Podcasts about content dna

Video marketing pro Juma Bannister breaks down what really works when it comes to video content in 2025 landscape. From debunking the myth that "scrappy" videos are always better to sharing practical tips on lighting and sound, the conversation covers all the bases you need to know to succeed with video this year. Bannister explains why it's not enough to just slap a video on your website anymore—it's about building genuine connections with your audience across multiple platforms. Plus, there's some real talk about how social media algorithms are changing the game for content creators. Juma's recommended books are: KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age by Mark Schaefer (https://www.amazon.com/KNOWN-handbook-building-unleashing-personal/dp/0692816062) Content DNA: Using Consistency and Congruence to Be the Same Shape Everywhere by John Espirian (https://www.amazon.com/Content-DNA-consistency-congruence-everywhere/dp/1916206239) STFU: Stand Out by Saying Something Worth Hearing by Louis Grenier (https://www.amazon.com/Stand-Out-No-Nonsense-Positioning-Business-ebook/dp/B0DNB99GZ6) He doesn't drink coffee, but recommends several hikes in his native Trinidad & Tobago: Mount Tabor (at Mount Saint Benedict), his favorite St. Michael's Breezy Hill Paria Paragrant He also mentions two popular beaches: Maracas Beach (in Trinidad) Pigeon Point (in Tobago) Connect with Juma Bannister on LinkedIn: https://www.linkedin.com/in/jumabannister?originalSubdomain=tt If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

After 54 episodes I can honestly say I've learned something from each guest. Today's guest, John Espirian, is as high up on the list in terms of valuable insights shared. My insight meter is broken but nearly everything he says packs an insight punch. His book is called Content DNA, but it is about much more than content. It is about creating an identity…we hear the word brand thrown around all the time. His brand is his promise. And on this episode, we explore what that means: How to create a memorable tagline or band message - hint: think musically Building blocks of his Content DNA Using a manifesto to set expectations How to create a newsletter with double the average open rate Tips for creating content Number one secret for great copywriting John's Website: https://espirian.co.uk Check-out John's LinkedIn Loser video series: https://espirian.co.uk/linkedin-loser/ Get your copy of his book, Content DNA here: https://espirian.co.uk/book/ Links and Resources 15:47 Content DNA: Using consistency and congruence to be the same shape everywhere 42:37 Coschedule headline analyzer tool 42:40 Sharethrough headline analyzer tool Social Media: Linkedin: John Espirian Twitter: espirian Support the show (https://www.patreon.com/bePatron?u=23010497) This is an encore episode and was originally published on October 19, 2020 Learn more about your ad choices. Visit megaphone.fm/adchoices

We explore LinkedIn features and strategies with the relentlessly helpful LinkedIn nerd, John Espirian. He also shares useful tips and types of content that works on the platform. John is a web content writer and a LinkedIn consultant. He helps B2B companies on their web content and he also helps thousands of individuals on LinkedIn through his posts, newsletters and his community Espresso+. He is also the author of the book Content DNA. Follow him on LinkedIn: https://www.linkedin.com/in/johnespirian/ Website: https://espirian.co.uk/

Join The Janus Oasis Community. John Espirian is a LinkedIn expert who is gifted in building relationships and community.  He runs the most effective group I've ever been part of on LinkedIn and the doors are open again until he reaches 300 members.  I'm one of 4 Canadians in the group (living in Canada anyway - Canadians are everywhere and there are many more in the group, along with many other nationalities).  John created an interactive map so we can see where everyone is from.  He also talks about his volunteer work, writing books and generosity. When we were recording this, I had no idea John was going to add me to his Friday shout list.  We talk about it generally during the podcast and he told me we stopped recording.  I watched myself blush on camera because he had just finished telling me his high standards for choosing people.  I'm rarely speechless but I did the classic hands over the face reaction. I encourage you to join Espresso+ - it's well worth it - I learn something every day.  I'm much funnier in a private group:). https://www.linkedin.com/in/johnespirian/ https://espirian.co.uk/ https://www.amazon.ca/Content-DNA-consistency-congruence-everywhere-ebook/dp/B087GS75G5/ref=sr_1_1?crid=2TYTSMYEAXVQD&keywords=content+dna&qid=1649640037&sprefix=content+dna%2Caps%2C79&sr=8-1  

