Podcasts about badass brands

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Best podcasts about badass brands

Latest podcast episodes about badass brands

She Built It™ Podcast
Building Bold Brands & Charging You're Worth with Pia Silva

She Built It™ Podcast

Play Episode Listen Later Jan 28, 2025 19:17


Ever feel like you're perfecting your marketing but still selling yourself short? In this episode of the She Built It® Podcast, host Melanie Barr sits down with Pia Silva—entrepreneur, speaker, and author of the best-selling book Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit. Pia is the founder and head trainer of No BS Agency Mastery, where she helps 1–2 person branding agencies scale to $30–50k months while cutting their workload by up to 80%—all without hiring employees. She's also a partner, brand, and business strategist at Worstofall Design, known for building “Badass Brands without the BS.” Having delivered a popular TED Talk on cultivating true confidence, Pia is here to show you how to charge your worth, streamline your business, and grow without compromising what makes your brand unique. Tune in for actionable insights on marketing smarter, attracting high-paying clients, and finally earning what you deserve.Connect with us:Get a free audio version of Pia's book Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit: https://nobsagencies.com/she-built-itPia SilvaNo BS Agency MasteryWorstofall DesignWork with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn

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The Eric Mueller Show
No BS Your Brand with Pia Silva | E95

The Eric Mueller Show

Play Episode Listen Later Dec 12, 2024 47:40


Are you ready to cut through the noise and create a brand that truly stands out? This week, I'm joined by Pia Silva, a powerhouse entrepreneur, speaker, and author dedicated to helping small branding agencies scale their businesses while working less. As the founder of No BS Agency Mastery, Pia has coached countless entrepreneurs to build profitable, efficient businesses. She's the author of the bestselling book Badass Your Brand, a TED speaker, and the driving force behind Worstofall Design, a branding agency known for crafting “Badass Brands without the BS.” Pia's journey is packed with insights on turning expertise into profit and building authentic confidence in business. Whether you're a branding professional or an entrepreneur ready to take your business to the next level, this episode is for you. Highlights of the episode: • The 50-25-25 Rule to Profit & Freedom • How to niche down based on data, not guesswork • Why scarcity mindset limits generosity and growth • Strategies to grow your brand without the BS Additional resources: • No BS Agencies • Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit by Pia Silva • Pia's FREE Audiobook Offer • Worstofall Design • No BS Agency Mastery – Book a Call with Pia • Watch Pia's TED Talk ------------------------------------------------------------------- Subscribe to the show: • Apple Podcasts • EricRMueller.com • Spotify --- Support this podcast: https://podcasters.spotify.com/pod/show/ericmuellershow/support

What Are You Made Of?
Beyond the Logo: Joelly Goodson's Journey to Building Badass Brands

What Are You Made Of?

Play Episode Listen Later Nov 28, 2023 33:03


In this episode, we dive into the world of branding with a true expert, Joelly Goodson, the renowned Branding Badass. With over 20 years of experience helping businesses elevate their brand awareness through powerful merchandising, Joelly is a seasoned professional in the game of building brands people genuinely care about. Mike C-Roc welcomes Joelly to the show, exploring her journey and the launch of her successful podcast, "Branding Matters," designed to guide small business owners in navigating the complexities of brand development. This podcast, standing in the top 1.5% globally, cuts through the noise, offering insights and secrets to success in the fierce world of business. Joelly shares her wealth of knowledge as a professional speaker, providing valuable content that inspires and educates on the art of creating badass brands. She emphasizes the importance of differentiation, transparency, and authenticity in a world saturated with competition. As the conversation unfolds, Joelly opens up about what truly makes her tick, addressing the multifaceted aspects of her identity. From fun and passion to vulnerability and insecurities, she paints a candid picture of what shapes her and her approach to life and business. Joined by host Mike C-Roc, Joelly delves into the topic of regret, sharing personal and professional experiences that have molded her journey. The duo explores the transformative power of regret and the invaluable lessons it brings, turning challenges into opportunities for growth. The episode takes a fascinating turn as they discuss Joelly's foray into the world of podcasting and the diverse array of guests she invites to "Branding Matters." From CEOs to creative directors, each guest brings a unique perspective on branding, ensuring a dynamic and engaging listening experience. Listen in as Joelly provides insights into the intricacies of personal versus business branding, unraveling the layers that define an individual or corporate identity. The conversation delves into the importance of values, transparency, and standing firm in one's beliefs to create a lasting brand presence. Throughout the episode, Joelly shares anecdotes, experiences, and practical tips, making this a must-listen for anyone seeking to enhance their understanding of branding and build a brand that truly matters. Tune in to this enlightening episode as Joelly Goodson and Mike C-Roc unravel the mysteries of branding, leaving listeners inspired and equipped to take their brands to new heights. Website: https://www.brandingmatters.ca/ Social Media Links/Handles: https://www.instagram.com/branding_badass/ https://www.linkedin.com/in/joelly1/ https://twitter.com/branding_badass Email: info@brandingmatters.ca

