Podcasts about sales pipeline

A B2B sales strategy built around a bigger sales pipeline sounds logical. But is more pipeline actually better? Andrew Fleming, SVP, Global Head of Sales and Enterprise Client Solutions at Labcorp, has a different way of looking at it: which opportunities are actually worth pursuing? In this conversation with Harry Kendlbacher, Andrew shares how he thinks about pipeline health, the customers worth focusing on, and why sales teams sometimes need to be comfortable walking away. ⏱️ Timestamps: 00:00 – Intro 01:44 – Why a bigger sales pipeline can be misleading 03:54 – Can AI help build a better pipeline? 05:42 – Building an ideal customer profile 08:29 – What does “right to win” actually mean? 10:04 – Shifting the customer conversation beyond price 14:13 – Why sales teams need permission to say no 17:36 – The two levels of opportunity selection 20:51 – The three qualities of great B2B sellers

A lot of people talk about “skipping the safe path” but Sam Walls actually did it. At 19, he went from studying finance to getting his real estate license, then watched real estate take over his schedule so completely that college stopped making sense for his goals. We get into what that decision looked like in real life, including the pushback at home, the pressure to prove it was not a mistake, and the daily work it took to build confidence when he had never bought or sold a home himself.We also get honest about the money side of being a real estate agent. Sam breaks down typical commission rates, what a $400,000 sale can look like on paper, and why the take-home number is often far smaller after brokerage splits, team cuts, and paid lead sources. If you have ever wondered how a young realtor can say he's on pace for $20M in sales while still talking about how hard it is early on, this conversation explains the math.Then we dig into the part that surprises most buyers: how Zillow leads really work. That bright blue “Schedule A Showing” button can route you to a random buyer agent, and Sam explains why Zillow can take a huge percentage and how it can even disrupt an existing agent relationship. If you care about real estate investing, buying your first home, or building a referral-based business, you'll take away practical steps you can use right away.If you found this useful, subscribe, share it with a friend who's buying or selling and contact Sam wall @sam_walls_realtySend us Fan MailDC1 Enterprise is a home service contractor servicing Greater Philadelphia  

In this talk, Paul Domanski, founder of Domanski AI, shares his unconventional journey from film directing and affiliate marketing to becoming a vibecoder running dozens of autonomous AI agents. We explore the realities of building an agentic operating system, how non technical builders can orchestrate complex AI workflows, and the exact strategies used to close high ticket B2B clients using AI generated prototypes.Links:- Headroom: https://github.com/domanski-ai/headroom/You will learn about:- How to build and use custom workspaces like Demox and Tmux setups to orchestrate over 50 concurrent AI agents- Using automated research and rapid AI prototyping to close high ticket B2B sales- Balancing usage across multiple Claude and Codex accounts while navigating API limits and context windows- How to design audit and deploy complex software solutions without a traditional computer science background or deep knowledge of tech stacks- How the skills of a film director like vision stubbornness and delegation perfectly translate to managing autonomous AI teams- Why evaluating LLM outputs is the most critical skill for ensuring reliable products for enterprise clientsTIMECODES:00:00 Welcome and Showcasing Demox08:46 Paul's Background in Film and Digital Marketing16:09 Sales Pipeline and Client Onboarding22:20 Token Efficiency and Open Source Models31:19 Curiosity and the Learning Process37:52 Red Teaming and Code Audits44:51 Building Software Without Knowing the Tech Stack51:02 Parallels Between Film Directing and Managing AI56:32 Using AI for 3D Printing and Personal Projects01:04:34 The Importance of AI EvalsThis conversation is perfect for solopreneurs, agency owners, and non technical builders who want to move beyond basic chat interfaces and start leveraging autonomous AI agents for real world business operations. Whether you are transitioning into AI from marketing, project management, or creative fields, this episode offers a practical blueprint for turning AI curiosity into a scalable business.Connect with Paul:- Linkedin - https://www.linkedin.com/in/paul-domanski-ai/- Twitter - https://x.com/domanski_ai- Github - https://github.com/domanski-ai- Website - https://domanski.ai/Connect with DataTalks.Club:- Join the community - https://datatalks.club/slack.html- Subscribe to our Google calendar to have all our events in your calendar - https://calendar.google.com/calendar/r?cid=ZjhxaWRqbnEwamhzY3A4ODA5azFlZ2hzNjBAZ3JvdXAuY2FsZW5kYXIuZ29vZ2xlLmNvbQ- Check other upcoming events - https://lu.ma/dtc-events- GitHub: https://github.com/DataTalksClub- LinkedIn - https://www.linkedin.com/company/datatalks-club/ - Twitter - https://twitter.com/DataTalksClub - Website - https://datatalks.club/

Stevie Case breaks down how modern sales leaders can use AI, clean CRM data, and human judgment to inspect pipeline, improve sales forecasting, and rethink outbound strategy. Learn how to separate real pipeline from automated outreach “slop,” uncover what your best reps are doing differently, and build practical AI sales workflows without waiting on engineering.

