The Practice of the Practice Podcast | Innovative Ideas to Start, Grow, and Scale a Private Practice

What could it do for your practice if you honed the art of listening? What if the most powerful stories aren't the dramatic ones, but the ordinary moments we learn […] The post The Art of Storytelling with Kabie Stein from Here:Say | POP 1288 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

How can you market your practice without burning out or breaking the bank? Why is successfully growing your referral base less about pressure and more about presence? How can you […] The post GPBC25 Series: Dynamic Marketing to Ensure Your Referrals Never Slow Down with Jaime Mills | POP 1287 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

How can therapists use AI to save time without losing the human touch that clients need most? Are you struggling to come up with some good prompts and want a […] The post 15 Surprising Ways to Use AI in Your Counseling Private Practice with Joe Sanok | POP 1286 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What happens when old attachment wounds start driving the train in your relationships? How can understanding your attachment style help you rebuild trust, communication, and connection with your partner? What […] The post Rebuilding a Marriage with Integrated Attachment Theory with Bryan Power | POP 1285 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What does it really mean to build a legacy that lasts beyond your practice? How can you prepare for the next chapter without losing your sense of purpose? What if […] The post GPBC25 Series: Looking Ahead: Positioning Yourself for Retirement and Beyond with Ellen J.W. Gigliotti | POP 1284 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What does true calmness look like in the middle of a parenting storm? How can fathers rewrite the patterns they inherited and still lead with strength? What happens when parenting […] The post What it Takes to be a Strong Father with Kirk & Casey Martin | POP 1283 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

How do we recognize when our moral anger is being manipulated for engagement? What happens when outrage becomes less about justice and more about belonging? What would it look like […] The post Moving Beyond Outrage with Dr. William J. Brady | PoP 1282 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Are you interested in building a lifestyle practice? Why is a lifestyle practice more sellable and attractive to buyers than a performance-based practice? What are the central components of a […] The post GPBC25 Series: Blueprint for a Lifestyle-Focused Practice with Elizabeth Carr | POP 1281 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Can empathy still thrive in politics today? What happens when mental health advocacy meets the halls of power? How do we keep believing in change when cynicism feels easier? In […] The post Addressing the Mental Health Crisis with Retired US Senator Debbie Stabenow | POP 1280 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Why are therapists set up historically to fail in marketing? What is the way to change these struggles and allow modern-day therapists to market themselves without fear or shame? How […] The post Why Therapists Struggle with Marketing with Carrie Wiita | POP 1279 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

How do you sell your practice successfully? What is the process to set your business up for success in a sales process? What are the three high-level things to do […] The post How to Position your Practice for Sale with Dan King | POP 1278 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Why are you a CQA and not a CEO if you don't implement systems in your practice? Which simple practices help you convert leads into clients? Why is fear never […] The post The Exact Five Steps to Get to Seven Figures with Nicole McCance | POP 1277 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What are the essential aspects of a great Psychology Today profile? What should you NOT be doing? How can you set up your Psychology Profile to bring in more client […] The post Optimizing Your Psychology Today Profile with Aaron Price | POP 1276 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Why does “eating the cookie” and “slapping the jack” protect your mental energy? What is the path to developing your grit, the most consistent predictor of success? How are you […] The post GPBC25: Balancing the Many Hats of Being a Business Owner with Daniel Arteaga | POP 1275 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What has changed in copywriting over the last few years since the rise of AI? How can you use A/B testing with your Google Ads? What does the future of […] The post A/B Testing Ads & SEO in the Age of AI with Brandon Grill | POP 1274 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

How can group work positively affect clients' behavior and decisions? What makes a really good listener? What are the essentials that every leader needs to receive and implement feedback? In […] The post Unlocking the Secret Power of Groups in Your Private Practice with Dr. Colin M. Fisher | POP 1273 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

At what point in your private practice journey should you open new locations? What are the three essential things you need for sustainable private practice success and growth? Why is […] The post What to Master in Your First Six Months with the POP Consultant Panel | POP 1272 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Why is grieving not like experiencing or working with other major emotions? Which fresh, new perspective can you take towards the people who are working and living within your community […] The post Grief in Politics and Society with journalist Sarah Jaffe | POP 1271 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What is the difference between atomic habits and wise habits? Why does remembering impermanence clearly reveal your values to you? How can you make better energetic choices throughout your day? […] The post How to Use Your Energy More Wisely with Dr. Diana Hill | POP 1270 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Is it time for you to hire people into your business? Are you sitting on the fence between whether to use a 1099 contractor model or the W2 employee system […] The post GPBC25: Demystifying W2s with Andrew Burdette | POP 1269 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What happens when traditional talk therapy doesn't work for trauma recovery? How can writing, meditation, and body-based regulation help clients rewire their nervous systems?And how can therapists better recognize dysregulation […] The post Therapy Didn't Work for Anna Runkle | POP 1268 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What does having a “strategic enemy” do for your brand effectiveness? Why is showing always better than telling when it comes to marketing? How can you get your brand into […] The post How to Oversimplify Your Brand with Laura Ries | POP 1267 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

