Podcasts about Sewickley Academy

Listen to TechVibe Radio this Sunday (5/12) as the Neighborhood Tour continues at the Huntington Bank Branch in Sewickley. We're featuring Sewickley Academy, Pittsburgh's longest-standing independent coeducational school. Learn how the school is distinguished by not only its rigorous academics and outstanding faculty, but also by its student-centered approach to teaching and learning. Discover how its new Computer Science curriculum reaches every child and allows for a rich and meaningful exploration of computational thinking and STEM in robust and unique ways. Sewickley Academy is dedicated to connecting its students to the Computer Science and STEM ecosystem in the greater Pittsburgh region.

The TechVibe Neighborhood Tour (TNT) kicks off this Sunday (4/28) at the Huntington Bank in Sewickley! Our first guest is Sewickley-based CUSTOS IQ, an Offensive Cybersecurity organization, providing MSSP Services, Security Assessments, Large-Scale Data-Center Consulting and Market leading API Security Tools. Tune in to learn how CUSTOS IQ's organization wide, forward defense philosophy is aimed at managing customer risk, proactively preventing intrusion, maximizing productivity and decreasing downtime. Plus learn how Huntington Bank has become a pillar in the Sewickley Valley. The Sewickley TNT will feature CoSage on 5/5 and Sewickley Academy on 5/12, so keep tuning in!​

On this episode of HR Like a Boss we are joined by Pete Schramm! Hear him discuss how he went from growing up on a farm, to building robots for the Army, to creating Lattitude, a professional development program. About Pete Pete Schramm loves bringing people together! Schramm is an entrepreneur, motivator, TEDx speaker, author, and experienced leader focused on guiding diverse teams to solve complex problems. Schramm grew up working on his family's farm near Pittsburgh, PA where he honed his tireless work ethic and sparked his passion for connecting people. He graduated from Sewickley Academy, then attended Catholic Univ as an athlete with an academic focus on mechanical engineering for undergrad and grad school. Schramm studied abroad in Honk Kong in 2013. Schramm began his professional career at the world's largest defense contractor in the Operations Leadership Development Program (OLDP). While at Lockheed Martin, Schramm held roles as a proposal analyst, environmental sustainability engineer, supervisor, supplier quality, and manufacturing engineer. He led an effort to design and implement Florida's largest solar carport in 2017. After the two-year rotational program, he supported the design and build of missile launchers and shipbuilding programs as the lead quality engineer and risk program manager, respectively. While at Lockheed Martin, Schramm learned the value of professional mentorship - top-down and peer-to-peer. He had a front-row experience of the value of meaningful relationships and intentional people-helping-people. In 2018, Schramm went to MTEQ (now QinetiQ) where he led a team of more than 100 engineers and scientists along with a $30M+ portfolio of multiple programs - building robots for the Army that “keep the good guys safe from far away.” This is where Schramm was able to lead by example and prioritize people-over-process to unlock new levels of productivity and profitability resulting in a culture of cohesive collaboration. In 2020, Schramm left Corporate America to focus on his startup – Lattitude (previously Lattus). The concept came to fruition in March 2018 after Schramm realized that his one-on-one mentoring and matchmaking began filling up 15+ hours each week. Lattus is the one-stop-shop, human connection platform that cultivates engagement through conversations. Schramm compares Lattus to “the intersection of LinkedIn, Zoom, Calendly, and Google Docs with flares of Survey Monkey.” Lattus is helping organizations attract, engage, and retain top talent through structured programs including, new employee onboarding, mentorship, DEI, and 360 feedback, mental health, and succession planning. Schramm is a trained and certified Lean Six Sigma Blackbelt, Agile HR Practitioner, Scrum Master, and Project Management Professional (PMP). Pete continues to stay active by playing basketball, hiking, and cycling (#SchrammFarm on Peloton). He loves traveling (30+ countries so far) and is always learning new things - oftentimes in group settings to bring more people together. Schramm received a 30 Under 30 award and he is an active member of the Pittsburgh Rotary Club, PHRA, and on the Sewickley Academy Board of Trustees. Pete's Purpose: Life is what you make of it - why not make it amazing for yourself and those around you by inspiring potential and igniting the fire inside of others. Let's level the playing field to provide equitable access to unlimited opportunity to put the right people in the right places to accelerate the solutions of tomorrow. About HR Like a Boss HR Like a Boss centers around the concept that with the right passion to be and think different, HR and business professionals can do amazingly awesome HR. People who do HR like a boss understand business concepts, what makes people tick, and how to approach HR as more than a compliance or cost center. This podcast builds the foundation for John Bernatovicz's upcoming book, "HR Like a Boss." If you're ready to take you --- Send in a voice message: https://anchor.fm/willory/message

