Podcasts about vinomofo

Ever faced seemingly insurmountable obstacles on your path to success? That's the reality for many entrepreneurs, including our guest André Eikmeier, the tenacious co-founder of VinoMofo and founder of Good Empire. Andre's tale is one of relentless ambition, influenced by his father's immigrant entrepreneurial spirit. He takes us on a journey that's as diverse as it is compelling—from early career aspirations in acting and singing to the rollercoaster ride of business ventures, both failed and triumphant.Turning to the emotional battlefield of innovation, we discuss the cultural paradox of entrepreneurial glory versus the actual high-stakes game of creating something from nothing. André reveals the stark truth behind the scenes of his ventures, including the financial and personal struggles that often go unnoticed. Our conversation serves as a reminder that even amidst the glamour of success stories like Canva and Atlassian, the path of a founder is fraught with challenges that demand resilience and a nurturing ecosystem to thrive.As we wrap up, André reflects on his transformation from a self-focused entrepreneur to a socially conscious leader, revealing how personal responsibility and the desire to effect positive change became central to his mission. We also recognise the power of community engagement and encourage listeners to become part of the conversation. Andre's vulnerability in sharing the raw intricacies of startup life offers a beacon of hope and a repository of wisdom for those navigating their own entrepreneurial odysseys.Follow André and Good Empire:https://www.linkedin.com/in/andreeikmeier/https://www.goodempire.org APG EliteMentoring - Management - ConsultingDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

Tully and Jill chat about what goes on behind the scenes of wine buying for Vinomofo and how the wines are chosen. A fabulous model (vinomofo) and fabulous person (Tully). @thewineshowaustralia @tullymauritzen

A great thinker, strategist and business leader, Paul talks to us about his journey and learning experiences as CEO and how he led SYC to become one of the largest and most innovative purpose Organizations in Australia.As a not-for-profit veteran, with over 18 years of experience as a CEO of some of our most game-changing organisations including Vinomofo, Paul Edgington knows one thing:   There's no such thing as a Proper CEO.So don't bother trying.  Starting off as a sixteen-year-old who walked into his local pizza joint and thought, hey, I could run this place, Paul has learned some serious lessons in leadership.  In this episode, we explore:

In this episode of Add To Cart, we are joined by Kate Collinson from Kate Collinson Consulting. One of the most requested topics for us to cover is the impending change from Google Universal Analytics to Google Analytics 4. So, to satisfy this need for knowledge around the topic, I immediately turned to eCommerce marketing extraordinaire and friend of the podcast Kate Collinson. Kate is an independent consultant and has worked with eCommerce brands including Nimble, Kat the Label, Vinomofo, The Memo and heaps more. As you'll hear, Kate has written a comprehensive Google Universal Analytics course and is about to release her new course helping marketers get up to speed in Google Analytics 4. In this conversation we cover the change that you can expect between Universal Analytics and GA4, how to implement GA4 on your store and why the hell conversion rate has disappeared. The shock! The horror! Links from the episode:Packleo (sponsored)Shopify Plus and Milligram (sponsored)Questions answered:Why do retailers need to move over to GA4 asap?What is different about GA4 compared to Universal Analytics?What tips can you share for eCommerce managers who want to start getting familiar with GA4?This episode was brought to you by… Shopify PlusPackleoAbout your co-host: Kate Collinson from Kate Collinson ConsultingKate is an eCommerce consultant & growth marketer specialising in Shopify & Shopify Plus with over a decade's experience in eCommerce. She's often called a “digital Swiss army knife” by clients, with a wide skillset spanning data & analytics, digital and platform strategy, paid media and customer lifecycle marketing. Kate works with retailers including The Daily Edited, Biome, Kat the Label and Juliette Hogan, using data-based insights to set monthly targets and grow their revenue year on year.You can contact Kate at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! See acast.com/privacy for privacy and opt-out information.

Leaving a Legacy of Love and Humility with Paul Edginton : EP 6A builder of legacies through love and humility is what excites Paul Edginton. Right from his childhood, Paul realised that a life of service to somebody else is the true meaning of purpose which he brings to his roles in the not-for-profit and business world.Paul has enriched the lives of youth on the streets for many, many years and changed the thinking of how not-for-profit businesses operate. As CEO, he's taken SYC from a $400K members profit to a $30M+ balance sheet. Taking this knowledge to the role he has now as CEO of Vinomofo, he uses the core value of love to permeate every aspect.  Paul's quiet but commanding personality shines in this conversation as he delves into some enticing questions around:·      Leadership in the business world today·      The advantage you can teach your kids for the future of business·      His personal life and how that's entwined with how he operates in the business world·      How love is central to the business landscape·      What's made him a better CEO·      What in his childhood led to the type of businessman he is todayMy key takeaways from this conversation with Paul are:·      Refuse & Decide – I refuse to accept that and I decide to do something differently·      Failure is to be looked at as school fees – some are expensive ·      “Love” makes corporates uncomfortable A quote from the conversation that stuck with me: “If you can do it, then do it! If you don't know how, I'll show you. If you can but won't, then go away!” Great books Paul recommends:Of Mice & Men by John Steinbeckhttps://www.amazon.com/Mice-Men-John-Steinbeck/dp/0140177396Who Moved My Cheese by Spencer Johnsonhttps://www.amazon.com.au/Moved-Cheese-Spencer-M-D-Johnson/dp/0091816971 Connect with Paul here: https://www.linkedin.com/in/paul-edginton-5047a511/Thank you for listening, if you enjoyed the episode, please rate the show and write a review that shares with others what you enjoyed the most.   We love hearing from you so please drop us an email hello@kristianlivolsi.com.au Don't forget to Subscribe to this channel for updates and future podcasts!  If you have any questions about today's podcast or want to get in touch send me a message or book a call here https://businessgrowthmindset.com/ Follow me on Facebook: https://www.facebook.com/kristianlivolsi LinkedIn: https://www.linkedin.com/in/kristianlivolsi/ Twitter:  https://twitter.com/kristianlivolsi  #KristialLivolsi #Podcast #BusinessGrowth #GrowYourBusiness #GrowthMindset #TrustedAdvisor #BusinessOwners #Success #BusinessCoach #BusinessTips #startup #entrepreneur   If you know any Top Achievers that we should have on the show get in touch with us at podcast@businessgrowthminset.com.au 

From Failure to Global Success with André EikmeierAfter years of poverty, stupidity, half an accounting degree, a failed family business, an acting career in four out of five of Australia's worst TV shows, a singing career that never transcended being lead singer in a One Hit Wonders covers band, a failed theatre production company, a film production company that never broke out of making corporate videos for wineries with no money, an online wine social site which made absolutely no money, and a year-long kombi wine adventure travelling round the country... Andre finally launched wine startup, Vinomofo, with his brother-in-law Justin, and they grew it from two founders in his garage into a $100m wine brand, uniting a community of passionate wine lovers all around world.In 2018 he left Vinomofo to create Good Empire. A platform to unite and empower a global community to live a more purposeful, connected and impactful life, and help create a more equal, abundant and sustainable world.He's a thought sharer and passionate speaker on purpose and change for good. Sharing his learnings from failure, creating a human culture, the importance of standing for something, building communities, and ultimately the key to living a more connected, purposeful, and impactful life.In this episode André talks about the importance of focus and keeping your eyes on the money.  That's right making sure you focus on the cash in your business. He tells us how energy is the most grossly undervalued resources and f$%k yeah we agree!!!There are many gold nuggets throughout the conversation and one which I picked up in my notes was that active procrastinators use the anxiety for purpose.Check out André's Linkedin Profile and connect with him https://www.linkedin.com/in/andreeikmeier/ Thank you for listening, if you enjoyed the episode please rate the show and write a review that shares with others what you enjoyed the most. We love hearing from you so please drop us an email hello@kristianlivolsi.com.au Don't forget to Subscribe to this channel for updates and future podcasts!If you know any Top Achievers that we should have on the show get in touch with us at podcast@businessgrowthmindset.com.au

It's been described as ‘TikTok for doing good', a global impact loyalty program, and an app that empowers and challenges people to take action on some of the world's biggest problems like hunger, poverty and climate change.  Founder Andre Eikmeier joins us to share where his inspiration came from, how he realised that he didn't need to figure out how to save the world, plenty of smart people before him were onto that, he just needed to figure out how to empower people to take action and have visibility of their impact. Say hello to the next big thing: Good Empire.  How did Andre go from co-founding Aussie online wine retailer, Vinomofo, to building a new company that's set out to tackle the world's biggest issues? Change is hard, and humans love convenience, so how will Good Empire motivate people to take action? What advice does Andre have for entrepreneurs and business leaders? And perhaps the biggest question, what's an app got to do with saving the world?

John Clark from Vinomofo joined the boys to discuss a couple of good drops

Andre EikmeierAndre is the founder of Good Empire, a platform to unite and empower a global community to live more purposeful, connected and impactful lives. The future state here is to create a more equal, abundant and sustainable world. You might know Andre from his previous project, Vinomofo, which he founded and ran with his brother in law Justin. Andre and Justin grew it from his garage into a $100m wine brand, uniting a community of passionate wine lovers all around the world.Neon TreehouseI'm really pleased to announce that Humans of Purpose has partnered with digital agency and major season sponsor, Neon Treehouse. Neon Treehouse are a bold and creative team, delivering bright and imaginative solutions in the digital space. They are the digital agency I would send any of my trusted friends or colleagues to.Your SupportHumans of Purpose is independent, primarily self-funded and locally produced. We are supported by our generous community of listeners. A big thankyou goes out to our amazing Patreon supporters:Deb, Joel, Carmen, Levi, Bee, Lyndon and Joe, Misha and Sabina. Support us today for as little as the price of a single coffee per month. I'll send you an awesome exclusive Humans of Purpose tote bag (valued at $25) and you will help shape the podcast moving forward. See acast.com/privacy for privacy and opt-out information.

When we first spoke with Justin Dry five years ago, he was riding the proverbial wave of success with his start-up online wine retailer. Since then, Vinomofo has matured into a multimillion-dollar company with a growing focus on overseas expansion. How has he maintained the company's ethos of “no BS and no bow ties” while expanding his mofo tribe? In Part 2 of the Vinomofo story, Justin Dry shares some of the biggest lessons he's learned as CEO of an expanding empire. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

To join this club you have to make a pledge: “There is no right or wrong, there is only what I like and don't like.” In 2011, in an industry full of pretention, Justin Dry and Andre Eikmeier founded an online wine community with down-to-earth ideals. By July 2016 Vinomofo had 450,000 members and set its sights on overseas markets. In this first part of the Vinomofo story, Justin Dry explains how Vinomofo fought off the big wine sellers by offering some of the very best wines at great prices – and built a passionate following in the process. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

Justin Dry lost his house not once, but twice, before he learned to trust his gut.  With each loss, the robust Vinomofo founder has picked himself up off the cellar floor and come at it again from a new angle.  Dry has aged wisely. He's grown from the classic idea-machine entrepreneur, through record funding rounds and tough decisions, to responding to crises with exactly the right kind of genius to pull his premium wine delivery business through.  Now that VinoMofo's matured through “the difficult teenage years”, Dry's full of ideas for the future. His new role as Chief Entrepreneur is perfectly paired with his enterprising spirit.  So what's next for the irreverent wine boss? And what can he teach you about come-backs after setbacks?  +++  Curveball is a production of Deadset Studios. Leaders reveal their darkest moments and how to deal with those things that come out of nowhere.  Keep up to date with Curveball by following @_deadsetstudios on Twitter and @deadsetstudios on instagram.   Want more from your leadership journey? To get more life lessons from delivered to you directly, sign up to Curveball's LinkedIn newsletter!   Find out more about the show or suggest a guest by visiting www.curveballshow.com    This was episode was produced by Rachel Fountain and edited by Liam Riordan.   The executive producers are Rachel Fountain and Kellie Riordan.  We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the land on which this show was made.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Staring down a board coup when they're baying for your scalp. Taking back control when you've sold a stake in your company. Trusting your vision when you've lost it all before.   Curveball is back and the stakes have never been higher.  Join host Kellie Riordan as she navigates her own start-up journey and learns from other leaders about how they thrive when the chips are down.  Richmond Tigers president Peggy O'Neal. Vinomofo founder Justin Dry. Australia's longest-serving Sex Discrimination Commissioner Elizabeth Broderick. These leaders have used smarts, hard work and resilience to make it through their own trials by fire.  Make sure you follow Curveball in your podcast app, so you don't miss an episode.  Curveball is a production of Deadset Studios.  +++  Curveball is the show where leaders are honest about their darkest moments. We take you inside a company at a pivotal moment and share tips on how to thrive in challenging times.   Keep up to date with Curveball by following @_deadsetstudios on Twitter and @deadsetstudios on instagram.   And if you need more insightful leadership conversation and inspiration in your life, sign up to Curveball's LinkedIn newsletter! We cherry pick the choicest lessons for you and deliver them right into your inbox.  Find out more about the show or suggest a guest by visiting www.curveballshow.com    This episode was produced by Rachel Fountain, with sound design by Kristina Miltiadou. We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the land on which this show was made.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Justin Dry is an Entrepreneur, Investor and Co-Founder of Vinomofo, one of Australia's fastest-growing companies. See acast.com/privacy for privacy and opt-out information.

