Joe Sanok from the www.PracticeofthePractice.com blog covers everything it takes to make your service-based private practice more awesome. It’s what you wish you had learned in graduate school. Learn killer ways to grow your referrals, save tons of money, and have some fun along the way. Joe has been featured on the Huffington Post, Yahoo Health, ZynnyMe, PsychCentral, and Sirus Radio. Joe has an extensive background in several clinical settings including foster care, residential, home-based, college counseling, and private practice. As the owner of Mental Wellness Counseling in Traverse City, MI he has grown his practice and taught others to do the same. As an expert in the field of growing counseling private practices, Joe exposes all he knows to help you with marketing, branding, consulting, and a deeper level of awesomeness. Joe knows that we’ve all been there, we dream of our small business taking off and we know that it should...but it doesn’t. We want more referrals and the independence that comes from a small business. Through marketing, website developments, and other business-focused tips, Joe helps you to grow. There are simple changes that you can make that will ensure your grow as a professional, expert and as a small business owner. Joe engages and encourages listeners through real-life examples of failure and success. These discussions are for the 21st century counselor who wants to be on the edge of technology, marketing, and expanding their private practice or small business! Plus, there is super sweet music throughout the podcast. http://www.practiceofthepractice.com
Practice of the Practice Network
Traverse City, Michigan
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Listeners of The Practice of the Practice Podcast | Innovative Ideas to Start, Grow, and Scale a Private Practice that love the show mention:The Practice of the Practice Podcast is a top-notch resource for therapists looking to start, grow, and scale their own private practice. Hosted by Joe Sanok, this podcast offers innovative ideas and expert insights that are both inspiring and actionable. With a deep knowledge of private practice and a genuine desire to help therapists succeed, Joe provides valuable advice, tangible action steps, and resources that make the daunting task of building a practice feel less lonely. His interviewing skills are superb, bringing on guests who offer diverse perspectives and practical tips. Whether you're just starting out or looking to take your practice to the next level, this podcast is a must-listen.
The best aspect of this podcast is Joe's vast knowledge and experience in private practice. He truly understands the challenges that therapists face in building their own businesses and provides practical solutions to overcome them. The episodes are filled with valuable advice, strategies, and insights from experts in the field. I've learned so much from listening to this podcast and have been able to implement many of the ideas into my own practice.
Another great aspect of this podcast is the sense of community it provides. Joe not only shares his own expertise but also brings on other practitioners who share their experiences and lessons learned. This creates a supportive environment where therapists can learn from each other and feel less alone in their journey.
One downside of this podcast is that some episodes may not be relevant for all therapists. Since there are various aspects to running a private practice, certain episodes may focus on topics that don't apply to every listener. However, even if an episode doesn't directly relate to your specific needs, there is always something valuable to take away from it.
In conclusion, The Practice of the Practice Podcast is an invaluable resource for therapists looking to build successful private practices. Joe Sanok's expertise, along with his engaging interviews and practical advice, make this podcast a must-listen for anyone in the field. Whether you're just starting out or looking to grow your practice, this podcast will provide you with the inspiration and knowledge you need to succeed.