To monetize your sales pipeline, you need to fill it, prioritize it and tackle it. This whole idea of knowing what to do and not doing it, is rampant. It seems ridiculous. It’s like, “who would do that?” And the answer is nearly everybody does it. And none of us do it on purpose, but we all, to some extent, end up doing it. David: Hi, and welcome to the podcast. In today’s episode, cohost Jay McFarland and I will be discussing how to monetize your sales pipeline. Welcome back, Jay. Jay: Thank you, David. It’s such a pleasure to be here. I really can’t wait to talk a little bit more about this process. I see people who kind of think they have a pipeline. But they’re not sure exactly what to do with it. So a good, important topic today. David: Yeah. What to do with it or in a lot of cases, even what it is. I think even before we can talk about how to monetize it, you almost have to identify it. What is it? What is your sales pipeline? Who is it? Who are the people who are in it? Where is it located? Is it just inside your head? Because if it’s just inside your head, leaving enormous amounts of money on the table. Jay: Yeah, and we’ve talked in the past about key performance indicators, KPIs. First you have to know what that pipeline is. Then you have to know how to track it and where people are at in each stage so that things ideally trigger automatically. I think that’s the end goal, but getting there can be difficult. 3 Steps to Monetize Your Sales Pipeline David: Yeah, I mean I think of it in terms of filling it, prioritizing it and then tackling it. Because if you’re not doing it in that order, it’s going to be problematic for you. Jay: All right. Well then let’s start with filling it. Let’s get that going. David: Okay, Well, when we talk about filling our pipeline after we’ve identified what it is and where it is, filling it obviously is the biggest thing. And I think a lot of salespeople tend to think of this as being pretty important. Getting new leads into their pipeline. And of course, it is very important. It’s the number one step. Because until you know who’s in there, you don’t really have anything you can do. You’ve got to have the prospect first. So filling it starts with asking yourself, who goes in here? And what types of clients am I looking for? Are they in particular types of industries? Are they located in a particular geographic area? What are the different things that I’m looking for in terms of a good, solid prospect for my pipeline? So who goes in is very important. But who stays out is also extremely important. And we don’t think about this, but it is so critical. In my sales career over the years, particularly in the early stages, I just thought if someone was willing to talk to me then they were a good prospect. And I learned, not as quickly as I should have, that that’s just not the case. There are people out there who will be happy to talk to you again and again and never actually buy anything from you. So when you’re looking at who goes in and who stays out, think in terms of exactly that. When you are talking to someone, if you’re not able to get them qualified in as quickly as you’d like, to make sure that they have the need, the desire, the money, the budget, the willingness to spend. Then, don’t keep going back to that well and expecting to get water out if there’s no water to be found. Jay: You know, we had exactly this problem here recently with the company I’ve been doing consulting for. They wanted to start using Google ads and David: mm-hmm. Jay: So they just put out some general pay for click kind of stuff, and their phones and their online scheduling just lit up. I mean every single day, packed and full. But only about 3% of those calls were related to their actual focus and their product. So they ended up spending all this time. And then what they had to do was go through a process of, like you said, Okay. Identifying the core customer and refining your keywords down to a point where you’re not getting all of that other stuff. At first, they’re like, “look at all these calls. This is going to be great,” and it turned into a huge detractor very quickly. To Monetize Your Sales Pipeline, Don’t Overfill it David: Yeah. And so when we think in terms of filling our pipeline, and I led with that. I said, Okay, first we have to fill it, but we don’t want to overfill it. And we particularly don’t want to fill it with people who have no likelihood of becoming clients. So, a lot of times the thought process is, you know, where is the next lead going to come from? Whether it’s coming from online, whether you’re doing something with Google, whether you’re doing in person prospecting, whether you’re doing it through social media, where they come from is not as critical as making sure that you’re getting people into the pipeline that you can qualify in or out as quickly as possible. So that’s really the first thing. Fill it, but don’t overfill it. Because I know people who have what they think are sales pipelines. It’s basically a database of thousands of people that they’re never going to get to, because they didn’t do the second thing we’re talking about, which is to prioritize it and decide, you know, who are the people in here that I need to be in touch with now? We need to rank the contacts inside that database so that we can be in touch with the right people at the right time. I mean, that’s really all prioritization is, starting with the most important contacts first, and that’s a challenge sometimes too, is to say, Okay, well who is most important? is it what they refer to as the bleeding neck thing? You know, who’s in the most trouble? Or is it, hey, I’ve got a really good, loyal client who reached out to me. Do I reach out to them first, or do I reach out to the person who’s screaming, who I might not know as well? That’s a personal decision, but in a lot of cases, you need to do your prioritization based on what’s most important to you. If it’s serving a really good customer first, then that person has to come first. If somebody else is screaming for service, but they’re new prospects and you have no idea whether or not they can spend a dime with you, you need to decide how that’s going to fall on the prioritization scale. And to the extent possible, if you have help, if you’ve got an administrative assistant who can help with some of that stuff, that’s great. But prioritization is absolutely key. Is it our best customers? Is it the person with the biggest, most pressing need? Now, biggest and most pressing are also two different things, right? Somebody might have a very pressing need for a very teeny, tiny order. And so if that’s the case, does it make sense for you to step away from what you’re doing with a bigger, more important order or customer to deal with somebody who’s got something smaller in mind. And once again, you’ve got to make some of these decisions for yourself. But when you recognize that there are different criteria that go into this decision, then it really becomes more of a simple thought process. Because you make those calls for yourself and then you make those decisions accordingly. And there are always people who are going to have time sensitive projects. So where does that fall into the overall scheme of things? People, you know, say they need stuff tomorrow or they need it immediately. And sometimes that’s the case and sometimes it’s not. So finding those things out is also part of this process. Jay: Yeah. One of the ways I ‘ve seen this done, kind of what you’re talking about, is identifying where different leads are coming from. So I have leads that are referrals and I have leads that are from Google Ads. And then I’m tracking my close rate on both of those leads, and I’m realizing that the ones that come from referrals or my current database, my close rate is 30%, and from Google it’s 10%. To me, that’s a great way to be able to identify where you should focus your time. David: Yeah. And in those situations too, I mean, some people will look at that and say, “well, I got 30% here and 10% there. Let’s forget about that.” But hey, 10% is still 10% right? And if your qualification procedure is tight, and you can disqualify the unqualified as quickly as possible, and I’m sure we’ll talk about that in future podcasts as well, then it makes perfect sense to look at that. Because the 10% that you’re getting from one source might actually perform better than the 30% you’re getting somewhere else, depending on how large a customer it is and what they’re buying. So there are all those different factors involved, and it’s smart. What you’re doing is very smart. Looking at that and trying to make those best decisions based on what’s actually happening in real life, in your customer base, in your prospect base. Jay: Yeah. Such a great point, because I may be able to close 30% of this type of lead, but I’m only getting three of those a day. And then on the 10% side, I’m getting 20 of those a day, so David: Right. Jay: That’s part of that calculation, right? David: Yeah, 10% of 20 is two. So if you can pick up two customers from it, then, you don’t want to throw that away. Jay: Yeah. Yeah, absolutely. And I think the other part is you don’t have to ignore those smaller percentages or things. You can have systems to deal with those people. Maybe you put them in a drip program so that they’re still getting contact from you. There’s other ways you’re not going to just, you know, kiss those people goodbye. You just may have a different way to reach out to them. David: Absolutely. All right, so we talked about identifying it, well, identifying it first, but then in terms of the 1, 2, 3 of it, filling your pipeline, prioritizing your pipeline, and then tackling it. So we talked about filling it and prioritizing it. Now, when it gets down to tackling, it’s really just a matter of doing. Once you’ve done your prioritization, once you’ve decided who the next person is, or who’s the first person I need to be in touch with, then it’s a matter of executing on your plan. So your prioritization is essentially your planning stage. And then tackling it is just about taking action. It’s about doing it. And we’ll be talking about things like call reluctance and things like that in future podcasts. But this whole idea of knowing what to do and not doing it, is rampant. It seems ridiculous. It’s like, well, who would do that? And the answer is nearly everybody does it. And none of us do it on purpose, but we all, to some extent, end up doing it. It’s like, Well, I know I need to do this, but then something pops up on our radar and we do that. It could be shiny object syndrome. We’ve talked about squirrel before, right? Squirrel. That was from a movie, right? You had mentioned that in a previous podcast. Jay: Yeah. That was from Up In Disney’s Up. David: Right, okay. The dog. Jay: The dog, yeah. David: Yeah, and I think we can all relate to that. So it’s like we know what we need to do, but then we get distracted. And so tackling it simply means having the self discipline to, once you’ve made that plan, to stick to that plan. And follow your instincts in that regard, because if you’ve taken the time to identify who needs to be in touch next, then you want to make sure that that’s the person that you’re being in touch with. It’s very straightforward, but needs to be mentioned because a lot of times it just doesn’t happen. There are probably situations. I know I’ve been in this situation, probably anybody who’s watching this podcast has been in a situation where you’re like, Oh, I really need to call so and so. I really need to get in touch with this person or that person. And then days go by, or weeks go by, or months go by, and in a lot of cases it’s because you didn’t do step two, you didn’t prioritize it. You didn’t actually put that person on a list, at or near the top of that list where they would be seen, and it could be acted. And once again, going back to what we started out on this, if you’re doing it all in your head, you are going to miss things. There’s no way you will not miss things. It’s just the way things work. You get it down on paper, you get it into one prioritized list, you organize it, you sort it. You start at the top and work your way through. That’s about the best way that you’re ever going to be able to get these things done. So, the topic that we started out with was monetizing your pipeline. Now, all we’ve really talked about is filling it and prioritizing it and tackling it, but that’s what leads to the monetization. Because it’s the failure to do those things that puts you in touch with a lot of the wrong people at the wrong time with the wrong words. That leads to non monetization. So if you really want to monetize your pipeline, you still need to focus on these three things. First, you have to fill it, then you have to prioritize it, and then you have to tackle it and be ruthless about eliminating poor quality prospects. Jay: Yeah, I totally agree with you. And again, looking at tackling knowing your sales cycle is something that can be critical. Like if you, if you discover that, if you don’t get back to them in a week, then the close rate goes down. I mean, it depends on what type of business you have, but that timeliness is also something you should study and look at. Because you may learn, if I don’t get back to these customers in 48 hours, then my percentages go way down. David: Absolutely. I mean, I’ve always maintained that a hot lead is like a hot cup of coffee. It doesn’t get any hotter as a result of neglect. You know, you’ve got to get to it fast. And leads are like that. And I know I’ve made that mistake in my business over the years where something comes in, I get distracted. You follow up later and they’re like, “Oh, I already took care of that.” It’s like, “ugh.” Now I haven’t done that at all recently, but I know years ago, and in the early stages, I’d just have things falling through the cracks because I didn’t do this consistently, these three things. When you do it, it works really well. When you don’t, you really pay the price. Jay: Yeah, absolutely. How do people find out more, David? David: Well, you can go to TopSecrets.com/call if you’d like to have a call with myself or my team to talk about how you’d like to grow your sales and profits. We can have a strategy session, discuss where you’re struggling, what you’re looking to do, and if we can help, we’ll tell you how we can do that. And if we can’t help, we’ll tell you that too. So I’d start with that: TopSecrets.com/call. Jay: All right, Dave, I love it. Thank you so much for joining us today. David: Thank you, Jay. Ready to Grow Your Sales & Profits? If so, check out the five primary ways we help promotional product distributors grow: Just Getting Started? If you (or someone on your team) is just getting started in promotional products sales, learn how we can help. Need Clients Now? If you're already grounded in the essentials of promotional product sales and just need to get clients now, click here. Want EQP/Preferential Pricing? Are you an established industry veteran doing a significant volume of sales? If so, click here to get End Quantity Pricing from many of the top supplier lines in the promo industry. Time to Hire Salespeople? If you want to hire others to grow your promo sales, click here. Ready to Dominate Your Market? If you're serious about creating top-of-mind-awareness with the very best prospects in your market, schedule a one-on-one Strategy Session here.

