POPULARITY
2 episodes with marketing optimization
3 episodes with marketing optimization
2 episodes with marketing optimization
2 episodes with marketing optimization
2 episodes with marketing optimization
2 episodes with marketing optimization
7 episodes with marketing optimization
In this comprehensive episode, host Favour Obasi-ike, joined by guests Celese Williams, Dr. Fashion, and Ryan Dennis, cuts through the noise to deliver the five most essential SEO fixes small businesses must implement in 2026. Moving beyond abstract theory, the discussion provides a masterclass in actionable strategy, covering the non-negotiable foundations of site architecture, the currency of strategic link building, the revenue-killing impact of slow site speed, the power of dominating local search, and the technical integrations needed to get indexed and noticed by search engines.Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY PodcastKey TakeawaysMaster Your Site Architecture: A well-structured website with proper canonical tags, optimized images, and clear headings is the non-negotiable foundation for both user experience and search engine visibility.Treat Links as Currency: Strategically build internal and external links, ensuring every piece of content has a corresponding URL on your website to build authority and drive traffic from multiple sources.Prioritize Blazing-Fast Speed: A slow website kills conversions and rankings. Actively manage site speed through optimized hosting, a Content Delivery Network (CDN), and compressed media files.Dominate Your Geographic Area: For businesses serving specific areas, embedding location data (maps, zip codes, city names) directly into your site is crucial for capturing "near me"searches.Integrate to Accelerate: Directly connect your website to Google Search Console and Bing Webmaster Tools and manually submit new content to get indexed significantly faster than waiting for organic crawls.Detailed Show Notes & Timestamps[00:00:00] Introduction: Setting the Stage for 2026Host Favour Obasi-ike kicks off the new year by tackling the evergreen challenge of Search Engine Optimization. He frames "fixing" SEO not as a one-time task but as a continuous process of optimization that is fundamental to brand awareness, website traffic, and revenue growth. He provides an initial call to action, directing listeners to the link in the show description to book a consultation or subscribe to his email list for ongoing insights. With the stage set, the episode transitions into the first and most foundational technical fix for any small business website.[00:04:15] SEO Fix #1: Site Architecture - The Foundation of Your Digital PresenceSite architecture is the fundamental blueprint of a website, dictating how both users and search engine algorithms navigate, understand, and value its content. A strong architecture is the bedrockof any successful digital presence, ensuring content is organized, accessible, and easily discoverable.Key components of a robust site architecture include:Canonical Tags: A canonical tag tells search engines which version of a page is the "master copy," preventing duplicate content issues. As Favour Obasi-ike explains with the "Adam Apple"analogy, just as a person has one true name, your content must have one single, consistent identity recognized by search engines to avoid confusion.Image Optimization: Large, uncompressed image files are a primary cause of slow load times. Uploading images that are several megabytes in size will significantly degrade site performance and hurt search rankings.Link Health: Regularly checking for and fixing broken or duplicate links is essential for a clean and functional site structure.Website Updates: Using the "brushing your teeth" analogy, Favour Obasi-ike explains that keeping content and copyright dates current signals relevance. Search engines prioritize fresh, well-maintained content, and an outdated copyright date is a direct signal that a site may be abandoned or irrelevant.*Heading Tags (H1-H6):* Properly structured headings organize content for human readers and provide a clear hierarchy that helps search engines understand the main topics and subtopics of a page.URLs & Schema: Keyword-rich URLs (e.g., .../cookie-recipes) and schema markup (microdata for recipes, events, etc.) give search engines explicit context about a page's purpose, improving its chances of ranking for relevant queries.[00:14:30] Guest Spotlight: Celese Williams on Design, UX, and SEOGuest speaker Celese Williams distills her formula for a successful small business website into three core principles: simple design, easy user experience (UX), and findable SEO. She powerfully underscores this advice with her own success story, revealing that her "basic" but architecturally sound website generated $247,000 in revenue last year, proving that a solid foundation is more valuable than flashy design.With a solid architectural blueprint defined, the next strategic imperative is to establish realistic implementation timelines, which vary dramatically based on a business's starting point.[00:19:45] Strategy Session: SEO Timelines for New vs. Existing BusinessesDetermining a realistic timeline for SEO results is a common strategic challenge. The approach differs significantly for a business building its digital footprint from scratch versus one that is optimizing an existing but underperforming presence.Prospect ProfileProspect A: No online presence, thriving on referrals.6-12 Months: Building a digital foundation from the ground up requires significant time to establish authority, build content, and gain visibility. Favour Obasi-ike notes this timeline can be shortened to 3 months if a podcast is part of the strategy.Prospect B: Existing local presence, but not definitive.3-6 Months: Leveraging an existing foundation allows for a faster path to scalable results. The focus shifts from creation to optimization, building upon the authority the site already has.Celese Williams adds a critical counterpoint, emphasizing that industry competition is the ultimate "X factor" that can heavily influence any projected timeline. A business in a low-competition niche may see results faster, while one in a saturated market will face a longer road. From this high-level strategy, the focus shifts to the practical tactics of audience building across different platforms.[00:26:30] Community Q&A: Building a Social Media AudienceThis Q&A session addresses a common pain point for small businesses: how to efficiently build and maintain an audience across multiple social platforms without getting overwhelmed. The speakers offer a unified message centered on smart, focused distribution.Celese Williams' "Master a Few" Strategy:Trying to be on every platform is an unsustainable and difficult strategy.Businesses should focus on mastering the top 2-3 platforms where their target audience is most active and engaged.Dr. Fashion's "Smart Distribution" Method:She advocates for the "create once, distribute smartly" approach.This involves batch recording long-form content and using tools like repurpose.io to efficiently atomize and distribute it across various platforms, tailoring the hook for each audience.Favour Obasi-ike's "Ecosystem" Approach:He analyzes the importance of building a presence within a platform ecosystem like Meta (Facebook, Instagram, Threads, WhatsApp).He highlights the power of using long-form content, such as a podcast, as a source for dozens of micro-content pieces (clips, quotes, articles), which dramatically improves searchability and reach.[00:39:00] Case Study: The Power of Organic Keyword GrowthFavour Obasi-ike presents his own podcast as a powerful case study on the long-term value of consistent, high-quality content. He illustrates its organic keyword growth over just three months:Top 3 Keywords: Grew from 85 on October 13th to 198 in January.Top 10 Keywords: Grew from 91 on October 13th to 245 in January.Top 50 Keywords: Grew from 469 on October 13th to 1,196 in January.Top 100 Keywords: Grew from 238 on October 13th to 627 in January.This tangible growth demonstrates how a steady stream of relevant content creates a compounding interest effect on search visibility. The discussion on content distribution logically pivots back to a core SEO technical fix: the links that tie all that content together.[00:41:10] SEO Fix #2: Web Links - The Pathways to ProfitabilityLinks are the nervous system of a website, creating pathways that guide both users and search engines to valuable content. They are the currency of the internet, signaling authority and relevance.Favour Obasi-ike outlines a simple yet powerful three-step strategy for link building:Identify Core Products/Services: Begin with a clear understanding of what you sell. This focus will guide your keyword and content strategy.Embed Keywords in URLs: Create descriptive, keyword-rich URLs for every page (e.g., velvet.com/red-velvet-cookies). Avoid using "stop words" (like for, the, a), as they add no contextual value for search engines and make URLs longer and less focused.Match Social Posts to Website Links: Implement a *"1-to-1 match"* strategy. For every social media post you create, ensure there is a corresponding article or landing page on your own website. This ensures you are building authority for your domain, not just for the social media platform.Celese Williams enthusiastically endorses this approach, noting that SEO agencies charge clients $1,000 on the low end, up to $20,000-$30,000 on the high end for this exact strategy. However, a perfectly linked site is useless if it's too slow to load. This brings us to the third critical fix: optimizing for pure speed, a non-negotiable factor for both user retention and rankings.[00:52:15] SEO Fix #3: Site Speed - Winning the Race for AttentionIn 2026, website speed is a make-or-break SEO factor. A slow website directly harms user experience, increases bounce rates, kills conversions, and leads to lower search rankings. Google prioritizes sites that provide a fast, seamless experience for its users.Key actions for improving site speed include:Identify Performance Bottlenecks: Use a tool like GTmetrix.com to analyze your website's performance and get a baseline score.Optimize Hosting: Invest in a high-performance hosting platform that can handle your traffic and content demands.Leverage a CDN: A Content Delivery Network (CDN) stores copies of your site in multiple geographic locations, serving content from the closest server to the user, which drastically improves loading times for a global audience.Compress Images: Use a tool like compressor.io to significantly reduce image file sizes without sacrificing visual quality. This is one of the most effective ways to boost speed.From the technical dimension of speed, the analysis moves to the equally important geographical aspect of location.[00:57:45] SEO Fix #4: Location - Dominating Your Local MarketSince the vast majority of online searches have local intent (e.g., "tacos near me"), it is strategically vital for businesses to clearly signal their service area to capture nearby customers. Location-based SEO is not just for brick-and-mortar stores; it's essential for any business serving a specific geographic region.Actionable strategies for location optimization include:Integrate Map Links: Embed Google Maps and Apple Maps links directly on your website to provide clear location signals and improve user experience.Connect to Google Business Profile: A complete, updated, and active Google Business Profile is the cornerstone of local SEO. Ensure it is linked directly to your main website.Focus on a Target Radius: Optimize your content and keywords for a specific 5-20 mile radius to serve the most relevant local audience and avoid competing on a national level unnecessarily.Celese Williams strongly reinforces this point, advising that local service-based businesses must "master their own backyard" before even considering expansion. This on-page focus on location provides a natural bridge to the final, technical step of integrating the site with search engines.[01:02:10] SEO Fix #5: Integrations & Setup - Connecting to the Digital EcosystemThe final critical fix involves technical integration. This is not just a one-time setup step but the official act of submitting your website to search engines, ensuring your content gets seen, crawled, and indexed in a timely manner.The essential integration process includes:Connect to Google Search Console: This is the primary and non-negotiable step for submitting your site to Google, monitoring performance, and identifying technical issues.Submit Your Sitemap: A sitemap (sitemap.xml) is a file that lists all the important pages on your website. Submitting it through Search Console is like handing Google a complete directory, ensuring it knows what to crawl.Integrate with Microsoft Bing: By importing your Google Search Console profile directly into Bing Webmaster Tools, you can easily gain visibility on the world's second-largest search engine.[01:06:15] The "Fast Pass" Technique: Manual IndexingRyan Dennis and Celese Williams highlight a powerful tactic for new content. By manually requesting indexing for a new page in Google Search Console, you can effectively get a "fast pass" that prompts Google to crawl it within hours or a day, rather than waiting weeks for an organic crawl. Favour Obasi-ike adds a key detail: Google allows a daily quota of 10 manual indexing requests per website. This tactical discussion sets up the final Q&A, shifting from established SEO practices to the emerging influence of AI.[01:08:30] Community Q&A: The Role of AI in Content CreationThe episode concludes with a forward-looking discussion on a pressing question for 2026: is using AI for content creation a viable SEO strategy or a potential pitfall? The consensus is that AI is a tool, not a replacement for human expertise and authenticity.The speakers offer nuanced perspectives:Favour Obasi-ike's "Personalized AI" Stance: AI-generated content is only effective when deeply infused with human elements: brand tone, personal stories, case studies, and unique media. AI should be used for leverage, but the final product must align with Google's quality principles.Celese Williams' "Cautious Tester" Approach: She advises that businesses with strong SEO have more to lose and should be wary of AI, while those starting from scratch could test it. She raises a critical question about how AI aligns with Google's ranking systems. In response, Favour Obasi-ike highlights that Google updated its E-A-T framework to E-E-A-T, adding a new "E" for Experience. This update reinforces the need for human-led content, as AI cannot generate genuine, first-hand experience—a critical ranking factor in 2026.The ultimate takeaway is that AI is a powerful assistant, but it must be used to enhance—not replace—the unique experience, expertise, and emotion that only a human can provide.[01:19:00] Final Thoughts & How to ConnectFavour Obasi-ike wraps up the episode by reiterating the five critical SEO fixes that can transform a small business's digital presence. The primary call to action for listeners is to click the link in the show description to either book a direct consultation or access his comprehensive 12-hour training course, which is available with a 26% discount throughout January. He also recommends reading his recent article, "Is it worth hiring an SEO expert in 2026," also available via the link.Mentions & ResourcesPeople:Favour Obasi-ike (Host)Celese Williams (Guest Speaker)Dr. Fashion (Guest Speaker)Ryan Dennis (Guest Speaker)Tools & Platforms:Google Search Console: Google's free tool for monitoring website performance in search.Microsoft Bing Webmaster Tools: The equivalent of Search Console for the Bing search engine.GTmetrix.com: A website for testing and analyzing site speed and performance.Compressor.io: An online tool for reducing the file size of images.Repurpose.io: A tool for automating the distribution of content across multiple social platforms.SerpApi.com: A real-time SERP API to see what search results look like from any location.