Podcasts about marketing optimization

My conversation with Mitsunaga Kikuchi and Rocco Baldasarre of Shirofune digs into the intricacies of campaign management, focusing on how to optimize performance through data-driven strategies. Mitsu explains the importance of identifying opportunities within campaigns and adjusting priorities based on performance metrics. Our discussion also touches on future trends in advertising and the evolving role of data in marketing decisions.TAKEAWAYSThe product optimizes campaign performance by adjusting budgets and bids.Identifying opportunities in campaigns is crucial for success.Efficiency is a key focus in managing multiple campaigns.Data plays a significant role in shaping marketing strategies.Future advertising trends will heavily rely on data analytics.Understanding peak performance times can enhance campaign results.The ability to adapt campaigns in real-time is essential.Prioritizing high-performing products can lead to better outcomes.Marketing strategies must evolve with changing consumer behavior.Collaboration between data and creativity is vital for effective advertising.Chapters00:00Introduction to Shirofune and Its Founders03:02The Unique Approach of Human Intelligence in Marketing05:50Optimizing Campaigns: The Role of Technology08:38Adapting to Market Changes and Consumer Behavior11:27The Future of Advertising and Attribution14:04Closing Thoughts and Company Philosophy

Welcome to the 74th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jacky Lambert, Director of Ecommerce at YourSurprise, for an in-depth discussion on ecommerce growth strategies, evolving market landscapes, and the role of AI in scaling businesses. Jacky discusses actionable insights on adapting to new digital channels, building agile teams, and leveraging marketing automation to drive sustainable expansion across multiple markets.

Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the Inner Circle: https://www.mindshiftbusinessacademy.com/Want help to market, grow, and scale your business? Schedule a free strategy session: https://offers.yokellocal.com/growth-strategy-session In this episode:Learn how we doubled qualified sales leads with just a 15% increase in budget! This proven lead generation strategy transformed a 40-year-old company's results from 320 to 680 sales calls per year.KEY TAKEAWAYS:Doubled sales qualified leads with only 15% budget increaseReduced cost per lead from $420 to $225Success through buyer psychology, not content creationBottom-up funnel optimization strategyWe love feedback. Send us a text message.Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Dive into the world of paid media with expert Zach Cochran, together with Prentice and Bethany as they debunk common misconceptions and share actionable strategies for growth. Whether you're struggling to drive awareness or scale your customer acquisition, this episode is packed with insights to help you optimize your paid advertising efforts. Don't miss out on their insights and real-life success stories that can help you transform your marketing efforts. Connect with Zach Cochran LinkedIn Texas by Texas (TXT) ResourcesDoor No. 3 WebsiteDoor No. 3 LinkedInDoor No. 3 Instagram Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn 

Key Questions(01:46) How did you get to where you are today?(03:50) Can you tell us briefly what is Funnelytics?(06:32) Who's your ideal client?(09:39) Is there a mistake that your new clients or customers have when they come into your world?(14:30) How do you get in front of those digital agencies or your ideal clients?(27:44) What are some of your goals that you have for the next year or two?(30:28) What do you think is your biggest roadblock in reaching that goal?(32:15) Are you an analytical-minded person? Do you understand all the analytics and stuff?(33:35) What's the best advice that you have ever been given?(36:46) What's the best advice you have ever given?(38:13) You have taken a few companies to multifigures. Do you have any advice on that process?(41:33) Then after, with the acquisition systems that you put in place, that's more when you can really start to remove yourself?(47:54) Is there anything that we haven't talked about yet that you would like to touch on?(48:04) Where can we go to find out more about you and what you do? Episode NotesGuest: Mikael DiaFounder of Funnelytics, a tool for visualizing and optimizing customer journeysExpert in digital marketing and scaling businessesKey Topics Discussed:Mikael's Journey:Transition from a T-shirt business to digital marketingLaunch and growth of FunnelyticsUnderstanding Funnelytics:Visual mapping of customer journeysCombining strategy and data for better marketing decisionsIdeal Clients:Performance-driven marketers and agenciesChallenges and Solutions:Importance of retaining customers for long-term successSteps to achieve product-market fitScaling a Business:Differentiating between simple and easy processesBuilding and systemizing acquisition enginesRemoving bottlenecks in the delivery process Mikael Diahttps://funnelytics.io/Facebook Group - https://www.facebook.com/groups/501796653521090Facebook - https://www.facebook.com/mikael.dia/LinkedIn -  https://www.linkedin.com/in/mikaeldia/Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.com

In this episode of the Table Rush Talk Show, Mischa Zvegintzov interviews JJ Reynolds, analytics expert and founder of Vision Labs. JJ shares his expertise on how to transform mere clicks into actionable marketing strategies. They discuss the importance of asking the right questions, measuring what matters, and making data-driven decisions to optimize marketing efforts. JJ also introduces Vision Labs' unique measurement culture and their program, The Lab, designed to help businesses improve their analytics and reporting capabilities.Show NotesIntroduction to JJ Reynolds: Founder of Vision Labs, specializing in turning data into actionable marketing strategies.Vision Labs' Mission: Helping businesses measure and improve their marketing operations through a measurement culture.Key Topics Discussed:Importance of asking the right questions and knowing what to measure.Tactical advice on email click-through rates, ad spend analysis, and overall marketing performance.Vision Labs' approach to setting up comprehensive tracking and reporting systems.The Lab Program: A training and community platform for solopreneurs, small agencies, and internal teams to enhance their technical marketing skills.Where to Find More Information:Visit visionlabs.com to learn more about Vision Labs and their services.Check out www.visionlabs.com/lab for details on The Lab program. Mischa's Stuff!Guest Speak On 50 Podcasts In 100 Days! Join The Influence Army Waitlist HERE!Join The Influence Army Newsletter Here!Email me: contact@belove.mediaFor social Media: FaceBook - https://www.facebook.com/MrMischaLinkedIn - https://www.linkedin.com/in/mischaz/Subscribe and share with your business associates who could use a listen!

What are the four cornerstones of marketing optimization? Today, I want to unravel these key concepts, each designed to significantly enhance your marketing effectiveness and skyrocket your return on investment. 