How can private practice conferences foster genuine connection and learning without the usual overwhelm? What makes Jane a unique, all-in-one practice management platform for both solo and group providers? How […] The post GPBC25: Using Jane to Work Smarter Not Harder, with Emma Furze and Allie Joy | POP 1266 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

If the United States were your therapy client, what would the intake assessment look like? What kind of treatment and modalities would employ to help this client? How can liberation […] The post Diagnosing America: the Nation's Trauma and Path to Healing with APA President, Dr. Thema Bryant | POP 1265 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

How do interrelated and regulated family relationships lead to deeper fulfillment for parents and families? How can parents protect kids from the downsides of screens and social media? What role […] The post How to Be a Better Parent and Find More Fulfillment with WSJ Best-Selling Author Jayson Gaddis | POP 1264 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What does it mean to reinvent yourself after selling a practice? How can the Life After Loss Blueprint help people move from guilt to love? Why is connecting with your […] The post The Life After Loss Blueprint with Ashley Mielke | POP 1263 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

How can “finding the fun” keep you relevant, satisfied, and motivated in business? Why is FOMO stalling your success? What is the real secret to being successful and content in […] The post Lean Learning: How Successful People Achieve More with Pat Flynn | POP 1262 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

How can AI ease the burden of clinical note-taking and even help you get paid faster? What are the risks of using chatbots in therapy? Why does AI in mental […] The post How AI is Changing Behavioral Healthcare with Nate Peereboom | POP 1261 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What makes wilderness therapy different from traditional therapy? How can nature deepen real-time healing? Why are therapy boundaries essential on retreats, and how can you navigate the space safely for […] The post Paddling with Perfectionism: A Surf Retreat to Cultivate Pleasure, Presence, and Play with Kristen Ales & Kristin Mathes | POP 1260 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

How can a written business plan fix the number one mistake therapists make when starting private practices? Are you doing what you want to be doing with your business? How […] The post Exactly How to Do a Written Business Plan with Dave Lavinsky | POP 1259 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What can a 3,000-person study teach us about the habits of top performers? Which of the five professional types do you most resemble – and how can you shift toward […] The post 3 Habits of Top Performers Revealed: Inside the 3,000-Person Study with Dr. Matt Dixon | POP 1258 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Why are sex and money such central, yet often avoided, topics in therapy? What key conversations should every couple have to build trust and intimacy? How can therapists bring their […] The post Sex, Money & Trust with Gary Katz | POP 1257 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

How can we still trust the media in a time of unethical use of AI and social media propaganda? What is the best way to guard against disinformation? Why should […] The post Invisible Influence: How AI, Lies, and Power Shape What You Believe with Professor Renée DiResta | POP 1256 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

How can clarity and intention make your brand stand out in a crowded market? Where should we draw the line between AI efficiency and authentic human connection in business? How […] The post Inside the Secret Customer Experience Playbook of Starbucks, Ritz-Carlton, Zappos, and Airbnb—with Dr. Joseph Michelli | POP 1255 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

In this episode, Joe Sanok speaks with neuroscientist Dr. Tali Sharot about the fascinating science of the optimism bias—our brain's natural tendency to expect the future to be better than the present. Together, they explore how optimism can motivate us, improve health, and build resilience, while also considering its downsides, like underestimating risks. Dr. Sharot shares how optimism can be developed over time, even by those who lean pessimistic, and offers practical advice for private practitioners on using emotions effectively in the therapy room. The post What You Need to Do to Get to the Next Level with Joe Sanok | POP 1254 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

In this episode, Joe Sanok speaks with neuroscientist Dr. Tali Sharot about the fascinating science of the optimism bias—our brain's natural tendency to expect the future to be better than the present. Together, they explore how optimism can motivate us, improve health, and build resilience, while also considering its downsides, like underestimating risks. Dr. Sharot shares how optimism can be developed over time, even by those who lean pessimistic, and offers practical advice for private practitioners on using emotions effectively in the therapy room. The post Thriving with ADHD: How to Turn Neurodiversity into Your Superpower with Laurie Wilson, LMFT | POP 1253 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

In this episode, Joe Sanok speaks with neuroscientist Dr. Tali Sharot about the fascinating science of the optimism bias—our brain's natural tendency to expect the future to be better than the present. Together, they explore how optimism can motivate us, improve health, and build resilience, while also considering its downsides, like underestimating risks. Dr. Sharot shares how optimism can be developed over time, even by those who lean pessimistic, and offers practical advice for private practitioners on using emotions effectively in the therapy room. The post How Playful Questions Can Heal Families: Beliza Perez on Creating Connection Through Famgabs | POP 1252 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