“Build relationships through those comments and through direct messages because the more you support others, the more those people will want to support you,” encourages John Espirian, copywriter and author of Content DNA. In today's episode, John shares his experience with creating a memorable brand for himself on LinkedIn and tips for how you can best grow your brand and your business on the platform. John prides himself on creating “relentlessly helpful content.” This catch-phrase launched a positive change for John's personal brand because it is intriguing, meaningful, and memorable. By weaving this phrase into all of his content, he has been able to reinforce and grow his message. John's tips for being successful on LinkedIn include crafting a compelling headline, being consistent with your brand's image and voice, and writing thoughtful comments on posts from those in your industry. John explains that he actually gets most of his business from interacting in the comments of other people's posts.  Tune into this week's episode of The Business of You for a conversation with host Michelle Griffin and special guest John Espirian on the importance of building a community on LinkedIn and how it can benefit your brand and business.    Quotes • “I think it's much easier to be known if you're just trying to build up your column of visibility in one spot instead of trying to spread it out. It's like a spotlight almost instead of a broad beam. So, that's the approach I took…I found that people who focus on being known for one thing in one space are more likely to succeed than people who try to do absolutely everything on every platform.” (04:54-05:24) • “I said, ‘I'm going to create relentlessly helpful content.' I didn't even think about it. The words just poured out. As soon as I said it, people started echoing it back to me, and I realized I was onto something. That was really the beginning of the change of my personal brand…As soon as I had something that someone would echo and remember, that gave me an advantage. That came about through luck, but as soon as I realized it, I started using it in everything. Every headline you see from me will have that phrase in there…You want something that is interesting, differentiated, easy to remember, easy to say and that still conveys some meaning, it's not just froth. So, just re-emphasizing that message over and over again, turning up, talking about the same topics. Having the same shape every time you show up, the same way of talking, the same visual appeal. It just reinforces your message and makes it much easier for people to remember you and people to refer you.” (06:21-07:29)  • “First of all you've got to get that headline of your LinkedIn profile nailed. Especially the first 40 characters, because it's something that follows you all around LinkedIn. Whenever you show up, your name, your photo, your first 40 characters that's what everyone will see. They might see more, but they'll see that at a minimum. If your first 40 characters of your headline don't tell a compelling reason about what your value proposition is in an interesting way, people will just look you over…and part two is commenting relevantly on other people's content…It's actually more effective to go and find relevant conversations…and turn up and write something supportive, authoritative, relevant to your industry. Because if you marry that with an interesting headline and a good comment, the people who are watching will go, ‘Wow! Who is this person? We need to find out more about them'...and actually that's where most of my business comes from.” (17:32-18:44) • “Build relationships through those comments and through direct messages because the more you support others, the more those people will want to support you.” (21:04-21:11)  • “Define what your brand is and keep showing up as that brand. You're never gonna see a blue Coke can…be that distinctive brand.” (30:37-30:47) • “I always keep coming back to ‘a rising tide lifts all boats.' I put that in my book. I don't really believe in competition. I just believe in trying to help people do good things and then other good unexpected things can come from that and everyone's level goes up. So, I'm not really scared of competition, I just want to help more people. That's what it's all about for me.” (33:17-33:40)   Connect with John Espirian: https://linkedin.com/in/johnespirian/  https://youtube.com/JohnEspirian    Connect with Michelle Griffin, Personal Brand Strategist/Founder, BRANDthority: • Website: YourBrandYourBusiness.com • LinkedIn: https://www.linkedin.com/in/michellebgriffin/ • Get active on LinkedIn: Join The #365 Creators, my community of 900+ global professionals supporting one another as we create content, connection, and community on LinkedIn. Join us as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn. Join here: The365Creators.com   #personalbranding #personalbrand #personalbrandingcoach #personalbrandconsultant #personalbrandstrategist #linkedin #solopreneur #entpreneur #thoughtleader #corporate    Podcast production and show notes provided by HiveCast.fm