What you'll learn in this episode: Why prospecting is the lifeline of predictable income How to use cold outreach effectively (without breaking compliance rules) The overlooked power of referrals and testimonials How local events and sponsorships expand visibility Why reviews and customer feedback are powerful sales tools How to create strategic alliances that consistently feed new clients Why committing to prospecting is the only way to avoid broke months To find out more about Dan Rochon and the CPI Community, you can check these links:GET THE BOOK! Teach to Sell : Teach to Sell: Why Top Performers Never Sell – And What They Do InsteadWebsite: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan Rochon

A full pipeline feels like good news—until you realize you have no idea why it happened. Ray uses a conversation with an MSP seller to make the case that sales should be treated as a system: when the output changes, something upstream changed with it.What You'll Learn in This EpisodeWhy a good quarter you can't explain is the same management problem as a bad quarter you blame on the market.How to think about sales as inputs, process, output, and feedback.Why changes in pipeline should trigger investigation rather than celebration alone.How marketing and outbound sales function as R&D when they're measured over time.Why tracking what drives results gives sales leaders more control over future performance.How to move from explaining quarters after the fact to understanding what is driving them.//Welcome to The Ray J. Green Show, your destination for tips on sales, strategy, and self-mastery from an operator, not a guru.About Ray:→ Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where he doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.→ Former CEO operator for several investor groups where he led turnarounds of recently acquired small businesses.→ Current founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com→ Current Sales & Sales Management Expert in Residence at the world's largest IT business mastermind.→ Current Managing Partner of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com//Follow Ray on:YouTube | LinkedIn | Facebook | Twitter | Instagram

Wie behält man den Überblick, wenn mehrere Kund, Aufgaben, Deadlines, Zugänge und wiederkehrende To-dos gleichzeitig zusammenkommen?In dieser Solo-Folge nehme ich dich mit hinter die Kulissen meiner Kundenprojekte und zeige dir, wie ich meine Zusammenarbeit heute mit ClickUp strukturiere – von der ersten Anfrage über meine Sales-Pipeline und das Onboarding bis hin zur laufenden Zusammenarbeit.Ich erzähle, warum WhatsApp und Notion für mich irgendwann nicht mehr ausgereicht haben, weshalb ich nach Tests mit verschiedenen Projektmanagement-Tools bei ClickUp gelandet bin und welche Funktionen ich heute tatsächlich nutze. Dabei geht es unter anderem um wiederkehrende Aufgaben, Verantwortlichkeiten, Zeiterfassung, Automationen, Kunden-Templates und Analytics.Außerdem zeige ich dir meinen konkreten Ablauf, wenn ein neuer Kunde startet: Welche Informationen ich im Onboarding abfrage, wie die Kundenstruktur in ClickUp angelegt wird, welche Rolle Google Drive spielt und wie ich Strategie, Kommunikation und operative Aufgaben zusammenbringe.Eine Folge für alle, die ihre Kundenprojekte nicht länger im Kopf, in einzelnen Nachrichten oder an fünf verschiedenen Orten organisieren möchten – sondern sich ein System wünschen, das mit dem eigenen Business mitwachsen kann.Hier kannst du dir den Call buchen: https://luisa-kohlhas.de/beratung/

Welcome to the Charismatic Leader Podcast. In this episode, Brett McDermott sits down with Donald Kelly, widely known as The Sales Evangelist. Donald shares the modern playbook for building a pipeline of leads that actually close in today's marketplace. From cold calling to cold emailing to LinkedIn prospecting, he breaks down how sellers can cut through the noise and connect with decision-makers in authentic, human ways.Together, Brett and Donald explore why cold calling isn't dead, how to turn a cold call into a warm email, and why relevance beats volume every time. Donald explains his three-step sequence—LinkedIn, call, then email—and shows how to personalize connection requests, leverage posts for engagement, and craft short, text-like emails that get opened and answered. He also shares stories from the field, including how a call to the “wrong person” can still yield valuable intel that moves a deal forward.This episode is packed with actionable insights for salespeople who want to stop spamming, start connecting, and build pipelines that actually convert.Key Takeaways:Why cold calling is alive and well in 2026How to turn a cold call into a warm emailDonald's three-step sequence: LinkedIn → Call → EmailThe power of personalized connection requests tied to postsWhy short, text-like emails outperform long pitchesHow even “non-decision makers” can provide intel that moves deals forward

Most business owners think sales is about handling objections.It isn't.It's about identifying the real problem, building the right strategy, and helping people make good decisions.If you're trying to build a more predictable business and you're tired of guessing what to do next, book a free Business Growth Strategy Session with our team. We'll map out where you are, what's holding you back, and the highest leverage moves to grow your business.Book here: https://bit.ly/pod-your-biz-health-checkupIn the first episode of Sales War Room, Kyle and I pull back the curtain on how we actually work behind the scenes.We review two real businesses currently in our pipeline. One founder wants to grow from $12k to $50k/month while still working a full-time job. The other has built a $70k/month agency almost entirely through referrals but needs a predictable way to generate premium clients.You'll hear us diagnose each business, debate different strategies, work through objections, and build the exact plan we'd implement if they became clients.Nothing scripted.No motivational bullshit.Just real business strategy.In this episode you'll learn:• Why every objection is really a business problem waiting to be solved.• The pre-selling system that's dramatically improved our sales process before prospects even get on a call.• How we'd help a founder grow from £12k to £50k/month without quitting his job too early.• Why outbound still works, when to hire a setter, and what most founders get wrong about lead generation.• How we'd build a predictable client acquisition system for a referral based agency.• The frameworks we use to reduce risk, structure offers, and help clients get results faster.If you're serious about building a more predictable business, we've put together the exact frameworks we reference throughout this episode, including the Buyer Certainty Content System, Layups Sales Process, Paid Pipeline Playbook and Seven Figure Sales Machine.Learn more here:https://bit.ly/pod-your-biz-health-checkupChapters00:00:00 Why we created Sales War Room00:03:50 The biggest sales improvement we've made this month00:09:30 The Buyer Certainty Content System00:12:20 Buy Now or Buy Later00:16:30 Business #1: Growing from $12k to $50k/month00:21:30 Why outbound still matters00:32:00 Offers, guarantees and getting quick ROI00:37:00 Business #2: Scaling a $70k/month agency00:42:00 Building predictable acquisition beyond referrals00:49:00 The systems we'd install first00:55:00 Risk reduction, speed and implementation01:01:00 Final takeaways

There is a version of your pipeline where every lead has a clear next step and someone responsible for it. Getting there takes 30 minutes a week.In this episode of The Wize Way Podcast, Thomas walks through the sales meeting rhythm Wize teaches firm owners to run with their client managers, and why it works better than any CRM or automation your firm could buy.✅ Why the purpose of a sales pipeline is focus rather than reporting✅ The difference between a lead and a prospect and why the distinction changes how you follow up✅ Why chasing a clear no is worth as much to your firm as chasing a yes✅ The six questions that turn a short sales meeting into the most useful half hour of your week✅ Why client managers stop selling to existing clients and what that costs you✅ How a thin top of funnel is what makes your team sound desperate on discovery calls✅ Why a no-blame culture is the thing that finally gets your team comfortable with salesIf leads keep going quiet and nobody can tell you why, this is the rhythm to build your pipeline around.________________  PS: Whenever you're ready… here are the fastest 4 ways we can help you fix and grow your accounting firm:   1. Download our famous Wize Freedom Map for FREE - Find out the 96 projects every firm owner must implement to build a $5M+ firm that can run without them - Download here 2. Need to Hire right now? Book a 1:1 FREE discovery call with our WizeTalent hiring coaches to help find your next team member the Wize Way – Click Here 3. Work with Jamie and our mentors for 8 weeks - Build a custom business plan for your firm - Apply here

Ok so sales season is upon us – the time of the year where the planets align with buyer intent, and we see a whole lot of money flowing! And if you're planning to sell during this season, you want to make sure your sales pipeline is filled (or topped up) with leads as hot as Pedro Pascal.So how can you make sure you're not only attracting leads, but also attracting the right leads – aka those dream humans who also buy from you.Well that's exactly why I'm recording today's episode of the How I Do Content Podcast.There are so many different ways you can generate leads, but for most people, they're slogging away on Instagram and their pipeline looks dry as fuck. And because I know you want to make more sales (along with every other business owner in the universe), a dry sales pipeline is not gonna help.So here are 11 ways you can generate more leads ahead of sales season. WANT MORE?Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODEsales pipeline, lead generation ideas, how to generate more leads, fill your sales pipeline, sales pipeline tips, lead magnet ideas, how to build an email list, waitlist for a launch, referral program for small business, affiliate program for online business, podcast guesting for leads, run a masterclass to generate leads, discovery call lead generation, low cost lead magnet ads, content upgrade ideas, Instagram content series ideas, short form video hooks, how to warm up leads before a launch, sales season marketing strategy, lead generation for coachesBackground Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link:  https://youtu.be/WY8-lVlLhWE 