In our latest chat, we're tackling the ins and outs of digital marketing and how it can totally transform your vet practice. We're talking about drawing in new clients, keeping them engaged, and making sure they stick around. I'm here to guide you through this journey, so let's jump right in! First off, I want to give a massive shoutout to our sponsors, WhiteSpark and CallRail. These folks are changing the game in digital marketing, and I'll be spilling the beans on how their services can seriously up your practice's game. Now, let's get to the good stuff. We're zeroing in on client-centered marketing because, let's face it, your clients are the heart of your practice. It's not just about listing what you can do; it's about understanding and addressing what your clients and their furry friends need. From the moment they call your practice to the messages they read on your website, it's all about making them feel heard and cared for. And it doesn't stop there. We're diving into how to create meaningful interactions, educate your clients right from the start, and even how to get them to sing your praises to others. Plus, we can't ignore the power of online reviews. I'll share some killer strategies on how to manage feedback to boost your online rep. This episode is jam-packed with actionable tips that can make your practice the go-to spot for pet care. So, if you're ready to make some waves in your digital marketing efforts and create a practice that truly resonates with pet owners, you won't want to miss this. Stick around for more episodes where we'll keep unraveling the world of veterinary digital marketing. Until next time, let's keep pushing the boundaries and making those meaningful connections with our clients. Catch you on the flip side!

If you've ever wondered what it takes to build a brand that resonates with the heart, our latest conversation with Pia Beck is your ticket to insider knowledge. This chat brings to the forefront Pia's profound business acumen as we dissect the essence of follow-through and its pivotal role in sculpting a cohesive brand experience. Diving deeper, we discuss robust strategies for forging community networks - from initiating outreach to other entrepreneurs to the value in in-person engagement. Community, according to Pia, is a cornerstone in her blueprint for scaling businesses, whether it be her innovative consulting approach or her thriving enterprise, Considered Coffee. This episode is not just about the strategies but the mentality behind them. Pia accentuates the necessity for action, exemplified by her coffee venture and consulting firm's multifaceted revenue streams. Her narrative is a blend of both her dedication to entrepreneurial success and the candid admission of the challenges, such as embracing the role of 'no' within client relationships and the unpredictable nature of business ownership. Pia Beck's expertise extends to a comprehensive 'full stack' approach - a principle borrowed from tech, yet fully applicable to the art of creating seamless customer journeys. This method not only propels the efficiency of marketing strategies but importantly cultivates long-term client partnerships. Immerse yourself in this deep dive on the LOVE Unplugged podcast and let Pia Beck's industrious spirit inspire your next business move, fostering a culture where refinement, strategic scaling, and personal growth walk hand in hand. WHAT'S COVERED IN THIS EPISODE 11:55 Taking action is more valuable than speculation. 15:00 Learning to say no, discovering professional boundaries. 25:52 Leadership training shifting to soft skills due to automation. 32:28 Effective marketing requires thorough understanding and groundwork. 40:53 Facilitating social connections through client introductions. 46:35 Scale means different things, consulting to client-driven services. CONNECT WITH OUR GUEST Website: https://curatewell.co Instagram: https://www.instagram.com/curatewellco Facebook: https://www.facebook.com/curatewellco LinkedIn: https://www.linkedin.com/company/curate-well-co YOUR RESOURCES Work 1:1 with Jessica Frigon: https://www.projectloveco.com/services CEO Thrive Kit: https://projectloveco.myflodesk.com/ceothrivekit

This tough love talk is not just about growing your business revenue to grow it, but instead to grow your most aligned revenue streams, ditch the ones that aren't working, and ensure you have diversified streams that can bring in passive revenue without you working 1-1 all the time, and then to grow those streams! WHAT WE'RE DIVING INTO:Finding Your More Life NumberHow To Strategically Forecast Your FinancesWhen To Start, Stop, and ShiftUnderstanding That Making More Money Can Be SimpleJoin the More Life Mastery course and get instant access to the spreadsheets talked about in this episode!Ready to simplify, diversify, optimize, and increase your income? ⬇️Join the Live Workshop: Revenue & Marketing Optimization taking place on Wednesday, February 7 & 14 from 10:00 AM - 12:00 PM CST. Use code: POD15 for 15% off!Check out the rest of the Live Workshops and use code: POD15 for 15% off each one:→ More Life Mastery Course & Live Workshop→ Business Freedom Bootcamp→ Time & Energy Optimization for Entrepreneurs→ Growing Your Business Without Relying on Social Media↪ Or bundle them all for BIG savings!

In this episode, Mischa Zvegintzov sits down with Danny Maloney, the CEO and founder of Tailwind, to explore the transformative power of AI in marketing. Danny discusses how Tailwind is helping small businesses and solopreneurs by automating and optimizing marketing strategies. From creating content to managing ad budgets, Tailwind is making it easier for businesses to reach their target audience effectively. Danny shares success stories, insights on the future of AI in marketing, and tips for small businesses looking to leverage AI technology.Show Notes:Introduction to Danny Maloney and Tailwind.The role of AI in today's marketing strategies.How Tailwind is empowering small businesses and solopreneurs.Success stories and testimonials from Tailwind users.Discussion on the future of AI in marketing.Tips for small businesses on incorporating AI into their marketing plans.Q&A with Danny Maloney: Insights on AI, entrepreneurship, and digital marketing trends.Conclusion and takeaways for listeners.Join The Influence Army Waitlist HERE!Email me: contact@belove.mediaFor social Media:      https://www.facebook.com/MrMischaSubscribe and share with your business associates who could use a listen!

Lost in the world of marketing as a home service contractor? Fear not! Kevin LaSage, founder of Searchlight, shares his insights on making data-driven decisions that maximize your marketing investments. He unveils how his platform ties digital marketing efforts to customer activity in a CRM, offering real-time optimization to any marketing strategy. Kevin also underscores the importance of transparency and the benefits of having all marketing channels unified on one platform.We've all heard that change is the only constant, and in the realm of consumer behavior, this couldn't be truer. Discover why today's consumers are favoring chatbots, online forms, and schedulers over traditional phone calls as we explore this shift and its impact on business conversion rates. We emphasize how quick responses can make the difference between winning and losing a lead and why businesses need to adapt to the preferences of tech-savvy generations.The world of home service is not exempt from the ongoing digital revolution. We delve into the effectiveness of Google Ads in customer acquisition and discuss the rising cost of these ads. Here, Kevin introduces us to the concept that not all leads are created equal, as 75% of website conversions do not lead to paying customers. The conversation transitions into how AI technology is transforming areas like plumbing and roofing and how Searchlight uses AI to enhance customer service. So buckle up and get ready for an enlightening journey through the world of data-driven marketing for home service contractors.https://www.searchlightdigital.io/successful-life-podcast/ Support the showhttps://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1https://www.amazon.com/Dark-Side-AI-Sales-Frankenstein-ebook/dp/B0BX6G5THP/ref=sr_1_3?crid=16J189ZUCE8K6&keywords=corey+berrier&qid=1678457765&sprefix=corey+berrier%2Caps%2C111&sr=8-3https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyghttps://www.facebook.com/corey.berrier https://www.linkedin.com/in/coreysalescoach/

