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Late-stage deals can appear secure once the buyer has accepted the product and the business case, but that is often when the risk feels most personal. In today's segment, Randy Riemersma explains why deals inside the final 10 yards are won or lost on buyer confidence and how elite sellers remove doubt through executive alignment, credible proof points, consistent communication with the champion, and a clear business-level point of view. The conversation gives revenue leaders a sharper way to evaluate late-stage deal risk and reinforces why belief, preparation, and execution matter when the buyer is preparing to make a high-stakes decision. Randy Riemersma is the founder of Sell with Precision, where he helps sales leaders strengthen go-to-market execution, leadership effectiveness, and sales operating discipline. He has spent decades in B2B sales, leadership, consulting, and executive coaching, with a focus on helping teams sell with greater clarity, precision, and business relevance. Connect with Randy: LinkedIn Website Resources mentioned: The Happiness Lab with Dr. Laurie Santos - The Hidden Beliefs That Shape Your Happiness with Shawn Achor Listen to the full episode: The Hidden Cost of False Velocity with Randy Riemersma Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management
Sales organizations stall when knowledge stays trapped in the heads of a few experienced people. In this Revenue Builders replay, Frederik Maris explains how leaders turn field experience into repeatable execution through sharper qualification, stronger frontline management, and deliberate coaching. He shares how conscious competence helps managers teach what top performers do instinctively, why early wins matter for new reps, and where leaders must take accountability when talent fails to develop. The conversation gives CROs a practical view of the systems, behaviors, and management discipline required to build a team that can scale. Frederik Maris is the Co-Founder and Chief Revenue Officer of EliteGTM, where he helps founders and revenue leaders build more predictable go-to-market organizations through advisory, recruiting, and enablement. His career includes senior leadership roles at Splunk, Zoom, DataRobot, BMC, Veritas, and PTC, giving him firsthand experience building and transforming complex enterprise sales teams. Connect with Frederik: LinkedIn Resources mentioned: The Happiness Advantage by Shawn Achor Key takeaways from this episode: 08:44 – What it really takes to uncover the customer pain and internal support that move complex deals forward. 04:51 – Why sales leaders need a clear understanding of the methods behind their own success. 26:16 – What CROs often overlook about the frontline manager's role in seller ramp and retention. 28:13 – Why a new rep's first deal can shape confidence, momentum, and long-term performance. 40:36 – Frederik Maris's perspective on the traits that matter most when hiring for growth. 45:06 – A look inside the interview signals that reveal self-awareness and emotional intelligence. 01:01:07 – The leadership question that creates accountability when performance falls short. Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management
What You'll Learn in This Episode Why success usually takes 10 times more effort than you expect. The biggest mistakes new real estate investors make. How mentorship dramatically shortens your learning curve. Why blind optimism can either fuel or sabotage success. The importance of asking better questions—not just finding answers. How AI tools like ChatGPT can reveal your business blind spots. The difference between building wealth and designing a fulfilling life. Why consistency beats talent in entrepreneurship. Lessons from wholesaling that apply to every business. How to stay motivated when progress feels slow.
Ian Selbie is a globally recognized sales expert, author, speaker, and podcast host with more than 25 years of experience helping organizations improve sales performance and sustainable growth.He has trained and coached more than 17,000 sales professionals worldwide and previously worked at Apple, where he was named the company's Top Salesperson in the World in 1990.Ian is the author of If You Were Arrested for Selling, Would There Be Enough Evidence to Convict You? and the host of Confessions of a Sales Pro.SHOW SUMMARYIn this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome Ian Selbie to discuss selling with curiosity, compassion, and strong fundamentals.Ian shares his framework: “Call high, find the pain, bring the gain, and do it again and again.” He explains why salespeople should begin with decision-makers, uncover real business challenges before presenting solutions, and avoid sending proposals to unqualified opportunities.The conversation also explores several of Ian's “Seven Deadly Sins in Selling,” including calling too low, proposing too early, and expecting CRM technology to fix a broken sales process.KEY TAKEAWAYSSelling from the heart begins with genuine curiosity, compassion, and a commitment to helping customers succeed.Start every opportunity at the highest level possible—decision-makers can say yes, while influencers often cannot."Call high, find the pain, bring the gain" provides a simple framework for creating meaningful customer conversations.Never present a proposal before you've fully qualified the opportunity and uncovered the customer's true business challenges.Technology doesn't fix poor sales fundamentals—a CRM only amplifies the quality of your existing sales process.The strongest path into executive leadership is through earned referrals built on trust and consistent value.HIGHLIGHT QUOTESCall high, find the pain, bring the gain, then do it again and again.Influencers can say no. Decision-makers can say yes.If your sales team were arrested for selling, would there be enough evidence to convict them?A CRM doesn't fix broken sales processes—it magnifies them.Value grows when you increase the benefit, not when you decrease the price.ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine's Bestselling Book: Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter. Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose
Building a great sales organization has always been difficult, and the pace of AI has only raised the stakes. Chad Peets and Chris Degnan join John McMahon and John Kaplan to share what they're seeing as founders race to build go-to-market teams in one of the fastest-moving markets in software. They discuss why companies overhire, how leaders should evaluate revenue quality, what separates "patriots" from "mercenaries" in the hiring process, and the operating principles that produce durable sales organizations. Chad Peets is the Managing Partner of RPT Partners and has spent more than 25 years helping software companies build world-class go-to-market organizations. Previously Managing Director at Sutter Hill Ventures, he helped hire more than 7,500 software sales executives, including more than 500 who joined Snowflake during its growth. Connect with Chad: LinkedIn Chris Degnan is a Partner at RPT Partners and the former Chief Revenue Officer of Snowflake, where he helped build the company's go-to-market organization from its earliest stages to more than $4 billion in revenue. He is the co-author of Make It Snow: From Zero to Billions: How Snowflake Scaled its Go-to-Market Organization. Connect with Chris: LinkedIn "Make It Snow" by Denise Persson and Chris Degnan Connect with RPT Partners: Website info@rptpartners.com More from Revenue Builders: Hiring to Ensure Success featuring Chad Peets What It Really Takes to Build a Billion-Dollar Revenue Engine featuring Chris Degnan Key takeaways from this episode: 00:00 – Why the best sales careers are built through mastery, not compensation. 10:48 – Why hiring for tomorrow's org chart often creates today's leadership problem. 12:12 – Why many AI companies are overstating revenue quality, and what leaders should look for instead. 25:58 – What leaders often overlook when separating long-term builders from short-term opportunists in the hiring process. 35:17 – A practical framework for evaluating whether a company is worth joining before you sign the offer. 41:37 – Why great technology and great sales organizations create a competitive advantage together. 45:14 – What the next generation of elite sellers will need to master to stay relevant as buying evolves. Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management