If you find yourself stuck in the endless "just checking in" cycle, your sales communication is broken. In 2026, buyers are moving away from formal emails and embracing fluid, dynamic channels like LinkedIn and WhatsApp. To win, producers must adapt to these new technologies while aggressively eliminating ambiguity from their sales process.My guest, Max Conaboy, joins the show to discuss how to master executive-level communication. We break down the lessons he learned playing college rugby, the importance of anchoring to outcomes rather than habits, and how to use his 1-3-1 framework to secure a firm decision. Max also shares why showing up "human" and deeply understanding a prospect's business data is the ultimate credibility builder in today's highly competitive market.▶▶ Sign Up For Your Free Discovery Callcompletegameu.com/agaTimestamped Outline(00:00) Escaping the Follow-Up "Doom Cycle" (01:55) Lessons from the Rugby Pitch: When Preparation Meets Clarity (04:16) Brutal Competition and Mutual Respect in the Business World (08:46) Why Individual Sport Athletes Make Elite Insurance Producers (14:14) Max's Journey: From Medical Malpractice Defense to Aon Analyst (18:06) Embracing AI: Anchoring to Outcomes Instead of Old Habits (21:49) The Generational Shift: Why Email is Moving Down the Communication Stack (28:09) Eliminating Ambiguity: How to End a Discovery Meeting (33:27) The 1-3-1 Framework: One Decision, Three Bullets, One Objection (40:18) Building Credibility Through Deep Industry Knowledge and Case Studies (42:44) Max's Lightning Round: Morning Sun, the Sheffield Fitness Center, and CalisthenicsCONNECT WITH ANDY NEARY

One year after the headline-making acquisition of Engager by TaxCalc, we catch up with Nick Moss and Johann Goree at Accountex 2026 to find out what has happened since the deal that got the accounting profession talking.In this special Accountant's Pitstop episode, we discuss:✅ How the first 365 days have gone since the acquisition✅ Growth from 800 to 2,000+ firms using Engager✅ The impact of combining TaxCalc's compliance expertise with Engager's practice management platform✅ New integrations, including WorkHero document management✅ The launch of Engager's new Sales Pipeline tool✅ Why customer support, training, and community remain central to the strategy✅ What accountants can expect from the next phase of TaxCalc & Engager's roadmapPlus, hear why the team believes this acquisition has avoided the pitfalls often seen in software mergers and how they're building towards a fully integrated end-to-end practice management ecosystem.

Most CEOs think their sales pipeline is healthy, but the real story is hiding in stalled and quietly lost deals. We unpack why processes always beat skills for predictability and how top sales teams are winning bigger in a tougher market. In this episode, Janice B Gordon sits down with Steve Gielda to reveal the pitfalls of sales assumptions and the strategic moves that accelerate revenue and increase deal velocity. What you'll learn: a) Why understanding your buyer's real metrics is the secret to beating lower-cost competitors b) The critical difference between stages and milestones in sales processes c) How assumptions, especially by experienced reps, kill deals Steve Gielda has spent 30 years at the forefront of global sales performance, co-founding Ignite Selling and helping world-class organisations like Boston Scientific, Siemens, and Mastercard drive faster, more strategic revenue growth. Timestamps: 00:00 Understanding buyer priorities and metrics 04:53 Understanding the buyer's perspective 08:42 Identifying and leveraging key stakeholders 13:30 Improving sales processes 16:27 Defining and leveraging stakeholders 19:00 Win-loss analysis findings 23:23 Engaging sales rep conversations 27:18 Strategic sales approach boosts revenue 31:36 AI tools for sales strategies 32:58 Defining product advocates   Connect with Steve LinkedIn: https://www.linkedin.com/in/sgielda/   Connect with Janice Book Janice to speak at your next sales or leadership event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Instagram: https://www.instagram.com/janicebgordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.

Send us Fan MailJOIN THE CHALLENGEReferrals feel amazing until they slow down, and suddenly your calendar looks emptier than it should. We're talking to the solo consultants who are great at delivery but stuck in the messy middle: subcontracting too much, relying on past coworkers for leads, and realizing you never had to learn sales because “pre-trust” used to do the heavy lifting.We walk through the Three Days to Three Sales Call Challenge and the simple idea underneath it: install three systems that create conversations, then turn those conversations into sales. Day one is Referrals on Repeat, a referral marketing system to restart warm introductions from partners and past connections. Day two is Niche Networker, a lead generation approach that leverages niche communities like Slack groups and Circle spaces so you can fill your sales pipeline with connection calls fast. Day three is Fast Cash, our sales conversion script for moving from casual talk to clear offers, including how gateway offers can lead naturally into your core retainer or multi-month work.We also break down a mindset shift that makes sales feel lighter: sales is just math. If you want more revenue, you increase the inputs you can control like referral messages, intros, and calls booked and you track the conversion points instead of guessing. You'll leave with concrete pre-challenge steps, including writing a trigger statement, listing 15 warm contacts, and committing to a calls goal inside the community.If you're ready to build a sustainable consulting marketing system without burning out, hit play, share this with a friend who needs it, and subscribe so you don't miss what's next. If it helps, leave a review and tell us: which system are you installing first?My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what's actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It's $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

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Patrick Forquer is the Chief Revenue Officer at Legora, the fastest growing enterprise business to ever hit $100M in ARR and now on track to hit over $250M in ARR by the end of the year. They recently raised a $550 million Series D at a $5.55 billion valuation, led by Accel, note 20VC did participate and is an investor in the company.  AGENDA: 0:00 – How Jude Law Generated $50 Million in Qualified Pipeline 4:00 – Why Implementation is Your Secret Weapon to Win in AI 5:50 – Why AI Enterprise Sales Require "Legal Engineers" 7:45 – The 6-Figure Rule: When Should Humans Control Sales 12:55 – Is Legora Vastly Overvalued at $5.5BN?  15:45 – How to do global expansion in a world of AI 18:00 – How to Win Supremely Competitive Markets 24:45 – Why Giving Your Product Away for Free is a Death Sentence 33:55 – Legora's Onboarding and Training Playbook for Sales Teams 38:25 – Spotting Red Flags: How to Know if a Sales Rep Will Fail in 45 Days 46:30 – How to Structure Sales Commissions in a World of AI 49:40 – How to do Revenue Forecasting in a World of AI 1:00:30 – Will companies vibe code solutions and no longer buy a SaaS products?    

show notes

In today's episode, you'll discover: 1.  Why your voice is your most undervalued business asset. 2.  How generic "thought leadership" is costing you money. 3.  The specific process my guest uses to extract a salesperson or business owner's real voice and turn it into content that generates inbound leads. To support these three takeaways, I chose a quote from Harvey Mackay: "You don't need a big close as many sales reps believe. You risk losing your customer when you save all the good stuff for the end. Keep the customer actively involved throughout your presentation, and watch your results improve."   About Sarra Richmond: Sarra Richmond, aka The Ghost, is a LinkedIn ghostwriter and founder positioning expert based in the UK. She extracts the voice, stories, and expertise founders already have and turns them into authority-building content that fills their pipelines. Known for her anti-corporate, voice-first approach, Sarra works with 7-figure founders and consultants who are tired of being their industry's best-kept secret. How to Get in Touch with Sarra Richmond: Website: www.theghost.house Email:  sarra@theghost.rocks Gift: https://calendly.com/sarratheghost/20mins Stalk me online! Linktr.ee: https://linktr.ee/conniewhitman Communication Style Assessment (CSA)™:  https://changingthesalesgame.com/communication-style-assessment/   Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes are posted every week - listen as Connie delves into new sales and business topics or addresses problems you may have in your business.

In this episode, Doug and Jess break down what it really takes to build a high-performing sales pipeline and why getting your exit criteria right is the difference between guesswork and predictable, scalable growth. They dig into the most common mistakes teams make, how to determine the right number of stages (hint: it's probably not what you think), and the real challenge, getting sales teams to actually follow the process.For updates on new episodes, follow us on:LinkedIn: Lift Enablement, Doug Davidoff, Jess CardenasSubscribe to our YouTube channel!You can access the show notes and watch the video version of the show on our page. Thanks for listening and remember to just say no to shitty RevOps! 

