Podcast appearances and mentions of maggie patterson

“Hire a team, scale fast, never stop growing.” That's the advice we've all heard. But what if that isn't your dream? What if building a business that actually supports your life means not hiring a big team? This week, Maggie Patterson joins me to talk about her new book, Staying Solo, and why more business owners are choosing to stay lean, profitable, and in control—without sacrificing growth. We get real about the myths of solo business, the financial numbers people avoid, and the very real pressure to “look legit” online. If you've ever felt weird about staying small, this one's for you. In this episode of the podcast, we talk about: Why staying solo is a valid long-term business model The real cost of growing too fast What most business owners aren't tracking How Maggie marketed her book with a private podcast Why solo businesses are often more human …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Maggie Patterson is the creator of BS-Free Business® and the author of Staying Solo®. With 20 years of experience as a successful entrepreneur in client services, Maggie helps service business owners build what she proudly calls a “boring business”—strategically small, sustainable, and designed to fit their lives without the constant hustle. A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy, and trust. She hosts two podcasts, Staying Solo and Confessions of a Micro Agency Owner, and co-hosts the consumer advocacy podcast Duped: The Dark Side of Online Business. Website: www.bsfreebusiness.com Instagram: https://www.instagram.com/bsfreebusiness/  Threads: https://www.threads.com/@bsfreebusiness    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/359

If your head is spinning with marketing messages from high-profile coaches insisting you need a team, a course, a 6 or 7 figure business, when what you really want is flexibility, freedom to do something you love on your own terms, this episode is your permission slip to have a simple, sustainable solo business. My returning guest, Maggie Patterson, joins me to chat about the significance of intentionally staying small as a solopreneur and why this approach can be especially beneficial for neurodivergent entrepreneurs. Together, we challenge the notion that choosing a small business is a sign of playing small or self-sabotage and instead highlight the strengths and preferences that can come with choosing to remain a team of one.Episode Highlights:The Solo Advantage: Maggie explains why being an intentionally small business owner can be the best option for neurodivergent individuals, offering greater flexibility and reducing stress.Cultural Conditioning and Entrepreneurship: Maggie & I unravel how the cultural celebration of hyper-successful entrepreneurship models can be misaligned with many neurodivergent experiences.Recognizing Personal Capacity: Our conversation explores the importance of understanding one's own sensory and emotional capacities and why it's crucial for sustainable business operations.Reality of Business Growth: We discuss the myths around scaling businesses and the reality of what it means for the entrepreneur's role to shift from creator to manager and marketer. Dismissing Magical Thinking: Maggie emphasizes the importance of discerning which ideas to pursue and recognizing that not every new venture has what it takes to succeed.Navigating Neurodivergence and Business: With personal anecdotes, the episode highlights the importance of understanding one's unique neurodivergent traits and leveraging them for business success.Challenging Toxic Advice: You'll find yourself nodding along to our critiques of the flawed business advice often targeted at women and neurodivergent individuals, encouraging you to trust your own judgment.Maggie Who?Maggie Patterson is a seasoned entrepreneur, consultant, and small service business owner who is passionate about demystifying societal conditioning around business success and encouraging entrepreneurs to prioritize their well-being. She is also a blogger, podcaster, and author of the long-awaited new book, “Staying Solo: Your Guide to Building a Simple, Sustainable Service Business.”

If your head is spinning with marketing messages from high-profile coaches insisting you need a team, a course, a 6 or 7 figure business, when what you really want is flexibility and the freedom to do something you love on your own terms, this episode is your permission slip to have a simple, sustainable solo business. My returning guest, Maggie Patterson, joins me to chat about the significance of intentionally staying small as a solopreneur and why this approach can be especially beneficial for neurodivergent entrepreneurs. Together, we challenge the notion that choosing a small business is a sign of playing small or self-sabotage and instead highlight the strengths and preferences that can come with choosing to remain a team of one.Episode Highlights:The Solo Advantage: Maggie explains why being an intentionally small business owner can be the best option for neurodivergent individuals, offering greater flexibility and reducing stress.Cultural Conditioning and Entrepreneurship: Maggie & I unravel how the cultural celebration of hyper-successful entrepreneurship models can be misaligned with many neurodivergent experiences.Recognizing Personal Capacity: Our conversation explores the importance of understanding one's own sensory and emotional capacities and why it's crucial for sustainable business operations.Reality of Business Growth: We discuss the myths around scaling businesses and the reality of what it means for the entrepreneur's role to shift from creator to manager and marketer. Dismissing Magical Thinking: Maggie emphasizes the importance of discerning which ideas to pursue and recognizing that not every new venture has what it takes to succeed.Navigating Neurodivergence and Business: With personal anecdotes, the episode highlights the importance of understanding one's unique neurodivergent traits and leveraging them for business success.Challenging Toxic Advice: You'll find yourself nodding along to our critiques of the flawed business advice often targeted at women and neurodivergent individuals, encouraging you to trust your own judgment.Maggie Who?Maggie Patterson is a seasoned entrepreneur, consultant, and small service business owner who is passionate about demystifying societal conditioning around business success and encouraging entrepreneurs to prioritize their well-being. She is also a blogger, podcaster, and author of the long-awaited new book, “Staying Solo: Your Guide to Building a Simple, Sustainable Service Business.”

We talk a lot about scaling, hiring, and chasing the next level in business—but what if growth doesn't have to mean building a team or launching a course? What if the most sustainable, profitable version of your business is… well, kind of boring?I have to be honest, in this stage of my business? Boring actually sounds pretty good to me.In this episode, I'm joined by Maggie Patterson—creator of BS-Free Business and author of Staying Solo—for an honest conversation about what it actually looks like to run a profitable solo business without the drama. We get into all the mindset myths, accidental micro-agencies, and how chasing the wrong version of “success” can leave you burned out and broke (even if it looks great on paper).If you've ever felt pressure to grow a team, launch a digital product, or “scale” in a way that doesn't feel aligned—this one's going to feel like a giant exhale. Permission granted to run a simple, quiet, profitable business that actually supports your life. 

Why staying small isn't "playing small" (and might be the smarter move). In this episode of Got Marketing?, Mia sits down with Maggie Patterson, founder of BS-Free Business and longtime truth-teller in the online business space. Maggie's new book, Staying Solo, is a guide for service providers who are done with hustle, hype, and the pressure to scale. Together, they unpack why “just hire a team” is not always the answer, the sneaky guru tactics to watch out for, and how service-based business owners can build sustainable, profitable models that leave room for boundaries, capacity, and actual life. If you've ever felt like small = failure, this conversation will flip the script.

What if using AI in your business isn't just a tech decision—but a values decision? That's the question I've been wrestling with as I try to figure out how to incorporate AI into my business in a way that supports my creativity and integrity.This is the first episode in a new series in which I'm exploring how solo and small professional services providers can use AI in our processes, workflows, and content creation without losing our voice or compromising our values. I'm bringing my questions and curiosity and talking with folks who've been deep in it.Maggie Patterson, founder of BS Free Business and host of The Staying Solo podcast joins me for the first episode in this AI series. Maggie's been digging into AI's impact on solopreneurs—ethically, practically, and creatively. This conversation gets into the nuance, the costs (including some you may not have considered), and what it really looks like to experiment with AI while still showing up with creativity, honesty, and transparency.Chapters(00:00) Why I'm doing a series on AI (03:05) How Maggie describes her current relationship with AI(04:54) How big is your technology footprint?(08:02) How AI has been baked into tools we have been using for years(10:45) Where are we messing up with AI in our businesses(14:48) How Maggie uses AI to help with podcast scripting(22:25) Which AI tools has Maggie invested in for her business(25:45) Ethics, Integrity, and Disclosure around using AI in your business(30:30) How to avoid letting AI become a distractionCONNECT WITH MAGGIEMaggie's AI episode that was referenced in the episode: https://bsfreebusiness.com/boost-efficiency-with-ai/Website: https://bsfreebusiness.comGet Maggies Book: https://stayingsolobook.comThe Staying Solo Podcast: https://bsfreebusiness.com/podcastInstagram: https://instagram.com/smallbusinessbossCONNECT WITH JEN Website: https://brassybroad.comYouTube: @BrassyBroadJenLinkedIn: https://www.linkedin.com/in/jen-edds-470351b/Instagram: https://instagram.com/brassybroadjenTikTok: https://tiktok.com/@brassybroadjen

