Joe Sanok from the www.PracticeofthePractice.com blog covers everything it takes to make your service-based private practice more awesome. It’s what you wish you had learned in graduate school. Learn killer ways to grow your referrals, save tons of money, and have some fun along the way. Joe has been featured on the Huffington Post, Yahoo Health, ZynnyMe, PsychCentral, and Sirus Radio. Joe has an extensive background in several clinical settings including foster care, residential, home-based, college counseling, and private practice. As the owner of Mental Wellness Counseling in Traverse City, MI he has grown his practice and taught others to do the same. As an expert in the field of growing counseling private practices, Joe exposes all he knows to help you with marketing, branding, consulting, and a deeper level of awesomeness. Joe knows that we’ve all been there, we dream of our small business taking off and we know that it should...but it doesn’t. We want more referrals and the independence that comes from a small business. Through marketing, website developments, and other business-focused tips, Joe helps you to grow. There are simple changes that you can make that will ensure your grow as a professional, expert and as a small business owner. Joe engages and encourages listeners through real-life examples of failure and success. These discussions are for the 21st century counselor who wants to be on the edge of technology, marketing, and expanding their private practice or small business! Plus, there is super sweet music throughout the podcast. http://www.practiceofthepractice.com
Practice of the Practice Network
Traverse City, Michigan
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The Practice of the Practice Podcast is a top-notch resource for therapists looking to start, grow, and scale their own private practice. Hosted by Joe Sanok, this podcast offers innovative ideas and expert insights that are both inspiring and actionable. With a deep knowledge of private practice and a genuine desire to help therapists succeed, Joe provides valuable advice, tangible action steps, and resources that make the daunting task of building a practice feel less lonely. His interviewing skills are superb, bringing on guests who offer diverse perspectives and practical tips. Whether you're just starting out or looking to take your practice to the next level, this podcast is a must-listen.
The best aspect of this podcast is Joe's vast knowledge and experience in private practice. He truly understands the challenges that therapists face in building their own businesses and provides practical solutions to overcome them. The episodes are filled with valuable advice, strategies, and insights from experts in the field. I've learned so much from listening to this podcast and have been able to implement many of the ideas into my own practice.
Another great aspect of this podcast is the sense of community it provides. Joe not only shares his own expertise but also brings on other practitioners who share their experiences and lessons learned. This creates a supportive environment where therapists can learn from each other and feel less alone in their journey.
One downside of this podcast is that some episodes may not be relevant for all therapists. Since there are various aspects to running a private practice, certain episodes may focus on topics that don't apply to every listener. However, even if an episode doesn't directly relate to your specific needs, there is always something valuable to take away from it.
In conclusion, The Practice of the Practice Podcast is an invaluable resource for therapists looking to build successful private practices. Joe Sanok's expertise, along with his engaging interviews and practical advice, make this podcast a must-listen for anyone in the field. Whether you're just starting out or looking to grow your practice, this podcast will provide you with the inspiration and knowledge you need to succeed.
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How do you credential your therapists across multiple states with insurance? Which paperwork do you need to have ready? How long does it take before you can start seeing clients? […] The post Starting a Private Practice: Credentialing with Kay Ward | POP 1314 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What is the powerful connection between humility and growth? How do you view the quality of “humility”? Can you reframe the traditional definition of humility with something that empowers you […] The post 3 Components to Growth Part 3: Embracing Humility to Fuel Your Practice Growth | POP 1313 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
If the body is constantly signaling what it needs, are we truly listening, or just treating the noise? How often do we overlook the foundation of wellness by focusing on […] The post Nutritional Healing with Dr. Darren Schmidt, D.C. | POP 1312 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What would happen to your practice's value if a potential buyer walked in today and reviewed the stats? How resilient is your business model if one major payer disappeared tomorrow? […] The post Starting a Practice: Building to Sell with Dan King | POP 1311 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What opportunities might open for your practice if you stopped avoiding what scares you? How much more impact could you make if your podcast had a clear, intentional direction? What […] The post What Psychologists Screw Up with Dr. Leah Clionsky | POP 1310 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Have you ever felt that you have been holding yourself back from achieving your goals? How strong is your discipline? What do you need to do to get out of […] The post 3 Components to Growth Part 2 with Brandon Shurn | POP 1309 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What happens to a practice when growth comes faster than the systems that can sustain it? How do you lead effectively when administrative chaos threatens to burn you out? What […] The post Chaos to Clarity: How Streamlining