While many online marketers claim that webinars are dead, today's guest is proving they are more effective than ever, provided you stop treating them like a "pitch fest!" Today, Marc is joined by Danno Hanfling, a systems architect and community-building expert who has spent 15 years helping businesses scale through a sophisticated, synchronized approach to lead generation and sales. This conversation offers a clear path for shifting beliefs, mastering the transition from teaching to invitation, and turning a single presentation into a consistent, high-converting sales pipeline without the need for high-pressure tactics or rigid slide decks!  What You'll Hear In This Episode: How the modern webinar is evolving into a powerful tool for shifting beliefs and guiding potential clients on a transformational journey. A look at the three-act strategy for finding your ideal client and building deep trust before the webinar even begins. Why Danno avoids standard replays and the way he uses activation videos to create a gallery of action-takers. The "Omni-channel" approach and what you can do to synchronize your marketing platforms into a seamless symphony that avoids redundancy. Danno's insights on mastering the transition from teaching to the "call to action" and offering participants an invitation to work together. LINKS:  Danno's Fan Page (Use #NBC)!   Need help launching a podcast or editing your current show? This podcast is proudly sponsored, edited and produced by PodAssist. Visit their website below for more info!  http://www.podassist.com Book a no-obligation 1:1 strategy call with Marc for your coaching business: http://www.chatwithmarcm.com If you'd like more coaching clients without sending cold messages or spending money on ads, the Natural Born Coach Program is for you. Get the details here! http://www.nbcprogram.com Join The Coaching Jungle Facebook Group! http://www.thecoachingjungle.com   Become a Coaching Jungle VIP member which includes special posting perks in the group to reach almost 30,000 potential clients! http://www.myjunglevip.com   Grow your business with The Coaching Jungle Mastermind! http://www.coachingjunglemastermind.com If you have a product or service that helps coaches, and you'd like to get it in front of 100,000 of them: http://www.jvwithmarc.com  

Today, a segment from our episode on pipeline generation and building a repeatable revenue system with Christopher Vik, VP EMEA at Samsara and former CRO at Leapwork. In this clip, Chris breaks down why most pipeline generation efforts fail before they even start. He explains how preparation drives conviction, why reps avoid pipeline when they lack insight, and what leaders must do to build a culture where execution actually sticks. If you're trying to improve pipeline performance or develop more effective sellers, this is a perspective worth revisiting. Chris Vik is VP EMEA at Samsara and a former CRO at Leapwork and Go Autonomous, where he scaled go-to-market teams across new markets and high-growth environments. He is known for building structured revenue systems that connect pipeline generation, sales execution, and recruiting. Resources mentioned: Flip the Script by Oren Klaff Pitch Anything by Oren Klaff Get the Force Management framework for building and scaling predictable pipeline and revenue systems:  The Predictable Revenue Framework: Guide for Leaders Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

What if you could grow your sales by 10% or more—without spending a single extra dollar on marketing?Many business owners feel stuck in the cycle of chasing new leads, increasing ad spend, and worrying about pipeline consistency. But what if the growth you're looking for is already sitting inside your existing customer base?This episode flips the script and shows you how to unlock hidden revenue opportunities without adding more cost or complexity.In this episode you'll discover:How small, strategic changes can unlock double-digit revenue growth using customers you already haveSimple, repeatable ways to increase deal size, generate referrals, and drive repeat businessHow to build a more predictable, profitable sales engine without relying on expensive or inconsistent marketing channelsHit play now to learn how to unlock immediate, cost-free growth opportunities already sitting inside your business.New episodes every Monday, Wednesday and Friday.Take our Free Quote Quiz now to Kickstart Your Sales Growthhttps://quiz.typeform.com/to/ByHoaj2bTo see how we've helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: hello@strongersalesteams.comThis podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

This is episode 830. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred meets with Eric Appel, Worldwide Head of Sales; and Dean Scontras, Vice President, SLED at Island. Find Eric on LinkedIn. Find Dean on LinkedIn.  ERIC'S TIP: "Life rewards action. Always be moving forward, moving sideways, just be moving. Attacking accounts, learning about your customers, and discovering what's important to them only happens when you're active." DEAN'S TIP: "The true measure of a successful salesperson comes down to grit, and how they create qualified pipeline in a short amount of time. I do think grit directly transforms into how effectively you generate pipeline."

For years, growth has been built around a simple idea. Drive traffic into a funnel, move people through stages, convert, repeat. But that model was built for a different time. A time when brands controlled information and buyers followed predictable paths. That is no longer the reality. Today, people explore, pause, research, ask communities, trust creators, and make decisions on their own terms. They don't move in straight lines. They move in networks. That shift is exactly why funnels and pipelines are no longer enough on their own. In this episode, we break down what changed, where traditional models still work, and where they fall short. More importantly, we introduce a new way to think about growth through Conscious Growth Pathways™. Instead of forcing people through linear systems, this approach focuses on building environments, ecosystems, and connections that people naturally move through. It's about awareness, trust, culture, and community driving momentum. We also unpack a six-phase growth cycle that helps identify where your growth is actually breaking and how to fix it, from investigation and initiation to innovation and introspection. If your marketing feels heavy, inconsistent, or stuck, this will reframe how you think about growth and what it actually takes to win today. Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

We are going to replace sales close guessing with bulletproof math to guarantee your revenue.

ales leadership and sales pipeline management determine whether B2B teams create real revenue growth - or simply stay busy. In this episode of the B2B Sales Trends Podcast, Andreas Hammer shares why many sales organizations work harder than ever yet still struggle to deliver consistent results. Host Harry sits down with Andreas Hammer, SVP Global Sales at YAGEO Group, to explore how modern sales leaders turn strategy into execution. From customer prioritization and pipeline discipline to leadership mindset shifts, Andreas explains how focused sales management drives long-term growth. This conversation unpacks the leadership decisions that shape high-performing B2B sales teams- and why the most effective leaders stop measuring activity and start managing impact.

⛰️ Try Heights Platform, the all-in-one tool for building your online course and community. Start your 30-day free trial → https://www.heightsplatform.com  Most podcasts never turn into real business opportunities. In this episode, I'm joined by Molly Ruland, CEO & Founder of Heartcast Media, a podcast production agency behind 1,000+ episodes and 7 shows in the top 10% globally. Molly doesn't treat podcasting as content. She treats it as a business development system.   We break down how creators and entrepreneurs can turn a podcast into a sales pipeline without sounding salesy, even with a small audience.In this conversation, you'll learn:► Why most podcasts stay hobbies and what separates the ones that generate revenue► The mindset shift that turns podcasting into a lead-generation tool► How to sell through a podcast without pushing or alienating listenersWe also talk about AI, the future of content promotion, and whether it's still possible to build a profitable podcast in 2026. If you're a creator or entrepreneur who wants your podcast to support your business, not just your visibility, this episode will give you a clear framework to work from. Learn more about Molly Ruland: https://www.heartcastmedia.com/ ____________________________________________  This show uncovers their journey, tips and tricks to success, failures and pitfalls — so you can learn from their examples and start your own online business following your passion.  Listen to the stories of successful artists, musicians, online coaches, designers, course creators, digital experts, fitness gurus and much more. How did these creators manage to conquer their niche?  Learn more at: http://www.thecreatorsadventure.com____________________________________________  More audio episodes available! In addition to episodes being posted here on our channel, you can also watch and listen here: ► Spotify: https://open.spotify.com/show/3waPlz3PgvFjvnqqWFMlK3 ► Apple Podcasts: https://podcasts.apple.com/us/podcast/the-creators-adventure-course-creation/id1608100988

Sales Slump hurting results? Fix your Sales Pipeline fast and boost your Close Rate by confronting the truth, qualifying harder, and using simple next-step actions that win deals. Are you stuck in a sales slump and can't figure out why deals aren't closing? It happens. But you can fix it. Today's episode, we talk about the three dangerous lies that salespeople tell themselves—lies that are secretly destroying their close rates and keeping them trapped in cycles of false hope and missed opportunities. Are you telling yourself these lies? Fix that pipeline now!