Sewickley Academy Students Protest https://www.post-gazette.com/news/education/2022/03/09/sewickley-academy-students-press-conference-petition-demands-school-leaders-ashley-birtwell-parents/stories/202203090127 #peoplearerevolting twitter.com/peoplerevolting Peoplearerevolting.com movingtrainradio.com

Recent protests at Sewickley Academy have revolved around the school's approach to — and avoidance of — teaching anything that could be considered “critical race theory.” But what is CRT? And how should we think about it — both as adults, and as adults explaining it to kids? PublicSource's TyLisa Johnson explains how to have these conversations — and why they're so important. Is your child asking about critical race theory? Here's a guide to navigate those talks: https://www.publicsource.org/parents-talk-with-kids-about-race-critical-race-theory-1619/ Our newsletter is fresh daily at 6 a.m. Sign up here. We're also on Twitter @citycastpgh & Instagram @CityCastPgh!

For our Friday news roundup, the team hears about student demands at Sewickley Academy; a former lawyer's five-year federal prison sentence for marijuana distribution; the Warhol docu-series (and the artificial intelligence that replicates his voice); and, finally, some bridge news that doesn't end in collapse… we hope. Today's conversation is powered by local journalism, including: Paula Reed Ward has some great background from the Tribune-Review on the antics of former attorney and rapper Daniel Muessig, aka Dos Noun, including the infamous video: https://triblive.com/local/former-pittsburgh-defense-attorney-gets-5-years-in-prison-for-marijuana-distribution/ Like Morgan, 90.5 WESA's Julia Zenkevich attended the student press conference about the happenings at Sewickley Academy: https://www.wesa.fm/education/2022-03-10/sewickley-academy-students-seek-public-apology-petition-administration-for-concessions Ed Blazina's got a great scoop at the Post-Gazette on Norfolk Southern's NDA: https://www.post-gazette.com/news/transportation/2022/03/07/norfolk-southern-pittsburgh-bridges-construction-modification-double-stacked-trains-north-side-allegheny-commons/stories/202203070012 And City Paper's Amanda Waltz lets us know what to look for in Netflix's new six-part series, “The Andy Warhol Diaries”: https://www.pghcitypaper.com/pittsburgh/the-andy-warhol-diaries-looks-at-intensely-private-life-of-pittsburgh-born-pop-artist/Content?oid=21245880 Our newsletter is fresh daily at 6 a.m. Sign up here. We're also on Twitter @citycastpgh & Instagram @CityCastPgh!

In this episode, you will hear from Brendan Schneider. Brendan is the Director of Advancement at Sewickley Academy. He is one of the leaders in the field for teaching on and knowledge about inbound marketing for schools. In addition, Brendan presents and consults on inbound marketing, social media, SEO, and marketing technology at the regional and national levels. With his workshops, the SchneiderB Media blog, his schneiderb.fm podcast, his SchneiderB VirCons, and his SEO Coach software, he continues to advance the abilities of the independent school admission, communication, and marketing professional. Brendan is also the founder of The MarCom Society, an online community created expressly for Marketing and Communication (MarCom) Professionals at schools. 1:32 - What's something you tried that didn't work? 1:52 - Pivoting when a tactic stops working 3:24 - The value of educational content versus promotional content for inbound marketing 3:58 - Don't set and forget your engagement tactics 4:46 - The importance of consuming content about the creative process and marketing in other industries 7:13 - Why school marketers and admissions professionals struggle with digital marketing 7:57 - The school marketing superhero doesn't exist 9:13 - Compensation for digital marketing roles in schools needs to play catch up 10:03 - Will the remote work trend impact hiring for schools for marketing and admissions roles? 11:55 - How Brendan stays on top of the ever-changing digital landscape 12:49 - Starting with "No" when you evaluate new tactics 14:15 - The importance of understanding your brand and ideal "customer" when evaluating new tactics 16:32 - "Only use data that can be actionable" 17:02 - Don't develop your personas in a vacuum 17:39 - In-house versus outsourced persona development 18:48 - Giving your prospective parents a name 20:11 - Persona development for students and teachers 21:07 - Red light/green light: What should schools stop doing and what should they start? 21:55 - Why schools should "stop freaking out about" social media 23:05 - Social media as a retention tool 23:33 - Why Brendan is "super bullish" on schools doing their own SEO 25:55 - Finding consultants who want to teach you and not just tell you what they've done 27:55 - Using experimentation in your work 28:09 - Creating a safe space for failure 29:13 - Having S.M.A.R.T. goals for your experiments 29:29 - Failure as a data point Show notes are available on the Enrollment Insights Blog at niche.bz/podcast. In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