Welcome back to Content Magic. On today's episode, I'm welcoming Maggie Patterson, the brilliant woman behind BS Free Business and the author of Staying Solo: Your Guide to Building a Simple and Sustainable Service Business. And, we are getting into the pitfalls of bro marketing, income claim marketing and how you can still be successful (and earn an income) as a solopreneur. We also getting into the lies about passive income (hint: it's not really passive) and how the term ethical sales may not even need to exist. This is an awesome episode that will inspire you to keep going no matter what stage of business you're at. CONNECT WITH ME! Instagram: @lindsaysmithcreativeThreads: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFreebie: No-Stress 30 Day Content PlannerCONNECT WITH MAGGIE! Instagram: @bsfreebusinessThreads: @bsfreebusinessWebsite: bsfreebusiness.comBook: Staying SoloShow mixed and edited by: Cardinal Studio

I'm excited to share my guest episode on the BS-Free Business Podcast (now Staying Solo Podcast) with Maggie Patterson.  I love Maggie's no-fluff approach to building service-based businesses and in this episode, we tackled a topic that's near and dear to my heart—the evolution of social media and how to use it more mindfully.  We dug into some really big questions around setting boundaries, maintaining privacy in this digital world, and how to show up authentically online without falling into the performative trap. We also talked about my journey from solo social media freelancer to leading an agency. If you ever feel like social media is running your whole freaking life or if you've ever wondered about how to make it work for you instead of against you, give this episode a listen.  In this episode of the podcast, we talk about: The preference for meaningful interactions over short, surface-level content Showing up authentically online without feeling performative The importance of tailoring marketing strategies to strengths and capacities Balancing transparency with maintaining privacy boundaries Normalizing the slow, uncomfortable process of business evolution …And More!   Special thanks to: Maggie Patterson, host of Staying Solo Podcast Listen to the original episode here: https://bsfreebusiness.com/mindful-marketing/ Website: http://www.bsfreebusiness.com/ Connect with Maggie on social media: Instagram: https://www.instagram.com/bsfreebusiness/  Threads: https://www.threads.net/@bsfreebusiness TikTok: https://www.tiktok.com/@bsfreebusiness   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/336

How can you blend public and private podcasts to expand your business and engage your audience?In this episode, we're joined by seasoned podcaster Maggie Patterson, who shares her expert insights on using podcasts to nurture and grow her business. From her experiences as a neurodivergent entrepreneur to implementing innovative strategies tailored for busy, on-the-go professionals, Maggie reveals how both public and private podcasts can transform audience engagement and business growth by creating a seamless client experience and accessibility.Timestamps:[0:00] Introduction to the episode and Maggie Patterson's podcasting journey[4:01] The significance of private podcasts in sales conversations and client engagement.[9:00] Discussion about creating personalized client experiences and the flexibility of consuming content via private podcasts.[10:01] Maggie's favorite uses of private podcasts and their benefits in client interaction and business processes.[13:34] The role of private podcasts in enhancing the customer journey and simplifying marketing efforts.[19:56] Future plans for using private podcasts in Maggie's business, including a new book launch.[26:00] The importance of aligning private podcast content and access with client preferences and business goals.[30:52] Examining the shift in consumer behavior towards more discerning content consumption and its impact on marketing.[34:06] Maggie's approach to integrating private podcasts with other content formats to enhance client engagement.[37:19] Discussion on the broader implications of private podcasts for business communication and client relationships.Links mentioned:Threads & IG - @bsfreebusinessStaying Solo Private Podcast - https://bsfreebusiness.com/staying-solo-private-podcast/

No matter where you are in your business journey, you need to hear this. I'm chatting with Maggie Patterson, who is absolutely incredible as you're about to get to hear. She's the editorial director at Scoop Studios and she's the creator of BS Free business. She's an advocate for humane business practices, rooted in respect, empathy, and trust. And she is someone who's really trying to change the way we have been taught to run our businesses and the way we've been taught to market for the better. In this episode, we talk about: What online business has in common with cults, MLMs and self-help cultureScammy online business practices to watch out for both from a consumer standpointHow you can better market your business without hopping on these “trends”What luxury lifestyle marketing is and why it worksThe problem with super expensive coaching and mastermindsThe evolution of online business over the last decadeYou're going to love this conversation as much as I did. It's jam-packed, so let's dive in!Links Mentioned:- Read the full shownotes: https://elizabethmccravy.com/286   - Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy  - Check out Maggie Patterson's Website: https://bsfreebusiness.com/ - Follow Maggie on Instagram: https://www.instagram.com/bsfreebusiness - Take Our Website Quiz (+ Get Free Canva Templates!): https://elizabethmccravy.com/quiz   - Join Booked Out Designer: https://elizabethmccravy.com/bod    - Join Podcast Sucess Blueprint: https://elizabethmccravy.com/psb  Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

Social media is full of wild income claims ("I'm a 7-figure entrepreneur"

Service business owners always need a strategy. It's foundational to their business and a part of their work process. It impacts how clients work with them and the quality of service they provide. The problem is that way too often, strategy ends up getting buried under services. As a result, clients don't appreciate their work, they feel underappreciated, and they don't charge as much as they should for the value they provide. Today I'm joined by Maggie Patterson, who'll share her experience and expertise in business strategies.  With two decades of experience, Maggie has spent her career in client services and entrepreneurship. She's the editorial director at Scoop Studios and the founder of BS Free Business, where she works with service-based businesses and agency owners to build BS-free businesses that put trust first in everything they do. Maggie is a podcaster, writer, and vocal advocate for humane business practices rooted in respect, empathy, and trust. As a former freelancer turned agency owner, she knows exactly what it takes to make it when building a business offering services. “Your strategy should be firmly set and semi-rigid.” - Maggie Patterson Maggie shares some important points about strategy: Showcasing your strategy Valuing your strategy Preparing to sell your strategy Going beyond strategy talk, Maggie pulls from her decades' worth of experience and shares how important it is to trust your gut and stick to what's important to you. You don't need to follow every hyped-up advice from a business influencer. You don't need to work with a client who doesn't value you. You don't need to sell in a way that feels uncomfortable for you. You're the business owner. You get to decide how you want to run your business in a way that aligns with your values and goals and still be successful. “The people playing the long game are the people you want to align with.” - Maggie Patterson This episode is full of amazing insights from Maggie. She freely shares her experience and expertise to help business owners make the most out of their strategy by playing The Long Game. Connect with Maggie Patterson: Website Instagram Podcast: Duped: The Dark Side of Online Business   BS-Free Service Business Learn more about your ad choices. Visit megaphone.fm/adchoices

Running an online business is challenging. Rewarding—sure! But challenging? Absolutely yes.From determining your niche, your goals, and deciding who you should trust, hire, and work with...there's a heck of a lot of decisions that go into owning and running an online business. And even more than the decisions you'll make are the opinions you'll hear. I can't go for more than a few seconds on social media without seeing marketing "experts" preach about what online entrepreneurs must do in order to attract a new audience and convert leads into paying customers.And this is exactly why I invited Maggie Patterson onto the show so we could have an honest conversation about how to read between the lines of what's being said online and run a business in a way that feels good and true to who you are. ______________________________________________EPISODE 114. Read the show notes and view the full transcript here: ______________________________________________Get to know our guest expert, Maggie PattersonMaggie Patterson is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service business and agency owners to build bs-free businesses that put trust first in everything they do. A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She's the host of the BS-Free Service Business podcast, and the co-host of Duped: The Dark Side of Online Business. Learn more about your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.Stay in touch with Erin Ollila, SEO website copywriter:•Learn more about Erin's VIP intensives if you'd like to learn more about how you can hire her to help you with your marketing•Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more