AI for sales is everywhere right now, but most of it is noise. This episode is about what actually works: AI sales coaching that lives inside a rep's daily workflow instead of sitting unused in a Google Drive.After 18 months of building, Dave, Luigi and Regan officially launch CoachPilot on this episode of Revenue Leaders. It's the AI coaching layer that sits on top of your CRM and coaches every rep on every deal, live.The three of them have spent decades in sales, built hundreds of playbooks, and onboarded over 200 SDRs for companies like Stripe. They kept hitting the same wall: even the best playbook fails because it never lives in the rep's daily workflow. CoachPilot is their answer.What you'll learn:→ Why the number one problem in every sales org is adherence to the sales process, not talent→ The playbook problem: why even great playbooks end up sitting unused→ What a day in the life with CoachPilot looks like: morning briefings, live call coaching, post-call CRM updates→ The live coaching sidebar that prompts you on objections, pacing, and talk ratio mid-call→ Why they built their own call recorder instead of integrating with existing tools→ The four IP layers: forecast score, coaching score, deal score, and methodology score→ Gartner's 2.8x revenue stat: why action-based AI paired with humans beats AI alone→ Why AI can't replace sellers in complex, multi-stakeholder deals→ The 50% unapproved AI usage problem inside sales teams and why governance matters→ Who CoachPilot is NOT for: the honest ICP conversation most founders avoidWhether you're a founder, sales leader, or rep, this is a rare inside look at why three sales veterans killed their own consulting business model to build a product.⭐ Learn more about CoachPilot: https://coachpilot.comFollow us:https://www.instagram.com/davidfastuca/https://www.linkedin.com/in/luigiprestinenzi/https://www.linkedin.com/in/reganbarker/https://www.linkedin.com/in/davidfastuca/
Process en place, commerciaux compétents, outils performants et pourtant les résultats stagnent. C'est la situation que vivent énormément de PME et de startups, sans qu'on arrive vraiment à identifier ce qui bloque. Florent Bardout, fondateur de Disruptive Closing, vient nous expliquer ce que les méthodes du closing peuvent apprendre aux équipes commerciales classiques, pas en théorie, mais en méthodes concrètement adaptables. Dans cet épisode, on aborde : Pourquoi les modèles de vente traditionnels (scripts, process rigides) montrent leurs limites Pourquoi "faire plus d'efforts" ne suffit plus à débloquer la performance Ce que le closing fait différemment : compréhension profonde du prospect, rôle des émotions, importance du timing La différence entre convaincre un prospect et l'aider à décider Closing : mauvaise réputation vs réalité terrain Comment intégrer ces méthodes dans une organisation commerciale classique, sans tout casser Les erreurs à éviter quand on veut "moderniser" sa vente Pourquoi certains closers explosent leurs résultats… et d'autres échouent complètement Si votre équipe a tout pour réussir sur le papier mais que les chiffres ne suivent pas, cet épisode vous donne une autre grille de lecture et des leviers à tester dès le prochain call. Cet épisode est soutenu par Supersales : entrainez vos équipes avec les avatars de vos prospects. Testez gratuitement Super Sales et bénéficiez de 30% de remise via ce lien : https://app.super-sales.fr/signup?ref=LLESHEROSDELAVENTE&promo=HERO2025Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
B2B Sales Training isn't broken because sellers lack knowledge. It's broken because today's buyers demand a completely different way of selling. In this episode of the B2B Sales Trends Podcast, Harry sits down with Michael Aronowitz, SVP of Revenue Growth at VXI Global Solutions, to discuss why modern sales organizations need to rethink hiring, coaching, leadership, and seller development. Michael explains why buyers research sellers before replying, why preparation beats activity, and why coaching, not PowerPoint, creates high performing sales teams.
Many stalled deals do not fail because the solution is weak. They fail because the team moved too fast before the buyer had a reason to care, a sponsor willing to mobilize, and enough confidence to take the risk. Randy Riemersma joins John McMahon and John Kaplan to unpack how false velocity, shallow discovery, and weak executive alignment create fragile opportunities that collapse late. He explains why elite sellers slow down early, uncover real business pain, connect operational problems to strategic outcomes, and manage the emotional side of buying when the decision starts to feel personal. Randy Riemersma is the founder of Sell with Precision, where he helps sales leaders strengthen go-to-market execution, leadership effectiveness, and sales operating discipline. He has spent decades in B2B sales, leadership, consulting, and executive coaching, with a focus on helping teams sell with greater clarity, precision, and business relevance. Connect with Randy: LinkedIn Website Resources mentioned: The Happiness Lab with Dr. Laurie Santos - The Hidden Beliefs That Shape Your Happiness with Shawn Achor Key takeaways from this episode: 00:00 - Why many late-stage deals are lost long after the buyer has agreed with the business case. 02:37 - What leaders often overlook when early deal momentum feels too good to be true. 03:51 - A look inside the moment elite sellers create the urgency that average reps never uncover. 12:53 - Why many CROs see strong operational engagement fail to translate into executive sponsorship. 16:41 - The six emotions that drive buyer decisions and how to leverage them across deal stages. 28:24 - What it really takes to build buyer belief when the risk of saying yes starts to feel personal. 40:28 - Why the best discovery conversations feel less like qualification and more like understanding. Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management
This is from our weekly livestream on How to Create the Best Cold Call Script. You can watch the video here https://youtu.be/V4YVPwKp-c4?si=U8cFhmc09gRImY_q