Today's topic revolves around a common issue in marketing – when things aren't working as expected. The reality is that marketing doesn't always yield immediate results; it often requires optimization and perseverance. Many marketers give up too soon, not realizing that success is within reach if they stick with it. In today's episode I share my approach to solving this problem. By understanding their experience, their objections, and their motivations, you can uncover the key to successful marketing. Listen in to discover the secret sauce behind turning marketing struggles into success stories. If you're looking to make the most of the remaining days of the year and elevate your marketing game, this is a must listen. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter  Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com

Reinis Krumins is the Co-founder of AgencyJR, helping e-commerce businesses scale quickly through their unique product launch formula. They specialize in email marketing for seven and eight-figure brands. AgencyJR is the second marketing service he founded; his first was Sprelf Media in 2018. Reinis is also the Product Director for Frozen Ventures, LLC and has a background in social media graphic design. In this episode… Email marketing can be an afterthought for many online businesses. Most people are familiar with the constant barrage of meaningless emails that wind up costing more than they generate revenue. However, there is a better way to use emails that can lead to significant increases in sales. Reinis Krumins co-founded AgencyJR in 2019 to help other businesses use emails that actually convert. Its process has been refined over the years, with clients seeing an average boost of $127,000 in monthly email sales. So what do you need to know about the system for your own business? Guillaume Le Tual interviews Reinis Krumins, the Co-founder of AgencyJR, to discuss a better way of using email marketing. They talk about how to bring in and keep customers, Black Friday emails, and product launches. The two also talk over the experience you can only get when working with established brands. Hear the rest on this episode of the Ecommerce Wizards Podcast.

Joseph has a proven track record of success, having worked with over 500 SMBs, managed millions of dollars in advertisement campaigns, and helped businesses scale by as much as 4 million in annual revenue.In this episode, Joseph will explain why it's critical for businesses to be hyper-local before expanding, and he will also introduce his revolutionary marketing platform "Slingshot," local to mid-sized companies can now achieve growth and increased revenue like never before.Connect With Joseph:Facebook: https://www.facebook.com/LavahotJoeConnellInstagram: https://www.instagram.com/josephconnelljr/Podcast: www.lavahotpodcast.comMarketing Agency Website: https://golavahot.com/Software: poweredbyslingshot.com 

In this episode of The B2B POD, we will discuss strategies for optimizing the performance of your marketing department and driving a culture of growth within your organization. Learn how to set clear goals and objectives, align your team's efforts with the overall goals of the company, and implement effective metrics for measuring success. Our guest Ali Raza will delve into the importance of fostering a culture of innovation and experimentation, as well as the role of effective communication and collaboration in driving growth. Listen in to gain valuable insights and actionable steps for anyone looking to boost the performance of their marketing department and drive growth within their organization.In this Episode: We introduce you to our gracious host Radwa Hassan and our guest Ali RazaAli Raza talks about the key ingredients to fostering a growth culture Our guest talks about the different generations and their behavior in the workplace.Radwa and Ali delve into the conversation of establishing a common dialogue between various functions. How a growth culture impacts and benefits marketing Steps to bring your team on board towards fostering growth in a companyWhy organisations need to adopt a growth culture and infinite mindset and how it will benefit them  Follow us on the following platforms to never miss out on any updates: Instagram -https://www.instagram.com/theb2b_pod/Facebook - https://www.facebook.com/TheB2BPODLinkedIn - https://www.linkedin.com/company/78324636/Website - https://www.thepodcast.ae/theb2bpod/Radwa LinkedIn - https://www.linkedin.com/in/radwa-hassan/Ali Raza LinkedIn -https://www.linkedin.com/in/ali-raza-380412104/

Scott was joined virtually by Conor Anderson, Partner and Head of Advisor Services. AdvisorAssist provides comprehensive turnkey solutions for both new and transitioning advisors as well as established registered investment advisor (RIA) firms. In this episode you will learn the following: Compliance industry updatesHow AdvisorAssist acts as the advisor's advisorHow to optimize and protect your businessMarket trend and auditsConnect with Scott on LinkedInConnect with Conor on LinkedInFor more on The Optimized Advisor Podcast click here  For more on AdvisorAssist click hereFollow us on LinkedInFollow us on InstagramFollow us on Facebook**This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com

For manufacturers optimizing marketing and sales processes to drive revenue performance, there's one rule that stands out above all others. In this episode of The Kula Ring, Jeff and Carman dissect the Golden Rule of sales and marketing optimization while highlighting several illustrative examples.