Is marketing unethical? What about tactics like scarcity or significance? Should copywriters be using these persuasive elements in their copy? If not, why not? And when is it acceptable? Our guests for the 385th episode of The Copywriter Club Podcast are Maggie Patterson and Michelle Mazur, hosts of their own podcast called Duped where they talk about the misuse of persuasion in marketing. Between the four of us, we figured out the answers to these questions and more (almost). Click the play button below, or scroll down for a full transcript. Stuff to check out: The Copywriter Club Facebook Group The Copywriter Underground Duped Podcast Full Transcript: Rob Marsh: At some point in your writing career, most copywriters bump up against a persuasion tactic that just feels off. Or worse, they're asked to do something they don't feel good about. Maybe it's as simple as adding a deadline timer to an offer with no real deadline. Or it might be something worse… like selling programs to people who can't afford them, or who will never get the promised results. Hi, I'm Rob Marsh, one of the founders of The Copywriter Club. And on today's episode of The Copywriter Club Podcast, Kira Hug and I had a chance to speak with the dynamic duo behind the Duped Podcast, Maggie Patterson and Michelle Mazur. We talked about those dubious marketing tactics, when it's okay to use them, and when you need to be the adult in the room who says, this is going to far. If you've ever wondered where the line is when it comes to marketing ethics, this episode will give you something to think about. But first, I want to tell you abou The Copywriter Underground. You've heard about the library of training that will help you build a profitable business. You've heard about the monthly coaching, and the almost weekly copy critiques and the helpful group of members ready with support and even the occasional lead. Last week we recorded an exclusive training for Underground members on the diagnostic scorecard that helps you close just about any prospect or project on a sales call. It's the kind of business secret you don't read about in free facebook groups or even on most email lists. But right now, you can watch that training and get the diagnostic scorecard to help you close more projects when you go to thecopywriterclub.com/tcu and join as a member.  But hurry, that training disappears in a few days. Now, let's hear what Michelle and Maggie had to say… Kira Hug: All right, welcome, Michelle, Maggie. So good to have both of you here. Let's kick off with the catalyst. What was the catalyst for Duped and that partnership between the two of you? Michelle Mazur: Well, I believe it started with me. Maggie and I vox a lot about things we're seeing and chatting about it. I sent her a Voxer message and said, hey, I think we should do a limited series podcast episode where we dive into some of these topics. And that was the catalyst. We were already creating the content in our Voxer conversations. And we're like, well, what if we just open that up to a wider audience? And we intended just to do, I think, eight episodes and maybe a second season. And then we realized, oh, wow, we have a lot to talk about here. Rob Marsh: So for anybody who's not already heard duped or aware of duped or even met you, Maggie and Michelle, tell us a little bit about, let's just lay that groundwork. What is Duped and why should people be listening to it? Maggie Patterson: So Duped is a consumer advocacy podcast that is really designed to help consumers in the online business space make more critical, nuanced decisions. Because what we tend to see is a lot of stories of, I bought XYZ, or I signed up with this coach, and I had a really negative experience. And from my perspective as a business owner, there's two ways we can approach this. We can try to get every business owner to reform their practices, which we're never all going to agree.

During the pandemic, we were told one thing seemingly over and over again: You need to start a membership. You need a community. That's the only way you can scale your business. And to be honest, I fed into it. I believed that a membership was the key to stop trading for hours for dollars. But the truth is I was trading more hours for fewer dollars. See, what most solopreneurs don't realize (what I didn't realize for a long time) is that you're always trading hours for dollars. That's what work is. The key difference is how many hours you're trading for how many dollars. And that's what Maggie Patterson is here to talk to us about today. See, when the pandemic ended, we both noticed something: many of those people who were preaching the importance of basing your business off a community or membership were going back to one thing: services. Because when you do services right, you can make a lot of money. Today, Maggie, who has over 15 years of experience successfully selling client services, tells us the key to unlocking more income: selling strategy. Top TakeawaysIt's important to understand what kind of business you want to run. 1-to-1 business is a lot different from a 1-to-many business. And they require different strategies.The key is in pricing. Don't just price on gut feeling. Tether it to some reality (like how much money you need to make to pay yourself, and run the business), and then listen for feedback. The market will tell you if you're priced correctly. Too many solopreneurs give the strategy away for free in their proposal. They say exactly what they're going to do. Instead, hold paid strategy sessions (sometimes called Discovery projects) where you get paid to truly understand the scope, and give the client something tangible. Show NotesMaggie PattersonReverse Salary CalculatorThe Best Advice I Never Took Sponsored by Liquid WebJoin my FREE Newsletter, Podcast Workflows ★ Support this podcast ★

So you've been running your service business for a while now, and things are going well! You've got a steady stream of clients who are loving what you do, and you're finding yourself getting busier and busier. This is usually the point when we solo business owners start to think about what comes next for the business. We see other business owners get to this point and start to focus on scaling and growing their business by hiring and training team members to help with the workload. But what if you don't want to manage a team? What if you're happy with how things are, and want to bring in great money and help your clients without having to hire and train other people to do it with you? What if you love being a sole trader and want to achieve your business goals but still have a life? What if that one size fits all business framework, actually doesn't fit with what YOU want? You can build a simple and sustainable service business that aligns with your lifestyle goals as well as your business ones, and my guest today is going to show you how! Maggie Patterson is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service business and agency owners to build bs-free businesses that put trust first in everything they do.  A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She's the host of the BS-Free Service Business podcast, and the co-host of Duped: The Dark Side of Online Business.  I'm excited to have Maggie on the show because the more variety you have with your business model choices, the easier it is to create a business model that's going to work for you!  See more from Maggie at her website or on Instagram Sin up for the BS-Free newsletter: https://bsfreebusiness.com/newsletter/ --- This month in The Simpler Business Mastermind we're creating your signature offer for more passive sales in your business. If you'd like to join us, head here: ⁠⁠https://www.marissaroberts.com/the-simpler-business-mastermind/⁠⁠  --- Ready to simplify your business? Start with these resources: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.marissaroberts.com/resources/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Enjoyed this episode? Please subscribe, rate, and review us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠ or your favourite podcast platform! --- ⁠Come chat with me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!

Did you know that despite the pressure to scale and grow indefinitely, the majority of businesses are small, and that most female entrepreneurs do not reach six figures? We discuss this and much more in this eye-opening episode with BS-free business consultant, Maggie Patterson! Maggie and I dig into the myths and hype that lead small business owners to invest in things that do not move the needle, cause them unnecessary stress and anxiety and shrinking their bottom line. If you are one of the many female solopreneurs who is questioning whether she wants to grow an online empire or simply stay small and sustainable, this episode is a must listen! Key Takeaways from the Episode:

Did you know that despite the pressure to scale and grow indefinitely, the majority of businesses are small, and that most female entrepreneurs do not reach six figures? We discuss this and much more in this eye-opening episode with BS-free business consultant, Maggie Patterson! Maggie and I dig into the myths and hype that lead small business owners to invest in things that do not move the needle, cause them unnecessary stress and anxiety and shrinking their bottom line. If you are one of the many female solopreneurs who is questioning whether she wants to grow an online empire or simply stay small and sustainable, this episode is a must listen! Key Takeaways from the Episode:

When expanding your business, it's normal to turn to "experts" for assistance, hoping their guidance will lead to your next level of success.  We all want to believe that a shortcut exists and that there's a "secret recipe" for success out there.Unfortunately, there are so many people in the online space who are great at sales and marketing but don't actually deliver the results promised.  In this episode, I sit down with Maggie Patterson, Founder of BS-Free Business, to talk  about the current BS going down in the online business space.   This episode will help you avoid BS in your own business and be more discerning when making decisions about where you spend your time and money growing your business.  --To Learn More About the NEW AND IMPROVED Powerful Women Rising Community:  https://powerfulwomenrising.com/joinpwrcConnect with Powerful Women Rising on Instagram:  https://www.instagram.com/powerfulwomenrising/--Episode Highlights:(08:08) Why is there so much BS in the online space these days(16:16) How some of the BS in the online industry is currently impacting consumers and businesses(19:21) Why the BS online has led consumers to question the credibility of many industries and "business influencers"(21:44) Common warning signs to be aware of when navigating the online business world(37:51) What to consider when evaluating an online program or coach--To connect with Maggie Patterson:Website: https://bsfreebusiness.com/Instagram: https://www.instagram.com/bsfreebusiness/The BS-Free Service Business Podcast: https://bsfreebusiness.com/podcast/DUPED - The Dark Side of Online Business: https://duped.online/

Maggie Patterson is a vocal advocate for humane business practices rooted in respect, empathy and trust. She's the host of the BS-Free Service Business podcast, and the co-host of Duped: The Dark Side of Online Business.In this episode we are SPILLING ALL THE TEA. Maggie and I talk about: Self help, cults, and MLMSScammy online business practicesMystery offers"If I can do it you can do it"Steven Hassan's BITE model of culty practicesHow to avoid getting scammedHow to be ethical (what does it even mean)Maggie is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Maggie works with service business and agency owners to build bs-free businesses that put trust first in everything they do. To get in touch with Maggie, you can check out the following links: BS-Free BusinessBS-Free Service Business ShowDuped: the Dark Side of Online Business Podcast

Can you imagine creating meaningful content that sells for you? It's one of the reasons I talk so much about it for introverts in business - because you can showcase your skills and expertise, your passion and your experience with the work that you do, without feeling salesy or overly self promotional.In this video, we dive deeper into how to create content that does the work for you and how you can plan and implement it quickly without creating too much extra work for yourself.Want more?Get the Cheerful Content Marketing Bundle with 60+ resources and trainings before the 30th of May: https://katherinemackenziesmith.com/bundleWant access to the Pillar Content Playbook? Get instant access to the playbook plus all the other goodies in in Secret Introvert's Business for just $7/month: https://katherinemackenziesmith.com/secret-introverts-businessALSO MENTIONED IN THIS VIDEO:TubeBuddy: https://katherinemackenziesmith.com/tubebuddyChatGPT: https://openai.com/Other episodes mentioned:Document Your Journey: https://youtu.be/k0DWrY2ssJsMY LAST 2 VIDEOS:Being Discerning Online As An Introverted Entrepreneur with Maggie Patterson: https://youtu.be/H8U6sa_L86IWhy Your Business Needs a Good Strategic Freebie: https://youtu.be/s9aVMZurr4YINTROVERT BUSINESS playlist: https://www.youtube.com/playlist?list=PLPWwazEY-ZWr5QZn1uGUgL_bPOhLrmhvV__________COACHING. Want to create a business that's aligned to your introverted strengths? Katherine is accepting applications now to be mentored by her. Serious inquiries only please. Check out the details and book a call here: https://katherinemackenziesmith.as.me/VIP-Call__________JOIN THE INTROVERT-FRIENDLY BUSINESS FREE COMMUNITYhttps://www.facebook.com/groups/introvertfriendlybusiness__________Say hi on social:Facebook: https://www.facebook.com/katherinemackenziesmithcoachingTikTok: https://www.tiktok.com/@miss_kmsTwitter: https://twitter.com/miss_kmsInstagram: http://instagram.com/miss_kmshttps://youtu.be/ea80XUJMpZQhttps://www.katherinemackenziesmith.com#IntrovertsInBusiness #KatherineMackenzieSmith #Introverts #BuildAnOnlineCommunity #BusinessCoach #IntrovertEntrepreneur #IntrovertLife NOTE: This description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support!

In this Do Business Differently Interview, Maggie Patterson and I chat about being discerning online as an introverted entrepreneur. There's a lot of B.S out there, sleazy marketing tactics and strategies that promise the world but leave you feeling burnt out and taken advantage of. We also chat about how to navigate the online space as an entrepreneur who doesn't want to do business like that.Maggie Patterson is the editorial director at Scoop Studios and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service business and agency owners to build bs-free businesses that put trust first in everything they do. A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She's the host of the BS-Free Service Business podcast, and the co-host of Duped: The Dark Side of Online Business. Connect with Maggie: www.bsfreebusiness.com Instagram: https://instagram.com/bsfreebusiness __________  https://www.katherinemackenziesmith.com

Welcome back to Your Mission, Your Message and Your Mindset in Business podcast and today I'm chatting about the things to look out for when you want to hire a business coach to help you build your business. There are lots of us out there so it can be a bit tricky to find the right one, but I'll help as much as I can to make it easier for you! In this weeks podcast, I'm discussing.. The most important thing to do when starting the process of hiring a business coach The questions to ask yourself when searching for the right business coach Why you would work with a business coach in the first place My 4 top tips for hiring a business coach The questions to ask a coach (and yourself!) before making the decision to hire  How a business coach can help you build your business If you'd like a copy of my PDF all about Hiring a Business Coach, you can email me at hello@lynseyhanratty.com and I'll send it on!  If this podcast resonated with you, I'd really love you to share it with your business pals – I'd love to reach more female entrepreneurs through my words and advice. Check out this weeks podcast on Apple Podcasts at https://apple.co/3BnHeJL (and feel free to leave a 5 star review if you enjoy the pod to help other business women find the podcast!) and follow on Spotify at https://spoti.fi/3lnibgH As always you can book a free Clarity Call with me if you want any help finding the right business coach for you - you can book here   P.S I also mentioned Maggie Patterson and Dr. Michelle Mazur's podcast Duped: The Dark Side of Online Business - you can check it out here on Spotify.

There are so many influencers with scammy practices and sneaky offers that see them benefit off the backs of vulnerable people who come to them for help. But those days are coming closer to an end faster than we realize, especially with people like my guest Maggie Patterson taking the lead.  Maggie is committed to BS-Free marketing and messaging, and she is using her platform, The BS-Free Business, to turn the influencer world upside down.  But she can't do it alone. Listen in as Maggie inspires us all to become business owners who operate with integrity, authenticity, and bravery.  In this episode of the podcast, we talk about:  What brought Maggie back to Instagram Being the sassy big sister to her followers Maggie's coaching character archetypes The deinfluencer trend Trusting the data, but doing what works best for you Feed posts are not dead The commitment to accessibility  The fear of being canceled And so much more!   This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free   About the Guest: Maggie Patterson is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service businesses and agency owners to build bs-free businesses that put trust first in everything they do.  A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She's the host of the BS-Free Service Business podcast and the co-host of Duped: The Dark Side of Online Business. Website: https://bsfreebusiness.com/  Instagram: https://www.instagram.com/bsfreebusiness/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/244

THANK YOU FOR LISTENING!https://www.the-soulful-human.com/links.htmlhttps://www.patreon.com/thesoulfulhuman"Buy The Host a Coffee" Venmo: Nicole-Oneil-5MAGGIEBS-Free Businessbsfreebusiness.comIG @bsfreebusinessBS FREE BIZ PodDUPED PodMaggie Patterson is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service business and agency owners to build bs-free businesses that put trust first in everything they do.A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She's the host of the BS-Free Service Business podcast, and the co-host of Duped: The Dark Side of Online Business.NICOLE & The Soulful HumanThe Soulful Human was created by Nicole as a way to share stories on important and relevant topics to our world today, to give an opportunity for those to share their own journeys but also for those listening to connect and see they are not alone in the struggles and joys they face on their own journeys. It is a place of connection and community. More will be coming with opportunities to be in the business and organization directory, to sponsor/advertise and to share YOUR story on upcoming topic. You can support the show by subscribing and giving a review as well as visiting the etsy shop. This is to cover expenses and eventually to use a portion of the profits to donate to some great causes such as The Trevor Project, Everytown for Gun Safety, The Loveland Foundation, Girls Inc and Planned Parenthood along with more.https://www.etsy.com/shop/thesoulfulhumanFollow Nicole and The Soulful Humanhttps://www.instagram.com/thesoulfulhumanpod/TT: @thesoulfulhumanhttps://www.instagram.com/nicoleoneilphotography/