Administrative Workflows Transformed My Practice with Wendy McSparren | POP 1308 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How much power do we hold, individually and collectively, when it comes to shaping Earth's future? What happens when we push a planet past the limits of its resilience? If […] The post Dr. Michael Mann on Our Fragile Moment: How Lessons from Earth's Past Can Help Us Survive the Climate Crisis | POP 1307 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What if balance isn't about doing less, but about doing the right things more intentionally? How can we build practices that heal others without harming ourselves in the process? Can […] The post Balancing Personal Life & Boss Life with Nicole Ball | POP 1305 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Are you overwhelmed by the number of options involved in launching a practice website? What does it take to build a fully virtual counseling practice from scratch? How do you […] The post Starting a Private Practice: Website Launch with Tom O'Malley | POP 1304 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What does it take to stay true to your vision when the world keeps pulling you toward the next big trend? How do entrepreneurs build meaningful lives while building businesses […] The post How to Build a Business that Captures People's Hearts with Melissa Bernstein of Melissa & Doug Toys | POP 1303 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Why does taking insurance have a bad rep – and why is it unfounded? What's the difference between having an insurance strategy and just taking insurance generally? How can having […] The post GPBC25 Series: Want a 7-Figure Practice? Take Insurance with Melissa Schneider | POP 1302 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What if the biggest mistakes new practice owners make are also the easiest ones to avoid? What does it really take to grow a group practice with confidence? How can […] The post Grow a Group Practice with Dr. Brandon Shurn | POP 1301 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How do you make the right decisions early in building your practice so that it's profitable now and still appealing to future buyers? What systems, structures, and conversations matter most […] The post Building Great Lakes Online Counseling Week 2 with Joe Sanok | POP 1300 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How much time could you reclaim if your session notes practically wrote themselves? What would it mean for your practice if AI could support your workflow without compromising HIPAA compliance? […] The post GPBC25 Series: Using AI for Notetaking without Breaking HIPAA with Kishan Pansuria and Joe Sanok | POP 1299 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How does the way you handle money shape the work you do with every client? What would your practice look like if you treated money as a core part of […] The post Money as a Therapy Issue with Wendy Pitts Reeves, LCSW | POP 1298 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Can emotional regulation be taught like reading or math? What happens when technology starts offering comfort instead of therapy? How can modalities like DBT evolve without losing their integrity in […] The post Real Skills for Real Life: DBT, AI, and the Future of Emotional Support with Shireen L. Rizvi, PhD and Jesse Finkelstein, PsyD | POP 1297 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Who counsels the counselor? Are you building systems to prevent risk, or patching problems after they appear? When was the last time you checked whether your employment practices could stand […] The post GPBC25 Series: Mitigating Risk and Employment Law with John David Gardiner | POP 1296 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How would accountability look if power were guided by integrity instead of control? What if storytelling could serve as both documentation and a path toward reform? What pushes you to […] The post How Dakarai Larriett's Wrongful Arrest Sparked a Push for Police Accountability | POP 1295 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
If you were to start a practice this month, what are the first essential things you would need to do? Is it possible to work in a successful practice for […] The post Building Great Lakes Online Counseling Week 1 with Joe Sanok | POP 1294 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How might your practice evolve if you built it from who you are, not just what you offer? Why are clarity and depth the keys to standing out in a […] The post GPBC25 Series: Building a Thriving Practice in a Saturated Market with Jill Williams | POP 1293 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Are you always coming back to the idea of launching your own private practice? Which essential markers do you need to focus on to know when to take that next […] The post When to Start a Group Practice? With Joe Sanok | POP 1292 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What if your practice wasn't an identity to protect, but a tool designed to serve your life? How much stronger could your business become if you built alongside people whose […] The post How Joe Thinks Through Private Practice, Business, and Life with Wendy Pitts Reeves | POP 1291 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What if maturity in business wasn't about doing more, but finally doing less, with intention? How much freedom could you unlock if you built systems that supported you instead of […] The post Freedom for Your Practice: from Infancy to Maturity | GP 300 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What is the secret ingredient to building better systems in your business? What if your systems didn't just organize your practice, but nurtured the people who keep it alive? How […] The post GPBC25 Series: Structure with Soul – Building Systems that Support People with Jennifer Froemel | POP 1290 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How can paying your team well be a strategic investment? How much smoother could your