Proudly sponsored by https://www.pymc-labs.io/ (PyMC Labs), the Bayesian Consultancy. https://calendar.google.com/calendar/appointments/schedules/AcZssZ1nOI_SElJzSiQ2sXBDiaW9w98ErjnHVzmHcSilYNWeXxJgV870NGuWZUGo3W-8-gDG8jIXQhBf (Book a call), or get in touch! Inviting someone like Luciano Paz on a stats podcast is both a pleasure and a challenge — he does so many things brilliantly that you have too many questions to ask him… In this episode, I've chosen — not without difficulty — to focus on the applications of Bayesian stats in the marketing industry, especially Media Mix Models. Ok, I also asked Luciano about other topics — but you know me, I like to talk… Originally, Luciano studied physics. He then did a PhD and postdoc in neuroscience, before transitioning into industry. During his time in academia, he used stats, machine learning and data science concepts here and there, but not in a very organized way. But at the end of his postdoc, he got into PyMC — and that's when everything changed… He loved the community and decided to hop on board to exit academia into a better life. After leaving academia, he worked at a company that wanted to do data science but that, for privacy reasons, didn't have a lot of data. And now, Luciano is one of the folks working full time at the PyMC Labs consultancy. But Luciano is not only one of the cool nerds building this crazy Bayesian adventures. He also did a lot of piano and ninjutsu. Sooooo, don't provoke him — either in the streets or at a karaoke bar… Our theme music is « Good Bayesian », by Baba Brinkman (feat MC Lars and Mega Ran). Check out his awesome work at https://bababrinkman.com/ (https://bababrinkman.com/) ! Thank you to my Patrons for making this episode possible! Yusuke Saito, Avi Bryant, Ero Carrera, Giuliano Cruz, Tim Gasser, James Wade, Tradd Salvo, Adam Bartonicek, William Benton, Alan O'Donnell, Mark Ormsby, James Ahloy, Robin Taylor, Thomas Wiecki, Chad Scherrer, Nathaniel Neitzke, Zwelithini Tunyiswa, Elea McDonnell Feit, Bertrand Wilden, James Thompson, Stephen Oates, Gian Luca Di Tanna, Jack Wells, Matthew Maldonado, Ian Costley, Ally Salim, Larry Gill, Joshua Duncan, Ian Moran, Paul Oreto, Colin Caprani, George Ho, Colin Carroll, Nathaniel Burbank, Michael Osthege, Rémi Louf, Clive Edelsten, Henri Wallen, Hugo Botha, Vinh Nguyen, Raul Maldonado, Marcin Elantkowski, Adam C. Smith, Will Kurt, Andrew Moskowitz, Hector Munoz, Marco Gorelli, Simon Kessell, Bradley Rode, Patrick Kelley, Rick Anderson, Casper de Bruin, Philippe Labonde, Matthew McAnear, Michael Hankin, Cameron Smith, Luis Iberico, Tomáš Frýda, Ryan Wesslen, Andreas Netti, Riley King, Aaron Jones, Yoshiyuki Hamajima, Sven De Maeyer, Michael DeCrescenzo, Fergal M, Mason Yahr, Naoya Kanai, Steven Rowland, Aubrey Clayton, Jeannine Sue, Omri Har Shemesh and Lin Yu Sha. Visit https://www.patreon.com/learnbayesstats (https://www.patreon.com/learnbayesstats) to unlock exclusive Bayesian swag ;) Links from the show: Luciano's website: https://lucianopaz.github.io/ (https://lucianopaz.github.io/) Luciano on GitHub: https://github.com/lucianopaz (https://github.com/lucianopaz) Luciano on LinkedIn: https://www.linkedin.com/in/luciano-paz-4139b5123/ (https://www.linkedin.com/in/luciano-paz-4139b5123/) Bayesian Media Mix Modeling for Marketing Optimization: https://www.pymc-labs.io/blog-posts/bayesian-media-mix-modeling-for-marketing-optimization/ (https://www.pymc-labs.io/blog-posts/bayesian-media-mix-modeling-for-marketing-optimization/) Improving the Speed and Accuracy of Bayesian Media Mix Models: https://www.pymc-labs.io/blog-posts/reducing-customer-acquisition-costs-how-we-helped-optimizing-hellofreshs-marketing-budget/ (https://www.pymc-labs.io/blog-posts/reducing-customer-acquisition-costs-how-we-helped-optimizing-hellofreshs-marketing-budget/) Speeding up HelloFresh's Bayesian AB tests by 60x:...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the founder of https://southstreetmarketing.com/ (South Street & Co)., Kaitlyn Study.  South Street & Co. is a digital marketing agency that helps small to medium sized businesses grow their reach online. They specialize in service-based companies, such as doctors, lawyers, landscapers, and more. They help with everything from email marketing and social media to optimizing their website, SEO, blogging, and more. South Street focuses especially on the Orlando area and on localized marketing, but they work with companies from all over the country.  Kaitlyn and Josh explore how South Street works with their clients. First of all, they look at their client's logo and brand. Next, they review their website. Then, they work on optimizing their website for conversion. Kaitlyn shares one great way to increase traffic is to ask your existing clients to leave reviews and ask them to be authentic about their experience in working with you.  Another area of focus for South Street & Co. is automation and optimization. While you should personalize marketing for your audience, you definitely need to optimize and automate what can be.  Google My Business is another great resource to take advantage of. This feature through Google shows where your business is located and Google user reviews. They introduce new features all the time, including posts and call tracking. You can even granularly specify your services. The biggest mistake Kaitlyn sees is that business owners don't fill out everything on their Google My Business. You should add everything you can to it and answer every single review, good or bad. This shows your audience and prospects that you engage and care about feedback. Josh and Kaitlyn discuss how the investment of just an hour or two is all it takes to flesh out and optimize your Google My Business listing. Don't miss an opportunity here for reach and optimization – fill it out and utilize its features to boost your local reach especially.  Kaitlyn also explores the power of automation a little more. Make sure you dot your i's and cross your t's when you streamline with automation. There's no magic formula – you just have to use the right tools. Zapier, a favorite software of both our host and guest, connects two programs that otherwise wouldn't be so that they can communicate with each other. You can integrate and automate using programs just like this one, all by building bridges between your major processes and applications.  Want to learn more? Check out the South Street & Co. website at https://southstreetmarketing.com/ (https://southstreetmarketing.com/).  Check out South Street & Co. on LinkedIn at https://www.linkedin.com/company/south-street-&-co--a-marketing-agency/ (https://www.linkedin.com/company/south-street-&-co--a-marketing-agency/).  Check out Kaitlyn Study on LinkedIn at https://www.linkedin.com/in/kaitlyn-m-cook/ (https://www.linkedin.com/in/kaitlyn-m-cook/).  Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).

More than ever, the attention span of a B2B buyer is fleeting. In the age of COVID-19, B2B CEOs are adding lead response time to the short list of key metrics reviewed daily. Why? Because every lead counts right now. When a lead raises a hand asking for sales to get in touch, the likelihood of conversion to an opportunity correlates with timely follow-up. Leadership is right to focus on this tactical metric right now. As far back as 2011, a study in the Harvard Business Review found that companies are just too slow to respond. The authors found that the reasons for this… ... Read more at blog [dot] qflow [dot] ai

As QFlow.ai has grown over the last twelve months, one area of our focus has been supporting our most security-minded customers’ needs. Many of these types of enhancements take place behind the scenes. So when they don’t, we celebrate a bit… We are pleased to announce that QFlow.ai is now Okta-verified and available in the Okta Integration Network.