In this episode of Crossing The Content Chasm, Anna talks to John Espirian, a LinkedIn Consultant and Author of Content DNA. They talk about the process of having a successful and meaningful social media presence, whether on Facebook, Twitter, Instagram, Youtube and the list goes on. John shares his expertise and experiences in growing channels and pages on any social media sites and highlights some of the problems and issues that you can encounter before, during, and after growing your online presence. But fear not, as he also offers advice and solutions on how to overcome these challenges.  In the podcast you will learn:  Challenges and problems you can encounter while building your online presence Benefits of a well built social media presence Expert advice on how to overcome social media challenges The best time to grow and/or boost your social media presence Being unique as you are in social media   Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto.   We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like audio-camaraderie; not just motivational with a zeal for great knowledge but also creating actionable insights and enjoyable top-level marketing conversations - with a fair dose of humour- in equal measure.    For more information about this week's episode, head to https://thosethatdare.com/

FROM THE VAULT: Previously published as episode 182 - 'From unknown B2B writer to high-profile LinkedIn expert: How John Espirian built a personal brand by being relentlessly helpful' __________________________ In this encore episode of the podcast, author of Content DNA, John Espirian, unpacks his personal branding journey, explaining how he went from an unknown B2B technology writer to a high-profile LinkedIn expert who has successfully managed to differentiate himself from his competitors in the marketplace. {N.B. After we listen to John's story, John and host Trevor Young shift gears and discuss LinkedIn tips and strategies} John's the real deal. He's a genuine, humble guy. He's not flashy, but he's credible. This makes him the antithesis of many of the self-proclaimed 'thought leaders' we see out there on the web who are good at scoring airtime, but scratch beneath the surface and there's not a lot there. In this wide-ranging chat with Trevor Young, John discusses: why he chose to build his personal brand in the first placehis book Content DNA, and why he wrote itthe concept of creating personal brand building blocks, and how they helped him establish a unique tone of voicethe importance of showing up and relentlessly delivering value time and time againmaking public promises and staying true to themthe 90/10 rule - spending 90% of time on a primary social channel, and 10% on a second one. John also covers blogging, writing styles, and building an email list. In part 2 of the interview, John and Trevor take a deep dive into LinkedIn. John touches on: LinkedIn's algorithm and the potential of organic visibility on the platform versus Facebookthe type of content that performs best for John on LinkedIntips for increasing views of your LinkedIn postswhy LinkedIn values 'dwell time' John Espirian quotes:

John Espirian is known to be a “relentlessly helpful LinkedIn nerd” who is also the author of Content DNA. From his 10 years of being in the game, John specializes in content writing to help business leaders build a recognizable online presence and a memorable personal brand.  In this episode, John shares valuable insights about the new opportunities from the new feature that LinkedIn added. He discusses in-depth how you can leverage different types of content to improve your visibility on LinkedIn. He also shared content marketing ideas that you can use even if you're new to content creation. Tune in on your favorite podcast platform today! WHAT WE DISCUSS: [01:36] - What's new in LinkedIn? [02:14] - Why the opportunity may not be there forever? [02:44] - The fatigue from overwhelming notifications [03:57] - How to create a LinkedIn newsletter? [05:19] - Why should you use LinkedIn newsletter? [05:56] - Difference between long-form and short-form content [08:48] - What should you do if you don't have existing content to repurpose yet? [11:09] - Mistakes in writing content that you should be avoiding? [13:32] - How do you promote your newsletter? [19:17] - John's approach to newsletters [24:03] - What successful businesses focus on [26:54] - Why John is not fond of ads [30:23] - The opportunity in LinkedIn groups [37:15] - Resources to learn more about LinkedIn updates [41:05] - John's new book [43:02] - How John became a relentless helpful writer [47:02] - Where to find John VALUABLE INSIGHTS AND KEY TOPICS: There's a massive opportunity to get visibility in the new features of LinkedIn. Repurposing your existing blog content can help you take advantage of LinkedIn newsletters. The difference between what people see when they follow you vs. when they subscribe to you. Long-form of content allows you to showcase a real depth of knowledge. Articles that challenge the orthodoxy tend to perform very well. Invert the pyramid. Get to the point and give people the takeaway right at the beginning. Why John focuses on building organic content. Doing live in a LinkedIn group as a feature on John's wishlist. Staying true to your values and always showing up in the same shape everywhere. WHY DOING NEWSLETTERS ARE VALUABLE: When you subscribe to something, you are almost certain to get a notification and an email about it. Newsletters are long-form content so there's an opportunity to showcase your depth of knowledge. Article content and newsletter content now is searchable on Google. NOTABLE QUOTES: [05:02] - “Like most things in life, timing matters.” [07:56] - “Posts are brilliant for visibility and building a new audience. Articles are good for credibility. I think you should do both.” [44:23] - “Your brand is a promise and you should never break that promise.” USEFUL RESOURCES: John's Website: https://espirian.co.uk/ Social Media: https://www.linkedin.com/in/johnespirian https://twitter.com/espirian https://www.youtube.com/JohnEspirian https://join.club/@espirian Include the word "pineapple" in your LinkedIn invitation when you connect with him. You'll find out why in his profile. Support the show (https://www.patreon.com/bePatron?u=23010497 )

Margo White is a serial entrepreneur. 4 years ago, she changed the direction of her business and went into Copywriting. But not JUST copywriting... There are a lot of great copywriters out there, but no one teaches entrepreneurs how to do their "homework" - develop a strategy, Customer Avatar, narrow down the niche, create a unique approach in communication with their prospects and clients... Copywriters should not decide the fate and direction of the business. But then again, your two options were: learn to "Copywrite", or outsource it. That was before I entered this market. Margo's portfolio includes companies like Lifehack.org, Microsoft, 4Over4, AppSmart, Adobe, Heads Up Adviser, and others. Her core belief is that no matter how well designed your funnel is, without a great copy it's nothing but annoying. You don't have to spend time writing copy all by yourself, but you need to communicate effectively with anyone you hire to do this job for you. Connect with Margo: LinkedIn: https://www.linkedin.com/in/margowhite/ Instagram: https://wwwinstagram.com/meanmarketer +++++ Subscribe to the Podcast! ▶︎ PODCAST | https://bit.ly/3bU6D3l Please Follow & Connect with me! Link's Below ▶︎ WEBSITE | https://tyzerevans.com ▶︎ YOUTUBE | https://youtube.com/c/tyzerevans ▶︎ INSTAGRAM | https://instagram.com/tyzerevans ▶︎ FACEBOOK | https://facebook.com/grindsellelevate ▶︎ LINKEDIN | https://linkedin.com/in/tyzerevans ▶︎ TWITTER | https://twitter.com/tyzerevans ▶︎ TIKTOK | https://tiktok.com/tyzerevans ▶︎ PATREON | https://patreon.com/tyzerevans

LinkedIn For Business incontra John Espirian, uno dei più importanti e famosi copywriter e content creator di LinkedIn e proprio grazie a questa sua passione è arrivato a scrivere il libro “Content DNA. Using consistency and congruence to be the same shape everywhere”, un manuale per imparare a definire una “forma” unica di contenuto, adatta a tutti i canali così da poter costruire una presenza online che venga notata, ricordata e preferita.Scopri, attraverso la sua storia, l'importanza di avere una Content Strategy!Leggi l'articolo completo sul blog di LinkedInForBusiness! https://linkedinforbusiness.it/podcast/podcast-139-linkedinforbusiness-incontra-john-espirian/Visita il sito di LinkedInForBusiness per restare sempre aggiornato!linkedinforbusiness.itScopri i corsi di LinkedInForBusiness per stare al passo con il digital!https://academy.linkedinforbusiness.it/categoria-prodotto/linkedin-marketing/