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SEO Secrets for 2026: A Deep Dive into Schema Markup, Structure, and Indexing with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.Happy New Year! This episode provides a focused, actionable roadmap for business and website owners aiming to dominate search rankings in 2026. It moves beyond basic SEO to reveal three foundational, yet often overlooked, strategies: two internal and one external.Favour synthesizes the strategy into a winning formula: Schema + Structure + Speed. A website that excels in these three areas becomes a "triple threat"—it's understood by algorithms, technically sound, and delivers a superior user experience, making it the preferred result in search.Call to Action: For professional SEO help, you can book a call at playinc.online, listen to the podcast at wedontplaypodcast.com, or contact the me via email (info@playinc.online). More resource links available below.Core Framework for 2026 SEO Success:Internal Secret #1: Master Schema MarkupWhat it is: Explicit code (microdata) that tells search engines and AI exactly what your content means (e.g., Article, FAQ, Product).Why it matters: It "future-proofs" your content by turning pages into structured assets that AI-driven search tools can understand and feature correctly. It's the essential language for communicating with modern algorithms.Internal Secret #2: Prioritize Logical Site StructureWhat it is: A clear, hierarchical blueprint for your website using heading tags (H1, H2, H3, etc.) in the correct, sequential order.Why it matters: It serves both crawlers and users. It guides algorithms through your content while creating an intuitive, trustworthy experience for visitors. A confused structure repels both.External Secret: Leverage Automatic IndexingWhat it is: A technical method using an API to submit thousands of pages per day to Google, bypassing the strict 10-URL daily limit of manual submission in Search Console.Why it matters: For content-rich sites, it ensures your work is efficiently seen and indexed by Google, preventing valuable content from being overlooked.Episode Timestamps[03:30] Internal Secret #1: Master Schema MarkupWhat it is: Explicit code that tells search engines and AI what your content means.Why it matters: It future-proofs content, turning pages into structured assets that modern algorithms and AI search tools can correctly understand and feature.[13:00] Internal Secret #2: Prioritize Logical Site StructureWhat it is: A clear hierarchy using heading tags (H1, H2, H3) in correct order.Why it matters: It guides search engine crawlers and creates an intuitive, trustworthy experience for human users. Poor structure confuses both.[22:00] External Secret: Leverage Automatic IndexingWhat it is: Using an API to submit thousands of pages/day to Google, bypassing manual limits.Why it matters: Ensures large volumes of content are efficiently seen and indexed. A case study showed 27% of a 17M-page portfolio indexed in two weeks.[29:30] Key Conclusion: The "Triple Threat" FormulaThe winning formula is Schema + Structure + Speed. This combination ensures a site is understood by algorithms, technically sound, and delivers a superior user experience.[31:00] Call to Action: For help, book a call at playinc.online, listen to the podcast, or contact the host via email/LinkedIn.Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY PodcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Welcome to Season 12 of the We Don't PLAY!™️ Podcast show! Enjoy the latest instrumental for the show as we dive in shortly!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
SEO Expert vs. SEO Agency: Making the Right Choice for Your Business (Decision Makers Edition) with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.Episode SummaryBusiness decision-makers constantly face the challenge of choosing between a solo SEO expert and a full-service SEO agency to drive their online growth. In this episode, host Favour Obasi-ike is joined by guests Marc McIntosh, (G.A.) Pimpleton, and Jolanta Kissoon Young to demystify this critical choice.The discussion unpacks the distinct roles of each provider, revealing that an expert acts like a specialist "doctor" for targeted advice, while an agency serves as a holistic "coach" for comprehensive execution. The conversation also ventures into the dark side of the industry, exposing common pitfalls and scams with firsthand accounts of fraudulent practices.Finally, the group provides a concrete, actionable framework for vetting a trustworthy partner, emphasizing the non-negotiable need for proven results and the power of earned trust to ensure your SEO investment translates into real business growth.Read New SEO Article: Is It Worth Hiring an SEO Expert in 2026? [Table Comparison]Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY PodcastKey Takeaways for Business LeadersFirst, define your need before you hire. The most critical first step is to align your business stage with the right provider. An SEO expert is ideal for startups or businesses needing strategic advice, specialized audits, or tactical guidance ("seeing where the needle is"). A full-service agency is better suited for mid-to-large companies that require an aggressive, multi-disciplinary growth strategy and hands-on implementation ("moving the needle").Second, "receipts" are non-negotiable. Do not hire a provider based on promises alone. Demand tangible proof of their competence and impact. Ask for detailed case studies, analytics, and data—what G.A. calls "receipts"—that show where past clients in your industry started and where they finished. This data should clearly demonstrate an increase in revenue, reach, and other key business metrics.Third, trust is earned through value. The most reliable and effective SEO partners are often those who don't rely on aggressive advertising. As Marc argues, trust is built over time. Seek out experts and agencies who freely educate their audience through podcasts, blogs, or online communities. This demonstrates genuine expertise, builds a foundation of trust, and proves they are more focused on delivering value than just making a sale.Detailed Episode Breakdown & Timestamps1. Introduction: The Core DilemmaStarting at 00:00, host Favour Obasi-ike opens the discussion by framing the critical decision business owners face: whether to engage a freelance SEO expert or a larger SEO agency. He emphasizes the strategic importance of this choice, noting that it can define a company's digital foundation and shape its future growth trajectory.At 01:15, Favour Obasi-ike provides an initial breakdown of the fundamental differences, describing an expert as a specialist focused on a specific problem, while an agency covers a comprehensive range of needs. He also introduces the idea that, under specific circumstances, the two can work together effectively.At 03:30, two primary scenarios for collaboration are detailed: an expert can augment an agency's team with specialized skills for a particular project, or an expert can be brought in to provide a "third eye" perspective for an established in-house team, offering an outside view to improve internal processes.With the core dilemma established, the discussion moves to the crucial task of matching your specific business needs to the right provider model.2. Differentiating Roles: The Doctor vs. The CoachBeginning at 05:00, the conversation highlights that to make a smart investment, you must first diagnose your own needs. This section provides a clear framework—the "Doctor vs. the Coach"—to help you distinguish between the need for tactical advice versus comprehensive execution and align your specific requirements with the right type of service provider.At 06:45, the conversation compares the two roles using a clear analogy: the expert is like a doctor who diagnoses and prescribes, while the agency is like a coach who manages the team and executes the game plan. The SEO Expert, or "Doctor," acts as a consultant or specialist who provides tactics and strategies, helping you "see where the needle is." They typically cost between $500 to $3,000+ per month on average. The SEO Agency, or "Coach," provides a full team for execution and acts as the "backbone of your brand online," actively "moving the needle" for you with a robust, multidisciplinary approach.At 09:10, Favour Obasi-ike explains the concept of an SEO agency acting as the technical "backbone" for a brand online. An agency is responsible for a wide array of needs, from generating traffic and performing technical fixes to assisting with branding, backlinks, and local SEO.At 11:25, clear advice is given on when to hire each: an expert is ideal for those just starting out who need to learn the ropes and get strategic direction. In contrast, an agency is necessary for mid-to-large businesses or well-funded startups that require an aggressive, multifaceted growth strategy.While understanding the ideal roles is essential, the real risk lies in the industry's dark side. The speakers now pivot to the critical red flags that can save a business from costly mistakes.3. Industry Pitfalls: Scams, Red Flags, and Cautionary TalesAt 15:30, the conversation shifts to address the "bad rep" of the SEO industry, highlighting why business owners must be exceptionally vigilant. This segment underscores the importance of recognizing red flags to avoid wasting money, losing time, and protecting critical company assets like websites and data.At 17:00, G.A. shares his negative experiences with agencies, explaining his preference for direct, one-on-one relationships. He recounts a client's horror story where a previous agency held their website and data hostage, making it nearly impossible to transition to a new provider and regain control of their own intellectual property.At 20:15, Marc McIntosh offers a powerful anecdote about a new client who had been paying a significant sum for "SEO services" but did not even have Google Analytics or Google Search Console connected to their site—a fundamental flaw. He warns against providers selling overpriced, templated services and using fake bot traffic to manipulate reports and create the illusion of progress.At 24:50, G.A. describes a common scam in his industry where companies buy recycled, low-quality leads from "SEO experts" who use impressive-sounding buzzwords like "quantum computing" to sell ineffective, boilerplate services that fail to deliver genuine clients.Recognizing the scams is half the battle; the other half is proactively identifying a trustworthy partner. The conversation now provides a practical vetting framework to do just that.4. Vetting a Partner: How to Find a Trustworthy ProviderStarting at 28:00, and armed with an understanding of the risks, this section delivers a practical toolkit for due diligence. Follow these systematic steps to move beyond a provider's sales pitch and verify their true capabilities, establishing a successful and transparent partnership from the start.At 29:30, the speakers collectively outline actionable steps for vetting any potential SEO provider.First, ask probing questions. Favour Obasi-ike suggests asking specific operational questions to gauge professionalism and process, such as: "What is your tech stack?", "How do you handle sensitive data and passwords?", and "How do you work as a team?".Second, demand "receipts" (proof of work). Synthesizing advice from the panel, this point stresses the need to see hard evidence. Demand what GA calls "receipts"—case studies, analytics, and performance data showing where clients started and finished. Additionally, as H advises, ensure these case studies explain the strategy behind the results, demonstrating their understanding of your industry.Third, check their own fundamentals. Marc provides a simple but effective tip: audit the provider's own website for basic SEO health. If they have fundamental errors like multiple H1 tags (Mark's example) or an outdated copyright date (Jolanta's example), it's a major red flag.Fourth, verify their authority. Look for tangible proof that they are a genuine expert in their field. A credible provider often has a presence on platforms like LinkedIn, hosts a podcast, writes a blog, or runs a community where they actively share knowledge and engage with their industry.Fifth, prioritize referrals and earned trust. Marc makes a compelling argument that the best partners are found through trusted referrals, not advertisements. He advises following potential experts over time. Those who consistently teach and give value freely are building genuine trust, making them a much safer and more reliable choice.A thorough vetting process is the best defense against industry scams and serves as the foundation for a fruitful, long-term relationship.5. Final Thoughts & Resources MentionedAt 45:00, the final segment wraps up the discussion by covering specific tools and platforms that can aid in SEO efforts. This reinforces the core idea that successful SEO is not a one-time fix but an ongoing, dynamic process of learning, implementation, and adaptation.At 46:15, the discussion touches on leveraging specific platforms for greater reach. In response to Jolanta's question, Favour Obasi-ike explains that Pinterest is a powerful visual search engine, not just a social media platform. Because the lifespan of a "pin" is 3.5 months to 5 months (compared to 19-72 hours for an Instagram post), content published there continues to drive traffic and build authority for a brand long after it's posted.At 52:30, the tools and platforms mentioned throughout the episode include: ClickUp, Zoom, Google Search Console, Google Analytics, ChatGPT, LinkedIn, Clubhouse, and Pinterest.At 55:00, Favour Obasi-ike closes the episode with a final call to action, encouraging listeners to connect with him directly via the link in his bio to turn the insights from the conversation into concrete action for their businesses.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this podcast episode, host Favour Obasi-Ike sits down with international conflict management expert Dr. Nashay Lowe to reveal how AI can serve as the ultimate mirror, reflecting our hidden biases and transforming how we communicate.Episode SummaryThis conversation delves into the strategic importance of understanding Artificial Intelligence not merely as a technological advancement, but as a transformative tool for enhancing professional communication, streamlining problem-solving, and fostering profound self-reflection. Dr. Nashay Lowe guides us through the necessary mindset shift required to harness AI's power, moving beyond skepticism to see its potential as an indispensable partner in complex human endeavors.The discussion charts a journey from initial resistance to a nuanced appreciation of AI's role in the modern workplace. Favour Obasi-Ike and Dr. Nashay Lowe dissect the common fear that AI will replace human jobs, reframing the technology as a "power tool" that augments human capability rather than rendering it obsolete.Dr. Nashay Lowe states that the real professional risk isn't being replaced by AI, but by a colleague who masters it. The conversation culminates in a powerful central metaphor: AI as an objective mirror. As Dr. Nashay Lowe states, "Conflict reveals who we are, it doesn't create our divisions it reflects them." In the same way, AI offers a unique ability to reflect our communication patterns and strategic gaps without the inherent lens of a human observer.Ultimately, the episode reveals that AI's effectiveness is entirely dependent on human guidance. Through skillful prompting, critical questioning, and a commitment to ethical use, professionals can leverage AI to see their challenges, and themselves, with unprecedented clarity. This episode provides a compelling roadmap for anyone looking to integrate AI thoughtfully into their work.These are the essential insights you need to navigate this new landscape.Key TakeawaysThis section distills the most critical and actionable insights from the conversation with Dr. Nashay Lowe. These takeaways serve as foundational principles for any professional seeking to adapt to and thrive in an increasingly AI-integrated world, transforming a complex technology into a practical asset for growth and efficiency.AI is an Evolutionary Tool, Not an EnemyResisting AI is akin to resisting the adoption of computers or smartphones—a futile effort against an inevitable technological evolution. The true professional threat is not being replaced by AI itself, but by someone who masters AI as a tool to work more efficiently and effectively. Adaptation is no longer optional; it's a core professional competency.AI Serves as an Objective MirrorThe most powerful application of AI in subjective fields like conflict management is its ability to act as a mirror to our own communication patterns, biases, and choices. By analyzing language and scenarios without a human's inherent emotional or experiential lens, it can reveal subtle tensions, repetitive biases, and strategic blind spots that we might otherwise miss.Human Input Dictates AI OutputThe value of AI is not in the technology alone, but in the user's ability to guide it. Dr. Nashay Lowe emphasizes the necessity of iterative prompting, asking critical questions, and providing specific context to achieve nuanced results. A generic prompt yields a generic answer; a thoughtful, challenging prompt unlocks a deeper level of analysis and creativity.AI Can Augment, But Not Replace, EmpathyWhile AI lacks genuine consciousness or empathy, it serves as an invaluable diagnostic tool. Dr. Nashay Lowe powerfully argues that AI can remind us where empathy is missing in our strategies and communications. It can highlight a failure to consider another perspective or identify language that lacks warmth, prompting the human user to inject the necessary emotional intelligence.The User is the Ultimate Guardian of PrivacyAs AI systems become more deeply integrated with our personal and professional data streams, the user's responsibility grows exponentially. The conversation highlights the valid paranoia around connecting AI to sensitive information. The key takeaway is that the user must proactively manage data connections and maintain confidentiality, for instance, by using anonymized scenarios rather than identifiable information.These core principles provide a framework for leveraging AI not just as a machine, but as a partner in professional development.Detailed Episode Timestamps & NotesThis structured guide provides a detailed breakdown of the episode's key moments and discussions. Use these timestamps to navigate directly to the topics and insights that are most relevant to your professional journey.