Quand la croissance ralentit, le réflexe est presque toujours le même : agir vite. Recruter, former, relancer la prospection. Michaël Canada, consultant en performance commerciale B2B et ancien du 4ᵉ bataillon de Saint-Cyr, explique pourquoi c'est souvent la pire chose à faire, et comment sa méthode ALTO permet de remonter à la vraie cause avant de dépenser temps, énergie et argent sur le mauvais problème. Dans cet épisode, on aborde : Pourquoi on traite des symptômes plutôt que des causes, et pourquoi ce n'est pas de la paresse Pourquoi former vos commerciaux au closing ne réglera (presque) jamais un problème de closing Pourquoi, en vente complexe, la cause d'un échec commercial vient souvent d'ailleurs : marketing, production, juridique, DSI Comment un client qui part a souvent commencé à partir... dès son onboarding Pourquoi "ils ne prospectent pas assez" cache parfois un problème de casque ou de salle isolée La méthode ALTO : Analyser, choisir les Leviers, orchestrer la Transformation, Optimiser dans la durée 3 questions à se poser avant toute décision pour vérifier qu'on s'attaque au bon problème Si vous dirigez une équipe commerciale et que vos résultats stagnent malgré les efforts, cet épisode va probablement remettre en cause ce que vous pensiez être le problème. Cet épisode est soutenu par Supersales : entrainez vos équipes avec les avatars de vos prospects. Testez gratuitement Super Sales et bénéficiez de 30% de remise via ce lien : https://app.super-sales.fr/signup?ref=LLESHEROSDELAVENTE&promo=HERO2025Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
Revenue growth becomes harder to sustain when leadership relies on a handful of top performers, inconsistent processes, or reactive decision-making. Jason Forget, President and CRO of Cockroach Labs, shares lessons from building revenue organizations from the earliest startup stages through large-scale growth, explaining why sales motions must continuously evolve as companies scale. The conversation explores the role of RevOps as a strategic advisor to leadership, the importance of building a strong middle class of sellers, hiring for adaptability and coachability, and creating cultures where problems surface early. Jason also shares how open-source adoption can be transformed into enterprise-wide business outcomes through disciplined account planning, executive engagement, and scalable go-to-market execution. Jason Forget is President and CRO of Cockroach Labs and has spent his career building revenue organizations from multiple vantage points, including finance, RevOps, sales, and executive leadership. That uncommon path has shaped his approach to predictable growth, helping companies scale from early-stage startups to enterprise revenue organizations through operational discipline, coaching, and repeatable sales systems. Connect with Jason: LinkedIn Resources mentioned: "The Locker Room is Not for Sale" by Coach Brian White Key takeaways from this episode: 00:00 – Why the most effective RevOps leaders act less like operators and more like trusted advisors to the business. 02:52 – What it really takes to turn product adoption into an executive-level business conversation. 05:26 – A look inside how enterprise momentum is built long before an executive meeting is secured. 12:26 – Why many CROs underestimate how dramatically a sales motion must evolve as a company scales. 21:38 – What leaders often overlook about the group that drives the most predictable revenue growth. 37:08 – Why the best hires are not always the most experienced candidates on paper. 54:31 – The mistake many leaders make when performance issues appear without understanding the full context. Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management
Dans ce nouvel épisode Les Héros de la vente, j'invite Jeremy Lahoussine, pour décortiquer une question qui intrigue tous les commerciaux : comment prendre 120 rendez-vous par mois ? Derrière ce chiffre impressionnant, il n'y a pas de magie. Mais un système, une discipline… et une méthode. Nous verrons avec Jérémy comment structurer une machine de prospection performante, duplicable et orientée résultats. Nous aborderons avec lui : Le process complet pour générer un volume élevé de rendez-vous Les outils qui permettent d'automatiser sans perdre en qualité Les techniques concrètes pour capter l'attention et obtenir un rendez-vous Les ratios réels entre volume de contacts et résultats L'organisation quotidienne pour tenir la cadence Les erreurs que font la majorité des commerciaux en prospection Un épisode très terrain pour celles et ceux qui veulent structurer leur prospection et générer plus d'opportunités de manière régulière. Cet épisode est soutenu par Super Sales : Entrainez vos équipes avec les avatars de vos prospects. Testez gratuitement Super Sales et bénéficiez de 30% de remise via ce lien : https://app.super-sales.fr/signup?ref=LLESHEROSDELAVENTE&promo=HERO2025Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
Dans ce nouvel épisode des Héros de la Vente, j'invite Ludovic Crobon, Directeur Vente à Distance chez ELLISPHERE.Nous verrons avec Ludovic pourquoi la prospection de volume ne fonctionne plus… et comment les meilleurs commerciaux signent davantage en faisant moins, mais mieux.Nous aborderons avec lui : Pourquoi prospecter moins permet de vendre plus.Comment identifier les bons comptes (“clients coup de cœur”).Comment créer des messages simples, naturels et pertinents.Le rôle des signaux et du timing dans la prospection.Comment structurer une routine commerciale efficace (20/20/20).Les KPIs à suivre pour rester performant sans s'épuiser.Un épisode ultra terrain, directement applicable dès le lendemain.Retrouvez les produits d'Ellisphere ici : https://www.ellisphere.com/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
AI Sales Coaching could be the missing piece your dealership needs to improve your process and become more profitable. Imagine the power of gaining insights from every conversation that happens at your dealership. #dealership #automotive
Don't miss out! Sign up here: https://link.cpi-crm.com/widget/form/bJZ4NbRp6ZpSVgGoNb4j?notrack=true https://link.cpi-crm.com/widget/form/bJZ4NbRp6ZpSVgGoNb4j?notrack=true https://link.cpi-crm.com/widget/form/bJZ4NbRp6ZpSVgGoNb4j?notrack=true Shadow Hour Updates to get the latest updates and reminders for our Shadow Hour sessions. Stay informed, stay ahead! What you'll learn in this episode Why listening—not talking—is the ultimate sales skill The 3 steps of the CPI framework: connect energetically, ask adept questions, actively listen How to uncover what clients are afraid to admit Why setting emotional expectations prevents frustration and blame How to turn predictable problems into opportunities for trust The difference between fake rapport and real connection Why influence is something you're given, not something you chase How authentic listening positions you as the trusted expert To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
What you'll learn in this episode Why setting expectations helps clients manage their emotions How understanding pain points builds trust and influence Why Teach to Sell focuses on guiding—not pushing—clients The role of emotional intelligence in sales success How influence comes from asking great questions Preparing clients for challenges to improve their experience How to connect on a deeper level and build rapport Why authenticity is your most powerful sales tool To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
What you'll learn in this episode: Why being “60% right and 40% wrong” can still destroy a business The biggest mistake founders make during customer development Why product-market fit exists on a spectrum—not as a yes/no answer The customer development funnel that creates referrals naturally How to know when your product is ready to scale The danger of building based on your own assumptions instead of customer pain Why entrepreneurs struggle to balance confidence with humility The exact questions to ask customers before investing in growth How Uber Eats generated 33x stronger sales results than average clients Why slowing down can actually help you grow faster About Collin Stewart Founder, CEO, podcast host & failed musician How can he help you? Bootstrapped PR to millions in revenue Built a revenue team to 11 Grew 3 companies from $0–$1M as the only sales hire Hosts a podcast with 120+ episodes Nailed product-market fit but whiffed on building it (and learned a tonne from it) Connect with Collin Stewart: Predictable Revenue Founder's Edition The Terrifying Art Collin Stewart LinkedIn Predictable Revenue Podcast