What happens to your clients if you are no longer there? How can you ensure your client care by drawing up a professional will? Why do professional wills matter for mental health professionals? In this podcast episode, Joe Sanok speaks about your business will template with Robyn Miller, PhD. Podcast Sponsor: Therapy Notes As a […] The post Your Business Will Template with Robyn Miller, Ph.D. | POP 1138 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What does every practitioner need to know about mastering the art of ethical tax deductions? Would you like to know some essential tax planning strategies for private practice owners? Did you know that you can legally use your home as a lease for your business to save on tax? In this podcast episode, Joe Sanok […] The post Optimizing Your Tax Situation with Alexis E. Gallati | POP 1137 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Do you want to unlock your team's potential? Are you committed to creating a workplace culture based on real communication and empathy? How can practicing emotional intelligence transform your leadership style? In this podcast episode, Joe Sanok discusses building a stronger team with Samara Zelniker by using the “I, we, it” approach. Podcast Sponsor: Therapy […] The post Building a Stronger Team with the I, We, It Approach with Samara Zelniker | POP 1136 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How does practicing gratitude and generosity fuel financial success in private practices? What is an easy way to shift your financial mindset for the better? Have you felt held back from mental fears around money, and how can you release them to allow yourself to experience success? In this podcast episode, Ashley Mielke addresses limiting […] The post How to Overcome Limiting Beliefs about Money in Private Practice with Ashley Mielke | POP 1135 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Does defining and clarifying your brand purpose transform your practice? Which strategies are the best for crafting your unique brand identity? How can you align your team with your practice's core values for greater impact and community service? In this podcast episode, Joe Sanok and Ashley Mielke discuss how to define your group practice's unique […] The post Defining Your Group Practice's Unique Brand, Purpose, and Vision with Ashley Mielke | POP 1134 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How can therapists take control of their finances with the Profit First system? Do you need some helpful financial literacy for therapists to build a sustainable practice, with the Profit First method? What is the process of transforming your therapy practice into a financial powerhouse? In this podcast episode, Ashley Mielke speaks about “Profit First” […] The post Profit First and Money Management with Ashley Mielke | POP 1133 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What does expanding your practice's reach within your community look like? Can you unlock the power of community connections for your practice's success? How can you take your practice from Invisible to Invincible and make it stand out in the community? In this podcast episode, Nicole Ball speaks about marketing and networking with schools and […] The post Expand Your Reach: Marketing and Networking with Schools and Healthcare Workers with Nicole Ball | POP 1132 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Are you looking for a comprehensive guide to reviewing performance and setting goals for your practice? What are some essential year-end strategies for growth and reflection? Do you want to finish the year strong with energy for the upcoming one? In this podcast episode, Nicole Ball speaks about maximizing your year-end growth with strategies for […] The post Maximize Your Year-End Growth: Strategies for a Strong Finish with Nicole Ball | POP 1131 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How can therapy practices prepare for the busy season ahead? What's the secret to balancing self-care and efficiency for therapists during the busy season? Which strategies are best for managing client influx when school resumes? In this podcast episode, Nicole Ball discusses how you can prepare for success with 4 systems to implement before the […] The post Prepare for Success: 4 Systems to Implement Before the Busy Season with Nicole Ball | POP 1130 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What do you use for your practice systems workflow? Do you need a tool that can be customized to your needs and allows you to track your progress? How do you want your practice management service to serve you and your business? In this podcast episode, Ashley Mielke discusses various Trello tactics to streamline group […] The post Trello Tactics: Streamlining Group Practice Management with Ashley Mielke | POP 1128 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How do you maintain accountability with an admin staff member who is working from home for your practice? Where can you identify administrative time sucks and eradicate them? Which tasks can your admin staff help you with in your practice? In this podcast episode, Ashley Mielke discusses essential admin tips for therapists in group practices. […] The post Behind the Scenes: Essential Admin Tips for Therapists in Group Practices with Ashley Mielke | POP 1129 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Is your project management system able to grow and