Podcasts about badass your brand

What if the secret to having a lucrative business lay in flipping conventional wisdom on its head? That's what Pia Silva did. She transformed her branding agency's financial woes into a booming success, proving that a radical shift in approach can unlock extraordinary results.Join Laurie-Ann Murabito as she sits down with Pia Silva, author of "Badass Your Brand," to uncover the transformative journey. Pia and her husband turned their branding agency from debt-ridden to profitable by embracing a unique intensive model. Discover how ditching lengthy projects for two-day intensives allowed them to provide immense value in a fraction of the time.Here's what you'll learn:Why questioning traditional business models can lead to innovative and profitable solutions.How focusing on a specific, high-value service can attract your ideal clients and repel the wrong ones.The strategy behind charging for initial consultations and why this upfront payment is crucial.How speaking can be a powerful tool for attracting clients and building authority.Practical steps to set your service pricing based on desired lifestyle and annual goals.Embrace the bold and reimagine your path to success with insights from this dynamic conversation.Links for our Guest: Website: https://www.nobsagencies.com/https://www.instagram.com/pialovesyourbiz/ https://www.linkedin.com/in/piapiasilva https://www.facebook.com/pialovesyourbiz/Audio Book (free): https://nobsagencies.com/indemand ~~~~~~~~~~~Join us for the next Speaker Circle Community Call at https://SpeakAndStandOut.com/Speaker-Circle *****Book a Speaker Success Call at https://SpeakAndStandOut.com/Speaker-Success *****Grab your FREE copy of the Be In Demand Listener Guide at https://SpeakAndStandOut.com/Guide *****

Join Jenn Foster, co-owner of Elite Online Publishing, as she interviews Pia Silva, an inspiring author and branding expert, about her journey in writing and self-publishing her book Badass Your Brand. Pia shares the motivation behind putting her face on the book cover, utilizing it as an authority tool, and recounting the surprise of being recognized by readers at events. She reveals her strategic decision to self-publish to maintain creative control over her branding and message.Learn More: https://www.piasilva.com/Free Audiobook: http://nobsagencies.com/eliteexpert

Turning creativity into a business is tough because it requires wearing two very different hats—artist and entrepreneur. It's not just about making great work; it's about finding the right audience, pricing confidently, and navigating the business side without losing the joy that started it all. The struggle often comes from balancing creative freedom with the need to market, sell, and stay financially stable. The ones who make it work aren't always the most talented—they're the ones who figure out how to make their passion and business goals work together. Pia Silva is the founder of No BS Agency Mastery, a program that teaches one to two-person branding agencies how to scale to $30,000 monthly revenue without employees. She is also the author of the book "Badass Your Brand" and the host of the "No BS Agency" podcast. Today, Pia shares her expertise on helping creative professionals overcome the common challenges they face in running a successful business, such as undervaluing their work, struggling with client communication, and managing the administrative tasks that often suck the joy out of their passion. Stay tuned! Resources No BS Agency: Book Your Game plan NOW! No BS Agency: BUILD A NO BS BRANDING AGENCY Pia Silva: No BS AGENCY MASTER Connect with Pia Silva on LinkedIn Follow Pia Silva on Facebook Get a copy of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit by Pia Silva on Amazon

Pia Silva is the founder of No BS Agency Mastery, a program that teaches 1-2 person branding agencies how to scale to $30k months without needing employees. She's a TEDx speaker, host of the No BS Agency Podcast, and author of Badass Your Brand. Pia also runs her agency intensives, where she helps clients complete branding projects in just two days, focusing on delivering high value while keeping her schedule streamlined. Pia's approach enables small agencies to increase profitability, simplify processes, and create the freedom to enjoy their lives.

Are you ready to cut through the noise and create a brand that truly stands out? This week, I'm joined by Pia Silva, a powerhouse entrepreneur, speaker, and author dedicated to helping small branding agencies scale their businesses while working less. As the founder of No BS Agency Mastery, Pia has coached countless entrepreneurs to build profitable, efficient businesses. She's the author of the bestselling book Badass Your Brand, a TED speaker, and the driving force behind Worstofall Design, a branding agency known for crafting “Badass Brands without the BS.” Pia's journey is packed with insights on turning expertise into profit and building authentic confidence in business. Whether you're a branding professional or an entrepreneur ready to take your business to the next level, this episode is for you. Highlights of the episode: • The 50-25-25 Rule to Profit & Freedom • How to niche down based on data, not guesswork • Why scarcity mindset limits generosity and growth • Strategies to grow your brand without the BS Additional resources: • No BS Agencies • Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit by Pia Silva • Pia's FREE Audiobook Offer • Worstofall Design • No BS Agency Mastery – Book a Call with Pia • Watch Pia's TED Talk ------------------------------------------------------------------- Subscribe to the show: • Apple Podcasts • EricRMueller.com • Spotify --- Support this podcast: https://podcasters.spotify.com/pod/show/ericmuellershow/support

Moving from traditional custom projects to productized services can completely change how you run your business: think more revenue, more free time and more joy in your work and your life. No BS Agency founder Pia Silva did it for her own branding agency and now teaches others to do the same.We had a candid conversation about:What happens when your business is successful financially, but not sustainable.Why you want to evaluate both the revenue and profit of each service before deciding to launch—and how to build your confidence in making new offers.The mindset and behavioral shifts required to shrink 3-6-12 month projects down to just a few days.Your freedom calculator—Pia's formula to design and price your work so that you have “enough” revenue, free time and flexibility for the life you want.What it's like to shift from serving clients to teaching and coaching other people like you (and why Pia went all in immediately).LINKSPia Silva Crash Course | LinkedIn | InstagramRochelle Moulton Email List | LinkedIn | Twitter | InstagramGUEST BIOPia Silva is the founder of No BS Agency Mastery where she teaches 1-2 person branding agencies to scale to $30k months without employees. She's also a TEDx speaker, a Forbes contributor, podcast host and the author of Badass Your Brand.BOOK A STRATEGY CALL WITH ROCHELLERESOURCES FOR SOLOISTSThe Soloist Women Mastermind (Apply January 2024) A structured eight-month mastermind with an intentionally small group of hand-picked women soloists grappling with—and solving—the same kinds of challenges. 10 Ways To Grow Revenue As A Soloist (Without Working More Hours): most of us have been conditioned to work more when we want to grow revenue—but what if we just worked differently?The Soloist Women community: a place to connect with like-minded women (and join a channel dedicated to your revenue level).The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

We had such a great response to the B2B Newsletter episode – so much feedback about how you want to start this effort and amp up your sales efforts.With that in mind, here are 8 principles that reflect the foundational ideas or concepts that guide our sales efforts. 1. Be Specific (Niche Down):   - Focus on what you do best   - Serve a specific target audience 2. Be Yourself (Unapologetically):   - Your unique skill set is your strength   - Don't be afraid to be bold and different 3. Be Purposeful with Pricing:   - Charge what you're worth   - Don't compete on price; compete on value 4. Bet on Quality Over Quantity:   - Offer fewer services, but make them exceptional   - Focus on high-quality clients and projects 6. Boundaries Matter (Say 'No' When Necessary):   - Don't take on every client or project   - Stick to what aligns with your brand 7. Build Strong Relationships:   - Foster long-term connections with clients   - Your network is your net worth 9. Boost Trust with Testimonials and Case Studies:   - Show off your successes   - Build trust and credibility 10. Brace Yourself for Failure:   - Embrace mistakes as learning opportunities   - Iterate and improve Mentioned in this episode: Badass Your Brand by Pia Silva The Win Without Pitching Manifesto by Blair Enns B2B Newsletters episode Featured Listings episode  THE INSIDER MEMBERSHIP IS OPEN AGAIN! Learn more here: https://leslipeterson.com/insider2/If you're a professional blogger (or want to be) then check out my FREE Facebook Group where we talk about the business of blogging everyday! https://www.facebook.com/groups/leslipetersonThe quickest way to increase your traffic? Update your content regularly. Get a free blog post update checklist here: https://leslipeterson.com/Curious about how to connect with your newsletter audience? Get a free list of 52 Newsletter Connection Prompts here: https://leslipeterson.com/===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW15 to start recording studio quality sound and video and get 15% off a membership plan. Note: This episode was originally published in March 2022. ---- What is branding? If I were to ask you right now to give me an exact definition, could you do it? What about your podcast? How does branding affect that? I don't know about you, but every time I hear somebody talking about branding, I'm less sure of what it means and how to do it. That lack of clarity is going to change right now. That's because this week's Grow The Show podcast guest is is Pia Silva. Pia is the author of the book Badass Your Brand, she's a Forbes columnist, she's done a TED Talk, and she's a podcaster. On this week's episode of GTS, you're going to get an inside look at her branding process. Pia will also explain why great branding is crucial for podcasters (or any entrepreneurs, for that matter), and she'll give you the questions you need to ask yourself when building your own brand. Resources Mentioned Pia's book, Badass Your Brand Pia's Forbes column Pia's TED Talk Pia's podcast ---- MORE FROM KEVIN: Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn APPLY To the Grow The Show Accelerator Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage

Pia Silva is a partner and brand strategist at Worstofall Design where they build entire brands in 1-3 day intensives. She's also the founder of No BS Agency Mastery where she teaches 1-2 person branding agencies scale to $30-50k months while reducing their workload by up to 80%, all without employees. She's a TEDx speaker, a Forbes contributor, podcast host and author of Badass Your Brand.   Pia returns to the podcast to talk about her No BS Agency Mastery program, why she prefers to work with small agencies, getting as most of the sales process out of the way as possible, pricing, and much more!

I'm doing my happy Raindance because I have Pia Silva, Founder of No BS Agencies, and the author of Badass Your Brand with me. Pia has an impressive resume which you can find in the show notes, and if you've been listening to this podcast for a while now, you'll remember that she was the keynote speaker at the Badass Launch Tactics Symposium in 2021. If you've ever wanted to Badass your own brand, but weren't sure how to do it, or where to start, you're going to love what Pia has to share in this episode. In this episode, we talk about: The big idea of Badass Your Brand. [2:10] Why Pia wrote Badass Your Brand. [2:55] The two defining characteristics of a Badass Brand. [4:50] Why Love + Profit = Badassery [7:20] The four angles of Badassery. [8:50] The simple 2-step success process that makes it easy to work with you. [14:15] The most important word in life and business. [18:40] Thought on Badassing your brand. [22:25] Pia's ideal clients and how she works with them. [24:35] Pia's free No BS Blueprint. [27:50] Full show notes and links mentioned are available at https://badasspreneurs.com/pia-silva/ ===== Want to harness the power of a small community of coaches to manifest a fulfilling waitlist coaching practice?

Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGuest Links:PiaSilva.comNoBSAgencies.comTwitter @pialovesyourbizLinkedInInstagramAbout Shaun:Shaun Clark is a serial entrepreneur, multi-millionaire, and a co-founder and the CEO of HighLevel – the #1 white-label marketing platform for agencies. Serving more than 20,000 agency owners, HighLevel is the all-in-one sales and marketing platform that agencies and consultants can white-label and resell to customers.

Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGuest Links:PiaSilva.comNoBSAgencies.comTwitter @pialovesyourbizLinkedInInstagramAbout Pia SilvaPia Silva is a partner and brand strategist at Worstofall Design where they build entire brands via 1-3 day intensives. She's also the founder of No BS Agency Mastery where she helps small branding agencies increase profits and freedom without hiring employees. She's a TEDx speaker, a Forbes contributor, the podcast host of NO BS AGENCY PODCAST, plus the author of Badass Your Brand.

Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. Pia is also a speaker, Forbes contributor & author of Badass Your Brand. Pia Silva Vroom Veer Stories Went from $40k in debt to $500k in sales in 12 months Why letting go of employees felt like failure at first; then felt like relief How does someone build a brand that stands out from the competition? Key questions to ask clients; what do you hate about your industry? How a badass brand filters all the shitty clients; while attracting perfect clients How to increase your rates to improve your quality of life Liberal use of saying no to clients; we don't work with product-based business or startups. Pia Silva Links Worst of all Design Badass your Brand

In this episode, Kiley invited Pia Silva, Founder of No BS Agency Mastery where she teaches small branding agencies how to increase profits and freedom without hiring employees, using her intensive model. She's a TEDX Speaker, a Forbes contributor, a podcast host and author of Badass your Brand. Kiley and Pia talk about Pia's journey building her agency sharing her ups and downs throughout her journey. She also shares some tips in life that allowed her to be successful.  Tune in to this episode to hear more about these topics. Highlights: 02:51 – I think this whole journey has been me trying things out and deciding to own it and be it. I think that is actually why I eventually felt comfortable owning or calling myself a badass. 07:41 – Saying you're honest is a really lame way to say you're honest. How can you be honest? Be honest. How can you be transparent? Be transparent. Show your price. 16:07 – I would have thought that there were other people that could've done this better for me and I should hire them and now I know this turn around. Even if it doesn't work out it's the best thing that you can do because the lessons are worth every penny. 21:10 – At this point I'm looking for a No more than I'm looking for a Yes because I only want to work with people in my agency and in my program who are a perfect fit, who are going to have an amazing experience, who are going to get an incredible result and I know what those people look like. 42:42 – My big passion and goal is really empowering very small micro businesses to learn how to be really excellent and profitable. Listen  Apple Podcasts - Spotify - Google Podcasts - YouTube Connect with Pia Websites: http://nobsagencies.com (nobsagencies.com) LinkedIn: https://www.linkedin.com/in/piapiasilva (Linkedin.com/in/piapiasilva) Instagram: http://@pialovesyourbiz (@pialovesyourbiz) Book: https://www.amazon.com/Pia-Silva/e/B06XHL8F3G?ref=dbs_a_mng_rwt_scns_share (Badass Your Brand) Follow Welcome to Eloma Instagram: https://www.instagram.com/welcometoeloma (@welcometoeloma) Website: http://welcometoeloma.com/ (WelcometoEloma.com) Weekly Email Newsletter: https://rayneix.us19.list-manage.com/subscribe?u=ef5b203d3a56f90cbd51c7a54&id=9db6f8746e (bit.ly/RIXEmail ) Connect with Kiley Social: https://www.instagram.com/kileypeters/ (@kileypeters) + https://www.linkedin.com/in/kileypeters (Linkedin.com/in/kileypeters) Websites: https://rayneix.com/ (RAYNEIX.com ), https://brainchildstudios.com/ (BrainchildStudios.com), https://kileypeters.com/ (KileyPeters.com) Weekly Email Newsletter: https://rayneix.us19.list-manage.com/subscribe?u=ef5b203d3a56f90cbd51c7a54&id=9db6f8746e (bit.ly/RIXEmail ) Email: info@rayneix.com  Pia Silva's Bio  Pia Silva is the founder of No BS Agency Mastery where she teaches small branding agencies how to increase profits and freedom without hiring employees using her intensive model. She developed this model with her partner at Worstofall Design where they build entire brands in 1-3 day intensives. She's a TEDx speaker, a Forbes contributor, podcast host and author of Badass Your Brand.

What is branding? If I were to ask you right now to give me an exact definition, could you do it? What about your podcast? How does branding affect that? I don't know about you, but every time I hear somebody talking about branding, I'm less sure of what it means and how to do it. That lack of clarity is going to change right now. That's because this week's Grow The Show podcast guest is is Pia Silva. Pia is the author of the book Badass Your Brand, she's a Forbes columnist, she's done a TED Talk, and she's a podcaster. On this week's episode of GTS, you're going to get an inside look at her branding process. Pia will also explain why great branding is crucial for podcasters (or any entrepreneurs, for that matter), and she'll give you the questions you need to ask yourself when building your own brand. Resources Mentioned Pia's book, Badass Your Brand Pia's Forbes column Pia's TED Talk Pia's podcast ------ Subscribe to the Grow The Show YouTube Channel! Today, we're excited to bring you this new channel, which will deliver even more podcasting growth knowledge! If you subscribe now, you'll get to hear the next video in this series... ---- Ready to have Kevin join your podcasting team? Apply for the Grow The Show Podcast Accelerator! or watch Kevin's 70-minute Masterclass on how he took his first podcast past 100k and $100k to learn more about the program. ---- Want to join a community of high-performing independent podcasters? Want to swap tactics, get feedback, and grow together? Want to have your questions answered during AMAs with podcasting legends? Join us in the Grow The Show online community!:

Get access to our free trainings for web designers and DIYers at https://shannonmattern.com/free Leave a Rating + Review! Get the full transcript at shannonmattern.com/370 Bio: Pia Silva is a partner and brand strategist at Worstofall Design where they build entire brands in 1-3 day intensives. She's also the founder of No BS Agency Mastery where she helps small branding agencies increase profits and freedom without hiring employees. She's a TEDx speaker, a Forbes contributor, podcast host and author of Badass Your Brand. Connect with Michelle: Website Instagram Facebook Get the NO BS Blueprint to a More Profitable Small Agency

Pia Silva is a partner & strategist at Worstofall Design, where they build entire brands in 1-3 day intensives. Now Pia is focused on helping small branding, consulting, or marketing companies build more profitable lifestyle businesses using her own no BS intensive model. She's a TEDx speaker, a Forbes contributor, author of Badass Your Brand, and the host of her own podcast, Show Your Business Who's Boss. Today, Pia shares how to grow your agency, be more profitable & increase your overall quality of life. Learn More Earn More Business Growth Podcast Host: Brian Webb Guest: Pia Silva Episode 31: How To Grow Your Agency, Be More Profitable, & Increase Your Overall Quality Of Life __________________________________ SUBSCRIBE Apple  |  Google Play |  Spotify  |  Pandora |  Amazon Music | iHeartRadio | Stitcher  ________________________________ RESOURCES & HELPFUL LINKS Whatbox Digital Pia Silva Website Bad Ass Your Business Blueprint Worstofall Design Facebook Group for Agency Owners Book: BadAss Your Brand by Pia Silva ________________________________ TRANSCRIPT  Brian Webb: If you run any type of a business where you are a consultant or you run a creative or a marketing agency, you're going to love my guest today. Her name is Pia Silva. She's a partner and brand strategist at Worstofall Design, where they build entire brands in one to three-day intensives. But these days, she's actually more focused on helping other small branding or consulting, or marketing companies, build more profitable lifestyle businesses using her own no BS intensives model. She's a TEDx speaker, she's a Forbes contributor, author of Badass Your Brand, and the host of her own podcast, Show Your Business Who's Boss. You're really going to want to check out this interview today because she's going to share some insights that are going to make you more profitable and give you a much, much higher quality of life. I would encourage you to get out a notepad and a pen, take notes. Let's jump into my interview today with Pia Silva. Hey Pia. It is so great to have you here on the podcast today. I've been wanting to talk to you for quite some time, so it's fun that we get to have you here on our show today. Pia Silva: Well, thanks for having me, Brian. It's great to be here. I'm looking forward to this conversation. Brian Webb: Yeah. I know that you have launched a new model inside of your business. I want to talk about that with you today. I know that one of the things that you do, that you teach agencies how to take what used to take lots, and lots, and lots of time, and how to compress that into a day or two to accomplish the same objective. I'm really curious for you to share, how did you come about doing this, and what brought you down this path? Pia Silva: Sure. Yeah, it was a complete transformation of how we did business and how I showed up in my business, and ultimately, how I live my life. It's very core to who I am today. It really happened like many things, almost like a happy accident. My business is my husband, Steve, and I, and we were trying to build this little agency. We were doing it in the model that I had seen around me. I was networking a lot at the time and saw so many small agencies, and I didn't know anything about this, I had no background in this. The only reason I was in this industry is because Steve was a graphic designer. They all did it this certain way. You meet people, you write proposals, you pitch, you base your proposal pricing on your estimated hours. Then when you get the project, you do these phases of the project. You have dates for deliverables and feedback. That's the agency model. I had been trying to do that for three years. It was just really unwieldily. It was really hard to manage. It was really hard to keep the projects in scope. No matter how much I charged, we always worked more. So, even though I was raising the prices, anytime I raised the price, the project got even bigger than the amount that I had raised. So, all of this is to say that I was hustling, doing my best, showing up, trying to be my best self for my clients, doing my best work, making them happy. In 2014, about three years after we started the business, I found myself in debt. I was like, why am I working all the time and trying so, so hard? My clients actually really like our work, so it's not even that our work isn't good, and yet, here we are in debt, overworked and underpaid. That was the moment. We weren't just in debt. We were at capacity. We had no more credit, we had no more cash. You have to do something at that point. I call it the kitchen table moment, Every entrepreneur's got it. You're sobbing at your kitchen table saying, what am I going to do? The low point. Luckily, turns out to be also the turning point. Because we couldn't afford to keep doing what we were doing, we had to get creative. The year before, we had created this little one-off offering just to generate some cash. A business coach of mine had actually suggested it. I said, "Everyone I'm talking to, they don't have the money to pay us." He said, "Well, how much do they have?" I said, "Well, I don't know, like $3,000." He said, "Well, what could you do for $3,000?" I said, "Well, maybe we could do like a one-day thing." Maybe they could hire us for the day. Steve and I are very fast. We could do a lot of stuff in a day. So, I had done that secretly on the side, just mentioning when it made sense. At that pivotal moment, we looked at that offer and we said, you know what? That's actually kind of cool. Maybe we could just do those. I analyzed what we had been doing and what that offer allowed us to do and realize that it had so many of the things I loved, doing the work for clients, working intensively, getting paid a great rate, and it lacked all of the things I disliked, all of the ongoing projects that never end, the design by committee, the time that goes by where clients come back and say, oh, my wife, doesn't like this color. You're like, who cares what your wife says about this? We decided to just go down that path and that's really where it started. Then over years, every time we did it, I made it better, looked at how to make it more valuable, and then simultaneously was increasing the price, such that today we charge $25,000 for that one day and $30,000 for the two days. That's the main offering, the only offering that our little agency has now. Brian Webb: That is impressive. Before we started recording, Pia, I was telling you about our previous agency days. My previous agency was called Loud Creative. I was telling you that I used to get a new client, a new project, whatever, and my first thought was, thank God, new revenue, new opportunities. Then it was like, oh wow, now we're going to get buried in the hustle and bustle of what's got to go get done. Something that you and I actually talked about on a previous call, is that so many times clients, unfortunately, get in their own way. I think that they do it a couple of ways. One you've kind of covered, which is they want to give input that isn't necessarily in their best interest. It's just what they feel about it. Sometimes too, clients mean to be accessible, they want to be accessible, but they're not. A lot of times things just get slowed down, they take longer because you can't get them into a meeting. Two, again, you end up doing what's best for their desire, not what's best for their business. I'm curious to know, what are your thoughts on that? I bet that would be your experience as well. Pia Silva: Yes, yes. 100% yes. I think anybody who's worked on projects with clients has the same experience. My conclusion after doing this other model for many years and now teaching it is that a lot of that originates from the relationship and the dynamic of the relationship from the very beginning. In hindsight, what I was doing in those long projects is, I was so eager to make the client happy and do what they wanted, and if they said, this isn't the right color, then they're right, right? Because the client is always right. In retrospect, that is a very low-value way of delivering work. The transformation that had to take place in order for me to charge more than I used to charge, but only for two days instead of eight months, is that it's the complete opposite dynamic from the very beginning. You're hiring me because I'm going to tell you how this works. I'm going to tell you what this should look like. I'm going to tell you why this is the right color for you. You're going to, not be bullied into it, but because of the way that I lead you through this, because of the very well choreographed, very gentle, but firm way that I take your hand and show you the whole process, and show you why this is what it needs to be, and why this is why we're going to get from where you are to your goals, and why this is the perfect thing, clients are so happy to sit back and just let you drive. They want to say yes, and they don't want to give feedback, and they don't want to have revisions. They definitely don't want to ask their wife or their brother-in-law what they think. They only do that because they lack a certain amount of trust. They're scared that it's going to not turn out the way it should. When you, as the leader of the project and the owner of the business, let them know from the very beginning, no, I got this, I'm going to make sure that this project is exactly what it needs to be at the end, they relax into it and they actually follow your lead and are not difficult at all. So, in retrospect, they were, "All clients are so difficult." They were all difficult because of how I was acting, not because people are inherently bad clients. Each person, I believe, is going to be a good or bad client, an easy or difficult client, based on how we, the people running the business and leading the project, act. Brian Webb: That completely makes sense. Let me ask you this. Say we have an agency listener who's hearing this today, tomorrow, next week, whatever, and they want to move towards this model that you're talking about, what are two or three or more pivots or modifications that they to make before they're able to facilitate or execute this type of business model? First step obviously is to work with you. But beyond that, what are the first two or three pivots that they've got to understand if they want to move in this type of a direction? Pia Silva: Sure. I'll preface this by saying, while I focus on helping agency owners, these principles are things that I originally started teaching to anybody selling a surface. These principles relate even if your business is selling other kinds of consulting services. The only prerequisite I would say to being able to use this is that you are a strategic thinker, you're bringing strategy. What are the things you would need to think about? First, it would be the idea that you are leading with strategy and that strategy is where the value truly comes in. We won't go into it, but you and I both know, there's a difference between selling based on time and selling based on value. This is the kind of project that, and this is the kind of way that you work, where you are definitely selling based on value because you are not selling based on two days of work, you're selling based on the outcome. The only way I believe you can sell based on value is that you have to have a strategic component to it. You have to be leading the client, not just in, for example, design, it's not just the execution of the project, it's that you are showing them why the execution needs to go in a certain direction. So, really owning that and honing your abilities to do that and being able to execute that well. I say that first, because the first thing that I teach people when I'm training them on this model, is that you need to eliminate the free proposal stage completely. To me, the free proposal stage is a way to start off a project in a very unequal and bad-for-you dynamic. You're in a defensive position and the client has all the power and you have none. You're doing all this work for them for free, and you're throwing crumbs at their feet and saying, will you please hire me? I'm trying to dazzle you. All of this is putting you in a terrible position. Even if they hire you, you are not starting in a strong position. I do the opposite. I teach people how to sell, for lack of a better word, sell the proposal, but it's not a proposal. It's a totally different thing, it's a discovery strategic document and experience. But the magic of doing it, is that, especially when you're selling to small businesses, and again, this is true, even if you're selling executive coaching or something outside of the agency model, the key is that you are not selling strategy and discovery. Most people think, okay, so now I'm selling strategy, and then nobody wants to buy it. You know what? Clients don't know what strategy and discovery is, so those are like four-letter words. Do not use them. There's a totally other way to do it. That's a big part of the first step of building this model, is really knowing how to sell strategy without having to convince and educate people that strategy is important. I would say that's a foundational piece of this. There's so much more, but I could just talk all day, Brian. I don't want to just jabber on. Brian Webb: When people call me or let's rewind and go back to Loud Creative. What I've told people is, first of all, if we're going to do a proposal, and again, this is the old days, but I said a proposal for us is the last step in the process, not the first step of the process. Because in my experience, a proposal is nothing more than a weapon to use against you. A proposal is something that someone gets so that they can go get two or three more proposals and then basically use the information that you gave against you. I'm sure you agree with that, right? Pia Silva: Mm-hmm (affirmative). Absolutely. Brian Webb: It seems like something else that you've done is, there's no need for a proposal in this model, as I'm perceiving it anyway, because now if you have like, here's what we do, here's what our fee is, have you productized what you're doing that removes the need for a proposal? Would you say that? Pia Silva: Yes, absolutely. Again, this is something I recommend and this is what I do. I really only have one offer and it's my brand up. We do the entire brand, the strategy, the design of the brand and the logo, the design, and build of the website, all of the copy, all of the materials. That's the only thing we do, and we do it in three different levels of packages. All of those prices and a high-level description of them are on our website. So, when I have a call with someone, it's 15 minutes or less, because they already know our prices, they already know what we do, they already know our brand. They've probably read a lot of stuff that I've already written, so they kind of know our philosophy. Then it's just a matter of, are you a good fit for me? Because I know very clearly who this is and isn't for... If you are, the first step is our brand shrink. So, that's my first step in lieu of a proposal, it's the brand shrink. At this point, it's $5,000. When I started, it was $650. So, obviously, I've increased that quite a bit, but that is the next step. There's no need for a proposal. Every once in a while, not really anymore, but in between, when some people hadn't really read any of my writing before we spoke, they would say, oh, well, why don't we have coffee or can we have another meeting to discuss? I'd be like, there's nothing to discuss, that's the next step. We will discuss everything you want to discuss in the brand shrink, so there's really nothing else to discuss. Then people just pull the trigger. Then all of a sudden, I get to do all of that really rich, deep diving with them to get to know their business. I'm getting paid for it, which is important for the relationship, but it's also important for them because when they pay for that advice, they listen to it a hell of a lot more. It becomes a lot more valuable to them. If you can't tell, I love to give people advice. I love to share what I think. I freely give people advice all the time, and when they don't pay for it, they rarely take it. It's really important that people pay for your advice. Brian Webb: It's true. Pia, having been in the agency world for almost two decades, there are so many people out there who need what you do. Literally, faces and names are coming to mind of people just from my past. Again, I'm glad to be kind of out of that space. What I do I think is aligning a good bit with what you're doing. Here's my question. When someone hears this podcast, and either they are a consultant or a creative agency, but like you said, any type of a consultancy type business model, and they're hearing this and they're agreeing with me, which they should, by the way, which is Pia's doing this right. So, they're thinking, yes, this is awesome. What's the first and best place for them to get started? Pia Silva: I think the best thing you could do if you're interested in learning more about this model, because if you've never heard this before or anything like it, then it can be very radical. I forget that, because some people come into my world, and they're like, whoa, you're blowing my mind. But I'm obviously very steeped in it, so I forget that some people are like, you can't do that. I think the best thing would be, I would recommend, obviously, that you read my book. It's not that long, it's very rich with story and details about the transition that we made, and what it looked like, and what it's looked like in a lot of different client businesses. Because we basically started implementing some version of this model in all of our businesses that we branded, and yeah, I would love to share that with your listeners. Brian Webb: Hey, so here's a question you weren't ready for me to ask. I've seen this beautiful studio that's in your office. Is Pia going to make an audiobook version of her book? Pia Silva: Brian, Pia already did make an audio version, of course, can't not have an audible. Brian Webb: Good. Good, good, good. That's good. Pia Silva: 50% of people don't read books, they only listen. So, yes, absolutely. I had it professionally edited. It was a whole thing. It was a big production. Brian Webb: That's awesome. That's great to know. I'd have to imagine that you were talking about how sometimes an agency owner, or again, a consultant, I keep using the word agency as a generic term for this type of business model. But when you were talking about how it can be overwhelming, and they're probably thinking like, whoa, what, wait, what? They're overwhelmed, right? I imagine- Pia Silva: That's our Keanu in our family. We do the, wait, what? Brian Webb: What? Whoa. Exactly. I would have to imagine that there are going to be, in addition to some strategic changes, some tactical changes, there's probably also going to have to be some mental shifts that have to take place to be successful in this type of a business model? Do you agree with that? I would imagine. Pia Silva: Huge mental shifts, yes. Yes, I can explain the tactics till I'm blue in the face, but if somebody isn't ready to transform into, I guess the shorthand would be, really being the leader of their business of the projects, and I think in a different way than a lot of people are used to. Because like I said, let's just use the customer is always right default thinking, this is a different way of approaching it. It requires a really high level of confidence in your ability to deliver. That means that you have to really believe in what you're doing. Most entrepreneurs I run into are like this, they're very precious about the work that they do, so they want to be doing the best. But there is an inherent element that I see a lot, and I was like this too, and I still have bouts of this, it's not like it's completely gone, the client needs to validate it for your work to be good, as opposed to being clear yourself that the work is good. I like to think of, do you know Chris D'Elia? He's a comedian. Brian Webb: Maybe. Pia Silva: He's got a pretty funny Netflix special. Anyway, he does a great little bit where he talks about doing comedy on stage. He's like, sometimes people don't laugh. It doesn't mean it's not funny. He's like, I know it's funny. They just don't get it, or it's just not their thing or whatever. But it doesn't mean it's not funny. I just loved that, because especially in spaces like branding, strategy, all of that, not to say that somebody can't be better than somebody else, but there's a huge part of it that's very subjective. We've all had clients ruin projects by saying it should look a different way, when you're like, it should not look that way. That is not good. So, transforming into somebody who really has that unwavering confidence, not blind confidence, not like I don't listen to feedback, but a strength about knowing, and always getting better too, and always being willing to get better and learn. I just think that that is a big part of the transformation. I have worked with people who are seemingly very confident, even arrogant, about their work, but then I see that they actually still require that validation. That can really throw them off in these kinds of situations because they end up going back to that customer is always right feeling. That can ruin this approach. Not to say we don't want the customer to be happy. My customers are always floored by it, and that is the result I'm going for every time. But it's a different pathway to it, it's a different vehicle. It's a completely different approach to getting to that end result. I find the clients are actually more excited and ecstatic about the work taking this road instead. Brian Webb: Someone once said to me, it was probably a friend, I don't even remember who it was, but they said it's important to always remember who is signing the front of the check and who is signing the back of the check. Before that, I was probably paralyzed with that mindset, which by the way, that's probably a mindset shift that you probably advocate for, because something I tell my clients is, I can be consultative and I can be compliant. If you want, let me lead, or if you want, we'll do it the way that you want. But I tell them, we're going to give you way, way, way, way, way, times 1000 ways more value if you allow us to take our experience, our education, our background, and give you that value by consulting and leading you. I've seen agency leaders, again, you're talking I'm your choir here today, and so I've known so many people who, again, consultants, agencies, what have you, that they're paralyzed with that mindset. The old one that I used to have, which is, I know who signs the front of the check and who signs the back, and really trying to convince a client to show them, I can give you a lot more value by consulting for you and with you, on behalf of you, and advocating for you, but if you want me to be a compliant, I can do it, you're just shooting yourself in the foot. It sounds like that's one of your mindset shifts that you're teaching inside of your program. Pia Silva: Yes, absolutely. Because of the nature of the kind of agencies that I'm helping and the kind of agency than I am, so for the last eight years, it's just been Steve and I, we actually got rid of our employees to do this so that we don't have as much overhead. Because there's only two of us, because we can only take on so many projects, it allows us to be so selective. I think if we were growing bigger and bigger in terms of our team, we wouldn't be able to be as selective. But because it's just the two of us and we like to keep it that way, we get to then say, and if you want us to be compliant, then we're not for you because I'm only going to take a couple of clients. So, that's also something that, again, just because of the size of the kinds of small agencies, but we're really talking less than five people, that's how picky you get to be. Once you can be that picky, once you can say, I'm only taking 10 clients a year, then you really start to settle into the fact that they need you more than you need them. So, you can pick and choose your clients. That's what we all want, I think. Brian Webb: Pia, we've come out of this COVID pandemic, but as much as we've come through this COVID pandemic, there is a pandemic of leaders and agencies out there who need your help. I see you as having a cure to cancer, to be honest with you, because what your program is doing, is you're giving freedom. You are giving a sense of confidence. You're giving a model that's a far more profitable, that has way less frustration. So, I've got to ask one, thanks for being on the show today. You've been a delightful guest. What's the best place for our audience to find you, reach out to you, learn more about how you can help them? Other than your book, of course, which I'm going to go get as soon as we end this interview, by the way. Pia Silva: Well, thank you so much, Brian. It's really been a stimulating conversation. I appreciate you having me on and for your kind words. Yeah, I think the best place is just to go to my website, piasilva.com, and you'll see all sorts of goodies there. If you're on Facebook, there's a link to go join my Facebook group, where it's just small agency owners. So, it's a really great tight-knit community of people who are all the same kind of business, dealing with the same kind of BS, and looking to implement a lot of these profitable strategies. I've got all kinds of trainings in there for free and stuff, so that would be a great place to start. Brian Webb: Well, if you are an agency and you are dealing with this cancer, which I can almost guarantee you that the vast majority of them are, we will absolutely put those links in the show notes. It's been a real, real treat having you on the show today, Pia. Pia Silva: Thank you so much, Brian. ________________________________ FIND & FOLLOW WHATBOX DIGITAL Website | Linkedin | Facebook | Instagram ________________________________ CONNECT WITH BRIAN WEBB Linkedin | Facebook | Instagram Email: brianw@whatboxdigital.com  Clubhouse: @brianwebb __________________________________ CONNECT WITH PIA SILVA Linkedin | Instagram | Facebook | Pia Silva Website | Email __________________________________

If you're tired of being overworked and underpaid, If you lack the ideal clients, or you don't know how to find, attract and close clients, If you keep experiencing project creep,If you're an expert in what you do, but you're constantly overlooked and having to explain the value of what you do,Then you need to listen to Pia Silva on this week's episode of The Melting Pot. Pia is a partner and brand strategist at Worstofall Design where they build entire brands in 1-3 day intensives. But these days she is just as focused on helping other small branding and marketing companies build profitable, lifestyle businesses using her No-BS model. She's a TEDx speaker, a Forbes contributor, author of Badass Your Brand and host of the podcast Show Your Business Who's Boss. And on today's episode, she talks about how she went from being $40,000 in debt, working 100 hours a week for clients she didn't want to work for, delivering work she wasn't happy with, to 12 months later, making $500k, being profitable and working with a client she wants to work with. Pia does the work she wants, her way, and she charges proper money for it. This is a fascinating story about the benefits of niching, adopting a no-BS approach and creating authority to drive business in. We hope you enjoy this conversation with Pia as much as we did.On today's podcast:How she built her own brandFrom debt to success with Worstofall DesignNiche downDefinition of badass brandingCreate authority building contentCharge proper pricesLinks:TedX talk - When You Bank True Confidence, Anything Is PossiblePodcast - Show Your Business Who's BossWorstofall DesignBook:Badass Your Brand

2020 was challenging for SO many entrepreneurs. For service-based business owners working with other people face to face, life turned on its head back in March. It is NOT easy to transform your business. It’s even harder to truly thrive—but today’s guest did just that in the wake of the pandemic. Today, I’m catching up with an old client who became a friend of mine, which actually happens quite a bit—badass business owner, Kristina Semos. You might remember her from my book, Badass Your Brand, where I shared the rebrand we did for her back in 2016. Kristina went from charging hourly and hauling butt around NYC to meet students 7 days a week to selling a lead product that positioned her as an expert and packaged services that she started delivering almost entirely remotely… ONLY 4 days a week! Kristina owns Ivy Lounge Test Prep®, where she helps high schoolers around the globe get into the colleges of their dreams with high-end private tutoring for the SATs, ACTs and college essays. This new model became so profitable that Kristina ended up having extra time to play with. She ended up opening a second business based on her decades-long passion for astrology and turned it into her second business, AstroOils®. Tune into this episode to hear: How Kristina’s business completely stopped with COVID in March of 2020 when they canceled the SATs and ACTs, and what she did instead that tripled her list and landed her some highly coveted speaking gigs in September Kristina’s content creation process and how to land as the top search result on Google Her mindset shift around people who tell her she’s too expensive, and how that shift encouraged her to RAISE her prices in 2021 even though 2020 was a slow year for business AND SO MUCH MORE! Learn more about Kristina Semos: IvyLoungeTestPrep.com AstroOils.com Ivy Lounge Test Prep on Facebook @AstroOilsByKristina on Instagram Learn more about Pia: Make Six Figures Your Biatch Application LEAP To Badass Authority The Show Your Business Who's Boss Crash Course Start reading the first chapter of my book Piasilva.com  

2020 was challenging for SO many entrepreneurs. For service-based business owners working with other people face to face, life turned on its head back in March. It is NOT easy to transform your business. It’s even harder to truly thrive—but today’s guest did just that in the wake of the pandemic. Today, I’m catching up with an old client who became a friend of mine, which actually happens quite a bit—badass business owner, Kristina Semos. You might remember her from my book, Badass Your Brand, where I shared the rebrand we did for her back in 2016. Kristina went from charging hourly and hauling butt around NYC to meet students 7 days a week to selling a lead product that positioned her as an expert and packaged services that she started delivering almost entirely remotely… ONLY 4 days a week! Kristina owns Ivy Lounge Test Prep®, where she helps high schoolers around the globe get into the colleges of their dreams with high-end private tutoring for the SATs, ACTs and college essays. This new model became so profitable that Kristina ended up having extra time to play with. She ended up opening a second business based on her decades-long passion for astrology and turned it into her second business, AstroOils®. Tune into this episode to hear: How Kristina’s business completely stopped with COVID in March of 2020 when they canceled the SATs and ACTs, and what she did instead that tripled her list and landed her some highly coveted speaking gigs in September Kristina’s content creation process and how to land as the top search result on Google Her mindset shift around people who tell her she’s too expensive, and how that shift encouraged her to RAISE her prices in 2021 even though 2020 was a slow year for business AND SO MUCH MORE! Learn more about Kristina Semos: IvyLoungeTestPrep.com AstroOils.com Ivy Lounge Test Prep on Facebook @AstroOilsByKristina on Instagram Learn more about Pia: Make Six Figures Your Biatch Application LEAP To Badass Authority The Show Your Business Who's Boss Crash Course Start reading the first chapter of my book Piasilva.com  

Robyn Graham is a Brand Marketing Strategist, Personal Branding Coach, a Headshot and Branding Photographer, and Host of The Second Phase Podcast. Robyn started her career as a Pharmacist until about ten years ago when her husband told her how she lit up when taking pictures, and she should do something with it. She transitioned by starting a blog to create content, allowing her to follow her passion for photography. Her first client was for a branding shoot. She fell in love with creating branding images so that people could emotionally connect with their clients.  Robyn focused on branding and creating content for female entrepreneurs and taking corporate headshots after taking the long road around. She realized so many people start a business without knowing how to brand themselves. In this episode, we will dive into how branding tells a story, the 5 W’s in branding, why you need to niche down, and how repurposing your content attracts clients. Let's get inspired by branding and niching down to create more abundance in your business!  What we're talking about Why Your Brand Should Tell A Story The 5 W’s Of Branding Why You Need To Niche Down How Repurposing Content On The Right Platforms Attracts More Clients Why Your Brand Should Tell A Story  When you launch a business, there is so much that goes into it that branding can get overlooked. Robyn shares that while people know they need images for their website and marketing, they miss the strategy to take the pictures and use them to tell a story. Your online presence differentiates you, and it positions you as an expert and an authority in your space.  Robyn explains the importance of having a brand. The reality is you don’t have anything to market if you don’t have a brand. She explains that marketing is communicating your story and your story is your brand messaging. It’s attracting clients by telling your story. Robyn comes at branding from both a scientific and creative side. She combines the two to help female entrepreneurs tell their stories, and she helps their audiences emotionally connect to them.  The 5 W’s Of Branding Robyn explains in detail what each of the 5 W’s mean and how you come about defining all of the different categories to create your brand. She covers the Who, What, When, Where and Why of Branding: Who - Who is your ideal client? You have to know what your niche is so that you know who you are serving. Talking to your ideal client must be defined so that your audience will start hearing you. What - You need to know precisely what you do and how you do it. When - When do you show up, and when do you work with people? You need to be consistent so they know when to expect to hear from you. Where - Where are you going to show up for your audience; what platforms? Where are they going to find you? Where can they work with you?  Why - You need to be incorporating your core values into your business. Why do you do what you do? Your brand strategy needs to tell the story of your business. I shared that I’ve recently had a photoshoot in my closet, where I record my podcast. Having the full picture of who you are, how you live your life, and sharing your work environment gives you authenticity. Since relatability is key to branding, you want to make sure you are recognizable, memorable, and shareable. You need to show up as who you are so your audience can see behind the scenes. They can get to know you and connect with you emotionally. Why You Need To Niche Down  Robyn tells us that you need to strategize to get clear on your messaging. Take your vision and passions and fine-tune your messaging so that you connect and resonate with your audience to attract more clients. You don’t want to be putting out generalized content. It’s important to realize that when you niche down, it won’t limit your opportunities. You need to be speaking to “Who” your ideal client is. You need to identify what is fueling you and where you can make the most impact. By fine-tuning your message and narrowing it down to attract your ideal audience, you can gain clarity. Your messaging identifies to your audience “What” the problem is that you will solve. How Repurposing Content On The Right Platforms Attracts More Clients As Robyn explains, you want to be showing up on the platforms, “When” your audience expects you and “Where” your audience hangs out. Repurposing is the key to drive traffic to your website. You don’t want to spin your wheels coming up with new content. Your messaging should be clear about who you serve, what you do, and how you do it. When you are consistent in showing up when they expect you and where they are, you can take that evergreen content and repurpose it—showing your audience that you are consistent. As part of the “Where,” Robyn shares that Pinterest and LinkedIn are underutilized. She shares that you should be taking advantage of these platforms. They are both basically search engines, so to be an expert and authority in your space, you should be using them where appropriate.  LinkedIn is online networking.  You can build genuine relationships, make contacts, and engage in increasing your audience and referral base. You can repurpose content by creating an article out of your blog post. Pinterest is a powerful search engine. Whenever you blog or repurpose content, Robyn explains that you need to make sure that you are putting your content on Pinterest so you can drive traffic to your website. She shares how it’s essential to tell the story about where you work and to prioritize those platforms where you provide value and show up for your audience. Robyn describes the importance of narrowing down who you are serving and sharing “Why” you do what you do. Incorporating your core values into your business gives you your who, what, when, where, and why.  Discovering all of these helps you move forward to tell your story, connect with your audience, and grow your client base. She shares that niching down is like an hourglass. You start with your broad ideas and work towards clarifying your message. With clarity, you attract clients, and then it opens to allow you to add multiple passions back in. If you look at who you are serving, what fuels you, when and where you show up, and why you do what you do, you can make the most significant impact for your audience. How will you niche down and define your brand? LINKS MENTIONED Robyn Graham’s Website https://therobyngraham.com Robyn Graham’s Podcast - The Second Phase Podcast https://therobyngraham.com/the-second-phase-podcast Robyn Grahams’ Podcast - The Second Phase Podcast Episode #62 https://therobyngraham.com/branding-versus-marketing/ Robyn Graham’s LinkedIn https://www.linkedin.com/in/robyn-graham-brandographer Robyn Graham’s Pinterest https://www.pinterest.com/therobyngraham Robyn Graham’s Facebook Group - Brand Marketing Insider https://www.facebook.com/groups/thebrandmarketinginsider Pia Silva’s book - Badass Your Brand https://amzn.to/2Ztjym7

Are you ready to go next level and BADASS your Brand?My guest, Pia Silva, is an Entrepreneur, Forbes Contributor, Author and Host of the new podcast, "Show Your Business Who's Boss." Pia's best-selling book, Badass Your Brand, put the "full-service branding agency" scene on notice. Now she schools service-entrepreneurs about what it really takes to badass your brand and business by showing your business who's boss - the attitude adjustment you need to grab that life you've been chasing.In today's episode, Pia shares one of the biggest mistakes entrepreneurs make when it coming to personal branding, her best piece of branding advice, and how she runs her business in less than 25 hours a week!Connect with Pia at www.piasilva.com or on Instagram @pialovesyourbizFREE GIFT: Price to Freedom mini-course https://www.piasilva.com/price-to-freedom..Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!Instagram @allisonscholesFacebook Group: https://www.facebook.com/groups/2594119307580743/Work with me: https://bossladyinsweatpants.com/instagram-success-method/Free Caption Templates: https://bossladyinsweatpants.com/free-captions/Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/

BARS from this episode: A unique approach to delivering a TED talk How to break the mold of how current business is done How service-based business succeed in the solopreneur economy How she transitioned from agency to intensives to freedom model The 50-25-25 formula for freedom that creates full-time income on part-time work The difference between the value you provide and your value in the marketplace and how to set your prices HOW ARE YOU GONNA LET OTHER PEOPLE KNOW WHAT YOU KNOW SO THAT THEY SEE THE VALUE IN WHAT YOU'RE CHARGING TO GET THERE Why you should keep raising your princes incrementally Why a book separates you from all of the other people in your industry PEOPLE WHO READ YOUR BOOK ARE RABID FANS How a book changes the conversation with potential customers The importance of sharing your failures and stories (yours and your clients) The secret to helping your readers remember the lessons in your book Your first steps to creating your badass opportunity Why getting "comfortable" with your numbers helps you establish a better pricing strategy How often you should be looking at revenues, expenses, and taxes to inform investing in your own business How to think through a spending plan for your life and business A lesson on finding ways and means to get free course versus paying top dollar for training How to sell your services without selling your services (hint: it's a certain type of content embedded in your book) A strategy to get book reviews from multiple fronts BE YOUR BADASS SELF ALL THE WAY Why you must do you to the extreme Books mentioned: Badass Your Brand by Pia Silva TED Talks by Chris Anderson The Big Leap by Gay Hendricks 7 Habits of Highly Effective People by Stephen Covey How to Win Friends and Influence People by Dale Carnegie Fav quote: "If I had more time then I would have written a shorter letter." - Blaise Pascal (English translation) Links mentioned: Price to Freedom Calculator piasilva.com/badass facebook.com/pialovesyourbiz instagram.com/pialovesyourbiz Do you have questions or comments? Email them to fortune@thoughtfortunepress.com Don't forget to reserve your seat for the free training at ThoughtFortunePress.com/miniclass where I teach you how to avoid the 9 mistakes beginning authors make and how to write a money-making branded book without being a great writer or wasting your time waiting for a publishing deal. Save your virtual seat at ThoughtFortunePress.com/miniclass And, if you like the show, do us a favor. Share, like, and join. Take a screenshot and share the episode with the hashtag #wealthyauthorpodcast. Show us how much you like us by giving us five stars and a review on iTunes. Finally, join us every week by subscribing to the podcast so that you don't miss an episode.

Pia Silva is an entrepreneur, speaker, Forbes contributor, author of Badass Your Brand, and the host of the podcast Show Your Business Who's Boss. She helps entrepreneurs badass their brand and build a lucrative lifestyle business full of freedom.

Today I got to talk to the author of one of my favourite business books ‘Badass Your Brand’… A book I have talked about heavily on the show. No surprise then this is one of my favourite episodes - packed full of business advice!  Follow Pia  www.piasilva.com  Pia's Podcast ‘Show Your Business Who’s Boss’  Pia’s Book ‘Badass Your Brand’    Follow Nicola  www.instagram.com/nicoladixonphotographyco  www.nicoladixonphotography.com  www.wildones.co www.nicoladixoneducation.com 

Every business owner suffers from Impostor Syndrome--that feeling that you’re a fraud and it’s only a matter of time until everyone else finds out. Yes, believe it or not, even I feel that way on a regular basis. And so does my guest today–my dear friend and the founder of NY Book Editors--Natasa Lekic. Despite those fraudy feelings, Natasa knows how to show her business who’s boss. Natasa is one of my only business owner friends who, whenever I text her midday, midweek, I’m surprised if she’s actually working. Her business is lean and full of automation and systems that, as she puts it, renders her basically useless. She has one full-time employee, one part-time employee, and 35 contractors. Her business gives her a beautiful lifestyle – she brings in about $750,000 a year and last year she did it while taking 2 full months off to travel to 7 different countries. NY Book Editors is the premier affiliation of professional editors and copy editors that help authors meet their writing goals. Her editors have worked for Penguin Random House, HarperCollins, Simon & Schuster, their booklists include New York Times Bestsellers, winners of the Pulitzer Prize, and my book–Badass Your Brand. I can personally attest to how badass her business really is. Despite her badassery, Natasa isn’t immune from feeling like a fraud or even making mistakes. None of us are–and that makes today’s conversation an important one. If you are thinking about writing a book or have one in the pipeline, definitely go to newyorkbookeditors.com for their amazing articles, and maybe even to find an editor for your book! Plus you should definitely check out Natasa on their YouTube channel for stellar writing advice and inspiration. You'll also find her interview with me there, where I share all kinds of juicy details about how I self-published and then self-marketed my book and got 100 reviews on Amazon in the first month. *Note* That quote at the end of the episode about the meaning of life (that I couldn’t remember who said it) it was Picasso that said that after all!! Listen to the full episode to hear: How “Imposter syndrome” is something almost every entrepreneur I meet struggles with including both of us Why Natasa built her business without using her face or name and why she’s starting to put herself in front of the brand How mistakes hold us back and how they can propel us forward And “The benefits of knowing what you value in life” so you can prioritize your business and life Natasa’s Links: NY Book Editors Twitter: @nybookeditors Instagram: @nybookeditors Facebook YouTube Channel   Pia’s Links:   The Show Your Business Who's Boss Crash Course Start reading the first chapter of my book: piasilva.com    

Every business owner suffers from Impostor Syndrome--that feeling that you’re a fraud and it’s only a matter of time until everyone else finds out. Yes, believe it or not, even I feel that way on a regular basis. And so does my guest today–my dear friend and the founder of NY Book Editors--Natasa Lekic. Despite those fraudy feelings, Natasa knows how to show her business who’s boss. Natasa is one of my only business owner friends who, whenever I text her midday, midweek, I’m surprised if she’s actually working. Her business is lean and full of automation and systems that, as she puts it, renders her basically useless. She has one full-time employee, one part-time employee, and 35 contractors. Her business gives her a beautiful lifestyle – she brings in about $750,000 a year and last year she did it while taking 2 full months off to travel to 7 different countries. NY Book Editors is the premier affiliation of professional editors and copy editors that help authors meet their writing goals. Her editors have worked for Penguin Random House, HarperCollins, Simon & Schuster, their booklists include New York Times Bestsellers, winners of the Pulitzer Prize, and my book–Badass Your Brand. I can personally attest to how badass her business really is. Despite her badassery, Natasa isn’t immune from feeling like a fraud or even making mistakes. None of us are–and that makes today’s conversation an important one. If you are thinking about writing a book or have one in the pipeline, definitely go to newyorkbookeditors.com for their amazing articles, and maybe even to find an editor for your book! Plus you should definitely check out Natasa on their YouTube channel for stellar writing advice and inspiration. You'll also find her interview with me there, where I share all kinds of juicy details about how I self-published and then self-marketed my book and got 100 reviews on Amazon in the first month. *Note* That quote at the end of the episode about the meaning of life (that I couldn’t remember who said it) it was Picasso that said that after all!! Listen to the full episode to hear: How “Imposter syndrome” is something almost every entrepreneur I meet struggles with including both of us Why Natasa built her business without using her face or name and why she’s starting to put herself in front of the brand How mistakes hold us back and how they can propel us forward And “The benefits of knowing what you value in life” so you can prioritize your business and life Natasa’s Links: NY Book Editors Twitter: @nybookeditors Instagram: @nybookeditors Facebook YouTube Channel   Pia’s Links:   The Show Your Business Who's Boss Crash Course Start reading the first chapter of my book: piasilva.com    

Pia Silva is an entrepreneur, speaker, and author of Badass Your Brand:  The Impatient Entrepreneur's Guide to Turning Expertise into Profit.  She helps entrepreneurs badass their brand and business to scale their freedom with profit.  She is a Forbes contributor and has been featured on MSNBC's Your Business, Entrepreneur on Fire, and the UGurus and Million Dollar Women Summits to name a few.     Pia is passionate about efficiency and spending time with family.  She spends time educating on branding and living freely and will soon launch her own podcast, “Show Your Business Who's Boss”.     First Phase   Pia's first phase was starting a business with her husband Steve, who is a graphic designer.   She really had no idea what she was doing so she spent time networking and then tried to follow those who were in the same space.      Under the influence of other's and what their business models where she thought they needed and office and employees.  She and Steve basically became a small agency until they became so indebt that they had to do a complete rebrand of their company.     After three years of having the agency, the went broke.  Credit cards were maxed out.  They had a lot of overhead.   Pia then flipped the business on it's head and created the business they not have that she considers Phase 2.     Coaching   Writing newsletters and speaking were two pieces of advice that Evan Harowitz gave Pia to grow her business.   This advice is what has helped their current business grow to the success it is today.      That advice is the foundation of the business model they have in the second phase.  As long as you get at least one piece of value out of a coach, hiring one is something that can help you.   Even with books.  Look for that one piece of information that is the ultimate golden nugget that will help you transform your business or personal life.   If you want value it's always there.    Getting Started    Pia started her writing and speaking career by sending email newsletters out to everyone she had connected with through networking.    She suggests making a list of places that might host you as a speaker.  Start local.  Write the title of your speech and a little blurb.  Once you have the speaking engagement booked, you will figure out the talk.       It's OK to start small and work your way up to a larger audience.   Fine tune your message with a smaller audience.  With experience and confidence, you'll grow into larger stages.      Being a great speaker takes a lot of practice and hiring a speaking coach helps as well.   But practice is going to build the confidence.   Use stories as the avenue for writing and speaking.   Story is how your content and brand are yours.   It's all about how you tell the story and how your story resonates with others who will engage with you.  Second Phase Let's talk about niching down!   Niching down can mean a lot of things… Target market Personality of the client Type of Projects Size of client Niching down is the intersection of all of these.  Keep in mind that your niche may transform.   You can be multi-passionate within a niche.   Think of it as an hourglass.  You narrow down, then open back up.   Open up so that when you add value, it's still to the same market or within the same space.  Think of clients as giving you types of value Money Value you get for working with yet another ideal client and getting that much better at working with that specific type of client.  Referral source from an ideal client.   Be your brand unapologetically.   Own whatever it is that makes you special!  Let people know what you are all about and put all of your energy into being the best most excellent version of that you can be.  Anyone who gets a discount is not your ideal referral source.  You want people who are willing to pay top dollar for your services because then they truly value you and your services.   The Price is Right Raise early and often.  But don't necessarily raise that much.   It is all relative.   One person may think you are inexpensive and someone else may think you are over-priced.  Start your pricing where you are confident.  Get clients and then raise your price.  Move up gradually.   Raise prices and build confidence at the same time.  The Lead Product The lead product replaces the proposal.  Interview the client and get to know all about them to be able to serve them.   Instead of risking them taking the information and running without paying, make this part of the program.  There is a fee for the consultation and information gathering and then the fee is applied to the final price.   It is critical to provide strategy with the lead product.    Give it a name so that people know the lead product is providing answers to a problem or question that the prospective client might hand.   Efficiency  One of Pia's passions is efficiency.  She is hyper focused on time and wants freedom of time therefore being efficient is very important for business and life success and happiness.  Book Recommendation The Big Leap by Gay Hendricks Favorite Quote  If I had more time, I would have written a shorter letter. – Mark Twain and Abraham Lincoln  Learn More About and Connect with Pia Website Instagram To learn more about me, your host, Robyn Graham, click HERE.   Learn about The Brand Insider by Robyn Graham, click HERE.   Connect with me, Robyn Graham: Website | Instagram | LinkedIN | Facebook | Twitter | YouTube | Pinterest

Pia Silva walks us through some great badass branding tips! Pia is offering a free price calculator by clicking here-->piasilva.com/messenger Genuinely, -Victor P.S. Whenever you're ready, here are 2 ways I can best serve you... 1. Get the Book to implement the same strategies we use to help our clients scale to 7, 8-Figures 2. Join the Conversational Marketing Mastery Group to get the latest tips to scale to 6-Figures

 Learn how to stand out from the competition and stop being a 'me-too' brand Discover how to stop chasing business, and instead focus on doing what you do best as a way to attract your ideal, top-tier clients Find-out how to charge more than your competitors and still win the business Resources/Links: Get the FREE Price To Freedom mini-course: Calculate your key price that you MUST charge to achieve the life & business you want: www.piasilva.com/badass/ Summary Is your brand message aligned to your key audiences? Why is your brand messaging seem to transcend to be very 'generic'? Do you want that cut-through to happen? A show-stopping moment that makes people crave to know more? Then, you should probably zoom out and step back and assess your business' best opportunities if you are willing to grow and expand. Stop trying to be everything to everyone. Do not become another 'me too' brand. Pia Silva is an entrepreneur, speaker, and author of Badass Your Brand. She helps service businesses badass their brand and business to scale their freedom with profit. She is a weekly Forbes contributor and has been featured on MSNBCs Your Business, Entrepreneur On Fire, and the UGurus and Million Dollar Women Summit. In this episode, Pia shares how she helps creative services business owners uplevel their brand to the point where they have freedom from profits. Check out these episode highlights: 01:38 – Pia's ideal client: "One to three-person creative service businesses who are super badass at what they do." 01:51 – Problem Pia helps solve: Generic, unprofitable business, overworked, underpaid, always looking for clients because they're so generic, and they just fade into a sea of sameness. 02:45 – Typical symptoms that clients do before reaching out to Pia: "Well, they are frustrated that they are so good at what they do and their clients are so happy and yet they're working all the time and they're not making enough money. They're always pitching for work, and they're not always winning it. All their projects go out of scope, they never end on time. They never feel like they're getting paid enough. They can't charge what they need to make cents. And they never know where their next client is coming from." 03:47 – Common mistakes people make when trying to solve that problem: "They are often casting a wide net. So, I need more clients so I'm going to try to work with everyone. I'm going to bend myself to try to pitch to every potential project. I need more clients and more revenue; I'm going to offer lots of services. Here's a menu of services that can do whatever you want, here, pick off my menu of services. Because of either of these things, they don't own anything. So, they are not owning whatever it is that makes them so badass. Instead, they're trying to be whatever they think their potential clients want them to be, which is why they're so generic and so lost in a sea of sameness." 05:17 – Pia's Valuable Free Action(VFA): Look at where you provide the most value and what you love to do most. And look at all your past clients and pick out the ones that have been most successful and see if you can focus wherever that all intersects because that's where you should start looking to focus and niche. 05:51 – Pia's Valuable Free Resource(VFR): FREE mini-course: Calculate your key price that you MUST charge to achieve the life & business you want: www.piasilva.com/badass/ 06:46 – Q: "What's the most important part of having a badass brand and a badass business?" A: Having the guts to go all the way with what...

 Learn how to stand out from the competition and stop being a 'me-too' brand Discover how to stop chasing business, and instead focus on doing what you do best as a way to attract your ideal, top-tier clients Find-out how to charge more than your competitors and still win the business Resources/Links: Get the FREE Price To Freedom mini-course: Calculate your key price that you MUST charge to achieve the life & business you want: www.piasilva.com/badass/ Summary Is your brand message aligned to your key audiences? Why is your brand messaging seem to transcend to be very 'generic'? Do you want that cut-through to happen? A show-stopping moment that makes people crave to know more? Then, you should probably zoom out and step back and assess your business’ best opportunities if you are willing to grow and expand. Stop trying to be everything to everyone. Do not become another 'me too' brand. Pia Silva is an entrepreneur, speaker, and author of Badass Your Brand. She helps service businesses badass their brand and business to scale their freedom with profit. She is a weekly Forbes contributor and has been featured on MSNBCs Your Business, Entrepreneur On Fire, and the UGurus and Million Dollar Women Summit. In this episode, Pia shares how she helps creative services business owners uplevel their brand to the point where they have freedom from profits. Check out these episode highlights: 01:38 – Pia's ideal client: "One to three-person creative service businesses who are super badass at what they do." 01:51 – Problem Pia helps solve: Generic, unprofitable business, overworked, underpaid, always looking for clients because they're so generic, and they just fade into a sea of sameness. 02:45 – Typical symptoms that clients do before reaching out to Pia: "Well, they are frustrated that they are so good at what they do and their clients are so happy and yet they're working all the time and they're not making enough money. They're always pitching for work, and they're not always winning it. All their projects go out of scope, they never end on time. They never feel like they're getting paid enough. They can't charge what they need to make cents. And they never know where their next client is coming from." 03:47 – Common mistakes people make when trying to solve that problem: "They are often casting a wide net. So, I need more clients so I'm going to try to work with everyone. I'm going to bend myself to try to pitch to every potential project. I need more clients and more revenue; I'm going to offer lots of services. Here's a menu of services that can do whatever you want, here, pick off my menu of services. Because of either of these things, they don't own anything. So, they are not owning whatever it is that makes them so badass. Instead, they're trying to be whatever they think their potential clients want them to be, which is why they're so generic and so lost in a sea of sameness." 05:17 – Pia's Valuable Free Action(VFA): Look at where you provide the most value and what you love to do most. And look at all your past clients and pick out the ones that have been most successful and see if you can focus wherever that all intersects because that's where you should start looking to focus and niche. 05:51 – Pia's Valuable Free Resource(VFR): FREE mini-course: Calculate your key price that you MUST charge to achieve the life & business you want: www.piasilva.com/badass/ 06:46 – Q: "What's the most important part of having a badass brand and a badass business?" A: Having the guts to go all the way with what you're all about and what your focus is. And I don't mean just putting it on your homepage and saying it. I mean being it with all of your being and in everything that you do. And that takes guts. Tweetable Takeaways from this Episode: “Look at all your past clients and pick out the...

É o que acontece mais vezes. Um empreendedor cria o seu próprio negócio na esperança de ter mais liberdade, sucesso, e tempo para estar com a sua família e amigos... Mas o que invariavelmente acontece, é que se deixa consumir pelo negócio, tornando-o num "emprego" pior que um emprego por conta de outrém. A tendência natural é sempre de se deixar envolver unicamente pelas tarefas diárias, pelo próximo cliente, pelo próximo evento... Descurando quase por completo a visão de longo termo: aquela que garantirá um negócio de sucesso, sustentável, e gratificante. Sem uma visão clara, uma razão de existência, uma aposta na marca pessoal e criação de conteúdo, e um compromisso por criar "ativos" perenes... Será muito difícil alcançar o tão ansiado "lifestyle business". Pois bem, para desmistificar este tema e ajudar a deixar de criar "empregos", a convidada do episódio 40 d'O Podcast do Tiago Faria chama-se Pia Silva. A Pia é a autora do livro “Badass Your Brand”; palestrante e consultora... Para além de ser uma "entertainer" pura, comunicadora nata, e super divertida! Para ver esta e outras entrevistas em formato vídeo, aceda a: https://tiagofaria.pt/blog/

If you haven’t heard of the powerhouse that is Pia Silva, founder of Badass Your Brand, then you’re in for a treat. Key takeaways: Break the ceiling by breaking the default agency model Why project management tools don’t work for every business Using a lead product and a bullseye product The freedom of transparent pricing Figuring out your pricing strategy Increase your price as you increase your value Why the big agency model can’t work for smaller businesses

Why is trust the backbone of a creative project? Find out from the “impatient entrepreneur” Pia Silva, branding expert and author of BADASS YOUR BRAND.   Pia built her successful branding “studio” after rebranding her career in graphic design. Now, Pia helps businesses stand out against their biggest competitors through exceptional branding.   In this episode, Pia dives into building trust with your clients, why you should only work with your “best clients”, managing expectations, and why “bigger” doesn’t always mean “growth”.   Tune in to learn how to: Steer away from tunnel vision that may be harming your brand Set expectations and effectively communicate them to clients Prepare your clients to make informed decisions   Connect with Pia at piasilva.com and get your exclusive mini brand shrink here!

In this week’s episode of the Exposure Ninja Digital Marketing Podcast, we’re delighted to welcome Pia Silva of Worst of All Design back to the show! Pia joined us on the show back in 2017 on Episode 25 of the podcast, where she shared her expert knowledge of how small companies can compete (and win) against larger, more established players – all by harnessing the supreme power of branding. This time around, we’re taking things one step further and discussing how to go about branding your business with your ideal customer in mind. What can you expect to learn from this podcast episode? This is a super interesting episode with Pia packed full of gems of knowledge about how to understand your target audience and their pain points in order to stand out and win new customers! Here are some of the things we discuss: How to brand your business to stand out in your niche How to profile your target audience What sort of characteristics need to make up an audience profile How well do we really need to understand our target customer? How to design your brand to resonate with your ideal customer Huge thanks to Pia Silva for joining us again on the podcast! You can find Pia on Social Media @PiaLovesYourBiz and if you're on Facebook, make sure you join her group Badass Your Brand You can also sign up for Pia's FREE TRAINING at HowToBuildABadassBrand.com For show notes, head to https://exposureninja.com/episode121. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

On this episode, I Zoom in Pia Silva and we chat about how to focus on your brand to build your authority. Entrepreneur, speaker and author Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit. Please connect with Pia on Twitter: https://twitter.com/PiaLovesYourBiz Learn more about Pia at her website: https://worstofalldesign.com/ Don't forget to buy her book, Badass Your Brand at Amazon: https://www.amazon.com/Badass-Your-Brand-Impatient-Entrepreneurs/dp/0998714305/ref=sr_1_1?ie=UTF8&qid=1536957524&sr=8-1&keywords=pia+silva

Pia Silva is a partner at Worstofall Design, a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit. You can learn more about Pia here: https://www.badassyourbrand.com/ This episode is brought to you by Authors Unite. Authors Unite provides you with all the resources you need to become a successful author. You can learn more about Authors Unite here: http://authorsunite.com/. Thank you for listening to The Business Blast Podcast! Tyler --- Support this podcast: https://anchor.fm/authorsunite/support

This week I talk to Pia Silva, New York Native, Co-owner/founder of Worst of All Design, Author of Badass Your Brand, Forbes Contributor and Small to Medium Size Business Branding expert. I kid you not, this lady really knows her stuff! The importance for me of talking to Pia is that along with Abigails Party, The Talented Ladies Club and Lady Wimbledon was that all of these women were a big part of the inspiration for me starting My Digital Doorstep. The great thing is, like all my guests to date is that she really does not disappoint. Her knowledge of her craft (Branding) is evident, helping me (and I hope you) get a stronger handle on the whole concept of Branding! We also talk about the process of how she went about launching her book 'Badass Your Brand'. This turned out to be lesson in setting your sight on something and putting thoughts into real measurable action. I really enjoyed doing this interview and I hope you enjoy listening to it! You can catch Pia on Twitter, Facebook and Instagram You can also go to her website as well as have follow her blog on Forbes! You can also catch me on Twitter as well as support the show via our Patreon page!