The CEO and founder of online wine retailer Vinomofo is stepping down as the company makes moves towards a potential IPO. Investors in video game retailer GameStop lost over $2B in a day thanks to Reddit traders rebelling against professional ‘short-seller’ investors. Clubhouse, a new audio-based social network, has raised $130M to take social media to what it thinks is the next level. --- Save money and win prizes up to $250k weekly: https://bit.ly/Wintheweek Free credit score: https://bit.ly/fluxcreditscore Start your money journey: https://www.flux.finance/ Newsletter: https://www.flux.finance/newsletter Instagram: http://bit.ly/fluxinsta TikTok: https://www.tiktok.com/@flux.finance --- The content in this podcast reflects the views and opinions of the hosts, and is intended for personal and not commercial use. We do not represent or endorse the accuracy or reliability of any opinion, statement or other information provided or distributed in these episodes.

If there was one thing you think society should talk more about, what would it be? “The C word is killing us. Convenience. It’s the most destructive human trait. Moreso even than greed.  Fast. Disposable. Cheap. Instantly gratifying. I think we all need to change our thinking and conversations around "convenience" being a good thing. Because it raises the question - WHY do we need this convenience? What are we making more time for? And what are we losing in the process? Mindfulness. Experience.” _____ André Eikmeier is a $100m startup founder, brand visionary, adventurer, storyteller, and passionate thought leader on purpose, culture, growing tribes and being human. He talks openly about his own failures and the insights that have shaped him and built his success. As a startup founder and champion of change for good, André is probably best known for co-founding and building online wine startup Vinomofo into a $100m global company renowned for its strong customer culture and helped change the very brand of wine in this country - I myself was an early fan of the brand & still buy (way too much) from them today!! Life before that is a twenty-year story of 5 failed businesses and 3 different careers, from writing to acting on screen and stage to fronting Australia’s biggest covers band of the 90s...mixed in with a year-long kombi wine adventure. In 2018, André founded Good Empire, a global community platform to gather, unite and empower people to live more connected, purposeful, and impactful lives. As a guy with a strong moral code and champion of change for good - he seems to hit his soul's work. With Year of the Planet they’re helping people change their lives to live more sustainably, and now the One Million Butterflies project is helping empower and reconnect people around the world through this time of big change, fear and uncertainty. He’s driven by purpose, to bring to life into a more equal, abundant and sustainable world. Andre is a big thinker and our conversations often cover a wide range of topics...I can’t wait to see where this one takes us! Connect and find out more about Andre here;- Website: goodempire.org LinkedIn: https://www.linkedin.com/in/andreeikmeier/ Instagram: @andre.eikmeier  and @the.good.empire Other resources: yearoftheplanet.org and onemillionbutterflies.org. And for more information about the Wabi Sabi Series, please find us here:- https://wabisabiseries.com/ Connect with us on Instagram here:- @thewabisabiseries Connect with us on Facebook here - @thewabisabiseries If you have a burning topic you’d love society to talk more about, or know someone who’d be great to come on our podcast, drop us a line at hello@wabisabiseries.com

 In The Spotlight, Rachel Kelly spoke to Michael Parmeter, General Manager, Singapore at Vinomofo on how the business of wine has been impacted by the Covid-19 pandemic and how Vinomofo has been keeping up. See omnystudio.com/listener for privacy information.

BONUS: special 'uncut' episode. 'Entrepreneur Mindset' Is A Key Input Into The Success Of Any Business Or Start-Up. In Part 2 of the Mindset Special, Three More Top Entrepreneurs Share Their Secrets For Channeling The Creativity That Is At The Heart Of All Problem Solving.Guest Bios: Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au). Andre Eikmeier – cofounder of $100 million online wine retailer, (https://Vinomofo.com.au) Also founder of The Good Empire and Year of the Planet. Mike Berland (https://www.linkedin.com/in/mike-berland-a3968012/)– founder & CEO and image consultant, director at the Decode M (https://www.decode-m.com/)  Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Subscribe to our newsletter: https://webbuzz.com.au/nerds (https://Webbuzz.com.au/nerds) You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) Full text https://webbuzz.com.au/category/nerds/ (transcriptions of episodes here) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

Justin Dry’s business career is very much like a good bottle of wine. The culmination of years of meticulously mastering a craft, and blending that knowledge into something that improves with age. In this episode of Disciplinn, Justin covers the highs, and numerous lows of getting to where he is now, CEO of Vinomofo, a great brand and a great showcase for how one business model can be brilliantly be adapted to dominate different verticals. This episode should be mandatory listening for any entrepreneur; success, failure, capital raising, failed deals, successful M&A, buy back and then master of ones domain. It’s an incredibly journey. Enjoy our discussion.

Standing in the aisle of the bottle shop looking baffled, being guided by an ‘anything but the chardy Aunty Jan drinks' rule. We've all been there.  Wine snobbery belongs in the past, according to this online wine retailer. Their dream is to democratise wine by taking out the bullsh*t, simplifying the decision making process and talking to customers in a language they understand. We taste test wine and find out how you delight a nation of wine lovers with Vinomofo's Head of Marketing, Mariano Fa

**** Re-releasing this one for something different as a very big, exciting guest had to postpone last minute this week AND I realised some of you have only just joined and may not have caught up on our back catalogue! Also realised how much I've learnt about audio plus we recorded this in a very noisy hotel, but it's still a zinger so I hope you enjoy! **** I mean, what words really are there to do this week's guest justice and adequately explain the feelings you can only imagine I felt being lucky enough to sit down with him for a chat about seizing the yay. As I've been bombarding you about on socials, I'm sure most of you already know I met the inimitable Gary Vaynerchuck last week when he was briefly in Melbourne to launch the epic collaboration between his new company, Empathy Wines, and Aussie wine legends, Vinomofo, thanks to another amazing Seize the Yay guest and Vinomofo founder, Justin Dry. Ahead of every curve with his astonishing intuition, Gary Vee has gone from former Soviet Union migrant to worldwide entrepreneurial sensation embracing e-commerce before the term was coined taking his family wine business from a $3million to $60million turnover when he took over the reins and producing content prolifically since YouTube was just four months old. The accolades and achievements since then are too many to list, but most importantly not as relevant to list as you might expect despite him having since founded VaynerMedia as well as investing early in many of the world's biggest beasts a la Facebook, Snapchat, Venmo etc. Not having been quite sure what to expect, it was so delightful to be met with an incredibly humble, hardworking and honest person focused more on redefining success away from financial metrics and external approval and towards happiness and love – he is definitely seizing his yay and I'm SO grateful he shared some of it on the show. Full video will follow shortly too! Ladies and gentleman, Gary Vee… + See show notes here + Announcements on Insta at @spoonful_of_sarah + Subscribe to not miss out on the next instalment of YAY!

You're listening to The Growth Manifesto Podcast, a Zoom video series brought to you by Webprofits where we talk about how to drive business and marketing success. This episode is a discussion with Mariano Favia - Head of Marketing at Vinomofo. We talk about how to use data personalisation and customer experience to drive extraordinary growth.

Andre Eikmeier, he previously founded VINOMOFO a wine brand that is now worth over $100 million. He left VINOMOFO just over 1 year ago and founded a new startup called Good Empire.Good Empire had to make some huge pivots and changes due to COVID19 and has finally settled on two amazing programs created to help people to do good.The first program is called Year of the Planet and helps individuals reduce their impact on the planet through a 12 month program, making 1 small change each month. In its first few months over 8000 people globally signed up to this movement and then COVID hit! Another pivot was needed. We've now relaunched the program!The second program was created off the back of COVID19 and is called One Million Butterflies. It's a 12 week program helping people through times of crisis.Andre is a passionate and inspiring leader with a vision to change the world and make it a better place. In this conversation : Andre explains his motivation as entrepreneur. His vision and purpose of starting Good EmpireHis journey as entrepreneur ( Success and failure) Impact of COVID19 in his startup. Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=BDL59C3CUWGXS&source=url)

Episode 91 - Justin Dry from the award-winning DTC wine brand Vinomofo Justin Dry is an Entrepreneur, Investor and Co-Founder + CEO of Vinomofo, one of Australia’s fastest-growing companies. Launched in April 2011 from a little garage in Adelaide, Vinomofo now operates in Australia, NZ and Singapore. Winners of Fastest Growing Company at the Deloitte Tech Fast 50 Awards 2013, Online Business of the Year at the Australian Startup Awards 2014, Best Startup at the SmartCompany Startup Awards 2014, Online Retailer of the Year 2015 at the ORIA’s, Telstra Business of the Year - Victorian Telstra Business Awards 2016, Hot Innovator 2017 at the Power Retail awards and Hottest Aussie Online Retailer and the StartCon E-commerce Company of the Year 2018, amongst many others. Outside of his business, Justin is a husband, dad, wine lover and islomaniac. In this podcast, we talk about how Justin was born into the wine industry with a lot of his family coming from the wine world and starting some first vines in the Barossa Valley. Always an entrepreneur, Justin worked in tech and property before coming back to wine and started Vinomofo in 2011. We discuss how the brand has had to change since COVID including all his staff working from home and the warehouse needing a shift in how it gets its job done. We also discuss if WFH will continue and how that will change people have hospitality experiences and most importantly restaurants and bars. Please find out more about Justin and Vinomofo here: Website: https://www.vinomofo.com/ Instagram: https://www.instagram.com/vinomofo/ Youtube: https://www.youtube.com/user/vinomofo --- Send in a voice message: https://anchor.fm/principle-of-hospitality/message

Last time we spoke with Justin Dry four years ago, he was riding the proverbial wave of success with his start-up online wine retailer. Since then, Vinomofo has matured into a multimillion-dollar company with a growing focus on overseas expansion. How has he maintained the company’s ethos of “no BS and no bow ties” while expanding his mofo tribe? In Part 2 of the Vinomofo story, Justin Dry shares some of the biggest lessons he’s learned as CEO of an expanding empire. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

To join this club you have to make a pledge: “There is no right or wrong, there is only what I like and don’t like.” In 2011, in an industry full of pretention, Justin Dry and Andre Eikmeier founded an online wine community with down-to-earth ideals. By July 2016 Vinomofo had 450,000 members and set its sights on overseas markets. In this first part of the Vinomofo story, Justin Dry explains how Vinomofo fought off the big wine sellers by offering some of the very best wines at great prices – and built a passionate following in the process. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

Qantas wants government support to break down borders and encourage intra-state travel. Vinomofo is looking to make the most of recent interest in online retailers by going public. US tech stocks are leading the way for the share market bull market - and it's affecting us down under. --- Start your money journey: https://www.flux.finance/ Instagram: http://bit.ly/fluxinsta Facebook group: http://bit.ly/whatthefluxgroup TikTok: https://www.tiktok.com/@flux.finance --- The content in this podcast reflects the views and opinions of the hosts, and is intended for personal and not commercial use. We do not represent or endorse the accuracy or reliability of any opinion, statement or other information provided or distributed in these episodes.

