Nerds of Business

Share on

Why do some ventures fail, while others grow like crazy? Is there a magic formula for business success, and if so, what is it? In a documentary-style quest for answers, host Darren Moffatt talks to some of the best brains in marketing, advertising and technology. (In the first season alone, Darren has interviewed seven guests from companies worth a combined $2 billion!) Together, each Tuesday fortnight, these ‘nerds of business’ attempt to crack the code by solving key entrepreneurial challenges – one problem at a time. Along the way, you’ll hear amazing true stories and get valuable insights and strategies to power your own sales growth. You'll also have fun; each episode includes uniquely entertaining segments such as 'Nerd Under Pressure' and 'The Nerdometer'. Whether you’re a start-up CEO, a marketer seeking inspiration, or a small business owner hungry for growth, this podcast is for you. About The Host... Darren Moffatt is an award-winning business person who is passionate about entrepreneurialism. He is a recognised leader in both the financial services and digital marketing industries, and over a period of twenty years has helped hundreds of businesses grow. He was one of the youngest bank managers ever, when he was appointed at just 25 years old. This gave Darren his first direct experience of small businesses and the important role they play in local communities. After further corporate roles for an insurer, and for funds manager Challenger, he launched his first start-up in 2006. Three years later Darren was awarded ‘Broker of the Year’, and Seniors First remains today the largest reverse mortgage brokers in Australia, and has originated in excess of 2,000 loans. In 2012 Darren co-founded a technology start-up ‘Facebook for Neighbours’ called Housenet. The social networking site was later awarded as one of the top 100 Innovations in Australia in the Smart 100 Index. Since 2014 Darren has been Director of Digital Strategy and Content at 5-star digital marketing and SEO agency, Webbuzz. Darren, his partner Ben Carew and the team, have generated 150,000+ online leads for SME’s across a diverse range of industries. FUN FACT: Darren is also a songwriter and has had his songs played on both Australian and U.K radio! This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

Webbuzz Media

Oct 4, 2022 LATEST EPISODE
monthly NEW EPISODES
38m AVG DURATION
37 EPISODES
4 SEASONS

Search for episodes from Nerds of Business with a specific topic:

Latest episodes from Nerds of Business

‘Nerds Of Business' – Podcast Trailer

Play Episode Listen Later Apr 26, 2020 2:17

Everyone knows running a business is hard. But no one talks about how it makes you feel. The reality is that entrepreneurs are often stressed, or frustrated. I'm Darren Moffat, your host. I've founded two companies, and as a director at Webbuzz the growth marketing agency I've worked with hundreds of business owners. This podcast has a simple vision: to make entrepreneurs happier! We do it by finding answers to the key challenges all businesses must overcome. Each episode is a piece in the puzzle to help you ‘crack the code' to growth. It's an epic mission. I knew from the start we'd need help. But WHO could reveal the answers? And then it came to me. You can count on a nerd to solve the problem. So I went looking for nerds, and it turns out they're everywhere! Like this founder of a $250 mill internet business... "“I always start with the marketing first. Even before I build the product. And a lot of people go, oh, we should think about marketing later. Before we build the product, we need to form this up. Amazon does this great. You want to build a new product, you have to write a press release - a one-page press release before you even begin. I was just at Amazon's office in New York.” And this former venture capitalist who's now the CEO of a public company... “Well no, we got up well over a billion-dollar market cap, you know, through that education and storytelling. We got Australian investors to understand these type of technology businesses by looking at the growth of your top line rather than the profit and loss of your bottom line.” I talk to experts who nerd out with technical solutions… “The key thing for brand identity is fix and flex. Is that 'nerdy' thing? That's nerdy, that's very nerdy. We're into the 'brand nerd' territory here.” And we have fun with segments like this... "The 'Nerdometer'. A rating out of ten, how nerdy are you? I say I'm probably up there, maybe eleven. Eleven! Oh my god, you've broken the Nerdometer. There you go, you've some applause." You'll hear amazing insights. You'll feel inspired. And you'll learn actionable strategies to power the growth of your own business. So join me, fortnightly on Tuesdays. Subscribe to Nerds of Business, FREE where ever you get your podcasts. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

ceo new york amazon business australian nerds eleven podcorn

#1. How to create a $100 million brand: the secret to designing a brand identity so good it can take you from start-up to the ‘rich list'

Play Episode Listen Later May 31, 2020 41:49 Transcription Available

Season 1: 'The Branding Series' / Episode # 1 Building your brand all starts with the brand identity. Branding experts and top entrepreneurs reveal what it takes to get it right, why it's so important, and the key opportunities you're probably missing in your own brand identity. Feature Story: Andre Eikmeier of Vinomofo and Why a one letter change in the brand name was a key inflection point to achieving a $100 million valuation.“In the context of branding it's really important to reflect on the fact that we didn't set out to call this Vinomofo. We didn't set out to say ‘hey, let's be ‘wine motherf_____s'.” - Andre Eikmeier, co-founder of Vinomofo Guest Bios: Fred Schebesta (https://www.linkedin.com/in/fredschebesta/ (https://www.linkedin.com/in/fredschebesta/))is co-founder of $250 million comparison site Finder (https://Finder.com.au (Finder.com.au)) He is listed #22 on AFR's young rich list. Andre Eikmeier (https://twitter.com/andre_eikmeier (https://twitter.com/andre_eikmeier)) is cofounder of $100 million online wine retailer, Vinomofo (https://vinomofo.com.au (https://vinomofo.com.au)) Also founder of The Good Empire and Year of the Planet. Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/ (https://www.linkedin.com/in/creditfixsolutionscreditrepair/)) is a Telstra Business Person of the Year finalist 2019, & founder of Credit Fix Solutions (https://creditfixsolutions.com.au (https://creditfixsolutions.com.au)) Ben Carew (https://www.linkedin.com/in/bencarew/ (https://www.linkedin.com/in/bencarew/)) is director of SEO & Analytics at Webbuzz- The Growth Marketing Agency (https://webbuzz.com.au (https://webbuzz.com.au)) Rachel Bevans (https://www.linkedin.com/in/rachelbevans/ (https://www.linkedin.com/in/rachelbevans/)) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/ (https://www.thehealthybrandcompany.com/)) Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/ (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/))– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/ (https://www.imagegroup.com.au/)) What to listen out for: 3.01: ‘Sneak peek' of feature story 4.04: the historical origin of branding 5.02: branding expert reveals what ‘brand' really means today 6.39: branding expert on why branding is so important 7.39: how branding complements ‘direct response' marketing 9.47: Entrepreneur Fred Schebesta's journey from 'branding sceptic' to 'branding convert' at Finder.com.au 10.41: Fred Schebesta on branding as a ‘defensive moat' 12.26: Branding expert reveals the four key theoretical elements to brand identity 14.21: Ben Carew on why logo design is so important for online marketing conversion of web traffic to lead or sale 19.28: Branding expert reveals the technical process for creating a brand identity 20.58: Branding expert explains what ‘category codes' are 23.45: Feature story - Andre Eikmeier of Vinomofo and how a one letter change in the brand name was a key inflection point to achieving a $100 million valuation 30.50: Fred Schebesta on being in a ‘constant state of beta' 31.10: Fred Schebesta on creating a 'phoenix company', not a 'unicorn' 31.59: Branding expert reveals the single most important aspect for a good brand identity – ‘fix and flex' 34.18: Entrepreneur Victoria Coster reveals her experience developing a brand identity, as a small business owner 36.06: ‘THE NERDOMETER' - recurring segment 37.53: Host Darren on the three key takeouts from the episode 39.53: ‘NERD UNDER PRESSURE' – recurring segment Resources & links: The historical origin of branding https://en.wikipedia.org/wiki/Brand (https://en.wikipedia.org/wiki/Brand) Key statistic: Global advertising industry annual turnover $560...

secret rich brand global startups planet branding seo designing analytics feature sneak brand identity afr fred schebesta vinomofo andre eikmeier

#2. Brand positioning: how to ‘carve out' market share & annoy the hell out of your competitors

Play Episode Listen Later Jun 15, 2020 41:45 Transcription Available

Season 1: 'The Branding Series' / Episode # 2 The Secret To Building Your Brand? The Positioning. You Need To Stand Out & Connect With The Emotions Of Your Customers. Brand Experts Reveal What It Takes, Why It's Important, And Top Entrepreneurs Share True Stories That Will Help You ‘Crack The Code' To Growth In Your Own Venture.Feature Story: The CEO of a $1 BILLION company shares, Rob Newman of Nearmap, shares his story on how brand positioning helped them scale in the North American market. “Actually, what you need to do is focus, focus, focus. Who is the one customer who you can win with, and be the world's best at for that one customer? Once you've got them, you'll get two and then you'll get four and then eight. Then eventually you're going to have market domination”. – Dr Rob Newman, CEO of Nearmap. Guest Bios: Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR's young rich list. Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au). Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic's Peanut Butter (https://www.picspeanutbutter.com/) Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/) Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/) What to listen out for: 0.45: Mystery brand recognition game for listeners 2.19: Brand positioning example using the (mystery) globally recognised brand 4.07: How does brand positing work from a technical perspective 7.06: The 4 to 7 P's of branding 10.42: The importance of clarity in mission statements to define what you stand for 12.49: Rob Newman on the ‘weird schizophrenia' required to be an effective CEO 17.16: Entrepreneur tip: ‘tell me the colour of the eyes of your first customer' 18.00: How to use exclusions and negatives to define your brand position 22.00: Why metaphors and irony don't work in advertising 23.42: How Pic's Peanut Butter came to ‘own their brand category' 26.44: The importance of delegation in scaling a business 31.10: What is brand alignment and why is it so important 33.58: How even marketing departments of big brands make mistakes with branding 35.57: NERD SUPERPOWER - recurring segment - featuring Fred Schebesta 39.07: NERD UNDER PRESSURE – recurring segment featuring Rob Newman Resources & links: Donald Trump speech transcription https://www.rev.com/blog/transcripts/donald-trump-phoenix-arizona-rally-transcript ‘The Wayback Machine': https://archive.org/web/ Coca Cola brand fail https://www.marketing91.com/coca-cola-brand-failure/ ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Subscribe to our newsletter: https://webbuzz.com.au/nerds (https://Webbuzz.com.au/nerds) You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) Full text https://webbuzz.com.au/category/nerds/ (transcriptions of episodes here) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

#3. How to launch a brand (or startup / product) with no money, get attention, & look like a complete superstar!

Play Episode Listen Later Jun 29, 2020 36:07 Transcription Available

Season 1: 'The Branding Series' / Episode # 3 ‘How To Launch A Brand (or startup/product) With No Money, Get Heaps Of Attention, & Look Like A Complete Superstar'.Want to get some attention for your business? Nothing beats a brand or product launch for concentrated marketing power. Brand experts reveal what it takes, why it's important, and top entrepreneurs share true stories that will help you ‘crack the code' to growth in your own venture.Feature Story: The founder of iconic food brand Pic's Peanut Butter, Pic Picot, shares the story of why - and how - he launched ‘Peanut Butter World' to take his brand to the next level. “And so we had 5,000 people [to the launch], I imagine the entire population of Nelson came by looking to get in here. It was phenomenal. It was just so warming. You know, we had the kids, we had the school, they'd even written a song and sang a song with a brass band.” – Pic Picot, CEO of Pics Peanut Butter . Guest Bios: Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic's Peanut Butter (https://www.picspeanutbutter.com/) Andre Eikmeier – cofounder of $100 million online wine retailer, (https://Vinomofo.com.au) Also founder of The Good Empire and Year of the Planet. Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/) Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/) What to listen out for: 0.45: Hunter S. Thompson quote on the nature of the music industry. 1.20: The story of how AC/DC launched their album Highway to Hell in 1976. 5.59: Brand expert reveals when is the right time to launch a brand. 8.14: Brand expert on the role of key influencers. 11.25: Why brand launches are so important. 12.40: Invite your bank manager to the brand launch, it might help you get a loan more easily in future. 16.42: It's your networks that bring you back from failure. 18.07: The three phases of brand launches – 'pre', 'during' & 'post'. 19.12: The importance of follow up. 19.55: How to work with media to get free publicity for your business. 21.41: The role ‘community' plays in a successful launch. 24.05: The story of Peanut Butter World, and how that was launched successfully. 29.30: ‘Brands' are a nonsense, it's the people behind companies that make it real. 33.10: NERD UNDER PRESSURE – recurring segment featuring Jon Michail Resources & links: AC/DC album sales for Highway to Hell https://chartmasters.org/2018/02/cspc-ac-dc-popularity-analysis/47/ The city of Nelson, New Zealand, population 40,000 https://en.wikipedia.org/wiki/Nelson,_New_Zealand (https://en.wikipedia.org/wiki/Nelson,_New_Zealand) On average It takes two to three years for a new business to become profitable https://www.freshbooks.com/hub/startup/how-long-does-it-take-business-to-be-profitable (https://www.freshbooks.com/hub/startup/how-long-does-it-take-business-to-be-profitable) Liverpool team song https://www.youtube.com/watch?v=kWfmR_XgZxw (https://www.youtube.com/watch?v=kWfmR_XgZxw) What is a goodie bag? https://www.oxfordlearnersdictionaries.com/definition/english/goody-bag (https://www.oxfordlearnersdictionaries.com/definition/english/goody-bag) Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Subscribe to our newsletter: https://Webbuzz.com.au/nerds You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/ This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

#4. Rebranding is HOT: when is the right time for you, & how to make it work for staff, customers & shareholders

Play Episode Listen Later Jul 14, 2020 37:35 Transcription Available

Season 1: 'The Branding Series' / Episode # 4 Rebranding a business is HOT. When is the Right time for you, & how to make it work for staff, customers & shareholders. Brand Experts reveal what it takes, why it's important, top entrepreneurs share true stories that will help you ‘crack the code' to growth in your own venture.Feature Story: The COO of a Australia's best known real estate company, LJ Hooker, Ruth Trewhella, shares the story of their recent brand refresh and why they dumped the iconic tagline 'Nobody does it better' after nearly 40 years. “When we reflected on 'nobody does it better' and 'LJ hooker, you're the best' it very much spoke to us and not necessarily to the customer. And we firmly believe that the customer is at the centre of everything we do. And so that was the turning point for the rebranding.” – Ruth Trewhella, COO of LJ Hooker Guest Bios: Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR's young rich list. Ruth Trewhella (https://www.linkedin.com/in/ruthtrewhella/) is COO of LJ Hooker Real Estate, with 700 offices and 8,000 staff. (https://ljhooker.com.au). Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/) Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/) What to listen out for: 0.30: Nerds of Business has been featured by Apple podcasts. Leave your feedback here: https://webbuzz.com.au/nerds (https://Webbuzz.com.au/nerds) 2.22: Rebranding example using of Coca Cola vs Pepsi 5.11: What a rebrand is supposed to achieve 7.52: Warning signs it's time to rebrand 9.10: How often do businesses need to rebrand? 11.28: The practical steps to make rebranding work for all stakeholders 12.51: The benefits SME's can expect from rebranding 14.42: How scandal and crisis can drive the need for rebranding 16.17: Thoughts on Harvey Weinstein scandal 19.48: How Finder used a jingle/rap song to consolidate their rebrand with staff 22.14: The iconic LJ Hooker jingle and tagline from the 1980's 24.39: The process LJ Hooker used to develop the new tagline 'when you know, you know' 29.42: Why rebranding and refreshing is so important for real estate brands 30.29: What plans does LJ Hooker have to roll this brand refresh out across the business 35.26: NERD UNDER PRESSURE - recurring segment - featuring Ruth Trewhella Resources & links: Coca Cola brand fail https://www.marketing91.com/coca-cola-brand-failure/ Pepsi taste test challenge https://en.wikipedia.org/wiki/Pepsi_Challenge Peps vs Coke brand value https://hbr.org/2000/01/the-brand-report-card LJ Hooker TV ad with jingle https://www.youtube.com/watch?v=pAAZujc00A4 Finder.com.au rap song https://www.youtube.com/watch?v=ENkWI3cQEW8 ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Subscribe to our newsletter: https://webbuzz.com.au/nerds (https://Webbuzz.com.au/nerds) You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) Full text https://webbuzz.com.au/category/nerds/ (transcriptions of episodes here) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

business australia apple nerds coo customers coca cola coke pepsi harvey weinstein right time rebranding sme shareholders make it work lj podcorn afr lj hooker

#5. How to grow ‘brand awareness' for maximum impact, with the least amount of effort

Play Episode Listen Later Jul 29, 2020 41:36 Transcription Available

Season 1: 'The Branding Series' / Episode # 5 Growing your brand awareness is a key driver of sales growth and revenue. Branding experts and top entrepreneurs reveal what it takes to get it right, why it's so important, and the key opportunities you're probably missing in your own brand marketing.Guest Bios: Neil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up. Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au). Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic's Peanut Butter (https://www.picspeanutbutter.com/) Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, & founder of Credit Fix Solutions (https://creditfixsolutions.com.au) Ben Carew (https://www.linkedin.com/in/bencarew/) is director of SEO & Analytics at Webbuzz- The Growth Marketing Agency (https://webbuzz.com.au) Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/) Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/) What to listen out for: 1.41 The true branding story of Shoostov & Sons vodka from 1863 3.54 Rap stars, Instagram and cognac brand ambassadors 7.37 The two types of brand awareness 10.30 Online apps & tools to monitor your brand 13.10 The value of Facebook groups in growing brand awareness 14.55 NERD-O-METER segment with Neil Luo of Airwallex 17.23 Nearmap use their tech for the common good & get priceless free PR 18.29 How Nearmap grew brand awareness in North America by 'narrowcasting' in one vertical 20.48: Pic's Peanut Butter founder uses word of mouth via taxi drivers to spread brand awareness 24.49: Victoria Coster on how to use Linked In to grow brand awareness for a small business 26.45: The power of SEO for brand awareness for B2C offers 28.51: How to create an online 'brand wall' via remarketing 33.45: The branding opportunity of club or school sponsorships 35.20: The importance of Google analytics for measuring brand engagement 39.15: NERD UNDER PRESSURE segment featuring Rob Newman, Nearmap. Resources & links: 1.Shustov & Sons vodka 1863 brand awareness campaign https://investory-video.com/shustov (https://investory-video.com/shustov) 2.Rappers, booze and Instagram influencer marketing https://www.thedrinksbusiness.com/2018/12/diageo-under-fire-for-deceptive-ciroc-vodka-influencer-advertising-on-instagram/ (https://www.thedrinksbusiness.com/2018/12/diageo-under-fire-for-deceptive-ciroc-vodka-influencer-advertising-on-instagram/) 3.Nearmap used their mapping technology to help residents in the 2011 Brisbane floods https://www.abc.net.au/news/specials/qld-floods/ (https://www.abc.net.au/news/specials/qld-floods/) 4.'Mention' is a social media and online app that allows businesses to monitor their brand https://mention.com/en/ (https://mention.com/en/) ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Subscribe to our newsletter: https://webbuzz.com.au/nerds (https://Webbuzz.com.au/nerds) You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) Full text https://webbuzz.com.au/category/nerds/ (transcriptions of episodes here) This podcast uses the following third-party

#6. How to use ‘brand equity' to fatten profits & extract a higher sale price for your business upon exit

Play Episode Listen Later Aug 12, 2020 40:32 Transcription Available

Season 1: 'The Branding Series' / Episode # 6 Brand equity Is the key higher margins now, & bigger price when you sell the business later. Branding Experts And Top Entrepreneurs Reveal how to grow brand equity, why its such a driver of wealth.Guest Bios: Neil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up. Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR's young rich list. Andre Eikmeier (https://twitter.com/andre_eikmeier) is cofounder of $100 million online wine retailer, Vinomofo (https://vinomofo.com.au) Also founder of The Good Empire and Year of the Planet. Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/) What to listen out for: 0.39 Jeff Bezos quote on brands 1.23 Walter Landor quote on branding 2.53 Is Jeff Bezos & Amazon the 'Sith Lord' of modern day commerce 5.41 Technical explanation of what brand equity is 8.19 Why brand equity is important and the opportunities it creates 12.47 Fred Schebesta from Finder.com.au on how they grew brand equity 18.25 Technical explanation of how a business can grow brand equity 21.36 Andre Eikmeier on how Vinomofo grew their brand equity 26.07 NERD SUPERPOWER regular segment Andre Eikmeier 27.43 FEATURE STORY: interview with Neil Luo of Airwallex 38.05 NERD UNDER PRESSURE regular segment with Fred Schebesta of Finder Resources & links: 1.Jeff Bezos quote on brand marketing https://www.forbes.com/sites/williamarruda/2016/09/06/the-most-damaging-myth-about-branding/#7f44412e5c4f (https://www.forbes.com/sites/williamarruda/2016/09/06/the-most-damaging-myth-about-branding/#7f44412e5c4f) 2.Amazon overtakes Apple to become worlds biggest brand valued at $315 billion https://www.business-standard.com/article/pti-stories/amazon-dethrones-google-as-top-global-brand-survey-119061100304_1.html (https://www.business-standard.com/article/pti-stories/amazon-dethrones-google-as-top-global-brand-survey-119061100304_1.html) 3.Walter Landor the brand designer https://en.wikipedia.org/wiki/Walter_Landor (https://en.wikipedia.org/wiki/Walter_Landor) 4.'The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google' by Scott Galloway https://books.google.com.au/books/about/The_Four.html (https://books.google.com.au/books/about/The_Four.html) ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Subscribe to our newsletter: https://webbuzz.com.au/nerds (https://Webbuzz.com.au/nerds) You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) Full text https://webbuzz.com.au/category/nerds/ (transcriptions of episodes here) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

#7. Brand loyalty: how to turn ‘customers' into raving ‘fans' who grow the business for you!

Play Episode Listen Later Aug 25, 2020 36:20 Transcription Available

Season 1: 'The Branding Series' / Episode # 7 Growing Your Brand Loyalty Is Essential For More Sales Per Customer, and For Higher Margins. Branding Experts And Top Entrepreneurs Reveal What It Takes To Get It Right, Why It's So Important, And The Key Opportunities You're Probably Missing In Your Own Brand Marketing.Guest Bios: Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au). Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic's Peanut Butter (https://www.picspeanutbutter.com/) Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, & founder of Credit Fix Solutions (https://creditfixsolutions.com.au) Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/) What to listen out for: 1.14 WIN a t-shirt! Enter the Nerds of Business t shirt competition to celebrate 10,000 podcast downloads here https://webbuzz.com.au/nerds (https://Webbuzz.com.au/nerds) 2.53 Harley Davidson goes to India brand story 5.02 Benign cults and the power of brand loyalty 8.56 The steps customers have to go through before they can become 'brand loyal' 10.31 The role 'customer delight' plays in brand loyalty 11.19 Brand advocacy and how it relates to loyalty 14.43 NERD-O-METER regular segment 22.08 The importance of database management for brand loyalty 27.05 How brand loyalty works for tech, Saas, and online models 34.46 NERD UNDER PRESSURE - regular segment Resources & links: 1.Harley Davidson brand expands to India in 2009 https://www.financialexpress.com/auto/bike-news/harley-davidson-10-years-in-india-25000-sales-harley-davidson-street-750-cheapest-harley-used-harley/1855295/ (https://www.financialexpress.com/auto/bike-news/harley-davidson-10-years-in-india-25000-sales-harley-davidson-street-750-cheapest-harley-used-harley/1855295/) 2.Benign cults https://cultbranding.com/ceo/benign-cults-vs-negative-cults/ (https://cultbranding.com/ceo/benign-cults-vs-negative-cults/) 3.Heyyou app for cafes https://heyyou.com.au/ (https://heyyou.com.au/) 4.What is a 'Saas' business model? https://www.profitwell.com/blog/saas-business-model (https://www.profitwell.com/blog/saas-business-model) ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Subscribe to our newsletter: https://webbuzz.com.au/nerds (https://Webbuzz.com.au/nerds) You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) Full text https://webbuzz.com.au/category/nerds/ (transcriptions of episodes here) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

ceo business brand nerds saas pics peanut butter harley davidson raving podcorn asx brand loyalty benign nearmap

#8. B2B branding: how it's different, and what you can do to be #1 in your B2B market

Play Episode Listen Later Sep 8, 2020 37:23 Transcription Available

Season 1: 'The Branding Series' / Episode # 8 'B2B Branding' is a bit different from Consumer Branding. Branding Experts And Top Entrepreneurs Reveal What It Takes To Get It Right, Why It's So Important, And Whether It's Harder Or Easier Than B2C Marketing.Guest Bios: Neil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up. Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au). Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, & founder of Credit Fix Solutions (https://creditfixsolutions.com.au) Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/) What to listen out for: 2.00 The story of IDA Ireland 'Right Place, Right Time' B2B branding campaign 8.29 The importance of emotion in B2B marketing 9.20 The example of Xero, 'beautiful business'. 12.23 How to segment the SME market when you're selling B2B 13.26 The 'trust barrier' is actually higher for B2B than for B2C 21.31 What is 'insight generation' 23.48 The role of courage in effective B2B branding 26.39 Recurring segment - NERD SUPER POWER 29.56 The long-term value of networking for B2B brands 34.59 Recurring segment - NERD UNDER PRESSURE Resources & links: IDA Ireland campaign https://wearesculpt.com/blog/b2b-social-media-campaigns/ 'Cross the Chasm' by Geoffrey Moore. https://en.wikipedia.org/wiki/Crossing_the_Chasm ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Subscribe to our newsletter: https://webbuzz.com.au/nerds (https://Webbuzz.com.au/nerds) You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) Full text https://webbuzz.com.au/category/nerds/ (transcriptions of episodes here) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

#9. Uh-oh brand damage: what to do when your brand turns to sh*t

Play Episode Listen Later Sep 23, 2020 50:25 Transcription Available

Season 1: 'The Branding Series' / Episode # 9 'Brand damage' Is A real risk for all business owners. Top reputation management experts Reveal how you can prepare for crisis, What to do to protect your brand, and Why It's So Important.Guest Bios: Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/) Sam Wilkinson (https://www.linkedin.com/in/samuelawilkinson/) is head of digital at Wilkinson Butler (https://www.wilkinsonbutler.com) What to listen out for: 2.06 The UK 'KFC chicken crisis' brand damage case study 9.15 What is brand damage in every day language 11.36 How brand damage manifests online & hurts businesses 15.11 The causes of brand damage that all businesses should look at for 17.43 The danger of Google to brands as a permanent online record 20.42 Why having zero social media presence is a huge business risk to companies and business owners 21.48 Real-life examples of brand damage: AMP, NAB, Rio Tinto, Dreamworld 23.30 How the 'me too' movement has changed everything for brands 25.29 The positive example of QBE insurance as a brand damage case study 27.06 The importance of having a 'crisis management plan' in place 31.33 NERD SUPER POWER - recurring segment 34.05 The concept of reputational credit & why it' so important 36.18 How to deal with bad Google reviews for your business 41.16 The impact of brand damage on culture and the ability to attract good talent 46.34 NERD UNDER PRESSURE - recurring segment Resources & links: UK KFC chicken crisis 2017 https://www.campaignlive.co.uk/article/kfc-fcking-clever-campaign/1498912 Socrates and the question dialogue https://en.wikipedia.org/wiki/Socratic_questioning Glass Door is an employee review site of workplace culture https://www.glassdoor.com ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Subscribe to our newsletter: https://webbuzz.com.au/nerds/ (https://Webbuzz.com.au/nerds) You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) Full text https://webbuzz.com.au/category/nerds/ (transcriptions of episodes here) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

business google brand nerds reveal damage kfc uh oh nab podcorn rio tinto qbe sam wilkinson

#10. UNCUT: How to get & keep ‘momentum' in your business w/ Mike Berland

Play Episode Listen Later Oct 6, 2020 49:14 Transcription Available

BONUS: special 'uncut' episode. How to get & keep 'momentum' in your business: Interview with Mike BerlandGuest Bios: Mike Berland (https://www.linkedin.com/in/mike-berland-a3968012/)– founder & CEO and image consultant, director at the Decode M (https://www.decode-m.com/) What to listen for: 5.09 “I always knew that I wanted to be a King maker and not a King”. 9.03 Mike's new book is called "Maximum momentum - how to get it and how to keep it". 13.19 The story of Crocs shoes as a winner in the pandemic 15.06 “True momentum requires continuous transformation”. 17.46 Momentum is agnostic to the size of your business 18.48 Data is important for small business because it helps theme understand the future 23.01 Practical ways small business can access useful data 25.06 Removed Facebook data/targeting capability will return 27.39 The risks of quantum computing and data 31.43 NERD UNDER PRESSURE – recurring segment ‘disrupt yourself' 32.45 The power of ‘polarisation' for marketers 34.00 NERD SUPER POWER – recurring segment 43.21 2020 presidential election insights 46.00 THE NERDOMETER – recurring segment Resources & links: Rise of the Robots https://en.wikipedia.org/wiki/Rise_of_the_Robots_(book) The Singularity https://en.wikipedia.org/wiki/Technological_singularity#:~:text=The%20technological%20singularity%E2%80%94also%2C%20simply,unforeseeable%20changes%20to%20human%20civilization. ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Subscribe to our newsletter: https://webbuzz.com.au/nerds (https://Webbuzz.com.au/nerds) You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) Full text https://webbuzz.com.au/category/nerds/ (transcriptions of episodes here) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

ceo business interview data robots nerds practical momentum maximum uncut crocs singularity technological podcorn berland

UNCUT: The ‘mindset secrets' of top entrepreneurs revealed – part 1

Play Episode Listen Later Oct 21, 2020 16:55 Transcription Available

BONUS: special 'uncut' episode. 'Entrepreneur Mindset' is a key input into the success of any business or start-up. In this episode, three top entrepreneurs share their secrets for channeling the creativity that is at the heart of all problem solving.Guest Bios: Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR's young rich list. Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, & founder of Credit Fix Solutions (https://creditfixsolutions.com.au) Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic's Peanut Butter (https://www.picspeanutbutter.com/) Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Subscribe to our newsletter: https://webbuzz.com.au/nerds (https://Webbuzz.com.au/nerds) You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) Full text https://webbuzz.com.au/category/nerds/ (transcriptions of episodes here) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

business mindset secrets nerds revealed pics uncut peanut butter podcorn afr entrepreneur mindset top entrepreneurs

UNCUT: The mindset secrets of top entrepreneurs - part 2

Play Episode Listen Later Nov 4, 2020 13:39 Transcription Available

BONUS: special 'uncut' episode. 'Entrepreneur Mindset' Is A Key Input Into The Success Of Any Business Or Start-Up. In Part 2 of the Mindset Special, Three More Top Entrepreneurs Share Their Secrets For Channeling The Creativity That Is At The Heart Of All Problem Solving.Guest Bios: Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au). Andre Eikmeier – cofounder of $100 million online wine retailer, (https://Vinomofo.com.au) Also founder of The Good Empire and Year of the Planet. Mike Berland (https://www.linkedin.com/in/mike-berland-a3968012/)– founder & CEO and image consultant, director at the Decode M (https://www.decode-m.com/) Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Subscribe to our newsletter: https://webbuzz.com.au/nerds (https://Webbuzz.com.au/nerds) You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) Full text https://webbuzz.com.au/category/nerds/ (transcriptions of episodes here) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

ceo business mindset secrets planet nerds uncut podcorn asx entrepreneur mindset top entrepreneurs vinomofo nearmap andre eikmeier

#30. When entrepreneurs go BAD: sociopaths, burnout & destructive behaviours that ruin people & kill companies

Play Episode Listen Later Dec 9, 2021 39:45 Transcription Available

Season 3: 'Mindset of the disruptive entrepreneur', Episode 5 There is a 'dark side' to the entrepreneurial journey. In this episode we interview a business psychologist to explore the challenges of working with sociopaths, and how to deal with them. We also look at the Theranos story and the phenomenon of entrepreneur 'burnout'.Guest Bios: Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/ (https://www.linkedin.com/in/insightinitiatives/) What to listen out for: 3.30 The story of Elizabeth Holmes 12.45 The definition of a sociopath 13.35 Negative Behaviours people would notice in a leader, who is on the sociopathic spectrum. 16.12 When recruiting, what can you do, to pick up on a potential sociopath 19.33 The effect sociopathy can have on a business 22.14 How do you deal with a problematic sociopath 26.07 Is sociopathy common in business leaders or is it a false premise? 29.19 The technical definition of burnout 33.02 What effect can burn out have on a company? 38.33 Stephanie's killer hack to MAXIMISE mindset efficacy Enjoyed this podcast?>>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ (https://nerdsofbusiness.com/contact/) You can follow Nerds of Business on socials: Instagram: https://www.instagram.com/nerdsofbusiness/ (https://www.instagram.com/nerdsofbusiness/ ) Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy (https://podcorn.com/privacy) Chartable - https://chartable.com/privacy (https://chartable.com/privacy) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

business entrepreneur mindset burnout companies nerds ruin behaviour destructive elizabeth holmes theranos sociopaths maximise podcorn chartable insight matters

#13. Product ideation: how to ‘think' your way to a BILLION dollar business idea

Play Episode Listen Later Nov 17, 2020 61:26 Transcription Available

Season 2: 'Product development', Episode 1 All great products start out as an idea. In this episode product design experts and leading entrepreneurs reveal how the secrets to design thinking for success.Guest Bios: Ross Gales Rob Newman (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/) Mina Radhakrishnan is founder & CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google & Uber. Sven Almenning (https://www.linkedin.com/in/sven-almenning-a8554b20/) is founder & CEO of the Speakeasy Group, a leading Australian hospitality group. (https://speakeasygroup.com.au/) What to listen out for: 3.05 The story of Fender guitars and their hit product 'the Stratocaster'. 6.48 Henry Ford quote on product development 9.50 Jony Ive and the iPhone design 10.35 The 'Double diamond' framework 14.09 The 'Five W's' framework 18.05 'Customer value pyramid' - tool 18.45 'How might we statements' - tool 23.26 Why product design frameworks are so important 25.00 'Jobs to be done' framework 33.45 What it's like to work in product design at Uber 35.00 Building products vertically vs horizontally 39.50 The origin story of Viking whisky bar Mjolner 43.04 The role of creativity in product design 53.00 Create a product that is better than the person expected, that's when you're winning 57.54 NERD UNDER PRESSURE - regular segment Resources & links: History of the Stratocaster https://www.fender.com/articles/gear/the-history-of-the-fender-stratocaster-the-1950s Thinking fast & slow - by Daniel Kahneman https://www.nytimes.com/2011/11/27/books/review/thinking-fast-and-slow-by-daniel-kahneman-book-review.html Jobs to be done theory https://hbswk.hbs.edu/item/clay-christensen-the-theory-of-jobs-to-be-done Double diamond framework https://www.justinmind.com/blog/double-diamond-model-what-is-should-you-use/ Customer value pyramid https://www.marketingjournal.org/the-elements-of-value-an-interview-with-jamie-cleghorn/#:~:text=The%20Value%20Pyramid%2C%20as%20they,more%20subjective%20value%20higher%20up. ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Subscribe to our newsletter: https://webbuzz.com.au/nerds (https://Webbuzz.com.au/nerds) You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) Full text https://webbuzz.com.au/category/nerds/ (transcriptions of episodes here) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

#14. How to validate your product idea, & avoid creating a ‘money pit' that destroys your life!

Play Episode Listen Later Dec 1, 2020 44:45 Transcription Available

Season 2: 'Product development', Episode 2 A good business idea or new product/Service is just the start. In this episode Product Design experts & leading entrepreneurs reveal how to validate your idea - & avoid problems.Guest Bios: Ross Gales Rob Newman (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/) Mina Radhakrishnan is founder & CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google & Uber. Sven Almenning (https://www.linkedin.com/in/sven-almenning-a8554b20/) is founder & CEO of the Speakeasy Group, a leading Australian hospitality group. (https://speakeasygroup.com.au/) Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)& Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/). What to listen out for: 1.55 The story of the E.T video game product fail 10.45 Definition of product validation 13.01 The three lenses of validation: usability, desirability, feasibility 16.42 Minimum marketable product (MMP) vs Minimum viable product (MVP) 19.12 The principle of 'inclusive design' 22.37 How to validate a product idea just using Facebook ads 25.59 The 'f*ck yeah' approach to product validation 30.32 FEATURE STORY: Sleepphones product validation & ideation 42.52 NERD UNDER PRESSURE - regular segment with Mina Radhakrishnan Resources & links: E.T video game story https://www.npr.org/2017/05/31/530235165/total-failure-the-worlds-worst-video-game https://en.wikipedia.org/wiki/E.T._the_Extra-Terrestrial_(video_game) Minimum viable product (MVP) https://en.wikipedia.org/wiki/Minimum_viable_product The Lean Start Up book http://theleanstartup.com/principles ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Subscribe to our newsletter: https://webbuzz.com.au/nerds (https://Webbuzz.com.au/nerds) You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) Full text https://webbuzz.com.au/category/nerds/ (transcriptions of episodes here) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

#15. Product planning: how to develop your ‘idea' into a real thing people will actually buy

Play Episode Listen Later Dec 16, 2020 55:35 Transcription Available

Season 2: 'Product development', Episode 3 'Product planning' is a key step in the product or service development cycle. In this episode design experts & leading entrepreneurs reveal how to take your raw idea into an actual thing people will buy.Guest Bios: Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/) Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.au Ben Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero. What to listen out for: 1.52 Google Glass story 8.56 Venn diagram of 3 x core product strategy concepts 9.34 'Externalities' defined & explained 11.39 'Differentiating & diffusing' - key step in product planning 14.21 How long it takes to do product planning properly 16.08 THE NERD-O-METER recurring segment 19.44 'Empathy mapping' - a key step in the product planning phase 25.59 How & why the agile framework was developed 32.20 Psychometrics vs demographics in product design 39.02 What is 'wireframing'? 41.43 The importance of first principles in product development 47.10 Closed beta testing vs open beta testing 53.15 NERD UNDER PRESSURE - recurring segment Resources & links: Google Glass story https://en.wikipedia.org/wiki/Google_Glass Don't go chasing 'waterfalls' https://www.youtube.com/watch?v=8WEtxJ4-sh4 Agile product development https://en.wikipedia.org/wiki/Agile_software_development ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Subscribe to our newsletter: https://webbuzz.com.au/nerds (https://Webbuzz.com.au/nerds) You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) Full text https://webbuzz.com.au/category/nerds/ (transcriptions of episodes here) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

ceo director head business strategy design product nerds empathy develop agile real thing differentiating pollen google glass podcorn ustwo externalities product planning

#16. Prototyping is fun! How to bring your product (or service) to life for testing and production

Play Episode Listen Later Jan 13, 2021 47:22 Transcription Available

Season 2: 'Product development', Episode 4 'Prototyping' Is A Key Step In The Product Or Service Development Cycle. In This Episode Design Experts & Leading Entrepreneurs Reveal How To Use Prototyping To Get Your Product Or Service Ready For Production.Guest Bios: Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/) Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)& Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/). Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/) What to listen out for: 01:06 What is prototyping and why it is so common? 02:51 The story of James Dyson 12:16 Why should you watch your customers use your product or service 15:53 Current insights on 3D printing 18:04 How long will it take to prototype 22:17 The no.1 mistake people do in prototyping 28:18 The importance of codifying your prototyping process 29:17 Meet an entrepreneur who achieved 21,540% growth rate 35:34 Why a problem-centric nutritional product is changing the game in Australia 41:07 Buy Now Pay Later Digital Marketing offer from our sponsor 44:45 NERD UNDER PRESSURE - regular segment with Dr. Wei Shin Lai and Jason Wolf Resources & links: Dyson vacuum cleaner protoyping story https://www.wired.com/2012/11/mf-james-dyson/ ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Subscribe to our newsletter: https://webbuzz.com.au/nerds (https://Webbuzz.com.au/nerds) You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) Full text https://webbuzz.com.au/category/nerds/ (transcriptions of episodes here) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

#17. The I.P Conundrum: when – or even if – to protect your business with patents & trademarks

Play Episode Listen Later Jan 28, 2021 55:40 Transcription Available

Season 2: 'Product development', Episode 5 'Intellectual Property' Protection Is A Key Step In The Product Or Service Development Cycle. In This Episode Leading Entrepreneurs & https://webbuzz.com.au/law-firm-marketing/ (Legal Experts) Debate When Companies Should Use Intellectual Patents & Trademarks.Guest Bios: Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/) Chris Baxter (https://www.linkedin.com/in/sydneypatentattorney/) is a leading Australian patent attorney & founder of Baxter IP Ben Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero. Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)& Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/). Emlyn Scott (https://www.linkedin.com/in/emlynscott/) & venture capitalist & is the founder of CP Ventures (https://cp.ventures/) What to listen out for: 01:04 Why entrepreneurs usually fail to consider IP? 02:33 Patent war between Facebook and Blackberry 09:54 What is a patent attorney? 15:58 Contrarian viewpoint: Why Ben Thompson believes there's no need to protect your IP? 18:51 No, Carrie Peters will not ‘steal your baby' 21:54 IP can be a dealbreaker for VCs 27:50 Australia is saying goodbye to innovation patent 33:51 How early patent filing and strong branding protected SleepPhones 43:57 How much would it cost you to file a patent in Australia? 47:16 Buy Now Pay Later Digital Marketing offer from our sponsor 44:45 NERD UNDER PRESSURE - regular segment with Chris Baxter Resources & links: Facebook vs Blackberry I.P case https://www.itproportal.com/features/blackberry-vs-facebook-a-david-vs-goliath-conundrum/ Peter Thiel book https://en.wikipedia.org/wiki/Zero_to_One ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Subscribe to our newsletter: https://webbuzz.com.au/nerds (https://Webbuzz.com.au/nerds) You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) Full text https://webbuzz.com.au/category/nerds/ (transcriptions of episodes here) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

#18. Sourcing & manufacturing: how to build out (or improve) a supply chain for your business or start up

Play Episode Listen Later Feb 14, 2021 48:05 Transcription Available

Season 2: 'Product development', Episode 6 A supply chain is a crucial component of any business. If you've developed a great product or service, how do you create a winning supply chain to bring it to market? In this episode Product Experts & Leading Entrepreneurs Reveal How it's done.Guest Bios: Sven Almenning (https://www.linkedin.com/in/sven-almenning-a8554b20/) is founder & CEO of the Speakeasy Group, a leading Australian hospitality group. (https://speakeasygroup.com.au/) Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/) Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)& Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/). Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/) What to listen out for: 02:01 What happens when supply chain breaks down? Hershey's Halloween Meltdown 10:30 Carrie Peters: Why it is important to bring your manufacturers early in the ideation stage? 14:04 How Speakeasy Group makes the supply chain sourcing more collaborative 22:47 “Customers go once for the novelty, they return for quality.” 29:15 Why Dr. Wei Shin Lai of SleepPhones talk to their manufacturers weekly 34:18 Tech startups should make the right decisions early on - Ross Gales 39:36 Entrepreneurs should carefully choose where they want to put their time and effort 40:42 Buy Now Pay Later Digital Marketing offer from our sponsor 44:43 NERD UNDER PRESSURE - regular segment Resources & links: Herhsey's supply chain fail https://www.cio.com/article/2440386/supply-chain---hershey-s-bittersweet-lesson.html ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Subscribe to our newsletter: https://webbuzz.com.au/nerds (https://Webbuzz.com.au/nerds) You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) Full text https://webbuzz.com.au/category/nerds/ (transcriptions of episodes here) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

#19. We need to talk about ‘Business Models': choosing the right pricing & distribution for your product

Play Episode Listen Later Feb 24, 2021 40:55 Transcription Available

Season 2: 'Product development', Episode 7 Pricing & Business Model Is A Key Step in The Development Cycle of Any Product. If You've Developed A Great Product Or Service, How Do You Structure your Business model to become the market Leader? In This Episode Product Experts & Leading Entrepreneurs Reveal How It's Done.Guest Bios: Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/) Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/) Emlyn Scott (https://www.linkedin.com/in/emlynscott/) & venture capitalist & is the founder of CP Ventures (https://cp.ventures/) Mina Radhakrishnan is founder & CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google & Uber. What to listen out for: 02:15 How Ikea became a global brand by changing its business model from pre-assembled furniture to flat pack 08:34 Ross Gales from Pollen reveals key concepts that entrepreneurs should understand for designing business models 13:25 Learn the Pirate Methodology of measuring business success 17:01 Carrie Peters from Ustwo talks about the importance of pricing and business model to the end product design 18:35 How Mina Radhakrishnan of :Different is revolutionising the conventional business model of property management 23:55 Why SAAS is often favoured by VCs? 30:12 Why JS Health is using the subscription model to market and distribute their vitamin products? 34:10 Buy Now Pay Later Digital Marketing offer from our sponsor 37:51 NERD UNDER PRESSURE - regular segment with Ben Thompson Resources & links: Ikea story https://www.fastcompany.com/3057837/the-man-behind-ikeas-world-conquering-flat-pack-design Ikea current size https://en.wikipedia.org/wiki/IKEA ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Subscribe to our newsletter: https://webbuzz.com.au/nerds (https://Webbuzz.com.au/nerds) You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) Full text https://webbuzz.com.au/category/nerds/ (transcriptions of episodes here) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

ceo director business google strategy design leader uber product nerds ikea saas pricing distribution vcs pollen podcorn ustwo jessica sepel

#20. Raising capital for startups: how, when – & what venture capitalists look for in a product

Play Episode Listen Later Mar 17, 2021 55:03 Transcription Available

Season 2: 'Product development', Episode 8 Raising capital Is often a key step in the product development cycle of startups. If you need to raise capital, how do you get investors excited enough to Invest in your company? In this episode a venture capitalist, entrepreneur, & product experts reveal how it's done.Guest Bios: Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/) Emlyn Scott (https://www.linkedin.com/in/emlynscott/) & venture capitalist & is the founder of CP Ventures (https://cp.ventures/) Mina Radhakrishnan is founder & CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google & Uber. What to listen out for: 02:01 How Peloton became one of the most extraordinary growth stories of the decade 10: 40 What are the different stages of raising capital? 11:40 How VCs screen and filter the tons of proposals they receive 19:59 Common mistakes to avoid when raising capital and the opportunities that a lot of founders seem to miss 24:14 Why startup founders should be very clear on their value proposition 29:34 The key metrics VCs are looking for in early-stage companies 31:39 What's the 10X rule? 39:23 Why traction is super important in startups? 43:02 Should you raise capital during a global pandemic? 46:57 Buy Now Pay Later Digital Marketing offer from our sponsor 51:40 NERD UNDER PRESSURE - regular segment with Emlyn Scott Resources & links: Peloton, Masters of Scale https://mastersofscale.com/john-foley/ Peloton story https://www.businessinsider.in/Peloton-is-valued-at-more-than-4-billion-but-CEO-and-cofounder-John-Foley-says-investors-turned-his-pitches-down-for-4-years-These-are-the-reasons-why-he-thinks-they-were-rejected-so-many-times-/articleshow/70897413.cms ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Subscribe to our newsletter: https://webbuzz.com.au/nerds (https://Webbuzz.com.au/nerds) You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) Full text https://webbuzz.com.au/category/nerds/ (transcriptions of episodes here) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

ceo director business google strategy design masters startups uber product invest nerds scale peloton vcs 10x venture capitalists pollen podcorn raising capital ustwo john foley

#21. Seller beware! Navigating the pro's & con's of E-commerce & online distribution platforms

Play Episode Listen Later Apr 8, 2021 42:16 Transcription Available

Season 2: 'Product development', Episode 9 Selling via Online Platforms & Distribution Partnerships Can Be a Powerful way To Extend the Reach of Your Product. But You Need To Be Careful. In This Episode Three Top Entrepreneurs Reveal How It's Done.Guest Bios: Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)and Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/). Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/) Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.au What to listen out for: 2.48 The story of Unlcked vs Google 11.13 How to use influencer marketing & celebrities 12.01 The importance of authenticity in brand marketing 13.44 How to scale content marketing 23.36 Upbank & the Afterpay partnership 27.34 Why Sleephones use Shopify for eCommerce 32.19 What it's like to sell through Amazon marketplace 39.19 RECURRING SEGMENT: Nerd Superpower Resources & links: 'No man is an island' The Devotions, by John Donne https://en.wikipedia.org/wiki/Devotions_upon_Emergent_Occasions The story of Unlcked vs Google https://www.smartcompany.com.au/startupsmart/news/unlockd-goes-administration-laying-blame-squarely-googles-anti-competitive-conduct/ 'The Four' by Scott Galloway https://www.penguin.com.au/books/the-four-9780552173438 ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Subscribe to our newsletter: https://webbuzz.com.au/nerds (https://Webbuzz.com.au/nerds) You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) Full text https://webbuzz.com.au/category/nerds/ (transcriptions of episodes here) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

#22. Launch marketing: how to promote your new product or service to market for the first time

Play Episode Listen Later May 20, 2021 46:57 Transcription Available

Season 2: 'Product development', Episode 10 The 'go to market' phase is when sh*t gets real for new products. In This Episode two product experts and four top entrepreneurs reveal how it's done.Guest Bios: Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/) Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/) Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.au Ben Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero. What to listen out for: 2.22 Vegemite brand fail story 10.01 Don't put all your eggs in one basket 13.43 Launch small and test 23.35 The power of community in a successful product launch 25.40 Rolling out comms across all online channels such as socials, email 27.56 Using friends as first customers 31.28 The danger of focusing on big corporate customers for B2B 39.57 Using a pre-launch wait list to build anticipation & demand 45.22 RECURRING SEGMENT: Nerd under pressure Resources & links: Vegemite brand fail https://www.bandt.com.au/marketing-failures-whats-name/ ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Subscribe to our newsletter: https://webbuzz.com.au/nerds (https://Webbuzz.com.au/nerds) You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) Full text https://webbuzz.com.au/category/nerds/ (transcriptions of episodes here) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

ceo director head business marketing strategy service design launch product nerds promote pollen new product podcorn vegemite ustwo jessica sepel

UNCUT: Elite Australian business coach Kerwin Rae – part 1

Play Episode Listen Later Jun 16, 2021 34:46 Transcription Available

BONUS: special 'uncut' episode. Kerwin Rae is an entrepreneur, leading business coach & motivational speaker. With 2 million social media followers and a hit podcast 'Unstoppable' he's a powerhouse of inspiration. In the the first of a two-part interview, he shares his incredible story with Nerds of Business host, Darren Moffatt.Guest Bios: Kerwin Rae (https://www.linkedin.com/in/kerwinrae/)– founder & CEO of Business Mastery International (https://www.kerwinrae.com) What to listen for: 3.00 How does someone become a 'motivational speaker'? 5.06 What it's like being ADHD and dyslexic, and why Kerwin gravitated to entrepreneurship 6.40 Reflecting on a beach with his cat lead to finding the path forward 8.20 Is failure necessary? In life, and in business. 14.56 'I'm a failure freak' - I love to fail 16.20 How watching 1,000's of skydiving fail videos help Kerwin overcome fear of skydiving 19.08 The single biggest mistake Kerwin sees business owners making 21.14 1.6% of business who start today will survive for 10 years 27.54 What does 'high performance' look like in successful humans & entrepreneurs? 32.26 Humans are a trillion dollar piece of bio-tech 33.13 'The Greatest American Hero' TV show as metaphor for life & being human Resources & links: The Greatest American Hero - TV Show https://en.wikipedia.org/wiki/The_Greatest_American_Hero#:~:text=The%20Greatest%20American%20Hero%20is,ran%20until%20February%202%2C%201983. ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Subscribe to our newsletter: https://webbuzz.com.au/nerds (https://Webbuzz.com.au/nerds) You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) Full text https://webbuzz.com.au/category/nerds/ (transcriptions of episodes here) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

tv ceo business nerds adhd elite business coaches unstoppable uncut podcorn kerwin greatest american hero 20how australian business kerwin rae

UNCUT: Elite Australian business coach Kerwin Rae – part 2

Play Episode Listen Later Aug 18, 2021 26:52 Transcription Available

ceo business nerds elite business coaches unstoppable uncut podcorn australian business kerwin rae

Season 3 Trailer: “Mindset of the disruptive entrepreneur”

Play Episode Listen Later Aug 30, 2021 2:42

We live in an age where the most iconic global brands are run by disruptive entrepreneurs. Companies such as Uber, Tesla, Facebook, Amazon, and others like them are hard-wired to move fast and break things. They re-write the established rules to crush powerful, incumbent players, dominate industries and create entirely new markets. Famous founders such as of Elon Musk, Jeff Bezos, and Mark Zuckerberg have amassed BILLION dollar fortunes and generated untold wealth for shareholders. But cultural influence is perhaps their defining legacy. They've provided the template & the inspiration for thousands of start up entrepreneurs to disrupt markets everywhere. These founders are the new apex predators of the commercial world. But what makes them tick? Are disruptive entrepreneurs born that way, or can anyone adopt their mindset to achieve the pinnacle of success? I'm Darren Moffatt, host of the Nerds of Business podcast. In season 3 I'm joined by business psychologist Stephanie Thompson and top entrepreneurs from the U.K, the U.S and Australia in a quest for answers. We'll discover the key psychological traits that power these elite founders to the top, and we'll hear incredible real stories that shed light on why – and how – they‘re winning in local and global markets. So Join us as we unlock the secrets to the mindset of the disruptive entrepreneur. Coming soon on Nerds of Business. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

amazon business australia mindset elon musk uber tesla companies nerds billion jeff bezos podcorn disruptive entrepreneur stephanie thompson

#26. How ‘disruptive' entrepreneurs are using resilience to power a winning mindset

Play Episode Listen Later Sep 27, 2021 46:30 Transcription Available

Season 3: 'Mindset of the disruptive entrepreneur', Episode 1 Resilience is a key personality trait of any entrepreneur who gets to the top, but especially those who are disrupting markets. In this episode a business psychologist, a start up guru, and two entrepreneurs reveal how to be more resilient .Guest Bios: Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/ Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/ Sam White is the founder of Freedom Services Group & Stella Insurance https://www.linkedin.com/in/sam-white-093b9b22/ Chris Brycki is the founder & CEO of online share investing platform Stockspot.com.au https://www.linkedin.com/in/brycki/ What to listen out for: 3.07 Jim Dyson's story of resilience, he failed 5,127 times 10.15 Psychologist deconstructs resilience from a clinical perspective 12.20 'Energy management' technique for improving resilience 14.16 What the most resilient start up founders have in common 23.27 British bulldogs game - personal story of perseverance 25.53 Entrepreneurs often seem to have a 'hole' they're trying to fill 27.44 Is there a correlation between trauma in childhood, and higher resilience later in life as an adult 32.53 Nature vs nurture segment, with Chris Brycki 34.04 Things you can do to improve resilience from a clinical perspective 37.18 The importance of movement & exercise in the resilience of entrepreneurs & business leaders 38.25 The importance of food & 'gut health' for resilience 44.11 Recurring segment NERD UNDER PRESSURE Resources & links: Dyson vacuum cleaner protoyping story https://www.wired.com/2012/11/mf-james-dyson/ ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ (https://nerdsofbusiness.com/contact/) You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

ceo business entrepreneur mindset energy resilience nerds disruptive dyson podcorn winning mindset sam white 25the stockspot chris brycki insight matters startupaus

#27. How to harness entrepreneurial creativity to disrupt markets & smash your competitors!

Play Episode Listen Later Oct 13, 2021 50:28 Transcription Available

Season 3: 'Mindset of the disruptive entrepreneur', Episode 2 Creativity is the key personality trait of entrepreneurs who succeed in generating exponential value creation. In this episode a business psychologist, a start up guru, and three entrepreneurs reveal how to be more creative.Guest Bios: Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/ Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/ Sam White is the founder of Freedom Services Group & Stella Insurance https://www.linkedin.com/in/sam-white-093b9b22/ Chris Brycki is the founder & CEO of online share investing platform Stockspot.com.au https://www.linkedin.com/in/brycki/ Zara Lord is the founder of healthcare workforce app, Upaged.com https://www.linkedin.com/in/zara-lord-upaged/ What to listen out for: 1.55 David Bowie has a 'malevolent curiosity' 2.50 Airbnb novelty breakfast cereal story 10.46 Clinical definition of creativity, and where it comes from 17.20 How to focus creativity on solving real problems; the of 'constraints' 20.08 The story of how U2's song 'I will follow' and how that was written on just two strings 29.15 The importance of curiosity for Zara Lord & how she fixed her first car (HJ Holden) at just 14 years 32.21 Tips for creativity from a business psychologist 35.47 'Stream of consciousness talking' - a technique for mindset & creativity 37.57 Is there a correlation between high IQ and creativity? 47.44 Chris Brycki shares a remarkable tip for 'zoning out' Resources & links: https://pando.com/2013/01/10/brian-chesky-i-lived-on-capn-mccains-and-obama-os-got-airbnb-out-of-debt/ ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ (https://nerdsofbusiness.com/contact/) You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

#28. The ultimate ‘X-factor': how confidence drives entrepreneurs to bend rules & supercharge profits

Play Episode Listen Later Nov 2, 2021 50:56 Transcription Available

Season 3: 'Mindset of the disruptive entrepreneur', Episode 3 There's an argument that success in business all starts with a strong sense of confidence. In this episode a business psychologist, a start up guru, and an indigenous entrepreneur share what it takes to 'bend the rules', and why having the courage to be disliked is so important.Guest Bios: Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/ Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/ Morgan Coleman is the founder of Vets On Call https://www.linkedin.com/in/morgancoleman1/ What to listen out for: 2.01 The story of Ferran Adriá & the restaurant El Bulli 10.34 Stephanie Thompson deconstructs confidence 13.10 What problems can overconfidence cause for leaders and organisations ' 16.51 Rachael Neumann on what she believes has given her interdisciplinary thinking 24.29 Lifting the lid on bending or break established rules 29.33 What drove Morgan Coleman to become a founder of a tech business 38.36 How discouragement can push you to do better and make you more resilient 40.33 Using baby steps to build confidence 42.07 The definition of 'Power Posing' 45.30 Top 3 points of this episode 47.01 Inspiring Pablo Picasso quote for all aspiring and practicing entrepreneurs Resources & links: https://en.wikipedia.org/wiki/El_Bulli ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ (https://nerdsofbusiness.com/contact/) You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

business entrepreneur mindset confidence nerds profits drives lifting bend x factor supercharge podcorn ultimate x ferran adri power posing stephanie thompson insight matters startupaus

#29. Superhuman work ethic: how to leverage ambition and competitiveness to boost your entrepreneurial drive

Play Episode Listen Later Nov 25, 2021 57:32 Transcription Available

Season 3: 'Mindset of the disruptive entrepreneur', Episode 4 Success in business is almost impossible to achieve without working seriously hard. In this episode a business psychologist, a start up guru, and a tech founder share what it takes to maximise 'entreprenuruial drive'.Guest Bios: Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/ (https://www.linkedin.com/in/insightinitiatives/) Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/ (https://www.linkedin.com/in/rachaelneumann/) Jonty Hirsowitz is the cofounder of Deferit https://www.linkedin.com/company/deferit/ (https://www.linkedin.com/company/deferit/) Chris Brycki is the CEO and founder of Stockspot.com https://www.linkedin.com/company/stockspot/ (https://www.linkedin.com/company/stockspot/) What to listen out for: 2.48 Elon Musk's all consuming drive 7.12 Elon Musk FUN fact 11.15 The components of drive 12.33 how to increase your drive 13.13 The important role your thyroid gland plays 15.11 What is Ambition 24.18 What Rachael Neumann looks for in a founder 26.04 The origin story of Deferit 38.08 Darren and a squash ball 42.23 Chris Brycki's journey to success 50.42 The four key learnings from this episode Enjoyed this podcast?>>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ (https://nerdsofbusiness.com/contact/) You can follow Nerds of Business on socials: Instagram: https://www.instagram.com/nerdsofbusiness/ (https://www.instagram.com/nerdsofbusiness/ ) Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy (https://podcorn.com/privacy) Chartable - https://chartable.com/privacy (https://chartable.com/privacy) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

ceo business mindset elon musk drive nerds boost leverage ambition entrepreneurial work ethic superhuman competitiveness podcorn chartable stockspot chris brycki insight matters startupaus

#31. How to apply the leadership lessons of disruptive entrepreneurs to bring your vision to life!

Play Episode Listen Later Jan 24, 2022 43:52 Transcription Available

Season 3: 'Mindset of the disruptive entrepreneur', Episode 6 In the final episode of this six-part series, host Darren Moffatt and his guests uncover the BIG leadership lessons of disruptive entrepreneurs, and how to apply them for success in your business.Guest Bios: Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/ (https://www.linkedin.com/in/insightinitiatives/) Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/ (https://www.linkedin.com/in/rachaelneumann/) Chris Brycki is the CEO and founder of Stockspot.com https://www.linkedin.com/company/stockspot/ (https://www.linkedin.com/company/stockspot/) Morgan Coleman is the founder of Vets On Call https://www.linkedin.com/in/morgancoleman1/ (https://www.linkedin.com/in/morgancoleman1/ ) What to listen out for: 3.07 An example of how good leadership, can have a PROFOUND impact on others. 10:06 Vision - From a clinical perspective 11.04 What is emotional contagion? 13.11 Visionary LEADERSHIP 17.08 What leadership qualities Rachael Nuemann looks for in start ups 25.26 Morgan Coleman on who he rates HIGHLY for leadership 33.18 How storytelling can PROJECT authenticity 39.10 Top THREE key conclusions from this episode 41.56 Our Final nerd under pressure, for Season 3 Enjoyed this podcast?>>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ (https://nerdsofbusiness.com/contact/) You can follow Nerds of Business on socials: Instagram: https://www.instagram.com/nerdsofbusiness/ (https://www.instagram.com/nerdsofbusiness/ ) Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy (https://podcorn.com/privacy) Chartable - https://chartable.com/privacy (https://chartable.com/privacy) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

ceo business entrepreneur mindset project nerds profound disruptive leadership lessons top three podcorn chartable our final bring your vision stockspot chris brycki insight matters startupaus

#32. UNCUT: How A.I is disrupting content creation, with Suzette Bailey

Play Episode Listen Later Mar 2, 2022 37:33 Transcription Available

BONUS: special 'uncut' episode. Suzette Bailey is the founder of SimpleMarketing.ai. In interview she shares her story with Nerds of Business host, Darren Moffatt.Guest Bios: Suzette Bailey is the founder of https://simplemarketing.ai/ (https://simplemarketing.ai/) What to listen out for: 0.55 Suzette Bailey's Journey to becoming the founder of a content AI company 11.54 When Humans & AI work together 16.24 The traits Suzette draws upon as an entrepreneur 20:21 Suzette's Drive 25.07 The definition of bootstrap 25.51 Who Suzette draws inspiration from 29.23 Suzette's one killer hack 34.55 Gut Reaction Enjoyed this podcast?>>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ (https://nerdsofbusiness.com/contact/) You can follow Nerds of Business on socials: Instagram: https://www.instagram.com/nerdsofbusiness/ (https://www.instagram.com/nerdsofbusiness/ ) Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy (https://podcorn.com/privacy) Chartable - https://chartable.com/privacy (https://chartable.com/privacy) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

business ai nerds content creation disrupting uncut podcorn chartable

#33. UNCUT: Founder of SoSyncd.com dating app, Jessica Alderson

Play Episode Listen Later Apr 7, 2022 25:51 Transcription Available

BONUS: special 'uncut' episode. Jessica Alderson is the founder of app Spsyncd. In interview she shares her story with Nerds of Business host, Darren Moffatt.Guest Bios: Jessica Alderson is the founder of https://www.sosyncd.com/ (https://www.sosyncd.com/) What to listen out for: 4.33 How the So Syncd app works 7.27 Darren tells us his personality type and it is SPOT ON! 11.30 Does the So syncd app attract a certain personality? 13.54 The beginnings of so syncd 21.09 Jessica talks to us on the topic of market share 23.49 Jessica awakens our NERD bot Enjoyed this podcast?>>>> Please SHARE via text or social media ((!)) Get in touch withus here: https://nerdsofbusiness.com/contact/ (https://nerdsofbusiness.com/contact/) You can follow Nerds of Business on socials: Instagram: https://www.instagram.com/nerdsofbusiness/ (https://www.instagram.com/nerdsofbusiness/) Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy (https://podcorn.com/privacy) Chartable - https://chartable.com/privacy (https://chartable.com/privacy) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

founders business nerds dating apps uncut podcorn chartable alderson spot on

UNCUT: Neuroscience In Marketing, with Simon Hawk

Play Episode Listen Later Oct 4, 2022 41:31

BONUS: special 'uncut' episode. Simon Hawk is the best-selling author of The Decision Expedition and the instructor for the Nerds of Business course, https://nerdsofbusiness.com/courses/neuroscience-your-marketing/ (Neuroscience Your Marketing). In this interview he explains what neuroscience is, why it's so important in marketing, and how it can help boost sales and cut ad spend. Enjoyed this podcast?>>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ (https://nerdsofbusiness.com/contact/) You can follow Nerds of Business on socials: Instagram: https://www.instagram.com/nerdsofbusiness/ (https://www.instagram.com/nerdsofbusiness/) Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy (https://podcorn.com/privacy) Chartable - https://chartable.com/privacy (https://chartable.com/privacy) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

business marketing nerds neuroscience hawk uncut podcorn chartable

#34. UNCUT: Founder of SoSyncd.com dating app, Jessica Alderson pt 2

Play Episode Listen Later May 23, 2022 24:08 Transcription Available

BONUS: special 'uncut' episode – Part Two. Jessica Alderson is the founder of app So Syncd. In interview she shares her story with Nerds of Business host, Darren Moffatt. Guest Bios: Jessica Alderson is the founder of https://www.sosyncd.com/ (https://www.sosyncd.com/) What to listen out for: 2:12 Jessica talks about the benefits she has found working together with her sister Lou. 5:45 The personality traits Jessica draws upon as a business leader. 8:58 Jessica's inciting event which pushed her onto her own business path. 12:48 Jessica's most inspiring famous entrepreneur. 17:34 A killer hack from the founder of So Syncd 19:57 Nerd SUPERPOWER 22:09 Jessica's Mental Habit to channel her creativity Enjoyed this podcast?>>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ (https://nerdsofbusiness.com/contact/) You can follow Nerds of Business on socials: Instagram: https://www.instagram.com/nerdsofbusiness/ (https://www.instagram.com/nerdsofbusiness/) Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy (https://podcorn.com/privacy) Chartable - https://chartable.com/privacy (https://chartable.com/privacy) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

founders business nerds dating apps uncut podcorn chartable alderson

"The Lead Generation Chronicles" - Season 4 Trailer

Play Episode Listen Later Aug 10, 2022 1:34

A reliable source of qualified leads is the lifeblood of business for millions of entrepreneurs. But there's almost an infinite number of ways to generate leads. So how do you work out which channel, strategy or platform will work best for your business? I'm Darren Moffatt, host of the Nerds of Business podcast. In season 4 I'm joined by marketing experts, founders, and entrepreneurs from around the globe as we embark on a quest for answers in the Lead Generation Chronicles. We go put on the 80's gear and look at the old-school methods that many businesses are still using with great success today such as: Direct mail Telemarketing Referrals Networking And of course we take a deep dive into the digital channels that now dominate our lives such as: Facebook Google Ads Linked In & B2B leads SEO Youtube We even speak with people killing it on Tik Tok and Instagram. One entrepreneur reveals the method she's developed to generate millions of views, and most importantly, how to convert that attention into leads. So join me for the Lead Generation Chronicles. Coming soon, exclusive to Nerds of Business. This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

business tiktok nerds chronicles lead generation podcorn

UNCUT: Neuroscience In Marketing, with Simon Hawk

Play Episode Listen Later Oct 4, 2022 41:31

business marketing nerds neuroscience hawk uncut podcorn chartable

"The Lead Generation Chronicles" - Season 4 Trailer

Play Episode Listen Later Aug 10, 2022 1:34

business tiktok nerds chronicles lead generation podcorn

#34. UNCUT: Founder of SoSyncd.com dating app, Jessica Alderson pt 2

Play Episode Listen Later May 23, 2022 24:08 Transcription Available

founders business nerds dating apps uncut podcorn chartable alderson

#33. UNCUT: Founder of SoSyncd.com dating app, Jessica Alderson

Play Episode Listen Later Apr 7, 2022 25:51 Transcription Available

founders business nerds dating apps uncut podcorn chartable alderson spot on

#32. UNCUT: How A.I is disrupting content creation, with Suzette Bailey

Play Episode Listen Later Mar 2, 2022 37:33 Transcription Available

business ai nerds content creation disrupting uncut podcorn chartable

#31. How to apply the leadership lessons of disruptive entrepreneurs to bring your vision to life!

Play Episode Listen Later Jan 24, 2022 43:52 Transcription Available

ceo business entrepreneur mindset project nerds profound disruptive leadership lessons top three podcorn chartable our final bring your vision stockspot chris brycki insight matters startupaus

#30. When entrepreneurs go BAD: sociopaths, burnout & destructive behaviours that ruin people & kill companies

Play Episode Listen Later Dec 9, 2021 39:45 Transcription Available

business entrepreneur mindset burnout companies nerds ruin behaviour destructive elizabeth holmes theranos sociopaths maximise podcorn chartable insight matters

#29. Superhuman work ethic: how to leverage ambition and competitiveness to boost your entrepreneurial drive

Play Episode Listen Later Nov 25, 2021 57:32 Transcription Available

ceo business mindset elon musk drive nerds boost leverage ambition entrepreneurial work ethic superhuman competitiveness podcorn chartable stockspot chris brycki insight matters startupaus

#28. The ultimate ‘X-factor': how confidence drives entrepreneurs to bend rules & supercharge profits

Play Episode Listen Later Nov 2, 2021 50:56 Transcription Available

business entrepreneur mindset confidence nerds profits drives lifting bend x factor supercharge podcorn ultimate x ferran adri power posing stephanie thompson insight matters startupaus

#27. How to harness entrepreneurial creativity to disrupt markets & smash your competitors!

Play Episode Listen Later Oct 13, 2021 50:28 Transcription Available

#26. How ‘disruptive' entrepreneurs are using resilience to power a winning mindset

Play Episode Listen Later Sep 27, 2021 46:30 Transcription Available

ceo business entrepreneur mindset energy resilience nerds disruptive dyson podcorn winning mindset sam white 25the stockspot chris brycki insight matters startupaus

Season 3 Trailer: “Mindset of the disruptive entrepreneur”

Play Episode Listen Later Aug 30, 2021 2:42

amazon business australia mindset elon musk uber tesla companies nerds billion jeff bezos podcorn disruptive entrepreneur stephanie thompson

UNCUT: Elite Australian business coach Kerwin Rae – part 2

Play Episode Listen Later Aug 18, 2021 26:52 Transcription Available

ceo business nerds elite business coaches unstoppable uncut podcorn australian business kerwin rae

UNCUT: Elite Australian business coach Kerwin Rae – part 1

Play Episode Listen Later Jun 16, 2021 34:46 Transcription Available

tv ceo business nerds adhd elite business coaches unstoppable uncut podcorn kerwin greatest american hero 20how australian business kerwin rae

#22. Launch marketing: how to promote your new product or service to market for the first time

Play Episode Listen Later May 20, 2021 46:57 Transcription Available

ceo director head business marketing strategy service design launch product nerds promote pollen new product podcorn vegemite ustwo jessica sepel

#21. Seller beware! Navigating the pro's & con's of E-commerce & online distribution platforms

Play Episode Listen Later Apr 8, 2021 42:16 Transcription Available

#20. Raising capital for startups: how, when – & what venture capitalists look for in a product

Play Episode Listen Later Mar 17, 2021 55:03 Transcription Available

ceo director business google strategy design masters startups uber product invest nerds scale peloton vcs 10x venture capitalists pollen podcorn raising capital ustwo john foley

#19. We need to talk about ‘Business Models': choosing the right pricing & distribution for your product

Play Episode Listen Later Feb 24, 2021 40:55 Transcription Available

ceo director business google strategy design leader uber product nerds ikea saas pricing distribution vcs pollen podcorn ustwo jessica sepel

#18. Sourcing & manufacturing: how to build out (or improve) a supply chain for your business or start up

Play Episode Listen Later Feb 14, 2021 48:05 Transcription Available

#17. The I.P Conundrum: when – or even if – to protect your business with patents & trademarks

Play Episode Listen Later Jan 28, 2021 55:40 Transcription Available

#16. Prototyping is fun! How to bring your product (or service) to life for testing and production

Play Episode Listen Later Jan 13, 2021 47:22 Transcription Available

#15. Product planning: how to develop your ‘idea' into a real thing people will actually buy

Play Episode Listen Later Dec 16, 2020 55:35 Transcription Available

ceo director head business strategy design product nerds empathy develop agile real thing differentiating pollen google glass podcorn ustwo externalities product planning

#14. How to validate your product idea, & avoid creating a ‘money pit' that destroys your life!

Play Episode Listen Later Dec 1, 2020 44:45 Transcription Available

#13. Product ideation: how to ‘think' your way to a BILLION dollar business idea

Play Episode Listen Later Nov 17, 2020 61:26 Transcription Available

UNCUT: The mindset secrets of top entrepreneurs - part 2

Play Episode Listen Later Nov 4, 2020 13:39 Transcription Available

ceo business mindset secrets planet nerds uncut podcorn asx entrepreneur mindset top entrepreneurs vinomofo nearmap andre eikmeier

UNCUT: The ‘mindset secrets' of top entrepreneurs revealed – part 1

Play Episode Listen Later Oct 21, 2020 16:55 Transcription Available

business mindset secrets nerds revealed pics uncut peanut butter podcorn afr entrepreneur mindset top entrepreneurs

#10. UNCUT: How to get & keep ‘momentum' in your business w/ Mike Berland

Play Episode Listen Later Oct 6, 2020 49:14 Transcription Available

ceo business interview data robots nerds practical momentum maximum uncut crocs singularity technological podcorn berland

#9. Uh-oh brand damage: what to do when your brand turns to sh*t

Play Episode Listen Later Sep 23, 2020 50:25 Transcription Available

business google brand nerds reveal damage kfc uh oh nab podcorn rio tinto qbe sam wilkinson

#8. B2B branding: how it's different, and what you can do to be #1 in your B2B market

Play Episode Listen Later Sep 8, 2020 37:23 Transcription Available

#7. Brand loyalty: how to turn ‘customers' into raving ‘fans' who grow the business for you!

Play Episode Listen Later Aug 25, 2020 36:20 Transcription Available

ceo business brand nerds saas pics peanut butter harley davidson raving podcorn asx brand loyalty benign nearmap

#6. How to use ‘brand equity' to fatten profits & extract a higher sale price for your business upon exit

Play Episode Listen Later Aug 12, 2020 40:32 Transcription Available

#5. How to grow ‘brand awareness' for maximum impact, with the least amount of effort

Play Episode Listen Later Jul 29, 2020 41:36 Transcription Available

#4. Rebranding is HOT: when is the right time for you, & how to make it work for staff, customers & shareholders

Play Episode Listen Later Jul 14, 2020 37:35 Transcription Available

business australia apple nerds coo customers coca cola coke pepsi harvey weinstein right time rebranding sme shareholders make it work lj podcorn afr lj hooker

#3. How to launch a brand (or startup / product) with no money, get attention, & look like a complete superstar!

Play Episode Listen Later Jun 29, 2020 36:07 Transcription Available

#2. Brand positioning: how to ‘carve out' market share & annoy the hell out of your competitors

Play Episode Listen Later Jun 15, 2020 41:45 Transcription Available

#1. How to create a $100 million brand: the secret to designing a brand identity so good it can take you from start-up to the ‘rich list'

Play Episode Listen Later May 31, 2020 41:49 Transcription Available

secret rich brand global startups planet branding seo designing analytics feature sneak brand identity afr fred schebesta vinomofo andre eikmeier

‘Nerds Of Business' – Podcast Trailer

Play Episode Listen Later Apr 26, 2020 2:17

ceo new york amazon business australian nerds eleven podcorn

Claim Nerds of Business

In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

Claim Cancel

Nerds of Business

Search for episodes from Nerds of Business with a specific topic:

Latest episodes from Nerds of Business

‘Nerds Of Business' – Podcast Trailer

#1. How to create a $100 million brand: the secret to designing a brand identity so good it can take you from start-up to the ‘rich list'

#2. Brand positioning: how to ‘carve out' market share & annoy the hell out of your competitors

#3. How to launch a brand (or startup / product) with no money, get attention, & look like a complete superstar!

#4. Rebranding is HOT: when is the right time for you, & how to make it work for staff, customers & shareholders

#5. How to grow ‘brand awareness' for maximum impact, with the least amount of effort

#6. How to use ‘brand equity' to fatten profits & extract a higher sale price for your business upon exit

#7. Brand loyalty: how to turn ‘customers' into raving ‘fans' who grow the business for you!

#8. B2B branding: how it's different, and what you can do to be #1 in your B2B market

#9. Uh-oh brand damage: what to do when your brand turns to sh*t

#10. UNCUT: How to get & keep ‘momentum' in your business w/ Mike Berland

UNCUT: The ‘mindset secrets' of top entrepreneurs revealed – part 1

UNCUT: The mindset secrets of top entrepreneurs - part 2

#30. When entrepreneurs go BAD: sociopaths, burnout & destructive behaviours that ruin people & kill companies

#13. Product ideation: how to ‘think' your way to a BILLION dollar business idea

#14. How to validate your product idea, & avoid creating a ‘money pit' that destroys your life!

#15. Product planning: how to develop your ‘idea' into a real thing people will actually buy

#16. Prototyping is fun! How to bring your product (or service) to life for testing and production

#17. The I.P Conundrum: when – or even if – to protect your business with patents & trademarks

#18. Sourcing & manufacturing: how to build out (or improve) a supply chain for your business or start up

#19. We need to talk about ‘Business Models': choosing the right pricing & distribution for your product

#20. Raising capital for startups: how, when – & what venture capitalists look for in a product

#21. Seller beware! Navigating the pro's & con's of E-commerce & online distribution platforms

#22. Launch marketing: how to promote your new product or service to market for the first time

UNCUT: Elite Australian business coach Kerwin Rae – part 1

UNCUT: Elite Australian business coach Kerwin Rae – part 2

Season 3 Trailer: “Mindset of the disruptive entrepreneur”

#26. How ‘disruptive' entrepreneurs are using resilience to power a winning mindset

#27. How to harness entrepreneurial creativity to disrupt markets & smash your competitors!

#28. The ultimate ‘X-factor': how confidence drives entrepreneurs to bend rules & supercharge profits

#29. Superhuman work ethic: how to leverage ambition and competitiveness to boost your entrepreneurial drive

#31. How to apply the leadership lessons of disruptive entrepreneurs to bring your vision to life!

#32. UNCUT: How A.I is disrupting content creation, with Suzette Bailey

#33. UNCUT: Founder of SoSyncd.com dating app, Jessica Alderson

UNCUT: Neuroscience In Marketing, with Simon Hawk

#34. UNCUT: Founder of SoSyncd.com dating app, Jessica Alderson pt 2

"The Lead Generation Chronicles" - Season 4 Trailer

UNCUT: Neuroscience In Marketing, with Simon Hawk

"The Lead Generation Chronicles" - Season 4 Trailer

#34. UNCUT: Founder of SoSyncd.com dating app, Jessica Alderson pt 2

#33. UNCUT: Founder of SoSyncd.com dating app, Jessica Alderson

#32. UNCUT: How A.I is disrupting content creation, with Suzette Bailey

#31. How to apply the leadership lessons of disruptive entrepreneurs to bring your vision to life!

#30. When entrepreneurs go BAD: sociopaths, burnout & destructive behaviours that ruin people & kill companies

#29. Superhuman work ethic: how to leverage ambition and competitiveness to boost your entrepreneurial drive

#28. The ultimate ‘X-factor': how confidence drives entrepreneurs to bend rules & supercharge profits

#27. How to harness entrepreneurial creativity to disrupt markets & smash your competitors!

#26. How ‘disruptive' entrepreneurs are using resilience to power a winning mindset

Season 3 Trailer: “Mindset of the disruptive entrepreneur”

UNCUT: Elite Australian business coach Kerwin Rae – part 2

UNCUT: Elite Australian business coach Kerwin Rae – part 1

#22. Launch marketing: how to promote your new product or service to market for the first time

#21. Seller beware! Navigating the pro's & con's of E-commerce & online distribution platforms

#20. Raising capital for startups: how, when – & what venture capitalists look for in a product

#19. We need to talk about ‘Business Models': choosing the right pricing & distribution for your product

#18. Sourcing & manufacturing: how to build out (or improve) a supply chain for your business or start up

#17. The I.P Conundrum: when – or even if – to protect your business with patents & trademarks

#16. Prototyping is fun! How to bring your product (or service) to life for testing and production

#15. Product planning: how to develop your ‘idea' into a real thing people will actually buy

#14. How to validate your product idea, & avoid creating a ‘money pit' that destroys your life!

#13. Product ideation: how to ‘think' your way to a BILLION dollar business idea

UNCUT: The mindset secrets of top entrepreneurs - part 2

UNCUT: The ‘mindset secrets' of top entrepreneurs revealed – part 1

#10. UNCUT: How to get & keep ‘momentum' in your business w/ Mike Berland

#9. Uh-oh brand damage: what to do when your brand turns to sh*t

#8. B2B branding: how it's different, and what you can do to be #1 in your B2B market

#7. Brand loyalty: how to turn ‘customers' into raving ‘fans' who grow the business for you!

#6. How to use ‘brand equity' to fatten profits & extract a higher sale price for your business upon exit

#5. How to grow ‘brand awareness' for maximum impact, with the least amount of effort

#4. Rebranding is HOT: when is the right time for you, & how to make it work for staff, customers & shareholders

#3. How to launch a brand (or startup / product) with no money, get attention, & look like a complete superstar!

#2. Brand positioning: how to ‘carve out' market share & annoy the hell out of your competitors

#1. How to create a $100 million brand: the secret to designing a brand identity so good it can take you from start-up to the ‘rich list'

‘Nerds Of Business' – Podcast Trailer

Claim Nerds of Business

On the way!