The Practice of the Practice Podcast | Innovative Ideas to Start, Grow, and Scale a Private Practice

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Joe Sanok from the www.PracticeofthePractice.com blog covers everything it takes to make your service-based private practice more awesome. It’s what you wish you had learned in graduate school. Learn killer ways to grow your referrals, save tons of money, and have some fun along the way. Joe has been featured on the Huffington Post, Yahoo Health, ZynnyMe, PsychCentral, and Sirus Radio. Joe has an extensive background in several clinical settings including foster care, residential, home-based, college counseling, and private practice. As the owner of Mental Wellness Counseling in Traverse City, MI he has grown his practice and taught others to do the same. As an expert in the field of growing counseling private practices, Joe exposes all he knows to help you with marketing, branding, consulting, and a deeper level of awesomeness. Joe knows that we’ve all been there, we dream of our small business taking off and we know that it should...but it doesn’t. We want more referrals and the independence that comes from a small business. Through marketing, website developments, and other business-focused tips, Joe helps you to grow. There are simple changes that you can make that will ensure your grow as a professional, expert and as a small business owner. Joe engages and encourages listeners through real-life examples of failure and success. These discussions are for the 21st century counselor who wants to be on the edge of technology, marketing, and expanding their private practice or small business! Plus, there is super sweet music throughout the podcast. http://www.practiceofthepractice.com

Practice of the Practice Network

Traverse City, Michigan


    • May 28, 2026 LATEST EPISODE
    • weekdays NEW EPISODES
    • 33m AVG DURATION
    • 1,947 EPISODES

    4.8 from 303 ratings Listeners of The Practice of the Practice Podcast | Innovative Ideas to Start, Grow, and Scale a Private Practice that love the show mention: private practice, starting a private, 8 years ago, thank you veronica, practice building, joe s podcasts, compton, counselors, practice owner, joe and his guests, consultation, listening to joe, joe's, thanks joe, thank you joe, joes, kasey, licensed, therapists, invaluable information.


    Ivy Insights

    The Practice of the Practice Podcast is a top-notch resource for therapists looking to start, grow, and scale their own private practice. Hosted by Joe Sanok, this podcast offers innovative ideas and expert insights that are both inspiring and actionable. With a deep knowledge of private practice and a genuine desire to help therapists succeed, Joe provides valuable advice, tangible action steps, and resources that make the daunting task of building a practice feel less lonely. His interviewing skills are superb, bringing on guests who offer diverse perspectives and practical tips. Whether you're just starting out or looking to take your practice to the next level, this podcast is a must-listen.

    The best aspect of this podcast is Joe's vast knowledge and experience in private practice. He truly understands the challenges that therapists face in building their own businesses and provides practical solutions to overcome them. The episodes are filled with valuable advice, strategies, and insights from experts in the field. I've learned so much from listening to this podcast and have been able to implement many of the ideas into my own practice.

    Another great aspect of this podcast is the sense of community it provides. Joe not only shares his own expertise but also brings on other practitioners who share their experiences and lessons learned. This creates a supportive environment where therapists can learn from each other and feel less alone in their journey.

    One downside of this podcast is that some episodes may not be relevant for all therapists. Since there are various aspects to running a private practice, certain episodes may focus on topics that don't apply to every listener. However, even if an episode doesn't directly relate to your specific needs, there is always something valuable to take away from it.

    In conclusion, The Practice of the Practice Podcast is an invaluable resource for therapists looking to build successful private practices. Joe Sanok's expertise, along with his engaging interviews and practical advice, make this podcast a must-listen for anyone in the field. Whether you're just starting out or looking to grow your practice, this podcast will provide you with the inspiration and knowledge you need to succeed.



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    Latest episodes from The Practice of the Practice Podcast | Innovative Ideas to Start, Grow, and Scale a Private Practice

    PoP 1378 - From Solo Practice to Group Success: Joe Sanok's Blueprint for Therapists

    Play Episode Listen Later May 28, 2026 37:07


    PoP 1377 - Building Great Lakes Online Counseling Week 16 with Joe Sanok: Getting the Intake Process and Social Media Set-Up

    Play Episode Listen Later May 26, 2026 25:41


    PoP 1376 - Joe Sanok has an Inner Critic

    Play Episode Listen Later May 21, 2026 43:17


    PoP 1375 - Building Great Lakes Online Counseling Week 15 with Joe Sanok: Onboarding Virtual Assistant

    Play Episode Listen Later May 19, 2026 28:54


    PoP 1374 - Making Your Practice Fit Your Life with Dr. Marie Fang

    Play Episode Listen Later May 14, 2026 27:15


    PoP 1373 - Building Great Lakes Online Counseling Week 14 with Joe Sanok: Interview, Google Workspace, and References