Gillian Whitney and John Espirian talk about the journey from LinkedIn loser to LinkedIn leader. John Espirian is a B2B content writer, all-round LinkedIn nerd and eager experimenter who helps business leaders to build a recognizable online presence and develop their personal brand. Based in the UK, John is self-employed with Espirian.co.uk. He is the author of “Content DNA" and the recently released online course "LinkedIn Leaders Playbook." Whether you are new to LinkedIn or a long-time veteran, we invite you to join us as for this lively discussion as we talk about using LinkedIn to build a better business presence. For more information: videoeasypeasy.com Gillian Whitney https://www.linkedin.com/in/gillianwhitney/ John Espirian https://www.linkedin.com/in/johnespirian/

727- My name is Margo White, and I'm a serial entrepreneur. 4 years ago, I changed my business direction and went into Copywriting. But not JUST copywriting... There are a lot of great copywriters out there, but no one teaches entrepreneurs how to do their "homework" - develop a strategy, Customer Avatar, narrow down the niche, create a unique approach in communication with their prospects and clients... Copywriters should not decide the fate and direction of the business. But then again, your two options were: learn to "Copywrite", or outsource it. That was before I entered this market. I help Fortune 500 companies to: ✔️ create their content strategy and a unique - as I love to call it - "Content DNA" ✔️ define "Customer Avatar" and other mysterious creatures in the world of marketing ✔️ prepare a special "content marketing package." ...and more. ________ Need help with your business? Marketing, Podcast Mentorship or Content Creation? Stop by and check us out. Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you! --- Support this podcast: https://anchor.fm/businessbrospod/support

Today I welcome Margo White, a copywriter for entrepreneurs. There are a lot of great copywriters out there, but no one teaches entrepreneurs how to do their "homework" - develop a strategy, Customer Avatar, narrow down the niche, create a unique approach in communication with their prospects and clients... Margo says copywriters should not decide the fate and direction of the business. Margo teaches how to create your content strategy and a unique - as she loves to call it - "Content DNA", define "Customer Avatar" and other mysterious creatures in the world of Marketing My biggest takeaways from this episode are: Content is like couture. If it doesn't fit perfectly - it's a disaster What is Customer Avatar and Anti-Avatar 3 pillars of the copy that drives ACTION Today we will be Think Big on copywriting Connect with Margo White http://linkedin.com/in/margowhite/ https://www.instagram.com/meanmarketer/   Connect with Sean Osborn at Thinking Big Coaching http://www.thinkingbigcoaching.com https://www.instagram.com/thinkingbigcoaching/ https://www.facebook.com/thinkingbigcoaching/

Margo White is a serial entrepreneur-turned No. 1 Expert In Copywriting For Entrepreneurs. She helps Fortune 500 companies and perspective startups draft their content strategy, find their unique feature and work with copywriters effectively. She often says that "Content is like Couture: If it doesn't fit perfectly, it's a disaster." That's why Margo created a special formula - Content DNA, and today we'll find out how to make it work for YOUR business. Connect with Margo: www.writewithwhite.com, instagram.com/meanmarketer, linkedin.com/in/margowhite. Are you weighing your options to build awareness for yourself or your business? If so, you should consider The Podcast Option. In this fast-reading book, 15-year podcasting and broadcasting veteran J. Alexander "Alex" Greenwood (host and producer of Mysterious Goings On and PR After Hours) shares stories, practical tips, and advice from his hundreds of hours as a podcast host, producer, and guest. The Podcast Option is mandatory reading for those new to podcasting, and a welcome addition to the veteran podcaster's library. An Amazon.com exclusive. PRE-ORDER TODAY and SAVE: Click here. This ebook will be auto-delivered to your Kindle on May 26, 2021. RATE THIS PODCAST here. WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood. Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/alex-greenwood1/message

