The B2B POD

In this episode of The B2B POD, host Radwa Hassan and guest Abdallah Saqqa discuss why customer experience strategy should be iterative to stay relevant. Abdallah explains that the core of any customer experience strategy is the building and maintenance of a well-supported plan, which must be continuously adapted to keep up with changes in the market and the evolving needs of customers. Without an iterative design process, companies can quickly fall behind their competitors and lose control of their customer base. They highlight companies like Emirates, Qatar Airways, and Amazon as examples of businesses that excel in customer experience strategy and stress the importance of proper ownership from within the company to stay ahead in the game. Links:Follow us on the following platforms to never miss out on any updates:Instagram -https://www.instagram.com/theb2b_pod/ Facebook -https://www.facebook.com/TheB2BPOD LinkedIn -https://www.linkedin.com/company/78324636/Website -https://www.thepodcast.ae/theb2bpod/ Radwa LinkedIn -https://www.linkedin.com/in/radwa-hassan/ Abdallah Saqqa LinkedIn -https://www.linkedin.com/in/abdallahsaqqa/Review The B2B POD on your favourite platform to let us know what you think about the show.Thank You! Podcast Description:The B2B POD is the finest resource for knowledge on anything pertaining to the B2B sector. The podcast aims at providing topical and dynamic content, making it a vital tool for entrepreneurs to stay updated. Listen in as our season's host Radwa Hassan, brings together a variety of guests each week to discuss the relevant challenges of the industry.

In this episode, host Radwa Hassan speaks with Charbel Zreiby, an expert in digital transformation and technology innovation. They discuss the outlook on technology shifts that will shape businesses in the next 5 years.Charbel highlights the importance of embracing a digital mindset and adopting new technologies such as AI, blockchain, and IoT to drive business growth and stay competitive. He also emphasizes the need for companies to prioritize data security and privacy as cyber threats become increasingly sophisticated.The conversation delves into the impact of automation on the workforce and the need for reskilling and upskilling to ensure employees are equipped to work alongside new technologies. They also touch on the role of government regulations in shaping the future of tech and business.Overall, the discussion highlights the rapid pace of technological change and the need for businesses to stay agile and adaptable to thrive in the coming years.  Links:Follow us on the following platforms to never miss out on any updates:Instagram -https://www.instagram.com/theb2b_pod/ Facebook -https://www.facebook.com/TheB2BPOD LinkedIn -https://www.linkedin.com/company/78324636/Website -https://www.thepodcast.ae/theb2bpod/ Radwa LinkedIn -https://www.linkedin.com/in/radwa-hassan/ Charbel Zreiby LinkedIn -http://www.linkedin.com/in/charbelzreibyReview The B2B POD on your favourite platform to let us know what you think about the show.Thank You! Podcast Description:The B2B POD is the finest resource for knowledge on anything pertaining to the B2B sector. The podcast aims at providing topical and dynamic content, making it a vital tool for entrepreneurs to stay updated. Listen in as our season's host Radwa Hassan, brings together a variety of guests each week to discuss the relevant challenges of the industry.

In this episode of The B2B POD, host Radwa Hassan and guest Abdullah Khorami discuss the changes in digital transformation before and after the pandemic. They explore how the pandemic has affected the mobility and location of employees and the changing ways that customers interact with services. Khorami notes that productivity has increased as a result of the pandemic experience, as people have more flexibility.The episode also delves into the insights gained from research on people's behavior during digital transformation, from employees to CEOs. Khorami emphasizes the importance of understanding the needs and perspectives of different stakeholders, including the workforce and customers, in order to effectively implement digital transformation initiatives.Throughout the episode, Khorami provides practical advice for businesses looking to navigate the complex digital transformation landscape, including focusing on core objectives, building strong relationships with IT vendors and partners, and staying up-to-date on the latest technologies and trends.Follow us on the following platforms to never miss out on any updates:Instagram -https://www.instagram.com/theb2b_pod/ Facebook -https://www.facebook.com/TheB2BPOD LinkedIn -https://www.linkedin.com/company/78324636/Website -https://www.thepodcast.ae/theb2bpod/ Radwa Hassan LinkedIn -https://www.linkedin.com/in/radwa-hassan/ Abdullah Khorami LinkedIn -https://www.linkedin.com/in/abdullah-mohammad-khorami-6a4aa515/Review The B2B POD on your favourite platform to let us know what you think about the show.Thank You! Podcast Description:The B2B POD is the finest resource for knowledge on anything pertaining to the B2B sector. The podcast aims at providing topical and dynamic content, making it a vital tool for entrepreneurs to stay updated. Listen in as our season's host Radwa Hassan, brings together a variety of guests each week to discuss the relevant challenges of the industry.