    Play Episode Listen Later May 12, 2026 14:15


    PoP 1372 - Training Front Desk Staff to Sell with Melinda F. Emerson

    Play Episode Listen Later May 7, 2026 35:34


    training front desk melinda f emerson
    PoP 1371 - Early Stage Business and Burnout with Ari Gootnick

    Play Episode Listen Later May 5, 2026 26:17


    PoP 1370 - How to Craft and Land TEDx Talks with Adam Lewis Walker

    Play Episode Listen Later Apr 30, 2026 37:39


    PoP 1369 - Bringing the Right Brain into Business with Rob Craven

    Play Episode Listen Later Apr 28, 2026 38:27


    PoP 1368 - Learn to Identify the "Hooks" that Trigger Your Addictive Behavior with Dr. Adi Jaffe

    Play Episode Listen Later Apr 23, 2026 34:13


    PoP 1367 - The Joy of Imperfect Love with Dr. Carla Marie Manly

    Play Episode Listen Later Apr 21, 2026 30:15


    PoP 1366 - Melissa Schneider - Podcast Take Over - with Andrew Riesen, CEO of Heard - Solo Practice Paychecks: An Industry Expert Explains What You'll Really Take Home

    Play Episode Listen Later Apr 16, 2026 35:42


    PoP 1365 - Melissa Schneider - Podcast Take Over - with Julie Herres, CEO of Green Oaks - Does Solo Practice Actually Make You More Money? An Expert Accountant Breaks It Down

    Play Episode Listen Later Apr 14, 2026 32:37


    PoP 1364 - How to Take Interns in Private Practice with Alexandria "Alyx" Fields

    Play Episode Listen Later Apr 9, 2026 34:37


    PoP 1363 - Amplifying Autism with Wendela Whitcomb Marsh

    Play Episode Listen Later Apr 7, 2026 32:58


    PoP 1362 - Will AI Replace Therapy with CEO of Wysa Jo Aggarwal

    Play Episode Listen Later Apr 2, 2026 32:26


    PoP 1361 - What You Don't Know About Leadership with Dr. Michelle Perry

    Play Episode Listen Later Mar 31, 2026 33:15


    What You Don’t Know About Leadership with Dr. Michelle Perry | POP 1361

    Play Episode Listen Later Mar 31, 2026 33:15


    Are the skills that make you a great therapist quietly undermining your effectiveness as a leader? Can you truly lead others if you don't yet understand how you respond to […] The post What You Don't Know About Leadership with Dr. Michelle Perry | POP 1361 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

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    PoP 1360 - Building Great Lakes Online Counseling Week 13 with Joe Sanok: We've Got to Try Something Else for Recruiting

    Play Episode Listen Later Mar 26, 2026 16:07


    Building Great Lakes Online Counseling Week 13: We’ve Got to Try Something Else for Recruiting | POP 1360

    Play Episode Listen Later Mar 26, 2026 16:06


    What happens when your “perfect” hiring plan falls apart at the last minute? How do you navigate the uncertainty and emotional swings of building something from scratch – again? When […] The post Building Great Lakes Online Counseling Week 13: We've Got to Try Something Else for Recruiting | POP 1360 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

    PoP 1359 - From Solo Practice to Group Success: Joe Sanok's Blueprint for Therapists

    Play Episode Listen Later Mar 25, 2026 36:48


    From Solo Practice to Group Success: Joe Sanok’s Blueprint for Therapists | POP 1359

    Play Episode Listen Later Mar 25, 2026 36:48


    Is your solo practice supporting your life, or limiting your potential? What would it take to grow beyond your own time and capacity? How do you scale into a group […] The post From Solo Practice to Group Success: Joe Sanok's Blueprint for Therapists | POP 1359 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

    PoP 1358 - Building Great Lakes Online Counseling Onboarding Virtual Assistant Company with Umbuntu Freelancers Owner Di Luden

    Play Episode Listen Later Mar 24, 2026 26:21


    Building Great Lakes Online Counseling: Onboarding a Virtual Assistant with Ubuntu Freelancers Owner Di Luden | POP 1358

    Play Episode Listen Later Mar 24, 2026 26:20


    What does it look like to onboard virtual support for your practice? How do you build trust and structure when your team isn't in the same room as you? Could […] The post Building Great Lakes Online Counseling: Onboarding a Virtual Assistant with Ubuntu Freelancers Owner Di Luden | POP 1358 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

    PoP 1357 - Building Great Lakes Online Counseling Week 12 with Joe Sanok: Reference Checks, Hiring Paperwork, and Offer Letters

    Play Episode Listen Later Mar 19, 2026 17:53


    Building Great Lakes Online Counseling Week 12: Reference Checks, Hiring Paperwork, and Offer Letters | POP 1357

    Play Episode Listen Later Mar 19, 2026 17:53


    What does a thorough, intentional hiring process actually look like behind the scenes? How do you make sure you're hiring not just a qualified clinician, but the right fit? Once […] The post Building Great Lakes Online Counseling Week 12: Reference Checks, Hiring Paperwork, and Offer Letters | POP 1357 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