In this episode of Noob School, I sit down with Jay Jackson—a former Major League pitcher who spent nearly two decades grinding it out across the MLB, minor leagues, and international baseball circuits. Jay's story isn't just about baseball—it's about resilience. From getting drafted later than expected to navigating the ups and downs of a global career that took him from the U.S. to Japan, Mexico, and beyond, he learned how to stay grounded, positive, and focused when most people would've quit. Over a 17+ year professional career, he played for multiple MLB organizations and built a reputation not just for performance—but for mindset. We talk about what it really takes to last that long in a high-pressure environment—and why success has less to do with talent and more to do with discipline, intentionality, and the people you surround yourself with. Jay also shares the philosophy behind his book, 9 Innings to Living Your Best Life—a framework for living with purpose, maintaining a positive mindset, and leading both on and off the field. The book breaks life into “innings,” each focused on habits like gratitude, accountability, and mental toughness. We get into: Why adversity is your biggest advantage (if you let it be) The power of starting your day with intention How elite performers stay mentally locked in Why “being where your feet are” might be the most important skill you can build The role of mentorship in long-term success Jay is now transitioning into his next chapter—focusing on coaching, mentorship, and helping the next generation develop both as athletes and as people. If you're trying to build something, lead a team, or just get better every day, this conversation will hit home.
On this episode of Noob School, I sit down with Jean-Michel Moreau — entrepreneur, growth strategist, and host of the Rapid Product Growth podcast — to talk about what actually helps businesses scale sustainably. Jean-Michel's background is anything but typical. Starting in device physics and the Bay Area startup world, he eventually led global tech commercialization efforts for billion-dollar companies before shifting his focus to helping mid-market businesses grow through smarter sales systems, technology, and marketing strategy. In this conversation, we break down why so many businesses fail with paid ads, the massive difference between marketing and advertising, and why understanding real customer pain points matters more than building “brand awareness.” Jean-Michel also explains: Why “foot in the door” offers dramatically shorten sales cycles How SaaS and consulting businesses can scale more predictably Why Meta ads can outperform LinkedIn for B2B growth The metrics he looks for before taking on a client Why founder mindset is often the biggest growth bottleneck How companies can identify the fastest path to sustainable growth This episode is packed with practical advice for entrepreneurs, founders, consultants, and business owners who want to grow intelligently instead of just spending more money on marketing. Subscribe to Noob School for conversations with entrepreneurs, operators, athletes, and leaders who've learned what works through real experience.
High-stakes sales puts pressure on the mind before it tests the deal strategy. Reps and leaders have to stay present through judgment, rejection, complex stakeholders, and the weight of the number. Dr. Michael Gervais joins John Kaplan and John McMahon to unpack FOPO, the fear of other people's opinions, and its impact on executive presence, listening, trust, and decision-making. Drawing from his work with Olympians, world champions, Fortune 100 leaders, and elite teams, Dr. Gervais explains how mental skills like awareness, breathing, self-talk, imagery, and honest team dynamics help people operate with more clarity under pressure. The conversation brings performance psychology into the realities of enterprise sales, where long cycles, executive buyers, and high-consequence conversations demand discipline before the moment arrives. Dr. Michael Gervais is a performance psychologist, the founder of Finding Mastery, host of the Finding Mastery podcast, co-creator of the Performance Science Institute at the University of Southern California, and author of The First Rule of Mastery: Stop Worrying About What People Think of You. He has worked with Olympians, world champions, MMA fighters, Fortune 100 CEOs, and elite teams to help them train their minds for high-pressure performance. Connect with Dr. Gervais: Website Podcast IG Facebook LinkedIn Resources mentioned: Dr. Michael Gervais' Morning Mindset Routine The First Rule of Mastery: Stop Worrying About What Other People Think of You by Michael Gervais, PhD Rethinking Success: Eight Essential Practices for Finding Meaning in Work and Life by J. Douglas Holladay Hit Refresh by Satya Nadella Key takeaways from this episode: 00:00 – Why FOPO quietly turns high-stakes sales conversations into moments of self-protection. 06:32 – A look inside the brain pattern that pulls leaders away from listening when presence matters most. 19:47 – What it really takes to tell the difference between useful pressure and activation that disrupts execution. 25:42 – Why elite performers treat mental training as a discipline, not a reaction to pressure. 41:18 – How rehearsing adversity helps leaders stay composed when the moment starts to break pattern. 48:20 – What leaders often overlook about the trust required for honest challenge on high-performing teams. 56:34 – Why psychological skill development is becoming part of how serious organizations prepare their people. Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management
More than half of law firms cite business development as a top gap — yet law schools rarely address it. Sales coaching helps legal teams build client acquisition skills, strengthen relationships, and drive revenue growth. To learn more, visit https://evergreensales.group/ Evergreen Sales Group City: Atlanta Address: 3333 Peachtree Road Northeast Website: https://evergreensales.group
What you'll learn in this episode: Why self-belief is the foundation of every successful business The GPS framework for achieving goals with clarity and focus How the “commit or quit” mindset removes distractions Why consistency beats talent in sales and entrepreneurship The CPI Communication Model for building trust and rapport How neuro-linguistic programming (NLP) improves communication Why follow-up is the most overlooked sales skill The SCARLET framework for hiring winning team members How great leaders teach people how to think, not what to do Why “You are good enough” is the ultimate entrepreneurial truth
This is from our video B2B Cold Call Example: What to Not Do. Watch the video here https://youtu.be/NisMWcFkyY0?si=bMc6jKpM1-4ZzvoN