In this episode, Brendan Schneider, Director of Advancement at Sewickley Academy and the Founder and CEO of SchneiderB Media Inc. in Pittsburgh, Pennsylvania, US, shares about the importance of media marketing in schools. Listen in to learn about inbound versus outbound marketing, and the book that Brendan believes all marketing professionals in educational institutions should have on their shelves. Hear recommendations on social media and digital advertising for schools and where marketing and communications professionals can come together as a community. If you would like to learn more about inbound marketing, click here.

What exactly is content marketing and why does it matter to school Heads? Brendan Schneider, Director of Advancement at Pittsburgh's Sewickley Academy, digital marketing specialist and founder of SchneiderB Media, breaks it down, discussing the strategies you need and what you should be doing next. Get in touch at smj@imageseven.com.au

What is the goal of social media for your school? Brendan has it mastered at Sewickley Academy. In this episode, he shares it with you!IN THIS EPISODE, BRENDAN BREAKS DOWNWhy social media alone is not enoughHow they involve students in the recruitment of new familiesWhat UGC stands for - and how it helps create great contentHis 75-25-1 rule when it comes to social mediaSimple school spirit swag ideasSPECIAL GUESTBrendan SchneiderDirector of AdvancementSewickley Academy in PennsylvaniaFollow Brendan on Twitter: @schneiderbSchneiderB Website: https://www.schneiderb.com/ Sewickley Academy Website: https://www.sewickley.org/ Sewickley Twitter: https://twitter.com/sewickleySewickley Facebook: https://www.facebook.com/sewickleyacademy Sewickley YouTube: https://www.youtube.com/user/sewickleySewickley Instagram: https://www.instagram.com/sewickleyacademy/Sewickley Pinterest: https://www.pinterest.com/sewickley1838/USEFUL INFORMATIONInstagram article from Brendan on UGC - #3 Instagram Aesthetic Trend for School Marketers - Curated User Generated ContentPanther Pride contest - link to cheer videoDay of Caring video featuring student#K12PRtip - Facebook Save Feature (still to be created)Blog: Promote Your School with Cool SWAG!MORE RESOURCESwww.SocialSchool4EDU.comFree Video Training: Learn the simple secrets behind social media for K12 schools!

“Marketing is like electricity.” Find out why in our interview with Brendan Schneider, who also discusses three things Heads can do to ‘know enough to be dangerous' and hold their marketers accountable. Brendan is the Director of Advancement at Sewickley Academy in Pennsylvania USA and the founder of SchneiderB Media, a digital marketing agency specialising in helping schools use inbound marketing. Get in touch at smj@imageseven.com.au

Vidya Surti, a junior at North Allegheny High School, with a commentary on gluten intolerance, Anthony John Wiles Jr., a sophomore at Sewickley Academy, with an original poem entitled, Georgia Heat, and Winston Nunley, a sophomore from East Liberty, with a commentary on gender presumptions. Background Music:"Maccary Bay" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

In the words of Brendan Schneider, “I began as the Director of Admission & Financial Aid at Sewickley Academy in the Summer of 2008. In October of 2008, the stock market crashed, and our interest indicators (inquiries, applications, and visits) seemed to be a one month trailing average of the stock market. What were we going to do? We initially ran to traditional outbound marketing techniques that we had never tried before. We used billboards and placards in the airport which proved to be a huge waste of money and didn’t help our admission efforts. Next, we turned to social media and launched our Facebook Page, and Twitter account thinking that by utilizing social media alone it would drive hundreds of mission appropriate, full-pay families to our doors. We were wrong. I then picked up a copy of Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) by Brian Halligan and Dharmesh Shah and our journey with inbound marketing began.” In this podcast, Mr. Schneider reflects upon his journey at Sewickley and provides proof points and ideas for taking independent school marketing to the next level. http://www.ljcds.org