In this episode of The B2B POD, we will discuss strategies for optimizing the performance of your marketing department and driving a culture of growth within your organization. Learn how to set clear goals and objectives, align your team's efforts with the overall goals of the company, and implement effective metrics for measuring success. Our guest Ali Raza will delve into the importance of fostering a culture of innovation and experimentation, as well as the role of effective communication and collaboration in driving growth. Listen in to gain valuable insights and actionable steps for anyone looking to boost the performance of their marketing department and drive growth within their organization.In this Episode: We introduce you to our gracious host Radwa Hassan and our guest Ali RazaAli Raza talks about the key ingredients to fostering a growth culture Our guest talks about the different generations and their behavior in the workplace.Radwa and Ali delve into the conversation of establishing a common dialogue between various functions. How a growth culture impacts and benefits marketing Steps to bring your team on board towards fostering growth in a companyWhy organisations need to adopt a growth culture and infinite mindset and how it will benefit them  Follow us on the following platforms to never miss out on any updates: Instagram -https://www.instagram.com/theb2b_pod/Facebook - https://www.facebook.com/TheB2BPODLinkedIn - https://www.linkedin.com/company/78324636/Website - https://www.thepodcast.ae/theb2bpod/Radwa LinkedIn - https://www.linkedin.com/in/radwa-hassan/Ali Raza LinkedIn -https://www.linkedin.com/in/ali-raza-380412104/

What separates a great leader from a mediocre one? A manager's behavior has a direct link to employee experiences of inclusion—in fact, almost half of an employee's experience of inclusion can be explained by managerial inclusive leadership behaviors.Employees' experiences of inclusion at work explain how constructively teams problem-solve, how engaged employees are, how interested they are in staying at their jobs, and how much they feel like they can innovate.This Episode of The B2B POD is intended to help leaders understand how to move towards a more inclusive approach to leadership and steer away by unconscious biases. Listen in as our Host Radwas Hassan engages in a discussion with Mustafa Ali, a Sales Leader and a Leadership coach based in the UAE. In this Episode: We introduce you to our gracious host Radwa Hassan and our guest Mustafa AliLearn about systematic biases and unconscious biasesHow to ensure diversity and inclusion within your organization and teamOur Guest shared his expertise on how to be an inclusive leaderCheck your Biases - https://implicit.harvard.edu/implicit/takeatest.htmlFollow us on the following platforms to never miss out on any updates: Instagram -https://www.instagram.com/theb2b_pod/Facebook -https://www.facebook.com/TheB2BPODLinkedIn - https://www.linkedin.com/company/78324636/Website -https://www.thepodcast.ae/theb2bpod/Radwa LinkedIn -https://www.linkedin.com/in/radwa-hassan/Mustafa LinkedIn -https://www.linkedin.com/in/mustafa5/Review The B2B POD on your favourite platform to let us know what you think about the show.Thank You!