Copywriting Strategies for entrepreneurs. Learn the tricks to getting great sales copy.   How do you create the right copy?  How I develop the expertise?  Where do I find good copywriters?  How do I know I hired a good copywriter?  Little hacks and tricks you need to know  BIO Margo White is The No.1 Copywriter For Entrepreneurs with 12+ years of experience in business management. There are lots of great copywriters. Still, no one taught entrepreneurs how to do their "homework" and control every piece of content shared by their company. That was before Margo entered this market. She created a unique system - the Content DNA - that helps businesses break through the "online noise," stand out from the crowd of their competitors and stay on top of the mind of their prospects. She often says: "Your CONTENT is your biggest asset. You can outsource the writing, but you need to develop a strategy on your own." Now she consults Fortune 500 companies and perspective start-ups of the Silicon Valley. Today you will learn how to apply this system to your business and create content that drives ACTION. Find her on Twitter @themeanmarketer Want more information? www.fanaticsmedia.com 

We're talking Content DNA, what is it and why is it crucial to find in order to find success in your business, connecting with your clients and separating yourself from the competition. Intro: My name is Margo White, and I'm a serial entrepreneur. 4 years ago, I changed my business direction and went into Copywriting. But not JUST copywriting... There are a lot of great copywriters out there, but no one teaches entrepreneurs how to do their "homework" - develop a strategy, Customer Avatar, narrow down the niche, create a unique approach in communication with their prospects and clients... Copywriters should not decide the fate and direction of the business. But then again, your two options were: learn to "Copywrite", or outsource it. That was before I entered this market. I help Fortune 500 companies to: ✔️ create their content strategy and a unique - as I love to call it - "Content DNA" ✔️ define "Customer Avatar" and other mysterious creatures in the world of marketing ✔️ prepare a special "content marketing package." ...and other. Reach Margo here; https://www.linkedin.com/in/margowhite/ http://www.financialintelligent.com/ If you found value, please support this channel; PayPal - https://www.paypal.com/donate?hosted_button_id=NVQS3TT72NL5L Coinbase - https://commerce.coinbase.com/checkout/3be6facf-3d6b-4d43-833f-59fa810b2448 --- Send in a voice message: https://anchor.fm/consult-roi/message Support this podcast: https://anchor.fm/consult-roi/support

There are a lot of great copywriters out there, but no one teaches entrepreneurs how to do their "homework" - develop a strategy, Customer Avatar, narrow down the niche, create a unique approach in communication with their prospects and clients... Copywriters should not decide the fate and direction of the business. But then again, your two options were: learn to "Copywrite", or outsource it. That was before she entered this market. Margo's portfolio includes companies like Lifehack.org, Microsoft, 4Over4, AppSmart, Adobe, Heads Up Adviser, and others. Her core belief is that no matter how well designed your funnel is, without a great copy it's nothing but annoying. You don't have to spend time writing copy all by yourself, but you need to communicate effectively with anyone you hire to do this job for you. Margo helps Fortune 500 companies to: ✔️ create their content strategy and a unique - as she loves to call it - "Content DNA" ✔️ define "Customer Avatar" and other mysterious creatures in the world of marketing ✔️ prepare a special "content marketing package." ...and others. Margo went from being a serial entrepreneur to becoming the Number One Expert in Copywriting For Entrepreneurs. She believes that your copy is the biggest asset of your business nowadays; that's why you must fully control the process, even if you outsource it. She created her own system - the Content DNA for CEOs - that helps establish a deep connection with your prospects and clients, save your budget on expensive copywriters and get a copy that drives ACTION. Connect with Margo: https://youvscopywriter.webinarninja.com/live-webinars/704557/register http://linkedin.com/in/margowhite/ http://instagram.com/meanmarketer/