For many entrepreneurs, marketing and sales are the aspects of their business that make them most uncomfortable because they've been taught these disciplines in unhelpful and icky ways. My guest this week is here to discuss marketing in a way you've never heard it framed before.   Maggie Patterson has two decades of experience working in client services and she's been a successful entrepreneur herself for 15 of those years. She's sharing her humane business practices, rooted in respect, empathy, and trust, so you can feel empowered, authentic, and proud in how you do business with other human beings   Get full show notes and more information here: https://tobifairley.com/257/

Hey Quiet Rebels®! Today's episode is a lil different as this is the first episode of a new pop-up LIVE series I'm running called: Pitches That Piss Off Podcasters! This is a new exploratory series where I invite Guest Podcasters to share anonymised pitches they've received which have frankly, pissed them off. Why? So we can learn what went wrong, and how we can rectify and refine our own podcast pitches when we want to be in the guest seat. This series is sponsored by The Ultimate Podcast Guesting Workshop Series where you'll learn how to book yourself on more aligned podcasts by sending FEWER pitches so you can grow your audience and business. To learn more, go to: https://maikeetsang.com/UPG Our first guest is no-BS Maggie Patterson (She/Her) from BS-Free Business & Scoop Studios! Maggie brings us unique insights as someone who is an ex-PR professional, so she knows the anatomy of how pitches should be. Be sure to join us with this recording as access insights into REAL pitches and witness the internal thought processes we podcasters have, and we'll round off with a Q&A! Highlights from this episode: The Important Difference Between Traditional PR & New Age PR (Podcasting is under this umbrella!) News Cycles Debating Between Pitching Ourselves vs Being Pitched by Booking Agencies Ways to Pitch the Unpitchable Podcasts And sooooo much more! Click here to view the transcript for this episode >>> Click here to watch the video for this session >>> (Note: This episode was transcribed by Otter.ai and like all transcription tools, they aren't perfect. So please forgive any errors and typos you may see.) Here are all the links mentioned in this conversation to connect further with Maggie: Maggie's Website Maggie's Instagram BS-Free Service Business Podcast Trusted Limited Series Podcast Duped Podcast   Want to join us for the next LIVE session? Be sure to: 1) Follow me on Instagram for the updates >>>  and/or 2) Subscribe to my Inside Insights Emails for updates >>>

Hey Quiet Rebels®! Today's episode is a lil different as this is the first episode of a new pop-up LIVE series I'm running called: Pitches That Piss Off Podcasters! This is a new exploratory series where I invite Guest Podcasters to share anonymised pitches they've received which have frankly, pissed them off. Why? So we can learn what went wrong, and how we can rectify and refine our own podcast pitches when we want to be in the guest seat. This series is sponsored by The Ultimate Podcast Guesting Workshop Series where you'll learn how to book yourself on more aligned podcasts by sending FEWER pitches so you can grow your audience and business. To learn more, go to: https://maikeetsang.com/UPG Our first guest is no-BS Maggie Patterson (She/Her) from BS-Free Business & Scoop Studios! Maggie brings us unique insights as someone who is an ex-PR professional, so she knows the anatomy of how pitches should be. Be sure to join us with this recording as access insights into REAL pitches and witness the internal thought processes we podcasters have, and we'll round off with a Q&A! Highlights from this episode: The Important Difference Between Traditional PR & New Age PR (Podcasting is under this umbrella!) News Cycles Debating Between Pitching Ourselves vs Being Pitched by Booking Agencies Ways to Pitch the Unpitchable Podcasts And sooooo much more! Click here to view the transcript for this episode >>> Click here to watch the video for this session >>> (Note: This episode was transcribed by Otter.ai and like all transcription tools, they aren't perfect. So please forgive any errors and typos you may see.) Here are all the links mentioned in this conversation to connect further with Maggie: Maggie's Website Maggie's Instagram BS-Free Service Business Podcast Trusted Limited Series Podcast Duped Podcast   Want to join us for the next LIVE session? Be sure to: 1) Follow me on Instagram for the updates >>>  and/or 2) Subscribe to my Inside Insights Emails for updates >>>

In the final episode before a self-care break, Candice is thrilled to sit down with Kathleen Oh, a fellow writer, coach, and new-age wellness survivor. Kathleen lays the foundation for her cult-like experiences, sharing how she was born into high-control environments. She opens up about how the resulting black&white thinking shaped her choices at home as a young mother, and as in her work as a coach. Kathleen expresses her regret and speaks openly about how she is still coming to terms with the ways in which she spread misinformation and unknowingly used coercive sales tactics. She and Candice trade stories about the love&light ‘cult'ures they occupied, underscoring just how much the lies they learned - and helped to perpetuate through their work - are really just a byproduct of capitalist-cult, supremacist self-help rhetoric. Kathleen breaks down the real differences between therapy and coaching and shares how she learned (the hard way) what can happen when coaches are not, in fact, trauma-informed. Candice shares about the boss-babe business training she invested in, and Kathleen has an even more humbling story to share when it comes to predatory sales practices. The episode wraps with a variety of resources for folks who want to learn more about a small-yet-growing counterculture of coaches who are calling themselves, and one another, ‘out'… with the hope of mitigating the culty and harmful business practices that run rampant in the coaching industry.Kathleen Oh (she/her) is a Coach, writer, and safe drug use advocate and educator specializing in psychedelic integration. She offers coaching services focusing on the continued care and well-being of clients from high-stress, high-performance careers as the center of their work. She practices trauma-informed and integrative, positive psychology, solution-focused coaching and Internal Family Systems Informed approaches informed by an anti-oppressive framework. Kathleen openly practices as a learner and student of cultic studies. She is continuing to decondition and recover from systems of cultic indoctrination. This combination of skills is uncommon in coaching communities. She has lost close friends and relationships with her community members to controversial conspiracy groups. ohmyheart.substack.com | coachkathleenoh.com | IG: @therealcoachohReferenced In This Episode:Lalich Center on Cults & Coercion >> https://lalichcenter.org/Gerette Buglion, Writing to Reckon >> https://www.gerettebuglion.com/Maggie Patterson on IG @smallbusiness bossTarzan Kay on IG @tarzan_kayThe stories and opinions shared in this episode are based on personal experience and are not intended to malign any individual, group, or organization.Join The Deeper Pulse at Patreon for weekly bonus episodes + other exclusive bonus content. >> https://www.patreon.com/thedeeperpulseFollow The Deeper Pulse on IG @thedeeperpulse + @candiceschutter for more regular updates.

