Podcasts about turning expertise

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you have the right team in place to remove yourself from fulfillment and sales? What about a partner that may no longer be aligned with the agency's vision or culture? Today's featured guest figured out a perfect niche for his abilities in data analytics and went on to create his agency. Along the road, he was met with unexpected challenges, like finding out the right employees are not necessarily the ones with the most expertise, ending partnerships that turned out to be fundamentally misaligned, and the best way to ensure he's always working with his ideal audience. Learn about the lessons he's learned with each bump on the road, and the most important lesson about losing clients to a price increase. Jacob Baadsgaard is the founder of Disruptive Advertising, a performance marketing agency that only works with selected brands to create game-changing magic and help them reach their goals, make a positive impact on the world, and claim the leading edge in their industries. With over 13 years in the industry, Jake discusses his journey into digital marketing, how he tested his business model leveraging data to benefit smaller businesses, setting up the mechanisms for an amicable partner split, and how he narrowed down the ideal audience his team needed to focus on to improve client relationships. In this episode, we'll discuss: How to make a drama-free partner split. Hiring for the needs of the agency as it grows. 3 key questions to assess lead viability.  Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Finding a Gap and Turning Expertise into an Agency Armed with a degree in information systems, Jake started his career by helping large corporations analyze and integrate their backend customer data, identifying the effectiveness of their paid advertising efforts. Jacob recognized that even industry giants struggled with data integration and saw an opportunity to build a freelance career offering this specialized expertise. Later he expanded offering beyond large corporations by helping small businesses as well. As much as he liked data, implementing it was where the money and the opportunities are at. This is how he went from just analyzing datas to helping clients develop smarter marketing strategies. He shows his clients they don't need to outspend their competition, just outsmart them by spending where it matters most. Re-Negotiating Price Based on Value Jacob started offering his services for free to test whether or not his methods could really help grow a business. Once he had clear evidence of his value, the experiment was over and it was time for a structured pricing model, initially charging $2,000 per month and later increasing to $5,000. However, as he was managing marketing budgets worth hundreds of thousands of dollars per month he realized his rates were still a bargain for these companies. Once he brought up the subject of renegotiating his rate, he faced resistance. Rather than compromise his worth, he held firm at the risk of losing clients by maintaining what he knew was his value. Some clients did go to other agencies, and after realizing how much the work was actually worth, came back willing to work out a new deal with him. Early Planning for a Partner Split Saves Headaches Later Jacob realized he needed help on with fulfillment if he wanted to grow. However, he struggled to find the right talent. Initially, he hired his high school best friend, which could have gone sideways in many ways, but thankfully proved to be an effective working relationship. On the other hand, he had a different experience with his first partner. Lacking confidence in his independent capabilities, he initially sought a partner to help launch the business. Within months, it became clear the partnership was fundamentally misaligned. One of the biggest lessons for him was that he should've trusted his own ability to start the business by himself, rather than getting into a partnership he wasn't 100% sure of. Fortunately, Jacob had taken the step to work with an attorney who helped him place a clear exit strategy in case things didn't work out. The pre-agreed terms allowed each partner to retain clients they had originally brought to the business. Thanks to this foresight, the already emotional process of splitting up a partnership ended up not being a logistical nightmare. Hiring for the Needs of the Agency as it Grows For any agency owner, the entrepreneurial journey is marked by distinct "no-man's land" moments that challenge their agency's development. For Jacob, the first one he recalls was growing beyond himself, which he solved by hiring three or four people to help him execute contracts and get to a couple million dollars in revenue. The next hurdle had to do with sales leadership, as he felt the weight handling that part of the business all by himself. While his team had mastered contract execution, Jacob recognized the need to remove himself from the sales process to continue scaling. Initially, he made some expensive hires based on expertise. However, it didn't yield the results he expected. The new hires brought with them established methodologies and approaches that may have worked in different contexts but did not align with his agency's unique needs and culture. In fact, what really worked later on was hiring a young and hungry sales person without a lot of experience but was eager to learn and take things off his plate. 3 Key Questions to Assess Lead Viability The next challenge Jacob overcame was figuring out his target audience. Without this, his agency was churning as many clients as they were selling on a monthly basis. As he recalls, the agency's experiences with proof-of-concept clients often led to a high rate of employee dissatisfaction and operational headaches. These clients, while potentially promising, frequently lacked the financial stability and established business models necessary for a fruitful partnership. Ultimately, this led the agency to reassess its client selection criteria and better define their target by training the team to ask three important questions when assessing a lead: Are they viable? What is the revenue threshold that makes this company able to afford you? For Jake's agency, it was three to five million in revenue. Are they win-win minded? Meaning, do they only care about making money or have they shown they also care about their customers and employees? Can you show results in 6 months? Jacob knows its important to be impactful right away. For that reason, he asks himself if the team will be able to make a substantial improvement to the prospect's business in the first 6 months working together. If the answer to each of these questions is yes, then it's right for a successful relationship. Keep the Message Simple When Marketing Your Agency There's a tendency for marketers to complicate their messaging, often in an attempt to convey too much information at once. This approach can confuse potential clients and dilute the core message that needs to be communicated. The point of effective marketing is to attract attention and guide the audience through a clear and structured journey. Jason urges agency owners to have this in mind when doing their own marketing, since this emotional connection can cloud judgment, making it difficult for entrepreneurs to view their marketing strategies objectively. This mindset shift will be especially necessary when you're thinking about selling your business, which many business owners can see as selling a part of themselves. Instead of equating your identity with the business, detach your self-worth from their business roles so you can make more rational decisions regarding marketing and business operations that will ultimately lead to better outcomes. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Thinking of creating your first course, or maybe your next product or program? If so, you're going to love what I have for you today as I bring you the first installment of our brand new series, The Course Chronicles!  This limited-run series will air for the next several weeks on the podcast as a journal or diary of sorts. In real-time, I'll give my notes, thoughts and updates with you as I launch a brand-new program into the Universe - from idea to market.  I plan this to be fun and organic, so if you have questions or comments, just shoot me a DM and I'll do my best to capture all of them and weave it into upcoming episodes in the series!  Brandon Lucero's FREE 3-Part Live messaging training is going on RIGHT NOW!  Here's what you'll learn: How to align your ads, emails, and landing pages into one seamless conversion engine The Art of Turning Expertise and Information Into Messaging That Converts How to transform your expertise into messaging that creates those “aha” moments, sparking immediate action How to turn EVERY interaction—from emails to webinars—into a bridge from your audience's current struggles to the transformation they need If you're ready to upgrade your messaging and finally start seeing the sales you deserve, then Brandon's FREE 3-Day Live Event is exactly what you need. Click HERE to register. Also, for an exclusive opportunity to watch Brandon and I makeover your messaging in real time, join us for a LIVE Zoom call where we'll choose someone like to coach and correct their messaging so it's built to convert. So, if you would like the chance to get your copy critiqued LIVE with Brandon and myself, register HERE.  Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jeunejenni. We'd love to hear what resonated with you the most!  In this episode you'll hear:  The driving force behind this new offer and why now is the right time for me to say “yes” to the decision to launch it  What's even more important to consider than how well a new product or service will sell  The role that your overall vision for life and business should play when deciding on creating and launching something new  Where we are at right now in this process and a look at what we did to come up with an outline for the new course  What the next steps are for us and the ways in which I am being held accountable For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/739 