In this segment, Marcy Stoudt, Founder of Revel Companies, breaks down how AI is changing one of the most important responsibilities in sales leadership: coaching. This conversation focuses on a simple but critical shift. For years, managers struggled to observe real customer interactions and give meaningful feedback at scale. With AI, that constraint is gone. At the same time, leaders are dealing with constant meetings and cognitive overload. Marcy explains how top operators are using AI not just to increase productivity, but to create space to think, coach, and lead more effectively. For CROs and frontline managers, this raises the standard. The tools are here. The question is how you use them. Marcy Stoudt is Founder of Revel Companies, where she advises revenue leaders on AI adoption, talent strategy, and organizational alignment. With deep experience in executive recruiting and sales leadership, she helps organizations shift from treating AI as a technology decision to embedding it into how work gets done across teams. Connect with Marcy: LinkedIn Website Get the Force Management framework for building and scaling predictable pipeline and revenue systems, with a focus on execution, alignment, and repeatability: The Predictable Revenue Framework: Guide for Leaders Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management
We're lucky to have Mark Sellers with us this week. He's the author of "The Funnel Principle" and "Blind Spots: The Hidden Killer of Sales Coaching," whose programs have been implemented in 20 countries. Mark shares his expertise on building effective key account teams, the importance of stakeholder mapping, and how to access senior decision-makers. Our conversation covers essential tools and methodologies, best practices for creating living, and the critical role of cadence in driving meaningful progress. You'll also hear a compelling real-world example from Mark's coaching experience, along with a practical list of key account management do's and don'ts. Outline of This Episode [00:00] Strategizing account growth [05:03] Understanding stakeholders in accounts [06:45] Importance of key account plans [12:23] Key account management tips [14:54] Building a global sales process The Value Perspective Key accounts are identified by the current value they deliver—often representing a significant portion of revenues or profits—or by their future potential to grow into major contributors. Drawing on the 80/20 principle, Mark highlights how companies like ITW prioritize the accounts that already provide substantial value ("the 80s") while also identifying those with "80 potential" for strategic investment. But the real challenge is not just identification; it's executing strategies to maximize those accounts. Organizations often stumble here, emphasizing selection but failing to follow through with disciplined execution. Building Teams for Success: Beyond the Solo Manager One of the most common pitfalls in transitioning from selling to managing key accounts is treating the process as a solo endeavor. Organizations must assemble dedicated teams for key accounts, not leave managers struggling alone. This approach leverages diverse expertise, aligns strategic objectives, and prevents competing agendas within the team. Too often, companies pile management responsibilities onto a salesperson whose instinct is to land deals and move on, rather than nurture long-term relationships. Success depends on both organizational support and the manager's mindset. Knowing Who's Who in the Zoo Effective key account management relies on understanding all stakeholders who influence your company's position within the client account. Mark emphasizes the necessity of stakeholder mapping, identifying advocates, influencers, veto holders, and competitors' supporters. Even when direct access to senior decision-makers like CFOs or CEOs is limited, having a plan to reach and engage relevant stakeholders is vital. "Top-to-top" meetings—matching executives on both sides—facilitate alignment and deepen relationships, ensuring objectives are mutually understood. Discipline Drives Progress Mark believes that there are two essentials when it comes to tools and methodologies: a robust key account plan and a systematic cadence for reviewing progress. The plan's worth depends on consistent follow-up; monthly or quarterly reviews ensure tasks are completed and strategies evolve as needed. Without cadence, even the best plans become stale reports. A structured playbook for these reviews fosters productive conversation and accountability—vital ingredients for moving the relationship forward. When it comes to key account plans, less is more. Mark advocates for concise plans—no more than two to three pages, supported by CRM for detailed information. Overly complex, document-heavy plans are rarely executed effectively. The best practice is to focus on live conversations that address progress, challenges, and next steps. Resources & People Mentioned Strategic Account Management Association Connect with Mark Sellers Mark Sellers LinkedIn URL - https://www.linkedin.com/in/funnelprinciple/ Mark Sellers Twitter URL – https://x.com/funnelprinciple Connect With Paul Watts LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show Notes by PODCAST FAST TRACK https://www.podcastfasttrack.com
WIN — What's Important Now In this episode of the Three Word Podcast, Lisa Thal shares a powerful mindset shift around the word WIN — What's Important Now. Winning is not always about the scoreboard, the title, the promotion, or the big milestone. Sometimes winning is having the courage to pause and ask, What matters most in this season of my life? Lisa reflects on a LinkedIn post she shared one year ago and how focusing on her WIN helped her make decisions aligned with what mattered most: starting her Mindset and Sales Coaching business, helping care for her 95-year-old mom with dementia, and creating more time with her wife, Olivia, and their pup, Denali. This episode explores the difference between pursuing and avoiding. Avoidance may feel safe in the moment, but pursuit creates momentum. When we focus on what is important now, we begin to win in ways that are more meaningful and aligned. Three Takeaways 1. Pause before you react. Busy does not always mean productive. Ask yourself what matters most right now. 2. Choose pursuit over avoidance. Identify one thing you have been avoiding and take one small step toward it. 3. Define winning for this season. Your WIN may look different today than it did a year ago, and that is okay. Reflection Question What is your WIN right now? Not someday. Not when everything is perfect. Not when fear disappears. What's Important Now? Until Next Time. Connect with Lisa: https://www.linkedin.com/in/lisathal/ http://threewordmeetings.com http://threewordpodcast
What you'll learn in this episode Why listening—not talking—is the ultimate sales skill The 3 steps of the CPI framework: connect energetically, ask adept questions, actively listen How to uncover what clients are afraid to admit Why setting emotional expectations prevents frustration and blame How to turn predictable problems into opportunities for trust The difference between fake rapport and real connection Why influence is something you're given, not something you chase How authentic listening positions you as the trusted expert To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
Kevin Beales, CEO and founder of My Sales Coach, joins the Sales Signal podcast to unpack why sales coaching remains one of the most overlooked levers in sales performance.Despite clear data showing a 60% performance difference between frequently coached and uncoached reps, most managers spend less than 5% of their time on true coaching.Kevin shares what the data really shows, why experienced reps are often the most neglected, and the practical framework - coaching plans, cadence, and conversation discipline - that separates real coaching from pipeline reviews dressed up as one-to-ones.If you'd like to read the MySalesCoach report that Kevin mentions in the episode, you can find it here: https://www.mysalescoach.com/the-state-of-sales-coaching-in-2026-report