How do you decide who to trust in your business? When you're thinking about joining a program or hiring a service provider, do you make those people earn your trust, or do you just default to trusting them? When we first meet someone new, we want to believe the best in people. We want to believe that they are trustworthy, so we trust them until they give us a very good reason not to.  However, today on the podcast, my guest and co-host of Duped, Maggie Patterson, is turning that notion on its head. She believes that in online business, we should be skeptical at first until we're given a good reason to trust someone, that trust should be earned and not just given. So how do you earn trust and how do you know who to trust? Maggie and I are diving into all of that today. Maggie Patterson is the creator of Small Business Boss and has two decades of experience in communications, marketing, and client services. She's worked with everyone from solopreneurs to the world's biggest brands and today she's a mentor and advocate for do no harm business practices in the online space. She's the host of the BS Free Service Business podcast, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company, and Virgin.com.   In this episode: Why Maggie says “know, like, and trust” isn't enough when it comes to building trust in your business Why online businesses need to focus on earning trust through relationships, not manipulative marketing hacks What a major recent survey can tell us about the state of trust, leadership, and values in 2022 How Maggie performs a trust audit before doing business with anyone The five aspects of creating Trust DNA in your business   Learn more about Maggie Patterson: Small Business Boss The BS‑Free Service Business Podcast Instagram: @smallbusinessboss   Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Request a free 1:1 Chat  Finally Nail Your Message   Resources: Duped Podcast The Thin Book of Trust: An Essential Primer for Building Trust at Work, Charles Feltman 2022 Edelman Trust Barometer Trust Audit Checklist.pdf

There's a game Maggie Patterson, my co-host of Duped, plays with me all the time. It's called “Can I Tell What Makes You an Expert?” We go to an about page of someone who's doling out advice like candy on Instagram and see if we can tell why they're credible to speak on this topic. If we can figure it out, great! They earn our respect and trust. But nine times out of ten, I have no clue why they are credible to do the work they do or say the things they say. It's no wonder it's so easy to be duped and burned in the online space. Real experts who know what they're doing and how to help you are hard to find online, but pseudo-experts are freaking everywhere. So how do you know who to trust online? How do you vet them? And if you're thinking about hiring a messaging strategist, what should you be looking for? In this episode: Three questions to ask when you're vetting a program or offer How to gauge factors of trust–care, sincerity, reliability, and competence–in messaging strategists Red flags to watch out for in promised results, timelines, and testimonials Why you should steer clear of anyone who promises you “magnetic messaging” Learn more about Michelle Mazur: Communication Rebel Three Word Rebellion Request a free 1:1 Chat  Finally Nail Your Message Resources: Duped: Vetting Coaches and Programs: What to Watch For  The Thin Book of Trust: An Essential Primer for Building Trust at Work, Charles Feltman

It's no secret that one of the trendiest topics in the online business world these days is ethical marketing. It's not about just being ethical, it's about promoting yourself and your business in an ethical AND EFFECTIVE way.As a career Marketer and lifelong Human, I've been walking this tightrope between ethical & effective online business for quite some time. And it's a topic that I've become straight up obsessed with in recent months & years. It's a complicated topic and one that can't be contained in a single podcast episode so I'm sharing my three guiding pillars when it comes to walking the ethical marketing tightropeIn this episode, I discuss:Why you should care about marketing your business in a way that is both ethical AND effectiveWhy this topic is at the forefront of every single decision I make in my business on a daily basisMy three guiding principles when it comes to creating an ethical AND EFFECTIVE marketing strategyReal-life examples of how I've taken action on these principles in my business and how you can decide what the right decisions are for you and  your business. Learn more about the inspiration for this episode:“Duped: The Dark Side of Online Business” by Dr. Michelle Mazur & Maggie Patterson https://duped.online/Check out my free workshop series - Human Design Marketing Strategy & Business Alignment. Sign up here: https://www.breekuryk.com/human-design-marketing-strategyJoin the Intuition Activation Portal - An 11-day guided journey to align the unique energy & gifts of your human design type with your purpose-driven business to grow with less force, frustration, and burn-out https://www.breekuryk.com/iapWant to dive deeper into building an intuition-led business using human design & gene keys? Work with Bree: https://www.breekuryk.com/helloI'd love to hear your biggest takeaway from today's episode! Come say Hello on Instagram → @breekuryk

Today's episode of the podcast is an interview with Dr. Michelle Mazur all about bro marketing, and some of the very unpleasant tactics that people use to sell their products and services. Michelle is a messaging expert who combines the tools of successful social movements, with the qualitative research skills she earned in her Communications PhD to help brilliant business owners craft their powerful, captivating message. She has also authored The 3 Word Rebellion, is host of the Rebel Uprising podcast and is featured in Fast Company and Entrepreneur and Inc. I learned so much from my time with Michelle and this is an episode not to be missed! We talked all about what bro marketing is and how it got started, the ways I am changing how I market and sell in my own business and why we need to redefine how we look at success.   KEY TAKEAWAYS COVERED IN THE PODCAST: The things to look out for that will help you spot bro marketing when you are making an investment What signs you should look out for to determine if bro marketing is lurking in your business Why you shouldn't work with someone just because of the money they are making, or the money they are promising you will make What messaging is, what it does for your business and why you need to focus on it How to use your messaging to lead and sell with expertise and credibility How to know what to say and use storytelling to build an argument for your work How to balance being nurturing and friendly to your audience, and sell to them as a business owner How we equate people who have big audiences with success, and the need to redefine that   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE: How speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and the key to making more money in your business.   HIGHLIGHTS YOU SIMPLY CAN'T MISS: How as a consumer you can protect yourself so that you're confident you're making wise investments How as a business owner you can sell an online product in an online world, without using bro marketing tactics Why six and seven figure launches can often be a vanity metric, and why you should focus on the life you want and not the money you earn   RESOURCES MENTIONED: https://www.instagram.com/drmichellemazur/ (Dr. Michelle Mazur Instagram) https://www.amazon.com/dp/B09KN5V8WX (3 Word Rebellion by Dr. Michelle Mazur on Amazon) https://drmichellemazur.com/ (Dr. Michelle Mazur Website) https://podcasts.apple.com/lv/podcast/duped-the-dark-side-of-online-business/id1562877811 (Duped: The Dark Side of Online Business Podcast with Dr. Michelle Mazur and Maggie Patterson) https://podcasts.apple.com/us/podcast/case-study-why-you-should-stop-over-nurturing-your-audience/id1046973626?i=1000541193734 (Michelle Mazur Podcast, Case Study: Why You Should Stop Over Nurturing Your Audience episode) https://www.youtube.com/c/MikeWinnet (The Contrepreneur Exposed on YouTube)   TRANSCRIPT:   Teresa: Hello, and welcome to this week's episode of the podcast. I am so excited for you to listen to this one. I've just be listening back. 'cause you know, I batch and this was done a while back now, which is really odd, but amazing that it's coming out now, considering the episode I did last week, if you haven't listened to that one, then go back and listen. It was basically talking about why you don't want an online business. Not saying everyone doesn't want one, but just some truth. And then this was coming up, which is crazy timing because it's so good. So this is a conversation with the amazing Dr. Michelle. All about bro marketing and some of the very unpleasant tactics that people use. Now, interestingly enough, there was a time in my world where I was getting into this, where I was like, okay, that's the way we do it. And that's the way I taught it. And...

Today, we are going to the dark side–the dark side of online business. Duped is the podcast that I host with Maggie Patterson. And in this episode, Maggie and I have a fascinating conversation about predatory pricing practices in the online business pyramid scheme.  Let's face it, there's a lot of downright terrible advice and business practices around pricing and Maggie and I try to debunk them all. Find the full show notes and all things Duped at Duped.Online.