Season 1: 'The Branding Series' / Episode # 6 Brand equity Is the key higher margins now, & bigger price when you sell the business later. Branding Experts And Top Entrepreneurs Reveal how to grow brand equity, why its such a driver of wealth.Guest Bios: Neil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up. Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR's young rich list. Andre Eikmeier (https://twitter.com/andre_eikmeier) is cofounder of $100 million online wine retailer, Vinomofo (https://vinomofo.com.au) Also founder of The Good Empire and Year of the Planet. Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/) What to listen out for: 0.39 Jeff Bezos quote on brands 1.23 Walter Landor quote on branding 2.53 Is Jeff Bezos & Amazon the 'Sith Lord' of modern day commerce 5.41 Technical explanation of what brand equity is 8.19 Why brand equity is important and the opportunities it creates 12.47 Fred Schebesta from Finder.com.au on how they grew brand equity 18.25 Technical explanation of how a business can grow brand equity 21.36 Andre Eikmeier on how Vinomofo grew their brand equity 26.07 NERD SUPERPOWER regular segment Andre Eikmeier 27.43 FEATURE STORY: interview with Neil Luo of Airwallex 38.05 NERD UNDER PRESSURE regular segment with Fred Schebesta of Finder Resources & links: 1.Jeff Bezos quote on brand marketing https://www.forbes.com/sites/williamarruda/2016/09/06/the-most-damaging-myth-about-branding/#7f44412e5c4f (https://www.forbes.com/sites/williamarruda/2016/09/06/the-most-damaging-myth-about-branding/#7f44412e5c4f) 2.Amazon overtakes Apple to become worlds biggest brand valued at $315 billion https://www.business-standard.com/article/pti-stories/amazon-dethrones-google-as-top-global-brand-survey-119061100304_1.html (https://www.business-standard.com/article/pti-stories/amazon-dethrones-google-as-top-global-brand-survey-119061100304_1.html) 3.Walter Landor the brand designer https://en.wikipedia.org/wiki/Walter_Landor (https://en.wikipedia.org/wiki/Walter_Landor) 4.'The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google' by Scott Galloway https://books.google.com.au/books/about/The_Four.html (https://books.google.com.au/books/about/The_Four.html) ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Subscribe to our newsletter: https://webbuzz.com.au/nerds (https://Webbuzz.com.au/nerds) You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds (https://twitter.com/business_nerds) Facebook: https://www.facebook.com/nerdsbusiness/ (https://www.facebook.com/nerdsbusiness/) Linked in: https://www.linkedin.com/company/nerds-of-business/ (https://www.linkedin.com/company/nerds-of-business/) Full text https://webbuzz.com.au/category/nerds/ (transcriptions of episodes here) This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

My guest for Ep123 of The Startup Playbook Podcast was the Founder of Eucalyptus, Tim Doyle. Tim is one of the most renowned marketers in Australia. He was previously the Head of Marketing for Direct to Consumer (DTC) mattress brand, Koala, taking the business from $500,000 in revenue a month to a business turning over $100M a year. He is now the Founder of Eucalyptus, a brand engine that builds and runs digital consumer companies. They currently have two products currently in market, Pilot and Kin which are brands that focus on mens  health and women's fertility respectively. During this interview, Tim also announced that Eucalyptus is a few short weeks away from launching their 3rd product, a skin care brand called software.skin. To date, Eucalyptus has raised over $8M in funding from the likes of Blackbird Ventures and W23, Woolworths Corporate Venture Capital arm. We covered a wide variety of topics in this interview including: Insights and lessons from running digital campaigns for the Labor party in the 2016 electionHow to build high performing growth teamsBuilding traction and finding your first few customers on a budgetHow to find white space opportunities and channels for growthFundraising process for DTC and other “off trend” startups& much more Full interview below! Show notes: Koala MattressEucalyptusPilotKin FertilitySoftware.skin (watch this space!)Dany Milham (Co-founder @ Koala)Steve SmithVinomofoJustin Dry (Co-founder & CEO of Vinomofo) on Startup Playbook Ep003Shoes of PreyJodie Fox (Co-founder of Shoes of Prey) on Startup Playbook Ep018Customer Acquisition Cost (CAC)Cost Per Mille (CPM)Blackbird VenturesSam Wong (Partner @ Blackbird)Nick Crocker (General Partner @ Blackbird)Niki Scevak (Co-founder & Partner @ Blackbird)Charlie Gearside (Founder @ Eucalyptus)UnileverProctor & GambleLMVHMike HalliganScratchPetCirclechewy.comShoe Dog, by Phil Knight (book)Casper MattressNura headphonesTimeChi (crowdfunding campaign)Sean Greenhalgh (Co-founder & CEO - TimeChi)DeliciouKjetil Hansen (Founder & CEO - Deliciou)Fast.coDomm Holland (Co-founder & CEO - Fast) Next interview: Join our next live podcast interview with Tim Fung, the Co-Founder & CEO of AirtaskerDate: 11th August 2020Time: 8-9am (AEDT)Registration link: https://tinyurl.com/Ep124Airtasker Feedback/connect/say hello: Rohit@startupplaybook.co@RohitBhargava7 (Twitter)/rohbhargava (LinkedIn)@rohit_bhargava (Instagram)My Youtube Channel Credits: Music: Joakim Karud – Dreams Other channels: Don't have iTunes? The podcast is also available on Soundcloud & Stitcher Audio Player and now also available on Spotify. https://youtu.be/ad9yPrQu-0o The post Ep123 – Tim Doyle (Founder – Eucalyptus) on Discipline, Differentiation and Data appeared first on Startup Playbook.

The story of my guest today is so compelling and such a beautiful example of how our bodies have the capacity to not only heal physically but heal us on an emotional level as well. When Amanda Campbell was in her 20s, she had found herself in a hospital bed nearly crippled with multiple sclerosis. Having arrived at that state, she recognized that she had spent the few years previous in denial of her symptoms and the messages that were coming through her body.   In this episode, Amanda shares with us the shift in mindset that she had and how she got there, how to access your resilience (regardless of facing adversity), and how she's been able to leverage these two pieces (mindset plus resilience) in moving forward to build a successful business and help other people overcome difficult situations to live their lives on their terms.   It was truly a pleasure having this conversation and I cannot wait for you all to learn more about resilience, how a flexible mindset impacts everything that matters (from our body's ability to repair to how happy and resilient we are to how connected we feel), and how we can live a balanced life that allows for incredible health and growth both physically and mentally.   Key Takeaways: [1:30] About today's episode. [2:35] Welcoming Amanda Campbell to the podcast! [3:05] Amanda shares her beautiful story and the compelling turn of events with her health and the work that she is now doing in the world. [14:29] Amanda speaks about what shifted in her beliefs as a result of what she went through. [16:48] The evolution of how Amanda has come to view the role of her body as a communicator and partner in the work that she does in this world. She also speaks about the evolution of her mindset and the respect she has for her body. [19:39] How the concept of resilience has penetrated the work that Amanda does when she's helping other people with respect to their health. [21:16] Amanda shares her formula for resilience. [24:25] Is it possible for us to develop resilience and to refine the skills of resilience without necessarily facing adversity? [26:30] How do we, as parents, instill resilience in our children without putting them through trauma? Is resilience a gift to those who have gone through adversity? How do we make it accessible? [28:44] How going through adversity has impacted Amanda as a business person as well as accelerate her growth and the work that she's currently doing in the world. [31:20] What does Amanda do for self-care now so that she stays mindful of health? [35:22] When Amanda is working with a client that is going through both physical and emotional ailments, where does she start? Is it always the same place? Or does she prioritize one over the other? [36:17] About Fullscript. [37:35] Amanda's key performance indicators! [40:29] Where to find more about Amanda and the amazing work that she does! [40:58] Thanking Amanda for joining the podcast!   Mentioned in This Episode: Amanda Campbell Fullscript Letting Go: The Pathway of Surrender, by David R. Hawkins Caroline Myss The Entrepology Podcast Page The Entrepology Collective Facebook Page   More About Amanda Campbell As the founder of Bend Like Bamboo, Amanda is one of Australia's leading experts on resilience, running a leadership program with quarterly exposure to some of the fresh thinking and novel insights into the world of resilience.   Amanda believes that flexibility builds resilience. Overcoming adversity, Amanda discovered that a flexible mindset impacts everything that matters — our body's ability to repair, how happy and resilient we are, and how connected we feel.   “How we think and feel and believe is a mirror image of how we perceive our environment, how we will show up when tested, and the health of our body.” — Amanda Campbell   With a diagnosis of Multiple Sclerosis at age 24 and a paralysis at just 29 years old, Amanda was faced with never walking again. She was stretched to her limit, emotionally and physically. With no choice but to succeed and the odds stacked against her, Amanda had to change her mind about what could be possible to create new results.   Embracing a balanced approach, Amanda had to embrace uncertainty and change to discover what she was made of. Learning how to walk and run again led to her transforming her mind, body, and life. Now a decade on, Amanda's passion is to inspire others to embrace their obstacles as an opportunity to awaken their potential whilst maximizing health.   Amanda truly believes when given the right environment, the mind and body are capable of producing incredible results. Amanda founded her private practice Bend Like Bamboo in 2013. A year later she co-founded her second startup Nourissh that received funding from VinoMofo with a focus on nutrition. As a proud MS Ambassador, Amanda has built a career speaking about resilience, promoting wellbeing, and potential.   Connect with my Guest: Website: AmandaCampbell.com.au Social Media: Facebook: @AmandaCampbellSpeaker & @BendLikeBamboo, Instagram: @AmandaCampbell_Speaker & @BendLikeBamboo, and Twitter: @AmandaC_Health   If you enjoyed our conversation and would like to hear more: Please subscribe to The Entrepology Podcast on Stitcher or iTunes. We would also appreciate a review!   Come Join Your Tribe on The Entrepology Collective Facebook Page! They say that you're the product of the five people with whom you spend the most time. Imagine you could spend time with hundreds of fellow entrepreneurs and go-getters looking to up-level their business, body, and mindset! Come hang out with us on Facebook and let us collectively inspire and support you towards your vision of contribution, your commitment towards better health, and your journey of mindset mastery. We're in this together! Come join us today!   BADASS FUEL — Fuel for Badass Women Scientifically Supported Ingredients | Support, Not Replacement | Non-GMO Two years ago, someone asked me what supplements I take to maintain my health, energy, and edge — and they were surprised that I only took four things consistently. For myself and my patients, there are four basics that support — at a foundational level — nearly every system in our bodies. In my quest for the highest quality ingredients and the easiest system for consistently incorporating supplementation to my routine, I formulated and manufactured my own line of foundational supplements. Trusted for myself and my patients, and under the guidance of your own healthcare provider, I'm excited to invite you to check out our foundational product line: Badass Basics. Learn more or order the products yourself by visiting BadassFuel.com!   CALL TO ACTION There is no time like the present to reflect on your life and the ways in which we can begin to shift our mindsets to allow for a healthier us. I would love for you to take a look at Amanda's formula for resilience once more and see if you can apply it to your own life and use it as a tool for growth.   Anchor - Letting Go + Flexibility = Resilience   Let us know how it goes and follow up with us on The Entrepology Collective — because when you're accountable, you're helpable!   Tweetables:   “The resilience required to get through hard stuff in life is what allows us to become the people [that can] invite in what we are really wanting in our lives and to reimagine what's possible.” — Amanda Campbell   “What we believe is a mirror image of the biochemistry we fire in our bodies … how we perceive stress … how we process our emotions, [and] how we show up in the world.”  — Amanda Campbell   “It's when everything becomes dark … [that] you find your light and what you're truly capable of.” — Amanda Campbell   “[My] formula for resilience … [is]: anchor - letting go + flexibility = resilience.” — Amanda Campbell   “Whatever leaves your life… comes back x10 like a tidal wave [so] don't worry if you feel like you've lost everything right now. Just keep doing the work and [know that] what is supposed to come back into your life absolutely will.” — Amanda Campbell

