later Jan 4, 2023 3:16


    Building trust with prospects is essential for successful sales. Without trust, it can be difficult to close deals and build long-lasting relationships with clients. In this episode, we'll explore a few actionable and easy tips for building trust on sales calls. By implementing these tips, you can create a more positive and productive sales experience for both you and your prospects. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 360 - How to Close the Deal and Hit Your Quota Before the Quarter Ends

    Play Episode Listen Later Jan 3, 2023 4:31


    Sales can be a tough game, but it's even tougher when you're trying to close the deal in the last few days of the quarter. In this episode, I share the exact strategy I taught my AEs when I was a VP of sales for closing the deal and hitting your quota before time runs out. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 359 - How to Build a High-Converting Sales Pipeline

    Play Episode Listen Later Jan 3, 2023 4:36


    Looking to increase your SaaS sales? In this episode, we'll show you how to build a high-converting sales pipeline. We'll walk you through the steps of turning prospects into paying customers. So whether you're just starting out or you've been in the game for a while, this video is for you. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 358 - How to build rapport with unengaged prospects

    Play Episode Listen Later Dec 29, 2022 4:02


    Are you struggling to connect with unengaged prospects? In this episode of SaaS Talks, we'll discuss practical tips for building rapport with those who seem indifferent or disinterested in your product or service. From identifying their pain points to finding common ground, we'll explore a variety of strategies for creating meaningful connections and turning unengaged prospects into loyal customers. Tune in to learn how to effectively communicate with and engage your target audience. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 357 - When to bring up price on a sales demo (The AE's guide)

    Play Episode Listen Later Dec 20, 2022 8:16


    Are you struggling with when to bring up price in a sales conversation? In this episode, I'm going to share with you the account executive's guide on how to know exactly when and how to talk about price. This will help take away some of the anxiety that may be holding you back from making more sales. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 356 - SPECIAL Interview: How to do sales discovery in SaaS sales

    Play Episode Listen Later Dec 19, 2022 19:41


    Want to be great at doing sales discovery? Sales discovery is one of the most important aspects of a successful SaaS sales process. In this video, you'll learn what sales discovery is, and how to use it to get a better understanding of your customer's needs and wants. You'll also see a real-world example of how sales discovery can be used to close a deal. Matt Macnamara sits down with Mor to discuss. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 355 - Disarming Sales Skills: The Best Way to Close More Deals

    Play Episode Listen Later Dec 15, 2022 4:09


    Want to close more deals? In today's episode, I'll share the best way SaaS sellers can close more sales without high-pressure sales tactics. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 354 - This is How You Negotiate Better Than Anyone Else

    Play Episode Listen Later Dec 14, 2022 3:40


    You can negotiate like a pro with the right techniques. Listen to this episode and learn some of the best tactics for getting what you want in any negotiation. Whether it's buying a car, or getting a raise at work, these tips will help you seal the deal. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 353 - Dealing with Leads Who Ghost: The Ideal Sales Ep. Follow Up Strategy

    Play Episode Listen Later Dec 12, 2022 6:01


    When it comes to sales, following up is key. But what do you do if you're getting ignored by leads? In this episode, I'll share the ideal follow up strategy for dealing with leads who ghost on you. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 352 - Persuasion hack to close more sales

    Play Episode Listen Later Dec 8, 2022 4:09


    Learn this persuasion hack to close more sales. Most people try to be pushy or use logical arguments to get someone to buy from them. But there's a better way. Listen to this episode and learn how to use the power of persuasion to close more deals. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 351 - Prospect says they need to talk to their team? Here's what to do

    Play Episode Listen Later Dec 7, 2022 4:25


    When a prospect tells you they need to talk to their team, it's actually a common objection in sales. Listen to this episode for a direct response on how to handle this objection and continue the sale. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 350 - How to negotiate better in sales

    Play Episode Listen Later Dec 6, 2022 3:40


    Sales negotiation can seem daunting, but it doesn't have to be. In this episode, I'm going to show you how to negotiate like a pro. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 349 - What do you do when your prospects ghosts you

    Play Episode Listen Later Dec 5, 2022 6:01


    When you're prospecting for new business or working existing pipeline, it's important to always stay on their radar. But what do you do when they suddenly disappear? In today's episode, I'll teach you what to do when prospects ghost you. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 348 - How to get value from every prospect EVEN WHEN THEY DON'T CLOSE!

    Play Episode Listen Later Nov 28, 2022 5:37


    In today's episode, I'll teach you how to get value from every prospect even when you can't close them. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 347 - How to sell the value of your product and differentiate yourself

    Play Episode Listen Later Nov 24, 2022 4:18


    In today's episode, I'm going to teach you how to sell the value of your product and differentiate yourself from the competition. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 346 - How to sell against the competition? 6 SURPRISING WAYS TO OUTSELL YOUR COMPETITION

    Play Episode Listen Later Nov 21, 2022 12:14


    In today's episode, I'll teach you you'll learn how to sell against the competition. You'll also learn how to find and overcome objections in b2b sales situations. Want to turn sales leads into paying customers? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 345 - Special Guest: Will Aitken - The One Tip That Will Help You Cut Through the Noise When Following Up

    Play Episode Listen Later Nov 17, 2022 28:07


    In today's episode, we have Will Aitken, Head of Sales Content at Sales Feed. In today's episode, Will shares a sales follow up tip that will help all sellers cut through the noise and reach prospects. Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 344 - Monthly Special Guest: Anthony Natoli - Prospecting frameworks and using systems to build quality pipeline

    Play Episode Listen Later Oct 6, 2022 28:32


    In today's episode, we have Anthony Natoli, Strategic AE at Lattice, former commercial account executive at Outreach.io, and Co-Founder of The Up&Up, a private sales community that helps salespeople both crush their quota and maintain their mental health. In today's episode, Anthony shares prospecting frameworks and using systems to build a quality pipeline. Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 343 - Bad way to build rapport

    Play Episode Listen Later Sep 22, 2022 2:19


    In today's episode, I'll share with you one of the worst ways to build rapport and how to build rapport 10X better. Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 342 - When is the best time to bring up price on a sales call?