Just imagine a high school art teacher, wife, and mom trying to start an online business.  She loves her students and teaching itself but all the rules of the profession are sucking the joy right out of her.  In spite of her boundless enthusiasm and endless creativity, plus years of side hustle experience, like the rest of us, this wantrepreneur turns to the alleged “experts” in the field, the high priestesses of online marketing.  The ones who make 'the rules". These celebrity coaches and online marketing gurus have made multi-million dollars selling their courses and coaching programs, and they have pages and pages of testimonials gushing over them, so it had to be “The Way”, and they had a right to make The Rules, only it wasn't and they don't.  Several courses later, this teacher, whom we will call Deanna (because that's actually her name) is not only not getting anywhere closer to the promised land of the laptop lifestyle, but she is starting to feel just as disillusioned with this whole online entrepreneur thing as she was as a teacher.  See the real problem? Is poor Deanna doing something wrong or did she simply get caught up in the “results, not typical” marketing hype that has made celebrity coaches fabulously wealthy while leaving most of their students blaming themselves for not being one of the success stories they bring on stage at their high ticket sales events?   Well, as you might have guessed, Deanna is today's guest on The Driven Woman Podcast and she is also the graphic designer and coach that I recently hired and will start working with in June, to help me write MY own rules when it comes to Instagram.   Here is what you'll learn in today's episode: How Deanna and I met:  In Angie Trueblood's Podwize membership Why she broke up with social media for 6 weeks and what it taught her Why Deanna no longer considers the $$$ she spent on courses to be a total waste What she thinks is the key to dealing with the fear of being vulnerable onlineWant more Deanna Seymour? Waitlist for “Eff That!” Instagram Community: https://deannaseymour.com/shop/Website: https://deannaseymour.com/“Eff That! Podcast: https://deannaseymour.com/blog/Instagram: https://www.instagram.com/thedeannaseymour/Ethical leaders that Deanna mentioned and recommends:Maggie Patterson_small business strategy: https://smallbusinessboss.co/Kathleen Oh_business coaching: https://coachkathleenoh.com/Kelly Diels_ethical marketing: https://www.kellydiels.com/Liz Wilcox_email marketing: https://lizwilcox.com/Brene Brown_Atlas of the Heart_ vulnerability: https://brenebrown.com/So, are you where you want to be in your online business?  Do you even know what is getting in your way? Take the quiz and get your personalized result, (and what to do about it! )What's Holding You Back?https://bit.ly/obstaclesquizThinking about working with Diann? If you need the focused attention on your business & life that is only available through 1:1 coaching, click here to schedule a free 30-minute consultation with Diann to see if her 12-week private coaching program is right for you. Free Consultation for 1:1 Coaching 

Just imagine a high school art teacher, wife, and mom trying to start an online business. She loves her students and teaching itself but all the rules of the profession are sucking the joy right out of her. In spite of her boundless enthusiasm and endless creativity, plus years of side hustle experience, like the rest of us, this wantrepreneur turns to the alleged “experts” in the field, the high priestesses of online marketing. The ones who make 'the rules". These celebrity coaches and online marketing gurus have made multi-million dollars selling their courses and coaching programs, and they have pages and pages of testimonials gushing over them, so it had to be “The Way”, and they had a right to make The Rules, only it wasn't and they don't. Several courses later, this teacher, whom we will call Deanna (because that's actually her name) is not only not getting anywhere closer to the promised land of the laptop lifestyle, but she is starting to feel just as disillusioned with this whole online entrepreneur thing as she was as a teacher. See the real problem? Is poor Deanna doing something wrong or did she simply get caught up in the “results, not typical” marketing hype that has made celebrity coaches fabulously wealthy while leaving most of their students blaming themselves for not being one of the success stories they bring on stage at their high ticket sales events? Well, as you might have guessed, Deanna is today's guest on The Driven Woman Podcast and she is also the graphic designer and coach that I recently hired and will start working with in June, to help me write MY own rules when it comes to Instagram. Here is what you'll learn in today's episode: How Deanna and I met: In Angie Trueblood's Podwize membership Why she broke up with social media for 6 weeks and what it taught her Why Deanna no longer considers the $$$ she spent on courses to be a total waste What she thinks is the key to dealing with the fear of being vulnerable onlineWant more Deanna Seymour? Waitlist for “Eff That!” Instagram Community: https://deannaseymour.com/shop/Website: https://deannaseymour.com/“Eff That! Podcast: https://deannaseymour.com/blog/Instagram: https://www.instagram.com/thedeannaseymour/Ethical leaders that Deanna mentioned and recommends:Maggie Patterson_small business strategy: https://smallbusinessboss.co/Kathleen Oh_business coaching: https://coachkathleenoh.com/Kelly Diels_ethical marketing: https://www.kellydiels.com/Liz Wilcox_email marketing: https://lizwilcox.com/Brene Brown_Atlas of the Heart_ vulnerability: https://brenebrown.com/So, are you where you want to be in your online business? Do you even know what is getting in your way? Take the quiz and get your personalized result, (and what to do about it! )What's Holding You Back?

Resources:Client Prep Guides + Simple Product Sales SystemClient Prep Guide Canva Templates (Separate guides for weddings, general photo sessions, and maternity + newborn Sessions)Product Guide (Customizable Canva guide to display your products and pricing)Pricing spreadsheet to determine your product pricingFull client email workflow12 customizable Photoshop images to show your own images within products (e.g. framed prints, album)23 Page PDF guide to walk through the client workflow and system setupPodcast - Duped: The Dark Side of Online Marketing Podcast - The Online Business Show, The Dark Side of Online Business with Maggie Patterson (part 1)Hard Sell Definition, InvestopediaView the full transcript

We're continuing our conversation from last week about the dark side of online business as we discuss more business and marketing strategies and tactics that are leaving people broke, frustrated, and disappointed. Listen in as we discuss how to build a better business and how to make better decisions as a consumer.--------------------------MORE EPISODE RESOURCES:Check out the full Show Notes including episode highlights, key takeaways, quotable moments, exclusive resources, and more: onlinebusinessowner.com/obs/episode-84

Being the most talented person in your field doesn't guarantee the best client experience. If you are difficult to work with, don't meet your deadlines, have a bad attitude, are disorganized, or don't communicate well, clients aren't going to have a good experience with your business. Your client experience matters just as much, if not more than the product you are producing.This week, I'm joined by Maggie Patterson, founder of two successful service-based businesses. She is the editorial director at Scoop Studios, a content marketing agency for tech companies. She also is the founder of Small Business Boss where she acts as a consultant for other service-based business owners.Maggie knows firsthand the impact of having a truly excellent experience around your expertise. So she'll be sharing her wisdom from being in client services from her 20-year career, with 15 years of being a successful entrepreneur. She'll also be telling us:How to balance marketing and growth with serving the clients you already have.Simple, everyday interactions that can create a wow-worthy client experience.Three ways that the client experience supports your marketing: retention, repeat customers, and referrals.How to build a “surprise and delight” margin into your pricing so that you have the bandwidth to go above and beyond.LinksFollow Maggie Patterson on Instagram.Check out Small Business Boss.BS Free Service Business PodcastFollow Katie on Instagram or visit the website to learn more about her work.

We all know that we need to sell in order to run a business, so in our online space, we're inundated with the latest strategies to make sales our second nature. Awesome.  But... have you given that same attention and care to the FULFILLMENT that comes after the sale as a service provider?  That's what Maggie Patterson is coming onto the Quiet Rebels Podcast to talk about today my lovelies! In this conversation we cover: - The 3 places to communicate your boundaries with your clients - What to do and say in difficult client relationships - The do's and don't of giving gifts to your clients And so much more about how what should be common sense can transform into common practice. *This episode is brought to you by my 6 Month Sustainable Visibility Incubator! Doors only open once a year, so if you'd like to be the first to know when it opens, hop on the waitlist here: https://maikeetsang.com/svi-waitlist *  For all the links mentioned in this episode, head to: www.MaikeeTsang.com/087

We all know that we need to sell in order to run a business, so in our online space, we're inundated with the latest strategies to make sales our second nature. Awesome.  But... have you given that same attention and care to the FULFILLMENT that comes after the sale as a service provider?  That's what Maggie Patterson is coming onto the Quiet Rebels Podcast to talk about today my lovelies! In this conversation we cover: - The 3 places to communicate your boundaries with your clients - What to do and say in difficult client relationships - The do's and don't of giving gifts to your clients And so much more about how what should be common sense can transform into common practice. *This episode is brought to you by my 6 Month Sustainable Visibility Incubator! Doors only open once a year, so if you'd like to be the first to know when it opens, hop on the waitlist here: https://maikeetsang.com/svi-waitlist *  For all the links mentioned in this episode, head to: www.MaikeeTsang.com/087

Maggie Patterson is the founder of Scoop Studios, a boutique content marketing agency, and the creator of Small Business Boss. With a 20+ year career in client services, and 15 years of being a business owner, Maggie brings a unique perspective to service-based business owners. She serves freelancers, creatives and agency owners through her mentorship, mastermind, and podcast, The BS-Free Service Business show.  I am really really excited to welcome Maggie to the show. I've been following her for a while, and she has a refreshing take on the online business world that really resonates with me and the way I want to build my brand. Shownotes: https://petchy.no/shownotes/024/ Connect with Maggie: Podcast: BS-Free Service Business Show  Instagram: @smallbusinessboss Freebie: Trust Audit Checklist

Today we are chatting with Maggie Patterson who is the editorial director and founder of Scoop Studios, a boutique content marketing agency with a singular promise to their clients of simplifying content marketing. Maggie is also the Founder of Small Business Boss which helps people build a BS free service business and host of the BS Free Service Business Podcast. In our chat, Maggie spills the tea about how she went from working in a PR agency to branching out on her own and how she is setting Instagram on fire with her bold truthful drags of the current landscape of the online coaching industry.