Season 1: 'The Branding Series' / Episode # 3 ‘How To Launch A Brand (or startup/product) With No Money, Get Heaps Of Attention, & Look Like A Complete Superstar'.Want to get some attention for your business? Nothing beats a brand or product launch for concentrated marketing power. Brand experts reveal what it takes, why it's important, and top entrepreneurs share true stories that will help you ‘crack the code' to growth in your own venture.Feature Story: The founder of iconic food brand Pic's Peanut Butter, Pic Picot, shares the story of why - and how - he launched ‘Peanut Butter World' to take his brand to the next level. “And so we had 5,000 people [to the launch], I imagine the entire population of Nelson came by looking to get in here. It was phenomenal. It was just so warming. You know, we had the kids, we had the school, they'd even written a song and sang a song with a brass band.” – Pic Picot, CEO of Pics Peanut Butter . Guest Bios: Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic's Peanut Butter (https://www.picspeanutbutter.com/) Andre Eikmeier – cofounder of $100 million online wine retailer, (https://Vinomofo.com.au) Also founder of The Good Empire and Year of the Planet. Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/) Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/)       What to listen out for: 0.45: Hunter S. Thompson quote on the nature of the music industry. 1.20: The story of how AC/DC launched their album Highway to Hell in 1976. 5.59: Brand expert reveals when is the right time to launch a brand. 8.14: Brand expert on the role of key influencers. 11.25: Why brand launches are so important. 12.40: Invite your bank manager to the brand launch, it might help you get a loan more easily in future. 16.42: It's your networks that bring you back from failure. 18.07: The three phases of brand launches – 'pre', 'during' & 'post'. 19.12: The importance of follow up. 19.55: How to work with media to get free publicity for your business. 21.41: The role ‘community' plays in a successful launch. 24.05: The story of Peanut Butter World, and how that was launched successfully. 29.30: ‘Brands' are a nonsense, it's the people behind companies that make it real. 33.10: NERD UNDER PRESSURE – recurring segment featuring Jon Michail Resources & links: AC/DC album sales for Highway to Hell https://chartmasters.org/2018/02/cspc-ac-dc-popularity-analysis/47/ The city of Nelson, New Zealand, population 40,000 https://en.wikipedia.org/wiki/Nelson,_New_Zealand (https://en.wikipedia.org/wiki/Nelson,_New_Zealand) On average It takes two to three years for a new business to become profitable https://www.freshbooks.com/hub/startup/how-long-does-it-take-business-to-be-profitable (https://www.freshbooks.com/hub/startup/how-long-does-it-take-business-to-be-profitable) Liverpool team song https://www.youtube.com/watch?v=kWfmR_XgZxw (https://www.youtube.com/watch?v=kWfmR_XgZxw) What is a goodie bag? https://www.oxfordlearnersdictionaries.com/definition/english/goody-bag (https://www.oxfordlearnersdictionaries.com/definition/english/goody-bag) Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Subscribe to our newsletter: https://Webbuzz.com.au/nerds You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/ This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy Chartable - https://chartable.com/privacy

Resource Links: Your Social Voice Website (https://www.yoursocialvoice.com.au/) Become the Mogul of your industry (https://www.mogulcall.com) Join our Mogul Mastermind (https://www.mogulmastermind.com.au/) Vinomofo Website (https://www.vinomofo.com/)   Growing a business into having a global presence is no mean feat. It takes some savvy business skills and being a whiz to be able to scale like that.  Hearing about the journey to the top is going to be filled with lessons we can pick up and maybe even apply to our own business. We have an amazing show today as we talk with Vinomofo CEO Justin Dry. Vinomofo has built a name in Australia and around the world. They've also been able to create partnerships with the biggest wine producers. We find out how they did all of that and more right here. So grab a glass of your favourite vino and listen now to find out about their phenomenal story.   What we discussed in this episode: A wine company winning a tech award [02:30] Turning passion into a business [04:14] Building friendships with small and medium wine producers [07:39] Best moments closing famous wine deals [12:37] Good wine and capturing memories [15:07] Best tasting wines he's had [17:45] Volume play and multi-market distribution [19:14] Growth and the move to direct-to-consumer [21:56] The biggest mistake he's made [25:00]    About Justin Dry Justin Dry is the CEO and co-founder of Vinomofo, a wine delivery startup. Wine played a big part in his life. Growing up, his family got him to do blind tastings, and he was a full on wine nerd by the time he was 18. Wine was his passion, but he didn't get into it immediately. He had a career as a stockbroker and property development before he finally decided to get into the wine business after losing his money. Connect with Justin on Twitter, Facebook, and Instagram.  Thank you so much for listening! If you liked this episode, please don't forget to subscribe, tune in, and share this podcast.   Connect with The Kim Barrett Show:  Subscribe on Youtube Follow Us on Facebook See omnystudio.com/listener for privacy information.

Season 1: 'The Branding Series' / Episode # 1 Building your brand all starts with the brand identity. Branding experts and top entrepreneurs reveal what it takes to get it right, why it's so important, and the key opportunities you're probably missing in your own brand identity. Feature Story: Andre Eikmeier of Vinomofo and Why a one letter change in the brand name was a key inflection point to achieving a $100 million valuation.“In the context of branding it's really important to reflect on the fact that we didn't set out to call this Vinomofo. We didn't set out to say ‘hey, let's be ‘wine motherf_____s'.” - Andre Eikmeier, co-founder of Vinomofo Guest Bios: Fred Schebesta (https://www.linkedin.com/in/fredschebesta/ (https://www.linkedin.com/in/fredschebesta/))is co-founder of $250 million comparison site Finder (https://Finder.com.au (Finder.com.au)) He is listed #22 on AFR's young rich list. Andre Eikmeier (https://twitter.com/andre_eikmeier (https://twitter.com/andre_eikmeier)) is cofounder of $100 million online wine retailer, Vinomofo (https://vinomofo.com.au (https://vinomofo.com.au)) Also founder of The Good Empire and Year of the Planet. Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/ (https://www.linkedin.com/in/creditfixsolutionscreditrepair/)) is a Telstra Business Person of the Year finalist 2019, & founder of Credit Fix Solutions (https://creditfixsolutions.com.au (https://creditfixsolutions.com.au)) Ben Carew (https://www.linkedin.com/in/bencarew/ (https://www.linkedin.com/in/bencarew/)) is director of SEO & Analytics at Webbuzz- The Growth Marketing Agency (https://webbuzz.com.au (https://webbuzz.com.au)) Rachel Bevans (https://www.linkedin.com/in/rachelbevans/ (https://www.linkedin.com/in/rachelbevans/)) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/ (https://www.thehealthybrandcompany.com/)) Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/ (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/))– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/ (https://www.imagegroup.com.au/))        What to listen out for: 3.01: ‘Sneak peek' of feature story 4.04: the historical origin of branding 5.02: branding expert reveals what ‘brand' really means today  6.39: branding expert on why branding is so important 7.39: how branding complements ‘direct response' marketing 9.47: Entrepreneur Fred Schebesta's journey from 'branding sceptic' to 'branding convert' at Finder.com.au 10.41: Fred Schebesta on branding as a ‘defensive moat'   12.26: Branding expert reveals the four key theoretical elements to brand identity 14.21: Ben Carew on why logo design is so important for online marketing conversion of web traffic to lead or sale 19.28: Branding expert reveals the technical process for creating a brand identity 20.58: Branding expert explains what ‘category codes' are  23.45: Feature story - Andre Eikmeier of Vinomofo and how a one letter change in the brand name was a key inflection point to achieving a $100 million valuation 30.50: Fred Schebesta on being in a ‘constant state of beta' 31.10: Fred Schebesta on creating a 'phoenix company', not a 'unicorn' 31.59: Branding expert reveals the single most important aspect for a good brand identity – ‘fix and flex' 34.18: Entrepreneur Victoria Coster reveals her experience developing a brand identity, as a small business owner 36.06: ‘THE NERDOMETER' - recurring segment 37.53: Host Darren on the three key takeouts from the episode 39.53: ‘NERD UNDER PRESSURE' – recurring segment  Resources & links: The historical origin of branding https://en.wikipedia.org/wiki/Brand (https://en.wikipedia.org/wiki/Brand) Key statistic: Global advertising industry annual turnover $560...

At the age of 12, Justin Dry saw his entrepreneur father lose everything. Now, Justin is the co-founder and CEO of one of Australia’s fastest growing companies, Vinomofo. He joins us for our second COVID-19 ‘lockdown’ episode, chatting to us from his home office at the dining room table, with handy access to the wine fridge and his 4-month-old daughter Matisse in the next room. Justin and his brother-in-law Andre Eikmeier launched Vinomofo from their Adelaide garage in 2011, and since then it has grown to over $50 million in annual revenue, 500,000 members and operations across Australia, New Zealand and Singapore. Earlier generations of Justin’s family planted the first vines in the Barossa, so wine practically flows through his veins, but it took a couple of turns on the small business merry-go-round before he and Andre hit on a winning idea. Justin opens up about those earlier business experiences and how they helped build Vinomofo – as well as the business decision that saw him repeating his father’s mistakes. We also chat about Justin’s love for self-motivation and forward planning, how he thinks COVID-19 will reshape the wine industry, and his passion for island holidays. Justin’s Five in Five shout-out: Ash Davies of Tablo Publishing. Leave feedback or get in touch here: Samantha Dybac Managing Director and founder The PR Hub www.theprhub.com.au/podcast https://www.instagram.com/influenceunlockedpodcast/ https://www.linkedin.com/in/samanthadybac/ Producer: Andrew Menczel http://www.piccolopodcasts.com.au/

Every now and then I come across a brand that has such an infectiously fun personality that I fall instantly in love with it. And then I want to find out who is behind the brand! Who Gives A Crap, Vinomofo and Birdsnest are prime examples of really great fun brands. And Cake 2 The Rescue is another, so I'm absolutely pumped to have founder Lou Duggan on this week's show. Cake 2 the Rescue is an Ecommerce brand based on a huge range of really fun and creative cake designs for childrens birthdays and other special events. Basically, you get the whole kit to make the cake and decorate it, and they're all really do-able for non-bakers.  Getting your Product / Customer Fit just right... Lou's been in business for 8 years now and something she's been incredibly successful at is building a really engaged audience of customers and raving fans.  It doesn't take a genius to realise that every business needs an audience if they want to sell something. No audience = no customers. In fact, if you're just getting started in your business, you may find that getting people to notice you and visit your site - it's actually really, really difficult!  Learning exactly who your customer is and what they really need and want - A.K.A getting the ‘product / customer fit' just right - is essential. Tune in to listen to Lou's wise words as she shares some of her biggest mistakes as well as successes, on her way to building her amazing brand.