Discover how online courses can scale revenue and boost customer retention with Kaylea Van Arsdale. Learn expert strategies for business growth and client loyalty. Want to scale your business and keep customers coming back? In this episode of Talking with the Experts, host Rose Davidson interviews Kaylea Van Arsdale, a business and life coach who helps entrepreneurs turn their expertise into profitable online courses. Kaylea explains how online education is a game-changer for business growth. By creating structured learning experiences, entrepreneurs can generate recurring revenue, establish authority in their field, and nurture long-term customer relationships. Key takeaways from this episode include: ✅ Scaling revenue with courses: Learn how to transform your expertise into a scalable, high-value product. ✅ Boosting customer retention: Discover how educational content increases engagement, trust, and loyalty. ✅ Creating a sustainable income stream: Understand why online courses offer long-term business success. Kaylea brings over a decade of experience helping business owners double their revenue, build six- and seven-figure brands, and cultivate thriving communities. As the founder of Managed by Magic, she combines psychology, operations, and business strategy to guide entrepreneurs toward financial and personal freedom. If you're ready to increase your income while strengthening customer relationships, this episode is a must-listen!

Join Jenn Foster, co-owner of Elite Online Publishing, as she interviews Pia Silva, an inspiring author and branding expert, about her journey in writing and self-publishing her book Badass Your Brand. Pia shares the motivation behind putting her face on the book cover, utilizing it as an authority tool, and recounting the surprise of being recognized by readers at events. She reveals her strategic decision to self-publish to maintain creative control over her branding and message.Learn More: https://www.piasilva.com/Free Audiobook: http://nobsagencies.com/eliteexpert

Turning creativity into a business is tough because it requires wearing two very different hats—artist and entrepreneur. It's not just about making great work; it's about finding the right audience, pricing confidently, and navigating the business side without losing the joy that started it all. The struggle often comes from balancing creative freedom with the need to market, sell, and stay financially stable. The ones who make it work aren't always the most talented—they're the ones who figure out how to make their passion and business goals work together. Pia Silva is the founder of No BS Agency Mastery, a program that teaches one to two-person branding agencies how to scale to $30,000 monthly revenue without employees. She is also the author of the book "Badass Your Brand" and the host of the "No BS Agency" podcast. Today, Pia shares her expertise on helping creative professionals overcome the common challenges they face in running a successful business, such as undervaluing their work, struggling with client communication, and managing the administrative tasks that often suck the joy out of their passion. Stay tuned! Resources No BS Agency: Book Your Game plan NOW! No BS Agency: BUILD A NO BS BRANDING AGENCY Pia Silva: No BS AGENCY MASTER Connect with Pia Silva on LinkedIn Follow Pia Silva on Facebook Get a copy of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit by Pia Silva on Amazon

Ever feel like you're perfecting your marketing but still selling yourself short? In this episode of the She Built It® Podcast, host Melanie Barr sits down with Pia Silva—entrepreneur, speaker, and author of the best-selling book Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit. Pia is the founder and head trainer of No BS Agency Mastery, where she helps 1–2 person branding agencies scale to $30–50k months while cutting their workload by up to 80%—all without hiring employees. She's also a partner, brand, and business strategist at Worstofall Design, known for building “Badass Brands without the BS.” Having delivered a popular TED Talk on cultivating true confidence, Pia is here to show you how to charge your worth, streamline your business, and grow without compromising what makes your brand unique. Tune in for actionable insights on marketing smarter, attracting high-paying clients, and finally earning what you deserve.Connect with us:Get a free audio version of Pia's book Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit: https://nobsagencies.com/she-built-itPia SilvaNo BS Agency MasteryWorstofall DesignWork with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn

In this episode of Money Talk With Tiff, Tiffany Grant sits down with Pia Silva to dive deep into the often misunderstood world of lead generation. Pia, an expert in helping small service businesses maximize their lead generation strategies, breaks down the fundamental principles and actionable steps essential for effective lead generation. The conversation spans various topics, including the importance of networking, refining your messaging, and the tactical use of content creation and paid advertising to build what Pia calls an "authority machine." Both Tiffany and Pia offer practical insights and personal anecdotes, making this episode a must-listen for business owners at any stage of their entrepreneurial journey.Check out the full show notes: https://moneytalkwitht.com/podcast-show-notes/lead-generation/Takeaways Lead generation is about ensuring more people know you exist and trust you. Talking to your warm network can be the most effective lead generation strategy. Many entrepreneurs find lead generation daunting, but it's simpler than they think. Networking events can be a great way to connect and introduce your services. Introverts can succeed in lead generation by focusing on one-on-one relationships. Creating a clear message about what you do is crucial for effective networking.Special OffersPia Silva offers a free copy of her book, "Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit."To get your free copy, visit: No BS Agencies - Free BookGuest Contact InfoInstagram: @pialovesyourbizWebsite: No BS AgenciesFor continued insights on financial strategies and business tips, tune in every Thursday for a new episode of Money Talk With Tiff. Connect with Tiffany Grant on all social media platforms @MoneyTalkWithT.Thank you for listening!Support this PodcastCopyright 2025 Tiffany Grant

Are you ready to cut through the noise and create a brand that truly stands out? This week, I'm joined by Pia Silva, a powerhouse entrepreneur, speaker, and author dedicated to helping small branding agencies scale their businesses while working less. As the founder of No BS Agency Mastery, Pia has coached countless entrepreneurs to build profitable, efficient businesses. She's the author of the bestselling book Badass Your Brand, a TED speaker, and the driving force behind Worstofall Design, a branding agency known for crafting “Badass Brands without the BS.” Pia's journey is packed with insights on turning expertise into profit and building authentic confidence in business. Whether you're a branding professional or an entrepreneur ready to take your business to the next level, this episode is for you. Highlights of the episode: • The 50-25-25 Rule to Profit & Freedom • How to niche down based on data, not guesswork • Why scarcity mindset limits generosity and growth • Strategies to grow your brand without the BS Additional resources: • No BS Agencies • Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit by Pia Silva • Pia's FREE Audiobook Offer • Worstofall Design • No BS Agency Mastery – Book a Call with Pia • Watch Pia's TED Talk ------------------------------------------------------------------- Subscribe to the show: • Apple Podcasts • EricRMueller.com • Spotify --- Support this podcast: https://podcasters.spotify.com/pod/show/ericmuellershow/support

In this episode of Pathmonk Presents, host Ernesto welcomes Kyle Scott, General Manager of High Growth Creators at Thinkific.  Kyle shares valuable insights on how Thinkific empowers entrepreneurs to monetize their expertise through online courses and digital products. He discusses the importance of building genuine relationships with customers, diversifying revenue streams in the creator economy, and the challenges of marketing attribution.  Kyle also offers practical advice on leveraging social media, email marketing, and community-building to drive conversions and achieve success in the online education space.

Pia Silva, Founder of No B.S. Agency Mastery and author of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit, shows you how to build the authority machine in your business: Where and how to start. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Join host John Golden and branding powerhouse Pia Silva as they delve into turning expertise into a powerful and profitable brand. Pia, co-founder of Worst of All Design, discusses the importance of grounding your brand in real experience, breaking through self-doubt, and using personal stories to build a deeper connection with your audience. She shares practical advice on developing a unique voice, conquering fears of bold branding, and utilizing storytelling to create a memorable brand presence. This episode offers actionable tips on branding, personal development, and making a meaningful impact with your expertise. Perfect for entrepreneurs ready to make their mark!

In this conversation, Pia Silva discusses her journey in branding and marketing, emphasizing the importance of being authentic and owning one's identity.   She shares insights on how to stand out in a crowded market, the significance of self-promotion, and the challenges faced by small branding agencies.   The discussion also touches on effective advertising strategies and the evolving landscape of social media. In this engaging conversation, Pia Silva and Wes discuss the ongoing journey of business success, emphasizing that initial achievements are just the beginning.   They explore strategies for building a profitable small agency without the need for a large team, focusing on trust-building in sales, especially for service providers. The importance of empowering clients through knowledge and ownership is highlighted, along with the value of community engagement and sharing resources.   Pia also offers insights into her approach to client relationships and the significance of maintaining a healthy work-life balance.     Takeaways Being badass is about owning your identity. Confidence is built over years of experience. Unique branding can set you apart from competitors. Self-promotion is crucial for success in business. Navigating social media requires curation and focus. Coaching small agencies can lead to significant growth. Effective advertising requires a clear understanding of your audience. The sale is just the beginning of the relationship. Branding should reflect authenticity and uniqueness. Ads should enhance an already successful funnel. It's gonna be a problem if you think, oh, I did it. The work really truly begins after the initial sale. Certain kinds of businesses can benefit from churn. Building trust is essential before pitching services. Selling a small initial service can lead to bigger sales later. Proposals should not be fishing expeditions. Empower clients by giving them ownership of their projects. Community engagement is key for service providers. Free resources can attract potential clients. Maintaining a work-life balance is crucial for mental health. Chapters 00:00 Introduction and Personal Branding Journey 02:49 The Concept of Being Badass 05:51 Unique Branding Strategies 08:56 The Importance of Self-Promotion 12:03 Navigating the Noise of Social Media 14:51 Coaching Small Branding Agencies 18:05 Effective Advertising Strategies 22:35 The Journey Begins: Beyond Initial Success 27:44 Sales Strategies for Service Providers 33:30 Empowering Clients Through Knowledge 36:44 The Importance of Client Ownership   GUEST INFO: Guest Site: https://www.nobsagencies.com/ Pia Silva LinkedIn: https://www.linkedin.com/in/piapiasilva Free Bonus: Get a free audio version of Pia's book Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit: nobsagencies.com/the-sales Pia Silva Instagram: https://www.instagram.com/pialovesyourbiz/ Free Blueprint on how to scale your branding agency to $30k+ months without employees Use Pia's FREE calculator to discover the price you must charge to achieve freedom in your branding business Grab Pia's best-selling book Badass Your Brand OR download the first chapter FOR FREE Get the free audio book Listen to Pia's podcast “No BS Agency Podcast” Check out Pia's No BS Agency Owners Free Facebook Group Sales Growth Tools Mentioned Hire The Best Speaker for your sales meeting or marketing conference Take The CRM Quiz: get a free consultation with me Get The “Whisper Starter Pack" Automate your sales for $15

In this episode, Adam interviews Jennifer Hensley, owner of Playmaker Coaching and Consulting. Jen, with a rich background in financial services, emphasizes the importance of staying in your zone of genius and building the right team to scale your business. She shares her journey from corporate to coaching and provides actionable strategies for marketing and client engagement. Whether you're struggling with growth or looking for new marketing ideas, Jen's insights on balancing strategy and execution will inspire and guide you. Tune in to hear practical advice on how to make your marketing efforts more effective and scalable.Key Topics Discussed:Staying in your zone of geniusImportance of a supportive teamLeveraging past industry experienceMarketing strategies for referralsScaling business and processesTimestamps:09:07 Helping clients cut through noise and implement big-picture ideas.10:34 Focus on holistic client success, not just marketing.15:37 Have a diverse team for business management and expertise.18:26 Adapted business strategy based on client demand.22:51 Struggling with managing and implementing various projects.Take the free Playmaker Marketing Winning System Assessment and then afterwards schedule a complimentary Marketing Made Easy Call with Jennifer.Other ways to connect with Jennifer are through Instagram, LinkedIn, Facebook or at the Playmaker Coaching Website.

While publishing a book is a great way for experts to gain (and broadcast) authority, you don't need to write a whole book to benefit from publishing. Erica Holthausen shares how you can get published in magazines and journals to boost your profile and attract ideal clients. Brought to you by Mimiran, the fun, "anti-CRM" for independent consultants who love serving clients, but hate selling (with follow-up features that help you implement Erica's strategies, and lead magnets to help you turn them into conversations and clients).

Danielle Leslie, Founder of Course From Scratch, discusses helping people create and launch their own online course.  Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.See omnystudio.com/listener for privacy information.

Danielle Leslie, Founder of Course From Scratch, discusses helping people create and launch their own online course.  Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.See omnystudio.com/listener for privacy information.

Rewind episode: Entrepreneur, speaker and author Pia Silva is a partner and brand strategist at Worst-of-all Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 small businesses, The Chamber of Commerce, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Her upcoming book, "Badass Your Brand: Impatient Entrepreneur's Guide to Turning Expertise into Profit" launched March 16th, 2017. https://www.badassyourbrand.com/

CEO Shahan Lilja joins to explain how Mavenoid is able to deploy custom chat bots in a matter of minutes, the processes by which these tools get better over time, and how the ability to automatically turn technical expertise into an algorithm that can be utilized at scale is amplifying human intelligence. 

№19 Jane Sagalovich, Scaled GeniusIf you've ever considered “taking the plunge” and launching your own online course, this is the conversation you've been waiting for.My guest for today's episode is Jane Sagalovich. After a decade in corporate finance, business development and strategy, Jane herself decided to launch Scale Your Genius, a Denver-based startup that helps experts in the launch of “impactful and profitable online programs.” No matter your field or background, if you have something to teach to the world you might want to call Jane, or at least check out Scale Your Genius on social media.In this thought-provoking conversation, Jane and I talk about:Scale Your Genius, Jane's virtual consultancy with a mission of “rid the world of crappy online courses.”Why long before the pandemic Jane had found key educational reasons why online meetings were superior to face-to-face interaction. In one word: Evidence.The eLearning opportunity for experts, that is professionals with track record, knowledge and wisdom; thanks to the explosion of technologies and support services.Jane's process of collaboration with experts to create online courses, which includes a reality check on what people want, what content they respond better to, and of course, how much they are willing to pay. Spoiler alert: You might be undercutting yourself.~

Pia Silva is an entrepreneur, speaker, and author of Badass Your Brand:  The Impatient Entrepreneur's Guide to Turning Expertise into Profit.  She helps entrepreneurs badass their brand and business to scale their freedom with profit.  She is a Forbes contributor and has been featured on MSNBC's Your Business, Entrepreneur on Fire, and the UGurus and Million Dollar Women Summits to name a few.     Pia is passionate about efficiency and spending time with family.  She spends time educating on branding and living freely and will soon launch her own podcast, “Show Your Business Who's Boss”.     First Phase   Pia's first phase was starting a business with her husband Steve, who is a graphic designer.   She really had no idea what she was doing so she spent time networking and then tried to follow those who were in the same space.      Under the influence of other's and what their business models where she thought they needed and office and employees.  She and Steve basically became a small agency until they became so indebt that they had to do a complete rebrand of their company.     After three years of having the agency, the went broke.  Credit cards were maxed out.  They had a lot of overhead.   Pia then flipped the business on it's head and created the business they not have that she considers Phase 2.     Coaching   Writing newsletters and speaking were two pieces of advice that Evan Harowitz gave Pia to grow her business.   This advice is what has helped their current business grow to the success it is today.      That advice is the foundation of the business model they have in the second phase.  As long as you get at least one piece of value out of a coach, hiring one is something that can help you.   Even with books.  Look for that one piece of information that is the ultimate golden nugget that will help you transform your business or personal life.   If you want value it's always there.    Getting Started    Pia started her writing and speaking career by sending email newsletters out to everyone she had connected with through networking.    She suggests making a list of places that might host you as a speaker.  Start local.  Write the title of your speech and a little blurb.  Once you have the speaking engagement booked, you will figure out the talk.       It's OK to start small and work your way up to a larger audience.   Fine tune your message with a smaller audience.  With experience and confidence, you'll grow into larger stages.      Being a great speaker takes a lot of practice and hiring a speaking coach helps as well.   But practice is going to build the confidence.   Use stories as the avenue for writing and speaking.   Story is how your content and brand are yours.   It's all about how you tell the story and how your story resonates with others who will engage with you.  Second Phase Let's talk about niching down!   Niching down can mean a lot of things… Target market Personality of the client Type of Projects Size of client Niching down is the intersection of all of these.  Keep in mind that your niche may transform.   You can be multi-passionate within a niche.   Think of it as an hourglass.  You narrow down, then open back up.   Open up so that when you add value, it's still to the same market or within the same space.  Think of clients as giving you types of value Money Value you get for working with yet another ideal client and getting that much better at working with that specific type of client.  Referral source from an ideal client.   Be your brand unapologetically.   Own whatever it is that makes you special!  Let people know what you are all about and put all of your energy into being the best most excellent version of that you can be.  Anyone who gets a discount is not your ideal referral source.  You want people who are willing to pay top dollar for your services because then they truly value you and your services.   The Price is Right Raise early and often.  But don't necessarily raise that much.   It is all relative.   One person may think you are inexpensive and someone else may think you are over-priced.  Start your pricing where you are confident.  Get clients and then raise your price.  Move up gradually.   Raise prices and build confidence at the same time.  The Lead Product The lead product replaces the proposal.  Interview the client and get to know all about them to be able to serve them.   Instead of risking them taking the information and running without paying, make this part of the program.  There is a fee for the consultation and information gathering and then the fee is applied to the final price.   It is critical to provide strategy with the lead product.    Give it a name so that people know the lead product is providing answers to a problem or question that the prospective client might hand.   Efficiency  One of Pia's passions is efficiency.  She is hyper focused on time and wants freedom of time therefore being efficient is very important for business and life success and happiness.  Book Recommendation The Big Leap by Gay Hendricks Favorite Quote  If I had more time, I would have written a shorter letter. – Mark Twain and Abraham Lincoln  Learn More About and Connect with Pia Website Instagram To learn more about me, your host, Robyn Graham, click HERE.   Learn about The Brand Insider by Robyn Graham, click HERE.   Connect with me, Robyn Graham: Website | Instagram | LinkedIN | Facebook | Twitter | YouTube | Pinterest

Pia Silva is an entrepreneur and speaker who helps entrepreneurs badass their brand and build a lucrative lifestyle business full of freedom. When things went to sh*t in mid-March, this Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit, went into panic mode... ...until she quickly realized that this isn't much different than the self-quarantines she's put her herself and her business through several times over the past 6 years (and come out on top.)   In our conversation, Pia shares... The conversation she had with her husband when making decisions about how they would approach business heading into the pandemic Why she's doubled down on her commitments while other people are looking for ways out of their commitments 3 mistakes to avoid right now Her opinion on cutting expenses vs. bringing in more cash flow How we can save small business And why she believes NOW is the time to be buying and selling instead of holding onto your money https://carolynherfurth.com/podcast/commitment

Having the amazing Pia Silva back on the show today. We are going deeper on why it is absolutely essential for all entrepreneurs to niche down. Pia is an entrepreneur, speaker, and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit. 

Pia Silva is an entrepreneur, speaker, and author of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit. Tune into how she managed to create an exceptional brand and how you can do this too. 

Pia Silva is an entrepreneur, speaker, and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit. Tune into how she managed to create an exceptional brand and how you can do this too. 

How do you go from an idea to influence to income? Often we only hear about the two polarities. We hear about people who have a great idea, who put a lot of time and effort into building their influence with very little results. And then there are the multi-millionaires who are living in a New York loft apartment who, just last week, we're living in their parent's basement but then they discovered this Killer system and now they are uber-successful. So what does it take to actually build a business as an influencer? My next guest is Dorie Clark, author of the groundbreaking book 'Stand Out' where she first came to my attention. It was named the number one leadership book of 2015 by Inc magazine and named one of the top 10 business books of the year by Forbes, and is a Washington Post bestseller. She's also recently just published a new book which is what brought us to talk this time. It's called 'Entrepreneurial You' and I would urge you to go out and get it. In this episode, we discuss how to find your breakthrough idea. We discuss the keys to building a following when starting from scratch. Why most success stories you see on Facebook aren't true and why fear plus 10 percent is the magic number when it comes to turning it expertise into income. See acast.com/privacy for privacy and opt-out information.

On this episode, I Zoom in Pia Silva and we chat about how to focus on your brand to build your authority. Entrepreneur, speaker and author Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit. Please connect with Pia on Twitter: https://twitter.com/PiaLovesYourBiz Learn more about Pia at her website: https://worstofalldesign.com/ Don't forget to buy her book, Badass Your Brand at Amazon: https://www.amazon.com/Badass-Your-Brand-Impatient-Entrepreneurs/dp/0998714305/ref=sr_1_1?ie=UTF8&qid=1536957524&sr=8-1&keywords=pia+silva

Pia Silva is a partner at Worstofall Design, a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit. You can learn more about Pia here: https://www.badassyourbrand.com/ This episode is brought to you by Authors Unite. Authors Unite provides you with all the resources you need to become a successful author. You can learn more about Authors Unite here: http://authorsunite.com/. Thank you for listening to The Business Blast Podcast! Tyler --- Support this podcast: https://anchor.fm/authorsunite/support

Joining me on today's episode is Pia Silva! Pia is a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit (which you should definitely read). She has blown minds at events like the Million Dollar Women Summit and has been featured on MSNBC’s Your Business. In addition to being an entrepreneur, speaker, and writer, Pia is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. This is definitely not an episode you want to skip. Resources Mentioned Worstofall Design Badass Mini Brandshrink Sponsors Gifyyy Booth Freedom Edits -   I have covered your first order…yep, it's FREE.

Branding is something that confuses people. When they hear the world they think pretty colors and pictures, catchy slogans and jingles, or large marketing departments and resources a solopreneur couldn't afford. When it comes down to it, branding really is one of the most important things you can do for your business - and you don't need a big budget for it. The branding of yesteryear, with catchy slogans that sound like something from a nursery rhyme, repel customers more than it attracts them. Today, branding is about starting with YOU. Starting with what YOU provide for the customer. Once you have a grasp on that, you want to use lingo that your ideal customer would understand and be attracted to. Your branding will repel some people, and that's great. You want to push away people who aren't your ideal customer and magnetize those that are a perfect fit for your business. Branding in business, especially small business, is no longer about having a one size fits all, catch as many fish as you can brand. You want to find the clients that are willing to spend more for your expertise, harness in that small group, and not waste your time with people that aren't the right fit. On this episode of Creative Warriors I bring you a very special guest that is a bad-ass branding guru, Pia Silva. Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. On top of all of that, she's a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit. Download this episode today to learn how you can develop bad ass branding for your business. UNIVERSAL WARRIOR    “Own it in a deep and all encompassing way.” - Pia Silva  My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Highlights - You start finding your ideal customer through who you are. Badass branding attracts your ideal customer and repels everyone else. Tagline and slogans are outdated. People want to pay top dollar for a high-level expert. Know what it is you love to do the most, and what is the most profitable. Analyze your opportunity costs. Experts sell results and take control of a project. Guest Contact - Pia's Website Pia's Twitter Pia's Book Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit Pia's Brandshrink Giveaway! Worstofall Design Mentions- 17hats  Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn  

Branding without the BS to help small businesses grow with Pia Silva, an entrepreneur and author. Pia helps service business owners (but this episode is valuable for all small business owners) improve their branding to grow their business. Pia is an entrepreneur, speaker, author and badass! She is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS”. Pia is a Forbes contributor and author of "Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit". She has blown minds at spots like the Million Dollar Women Summit and Goldman Sach's 10,000 Small Businesses and has been featured on MSNBC’s Your Business. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Entrepreneur, speaker and author Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit.

“It’s better to whole-ass one thing than half-ass several.” As the author of the book Badass Your Brand, my conversation with Pia Silva was bound to be both fun and irreverent. In all seriousness, powerful language helps you cut through the clutter. You can’t succeed by being everything to everyone. Pia and I discussed badassery in all of its forms this week on the On Brand podcast. Enjoy! Enjoy This Episode Now Download Episode Subscribe via iTunes Subscribe via Stitcher About Pia Silva Entrepreneur, speaker, and author Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit. Episode Highlights What’s in a name? A lot! And Pia’s branding firm has an interesting name — Worstofall Design. They’re so named because they help their clients — mostly small service businesses — create badassery. There’s another secret story behind the name that you’ll have to listen to discover. Why is branding so hard today? “There’s a very generic idea of how brands exist but that’s different for corporations, small businesses, fashion brands.” How is branding for a small service firm different? “The brand comes from the owner — it should really be pulled out of that.” This makes the brand more authentic and personal. What’s one thing Pia would advise impatient brand builders to do? “Identify your best, favorite customer and start saying no to everyone else.” Again, you can’t standout by being everything to everyone. What brand has made Pia smile recently? The email signature from The Middle Finger Project. You’ll have to listen to the podcast to learn why. To learn more, you can get a free chapter of Badass Your Brand online and you can follow Pia on Instagram. As We Wrap … Before we go, I want to flip the microphone around to our community … Kerry O’Shea Gorgone gave us a shoutout on Twitter as a podcast she doesn’t miss. Thanks for listening, Kerry! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Brooklyn native Pia Silva (https://worstofalldesign.com/) stops by the show today to talk about your brand…and how she loves it.  Her new book, Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit helps us create a unique brand out of your unique skillsets (kinda like we do around these parts). We dig into all […]

Entrepreneur, speaker and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach s 10,000 small businesses, The Chamber of Commerce, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex.  Her upcoming book Badass Your Brand: Impatient Entrepreneur s Guide to Turning Expertise into Profit launches March 16th, 2017.   During This Show We Discuss… What “branding” means for solopreneurs and small businesses selling their services How someone can build a brand that stands out from the competition How important a mission statement, or truly knowing the reason your business exists, is to branding How important it is for a company to truly understand their Unique Selling Proposition  How important it is to set clear goals and know where your business is headed How important a company s name is in building a badass brand How to get out of the rat race of constantly hunting for clients, and start attracting high paying clients you really want to attract How important social media is to branding Things that really make a brand stand out against the competition How important the design aspect of a brand, colors, look and feel of logo, truly is to a brand How important having a clear message is to branding How a well-established brand helps with establishing credibility for a company How it is possible to build a brand that sells itself without needing to do a lot of selling How much more money a well-branded company can charge versus one that s not well branded How a company chooses what fees they really should charge How to build a badass brand on a budget The 3 most important pieces of advice for people starting their own business to build a badass brand And much more...

Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit.Learn More: www.badassyourbrand.com/InfluentialInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit.Learn More: www.badassyourbrand.com/InfluentialInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Car magnets are on the cars of lots of house cleaners. Some will argue it's brought them new business and is great advertising. Car magnets are not a good solution for all cleaners though. Today on #AskaHouseCleaner we ask Angela Brown, The House Cleaning Guru about car magnets and do they work? Are they a great broadcasting tool to grow your cleaning business? We want you promoting and marketing your cleaning business. But the publicity works best when focused. Today's sponsor is https://HouseCleaning360.Com #HouseCleaning360 is a database that connects home service providers with homeowners. *** MORE VIDEOS ON THIS TOPIC *** Part Time Expert - https://youtu.be/K5UhfH3xaDg Car Magnets - Do They Work? - https://youtu.be/LGgNcJKMJP4 Protect Your Brand - https://youtu.be/dGfQNWKhjok Education - Do I Need a Degree to Run a Cleaning Business? - https://youtu.be/0GS-FvJC1Vg Best Books for House Cleaners - https://youtu.be/Jr3Ne3UdkQc Social Media Presence - Do I Need It If I'm Just a Maid? - https://youtu.be/0JV7VNqqIWk Cleaning Lady? I'm a Cleaning Specialist! - https://youtu.be/OqbmaY_p8Nk Reviews - Should I Turn Them Off? - https://youtu.be/ZG_J-SM9114 What Should I Wear to Bid Cleaning Jobs? - https://youtu.be/H9oB8v8LM7E What Your Cleaning Car Says About Your Company Image - https://youtu.be/LFd8zBqkqFg What is a Mulligan for House Cleaner, Maids and Housekeepers? - https://youtu.be/oNFyLUx3XqI *** COMPLETE SHOW NOTES FOR THIS EPISODE *** https://askahousecleaner.com/car-magnets *** RESOURCES FROM THIS EPISODE *** Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit - http://amzn.to/2urfB1Y Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine - http://amzn.to/2vDBYjB Your Move: The Underdog’s Guide to Building Your Business - http://amzn.to/2tUQIsc The Start-Up J Curve: The Six Steps to Entrepreneurial Success - http://amzn.to/2uvnhyQ The Value Driven Business: The Simple Strategy to Create a Business You Love - http://amzn.to/2eJu9EF Facebook Marketing for Small Business: Easy Strategies to Engage Your Facebook Community - http://amzn.to/2urUbSg Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide - http://amzn.to/2urgdEO *** OTHER WAYS TO ENJOY THIS SHOW *** ITUNES - http://apple.co/2xhxnoj STITCHER - http://bit.ly/2fcm5JM SOUNDCLOUD - http://bit.ly/2xpRgLH GOOGLE PLAY - http://bit.ly/2fdkQd7 YOUTUBE - https://goo.gl/UCs92v *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** HOUSE CLEANING TIPS VAULT *** (DELIVERED VIA EMAIL) - https://savvycleaner.com/tips *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** LOOKING FOR A HOUSE CLEANER? *** Find the best and the brightest at - https://HouseCleaning360.com *** FOLLOW ANGELA BROWN ON SOCIAL MEDIA *** https://Facebook.com/SavvyCleaner https://Twitter.com/SavvyCleaner https://Instagram.com/SavvyCleaner https://Pinterest.com/SavvyCleaner https://Linkedin.com/in/SavvyCleaner *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and Advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. Cleaning company expansion help. Time-saving Hacks for DIY cleaners and more. Hosted by Angela Brown, 25-year house cleaning expert and founder of Savvy Cleaner Training for House Cleaners and Maids. *** DISCLAIMER *** During the shows we recommend services, sites, and products to help you improve your cleaning and grow your cleaning business. We have partnerships or sponsorships with these companies to provide you with discounts, and savings. By clicking on and buying from these links we may receive a commission which helps pay for the production costs of the show. Support the show so we can continue to bring you free tips and strategies to improve your cleaning and help you grow your cleaning business. THANK YOU! *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry reach out to our promotional department info[at]AskaHouseCleaner.com *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com HOUSECLEANING360 – Referral database of the world’s most prominent home service providers and the homeowners they serve. https://housecleaning360.com

Entrepreneur, speaker, and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 Small Businesses, Million Dollar Women’s Summit, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Her book “Badass Your Brand: Impatient Entrepreneur’s Guide to Turning Expertise into Profit” launched March 16th, 2017.   “The one mistake everyone is making is they're not sticking forcefully to their focus and their message.” - Pia Silva What you’ll learn about in this episode: How Worstofall Design helps their clients build badass brands in three days or less Leveraging profitability by getting very few clients at a high price point Brandshrink (strategy session) and Brandup (execution): how Worstofall Design’s two services work “Badass Your Brand”: why Pia wrote the book Why you must stick forcefully to your message Choosing which marketing efforts to utilize based on their ROI Why clients need to buy all in on their agency’s expertise Managing the psychology of the client Ways to contact Pia: Website: worstofalldesign.com Book: www.badassyourbrand.com Twitter: @PiaLovesYourBiz Instagram: www.instagram.com/pialovesyourbiz

Dush is joined by entrepreneur, speaker and writer Pia Silva (partner and brand strategist at Worstofall Design) the author BADASS YOUR BRAND:The Impatient Entrepreneur's Guide to Turning Expertise into Profit.  Pia works with people and their brand! More specifically helping people find their brand and making it work for them as well as how much someone should be charging for their services. Pia is absolutely brilliant and her book is a must read for anyone and everyone. Also, her first chapter is on her website FOR FREE! 