Woodland Hills High School students tell stories about their grandparents and Sewickley Academy students Asyu and Erin share original writing honored through the 2019 Scholastic Art and Writing Award competition.   Background Music:"Maccary Bay" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License

Our guest today is Brendan Schneider. He is the Director of Advancement at Sewickley Academy. Brendan specializes in independent school admission with a strong focus on inbound marketing, social media, and lead nurturing for schools. He is a guest lecturer on marketing at Columbia University. In this episode, Brendan shares how using an inquiry or lead magnet can help to build trusting relationships with prospective parents so that they become direct contacts for the school rather than “stealth applicants” who are likely to be lost before the school’s message is effectively delivered. He gives specific strategies for schools to attract leads, connect with leads, and convert leads. Brendan talks about how the process of “filling the funnel” with potential applicants has changed, and how a school must understand their marketing strategy in order to correctly target their “right fit” prospects.Listen and take note of how to build relationships with parents in order to move them toward the goal of a campus visit.Quotes:17:10 “Back in the day, schools tried to be all things to all people, and that just doesn't work in most markets.”20:20 “Those emails (to prospective parents) have to include your core message, what you stand for, and what differentiates you.”31:44 “We need to up our game so that we are consistent with what other brands are doing.”Here are some resources mentioned in our discussion:Brendan’s article: 11 Clever Ways to Repurpose Content and Boost Your School’s Reach - https://www.linkedin.com/pulse/11-clever-ways-repurpose-content-boost-your-schools-reach-schneider/Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, by Gary VaynerchukEvery Single One of you is a Media Company -https://www.garyvaynerchuk.com/every-single-one-of-you-is-a-media-company/Youtility: Why Smart Marketing is about Help, not Hype by Jay BaerPat Flynn - Smart Passive Income https://www.smartpassiveincome.com/Chris C. Ducker - https://www.chrisducker.com/about/Where to learn more about Brendan Schneider:Email - brendan@schneiderb.comTwitter - @schneiderb and @sewickleyBrendan on Linkedin - https://www.linkedin.com/in/brendanschneiderSewickley Academy - sewickley.orgSchneider B Media - https://www.schneiderb.com/Where to learn more about Enrollhand:Website: www.enrollhand.comOur webinar: https://webinar-replay.enrollhand.comOur free Facebook group: https://www.facebook.com/groups/schoolgrowth/

Brendan Schneider currently serves as the Director of Advancement at Sewickley Academy, a PK-12 day school located 12 miles northwest of Pittsburgh. He also serves on the Board of Directors of the Association of Independent School Admission Professionals. He’s an Inbound Marketing Certified Professional and Hootsuite Certified Professional and is a contributing blogger for edSocialMedia, AdmissionsQuest.com, Social Media Today, and Business2Community. He also operates SchneiderB Media, a community that provides resources on topics like inbound marketing, enrollment and admissions, social media, technology, branding and much more. It features a blog, email, private Facebook group, podcast and VirCon, a virtual school marketing conference now in its sixth year that will be held online on Saturday, October 13, 2018. In this episode we talk about how a private school education inspired him to commit his career to private school marketing and admissions, what his goal is with SchneiderB, the latest in trends, and much more. 

Brendan Schneider is the Director of Advancement at Sewickley Academy, a PK-12 day school near Pittsburgh, PA. He is well-known for his website SchneiderB, where he is regarded as the go-to authority on private school inbound marketing and social media with thousands of followers who rely on his expertise.  Brendan also serves on the Board of Directors of the AISAP (Association of Independent School Admission Professionals), is an Inbound Marketing Certified Professional, a Hootsuite Certified Professional and a contributing blogger for edSocialMedia, AdmissionsQuest.com, and Social Media Today. For this podcast, Brendan and InspirED asked our community members for questions they would like to hear Brendan and I talk about. We got a great response and covered as many questions as we could in the time we had.  If you're still looking for answers, please reach out to us directly, ask your question in the comments below, or post your question on one of our Facebook pages. These are the questions we tackled and the private school professionals who asked them. Thanks everyone for your participation. We hope we gave you what you need to make your job easier.