practice run if staff compensation matched both value and vision? What would retention look like […] The post How to Figure Out What to Pay People with Joe Sanok | POP 1289 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What could it do for your practice if you honed the art of listening? What if the most powerful stories aren't the dramatic ones, but the ordinary moments we learn […] The post The Art of Storytelling with Kabie Stein from Here:Say | POP 1288 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How can you market your practice without burning out or breaking the bank? Why is successfully growing your referral base less about pressure and more about presence? How can you […] The post GPBC25 Series: Dynamic Marketing to Ensure Your Referrals Never Slow Down with Jaime Mills | POP 1287 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How can therapists use AI to save time without losing the human touch that clients need most? Are you struggling to come up with some good prompts and want a […] The post 15 Surprising Ways to Use AI in Your Counseling Private Practice with Joe Sanok | POP 1286 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What happens when old attachment wounds start driving the train in your relationships? How can understanding your attachment style help you rebuild trust, communication, and connection with your partner? What […] The post Rebuilding a Marriage with Integrated Attachment Theory with Bryan Power | POP 1285 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What does it really mean to build a legacy that lasts beyond your practice? How can you prepare for the next chapter without losing your sense of purpose? What if […] The post GPBC25 Series: Looking Ahead: Positioning Yourself for Retirement and Beyond with Ellen J.W. Gigliotti | POP 1284 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What does true calmness look like in the middle of a parenting storm? How can fathers rewrite the patterns they inherited and still lead with strength? What happens when parenting […] The post What it Takes to be a Strong Father with Kirk & Casey Martin | POP 1283 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How do we recognize when our moral anger is being manipulated for engagement? What happens when outrage becomes less about justice and more about belonging? What would it look like […] The post Moving Beyond Outrage with Dr. William J. Brady | PoP 1282 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Are you interested in building a lifestyle practice? Why is a lifestyle practice more sellable and attractive to buyers than a performance-based practice? What are the central components of a […] The post GPBC25 Series: Blueprint for a Lifestyle-Focused Practice with Elizabeth Carr | POP 1281 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Can empathy still thrive in politics today? What happens when mental health advocacy meets the halls of power? How do we keep believing in change when cynicism feels easier? In […] The post Addressing the Mental Health Crisis with Retired US Senator Debbie Stabenow | POP 1280 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Why are therapists set up historically to fail in marketing? What is the way to change these struggles and allow modern-day therapists to market themselves without fear or shame? How […] The post Why Therapists Struggle with Marketing with Carrie Wiita | POP 1279 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How do you sell your practice successfully? What is the process to set your business up for success in a sales process? What are the three high-level things to do […] The post How to Position your Practice for Sale with Dan King | POP 1278 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Why are you a CQA and not a CEO if you don't implement systems in your practice? Which simple practices help you convert leads into clients? Why is fear never […] The post The Exact Five Steps to Get to Seven Figures with Nicole McCance | POP 1277 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What are the essential aspects of a great Psychology Today profile? What should you NOT be doing? How can you set up your Psychology Profile to bring in more client […] The post Optimizing Your Psychology Today Profile with Aaron Price | POP 1276 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Why does “eating the cookie” and “slapping the jack” protect your mental energy? What is the path to developing your grit, the most consistent predictor of success? How are you […] The post GPBC25: Balancing the Many Hats of Being a Business Owner with Daniel Arteaga | POP 1275 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What has changed in copywriting over the last few years since the rise of AI? How can you use A/B testing with your Google Ads? What does the future of […] The post A/B Testing Ads & SEO in the Age of AI with Brandon Grill | POP 1274 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How can group work positively affect clients' behavior and decisions? What makes a really good listener? What are the essentials that every leader needs to receive and implement feedback? In […] The post Unlocking the Secret Power of Groups in Your Private Practice with Dr. Colin M. Fisher | POP 1273 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
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Why is grieving not like experiencing or working with other major emotions? Which fresh, new perspective can you take towards the people who are working and living within your community […] The post Grief in Politics and Society with journalist Sarah Jaffe | POP 1271 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What is the difference between atomic habits and wise habits? Why does remembering impermanence clearly reveal your values to you? How can you make better energetic choices throughout your day? […] The post How to Use Your Energy More Wisely with Dr. Diana Hill | POP 1270 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
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