In this episode, Joe Sanok speaks with Dr. Courtney Tracy, also known as The Truth Doctor, about the reality of borderline personality disorder (BPD). Dr. Tracy explains what BPD is, how it affects the brain, and why it can feel like “emotions on steroids” for those who live with it. She outlines the key criteria of BPD, including fear of abandonment, difficulty experiencing joy, and an overwhelming negative inner narrative. The post Is It Borderline Personality Disorder? Recognizing the Signs and Finding Help with Dr. Courtney Tracy | POP 1251 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What role does an interdisciplinary approach play in healing trauma and stress? How can medical systems unintentionally cause harm, and what can therapists do to help? Why do you become a better leader when you do your own work first?  In this podcast episode, Brandon Shurn speaks about treating medical trauma and stress with Dr. Christen Mullane.  The post Treating Medical Trauma and Stress with Dr. Christen Mullane | GP 290 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

In this episode, Joe Sanok speaks with neuroscientist Dr. Tali Sharot about the fascinating science of the optimism bias—our brain's natural tendency to expect the future to be better than the present. Together, they explore how optimism can motivate us, improve health, and build resilience, while also considering its downsides, like underestimating risks. Dr. Sharot shares how optimism can be developed over time, even by those who lean pessimistic, and offers practical advice for private practitioners on using emotions effectively in the therapy room. The post Optimism Bias Explained: The Science of Hope and Resilience with Dr. Tali Sharot | POP 1250 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Joe Sanok talks with Tory Krone and Madeline Larsen about the few practice metrics that actually matter—retention, completed sessions, churn, and revenue per session—and how a simple dashboard turns guesswork into clear decisions about hiring, coaching, and marketing. Practical, no-fluff advice on using data to improve client care, reduce churn, and stabilize revenue. The post Practice Metrics that Matter with Tory Krone and Madeline Larsen | POP 1249 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

In this episode, Joe Sanok talks with world-record marathoner and animal advocate Fiona Oakes about how passion and purpose fuel resilience. Fiona shares how she overcame major physical setbacks to become the fastest woman to run a marathon on all seven continents and the North Pole, all while running to raise awareness for animal welfare. She discusses the connection between her running and her lifelong commitment to compassion, how training in “dark zones” builds mental toughness, and why keeping purpose at the core of your actions sustains both career and life. Fiona also offers advice for private practitioners on staying adaptable, compassionate, and open to change. The post Fiona Oakes Holds the Guinness World Record for Being the Fastest Woman to Run a Marathon on All 7 Continents | POP 1248 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

What does the U.S. get wrong about wellness? Dr. Megan Lyons argues that real health isn't about more—it's about less. In this episode, she explores how modern culture's obsession with instant gratification pulls us away from true well-being, and why simplicity—of food, lifestyle, and mindset—is often the key. She shares the core pillars of wellness, how to help kids build a healthy relationship with food, and what every private practitioner should keep in mind when navigating tough days. Whether you're a parent, a clinician, or just trying to feel better, this episode offers clear, practical ways to reclaim your health. The post Why Instant Gratification Is Undermining Your Health – with Dr. Megan Lyon | POP 1247 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

In this episode, Joe Sanok speaks with NYT bestselling author Lawrence Armstrong about Layered Leadership and the role of creativity in effective leadership. Lawrence shares how drawing inspiration from the world around you, staying curious, and thinking in “synthesized layers” can lead to innovative strategies and solutions. He introduces the concept of “whole-brain thinking,” encouraging leaders to strengthen not only their natural abilities but also areas where they're less skilled—engaging in continuous learning to become more adaptable. Lawrence stresses the importance of creating collaborative environments where ideas can be freely shared, built upon, and refined, and advises hiring people with expertise beyond your own to strengthen the team's collective problem-solving power. For private practitioners and business owners, his key message is simple: you're already a leader—so keep learning, embrace creativity, and apply whole-brain thinking to drive growth and inspire others. The post Layered Leadership: How to lead Creatively with NYT Bestselling Author Lawrence Armstrong | POP 1246 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

In this episode, Joe Sanok interviews Kevin Evers, senior editor at Harvard Business Review and author of There's Nothing Like This: The Strategic Genius of Taylor Swift. Evers unpacks how Swift's career offers lessons for therapists—chief among them the value of having a clear vision, maintaining consistency, building trust, and staying fan-focused. Drawing from her early decision to leave a major record label that didn't share her vision, to her bold switch from country to pop at the height of her success, Swift's story illustrates the power of strategic risk-taking. Evers encourages private practitioners to apply these principles in their own work: stay aligned with your mission, know your audience, adapt when the time is right, and above all—keep going. The post The Strategic Genius of Taylor Swift with HBR Senior Editor Kevin Evers | POP 1245 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.