Why do so many leaders get Leadership wrong? Leadership can be a dealbreaker in most organizations. Many people get it wrong, or at least some of them do, and many times they don't even realize it. However, given how quickly the marketing landscape is evolving, collaboration between teams and practicing self-awareness to understand what's not working out is necessary. Do you wish to know what the different types of leaders are and what good leadership really is? Tune in to Episode 8 of The B2B POD and indulge in an engaging discussion between our host Radwa Hassan and guest Robert Jordan, where they elaborate on the different types of leaders and how they take on a crisis in their own individual ways.In this Episode -  We introduce you to our gracious host Radwa Hassan and our guest Robert Jordan.Give you a general overview of the challenges leaders face and how to overcome them.Our guest shares his insights on Leadership styles in his book Right Leader Right Time. Discover your leadership style for a winning career and company. In closing, we'd like to say thank you for tuning in to The B2B POD this week. We hope to see you for Episode 9.Episode highlights -[00:01]   Radwa introduces the guest Robert Jordan[00:14]   Radwa introduces the topic for the episode [01:11]   Radwa Hassan introduces the guest Robert Jordan[02:43]   Radwa cites a statistic from Gallup organization    [03:13]   Radwa asks what are the different types of leaders and what is good leadership.[05:48]  Robert explains the traits of Remarkable leaders[07:42]   Robert explains the 4 leadership styles called FABS [11:16]  Robert explains the Builder leadership type with an example [17:22]   Robert explains his perceptions written in his book Right Leader Right Time. [17:52]   Robert explains his perceptions as a Fixer leader[19:01]   Robert explains his views as an Artist leader with an example [21:27]   Radwa asks Robert which leadership style is most prevalent in the market[24:52]  Radwa talks about how important it is to lead by example to be a leader[26:01]   Radwa asks Robert for his Key takeaways for the listeners in their Leadership    journey           [26:48]   Robert states the harsh reality of leaders [28:05]   Robert gives an example of Cheryl Sandberg who left Google and went to Facebook  and was a great example of a leader [29:44] Radwa talks about Cheryl Sandberg having the 4 leadership styles[31:09] Robert shares a common trait among FABS leaders [32:31] Robert shares his psychologist's views on leadership[33:43] Radwa encourages the listeners to read Robert's book Right Leader Right Time.[34:25] The EndFollow us on: Instagram FacebookLinkedInB2B Pod Website Radwa LinkedIn Robert Jordan LinkedIn Right Leader Right Time: Robert Jordan and Olivia Wagner:Websites:  www.interimexecs.com & www.rightleader.com

If stated correctly, the silos between sales and marketing departments are a long-standing issue throughout every industry. Do you wish to learn how to bridge the gap between these misalignments? Tune in to Episode 7 of The B2B POD, and indulge in an engaging discussion between our host Radwa Hassan and guest Sunita Hadani, where they elaborate on the challenges and solutions to building a successful connection between an agency and a marketer.In this Episode, We introduce you to our gracious host Radwa Hassan and our guest Sunita Hadani.Give you a general overview of the challenges and their solutions to correct the misalignment between agencies and marketers.Our guest shares some tips and tricks to get both of them on the same page. In closing, we'd like to say thank you for tuning in to The B2B POD this week. We hope to see you for Episode 8.Episode highlights -[00:10]   Radwa introduces the guest and topic for the episode [00:35]   About Sunita[03:33]   Radwa asks Sunita about her experience with establishing an agency         [04:11]   Sunita elaborates on how the digital age has affected the relationship                    between marketers and agencies    [08:24]   Radwa asks Sunita for her perspective on working in an agency[05:17]   Sunita explains the need for agencies to transform themselves [06:37]   Sunita elaborates on multiple challenges and the pressure that                    today's agencies  face                   [07:05]   Radwa explains the crisis of new competitors in the IT industry                        [08:46]   Sunita explains how the modern agencies function[09:29]   Sunita elaborates on the importance of the agency and                    marketing relationship[10:15]   Radwa  asks Sunita her views after moving from the                     corporate side to the agency side                      [13:17]   Radwa asks Sunita for her tips for Marketers and Agencies                     to build the  relationship                  [13:38]   Sunita gives her tips for Marketers to build a strong relationship                    with the Agencies[15:49]   Radwa gives tips on how to successfully run an agency. [18:23]  The End     Meanwhile, you can follow us on the following platforms to never miss out on any updates: Instagram -https://www.instagram.com/theb2b_pod/Facebook -  https://www.facebook.com/TheB2BPODLinkedIn - https://www.linkedin.com/company/78324636/Website - https://www.thepodcast.ae/theb2bpod/Radwa LinkedIn - https://www.linkedin.com/in/radwa-hassan/