Christine Leonard, Director of Marketing Optimization at Amplify, came onto State of Demand Gen for an episode of Back to Basics about marketing optimization and the buyer experience. They touched on how to avoid a leaky funnel by making sure in ICP buyers are being handled appropriately, and how a phenomenal buyer experience can be a differentiator. Chris and Christine went back and forth on why marketers should be shadowing their sales teams so they understand what happens when a lead is passed over to sales. Chris suggested diving into lead-to-win percentage by source, and they discussed the varying role of RevOps. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

We start this blog by stating the obvious. There are two requirements to performant marketing: 1) to generate high quality leads, and 2) to do so as efficiently as possible in terms of resources consumed. In practice unfortunately, these objectives often get forgotten as marketing teams sustain pressure from the organization. This leads to an outsized focus on lead volume, to the detriment of quality and efficiency. Let's examine each of these two objectives carefully and try to understand the best way to achieve both. ... Read more at blog [dot] qflow [dot] ai

Scott Heinila had Davin Salvagno back on virtually with Social Media Specialist, Annie Cooper, in studio to talk all things social media. Davin shares about his upcoming event, the Purpose Summit which will be May 11 – 13, 2021. Annie and Davin share the benefits of being on social media both personally and professionally, they provide insights on how to reach customers and clients by being vulnerable and building trust. They share simple steps to follow to get your social media pages up and running. This is a must listen if you are looking to take your social media marketing to the next level. Connect with Scott on LinkedInConnect with Davin on LinkedInConnect with Annie on LinkedInFollow AC Social Designs on InstagramFor more on The Optimized Advisor Podcast click here  For more on the Purpose Summit click hereFor more on AC Social Designs click here Listen to Ep. 005: Living Life with Purpose Now and Forever with Davin Salvagno hereFollow us on LinkedInFollow us on  InstagramFollow us on Facebook **This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com 

Ayat is a co-founder and managing partner of Invesp - an online marketing and conversion optimization company. She and her team help companies grow their revenue by testing different elements on the websites like buttons, headlines, etc. In this episode, we discussed her story from a teacher to a co-founder of a tech company. Ayat Shukairy Is A Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization with over 14 years of entrepreneurial and marketing experience. Ayat took her consulting business, Invesp, from a one-man shop to a global consulting brand that helps companies increase online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery and many more. In 2016, Ayat cofounded FigPii, an all-in-one growth hacking platform. Her new startup leveraged the success of Invesp as well as the growth hacking methods he had deployed across some of the leading brands to solve marketers’ most pressing problems. Ayat’s book, Conversion Optimization, combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create killer websites. Ayat provides one of the most comprehensive lists of strategies and actionable insights for helping websites capture more of their visitors into lifetime customers. She provides insights grounded in comprehensive research, the best contemporary psychology and behavioral science which any company can start implementing immediately. Ayat is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences, business groups and academic forums throughout the world including Inbound, SMX, SES, Content Marketing World, BOFs, and many others. She has inspired audiences to rethink their approach to marketing, and her work has helped hundreds of businesses to increase sales and growth. --- Send in a voice message: https://anchor.fm/muslimsonfire/message

“In Q1  of 2021, we spent $4,315 on Trend and made $51,194 from working with creators on Trend's platform.” Ashton Marshall #DTCPOD“We make sure and pick influencers who are aligned with  our product and our target market.” Ashton Marshall #DTCPOD“At the end of the day, you need to create trust. That's the only way people are going to buy it from you.” Ashton Marshall #DTCPOD“Our Facebook group has about 2 million people in it. The reason it works so well is that the people in that group post content about their interests and support each other.” Ashton Marshall #DTCPOD“People miss out on many opportunities because they aren't as open-minded. If something doesn't work once, give it another shot in a more optimistic way.” Ashton Marshall #DTCPODWe Speak About:[00:55] About Ashton and Mindful Health[05:10] Affiliate vs Influencer marketing[06:45] Growing brands and engaging audiences[11:20] Ashton learning and using influencer marketing[16:35 How Mindful Health drives results[18:05] Utilizing content to boost results[20:35] Ashton’s Facebook group with 2 million users[27:00] Remaining optimistic with your brand[28:10] What’s next for Mindful HealthWhen used right, influencers can 7x your revenue. Ashton Marshall, Affiliate Manager of Mindful Health, joins the POD to talk about the differences as well as the benefits of influencer marketing and working with creators. Mindful Health focuses on internal and external wellness, acquiring brands to promote and achieve their mission. In the podcast, Ashton not only discusses the benefits of influencers but also the benefits of a good affiliate strategy.Affiliate and Influencers are two different things that are often confused, but affiliate generally encompasses email and traffic. It is a lot easier to gauge specific traffic from affiliates, rather than through using influencers, and understand how much revenue can be generated. But when you combine spend with gut and analytics, influencer marketing can be much more lucrative than affiliate marketing sometimes.Influencer Marketing has shown to be a necessary strategy for Mindful Health. In the past, Ashton had little success working with influencers to grow the brand, especially Instagram. Using Trend has helped Ashton and Mindful Health with achieving more success with influencer marketing. Trend pre-vets influencers for brands. Pre-vetted influencers on Trend create better content and have more to offer to brands. This was key in Ashton's success with Trend. It is also important to understand and know your audience so that you can properly get the message across to them. Stay tuned as Ashton shares his experience as an affiliate manager and working with influencers for Mindful Health and how it has helped the brand growIf you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Mindful Health’s website: https://mindfulhealthlife.com/Mindful Health on Twitter: https://twitter.com/mindfulhealth