    PoP 1356 - Digital Marketing Tips with Andy Crestodina

    Play Episode Listen Later Mar 18, 2026 38:36


    The New Rules of Marketing for Therapists with Andy Crestodina | POP 1356

    Play Episode Listen Later Mar 18, 2026 38:35


    With everything changing in digital marketing, what actually still works? Is your website working to build trust? Are you using AI to improve your content, or just to produce more […] The post The New Rules of Marketing for Therapists with Andy Crestodina | POP 1356 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

    PoP 1355 - How to Start a Successful Play Therapy Practice with Brianna Henderson

    Play Episode Listen Later Mar 17, 2026 30:44


    How to Build a Thriving Play Therapy Practice with Brianna Henderson | POP 1355

    Play Episode Listen Later Mar 17, 2026 30:44


    Why is play therapy so powerful for helping children process emotions? What does it take to build a successful play therapy practice? And how can niching down help private-pay practices […] The post How to Build a Thriving Play Therapy Practice with Brianna Henderson | POP 1355 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

    How You Think About Productivity is Completely Wrong with Matt Ragland | POP 1354

    Play Episode Listen Later Mar 13, 2026 31:30


    Why is productivity not about better apps or systems, but about how you think about your work? Are you actually making progress, or just staying busy with “productive” distractions? What […] The post How You Think About Productivity is Completely Wrong with Matt Ragland | POP 1354 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

    PoP 1354 - How You Think About Productivity is Completely Wrong with Matt Ragland

    Play Episode Listen Later Mar 12, 2026 31:31


    PoP 1353 - Building Great Lakes Online Counseling Week 11 with Joe Sanok: The Third Interview

    Play Episode Listen Later Mar 11, 2026 11:57


    Building Great Lakes Online Counseling Week 11: Hiring and Automation | POP 1353

    Play Episode Listen Later Mar 11, 2026 11:57


    What does the messy, behind-the-scenes reality of building a group practice look like? How do you balance optimism with caution when hiring your very first clinician? Once the right person […] The post Building Great Lakes Online Counseling Week 11: Hiring and Automation | POP 1353 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

    PoP 1352 - Why Your View of Addiction is Completely Wrong wth Dr. Carl Hart

    Play Episode Listen Later Mar 10, 2026 42:46


    Why Your View of Addiction is Completely Wrong with Dr. Carl Hart | POP 1352

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    What if most of what we believe about drugs and addiction is incomplete, or simply wrong? Are our drug policies protecting people, or preventing us from thinking critically about substance […] The post Why Your View of Addiction is Completely Wrong with Dr. Carl Hart | POP 1352 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

    PoP 1351 - How Nichiren Buddhism and Gestalt Help Dr. Brad Larsen Manage 130+ Clinicians in His Practice

    Play Episode Listen Later Mar 5, 2026 32:53


    Managing 130+ Clinicians: Leadership Lessons from Nichiren Buddhism and Gestalt with Dr. Brad Larsen | POP 1351

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    How can the therapy you practice help you become a better boss? When leadership gets heavy, what beliefs or practices keep you grounded enough to keep building? How do you […] The post Managing 130+ Clinicians: Leadership Lessons from Nichiren Buddhism and Gestalt with Dr. Brad Larsen | POP 1351 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

    PoP 1350 - Changing Our Beliefs with Nir Eyal

    Play Episode Listen Later Mar 4, 2026 37:13


    Changing Our Beliefs with Nir Eyal | POP 1350

    Play Episode Listen Later Mar 4, 2026 37:13


    How much of your potential is being shaped by beliefs you've never questioned? What if changing your results starts with changing the story you tell yourself? When a thought takes […] The post Changing Our Beliefs with Nir Eyal | POP 1350 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

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    PoP 1349 - Stand the F*ck Out with Louis Grenier

    Play Episode Listen Later Mar 3, 2026 36:02


    Stand the F*ck Out with Louis Grenier | POP 1349

    Play Episode Listen Later Mar 3, 2026 36:02


    Is blending in actually the riskiest move you can make in business? What if the real danger isn't standing out, but actually being forgettable? How can you tell if you're […] The post Stand the F*ck Out with Louis Grenier | POP 1349 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

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    PoP 1348 - Working with Challenging Boys with Dr. Tim Davis

    Play Episode Listen Later Feb 26, 2026 36:25


    Working with Challenging Boys with Dr. Tim Davis | POP 1348

    Play Episode Listen Later Feb 26, 2026 36:24


    Are we overlooking the ways modern schools disadvantage boys? What if challenging behavior is less about bad parenting and more about finding new ways to address unique needs? How can […] The post Working with Challenging Boys with Dr. Tim Davis | POP 1348 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

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