It's vital to prioritize your tasks to minimize the stress of multitasking and maximize your productivity. When it comes to prioritizing your tasks as a B2B marketer, do you have a strategy in place?  Tune in to Episode 6 of The B2B POD, and indulge in an engaging discussion between our host Radwa Hassan and guest Chris Tremaglio, where they elaborate on how B2B marketing professionals are under pressure to prioritize, the challenges while prioritizing, the consequences of not prioritizing, and more. Listen in to know more about Chris Tremaglio's honest opinion on the ruthless prioritization catch-22. In this Episode, ●    We introduce you to our gracious host Radwa Hassan and our guest        Chris Tremaglio●   An overview of the significance of prioritizing and the       consequences of doing otherwise.●   Our guest shares his opinion on ruthless prioritization for catch 22In closing, we'd like to say thank you for tuning in to The B2B POD this week. We hope to see you for Episode 7.Episode highlights -[00:19]  Radwa Hassan introduces the guest Chris Tremaglio [00:34]  About Chris Tremaglio[00:52]  Radwa speaks on How B2B marketing professionals are under pressure                  to prioritize[01:24]  Radwa talks about content and programs for customer service as a priority[02:03]  Radwa asks Chris his view on ruthless prioritization for catch 22 [02:25]  Chris explains his views on Ruthless prioritization[03:11]  Chris explains his views on catch 22[03:43]  Chris talks about the challenges while prioritizing[04:00]  Radwa talks about the consequences of not prioritizing[04:14]  Chris talks about the various ways of prioritizing within an organization[04:54]  Chris talks about the effects of Prioritization[14:18]  Radwa asks Chris how he simplifies marketing     [14:45]  Chris talks about prioritization as one of his greatest challenges    [18:35]  Chris talks about how ruthless prioritization applies to everyone[24:24]  Radwa asks Chris for tips on building quick wins and having ruthless                    prioritization[29:17]  Radwa gives her conclusion on the best marketing practices[29:46]  The EndMeanwhile, you can follow us on the following platforms to never miss out on any updates: Instagram - https://www.instagram.com/theb2b_pod/Facebook - https://www.facebook.com/TheB2BPODLinkedIn -  https://www.linkedin.com/company/78324636/Website - https://www.thepodcast.ae/theb2bpod/Radwa LinkedIn - https://www.linkedin.com/in/radwa-hassan/Chris Tremaglio - https://www.linkedin.com/in/chris-tremaglio/

Are you interested in knowing what the future holds for B2B demand agencies?Tune in to Episode 5 of The B2B POD and indulge in the conversations of our host Radwa Hassa with the guest Anthony Riley and understand the fundamentals of maintaining a positive relationship with the clients.Take this opportunity to learn more about various trends, news, and future prospects of demand agencies and their impact on the B2B industry.In this Episode, ●    We introduce you to our lovely host Radwa Hassan and our guest Anthony Riley●    Give you an overview of the future of Demand agencies ●    Our guest shares his perception of old school agencies      In closing, we'd like to say thank you for tuning in to The B2B POD this week. We hope to see you for Episode 6.Episode highlight -[00:08] Radwa Hassan Introduces the guest Anthony Riley [00:38] About Anthony[03:22] Radwa asks Anthony about the disconnect of the consultant approach within an agency[04:05] Anthony explains his perception of old school agencies[04:43] Anthony explains about an intelligently integrated agency[05:06] Anthony explains where the true value of an agency lies for a B2B marketer[08:11] Radwa talks about the IT industry and their relationship with mature agencies [08:26] Radwa talks about the transformation of agencies[09:13] Radwa asks about the agencies in North America[09:40] Anthony explains the differences between the matured marketers and what they expect out of their agencies[11:01] Anthony speaks about the MX group's relationship with its partner agencies[13:49] Radwa explains how an agency should function[15:20] Radwa talks about the rise of the new age B2B Marketeer[15:39] Radwa asks about Ecommerce in the B2B space[18:18] Radwa talks about the importance of humanizing the brand and having engagements with the clients[20:45] Radwa asks about what is the high turnover in organizations[21:08] Radwa asks about how the change in the client's organization impacts the agencies environment[21:23] Anthony explains how the change in the client's organization impacts the agencies environment[25:23] Anthony talks about the importance of trusting agencies[27:40] Radwa asks Anthony about how the MX group functions as an integrated agency[27:48] Anthony explains about the MX group functions as an integrated agency[28:22] Radwa asks Anthony to give three tips for the CEO of an agency[28:31] Anthony shares his three tips for the CEO of an agency[29:52] The EndMeanwhile, you can follow us on the following platforms to never miss out on any updates: Instagram - https://www.instagram.com/theb2b_pod/Facebook - https://www.facebook.com/TheB2BPODLinkedIn - https://www.linkedin.com/company/78324636/Website -  https://www.thepodcast.ae/theb2bpod/Radwa LinkedIn - https://www.linkedin.com/in/radwa-hassan/Anthony Riley - https://www.linkedin.com/in/tonyjriley/Review The B2B POD on your favorite platform 