Women Entrepreneurs Radio
"How to Build a Badass Brand" with Entrepreneur, Speaker & Author Pia Silva

Women Entrepreneurs Radio

Play Episode Listen Later Aug 31, 2022 47:10


Rewind episode: Entrepreneur, speaker and author Pia Silva is a partner and brand strategist at Worst-of-all Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 small businesses, The Chamber of Commerce, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Her upcoming book, "Badass Your Brand: Impatient Entrepreneur's Guide to Turning Expertise into Profit" launched March 16th, 2017. https://www.badassyourbrand.com/

Vroom Vroom Veer with Jeff Smith
Pia Silva – Badass Brands without the BS (BOV)

Vroom Vroom Veer with Jeff Smith

Play Episode Listen Later Apr 11, 2022 37:36


Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. Pia is also a speaker, Forbes contributor & author of Badass Your Brand. Pia Silva Vroom Veer Stories Went from $40k in debt to $500k in sales in 12 months Why letting go of employees felt like failure at first; then felt like relief How does someone build a brand that stands out from the competition? Key questions to ask clients; what do you hate about your industry? How a badass brand filters all the shitty clients; while attracting perfect clients How to increase your rates to improve your quality of life Liberal use of saying no to clients; we don't work with product-based business or startups. Pia Silva Links Worst of all Design Badass your Brand

Show Your Business Who's Boss
EP 13: Building Awareness, Living Courageously, and Using Business as a Personal Growth Gym with Evan Horowitz

Show Your Business Who's Boss

Play Episode Listen Later Jul 23, 2020 53:58


We all know that being a business owner means constantly being forced to face your fears, try new things, and fail… then try again and again and again. These challenges force us to grow—even if we’re not paying attention. Now imagine how impactful, effective, and powerful you could be in your business if you intentionally welcomed those challenges and that failure because you wanted the growth that came with it? How powerful would it be to notice each day how you’re feeling and use that information to inform how you show up the next day and the day after that? Well, my friends, that might be exactly what you need to show your business who’s boss. Today, I’m delighted to speak with someone who sees business as a personal growth gym and one of my first business coaches, the person who actually helped me coin the phrase “Badass Brands” back in 2013, boss of his business Evan Horowitz. Evan is a serial entrepreneur, Harvard MBA, personal development junkie, growth advisor for entrepreneurs, and CEO of Movers+Shakers, an award-winning video marketing agency that’s all about spreading joy, TikToking, and breaking engagement records. His agency is behind the most viewed TikTok video—at 11 billion views—and Ad Week called it the most influential campaign on TikTok! Tune into this episode to hear: The one thing that drives all of our decisions in business and life How to build more personal awareness and how that can lead to a more centered life One action we can all take today to make our experience in life richer Using our businesses as a vehicle for personal growth Simple ways to make business more fun and less high stakes Learn more about Evan Horowitz: ehadvising.com moversshakers.co Join the TikTok 101 Webinar 4 secrets to grow your business like a CEO eBook Evan Horowitz on LinkedIn Movers+Shakers on Instagram Movers+Shakers on LinkedIn Learn more about Pia: The Show Your Business Who's Boss Crash Course Start reading the first chapter of my book Piasilva.com

Show Your Business Who's Boss
EP 13: Evan Horowitz – Building Awareness, Living Courageously, and Using Business as a Personal Growth Gym

Show Your Business Who's Boss

Play Episode Listen Later Jul 23, 2020 53:58


We all know that being a business owner means constantly being forced to face your fears, try new things, and fail… then try again and again and again. These challenges force us to grow—even if we’re not paying attention. Now imagine how impactful, effective, and powerful you could be in your business if you intentionally welcomed those challenges and that failure because you wanted the growth that came with it? How powerful would it be to notice each day how you’re feeling and use that information to inform how you show up the next day and the day after that? Well, my friends, that might be exactly what you need to show your business who’s boss. Today, I’m delighted to speak with someone who sees business as a personal growth gym and one of my first business coaches, the person who actually helped me coin the phrase “Badass Brands” back in 2013, boss of his business Evan Horowitz. Evan is a serial entrepreneur, Harvard MBA, personal development junkie, growth advisor for entrepreneurs, and CEO of Movers+Shakers, an award-winning video marketing agency that’s all about spreading joy, TikToking, and breaking engagement records. His agency is behind the most viewed TikTok video—at 11 billion views—and Ad Week called it the most influential campaign on TikTok! Tune into this episode to hear: The one thing that drives all of our decisions in business and life How to build more personal awareness and how that can lead to a more centered life One action we can all take today to make our experience in life richer Using our businesses as a vehicle for personal growth Simple ways to make business more fun and less high stakes Learn more about Evan Horowitz: ehadvising.com moversshakers.co Join the TikTok 101 Webinar 4 secrets to grow your business like a CEO eBook Evan Horowitz on LinkedIn Movers+Shakers on Instagram Movers+Shakers on LinkedIn   Learn more about Pia: The Show Your Business Who's Boss Crash Course Start reading the first chapter of my book Piasilva.com  

Awesome Women Entrepreneurs
Episode 109: Pia Silva // Partner and Brand Strategist at Worstofall Design

Awesome Women Entrepreneurs

Play Episode Listen Later Jan 3, 2019 27:39


Pia Silva, partner and brand strategist at Worstofall Design, builds "Badass Brands without the BS." She talks about her business journey, branding, marketing, advice for entrepreneurs and how to start badassing YOUR brand. Find Pia: https://www.piasilva.com/ https://www.facebook.com/pialovesyourbiz/ https://www.instagram.com/pialovesyourbiz/ https://twitter.com/PiaLovesYourBiz https://www.linkedin.com/in/pia-silva-86b2723/ Awesome Women Entrepreneurs: https://awesomewomen.org  

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The Practice of the Practice Podcast | Innovative Ideas to Start, Grow, and Scale a Private Practice

Are you stuck with an idea and not sure how to execute it? Do you feel like you may have some analysis paralysis? Do... The post Laura Long Helps Badass Brands | PoP 326 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.

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The Dr. Will Show Podcast
Pia Silva: @PiaLovesYourBiz: Bad$$$ Your Brand

The Dr. Will Show Podcast

Play Episode Listen Later Sep 14, 2018 26:42


On this episode, I Zoom in Pia Silva and we chat about how to focus on your brand to build your authority. Entrepreneur, speaker and author Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit. Please connect with Pia on Twitter: https://twitter.com/PiaLovesYourBiz Learn more about Pia at her website: https://worstofalldesign.com/ Don't forget to buy her book, Badass Your Brand at Amazon: https://www.amazon.com/Badass-Your-Brand-Impatient-Entrepreneurs/dp/0998714305/ref=sr_1_1?ie=UTF8&qid=1536957524&sr=8-1&keywords=pia+silva

Smooth Business Growth – 15 Minutes Of Pure Marketing Strategies Proven To Move The Needle

We are chatting with Entrepreneur, speaker and writer Pia Silva who is a partner and brand strategist at Worst of all Design where they build "Badass Brands without the BS". Pia is going to give us tips on creating a badass brand.  So what are badass brands? What does "branding" mean for solopreneurs and small businesses selling their services? Some people think ‘logo’s are the only element of branding – what would you say to those that have this view. How does your ‘brand’ affect what audience you attract? How does someone build a brand that stands out from the competition? How does ‘brand’ affect your profitability? Entrepreneur, speaker and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 small businesses, The Chamber of Commerce, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Brand Shrink Questionnaire www.Baddassyourbrand.com/smooth Email: pia@worstofalldesign.com Phone: 917-882-6437 Skype: worstofalldesign https://twitter.com/PiaLovesYourBiz https://www.instagram.com/pialovesyourbiz https://www.facebook.com/pialovesyourbiz https://www.facebook.com/pia.wasterval

The Six Figure Photography Podcast With Ben Hartley
SFPP 81: Badass Your Brand With Pia Silva

The Six Figure Photography Podcast With Ben Hartley

Play Episode Listen Later Jul 2, 2018 42:08


Joining me on today's episode is Pia Silva! Pia is a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit (which you should definitely read). She has blown minds at events like the Million Dollar Women Summit and has been featured on MSNBC’s Your Business. In addition to being an entrepreneur, speaker, and writer, Pia is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. This is definitely not an episode you want to skip. Resources Mentioned Worstofall Design Badass Mini Brandshrink Sponsors Gifyyy Booth Freedom Edits -   I have covered your first order…yep, it's FREE.

Business Coaching with Join Up Dots

Branding Expert Pia Silva Reveals The Big Mistakes Of Branding Your Biz My guest today, on the Steve Jobs inspired Join Up Dots free podcast interview is an Entrepreneur, speaker and writer, and also a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 Small Businesses and the Million Dollar Women's Summit and has been featured on MSNBC's Your Business. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex, and her book Badass Your Brand: Impatient Entrepreneur's Guide to Turning Expertise into Profit launched March 16th, 2017. As she says "Badass Brands w/out the BS. We work with service based business owners in intensive Brandup sessions and execute the strategy and build out your entire brand-- positioning, messaging, logo, copy, website, materials-- in 1-3 days so you can get back to work. Because who has 6 months to redo their website anyway? For solopreneurs who need the whole shabang but don't have $50k to invest yet, we built a Brandup Bootcamp to take you through our exact process at a fraction of the cost. Now that is the official stuff about todays guest, but the real story isn't about where she is now rocking and rolling and loving life. The real story was the climb into stress, financial difficulties and the realisation that scale, and premium products were the key to her future. Being able to charge premium prices to less people has been the gamechanger to her and her partners day to day running of their company whilst making her business as lean as possible. Now she is gaining more and more exposure, loving life, and as you will read in her book (as we will discuss in today's show) she is shining the way for others to learn from her mistakes and live a life on their own terms by following her practical sensible advice. So does she see others making the same mistakes as she did, and smack her head with a "Doh!" and think "Man its so obvious that just cant see it?" And where does she find the motivation to keep growing, when things are already pretty good as they are? Well lets find out as we bring onto the show to start joining up dots with the one and only Pia Silva. Show Highlights During the show we discussed such weighty topics with Pia Silva such as: How she has built an amazing business that is lead by her lifestyle. If she wants to close up shop she does, with no clients wanting access to her. That is very unique and powerful. Why she believes that most businesses would be in a better position by turning people away as clients instead of jumping into bed with them. Pia explains why most people make a mess of their branding by confusing the message that they are sending out to the world. and lastly…. Pia shares the dark times in her life when she was heavily in debt and now looks as it just a phase that she had to go through to get where she is today.

The Self-Employed Life
385: Pia Silva - Badass Branding for Small Businesses

The Self-Employed Life

Play Episode Listen Later Mar 28, 2018 44:17


Branding is something that confuses people. When they hear the world they think pretty colors and pictures, catchy slogans and jingles, or large marketing departments and resources a solopreneur couldn't afford. When it comes down to it, branding really is one of the most important things you can do for your business - and you don't need a big budget for it. The branding of yesteryear, with catchy slogans that sound like something from a nursery rhyme, repel customers more than it attracts them. Today, branding is about starting with YOU. Starting with what YOU provide for the customer. Once you have a grasp on that, you want to use lingo that your ideal customer would understand and be attracted to. Your branding will repel some people, and that's great. You want to push away people who aren't your ideal customer and magnetize those that are a perfect fit for your business. Branding in business, especially small business, is no longer about having a one size fits all, catch as many fish as you can brand. You want to find the clients that are willing to spend more for your expertise, harness in that small group, and not waste your time with people that aren't the right fit. On this episode of Creative Warriors I bring you a very special guest that is a bad-ass branding guru, Pia Silva. Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. On top of all of that, she's a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit. Download this episode today to learn how you can develop bad ass branding for your business. UNIVERSAL WARRIOR    “Own it in a deep and all encompassing way.” - Pia Silva  My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Highlights - You start finding your ideal customer through who you are. Badass branding attracts your ideal customer and repels everyone else. Tagline and slogans are outdated. People want to pay top dollar for a high-level expert. Know what it is you love to do the most, and what is the most profitable. Analyze your opportunity costs. Experts sell results and take control of a project. Guest Contact - Pia's Website Pia's Twitter Pia's Book Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit Pia's Brandshrink Giveaway! Worstofall Design Mentions- 17hats  Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn  

Marketing for Creatives Show | Marketing Tips for Creative Entrepreneurs and Small Business Owners
How to Get Out of The Rat Race of Constantly Hunting for Clients with Pia Silva | #33

Marketing for Creatives Show | Marketing Tips for Creative Entrepreneurs and Small Business Owners

Play Episode Listen Later Mar 15, 2018 33:47


Ep #33: You know that feeling when you were connecting with the client, you delivered your service, got the payment and everything starts all over. Keeping yourself busy 24 hours 7 days a week. Never ending process of chasing clients. In this episode, Pia Silva shares how to get out of the rat race of constantly hunting for clients. Entrepreneur, speaker and author Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3-person service businesses in 1-3 day intensives.  She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including The Million Dollar Women Summit, Goldman Sach's 10,000 small businesses, and The Chamber of Commerce. Time Stamped Show Notes: [00:22] About the episode and Pia Silva [01:52] Pia shares about her company Worstofall Design and how this aligns with her UPS building badass brands [03:20] Your brand influences how effective your marketing is, figure it out right first [04:46] People will remember your business because of what you’re focusing on. Another way to stand out of competition is your price [06:35] Three ways to position yourself in a way that will be different from other businesses [08:52] How to stand out with your service [10:41] What to do if the work you want to do doesn’t bring much money, so you had to do the job that you don’t like to pay your bills [12:39] How to start attracting higher paying clients [14:56] How to smooth the transition to the higher paid clients while you still serve your current customers that don’t bring you much money [16:55] What to do with the low-paid clients when they reach you out [18:35] How to make your business stand out with your personality [21:58] The difference in positioning yourself and business as a personal brand or as a business brand [23:38] Why Pia choose to position her brand as a company instead of her being the face of the company [25:07] How Pia went from the big debt to $500k in her business [29:32] The biggest piece of advice on how to get out of the rat race of constantly hunting for clients [31:36] Where to find Pia and a free chapter of her book Baddass Your Brand [32:52] For the show notes go to IntNetworkPlus.com and subscribe to the Marketing for Creatives show Let’s get in touch: What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram Did you get new insights? Please leave a short review on iTunes Get more marketing tips on intnetworkplus.com Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

The How of Business - How to start, run & grow a small business.

Branding without the BS to help small businesses grow with Pia Silva, an entrepreneur and author. Pia helps service business owners (but this episode is valuable for all small business owners) improve their branding to grow their business. Pia is an entrepreneur, speaker, author and badass! She is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS”. Pia is a Forbes contributor and author of "Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit". She has blown minds at spots like the Million Dollar Women Summit and Goldman Sach's 10,000 Small Businesses and has been featured on MSNBC’s Your Business. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Finding Creative Success
FCS 083: Brand genius - Pia Silva - teaches us how to build an amazing brand!

Finding Creative Success

Play Episode Listen Later Jan 15, 2018 35:08


Entrepreneur, speaker and author Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit.

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On Brand with Nick Westergaard
The Case for Badassing Your Brand with Pia Silva

On Brand with Nick Westergaard

Play Episode Listen Later Nov 27, 2017 29:16


“It’s better to whole-ass one thing than half-ass several.” As the author of the book Badass Your Brand, my conversation with Pia Silva was bound to be both fun and irreverent. In all seriousness, powerful language helps you cut through the clutter. You can’t succeed by being everything to everyone. Pia and I discussed badassery in all of its forms this week on the On Brand podcast. Enjoy! Enjoy This Episode Now Download Episode Subscribe via iTunes Subscribe via Stitcher About Pia Silva Entrepreneur, speaker, and author Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit. Episode Highlights What’s in a name? A lot! And Pia’s branding firm has an interesting name — Worstofall Design. They’re so named because they help their clients — mostly small service businesses — create badassery. There’s another secret story behind the name that you’ll have to listen to discover. Why is branding so hard today? “There’s a very generic idea of how brands exist but that’s different for corporations, small businesses, fashion brands.” How is branding for a small service firm different? “The brand comes from the owner — it should really be pulled out of that.” This makes the brand more authentic and personal. What’s one thing Pia would advise impatient brand builders to do? “Identify your best, favorite customer and start saying no to everyone else.” Again, you can’t standout by being everything to everyone. What brand has made Pia smile recently? The email signature from The Middle Finger Project. You’ll have to listen to the podcast to learn why. To learn more, you can get a free chapter of Badass Your Brand online and you can follow Pia on Instagram. As We Wrap … Before we go, I want to flip the microphone around to our community … Kerry O’Shea Gorgone gave us a shoutout on Twitter as a podcast she doesn’t miss. Thanks for listening, Kerry! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

The Business Credit and Financing Show
How to Build a Badass Brand

The Business Credit and Financing Show

Play Episode Listen Later Oct 3, 2017 40:17


Entrepreneur, speaker and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach s 10,000 small businesses, The Chamber of Commerce, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex.  Her upcoming book Badass Your Brand: Impatient Entrepreneur s Guide to Turning Expertise into Profit launches March 16th, 2017.   During This Show We Discuss… What “branding” means for solopreneurs and small businesses selling their services How someone can build a brand that stands out from the competition How important a mission statement, or truly knowing the reason your business exists, is to branding How important it is for a company to truly understand their Unique Selling Proposition  How important it is to set clear goals and know where your business is headed How important a company s name is in building a badass brand How to get out of the rat race of constantly hunting for clients, and start attracting high paying clients you really want to attract How important social media is to branding Things that really make a brand stand out against the competition How important the design aspect of a brand, colors, look and feel of logo, truly is to a brand How important having a clear message is to branding How a well-established brand helps with establishing credibility for a company How it is possible to build a brand that sells itself without needing to do a lot of selling How much more money a well-branded company can charge versus one that s not well branded How a company chooses what fees they really should charge How to build a badass brand on a budget The 3 most important pieces of advice for people starting their own business to build a badass brand And much more...

Influential Entrepreneurs with Mike Saunders, MBA
Pia Silva Entrepreneur, Speaker and Author

Influential Entrepreneurs with Mike Saunders, MBA

Play Episode Listen Later Aug 27, 2017 20:39


Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit.Learn More: www.badassyourbrand.com/InfluentialInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

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Influential Entrepreneurs with Mike Saunders, MBA
Pia Silva Entrepreneur, Speaker and Author

Influential Entrepreneurs with Mike Saunders, MBA

Play Episode Listen Later Aug 27, 2017 20:39


Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit.Learn More: www.badassyourbrand.com/InfluentialInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

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Vroom Vroom Veer with Jeff Smith
Pia Silva – Badass Brands without the BS

Vroom Vroom Veer with Jeff Smith

Play Episode Listen Later Jul 24, 2017 37:36


Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. Pia is also a speaker, Forbes contributor & author of Badass Your Brand. Pia Silva Vroom Veer Stories Went from $40k in debt to $500k in sales in 12 months Why letting go of employees felt like failure at first; then felt like relief How does someone build a brand that stands out from the competition? Key questions to ask clients; what do you hate about your industry? How a badass brand filters all the shitty clients; while attracting perfect clients How to increase your rates to improve your quality of life Liberal use of saying no to clients; we don't work with product-based business or startups. Pia Silva Links Worst of all Design Pia Silver Badass your Brand  

Focus Is Your Friend: How to double down on marketing that matters
Episode 60: Badass Your Brand, with Pia Silva

Focus Is Your Friend: How to double down on marketing that matters

Play Episode Listen Later Jun 8, 2017 29:12


Entrepreneur, speaker, and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 Small Businesses, Million Dollar Women’s Summit, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Her book “Badass Your Brand: Impatient Entrepreneur’s Guide to Turning Expertise into Profit” launched March 16th, 2017.   “The one mistake everyone is making is they're not sticking forcefully to their focus and their message.” - Pia Silva What you’ll learn about in this episode: How Worstofall Design helps their clients build badass brands in three days or less Leveraging profitability by getting very few clients at a high price point Brandshrink (strategy session) and Brandup (execution): how Worstofall Design’s two services work “Badass Your Brand”: why Pia wrote the book Why you must stick forcefully to your message Choosing which marketing efforts to utilize based on their ROI Why clients need to buy all in on their agency’s expertise Managing the psychology of the client Ways to contact Pia: Website: worstofalldesign.com Book: www.badassyourbrand.com Twitter: @PiaLovesYourBiz Instagram: www.instagram.com/pialovesyourbiz

The Bulletproof Entrepreneur
How To Build A Badass Brand That Gives You A Financial Freedom With Pia Silva