Joining me on today's episode is Pia Silva! Pia is a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit (which you should definitely read). She has blown minds at events like the Million Dollar Women Summit and has been featured on MSNBC’s Your Business. In addition to being an entrepreneur, speaker, and writer, Pia is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. This is definitely not an episode you want to skip. Resources Mentioned Worstofall Design Badass Mini Brandshrink Sponsors Gifyyy Booth Freedom Edits -   I have covered your first order…yep, it's FREE.

As an entrepreneur, branding is generally one of those areas that we skimp out on. Or just don't understand all together. We create a sexy logo, put up a kickass website and sit and wonder why no one is buying out stuff. Here's a hint...your brand isn't badass! Thank goodness there's Pia Silva - a total daring woman who helps entrepreneurs badass their brands. In this episode we talk about her entrepreneurial journey, and she gives us some great tips on how to up our game.She even has some amazing gifts for listeners! www.badassyourbrand.com/daringwomanBe sure to get her book: www.daringwomanmedia.com/badass

As an entrepreneur, branding is generally one of those areas that we skimp out on. Or just don't understand all together. We create a sexy logo, put up a kickass website and sit and wonder why no one is buying out stuff. Here's a hint...your brand isn't badass! Thank goodness there's Pia Silva - a total daring woman who helps entrepreneurs badass their brands. In this episode we talk about her entrepreneurial journey, and she gives us some great tips on how to up our game.She even has some amazing gifts for listeners! www.badassyourbrand.com/daringwomanBe sure to get her book: www.daringwomanmedia.com/badass

Our guest this week is, Pia Silva, author of the book Badass Your Brand. Pia is a speaker, Forbes.com contributor and branding expert for Worstofall Design.  She's here today to talk about narrowing your brand focus and deciding on where you fit best within your marketplace. It can be a scary process but ultimately one that will make you a leader and expert in your field. Pia's ideas on branding and entrepreneur ship will reshape how you think about your business and your sales and marketing philosophies. This episode is a must-listen. On today's podcast 3:06 - The history of "brand shrink" and "Badass Your Brand" 8:14 - What's the brand shrink process like? 11:20 - How do you overcome the fear of choosing your one brand? 17:27 - How did Pia decide on her brand and her niche? 28:49 - Pia's revolutionary "solopreneur economy" concept Sign up for our book club! Don't forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you. Want more from Jeff and Christie? We have a newsletter!

Branding without the BS to help small businesses grow with Pia Silva, an entrepreneur and author. Pia helps service business owners (but this episode is valuable for all small business owners) improve their branding to grow their business. Pia is an entrepreneur, speaker, author and badass! She is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS”. Pia is a Forbes contributor and author of "Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit". She has blown minds at spots like the Million Dollar Women Summit and Goldman Sach's 10,000 Small Businesses and has been featured on MSNBC’s Your Business. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Entrepreneur and author of Badass Your Brand, Pia Silva, grew up in Manhattan, NY, loving dance but knew it would not be her career path. She always wanted to be a leader of whatever she did. After a short stint in South America, Pia returned to NY and started Worstofall Design w/ her husband. Pia focused on branding as her husband handled design. She speaks on early stages of business and turning $40k in debt to over $500k within a year, her branding strategies & gives some great advice! Learn more about your ad choices. Visit megaphone.fm/adchoices

Entrepreneur and author of Badass Your Brand, Pia Silva, grew up in Manhattan, NY, loving dance but knew it would not be her career path. She always wanted to be a leader of whatever she did. After a short stint in South America, Pia returned to NY and started Worstofall Design w/ her husband. Pia focused on branding as her husband handled design. She speaks on early stages of business and turning $40k in debt to over $500k within a year, her branding strategies & gives some great advice! Learn more about your ad choices. Visit megaphone.fm/adchoices

Brands build businesses. The key with brands is that they help form identities for one’s business. Today, in this podcast I  speak with Pia Silvia, author of Badass Your Brand about how to create a powerful business brand. She emphasizes how smaller businesses can reach bigger clients, financial advice, and branding. Businesses should become magnets for their ideal clients, even if that means repelling the wrong clients.   What You’ll Learn: How to build a better brand/design for your business Financial business advice from branding, managing budgets, to a solution plan How to get clients over their fear of bad decision making   Connect with Pia: Read her book Badass Your Brand Visit her website Worstofall Design   Links and Resources:   Download perfect video case study planner at iangarlic.com/plan     See acast.com/privacy for privacy and opt-out information.

Brooklyn native Pia Silva (https://worstofalldesign.com/) stops by the show today to talk about your brand…and how she loves it.  Her new book, Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit helps us create a unique brand out of your unique skillsets (kinda like we do around these parts). We dig into all […]

A kiss of death for most digital agencies is to try to look like someone else. Unfortunately, when most agencies or freelancers get started, they end up trying to model something that “looks” successful. Join us today with Pia Silva from Badass Your Brand as she shares with you her own journey of burning it all to the ground, shedding the skin and making a tremendous come back.

Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. Pia is also a speaker, Forbes contributor & author of Badass Your Brand. Pia Silva Vroom Veer Stories Went from $40k in debt to $500k in sales in 12 months Why letting go of employees felt like failure at first; then felt like relief How does someone build a brand that stands out from the competition? Key questions to ask clients; what do you hate about your industry? How a badass brand filters all the shitty clients; while attracting perfect clients How to increase your rates to improve your quality of life Liberal use of saying no to clients; we don't work with product-based business or startups. Pia Silva Links Worst of all Design Pia Silver Badass your Brand  

Entrepreneur, speaker, and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 Small Businesses, Million Dollar Women’s Summit, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Her book “Badass Your Brand: Impatient Entrepreneur’s Guide to Turning Expertise into Profit” launched March 16th, 2017.   “The one mistake everyone is making is they're not sticking forcefully to their focus and their message.” - Pia Silva What you’ll learn about in this episode: How Worstofall Design helps their clients build badass brands in three days or less Leveraging profitability by getting very few clients at a high price point Brandshrink (strategy session) and Brandup (execution): how Worstofall Design’s two services work “Badass Your Brand”: why Pia wrote the book Why you must stick forcefully to your message Choosing which marketing efforts to utilize based on their ROI Why clients need to buy all in on their agency’s expertise Managing the psychology of the client Ways to contact Pia: Website: worstofalldesign.com Book: www.badassyourbrand.com Twitter: @PiaLovesYourBiz Instagram: www.instagram.com/pialovesyourbiz

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Today's guest on The Successful Pitch is Pia Silva, who is the author of "Badass Your Brand." She has a book that goes into great detail about how to be a badass when it comes to branding, which is all about charging a premium price and getting your ideal clients to realize why they should work with you. And she said, you know when you pitch don't be vague. And you really need to not let the competition intimidate you, and really get people to see your value so that they are buying you as an expert, and not just your time. We go into a great detail about what a perfect pitch worksheet is. In fact, she gives the listeners a link on how to get it. So you want to be sure to listen and enjoy learning how to become a badass brand. Enjoy the episode.

What if you could badass your brand? Meaning what if you could take your business and represent it in a way that you truly wanted to - all out! Well if you do, Pia Silva says you actually become more profitable and you fall in love with your business.  Pia Silva walks through the steps to make any brand a badass brand, including Kelsey's jewelry business.

Background Today, on Hubstaff’s Agency Advantage Podcast, I’m talking with Pia Silva of Worstofall Design. We’re talking about how to “Badass Your Brand“—which is also the title of her new book. Pia and her partner work one to two weeks a month, bring home around $250,000 a year, don’t have to spend all of their remaining... The post Pia Silva on How to Badass Your Brand appeared first on Hubstaff Blog.

Pia Silvia Entrepreneur, speaker and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is the author of Badass Your Brand: Impatient Entrepreneur's Guide to Turning Expertise into Profit. She is a Forbes contributor and […] The post How to Badass Your Brand appeared first on Princess Power.

Entrepreneur, speaker and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 small businesses, The Chamber of Commerce, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Her upcoming book Badass Your Brand: Impatient Entrepreneur’s Guide to Turning Expertise into Profit launches March 16th, 2017. Website: https://worstofalldesign.com/ Book: Link to book   StoryHinge http://storyhinge.com Where we amplify personal stories to consider more possibility and realize more potential and happiness in life.

Pia is a partner and brand strategist at Worstofall Design, Author of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit, a Forbes contributor, and the host of the podcast Show Your Business Who's Boss. She offers up her unapologetic take on growing a branded, profitable service business with unfiltered stories and a lot of spunk. Website: https://www.piasilva.com  If you love this show, please leave us a review. Go to:- https://ratethispodcast.com/rate and follow the simple instructions. Support this podcast at — https://redcircle.com/the-dave-pamah-show/donations