 “I love the idea of crowdfunding. I'm a huge community builder, super connector, and I love the idea of building an army of people who are fighting for us to succeed.” @cbm #DTCPOD“Our products can create a lot more intimacy and conversation. And I think it's a beautiful thing in a world that's increasingly digital to be in the physical product space.” @cbm #DTCPOD“And I think building interesting networks and online communities allow you to move a bit faster, even if the industry does not move at that pace.” @cbm #DTCPOD“There's an initial boom when you launch and then waves of booms with periods to mellow out. That’s how we've done a pretty good job at keeping that momentum going.” @cbm #DTCPOD“We post every day on Instagram. We're commenting on other people's posts. And I think that engagement is really important.” @cbm #DTCPODWe Speak About:[01:20] About Courtney and AKUA[03:20] AKUA’s history in crowdfunding[07:15] Developing the initial Kelp Jerky product[10:55] The sustainability of using kelp[13:45] Courtney’s transition from tech to food[15:35] Building a community with your brand[19:40] Richard Branson’s testimony for AKUA[23:50] Advice for other founders[25:45] What’s next for AKUAProduct lines can be both sustainable and successful. Courtney Boyd Myers, CEO and co-founder of AKUA, joins the POD to talk about AKUA’s dedication to sustainable meat alternatives in the form of ocean-farmed Kelp. Courtney first learned about kelp through a friend, who runs a nonprofit dedicated to growing kelp farms, which started her interest in kelp. AKUA utilized crowdfunding to expose their product and build an online community surrounding their brand. Kelp is both a sustainable source of food, but it is extremely high in nutritional value. The Kelp Jerky was their first product, trying to start with a dried, shelf stable product for their customers and later expand into other meat alternatives. Building an online community is important in developing your brand. The transition from the tech industry to the food industry for Courtney. One of the biggest challenges was the differences in pace between tech and food, but building a community was essential to Courtney’s success. Creating a product was difficult for Courtney and she underestimated the product development timeline. She created a facebook group to foster growth and build the community for her brand. Timing is important and maintaining momentum with content is important to keeping the community engaged and invested in your product. Stay tuned as Courtney shares her experience launching her sustainable meat alternative using kelp as well as building a community through crowdfunding and creating meaningful content. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Follow Courtney on Instagram: https://www.instagram.com/cbm/AKUA’s website: https://akua.co/AKUA’s Republic Page: https://republic.co/akuaFollow AKUA on Instagram: https://www.instagram.com/lifeakua/Follow AKUA on Twitter: https://twitter.com/lifeakua

A world in which marketing works productively with sales and vice versa can feel elusive. Like any relationship, it requires sustained effort and leaders must take steps to make that effort visible. From an organization's standpoint, how can we define “working productively”? ... Read more at blog [dot] qflow [dot] ai

This podcast and more content from AllTheLeads.com can also be found on YouTube and Facebook For the full show notes and list of resources mentioned, visit https://alltheleads.com/probate-mastermind-real-estate-podcast-309/ Join Future Episodes Live in the All The Leads Facebook Mastermind Group: https://facebook.com/groups/alltheleadsmastermindThanks for tuning in, and don’t forget to subscribe for future episodes! Episode Topics:Cold Calling Vs. Direct Mail: Best Strategy? (1:32)Calling Probate Leads With A Surviving Spouse (12:17)How To Get Started With A Limited Budget (19:05)B2B Marketing in the Probate Space (24:18)Earon Bevans Shares His Wholesaling Success With Probate Real Estate (30:58)Squatters, Evictions, and No Trespassing?? (38:08)Establishing your Credibility During A Cold Call (41:28)Commercial Property and Probate Real Estate (51:01)Bonus Resources:7 Creative Financing Strategies Every Real Estate Professional Should Know: Pros and Cons and When To Use Them: https://www.youtube.com/watch?v=wmVV1_UUMBQ Why EVERY Investor and Agent should have an Agent/Investor partner: https://alltheleads.com/agent-investing-get-real-estate-license/Also, check out Earon’s Facebook Community, Superhuman Wholesalers! Be sure to check out our full Mastermind Q&A PlaylistLooking to hear prospecting tips in action? Check out our live role play seriesMore training content available at alltheleads.com/blog--Interested in Probate Leads? https://alltheleads.com/probate-leadsMore on Accountability Coaching With Bruce Hill: https://alltheleads.com/real-estate-coachingCheck Out Probate Plus+ (Think PROPSTREAM for Probate Data): https://alltheleads.com/probateplusSupport the show (http://www.facebook.com/groups/alltheleadsmastermind)

Most B2B marketing professionals have used the Salesforce Campaign object. But if you’ve tried to reliably track marketing spend in a finance-friendly way using Salesforce campaigns, you’ve run into some fundamental limitations. Tracking ongoing campaign spend in marketing automation platforms HubSpot, Marketo, and Pardot is not possible — sadly, that’s why most teams end up in spreadsheets. ... Read more at blog [dot] qflow [dot] ai

"Discussion leads to discovery. Discovery leads to action. Action leads to rewards."In today's episode, Chris talks to Ray Swatzell - Executive Managing Director of Talent Marketing Optimization. Ray is a senior Talent Acquisition leader with enterprise and multi-site experience. He achieves "win the war on talent" success stories by hiring the best, filling in knowledge gaps, progressive recruiting design, system integrations, automation, and modern recruiting innovations! Today, they discuss how to stoplight your job reqs, marketing in recruiting (hint, its not good), value props and much more!For more information, contact Ray Swatzell on LinkedIn.

If you’re in the world of digital marketing, lead generation, social media, or you’re simply a content creator wishing to increase your visibility and performance, chances are you’re constantly looking for new ways to improve your SEO.  While there’s no shortage of websites, tools and courses designed for this purpose, few (if any) have proven… The post New Content Marketing Optimization Platform appeared first on Eric Schwartzman.

To be in the position of manager carries responsibility. It is a big deal. This post is written for first-time managers, but It might contain a couple reminders if you've been in the manager game for a while. In recent weeks, I've spoken to your highly ambitious direct reports. Some of what I heard prompted me to write this post. ... Read more at blog [dot] qflow [dot] ai

Convincing prospects to buy, add to cart, or get a quote is one of the most critical components of Marketing Optimization. But eCommerce strategy encompasses so much more!  Customer experience of course. Loyalty.  What's your ultimate eCommerce business plan? Revenue Lift? or Revenue Shift.  My guest on my podcast is Gigi J. Kizhakkechethipuzha, founder of Virtina, an eCommerce development firm with clients all over the world.  We talk about all about high level eCommerce strategies, and what makes people take action on your website.  It's all about convincing of course.  But listen to our compelling conversation! Gigi JK has about 27 years of experience in the business of technology. He's am eCommerce strategist/advisor to many organizations.  Recovering multi-tasking addict. Problem Solving Aficionado, especially the problem involves revenue, profit and customer experience.   

With the formation of QFlow.ai, I wanted to share a bit about what QFlow is and does, but also try to answer the question: why build QFlow? Let’s begin with the problem. Both I and my co-founder have spent years in executive positions (CFO, VP Finance, VP Operations, VP Marketing, etc.) at B2B companies. At each company, between sales, marketing, customer success, and finance, we had a lot of tools generating a lot of data. But our organizations were by and large stuck with outdated tools and skills to analyze that data. ... Read more at blog [dot] qflow [dot] ai

How are those open rates looking? As your email contact list grows, it takes a little more effort to manage.  You've got to protect your “sender reputation,” the metric by which email services decide whether your message is sent to the inbox — or to the dump. Today, we'll discuss a few tactics you can […] The post MBA1597 Advanced Email List Marketing Optimization + Free Ride Friday appeared first on The $100 MBA.