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Linkedin is the World's largest professional network, with over 722 million members worldwide. In the UK, there are over 30 million users, which may not sound a lot compared to Facebook and Instagram, but right now there are prospective clients and other freelancers to learn from too. So, what are the no-brainers when it comes to updating your LinkedIn profile, such as the image and headline? How much information should I put into my “about” section? Is there a line that separated Linkedin from Facebook? What is the etiquette when offering your services to those you think might be interested without coming across like a spammer? What's the best way to go about marketing an event on LinkedIn? When should I post? How often should I post on Linkedin? All these questions and more are answered by self-confessed Linkedin Nerd, author of Content DNA, and fine fellow too, John Espirian. About John Espirian John Espirian is the relentlessly helpful technical copywriter, all-round LinkedIn nerd, and author of Content DNA. John writes web pages, blog posts, case studies and LinkedIn profiles for B2B clients. Find John at espirian.co.uk or follow him on LinkedIn.

In this episode, I had the great honor to interview the Godfather of LinkedIn, aka, John Espirian During this interview, we discussed John's new book, Content DNA, and how you can apply the wisdom in his book to grow your brand and business. John dropped so much value. If you are serious about growing your business, this is a must-listen episode. ---- You can watch our interview on my YouTube channel via this link. ---- Give this episode a listen and give your biggest takeaway by sharing this on Twitter, Instagram, or LinkedIn. Make sure to tag me @AiAddysonZhang and use my hashtag, #ClassroomWithoutWalls --- Do you know that this podcast is also a weekly live streaming show? Every Wednesday, at 2pm PST | 5pm EST, my guest and I go live on LinkedIn, Facebook, Twitter, YouTube, and Twitch to delivery valuable content to you. I highly encourage you to join us live and ask your questions. You will get immediate answers! You can follow my other social media channels: LinkedIn | Instagram | Facebook ---

John Espirian ( https://www.linkedin.com/in/johnespirian/ ) is a LinkedIn Expert, business owner and author of the book Content DNA. In this episode he will share his knowledge on how to stand out on LinkedIn, how to make your content interesting and what tools you can use to optimize your workflow. This podcast was brought to you by Square Motion ( https://app.redcircle.com/shows/dca83df4-35b1-4c3c-ac60-06d8c7b5bbf4/ep/www.squaremotion.me ) , a Video Marketing agency in Dubai.

Few people know more about building an audience and engaging with them, than John Espirian. This book is more than a content book; it's a book about marketing, growth, mindset, as well as writing. Order John's book at your local bookstore or buy it at https://www.amazon.co.uk/Content-DNA

LINKS FOR THIS EPISODEJohn Espirian on LinkedIn - https://www.linkedin.com/in/johnespirian/John's website - https://espirian.co.uk/John's book - https://espirian.co.uk/book/John's LinkedIn guides - https://espirian.co.uk/linkedinCoaching with me - https://www.greatspeech.co/communication-superskills-programme/REVIEW SHOUT OUTS - thanks to Xeen17 and Qbthatsme for the great review on Apple podcast. IN THIS EPISODE...LinkedIn is my personal platform of choice, but my approach is pretty haphazard. So when I saw how consistently effective John Espirian's approach to LinkedIn was, I knew I had to get him on the podcast.John Espirian is a technical copywriter helping businesses create content for their clients. he is also the author of Content DNA showing businesses how to create great content that gets client traction. But this interview is primarily focused on his LinkedIn tips and techniques.So, we talk about things likehow to get your posts seen by more peoplehis 3 part formula for creating a compelling profile headlinewhy it's OK to like your own postswhy company pages don't get that much tractionthe secret words his uses on his own profile to build client connectionsA great listen so check it out.

John and I get nerdy about LinkedIn and along the way we discuss his career journey and the fact that he's already thinking about writing book #2.

John Espirian—technical copywriter and author of the soon-to-be-released book Content DNA—shares how you can find your content DNA, including how to find your niche as a writer, how to market that niche to prospective clients, and how to use your niche to win big clients.