Joe Sanok from the www.PracticeofthePractice.com blog covers everything it takes to make your service-based private practice more awesome. It’s what you wish you had learned in graduate school. Learn killer ways to grow your referrals, save tons of money, and have some fun along the way. Joe has been featured on the Huffington Post, Yahoo Health, ZynnyMe, PsychCentral, and Sirus Radio. Joe has an extensive background in several clinical settings including foster care, residential, home-based, college counseling, and private practice. As the owner of Mental Wellness Counseling in Traverse City, MI he has grown his practice and taught others to do the same. As an expert in the field of growing counseling private practices, Joe exposes all he knows to help you with marketing, branding, consulting, and a deeper level of awesomeness. Joe knows that we’ve all been there, we dream of our small business taking off and we know that it should...but it doesn’t. We want more referrals and the independence that comes from a small business. Through marketing, website developments, and other business-focused tips, Joe helps you to grow. There are simple changes that you can make that will ensure your grow as a professional, expert and as a small business owner. Joe engages and encourages listeners through real-life examples of failure and success. These discussions are for the 21st century counselor who wants to be on the edge of technology, marketing, and expanding their private practice or small business! Plus, there is super sweet music throughout the podcast. http://www.practiceofthepractice.com
Practice of the Practice Network
Traverse City, Michigan
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The Practice of the Practice Podcast is a top-notch resource for therapists looking to start, grow, and scale their own private practice. Hosted by Joe Sanok, this podcast offers innovative ideas and expert insights that are both inspiring and actionable. With a deep knowledge of private practice and a genuine desire to help therapists succeed, Joe provides valuable advice, tangible action steps, and resources that make the daunting task of building a practice feel less lonely. His interviewing skills are superb, bringing on guests who offer diverse perspectives and practical tips. Whether you're just starting out or looking to take your practice to the next level, this podcast is a must-listen.
The best aspect of this podcast is Joe's vast knowledge and experience in private practice. He truly understands the challenges that therapists face in building their own businesses and provides practical solutions to overcome them. The episodes are filled with valuable advice, strategies, and insights from experts in the field. I've learned so much from listening to this podcast and have been able to implement many of the ideas into my own practice.
Another great aspect of this podcast is the sense of community it provides. Joe not only shares his own expertise but also brings on other practitioners who share their experiences and lessons learned. This creates a supportive environment where therapists can learn from each other and feel less alone in their journey.
One downside of this podcast is that some episodes may not be relevant for all therapists. Since there are various aspects to running a private practice, certain episodes may focus on topics that don't apply to every listener. However, even if an episode doesn't directly relate to your specific needs, there is always something valuable to take away from it.
In conclusion, The Practice of the Practice Podcast is an invaluable resource for therapists looking to build successful private practices. Joe Sanok's expertise, along with his engaging interviews and practical advice, make this podcast a must-listen for anyone in the field. Whether you're just starting out or looking to grow your practice, this podcast will provide you with the inspiration and knowledge you need to succeed.
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What happens when hiring doesn't go the way you expected? Can you prepare for the hidden costs – financial and emotional – of building a group practice? What if your […] The post Building Great Lakes Online Counseling Week 10 with Joe Sanok: Failures in Hiring | POP 1347 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How could one well-built ad do more for your visibility than hours on social media? What if marketing your practice didn't require you to be online all the time? Which […] The post Turn Ads Into Appointments: Leveraging Facebook Meta with Claire Pelletreau | POP 1346 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How might your work change if time freedom, not productivity, was the starting point? What if your private practice was designed around the life you want? What becomes possible when […] The post How to Structure Your Private Practice Around Time Freedom with Dr. Amanda Buduris | POP 1345 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Have you ever tried to spend money on LinkedIn to boost your hiring posts? What happens when you accidentally overspend in your marketing and hiring budget? How can you use […] The post Building Great Lakes Online Counseling: I Accidentally Spent $956 on LinkedIn! | POP 1344 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Could burnout be the system failing neurodivergent people, rather than a personal failure? Which assumptions about autism might be shaping the way you see your clients without you realizing it? […] The post Are We Misunderstanding Autism in the Therapy Room with Dr. Devon Price | POP 1343 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What if you didn't have to hit burnout before permitting yourself to change? How might your life look if you learned to slow down without feeling guilty? What would a […] The post How to Let Go of Productivity Guilt with Lauren Ruth Martin | POP 1342 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What happens when therapy meets creativity and social media? Can you allow yourself to show up authentically online without trying to be for everyone? How might rest be just as […] The post A Therapist's Guide to Social Media Marketing with Instagram Influencer Dr. Jenn Hardy | POP 1341 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