[00:00:00] Introduction: The Power of Human ConnectionHost Favour Obasi-Ike and Dr. Nashay Lowe reflect on their meeting in Las Vegas, emphasizing how valuable real-world, in-person connections are for creating professional opportunities, including this very podcast episode.[00:02:15] Meet Dr. Nashay Lowe: Proactive Strategy Over Reactive Problem-SolvingDr. Nashay Lowe outlines her background in international conflict management and her current mission. She applies global frameworks to local conflicts in academic and nonprofit sectors, aiming to shift leaders from "putting out fires" to implementing proactive strategies. Her goal is to create long-term, healthy habits rather than relying on ineffective "one-off" workshops.[00:04:30] Navigating AI Skepticism: A Necessary Mindset ShiftDr. Nashay Lowe addresses the common resistance to AI, framing it as a crucial mindset shift. She draws parallels to the initial skepticism surrounding cell phones and computers, arguing that AI is an evolving tool that will inevitably become integrated into every aspect of our lives. Adaptation is key.[00:06:45] The AI & Human Partnership: More Power Tool, Less ReplacementThe conversation reframes AI not as a replacement for humans, but as a tool that enhances efficiency. Dr. Nashay Lowe shares a powerful analogy from her partner, comparing the evolution of work to building a house with a hammer and nail versus a power tool, the goal is the same, but the right tool makes the process faster and more efficient.[00:10:10] AI in Conflict Management: Reflecting Our DivisionsThis segment explores the episode's central thesis. Dr. Nashay Lowe explains, "Conflict reveals who we are, it doesn't create our divisions it reflects them. And so artificial intelligence to me works much of the same way." She argues that AI can serve as an objective mirror in the subjective process of conflict resolution, identifying patterns and biases that a human mediator, operating through their own lens, might overlook.[00:14:00] The Emerging Frontier: AI as a Therapeutic ToolDr. Nashay Lowe notes the surprising trend of people using generative AI like ChatGPT for therapeutic purposes. She shares an anecdote about users having "meltdowns" on TikTok after a software update made the AI seem less "nice," underscoring the complex, human-like relationships people are beginning to form with the technology.[00:17:30] Using AI Responsibly: The Art of the PromptThis section focuses on the principle that AI's output is only as good as its input. Dr. Lowe explains the importance of prompting AI to challenge your assumptions ("Don't confirm what I'm already telling you") rather than simply validating them. Responsible use involves an iterative process of refining the AI's output with specific human feedback.[00:20:45] Privacy vs. Progress: The Security DilemmaDr. Nashay Lowe addresses the valid security and privacy concerns surrounding AI's integration with personal data like emails, calendars, and financial accounts. She contrasts this risk with a practical strategy for maintaining confidentiality in her work: using anonymized scenarios ("Person ABC") to analyze conflicts without exposing personally identifiable information.[00:25:00] Crafting Dialogue: A Masterclass in SpecificityDr. Nashay Lowe provides a masterclass on using AI to develop communication scripts. Her method involves giving the AI a specific persona ("You are a 25-year vet in conflict management") and, crucially, directing it to pull information from credible, specific sources like peer-reviewed journals. She continually refines the output with detailed feedback until it meets the desired tone and substance.[00:30:10] Dr. Lowe's Core Message: A Reminder Where Empathy is MissingDr. Nashay Lowe delivers her powerful final takeaway. She concludes that AI can never replace essential human qualities like presence, listening, or humility. However, its greatest strength is its ability to "hold a mirror to our communication patterns and ask without judgment, 'Is this how you're meant to show up?'"Learn more about this episode's insightful guest in the section below.About Our GuestThis episode features the expert insights of Dr. Nashay Lowe, a strategist dedicated to transforming how leaders approach conflict and organizational health.Dr. Nashay Lowe is a specialist in international conflict management who applies global frameworks to solve local challenges. She works primarily with academic and nonprofit leaders to help them shift from reactive problem-solving to building proactive strategies for long-term success. With a focus on creating healthier, sustainable habits within organizations, Dr. Nashay Lowe is currently exploring the cutting edge of her field by integrating Artificial Intelligence as a tool to foster more objective, effective, and positive change.Resources & Ways to ConnectConnect with Dr. Nashay Lowe:Website: https://www.loweinsights.comPodcast: The Resolution RoomInstagram: @loweinsightsLinkedIn: Nashay LoweNext Steps for Booking A SEO Discovery Call | Digital Marketing + Done-for-you SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY PodcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This Clubhouse marketing session explores the multifaceted world of Restaurant SEO and its application to local businesses. Favour details how establishing a strong digital presence through third-party platforms like Uber Eats and DoorDash creates a "franchise SEO" ecosystem that builds brand authority. The discussion emphasizes off-page strategies, such as connecting Google Business profiles and social media links, to drive traffic and foster community trust. Participants also examine the role of multimedia content, suggesting that podcasts and videos can humanize a brand by showcasing chef interviews or cooking processes. Beyond restaurants, the conversation expands to cover niche industries like private investigation, highlighting how AI-driven search and reputation management are reshaping modern visibility. Ultimately, the sources advocate for a strategic blend of long-term organic growth and immediate paid advertising to maintain a competitive edge.Restaurant SEO: Uber Eats, Grubhub and DoorDash Marketing Tactical Strategies with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast-------------------------------------------------------------------------Episode Timestamps[00:00:00] Introduction: Defining Restaurant SEOThe discussion begins by establishing that "Restaurant SEO" is not a unique discipline but rather a specialized application of local SEO. This foundational understanding is critical for any business reliant on a physical location for customer visits, from restaurants and local stores to farm markets. At [00:01:15], the host defines Restaurant SEO as local SEO with a "restaurant tag" on it, emphasizing its importance for driving traffic, generating tangible results, and gathering customer feedback—all vital for a local establishment's growth.By [00:03:30], the conversation introduces two key strategies for extending a restaurant's online reach. The first is Franchise SEO, which involves leveraging third-party platforms with active communities, such as DoorDash, GrubHub, OpenTable, and NextDoor. Listing a restaurant on these services creates powerful backlinks to its primary website, enhancing its authority. The second is Off-Page SEO, which refers to activities on other digital platforms, primarily social media sites like Facebook, Instagram, and TikTok. Connecting these profiles back to the main website helps build a robust online presence and authority. These definitions set the stage for the episode's central strategic debate on driving business growth.[00:10:00] The Core Debate: SEO for Trust vs. Ads for ImmediacyThis section frames the episode's central conflict, presenting two competing yet complementary philosophies for driving restaurant growth. The speakers weigh the immediate, traffic-driving power of paid advertising against the long-term, trust-building foundation of a solid SEO strategy.At [00:11:45], John makes a strong case for prioritizing paid advertising, asserting that restaurants "need customers now." He argues that paid strategies, such as a proven Facebook advertising model, are the most effective tools for immediate results and that SEO should be considered a secondary, long-term project. At [00:15:20], another speaker supports John's point on the need for immediacy, using a practical example to illustrate the customer mindset: "if I want chicken wings, I'm not worried about SEO."By [00:18:00], Favour presents the counter-argument, clarifying that SEO's primary role is to build trust and credibility before a sale can occur. He uses the analogy of a "red flag" for anyone promising immediate sales directly from SEO. The group reaches a consensus that a balanced approach is best: ads are essential for short-term traffic, while SEO serves as the indispensable long-term foundation for sustainable growth and brand authority. The conversation then transitions from this high-level strategy debate to a specific, actionable content strategy proposed by the host.[00:25:00] A Creative Content Strategy: The Restaurant PodcastThis segment introduces a novel and powerful idea for restaurants to differentiate themselves and build a deep, trust-based relationship with their community. The speakers frame podcasting as a way for a restaurant to move beyond simple listings and reviews to become a true content creator and community hub.At [00:26:10], the host proposes that a restaurant should start its own podcast, utilizing both audio and video formats to engage potential customers on a deeper level. By [00:27:30], the group brainstorms a range of compelling content ideas, including video recipes, cooking tutorials, and culinary tips; interviews with the restaurant's chefs to discuss their creative process; discussions on the quality and sourcing of ingredients; answering frequently asked questions from customers; exploring the history and cultural significance of the cuisine; collaborating with beverage brands featured on the menu; taste tests and sampling sessions; customer testimonials; and behind-the-scenes looks at special events or cookouts.By [00:30:00], the primary strategic goal of this podcasting strategy is articulated: to build profound trust by allowing customers to discover aspects of the restaurant they would never think to search for, thereby creating a stronger and more resilient brand connection. This discussion on creating unique content naturally leads to the technical necessity of structuring that content correctly on the restaurant's website.[00:33:00] Technical SEO Deep Dive: The Menu is Your WebsiteThis section uncovers a critical and often-overlooked technical SEO mistake that can severely handicap a restaurant's online visibility. The speakers reveal how relying on seemingly convenient third-party systems for menu hosting can prevent a restaurant from capitalizing on valuable search traffic.At [00:34:05], a speaker highlights the significant failure of using platforms like Toast that consolidate an entire menu onto a single landing page. He explains that this approach misses the opportunity to have 25 separate, indexable pages for a 25-item menu. By [00:36:15], the impact of this mistake is clarified: individual menu item pages should be treated like e-commerce products. Each page is capable of generating its own organic traffic and ranking for highly specific searches, such as "best chicken wings in [city]."The solution, discussed at [00:38:40], is to structure the restaurant's website so that each menu item has its own dedicated page. Each page should be optimized with rich descriptions, proper titles, and an easy-to-use ordering system, thereby maximizing the restaurant's "footprints and stamps across the internet." The conversation then shifts from these on-site technical details to the broader, future-facing topic of visibility within emerging AI search engines.[00:42:00] The Future: AI Visibility and Advanced AutomationSetting the stage for a forward-looking discussion, the experts explore how the concept of "being found" is expanding beyond traditional search engines. The focus shifts to include AI-powered Large Language Models (LLMs) and the new opportunities they present for visibility and automation.At [00:43:10], the group discusses the growing importance of "AI Visibility." This involves ensuring a restaurant's information appears when users ask direct questions to AI chatbots like ChatGPT (e.g., "what's the best sushi restaurant near me?"). They also touch on how platforms like Perplexity can be leveraged for rapid ranking within these new search paradigms.By [00:45:00], the concept of using AI agents and automation for SEO tasks is introduced. A speaker provides a powerful example of using a tool like N8N to create an agent that can log into a website daily and automatically optimize product titles. He elevates this concept by explaining the goal is to move beyond simple email reports and "upgrade to the voice agents... and my AI gives me a phone call about the listings that's been optimized," emphasizing a future where an AI proactively works and reports, even waking the owner from sleep with critical updates.At [00:47:25], the speakers identify some of the foundational data sources that LLMs use to answer queries, such as SERP API and DuckDuckGo. This highlights the necessity for businesses to be listed and visible in these core digital infrastructures to appear in AI-generated results. This look into the future of search concludes the main discussion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Happy Birthday to Favour Obasi-ike. He shares a personal message of gratitude while celebrating a birthday. He reflects on the show's prolific output, noting that over 140 out of 600+ episodes were produced in the current year alone. As the show prepares to enter its twelfth season in 2026, listeners are encouraged to explore the extensive archives via a searchable website to find specific marketing and business topics via wedontplaypodcast.comThis brief update serves as a direct connection with the audience to offer appreciation for their consistent loyalty. Finally, the creator concludes the message by looking forward to future content and heading off to a commemorative dinner.-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast-------------------------------------------------------------------------See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Merry Christmas to you and your beautiful family! This episode features Favour Obasi-ike offering a holiday greeting to his precious listeners. This captures a seasonal well-wish intended to convey warmth and spiritual favor during the winter festivities. By using a traditional festive salutation, Favour aims to establish a positive connection with you, the listener. The message is succinct and celebratory, focusing entirely on a Christian blessing associated with the Christmas season. This simple piece of media serves as a sincere gesture of goodwill and holiday cheer.Thank you for listening to the We Don't PLAY™️ Podcast Show! God bless you!-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast-------------------------------------------------------------------------See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Merry Christmas Eve everyone!
In this episode, we sit down with a top entrepreneur and filmmaker Stewart Cohen, an expert and business owner of nearly 20 years, to unpack how to build genuine credibility and lasting success in an age of overwhelming digital noise ("cyber noise").Stewart shares timeless principles from his entrepreneurial journey, shaped by a family legacy of business ownership, and contrasts the foundational strategies of the past with the unique challenges of today.Stewart argues that in a world where “social media lies, websites lie,” the most valuable currency is in-person credibility. He provides a masterclass in turning client relationships into your most powerful marketing engine and explains why protecting your audience's attention is the ultimate business discipline.
How to Write Catchy Titles, Descriptions, and High-Impact Headlines for your websites, email marketing, social media marketing, Pinterest SEO, and more with Favour Obasi-Ike | Sign up for exclusive SEO insights.Episode Summary:In this comprehensive episode + guide on crafting effective digital headlines, titles, and descriptions to boost online engagement. The speaker emphasizes that metadata acts as the essential context for content, serving as the primary factor that drives click-through rates across platforms like Google, YouTube, and LinkedIn. Strategic advice includes maintaining a title length of approximately 55 to 65 characters to avoid text truncation while maximizing visual impact. I also recommend using odd numbers, brackets, and power words to leverage psychological triggers that improve visibility and user trust. Finally, the discussion frames intentional copywriting as a vital tool for business owners to transform passive web traffic into active conversions and long-term brand authority.In high-level digital strategy, titles, descriptions, and headlines are not merely decorative—they serve as the essential "key frames" of metadata. This content architecture bridges the gap between raw information and audience discovery by providing the necessary context (Author, Host, Duration, and Intent) that search algorithms require to categorize an asset. By transforming raw content into searchable, high-value assets, a strategist ensures that the brand is prioritized within the user's search journey.Favour emphasizes that structured delivery and architectural integrity correlate directly to business results. If a title fails to establish immediate relevance, the conversion path is broken before it begins. Success in the current landscape requires a commitment to iterative improvement—ensuring the "next version" of a title or metadata set is systematically optimized based on data rather than intuition. This log details the tactical framework used by Favour, currently ranked #2 (We Don't PLAY!) on the FeedSpot Top 100 Marketing Podcasts (trailing only Gary Vaynerchuk), to drive visibility across SEO, PPC, and email ecosystems.Deep Dive: The Quantitative Science of Click-Through Rates (CTR)To maximize ROI, content creators must move beyond "gut feeling" and toward research-backed optimization. Using industry benchmarks from Orbit Media and Moz, we can calibrate headlines to meet the psychological triggers that drive user action.-------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast-------------------------------------------------------------------------Timestamps[00:00] Catchy Titles vs. Structure; Metadata as the "Context to the Content."[05:00] The 600-Pixel Rule; Pixel Weight (W vs. l); The 55-Character Sweet Spot.[10:00] Moz Study Analysis; Numbers in Headlines; Why Odd Numbers Win; Brackets and Transparency.[15:00] Power Words and Psychological Triggering; Tool Highlight: CapitalizeMyTitle.[20:00] Platform Evolution: Instagram as TV; LinkedIn SEO and the One-Time URL Edit Rule.[25:00] Case Study: Ranking #2 on FeedSpot; The Math of the 12-Hour Masterclass; Call to Action.Effective content strategy requires tracking the flow of information to ensure "next-version" improvements. The following log segments the Masterclass into thematic chapters, providing the "So What?" factor for each strategic shift.Chapters:Chapter 1: The Metadata Framework [00:00 - 10:00] Context vs. Content. This segment establishes that metadata is the "context" (attributes like host and duration) that allows users to value an asset before engaging. Without these key frames, even high-quality content remains invisible to search engines and the "Exact Searcher Intent."Chapter 2: The Utility of Catchy Copy [10:00 - 18:00] Visibility Across the Funnel. Effective copy acts as the primary catalyst for Click-Through Rates (CTR) across SEO, LinkedIn, and Email. The speaker frames catchy titles as functional tools that pre-condition the audience for engagement and conversion.Chapter 3: The Physics of the Pixel [18:00 - 25:00] Typography Weight. Moving beyond character counts, this chapter introduces the 600-pixel display limit. Strategists must account for the "weight" of individual characters (e.g., a capital "W" vs. a lowercase "l") to prevent truncation and maintain a professional aesthetic on the SERP (Search Engine Results Page).Chapter 4: The Psychology of Numbers [25:00 - 35:00] Time-Value Perception. This section evaluates how numbers (specifically odd numbers) impact user psychology. The "So What?" factor is the "minute-per-item" rule: users subconsciously equate the number of items in a title to the minutes they must invest (e.g., 10 ways = 10 minutes), directly influencing the decision to click.Chapter 5: Platform Evolution [35:00 - 45:00] Ecosystem Logic. The speaker analyzes Instagram's transition to "TV-style" content and LinkedIn's rigid SEO URL logic. The key takeaway is the importance of "Exact Title Match" to meet user intent while navigating platform-specific constraints like DM automation and hashtag limits.Chapter 6: The Podcasting Marathon [45:00 - End] The Milestone Logic. Highlighting the "eighth-episode hurdle" where 500,000 creators quit annually, the speaker discusses his 600-episode milestone and the necessity of IAB Tech Lab compliance. Long-term distribution success is a result of persistence and technical "due diligence."High-Value Quotes"Metadata... that's just another way of saying how do we get context out of this content. Those are attributes... that's the context to the content." - Favour Obasi-ike"A capital W has more weight than a small w. A capital L has more weight than a small l... that weight they carry is a pixel size digitally.""If somebody clicks and finds your content valuable, resourceful, accurate, and responsive, then anything that you're going to do from SEO to PPC ads... you're able to use consistently."Resources:Companies Passing Tech Lab Compliance Programs | Podcast Compliance DirectoriesHeadline Analyzer Tool: Write Better Headlines | Write Better Headlines HereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Join me and Ted Rubin of ActivEngage as we discuss the power of live human assistance on websites for active shoppers. Do consumers need more data or do they want to establish a connection? Do they want to fill out forms or get their answers right away? Why are dealers acting like they control the information which is so readily available online? We discuss it all in an active discussion on Smart Balance: the right amount of human touch powered by AI insights. #automotivemarketing #aiinsights #automotivewebsites #podcast
How To Optimize B2B Marketing Campaigns For ROIHave you ever tried to finish a round of golf as the sun goes down? It gets dark, you swing, but you can't really see where the hole is — you're just hitting into the dark. That's what many B2B brands are doing with their marketing: they're executing campaigns without clearly knowing where the target is or how to measure success.In this episode, I talk with Lori Turner Wilson, CEO of RedRover Sales & Marketing Strategy and author of The B2B Marketing Revolution. Lori shares her 12 Battles Framework, which gives companies a roadmap to bring clarity, focus, and measurable outcomes to their marketing.Together, we discuss how to:Use market research so you know exactly who you're targeting and why.Personalize your outreach to connect with prospects in meaningful ways.Integrate traditional channels like direct mail to complement digital campaigns and reach decision-makers effectively.Adopt authority marketing to position your brand as a trusted resource and help shorten the sales cycle.If you're serious about improving your marketing ROI, this conversation offers practical steps you can start implementing now — so you're no longer “hitting in the dark.”About Lori:Lori Turner Wilson is the CEO of RedRover Sales & Marketing Strategy and author of The B2B Marketing Revolution.URL - marketingresultsguaranteed.com/podcast -- use code "podcast" for special offersA quote from my book - "Defy the apathy the industry expects of you and declare, 'I deserve guaranteed marketing outcomes and anyone standing in my way will be lovingly removed.'" Timestamps:00:00 – Introduction: The Challenge of B2B Marketing00:35 – Meet Lori Turner Wilson: Author and CEO02:52 – The Importance of Market Research04:17 – ROI and Marketing Strategies07:33 – Diversification and Risk Mitigation09:29 – The Power of Direct Mail11:03 – Personalization in Marketing14:53 – The 12 Battles Framework22:30 – Authority Marketing and Giving Value24:31 – Conclusion and Final ThoughtsIf you found this conversation helpful, subscribe to the B2B Marketing Excellence podcast, leave a comment, and rank the show. Your feedback helps us continue sharing grounded, practical insights to help you succeed.
In this episode, Rory speaks with Kris Lenz, founder of Kailos Marketing Lab and former creative leader at firms like Grant Thornton and MGO, to explore how AI is reshaping marketing for professional services. Kris shares how firms can use generative tools to brainstorm more efficiently, scale content creation, and streamline proposal and outreach workflows. He explains how voice and tone remain central even when using AI, and why being strategic with prompts and post-editing can make the difference between generic and standout content. The conversation also covers the importance of brand cohesion, the risks of relying too heavily on automation, and how smaller firms can elevate their presence without bloated teams or big budgets. Want to learn how to use AI to amplify your message while keeping it personal? Curious how to integrate creativity and consistency across your firm's content? Find out the answers to these questions and more in this AI and marketing conversation with Kris Lenz.Website: https://www.kailos.ai/Kris LinkedIn: https://www.linkedin.com/in/kristofer-lenz
My conversation with Mitsunaga Kikuchi and Rocco Baldasarre of Shirofune digs into the intricacies of campaign management, focusing on how to optimize performance through data-driven strategies. Mitsu explains the importance of identifying opportunities within campaigns and adjusting priorities based on performance metrics. Our discussion also touches on future trends in advertising and the evolving role of data in marketing decisions.TAKEAWAYSThe product optimizes campaign performance by adjusting budgets and bids.Identifying opportunities in campaigns is crucial for success.Efficiency is a key focus in managing multiple campaigns.Data plays a significant role in shaping marketing strategies.Future advertising trends will heavily rely on data analytics.Understanding peak performance times can enhance campaign results.The ability to adapt campaigns in real-time is essential.Prioritizing high-performing products can lead to better outcomes.Marketing strategies must evolve with changing consumer behavior.Collaboration between data and creativity is vital for effective advertising.Chapters00:00Introduction to Shirofune and Its Founders03:02The Unique Approach of Human Intelligence in Marketing05:50Optimizing Campaigns: The Role of Technology08:38Adapting to Market Changes and Consumer Behavior11:27The Future of Advertising and Attribution14:04Closing Thoughts and Company Philosophy
Welcome to the 74th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jacky Lambert, Director of Ecommerce at YourSurprise, for an in-depth discussion on ecommerce growth strategies, evolving market landscapes, and the role of AI in scaling businesses. Jacky discusses actionable insights on adapting to new digital channels, building agile teams, and leveraging marketing automation to drive sustainable expansion across multiple markets.
Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the Inner Circle: https://www.mindshiftbusinessacademy.com/Want help to market, grow, and scale your business? Schedule a free strategy session: https://offers.yokellocal.com/growth-strategy-session In this episode:Learn how we doubled qualified sales leads with just a 15% increase in budget! This proven lead generation strategy transformed a 40-year-old company's results from 320 to 680 sales calls per year.KEY TAKEAWAYS:Doubled sales qualified leads with only 15% budget increaseReduced cost per lead from $420 to $225Success through buyer psychology, not content creationBottom-up funnel optimization strategyWe love feedback. Send us a text message.Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.
Dive into the world of paid media with expert Zach Cochran, together with Prentice and Bethany as they debunk common misconceptions and share actionable strategies for growth. Whether you're struggling to drive awareness or scale your customer acquisition, this episode is packed with insights to help you optimize your paid advertising efforts. Don't miss out on their insights and real-life success stories that can help you transform your marketing efforts. Connect with Zach Cochran LinkedIn Texas by Texas (TXT) ResourcesDoor No. 3 WebsiteDoor No. 3 LinkedInDoor No. 3 Instagram Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn
Key Questions(01:46) How did you get to where you are today?(03:50) Can you tell us briefly what is Funnelytics?(06:32) Who's your ideal client?(09:39) Is there a mistake that your new clients or customers have when they come into your world?(14:30) How do you get in front of those digital agencies or your ideal clients?(27:44) What are some of your goals that you have for the next year or two?(30:28) What do you think is your biggest roadblock in reaching that goal?(32:15) Are you an analytical-minded person? Do you understand all the analytics and stuff?(33:35) What's the best advice that you have ever been given?(36:46) What's the best advice you have ever given?(38:13) You have taken a few companies to multifigures. Do you have any advice on that process?(41:33) Then after, with the acquisition systems that you put in place, that's more when you can really start to remove yourself?(47:54) Is there anything that we haven't talked about yet that you would like to touch on?(48:04) Where can we go to find out more about you and what you do? Episode NotesGuest: Mikael DiaFounder of Funnelytics, a tool for visualizing and optimizing customer journeysExpert in digital marketing and scaling businessesKey Topics Discussed:Mikael's Journey:Transition from a T-shirt business to digital marketingLaunch and growth of FunnelyticsUnderstanding Funnelytics:Visual mapping of customer journeysCombining strategy and data for better marketing decisionsIdeal Clients:Performance-driven marketers and agenciesChallenges and Solutions:Importance of retaining customers for long-term successSteps to achieve product-market fitScaling a Business:Differentiating between simple and easy processesBuilding and systemizing acquisition enginesRemoving bottlenecks in the delivery process Mikael Diahttps://funnelytics.io/Facebook Group - https://www.facebook.com/groups/501796653521090Facebook - https://www.facebook.com/mikael.dia/LinkedIn - https://www.linkedin.com/in/mikaeldia/Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.com
In this episode of the Table Rush Talk Show, Mischa Zvegintzov interviews JJ Reynolds, analytics expert and founder of Vision Labs. JJ shares his expertise on how to transform mere clicks into actionable marketing strategies. They discuss the importance of asking the right questions, measuring what matters, and making data-driven decisions to optimize marketing efforts. JJ also introduces Vision Labs' unique measurement culture and their program, The Lab, designed to help businesses improve their analytics and reporting capabilities.Show NotesIntroduction to JJ Reynolds: Founder of Vision Labs, specializing in turning data into actionable marketing strategies.Vision Labs' Mission: Helping businesses measure and improve their marketing operations through a measurement culture.Key Topics Discussed:Importance of asking the right questions and knowing what to measure.Tactical advice on email click-through rates, ad spend analysis, and overall marketing performance.Vision Labs' approach to setting up comprehensive tracking and reporting systems.The Lab Program: A training and community platform for solopreneurs, small agencies, and internal teams to enhance their technical marketing skills.Where to Find More Information:Visit visionlabs.com to learn more about Vision Labs and their services.Check out www.visionlabs.com/lab for details on The Lab program. Mischa's Stuff!Guest Speak On 50 Podcasts In 100 Days! Join The Influence Army Waitlist HERE!Join The Influence Army Newsletter Here!Email me: contact@belove.mediaFor social Media: FaceBook - https://www.facebook.com/MrMischaLinkedIn - https://www.linkedin.com/in/mischaz/Subscribe and share with your business associates who could use a listen!
What are the four cornerstones of marketing optimization? Today, I want to unravel these key concepts, each designed to significantly enhance your marketing effectiveness and skyrocket your return on investment.
In our latest chat, we're tackling the ins and outs of digital marketing and how it can totally transform your vet practice. We're talking about drawing in new clients, keeping them engaged, and making sure they stick around. I'm here to guide you through this journey, so let's jump right in! First off, I want to give a massive shoutout to our sponsors, WhiteSpark and CallRail. These folks are changing the game in digital marketing, and I'll be spilling the beans on how their services can seriously up your practice's game. Now, let's get to the good stuff. We're zeroing in on client-centered marketing because, let's face it, your clients are the heart of your practice. It's not just about listing what you can do; it's about understanding and addressing what your clients and their furry friends need. From the moment they call your practice to the messages they read on your website, it's all about making them feel heard and cared for. And it doesn't stop there. We're diving into how to create meaningful interactions, educate your clients right from the start, and even how to get them to sing your praises to others. Plus, we can't ignore the power of online reviews. I'll share some killer strategies on how to manage feedback to boost your online rep. This episode is jam-packed with actionable tips that can make your practice the go-to spot for pet care. So, if you're ready to make some waves in your digital marketing efforts and create a practice that truly resonates with pet owners, you won't want to miss this. Stick around for more episodes where we'll keep unraveling the world of veterinary digital marketing. Until next time, let's keep pushing the boundaries and making those meaningful connections with our clients. Catch you on the flip side!
If you've ever wondered what it takes to build a brand that resonates with the heart, our latest conversation with Pia Beck is your ticket to insider knowledge. This chat brings to the forefront Pia's profound business acumen as we dissect the essence of follow-through and its pivotal role in sculpting a cohesive brand experience. Diving deeper, we discuss robust strategies for forging community networks - from initiating outreach to other entrepreneurs to the value in in-person engagement. Community, according to Pia, is a cornerstone in her blueprint for scaling businesses, whether it be her innovative consulting approach or her thriving enterprise, Considered Coffee. This episode is not just about the strategies but the mentality behind them. Pia accentuates the necessity for action, exemplified by her coffee venture and consulting firm's multifaceted revenue streams. Her narrative is a blend of both her dedication to entrepreneurial success and the candid admission of the challenges, such as embracing the role of 'no' within client relationships and the unpredictable nature of business ownership. Pia Beck's expertise extends to a comprehensive 'full stack' approach - a principle borrowed from tech, yet fully applicable to the art of creating seamless customer journeys. This method not only propels the efficiency of marketing strategies but importantly cultivates long-term client partnerships. Immerse yourself in this deep dive on the LOVE Unplugged podcast and let Pia Beck's industrious spirit inspire your next business move, fostering a culture where refinement, strategic scaling, and personal growth walk hand in hand. WHAT'S COVERED IN THIS EPISODE 11:55 Taking action is more valuable than speculation. 15:00 Learning to say no, discovering professional boundaries. 25:52 Leadership training shifting to soft skills due to automation. 32:28 Effective marketing requires thorough understanding and groundwork. 40:53 Facilitating social connections through client introductions. 46:35 Scale means different things, consulting to client-driven services. CONNECT WITH OUR GUEST Website: https://curatewell.co Instagram: https://www.instagram.com/curatewellco Facebook: https://www.facebook.com/curatewellco LinkedIn: https://www.linkedin.com/company/curate-well-co YOUR RESOURCES Work 1:1 with Jessica Frigon: https://www.projectloveco.com/services CEO Thrive Kit: https://projectloveco.myflodesk.com/ceothrivekit
This tough love talk is not just about growing your business revenue to grow it, but instead to grow your most aligned revenue streams, ditch the ones that aren't working, and ensure you have diversified streams that can bring in passive revenue without you working 1-1 all the time, and then to grow those streams! WHAT WE'RE DIVING INTO:Finding Your More Life NumberHow To Strategically Forecast Your FinancesWhen To Start, Stop, and ShiftUnderstanding That Making More Money Can Be SimpleJoin the More Life Mastery course and get instant access to the spreadsheets talked about in this episode!Ready to simplify, diversify, optimize, and increase your income? ⬇️Join the Live Workshop: Revenue & Marketing Optimization taking place on Wednesday, February 7 & 14 from 10:00 AM - 12:00 PM CST. Use code: POD15 for 15% off!Check out the rest of the Live Workshops and use code: POD15 for 15% off each one:→ More Life Mastery Course & Live Workshop→ Business Freedom Bootcamp→ Time & Energy Optimization for Entrepreneurs→ Growing Your Business Without Relying on Social Media↪ Or bundle them all for BIG savings!
In this episode, Mischa Zvegintzov sits down with Danny Maloney, the CEO and founder of Tailwind, to explore the transformative power of AI in marketing. Danny discusses how Tailwind is helping small businesses and solopreneurs by automating and optimizing marketing strategies. From creating content to managing ad budgets, Tailwind is making it easier for businesses to reach their target audience effectively. Danny shares success stories, insights on the future of AI in marketing, and tips for small businesses looking to leverage AI technology.Show Notes:Introduction to Danny Maloney and Tailwind.The role of AI in today's marketing strategies.How Tailwind is empowering small businesses and solopreneurs.Success stories and testimonials from Tailwind users.Discussion on the future of AI in marketing.Tips for small businesses on incorporating AI into their marketing plans.Q&A with Danny Maloney: Insights on AI, entrepreneurship, and digital marketing trends.Conclusion and takeaways for listeners.Join The Influence Army Waitlist HERE!Email me: contact@belove.mediaFor social Media: https://www.facebook.com/MrMischaSubscribe and share with your business associates who could use a listen!
Lost in the world of marketing as a home service contractor? Fear not! Kevin LaSage, founder of Searchlight, shares his insights on making data-driven decisions that maximize your marketing investments. He unveils how his platform ties digital marketing efforts to customer activity in a CRM, offering real-time optimization to any marketing strategy. Kevin also underscores the importance of transparency and the benefits of having all marketing channels unified on one platform.We've all heard that change is the only constant, and in the realm of consumer behavior, this couldn't be truer. Discover why today's consumers are favoring chatbots, online forms, and schedulers over traditional phone calls as we explore this shift and its impact on business conversion rates. We emphasize how quick responses can make the difference between winning and losing a lead and why businesses need to adapt to the preferences of tech-savvy generations.The world of home service is not exempt from the ongoing digital revolution. We delve into the effectiveness of Google Ads in customer acquisition and discuss the rising cost of these ads. Here, Kevin introduces us to the concept that not all leads are created equal, as 75% of website conversions do not lead to paying customers. The conversation transitions into how AI technology is transforming areas like plumbing and roofing and how Searchlight uses AI to enhance customer service. So buckle up and get ready for an enlightening journey through the world of data-driven marketing for home service contractors.https://www.searchlightdigital.io/successful-life-podcast/ Support the showhttps://www.amazon.com/Simple-Steps-Sell-More-Stereotypes-ebook/dp/B0BRNSFYG6/ref=sr_1_1?crid=1OSB7HX6FQMHS&keywords=corey+berrier&qid=1674232549&sprefix=%2Caps%2C93&sr=8-1https://www.amazon.com/Dark-Side-AI-Sales-Frankenstein-ebook/dp/B0BX6G5THP/ref=sr_1_3?crid=16J189ZUCE8K6&keywords=corey+berrier&qid=1678457765&sprefix=corey+berrier%2Caps%2C111&sr=8-3https://www.youtube.com/channel/UCrPl4lUyKV7hZxoTksQDsyghttps://www.facebook.com/corey.berrier https://www.linkedin.com/in/coreysalescoach/
Today's topic revolves around a common issue in marketing – when things aren't working as expected. The reality is that marketing doesn't always yield immediate results; it often requires optimization and perseverance. Many marketers give up too soon, not realizing that success is within reach if they stick with it. In today's episode I share my approach to solving this problem. By understanding their experience, their objections, and their motivations, you can uncover the key to successful marketing. Listen in to discover the secret sauce behind turning marketing struggles into success stories. If you're looking to make the most of the remaining days of the year and elevate your marketing game, this is a must listen. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com
Reinis Krumins is the Co-founder of AgencyJR, helping e-commerce businesses scale quickly through their unique product launch formula. They specialize in email marketing for seven and eight-figure brands. AgencyJR is the second marketing service he founded; his first was Sprelf Media in 2018. Reinis is also the Product Director for Frozen Ventures, LLC and has a background in social media graphic design. In this episode… Email marketing can be an afterthought for many online businesses. Most people are familiar with the constant barrage of meaningless emails that wind up costing more than they generate revenue. However, there is a better way to use emails that can lead to significant increases in sales. Reinis Krumins co-founded AgencyJR in 2019 to help other businesses use emails that actually convert. Its process has been refined over the years, with clients seeing an average boost of $127,000 in monthly email sales. So what do you need to know about the system for your own business? Guillaume Le Tual interviews Reinis Krumins, the Co-founder of AgencyJR, to discuss a better way of using email marketing. They talk about how to bring in and keep customers, Black Friday emails, and product launches. The two also talk over the experience you can only get when working with established brands. Hear the rest on this episode of the Ecommerce Wizards Podcast.
Joseph has a proven track record of success, having worked with over 500 SMBs, managed millions of dollars in advertisement campaigns, and helped businesses scale by as much as 4 million in annual revenue.In this episode, Joseph will explain why it's critical for businesses to be hyper-local before expanding, and he will also introduce his revolutionary marketing platform "Slingshot," local to mid-sized companies can now achieve growth and increased revenue like never before.Connect With Joseph:Facebook: https://www.facebook.com/LavahotJoeConnellInstagram: https://www.instagram.com/josephconnelljr/Podcast: www.lavahotpodcast.comMarketing Agency Website: https://golavahot.com/Software: poweredbyslingshot.com
In this episode of The B2B POD, we will discuss strategies for optimizing the performance of your marketing department and driving a culture of growth within your organization. Learn how to set clear goals and objectives, align your team's efforts with the overall goals of the company, and implement effective metrics for measuring success. Our guest Ali Raza will delve into the importance of fostering a culture of innovation and experimentation, as well as the role of effective communication and collaboration in driving growth. Listen in to gain valuable insights and actionable steps for anyone looking to boost the performance of their marketing department and drive growth within their organization.In this Episode: We introduce you to our gracious host Radwa Hassan and our guest Ali RazaAli Raza talks about the key ingredients to fostering a growth culture Our guest talks about the different generations and their behavior in the workplace.Radwa and Ali delve into the conversation of establishing a common dialogue between various functions. How a growth culture impacts and benefits marketing Steps to bring your team on board towards fostering growth in a companyWhy organisations need to adopt a growth culture and infinite mindset and how it will benefit them Follow us on the following platforms to never miss out on any updates: Instagram -https://www.instagram.com/theb2b_pod/Facebook - https://www.facebook.com/TheB2BPODLinkedIn - https://www.linkedin.com/company/78324636/Website - https://www.thepodcast.ae/theb2bpod/Radwa LinkedIn - https://www.linkedin.com/in/radwa-hassan/Ali Raza LinkedIn -https://www.linkedin.com/in/ali-raza-380412104/
Scott was joined virtually by Conor Anderson, Partner and Head of Advisor Services. AdvisorAssist provides comprehensive turnkey solutions for both new and transitioning advisors as well as established registered investment advisor (RIA) firms. In this episode you will learn the following: Compliance industry updatesHow AdvisorAssist acts as the advisor's advisorHow to optimize and protect your businessMarket trend and auditsConnect with Scott on LinkedInConnect with Conor on LinkedInFor more on The Optimized Advisor Podcast click here For more on AdvisorAssist click hereFollow us on LinkedInFollow us on InstagramFollow us on Facebook**This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com
For manufacturers optimizing marketing and sales processes to drive revenue performance, there's one rule that stands out above all others. In this episode of The Kula Ring, Jeff and Carman dissect the Golden Rule of sales and marketing optimization while highlighting several illustrative examples.
Proudly sponsored by https://www.pymc-labs.io/ (PyMC Labs), the Bayesian Consultancy. https://calendar.google.com/calendar/appointments/schedules/AcZssZ1nOI_SElJzSiQ2sXBDiaW9w98ErjnHVzmHcSilYNWeXxJgV870NGuWZUGo3W-8-gDG8jIXQhBf (Book a call), or get in touch! Inviting someone like Luciano Paz on a stats podcast is both a pleasure and a challenge — he does so many things brilliantly that you have too many questions to ask him… In this episode, I've chosen — not without difficulty — to focus on the applications of Bayesian stats in the marketing industry, especially Media Mix Models. Ok, I also asked Luciano about other topics — but you know me, I like to talk… Originally, Luciano studied physics. He then did a PhD and postdoc in neuroscience, before transitioning into industry. During his time in academia, he used stats, machine learning and data science concepts here and there, but not in a very organized way. But at the end of his postdoc, he got into PyMC — and that's when everything changed… He loved the community and decided to hop on board to exit academia into a better life. After leaving academia, he worked at a company that wanted to do data science but that, for privacy reasons, didn't have a lot of data. And now, Luciano is one of the folks working full time at the PyMC Labs consultancy. But Luciano is not only one of the cool nerds building this crazy Bayesian adventures. He also did a lot of piano and ninjutsu. Sooooo, don't provoke him — either in the streets or at a karaoke bar… Our theme music is « Good Bayesian », by Baba Brinkman (feat MC Lars and Mega Ran). Check out his awesome work at https://bababrinkman.com/ (https://bababrinkman.com/) ! Thank you to my Patrons for making this episode possible! Yusuke Saito, Avi Bryant, Ero Carrera, Giuliano Cruz, Tim Gasser, James Wade, Tradd Salvo, Adam Bartonicek, William Benton, Alan O'Donnell, Mark Ormsby, James Ahloy, Robin Taylor, Thomas Wiecki, Chad Scherrer, Nathaniel Neitzke, Zwelithini Tunyiswa, Elea McDonnell Feit, Bertrand Wilden, James Thompson, Stephen Oates, Gian Luca Di Tanna, Jack Wells, Matthew Maldonado, Ian Costley, Ally Salim, Larry Gill, Joshua Duncan, Ian Moran, Paul Oreto, Colin Caprani, George Ho, Colin Carroll, Nathaniel Burbank, Michael Osthege, Rémi Louf, Clive Edelsten, Henri Wallen, Hugo Botha, Vinh Nguyen, Raul Maldonado, Marcin Elantkowski, Adam C. Smith, Will Kurt, Andrew Moskowitz, Hector Munoz, Marco Gorelli, Simon Kessell, Bradley Rode, Patrick Kelley, Rick Anderson, Casper de Bruin, Philippe Labonde, Matthew McAnear, Michael Hankin, Cameron Smith, Luis Iberico, Tomáš Frýda, Ryan Wesslen, Andreas Netti, Riley King, Aaron Jones, Yoshiyuki Hamajima, Sven De Maeyer, Michael DeCrescenzo, Fergal M, Mason Yahr, Naoya Kanai, Steven Rowland, Aubrey Clayton, Jeannine Sue, Omri Har Shemesh and Lin Yu Sha. Visit https://www.patreon.com/learnbayesstats (https://www.patreon.com/learnbayesstats) to unlock exclusive Bayesian swag ;) Links from the show: Luciano's website: https://lucianopaz.github.io/ (https://lucianopaz.github.io/) Luciano on GitHub: https://github.com/lucianopaz (https://github.com/lucianopaz) Luciano on LinkedIn: https://www.linkedin.com/in/luciano-paz-4139b5123/ (https://www.linkedin.com/in/luciano-paz-4139b5123/) Bayesian Media Mix Modeling for Marketing Optimization: https://www.pymc-labs.io/blog-posts/bayesian-media-mix-modeling-for-marketing-optimization/ (https://www.pymc-labs.io/blog-posts/bayesian-media-mix-modeling-for-marketing-optimization/) Improving the Speed and Accuracy of Bayesian Media Mix Models: https://www.pymc-labs.io/blog-posts/reducing-customer-acquisition-costs-how-we-helped-optimizing-hellofreshs-marketing-budget/ (https://www.pymc-labs.io/blog-posts/reducing-customer-acquisition-costs-how-we-helped-optimizing-hellofreshs-marketing-budget/) Speeding up HelloFresh's Bayesian AB tests by 60x:...
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the founder of https://southstreetmarketing.com/ (South Street & Co)., Kaitlyn Study. South Street & Co. is a digital marketing agency that helps small to medium sized businesses grow their reach online. They specialize in service-based companies, such as doctors, lawyers, landscapers, and more. They help with everything from email marketing and social media to optimizing their website, SEO, blogging, and more. South Street focuses especially on the Orlando area and on localized marketing, but they work with companies from all over the country. Kaitlyn and Josh explore how South Street works with their clients. First of all, they look at their client's logo and brand. Next, they review their website. Then, they work on optimizing their website for conversion. Kaitlyn shares one great way to increase traffic is to ask your existing clients to leave reviews and ask them to be authentic about their experience in working with you. Another area of focus for South Street & Co. is automation and optimization. While you should personalize marketing for your audience, you definitely need to optimize and automate what can be. Google My Business is another great resource to take advantage of. This feature through Google shows where your business is located and Google user reviews. They introduce new features all the time, including posts and call tracking. You can even granularly specify your services. The biggest mistake Kaitlyn sees is that business owners don't fill out everything on their Google My Business. You should add everything you can to it and answer every single review, good or bad. This shows your audience and prospects that you engage and care about feedback. Josh and Kaitlyn discuss how the investment of just an hour or two is all it takes to flesh out and optimize your Google My Business listing. Don't miss an opportunity here for reach and optimization – fill it out and utilize its features to boost your local reach especially. Kaitlyn also explores the power of automation a little more. Make sure you dot your i's and cross your t's when you streamline with automation. There's no magic formula – you just have to use the right tools. Zapier, a favorite software of both our host and guest, connects two programs that otherwise wouldn't be so that they can communicate with each other. You can integrate and automate using programs just like this one, all by building bridges between your major processes and applications. Want to learn more? Check out the South Street & Co. website at https://southstreetmarketing.com/ (https://southstreetmarketing.com/). Check out South Street & Co. on LinkedIn at https://www.linkedin.com/company/south-street-&-co--a-marketing-agency/ (https://www.linkedin.com/company/south-street-&-co--a-marketing-agency/). Check out Kaitlyn Study on LinkedIn at https://www.linkedin.com/in/kaitlyn-m-cook/ (https://www.linkedin.com/in/kaitlyn-m-cook/). Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).
More than ever, the attention span of a B2B buyer is fleeting. In the age of COVID-19, B2B CEOs are adding lead response time to the short list of key metrics reviewed daily. Why? Because every lead counts right now. When a lead raises a hand asking for sales to get in touch, the likelihood of conversion to an opportunity correlates with timely follow-up. Leadership is right to focus on this tactical metric right now. As far back as 2011, a study in the Harvard Business Review found that companies are just too slow to respond. The authors found that the reasons for this… ... Read more at blog [dot] qflow [dot] ai
As QFlow.ai has grown over the last twelve months, one area of our focus has been supporting our most security-minded customers’ needs. Many of these types of enhancements take place behind the scenes. So when they don’t, we celebrate a bit… We are pleased to announce that QFlow.ai is now Okta-verified and available in the Okta Integration Network.
Christine Leonard, Director of Marketing Optimization at Amplify, came onto State of Demand Gen for an episode of Back to Basics about marketing optimization and the buyer experience. They touched on how to avoid a leaky funnel by making sure in ICP buyers are being handled appropriately, and how a phenomenal buyer experience can be a differentiator. Chris and Christine went back and forth on why marketers should be shadowing their sales teams so they understand what happens when a lead is passed over to sales. Chris suggested diving into lead-to-win percentage by source, and they discussed the varying role of RevOps. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.