Today, a segment from our episode on pipeline generation and building a repeatable revenue system with Christopher Vik, VP EMEA at Samsara and former CRO at Leapwork. In this clip, Chris breaks down why most pipeline generation efforts fail before they even start. He explains how preparation drives conviction, why reps avoid pipeline when they lack insight, and what leaders must do to build a culture where execution actually sticks. If you're trying to improve pipeline performance or develop more effective sellers, this is a perspective worth revisiting. Chris Vik is VP EMEA at Samsara and a former CRO at Leapwork and Go Autonomous, where he scaled go-to-market teams across new markets and high-growth environments. He is known for building structured revenue systems that connect pipeline generation, sales execution, and recruiting. Resources mentioned: Flip the Script by Oren Klaff Pitch Anything by Oren Klaff Get the Force Management framework for building and scaling predictable pipeline and revenue systems: The Predictable Revenue Framework: Guide for Leaders Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management
What you'll learn in this episode Why your business should always have backup talent ready The 3 types of talent: potential, emerging, and proven Why proven talent, though costly, is worth the investment How to evaluate a candidate's record of success The cultural fit questions to ask in every interview Why “if it's not a hell yes, it's not a yes” is the golden rule in hiring
How do you earn trust and drive sales success today? In this episode of Predictable B2B Success, Rory reunites with Scott Roy, co-founder of Whitten & Roy Partnership, to explore actionable strategies for building authentic relationships and empowering sales teams. The episode delves into Roy's discipline, mindset, and childhood influences, emphasizing why genuine care, active listening, and vulnerability are not just soft skills but essential tools for achieving measurable sales performance and driving organizational transformation. If you want practical guidance on building lasting business relationships, inspiring executive growth, and leveraging the human side of sales, this episode is for you. Scott Roy goes beyond strategy, sharing science-backed insights and real stories from London boardrooms to rural Africa to help you build trust and spark transformation. Whether you lead teams, manage sales pipelines, or want proven methods to strengthen business trust, you'll find clear, actionable lessons throughout the conversation. Let's dive in. Some topics we explore in this episode include: Establishing Trust and Credibility: How Scott Roy and his partner built credibility for their new consulting business, focusing on referrals and reputation .DQ (Decision Intelligence) Selling Method: A consultative, listening-first approach to identifying and solving client problems.Centrality of Trust in Business Relationships: Why authentic curiosity and care underpin lasting client trust.Vulnerability and Authenticity in Sales: The role of sharing personal stories and being genuine with clients.Personal Growth and Overcoming Limitations: Connecting childhood experiences to limiting beliefs and the importance of "rewiring" for sales success.Coaching Executives Through Blind Spots: Private, trust-based coaching methods for organizational leaders.Deep Listening and Asking Insightful Questions: Using active listening and expert questioning to uncover client needs.Purpose and Meaning in Sales: Helping salespeople identify personal and professional purpose, not just chase numbers.The Role of Sales Managers: Importance of regular check-ins and supporting salesperson growth.Legacy and Mission: Scott Roy's goal is to change global sales culture and promote ethical, decision-based selling.And much, much more…
CEO sales coaching expert Christopher Filipiak exposes the costly mistake founder-led businesses make when they hire salespeople before mastering revenue generation themselves. After working with 150+ companies, Christopher identified a pattern: CEOs avoid the one role where they hold the most leverage. In this episode of Play Big Faster, he unpacks the founder-to-CEO sales transition, the $400K price tag of a failed sales hire, and why business development coaching for executives starts with mindset, not tactics. Christopher reframes sales as an act of service shifting from fear-based "get energy" to purpose-driven "give energy" — and shares the sales readiness framework every entrepreneur needs before scaling a team.
Preparation does not become less important as sellers gain experience. It becomes more visible as a differentiator. In this replay segment with John Rowell, he breaks down of how disciplined pre-call preparation sharpens positioning, turns cold outreach into meaningful engagement, and allows reps to stay fully present in the moment. The conversation highlights why preparation is not just about information gathering, but about earning credibility, accelerating sales cycles, and creating the conditions for authentic customer conversations. John Rowell is the Co-Founder of Pinned Golf and a former enterprise sales leader with experience at EMC and Lacework. He brings a practitioner's perspective on applying enterprise sales discipline to startup growth. Connect with John: LinkedIn Pinned Golf Website Resources mentioned: Pin Golf's Caddie GPS Tablet Catch the full conversation, here: Pinned Golf: Making the Shift from Sales to Entrepreneurship Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management
Welcome back to Noob School! Today, I'm joined by a very special guest and a longtime friend of the show, Amy Brusky. Amy is the President of Kolbe Corp, and the work her company does is a huge reason reason I was able to grow a tiny company into a massive success. Years ago, I was a young sales manager struggling to get my team to make cold calls. A consultant named Bill Lee introduced me to the Kolbe Index, and it completely changed my life. It taught me how to stop whining about my team's performance and start hiring the right kind of people for the job. In this episode, Amy and I dive deep into why understanding your "doing" mind—your instinctive strengths—is the secret to finding what her stepmother and Kolbe founder Kathy Kolbe called "the freedom to be yourself". What we're talking about in this episode: The Three Parts of the Mind: Why your personality and intelligence only tell half the story, and why your instinctive way of taking action is the missing piece to your success. Building Your Hiring Avatar: I share my personal "recipe" for hiring, from the local "beer test" to making sure their Kolbe numbers match the role before I even meet them. Sales Strengths vs. Role Requirements: We discuss why some people are built for high-pressure cold calling while others, like a guy I once hired with high Factfinder numbers, are the only ones who can close a $25 million government deal that takes two years to finish. Permission to "Procrastinate": If you're like me and do your best work at the eleventh hour, Amy explains why that's actually "active procrastination" and how to work with that energy instead of feeling guilty. Career Wisdom for Your 20s: My advice to young professionals: stop trying to just "get a job" and start figuring out where you add the most value with the least amount of friction. If you're a leader trying to get your team right, or if you're just starting out and want to find a career where the day "flies by," you don't want to miss this conversation. Take the Kolbe A Index: kolbe.com Connect with Noob School: Don't forget to Like and Subscribe so we can keep bringing you these insights to help you reach your full potential!