In today's fast-paced world, maintaining healthy client relationships is just as important for B2B marketers. If you're struggling to maintain a positive client relationship, we have something special in store for you! Tune in to Episode 4 of The B2B POD with our host Radwa Hassan and guest Jason Gladu where they discuss the pain points related to how consumers are disconnected from brands or companies-and elaborate on how you can fix it.In this Episode, We introduce you to our host Radwa Hassan and guest Jason Gladu.Give you a checklist of dos and don'ts for keeping a positive customer relationship.Our guest offers advice and guidance on how to reconnect with clients. In closing, we'd like to say thank you for tuning in to The B2B POD this week. We hope to see you for Episode 5.  Episode highlight:  [00:31]   Radwa Hassan  introduces the guest Jason Gladu  [00:55]   About Jason Gladu [02:06]   Radwa asks about the great disconnect between B2B marketers and  agencies    [02:55]   Jason explains the disconnect between clients and the agencies [04:10]   Radwa asks Jason  who should incentivize the agency? Should it be the client  or                     agency.  [04:32]   Jason explains his views and opinions on who should incentivize the agencies  [05:39]   Radwa speaks about the perceptions of agencies [06:15]   Jason explains his perceptions of agencies [12:00]   Jason talks about the importance of having empathy towards the client [13:45]   Radwa talks about how agencies perceive difficult clients  [15:23]   Radwa asks Jason what is a good lead  and how to reach the end of the funnel [15:30]   Jason explains his views on  how to reach the  end of the funnel   [18:44]   Radwa talks about the importance of understanding how every client is different [24:40]   Radwa talks about A players and C players from an Agency perspective [27:02]   Jason gives  five tips and tricks on what makes an agency successful  [39:20]   The End Meanwhile, you can follow us on the following platforms to never miss out on any updates:Instagram - https://www.instagram.com/theb2b_pod/Facebook - https://www.facebook.com/TheB2BPODLinkedIn - https://www.linkedin.com/company/78324636/Website - https://www.thepodcast.ae/theb2bpod/Radwa LinkedIn - https://www.linkedin.com/in/radwa-hassan/Jason Gladu - https://www.linkedin.com/in/jasongladu/Review The B2B POD on your favorite platform to let us know what you think about the show.Thank You!Podcast Description:The B2B POD is the next big source of information about what's happening in the B2B industry. The podcast is a one-stop shop for everyone interested in updating themselves with the latest news, trends, and technologies of the B2B industry. Tune in and listen to the intriguing conversations with our 