    Play Episode Listen Later Sep 21, 2022 1:51


    In today's episode, I'll teach you when the best time to bring up price on a sales demo. Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 341 - How to reduce anxiety before a sales call

    Play Episode Listen Later Sep 20, 2022 2:09


    In today's episode, I'll teach you how to get over your anxiety before your sales call. Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 340 - What is the best talk ratio to have on a sales call and how do you get a quiet prospect to engage more?

    Play Episode Listen Later Sep 19, 2022 3:46


    In today's episode, I'll answer 2 questions that someone recently asked me: 1) what is a good talk ratio on a sales call? and 2) how do you get prospects that are quiet to engage with you more? Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 339 - Monthly Special Guest: Duane Dufault - How to approach leads that are coming in from a free trial vs a demo request

    Play Episode Listen Later Sep 15, 2022 26:22


    Today we have Duane Dufault, founder of SaaS Growth Coach and host of the Sales Leader Network. In today's episode, Duane will tactically share how masterfully communicate with leads that are coming from a free trial request versus a demo request. Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 338 - SaaS Thrive special, Discovery and Demo Fundamentals (w/ Mor Assouline and David Durham)

    Play Episode Listen Later Sep 5, 2022 31:08


    In today's episode, David Durham, host of the SaaS Thrive podcast interviews Mor Assouline to teach salespeople the following topics: Best and worst practices for sales demos Fundamentals to nail the discovery call Managing a demo with multiple stakeholders Transparency with customers - be blunt and honest Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 337 - This sales coaching technique turns your salespeople into closers

    Play Episode Listen Later Sep 2, 2022 1:54


    In today's episode, I'll teach you a sales coaching technique that turns your salespeople into closers. Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 336 - How to respond to "Send me a proposal"

    Play Episode Listen Later Sep 1, 2022 1:14


    In today's episode, I'll teach you how to respond to a prospect that says, "send me a proposal." Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 335 - How to beat the competition every time

    Play Episode Listen Later Aug 31, 2022 3:23


    In today's episode, I'll teach you how to beat the competition every time. Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 334 - The #1 sales question nobody is asking on sales calls

    Play Episode Listen Later Aug 30, 2022 1:26


    In today's episode, I'll share with you the #1 sales question nobody is asking on sales calls. Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 333 - The best technique I've ever done to set up next steps on a sales call

    Play Episode Listen Later Aug 29, 2022 1:32


    In today's episode, I'll teach you the best technique I've ever done to set up next steps on a sales call. Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 332 - Avoid these 2 words on your sales calls

    Play Episode Listen Later Aug 26, 2022 1:40


    In today's episode, I'll share with you 2 words to avoid saying on your sales calls and what to say instead. Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 331 - Sales hack: ask this question when you need information from your prospect

    Play Episode Listen Later Aug 25, 2022 1:50


    In today's episode, I'll share with you how to get your prospect to share with you detailed information about their business. Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 330 - How to answer "how did you get my number?" when cold calling (roleplay edition)

    Play Episode Listen Later Aug 24, 2022 1:24


    In today's episode, I'll teach you how to respond to a prospect that asks, "how did you get my number?" when cold calling. Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 329 - Mor Assouline's closing techniques (special interview)

    Play Episode Listen Later Aug 23, 2022 17:05


    In today's episode, Mor Assouline, founder of FDTC, is being interviewed by Harish Maiya. Mor is asked three questions: 1) typical process to close deals, 2) what mistakes were made to lose deals, and 3) what is the most memorable deal closed. Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 328 - Should you set an objective and agenda on a sales call?

    Play Episode Listen Later Aug 22, 2022 6:31


    In today's episode, I'll share with you what I think about setting an objection and an agenda on a sales call. Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 327 - How to handle sales objections that prospects don't tell you

    Play Episode Listen Later Aug 19, 2022 4:24


    In today's episode, I'll show you how to overcome sales objections that prospects don't tell you. Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep 326 - How to have more conversational discovery without interrogating

    Play Episode Listen Later Aug 18, 2022 6:31


    In today's episode, I'll teach you how to have more conversational discovery without interrogating on a sales call, specifically, a discovery call. Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 325 - Monthly Special Guest: Mike Simmons - How to masterfully set up next steps at the end of a sales call

    Play Episode Listen Later Aug 12, 2022 26:41


    Today we have Mike Simmons, founder of Catalyst Sale. In today's episode, Mike will tactically share how masterfully set up next steps at the end of a sales call. Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 324 - Ask this question the next time you're doing a discovery call

    Play Episode Listen Later Jul 26, 2022 2:24


    In today's episode, I'm going to teach you what question you should ask on a discovery call that is fantastic for qualifying your prospect and their motivation. Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.

    Ep. 323 - Do this after showing a feature

    Play Episode Listen Later Jul 25, 2022 2:54


    In today's episode, I'll teach you what you should do after showing a feature on a demo that increases your likelihood to close. Interested in investing in your sales skills some more? check out FDTC University. Questions? Connect with me on LinkedIn over here.

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