Without a doubt we have entered a period of unprecedented economic uncertainty. Don't go through it alone. Register for The Entrepreneur's Recession Response Program here: https://bit.ly/2Ujb12S _____ Welcome to Part 1 of The Entrepreneur's Recession Response Program. I'm so incredibly grateful that our first guest is Justin Dry, the Founder & CEO of Vinomofo. He's overcome some pretty incredible challenges, grown the company from $0 to $50 Million, and now manages a team of over 100 people in 3 countries. He is one of the most exceptional entrepreneurs I know. And this conversation is truly profound. We both reflect on how we've navigated the challenges (both personal and professional) in our lives, track the similarities and parallels in our journeys, and share some practical advice for business owners in this period to weather the remarkable storm we've found ourselves in.

Without a doubt we have entered a period of unprecedented economic uncertainty. Don't go through it alone. Register for The Entrepreneur's Recession Response Program here: https://bit.ly/2Ujb12S _____ Welcome to Part 1 of The Entrepreneur's Recession Response Program. I'm so incredibly grateful that our first guest is Justin Dry, the Founder & CEO of Vinomofo. He's overcome some pretty incredible challenges, grown the company from $0 to $50 Million, and now manages a team of over 100 people in 3 countries. He is one of the most exceptional entrepreneurs I know. And this conversation is truly profound. We both reflect on how we've navigated the challenges (both personal and professional) in our lives, track the similarities and parallels in our journeys, and share some practical advice for business owners in this period to weather the remarkable storm we've found ourselves in.

Hello and welcome back to a fresh new episode of Business, Wine & Cheese! We’re super excited about this episode. We were joined by the lovely Clare Smith, CMO at Vinomofo to chat all things life and business. Clare moved from Scotland to Australia 20 years ago and began her marketing career doing agency work before moving on to work for Sensis, Village Roadshow and Vinomofo. We grab so many useful insights from Clare in this ep and we have a good laugh while we do it. *DISCLAIMER* We know Christmas is over

This week we welcome special guest Justin Dry to the podcast! Justin – not only a dead set legend, is the co-founder and CEO of Vinofomo, an e-commerce premium wine retailer. From Vinomofo inception to disruption of the wine industry, Justin shares an immense wealth of knowledge and how a positive mindset helped him achieve his success.   Grab out your pens guys because this episode is a cracker. We would love to hear what you think… Don't forget to leave us a rating, comment and tell us your thoughts. We love the feedback you guys send us so please keep it coming.   Where you can find Justin: https://www.instagram.com/justindry/?hl=en (https://www.instagram.com/justindry/?hl=en)   https://www.facebook.com/justin.dry/ (https://www.facebook.com/justin.dry/)   https://www.linkedin.com/in/justindry/ (https://www.linkedin.com/in/justindry/)   https://www.linkedin.com/company/vinomofo/?originalSubdomain=au (https://www.linkedin.com/company/vinomofo/?originalSubdomain=au)   https://twitter.com/justindry?lang=en (https://twitter.com/justindry?lang=en)   www.vinomofo.com    Timestamps: [03:20] – Justin tells us a bit about himself and how he grew up in the wine industry  05:40[] [08:15] – The impact of Justin's family business failing  [10:15] – A brilliant morning routine   [] – How much of Justin's success is attributed to the mindset he has created  [18:00] – The motivation for buying back Vinomofo and the effects it had on the business  [27:10] – The toughest thing Justin has had to overcome in his career  [30:25] – Key strategies for building your pipeline and business  [33:50] – The people who have influenced Justin's career.  [36:12] – How Luigi and Justin met and the reason it is important you introduce yourself to new people.       

It was an absolute pleasure to spend this time speaking with Mikey. I learnt so much from his views on leadership, ideas to create strong engagement with people in the workplace and I personally loved seeing  how his perspective on life has changed over the years.  You'll notice that Mikey is quite philosophical, a deep thinker who truly cares about the people around him, and is always conscious of his actions and bettering himself as a human.  A "Flâneur" since birth, he has always been observing his surroundings, and you'll see how that has influenced his career and life. Mikey can be described as a lifelong teacher and student, bookworm and is currently a Culture Strategist at Pragmatic Thinking, a company that helps create thriving workplace cultures, he brings with him experience from Vinomofo, having being the Head of Culture there for a number of years. I hope you all enjoy this episode, please let us know what you think!  --- Send in a voice message: https://anchor.fm/sherry-emami/message

Courtney Blackman explores the ways in which creativity and an adventurous spirit have shaped her life and career - fashion, journalism, real estate, marketing, networking, tech and of course renovating a heritage listed opera house! Courtney is Head of PR & Marketing at YBF Ventures – Melbourne’s top startup hub for tech and innovation, Courtney looks after the company’s public-facing reputation and leads the internal and external communications teams. She is a member of YBF’s executive leadership team. Since starting at YBF, Courtney has put the YBF brand in front of millions of eyes via traditional marketing and editorial placements. In her first year, YBF reached 21,530,721 people via traditional media and 4,705,315 via social media. She designed, developed and currently oversees content production for three direct-email products and has increased direct communication by 1188%. Courtney and her team hosted over 400 events in 2018, most open to the wider tech ecosystem. Courtney manages the ongoing content strategy for YBF’s own news page, a YBF Medium account and YBF’s own YouTube channel and multiple social media platforms. Under her leadership the YBF marketing team has grown social media followers by over 8,000%, and in April of 2019 the company was awarded ‘Best Instagame’ by the Coworky Awards out of the States. YBF was also shortlisted for the 2019 Australian Small Business Champion Awards. Courtney has been active in pushing gender equality and produced Australia's first fintech awards celebrating women and cultural minorities in 2018 – the Lift Off Awards. The awards were supported by the Victorian Government, Lander & Rogers, Xero, Visa, ConsenSys, Vinomofo, Foreigner Brewing Co. and the British Consulate-General Melbourne. Prior to moving to Melbourne, Courtney was a London-based entrepreneur working in fashion and music. She founded and grew Forward PR, a media firm that became one of the most respected agencies in London working across Europe, Asia and the Americas. Courtney’s team secured coverage in tens of thousands of outlets (print, digital, television and radio) including Vogue, ELLE, Harper's Bazaar, Marie Claire, BBC – resulting in millions of pounds worth of equivalent advertising. Her team created and managed hundreds of events (catwalk shows in London and Paris, product and album launches, etc.); successfully aligned celebrities and influencers and negotiated numerous unique collaborations. Courtney was a board member of the Ethical Fashion Forum; a judge for the WGSN Global Fashion Awards, Scottish Fashion Awards and the Fashion Monitor Journalism Awards; a commentator for NBC's Today Show and a presenter for Fashion One Television. She was a regular guest lecturer at universities and even helped develop the PR program at Southampton Solent University. Courtney also founded, grew and ultimately sold London’s premier professional fashion networking club. As MD and Chairperson, she secured top names as event speakers – British Vogue Editor, Edward Enninful; male model, David Gandy; heiress and accessories guru, Lulu Guinness; and British GQ Editor, Dylan Jones; forged lasting partnerships with Swarovski, Condé Nast, Pulse Films and the V&A Museum and secured and maintained relationships with sponsors. She served as Producer for The Industry TV and Editor-in-Chief of its digital magazine. Personal interests include the arts. Outside of YBF Ventures, Courtney is the editor of a London-based men’s lifestyle magazine called Candid Magazine where she oversees a team of more than 12 global editors and contributors. The magazine features original content in the fields of arts, fashion, film, music and celebrity interviews. Courtney and her partner also spent thirteen years historically restoring and operating an opera house in the UNESCO World Heritage town of Lunenburg, Nova Scotia, and owned and operated a contemporary art gallery in the town. In the first quarter of 2019, the Lunenburg Opera House was sold to a society, which will carry on their original vision of being a beacon of the arts for Nova Scotia’s South Shore. linkedin.com/in/courtneyblackman www.ybfventures.com www.candidmagazine.com www.lunenburgoperahouse.com https://www.cbc.ca/news/canada/nova-scotia/lunenburg-opera-house-finds-new-owners-1.5112765   To find out about upcoming events organised by Melbourne Silicon Beach - Australia's fastest growing startup community - go to: https://www.meetup.com/en-AU/Melbourne-Silicon-Beach/ Melbourne Silicon Beach is proudly sponsored by: Victory Offices http://bitly.com/VictoryOffices_SD   MYOB   http://bitly.com/MYOB_SD   Allied Legal   http://bitly.com/AlliedLegal_SD   Your host, Dan O'Grady can be found on LinkedIn: linkedin.com/in/danogradysimpateco   and at simpateco.com.au   Intro & outro music by Dan O'Grady  

Andre Eikmeier is the Founder of The Good Empire and Co-Founder of Vinomofo. And he's an all round good human!   I was so lucky to have this time with him during his short trip to Melbourne. He speaks authentically and openly about his journey, including his 4 failed businesses and the sacrifices he made until he finally launched Vinomofo with  Justin Dry.  Expect a lot of laughs and deep moments of reflection. You'll also hear about his new mission and purpose The Good Empire, you can follow their journey @the.good.empire on Instagram and you'll find them on all the other social platforms ;) With his passion and unwavering purpose, I'm sure we're going to see amazing things from Andre and his team, including his new project that has been in the works for a while, it's an absolute game changer. We also talk about his heroes, tips for creating the right workplace culture and more! Hope you enjoy it, let us know what you think!  --- Send in a voice message: https://anchor.fm/sherry-emami/message

You may not know this, but the wine company André co-founded, Vinomofo, started as a review site. He'd had this vision to create a wine site where you could go look up a wine and see how REAL people liked it, not critics, just regular wine lovers like André. Of course, that didn’t make any money, so he and Justin eventually launched Vinomofo. Point is, André's thought a lot about customer reviews, the voice of the people. But it was different back then. These days, it's hard to see any value in the ratings on google, or even uber eats, because they’re too generic. You never know whether the people on there giving reviews feel the same way about food as you do. What we need is recommendations from people we trust, people we know like the same kind of stuff as we do. Wouldn’t that be cool? _____________________________________ FOLLOW THE GOOD EMPIRE JOURNEY: • Our Home: https://thegoodempire.com/ • Facebook: facebook.com/thegoodempire/ • Instagram: instagram.com/the.good.empire/ • Linkedin: linkedin.com/company/thegoodempire/ • Youtube: https://www.youtube.com/channel/UCf9db4cyuO5k0j7SSPgyCHA • Medium: https://medium.com/good-empire

I mean, what words really are there to do this week’s guest justice and adequately explain the feelings you can only imagine I felt being lucky enough to sit down with him for a chat about seizing the yay. As I’ve been bombarding you about on socials, I’m sure most of you already know I met the inimitable Gary Vaynerchuck last week when he was briefly in Melbourne to launch the epic collaboration between his new company, Empathy Wines, and Aussie wine legends, Vinomofo, thanks to another amazing Seize the Yay guest and Vinomofo founder, Justin Dry. Ahead of every curve with his astonishing intuition, Gary Vee has gone from former Soviet Union migrant to worldwide entrepreneurial sensation embracing e-commerce before the term was coined taking his family wine business from a $3million to $60million turnover when he took over the reins and producing content prolifically since YouTube was just four months old. The accolades and achievements since then are too many to list, but most importantly not as relevant to list as you might expect despite him having since founded VaynerMedia as well as investing early in many of the world’s biggest beasts a la Facebook, Snapchat, Venmo etc. Not having been quite sure what to expect, it was so delightful to be met with an incredibly humble, hardworking and honest person focused more on redefining success away from financial metrics and external approval and towards happiness and love – he is definitely seizing his yay and I’m SO grateful he shared some of it on the show. Full video will follow shortly too! Ladies and gentleman, Gary Vee… + See show notes here+ Announcements on Insta at @spoonful_of_sarah+ Subscribe to not miss out on the next instalment of YAY!