Are you wondering what is the role of digitalization in the marketing and ad industry? Or want to know Karim's perception of Influencer marketing? If yes, then tune in as we bring to you, Episode 3 of the B2B POD where our host Radwa Hassan with our guest Karim Fahmy speaks about Digital Marketing and the engineering of consent. In this Episode,●  We introduce you to our lovely host Radwa Hassan and our guest Karim Fahmy●  Give you an overview of the role of digitalization in the marketing and ad industry●  Our guest gives recommendations & tips on how you could protect yourself from      digital  fatigue and overselling?       In closing, we'd like to say thank you for tuning in to The B2B POD this week. We hope to see you for Episode 4.Episode highlight:[00:45]  Radwa Hassan Introduces the guest Karim Fahmy  [01:10]  About Karim [03:44]  Radwa asks Karim what are some of the trends that we see in the marketing and ad industry [05:33]  Karim explains the impact of technology[06:35]  Karim explains the ROI aspects [06:53]  Karim explains about traditional marketing[07:41]  Radwas hassan speaks about lazy marketing[10:28]  Karim talks about the Digital Services Act [11:06]  Radwa asks about the impact of influencer marketing[12:50]  Karim explains about the traditional ways of influencer marketing[13:46]  Radwa asks about the EU regulations of the Digital Services Act and its impact on content marketing [15:52]  Radwa asks about what is the Digital Services Act and how it works[16:44]  Karim explains about platforms and their claims to take down content[17:02]  Karim explains about content engagement [19:22]  Radwa talks about Platforms and their algorithms [21:47]  Radwa asks how would you protect yourself as a consumer from the digital fatigue and the overselling [23:54]  Karim talks about the past advertising trends[26:42]  Karim gives his recommendations and tips on how to retain customers [30:10]  Karim talks about the term Digital first[31:38]  The End Meanwhile, you can follow us on the following platforms to never miss out on any updates:Instagram - https://www.instagram.com/theb2b_pod/Facebook - https://www.facebook.com/TheB2BPODLinkedIn - https://www.linkedin.com/company/78324636/Website - https://www.thepodcast.ae/theb2bpod/Radwa LinkedIn - https://www.linkedin.com/in/radwa-hassan/Karim Fahmy - https://www.linkedin.com/in/karimf/Review The B2B POD on your favorite platform to let us know what you think about the show.Thank You!Podcast Description:The B2B POD is the next big source of information about what's happening in the B2B industry. The podcast is a one-stop shop for everyone interested in updating themselves w

Are you wondering how the B2B process works? Or do you want to know the best practices for generating MQLs and SQLs? Or are you interested to know the recommendations & best strategies for marketers to enable sales with better-qualified leads? If yes, then tune in as we bring to you, Episode 2 of the B2B POD where our host Radwa Hassan with our guest Umesh Malhotra speaks about Why you must create a brand new lead scoring model in 2022 to talk to hidden SQLs? Get all insights from our guest Umesh Malhotra the B2B Expert with an experience of 20 years in the B2B Space as he addresses all the aspects of MQLs and SQLs. In this Episode,●  We introduce you to our guest, Umesh Malhotra●  Give you an overview of the challenges of lead conversion for MQLs and SQLs●  Our guest gives recommendations & best strategies for conversions of MQLs, SQLs, and  SQOs   In closing, we'd like to say thank you for tuning in to The B2B POD this week. We hope to see you for Episode 3.Episode highlights - [00:48] Radwa Hassan introduces the guest Umesh Malhotra[01:10] About Umesh [01:54] Radwa asks about why you must create a brand new lead scoring model in 2022 to talk to hidden SQL's[02:33] Umesh explains the challenges before and after the pandemic for qualifying leads [03:29] Umesh explains the pain points of the prospects after the pandemic[04:45] Umesh explains the B2B industry going digital due to the pandemic [05:16] Radwa asks what are your recommendations for marketers to enable sales with better-qualified leads. [08:13] Radwa asks what type of qualifying questions and filters do you use with your targets to have a better grading[10:38] Radwa asks how do you see buyer intent as a qualifying approach[12:35] Radwa asks would you pay less for a larger number of MQLs or a much higher cost for an SQO?   [16:04] Umesh explains the importance of SQL leads[16:34] Umesh explains the Challenges of converting MQLs[20:12] Radwa asks Umesh for recommendations for conversion of MQLs[21:59] Umesh explains the best digital platforms for engagement [23:36] The endMeanwhile, you can follow us on the following platforms to never miss out on any updates:Instagram - https://www.instagram.com/theb2b_pod/Facebook - https://www.facebook.com/TheB2BPODLinkedIn - https://www.linkedin.com/company/78324636/Website - https://www.thepodcast.ae/theb2bpod/Radwa LinkedIn - https://www.linkedin.com/in/radwa-hassan/Umesh Malhotra - https://www.linkedin.com/in/umesh/Review The B2B POD on your favorite platform to let us know what you think about the show.Thank You!Podcast Description:The B2B POD is the next big source of information about what's happening in the B2B industry. The podcast is a one-stop shop for everyone interested in updating themselves with the latest news, trends, and technologies of the B2B industry. Tune in and listen to the intriguing conversations with our season host Radwa Hassan as she covers a profuse number of topics with a diverse set of guests.