How are those open rates looking? As your email contact list grows, it takes a little more effort to manage.  You’ve got to protect your “sender reputation,” the metric by which email services decide whether your message is sent to the inbox — or to the dump. Today, we’ll discuss a few tactics you can […] The post MBA1597 Advanced Email List Marketing Optimization + Free Ride Friday appeared first on The $100 MBA.

Why you have to check out today’s podcast: Learn how the airline industry comes up with optimal pricing to maximize profitability  Find out how to come up with optimal pricing to move the industry appropriately even in a competitive environment.  Discover the needed skill sets of a leader to keep driving to get things done   Chris Amenechi is a VP of Pricing and Revenue Management at Copa Airlines, and Managing Director at Amencil, Inc. He is a transformative travel leader who is an expert in Merchandising, E-Commerce, Distribution, Pricing, Revenue Management, Planning, and Corporate Strategy, Digital and Data Strategy, Marketing Optimization, and Business Process Transformation.  In this episode, Chris shares about how revenue management works in designing a pricing mix for an airline company. He went on to discuss the people and skillsets needed to form a strong team to meet a company’s objectives. At the same time, he points out what leadership traits you need to possess to be an effective VP of Pricing.   “Pricing is not a sprint, it's a marathon. And so, yes, inasmuch as you're shortsighted to make a quarter work, you want to elevate the year and the next year and the next year. The whole idea is to get your product, depending on what it is, to be at the top of the marketplace.”  - Chris Amenechi   Increase Your Pricing Knowledge: Become a Champions of Value INSIDER! To sign up go to insider.championsofvalue.com   Topics Covered: 01:20 - What led Chris onto the Pricing path  02:11 - How does revenue management differ from yield management  04:30 - How much of the fees passengers pay add up to an airline’s profitability  07:45 - Thoughts on everyone being upset over airlines starting to charge for checked luggage  11:19 - How about giving a discount to passengers with no checked luggage  12:13 - The characteristics needed to become a VP for Pricing  15:57 - Why the need to look at pricing from a customer perspective, from an industry perspective and a competitive perspective   19:09 - Talking about the risk-averse nature of most management   21:06 - Who gets to be promoted or not   Key Takeaways: “If you want to get the optimal revenue point you've got to get into some revenue management, which means there are loss leaders, there's this cheaper prices, there's this more expensive prices based on all the demand, all the demand profiles you have, the customer profiles you have. Revenue management is the ideal pricing and allocation of inventory and combining the two is an optimal way to generate the most for the system of that airline.” - Chris Amenechi   “Everybody in the world, whether it's the phone companies, your cable companies, they're able to restructure their rate structures. So they would give you the minimal package and they'll go up to the big packages and then if you wanted anything additional was your choice. It’s the customer choice model and it was an upsell model.” - Chris Amenechi   “I would say two most important things needed to get promoted to VP are a dedication to being a bit of an innovator, a bit of an expert, and also a bit of a routine player. You've got to be able to do all three.” - Chris Amenechi   Connect with Chris Amenechi: LinkedIn   Connect with Mark Stiving:    Email: mark@impactpricing.com LinkedIn

Show Description: After recapping our Father's Day, CHOP/CHAZ zones, and stock talk for the week, we dive into some critical personal anecdotes about dealing with self struggles. Tim also shared how he used networking to his advantage at the golf course last weekend, which led to an exciting new marketing project. In the book talk section, we discuss how you can marry sales and marketing to optimize your business, and then explain what it means to "show up" in life. Show Highlights: 2:00-22:45: We provide our Father's Day weekend recaps, CHOP/CHAZ zones, and throw in some stock talk. 22:45-30:15: Tim talks about a critical relationship he cultivated the golf course, and the new project he is working on for the business owner. 30:15-35:00: Slager talks about overcoming internal struggles through mindset shifts and diet adjustments. 35:00-40:00: Slager discusses how you can find an optimal balance between sales and marketing to help grow your business and make the most of your investment (Changemaker, by Dr. John Berardi) 40:00-47:00: Tim talks about what it means to "show up" in life and for others. (Shoe Dog, by Phil Knight)

In this episode, Jay and Ramon are joined by guest Raphael Paulin-Daigle, Founder & CEO of SplitBase.SplitBase specializes in building high-converting landing pages and strong on-site experiences for eCommerce brands.With SplitBase’s experience in landing page optimization, Jay and Ramon join forces with Raphael to discuss how brands can get even more for their influencer marketing efforts using personas.One-to-one marketing, or at least the idea of it, has become increasingly important as consumers have become tired of catch-all traditional advertising. Thus, brands have turned to user-generated content to break through stale advertising.How do you dial in your marketing efforts even more?By segmenting consumers into personas, and using that user-generated content to create an even push to the one-to-one marketing consumers are asking for.We’ll discuss why traditional product pages aren’t the best place to send audiences and offer some suggested tools you can use to improve your conversion rate. We’ll also dive into why brands need to continue to optimize and how not doing so could result in you missing your maximum potential ROI.If you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.If you are interested in using the tools that Raphael mentioned during the podcast, here are the links:Unbounce: https://unbounce.com/Instapage: https://instapage.com/Shogun (Shopify app): https://apps.shopify.com/shogunFor more information on Raphael's company, SplitBase, visit: https://splitbase.com/

Guest: Kenneth Kinney, VP of Marketing and Digital Strategy, Ai Media Group, and host of "A Shark's Perspective" podcastIn a restructured economy, it’s important to think outside the box. Whether through remote work strategies, lead-gen automation, campaign platforms or strategic partnerships, you can optimize your efforts with measurable results. What can you do in the current environment and how should you look at the various channel marketing you’re using? Kenneth Kinney of Ai Media Group joins us to share it’s not only what you market but how you’re marketing today.

Are your affiliate marketing campaigns keeping you up late at night? If the repetitive tasks of pausing ads, changing landing pages, optimising bids etc... sounds familiar, this episode is definitely for you. Today we’re excited to have Losid Berberi, Chief Marketing Officer of TheOptimizer join us for an insightful talk on how automation can make running any affiliate marketing campaign much easier. It's even possible to create more than 65 campaigns with 5-6 creatives each under 20 mins! Make sure to listen to the end to find out about their upcoming updates on landing page creation! 