develop with your practice? How flexible are the systems throughout your practice? Trello, Asana, Notion … which is best for you? In this podcast episode, Andrew Burdette discusses choosing the right project management system. Podcast Sponsor: Psychology Tools Whatever stage your practice is at, we know […] The post Choosing the Right Project Management System with Andrew Burdette | POP 1127 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Why does setting expectations help encourage trust within a team? Are you making sure to be consistent with your expectations and subsequent actions to uphold their value? How can you collaborate and work with an employee who needs additional support? In this Scaling Series podcast episode, Nicole Ball discusses effective communication, setting expectations, and providing […] The post Scaling: Effective Communication: Setting Expectations and Providing Feedback with Nicole Ball | POP 1126 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What's the secret to finding great employees with genuine soft and hard skills? How do you build trust with new hires and existing employees? Which interview techniques can you use to assess trustworthiness? In this Scaling Series podcast episode, Nicole Ball speaks about building a trustworthy team by finding and training the right people. Podcast […] The post Scaling: Building a Trustworthy Team: Finding and Training the Right People with Nicole Ball | POP 1125 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What are some common barriers to delegating and how do you overcome them? Why is the principle of “letting go” important for success in private practice? Do you find it tough to let go professionally regarding hiring, marketing, and other practice essentials? In this Scaling Series podcast episode, Nicole Ball speaks about mastering the art […] The post Scaling: Mastering the Art of Delegation: Why Letting Go is the Key to Growth with Nicole Ball | POP 1124 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Which return on investment benefits can the practice, therapists, and even the clients enjoy from strong retention? How can practice owners increase the chances of their clients returning one day, if they want or need to for additional support? What efforts can you make to boost your client retention from today onwards? In this Client […] The post Client Retention: The ROI on Strong Client Retention for Your Business Over the Long Term with Ashley Mielke | POP 1123 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Do you want to learn how you can nurture others through your leadership? How does leadership influence client retention? How does effective leadership help build rapport with clients? In this Client Retention Series podcast episode, Ashley Mielke and Kristen Edmiston discuss setting expectations for your employees, key conversations to have, and tips for going about […] The post Client Retention: Setting Expectations for Your Employees, Key Conversations to Have, and Tips for Building it with Ashley Mielke | POP 1122 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What are some great administrative tips that you can use today to help your client retention? How can you track client retention effectively in your practice? Can you improve the therapeutic alliance between clinicians and clients so that they feel more excited to come to sessions? In this Client Retention Series podcast episode, Ashley Mielke […] The post Client Retention: What is it? How Do You Measure it? What Numbers are Important to Track? With Ashley Mielke | POP 1121 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How clear have you been on your offboarding communication with clinicians? How can you improve it? What is considered a “well-retained” client? In this HR Basics Series podcast episode, Andrew Burdette speaks about rules of engagement with employees. Podcast Sponsor: Gusto Something always comes up when you're running a private practice. Well, Gusto's payroll and […] The post HR Basics – Rules of Engagement with Employees with Andrew Burdette | POP 1120 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How can you easily and cheaply access more benefits and perks for your employees? Have you considered offering a base salary and the option for clinicians to earn a commission? Which pay structures should you consider, depending on the 1099 or W2 employee models? In this HR Basics series podcast episode, Andrew Burdette speaks about […] The post HR Basics – Pay Structures, Benefits Packages, and Hiring with Andrew Burdette | POP 1119 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What is the main difference between an offer letter, a job description, and a job posting? How do you track employee time spent and compensation? Why are non-solicitation clauses enforceable? In this HR Basics series podcast episode, Andrew Burdette speaks about the basics of paperwork and payroll. Podcast Sponsor: Alma As a clinician, you probably […] The post HR Basics – The Basics of Paperwork and Payroll with Andrew Burdette | POP 1118 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Are you thinking of switching to the W2 employee model? What is making you sit on the fence? What are the main differences between 1099 and W2 models, and how does the W2 model benefit both you and your clinicians more on average than 1099? In this HR Basics series podcast episode, Joe Sanok and […] The post HR Basics – Why You Should Be Moving to a W2 Model with Andrew Burdette | POP 1117 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Are you panicking with slow referrals? Do you need a quick tip to change and ramp up referrals? Are you interested in trying out Google Ads? In this podcast episode, Joe Sanok discusses pushing through slow times and what you can do to change the tide quickly with Nicole Ball. Podcast Sponsor: Alma As a […] The post What To Do When Referrals Are Slow: Pushing Through Slow Times with Nicole Ball | POP 1116 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Are you using the correct search terms to help your ideal clients find you? Why is SEO still something you should utilize in your marketing strategies? To boost your referrals, have you considered connecting with your local big employers, and if not, why should you? In this podcast episode, Joe Sanok discusses understanding and knowing […] The post What To Do When Referrals Are Slow: Knowing Your Community with Nicole Ball | POP 1115 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Do the ebbs and flows of referrals stress you out? What should you – and should you not – do during the referral ebbs? How can you use data wisely to make informed decisions that could be helpful to you in the future? In this podcast episode, Joe Sanoks speaks with Nicole Ball about what […] The post What To Do When Referrals Are Slow: Time to Evaluate the Data with Nicole Ball | POP 1114 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How can you run a practice without having to do everything alone? How do you choose and train your management layers? What is the adequate payment plan for management staff? In this Level Up Series podcast episode, Joe Sanok answers the question, “What Layers of Management Should I Plan for with a Practice with 5-20 […] The post LUW Series: What Layers of Management Should I Plan for a Practice with 5-20 Employees with Melissa Schneider | POP 1113 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What are the ultimate baseline necessities you need to start with for a successful and functioning private practice? Why do great leaders and owners of powerful practices celebrate successes? How can you change your mindset to one of gratitude and appreciation? In this Level Up Series podcast episode, Joe Sanok discusses how to unlock growth […] The post LUW Series: Unlock Growth – Joe's 5 Steps to Boost Your Practice No Matter Where You Are | POP 1112 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What are the potential markers that you need to look out for to move from a solo practice to a group practice? How do you find and hire great clinicians? What are the simple tricks to hugely boosting your marketing efforts? In this podcast episode from the Level Up Series, Joe Sanok speaks about how […] The post LUW Series: How to Start a Group Private Practice Panel | POP 1111 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What is the step-by-step process for going from a successful solo practice to a successful group practice? Do you want some ideas on how to improve your client retention? Can you structure your practice journey with Joe's LAUNCH formula? In this Level Up Series podcast episode, Joe Sanok discusses how to go from a solo […] The post LUW Series: From Solo Practice to Group Success | POP 1110 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Are you thinking of switching from a 1099 to a W2 employee model? Which system is better for private practices? If you want to build a practice with a strong culture, why is W2 better than 1099? In this Level Up Series podcast episode, Joe Sanok speaks about smooth shifts transitioning from 1099 to W2 […] The post LUW Series: Smooth Shifts Transitioning from 1099 to W2 with Andrew Burdette | POP 1109 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What happens during the six months before a therapist opens their solo practice? What is the first game-changing step that you can take to help boost and support your new practice? How do you manage personal and professional time when you're running a new business? In this Level Up Series podcast episode, Joe Sanok speaks […] The post LUW Series: How to Start a Private Practice Panel | POP 1107 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Why should you consider a group practice? Can you market for clinicians similarly to how you market for new clients? At what point should you start delegating tasks? In this Level Up Series podcast episode, Joe Sanok discusses going from solo to group practice success with Joe's Blueprint for Therapists. Podcast Sponsor: Heard It's never […] The post LUW Series: From Solo to Group Success – Joe Sanok's Blueprint for Therapists | POP 1106 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Are you looking at opening additional locations? How can you quickly rank high once you have opened a new practice location? Which golden-rule marketing strategies work across the board for maintaining and increasing public awareness of your practice? In this Level Up Series podcast episode, Joe Sanok discusses scaling success by mastering multi-location practice operations […] The post LUW Series: Scaling Success: Mastering Multi-Location Practice Operations with Nicole Ball | POP 1105 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Do you want some tips on how to be more productive and effective with your time? Where are you getting the most – and the least – returns on your time investment throughout the day? Can you experiment and try to give yourself less time to do things – and track the evidence? In this […] The post LUW Series: Maximize Your Productivity – Joe's Guide to Effective Time Management | POP 1104 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How can you bring your unique story and life experience and transform it into authentic yet respectful marketing? Have you instilled the foundation of your brand, beyond the necessary colors and fonts? What is the clear difference between a vision, mission, and value statement? In this Level Up Series podcast episode, Joe Sanoks speaks with […] The post LUW Series: Defining your Group Practice's Unique Brand Purpose and Vision with Ashley Mielke | POP 1103 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How do you pay your clinicians; a percentage split or a flat fee? What do seasoned group practice owners wish they had known before starting? Are you looking for some classic practice advice and some step-by-step advice? In this Level Up Series podcast episode, Joe Sanok speaks with a panel of group practice bosses about […] The post LUW Series: A Panel of Group Practice Bosses – What I Did Right and Wrong in Group Practice | POP 1102 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What are some general and niche tips to marketing well to fill your practice? Why do you need to get your website right? Do you need tips on taking care of your referral systems? In this Level Up Series podcast episode, Joe Sanok speaks about uncovering the keys to a full practice by removing barriers […] The post LUW Series: Uncover the Keys to a Full Practice by Removing Barriers and Boosting Success | POP 1011 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Do you have a goal of opening additional sites for your private practice? How can you build strong and dependable leadership teams? When is a good time to open up a new site? In this Level Up Series podcast episode, Joe Sanok speaks about the ups and downs of multi-site practices with Isaac Smith. Podcast […] The post LUW Series: The Ups and Downs of Multi-Site Practices with Isaac Smith | POP 1100 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How is fear mucking up your marketing efforts? Why is consistency so important in building up a strong marketing campaign? What are the four pillars of what makes great marketing for your practice? In this Level Up Week Series podcast episode, Joe Sanok speaks about marketing a private practice with Steve Turney. Podcast Sponsor: Gusto […] The post LUW Series: Marketing a Private Practice with Steve Turney | POP 1099 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Do you want to go from “empty to overflowing” with your private practice? What are the common struggles that new practitioners face, and how can you overcome them? Are you looking for some ways to streamline your practice's processes? In this Level Up Week Series podcast episode, Joe shares his formula for a full practice. […] The post LUW Series: From Empty to Overflowing – Joe's Formula for a Full Practice | POP 1098 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Are you a recovering people-pleaser? Has people-pleasing been a systemic issue in your family? What do therapists need to keep in mind when working with clients who want to stop people-pleasing for good? In this podcast episode, Joe Sanok speaks about people pleasing with Dr. Ilene Cohen. Podcast Sponsor: Alma As a clinician, you probably […] The post How to Stop People Pleasing with Dr. Ilene S. Cohen | POP 1097 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Do you often find yourself playing things safe and trying to always make people feel good, instead of addressing what needs to be addressed? What is the real purpose of being mindful? How can parents encourage emotional regulation skills in their kids? In this podcast episode, Joe Sanok speaks about regulating emotions with Dr. Caroline […] The post How To Regulate Your Emotions with Dr. Caroline Buzanko | POP 1096 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
As the CEO and practice owner, do you have help? Why is having help paramount to the sustainable success of your business? How can you notice burnout in your staff and help them to snuff it out quicker? In this podcast episode, Andrew Burdette speaks about preventing and managing burnout in a group practice with […] The post Preventing and Managing Burnout in a Group Practice with Cait Donovan and Sarah Vosen | GP 244 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Why is it more important to be an inside-out leader? What is the most crucial part of making leadership effective and positive? Why is becoming comfortable with uncertainty a crucial part of being a great leader? In this podcast episode, Joe Sanok speaks about how to be a better leader with Chris Thyberg. Podcast Sponsor: […] The post How to Be a Better Leader with Chris Thyberg | POP 1095 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Have you spotted a way to change your life for the better? How can you take one life-changing experience and actually let it change the rest of your life for the better? Are you willing to step up to the table and commit to your goal? In this podcast episode, Joe Sanoks speaks about Hiking […] The post Hiking My Feelings and Living in a Van with Sydney Williams | POP 1094 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.