Podcast appearances and mentions of andre eikmeier

Andre EikmeierAndre is the founder of Good Empire, a platform to unite and empower a global community to live more purposeful, connected and impactful lives. The future state here is to create a more equal, abundant and sustainable world. You might know Andre from his previous project, Vinomofo, which he founded and ran with his brother in law Justin. Andre and Justin grew it from his garage into a $100m wine brand, uniting a community of passionate wine lovers all around the world.Neon TreehouseI'm really pleased to announce that Humans of Purpose has partnered with digital agency and major season sponsor, Neon Treehouse. Neon Treehouse are a bold and creative team, delivering bright and imaginative solutions in the digital space. They are the digital agency I would send any of my trusted friends or colleagues to.Your SupportHumans of Purpose is independent, primarily self-funded and locally produced. We are supported by our generous community of listeners. A big thankyou goes out to our amazing Patreon supporters:Deb, Joel, Carmen, Levi, Bee, Lyndon and Joe, Misha and Sabina. Support us today for as little as the price of a single coffee per month. I'll send you an awesome exclusive Humans of Purpose tote bag (valued at $25) and you will help shape the podcast moving forward. See acast.com/privacy for privacy and opt-out information.

To join this club you have to make a pledge: “There is no right or wrong, there is only what I like and don't like.” In 2011, in an industry full of pretention, Justin Dry and Andre Eikmeier founded an online wine community with down-to-earth ideals. By July 2016 Vinomofo had 450,000 members and set its sights on overseas markets. In this first part of the Vinomofo story, Justin Dry explains how Vinomofo fought off the big wine sellers by offering some of the very best wines at great prices – and built a passionate following in the process. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

If there was one thing you think society should talk more about, what would it be? “The C word is killing us. Convenience. It’s the most destructive human trait. Moreso even than greed.  Fast. Disposable. Cheap. Instantly gratifying. I think we all need to change our thinking and conversations around "convenience" being a good thing. Because it raises the question - WHY do we need this convenience? What are we making more time for? And what are we losing in the process? Mindfulness. Experience.” _____ André Eikmeier is a $100m startup founder, brand visionary, adventurer, storyteller, and passionate thought leader on purpose, culture, growing tribes and being human. He talks openly about his own failures and the insights that have shaped him and built his success. As a startup founder and champion of change for good, André is probably best known for co-founding and building online wine startup Vinomofo into a $100m global company renowned for its strong customer culture and helped change the very brand of wine in this country - I myself was an early fan of the brand & still buy (way too much) from them today!! Life before that is a twenty-year story of 5 failed businesses and 3 different careers, from writing to acting on screen and stage to fronting Australia’s biggest covers band of the 90s...mixed in with a year-long kombi wine adventure. In 2018, André founded Good Empire, a global community platform to gather, unite and empower people to live more connected, purposeful, and impactful lives. As a guy with a strong moral code and champion of change for good - he seems to hit his soul's work. With Year of the Planet they’re helping people change their lives to live more sustainably, and now the One Million Butterflies project is helping empower and reconnect people around the world through this time of big change, fear and uncertainty. He’s driven by purpose, to bring to life into a more equal, abundant and sustainable world. Andre is a big thinker and our conversations often cover a wide range of topics...I can’t wait to see where this one takes us! Connect and find out more about Andre here;- Website: goodempire.org LinkedIn: https://www.linkedin.com/in/andreeikmeier/ Instagram: @andre.eikmeier  and @the.good.empire Other resources: yearoftheplanet.org and onemillionbutterflies.org. And for more information about the Wabi Sabi Series, please find us here:- https://wabisabiseries.com/ Connect with us on Instagram here:- @thewabisabiseries Connect with us on Facebook here - @thewabisabiseries If you have a burning topic you’d love society to talk more about, or know someone who’d be great to come on our podcast, drop us a line at hello@wabisabiseries.com

BONUS: special 'uncut' episode. 'Entrepreneur Mindset' Is A Key Input Into The Success Of Any Business Or Start-Up. In Part 2 of the Mindset Special, Three More Top Entrepreneurs Share Their Secrets For Channeling The Creativity That Is At The Heart Of All Problem Solving.Guest Bios: Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au). Andre Eikmeier – cofounder of $100 million online wine retailer, (https://Vinomofo.com.au) Also founder of The Good Empire and Year of the Planet. Mike Berland (https://www.linkedin.com/in/mike-berland-a3968012/)– founder & CEO and image consultant, director at the Decode M (https://www.decode-m.com/)  Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Subscribe to our newsletter: https://webbuzz.com.au/nerds (https://Webbuzz.com.au/nerds) You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) Full text https://webbuzz.com.au/category/nerds/ (transcriptions of episodes here) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

MIH EP35 Andre Eikmeier Global Thought Leader and Founder of Good EmpireAndre Eikmeier is the founder of personal, social and environmental impact platform Good Empire, and a global thought leader and speaker on purpose and impact. Connect with our guest:https://www.goodempire.org/Make It Happen is your daily dose of inspiration of passionate individuals, extraordinary leaders, entrepreneurs overcoming challenges and .... make it happen.Hear from passionate individuals, extraordinary leaders, entrepreneurs in just 5 minutes what challenges they have faced, how they overcame them and what their key learning is.Leave us a review, subscribe and go from stuck to unstoppable - without changing who you are! If you would like your story to be considered, go to https://shor.by/makeithappenListen more about the show: https://shor.by/makeithappensecretsWeekly Podcast - For Women Who Love The F-Word Show: Listen to Gary Vaynerchuk Here: https://www.soulrichwomanpodcast.com/episodes/fwep0002-regrets-will-scare-you-shitless-with-gary-vaynerchuk-vaynerx-vaynermedia Listen to Kim Kiyosaki Here: https://www.soulrichwomanpodcast.com/episodes/kim-kiyosaki-invest-in-yourself-and-get-to-financial-freedom-with-rich-woman Listen to Mary Buffett Here: https://www.soulrichwomanpodcast.com/episodes/fwep0003-a-man-is-not-the-plan-with-mary-buffett  Listen to Elena Cardone Here: https://www.soulrichwomanpodcast.com/episodes/fwep0004-be-a-woman-in-power-with-elena-cardone-grant-cardone-empire All episodes: https://shor.by/fword or https://www.soulrichwomanpodcast.com Daily Podcast -Soul Why? Secrets of The Soul Rich Woman Blueprint: Listen to the episodes here: https://www.soulwhy.com or https://shor.by/fword Free Resources: Grab them at https://www.SoulRichWoman.com Delegate 80% of your to-do list Secrets of Personal Branding  Our Sponsor - Instant Podcast LeaderLaunch Your Own Podcast Digital Home Study Course: https://www.InstantPodcastLeader.com/digitalDone For You Podcast Services: https://www.InstantPodcastLeader.com 

Andre Eikmeier, he previously founded VINOMOFO a wine brand that is now worth over $100 million. He left VINOMOFO just over 1 year ago and founded a new startup called Good Empire.Good Empire had to make some huge pivots and changes due to COVID19 and has finally settled on two amazing programs created to help people to do good.The first program is called Year of the Planet and helps individuals reduce their impact on the planet through a 12 month program, making 1 small change each month. In its first few months over 8000 people globally signed up to this movement and then COVID hit! Another pivot was needed. We've now relaunched the program!The second program was created off the back of COVID19 and is called One Million Butterflies. It's a 12 week program helping people through times of crisis.Andre is a passionate and inspiring leader with a vision to change the world and make it a better place. In this conversation : Andre explains his motivation as entrepreneur. His vision and purpose of starting Good EmpireHis journey as entrepreneur ( Success and failure) Impact of COVID19 in his startup. Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=BDL59C3CUWGXS&source=url)

To join this club you have to make a pledge: “There is no right or wrong, there is only what I like and don’t like.” In 2011, in an industry full of pretention, Justin Dry and Andre Eikmeier founded an online wine community with down-to-earth ideals. By July 2016 Vinomofo had 450,000 members and set its sights on overseas markets. In this first part of the Vinomofo story, Justin Dry explains how Vinomofo fought off the big wine sellers by offering some of the very best wines at great prices – and built a passionate following in the process. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

Season 1: 'The Branding Series' / Episode # 6 Brand equity Is the key higher margins now, & bigger price when you sell the business later. Branding Experts And Top Entrepreneurs Reveal how to grow brand equity, why its such a driver of wealth.Guest Bios: Neil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up. Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR's young rich list. Andre Eikmeier (https://twitter.com/andre_eikmeier) is cofounder of $100 million online wine retailer, Vinomofo (https://vinomofo.com.au) Also founder of The Good Empire and Year of the Planet. Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/) What to listen out for: 0.39 Jeff Bezos quote on brands 1.23 Walter Landor quote on branding 2.53 Is Jeff Bezos & Amazon the 'Sith Lord' of modern day commerce 5.41 Technical explanation of what brand equity is 8.19 Why brand equity is important and the opportunities it creates 12.47 Fred Schebesta from Finder.com.au on how they grew brand equity 18.25 Technical explanation of how a business can grow brand equity 21.36 Andre Eikmeier on how Vinomofo grew their brand equity 26.07 NERD SUPERPOWER regular segment Andre Eikmeier 27.43 FEATURE STORY: interview with Neil Luo of Airwallex 38.05 NERD UNDER PRESSURE regular segment with Fred Schebesta of Finder Resources & links: 1.Jeff Bezos quote on brand marketing https://www.forbes.com/sites/williamarruda/2016/09/06/the-most-damaging-myth-about-branding/#7f44412e5c4f (https://www.forbes.com/sites/williamarruda/2016/09/06/the-most-damaging-myth-about-branding/#7f44412e5c4f) 2.Amazon overtakes Apple to become worlds biggest brand valued at $315 billion https://www.business-standard.com/article/pti-stories/amazon-dethrones-google-as-top-global-brand-survey-119061100304_1.html (https://www.business-standard.com/article/pti-stories/amazon-dethrones-google-as-top-global-brand-survey-119061100304_1.html) 3.Walter Landor the brand designer https://en.wikipedia.org/wiki/Walter_Landor (https://en.wikipedia.org/wiki/Walter_Landor) 4.'The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google' by Scott Galloway https://books.google.com.au/books/about/The_Four.html (https://books.google.com.au/books/about/The_Four.html) ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Subscribe to our newsletter: https://webbuzz.com.au/nerds (https://Webbuzz.com.au/nerds) You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) Full text https://webbuzz.com.au/category/nerds/ (transcriptions of episodes here) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

Season 1: 'The Branding Series' / Episode # 3 ‘How To Launch A Brand (or startup/product) With No Money, Get Heaps Of Attention, & Look Like A Complete Superstar'.Want to get some attention for your business? Nothing beats a brand or product launch for concentrated marketing power. Brand experts reveal what it takes, why it's important, and top entrepreneurs share true stories that will help you ‘crack the code' to growth in your own venture.Feature Story: The founder of iconic food brand Pic's Peanut Butter, Pic Picot, shares the story of why - and how - he launched ‘Peanut Butter World' to take his brand to the next level. “And so we had 5,000 people [to the launch], I imagine the entire population of Nelson came by looking to get in here. It was phenomenal. It was just so warming. You know, we had the kids, we had the school, they'd even written a song and sang a song with a brass band.” – Pic Picot, CEO of Pics Peanut Butter . Guest Bios: Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic's Peanut Butter (https://www.picspeanutbutter.com/) Andre Eikmeier – cofounder of $100 million online wine retailer, (https://Vinomofo.com.au) Also founder of The Good Empire and Year of the Planet. Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/) Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/)       What to listen out for: 0.45: Hunter S. Thompson quote on the nature of the music industry. 1.20: The story of how AC/DC launched their album Highway to Hell in 1976. 5.59: Brand expert reveals when is the right time to launch a brand. 8.14: Brand expert on the role of key influencers. 11.25: Why brand launches are so important. 12.40: Invite your bank manager to the brand launch, it might help you get a loan more easily in future. 16.42: It's your networks that bring you back from failure. 18.07: The three phases of brand launches – 'pre', 'during' & 'post'. 19.12: The importance of follow up. 19.55: How to work with media to get free publicity for your business. 21.41: The role ‘community' plays in a successful launch. 24.05: The story of Peanut Butter World, and how that was launched successfully. 29.30: ‘Brands' are a nonsense, it's the people behind companies that make it real. 33.10: NERD UNDER PRESSURE – recurring segment featuring Jon Michail Resources & links: AC/DC album sales for Highway to Hell https://chartmasters.org/2018/02/cspc-ac-dc-popularity-analysis/47/ The city of Nelson, New Zealand, population 40,000 https://en.wikipedia.org/wiki/Nelson,_New_Zealand (https://en.wikipedia.org/wiki/Nelson,_New_Zealand) On average It takes two to three years for a new business to become profitable https://www.freshbooks.com/hub/startup/how-long-does-it-take-business-to-be-profitable (https://www.freshbooks.com/hub/startup/how-long-does-it-take-business-to-be-profitable) Liverpool team song https://www.youtube.com/watch?v=kWfmR_XgZxw (https://www.youtube.com/watch?v=kWfmR_XgZxw) What is a goodie bag? https://www.oxfordlearnersdictionaries.com/definition/english/goody-bag (https://www.oxfordlearnersdictionaries.com/definition/english/goody-bag) Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Subscribe to our newsletter: https://Webbuzz.com.au/nerds You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/ This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

Season 1: 'The Branding Series' / Episode # 1 Building your brand all starts with the brand identity. Branding experts and top entrepreneurs reveal what it takes to get it right, why it's so important, and the key opportunities you're probably missing in your own brand identity. Feature Story: Andre Eikmeier of Vinomofo and Why a one letter change in the brand name was a key inflection point to achieving a $100 million valuation.“In the context of branding it's really important to reflect on the fact that we didn't set out to call this Vinomofo. We didn't set out to say ‘hey, let's be ‘wine motherf_____s'.” - Andre Eikmeier, co-founder of Vinomofo Guest Bios: Fred Schebesta (https://www.linkedin.com/in/fredschebesta/ (https://www.linkedin.com/in/fredschebesta/))is co-founder of $250 million comparison site Finder (https://Finder.com.au (Finder.com.au)) He is listed #22 on AFR's young rich list. Andre Eikmeier (https://twitter.com/andre_eikmeier (https://twitter.com/andre_eikmeier)) is cofounder of $100 million online wine retailer, Vinomofo (https://vinomofo.com.au (https://vinomofo.com.au)) Also founder of The Good Empire and Year of the Planet. Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/ (https://www.linkedin.com/in/creditfixsolutionscreditrepair/)) is a Telstra Business Person of the Year finalist 2019, & founder of Credit Fix Solutions (https://creditfixsolutions.com.au (https://creditfixsolutions.com.au)) Ben Carew (https://www.linkedin.com/in/bencarew/ (https://www.linkedin.com/in/bencarew/)) is director of SEO & Analytics at Webbuzz- The Growth Marketing Agency (https://webbuzz.com.au (https://webbuzz.com.au)) Rachel Bevans (https://www.linkedin.com/in/rachelbevans/ (https://www.linkedin.com/in/rachelbevans/)) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/ (https://www.thehealthybrandcompany.com/)) Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/ (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/))– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/ (https://www.imagegroup.com.au/))        What to listen out for: 3.01: ‘Sneak peek' of feature story 4.04: the historical origin of branding 5.02: branding expert reveals what ‘brand' really means today  6.39: branding expert on why branding is so important 7.39: how branding complements ‘direct response' marketing 9.47: Entrepreneur Fred Schebesta's journey from 'branding sceptic' to 'branding convert' at Finder.com.au 10.41: Fred Schebesta on branding as a ‘defensive moat'   12.26: Branding expert reveals the four key theoretical elements to brand identity 14.21: Ben Carew on why logo design is so important for online marketing conversion of web traffic to lead or sale 19.28: Branding expert reveals the technical process for creating a brand identity 20.58: Branding expert explains what ‘category codes' are  23.45: Feature story - Andre Eikmeier of Vinomofo and how a one letter change in the brand name was a key inflection point to achieving a $100 million valuation 30.50: Fred Schebesta on being in a ‘constant state of beta' 31.10: Fred Schebesta on creating a 'phoenix company', not a 'unicorn' 31.59: Branding expert reveals the single most important aspect for a good brand identity – ‘fix and flex' 34.18: Entrepreneur Victoria Coster reveals her experience developing a brand identity, as a small business owner 36.06: ‘THE NERDOMETER' - recurring segment 37.53: Host Darren on the three key takeouts from the episode 39.53: ‘NERD UNDER PRESSURE' – recurring segment  Resources & links: The historical origin of branding https://en.wikipedia.org/wiki/Brand (https://en.wikipedia.org/wiki/Brand) Key statistic: Global advertising industry annual turnover $560...

At the age of 12, Justin Dry saw his entrepreneur father lose everything. Now, Justin is the co-founder and CEO of one of Australia’s fastest growing companies, Vinomofo. He joins us for our second COVID-19 ‘lockdown’ episode, chatting to us from his home office at the dining room table, with handy access to the wine fridge and his 4-month-old daughter Matisse in the next room. Justin and his brother-in-law Andre Eikmeier launched Vinomofo from their Adelaide garage in 2011, and since then it has grown to over $50 million in annual revenue, 500,000 members and operations across Australia, New Zealand and Singapore. Earlier generations of Justin’s family planted the first vines in the Barossa, so wine practically flows through his veins, but it took a couple of turns on the small business merry-go-round before he and Andre hit on a winning idea. Justin opens up about those earlier business experiences and how they helped build Vinomofo – as well as the business decision that saw him repeating his father’s mistakes. We also chat about Justin’s love for self-motivation and forward planning, how he thinks COVID-19 will reshape the wine industry, and his passion for island holidays. Justin’s Five in Five shout-out: Ash Davies of Tablo Publishing. Leave feedback or get in touch here: Samantha Dybac Managing Director and founder The PR Hub www.theprhub.com.au/podcast https://www.instagram.com/influenceunlockedpodcast/ https://www.linkedin.com/in/samanthadybac/ Producer: Andrew Menczel http://www.piccolopodcasts.com.au/

Andre Eikmeier is the Founder of The Good Empire and Co-Founder of Vinomofo. And he's an all round good human!   I was so lucky to have this time with him during his short trip to Melbourne. He speaks authentically and openly about his journey, including his 4 failed businesses and the sacrifices he made until he finally launched Vinomofo with  Justin Dry.  Expect a lot of laughs and deep moments of reflection. You'll also hear about his new mission and purpose The Good Empire, you can follow their journey @the.good.empire on Instagram and you'll find them on all the other social platforms ;) With his passion and unwavering purpose, I'm sure we're going to see amazing things from Andre and his team, including his new project that has been in the works for a while, it's an absolute game changer. We also talk about his heroes, tips for creating the right workplace culture and more! Hope you enjoy it, let us know what you think!  --- Send in a voice message: https://anchor.fm/sherry-emami/message

Actor, Singer, Filmmaker. You might be surprised to find we're talking about Co-Founder of Vinomofo, Andre Eikmeier! After recently stepping down as CEO of the company, Andre began transformation agency, Good Empire (FKA Cult Tribal), to help companies build culture-led brands and unite their own tribes by doing things right. A wealth of knowledge just waiting to be tapped, Sam sat down with Andre at SouthStart to chat about the point of difference that Vinomofo has, finding your tribe, and building a culture in your team.

Though Vinomofo was launched in 2011, it really started life back in 2007 in the garage of brothers-in-law and fellow wine geeks Justin Dry and Andre Eikmeier, who just wanted to do something cool for wine lovers and producers. Andre was excited by the “voice of the people”, the idea of real people rating and […] The post How to build an epic brand with Vinomofo! appeared first on SRSCC.

Today, I talk to the passionate, driven and generous co-founder of Vinomofo - Australia's digital wine guys. In this podcast we talk about who their tribe is, the significance of a small combi-van, what their tribe want and how they go about serving their tribe all in the name of doing good business. I first met Andre in 2014, as a mentor for MEGA, a 12 week entrepreneurship program in which I participated. I was instantly was drawn to his honesty, energy and willingness to share. As always Andre is candid and insightful into what it means to be a tribe leader, and how important that role is, when building good business. Warning: this episode contains some strong language. We have included the language as it's authentic to the way in which Andre communicates with his tribe. If swearing is not your thing, I recommend that you wait until episode 2 which will be released next Monday. REMEMBER to follow us on Facebook, Instagram, YouTube and Twitter - @be_the_drop SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in iTunes here. CONTACT US at podcast@narrativemarketing.com.au

In episode 3 of The Startup Playbook Podcast, I interview Just Dry who is the Co-founder and Co-CEO of Vinomofo. Vinomofo is a group buying, daily deal site for premium wine. Vinomofo recently raised $25 million in funding from Blue Sky Venture Capital and is recognised as one of the biggest success stories in the Australian startup scene. Although Vinomofo is viewed as a big success now, Justin and his Co-founder Andre Eikmeier went through plenty of struggles, pivoting 4 times over 4 years before finding the right business model. In this interview, Justin shares the story behind Vinomofo and how they got through their “lean years”, the importance of building a community, deciding when to pivot and how to choose between multiple options on the table. Show Notes: Qwoff  Road to Vino The Great South Australian Wine Adventure Vinomofo Justin Dry on Twitter Credits: Intro music by Bensound. Other episodes you might like: Ep001: Tim Mundy (Digital Affair) on partnerships, getting your first paying client and building teams Ep002: Shelli Trung (Angel Investor) on what she looks for, red flags in investment opportunities and why startup founders should hear no Ep004: Alex McBride (The Fifth Watches) on turning a passion into a business, influencer marketing and building products Ep005: Paul Naphtali (Rampersand Venture Capital) on how to approach investors, ingredients of a good startup founder and the biggest turnoffs for investors Ep006: (Part 1) Matthew Snowden & James Nguyen (M5859 Apps) on finding the right co-founders, partnering with Apple and contacting A-list celebrities   You can listen to the full interview with Justin Dry below. The post Ep003 – Justin Dry (Co-CEO – Vinomofo) on the importance of building a community, deciding when to pivot and how to choose between multiple options on the table. appeared first on Startup Playbook.

Vinomofo, a rapidly growing, Melbourne based, online wine deals website, grew from a garage startup to $40 million in sales in 4 years. Andre Eikmeier and Justin Dry co-founders of Vinomofo struggled for years finding a business model that worked before finally building the wine group buying platform that sent the company into a period of rapid, record company growth. www.startup50k.com

It’s a competitive market spanning boutique to mass market, amateur to global production. So how can you make your mark in the world of wine? Andre Eikmeier, co-founder of wine-buying group Vinomofo, reckons the answer is by building and maintaining a loyal following. Using social channels to share bespoke and user generated content, Andre has taken Vinomofo from garage to global with his ‘tribe’ along for the ride. Andre chats with Xero In hosts Rob Stone and Jeanne-Vida Douglas about his journey from wine fan to small business owner, his authentic approach to storytelling, and the importance of keeping it real.

This is a story of how and why it's so damn important to build a brand and have the guts to stick to it through thick and thin. In 2006, Andre Eikmeier started an online forum called Qwoff, a place where the average Joe could discuss wine without all the fancy talk. Three years later, and not a cent richer, he (and his business partner) launched VinoMofo, an online, in-your-face wine retailer that (in their own words) "...offers a small selection of hand-picked wines and wine-like things ... at very mofo prices." Hear how Andre took VinoMofo from zero to hero using the power of branding, and was subsequently bought by Catch Of The Day, Australia's biggest group buying site last year. If the idea of taking your business from bland to brand appeals then listen up ... Andre shares some absolute marketing gold. The post #94 VinoMofo – An In Your Face Brand That's Kicking A**! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.