Pia is a partner and brand strategist at Worstofall Design and the author of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit. She specializes in badass branding for small service businesses and is a weekly contributor to Forbes. Sponsors: Billy Gene is Marketing: ​My friend Billy Gene is hosting a free training where he’s going to build an entire Facebook advertising campaign from scratch - the ad copy, the landing pages, and everything in between!​ ​Why struggle trying to figure out​ Facebook ads on your own when you can just copy Billy Gene? Claim your spot today at INeedThisTraining.com! iStock: Cut through the market place with only authentic imagery by trying iStock today. Visit istockphoto.com/podcastfire and grab your code for 20% off any product!

      In today's episode of The Bulletproof Entrepreneur, we chat with Pia Silva of Worstofall Design. Pia shares the story of how she and her partner went from $40,000 in debt to building a 6-figure business in under six months. Pia notes that when she and her partner started the business, they did everything “the right way.” They charged similarly to their competitors, approached business development and lead generation just like their peers and even hired personnel to achieve the look and feel of a “Big” firm. Sadly, these tactics hurt their business. They were still losing money and lacked specificity in their actions because they catered to any client willing to sign a check. As a result, they were not nearly as successful they would have liked. It wasn't until she and her partner sat down to thoroughly analyze their business and make tough decisions before they started to make progress and get traction. After narrowing their focus and only specializing in working with a particular type of customer and offering a limited range of services, Pia and her partner were able to turn around their business from the brink of bankruptcy to profitability within six months. They not only became profitable but were able to create the more free time and generate more money while working less.   Pia notes that though the journey has had many ups and downs there's nothing she enjoys more that working on her business and helping her clients succeed. She shared her personal and professional struggles, dealing with the impostor syndrome and advice for young entrepreneurs coming to grips with the challenges of building a new business. In her new book “Badass Your Brand - The Impatient Entrepreneur's Guide to Turning Expertise into Profit” she narrates the story of how she and her partner Steve were able to hit upon a winning formula for creating lasting business success and how they were able to apply these lessons to the benefit of their clients. We discuss a few of the strategies she relies on to help customers become Badass Brands and how any small business can tap into their inner Badassery. You will want to listen attentively and take notes because there's a lot of subtle wisdom shared in this episode. Pia is a featured contributor on Forbes.com and a participant in the Entrepreneurs Organization accelerator. Resources and People Mentioned • Worstofall Design • Pia's LinkedIn • Pia's free 3-part video series: Brandup Crash Course (Code: BADASSBIZ) • Pia's free download 5 Ways to Badassify Your Brand Immediately forbes.com/sites/piasilva 7 Habits of Highly Successful People - Stephen Covey How to Win Friends & Influence People - Dale Carnegie Profit First - Mike Michalowicz

Entrepreneur, speaker and author Pia Silva is a partner and brand strategist at Worst-of-all Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 small businesses, The Chamber of Commerce, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Her upcoming book Badass Your Brand: Impatient Entrepreneur’s Guide to Turning Expertise into Profit launched March 16th, 2017. https://www.piasilva.com/ https://www.badassyourbrand.com/ https://worstofalldesign.com/

Pia Silvia Entrepreneur, speaker and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is the author of Badass Your Brand: Impatient Entrepreneur's Guide to Turning Expertise into Profit. She is a Forbes contributor and […] The post How to Badass Your Brand appeared first on Princess Power.

Entrepreneur, speaker and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 small businesses, The Chamber of Commerce, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Her upcoming book Badass Your Brand: Impatient Entrepreneur’s Guide to Turning Expertise into Profit launches March 16th, 2017. Website: https://worstofalldesign.com/ Book: Link to book   StoryHinge http://storyhinge.com Where we amplify personal stories to consider more possibility and realize more potential and happiness in life.

On this episode we talk with Craig Antico, the co-founder and CEO of RIP Medical Debt, about how you can turn your expertise into a purposeful mission, how to move from advocacy to action, and the fundraising challenges of advocating for people that are hesitant to share their stories or are anonymous. RIP Medical Debt was founded with the mission of seeking out, buying, and then abolishing unpaid and unpayable medical debt. Two million Americans this year will file for bankruptcy because of medical expenses. A financially toxic cocktail of higher insurance rates and co-pays, loopholes in coverage, escalating medical treatments and prescriptions costs, and incredibly expensive deductibles can submerge people into debt no matter what their financial condition. Through sophisticated data analytics, RIP analyzes its medical debt portfolios to pinpoint those who are most in need of relief and then negotiates to purchase this debt for a significantly reduced amount – rates typically made available only to large organizations in the debt buying industry. Once this debt is purchased – debtors are unburdened of this unpaid item. SHOW NOTES: *RIP Medical Debt's website ~ https://www.ripmedicaldebt.org/ *John Oliver features RIP Medical Debt ~ https://www.ripmedicaldebt.org/the-miracle-of-debt-forgiveness-on-hbos-last-week-tonight-with-john-oliver/ *RIP Medical Debt testimony & news report ~ https://www.youtube.com/embed/TW2EyJVa-jw *charity: water's give forward campaign ~ http://archive.charitywater.org/waterforward-project/ Find more episodes on iTunes (bit.ly/CVpodcast) or our website (www.causevox.com/podcast). Looking for more nonprofit insights? Visit our blog (bit.ly/nonprofit_blog) and see our collection of 400+ posts sharing all things fundraising and marketing. Easily create a powerful fundraising campaign in minutes. Try CauseVox for free! ~ www.causevox.com

Pia is a partner and brand strategist at Worstofall Design, Author of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit, a Forbes contributor, and the host of the podcast Show Your Business Who's Boss. She offers up her unapologetic take on growing a branded, profitable service business with unfiltered stories and a lot of spunk. Website: https://www.piasilva.com  If you love this show, please leave us a review. Go to:- https://ratethispodcast.com/rate and follow the simple instructions. Support this podcast at — https://redcircle.com/the-dave-pamah-show/donations