The Bulletproof Entrepreneur

Play Episode Listen Later May 9, 2017 44:11


      In today's episode of The Bulletproof Entrepreneur, we chat with Pia Silva of Worstofall Design. Pia shares the story of how she and her partner went from $40,000 in debt to building a 6-figure business in under six months. Pia notes that when she and her partner started the business, they did everything “the right way.” They charged similarly to their competitors, approached business development and lead generation just like their peers and even hired personnel to achieve the look and feel of a “Big” firm. Sadly, these tactics hurt their business. They were still losing money and lacked specificity in their actions because they catered to any client willing to sign a check. As a result, they were not nearly as successful they would have liked. It wasn't until she and her partner sat down to thoroughly analyze their business and make tough decisions before they started to make progress and get traction. After narrowing their focus and only specializing in working with a particular type of customer and offering a limited range of services, Pia and her partner were able to turn around their business from the brink of bankruptcy to profitability within six months. They not only became profitable but were able to create the more free time and generate more money while working less.   Pia notes that though the journey has had many ups and downs there's nothing she enjoys more that working on her business and helping her clients succeed. She shared her personal and professional struggles, dealing with the impostor syndrome and advice for young entrepreneurs coming to grips with the challenges of building a new business. In her new book “Badass Your Brand - The Impatient Entrepreneur's Guide to Turning Expertise into Profit” she narrates the story of how she and her partner Steve were able to hit upon a winning formula for creating lasting business success and how they were able to apply these lessons to the benefit of their clients. We discuss a few of the strategies she relies on to help customers become Badass Brands and how any small business can tap into their inner Badassery. You will want to listen attentively and take notes because there's a lot of subtle wisdom shared in this episode. Pia is a featured contributor on Forbes.com and a participant in the Entrepreneurs Organization accelerator. Resources and People Mentioned • Worstofall Design • Pia's LinkedIn • Pia's free 3-part video series: Brandup Crash Course (Code: BADASSBIZ) • Pia's free download 5 Ways to Badassify Your Brand Immediately forbes.com/sites/piasilva 7 Habits of Highly Successful People - Stephen Covey How to Win Friends & Influence People - Dale Carnegie Profit First - Mike Michalowicz

Freelance Transformation
113: From Failure to $500,000 in Client Work | Pia Silva

Freelance Transformation

Play Episode Listen Later Apr 30, 2017 50:51


The story begins with Pia Silva and her husband opening their own graphic design agency, complete with employees and office space, and selling massive $30,000 projects to their clients. Then finding themselves going out of business with $40,000 in credit card debt and no savings after a year and a half. But rather than giving up, they took a deep look at what was and wasn’t working in their business, scaled down the business and what they offered, and started again. Within the first year, they had half a million in sales and had completely turned things around into a successful business, Worstofall Design, where she and her husband, Steve, create Badass Brands for their clients over an intensive 1-3 days. It’s a brilliantly simple business, which is why it works so well. Pia shares how her business model works, why it is so successful, how she finds clients, and so much more. https://freelancetransformation.com/episode113

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Women Entrepreneurs Radio
"How to Build a Badass Brand" with Entrepreneur, Speaker & Author Pia Silva

Women Entrepreneurs Radio

Play Episode Listen Later Apr 12, 2017 47:10


Entrepreneur, speaker and author Pia Silva is a partner and brand strategist at Worst-of-all Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 small businesses, The Chamber of Commerce, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Her upcoming book Badass Your Brand: Impatient Entrepreneur’s Guide to Turning Expertise into Profit launched March 16th, 2017. https://www.piasilva.com/ https://www.badassyourbrand.com/ https://worstofalldesign.com/

The Princess Power Hour
How to Badass Your Brand

The Princess Power Hour

Play Episode Listen Later Mar 30, 2017 23:00


Pia Silvia Entrepreneur, speaker and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is the author of Badass Your Brand: Impatient Entrepreneur's Guide to Turning Expertise into Profit. She is a Forbes contributor and […] The post How to Badass Your Brand appeared first on Princess Power.

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StoryHinge | podcast, stories, personal, growth, self help, happiness, leadership

Entrepreneur, speaker and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 small businesses, The Chamber of Commerce, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Her upcoming book Badass Your Brand: Impatient Entrepreneur’s Guide to Turning Expertise into Profit launches March 16th, 2017. Website: https://worstofalldesign.com/ Book: Link to book   StoryHinge http://storyhinge.com Where we amplify personal stories to consider more possibility and realize more potential and happiness in life.