Maggie Patterson is the editorial director at Scoop Studio and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for 15 years. Today, she works with freelancers and agency owners to help them implement smart strategies for business growth using proven marketing, sales, and client experience tactics. She's the host of the Small Business Boss podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company and Virgin.com.In today's episode, we talk about mental health, our frustration with how suddenly way too many people consider themselves to be an epidemiology expert (we're looking at you tech bros) and what running a business through previous market downturns has taught us (and why that's not always going to track into this one.)Maggie shares her wisdom about what core skills and practices we all need to be focusing on right now (hint: they may not be sexy but they're what bring in the money) and, of course, what's giving her joy. Connect with Maggie at https://smallbusinessboss.co/https://www.facebook.com/smallbusinessbosshq/https://www.instagram.com/smallbusinessboss/

From her 2 decades of small business experience, Maggie Patterson is an expert on using online course testimonials and success story case studies to propel your business forward. On this inspiring episode of the 10X Profits podcast, Maggie shares actionable steps you can use today to start capturing the information that really matters to your […] 017: Using Testimonials to Share Success Stories & Counter Objections is a post by Jeni B. at Biz Mavens.

You've decided to launch your own business. You're nervous but excited. You land your first client! And then another, and another. It's fantastic, of course. But you start to feel like your time is not your own. You're burning out. You're busy, but not productive. You're not growing in the way that you'd like, and you don't know how to find the hours to do what you need to do for your business— not just your clients'. This is exactly where we all get derailed: this is where we confuse URGENT with IMPORTANT. -Maggie Patterson It's a self-inflicted trap that service-based business owners fall into time and again, and the way they navigate through it can make all the difference. That's why this week, we've asked Brittany Becher and Maggie Patterson to talk with us about goal setting and productivity to help entrepreneurs retain their sanity— while turning a profit. Brit and Maggie are the creators of Small Business Boss, which is designed to help service-based business owners navigate the finer points of growing a business with practicality and a profitable plan. They also run the digital marketing agency Scoop Studios, and are first and foremost service business owners: they don't just teach, they actually test and live everything they share with you. Between the two of them, they have over 25 years of experience in client services roles and are the co-hosts of the Small Business Boss Podcast. Every small business owner is going to want to tune in to this episode of the Businessese Influencer Marketing Podcast to learn about: why it is that entrepreneurs struggle with goal setting— and why they need to flip their mindset for success the Supercharged Success framework for discussing and creating goals the importance of carving time out for your goals while prioritizing client needs how to hold your boundaries and keep a handle on your schedule when outside factors try to derail them Brit and Maggie's new, super actionable workshop that helps to you manage your time and be more productive You'll also hear Brit and Maggie walk us through plotting out one of our 2018 goals, step by step (hint: our word for 2018 is OUTSOURCE). Give it a listen and get ready to make 2018 a year to remember!  What's your goal for the year to come? Let us know (and share your best goal setting and productivity tips!) in Businessese HQ, our private Facebook community. Resources: Small Business Boss Scoop Studios Brit and Maggie's course: Supercharged Success The Small Business Boss podcast

Maggie Patterson shares how to craft stories which persuade and sell.

www.jenhemphill.comIf you haven't had your cup of coffee yet and you are dragging your feet, this week's episode can be your dose of caffeine. My guest Maggie Patterson brings lots of energy and shares her money story. She shares what she has learned about balancing saving vs enjoying life, her intimate relationship with Amazon, her experience with impulse purchases. Her money story also involves finding her own deals as a kid for her Christmas list, making a great decision early on that allows her family to not worry about retirement and her son's college expenses, and there is so much more! Of course you'll have to tune in for the rest. So go ahead and press play. 

On this episode of Rhodes to Success, I interview communications strategist Maggie Patterson, who works with entrepreneurs and corporations to help them craft intelligent communications strategies. Maggie believes that all the marketing in the world won't get us anywhere if you don't have the right message in place, which is where stories come in!  Maggie helps her clients figure out what to say, when to say it, and how to say it. She is the host of Moxie Marketing podcast, and has more than 15 years of experience. If you want to know why stories work in selling your product or service, then you must listen to this podcast!   Main Questions Asked: -       How do stories help us sell our products and services? -       How do you weave stories in when you are giving valuable information? -       How do you help people figure out what stories are relevant and will help them? -       How do you tell a story that is average and doesn't seem relevant? -       Do you have any thoughts on social media flaws and saying too much? -       Talk about your Moxie Marketing podcast and building that platform. -       What is your experience in growing an audience but not obsessing over it?   Key Lessons Learned:   Storytelling -       There is a definite science behind why stories work. -       A story activates multiple parts of your brain. Your imagination fills in the blanks, and turns a story into a memory. -       If you hear about facts and logic, only two zones are activated, which are rational areas. -       Stories stay with us longer than facts and figures. -       A micro story is adding something memorable that creates a connection with the audience.   Entrepreneurs and Stories -       As entrepreneurs, we get stuck on the idea that the story should be about us.   -       Ask yourself where you can start to share your personality (social media or blog posts?). -       Start to look at how your experiences fit into your personal story. -       We have a tendency to get stuck in the ‘Hero's Journey,' which gets tired.   Finding Your Story -       No matter how average or boring we think our story is, we all have defining moments. -       Due to the stories we consume, we now expect them to all be inspirational. -       Implicit egoism is people liking and wanting to connect with people just like themselves. -       Never underestimate the power of the relatable story. -       Define what your story will be and how you will show up in the world. -       You don't have to expose all your ‘dirty laundry.' Storytelling is always done on your terms.   Vulnerability, Social Media and Business -       We have been trained on the idea that we need to be vulnerable and transparent. However, this can go too far and put you in ‘victim territory,' which can be a bad thing for your business. -       If you are sharing too much online or stories that are not appropriate to your business, you could attract the wrong type of clients or alienate existing clients. -       If you are ‘free and loose' with telling your stories, start to think and post about what is impactful. -       Remember that you can't own every issue and niche. -       Everything about you online reflects on you as a business owner.   Podcasting -       If you are looking at a podcast as a marketing tool, then get focused on the purpose and mission of values rather than the downloads. -       Make sure you know where your podcast fits in with your business. -       Success comes in so many different ways and can only be defined by you. -       Remember every download is someone letting you in.   Subscribe to the show in iTunes or Stitcher Radio!   The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic    Links to Resources Mentioned  Maggie Patterson Marketing Moxie Podcast John Lee Dumas Interview Connections    Entrepreneur Support Services

Maggie Patterson visits us to talk about ways you can do your own PR, and how you can get great leads from it.  It doesn't have to be about spending thousands of dollars on someone who will hopefully bring you some business.  However, if you know what you're doing, and work at it yourself, you can even land spots on tv and other news outlets!