Are you struggling to maintain the lead conversion rate throughout your marketing campaign? Or do you find it difficult to maintain the outcome of your marketing campaign? If yes, then tune in as we bring to you, Episode 1 of the B2B POD where our host Radwa Hassan with the guest Samah El Naggar speaks about the challenges of Lead Conversion and how to improve them with the help of different marketing tactics. Get a glimpse of how early adaptation to digital sales and market planning can improve your campaigns. In this Episode, We introduce you to our guest, Samah El NaggarGive you a brief overview of the challenges of lead conversion Our guest speaks about different tactics needed to deploy to optimize the campaigns. In closing, we'd like to say thank you for tuning in to The B2B POD this week. We hope to see you for Episode 2. Episode highlight -[00:27] Radwa Hassan introduces the guest Samah El Naggar.[01:01] Radwa asks Samah about the challenges of conversion with a marketing campaign[02:22] Samah explains how we can improve the campaign performance consistently.[10:54] Radwa asks Samah how the pandemic has impacted digital marketing [11:26] Samah explains the key elements and tactics they adopted during the pandemic[17:49] Radwa asks how to deploy successful marketing campaigns [20:18] Samah explains key features to creating successful marketing campaigns. [27:56] The endMeanwhile, you can follow us on the following platforms to never miss out on any updates: Instagram - https://www.instagram.com/theb2b_pod/Facebook - https://www.facebook.com/TheB2BPODLinkedIn - https://www.linkedin.com/company/78324636/Website - https://www.thepodcast.ae/theb2bpod/Radwa LinkedIn - https://www.linkedin.com/in/radwa-hassan/Samah El Naggar - https://www.linkedin.com/in/samahelnaggar/Review The B2B POD on your favorite platform to let us know what you think about the show.Thank You!Podcast Description The B2B POD is the next big source of information about what's happening in the B2B industry. The podcast is a one-stop shop for everyone interested in updating themselves with the latest news, trends, and technologies of the B2B industry. Tune in and listen to the intriguing conversations with our season host Radwa Hassan as she covers a profuse number of topics with a diverse set of guests.

Are you an individual intrigued by the fast developments of the B2B industry and wish to know more about it? The B2B POD aims at providing you with insights into everything that's going on in the B2B industry, the outlook on the future, the challenges, what is currently being done, and a lot more, as our host Radwa Hassan addresses the latest trends, practices, and services in the industry.In this Episode 0, We introduce you to our lovely hostGive you a brief on real-time challenges in B2B marketingTell you how our podcast will help you increase your knowledge of B2B industryIn closing, we'd like to say thank you for tuning in to The B2B POD this week. We hope to see you for Episode 1. Episode highlight [0:40] Radwa Hassan's introduction [1: 05] Radwa talks about real-time challenges in B2B marketing[1:19]  Radwa talks about the necessity of digital adoption [2:48] Radwa tells us about who will benefit from this podcast[3:46] The endMeanwhile, you can follow us on the following platforms to never miss out on any updates: Instagram - https://www.instagram.com/theb2b_pod/Facebook - https://www.facebook.com/TheB2BPODLinkedIn - https://www.linkedin.com/company/78324636/Website - https://www.thepodcast.ae/theb2bpod/Radwa LinkedIn - https://www.linkedin.com/in/radwa-hassan/Review The B2B POD on your favorite platform to let us know what you think about the show.Thank You!