Most companies don't fail because of product, they fail because they never build a clear, repeatable sales system around a problem that actually matters. That shows up early when founders delegate sales too soon, chase broad markets without focus, and struggle to translate technical insight into customer urgency. In this conversation, Lou Shipley brings a career spanning door-to-door selling to leading and teaching at Harvard to break down what separates companies that scale from those that stall. He introduces frameworks like the “problem with the problem” and the “murder board,” while reinforcing a consistent theme: sales is not a downstream function, it is the organizing discipline of the business. For leaders trying to build a high-performance culture or evaluate their next move, this conversation clarifies what to look for and what to avoid. Lou Shipley is a three-time CEO, Harvard Business School professor, and author of Unlikely Entrepreneurs. He has led multiple startups and previously taught sales at MIT. Connect with Lou: LinkedIn Website Resources mentioned: Unlikely Entrepreneurs: Wins, Losses, and Crucial Lessons on Building Great Companies by N. Louis Shipley and Patricia Favreau Key takeaways from this episode: 00:00 – How Lou Shipley built his sales foundation on 100% commission 06:00 – The 30-second mistake sellers keep making and how it kills deals early 10:33 – Why Lou Shipley believes emotional connection to the problem changes everything 25:55 – Why founders who delegate sales too early almost always get it wrong 33:33 – A behind-the-scenes look at how great teams pressure-test their strategy before the market does 40:22 – The three questions that instantly expose whether a company is worth joining 44:25 – Why narrowing your ICP is the fastest path to real revenue growth, not a limitation 58:33 – The real reason most companies fail before they ever scale Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management
In this conversation with Dan Rundle, we talk about what human-centered AI actually looks like inside a business. Dan shares his journey from early employee to CEO, why technology should strengthen people instead of sidelining them, and what separates leaders people want to follow from those they quietly leave. This episode isn't about chasing tools. It's about clarity, consistency, and using technology to improve the human experience — for employees and customers alike. If you believe AI should make teams better (not smaller), this one's worth your time.In this conversation with Dan Rundle, we talk about what human-centered AI actually looks like inside a business. Dan shares his journey from early employee to CEO, why technology should strengthen people instead of sidelining them, and what separates leaders people want to follow from those they quietly leave. This episode isn't about chasing tools. It's about clarity, consistency, and using technology to improve the human experience — for employees and customers alike. If you believe AI should make teams better (not smaller), this one's worth your time.
Mitch Matthews is a success coach, keynote speaker, and creator of the top 1% podcast DREAM THINK DO. Through his coaching and content, Mitch helps high-achieving leaders and entrepreneurs dream bigger, think better, and pursue meaningful work aligned with their purpose.Over the past two decades, Mitch has worked with organizations like NIKE, NASA, Disney, and United Airlines, helping leaders clarify direction and lead with impact. He has interviewed world-class performers—including Brendon Burchard, Michael Hyatt, Jamie Kern Lima, elite athletes, and Oscar winners—bringing powerful insights to his global audience. Mitch is also the creator of The Authority Bridge™, a coaching experience designed to help seasoned professionals build purpose-driven, legacy-worthy businesses.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Mitch Matthews to explore a refreshing approach to modern selling: Filter, Coach, Commit. Mitch explains that selling from the heart is about connecting the right people with the right solutions at the right time—even if that solution isn't yours.The conversation emphasizes the importance of intentional branding to attract ideal clients and repel poor-fit opportunities, as well as the power of saying “no” to build trust and long-term credibility. Mitch reframes sales conversations as coaching conversations—focused on listening deeply, clarifying needs, and guiding people toward meaningful action.This episode highlights the shift from transactional selling to relationship-driven coaching, where authenticity, alignment, and long-term thinking create lasting success.KEY TAKEAWAYSFocus on connecting the right people with the right solutions at the right time.The Filter, Coach, Commit framework helps attract, guide, and serve ideal clients.Saying “no” creates clarity, builds trust, and strengthens your brand.Approach sales conversations as coaching conversations—not pitches.HIGHLIGHT QUOTESWhen you can describe someone's problem better than they can, they assume you have the solution.A good brand attracts the right people and repels the wrong people.Coaching starts with listening and meeting people where they are.If you're ever in danger of being considered a commodity, relationships set you apart.ADDITIONAL RESOURCESMitch is offering Selling from the Heart listeners free access to the Next Chapter workshop! Use codes HEART or LOVE at checkout: https://members.matthewstraininginternational.com/next-chapterExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast! Nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine's Bestselling Book: Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter. Subscribe to The Selling from the Heart Podcast Youtube Channel! Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose
What you'll learn in this episode: Why focusing on action—not outcomes—keeps you consistent and motivated ● How making just 5–10 calls a day creates long-term sales momentum ● Why rejection and silence are signs you're doing the right work ● How to use Google Keyword Planner for free SEO research ● Simple video strategies to educate and engage without being “camera confident” ● The Facebook friend-adding and engagement method that boosts visibility ● Why the 4:1 content rule builds trust faster than constant selling ● How $5 a day in ads can generate thousands of views ● The importance of liking, commenting, and sharing your own content To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
What you'll learn in this episode: ● How to turn one client into multiple transactions ● Why genuine connection is the most powerful marketing strategy ● The mindset shift that builds lifetime loyalty ● How to create low-cost, high-impact touchpoints ● Why contribution and consistency guarantee referrals
What you'll learn on this episode: How your thoughts shape your outcomes and sales success The Self-Coaching Model for breaking negative thought and behavior cycles Why visualization, affirmations, and meditation rewire your mindset for better results How reading, mentorship, and strategic learning create massive shifts in your business Why the right community and influences are critical for consistent growth To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
If you treat AI as just tech or a tool, you're likely missing out on the true strategic benefit to your organization. Many leaders are waiting on IT, governance, or the “right stack” while competitors are already compounding gains through faster execution, better preparation, and tighter alignment. Marcy Stoudt returns to unpack why AI adoption starts with mindset, how productivity gains break without cross-functional integration, and why the next competitive edge will come from leaders who drive curiosity, coaching, and clarity in how their teams actually sell and hire. Marcy Stoudt is Founder of Revel Companies, where she advises revenue leaders on AI adoption, talent strategy, and organizational alignment. With deep experience in executive recruiting and sales leadership, she helps organizations shift from treating AI as a technology decision to embedding it into how work gets done across teams. Connect with Marcy: LinkedIn Website Get the Force Management framework for building AI-native revenue systems that drive repeatable execution and growth: The Predictable Revenue Framework: Guide for Leaders Key takeaways from this episode: 04:00 – Why AI adoption breaks when leaders treat it like a tech stack decision instead of changing how work actually gets done 14:17 – What CROs get wrong when they wait on IT to lead AI strategy while competitors move faster 23:00 – The daily discipline that separates leaders who are compounding AI advantage from those falling behind 30:00 – What it really looks like to use AI to create space, reduce noise, and improve how you think 39:40 – Where your real inefficiencies actually live and why your frontline already knows the answer 49:30 – What hiring looks like when every resume sounds perfect and signal gets harder to find 59:15 – Why AI is increasing the value of leadership fundamentals like alignment, coaching, and culture Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management
What you'll learn in this episode: ● The two real reasons salespeople leave a company ● How to retain top performers during slow or inconsistent sales cycles ● Why culture and connection matter more than compensation alone ● How to stay calm and lead with empathy when frustration rises ● The link between inconsistent deals and sales anxiety ● How Teach to Sell builds confidence, trust, and predictable income ● Why speaking to someone's potential creates long-term loyalty ● How to build a sales team that grows together instead of burning out To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
Robert J. Hunt is the business owner and peer group leader for REF Dallas, where he dedicates his expertise to elevating DFW-area CEOs and business owners. After spending the early part of his career in Marketing and Sales leadership, Robert made a significant pivot in 2013 to focus on helping leaders become the best versions of themselves. Through REF Dallas, he fosters a community of innovative minds, turning business challenges into profound opportunities for growth. Beyond the peer group, Robert provides personalized leadership coaching, emphasizing accountability and the pursuit of excellence for leaders committed to impact.SHOW SUMMARYIn this episode of Selling from the Heart Podcast. Larry Levine and Darrell Amy are joined by Robert J. Hunt, business owner, peer group leader for REF Dallas, and author of "Nobody Cares Until You Do," a guide to personal accountability. Robert defines selling from the heart as being genuine and authentic rather than relying solely on techniques and scripts. The conversation centers on accountability as ownership—distinct from responsibility—and emphasizes that salespeople must own their actions, attitude, energy, and results instead of blaming leads, the economy, coworkers, or tools. Robert outlines four victim traps—blame, excuses, "I can't," and waiting/hope—and encourages taking immediate action, even starting with one small step. He stresses that real accountability involves inviting others in through vulnerability (e.g., a coach or trusted person who won't enable excuses) while recognizing that only the individual can truly be accountable. Robert also addresses "head trash" and self-limiting beliefs, stating that identity caps performance and asserting that people are a "10" and can grow in every role. He shares a personal story of owing $90,000 in debt and selling their home to downsize as part of owning their situation and rebuilding. The episode includes how to get the book via Amazon, Audible (read by the authors), or at nobodycaresbook.com, and offers a free copy to the first two people who use the code word "Selling from the Heart." The hosts close by urging listeners to reflect rather than deflect, invest in themselves, and take action to build momentum.KEY TAKEAWAYSAccountability vs. Responsibility: Responsibility is what you do; accountability is owning how you do it - your attitude, energy, and entire effort.The Four Victim Traps: Blame, excuses, saying "I can't," and waiting/hoping keep you powerless.Own It to Change It: If you own your situation, you have the power to fix it. Nobody can force accountability on you.You Are Already a 10: You'll never perform higher than the identity you claim. Stop thinking you're less than a 10.Accountability Needs Vulnerability: Invite someone into your journey who won't accept excuses but will encourage your best.Take One Step Today: One small action builds momentum. Don't wait for perfect conditions.HIGHLIGHT QUOTES"Nobody cares about your junk unless you care enough to do something about it.""If you own it, you have the power to do something about it.""You'll never do any role in your life higher than the identity you claim to be. If you think you're a five, you'll never be more than a five.""We don't need someone who will make us feel better that we didn't do what we're supposed to do. We need people who will listen and encourage us to be the best version of ourselves.""The longer you stay as a victim, the less likely you will ever get out of it.""When you want the life you want, when you really, really want something, you won't give up. You'll press on.""Just own it. It doesn't get any better when you don't own it. It just gets worse."FOLLOW THE CONVERSATIONLearn more about Robert J. Hunt.LinkedIn: https://www.linkedin.com/in/roberthuntceo/Learn more about Darrell and Larry.Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/Website: https://www.sellingfromtheheart.net/ADDITIONAL RESOURCESDiscover Heart-Centered Leadership:Explore the Culture from the Heart Podcast and uncover the secrets to thriving workplace cultures. Know a visionary CEO? Nominate them today at
Episode NotesWhat you'll learn in this episode:● The unusual method Dan used to build unshakable confidence in sales● Why most people quit right before they succeed and how to make sure you don't● The “Borrowed Faith” strategy that allows you to gain confidence instantly● How focusing on activity, not results, is the key to consistent success● Why success is a direct reflection of your daily habits To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead
What you'll learn in this episode:● Why success is determined by consistent daily activity — not short-term results● How your habits shape your identity and long-term income● How to play to your superpower to stand out in any market● What truly drives sales motivation (vision, discipline, growth, and environment)● How to follow the 12-month roadmap to build predictable income in 2025● Why joining a supportive community accelerates growth and success To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead