Joe Sanok from the www.PracticeofthePractice.com blog covers everything it takes to make your service-based private practice more awesome. It’s what you wish you had learned in graduate school. Learn killer ways to grow your referrals, save tons of money, and have some fun along the way. Joe has been featured on the Huffington Post, Yahoo Health, ZynnyMe, PsychCentral, and Sirus Radio. Joe has an extensive background in several clinical settings including foster care, residential, home-based, college counseling, and private practice. As the owner of Mental Wellness Counseling in Traverse City, MI he has grown his practice and taught others to do the same. As an expert in the field of growing counseling private practices, Joe exposes all he knows to help you with marketing, branding, consulting, and a deeper level of awesomeness. Joe knows that we’ve all been there, we dream of our small business taking off and we know that it should...but it doesn’t. We want more referrals and the independence that comes from a small business. Through marketing, website developments, and other business-focused tips, Joe helps you to grow. There are simple changes that you can make that will ensure your grow as a professional, expert and as a small business owner. Joe engages and encourages listeners through real-life examples of failure and success. These discussions are for the 21st century counselor who wants to be on the edge of technology, marketing, and expanding their private practice or small business! Plus, there is super sweet music throughout the podcast. http://www.practiceofthepractice.com
Practice of the Practice Network
Traverse City, Michigan
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The Practice of the Practice Podcast is a top-notch resource for therapists looking to start, grow, and scale their own private practice. Hosted by Joe Sanok, this podcast offers innovative ideas and expert insights that are both inspiring and actionable. With a deep knowledge of private practice and a genuine desire to help therapists succeed, Joe provides valuable advice, tangible action steps, and resources that make the daunting task of building a practice feel less lonely. His interviewing skills are superb, bringing on guests who offer diverse perspectives and practical tips. Whether you're just starting out or looking to take your practice to the next level, this podcast is a must-listen.
The best aspect of this podcast is Joe's vast knowledge and experience in private practice. He truly understands the challenges that therapists face in building their own businesses and provides practical solutions to overcome them. The episodes are filled with valuable advice, strategies, and insights from experts in the field. I've learned so much from listening to this podcast and have been able to implement many of the ideas into my own practice.
Another great aspect of this podcast is the sense of community it provides. Joe not only shares his own expertise but also brings on other practitioners who share their experiences and lessons learned. This creates a supportive environment where therapists can learn from each other and feel less alone in their journey.
One downside of this podcast is that some episodes may not be relevant for all therapists. Since there are various aspects to running a private practice, certain episodes may focus on topics that don't apply to every listener. However, even if an episode doesn't directly relate to your specific needs, there is always something valuable to take away from it.
In conclusion, The Practice of the Practice Podcast is an invaluable resource for therapists looking to build successful private practices. Joe Sanok's expertise, along with his engaging interviews and practical advice, make this podcast a must-listen for anyone in the field. Whether you're just starting out or looking to grow your practice, this podcast will provide you with the inspiration and knowledge you need to succeed.
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Could doubling your practice be more achievable than you think? Which growth strategy would have the biggest impact on your business right now? Are you building a practice that depends entirely on you, or one that can grow beyond you? Joe Sanok explores whether starting a group practice is the fastest path to growing a private practice and explains why aiming to double your business can be both realistic and impactful. He shares practical strategies for increasing revenue, from raising rates and seeing more clients to creating passive income, while highlighting hiring clinicians as the quickest way to scale. Joe also breaks down the key systems for attracting and converting new clients, discusses ethical ways to gather reviews and feedback, and encourages practice owners to find the right support system so they can grow with confidence rather than figuring it all out alone.
What small improvements could make your private practice easier for prospective clients to find? Are you building referral relationships before you actually need them? Could consistent systems and community networking become your practice's greatest growth strategy? In Week 22 of building Great Lakes Online Counseling, Joe Sanok and assistant Jen focus on laying the groundwork for long-term growth through stronger visibility, streamlined systems, and intentional networking.
Is your website more like a brochure rather than a client conversion tool? Could a few simple changes dramatically increase the number of people booking appointments? Are your website pages making it easy for both clients and Google to understand exactly what you offer? In this episode, Joe Sanok speaks with website strategist Shayah Reed about how therapists can turn their websites from static brochures into powerful client conversion tools. They explore practical website improvements that can increase bookings, strengthen SEO, and create a better experience for prospective clients.
What happens when traditional depression treatments stop working? Could a single psychedelic-assisted therapy session create lasting change? What does the latest research reveal about psilocybin's potential in mental healthcare? In this episode, Joe Sanok speaks with Compass Pathways CEO Kabir Nath about the emerging role of psilocybin-assisted therapy in treating treatment-resistant depression (TRD). They discuss the latest clinical research, how psychedelic therapy is being studied, and its potential to transform mental healthcare.
Who should you network with depending on your ideal client base? Should you have a "meet the team" tab on the website? What criteria should you use for choosing your EHR? In this update on building Great Lakes Online Counseling, Joe Sanok and Jen share the latest progress as the practice prepares to welcome its first clients. While growth has slowed slightly in recent weeks, they focus on refining the client experience, strengthening the practice's brand, and planning strategic networking efforts. A major milestone is that Rachel, the practice's first clinician, is now fully onboarded and ready to begin seeing clients. With her availability added to the calendar, prospective clients can start booking appointments through the practice.
Why do so many caring professionals still end up burned out? Could self-care be about doing more of what matters to you? Is your best self-care routine already hiding in your daily habits? In this episode, Joe Sanok speaks with therapist and educator Shaina Siber about redefining self-care and preventing burnout among mental health professionals. Drawing on her experience supporting healthcare workers during the COVID-19 pandemic, Shaina explains why sustainable self-care is less about adding more to your schedule and more about aligning daily habits with your values. Shaina shares how witnessing widespread burnout among frontline healthcare workers led her to develop a more practical, compassionate approach to well-being. After experiencing burnout herself, she realized that long-term sustainability requires intentionally caring for yourself in ways that fit your life rather than striving for unrealistic self-care routines.
What does a successful practice actually look like? Too often, therapists get the answer to this question from anecdotes, social media, or their colleagues down the hall. And for good reason – the mental health field has lacked industry reports on the private practice experience for decades. Thankfully, that is all starting to change though. One of the largest analyses of independent mental health practices ever published came out recently from SimplePractice - representing the more than 245,000 clinicians that use their platform. Today, Dr. Lindsay Oberleitner, Head of Clinical Strategy at SimplePractice and lead author of this first-ever Annual State of Private Practice Report walks us through what hundreds of thousands of clinicians reveal about what's really going on in private practice today.
Are the skills that make you a great therapist quietly undermining your effectiveness as a leader? Can you truly lead others if you don't yet understand how you respond to […] The post What You Don't Know About Leadership with Dr. Michelle Perry | POP 1361 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What happens when your “perfect” hiring plan falls apart at the last minute? How do you navigate the uncertainty and emotional swings of building something from scratch – again? When […] The post Building Great Lakes Online Counseling Week 13: We've Got to Try Something Else for Recruiting | POP 1360 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Is your solo practice supporting your life, or limiting your potential? What would it take to grow beyond your own time and capacity? How do you scale into a group […] The post From Solo Practice to Group Success: Joe Sanok's Blueprint for Therapists | POP 1359 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What does it look like to onboard virtual support for your practice? How do you build trust and structure when your team isn't in the same room as you? Could […] The post Building Great Lakes Online Counseling: Onboarding a Virtual Assistant with Ubuntu Freelancers Owner Di Luden | POP 1358 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What does a thorough, intentional hiring process actually look like behind the scenes? How do you make sure you're hiring not just a qualified clinician, but the right fit? Once […] The post Building Great Lakes Online Counseling Week 12: Reference Checks, Hiring Paperwork, and Offer Letters | POP 1357 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
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