We start this blog by stating the obvious. There are two requirements to performant marketing: 1) to generate high quality leads, and 2) to do so as efficiently as possible in terms of resources consumed. In practice unfortunately, these objectives often get forgotten as marketing teams sustain pressure from the organization. This leads to an outsized focus on lead volume, to the detriment of quality and efficiency. Let's examine each of these two objectives carefully and try to understand the best way to achieve both. ... Read more at blog [dot] qflow [dot] ai
Scott Heinila had Davin Salvagno back on virtually with Social Media Specialist, Annie Cooper, in studio to talk all things social media. Davin shares about his upcoming event, the Purpose Summit which will be May 11 – 13, 2021. Annie and Davin share the benefits of being on social media both personally and professionally, they provide insights on how to reach customers and clients by being vulnerable and building trust. They share simple steps to follow to get your social media pages up and running. This is a must listen if you are looking to take your social media marketing to the next level. Connect with Scott on LinkedInConnect with Davin on LinkedInConnect with Annie on LinkedInFollow AC Social Designs on InstagramFor more on The Optimized Advisor Podcast click here For more on the Purpose Summit click hereFor more on AC Social Designs click here Listen to Ep. 005: Living Life with Purpose Now and Forever with Davin Salvagno hereFollow us on LinkedInFollow us on InstagramFollow us on Facebook **This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@mailpcwest.com
“In Q1 of 2021, we spent $4,315 on Trend and made $51,194 from working with creators on Trend's platform.” Ashton Marshall #DTCPOD“We make sure and pick influencers who are aligned with our product and our target market.” Ashton Marshall #DTCPOD“At the end of the day, you need to create trust. That's the only way people are going to buy it from you.” Ashton Marshall #DTCPOD“Our Facebook group has about 2 million people in it. The reason it works so well is that the people in that group post content about their interests and support each other.” Ashton Marshall #DTCPOD“People miss out on many opportunities because they aren't as open-minded. If something doesn't work once, give it another shot in a more optimistic way.” Ashton Marshall #DTCPODWe Speak About:[00:55] About Ashton and Mindful Health[05:10] Affiliate vs Influencer marketing[06:45] Growing brands and engaging audiences[11:20] Ashton learning and using influencer marketing[16:35 How Mindful Health drives results[18:05] Utilizing content to boost results[20:35] Ashton’s Facebook group with 2 million users[27:00] Remaining optimistic with your brand[28:10] What’s next for Mindful HealthWhen used right, influencers can 7x your revenue. Ashton Marshall, Affiliate Manager of Mindful Health, joins the POD to talk about the differences as well as the benefits of influencer marketing and working with creators. Mindful Health focuses on internal and external wellness, acquiring brands to promote and achieve their mission. In the podcast, Ashton not only discusses the benefits of influencers but also the benefits of a good affiliate strategy.Affiliate and Influencers are two different things that are often confused, but affiliate generally encompasses email and traffic. It is a lot easier to gauge specific traffic from affiliates, rather than through using influencers, and understand how much revenue can be generated. But when you combine spend with gut and analytics, influencer marketing can be much more lucrative than affiliate marketing sometimes.Influencer Marketing has shown to be a necessary strategy for Mindful Health. In the past, Ashton had little success working with influencers to grow the brand, especially Instagram. Using Trend has helped Ashton and Mindful Health with achieving more success with influencer marketing. Trend pre-vets influencers for brands. Pre-vetted influencers on Trend create better content and have more to offer to brands. This was key in Ashton's success with Trend. It is also important to understand and know your audience so that you can properly get the message across to them. Stay tuned as Ashton shares his experience as an affiliate manager and working with influencers for Mindful Health and how it has helped the brand growIf you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Mindful Health’s website: https://mindfulhealthlife.com/Mindful Health on Twitter: https://twitter.com/mindfulhealth
Ayat is a co-founder and managing partner of Invesp - an online marketing and conversion optimization company. She and her team help companies grow their revenue by testing different elements on the websites like buttons, headlines, etc. In this episode, we discussed her story from a teacher to a co-founder of a tech company. Ayat Shukairy Is A Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization with over 14 years of entrepreneurial and marketing experience. Ayat took her consulting business, Invesp, from a one-man shop to a global consulting brand that helps companies increase online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery and many more. In 2016, Ayat cofounded FigPii, an all-in-one growth hacking platform. Her new startup leveraged the success of Invesp as well as the growth hacking methods he had deployed across some of the leading brands to solve marketers’ most pressing problems. Ayat’s book, Conversion Optimization, combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create killer websites. Ayat provides one of the most comprehensive lists of strategies and actionable insights for helping websites capture more of their visitors into lifetime customers. She provides insights grounded in comprehensive research, the best contemporary psychology and behavioral science which any company can start implementing immediately. Ayat is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences, business groups and academic forums throughout the world including Inbound, SMX, SES, Content Marketing World, BOFs, and many others. She has inspired audiences to rethink their approach to marketing, and her work has helped hundreds of businesses to increase sales and growth. --- Send in a voice message: https://anchor.fm/muslimsonfire/message
“I love the idea of crowdfunding. I'm a huge community builder, super connector, and I love the idea of building an army of people who are fighting for us to succeed.” @cbm #DTCPOD“Our products can create a lot more intimacy and conversation. And I think it's a beautiful thing in a world that's increasingly digital to be in the physical product space.” @cbm #DTCPOD“And I think building interesting networks and online communities allow you to move a bit faster, even if the industry does not move at that pace.” @cbm #DTCPOD“There's an initial boom when you launch and then waves of booms with periods to mellow out. That’s how we've done a pretty good job at keeping that momentum going.” @cbm #DTCPOD“We post every day on Instagram. We're commenting on other people's posts. And I think that engagement is really important.” @cbm #DTCPODWe Speak About:[01:20] About Courtney and AKUA[03:20] AKUA’s history in crowdfunding[07:15] Developing the initial Kelp Jerky product[10:55] The sustainability of using kelp[13:45] Courtney’s transition from tech to food[15:35] Building a community with your brand[19:40] Richard Branson’s testimony for AKUA[23:50] Advice for other founders[25:45] What’s next for AKUAProduct lines can be both sustainable and successful. Courtney Boyd Myers, CEO and co-founder of AKUA, joins the POD to talk about AKUA’s dedication to sustainable meat alternatives in the form of ocean-farmed Kelp. Courtney first learned about kelp through a friend, who runs a nonprofit dedicated to growing kelp farms, which started her interest in kelp. AKUA utilized crowdfunding to expose their product and build an online community surrounding their brand. Kelp is both a sustainable source of food, but it is extremely high in nutritional value. The Kelp Jerky was their first product, trying to start with a dried, shelf stable product for their customers and later expand into other meat alternatives. Building an online community is important in developing your brand. The transition from the tech industry to the food industry for Courtney. One of the biggest challenges was the differences in pace between tech and food, but building a community was essential to Courtney’s success. Creating a product was difficult for Courtney and she underestimated the product development timeline. She created a facebook group to foster growth and build the community for her brand. Timing is important and maintaining momentum with content is important to keeping the community engaged and invested in your product. Stay tuned as Courtney shares her experience launching her sustainable meat alternative using kelp as well as building a community through crowdfunding and creating meaningful content. If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Follow Courtney on Instagram: https://www.instagram.com/cbm/AKUA’s website: https://akua.co/AKUA’s Republic Page: https://republic.co/akuaFollow AKUA on Instagram: https://www.instagram.com/lifeakua/Follow AKUA on Twitter: https://twitter.com/lifeakua
A world in which marketing works productively with sales and vice versa can feel elusive. Like any relationship, it requires sustained effort and leaders must take steps to make that effort visible. From an organization's standpoint, how can we define “working productively”? ... Read more at blog [dot] qflow [dot] ai
This podcast and more content from AllTheLeads.com can also be found on YouTube and Facebook For the full show notes and list of resources mentioned, visit https://alltheleads.com/probate-mastermind-real-estate-podcast-309/ Join Future Episodes Live in the All The Leads Facebook Mastermind Group: https://facebook.com/groups/alltheleadsmastermindThanks for tuning in, and don’t forget to subscribe for future episodes! Episode Topics:Cold Calling Vs. Direct Mail: Best Strategy? (1:32)Calling Probate Leads With A Surviving Spouse (12:17)How To Get Started With A Limited Budget (19:05)B2B Marketing in the Probate Space (24:18)Earon Bevans Shares His Wholesaling Success With Probate Real Estate (30:58)Squatters, Evictions, and No Trespassing?? (38:08)Establishing your Credibility During A Cold Call (41:28)Commercial Property and Probate Real Estate (51:01)Bonus Resources:7 Creative Financing Strategies Every Real Estate Professional Should Know: Pros and Cons and When To Use Them: https://www.youtube.com/watch?v=wmVV1_UUMBQ Why EVERY Investor and Agent should have an Agent/Investor partner: https://alltheleads.com/agent-investing-get-real-estate-license/Also, check out Earon’s Facebook Community, Superhuman Wholesalers! Be sure to check out our full Mastermind Q&A PlaylistLooking to hear prospecting tips in action? Check out our live role play seriesMore training content available at alltheleads.com/blog--Interested in Probate Leads? https://alltheleads.com/probate-leadsMore on Accountability Coaching With Bruce Hill: https://alltheleads.com/real-estate-coachingCheck Out Probate Plus+ (Think PROPSTREAM for Probate Data): https://alltheleads.com/probateplusSupport the show (http://www.facebook.com/groups/alltheleadsmastermind)
Most B2B marketing professionals have used the Salesforce Campaign object. But if you’ve tried to reliably track marketing spend in a finance-friendly way using Salesforce campaigns, you’ve run into some fundamental limitations. Tracking ongoing campaign spend in marketing automation platforms HubSpot, Marketo, and Pardot is not possible — sadly, that’s why most teams end up in spreadsheets. ... Read more at blog [dot] qflow [dot] ai
"Discussion leads to discovery. Discovery leads to action. Action leads to rewards."In today's episode, Chris talks to Ray Swatzell - Executive Managing Director of Talent Marketing Optimization. Ray is a senior Talent Acquisition leader with enterprise and multi-site experience. He achieves "win the war on talent" success stories by hiring the best, filling in knowledge gaps, progressive recruiting design, system integrations, automation, and modern recruiting innovations! Today, they discuss how to stoplight your job reqs, marketing in recruiting (hint, its not good), value props and much more!For more information, contact Ray Swatzell on LinkedIn.
If you’re in the world of digital marketing, lead generation, social media, or you’re simply a content creator wishing to increase your visibility and performance, chances are you’re constantly looking for new ways to improve your SEO. While there’s no shortage of websites, tools and courses designed for this purpose, few (if any) have proven… The post New Content Marketing Optimization Platform appeared first on Eric Schwartzman.
To be in the position of manager carries responsibility. It is a big deal. This post is written for first-time managers, but It might contain a couple reminders if you've been in the manager game for a while. In recent weeks, I've spoken to your highly ambitious direct reports. Some of what I heard prompted me to write this post. ... Read more at blog [dot] qflow [dot] ai
Convincing prospects to buy, add to cart, or get a quote is one of the most critical components of Marketing Optimization. But eCommerce strategy encompasses so much more! Customer experience of course. Loyalty. What's your ultimate eCommerce business plan? Revenue Lift? or Revenue Shift. My guest on my podcast is Gigi J. Kizhakkechethipuzha, founder of Virtina, an eCommerce development firm with clients all over the world. We talk about all about high level eCommerce strategies, and what makes people take action on your website. It's all about convincing of course. But listen to our compelling conversation! Gigi JK has about 27 years of experience in the business of technology. He's am eCommerce strategist/advisor to many organizations. Recovering multi-tasking addict. Problem Solving Aficionado, especially the problem involves revenue, profit and customer experience.
With the formation of QFlow.ai, I wanted to share a bit about what QFlow is and does, but also try to answer the question: why build QFlow? Let’s begin with the problem. Both I and my co-founder have spent years in executive positions (CFO, VP Finance, VP Operations, VP Marketing, etc.) at B2B companies. At each company, between sales, marketing, customer success, and finance, we had a lot of tools generating a lot of data. But our organizations were by and large stuck with outdated tools and skills to analyze that data. ... Read more at blog [dot] qflow [dot] ai
How are those open rates looking? As your email contact list grows, it takes a little more effort to manage. You've got to protect your “sender reputation,” the metric by which email services decide whether your message is sent to the inbox — or to the dump. Today, we'll discuss a few tactics you can […] The post MBA1597 Advanced Email List Marketing Optimization + Free Ride Friday appeared first on The $100 MBA.
How are those open rates looking?As your email contact list grows, it takes a little more effort to manage. You've got to protect your “sender reputation,” the metric by which email services decide whether your message is sent to the inbox — or to the dump.Today, we'll discuss a few tactics you can use to clean up that list, and trim the less engaged contacts from your campaigns. The net result: more people opening and responding to your emails.You won't be able to convert people if they never see your emails. But with a little list maintenance, you can make sure they do. Click Play!SUBSCRIBE ON APPLE PODCASTSStitcher | Spotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewToday's SponsorsWindows and HPEveryone works differently, whether it's typing on a computer, sketching out notes with a pen, or accessing all your stuff on your phone. With Windows and HP, you get all the tools you need to work the way you want. So whatever you do, make it you with Windows and HP. See how at windows.com/HP.WebinarNinjaLooking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop.Show LinksEasyCourse
How are those open rates looking? As your email contact list grows, it takes a little more effort to manage. You’ve got to protect your “sender reputation,” the metric by which email services decide whether your message is sent to the inbox — or to the dump. Today, we’ll discuss a few tactics you can […] The post MBA1597 Advanced Email List Marketing Optimization + Free Ride Friday appeared first on The $100 MBA.