Sales doesn't have to feel awkward or pushy and this episode proves it! Sales strategist Sarah Murray returns to discuss what actually moves clients from “just thinking about a trip” to confidently booking with you, without burning yourself out or chasing people who were never serious to begin with. This conversation reframes sales as relationship-building and positions you as the guide through every stage of the booking lifecycle. You'll learn how to spot high-intent leads, avoid getting derailed on discovery calls, follow up without feeling awkward, and move clients forward in a way that feels aligned, professional, and sustainable. If you're tired of tire-kickers, ghosting, or feeling like sales is the hardest part of your business, this episode is a must-listen! Want to go deeper in this topic? Sarah will be teaching The Art of the Effortless Upsell inside the Niche Community on February 12th - Don't miss out!JOIN THE NICHE COMMUNITY → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep184&utm_content=NicheAbout Sara Murray:Sara is a sales consultant, trainer, speaker and podcast host working with leaders and sales teams to unlock the untapped potential in their prospecting and business development efforts. Her platform, Prospecting on Purpose, empowers professionals via her virtual and in-person workshops to enhance their communication skills, approach prospecting creatively, confidently connect with clients, and address business needs rather than simply push products. As the host of the popular podcast "Prospecting on Purpose," Sara provides a valuable platform for discussions on prospecting, sales, business strategies, and mindset, leaving listeners with tangible takeaways and increased confidence.saramurray.comToday we will cover:(05:00) Reframing sales as relationships, empathy, and authority(07:00) What a sales pipeline really is and why advisors need one(12:30) Staying in the driver's seat on discovery calls(18:30) Presenting proposals without losing control of the narrative(26:00) The four real reasons clients hesitate to book(29:00) Asking better questions to uncover what's really holding clients back(38:00) A simple follow-up phrase that actually gets responsesSales Call Roadmap → https://www.tiquehq.com/sales-call?utm_source=Podcast+Episode+184&utm_medium=Podcast+Shownotes&utm_campaign=Sales+Call+RoadmapFOLLOW ALONG ON INSTAGRAM @TiqueHQThanks to Our Tique Talks Sponsors:

In this episode of Why Did It Fail?, Gearoid Cox, Founder and CEO of Sales Pipeline, shares the story of a deal that looked like a win on paper, but turned out to be a brutal lesson in discovery. As a young enterprise rep, Gearoid was laser-focused on getting the PO signed. He closed what he thought was a big hardware sale… only to find out later it was the tiniest slice of a huge, multi-layered project. The rest of the business, software, print, additional hardware, went straight to competitors, and he never even knew it was on the table.Shivan and Gearoid unpack exactly how tunnel vision, target pressure and “just be grateful for the deal” thinking can quietly cost reps career-defining opportunities. Gearoid breaks down the difference between perception and perspective, why it never costs you to ask one more question, and how he now coaches sellers to mine existing accounts properly instead of behaving like “new logo magpies.”If you've ever chased the close so hard you forgot to understand the customer, this one will sting in all the right ways, and leave you with practical mindset shifts around discovery, attitude and actions that you can take into your next deal.

What happens when a machine shop does everything right operationally but still feels exposed when markets shift, customers pull back, or one industry cools overnight? In this episode of MakingChips, the conversation turns squarely toward one of the most uncomfortable and misunderstood areas of manufacturing leadership: proactive sales and diversification. We're joined by Gabe Draper, founder of Factur, and Alan Hartmann, CEO of Hartmann's Inc., a multi-generation Texas manufacturer. Gabe shares a raw and honest origin story that starts with growing up in a manufacturing family, fighting to save a struggling shop, riding the oil and gas rollercoaster, and ultimately losing nearly everything when the downturn hit. That experience became the catalyst for building Factur, a company designed to help shops avoid reactive, last-minute sales cycles by intentionally filling their pipeline. Alan brings the perspective of a well-run, highly capable shop that realized success alone wasn't protection. With major customers concentrated in just a few industries, Hartmann's needed diversification, not because business was slow, but because resilience matters. Through their partnership with Factur, Alan explains how proactive sales, clearer positioning, and market intelligence led to rapid customer growth, industry expansion, and the confidence to invest in new capabilities. We unpack the difference between scarcity and abundance mindsets, why most shops accidentally commoditize themselves, and how sales, operations, and finance must work together as equal legs of the stool. From aerospace and medical to space flight and Swiss machining, this episode offers a candid look at how manufacturers can stop waiting for the phone to ring and start taking control of their future. Segments (0:00) Holiday banter and introducing guests Gabe Draper and Alan Hartmann  (4:32) Grow your top and bottom-line with CliftonLarsonAllen (CLA) (5:09) Gabe Draper's origin story and what led to founding Factur (10:53) The danger of customer and industry concentration (13:55) Alan Hartmann's multi-generation shop story and long-term customer relationships (18:22) Reactive vs proactive sales and why diversification matters (22:31) Breaking down Factur's full sales funnel (26:03) Why technical "hunters" outperform generalist sales roles (28:16) "What's Your Method": Aerospace Success with Zach from Methods (34:50) Check out the SMW Autoblok catalog for your workholding  (36:04) Choosing the right sales and marketing services with Factur (40:02) Scarcity vs abundance mindset in shop growth (42:58) Using sales insights to justify equipment investments (46:05) How one new customer quickly became a top account (48:37) Managing risk across aerospace, medical, and space markets (51:11) Filling your capacity with the right work first (55:30) Sales specialization as shops scale (56:22) How manufacturers can engage Factur for market intelligence (1:00:13) Talent challenges and Hire MFG Leaders Resources mentioned on this episode Grow your top and bottom-line with CliftonLarsonAllen (CLA) Methods Machine Tools  Check out the SMW Autoblok catalog for your workholding  Get your free market intel report at https://facturmfg.com/chips/ Hire your next leader using our recruiting service—Hire MFG Leaders Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube

Send us a textIt's that time of year. You're waiting for management to spin the "Bingo Wheel" and drop a new, terrifying number on your desk. "Congratulations, you grew 15% last year... now we need 25%." Panic sets in.This week on "The Selling Podcast," Mike and Scott reveal why waiting for your quota to build a plan is a rookie mistake. They argue that you must create your sales plan before you receive your quota. Why? Because data gives you leverage. If you know your numbers better than your manager does, you turn a mandate into a negotiation.We break down the 3 effective ways to create a quota-based sales plan that puts you in the driver's seat:Start with a Data-Driven Breakdown: Don't look at the scary big number. Mike explains how to slice the data by product, time, and customer. Understand exactly where your growth came from last year so you know if a 20% increase is a pipe dream or a layup.Territory & Segment Prioritization (Assign Quotas to Clients): This is the secret sauce. You can't control corporate, but you can control your territory. We discuss "monetizing" your accounts by mentally assigning them their own quotas. We also introduce the "2x4 Method" (selling 2 products to 4 accounts, or vice versa) to visualize exactly where the new revenue will come from.Build a Pipeline That Matches the Strategy: A goal without a pipeline is just a wish (or a pipedream). We discuss how to ensure your pipeline math actually supports the new number, factoring in close rates and "sandbagging" buffers.Plus, we have a candid (and hilarious) conversation about "Sandbagging"—the sales rep's secret weapon. Is it ethical? Does every manager know you're doing it? (Spoiler: Yes, and they're doing it too).Tune in to stop fearing "The Number" and start building a plan that makes hitting quota a mathematical certainty.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Ever felt overwhelmed trying to track multiple jobs across your business? In this final installment of our three-part series on business function charts, Khalil and Martin demonstrate how to build a practical Kanban board system that gives you instant visibility into your sales pipeline. Learn how to transform your workflow chart into a visual tracking system that shows you exactly where your deals stand, without requiring technical expertise.What You'll LearnHow to convert your workflow chart into a visual Kanban boardThe step-by-step process for setting up a deal tracking system in ClickUpHow to create templates with subtasks that ensure consistent process executionWhy mapping your business functions creates clarity for your entire teamHow to build process checklists that make delegation effortlessTime Stamps00:37 - Episode Intro01:04 - Mapping the Sales Function02:40 - Understanding Kanban Cards05:48 - Building the Sales Pipeline in ClickUp11:46 - Customizing ClickUp for Sales Stages25:51 - Core Activities for Specific Deals26:50 - Lead Management Tasks27:29 - Subtasks and Customer Qualification28:33 - Creating Checklists for Core Activities29:48 - Implementing Checklists in ClickUp34:35 - Setting Up Task Templates35:36 - Managing Sales Pipeline with Clickup40:45 - Process Recap55:52 - Final ThoughtsSnippets from the Episode"If you don't feel organized as a contractor, if you are curious what the status of your jobs are, if you feel like you don't have systems in your business and you don't know where to start... this is how you make sense of it."- Khalil Benalioulhaj"A pipeline is the critical path of a workflow. You're not going to say, 'I made a first call and a second call and then sent a text message.' We don't want that in our pipeline. We just want the critical path."- Khalil Benalioulhaj"One of the first things is just talk to it. Tell it what the hell you're trying to do."- Martin Holland on using AIKey TakeawaysThe Function Chart Is Not a Process ChartKanban Boards Create Visual ClarityTemplates Ensure Consistent ExecutionAI Can Map Your Business WorkflowsChecklists Remove Complexity from DelegationCritical Path Tracking Beats Detailed DocumentationYour Admin Team Can Implement This SystemResources⁠CFC 280⁠ - Mapping Your Workflows with AI: A Guide to Business Function Charts Part 1CFC 283 - Building Your Business Function Chart with AI: A Guide to Business Function Charts Part 2ClickUp ⁠WisprFlow Referral Link⁠⁠Claude Artifact - Sales Workflow⁠⁠Claude Artifact - Sales Function Chart⁠⁠Claude AI ⁠PowerPoint/⁠Google Slides ⁠⁠HTML Flowchart Generators⁠⁠Kanban board systems⁠⁠⁠⁠⁠⁠⁠⁠24 Things⁠⁠⁠⁠⁠⁠⁠ Construction Business Owners Need to Successfully Hire & Train an Executive Assistant⁠⁠⁠⁠⁠⁠⁠Schedule⁠⁠⁠⁠⁠⁠⁠ a 15-Minute Roadblock CallCheck out⁠⁠⁠⁠⁠⁠⁠ OpenPhone⁠⁠⁠⁠⁠⁠⁠Build a Business that Runs without you. Explore our⁠⁠⁠⁠⁠⁠⁠ GrowthKits⁠⁠⁠⁠⁠⁠⁠ Need Marketing Help? We Recommend⁠⁠⁠⁠⁠⁠⁠ Benali⁠⁠⁠⁠⁠⁠⁠Need Help with podcast production? We recommend⁠⁠⁠⁠⁠⁠⁠ Demandcast⁠⁠⁠⁠⁠⁠⁠More from Martin Holland⁠⁠⁠⁠⁠⁠⁠theprofitproblem.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠annealbc.com⁠⁠⁠⁠⁠⁠⁠   ⁠⁠⁠⁠⁠⁠⁠Email Martin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Meet With Martin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠More from Khalil⁠⁠⁠⁠⁠⁠⁠benali.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Email Khalil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Meet With Khalil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠More from The Cash Flow ContractorSubscribe to our⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠Follow On Social:⁠⁠⁠⁠⁠⁠⁠ LinkedIn⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠ Facebook⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠ Instagram⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠X(formerly Twitter)⁠⁠⁠⁠⁠⁠⁠Visit our ⁠⁠⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Email⁠⁠⁠⁠⁠⁠⁠ The Cashflow Contractor

What you'll learn in this episode: ● The #1 daily habit that guarantees consistent sales success● Why distractions—not lack of skill—are your biggest obstacle● How to eliminate excuses and follow through on your vision● The simple mindset shift that makes rejection irrelevant● The difference between top producers and struggling agents To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

Send us a textIf you're posting, branding, and “working on your website” but not actually closing clients, this episode is your wake-up call. Sales strategist Katie Nelson (The Sales Catalyst and CEO of Sales Uprising) breaks down why so many first-time founders drown in marketing while starving their business of cash. If you've ever avoided sales because you're introverted, uncertain, or afraid of hearing “no,” this conversation will change how you think about selling forever.

 What you'll learn in this episode:● Why marketing takes 90–180 days to gain mindshare● How to plan for consistent lead generation without burning out● The key difference between salespeople and business owners● Why long-term success requires both time and money● How to build a sustainable business in 3–5 years● The mindset shift that turns short-term hustle into predictable wealth

Referrals are powerful but what happens when they dry up? In this episode, Emma explores how founders can mitigate risk in their businesses by shifting from dependency on word-of-mouth to building a strong, sustainable social media presence. Every business, whether it's product-based or service-driven, faces risk when it comes to lead generation. While networking, events, and referrals remain valuable, they shouldn't be the only sources of growth. Emma highlights why relying solely on personal connections puts your time and business health at risk, and how social media can serve as your 24/7 partner in building trust, nurturing audiences, and expanding visibility. Social media doesn't just attract new clients. It also supports referrals by reinforcing credibility when prospects research your brand online. By the end of this episode, you'll see how social media marketing can be the key to protecting your pipeline and scaling with confidence. Listen in as Emma explains: The dangers of relying solely on referrals for lead generation How social media nurtures, attracts, and validates leads Why a strong digital presence doubles your growth opportunities And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Monday Sales Kickoff: Your pipeline isn't full, it's clogged. Mark shares how to fix it and turn your sewer pipe into a water tap. Discover how aligning your Ideal Customer Profile (ICP), understanding buyer intent, and pinpointing the Moment of Decision (MOD) will help you engage potential clients at the perfect time.These strategies, when combined, lead to a sales pipeline that not only fills up, but truly delivers.

On October 8, we're teaming up with Luke Hansen and two high-performance contractors to show you how to fix your communication problems (with clients, subs, staff and more). Register for our Contractor Communications Roundtable here: https://trybta.com/CE-COM-OC2025Take our 5 minute quiz and get a personalized Contractor Growth Plan here: https://trybta.com/DL239Join us at Build Show Live! Use promo code BTA25 for 25% off your registration. Register here.To learn more about Breakthrough Academy, click here: https://trybta.com/EP239 The modern buyer doesn't want to wait. They expect instant answers, real-time communication, and a seamless experience from first click to final payment. Today, Liveswitch CRO James Hatfield is on the show to talk about how create a seamless and speedy experience for customers using virtual --quoting.--Here's a hard reality:The modern buyer doesn't want to wait. They expect instant answers, real-time communication, and a seamless experience from first click to final payment.But most trades businesses struggle to make that a reality for their customers.Today, I'm joined by James Hatfield, CRO at LiveSwitch, to unpack a faster, smarter way to sell—without losing the human connection.We'll cover how expectations have shifted, where contractors are still falling short, and how to blend speed with authenticity in every step of the sales journey.If you want to win the “race to the face” and elevate your customer experience, this one's for you.00:00 - Intro02:03 - History of Liveswitch04:15 - Balancing race to face vs. personalization07:46 - What does the modern buyer expect from a sales process?11:02 - What does the virtual quoting experience look like for customers?16:37 - Benefits of tech-enabled sales24:19 - Creating a tech-enabled review/referral process27:04 - Claiming the property with QR codes32:16 - Does EVERY customer really prefer tech-enabled sales?34:20 - Other tech to add to your stack39:08 - Final thoughts and wrap up

Send us a textEver feel like a sales call was a total waste of time? This week on "The Selling Podcast," Mike and Scott reveal the antidote: a powerful framework built on just four essential questions that turn every conversation into a strategic advantage.They introduce the "Strategic Flight Plan," a simple yet powerful methodology that ensures every sales call is intentional and directly tied to your quota. You'll learn to ask:"Why are we stopping here?" to avoid the easy but pointless meetings and focus on genuine opportunities."Who are we going to see here?" and "What questions are we going to ask them?" to stop flying blind and start planning for a truly impactful conversation.And the most critical question of all: "Why is that information you are after important?"—the secret to tying every detail back to a bigger business outcome.This isn't just about asking questions; it's about building a feedback loop where your daily actions directly feed into your overall sales success. Tune in to transform your calls from busywork into purposeful, revenue-driving conversations.Support the showScott SchlofmanMike Williams - Cell 801-635-7773 #sales #podcast #customerfirst #relationships #success #pipeline #funnel #sales success #selling #salescoach