This week, David sat down with Justin Dry, Founder and CEO of Vinomofo, the online company taking the snob out of wine snob.  You will learn:  Why you’ll learn more in the market than you will talking amongst yourself  The difference between running a business alone or with a co-CEO  How Justin builds a business through community  How Justin chooses what businesses to invest in  Why a lean Christmas drove Justin to build a business and reward his family.  How Vinomofo got ready for their capital raise  How Justin found the energy to have a go at 5 different versions of Vinomofo  When business goes from being a startup to being serious  Backbone is proudly brought to you by Sequel CFO and Judo Bank.

We all want to try new things, but what happens when the gamble doesn’t pay off? Jules Lund learns lessons in telling stories that match your brand with Vinomofo’s Justin Dry and TBWA Melbourne’s Paul Arena.

We explore e-commerce wine retailer Vinomofo and their journey of building a strong brand community with wine lovers around the world. Vinimofo now employs over 130 people in 3 countries and continues to grow and disrupt many segments within the wine industry.

Almost every industry has experienced some disruption thanks to digital technology, and it's the same thing when it comes to wine. Vinomofo is a wine delivery service that has taken the global wine industry by storm with their no BS approach to what was always seen as a pretty snobby industry. Justin Dry is the CEO and Co-Founder of Vinomofo and shares the story behind one of Australia's fastest growing startups.

This episode took a little longer to get to you than usual but, like a fine wine, all good things take time! Today's guest is an amazing entrepreneur, investor, public speaker, co-founder and CEO of Vinomofo – the legend Justin Dry. Like many good ideas, Justin started Vinomofo with his brother in law at the time over a shared belief that wine should not be about “bowties and bullshit”. On Christmas Eve 2006, they decided to start a business together which led to several further wine related businesses that ultimately ended up in the creation of Vinomofo in 2011. Vinomofo now operates in Australia, NZ and Singapore where it has grown quickly to over $50m in annual revenue, 500,000 members (or "mofos"), and a team of 100. Their incredible success has been recognised by a host of accolades include Online Retailer of the Year 2015 at the ORIA's, Telstra Victorian Business of the Year in 2016, and Hottest Aussie Online Retailer in 2018. Justin himself has been Awarded Spotify Young Entrepreneur of the Year at The Australian Startup Awards is a BRW Young Rich Lister and has been named one of the Top 50 People in E-Commerce 2016, 2017 and 2018 by Internet Retailing. I loved hearing how his love for wine and business have persisted throughout his life and his vision has gone through multiple iterations before he landed at “the one”. Plus, as you'll hear we had a good cackle, so it was a seriously enjoyable chat and I hope you love it too! + Full show notes here + Announcements on Insta at @spoonful_of_sarah + Subscribe to not miss out on the next instalment of YAY!

This episode took a little longer to get to you than usual but, like a fine wine, all good things take time! Today’s guest is an amazing entrepreneur, investor, public speaker, co-founder and CEO of Vinomofo – the legend Justin Dry.Like many good ideas, Justin started Vinomofo with his brother in law at the time over a shared belief that wine should not be about “bowties and bullshit”. On Christmas Eve 2006, they decided to start a business together which led to several further wine related businesses that ultimately ended up in the creation of Vinomofo in 2011. Vinomofo now operates in Australia, NZ and Singapore where it has grown quickly to over $50m in annual revenue, 500,000 members (or "mofos"), and a team of 100. Their incredible success has been recognised by a host of accolades include Online Retailer of the Year 2015 at the ORIA’s, Telstra Victorian Business of the Year in 2016, and Hottest Aussie Online Retailer in 2018. Justin himself has been Awarded Spotify Young Entrepreneur of the Year at The Australian Startup Awards is a BRW Young Rich Lister and has been named one of the Top 50 People in E-Commerce 2016, 2017 and 2018 by Internet Retailing.I loved hearing how his love for wine and business have persisted throughout his life and his vision has gone through multiple iterations before he landed at “the one”. Plus, as you’ll hear we had a good cackle, so it was a seriously enjoyable chat and I hope you love it too!+ Full show notes here+ Announcements on Insta at @spoonful_of_sarah+ Subscribe to not miss out on the next instalment of YAY!

Actor, Singer, Filmmaker. You might be surprised to find we're talking about Co-Founder of Vinomofo, Andre Eikmeier! After recently stepping down as CEO of the company, Andre began transformation agency, Good Empire (FKA Cult Tribal), to help companies build culture-led brands and unite their own tribes by doing things right. A wealth of knowledge just waiting to be tapped, Sam sat down with Andre at SouthStart to chat about the point of difference that Vinomofo has, finding your tribe, and building a culture in your team.

In this episode of the Business Beyond Borders podcast, I interview Justin Dry, Founder of Vinomofo.Justin is an entrepreneur, business owner, mentor, public speaker, and co-founder and joint CEO of Vinomofo, one of Australia’s fastest-growing companies. Launched in April 2011 from a garage in Adelaide, Vinomofo has expanded quickly and profitably to a run rate of more than $50m revenue, 500,000 plus members, and a team of over 100 employees.Tune in to my interview with Justin to find out: • The story and journey behind Vinomofo • The importance of making short term sacrifices for long term gains • How to have fun while building your international business • How seeking advice can save you when times get tough • Why you should never give up on your visionThis was one of the funniest and most entertaining episodes I’ve ever recorded. Justin has loads of great stories and he isn’t afraid to share the struggles and challenges he’s had along the way, as well as the successes. That kind of candour is a rarity in the business world and it makes for great conversation - and I hope great listening for you. We spoke for more than an hour, but I suspect we could have gone on for much longer …. Especially if we’d had a bottle of great Vinomofo wine at hand.Justin’s episode will be an inspiration for lots of people, but especially those of you who are just starting out and wondering whether they can really make it in business and on the international scene. I hope you have as much fun listening to it as I had recording it.

Anyone can become a successful entrepreneur but the biggest and the best have some qualities in common that you might find surprising. Bernadette Schwerdt speaks to Andre Eikmeir, cofounder of the online wine retailer Vinomofo reveals his secrets of entrepreneurial success and details the highlights, the low lights, and everything in between. https://www.vinomofo.com.au https://www.bernadetteschwerdt.com.au 

I don’t believe we have a purpose. We have many purposes. Think you will sort out your purpose in life with a trip to Bali? Wait.. do we need to?  Well in today’s  episode, we are going to tease it apart with Michael, from Vinomofo, more than just a business, in fact it is a movement that unites people with the love of wine. 

Speaker Mikey Ellis Type Live Conversation About this conversation Companies do a lot of work and spend a lot of time and money on employee engagement. Whether it be surveys, workshops, motivational speakers and off-sites, it is believed that engagement translates to productivity and profit. In this podcast, Mikey explores what’s worked and what hasn’t for Vinomofo, with a focus on what it takes to have your team truly engaged and aligned with the company’s mission. More About The Speaker Mikey is an experienced educator, facilitator and speaker specialising in human behaviour and building revolutionary company culture. “Imagine if we could bring our true, genuine, authentic self to work, to do work that is an expression of our purpose – creating workplaces where this is the norm, that’s what’s exciting to me.” Conversation Notes - Company culture is not something that is defined and upheld by a small group of people – all employees become co-creators of culture - As culture evolves, and we should allow it to do so, it needs certain frameworks and guidelines - Whether it’s defined or not in our mission statement or values, culture is what people ‘feel’ - You need to have a clear set of employees to step back and say: ‘is what we do in alignment with what we’d say we’d do?’ - As employees make the progression into leadership, you have to upskill them to deal with people and processes - Don’t expect people to do what they don’t want to, help them find their unique fit in a cohesive workplace Mikey's Linkedin: Michael Ellis Mikey's Twitter: @mikeyellis13 Quote “The key to a successful company is having the right people in the right time working for the right thing. It’s all about the people.” Join Us Did you enjoy the conversation? If so, make sure to subscribe! To join us at Work Club Sydney or Melbourne for our speaker conversations, email us at events@workclubglobal.com. For more information on Work Club, visit workclubglobal.com

When I learned about Michael Ellis's (Head of Culture for Vinomofo) background, I couldn't figure out why he was so successful given his background.  This conversation was a deeply personal one for me, as if you had gone back just a few years into my history, I would have told you how I aspired to work with a fast-paced, innovative, and people focused company that was redefining what Culture was in an organisation. That dream would basically have looked exactly what exactly what Mikey has done at Vinomofo. He’s worked with the Founders of Vinomofo to grow it from about 40 staff here in Australia to over 130 staff across Australia, New Zealand, Singapore and now expanding into the US Market. They’ve been featured in the Top 25 Great Places to Work 2016 list, received an award for Most Successful Staff Engagement, and have created one of the most sought-after employer brands in Australia (and one of the coolest offices that has a massive wine bar!!). However, a quick look at Mikey’s history shows that prior to his role starting at Vinomofo just 3 years ago, he had pretty much no HR experience or HR education that you would think someone would need, or at least have, to create what he has done now. The funny thing here is that I started my university career, with the idea that if I got an HR degree, and plugged away in the Corporate HR world for 10-15 years, I might be finally in the place to do what he’s done - but obviously that was just the traditional success narrative and this chat is all about exploring Mikey’s journey to get to where he is now and how you can to.   Connect with Mikey on Twitter, Facebook, Linkedin.   

Imagine selling a product that half the world needs. Once they start buying it, they can't stop, but have to keep on buying it … for decades. It's taxed unncessarily. You can't outright advertise it. And the market is dominated by global brands. How's that for a business and marketing challenge?! It's a challenge that today's guest, Mia Klitsas, of feminine hygiene brand Moxie has to take on every day. Join me as she explains exactly how she's done it, and the wins and losses she's had along the way. Plus I reward a couple more listeners who share their marketing insights in the Monster Prize Draw. “We've learned how to compete on brand – it's the one thing that, if done right, can't easily be replicated or taken away from you.” - Mia Klitsas, Moxie There's loads more tips and insights just like this that will help you build that beautiful business of yours into the empire it deserves to be. Hit the PLAY button above to listen now, or subscribe free to hear the full interview. If you have questions about how to build a strong brand in a crowded marketplace then you'll get your answers in this interview, plus Mia and I discuss many other business and marketing related topics: Where'd the idea from Moxie come from? How'd you get it to market? Why the name Moxie? Does she lobby government over the Tampon Tax? How did she secure distribution in Australia's largest supermarket and pharmacy chains? What has she noticed about the change in consumer buying habits over the years? What's the most effective marketing Moxie does? Why did she launch a subscription model? Mia is a Melbourne based entrepreneur with a passion for social entrepreneurship and women's rights. Her Moxie brand of women's personal care products can be found at Woolworths, Coles, Priceline and Chemist Warehouse. And in an Australian first, Mia recently launched the cheekily named Moxie Box Club, a fully customisable online subscription service for women's personal care products. What Mia has achieved is no mean feat given just how dominated the women's personal care category is by huge global brands with extremely deep pockets. Here's what caught my attention from my chat with Moxie's Mia Klitsas: I love how Mia said she's a big fan of failure. As she said, when confronted with it, you should ask yourself “WHat's the worst thing that could happen?” I couldn't agree more with hyer view that we should all work harder at injecting massive amounts of personality in to your marketing messages. If you want to see how this is done then check out the video at the bottom of Moxie.com.au - it's hilarious. I'm impressed that Mia is so active responding to her tribe on social media. I think the big lesson here is that business owners should get more involved at the coal face with their customers. But the marketing gold doesn't stop there, in this episode you'll also discover: Two more lucky listeners share what marketing is working for them, and in return I give them a prize or two Resources mentioned: Moxie's official website That Moxie video (full of brand personality) Interview with VinoMofo's Andre Eikmeier Monster Prize Draw winners: Leena van Raay from Bike N Blend Sam Hemphill from Meeum Please support American Express who make this show possible: American Express Business Explorer Credit Card ... it's the credit card that ensures your business expenses reward you. Search Amex Business. If something in this episode of Australia's favourite marketing podcast peaked your interest, then let me know by leaving a comment below. May your marketing be the best marketing. For more interviews with successful business owners visit Small Business Big Marketing See omnystudio.com/listener for privacy information.

Though Vinomofo was launched in 2011, it really started life back in 2007 in the garage of brothers-in-law and fellow wine geeks Justin Dry and Andre Eikmeier, who just wanted to do something cool for wine lovers and producers. Andre was excited by the “voice of the people”, the idea of real people rating and […] The post How to build an epic brand with Vinomofo! appeared first on SRSCC.

Get all links mentioned in the episode here:  https://www.neuralle.com/blog/posts/048-tasting-notes-and-inspirational-quotes-with-justin-dry-of-vinomofo Skip through the episode:05:48 - How Justin’s upbringing affects his persistence07:38 - Going to extreme lengths to win at something11:20 - Sources of drive & motivation25:01 - How to separate family from business28:00 - Advice to those in family business30:07 - The best story he’s heard over a bottle of wine37:08 - Managing expectations as a founder44:16 - Visualising the future46:12 - Morning routines47:45 - A book he’d gift someone49:48 - Something that seems obvious to him but not to others51:02 - Best purchase under $200

Today we speak to Michael Ellis from Vinomofo, a company that takes great pride in the culture they have created and continue to maintain through rapid growth. Take a listen to hear some of the secrets to their success

Justin Dry is the awesome, funny and inspiring joint-CEO (he shares the role with his brother-in-law) of Vinomofo, the Australia wine behemoth that now boasts over 550,000 members. But it wasn't an easy ride to where they are today and it's a fascinating story. Definitely one worth listening to.  Remember to give us a rating and review! Our show carries no advertising. If you'd like to contribute to help us keep this show running, we accept donations at the following addresses:  Bitcoin: 176nxqrj8sG1c7fgdrdk4ZfTX3BjSAvhuk Ethereum: 0x415a25f9d53f72ff1539fbf15dbb1dcf7e35db5f Litecoin: LadffCkTTMQ92ACfbJ2RsbEgkxihLczMt3 Bitcoin Cash: 1772DSA8wjGNgLg8V5YJUbzpDUZ5Lrn2X1 Thanks Simon, Eddie, Patrick & Gilberto Our Instagram page is here: http://www.instagram.com/flypaperplanes.co/ Contact the team at http://www.flypaperplanes.co or Simon here: http://www.linkedin.com/in/iamsimondell/ or here: http://twitter.com/IAmSimonDell If you think you have a great story for the podcast, contact our producer Sarah here: sarah@simondell.com (mailto:mailto:sarah@simondell.com) And find out more about our sound engineer Gilberto here: http://www.thepodcastboss.com

I know you shouldn't have favourite children, or, I suppose, favourite startup CEOs. But Luke is definitely one of my favourite CEOs. Luke's story, and by extension the story of SafetyCulture is fascinating - the epitome of startup hustle. It was so inspiring that Luke produced and paid for a movie about it (along with his buddies from Canva and Vinomofo). It's appropriately called "The New Hustle" - if you haven't seen it check it out - you'll find it on YouTube.

My guest for episode 64 of The Startup Playbook Podcast is Kate Morris, the Founder and CEO of Adore Beauty, Australia's first e-commerce beauty store. With a lot of today's media attention on the startup industry being focused around raising large funding rounds and successful exits, the challenges, struggle and shear resilience required to even get to that point can often be overlooked. Someone who epitomises the real journey to success is my guest for today's episode, Kate Morris, the Founder and CEO of Adore Beauty. Today the company is a huge success, it has over 190 brands on board, 13,000 products available online and an annual turnover $28M. But the company wasn't always a roaring success. Kate founded the company in 1999 as a 21 year old with just $12,000 to cover all operating costs and She struggled to get buy in from the industry with only 2 little known brands joining Adore Beauty at launch. It took Kate several years to get major brands on board and it wasn't until 10 years into the business that she saw substantial growth in the company. In this interview we talk about the importance of resilience, why you should focus on customer loyalty, the importance of building relationships and how writing a letter to her future self changed Kate's outlook on the business. PLAYBOOK MEDIA - Growth through Data-Driven Storytelling Show notes: - Adore Beauty - Simon Sinek - Start with Why - Simon Sinek - Adore beauty buys back shares from Woolworths - The New Hustle - movie - Justin Dry - Vinomofo - Catch Group - Adore Beauty (Instagram) - Kate Morris (Instagram) - Kate Morris (Twitter) A big thank you to the team at the York Butter Factory for hosting us at this event! Feedback/ connect/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound Other channels: Don't have iTunes? The podcast is also available on Stitcher & Soundcloud The post Ep064 – Kate Morris (Founder & CEO – Adore Beauty) on the importance of resilience appeared first on Startup Playbook.

This episode is brought to you by Victoria's Small Business Festival, happening across the state from in August and early September 2017. Check out festival.business.vic.gov.au/ to access over 500 free and affordable events to elevate, support and inspire you and your business. Today, we’re in the company of Justin Dry, co-founder, online wine club Vinomofo.com. Justin, along with his brother-in-law Andre, originally started their business as Qwoff, an online wine community, where members rated and reviewed wines. They then produced a web series chronicling their wide road trip across Australia in a combi visiting some of the countries best winemakers. But after several years of trying to make it a viable business through community and content, Justin and Andre pivoted to become a wine deals site, adding commerce to their mix, and so Vinomofo was born. Here we talk with Justin about the journey, and the role innovation has played in taking an idea, executing it, learning, pivoting and the importance of evolving in small business.

My guest for Episode 59 is Scott Handsaker, the CEO of Cyrise, Asia-Pacific's first Cyber Security Accelerator program. Scott has been at the forefront of the Victorian Startup ecosystem over the last decade. He has cofounded 2 startups, has been a mentor at accelerator programs such as AngelCube and is the cofounder and board member at Startup Victoria, a non-profit organisation focused on helping Melbourne become a world class startup ecosystem. Scott has recently taken on a new role as the the CEO of CyRise, a venture accelerator backed by Deakin University and Dimension Data, focused squarely on early stage cyber security startups. In this episode we talk about the challenges of hiring, what the best accelerator programs should provide, the importance of mentor networks and the characteristics of the best founders. JOIN OUR BIRTHDAY CELEBRATIONS Show notes: Cyrise Lean Startup Melbourne Startup Victoria Leni Mayo Brad Feld's Boulder Thesis Vinomofo PayPal Mafia AngelCube Phil Bosua Startmate Techstars Dimension Data Deakin University Feedback/ connect/ say hello:  Rohit@startupplaybook.co @playbookstartup (Twitter) @rohitbhargava7 (Twitter – Rohit) Rohit Bhargava (LinkedIn) Credits: Intro music credit to Bensound Other channels: Don't have iTunes? The podcast is also available on Stitcher & Soundcloud The post Ep059 – Scott Handsaker (CEO – Cyrise) on accelerators, hiring & building ecosystems appeared first on Startup Playbook.

Elaine is Head of Venture Capital at Blue Sky and is responsible for the management of the Blue Sky venture capital fund and portfolio. Established in 2012, her division has over $100 million in assets under management across a broad range of industry sectors. Amongst her notable investments was a $25m injection into Vinomofo in April 2016.Elaine is a proud Brisbane native and a huge champion of Queensland's startup sector. She has a strong academic foundation holding a PhD in biochemistry from the University of Adelaide.  She is actively involved in Australia’s professional venture capital community, as a member of AVCALs venture capital stakeholder committee and as a member of the investment committee of ANUConnect Venture Capital, the Australian National University’s venture capital fund.I took the podcast studio on the road with me and visited Elaine's Brisbane office for this awesome and insightful chat.

In Episode 50 of The Startup Playbook Podcast, I did followup interviews with 6 previous guests on the show to checkin on their progress and learnings over the last 10 months. The first guest is Tom Ellis, the Investment Director of Mai Capital, a VC fund that invests in opportunities looking to expand into the Chinese market. I first interviewed Tom in episode 17 where we spoke about his experience from both sides of the table and what he looks for in investment opportunities. In this follow up interview we talk about; finding your strengths, the need to ask for help and the importance of listening The 2nd returning guest is Matt Allen. I interviewed Matt in episode 28 where we spoke about his experience as a tech recruiter and his advice on how to find and attract tech cofounders. Matt has recently taken on a new role as the Startup Business Development Manager at AWS and in this follow up, we chat about the startup ecosystem, building networks and being authentic. The 3rd of our follow up interviews is with Adir Shiffman. In episode 12 I spoke with Adir about his change in career path from medicine to business, his experience in starting and selling multiple business and his role as the Chairman of Catapult Sports which he took to an IPO in 2014. In this follow up interview, we discuss Adir's new model for startup structuring and some of the common pitfalls and the fallout from founder breakups. Next up we have Paul Naphtali. Paul is the Cofounder and Managing Partner at Rampersand, a $50M venture capital fund for early stage technology startups. Paul was one of the earliest guests on the show and in episode 5 we spoke about the investment process at Rampersand and the common ingredients of successful startup founders. In this interview we talk about the things that attract and turnoff investors.  Our 5th guest is Justin Dry the Co-Founder and Co-CEO of Vinomofo. In episode 3 Justin shared his and Andre's journey of 4 pivots over 4 years before turning to the current model. When we last spoke with Justin, they had recently closed their $25M investment round and were about to start expanding globally. In this interview we checkin with Vinomofo's global expansion, their learnings over the last year and the need to discuss failure. Our 6th and final guest is Tim Mundy. Tim is the Cofounder and Director of Digital Affair, an HR branding company that has gone through incredible growth since launching 3 years ago. In this follow up, we talk about retention, over delivering to customers and getting by giving. SHOW NOTES: Tom Ellis: (1:17 - 19:04) - Episode 17 w/ Tom Ellis on opportunities in China - Dave McClure - Mai capital website - Mai capital Twitter Matt Allen: (19:05 - 33:20) - Episode 28 w/ Matt Allen on how to attract tech cofounders - Nick Crocker - Nick Crocker Podcast interview (Ep39) on people, culture and values - Kyall Walker (Audience question) - Matt Allen Twitter - Matt email Adir Shiffman: (33:21 - 41:11) - Episode 12 w/ Adir Shiffman on the challenges of scale and the characteristics of fast growing startups - Michael Dodge - Arnold Bloch Leibler - Catapult Sports Paul Naphtali: (41:12 - 58:48) - Episode 5 w/ Paul Napthali on how to contact VC's, ingredients of successful founders & the Rampersand investment process - Patrick Poke (Audience question) - Simon Sinek - Star with Why - Rampersand Justin Dry: (58:49 - 1:18:41) - Episode 3 w/ Justin Dry on building communities, deciding when to pivot and choosing between multiple options - F'Up Nights - Pathways Podcast - Jesse Wilson (Audience question) - Justin Dry (Twitter) - Justin Dry (Facebook) - Justin Dry (Instagram) Tim Mundy: (1:18:42 - 1:37:49) - Episode 1 w/ Tim Mundy on how to get clients,

Monica Meldrum, founder of Whole Kids, has stuck to her principles of matching profit with purpose to become Australia’s leading children’s organic snack producer. Monica explains the inspiration behind Whole Kids and how she’s managed to get her produce into major airlines and on the shelves of Australia’s leading supermarkets. Another start-up which has carved a space in wine selling is Vinomofo. Co-founder Justin Dry explains how they have fought off the big wine sellers by offering some of the very best wines at great prices – and built a passionate following in the process. http://www.businessessentials.com.au

Leading the way – innovation and culture at Vinomofo. Listen to Michael Ellis, Head of Culture at Vinomofo share his insights on building an innovation culture at one of Australia’s fastest growing companies.

Building and Growing a Sustainable Business Model • Overview and analysis of successful digital retail models • Future proof your business to ensure sustained success • Pitfalls to avoid Justin Dry, Co-Founder and joint CEO, Vinomofo

In episode 19 of The Startup Playbook Podcast, I sit down with Ben Dunphy, Investment Director at Blue Sky Venture Capital Blue Sky VC is a late stage fund that has a portfolio that includes companies such as Shoes of Prey, Vinomofo and aCommerce. In the interview, Ben covers a range of topics including what a good board looks like, why it's important to create long term value, the metrics that VC's look for, choosing between multiple options and finding the right valuation for companies. Show Notes: Ben Dunphy (LinkedIn) Ben Dunphy (Twitter) Blue Sky Venture Capital Credits: Intro music credit to Bensound Click here to listen on iTunes Click here to listen on Stitcher The post Ep019 – Ben Dunphy (Investment Director – Blue Sky VC) on creating long term value appeared first on Startup Playbook.

Today, I talk to the passionate, driven and generous co-founder of Vinomofo - Australia's digital wine guys. In this podcast we talk about who their tribe is, the significance of a small combi-van, what their tribe want and how they go about serving their tribe all in the name of doing good business. I first met Andre in 2014, as a mentor for MEGA, a 12 week entrepreneurship program in which I participated. I was instantly was drawn to his honesty, energy and willingness to share. As always Andre is candid and insightful into what it means to be a tribe leader, and how important that role is, when building good business. Warning: this episode contains some strong language. We have included the language as it's authentic to the way in which Andre communicates with his tribe. If swearing is not your thing, I recommend that you wait until episode 2 which will be released next Monday. REMEMBER to follow us on Facebook, Instagram, YouTube and Twitter - @be_the_drop SUBSCRIBE to us in SoundCloud here. SUBSCRIBE to us in iTunes here. CONTACT US at podcast@narrativemarketing.com.au

Today's episode is a masterclass in successful brand building. Ex-Swiss banker David McQuillen, is the founder of Sufferfest and CSO (that's Chief Suffering Officer) of the mythical country ... Sufferlandria. Bored with conventional ways to get fit on a bike, David taught himself how to edit video, and after negotiating rights with major cycling races (like the Tour de France!), he created his first Sufferfest training video and inflicted it on the world. And the world responded very favourably. So much so that he took it down as quickly as he put it up! You'll find out why shortly. He then had his confidence boosted after being called an assassin, and a sadist, and realising his true calling was to spread agony and misery, David quit his well-paying career, and escaped the cubicle to focus fulltime on building Sufferfest. It's now a multi-million dollar brand run out of his home in Tasmania. Now do not fear, this isn't an episode for middle aged men in lycra! Uh-uh, I think you're gunna love this, as we uncover: The importance of creativity in building a brand people love How to build a tribe of long-term, loyal customers The importance of an authentic brand language Why humour is important in your marketing messages A secret social media strategy ... that doesn't involve you! Plus I share some feedback from a motivated listener who sent me a letter typed on a 1952 Remington typewriter. Love a bit of old school marketing. Let's do this!EPISODE TIMELINE 02:03  Welcome & overview 03:38  Today's guest introduction - David McQuillen of Sufferfest 05:53  Interview with David McQuillen of Sufferfest 38:06 Insights in to WebCentral & Designcrowd 40:24  My top 3 attention grabbers from my chat with David McQuillen of Sufferfest 42:56  Listener feedback who's testing a referall marketing idea shared on a past episode 48:08  Wrap-up and insights in to next week's guestEPISODE SPONSORS WebCentral - Exclusive listener offers Get your online marketing sorted with these exclusive listener offers. Designcrowd - Save up to $100 on your first design. The world's #1 custom design marketplace - beautifully simple & cheap. We love cheap!RESOURCES & LINKS MENTIONED The official The Sufferfest website The official Sufferelandria website Interview with Vinomofo re challenging your category Interview with Orange Sky Laundry re brand language Buy Timbo's new marketing book The Boomerang EffectMY TOP 3 MARKETING ATTENTION GRABBERS Brand Language - Take a good hard look at how you speak to your precious prospects and customers. In fact, take a look at how your whole industry speaks to them. Is there an opportunity to engage with them in a more authentic way? Maybe you could start by giving them a name. Remember the guys at Orange Sky Laundry - they call their customers their homeless friends. You're my motivated small business owners. And David has his suffer-landrians. What do you call your clients? Brand extensions - Look for additional ways to sell more. David has videos, camps & tours, merchandise, license arrangements with gyms, downloadable PDFs. What can you add to your business? Tribe-led social media - This one is genius. The idea of seeing your raving fans create Facebook groups, Forums and other social channels to talk about YOUR business! How cool is that! Now  whilst this is not something you can overtly instigate, it IS a result of building a tribe of long-term, loyal followers. If anyone wants to start a Small Business Big Marketing discussion group, I'd love to hear from you.OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment. See omnystudio.com/listener for privacy information.

In episode 3 of The Startup Playbook Podcast, I interview Just Dry who is the Co-founder and Co-CEO of Vinomofo. Vinomofo is a group buying, daily deal site for premium wine. Vinomofo recently raised $25 million in funding from Blue Sky Venture Capital and is recognised as one of the biggest success stories in the Australian startup scene. Although Vinomofo is viewed as a big success now, Justin and his Co-founder Andre Eikmeier went through plenty of struggles, pivoting 4 times over 4 years before finding the right business model. In this interview, Justin shares the story behind Vinomofo and how they got through their “lean years”, the importance of building a community, deciding when to pivot and how to choose between multiple options on the table. Show Notes: Qwoff  Road to Vino The Great South Australian Wine Adventure Vinomofo Justin Dry on Twitter Credits: Intro music by Bensound. Other episodes you might like: Ep001: Tim Mundy (Digital Affair) on partnerships, getting your first paying client and building teams Ep002: Shelli Trung (Angel Investor) on what she looks for, red flags in investment opportunities and why startup founders should hear no Ep004: Alex McBride (The Fifth Watches) on turning a passion into a business, influencer marketing and building products Ep005: Paul Naphtali (Rampersand Venture Capital) on how to approach investors, ingredients of a good startup founder and the biggest turnoffs for investors Ep006: (Part 1) Matthew Snowden & James Nguyen (M5859 Apps) on finding the right co-founders, partnering with Apple and contacting A-list celebrities   You can listen to the full interview with Justin Dry below. The post Ep003 – Justin Dry (Co-CEO – Vinomofo) on the importance of building a community, deciding when to pivot and how to choose between multiple options on the table. appeared first on Startup Playbook.

In this episode I'm joined by entrepreneur Justin Dry, who has built a company with $50mil+ revenue, 400,000 members and a team of 100. We take questions on: - Business growing faster than cashflow allows - Lessons learnt from the early hard days - Operating in a changing industry - Building a brand - Why hiring is more important than firing

In this episode I'm joined by entrepreneur Justin Dry, who has built a company with $50mil+ revenue, 400,000 members and a team of 100. We take questions on: - Business growing faster than cashflow allows - Lessons learnt from the early hard days - Operating in a changing industry - Building a brand - Why hiring is more important than firing

Marcus Bailey says he's always been a little different. When his mates got jobs in bars while at uni, Marcus got a liquor licence for his bedroom and sold discounted wine (before discounted wine was a thing). This fascination with buying and selling set the foundation for his corporate finance advisory firm, Fortis Ago, which has completed $434 million in Mergers and Acquisitions in the last 18 months. Marcus shares insights into Fortis Ago's work with VinoMofo, a high profile Australian wine marketplace, which included a sale and then buyback. He says M&A is like going to the casino; betting big, sometimes winning and sometimes losing. Dealmakers become "emotionally bipolar" - months are invested into a deal, and there are no guarantees of getting paid until the money is in the bank. For Fortis Ago though, winning has been the only option. Key to the success has been the team's ruthless approach and fierce competitiveness. And also the Adelaide market which Marcus says is, perhaps surprisingly, "plentiful" for M&A work. But working in South Australia has presented massive challenges. Marcus says battling Adelaide's "tall poppy syndrome" has become the norm, and 'success' is now a dirty word. In response, Marcus started the Engine Room, an organisation to support South Australian business owners. More information: The Engine Room: http://theengroom.com.au/ Fortis Ago: http://www.fortisago.com.au/ Key events coming up: Social Capital Conference, Adelaide, 7/6/16 http://www.socialcapitalcity.com/ SouthStart Conference, Adelaide, 8-9/6/16 http://www.southstart.co/ Connect with Rooster Radio - sign up to our mailing list and join our Facebook community: roosterradio.biz facebook.com/roosterradioHQ For media, content and marketing services, visit: apiroconsulting.com For leadership and and high performance services, visit: tractgroup.com.au

Vinomofo, a rapidly growing, Melbourne based, online wine deals website, grew from a garage startup to $40 million in sales in 4 years. Andre Eikmeier and Justin Dry co-founders of Vinomofo struggled for years finding a business model that worked before finally building the wine group buying platform that sent the company into a period of rapid, record company growth. www.startup50k.com

It’s a competitive market spanning boutique to mass market, amateur to global production. So how can you make your mark in the world of wine? Andre Eikmeier, co-founder of wine-buying group Vinomofo, reckons the answer is by building and maintaining a loyal following. Using social channels to share bespoke and user generated content, Andre has taken Vinomofo from garage to global with his ‘tribe’ along for the ride. Andre chats with Xero In hosts Rob Stone and Jeanne-Vida Douglas about his journey from wine fan to small business owner, his authentic approach to storytelling, and the importance of keeping it real.

This is a story of how and why it's so damn important to build a brand and have the guts to stick to it through thick and thin. In 2006, Andre Eikmeier started an online forum called Qwoff, a place where the average Joe could discuss wine without all the fancy talk. Three years later, and not a cent richer, he (and his business partner) launched VinoMofo, an online, in-your-face wine retailer that (in their own words) "...offers a small selection of hand-picked wines and wine-like things ... at very mofo prices." Hear how Andre took VinoMofo from zero to hero using the power of branding, and was subsequently bought by Catch Of The Day, Australia's biggest group buying site last year. If the idea of taking your business from bland to brand appeals then listen up ... Andre shares some absolute marketing gold. The post #94 VinoMofo – An In Your Face Brand That's Kicking A**! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.