In today's marketing landscape, marketers rely on data and technology more than ever before. While marketing technology allow us to gather data, it also provides the ability to automate and optimize nearly every phase of the digital marketing lifecycle. Enter marketing optimization – the process by which a brand or organization improves their marketing efforts, and ultimately, maximizes their desired business outcomes. In this episode, we'll discuss optimization, it's impact on today's marketing tactics and how its reshaping marketing strategies as a whole.

Marketing Optimization: Interview with Todd Meisler - Episode 13 --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/mboezi/support

One of my favorite quotes is, "If you're not measuring, you're not marketing." This has never been more true than it is today. What worked yesterday is not guaranteed to work tomorrow. Learn, measure, and iterate so that you can continue to optimize your marketing efforts. The post Marketing and the Experimental Mindset appeared first on Control Mouse Media.

Getting beyond the marketing and jargon on the homepage of AI companies and figuring out what's actually happening, what results are being driven in business, is part of our job at TechEmergence. Shaking those answers out of founders is not always easy, but we didn't have to do much shaking with Yohai Sabag, chief data scientist for Optimove, a marketing AI and automation company in Israel. In this episode, he speaks about what humans are needed for in the optimization process, and what facets can be automated or distributed to a machine. Sabag gives an excellent walk-through of how marketers can use the "human-machine feedback loop" to optimize individual campaigns at scale.  

In marketing, there are lots of applications in AI and machine learning (ML), from recommendation engines to predictive analytics and beyond. At the company Adgorithms, there are even more ambitious projects underway - like automating the process of marketing altogether by having a machine run and generate ads, or test and spend the marketing budget of a company. Or Shani, CEO of Adgorithms, focuses on the quantitative aspects and optimization of online advertising, using algorithms to improve advertising processes. In this interview, Shani talks about how Adgorithms' smart marketing platform "Albert" meshes with humans' role in marketing, and also discusses how these roles might change over the next 5 to 10 years as we move towards ever more automated marketing processes.

Common Mistakes Made in Ecommerce and PPC as David Szetela welcomes ‎Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization with ‎Invesp Khalid Saleh. Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He’s the co-author of O’Reilly’s Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization. 

Common Mistakes Made in Ecommerce and PPC as David Szetela welcomes ‎Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization with ‎Invesp Khalid Saleh. Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He's the co-author of O'Reilly's Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization. 

Common Mistakes Made in Ecommerce and PPC as David Szetela welcomes ‎Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization with ‎Invesp Khalid Saleh. Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He's the co-author of O'Reilly's Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization. 

Common Mistakes Made in Ecommerce and PPC as David Szetela welcomes ‎Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization with ‎Invesp Khalid Saleh. Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He’s the co-author of O’Reilly’s Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization. 

Episode 27 the Empowered Podcast features Alex Harris, owner and creative mind behind Alex Designs. Alex shares how he reacted and recovered from the internet boom, how he got his first client, the methods he used to market and launch a very successful podcast about marketing optimization, ROI, and how we can become authorities in […] Click here EP27: How to Become an Authority in Your Niche w/ Marketing Optimization Expert, Alex Harris (@alexdesigns) to visit Ellory Wells and leave a comment.

Alex runs a full service website design company that helps people improve online revenue through conversion rate optimization and landing page optimization. He also hosts the successful Marketing Optimization podcast.

How to Take Your Site From Suck to Unsuck as Bas and Roy talk to Best Selling Author, Marketing Optimization and User Experience expert Bryan Eisenberg about a recent blog post entitled How to Go From Suck to Unsuck.

Welcome to episode #129 of Six Pixels Of Separation - The Twist Image Podcast. Friday was a brutal day. I came down with a terrible cold. Saturday rolled around and I wondered how I would ever get a new episode of this Podcast produced. I hopped on Twitter and asked anyone and everyone to come and help me crowdsource this new episode. This is one full episode with commentary from South Africa, Ireland, Canada, the U.S. and beyond. We also have in-depth discussion with Bryan Eisenberg, author of the new book, Always Be Testing, Blogger at GrokDotCom, co-founder of Future Now, and best-selling author of books like, Waiting For Your Cat To Bark and Call To Action. Enjoy this first-ever crowdsourced episode. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #129 - Host: Mitch Joel. Running time: 39:17. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, I'd love for you to connect with me, directly, through my Facebook profile instead of joining the group - but, that's your call. Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - Episode #11 featuring Michael Gerber - E-Myth Revisited and Awakening The Entrepreneur Within. The crowdsource episode begins here: Audio Comment - Sam Houston – Gamer DNA. Audio Comment – Peter O'Connell – Audio O'Connell. Audio Comment – Bill Sweetman – Sweetmantra – Yummy Names - Tucows. Audio Comment – Bernie Goldbach – Inside View. Generation Expects – Don Tapscott. Audio Comment – Kevin Behringer – Fly Over Marketing. Audio Comment – Dave Fleet – Thornley Fallis. Audio Comment – Marko Kulick – Photography.ca - Pets.ca. Audio Comment – Ahmed – Capetown, South Africa. In Conversation with Bryan Eisenberg – Future Now – GrokDotCom – Always Be Testing. Google Website Optimizer. Six Points of Separation – Six Ways To Always Be Testing: 1. Test something. 2. Keep at it. 3. Involve everybody. 4. Get help from the outside. 5. Develop a roadmap. 6. Keep getting educated. Audio Comment - Neil Bearse – Ninja Runner on Twitter. Music from the The PodSafe Music Network: Ingrid Michaelson – ‘Be OK'. Stand Up To Cancer. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #129 - Host: Mitch Joel. Tags: advertising always be testing audio oconnell awakening the entrepreneur within bernie goldbach bill sweetman blog blogging bryan eisenberg business dave fleet digital marketing don tapscott emyth revisited facebook facebook group fly over marketing foreword thinking future now gamer dna generation expects google google website optimizer greenfields report grokdotcom harpercollins canada ingrid michaelson inside view itunes kevin behringer marketing marko kulick mass media michael gerber motivational books neil bearse ninja runner online social network peter oconnell pets ca photography ca podcast podcasting podsafe music network sam houston six pixels of separation social media marketing stand up to cancer sweetmantra thornley fallis tucows twist image twitter web 20 yummy names