Should salespeople become influencers? I'm a firm believer in this, and my guest, Michael Manzur, Founder & CEO of Flood Me Social, is back to discuss the importance of thought leadership and influencer marketing. He shares how building genuine influence and community online is the modern path to driving real results.From Audience to Community· You can't just focus on your ideal audience as an influencer—you have to build a community. · Michael explains how sales professionals can use social media platforms like LinkedIn to create meaningful conversations, provide value, and position themselves as trusted thought leaders.· In today's world of AI, influencer salespeople must do more than simply attract an audience—they need to create engagement that fosters stronger connections, leading to more opportunities and qualified leads.Common Mistakes Companies Make with Influencer Campaigns· Michael points out how many organizations jump into influencer campaigns without first aligning their business objectives with their social media and influencer marketing efforts. This often leads to confusion about goals and results.· Companies frequently delegate influencer marketing to already overloaded social media managers, causing burnout and a lack of focus on what's truly driving results.· There's often a disconnect among stakeholders, where campaigns are judged solely on surface-level metrics like impressions or comments, instead of tracking whether those efforts actually lead to sales or real business outcomes.The Impact of AI on Influencer Marketing· AI is beginning to disrupt influencer marketing by allowing brands to experiment with AI-generated creators, sometimes achieving results at a fraction of the traditional cost.· Despite technological changes, Michael noted that “the best practices don't change”—AI influencers still need effective calls to action and strong community engagement to move the needle in sales.Steps for Sales Leaders and Executives· Start by understanding best practices in influencer marketing and ensure every campaign is tied back to clearly defined business objectives and sales targets.· Participate actively in the right communities, not just by broadcasting messages but by engaging—commenting on posts, sharing insights, and building thought leadership, particularly on platforms like LinkedIn.· When running influencer campaigns, carefully select the right creators, create detailed creative briefs, outline clear calls to action, and constantly monitor for results that matter—such as actual leads or conversions, not just likes or impressions."The best way you can access influencer marketing and sales is just by sharing your thoughts in the community that you participate in." - Michael Manzur.Resources· Take a few minutes to check out the Goldman Sachs creator economy article and see for yourself how this massive shift is reshaping marketing and sales. Let this be your motivation to explore influencer campaigns, engage your communities, and make sure you're not left behind.· Revisit episode 644 of the podcast with Micahel and learn more about what he had to say about getting social on social media. · Reach out to Michael on LinkedIn for insights and consulting in faith-based, wellness, or broader B2B influencer marketing

Learn how to capture, create, and convert demand in the AI era If you're still trying to grow your business with traditional funnels and wondering why your capture, create, convert demand strategy isn't working, you're about to discover why those old-school tactics are completely dead. In this episode, I sit down with one of the very few people who actually gets it - Megan Bowen - and we dive deep into the evolution of buyer behavior from the analog buying era all the way through to where we are now in the AI era. We explore why 96% of the buying process now happens before prospects ever talk to your sales team, and Megan breaks down her game-changing framework that's helping B2B companies completely rethink how they approach demand generation. Trust me, you're going to want to have a pen and paper handy for this one because we're going beyond the surface-level funnel nonsense that everyone else is teaching. My guest today is Megan Bowen, CEO of Refine Labs, and she's someone I have tremendous respect for because she actually eats her own pudding. With over 20 years of experience building and scaling go-to-market teams across B2B industries - including companies that achieved IPOs and acquisitions - Megan co-founded Refine Labs in 2020 with a mission to completely change how B2B companies approach their go-to-market strategies. What I love about Megan is that her leadership philosophy isn't some theoretical framework from a business book - it's rooted in real-world experience as an individual contributor, people manager, and executive leader. She understands that without customers, you don't have a business, and she's laser-focused on creating the conditions for long-term relationships and meaningful results.Retry KEY TAKEAWAYS: Volume-based funnel marketing fails because high-intent leads convert at 25% while low-intent leads convert at less than 1% Use "split the funnel analysis" to show the dramatic difference between lead quality and stop wasting budget on low-intent leads By 2030, nearly 100% of buying decisions happen before sales calls, making self-service information critical Put pricing, social proof, and competitive advantages directly on your website to eliminate buyer friction Brand marketing gets you into buyers' "day one consideration set" before they start searching for solutions Dark social is the invisible 6-12 month buying cycle where prospects research before visiting your website Create content that actually solves buyer problems rather than just promoting your services Talk to your customers regularly to understand their evolving needs and grow beyond seven figures Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites:  www.PredictableProfits.com www.predictableprofits.com/community  

In this episode of the Revenue Builders Podcast, our hosts John Kaplan and John McMahon are joined by John Schoenstein, the CRO of Customer.io. The discussion dives into Schoenstein's extensive experience in scaling companies from startup stages to large enterprises, touching on key topics like repeatable revenue systems, the importance of talent, and sales rep productivity. The conversation also explores the integration and impact of AI on sales processes, how to create effective revenue systems at various growth stages, and the cultural and operational shifts necessary for scaling. Schoenstein emphasizes the significance of data, training, and customer-centric approaches in driving successful sales teams. The discussion offers valuable insights for B2B sales leaders looking to understand and implement strategies for scalable and efficient growth.ADDITIONAL RESOURCESConnect with John Schoenstein: https://www.linkedin.com/in/john-schoenstein/Learn more about Customer.io: www.Customer.ioEmail John about joining the Customer.io team: john.schoenstein@customer.ioHow leaders are driving growth and scalability in 2026: https://hubs.li/Q03JN74V0Watch Force Management's C-Level Panel Discussion on Growth, Valuation and Execution: https://bit.ly/4p6kyGSEnjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0HERE ARE SOME KEY SECTIONS TO CHECK OUT[00:02:36] Scaling Companies: Insights from John Schoen Stein[00:03:41] The Importance of Talent in Sales[00:11:16] Pipeline Generation and Sales Leadership[00:16:50] Building a Winning Culture[00:18:28] Implementing Repeatable Revenue Systems[00:30:02] The Role of Data and Rev Ops in Scaling[00:32:58] Pipeline Focus and Sales Rep Productivity[00:34:09] Measuring Sales Rep Productivity[00:35:27] Regional Productivity and Investment Decisions[00:36:05] Analyzing Sales Data for Insights[00:38:35] Sales Productivity in Startups[00:40:00] Remote Work and Sales Productivity[00:41:42] Encouraging Creativity and Adaptability in Sales[00:45:52] AI in Sales and Revenue Leadership[00:49:05] Implementing AI in Sales Processes[01:02:06] Customer Engagement and AI at Customer.ioHIGHLIGHT QUOTES[00:05:32] “Talent matters at all levels. You want people who are competitive, coachable, and curious.”[00:08:33] “You can't own your territory if you're depending completely on inbound leads.”[00:12:54] “Patriots go to battle with you when it's hard. Mercenaries leave when things get tough.”[00:16:57] “Pride is the precursor to winning, and winning is the precursor to pride.”[00:39:57] “If you're not looking at sales productivity, you're missing a precursor to whether people will make it.”[00:46:28] “AI should be a copilot—helping reps win, not just adding more inspection.”[00:47:10] “Sellers that do not have AI acumen are going to be replaced by sellers that do.” Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tired of your sales pipeline going dry after a busy season?In this episode of the Relentless Goal Achievers podcast, host Eric Konovalov shares 3 practical and proven strategies to keep your pipeline consistently full—without burning out.With experience coaching over 4,300 sales pros, Eric dives into:✅ The 20-per-day method to generate 8–10 meetings per week✅ The “3 Left, 3 Right” technique to maximize in-person prospecting✅ How to run a Proposal Party and revive dead leadsWhether you're in B2B, tech, or local sales—these strategies will help you stay ahead, stay booked, and stay paid.What You'll Learn in This Episode:Why your pipeline goes dry—and how to prevent itThe 20-per-day formula to generate 8–10 new meetings weeklyThe “3 Left, 3 Right” technique for in-person prospecting successHow to host a “Proposal Party” to re-engage cold leads and lost dealsWhy fear of cold calling is natural—and how to overcome itThe mindset shift that separates average salespeople from elite performersResources & Links Mentioned:

When Michelle Denogean joined Roadster as CMO, the company had a great product—but no one knew who they were or why their solution mattered. Digital retailing in the automotive space was still emerging, and skeptical dealerships weren't ready to dive into their innovative model. Eighteen months later, Roadster had grown its sales pipeline 5X, slashed its sales cycle by 25%, and increased branded search volume by 10X. Not only that—it was acquired by the largest tech company in auto retail for $360 million. So, what changed? Michelle led a full-scale strategic rebrand that prioritized education, positioned Roadster as the industry authority, and rebuilt alignment between sales and marketing teams to boost conversion. In today's case study, this six-time CMO (currently at Mindtrip), author of GrowUp!, and now startup advisor reveals how she built a category-defining brand and used customer-led storytelling, non-social media driven influencer strategy, and omnichannel thought leadership to 10X business. If you're trying to disrupt your industry, this is the blueprint. Connect with Michelle: https://www.michelledenogean.com/ https://www.linkedin.com/in/michelledenogean/ https://michelledenogean.substack.com/ IG: @michelledenogean https://mindtrip.ai/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices