Podcast appearances and mentions of brendan schneider

In today's competitive landscape—where declining birth rates and the rise of school choice and open enrollment are shifting the education system—it's crucial for schools to rethink their marketing strategies. But how can you do it the right way? Tune in to hear expert Brendan Schneider, author of a new book designed to help schools tackle this challenge.Discover the 3 biggest mistakes schools are making in their marketing efforts.Learn the top social media stories that build strong connections with prospective families.Stick around until the end for Brendan's best social media tips—he shares two powerful insights that I fully agree with!SPECIAL GUESTBrendan SchneiderFounder and CEOSchneiderB MediaEmail: brendan@schneiderb.com Twitter/X: https://x.com/schneiderb LinkedIn:  https://www.linkedin.com/in/brendanschneider/Website: https://www.schneiderb.com/ Facebook: https://www.facebook.com/schneiderbmedia USEFUL INFORMATIONGrab a copy of Brendan's book, School Marketing The Right WayVideo tip to share with your staff - #K12PRtip - Photo Tips for Capturing Classroom LearningOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this episode, we are joined by Brendan Schneider, an expert in digital marketing for schools and the Artificial Intelligence (AI) revolution. We discuss the growth in AI and break down some of its accompanying terms and jargon. Brendan tells us how he believes AI is going to (and has already) change the world of school marketing. Get in touch at smj@imageseven.com.au

My brand new book is available now, and today you get to listen in as we talk through the case study shared in Chapter 3 - Purpose and Goals.Brendan provides a simple approach when it comes to setting goals for your social media efforts. It's all about the attraction and retention of students!You can't always be “promoting” or “selling” your school. Brendan shares the balanced approach he recommends to content.SPECIAL GUESTBrendan SchneiderFounder and CEOSchneiderB Media and the MarCom Society, PennsylvaniaEmail: brendan@schneiderb.comTwitter: @schneiderbWebsite: https://www.schneiderb.com/ Facebook: https://www.facebook.com/schneiderbmedia Twitter: @schneiderbInstagram: @schneiderbmediaLinkedIn: Click HereUSEFUL INFORMATIONOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Orders of 10 or more receive a quantity discount. Learn more on my website!MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

There are things you can and can't control when it comes to managing your school's online reputation. Brendan Schneider, specialist in inbound marketing for schools, joins us to discuss what your school can and should be doing, along with what questions to ask your marketing team. We also share real-life examples of search engine optimisation done well … and really badly! Get in touch at smj@imageseven.com.au

In this episode, you will hear from Brendan Schneider. Brendan is the Director of Advancement at Sewickley Academy. He is one of the leaders in the field for teaching on and knowledge about inbound marketing for schools. In addition, Brendan presents and consults on inbound marketing, social media, SEO, and marketing technology at the regional and national levels. With his workshops, the SchneiderB Media blog, his schneiderb.fm podcast, his SchneiderB VirCons, and his SEO Coach software, he continues to advance the abilities of the independent school admission, communication, and marketing professional. Brendan is also the founder of The MarCom Society, an online community created expressly for Marketing and Communication (MarCom) Professionals at schools. 1:32 - What's something you tried that didn't work? 1:52 - Pivoting when a tactic stops working 3:24 - The value of educational content versus promotional content for inbound marketing 3:58 - Don't set and forget your engagement tactics 4:46 - The importance of consuming content about the creative process and marketing in other industries 7:13 - Why school marketers and admissions professionals struggle with digital marketing 7:57 - The school marketing superhero doesn't exist 9:13 - Compensation for digital marketing roles in schools needs to play catch up 10:03 - Will the remote work trend impact hiring for schools for marketing and admissions roles? 11:55 - How Brendan stays on top of the ever-changing digital landscape 12:49 - Starting with "No" when you evaluate new tactics 14:15 - The importance of understanding your brand and ideal "customer" when evaluating new tactics 16:32 - "Only use data that can be actionable" 17:02 - Don't develop your personas in a vacuum 17:39 - In-house versus outsourced persona development 18:48 - Giving your prospective parents a name 20:11 - Persona development for students and teachers 21:07 - Red light/green light: What should schools stop doing and what should they start? 21:55 - Why schools should "stop freaking out about" social media 23:05 - Social media as a retention tool 23:33 - Why Brendan is "super bullish" on schools doing their own SEO 25:55 - Finding consultants who want to teach you and not just tell you what they've done 27:55 - Using experimentation in your work 28:09 - Creating a safe space for failure 29:13 - Having S.M.A.R.T. goals for your experiments 29:29 - Failure as a data point Show notes are available on the Enrollment Insights Blog at niche.bz/podcast. In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

#100 - Jeremy Cline of the Change Work Life podcast talks to guest interviewer Brendan Schneider about the lessons he has learnt from 100 episodes of the show, his reasons for starting the podcast and his future plans.What you'll learn[01:57] Jeremy explains what led him to want to start a podcast.[06:45] Jeremy talks through how he started the podcast.[11:20] Jeremy discusses his goals and expectations when starting the podcast.[12:09] Finding and building your audience when starting a business.[13:25] Looking at where an initial project can take you.[14:40] Jeremy talks about his part-time role alongside the podcast.[16:57] Jeremy discusses how he approached his employer to reduce his hours and how he manages the workload.[20:17] Jeremy talks about what he enjoys most about doing the podcasts.[22:04] Jeremy reveals his favourite interviews.[26:53] Jeremy explains what he has learnt about himself during his podcasts journey.[29:20] Why your career options aren't limited by your previous education and experience.[30:11] The importance of building relationships and how networking doesn't have to be daunting.[32:03] Why it's worth trying things out and exploring your ideas.[33:04] The value of coaching and being accountable.[34:30] What's next for Jeremy and Change Work Life.Resources mentioned in this episode (some of these are affiliate links and we may get a commission in the event that you make a purchase - this helps us to cover our expenses and is at no additional cost to you):The Property PodcastRich Dad, Poor Dad, Robert T KiyosakiUnscripted, MJ De Marco (also check out The Millionaire Fastlane by the same author)John Lee Dumas Entrepreneurs on FireFor the show notes for this episode, including a full transcript and links to all the resources mentioned, visit:https://changeworklife.com/what-ive-learnt-from-100-episodes-of-the-change-work-life-podcast/Re-assessing your career?  Know you need a change but don't really know where to start?  Check out these two exercises to start the journey of working out what career is right for you!Take me to the exercises!Also, make sure to join the Change Work Life Facebook group and check out all the resources mentioned by our guests on the Change Work Life Resources page.Follow us on Facebook, Instagram, and Twitter.

In this episode, Brendan Schneider, Director of Advancement at Sewickley Academy and the Founder and CEO of SchneiderB Media Inc. in Pittsburgh, Pennsylvania, US, shares about the importance of media marketing in schools. Listen in to learn about inbound versus outbound marketing, and the book that Brendan believes all marketing professionals in educational institutions should have on their shelves. Hear recommendations on social media and digital advertising for schools and where marketing and communications professionals can come together as a community. If you would like to learn more about inbound marketing, click here.

As the main driver of enquiries and enrolments, the importance of school marketing cannot be overemphasised. However, we've found that school Heads struggle to find great school marketers. In this interview, Brendan Schneider highlights 18 traits of successful school marketers, providing an invaluable resource as you search for marcom team talent. Get in touch at smj@imageseven.com.au

What exactly is content marketing and why does it matter to school Heads? Brendan Schneider, Director of Advancement at Pittsburgh's Sewickley Academy, digital marketing specialist and founder of SchneiderB Media, breaks it down, discussing the strategies you need and what you should be doing next. Get in touch at smj@imageseven.com.au

In our second episode of PeerPal Pod, CEO Brennan Stark sits down with Brendan Schneider, owner of Schneider B Media. Having worn many different hats in both the academic and marketing industries, Schneider shares his perspective of marketing's role in the admissions process, what schools can learn from inbound marketing principles, and of course, the origin story of Schneider B.

What is the goal of social media for your school? Brendan has it mastered at Sewickley Academy. In this episode, he shares it with you!IN THIS EPISODE, BRENDAN BREAKS DOWNWhy social media alone is not enoughHow they involve students in the recruitment of new familiesWhat UGC stands for - and how it helps create great contentHis 75-25-1 rule when it comes to social mediaSimple school spirit swag ideasSPECIAL GUESTBrendan SchneiderDirector of AdvancementSewickley Academy in PennsylvaniaFollow Brendan on Twitter: @schneiderbSchneiderB Website: https://www.schneiderb.com/ Sewickley Academy Website: https://www.sewickley.org/ Sewickley Twitter: https://twitter.com/sewickleySewickley Facebook: https://www.facebook.com/sewickleyacademy Sewickley YouTube: https://www.youtube.com/user/sewickleySewickley Instagram: https://www.instagram.com/sewickleyacademy/Sewickley Pinterest: https://www.pinterest.com/sewickley1838/USEFUL INFORMATIONInstagram article from Brendan on UGC - #3 Instagram Aesthetic Trend for School Marketers - Curated User Generated ContentPanther Pride contest - link to cheer videoDay of Caring video featuring student#K12PRtip - Facebook Save Feature (still to be created)Blog: Promote Your School with Cool SWAG!MORE RESOURCESwww.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!

What is lead nurturing and why is it so important to your school's enrolment pipeline? Is email really dying or could it be your secret weapon? In this interview, Brendan Schneider gives some practical tips while discussing how to increase your contact touchpoints and ultimately improve your conversion rate … without increasing your advertising spend or staffing. Get in touch at smj@imageseven.com.au

In episode #71 the boys have local legend from Wellesley Ontario, Brendan Schneider join the podcast for an interview (starting at 12:01). In this interview Brendan discusses his hockey journey that has lead him to playing for Mercyhurst University in the NCAA. At the start of the episode Matt Mueller from the ChargedUp Show joins the podcast to talk about the creation of his podcast (insta: thechargedupshow). Tune in for a great episode! #ChumpTalk

“Marketing is like electricity.” Find out why in our interview with Brendan Schneider, who also discusses three things Heads can do to ‘know enough to be dangerous' and hold their marketers accountable. Brendan is the Director of Advancement at Sewickley Academy in Pennsylvania USA and the founder of SchneiderB Media, a digital marketing agency specialising in helping schools use inbound marketing. Get in touch at smj@imageseven.com.au

In the words of Brendan Schneider, “I began as the Director of Admission & Financial Aid at Sewickley Academy in the Summer of 2008. In October of 2008, the stock market crashed, and our interest indicators (inquiries, applications, and visits) seemed to be a one month trailing average of the stock market. What were we going to do? We initially ran to traditional outbound marketing techniques that we had never tried before. We used billboards and placards in the airport which proved to be a huge waste of money and didn’t help our admission efforts. Next, we turned to social media and launched our Facebook Page, and Twitter account thinking that by utilizing social media alone it would drive hundreds of mission appropriate, full-pay families to our doors. We were wrong. I then picked up a copy of Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) by Brian Halligan and Dharmesh Shah and our journey with inbound marketing began.” In this podcast, Mr. Schneider reflects upon his journey at Sewickley and provides proof points and ideas for taking independent school marketing to the next level. http://www.ljcds.org

In this special episode, Charlie and Rita are joined by former SMC host Scully and Brendan Schneider from SchneiderB Media as they discuss the findings of the 2019 School Marketing and Social Media Survey. With over 350 respondents from 19 countries around the world, the survey highlights the state of social media in the world of school marketing. The group discuss how Instagram is encroaching on Facebook’s dominance, the challenges school marketers face, the importance of video and social media predictions for 2020. Episode links: TikTok was bigger than Instagram last year after passing the 1 billion download mark https://www.businessinsider.com.au/tiktok-hit-1-billion-downloads-surpassing-instagram-in-2018-2019-2?r=US&IR=T

Our guest today is Brendan Schneider. He is the Director of Advancement at Sewickley Academy. Brendan specializes in independent school admission with a strong focus on inbound marketing, social media, and lead nurturing for schools. He is a guest lecturer on marketing at Columbia University. In this episode, Brendan shares how using an inquiry or lead magnet can help to build trusting relationships with prospective parents so that they become direct contacts for the school rather than “stealth applicants” who are likely to be lost before the school’s message is effectively delivered. He gives specific strategies for schools to attract leads, connect with leads, and convert leads. Brendan talks about how the process of “filling the funnel” with potential applicants has changed, and how a school must understand their marketing strategy in order to correctly target their “right fit” prospects.Listen and take note of how to build relationships with parents in order to move them toward the goal of a campus visit.Quotes:17:10 “Back in the day, schools tried to be all things to all people, and that just doesn't work in most markets.”20:20 “Those emails (to prospective parents) have to include your core message, what you stand for, and what differentiates you.”31:44 “We need to up our game so that we are consistent with what other brands are doing.”Here are some resources mentioned in our discussion:Brendan’s article: 11 Clever Ways to Repurpose Content and Boost Your School’s Reach - https://www.linkedin.com/pulse/11-clever-ways-repurpose-content-boost-your-schools-reach-schneider/Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, by Gary VaynerchukEvery Single One of you is a Media Company -https://www.garyvaynerchuk.com/every-single-one-of-you-is-a-media-company/Youtility: Why Smart Marketing is about Help, not Hype by Jay BaerPat Flynn - Smart Passive Income https://www.smartpassiveincome.com/Chris C. Ducker - https://www.chrisducker.com/about/Where to learn more about Brendan Schneider:Email - brendan@schneiderb.comTwitter - @schneiderb and @sewickleyBrendan on Linkedin - https://www.linkedin.com/in/brendanschneiderSewickley Academy - sewickley.orgSchneider B Media - https://www.schneiderb.com/Where to learn more about Enrollhand:Website: www.enrollhand.comOur webinar: https://webinar-replay.enrollhand.comOur free Facebook group: https://www.facebook.com/groups/schoolgrowth/

  Facebook. Instagram. Snapchat. Take a deep dive into the data as we discover what school marketers find are the most and least valuable elements of social media for recruitment and retention marketing in Episode 12.  Peter and Hans chat with Brendan Schneider of SchneiderB Media about the  he completed in conjunction with imageseven.

In this special episode of the SMC Podcast, Brad and Scully are joined by Brendan Schneider from SchneiderB Media and imageseven Account Manager, Charlie Maughan, to discuss the findings of the inaugural School Marketing and Social Media Survey. This global Survey analyses schools’ use of social media in their marketing and highlights some interesting findings that all school marketers will enjoy. The team pick apart the top-level findings, as well as occasionally diving deeper into insights that were surprising and relevant to all school marketers.

Brendan Schneider currently serves as the Director of Advancement at Sewickley Academy, a PK-12 day school located 12 miles northwest of Pittsburgh. He also serves on the Board of Directors of the Association of Independent School Admission Professionals. He’s an Inbound Marketing Certified Professional and Hootsuite Certified Professional and is a contributing blogger for edSocialMedia, AdmissionsQuest.com, Social Media Today, and Business2Community. He also operates SchneiderB Media, a community that provides resources on topics like inbound marketing, enrollment and admissions, social media, technology, branding and much more. It features a blog, email, private Facebook group, podcast and VirCon, a virtual school marketing conference now in its sixth year that will be held online on Saturday, October 13, 2018. In this episode we talk about how a private school education inspired him to commit his career to private school marketing and admissions, what his goal is with SchneiderB, the latest in trends, and much more. 

Brad and Scully discuss the basics of influencer marketing that apply to organisations of all sizes. In addition, they examine how schools can benefit the most from Facebook’s latest algorithm updates; and what separates good from bad writing. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, on the steps in producing publications. This week’s school marketing example: a creative campaign from Belgium supermarket, Delhaize, that renamed vegetables to encourage kids to eat them. The rants and raves segment looks at an article by Brendan Schneider on using checklists for efficiency.

Brendan Schneider is the Director of Advancement at Sewickley Academy, a PK-12 day school near Pittsburgh, PA. He is well-known for his website SchneiderB, where he is regarded as the go-to authority on private school inbound marketing and social media with thousands of followers who rely on his expertise.  Brendan also serves on the Board of Directors of the AISAP (Association of Independent School Admission Professionals), is an Inbound Marketing Certified Professional, a Hootsuite Certified Professional and a contributing blogger for edSocialMedia, AdmissionsQuest.com, and Social Media Today. For this podcast, Brendan and InspirED asked our community members for questions they would like to hear Brendan and I talk about. We got a great response and covered as many questions as we could in the time we had.  If you're still looking for answers, please reach out to us directly, ask your question in the comments below, or post your question on one of our Facebook pages. These are the questions we tackled and the private school professionals who asked them. Thanks everyone for your participation. We hope we gave you what you need to make your job easier.

Brad and Brendan Schneider, Director of Advancement at Sewickley Academy, Pittsburgh, discuss video benchmarks to be aware of. In addition, they examine the latest global internet trends; and the role of a Net Promotor Score at your firm. Brendan also shares his top three online marketing tools. This week’s professional services marketing example: the new podcast from The Scots College, Sydney. The rants and raves segment looks at behavioural data and how it should be used.

Brad and Brendan Schneider, Director of Advancement at Sewickley Academy, Pittsburgh, discuss the latest in video benchmarks In addition, they examine global internet trends that will inform your marketing strategy; and the role of a Net Promotor Score at your school. Brendan shares his top three online tools that help him with marketing. This week’s school marketing example: the new podcast from The Scots College, Sydney. The rants and raves segment looks at behavioural data and how it should be used.

Brad interviews Brendan Schneider, Director of Admission and Financial Aid at Sewickley Academy. Brendan is also the driving force behind ScheinerB Media. Brad and Brendan discuss an article written by Brendan, A Match Made in Revenue, and how it is relevant to schools. They then examine the different roles of marketers within schools and the advantage of meeting with all levels of school administration and leadership. In conclusion, they discuss the concept of allowing everyone to ‘own the numbers’ and act as a team.

Brendan Schneider, Director of Advancement, Sewickley Academy, joined us to reflect on a recent article published by The Enrollment Management Association on the rise of the strategic enrollment manager.

Brad interviews Brendan Schneider, Director of Admission and Financial Aid at Sewickley Academy in Pittsburgh, Pennsylvania. Sewickley Academy is a Pre-Kindergarten to Year 12 independent coeducational school with 660 students. Brendan shares his journey with social media from when he commenced at the Academy in 2008, the time of the major stock market crash. Brendan and Brad’s discussion includes how Brendan developed and uses Inbound Marketing and the first steps for using social media in school marketing.

  Brendan Schneider, Sewickley Academy's Director of Advancement and the school marketing guru behind SchneiderB.com, shares inbound marketing tips schools can use to fill their funnels. 

Brad interviews Brendan Schneider, Director of Admission and Financial Aid at Sewickley Academy in Pittsburgh, Pennsylvania. Sewickley Academy is a Pre-Kindergarten to Year 12 independent coeducational school with 660 students. Brendan shares his journey with social media from when he commenced at the Academy in 2008, the time of the major stock market crash. Brendan and Brad's discussion includes how Brendan developed and uses Inbound Marketing and the first steps for using social media in school marketing. Episode links: Sewickley Academy www.sewickley.org/ SchneiderB.com www.schneiderb.com/

It's July, and in talking with many of my friends in the admission world, it sounds like you are taking some much deserved time to catch your breath after another busy recruitment season.   While it’s true that you may have a few spots left to fill to round out your 2014-2015 class, some of your attention is likely starting to shift to the upcoming admission season. That means it’s time to plan! Whether you want to build on existing programs or dream up new ways to benefit your recruiting efforts, episode 10 of Blackbaud K–12's Get Connected Podcast is all about winning the summer admission offseason! Brendan Schneider, Director of Advancement at Sewickley Academy, is a seasoned admission pro who traditionally uses July and August to reflect and plan for the next admission year. In his second guest appearance (click here to listen to our first conversation on personalized marketing), Brendan shares his tips on how to maximize summer “downtime” to get the most out of the 2015-2016 admission cycle.