Brad and Brendan Schneider, Director of Advancement at Sewickley Academy, Pittsburgh, discuss video benchmarks to be aware of. In addition, they examine the latest global internet trends; and the role of a Net Promotor Score at your firm. Brendan also shares his top three online marketing tools. This week’s professional services marketing example: the new podcast from The Scots College, Sydney. The rants and raves segment looks at behavioural data and how it should be used.

Brad and Brendan Schneider, Director of Advancement at Sewickley Academy, Pittsburgh, discuss the latest in video benchmarks In addition, they examine global internet trends that will inform your marketing strategy; and the role of a Net Promotor Score at your school. Brendan shares his top three online tools that help him with marketing. This week’s school marketing example: the new podcast from The Scots College, Sydney. The rants and raves segment looks at behavioural data and how it should be used.

Brad interviews Brendan Schneider, Director of Admission and Financial Aid at Sewickley Academy. Brendan is also the driving force behind ScheinerB Media. Brad and Brendan discuss an article written by Brendan, A Match Made in Revenue, and how it is relevant to schools. They then examine the different roles of marketers within schools and the advantage of meeting with all levels of school administration and leadership. In conclusion, they discuss the concept of allowing everyone to ‘own the numbers’ and act as a team.

Brendan Schneider, Director of Advancement, Sewickley Academy, joined us to reflect on a recent article published by The Enrollment Management Association on the rise of the strategic enrollment manager.

Brad interviews Brendan Schneider, Director of Admission and Financial Aid at Sewickley Academy in Pittsburgh, Pennsylvania. Sewickley Academy is a Pre-Kindergarten to Year 12 independent coeducational school with 660 students. Brendan shares his journey with social media from when he commenced at the Academy in 2008, the time of the major stock market crash. Brendan and Brad’s discussion includes how Brendan developed and uses Inbound Marketing and the first steps for using social media in school marketing.

  Brendan Schneider, Sewickley Academy's Director of Advancement and the school marketing guru behind SchneiderB.com, shares inbound marketing tips schools can use to fill their funnels. 

Join us to learn how the principles of "games" can fire up your lesson plans and drive passionate student engagement. Follow: @dad2ella @joncassie @ASCD @bamradionetwork Jonathan Cassie is author of Level Up Your Classroom: The Quest to Gamify Your Lessons and Engage Your Students (ASCD). He is head of the senior school at Sewickley Academy, just outside Pittsburgh, PA with host Brian Smith, ASCD Emerging Leader and RtI/PD Facilitator for Newton-Conover City Schools

Join us to learn how the principles of "games" can fire up your lesson plans and drive passionate student engagement. Follow: @dad2ella @joncassie @ASCD @bamradionetwork Jonathan Cassie is author of Level Up Your Classroom: The Quest to Gamify Your Lessons and Engage Your Students (ASCD). He is head of the senior school at Sewickley Academy, just outside Pittsburgh, PA with host Brian Smith, ASCD Emerging Leader and RtI/PD Facilitator for Newton-Conover City Schools

Brad interviews Brendan Schneider, Director of Admission and Financial Aid at Sewickley Academy in Pittsburgh, Pennsylvania. Sewickley Academy is a Pre-Kindergarten to Year 12 independent coeducational school with 660 students. Brendan shares his journey with social media from when he commenced at the Academy in 2008, the time of the major stock market crash. Brendan and Brad's discussion includes how Brendan developed and uses Inbound Marketing and the first steps for using social media in school marketing. Episode links: Sewickley Academy www.sewickley.org/ SchneiderB.com www.schneiderb.com/

It's July, and in talking with many of my friends in the admission world, it sounds like you are taking some much deserved time to catch your breath after another busy recruitment season.   While it’s true that you may have a few spots left to fill to round out your 2014-2015 class, some of your attention is likely starting to shift to the upcoming admission season. That means it’s time to plan! Whether you want to build on existing programs or dream up new ways to benefit your recruiting efforts, episode 10 of Blackbaud K–12's Get Connected Podcast is all about winning the summer admission offseason! Brendan Schneider, Director of Advancement at Sewickley Academy, is a seasoned admission pro who traditionally uses July and August to reflect and plan for the next admission year. In his second guest appearance (click here to listen to our first conversation on personalized marketing), Brendan shares his tips on how to maximize summer “downtime” to get the most out of the 2015-2016 admission cycle.

"Lynn is discussing the Pittsburgh Post-Gazette article about leadership changes at Sewickley Academy after a parental groups letter to the school community. Plus expiration dates on food and use by dates on food and food waste."