Podcasts about worstofall design

Ever feel like you're perfecting your marketing but still selling yourself short? In this episode of the She Built It® Podcast, host Melanie Barr sits down with Pia Silva—entrepreneur, speaker, and author of the best-selling book Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit. Pia is the founder and head trainer of No BS Agency Mastery, where she helps 1–2 person branding agencies scale to $30–50k months while cutting their workload by up to 80%—all without hiring employees. She's also a partner, brand, and business strategist at Worstofall Design, known for building “Badass Brands without the BS.” Having delivered a popular TED Talk on cultivating true confidence, Pia is here to show you how to charge your worth, streamline your business, and grow without compromising what makes your brand unique. Tune in for actionable insights on marketing smarter, attracting high-paying clients, and finally earning what you deserve.Connect with us:Get a free audio version of Pia's book Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit: https://nobsagencies.com/she-built-itPia SilvaNo BS Agency MasteryWorstofall DesignWork with She Built It® Media She Built It® Instagram She Built It® CEO, Melanie Barr InstagramMelanie Barr LinkedInShe Built It® LinkedIn

Are you ready to cut through the noise and create a brand that truly stands out? This week, I'm joined by Pia Silva, a powerhouse entrepreneur, speaker, and author dedicated to helping small branding agencies scale their businesses while working less. As the founder of No BS Agency Mastery, Pia has coached countless entrepreneurs to build profitable, efficient businesses. She's the author of the bestselling book Badass Your Brand, a TED speaker, and the driving force behind Worstofall Design, a branding agency known for crafting “Badass Brands without the BS.” Pia's journey is packed with insights on turning expertise into profit and building authentic confidence in business. Whether you're a branding professional or an entrepreneur ready to take your business to the next level, this episode is for you. Highlights of the episode: • The 50-25-25 Rule to Profit & Freedom • How to niche down based on data, not guesswork • Why scarcity mindset limits generosity and growth • Strategies to grow your brand without the BS Additional resources: • No BS Agencies • Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit by Pia Silva • Pia's FREE Audiobook Offer • Worstofall Design • No BS Agency Mastery – Book a Call with Pia • Watch Pia's TED Talk ------------------------------------------------------------------- Subscribe to the show: • Apple Podcasts • EricRMueller.com • Spotify --- Support this podcast: https://podcasters.spotify.com/pod/show/ericmuellershow/support

Pia Silva is a partner and brand strategist at Worstofall Design where they build entire brands in 1-3 day intensives. She's also the founder of No BS Agency Mastery where she teaches 1-2 person branding agencies scale to $30-50k months while reducing their workload by up to 80%, all without employees. She's a TEDx speaker, a Forbes contributor, podcast host and author of Badass Your Brand.   Pia returns to the podcast to talk about her No BS Agency Mastery program, why she prefers to work with small agencies, getting as most of the sales process out of the way as possible, pricing, and much more!

Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGuest Links:PiaSilva.comNoBSAgencies.comTwitter @pialovesyourbizLinkedInInstagramAbout Shaun:Shaun Clark is a serial entrepreneur, multi-millionaire, and a co-founder and the CEO of HighLevel – the #1 white-label marketing platform for agencies. Serving more than 20,000 agency owners, HighLevel is the all-in-one sales and marketing platform that agencies and consultants can white-label and resell to customers.

Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGuest Links:PiaSilva.comNoBSAgencies.comTwitter @pialovesyourbizLinkedInInstagramAbout Pia SilvaPia Silva is a partner and brand strategist at Worstofall Design where they build entire brands via 1-3 day intensives. She's also the founder of No BS Agency Mastery where she helps small branding agencies increase profits and freedom without hiring employees. She's a TEDx speaker, a Forbes contributor, the podcast host of NO BS AGENCY PODCAST, plus the author of Badass Your Brand.

Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. Pia is also a speaker, Forbes contributor & author of Badass Your Brand. Pia Silva Vroom Veer Stories Went from $40k in debt to $500k in sales in 12 months Why letting go of employees felt like failure at first; then felt like relief How does someone build a brand that stands out from the competition? Key questions to ask clients; what do you hate about your industry? How a badass brand filters all the shitty clients; while attracting perfect clients How to increase your rates to improve your quality of life Liberal use of saying no to clients; we don't work with product-based business or startups. Pia Silva Links Worst of all Design Badass your Brand

In this episode, Kiley invited Pia Silva, Founder of No BS Agency Mastery where she teaches small branding agencies how to increase profits and freedom without hiring employees, using her intensive model. She's a TEDX Speaker, a Forbes contributor, a podcast host and author of Badass your Brand. Kiley and Pia talk about Pia's journey building her agency sharing her ups and downs throughout her journey. She also shares some tips in life that allowed her to be successful.  Tune in to this episode to hear more about these topics. Highlights: 02:51 – I think this whole journey has been me trying things out and deciding to own it and be it. I think that is actually why I eventually felt comfortable owning or calling myself a badass. 07:41 – Saying you're honest is a really lame way to say you're honest. How can you be honest? Be honest. How can you be transparent? Be transparent. Show your price. 16:07 – I would have thought that there were other people that could've done this better for me and I should hire them and now I know this turn around. Even if it doesn't work out it's the best thing that you can do because the lessons are worth every penny. 21:10 – At this point I'm looking for a No more than I'm looking for a Yes because I only want to work with people in my agency and in my program who are a perfect fit, who are going to have an amazing experience, who are going to get an incredible result and I know what those people look like. 42:42 – My big passion and goal is really empowering very small micro businesses to learn how to be really excellent and profitable. Listen  Apple Podcasts - Spotify - Google Podcasts - YouTube Connect with Pia Websites: http://nobsagencies.com (nobsagencies.com) LinkedIn: https://www.linkedin.com/in/piapiasilva (Linkedin.com/in/piapiasilva) Instagram: http://@pialovesyourbiz (@pialovesyourbiz) Book: https://www.amazon.com/Pia-Silva/e/B06XHL8F3G?ref=dbs_a_mng_rwt_scns_share (Badass Your Brand) Follow Welcome to Eloma Instagram: https://www.instagram.com/welcometoeloma (@welcometoeloma) Website: http://welcometoeloma.com/ (WelcometoEloma.com) Weekly Email Newsletter: https://rayneix.us19.list-manage.com/subscribe?u=ef5b203d3a56f90cbd51c7a54&id=9db6f8746e (bit.ly/RIXEmail ) Connect with Kiley Social: https://www.instagram.com/kileypeters/ (@kileypeters) + https://www.linkedin.com/in/kileypeters (Linkedin.com/in/kileypeters) Websites: https://rayneix.com/ (RAYNEIX.com ), https://brainchildstudios.com/ (BrainchildStudios.com), https://kileypeters.com/ (KileyPeters.com) Weekly Email Newsletter: https://rayneix.us19.list-manage.com/subscribe?u=ef5b203d3a56f90cbd51c7a54&id=9db6f8746e (bit.ly/RIXEmail ) Email: info@rayneix.com  Pia Silva's Bio  Pia Silva is the founder of No BS Agency Mastery where she teaches small branding agencies how to increase profits and freedom without hiring employees using her intensive model. She developed this model with her partner at Worstofall Design where they build entire brands in 1-3 day intensives. She's a TEDx speaker, a Forbes contributor, podcast host and author of Badass Your Brand.

Get access to our free trainings for web designers and DIYers at https://shannonmattern.com/free Leave a Rating + Review! Get the full transcript at shannonmattern.com/370 Bio: Pia Silva is a partner and brand strategist at Worstofall Design where they build entire brands in 1-3 day intensives. She's also the founder of No BS Agency Mastery where she helps small branding agencies increase profits and freedom without hiring employees. She's a TEDx speaker, a Forbes contributor, podcast host and author of Badass Your Brand. Connect with Michelle: Website Instagram Facebook Get the NO BS Blueprint to a More Profitable Small Agency

Pia Silva is a partner & strategist at Worstofall Design, where they build entire brands in 1-3 day intensives. Now Pia is focused on helping small branding, consulting, or marketing companies build more profitable lifestyle businesses using her own no BS intensive model. She's a TEDx speaker, a Forbes contributor, author of Badass Your Brand, and the host of her own podcast, Show Your Business Who's Boss. Today, Pia shares how to grow your agency, be more profitable & increase your overall quality of life. Learn More Earn More Business Growth Podcast Host: Brian Webb Guest: Pia Silva Episode 31: How To Grow Your Agency, Be More Profitable, & Increase Your Overall Quality Of Life __________________________________ SUBSCRIBE Apple  |  Google Play |  Spotify  |  Pandora |  Amazon Music | iHeartRadio | Stitcher  ________________________________ RESOURCES & HELPFUL LINKS Whatbox Digital Pia Silva Website Bad Ass Your Business Blueprint Worstofall Design Facebook Group for Agency Owners Book: BadAss Your Brand by Pia Silva ________________________________ TRANSCRIPT  Brian Webb: If you run any type of a business where you are a consultant or you run a creative or a marketing agency, you're going to love my guest today. Her name is Pia Silva. She's a partner and brand strategist at Worstofall Design, where they build entire brands in one to three-day intensives. But these days, she's actually more focused on helping other small branding or consulting, or marketing companies, build more profitable lifestyle businesses using her own no BS intensives model. She's a TEDx speaker, she's a Forbes contributor, author of Badass Your Brand, and the host of her own podcast, Show Your Business Who's Boss. You're really going to want to check out this interview today because she's going to share some insights that are going to make you more profitable and give you a much, much higher quality of life. I would encourage you to get out a notepad and a pen, take notes. Let's jump into my interview today with Pia Silva. Hey Pia. It is so great to have you here on the podcast today. I've been wanting to talk to you for quite some time, so it's fun that we get to have you here on our show today. Pia Silva: Well, thanks for having me, Brian. It's great to be here. I'm looking forward to this conversation. Brian Webb: Yeah. I know that you have launched a new model inside of your business. I want to talk about that with you today. I know that one of the things that you do, that you teach agencies how to take what used to take lots, and lots, and lots of time, and how to compress that into a day or two to accomplish the same objective. I'm really curious for you to share, how did you come about doing this, and what brought you down this path? Pia Silva: Sure. Yeah, it was a complete transformation of how we did business and how I showed up in my business, and ultimately, how I live my life. It's very core to who I am today. It really happened like many things, almost like a happy accident. My business is my husband, Steve, and I, and we were trying to build this little agency. We were doing it in the model that I had seen around me. I was networking a lot at the time and saw so many small agencies, and I didn't know anything about this, I had no background in this. The only reason I was in this industry is because Steve was a graphic designer. They all did it this certain way. You meet people, you write proposals, you pitch, you base your proposal pricing on your estimated hours. Then when you get the project, you do these phases of the project. You have dates for deliverables and feedback. That's the agency model. I had been trying to do that for three years. It was just really unwieldily. It was really hard to manage. It was really hard to keep the projects in scope. No matter how much I charged, we always worked more. So, even though I was raising the prices, anytime I raised the price, the project got even bigger than the amount that I had raised. So, all of this is to say that I was hustling, doing my best, showing up, trying to be my best self for my clients, doing my best work, making them happy. In 2014, about three years after we started the business, I found myself in debt. I was like, why am I working all the time and trying so, so hard? My clients actually really like our work, so it's not even that our work isn't good, and yet, here we are in debt, overworked and underpaid. That was the moment. We weren't just in debt. We were at capacity. We had no more credit, we had no more cash. You have to do something at that point. I call it the kitchen table moment, Every entrepreneur's got it. You're sobbing at your kitchen table saying, what am I going to do? The low point. Luckily, turns out to be also the turning point. Because we couldn't afford to keep doing what we were doing, we had to get creative. The year before, we had created this little one-off offering just to generate some cash. A business coach of mine had actually suggested it. I said, "Everyone I'm talking to, they don't have the money to pay us." He said, "Well, how much do they have?" I said, "Well, I don't know, like $3,000." He said, "Well, what could you do for $3,000?" I said, "Well, maybe we could do like a one-day thing." Maybe they could hire us for the day. Steve and I are very fast. We could do a lot of stuff in a day. So, I had done that secretly on the side, just mentioning when it made sense. At that pivotal moment, we looked at that offer and we said, you know what? That's actually kind of cool. Maybe we could just do those. I analyzed what we had been doing and what that offer allowed us to do and realize that it had so many of the things I loved, doing the work for clients, working intensively, getting paid a great rate, and it lacked all of the things I disliked, all of the ongoing projects that never end, the design by committee, the time that goes by where clients come back and say, oh, my wife, doesn't like this color. You're like, who cares what your wife says about this? We decided to just go down that path and that's really where it started. Then over years, every time we did it, I made it better, looked at how to make it more valuable, and then simultaneously was increasing the price, such that today we charge $25,000 for that one day and $30,000 for the two days. That's the main offering, the only offering that our little agency has now. Brian Webb: That is impressive. Before we started recording, Pia, I was telling you about our previous agency days. My previous agency was called Loud Creative. I was telling you that I used to get a new client, a new project, whatever, and my first thought was, thank God, new revenue, new opportunities. Then it was like, oh wow, now we're going to get buried in the hustle and bustle of what's got to go get done. Something that you and I actually talked about on a previous call, is that so many times clients, unfortunately, get in their own way. I think that they do it a couple of ways. One you've kind of covered, which is they want to give input that isn't necessarily in their best interest. It's just what they feel about it. Sometimes too, clients mean to be accessible, they want to be accessible, but they're not. A lot of times things just get slowed down, they take longer because you can't get them into a meeting. Two, again, you end up doing what's best for their desire, not what's best for their business. I'm curious to know, what are your thoughts on that? I bet that would be your experience as well. Pia Silva: Yes, yes. 100% yes. I think anybody who's worked on projects with clients has the same experience. My conclusion after doing this other model for many years and now teaching it is that a lot of that originates from the relationship and the dynamic of the relationship from the very beginning. In hindsight, what I was doing in those long projects is, I was so eager to make the client happy and do what they wanted, and if they said, this isn't the right color, then they're right, right? Because the client is always right. In retrospect, that is a very low-value way of delivering work. The transformation that had to take place in order for me to charge more than I used to charge, but only for two days instead of eight months, is that it's the complete opposite dynamic from the very beginning. You're hiring me because I'm going to tell you how this works. I'm going to tell you what this should look like. I'm going to tell you why this is the right color for you. You're going to, not be bullied into it, but because of the way that I lead you through this, because of the very well choreographed, very gentle, but firm way that I take your hand and show you the whole process, and show you why this is what it needs to be, and why this is why we're going to get from where you are to your goals, and why this is the perfect thing, clients are so happy to sit back and just let you drive. They want to say yes, and they don't want to give feedback, and they don't want to have revisions. They definitely don't want to ask their wife or their brother-in-law what they think. They only do that because they lack a certain amount of trust. They're scared that it's going to not turn out the way it should. When you, as the leader of the project and the owner of the business, let them know from the very beginning, no, I got this, I'm going to make sure that this project is exactly what it needs to be at the end, they relax into it and they actually follow your lead and are not difficult at all. So, in retrospect, they were, "All clients are so difficult." They were all difficult because of how I was acting, not because people are inherently bad clients. Each person, I believe, is going to be a good or bad client, an easy or difficult client, based on how we, the people running the business and leading the project, act. Brian Webb: That completely makes sense. Let me ask you this. Say we have an agency listener who's hearing this today, tomorrow, next week, whatever, and they want to move towards this model that you're talking about, what are two or three or more pivots or modifications that they to make before they're able to facilitate or execute this type of business model? First step obviously is to work with you. But beyond that, what are the first two or three pivots that they've got to understand if they want to move in this type of a direction? Pia Silva: Sure. I'll preface this by saying, while I focus on helping agency owners, these principles are things that I originally started teaching to anybody selling a surface. These principles relate even if your business is selling other kinds of consulting services. The only prerequisite I would say to being able to use this is that you are a strategic thinker, you're bringing strategy. What are the things you would need to think about? First, it would be the idea that you are leading with strategy and that strategy is where the value truly comes in. We won't go into it, but you and I both know, there's a difference between selling based on time and selling based on value. This is the kind of project that, and this is the kind of way that you work, where you are definitely selling based on value because you are not selling based on two days of work, you're selling based on the outcome. The only way I believe you can sell based on value is that you have to have a strategic component to it. You have to be leading the client, not just in, for example, design, it's not just the execution of the project, it's that you are showing them why the execution needs to go in a certain direction. So, really owning that and honing your abilities to do that and being able to execute that well. I say that first, because the first thing that I teach people when I'm training them on this model, is that you need to eliminate the free proposal stage completely. To me, the free proposal stage is a way to start off a project in a very unequal and bad-for-you dynamic. You're in a defensive position and the client has all the power and you have none. You're doing all this work for them for free, and you're throwing crumbs at their feet and saying, will you please hire me? I'm trying to dazzle you. All of this is putting you in a terrible position. Even if they hire you, you are not starting in a strong position. I do the opposite. I teach people how to sell, for lack of a better word, sell the proposal, but it's not a proposal. It's a totally different thing, it's a discovery strategic document and experience. But the magic of doing it, is that, especially when you're selling to small businesses, and again, this is true, even if you're selling executive coaching or something outside of the agency model, the key is that you are not selling strategy and discovery. Most people think, okay, so now I'm selling strategy, and then nobody wants to buy it. You know what? Clients don't know what strategy and discovery is, so those are like four-letter words. Do not use them. There's a totally other way to do it. That's a big part of the first step of building this model, is really knowing how to sell strategy without having to convince and educate people that strategy is important. I would say that's a foundational piece of this. There's so much more, but I could just talk all day, Brian. I don't want to just jabber on. Brian Webb: When people call me or let's rewind and go back to Loud Creative. What I've told people is, first of all, if we're going to do a proposal, and again, this is the old days, but I said a proposal for us is the last step in the process, not the first step of the process. Because in my experience, a proposal is nothing more than a weapon to use against you. A proposal is something that someone gets so that they can go get two or three more proposals and then basically use the information that you gave against you. I'm sure you agree with that, right? Pia Silva: Mm-hmm (affirmative). Absolutely. Brian Webb: It seems like something else that you've done is, there's no need for a proposal in this model, as I'm perceiving it anyway, because now if you have like, here's what we do, here's what our fee is, have you productized what you're doing that removes the need for a proposal? Would you say that? Pia Silva: Yes, absolutely. Again, this is something I recommend and this is what I do. I really only have one offer and it's my brand up. We do the entire brand, the strategy, the design of the brand and the logo, the design, and build of the website, all of the copy, all of the materials. That's the only thing we do, and we do it in three different levels of packages. All of those prices and a high-level description of them are on our website. So, when I have a call with someone, it's 15 minutes or less, because they already know our prices, they already know what we do, they already know our brand. They've probably read a lot of stuff that I've already written, so they kind of know our philosophy. Then it's just a matter of, are you a good fit for me? Because I know very clearly who this is and isn't for... If you are, the first step is our brand shrink. So, that's my first step in lieu of a proposal, it's the brand shrink. At this point, it's $5,000. When I started, it was $650. So, obviously, I've increased that quite a bit, but that is the next step. There's no need for a proposal. Every once in a while, not really anymore, but in between, when some people hadn't really read any of my writing before we spoke, they would say, oh, well, why don't we have coffee or can we have another meeting to discuss? I'd be like, there's nothing to discuss, that's the next step. We will discuss everything you want to discuss in the brand shrink, so there's really nothing else to discuss. Then people just pull the trigger. Then all of a sudden, I get to do all of that really rich, deep diving with them to get to know their business. I'm getting paid for it, which is important for the relationship, but it's also important for them because when they pay for that advice, they listen to it a hell of a lot more. It becomes a lot more valuable to them. If you can't tell, I love to give people advice. I love to share what I think. I freely give people advice all the time, and when they don't pay for it, they rarely take it. It's really important that people pay for your advice. Brian Webb: It's true. Pia, having been in the agency world for almost two decades, there are so many people out there who need what you do. Literally, faces and names are coming to mind of people just from my past. Again, I'm glad to be kind of out of that space. What I do I think is aligning a good bit with what you're doing. Here's my question. When someone hears this podcast, and either they are a consultant or a creative agency, but like you said, any type of a consultancy type business model, and they're hearing this and they're agreeing with me, which they should, by the way, which is Pia's doing this right. So, they're thinking, yes, this is awesome. What's the first and best place for them to get started? Pia Silva: I think the best thing you could do if you're interested in learning more about this model, because if you've never heard this before or anything like it, then it can be very radical. I forget that, because some people come into my world, and they're like, whoa, you're blowing my mind. But I'm obviously very steeped in it, so I forget that some people are like, you can't do that. I think the best thing would be, I would recommend, obviously, that you read my book. It's not that long, it's very rich with story and details about the transition that we made, and what it looked like, and what it's looked like in a lot of different client businesses. Because we basically started implementing some version of this model in all of our businesses that we branded, and yeah, I would love to share that with your listeners. Brian Webb: Hey, so here's a question you weren't ready for me to ask. I've seen this beautiful studio that's in your office. Is Pia going to make an audiobook version of her book? Pia Silva: Brian, Pia already did make an audio version, of course, can't not have an audible. Brian Webb: Good. Good, good, good. That's good. Pia Silva: 50% of people don't read books, they only listen. So, yes, absolutely. I had it professionally edited. It was a whole thing. It was a big production. Brian Webb: That's awesome. That's great to know. I'd have to imagine that you were talking about how sometimes an agency owner, or again, a consultant, I keep using the word agency as a generic term for this type of business model. But when you were talking about how it can be overwhelming, and they're probably thinking like, whoa, what, wait, what? They're overwhelmed, right? I imagine- Pia Silva: That's our Keanu in our family. We do the, wait, what? Brian Webb: What? Whoa. Exactly. I would have to imagine that there are going to be, in addition to some strategic changes, some tactical changes, there's probably also going to have to be some mental shifts that have to take place to be successful in this type of a business model? Do you agree with that? I would imagine. Pia Silva: Huge mental shifts, yes. Yes, I can explain the tactics till I'm blue in the face, but if somebody isn't ready to transform into, I guess the shorthand would be, really being the leader of their business of the projects, and I think in a different way than a lot of people are used to. Because like I said, let's just use the customer is always right default thinking, this is a different way of approaching it. It requires a really high level of confidence in your ability to deliver. That means that you have to really believe in what you're doing. Most entrepreneurs I run into are like this, they're very precious about the work that they do, so they want to be doing the best. But there is an inherent element that I see a lot, and I was like this too, and I still have bouts of this, it's not like it's completely gone, the client needs to validate it for your work to be good, as opposed to being clear yourself that the work is good. I like to think of, do you know Chris D'Elia? He's a comedian. Brian Webb: Maybe. Pia Silva: He's got a pretty funny Netflix special. Anyway, he does a great little bit where he talks about doing comedy on stage. He's like, sometimes people don't laugh. It doesn't mean it's not funny. He's like, I know it's funny. They just don't get it, or it's just not their thing or whatever. But it doesn't mean it's not funny. I just loved that, because especially in spaces like branding, strategy, all of that, not to say that somebody can't be better than somebody else, but there's a huge part of it that's very subjective. We've all had clients ruin projects by saying it should look a different way, when you're like, it should not look that way. That is not good. So, transforming into somebody who really has that unwavering confidence, not blind confidence, not like I don't listen to feedback, but a strength about knowing, and always getting better too, and always being willing to get better and learn. I just think that that is a big part of the transformation. I have worked with people who are seemingly very confident, even arrogant, about their work, but then I see that they actually still require that validation. That can really throw them off in these kinds of situations because they end up going back to that customer is always right feeling. That can ruin this approach. Not to say we don't want the customer to be happy. My customers are always floored by it, and that is the result I'm going for every time. But it's a different pathway to it, it's a different vehicle. It's a completely different approach to getting to that end result. I find the clients are actually more excited and ecstatic about the work taking this road instead. Brian Webb: Someone once said to me, it was probably a friend, I don't even remember who it was, but they said it's important to always remember who is signing the front of the check and who is signing the back of the check. Before that, I was probably paralyzed with that mindset, which by the way, that's probably a mindset shift that you probably advocate for, because something I tell my clients is, I can be consultative and I can be compliant. If you want, let me lead, or if you want, we'll do it the way that you want. But I tell them, we're going to give you way, way, way, way, way, times 1000 ways more value if you allow us to take our experience, our education, our background, and give you that value by consulting and leading you. I've seen agency leaders, again, you're talking I'm your choir here today, and so I've known so many people who, again, consultants, agencies, what have you, that they're paralyzed with that mindset. The old one that I used to have, which is, I know who signs the front of the check and who signs the back, and really trying to convince a client to show them, I can give you a lot more value by consulting for you and with you, on behalf of you, and advocating for you, but if you want me to be a compliant, I can do it, you're just shooting yourself in the foot. It sounds like that's one of your mindset shifts that you're teaching inside of your program. Pia Silva: Yes, absolutely. Because of the nature of the kind of agencies that I'm helping and the kind of agency than I am, so for the last eight years, it's just been Steve and I, we actually got rid of our employees to do this so that we don't have as much overhead. Because there's only two of us, because we can only take on so many projects, it allows us to be so selective. I think if we were growing bigger and bigger in terms of our team, we wouldn't be able to be as selective. But because it's just the two of us and we like to keep it that way, we get to then say, and if you want us to be compliant, then we're not for you because I'm only going to take a couple of clients. So, that's also something that, again, just because of the size of the kinds of small agencies, but we're really talking less than five people, that's how picky you get to be. Once you can be that picky, once you can say, I'm only taking 10 clients a year, then you really start to settle into the fact that they need you more than you need them. So, you can pick and choose your clients. That's what we all want, I think. Brian Webb: Pia, we've come out of this COVID pandemic, but as much as we've come through this COVID pandemic, there is a pandemic of leaders and agencies out there who need your help. I see you as having a cure to cancer, to be honest with you, because what your program is doing, is you're giving freedom. You are giving a sense of confidence. You're giving a model that's a far more profitable, that has way less frustration. So, I've got to ask one, thanks for being on the show today. You've been a delightful guest. What's the best place for our audience to find you, reach out to you, learn more about how you can help them? Other than your book, of course, which I'm going to go get as soon as we end this interview, by the way. Pia Silva: Well, thank you so much, Brian. It's really been a stimulating conversation. I appreciate you having me on and for your kind words. Yeah, I think the best place is just to go to my website, piasilva.com, and you'll see all sorts of goodies there. If you're on Facebook, there's a link to go join my Facebook group, where it's just small agency owners. So, it's a really great tight-knit community of people who are all the same kind of business, dealing with the same kind of BS, and looking to implement a lot of these profitable strategies. I've got all kinds of trainings in there for free and stuff, so that would be a great place to start. Brian Webb: Well, if you are an agency and you are dealing with this cancer, which I can almost guarantee you that the vast majority of them are, we will absolutely put those links in the show notes. It's been a real, real treat having you on the show today, Pia. Pia Silva: Thank you so much, Brian. ________________________________ FIND & FOLLOW WHATBOX DIGITAL Website | Linkedin | Facebook | Instagram ________________________________ CONNECT WITH BRIAN WEBB Linkedin | Facebook | Instagram Email: brianw@whatboxdigital.com  Clubhouse: @brianwebb __________________________________ CONNECT WITH PIA SILVA Linkedin | Instagram | Facebook | Pia Silva Website | Email __________________________________

If you're tired of being overworked and underpaid, If you lack the ideal clients, or you don't know how to find, attract and close clients, If you keep experiencing project creep,If you're an expert in what you do, but you're constantly overlooked and having to explain the value of what you do,Then you need to listen to Pia Silva on this week's episode of The Melting Pot. Pia is a partner and brand strategist at Worstofall Design where they build entire brands in 1-3 day intensives. But these days she is just as focused on helping other small branding and marketing companies build profitable, lifestyle businesses using her No-BS model. She's a TEDx speaker, a Forbes contributor, author of Badass Your Brand and host of the podcast Show Your Business Who's Boss. And on today's episode, she talks about how she went from being $40,000 in debt, working 100 hours a week for clients she didn't want to work for, delivering work she wasn't happy with, to 12 months later, making $500k, being profitable and working with a client she wants to work with. Pia does the work she wants, her way, and she charges proper money for it. This is a fascinating story about the benefits of niching, adopting a no-BS approach and creating authority to drive business in. We hope you enjoy this conversation with Pia as much as we did.On today's podcast:How she built her own brandFrom debt to success with Worstofall DesignNiche downDefinition of badass brandingCreate authority building contentCharge proper pricesLinks:TedX talk - When You Bank True Confidence, Anything Is PossiblePodcast - Show Your Business Who's BossWorstofall DesignBook:Badass Your Brand

We hear stories about how we should be, what our business should look like, what we should look like every day. But how are those messages hindering your ability to break out and build the business you really want? I designed my whole business, Worstofall Design, to help me truly embrace my vision for myself and my life. This helped me break free from doing things "the way things are supposed to be done" and instead create a life that jives with who I truly am and what I want. I've found that breaking so-called rules is where the differentiation often lies. But if you're trying so hard to do everything "right" you might be missing the opportunities that are right in front of you. And, truly, there are no real rules, they're just stories, and the sooner you ignore them and listen to what you REALLY want, the more authentic your brand will be. On today's episode, I'm speaking with the fabulous founder of Rebelle, rule breaker, and badass business owner, Shannon Siriano Greenwood. I first met Shannon when she invited me to speak at Rebelle Con back in 2018 and we hit it off immediately. She's a magnetic personality which serves her well when building her Rebelle brand and community and I was so excited to have a reason to catch up with her on this podcast. Tune into this episode to hear: How COVID forced Shannon to transform her business from offline and in person to bringing people together online What it looks like to create experiences that invites people to join a community Shannon's challenges with taking her in-person conference online and ways she still influenced the offline experience for her participants How our first jobs can heavily influence the businesses we have today Learn more about Shannon Siriano Greenwood: What Kind Of Rule Breaker Are You? SWELL by Rebelle Readytorebelle.com Rebelle Community Follow Rebelle on Instagram Follow Rebelle Con on Facebook Learn more about Pia: Make Six Figures Your Biatch Application LEAP To Badass Authority The Show Your Business Who's Boss Crash Course Start reading the first chapter of my book Piasilva.com  

We hear stories about how we should be, what our business should look like, what we should look like every day. But how are those messages hindering your ability to break out and build the business you really want? I designed my whole business, Worstofall Design, to help me truly embrace my vision for myself and my life. This helped me break free from doing things "the way things are supposed to be done" and instead create a life that jives with who I truly am and what I want. I've found that breaking so-called rules is where the differentiation often lies. But if you're trying so hard to do everything "right" you might be missing the opportunities that are right in front of you. And, truly, there are no real rules, they're just stories, and the sooner you ignore them and listen to what you REALLY want, the more authentic your brand will be. On today's episode, I'm speaking with the fabulous founder of Rebelle, rule breaker, and badass business owner, Shannon Siriano Greenwood. I first met Shannon when she invited me to speak at Rebelle Con back in 2018 and we hit it off immediately. She's a magnetic personality which serves her well when building her Rebelle brand and community and I was so excited to have a reason to catch up with her on this podcast. Tune into this episode to hear: How COVID forced Shannon to transform her business from offline and in person to bringing people together online What it looks like to create experiences that invites people to join a community Shannon's challenges with taking her in-person conference online and ways she still influenced the offline experience for her participants How our first jobs can heavily influence the businesses we have today Learn more about Shannon Siriano Greenwood: What Kind Of Rule Breaker Are You? SWELL by Rebelle Readytorebelle.com Rebelle Community Follow Rebelle on Instagram Follow Rebelle Con on Facebook Learn more about Pia: Make Six Figures Your Biatch Application LEAP To Badass Authority The Show Your Business Who's Boss Crash Course Start reading the first chapter of my book Piasilva.com  

Happy New Year’s Eve everyone and Happy New Year if you’re listening to this later! Welcome to the third and final installment (for now!) of my interview with my hubby and business partner, Steve Wasterval. In part one, Steve shared the mindset shift going from an artist to an artist who makes a sustainable living with his art through In part two, we talked about how to build an audience and sustainable business from your creative work. Today, we’re going to focus on our company, Worstofall Design, and how we evolved from trying to build a classic agency model business to the intensive model we have today. This model makes us a lot of money through short, intensive projects and gives us the freedom we crave to spend time doing all the other things we love to do! Obviously, I am talking about this all the time but Steve will share his perspective on the journey as the creative, times that he was resistant to the changes I was trying to implement, which I’m sure any creatives listening will be able to relate to, and how and why he evolved and shifted to embrace this model and really sees it as the key to being able to be the free, creative artists that he wants. Tune into this episode to hear: Steve’s perspective as the creative in our partnership and how that dynamic plays out in how we work together Looking at our habits in life, business and creative life and determining if they serve us or not How implementing business and marketing strategies into a creative business actually opens you up to doing so much more with your creativity—without limitations Learn more about Steve Wasterval: Worstofall Design stevewasterval.com Follow Steve on Instagram Steve’s Mini Painting Lead Magnet Learn more about Pia:   Make Six Figures Your Biatch Application LEAP To Badass Authority The Show Your Business Who's Boss Crash Course Start reading the first chapter of my book Piasilva.com

Interview with Pia Silver, best selling author and partner at Worstofall Design in Brooklyn, NY, on dealing with the fears and unknowns in business.

Pia Silva, partner and brand strategist at Worstofall Design, builds "Badass Brands without the BS." She talks about her business journey, branding, marketing, advice for entrepreneurs and how to start badassing YOUR brand. Find Pia: https://www.piasilva.com/ https://www.facebook.com/pialovesyourbiz/ https://www.instagram.com/pialovesyourbiz/ https://twitter.com/PiaLovesYourBiz https://www.linkedin.com/in/pia-silva-86b2723/ Awesome Women Entrepreneurs: https://awesomewomen.org  

When Pia Silva started her company -- WorstofAll Design -- with her then-boyfriend-now-husband, she says she didn't know what she was doing, especially when it came to pricing. But over time, she learned not only how to price their services, but how to boldly "price her way to freedom." On this episode of the Support is Sexy podcast, Pia tells how she went from went from $40,000 in debt to $500, 000 in sales in 12 months, how to boldly price your products and services and how to build your own badass 

On this episode, I Zoom in Pia Silva and we chat about how to focus on your brand to build your authority. Entrepreneur, speaker and author Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit. Please connect with Pia on Twitter: https://twitter.com/PiaLovesYourBiz Learn more about Pia at her website: https://worstofalldesign.com/ Don't forget to buy her book, Badass Your Brand at Amazon: https://www.amazon.com/Badass-Your-Brand-Impatient-Entrepreneurs/dp/0998714305/ref=sr_1_1?ie=UTF8&qid=1536957524&sr=8-1&keywords=pia+silva

Pia Silva is a partner at Worstofall Design, a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit. You can learn more about Pia here: https://www.badassyourbrand.com/ This episode is brought to you by Authors Unite. Authors Unite provides you with all the resources you need to become a successful author. You can learn more about Authors Unite here: http://authorsunite.com/. Thank you for listening to The Business Blast Podcast! Tyler --- Support this podcast: https://anchor.fm/authorsunite/support

We are chatting with Entrepreneur, speaker and writer Pia Silva who is a partner and brand strategist at Worst of all Design where they build "Badass Brands without the BS". Pia is going to give us tips on creating a badass brand.  So what are badass brands? What does "branding" mean for solopreneurs and small businesses selling their services? Some people think ‘logo’s are the only element of branding – what would you say to those that have this view. How does your ‘brand’ affect what audience you attract? How does someone build a brand that stands out from the competition? How does ‘brand’ affect your profitability? Entrepreneur, speaker and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 small businesses, The Chamber of Commerce, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Brand Shrink Questionnaire www.Baddassyourbrand.com/smooth Email: pia@worstofalldesign.com Phone: 917-882-6437 Skype: worstofalldesign https://twitter.com/PiaLovesYourBiz https://www.instagram.com/pialovesyourbiz https://www.facebook.com/pialovesyourbiz https://www.facebook.com/pia.wasterval

Joining me on today's episode is Pia Silva! Pia is a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit (which you should definitely read). She has blown minds at events like the Million Dollar Women Summit and has been featured on MSNBC’s Your Business. In addition to being an entrepreneur, speaker, and writer, Pia is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. This is definitely not an episode you want to skip. Resources Mentioned Worstofall Design Badass Mini Brandshrink Sponsors Gifyyy Booth Freedom Edits -   I have covered your first order…yep, it's FREE.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Branding is something that confuses people. When they hear the world they think pretty colors and pictures, catchy slogans and jingles, or large marketing departments and resources a solopreneur couldn't afford. When it comes down to it, branding really is one of the most important things you can do for your business - and you don't need a big budget for it. The branding of yesteryear, with catchy slogans that sound like something from a nursery rhyme, repel customers more than it attracts them. Today, branding is about starting with YOU. Starting with what YOU provide for the customer. Once you have a grasp on that, you want to use lingo that your ideal customer would understand and be attracted to. Your branding will repel some people, and that's great. You want to push away people who aren't your ideal customer and magnetize those that are a perfect fit for your business. Branding in business, especially small business, is no longer about having a one size fits all, catch as many fish as you can brand. You want to find the clients that are willing to spend more for your expertise, harness in that small group, and not waste your time with people that aren't the right fit. On this episode of Creative Warriors I bring you a very special guest that is a bad-ass branding guru, Pia Silva. Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. On top of all of that, she's a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit. Download this episode today to learn how you can develop bad ass branding for your business. UNIVERSAL WARRIOR    “Own it in a deep and all encompassing way.” - Pia Silva  My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Highlights - You start finding your ideal customer through who you are. Badass branding attracts your ideal customer and repels everyone else. Tagline and slogans are outdated. People want to pay top dollar for a high-level expert. Know what it is you love to do the most, and what is the most profitable. Analyze your opportunity costs. Experts sell results and take control of a project. Guest Contact - Pia's Website Pia's Twitter Pia's Book Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit Pia's Brandshrink Giveaway! Worstofall Design Mentions- 17hats  Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn  

Ep #33: You know that feeling when you were connecting with the client, you delivered your service, got the payment and everything starts all over. Keeping yourself busy 24 hours 7 days a week. Never ending process of chasing clients. In this episode, Pia Silva shares how to get out of the rat race of constantly hunting for clients. Entrepreneur, speaker and author Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3-person service businesses in 1-3 day intensives.  She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including The Million Dollar Women Summit, Goldman Sach's 10,000 small businesses, and The Chamber of Commerce. Time Stamped Show Notes: [00:22] About the episode and Pia Silva [01:52] Pia shares about her company Worstofall Design and how this aligns with her UPS building badass brands [03:20] Your brand influences how effective your marketing is, figure it out right first [04:46] People will remember your business because of what you’re focusing on. Another way to stand out of competition is your price [06:35] Three ways to position yourself in a way that will be different from other businesses [08:52] How to stand out with your service [10:41] What to do if the work you want to do doesn’t bring much money, so you had to do the job that you don’t like to pay your bills [12:39] How to start attracting higher paying clients [14:56] How to smooth the transition to the higher paid clients while you still serve your current customers that don’t bring you much money [16:55] What to do with the low-paid clients when they reach you out [18:35] How to make your business stand out with your personality [21:58] The difference in positioning yourself and business as a personal brand or as a business brand [23:38] Why Pia choose to position her brand as a company instead of her being the face of the company [25:07] How Pia went from the big debt to $500k in her business [29:32] The biggest piece of advice on how to get out of the rat race of constantly hunting for clients [31:36] Where to find Pia and a free chapter of her book Baddass Your Brand [32:52] For the show notes go to IntNetworkPlus.com and subscribe to the Marketing for Creatives show Let’s get in touch: What topics do you want us to talk about in the next episodes? Who should I interview? Let me know on Instagram Did you get new insights? Please leave a short review on iTunes Get more marketing tips on intnetworkplus.com Follow on Instagram @MarinaBarayeva Follow on Twitter @MarinaBarayeva

Our guest this week is, Pia Silva, author of the book Badass Your Brand. Pia is a speaker, Forbes.com contributor and branding expert for Worstofall Design.  She's here today to talk about narrowing your brand focus and deciding on where you fit best within your marketplace. It can be a scary process but ultimately one that will make you a leader and expert in your field. Pia's ideas on branding and entrepreneur ship will reshape how you think about your business and your sales and marketing philosophies. This episode is a must-listen. On today's podcast 3:06 - The history of "brand shrink" and "Badass Your Brand" 8:14 - What's the brand shrink process like? 11:20 - How do you overcome the fear of choosing your one brand? 17:27 - How did Pia decide on her brand and her niche? 28:49 - Pia's revolutionary "solopreneur economy" concept Sign up for our book club! Don't forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you. Want more from Jeff and Christie? We have a newsletter!

Branding without the BS to help small businesses grow with Pia Silva, an entrepreneur and author. Pia helps service business owners (but this episode is valuable for all small business owners) improve their branding to grow their business. Pia is an entrepreneur, speaker, author and badass! She is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS”. Pia is a Forbes contributor and author of "Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit". She has blown minds at spots like the Million Dollar Women Summit and Goldman Sach's 10,000 Small Businesses and has been featured on MSNBC’s Your Business. Henry Lopez is the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)

Pia Silva: Never be different just for the sake of being different. I think that people get confused with that, “Oh, I have to stand out, so let me do this thing,” and that's why there's so much inauthenticity milling about. Bill Gullan: Greetings one and all. This is Real-World Branding. I'm Bill Gullan, president […] The post Small Business Branding – Pia Silva, Partner at Worstofall Design appeared first on Finch Brands.

Entrepreneur, speaker and author Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit.

Entrepreneur and author of Badass Your Brand, Pia Silva, grew up in Manhattan, NY, loving dance but knew it would not be her career path. She always wanted to be a leader of whatever she did. After a short stint in South America, Pia returned to NY and started Worstofall Design w/ her husband. Pia focused on branding as her husband handled design. She speaks on early stages of business and turning $40k in debt to over $500k within a year, her branding strategies & gives some great advice! Learn more about your ad choices. Visit megaphone.fm/adchoices

Entrepreneur and author of Badass Your Brand, Pia Silva, grew up in Manhattan, NY, loving dance but knew it would not be her career path. She always wanted to be a leader of whatever she did. After a short stint in South America, Pia returned to NY and started Worstofall Design w/ her husband. Pia focused on branding as her husband handled design. She speaks on early stages of business and turning $40k in debt to over $500k within a year, her branding strategies & gives some great advice! Learn more about your ad choices. Visit megaphone.fm/adchoices

“It’s better to whole-ass one thing than half-ass several.” As the author of the book Badass Your Brand, my conversation with Pia Silva was bound to be both fun and irreverent. In all seriousness, powerful language helps you cut through the clutter. You can’t succeed by being everything to everyone. Pia and I discussed badassery in all of its forms this week on the On Brand podcast. Enjoy! Enjoy This Episode Now Download Episode Subscribe via iTunes Subscribe via Stitcher About Pia Silva Entrepreneur, speaker, and author Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit. Episode Highlights What’s in a name? A lot! And Pia’s branding firm has an interesting name — Worstofall Design. They’re so named because they help their clients — mostly small service businesses — create badassery. There’s another secret story behind the name that you’ll have to listen to discover. Why is branding so hard today? “There’s a very generic idea of how brands exist but that’s different for corporations, small businesses, fashion brands.” How is branding for a small service firm different? “The brand comes from the owner — it should really be pulled out of that.” This makes the brand more authentic and personal. What’s one thing Pia would advise impatient brand builders to do? “Identify your best, favorite customer and start saying no to everyone else.” Again, you can’t standout by being everything to everyone. What brand has made Pia smile recently? The email signature from The Middle Finger Project. You’ll have to listen to the podcast to learn why. To learn more, you can get a free chapter of Badass Your Brand online and you can follow Pia on Instagram. As We Wrap … Before we go, I want to flip the microphone around to our community … Kerry O’Shea Gorgone gave us a shoutout on Twitter as a podcast she doesn’t miss. Thanks for listening, Kerry! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Brands build businesses. The key with brands is that they help form identities for one’s business. Today, in this podcast I  speak with Pia Silvia, author of Badass Your Brand about how to create a powerful business brand. She emphasizes how smaller businesses can reach bigger clients, financial advice, and branding. Businesses should become magnets for their ideal clients, even if that means repelling the wrong clients.   What You’ll Learn: How to build a better brand/design for your business Financial business advice from branding, managing budgets, to a solution plan How to get clients over their fear of bad decision making   Connect with Pia: Read her book Badass Your Brand Visit her website Worstofall Design   Links and Resources:   Download perfect video case study planner at iangarlic.com/plan     See acast.com/privacy for privacy and opt-out information.

Entrepreneur, speaker and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach s 10,000 small businesses, The Chamber of Commerce, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex.  Her upcoming book Badass Your Brand: Impatient Entrepreneur s Guide to Turning Expertise into Profit launches March 16th, 2017.   During This Show We Discuss… What “branding” means for solopreneurs and small businesses selling their services How someone can build a brand that stands out from the competition How important a mission statement, or truly knowing the reason your business exists, is to branding How important it is for a company to truly understand their Unique Selling Proposition  How important it is to set clear goals and know where your business is headed How important a company s name is in building a badass brand How to get out of the rat race of constantly hunting for clients, and start attracting high paying clients you really want to attract How important social media is to branding Things that really make a brand stand out against the competition How important the design aspect of a brand, colors, look and feel of logo, truly is to a brand How important having a clear message is to branding How a well-established brand helps with establishing credibility for a company How it is possible to build a brand that sells itself without needing to do a lot of selling How much more money a well-branded company can charge versus one that s not well branded How a company chooses what fees they really should charge How to build a badass brand on a budget The 3 most important pieces of advice for people starting their own business to build a badass brand And much more...

Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit.Learn More: www.badassyourbrand.com/InfluentialInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit.Learn More: www.badassyourbrand.com/InfluentialInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. Pia is also a speaker, Forbes contributor & author of Badass Your Brand. Pia Silva Vroom Veer Stories Went from $40k in debt to $500k in sales in 12 months Why letting go of employees felt like failure at first; then felt like relief How does someone build a brand that stands out from the competition? Key questions to ask clients; what do you hate about your industry? How a badass brand filters all the shitty clients; while attracting perfect clients How to increase your rates to improve your quality of life Liberal use of saying no to clients; we don't work with product-based business or startups. Pia Silva Links Worst of all Design Pia Silver Badass your Brand  

Entrepreneur, speaker, and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 Small Businesses, Million Dollar Women’s Summit, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Her book “Badass Your Brand: Impatient Entrepreneur’s Guide to Turning Expertise into Profit” launched March 16th, 2017.   “The one mistake everyone is making is they're not sticking forcefully to their focus and their message.” - Pia Silva What you’ll learn about in this episode: How Worstofall Design helps their clients build badass brands in three days or less Leveraging profitability by getting very few clients at a high price point Brandshrink (strategy session) and Brandup (execution): how Worstofall Design’s two services work “Badass Your Brand”: why Pia wrote the book Why you must stick forcefully to your message Choosing which marketing efforts to utilize based on their ROI Why clients need to buy all in on their agency’s expertise Managing the psychology of the client Ways to contact Pia: Website: worstofalldesign.com Book: www.badassyourbrand.com Twitter: @PiaLovesYourBiz Instagram: www.instagram.com/pialovesyourbiz

Dush is joined by entrepreneur, speaker and writer Pia Silva (partner and brand strategist at Worstofall Design) the author BADASS YOUR BRAND:The Impatient Entrepreneur's Guide to Turning Expertise into Profit.  Pia works with people and their brand! More specifically helping people find their brand and making it work for them as well as how much someone should be charging for their services. Pia is absolutely brilliant and her book is a must read for anyone and everyone. Also, her first chapter is on her website FOR FREE! 

Pia is a partner and brand strategist at Worstofall Design and the author of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit. She specializes in badass branding for small service businesses and is a weekly contributor to Forbes. Sponsors: Billy Gene is Marketing: ​My friend Billy Gene is hosting a free training where he’s going to build an entire Facebook advertising campaign from scratch - the ad copy, the landing pages, and everything in between!​ ​Why struggle trying to figure out​ Facebook ads on your own when you can just copy Billy Gene? Claim your spot today at INeedThisTraining.com! iStock: Cut through the market place with only authentic imagery by trying iStock today. Visit istockphoto.com/podcastfire and grab your code for 20% off any product!

      In today's episode of The Bulletproof Entrepreneur, we chat with Pia Silva of Worstofall Design. Pia shares the story of how she and her partner went from $40,000 in debt to building a 6-figure business in under six months. Pia notes that when she and her partner started the business, they did everything “the right way.” They charged similarly to their competitors, approached business development and lead generation just like their peers and even hired personnel to achieve the look and feel of a “Big” firm. Sadly, these tactics hurt their business. They were still losing money and lacked specificity in their actions because they catered to any client willing to sign a check. As a result, they were not nearly as successful they would have liked. It wasn't until she and her partner sat down to thoroughly analyze their business and make tough decisions before they started to make progress and get traction. After narrowing their focus and only specializing in working with a particular type of customer and offering a limited range of services, Pia and her partner were able to turn around their business from the brink of bankruptcy to profitability within six months. They not only became profitable but were able to create the more free time and generate more money while working less.   Pia notes that though the journey has had many ups and downs there's nothing she enjoys more that working on her business and helping her clients succeed. She shared her personal and professional struggles, dealing with the impostor syndrome and advice for young entrepreneurs coming to grips with the challenges of building a new business. In her new book “Badass Your Brand - The Impatient Entrepreneur's Guide to Turning Expertise into Profit” she narrates the story of how she and her partner Steve were able to hit upon a winning formula for creating lasting business success and how they were able to apply these lessons to the benefit of their clients. We discuss a few of the strategies she relies on to help customers become Badass Brands and how any small business can tap into their inner Badassery. You will want to listen attentively and take notes because there's a lot of subtle wisdom shared in this episode. Pia is a featured contributor on Forbes.com and a participant in the Entrepreneurs Organization accelerator. Resources and People Mentioned • Worstofall Design • Pia's LinkedIn • Pia's free 3-part video series: Brandup Crash Course (Code: BADASSBIZ) • Pia's free download 5 Ways to Badassify Your Brand Immediately forbes.com/sites/piasilva 7 Habits of Highly Successful People - Stephen Covey How to Win Friends & Influence People - Dale Carnegie Profit First - Mike Michalowicz

The story begins with Pia Silva and her husband opening their own graphic design agency, complete with employees and office space, and selling massive $30,000 projects to their clients. Then finding themselves going out of business with $40,000 in credit card debt and no savings after a year and a half. But rather than giving up, they took a deep look at what was and wasn’t working in their business, scaled down the business and what they offered, and started again. Within the first year, they had half a million in sales and had completely turned things around into a successful business, Worstofall Design, where she and her husband, Steve, create Badass Brands for their clients over an intensive 1-3 days. It’s a brilliantly simple business, which is why it works so well. Pia shares how her business model works, why it is so successful, how she finds clients, and so much more. https://freelancetransformation.com/episode113

Background Today, on Hubstaff’s Agency Advantage Podcast, I’m talking with Pia Silva of Worstofall Design. We’re talking about how to “Badass Your Brand“—which is also the title of her new book. Pia and her partner work one to two weeks a month, bring home around $250,000 a year, don’t have to spend all of their remaining... The post Pia Silva on How to Badass Your Brand appeared first on Hubstaff Blog.

Pia Silvia Entrepreneur, speaker and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is the author of Badass Your Brand: Impatient Entrepreneur's Guide to Turning Expertise into Profit. She is a Forbes contributor and […] The post How to Badass Your Brand appeared first on Princess Power.

Entrepreneur, speaker and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 small businesses, The Chamber of Commerce, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Her upcoming book Badass Your Brand: Impatient Entrepreneur’s Guide to Turning Expertise into Profit launches March 16th, 2017. Website: https://worstofalldesign.com/ Book: Link to book   StoryHinge http://storyhinge.com Where we amplify personal stories to consider more possibility and realize more potential and happiness in life.

Pia Silva and her partner are the owners of Worstofall Design, an agency that builds badass brands without the bullshit. Pia's model is extremely unique. Instead of being a traditional branding agency, her and her partner work in a unique way. They do 1-2 day intensive branding sessions with their clients called "BrandUps" where they build the client’s entire brand and strategy right there in person. They charge $10k per Brandup and regularly schedule 3 of these per month. That means in roughly 6 working days per month, Pia and her partner generate $30k in revenue! In this interview, we dive into how Pia created this model, and how others can use elements of this in their own business. For full show notes go to jake-jorgovan.com/podcast/080 ... This episode is sponsored by Outbound Creative Outbound Creative helps agencies and consultancies win their dream clients through eye-catching outreach campaigns. Learn more at OutboundCreative.com.  WinYourDreamClients.com

In episode four of the Legal Marketing Podcast, host Michael Meyer speaks with Pia Silva of Worstofall Design about maximizing the efficiency of the branding and design process. She gives her advice on avoiding costly, drawn out rebranding efforts as well as shares her thoughts on building badass brands.

Pia is a partner and brand strategist at Worstofall Design, Author of Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit, a Forbes contributor, and the host of the podcast Show Your Business Who's Boss. She offers up her unapologetic take on growing a branded, profitable service business with unfiltered stories and a lot of spunk. Website: https://www.piasilva.com  If you love this show, please leave us a review. Go to:- https://ratethispodcast.com/rate and follow the simple instructions. Support this podcast at — https://redcircle.com/the-dave-pamah-show/donations