When did working hard quietly turn into living on autopilot? Are your breaks actually recharging you, or just overextending the grind? What would change for the better in your life […] The post Mind Over Grind: How to Break Free When Work Hijacks Your Life with 3x TEDx Speaker Dr. Guy Winch | POP 1340 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How much of who you are is shaped by the groups you belong to? What if your identity is less individual and more collective than you think? Are the groups […] The post How Your Group Identity Shapes Who You Become with NYU Professor Jay Van Bavel | POP 1339 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
When did protecting yourself start to feel like pulling away from others? How can you use boundaries and repair to create real connection, and not distance? How can we stay […] The post Why Everyone's Setting Boundaries and Still Feeling Isolated with Kelsey Blahnik, LCSW-S | POP 1338 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How does one hire qualified and well-fit applicants into a new private practice? What do you do when someone applies who isn't qualified? Which way is best when it comes […] The post Building Great Lakes Online Counseling Week 8 with Joe Sanok: Website, Posting the Job, and Banking | POP 1337 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Are you running your week, or is your week running you? What would change if you planned your time instead of reacting to it? What if one focused priority could […] The post Why a Regular Planning Practice Will Change Everything with Demir Bentley | POP 1336 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What can world-class level sports learn from therapy, and vice versa? Why should you pursue your “messy edge”? What are the five significant mindsets that we all need to thrive […] The post Stop Worrying About What People Think of You with Dr. Michael Gervais | POP 1335 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Are you a therapist counseling black women clients? How can you make space for a client who is culturally hesitant to sharing their trauma and struggle with strangers? What do […] The post The Essential Guide for Counseling Black Women with Dr. LaNail R. Plummer | POP 1334 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
TRIGGER WARNING – THIS EPISODE CONTAINS EXPLICIT LANGUAGE What do you do when you suspect that your new hire could be a bad hire? How can you rectify the situation […] The post Spotting a Bad Hire Before they Burnout the Team through EOS with Dr. Tara Vossenkemper | POP 1333 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Have you ever thought, “I could walk away from this private practice”? Did you ever consider shutting everything down and leaving the business? What stopped you from doing that – […] The post When You're Ready to Burn it Down with Dr. Elil Yuvarajan | POP 1332 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What can trigger tax in multistate telehealth practices? Have you ever heard of “nexus?” How can multistate telehealth practice owners proactively handle their taxes to avoid unnecessary hurdles? In this […] The post Building Great Lakes Online Counseling: Phone Systems, Accounting, Nexus Registration, and Virtual Assistants | POP 1331 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Which types of childhood experiences influence what our adult attachment styles are? Is it possible to change and rewire our attachment styles? If so, where do we even start? In […] The post Attachment Style and Rewiring It with Dr. Thais Gibson | POP 1330 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Do you feel stuck and uncomfortable when it comes to raising your rates? Are you still working yourself to the edge of burnout just to make ends meet? How can […] The post Private Pay in Group Practice with Dr. Rebecca Resnik | POP 1329 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How can you use ChatGPT to rework your content into blog posts? What are the essential pieces you need to have in place in your new private practice before hiring […] The post Building Great Lakes Online Counseling: Content, Systems, and Hiring with Joe Sanok | POP 1328 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What does a calm, credible therapy brand need to communicate visually at first glance? How can a website's design and logo shape trust before a client ever reaches out? What […] The post Building Great Lakes Online Counseling Website Review and Logo with Tom O'Malley from Session Sites | POP 1327 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What if continuing education actually felt engaging, memorable, and human? How much of a large educational platform can be automated without losing its soul? Are therapists underestimating the value of […] The post Save the Therapist and CEs with Dr. Tobin Richardson | POP 1326 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What does it actually look like to build a group practice in just two hours a week? How do you set fair pay and hiring systems before your practice even […] The post Building Great Lakes Online Counseling: Fair Pay, Smart Hiring, and AI-Driven Decisions | POP 1325 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
[Trigger warning: trauma/animal cruelty] What is the difference between genuine empathy and feeling sympathy for someone? How often do well-intended therapists mistake comparison for true empathic engagement? What does it […] The post Empathic Engagement in Clinical Practice with Dr. Douglas Flemons [Trigger Warning: Trauma/Animal Cruelty] | POP 1324 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How should therapists respond when climate anxiety shows up in the therapy room? What does it mean to approach the climate crisis with compassion rather than pathology? How can clinicians […] The post Becoming a Climate Aware Therapist with Dr. Britt Wray | POP 1323 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