Why you have to check out today’s podcast: Learn how the airline industry comes up with optimal pricing to maximize profitability Find out how to come up with optimal pricing to move the industry appropriately even in a competitive environment. Discover the needed skill sets of a leader to keep driving to get things done Chris Amenechi is a VP of Pricing and Revenue Management at Copa Airlines, and Managing Director at Amencil, Inc. He is a transformative travel leader who is an expert in Merchandising, E-Commerce, Distribution, Pricing, Revenue Management, Planning, and Corporate Strategy, Digital and Data Strategy, Marketing Optimization, and Business Process Transformation. In this episode, Chris shares about how revenue management works in designing a pricing mix for an airline company. He went on to discuss the people and skillsets needed to form a strong team to meet a company’s objectives. At the same time, he points out what leadership traits you need to possess to be an effective VP of Pricing. “Pricing is not a sprint, it's a marathon. And so, yes, inasmuch as you're shortsighted to make a quarter work, you want to elevate the year and the next year and the next year. The whole idea is to get your product, depending on what it is, to be at the top of the marketplace.” - Chris Amenechi Increase Your Pricing Knowledge: Become a Champions of Value INSIDER! To sign up go to insider.championsofvalue.com Topics Covered: 01:20 - What led Chris onto the Pricing path 02:11 - How does revenue management differ from yield management 04:30 - How much of the fees passengers pay add up to an airline’s profitability 07:45 - Thoughts on everyone being upset over airlines starting to charge for checked luggage 11:19 - How about giving a discount to passengers with no checked luggage 12:13 - The characteristics needed to become a VP for Pricing 15:57 - Why the need to look at pricing from a customer perspective, from an industry perspective and a competitive perspective 19:09 - Talking about the risk-averse nature of most management 21:06 - Who gets to be promoted or not Key Takeaways: “If you want to get the optimal revenue point you've got to get into some revenue management, which means there are loss leaders, there's this cheaper prices, there's this more expensive prices based on all the demand, all the demand profiles you have, the customer profiles you have. Revenue management is the ideal pricing and allocation of inventory and combining the two is an optimal way to generate the most for the system of that airline.” - Chris Amenechi “Everybody in the world, whether it's the phone companies, your cable companies, they're able to restructure their rate structures. So they would give you the minimal package and they'll go up to the big packages and then if you wanted anything additional was your choice. It’s the customer choice model and it was an upsell model.” - Chris Amenechi “I would say two most important things needed to get promoted to VP are a dedication to being a bit of an innovator, a bit of an expert, and also a bit of a routine player. You've got to be able to do all three.” - Chris Amenechi Connect with Chris Amenechi: LinkedIn Connect with Mark Stiving: Email: mark@impactpricing.com LinkedIn
Show Description: After recapping our Father's Day, CHOP/CHAZ zones, and stock talk for the week, we dive into some critical personal anecdotes about dealing with self struggles. Tim also shared how he used networking to his advantage at the golf course last weekend, which led to an exciting new marketing project. In the book talk section, we discuss how you can marry sales and marketing to optimize your business, and then explain what it means to "show up" in life. Show Highlights: 2:00-22:45: We provide our Father's Day weekend recaps, CHOP/CHAZ zones, and throw in some stock talk. 22:45-30:15: Tim talks about a critical relationship he cultivated the golf course, and the new project he is working on for the business owner. 30:15-35:00: Slager talks about overcoming internal struggles through mindset shifts and diet adjustments. 35:00-40:00: Slager discusses how you can find an optimal balance between sales and marketing to help grow your business and make the most of your investment (Changemaker, by Dr. John Berardi) 40:00-47:00: Tim talks about what it means to "show up" in life and for others. (Shoe Dog, by Phil Knight)
In this episode, Jay and Ramon are joined by guest Raphael Paulin-Daigle, Founder & CEO of SplitBase.SplitBase specializes in building high-converting landing pages and strong on-site experiences for eCommerce brands.With SplitBase’s experience in landing page optimization, Jay and Ramon join forces with Raphael to discuss how brands can get even more for their influencer marketing efforts using personas.One-to-one marketing, or at least the idea of it, has become increasingly important as consumers have become tired of catch-all traditional advertising. Thus, brands have turned to user-generated content to break through stale advertising.How do you dial in your marketing efforts even more?By segmenting consumers into personas, and using that user-generated content to create an even push to the one-to-one marketing consumers are asking for.We’ll discuss why traditional product pages aren’t the best place to send audiences and offer some suggested tools you can use to improve your conversion rate. We’ll also dive into why brands need to continue to optimize and how not doing so could result in you missing your maximum potential ROI.If you’d like to learn more about Trend and our influencer marketing platform for users and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram, LinkedIn, Facebook, and Twitter.If you are interested in using the tools that Raphael mentioned during the podcast, here are the links:Unbounce: https://unbounce.com/Instapage: https://instapage.com/Shogun (Shopify app): https://apps.shopify.com/shogunFor more information on Raphael's company, SplitBase, visit: https://splitbase.com/
LeadsCon Industry Insider: Lead Generation Insights for Today and Tomorrow
Guest: Kenneth Kinney, VP of Marketing and Digital Strategy, Ai Media Group, and host of "A Shark's Perspective" podcastIn a restructured economy, it’s important to think outside the box. Whether through remote work strategies, lead-gen automation, campaign platforms or strategic partnerships, you can optimize your efforts with measurable results. What can you do in the current environment and how should you look at the various channel marketing you’re using? Kenneth Kinney of Ai Media Group joins us to share it’s not only what you market but how you’re marketing today.
Are your affiliate marketing campaigns keeping you up late at night? If the repetitive tasks of pausing ads, changing landing pages, optimising bids etc... sounds familiar, this episode is definitely for you. Today we’re excited to have Losid Berberi, Chief Marketing Officer of TheOptimizer join us for an insightful talk on how automation can make running any affiliate marketing campaign much easier. It's even possible to create more than 65 campaigns with 5-6 creatives each under 20 mins! Make sure to listen to the end to find out about their upcoming updates on landing page creation!
In today's marketing landscape, marketers rely on data and technology more than ever before. While marketing technology allow us to gather data, it also provides the ability to automate and optimize nearly every phase of the digital marketing lifecycle. Enter marketing optimization – the process by which a brand or organization improves their marketing efforts, and ultimately, maximizes their desired business outcomes. In this episode, we'll discuss optimization, it's impact on today's marketing tactics and how its reshaping marketing strategies as a whole.
Marketing Optimization: Interview with Todd Meisler - Episode 13 --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/mboezi/support
One of my favorite quotes is, "If you're not measuring, you're not marketing." This has never been more true than it is today. What worked yesterday is not guaranteed to work tomorrow. Learn, measure, and iterate so that you can continue to optimize your marketing efforts. The post Marketing and the Experimental Mindset appeared first on Control Mouse Media.
Getting beyond the marketing and jargon on the homepage of AI companies and figuring out what's actually happening, what results are being driven in business, is part of our job at TechEmergence. Shaking those answers out of founders is not always easy, but we didn't have to do much shaking with Yohai Sabag, chief data scientist for Optimove, a marketing AI and automation company in Israel. In this episode, he speaks about what humans are needed for in the optimization process, and what facets can be automated or distributed to a machine. Sabag gives an excellent walk-through of how marketers can use the "human-machine feedback loop" to optimize individual campaigns at scale.
In marketing, there are lots of applications in AI and machine learning (ML), from recommendation engines to predictive analytics and beyond. At the company Adgorithms, there are even more ambitious projects underway - like automating the process of marketing altogether by having a machine run and generate ads, or test and spend the marketing budget of a company. Or Shani, CEO of Adgorithms, focuses on the quantitative aspects and optimization of online advertising, using algorithms to improve advertising processes. In this interview, Shani talks about how Adgorithms' smart marketing platform "Albert" meshes with humans' role in marketing, and also discusses how these roles might change over the next 5 to 10 years as we move towards ever more automated marketing processes.
Common Mistakes Made in Ecommerce and PPC as David Szetela welcomes Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization with Invesp Khalid Saleh. Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He’s the co-author of O’Reilly’s Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization.
Common Mistakes Made in Ecommerce and PPC as David Szetela welcomes Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization with Invesp Khalid Saleh. Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He's the co-author of O'Reilly's Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization.
Common Mistakes Made in Ecommerce and PPC as David Szetela welcomes Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization with Invesp Khalid Saleh. Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He's the co-author of O'Reilly's Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization.
Common Mistakes Made in Ecommerce and PPC as David Szetela welcomes Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization with Invesp Khalid Saleh. Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He’s the co-author of O’Reilly’s Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization.
Since 2004, Alex Harris has focused on improving conversion rates, landing page optimization and ecommerce. Ab testing and digital marketing to maximize ROI is his speciality. He is the host of a top rated podcast titled Marketing Optimization that is growing week after week.
The Ellory Wells Show: Actual Entrepreneurs Share Actionable Advice to Help YOU Build YOUR Business!
Episode 27 the Empowered Podcast features Alex Harris, owner and creative mind behind Alex Designs. Alex shares how he reacted and recovered from the internet boom, how he got his first client, the methods he used to market and launch a very successful podcast about marketing optimization, ROI, and how we can become authorities in […] Click here EP27: How to Become an Authority in Your Niche w/ Marketing Optimization Expert, Alex Harris (@alexdesigns) to visit Ellory Wells and leave a comment.
The Boomer Business Owner with Charlie Poznek: Lifestyle Entrepreneurs | Online Business | Coaching
Alex runs a full service website design company that helps people improve online revenue through conversion rate optimization and landing page optimization. He also hosts the successful Marketing Optimization podcast.
How to Take Your Site From Suck to Unsuck as Bas and Roy talk to Best Selling Author, Marketing Optimization and User Experience expert Bryan Eisenberg about a recent blog post entitled How to Go From Suck to Unsuck.
Welcome to episode #129 of Six Pixels Of Separation - The Twist Image Podcast. Friday was a brutal day. I came down with a terrible cold. Saturday rolled around and I wondered how I would ever get a new episode of this Podcast produced. I hopped on Twitter and asked anyone and everyone to come and help me crowdsource this new episode. This is one full episode with commentary from South Africa, Ireland, Canada, the U.S. and beyond. We also have in-depth discussion with Bryan Eisenberg, author of the new book, Always Be Testing, Blogger at GrokDotCom, co-founder of Future Now, and best-selling author of books like, Waiting For Your Cat To Bark and Call To Action. Enjoy this first-ever crowdsourced episode. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #129 - Host: Mitch Joel. Running time: 39:17. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, I'd love for you to connect with me, directly, through my Facebook profile instead of joining the group - but, that's your call. Check out my other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast - sponsored by HarperCollins Canada. Foreword Thinking - Episode #11 featuring Michael Gerber - E-Myth Revisited and Awakening The Entrepreneur Within. The crowdsource episode begins here: Audio Comment - Sam Houston – Gamer DNA. Audio Comment – Peter O'Connell – Audio O'Connell. Audio Comment – Bill Sweetman – Sweetmantra – Yummy Names - Tucows. Audio Comment – Bernie Goldbach – Inside View. Generation Expects – Don Tapscott. Audio Comment – Kevin Behringer – Fly Over Marketing. Audio Comment – Dave Fleet – Thornley Fallis. Audio Comment – Marko Kulick – Photography.ca - Pets.ca. Audio Comment – Ahmed – Capetown, South Africa. In Conversation with Bryan Eisenberg – Future Now – GrokDotCom – Always Be Testing. Google Website Optimizer. Six Points of Separation – Six Ways To Always Be Testing: 1. Test something. 2. Keep at it. 3. Involve everybody. 4. Get help from the outside. 5. Develop a roadmap. 6. Keep getting educated. Audio Comment - Neil Bearse – Ninja Runner on Twitter. Music from the The PodSafe Music Network: Ingrid Michaelson – ‘Be OK'. Stand Up To Cancer. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #129 - Host: Mitch Joel. Tags: advertising always be testing audio oconnell awakening the entrepreneur within bernie goldbach bill sweetman blog blogging bryan eisenberg business dave fleet digital marketing don tapscott emyth revisited facebook facebook group fly over marketing foreword thinking future now gamer dna generation expects google google website optimizer greenfields report grokdotcom harpercollins canada ingrid michaelson inside view itunes kevin behringer marketing marko kulick mass media michael gerber motivational books neil bearse ninja runner online social network peter oconnell pets ca photography ca podcast podcasting podsafe music network sam houston six pixels of separation social media marketing stand up to cancer sweetmantra thornley fallis tucows twist image twitter web 20 yummy names
© 2020-2026 Ivy Podcast Discovery LLC