At what point does managing insurance internally become more cost-effective than outsourcing? Should you start with an insurance partner like Headway, bring billing in-house, or combine both? How do state-by-state […] The post Starting a Private Practice: Insurance with Jeremy Zug | POP 1322 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What does it really take to start a group practice again, from scratch and on a strict time limit? How do you make strategic decisions when you only have two […] The post Building Great Lakes Online Counseling: A Group Practice in Two Hours a Week | POP 1321 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Why is it important to look beyond symptoms with depth-oriented therapy? What qualities really matter when hiring the right staff for your practice? How does saying “yes” to the right […] The post The Importance of Saying “Yes” to the Right People with Liz Frost | POP 1320 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What shifts when we stop asking what causes autism and focus on how to help people thrive? What does it take to truly support autistic individuals and their families? How […] The post Running an Autism Practice with Katherine Scott and Janeen Herskovitz | POP 1319 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How do we stay grounded when the world around us feels increasingly unstable? What if the key to navigating conflict isn't persuasion, but curiosity? How can our conversations and relationships […] The post High Conflict with NYT Bestseller Amanda Ripley | POP 1318 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What does it mean to be fully intentional when building and expanding a private practice? How can growing into a group practice create opportunities not just for clients, but also […] The post Scaling with Soul: Designing a Practice That Reflects Your Value with Roni White | POP 1317 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
When should you work with a credentialing company, and do things on your own? How much can you get done in your side-gig job over two hours a week? Why […] The post Building Great Lakes Online Counseling: From Side-Gig to Sellable Practice | POP 1316 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What's the best way to pay your staff in a way that supports them as well as the practice? How can you tell whether you should file your practice as […] The post Starting a Private Practice: Legal With John David Gardiner | POP 1315 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How do you credential your therapists across multiple states with insurance? Which paperwork do you need to have ready? How long does it take before you can start seeing clients? […] The post Starting a Private Practice: Credentialing with Kay Ward | POP 1314 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What is the powerful connection between humility and growth? How do you view the quality of “humility”? Can you reframe the traditional definition of humility with something that empowers you […] The post 3 Components to Growth Part 3: Embracing Humility to Fuel Your Practice Growth | POP 1313 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
If the body is constantly signaling what it needs, are we truly listening, or just treating the noise? How often do we overlook the foundation of wellness by focusing on […] The post Nutritional Healing with Dr. Darren Schmidt, D.C. | POP 1312 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What would happen to your practice's value if a potential buyer walked in today and reviewed the stats? How resilient is your business model if one major payer disappeared tomorrow? […] The post Starting a Practice: Building to Sell with Dan King | POP 1311 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What opportunities might open for your practice if you stopped avoiding what scares you? How much more impact could you make if your podcast had a clear, intentional direction? What […] The post What Psychologists Screw Up with Dr. Leah Clionsky | POP 1310 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Have you ever felt that you have been holding yourself back from achieving your goals? How strong is your discipline? What do you need to do to get out of […] The post 3 Components to Growth Part 2 with Brandon Shurn | POP 1309 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What happens to a practice when growth comes faster than the systems that can sustain it? How do you lead effectively when administrative chaos threatens to burn you out? What […] The post Chaos to Clarity: How Streamlining Administrative Workflows Transformed My Practice with Wendy McSparren | POP 1308 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How much power do we hold, individually and collectively, when it comes to shaping Earth's future? What happens when we push a planet past the limits of its resilience? If […] The post Dr. Michael Mann on Our Fragile Moment: How Lessons from Earth's Past Can Help Us Survive the Climate Crisis | POP 1307 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What if balance isn't about doing less, but about doing the right things more intentionally? How can we build practices that heal others without harming ourselves in the process? Can […] The post Balancing Personal Life & Boss Life with Nicole Ball | POP 1305 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Are you overwhelmed by the number of options involved in launching a practice website? What does it take to build a fully virtual counseling practice from scratch? How do you […] The post Starting a Private Practice: Website Launch with Tom O'Malley | POP 1304 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What does it take to stay true to your vision when the world keeps pulling you toward the next big trend? How do entrepreneurs build meaningful lives while building businesses […] The post How to Build a Business that Captures People's Hearts with Melissa Bernstein of Melissa & Doug Toys | POP 1303 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Why does taking insurance have a bad rep – and why is it unfounded? What's the difference between having an insurance strategy and just taking insurance generally? How can having […] The post GPBC25 Series: Want a 7-Figure Practice? Take Insurance with Melissa Schneider | POP 1302 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
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